I built an AI startup in 65 minutes (using ChatGPT, Leonardo AI, Kling AI, ElevenLabs)

Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startup In this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today. Timestamps: 00:00 - Introduction and overview 04:22 - Technical, Audience, and Cultural Shifts 10:12 - Explanation of sequential prompting 14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI 26:18 - Startup Idea 1: Custom AI Greeting Cards 36:43 - Teenie Tales MVP showcase 43:10 - How to animate AI Avatar’s using Kling AI 52:50 - Startup Idea 2: Personalized AI Sticker’s Key Points: • Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools • Exploration of business opportunities in personalized greeting cards and educational materials • Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI • Integration strategies with print-on-demand services like Printful for physical products 1) The Big Shift in Business Models: Traditional path: • Raising VC $$$ • Years to launch • Large teams • Office space needed New AI-First path: • Build instantly • Low cost • Zero employees • Remote-first 2) The Sequential Prompting Framework Omar's genius method: • Use ChatGPT to create prompts • Feed prompts to specialized AI tools • Chain outputs together • Build user-friendly frontend Example flow: ChatGPT → Leonardo AI → Kling AI → 11Labs 3) Business Idea #1: AI-First Greeting Cards The $400M Moonpig-killer: • Upload photos → Get AI avatars • Generate personalized scenes • Add animation & voice • Print physical cards Monetization: • $7-10 per card • $10-15 monthly subs • Gift upsells 4) Business Idea #2: Educational AI Stickers Target market: Schools & Teachers The product: • Custom teacher avatars • Personalized student stickers • Achievement celebrations • Classroom decorations Distribution: • Direct mail to principals • School district partnerships 5) The Technical Stack Tools needed: • ChatGPT for prompts • Leonardo AI for images • Remove.bg for backgrounds • Printful API for fulfillment • Zapier/Make for automation CAC potential: $15/customer 6) Marketing Strategy Guerrilla tactics: • Find faculty directories • Create custom samples • Direct mail campaigns • Social media DM outreach • Leverage virality in schools Pro Tip: Start manual, perfect the process, then automate! 7) BONUS INSIGHT The real opportunity isn't just in the tools - it's in the UX layer on top. Build specific solutions for specific problems. Create branded experiences. Make it dead simple to use. The tools are commodities. The experience is the moat. Notable Quotes: "We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees." - Omar "By the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash." - Omar LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND OMAR ON SOCIAL 5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/about Instagram: https://www.instagram.com/omarchoudhry/ X/Twitter: https://x.com/OmarChoudhry LinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  This episode with Omar was really cool. So Omar listens to the pod, but he also creates these incredible Disney style content. Disney style images, literally it feels like you're in Pixar. And these are the type of things that you can create for your startup, for your business, for content that could actually drive tons of revenue for your business. Marketing is about storytelling. And if you know how to use these AI tools like Leonardo AI, Kling AI, and what prompts to do, you are going to clean up. So this episode is a really special one.

• 0:41Greg Isenberg?

  He goes and does a tutorial of a lot of these AI tools. And we sprinkle in a bunch of startup ideas throughout the episode that you can start today that generate revenue and cash flow using some of these tools. I hope you enjoy the episode.

• 1:07Greg Isenberg?

  Okay, Omar, I've got one question and one question only. What are we building today?

• 1:14Speaker 01

  We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees.

• 1:24Greg Isenberg?

  You know, you know, that's music to our ears here on this podcast, right?

• 1:28Speaker 01

  No, no, I don't.

• 1:32Greg Isenberg?

  By the end of this video, what are people going to get out of this episode?

• 1:38Speaker 01

  Man, as an audience member myself, I know what I like to get out of your episodes. So by the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash.

• 1:49Greg Isenberg?

  All right, let's get into it.

• 1:51Speaker 01

  Cool, man. So we got here a couple of screenshots, by the way, so you might recognize this. This is you, this is Greg sipping on some of that good stuff. Um. So we've I put together this little AI avatar video, which we'll which we'll share in a bit. Um. And all this stuff is generated with AI, right? And so I've really become obsessed with this idea of kind of AI avatars recently. Um. You know, I do a lot of AI with my children. Um. You know, be doing it from since the first time ChatGPT came out, we would just be playing with like, you know, so many different tools. Um. To the point that they literally like wake up in the morning and before school wanna do AI, which for them is creating images now. And so it forces me to level up my game. And as I'm leveling up my game, I'm realizing that, wow, like, not only is a real problem

• 2:35Speaker 01

  or or at least an opportunity as a parent to like create imagery and do something with it, but it's also a really cool space in general. And so I think there's a few ideas that we can dive into that I think are not necessarily in the in the children's space, because I didn't wanna make too niche uh for that. That the kind of ideas in general that you can apply across, you know, many different verticals, um using the same type of tools and principles. So I'm gonna give you some demos and some prompts uh that you can jump into and then hopefully just play with straight away and build some products.

• 3:06Speaker 01

  So this is just to recap on what we just said with Greg. So what we're gonna build today, we're basically gonna do full workflows of business ideas that you can start with AI avatars and literally you don't need anyone to do this with you. There will be a part of the demo we'll go to where I'll explain how you can bring on, you know, a developer and engineer to help you when some things do get a little bit more, you know, uh complex. Um. Or you could watch one of Greg's videos with Riley, for example, and then, you know, watch how to do on Cursor. Um. But you can literally do this type of stuff without needing anyone. So we'll go through that. Um. And then I literally mean it, like these type of products that you can build from this stuff, I'll I'll show you some examples of guys that have done similar workflows, albeit, you know, they're they're they're well into this AI space.

• 3:48Speaker 01

  Um. But effectively SaaS products that can literally, you know, just print you cash, recurring revenue, a product that's on there that people genuinely uh genuinely want to use, you know, and I also feel that as I'm using AI, like I said with my children, there are products out there that if they existed, I would be using them myself and I'll be paying for them every month. And so I'm gonna try and build those. Cool. So just before we get into it, I wanted to tear a little sheet out of Greg's playbook. And I know Greg, you speak about this type of stuff quite a bit, but I think it's important, you know, principle to just, you know, root in the ground to really help us understand the type of opportunity and space that we're living in right now. I think like the three kind of key areas that you we have in business typically with with tech products. You have the product itself, so the application.

• 4:33Speaker 01

  You have the marketing sort of part of the business and then you have the operations. And I think there's kind of been this massive transition recently. And I think the the key elements that have played a part in that have been, you know, COVID, which is completely like, you know, shaken the way, you know, businesses would operate. And then, of course, you know, AI itself. And I also think there's been a big marketing shift as well in terms of how we connect with brands. So let's just lay the lay the kind of map out with with product. Really, you know, to the traditional playbook and even the way I would see it, you know, as I go into business was that you had to raise VC capital. It took you years to launch a product, like my first product, I raised angel, angel round four.

• 5:15Speaker 01

  I must have taken like two years, maybe, to like get the product out, overthinking so many different things. Hiring software engineers, you know, which obviously costs a lot. And it was just one of those things that just felt like it was normal. That's what you had to do, right? And then with marketing, it was similar, you know, you needed some sort of social media budget, a creative team. If not, you'd have like professional advertising or an agency you'd bring on to help you out. And then even the marketing angle was was kind of like the seasonal big campaigns, momentum, you know, gearing up to like a special thing type of method. And then operationally, you know, you were you're really hiring talent for productivity, you know, to actually get stuff done, right? And so you needed people to actually make progress.

• 5:59Speaker 01

  So, you know, you could all work together and and and actually, you know, push the business along. You then need the office space because working was a physical thing more than remote. And product cycles in general, come back to the first point, were were really dragged out, which meant that the cost then also became dragged out, right? And so you're spending a lot of money keeping all these people on board to then produce a product and then get it out into the market. And then I think these three kind of shifts happened very recently, like I said, with COVID and with AI and the way marketing has changed. And so I think there's been like a big technical shift with product, like an audience shift with marketing and then a cultural shift with operations. And so the technical shift of product, I think, is being specially credited to AI.

• 6:43Speaker 01

  You can build products instantly. And I think the more and more people are hearing the word AI, because it's around every day now. It's like the buzzword of the century in a sense. But we mustn't become desensitized to how powerful it is. And so that's just really important to iterate that. We're not in a state where you have to take ages building products. And you could also do it at low cost and with zero employees. You don't need engineers anymore. You don't need to spend tons of money doing it. You can just get out there and start right away, which is what we're going to do today.

• 7:15Greg Isenberg?

  Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now, they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas, or it's for people who have a startup but just they're not seeing the traction that they need.

• 8:00Greg Isenberg?

  So you can check out the link to startupempire.co in the description.

• 8:05Speaker 01

  And it completely shifted the way audiences work as well. So solopreneurs are super cool now, man. I think a big part of that or a big timestamp, I think, was, you probably agree, Greg, was when Peter Levels was on Lex Friedman, right? That was like, wow, I've been following Peter for ages, been seeing his stuff. You can put Danny Postman in that chat, as you've had him on the pod, and I think Mark Liu as well. These type of guys, man, super creative, great solopreneurs, but are like pushing into that kind of mainstream era now, and both from a personality perspective. Perspective, but also from a, you know, solo preneur as a, you know, way of working perspective. Um. And that's because they're transparency, you know, they literally are showing how much money they're making.

• 8:50Speaker 01

  They're telling their story as they're doing it, and people are engaged with that on like a daily level, right? So it's always on marketing, it's not a campaign, they're not gearing up to one time when they're gonna show you behind the curtains. And I think the interesting thing of this as well is like, you're seeing this happening corporate now, especially with, um, you've seen like, you know, the, the, the WWE and UFC kind of merger with TKO. And even the way WWE do their marketing is all based on, it's always on storytelling, engaging your audience, behind the curtain type of technique. And you're seeing a, you know, billion dollar organization do that, and you're seeing solo preneurs starting from zero doing that. I think it's very interesting. And it's actually very empowering, you know, that we can all do that, and people really do engage with that.

• 9:31Speaker 01

  Um, and I think the cultural shift to operations has been this whole kind of remote working versus office costs, uh, which has become a huge thing now. You literally don't have to pay anyone, uh, to be inside a physical space, you can just remote work with them. From all over the world, there's talent, and my CTO is in Armenia, you know, I've got people I work with in the States, in the UK, like, it's just everywhere. And people are very, very used to working like that now. Um, and also with less people, you build faster, so it's much more lean. Um, and so this I found very interesting, by the way, so I thought I'd throw it out with a nice picture of Greg. I was watching, um, Cole's pod actually today, and I loved it, man, it was really, really good, I learned a ton of stuff. Um, so I do recommend you guys watch that, and it was interesting because Cole touched on these two kind of ways to use AI tools, and

• 10:15Speaker 01

  one of them was conversationally, and one of them was to kind of create these master prompts. So conversational being the, the just, you know, back and forth with ChatGPT, and the master prompts being like one large prompt to give you like a solid output. Um, and I think both of those are absolutely perfect. Um, but I did have something to add to that, so I thought, seeing as it's. We've just had that episode called, let's add a third layer to that kind of way of using AI. And I call that sequential prompting, right? And so this third technique called sequential prompting is what we're going to go into today. And the way I want you to kind of think about this is ChatGPT can, you know, and I think I did this in my last video with you, Greg, as well. Where you can use ChatGPT as a way to kind of tell you itself how to communicate with itself, right?

• 11:00Speaker 01

  So like, you can speak to ChatGPT and ask it, okay, can you give me a prompt? To do such and such, and then it'll give you the prompt, and then you can feed that prompt back in and get the thing you want, right? And so sometimes we overthink, you know, the ideal creating a perfect prompt. But you can actually get it out of the system. But what's interesting with sequential prompting is basically like, you're creating, you're speaking to ChatGPT to generate a new prompt. That you're not necessarily going to be using inside ChatGPT. And so if you think about other AI tools, you know, with with the avatars, you've got things like Leonardo AI, Kling AI, there's these different kind of. AI models you can use, Eleven Labs, all of those have the ability for you to prompt, right? And so you need to put something in there to get an output.

• 11:44Speaker 01

  And really ChatGPT can give you that, give you that. So if you now look at ChatGPT as a way of getting a new prompt, you then take that prompt. And you go to a second layer, which is you're using that new prompt in a different AI tool to generate another output. So that AI tool is now giving you something else. So in this case, it might be an image like Leonardo AI will. And then you can take that image and you can carry that on, you know, however many sequences and, you know, kind of Lego bricks you want to add, you can do that. You can make the video then animate with Kling AI, you can add voiceovers with Eleven Labs, you know, and so you can do this kind of process. And it all is kind of happens in this kind of sequence. And then you kind of connect those prompts and tools together with a front end user experience, right? And we can go a little bit into that, but I did some of that in the last video as well.

• 12:28Speaker 01

  So, you know, once you've got all of that, you kind of can build these very complicated, quote unquote, not complicated in terms of, you know, uh. Building them complicated in terms of, you know, different tools that you're stitching together. But you, the way you would start is by doing this manually, right? So you do a manual process of talking to these AI tools. And then you can be, have a framework where you can, you know, connect these all up using automation tools like Zapier or Make. Or if it's more complex, you can do what I said earlier and maybe bring on like one engineer and and and get them to help you stitch it together.

• 13:02Speaker 01

  And so simply, this is what the stat kind of used to look like. You used to kind of have, you know, let's say you're creating content for social media, you'd have a physical person doing all of these roles, the content writer, graphic designer, social media manager, chief marketing officer. So many, you know, of these roles were physical people, then in an office, you know, and we have to, we have to realize that there's kind of new, you know, opportunities on table, there's a hu- whole new set of rules and we kind of have to, we're kind of forced really to rewire the way we think. We can't just accept that the old way of doing things is, is the best way of doing things. It might still be very, you know, you know, productive and get the job done, but nowadays, especially if you're like me and you're trying to build stuff on your own

• 13:45Speaker 01

  and kind of you just want to sprint with your own ideas, you can literally do the exact same job as like five or six people using AI tools, right, like ChatGPT, Leonardo, etc. So that's what I want to go in today. So hopefully we can get into some demo building and I can show you how this stuff works in practice.

• 14:01Greg Isenberg?

  Beautiful.

• 14:03Speaker 01

  Yeah, so let's get into the first business idea, because I think like this is super cool.

• 14:08Speaker 01

  I find, you know, like most of you guys, I use ChatGPT or Claude AI. And when I started creating these kind of image avatars, I became very, you know, curious about how you can go more and more in depth and customize these AI avatars, but also control the output in a sense, like if you just, you know, ask ChatGPT to create you an image using DALL-E, it can go, you know, every prompt can go in different directions. And so you kind of do need a prompt structure, right? And so I have this prompt structure that I've written on how you can create an avatar. So that's the first thing that we're going to start with. And then we'll go into different business models that you can do using these type of avatars, right? So we have this prompt over here

• 14:49Speaker 01

  that you can just copy up. If you guys want this, so if you're in. If you're in my community, you can just go to Code and Prompt Universe and grab it. But if you're not, you can also jump on the newsletter, just enter your email. Um, and I'll just send it to you for free. So you can just get this like, uh, from here and just copy paste it. Um, so you take this prompt and then you're going to go into ChatGPT and just paste it. Okay. And so just to break down the prompt, all it's telling ChatGPT, uh, G, uh, ChatGPT. I always get tongue twisted with, with ChatGPT. Uh, you wanna do, uh, you wanna get it to customize. Sorry, you wanna get it to, uh, take an image that you might give it of, um, you know, a child or a person.

• 15:33Speaker 01

  Um, and then you want it to give you a description of that person as, um, a prompt, right? And that prompt is what we'll use as kind of the consistency of the character. So let's say you were creating something where there was a story you were telling. So let me just open up actually what we did with Greg. Um, so you guys can see over here. Um, Greg, can you hear this by the way?

• 15:55Speaker 02

  This is Greg.

• 15:56Greg Isenberg?

  Yeah, yeah.

• 15:57Speaker 01

  Alright, cool. So let me play this actually, cause this might be good context. So, um, I, I stitched this video together and I'll show you guys kind of how I did it. But the part, the process started with this one prompt, okay? And so you will watch and you get an idea of, of what I think AI can look like. Um, if you're, if you're, uh, creating stories for like, you know, kids, for example.

• 16:18Speaker 02

  Greg and his magic cup. A teeny tale's tale. This is Greg. Greg loves exploring new ideas in his magical treehouse. Today, something extraordinary caught his eye. A golden cup glowing with a rainbow light. What could this be? He wondered. Greg took a sip from the magical golden cup and whoosh. A vibrant rainbow glow surrounded him. Suddenly, bright ideas started swirling in his mind. AI robots, cool inventions and ways to make the world a better place.

• 17:01Greg Isenberg?

  It's literally like a Disney Pixar universe.

• 17:06Speaker 01

  Right, yeah, that's what's, that's what's wild, man, right? It's, it's crazy that you can even do this stuff, don't you think?

• 17:13Greg Isenberg?

  Yeah, I mean.

• 17:16Greg Isenberg?

  I just, it almost feels like it's obviously super hyped, but it's underhyped relative to how, how much this is going to change things and how much opportunity there is to use this for content,

• 17:31Speaker 01

  Right.

• 17:32Greg Isenberg?

  to tell stories.

• 17:35Greg Isenberg?

  So I'm just excited to get into this.

• 17:38Speaker 01

  So what we'll do is, we have this prompt and to start the prompt, you're going to have to give it a, sorry, an image reference, right? And so if I go over here, I'll give it an image of my son, right? So this is my son, I'm going to throw him in.

• 17:54Speaker 01

  And so you give an image reference and you will give it a name. So you'll say this character's name is, you know, Cairo. He is three and male. Okay, so there's only three, three elements you're going to change of these three parts here. The rest of it, you can do the same because the prompt basically just gives chat GPT some options of style of haircut, skin tones, accessories, et cetera. So it knows kind of how to, you know, structure this. And then we give it a little bit of a guidance here of what type of output we want. So we want it to tell us the character's name, the age, you know, give us a, a, a prompt structure that we can then use in Leonardo AI, which will be the next step to actually generate the image.

• 18:37Speaker 01

  So back to my point earlier, this is where the sequence starts, right? We send this chat GPT and we just want a prompt that we can then copy and paste into another AI tool. And so if you're thinking about this from a technical perspective, if you actually have like a single prompt that chat GPT can give you and you're connecting to, let's say, chat GPT's API, it can programmatically send that prompt to another tool, right? So I'm doing this manually right now. And so I would hundred percent suggest doing this process manually because as you're doing it manually, you can, you know, change things in your prompt. You can see how the, you know, you kind of do a lot more iteration as fast feedback loop. But when you're happy with it, like I'm happy with how we've got it right now.

• 19:18Speaker 01

  I know that this output is the only piece of text I need to then be able to generate the image. All of this other information here is basically the options that chat GPT has chosen based on their image it's assessed, right? Because chat GPT has the ability for you to upload an image and it can read the image. Okay, so it reads the image, then it gives me the description of. Um, his hairstyle uh and everything, so he even picks his outfit for me. Um, and it and it puts it all together, right? And so now I've got this, this will be used as kind of the consistency in the character. If we were to create a story or a narrative going forward, we would use this uh description of him. So that we can have a consistent character every time, okay? Um, and so what we actually need is right now is this description here.

• 20:03Speaker 01

  So this is a prompt. So ChatGPT has now given me a prompt, which I can take into Leonardo AI, which is this tool here. So you go to Leonardo dot uh dot AI. You see those kind of funny images we've created already? Um, you can use Simpson's style images. This is crazy, man, right? So funny. Uh, you can just paste in the prompt, hit generate. Um, and so you can use Leonardo AI for free. Uh, they give you some tokens, but I think about twenty dollars, they'll give you like another eight thousand. Um, and on your settings, you can kind of keep them as is. Um, the prompt enhance, actually, you can switch off. Um, so let me try again without the prompt enhance. Uh, I will make it sixteen by nine, so we get like a widescreen image.

• 20:47Speaker 01

  Um, but you can already see how cool it is. Um, just a simple prompt that ChatGPT has given us, plugged into Leonardo AI. And Leonardo AI, so has an API. Um, and so that means that we can connect to Leonardo's API and generate images programmatically. Meaning, somebody could use a user interface to upload their image of their child in this case. We will then connect with ChatGPT's API and run this prompt. So we just give this prompt to the API. Uh, it then spits out the prompt that we're looking for. And then we take that prompt and we give that to Leonardo's API. And so we're kind of, this, obviously, this ChatGPT has done this in a few seconds.

• 21:29Speaker 01

  Leonardo had generated images within a few seconds, so literally probably within like ten seconds. Um, if somebody's using like a front end that you've designed on Webflow or Frame, or whatever it is. They can get like an image of their of their child like this. So that's just a frame in your mind, how these kind of things connect together for you to get an output. Um, and so you can see here, now we've got an image, literally from a photo we uploaded here. And we're we're pretty happy with that. Um, and that's literally how to create, that's the basics of of of how to create an AI avatar.

• 22:00Greg Isenberg?

  Dude, uh, it's.

• 22:03Greg Isenberg?

  It's ridiculous. Like, look at, look at it. Look how incredible that looks.

• 22:09Speaker 01

  Yeah, so high res, man. It's just insane, isn't it? Honestly.

• 22:13Greg Isenberg?

  And how fast. It took, it took like, what, like four seconds?

• 22:16Speaker 01

  Yeah, man. Yeah, yeah, literally. So quick. It's like, that's what, that's what makes it exciting to like, build these things into like APIs and to do things with it because of speed. And I remember these, these things were like, it wasn't that long ago that I was playing with these tools and they were much slower, not as good quality. But like, I actually think even now, like, what I've just shown you with the video, while going to it in a minute, like generating a five second video clip right now takes about four minutes. But really, by the time, you know, Sora is out there, they're gonna connect that to the API, OpenAI will do that. You'll have all these other tools that are gonna just, you know, absolutely accelerate. So I think, you know, it's a, it's a matter of time before everything just becomes like that, right?

• 22:54Greg Isenberg?

  Yeah. And it's just, the, and we'll get into it, but the startup ideas on top of this, like, it's cool that we're just doing this and, you know, getting output and, and, but, you know, there's tons of businesses that could be built on top of it. One thing that it got, you know, this got me thinking of is, I remember when I was thirteen years old, I had a, a birthday party and my,

• 23:20Greg Isenberg?

  my dad had a, a shop and there was someone who worked at the shop who was like a gra, who was good at graphic design. And we actually took, for the invite of the birthday party, we took a, a scene from The Simpsons. This is in two thousand and what, two, I guess? Um, a scene from The Simpsons. And then they put my face like where, like in a TV where like The Simpsons were all watching it. And like, gave it to my friends and they were all like, wow, this is like the coolest birthday invite ever, right? It blew their mind. This is like before Photoshop became popular and stuff like that. Think about that, you know, in today, in twenty twenty five, it's like, you know, invites to parties, right?

• 24:03Greg Isenberg?

  You know, it's just one idea around like if you can make invites more of a story and more interesting. You know, would people be willing to pay for that? And I think that at the end of the day, like, what are you doing here? You are storytelling and the way your storytelling is through animation and the style is Pixar, Disney.

• 24:24Greg Isenberg?

  But it is like any human being is going to look at any of these images and and fall in love with it, frankly, because, you know, it's a it's a tried and tested way of of of communicating information in this like 3D format. So yeah, I'm excited about some of the business opportunities on top of it.

• 24:46Speaker 01

  Man, it's a you. You literally read my mind there, Greg, because the here on the business idea to people love when Simpsons predict things. Imagine if instead of that, Simpsons style is like reacting to things. And so like people can do it just for fun or for the wow factor. And so that's so funny that literally you did that in 2002. But that's exactly that, man. It's like, you know, I find that so interesting because I think you can actually, you can do it for just for fun or invites, or you can might have a moment with your friends. Let's say, I know you were chilling with them and something embarrassing happened, or they they went out and whatever, something happened. You could literally, or you went to like a stag where, you know, the guys on a holiday.

• 25:24Speaker 01

  You could just put together like a storyboard of like your time, either based on photos, or you could just like prompt it and you can send it to someone in your in your group chat. You know, as like a funny moment that happened, you know, there is 100%. There's all this kind of like, you know, utility utilities that you could build off it, man.

• 25:42Greg Isenberg?

  And I think, you know, the time is now in the sense that not everyone is, you know, is using these tools well. Like, a lot of people are using the tools, but they're not prompting it.

• 25:53Speaker 01

  Yeah.

• 25:54Greg Isenberg?

  At this level of quality, so there's an opportunity to build a lot of awareness really quickly um right now, so.

• 26:03Speaker 01

  One hundred percent, man, and and I think it's brilliant you said the the point that you made because actually the the business idea number one was exactly that. Which is how can you have these characters and basically create some sort of like, you know, utility off the back of it, a bit like the way, you know, you had, um, I don't know the business, which would basically create custom greeting cards. Like Moonpig, you know, things like that. I think um, moonpig.com, I think it is. Or is it UK? Um, but basically you could, yeah, so you could kind of create your own, you know, custom cards, right?

• 26:36Greg Isenberg?

  Yeah.

• 26:36Speaker 01

  Uh, which obviously is so like dated now as well as like a, even as a user experience, right? Like just imagine going straight into a builder, right, where you're creating the moment or the card or the greeting or the image. You know, or even you create the image and then you can you can connect it to other like, you know, tools to do things with it, which again we'll come into, but I think that's really fun, man. It's like, you know, how can you create the the AI version of moonpig.com? Um, and I think that's fascinating because these these image generation tools can can literally allow you to do that. And I think for kids, um, there was this one called Hooray Heroes. My my daughter has a book from Hooray Heroes. This is actually what inspired me with their kids imagery stuff. Um, because she has this book that she got when she was one years old. My wife made it for her.

• 27:21Speaker 01

  Um, and she fell in love with the book and it's like, it's ripped inside on pages or whatever, but she's so obsessed with the book. Um. Is there a website? I don't know. Um, and and literally you can, you know, just build your own, um. Wow, what a terrible site, right?

• 27:39Speaker 01

  Man, I'm doing my head in. Okay, anyway, you can build basic custom books like this, right? But they still got illustrators. Like I I was looking at the credits in the book and they have illustrators they work with. And I was like, that's crazy, man. Like this business basically just probably has so many overheads and costs that you can just like rip out like that now. Um, so yeah, I think it's super interesting do doing things like that. And I think. By the way, also from a marketing perspective, Greg, I think like memifying moments is also really interesting. Like if you're just trying to create like a, you have these meme pages right now, obviously, in general, that tweet, and they would basically jump on the things that are popping right now, you know, like today's thing, there's always a thing every day, right? And so today's thing was like Mark Zuckerberg checking out, you know, Jeff Bezos' missus, right? Like that was the thing today.

• 28:24Speaker 01

  And so like, you know, every, every day there's a thing, like when Elon Musk came out with Trump rally, he was like jumping in the air. That was like the thing of the day, you know? And so like, could you use moments like that and memify them? Just to even to create a feed where you're just doing that? And like, that might even be interesting, right? Um, it could be used as like a indirect way of, you know, getting marketing for this other tool you have, where people can, you know, create their own avatars and do their own, you know, images from.

• 28:50Greg Isenberg?

  A few thoughts. One is Moonpig, which I've never heard of, does four hundred million dollars and increasing every single year, four hundred million dollars a year revenue. So this is like a huge business, absolutely huge. It sounds like they're really big in the UK.

• 29:12Greg Isenberg?

  And so, you know, when you look at some of these ideas,

• 29:18Greg Isenberg?

  they might seem like kitschy and like fun. It's like, okay, yeah, like maybe I'll use that once or, or, you know, yeah, you know, yeah, maybe as a little gift, but gifts are a big business.

• 29:29Speaker 01

  Yeah.

• 29:30Greg Isenberg?

  The gift business is huge.

• 29:31Speaker 01

  That's a great idea, man. That's a great idea, right? I imagine you could create, because the images are generated so fast. What if you could work with ChatGPT to actually create like, literally, maybe, you know, just a slight movement for like five or six clips and then to generate those through Leonardo and stitch them together? You can, you could literally create GIFs with these type of images.

• 29:50Greg Isenberg?

  Look, could we, could we do something fun right now?

• 29:52Speaker 01

  Yeah, sure.

• 29:54Greg Isenberg?

  So.

• 29:55Speaker 01

  That's what we're here for, man.

• 29:57Greg Isenberg?

  One of the things I like to do is, you know, okay, we've got this insight. There's an opportunity to create an AI-first version of Moonpig. Let's prompt ChatGPT or prompt Claude

• 30:14Greg Isenberg?

  and say,

• 30:18Greg Isenberg?

  I want you to act as my co-founder.

• 30:24Speaker 03

  You there?

• 30:26Greg Isenberg?

  Yeah.

• 30:26Speaker 03

  I'm sorry, I want you to act as.

• 30:30Greg Isenberg?

  I want, I want you to act as my co-founder.

• 30:33Speaker 03

  Okay.

• 30:35Greg Isenberg?

  I want to create a AI-first version of Moon Pig.

• 30:45Greg Isenberg?

  How do we describe Moon Pig in one sentence? We should describe Moon Pig. Moon Pig is.

• 30:53Speaker 03

  Moon Pig company. There's a Moon Pig Wiki, maybe? Is it Wikipedia? I got my internet business.

• 31:10Greg Isenberg?

  Personalized greeting cards.

• 31:12Speaker 03

  Personalized greeting cards, yeah.

• 31:16Speaker 03

  Moon Pig creates personalized.

• 31:20Greg Isenberg?

  Greeting cards.

• 31:23Speaker 03

  Yeah.

• 31:23Greg Isenberg?

  I found out that using Leonardo

• 31:31Greg Isenberg?

  plus this prompt, we should include the prompt.

• 31:35Speaker 03

  Yeah, the prompt above, should we say?

• 31:37Greg Isenberg?

  The prompt above, right?

• 31:40Greg Isenberg?

  You can create compelling

• 31:46Greg Isenberg?

  stor-, you know, stories with these 3D characters. And then the question is, what does an AI-first version of Moon Pig look like? That could generate me $10 million a year of cash flow?

• 32:06Greg Isenberg?

  And then let's see what happens. And, you know, sometimes you get some good stuff, sometimes you get some bad stuff, but I just find that.

• 32:14Speaker 03

  It's great.

• 32:14Greg Isenberg?

  It's helpful.

• 32:17Speaker 03

  Yeah, I love that.

• 32:22Greg Isenberg?

  You know what I'm saying? Like, here we go. I'm already, I'm already getting tingly. So for the people listening on, on audio,

• 32:31Greg Isenberg?

  you know, some AI-driven features, dynamic character and scene creation, AI-generated stories, turn every card into a mini story. For example, Caden, the brave explorer, celebrated his fifth birthday.

• 32:41Speaker 01

  I said my son's name, so I was obviously remembered that from somewhere.

• 32:45Greg Isenberg?

  Amazing. AI-enhanced templates, offer dynamic templates that adapt in real time based on user inputs, such as preferred tone, voice and video integration, let users add, you know, generated voiceovers or short animated videos, smart recommendations. Okay, revenue streams. This is literally a business plan. Like, this is an actual business plan.

• 33:09Speaker 01

  Crazy.

• 33:10Greg Isenberg?

  Premium card sales. So they sell for between $5 to $10. AI-driven personalization justifies a 20, 30% markup over traditional cards. Good to know. Monthly memberships, $10 to $15 a month for unlimited cards, up-selling gifts, matching items, flowers, chocolates. That's good. Okay, technology, it gives you the technology stack.

• 33:34Speaker 01

  Wow, wow.

• 33:36Greg Isenberg?

  Okay, the marketing and growth strategy, social media, stuff like that. And you can, you know, we won't do it today, but you can like double-click into those things. Ooh, let's go up. Let's see the...

• 33:47Speaker 01

  Projections.

• 33:49Greg Isenberg?

  The projections. So the key assumption is the card price is $7, the CAC is $15 a customer, which by the way, isn't crazy if you're, you know, using,

• 34:01Greg Isenberg?

  you know, I think right now in terms of paid ads, like, there's probably a bunch of formats where you can use these 3D, you know, characters and people, like you'll get your CAC down. It's just like very engaging.

• 34:15Greg Isenberg?

  Add-on sales. Okay, so 200,000 users purchased in the average of five cards, annually 7 million. Add-on sales, 10 million total revenue. So, you know, it gives you, oh, and exit potential. It says that you can even sell.

• 34:30Speaker 01

  That's so funny. Greg, you should, you should just give, you should basically just create like an Avengers of like SIP, put together your Avengers and just like document the journey of you just creating something like this. It's so funny.

• 34:44Greg Isenberg?

  It's really, yeah. The, the other thing I, I do sometimes is I'll say, this looks great. Put this into a PRD that I can show to my, um, that I can show to my team. PRD stands, yeah. PRD, PRD, PRD stands for product requirement document. So this is something that, this is a document that you can show to an engineering team, a product team, an agency, if you want to outsource the work. Um, yeah.

• 35:21Speaker 01

  Just mad, right?

• 35:23Greg Isenberg?

  And then it just, it gives it to you, man.

• 35:25Speaker 01

  Man.

• 35:28Speaker 01

  You're teaching me, Greg. I love this type of stuff, man. I'm always using chat GPT likes for such technical purposes. But it's really fun to see these type of things. So, so you would, so you would just like take this to your team. I'd like, yeah, great, man.

• 35:42Greg Isenberg?

  Hey, I've got an idea for something. Um, I want to get your feedback on it. And I actually tweeted about this yesterday, but sometimes what we'll do is I'll put, you know, we'll have a product meeting and in the meeting, we'll literally use Replit or Bolt or Lovable to actually, you know, build what the prototype looks like. And then be like, what do we think about this by the end of the meeting? Like in the meeting.

• 36:06Speaker 01

  Exactly. That's, that's the best way of doing it. It's like, could you, you want to feel it. So even the point you're making, man, like I, I, I definitely align with that. Even as a designer, like the first thing I do when I start to play with things with chat GPT and do these things manually, like even the process I've just shown you, like I'll do it manually, but then my brain goes into a state of like, let me just create some sort of interface that we can interact with.

• 36:27Greg Isenberg?

  Absolutely.

• 36:28Speaker 01

  Yeah. I actually did, um, for this one, we did, um,

• 36:34Speaker 01

  create, this was like maybe a year ago when I first started playing with it. This is the brand we put together, T-Details. Um, and so I designed this, you could say like, you know, child's name, their birth, upload their image, hit continue. So it's just like some UI, you know, where will they go today? What happens? You know, what's the theme of their story? And you could like, or you could press that magic tail and it will like imagine something for you.

• 36:59Speaker 01

  And so this is like what I mean by like with Moonpig, it should land you straight into an experience and let you just go through it. And I think a lot of people, I think a lot of landing pages sometimes assume that a person is kind of like thick and like needs a lot of explanation, but really people just want the thing and want to figure it out, right? And a lot of people learn through using it. And so I think that this would be pretty cool. You hit generate tail and it'll do like this, building your tail type of, you know, interface. And you can kind of like sign up afterwards. But yeah, we'll like create the story, you could change the cover, or like go to Leonardo AI, generate a new cover, then like throw a new one up for you. And you could like, so it kind of engages the audience and the kids as well at the same time.

• 37:41Speaker 01

  And then you can like read your tail and that sign up at this stage. And then we had like this editor, which is again, like super fun. Actually, let me do it again.

• 37:53Greg Isenberg?

  Is this live?

• 37:54Speaker 01

  Uh, yeah, I mean, you could go to a URL, actually. But it's not, it's not like you can't, it doesn't work because I haven't connected up to anything. I just built like the front end.

• 38:04Speaker 01

  But yeah, so this is basically like a, thank you, bro. So yeah, I was just experimenting with stuff like this, just to see what it felt like. And then to get feedback from my kids and stuff as well. So yeah, so literally you could, you know, go between slides, you know, change the cover, edit the text, you know, if you wanted to change the title up here. And then you can, you know, you could edit moments and then, you know, read redo the tail and, you know, maybe play a narration or something from here. And so the idea is like, you know, could, you know, could we basically connect all these tools using that kind of sequential prompting process, which is really like, if you hit update tail in the background, it's literally just doing the whole float, chat GPT, Leonardo, et cetera, et cetera. And then like feeding you the content

• 38:47Speaker 01

  through its API, but you can just design an experience which, to the point I was making of the gentleman that was on your pod, that that taste or that that kind of presentation has such a big impact on on the value people put on a product. And I think that's what's exciting. That's at least a space that I really enjoy being in is like, how can we add, you know, a user experience to these AI models? Because the AI models themselves are so exciting to work with. But as soon as you can create like, A brand and interface around that, that's where you can knock off like your moon pigs and stuff of the world because you know, you can be quicker, faster, think it through from scratch, you know, and um yeah, and it's really just AI work for the background.

• 39:29Greg Isenberg?

  Yeah, it gets me thinking that. So if you, what do you call this, a sequential prompt? Is that what you called it?

• 39:36Speaker 01

  Yeah.

• 39:37Greg Isenberg?

  Like if you come up with a great sequential prompt and you've stitched together some of these workflows, you can build teeny tails, but you can also build teeny tails for, you know, you mentioned memes, teeny tails for memes, teeny tails for, you know, B to B social content or B to C social content. Like, these are all like um, kind of niche ideas around that whole workflow that you can go and and build that all have several million dollar a year opportunities to build around.

• 40:14Speaker 01

  One hundred percent.

• 40:16Greg Isenberg?

  And so that's also really exciting uh right now. And then it's like, well, so someone might be listening to this and be like, yeah, but like, can you know, Leonardo just do this or chat G P T just do this. And it's like, yeah, I mean, they could. Um, and they're, you know, Leonardo is going to make it easier and easier for people to find prompts because they want people to ultimately get as much value from the product as possible. But if you're like, I saw what you did with teeny tails of the front end. Like, it's very specific to the use case that you're going after.

• 40:49Speaker 01

  Mm hmm. Exactly, exactly. And yeah, that's, that's it. That's exactly it, man. If you really think about chat G P T in general as a product, it's just a UI layer on top of OpenAI's L L M model. Right? It's just the fact that obviously they have that moat and you know, it's their product, you know, et cetera. But like, really, that's all of these things are just built UI layers on top of an L L M model. And so I think that's where brand comes into it. Like we said earlier, marketing, the storytelling is very interesting. Like, and I think there's, you know, and especially where you can find these interesting opportunities, like all the, all the business models you just mentioned are almost things that probably haven't even existed before, you know, like,

• 41:26Speaker 01

  could you find a way of, I find the fact that, you know, I, I, I guess I have kind of a very heavy parent mindset right now because I've literally watching three kids grow up. You know, but they're learning about new things in their school that they're not necessarily engaged in, like especially historical things, you know, just things that they have to learn because in the curriculum. But then I read, I I go through those things with them with AI. So like if they're learning about, you know, the Romans, for example, we'll create images about it and then we'll actually create stories about it. So even you could, there's a whole kind of B to E model, let's call it, where it's a business to edu- to education, you know, where you're literally selling it to school, B to C, S to schools, where you could create like whole educational systems based on the curriculum. So if you just search, for example, Bri- British curriculum,

• 42:11Speaker 01

  um, uh, you know, syllabus. Like you could, you you can actually figure out exactly, you know exactly what kids are learning in schools by topic, right? What they legally have to learn, let's say in like the UK. Um, and so you literally know like the exact topics they're going for. Um, you know, what actual uh topics are learning, what um can't remember exactly where it is, but there's a way to basically figure out exactly the the things they're learning and you could create a whole kind of system uh based on these topics and just give it to them and say, look, here's an engaging way for kids to interact with this. Um, and they could basically learn these type of topics, you know, using AI. So

• 42:52Speaker 01

  I think it's super, super cool, man, all these type of like individual models that can come off like this avatar thing.

• 42:58Greg Isenberg?

  Do you have another business idea you want to share? Or something else?

• 43:01Speaker 01

  Yeah, man, I I I'm just gonna touch on two more. So one, uh, they're kind of just building on to exactly what we spoke about. So, you know, I love this, man, because we've actually you touched on many more business ideas that even I thought of. You know, so it's actually, it's getting my brain ticking. I'm in, I'm in a whole different planet somewhere else thinking about Moonpig. Um, but let me go into Kling AI. I'll read one here. I love it when I can share tools and hopefully get people to be excited about them. And so let's take this image we generated. Um. So let's go back. Oh, we're written. Let's close this off. Um, so we've got this image regenerated. So what you can do is like, we can take this, this one right here and just download it. Um, and then you can go into Kling AI. So Kling AI is really good at turning images into videos.

• 43:43Speaker 01

  Um, and so you can just jump in here, um, and then throw the, oops, put a picture in on my wife. Let me refresh that. Um, let's upload, download, there you go. Throw that in. So by the way, what I was gonna say as well is like you can add characters as well to your prompts. So if we went into our chat with chat G P T here and I said, um, let's just do this real quick. Um, this is where I the the actual second business idea was gonna touch on what you mentioned earlier, Greg, with um. How can we uh create these sort of greeting cards or like memes or like personalized moments? So I want to give an example of how you can interact with other people, right?

• 44:25Speaker 01

  So let's say we add a second character. So what we're gonna do is I'm gonna take the exact same prompt again. Um, let's just throw this in. So I've uploaded a picture of my wife now and I'm gonna give, I'm gonna say, um, mum. Um, let's just say like thirty three female, um, and then, um. So let's just get a, let's get a prompt for her. So what we can now gonna do is we're gonna get two prompts. So we've got two different characters, right? So we've got our child and we've got the parent, for example. Um, now it will generate us a prompt. And what you can do is you can then speak to chat G P T and say, um, generate me uh another image prompt.

• 45:11Speaker 01

  With similar style. Um.

• 45:16Speaker 01

  Where Cairo is uh waving uh goodbye to his um to mum. On the first day of school. Ensure you maintain the same character consistency.

• 45:41Speaker 01

  Cool. So let's see. So this could be an example for again where these prompts are what you can give your, you know, A P I in the backend. And so you could upload a picture of yourself, which, oh, look at, look at it. So Sid is trying to create the image. Don't create the image for me. Give me a prompt I can use in Leonardo AI. First of all, how terrible is that?

• 46:04Greg Isenberg?

  That's so bad. That is, that is the equivalent of Will Smith eating spaghetti.

• 46:12Speaker 01

  It is.

• 46:13Greg Isenberg?

  You know, and let's just go up, scroll up and how they spell school also is just the icing on the cake.

• 46:21Speaker 01

  So crazy, man. Obviously it's not a, yeah, they create like this amazing.

• 46:26Greg Isenberg?

  But I'm happy you did that. You know why? Because some people are gonna see stuff like see some of these, you know, Pixar photos and be like, oh, I, I, I can never do that. Like they do one prompt on chat GPT, they get this, they're like, I can't do that. And they don't realize that their prompt is wrong and that they're using the wrong product. They should be using Leonardo, not, not chat GPT four O.

• 46:51Speaker 01

  Exactly. Perfectly said, man. There you go. So now you have like Kira saying goodbye to his mom, for instance, right? And so like this now creates a moment where let's say me as a father, I wanna, you know, print this out, I wanna get a card made with it to, you know, wish him good luck. You know, you can probably even like, you know, let's just put here, add text. Uh, let's, let's actually change it. So, so let's actually really go moon pig, let's moon pig this thing out. Um, now add some text to say good luck.

• 47:27Speaker 01

  Let's see what it does. Um, cause it actually comes onto like another business idea I was gonna come to in a minute. So it's pretty cool. Let's see how this works.

• 47:36Speaker 01

  So while this is actually, let's say I run and run this and I'll show you cling AI quickly as well.

• 47:43Speaker 01

  Cool. Cheerful handwritten text overlay in bold, friendly font that says good luck on your first day. Play subtly above the characters but not obstructing the scene. Interesting. Okay.

• 47:56Speaker 01

  So let's see what it does here.

• 48:00Speaker 01

  So I'm actually take one of these images then, because this might actually be more fun. So let's like download this image.

• 48:08Speaker 01

  And then we're going to animate that.

• 48:13Speaker 01

  Yeah, these guys are very good at text.

• 48:17Speaker 01

  It's not really cool. This one's a bit weird, but this one's great.

• 48:21Greg Isenberg?

  That's awesome.

• 48:23Speaker 01

  Yeah, man, super cool. So like you can take that. So now what you want to do is you want to come into Klink AI. Then you can upload an image. So I've got this image. When I open that in there. Now with Klink, again, they have an API, so you can do this all programmatically.

• 48:39Speaker 01

  I run it through code basically and just display it on like a front end. You can also add some additional prompts in Klink. So you can you can mention what you what you want to do in the scene. So like in some of Greg's scenes. I would actually tell it that I wanted him to like, you know, sip the cup. So the scene where you're sipping the cup, I think is over here. I told it to do that because it was in your hand at start and I was like, no, I need him to sip it. And so I just put that in the prompt area here. Let me just refresh this quick. So drop that image in. And then.

• 49:15Greg Isenberg?

  While that's adding, do you do you do things like the motion brush? Do you, you know, how do you think about?

• 49:24Speaker 01

  No, I don't really, man. I kind of just leave them. They're going to introduce camera movements, apparently, which I haven't, which is not in there yet. But no, I don't normally. I don't normally add any additional prompts. I really like, in a weird way, like trust the AI. You know, I want to see what it comes up with. And then I can add additional prompts if I want to after. So Kling is has some sort of error right now, so we can't get it to work. So it's fine. But basically, Kling AI, if you guys jump on it, you can basically upload any one of these photos. So like I said, this one we get from Leonardo. And then the next part of the sequence is putting it to click and getting getting a video generated. So literally clips like this are from like a photo that then turn into a moving video. So.

• 50:10Speaker 01

  It's so cool, like this, this, this was literally an image that we generated. So you can see, oh, here's some of my videos. So you can see that this is basically an image we generated here. This is a static image in Leonardo. We put this into Kling and then it generated um this video here that I just showed you guys. Now, what's even more cool is actually in Kling, they have a, they have a dub feature. So you can actually put words in and it dubs the mouth to say the words. So this guy, is he talking this one or this one? Um, I guess not in these ones. So in one, um, in one of the videos, he's talking. So I think this is the dub version here.

• 50:49Speaker 01

  Um, but basically you can get him to, yeah, it's being super slow, but you can use a lip sync function. You can also get him to say words. So like, if you want to really memify this, the character that you generated in Leonardo could actually be saying something in the scene inside Kling. Um, and so you can see with Kling, the five second videos, which take about like four minutes to generate right now. So that's where like, it's not really scalable, I think, as a video offering, as a product right now. But the way I thought it could be interesting is if you literally had like a manual process, where you hire people, you know, whether it's in the Philippines or whatever, like assistants, that could just sit, basically sit there on like, you know, two or three thousand dollars a month, and just be dealing with like the orders that you've got coming in.

• 51:33Speaker 01

  If people did want to pay for like this premium offering of video clips or video scenes, or these GIFs that you want to generate. I think GIFs are actually a good idea because it could just be like, five or six video clips that you stitch together. Um, but at the moment, this, this process is like, you know, quite lengthy, you know, uh, I suppose the stage of AI is at. But I think very quickly it will become a lot faster. Um, that's mad because you can do things of like, I want to show you all this, man. It's so annoying because we created something with Sonic. You know, like Sonic is running, you know, there's so many cool things you can do. Uh, but yeah, Kling AI is amazing. So I'd say if it is working for you guys, just like, download one of your images from Leonardo, throw it into Kling and you generate a video and, and you'll be, it'll blow your mind.

• 52:15Speaker 01

  Um, I told Greg as well, there's a demo in here in my community. I've done like a whole cling demo. So you can kind of watch it and um, we might have the output here. Uh, yes, you can see like this is like sonic running, you know? So you can like watch the whole demo there and like play around with it, but it's very cool. Um, yeah, so that's cling. So move on to the, to the next thing.

• 52:40Greg Isenberg?

  Let's do it.

• 52:41Speaker 01

  Yeah, cool. Um, so the other idea, so we'll just touch on this last one. I think it still speaks to the uh, idea of avatars, but I thought about um, personalized stickers. As with using avatars, right? And so again, dad brain, uh, but I would, uh, when I went to my um, my daughter's classroom. I saw that her teacher had um, these kind of, just a couple of like customized. You know, um, signs in the class where she had her face on it and it was like pointing towards something like something on the wall. And I looked at that and I was like, now what's be super interesting is like if teachers had like, instead of giving kids a generic well done stickers. They had like images, AI generated images of the teacher.

• 53:24Speaker 01

  And then they're saying, well done, good work or whatever. And they have just sheets of these, just like in their classroom. Or they can have um, these kind of, you know, stickers that they are putting up in different parts of their classroom. And then maybe even, so that's where the school kind of, or educational institution becomes the customer, in a sense. But also they could have, you know, licensed user accounts on your platform. For um, you know, children to have their own stickers. So you could get your own sticker. So if you're working really hard, you might really want your own sticker. It might be an incentive for kids to, you know, work harder because they want that sticker with their face on it. They want to take that home. Um, or with the teacher, like we just showed with the image generation we've done with two people here. You could do with like your teacher giving you a high five.

• 54:08Speaker 01

  Um, and it's really cool because you can just do this by just adjusting the prompt a little bit. So, yeah, so you can basically, you can just tell chat GPT to just create you like a kiss cut sticker artwork. Cause that's like the style where like you can kind of be cut out. It would then give you the artwork itself, the, the prompt for the artwork. Uh, which you can throw into Leonardo, so I've thrown in here. Um, and I was taking him as a character. Um, and like I've said, I said to you over here, you know, he's won a soccer game, for example. So this could become a sticker, basically. So what I'm actually gonna do here is I'm gonna go. Um, just in terms of Leonardo, what you wanna do is you want to turn prompt enhance off, so it doesn't modify the prompt. And then for stickers, you wanna make it one by one. Um, and then let's go again.

• 54:49Speaker 01

  And I wanna make sure it adds a congratulations text because it added it here, but I want it to be in that kind of like a stickery style. Um, but where I think this is super interesting is you can basically create like a business model where you only need chat G P T and it's a Leonardo A I. Um, but, well, terrible. Uh, but you could then plug it into like a drop shipping tool or like a third party printing A P I like Printful to actually have this whole order process going on and just be fulfilled automatically. So you're kind of creating like physical, like exciting products using A I. Um, without even you do anything at all, like it's just one big automation that's running. So, okay, this is a bit rubbish. So what I would do here is just to get my prompt right.

• 55:31Speaker 01

  I'd copy this image, um, give it to chat G P T and say, um. Everything is perfect, except the positioning of the text, the positioning. And prominence of the text. Um. It should be, is it kiss card? Am I saying it wrong?

• 55:55Speaker 01

  Uh, stickers.

• 55:59Speaker 01

  Yeah, so it's kiss cut sticker. So everything probably set the uh, put in front of the text. It should be, let's just do like an example, uh, kiss cut sticker example. So this is really cool. Chat G P T is also, you could just throw examples in and get it to hopefully, you know, help you uh, get the prompt right. So be given example of like this. But I don't want it to be overly.

• 56:22Speaker 01

  Let's see.

• 56:26Speaker 01

  Let's just give it, uh, oops. Anybody want to say it? It should be, um, a kiss card sticker.

• 56:37Speaker 01

  Have attached examples of kiss card stickers to.

• 56:44Speaker 01

  But let's see if it gives us a new prompt.

• 56:50Speaker 01

  And then we can throw it back into Leonardo. So this is the process I would go through, just like this is why it's important to do is manually, because once you've done this, you then can have a solid prompt that you can then plug into like, you know, your Zapier workflow, if you're doing Zapier or like an AI, an API that you're connecting up. And you would literally just take that, put it in here, let's hopefully see if this works. And then what I would do, by the way, Greg, is like, I thought a good way of, let's say, even marketing this or getting customers, let's say you were targeting schools, is if you go to any school website, they normally have like the staff on like the page. So let's say you pick like, I don't know, New York Elementary Schools. I'm going to blow someone up, like actually getting fired.

• 57:34Speaker 01

  What's that school? I don't know, any schools in the States? Any, any like famous schools? Like, let's say Manhattan, I know Manhattan Film School. Is it Manhattan Film School or New York Film School? Right, let's say staff. But basically that you'd have like, you know, like there's like a faculty directory, for example. I would find like the principal, and I'll take their image and they would like, I would do this chat GPT process using their specific image. And then I would like get like sticker sheets printed and then basically just mail them. So I'd like, I would do or somehow like get it across to them. But I would do processes like this, like really guerrilla hacking type methods where like it's interesting because it'll like throw them off. But also it's a way of like kind of getting their attention as well. So.

• 58:15Greg Isenberg?

  Totally. By the way, that would go viral within that school, right? Like, who doesn't want a sticker that looks like that? It'll at least put, it puts a smile on everyone's face. I mean, I mean, even when you sent me that Greg video, I was like smiling from ear to ear because I thought it was so, so nice. So I think that, I mean, kind of what you were saying is using these tools to create digital assets, finding what APIs to create physical assets. And then even doing some old school marketing techniques, like literally sending,

• 58:54Greg Isenberg?

  sending the product to people, if you can get, I mean, stickers doesn't cost, you know, doesn't cost a lot.

• 59:02Greg Isenberg?

  So it's definitely

• 59:03Speaker 01

  A hundred percent, man.

• 59:04Greg Isenberg?

  A huge opportunity.

• 59:06Speaker 01

  Totally. And so exactly, man, exactly that. I think, and, and, you know, there's so many tools that you can stitch together. Like, these are just some examples. So the only thing I've done right now is I've just gone back in and I'm actually much happier with this now. But to get a kiss card effect, we might need to have like a plain background. So the only reason I want to show you, you guys, this is because I actually want you to have like a full workflow. So there's one other tool that we're just gonna add in. To make sure that this is like something that you guys can actually practically do, because this is, if you literally take this prompt here and then run it into ChatGPT to create characters and then run it into Leonardo, there we go. So now we've got like

• 59:45Greg Isenberg?

  Wow.

• 59:46Speaker 01

  Right?

• 59:47Greg Isenberg?

  Crazy.

• 59:48Speaker 01

  Mad. So this is like perfect. It's got congratulations. It's literally the image from here that we uploaded with the character we wanted. And so what now what you do is you'd use a tool like remove BG. So remove BG is a tool where it just can remove the background for you. So like, I would take this and download it. And then just drop it into remove BG. And the remove BG have an API. So you can again

• 1:00:29Speaker 01

  just programmatically plug this in. So it generates backgrounds, it removes background automatically. So you could have the image from Leonardo automatically sent to RemBG, but then cut it out. And now you've got like a PNG sticker, right? And so now you have an actual image that you can use

• 1:00:49Speaker 01

  for like printing stickers, right? That's literally a sticker right there. And you can do like, you know, hundreds of these, you know, for so many different, you know, types of you know, congratulations or good lucks or whatever you want. So I would then go to like Printful, for example, they have an API. So. Printful API. And by the way, they have tons of products on Printful. So um they've got, you know, stickers, but they've also got clothing, T-shirts. So you could create like a whole business on top of like a Printful type thing. Um and click their API up. So you could use this to literally place orders. Um you create a new order for a product. Um I click it up to Shopify. Printful works very well with Shopify and just have this

• 1:01:32Speaker 01

  this automated workflow going on where someone can come to your site, upload an image, create stickers and do all sorts, you know, maybe even just like print, you know, other products as well. But that's why I think is, you know, very, very interesting right now. And I think there's loads, because of this like AI image type, you know, era, I think there's like loads of guerrilla marketing type tech uh techniques you could use. Um so yeah, that's how I would do it, man, and and just spawn off like a sticker printing business, maybe for schools or or in general.

• 1:02:00Greg Isenberg?

  I mean, you might even be able to grab people's display pictures on Instagram and X and just like DM them. Be like, hey, you know, what do you think of this? And you know, that's maybe a way to grow, grow top of the funnel in a really systematic way. Um I love this idea. I think it's really smart. I think it um doesn't reinvent the wheel. It creates a product that people want, that make them smile. Um and uh I think uh I think the world is looking for fun tools and fun things like this um more and more. So thank you for sharing it.

• 1:02:44Speaker 01

  No, pleasure, man, pleasure.

• 1:02:45Greg Isenberg?

  And always great to have you. Is before we end though, does the cling AI um like we can, we can put what we had, but I'm curious if it if it uh just to close the loop.

• 1:03:01Speaker 01

  Yeah, it would be great if it does it. Yes, it's like it's working. Okay, great. So it's upload the image, we'll hit generate.

• 1:03:12Speaker 03

  And then, ah, don't do that.

• 1:03:15Greg Isenberg?

  Okay.

• 1:03:16Speaker 03

  Try one more time, one more time, one more time.

• 1:03:20Speaker 03

  Seems like it's got some sort of, yeah, there is a network around there, because the internet's working on our side, isn't it?

• 1:03:25Greg Isenberg?

  Yeah.

• 1:03:26Speaker 03

  Uh, no, it's being, it's being wild. But yeah, nah, it's been crazy.

• 1:03:31Greg Isenberg?

  Okay, no worries. It's still good, it's still good. We got, we got, you know, people can connect the dots. Um, Omar, this, always a pleasure talking tactics and ideas with you and I appreciate you sharing

• 1:03:47Greg Isenberg?

  how the sausage is made. Um, and we'll include the link to your school community in the show notes for anyone who wants to go and check that out.

• 1:03:56Speaker 03

  Thank you.

• 1:03:57Greg Isenberg?

  And, uh, and it's just great chatting with you.

• 1:04:00Speaker 03

  Bro, you too, man. Real pleasure, real pleasure. And I really had a lot of fun, man. Hope everyone enjoys building and creating stuff themselves as well. And, you know, I definitely think you should jump on the moon pig thing. I think you're on to one of those.

• 1:04:12Greg Isenberg?

  I'll, I'll let, I'll let the listeners grab, grab it, you know, um, but can't wait to see what people build and, and please let us know in the comment section. I actually read every single comment. Um, so let us know if you enjoyed this. Um, or just let us know your thoughts in general. So we'll be in there. Later, Omar.

• 1:04:33Speaker 03

  Thank you, man. Take care.

• 1:04:34Greg Isenberg?

  Thank you. Cheers.