5 Signs You Will Become Rich [MASTERCLASS] EP 1356

Today’s Masterclass episode is all about redefining our relationship with money and learning how to cultivate a sense of abundance and fulfillment around it. Five experts offer their knowledge on how we can approach money more effectively and begin to attract more success and increase our sources of income. In this episode,Bob Proctor, entrepreneur and best-selling author, explains how to reframe our mindset in order to manifest more money and offers various strategies to increase our income. Joe Dispenza, researcher and best-selling author, describes how we can break away from ineffective dynamics with money and create a new relationship that reflects fulfillment and attracts more success. Kyle Cease, actor, comedian and speaker, breaks down the ways in which money comes to those who have already found abundance within themselves and shares how we can become more conscious of money and create new ways of finding it. Jaspreet Singh, finance creator, investor, and entrepreneur, explains why the psychology that goes into investing and making money is just as important as the actual processes of investing itself. Additionally he shares his journey of becoming an entrepreneur. Ken Honda, entrepreneur and author, describes the essential aspect of gratitude and appreciation in the exchange of money and services and how complaining about money will keep us from attracting it. For more, go to lewishowes.com/1356Full Episodes:Bob Proctor: https://link.chtbl.com/1090-podJoe Dispenza: https://link.chtbl.com/1288-podKyle Cease: https://link.chtbl.com/839-podJaspreet Singh: https://link.chtbl.com/1257-podKen Honda: https://link.chtbl.com/1241-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Bob Proctor?

  We've got to understand that money is easy to earn. If you just write down, write it, write this down right now. I am so happy and grateful now that I have multiple sources of income. If you write that out every day for the next 30, 60 days, you're going to become very, very aware of.

• 0:21Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:45Bob Proctor?

  Well, the earning of money is, is an exact science and it's, it's governed by law. The amount of money you earn is in direct ratio to the need for what you do, your ability to do it and the difficulty there is in replacing you.

• 1:00Bob Proctor?

  It's the need for what you do, your ability to do it, and the need, the difficulty there is in replacing you. Now, our, in this business I'm in, you can earn an awful lot of money. Because there's a tremendous need for a person that does what I do. I've traveled all over the world, from Shanghai to Buenos Aires, to all over Europe, Asia, everywhere. Everywhere they need what I've got. There's a tremendous need. I can earn more money than a neurosurgeon. Now, everybody has a brain, but not everybody needs it operated on.

• 1:44Lewis Howes?

  They need it operated in a different way, the way you do it.

• 1:47Bob Proctor?

  It's the need for what you do, then your ability to do it. So if a person, if there's a great need for what a person's doing, then they've got to get really good at it. So you never stop getting better at it.

• 2:01Bob Proctor?

  You're good at what you do.

• 2:04Bob Proctor?

  And I don't mean to flatter you, you are just good at it. I've watched you do it.

• 2:07Lewis Howes?

  Thank you.

• 2:08Bob Proctor?

  And you do it, like I was mentioning, you're sort of the...

• 2:13Lewis Howes?

  Tell me, Larry King?

• 2:14Bob Proctor?

  Larry King, yeah. Because Larry was a master. Larry never talked about, Larry, he never, it was all about you. You never heard him say "I", it was always about, you know, interviewing the person. So, there was a great need for what he did. He was entertaining a lot of people. His ability to do it, he was very good at it, so he was very difficult to replace. Now, when you're difficult to replace, your stock goes up. We've got to learn how to earn money. And most people don't know how to earn money. Most people think you go to work to earn money. You know, I was in a seminar in Phoenix, probably a couple of years ago now, and

• 2:59Bob Proctor?

  this guy came over and talked to me, I knew him, not well, but I knew him. And he was a doctor, and he told me he was thinking of quitting. I said, "Why are you gonna quit?" Well, he said, "The medical profession's almost stopped now", he said, "You gotta put in more time to earn less money."

• 3:19Bob Proctor?

  I said, "Well, that's true." But I said, "Why'd you become a doctor?" Well, he said, "I love it." The fact that you're earning any money is a plus. You don't go to work for money, you go to work for satisfaction. There's two rewards in life, one is material and the other is psychic. We shouldn't work for money, we should work for satisfaction.

• 3:45Bob Proctor?

  You provide service to earn money. Take some recording stars.

• 3:50Bob Proctor?

  I got the, millions on a recording.

• 3:54Bob Proctor?

  But look at the millions of people that are being entertained. Construction workers, air flight attendants, restaurants. There's, the music's playing, entertaining all the people that can hear that music. So they're entertaining all the people. And that's where it's coming, you see? You do what you, you work at what you love to do, and you'll get tremendous satisfaction. Like, I love what I'm doing. I would do it for nothing if I had to, but I, I just love it. I really love it. And so... The fact that I love it,

• 4:32Bob Proctor?

  why would I want to do anything else? And that's what I said to him. You get satisfaction from what you're doing, what you love to do. So every day when I get up to go to work, I'm doing what I love doing.

• 4:44Bob Proctor?

  You provide service to earn money. I have all kinds of stuff that we have stuff that we sell, programs that we're selling. Somebody buying them now. I don't know who they are or where they are, but I'm earning money right now while we're talking. And when I go to bed tonight, I'll be earning money, and I'll earn it all night. And I like that idea, you know? Because we're providing service. So I think we have to get the money straight in our mind, and I don't think most people have it straight. If people don't, you were mentioning, if a person didn't like to talk about it, they have a problem with it.

• 5:19Lewis Howes?

  So start talking about it more?

• 5:21Bob Proctor?

  Absolutely. Yeah. If there's somebody that you're around, a partner, an associate or something, and they really don't want to talk about money, I think there's a problem there.

• 5:33Lewis Howes?

  Yeah. If someone came to you and has struggled with money their entire life, whether they're in their early twenties or they're in their forties or fifties, and they asked you, "Bob, what do I need to do to make my first million dollars?" What would you say are the most important things they should think and act on next?

• 5:58Bob Proctor?

  Well, first of all, they've got to believe that they can earn the million dollars.

• 6:03Bob Proctor?

  They've got to develop a belief system.

• 6:06Bob Proctor?

  Our belief system is based upon our evaluation of something. And frequently, if we reevaluate the situation, our belief about it will change. We've got to understand that money's easy to earn. I work with our sales staff all the time, helping them learn how to earn more money.

• 6:26Bob Proctor?

  I work with members of our staff, different members of our staff, helping them develop the desire to earn more money, and then I show them how they can do it.

• 6:36Lewis Howes?

  How do we believe if we've never seen evidence before or gotten results before of earning it?

• 6:41Bob Proctor?

  Yeah, it's through the repetition of it, through the repetition of writing it and believing it. I had a, I had an affirmation that I used for years, still use it. I'm so happy and grateful now that money comes to me in increasing quantities through multiple sources on a continuous basis. I'm so happy and grateful now that money comes to me in, in increasing quantities through multiple sources on a continuous basis. I just keep repeating that like a mantra. And you write out, you know, I'm so happy and grateful now that I have in my possession a million dollars. And that's where you started out intellectually, then you get emotionally involved. And if you keep doing that, ultimately, you're going to attract the money.

• 7:25Bob Proctor?

  And you've got to ask, how can money be earned? Money can be earned in all kinds of different ways. We have a, a company, MSI Connect. It's a pet of mine, not my partner's. I don't think she's too in love with it. But I think it's a neat company. MSI is multiple sources of income, connect. And there's a lot of people there and they connect with each other. And they set up joint ventures with each other, they set up affiliate things with each other. You can buy different things there, people sell stuff there, you know. They, they study money there.

• 8:05Bob Proctor?

  You've got to get into, into an environment where money is talked about, where it's understood.

• 8:16Lewis Howes?

  You know, it's interesting you say that because for, for years, I have studied money at different levels. And those levels of studying have gotten me to those results.

• 8:28Lewis Howes?

  But I've never been able to really, you know, but there was always a cap and you've got to learn something new in order to break through that cap into a new level. And I've never really understood the stock market. I've always just invested in certain things and allowed them to just work on their own. But I've never actually taken full ownership of learning it myself. I've always had a financial advisor and things like that. And now I said, you know, I just want to understand the stock market. I want to, I want to learn it because I don't know, I'm still uneducated. I don't even know how to buy us, I bought my first stock like a few months ago, myself. I've invested in stocks and index funds, but I've actually learned how to do it myself. And I was like, I need to find the best people that are doing this and learn from them and have conversations with them.

• 9:12Lewis Howes?

  And it's been amazing in a short amount of time by surrounding myself with people that are doing at an astronomical level, just by having a couple of conversations, taking the risk and doing it myself and trying it and learn and fumbling around, having no clue what I'm doing. I'm already seeing growth in a couple of months. But if I didn't have the awareness to ask those questions and surround myself with that knowledge and then apply it and continue to learn from it, I'd still be stuck to where I was before. And so I think that's what we need to, I love the way you talk about the environment, about constantly being curious, asking these questions and having the conversations because it doesn't matter how successful we are, we'll be stuck to a level of our past knowing until

• 9:57Lewis Howes?

  we break through and find a new knowing. I'm curious, for, for those who want to learn the millionaire morning routine, they want to master this, they want to learn what do those millionaires or billionaires do with their morning routine? You've already shared a few things that you do. What would it look like if you had 90 minutes in the morning to set yourself up to reprogram your money mindset?

• 10:22Bob Proctor?

  Well, I don't think it would take you 90 minutes. You could spend, oh God, nine minutes. If you just write down, write it, write this down right now. I am so happy and grateful, I am so happy and grateful now that I have multiple sources of income. I am so happy and grateful now that I have multiple sources of income. If you write that out every day for the next thirty, sixty days, you're going to become very, very aware of having multiple sources of income.

• 11:03Bob Proctor?

  Wealthy people all have multiple sources. They don't have one or two. They have a whole bunch of them. I don't know how many sources of income I've got. I'm not even interested in figuring it out because somebody else looks after that. I don't look after it. But I do know that you can do that. That's what Keith did it down in New Orleans. God, he just... His life changed so dramatically. And I'll show you different things you can do because anyone can. You want to set up multiple sources of income. Do you know, I was flying on a plane to KL. I used to fly Toronto to KL once a month and back. It's twenty-five hours in the air one way. So...

• 11:48Lewis Howes?

  Wow.

• 11:48Bob Proctor?

  When I'm on the air, in the air, I either worked with names, words, or numbers. And I wrote down one with six zeros. And I thought, what is the big deal about a million? You know, you often hear people say, what would you do if you had a million, if you won a million? And I got thinking about it. And I played with that on the plane for quite a while, and it dawned on me, they do not have one source of income. They don't have a job. Now, some people have a job, earn a million dollars, but that's, that's the unusual one. And then I got playing with it further, and I broke it down. They'd have, they'd have more than one.

• 12:32Bob Proctor?

  And then I got it multiple sources, and then MSI. Well, then I got thinking, we should run a seminar, teach people to earn a million dollars by setting up multiple sources of income. And when I got off the plane, I phoned Mark Victor Hansen down in Newport Beach. I was in KL. I woke him up in the middle of the night. And I got talking. He says, great idea. So we started the Million Dollar Forum. And he got involved, and Bernie Dorman, who just passed away, and Jack Canfield, and Lee Poole. In fact, that's where the Chicken Soup for the Soul books came from, from that particular seminar. And we were teaching people to set up multiple sources of income.

• 13:14Bob Proctor?

  Well, they earn many millions from that. But that's where that started. And you are in a beautiful position to set up all kinds of sources of income.

• 13:26Bob Proctor?

  So when you think of wealth,

• 13:29Bob Proctor?

  you know, you might only earn 10,000 or 15,000 from one source. You might earn 200, 300,000 from another.

• 13:39Bob Proctor?

  But you have a lot of them.

• 13:41Lewis Howes?

  Right.

• 13:42Bob Proctor?

  And that's where you'll earn wealth. Like, I don't invest in the stock market.

• 13:49Bob Proctor?

  My wife has bought stocks, Sandy buys stocks, I think. I just don't pay attention to it. It's not, it doesn't interest me. I'd rather earn it by thinking, putting an idea to work than let the stock market do for me. That's not, that doesn't excite me.

• 14:06Lewis Howes?

  Sure.

• 14:07Bob Proctor?

  I'd rather sit here and think of, I sat here for another hour after we got off. I could think of a way of creating a source of income.

• 14:16Bob Proctor?

  And it would be a good one, because they're all good.

• 14:18Lewis Howes?

  Right.

• 14:19Bob Proctor?

  Very creative. My mind is, you know, conditioned along that level.

• 14:25Lewis Howes?

  Yeah. What do you think are three skills everyone should learn in order to generate more wealth and generate more income for themselves? Or just to improve the quality of their life in general? What are those three skills you wish everyone could master?

• 14:41Bob Proctor?

  We've got to be, you've got to be fairly creative. You've got to have a free flow of energy. Energy has to flow through. You can't be stubborn. You can't lock in on something and not want to let go of it.

• 14:56Bob Proctor?

  You've got to have a free flow. You've got to be interested in, in ideas. New ideas. I, I, you were talking about not wanting to watch television. I don't watch much. I love watching Shark Tank, though.

• 15:12Lewis Howes?

  Yes, great.

• 15:13Bob Proctor?

  And I like watching-

• 15:14Lewis Howes?

  I just interviewed Kevin O'Leary yesterday. Yeah, he's great.

• 15:16Bob Proctor?

  Well, well, they were, you worked with him yesterday, did you say?

• 15:21Lewis Howes?

  I just had Kevin O'Leary on yesterday.

• 15:23Bob Proctor?

  Yeah, well, you see, now that guy's mind, it's amazing the way it works.

• 15:28Lewis Howes?

  Yeah.

• 15:28Bob Proctor?

  But you watch all of them, all those sharks, their mind, it works like a rocket, you know? And they break things down, somebody will say something, they break all kinds of things down from what the one thing the person will say. They are very, very sharp, every one of them. And Kevin is certainly one of the sharp ones on there. But they all are, you know? I don't know if there's one any sharper than the other, but they've got a very free flow of ideas.

• 15:58Lewis Howes?

  Yep. So flow of energy, free flow, interested in new ideas, what's another skill?

• 16:04Bob Proctor?

  I think you have to be service oriented. You really have to be thinking of how to do things for people, how to help people.

• 16:12Bob Proctor?

  Because money is a reward received for service rendered.

• 16:16Lewis Howes?

  Yeah.

• 16:18Lewis Howes?

  It's hard to, uh, it's hard to help others when you're always consumed with the negativity in your own life.

• 16:23Bob Proctor?

  Oh, wow.

• 16:23Lewis Howes?

  Lowkey mentality.

• 16:25Bob Proctor?

  If a person is like that, let's suppose they're really locked in on problems. But they hear what I've just said, they really got to think of serving others. How can I serve others? How can I be of greater service?

• 16:44Bob Proctor?

  You're going to figure it out. Discipline yourself for, let's say, thirty, sixty, ninety minutes a day, sitting down and thinking of writing down ten ideas that could be of service to other people. And you probably won't get very good ones for the first little while, but if you keep doing it, they'll keep coming, you know?

• 17:06Lewis Howes?

  Absolutely. Or you'll try stuff in the beginning and you'll, you'll learn something from those efforts and you'll realize how to make them better and you maybe, maybe don't stick with them. When I started, I was like doing stuff, just hustling around, trying to figure it out. And you realize what doesn't work for you until you realize what does work. What's something else you recommend doing in the morning routine? I know you mentioned writing down this sentence every day. I'm so happy and grateful now I have multiple sources of income. What other things would you recommend for people to develop that millionaire mindset in the morning?

• 17:40Bob Proctor?

  Get books on, on money.

• 17:43Bob Proctor?

  You too can be prosperous is one. That was the one by Robert Russell. You too can be prosperous. Think and Grow Rich. The Master Key to Riches.

• 17:57Bob Proctor?

  Napoleon Hill. Get reading these books.

• 18:03Bob Proctor?

  And get a partner to read them with. The partner doesn't have to be somebody you're living with. Could be someone on the other side of the country.

• 18:14Bob Proctor?

  You

• 18:15Lewis Howes?

  Why is that important to have a partner reading with you?

• 18:19Bob Proctor?

  Well, you usually will do it.

• 18:23Bob Proctor?

  And if you take here's a great book. Power of Awareness. Now

• 18:32Bob Proctor?

  when you look at this, it's got a red band across the bottom. The Power of Awareness, you'll find it without this red band, don't get that. This is the one. This has also included Awakened Imagination. Power of Awareness by Neville. This is a phenomenal book. This is going to expand the mind.

• 18:55Bob Proctor?

  Then get into Master Key on Riches. You too can be prosperous and think and grow rich. Done, money.

• 19:05Joe Dispenza?

  Well, I think we've been programmed quite a bit with our relationship with money. And we have a relationship with everything known in our environment. You have a relationship, a neurological network in your brain for your parents, for your cellphone, for your computer, where you live, where you've lived in the past, what you're going to do tomorrow. That for the most part, the brain is a reflection of everything that we know, right? So along with that is our relationship with money. And I feel like I have a really good relationship with money because I work on having a really good relationship with everything in my life.

• 19:39Lewis Howes?

  Did you always have a good relationship with money?

• 19:41Joe Dispenza?

  I think so. I think so. I've never really lived in lack. That just wasn't part of it. Even when I went to college and I had to take out student loans and stuff, I always figured out a way to always be a little bit ahead of the curve. And so

• 19:56Lewis Howes?

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• 20:41Lewis Howes?

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• 21:09Joe Dispenza?

  Let's back up and just look at how people form beliefs. Because most beliefs are created from past experiences, right? So children, when they're in their early ages, their brainwaves are very slow. Like their brainwaves are in alpha when they're like seven to 12, they're in theta when they're like two to six years old. And they're in delta, like when they're, when they're, you know, newborn to two years old. And so these brainwave states are states that were rarely suggestible to information.

• 21:46Lewis Howes?

  So when we hear information, we believe it.

• 21:48Joe Dispenza?

  And we accept it, we believe it, we surrender to it as if it's the truth without analyzing it, because there's no analytical facilities yet. The analytical mind starts around 12 or so, seven to 12. And that analytical mind is actually what creates a barrier between the conscious mind and the subconscious mind.

• 22:05Lewis Howes?

  So before 12, roughly, what we see, how we model our parents' behavior, what they say to us.

• 22:12Joe Dispenza?

  It's all being programmed subconsciously, right? And so, so that's really, really important. Because if you heard, money is the root of all evil.

• 22:23Joe Dispenza?

  Money is bad. Only certain people are allowed to make money. You have to work hard to make money. This is how you gotta do it. And that becomes the foundation subconsciously. Let's like recording an audio file. You just keep recording that audio file. It becomes a subconscious program, right? So a lot of people have a relationship with money based on either what they've been told or what they've experienced in their outer environment, right? So then we gain information from our environment and the stronger the emotion we feel from experiences in our lives, the more altered we feel inside of us,

• 23:04Joe Dispenza?

  the more the brain freezes a frame and takes a picture. And that snapshot is called a memory.

• 23:11Lewis Howes?

  Based on an emotion.

• 23:12Joe Dispenza?

  Based on emotion. The emotion alters our internal state. So you're going along as Louis feeling really good and all of a sudden you have this trauma, you have this crisis, you have this shock and all of a sudden you have this dramatic change in your internal state and your senses get heightened and then you freeze the frame and you associate this internal state with whatever it is that's causing it, right? And that's how we create long-term memories, right?

• 23:33Lewis Howes?

  Are painful memories more powerful or beautiful memories more powerful?

• 23:39Joe Dispenza?

  They're both equal.

• 23:41Lewis Howes?

  Okay.

• 23:41Joe Dispenza?

  They're both equal. But the problem is I think most people experience more the negative emotions, right? And those negative emotions really are derived from the hormones of stress, right? So the alarm system, the emergency system, creates an arousal inwardly. And that arousal is saying there's something dangerous in your outer environment, right? And it could be a person, a circumstance, an accident or whatever. And that change in emotional state causes you to remember the event. You gotta pay attention, right? You gotta stay really narrow your focus on the cause. So think about people who have relationships with money, right, from the past. All beliefs are based on past experiences. So you have an experience where you lose money.

• 24:24Joe Dispenza?

  You have an experience where money's taken away from you. You have an experience where you don't have enough. You're living in a place where there's not enough money or a family that's not enough money. Then the emotion that most people are living by on a moment-to-moment basis is lack. Like, I'm in lack of having something that I want, okay? Now, there's nothing wrong with that, because the experience changes your emotional state. You freeze the frame, you take a picture. The problem is, that's hardware. So, we think neurologically within the circuits of that past experience, and we feel chemically within the boundaries of that emotion, which would say, for example, be lack, right? So now, the person says-

• 25:05Lewis Howes?

  Before you go on to the next thing, what happens to the body and the mind when it is in an environment of lack? Mentally or physically, I'm in lack. What is the body and the mind saying?

• 25:15Joe Dispenza?

  Yes, so the body is saying, "I'm waiting for some external event to occur." "I win the lottery." "I marry the right guy." Whatever it is, that you're waiting for that event to occur, that experience produces an emotion. So, the emotion then takes away the lack. And so, when we play the game in three-dimensional reality, the creation game in three-dimensional reality, we experience separation from everyone or everything, because our senses fool us into the illusion, the hallucination of separation. "I'm here and you're there." "I'm here and the door is over there." So, I'm aware that I'm here at one point of consciousness,

• 25:59Joe Dispenza?

  and the door is over there, another point of consciousness, okay? So, in order for me to get from here to the door, I gotta move my body and do something through space. I gotta do something, and everything in this three-dimensional reality is gonna take time and energy, right? So, okay, so then here's Louis, right here. And then he says, "Okay, I want this experience in my future, and your brain automatically predicts and projects how far in the future you think it's gonna take."

• 26:27Lewis Howes?

  Maybe it's a year, five years, 10 years.

• 26:29Joe Dispenza?

  Thirty years.

• 26:30Lewis Howes?

  Oh, my gosh.

• 26:30Joe Dispenza?

  Right? Because that's what it's gonna take to pay off that house, right? So now, one point of consciousness, I'm here. The other point of consciousness is where I'm placing my dreams. So, I'm in separate from that experience. So then, how do I get to that experience? In three-dimensional reality, you gotta get up and you gotta do something. You gotta go to work. You gotta drive to work, it takes energy. You gotta fill your car with gas, you gotta eat food, you gotta work, you know, all this stuff. You gotta sleep, you gotta recover if there's stress. And now, people are- In a sense, waiting for the experience that's ten years down the road or thirty years down the road to happen, to take away the lack of them not having it. And unfortunately, many times when the experience finally occurs, they can't enjoy it because they're too exhausted, right?

• 27:14Lewis Howes?

  Right.

• 27:15Joe Dispenza?

  So then, so you play the game. You go to school. You study really hard, or you study on your own. You develop some skills. You make the right choices. You start saving money. You start learning from your mistakes. And then the game is, how many things can you accumulate? And that accumulation, then, you associate with being wealthy or being abundant or being successful, right? And some people get really good at it, right? You can get really good at that. But for the most part, though, when we create from three-dimensional reality, we're creating from lack and separation. In other words, you're driving down the road and you see someone driving a car that all of a sudden you realize that you don't have. The moment you become aware that that person has that car

• 28:00Joe Dispenza?

  and you don't have it, you're in lack of having it, right? So what the brain naturally does is it naturally creates you driving that car. And you have an image of yourself driving that car and you start identifying, wow, that would be a greater experience for me to have. The problem is, the distance between the thought of what you want and the experience of actually happening it, happening for most people, is the concept called time, right? Between cause and effect, right? So some people develop the ability to manage themselves and manage their life. They develop certain skills and they can pay for it and they can get it very quickly. The problem is, when the novelty of that experience wears off, you know, the car, and they're no longer identifying with that,

• 28:43Joe Dispenza?

  and the feeling of emptiness and lack comes back.

• 28:46Lewis Howes?

  They need to find something else.

• 28:47Joe Dispenza?

  They gotta go find something else. And so there's this game that goes on where you never have enough, right? And that's the lack game, right? So then, if you think about people having the things they want in their life, when they create from lack and separation, it's the experience in three-dimensional reality that produces the emotion. And the emotion is saying, "Let's feel and experience this thing that you've been in lack and separation from." And that emotion then takes away the lack or separation. But you've worked really hard to get it, okay? Nothing wrong with that. Is there another way to do it?

• 29:20Kyle Cease?

  Yes.

• 29:21Joe Dispenza?

  Okay. So, the person who's living in lack is waiting for their wealth to feel abundant. They're waiting for their success to feel empowered. They're waiting for their healing to feel gratitude. They're waiting for their new relationship to feel love. They're waiting for their mystical experience to feel awe. That's the Newtonian model of reality of cause and effect. Waiting for that event to happen to take away this separation or lack. Nothing wrong with it. It's the way most people create. But what we've discovered is actually something else. The moment you feel gratitude, your healing begins. The moment you feel worthy and abundant, you're generating wealth.

• 30:05Joe Dispenza?

  The moment you're empowered, you are moving towards your success. The moment you're in love with yourself and you're in love with life, you'll create an equal. The moment you are in awe of life, you're going to have a mystical experience. And so, that's causing and effect, right?

• 30:24Kyle Cease?

  Do you understand how much more valuable you are than money? And how much more... Remember, Buddhist monks, there's millionaire achievers that go to Buddhist monks all the time. The reverse never happens. There's no Buddhist monks going, "How do I get the...?" I need to make millions. Yeah. Why is that? Because the highest thing we have, the number-one asset we have is our connection to ourself. Then, most of us think it's money. So, we make that the highest vibration, but it's not. Inner peace. It's inner peace. It's this moment, and you have that available. And we over... You know, "The best things in life are free" is a very cliché sentence, but it's true. And that's true. But also, we only pay attention to what we invest in financially. So, we overlook meditating here.

• 31:07Kyle Cease?

  But if we could pay to meditate, we'd all of a sudden do it. So, we have to understand that what is free for real will bring in everything else that you want. I have a rule, too, with money that you might think is cool. This is a thing that I want to offer people. If you're trying to figure out... How to, how to create a space for money? I, I offer people to think about how they think about money. Like, think about how unconsciously you think about it. Like, you're never enough, you're the root of all evil, whatever. Now, picture that your money on a date with you. And if you're on a, on a date with a person who says, "You're never enough, you're the root of all evil," you'd never want to be there, right? Well, money doesn't want to be in the vibration of someone that's judging.

• 31:50Lewis Howes?

  You reject that person, so you're rejecting money.

• 31:54Kyle Cease?

  Right.

• 31:54Lewis Howes?

  You think that, yeah.

• 31:55Kyle Cease?

  Yeah, I'm going to, how else do we say? I'm going to use you to get someone to like me. I'm going to, this is how money is seen. So, how could money show up if that's how you see it? Because you wouldn't stay with someone on a date that said, "You're never enough, you're the, you're the root of all evil." It's like, okay. So, how would you like to be seen on a date? You'd like to be seen as, "I love you no matter what, no matter if you're small or big, if you're off or on, if you're feeling like, I love you all the way." And if you can look at your debt, or, or have one dollar in the bank and go, "I love you," now you're creating a vibrational space for it to show up. Because you're safe, because your focus isn't on money and how it needs to change, you're much better off because you're on how you're going to change.

• 32:40Kyle Cease?

  And when you start changing like we just did, and looking at these things, and not needing to overcome as much as loving it, now you're focused on the thing that actually creates the money. Remember, every dollar you've ever made came from you. So, don't get excited about money, get excited about you. Right?

• 32:59Lewis Howes?

  Zing.

• 33:00Kyle Cease?

  Like, if I went on a hike with you, we get lost in the woods, I round a corner, I'm not with you, and we find a waterfall. I find it, you don't see it. I fill a cup up with water, and I come back and I say to you, "Dude, a cup of water."

• 33:15Kyle Cease?

  What am I not showing you?

• 33:16Lewis Howes?

  Yeah.

• 33:17Kyle Cease?

  I'm showing you the small thing.

• 33:18Lewis Howes?

  Yeah, not the waterfall.

• 33:20Kyle Cease?

  Not where it came from.

• 33:21Lewis Howes?

  The source.

• 33:21Kyle Cease?

  The source of the water is the much more important thing. So none of us look at the source of where our money came from. We look at the money. So you're sitting, you're dwelling, not you, but people that we're dwelling on the cup of water.

• 33:36Lewis Howes?

  Yeah. Not us being the source of creating more.

• 33:39Kyle Cease?

  Every dollar you've ever made came from you. Get excited about you. Start the focus on what you are, not what money will give you.

• 33:49Lewis Howes?

  And, you know, your energy is going to attract or repel more wealth. A lot of, you know, a mentor of mine said, I was at a salsa club, learning how to salsa dance, terrified out of my mind, and I saw a guy who was amazing, who was a public speaker. He actually got me into public speaking. And he said, "The world makes room for passionate people." I think money is attracted to passionate people as well. Because people are passionate about life. They bring an energy, they bring a richness, a fullness, a richness, and they attract riches.

• 34:23Kyle Cease?

  Yeah.

• 34:23Lewis Howes?

  Whether it be through the community, or the art they're creating, or the business they're creating.

• 34:28Kyle Cease?

  Yes.

• 34:28Lewis Howes?

  And you're going to start to attract.

• 34:30Kyle Cease?

  Especially in this time, because I know there's people watching this go, "Well, what do you say about all the greedy billionaires and blah, blah, blah?" And what I say is, that's the old consciousness.

• 34:37Lewis Howes?

  Yeah.

• 34:38Kyle Cease?

  That, in fact, we see through it, and it's starting to crumble. So, the old way of doing things selfish was a conscious shift, because I believe in like the 50s, everyone was just like a factory worker, working for, and then it was like this breakaway where an entrepreneurial boom happened. So, taking your focus off of the old story, and moving into what you are, and learning how your thinking changes things, was the highest consciousness we understood at the time. So at that time, that created this old consciousness of, your focus, you know, changes it, so you think positive, whatever. And that created it, and then we keep going and take a good thing too far, and then all of a sudden, it's this billionaire thing.

• 35:19Kyle Cease?

  You can feel the most controlling mindsets crumbling. You can feel the suicides from the people that have made lots of money, but see that it's not the answer. You can feel the people that are controlling other people. All the control, as the control fell in you during this interview. As you've said goodbye to the old story and kind of loved it. All control in the world is starting to fall. And the old structures aren't working. And what will work in the new century and the new future? Is the birth of this consciousness. This consciousness following your heart. You will not be able to make money just from massive achievement. It won't work. It I'm telling you, it's going to be to we see through it.

• 36:03Kyle Cease?

  The consciousness sees through it. It's too it's it's too small.

• 36:09Lewis Howes?

  What have you done psychologically, mentally and emotionally? To prepare for the big swings when you see, oh, my money just went up 10x in the last three months. Oh, I'm negative hundreds of thousands in a few weeks or millions. What have you done to prepare for that mentally and spiritually and psychologically?

• 36:27Jaspreet Singh?

  I bet you brought that up because one of the things that I say is that the psychology of investing is just as if not more important than the actual how to's of investing. And that's especially true when it comes to something like the stock market. In real estate, it's tough. But the difference between real estate and the stock market is if you buy a say $200,000 home, it's not going to go to zero next week, next month, or really ever, because you have some land. You have a physical property and the stock market, it can happen. And so there's a couple of things that you can do.

• 36:57Lewis Howes?

  You invest in stocks too?

• 36:57Jaspreet Singh?

  I invest so I invest my money in five places. Real estate, stocks, startups, cryptocurrency and physical gold.

• 37:04Lewis Howes?

  In that descending order of like value from the most to the least?

• 37:08Jaspreet Singh?

  Yeah, I would say so. And then, you know, if you want to put my business in there, then that would be number one.

• 37:12Lewis Howes?

  Startups, number one, your business and startups, number one, yeah.

• 37:15Jaspreet Singh?

  But I also invest in other startups as well. But kind of I would say in that order, yes. But in the stock market particularly, it is a liquid investment, meaning you can easily buy, you can easily sell, and that's what becomes a big psychological game. Because every day people are watching that ticker.

• 37:32Lewis Howes?

  Ah, I just made money. I just lost money. Ah.

• 37:34Jaspreet Singh?

  What's Tesla doing today? Tesla's up $2, Tesla's down $4 and it can really drain you. And I think most people who start up investing their money, they get sucked into that rat race. I did too. Because when I first started investing my money in the stock market, I was like, wow, this is fun. This is exciting. Oh, my God, it becomes like a drug. You become addicted to it because. I was waking up every morning, I was like, I'm gonna become a day trader. I got it. And so, you know, I took a summer of when I was in college and that's all I did. I would wake up before the market and I would read these stock charts and I would trade these penny stocks. And some days I would, I would make a thousand dollars, other days I would lose a thousand dollars. And by the end of the summer, I don't think I made any money. You just spent all this time. I spent all my time and I realized this is not for me.

• 38:15Jaspreet Singh?

  Like I became so addicted to it. All you're doing is watching the numbers go up and down and ticker symbols and you're reading these forums. So the first thing is you have to understand that your psychology is important. What I do is I understand I'm not a trader. I don't trade, I don't flip, even when it comes to real estate, really any of my investments. You invest. I invest long term. So what does that mean? So I have two strategies when it comes to investing my money. I have an active strategy and I have a passive strategy. I'll start with the passive strategy because that's easy to understand. Every month, I passively invest my money into stocks, physical, gold and cryptocurrency. Really? And so what that means is it's automatic. Automatic payment. Consistent. In each one, yeah. All the time. You doing index funds with stocks?

• 38:59Jaspreet Singh?

  Stocks, I do ETFs, low cost ETFs. And I have ETFs that give me exposure to the S and P 500. That's kind of your safe, your value, S and P 500 are the biggest 500 companies in the stock market. So that's the kind of the safe value play. I have some ETFs that give me exposure to innovation, startups, growth, because I like that space. Much more risky, but you could see more potential upside. Risk means you could also see more downside. And then I also have ETFs that give me exposure to emerging markets. These are countries that are overseas, countries like China, India, Korea, Brazil. Countries that are up and coming to give you some diversification, not just in companies, but also in dollars, right? Diversifying out of the dollar. So it kind of gives me that protection.

• 39:43Jaspreet Singh?

  So every week I have money that's leaving my account and being invested into these different ETFs. I don't care whether the market's up or down, it happens every week. In physical gold, every month I use an app for this, there's apps that allow you to do this. I have money that's withdrawn out of my bank account that buys me physical gold. Really? Now, people are gonna say, why gold? For me, it's, it's real money. It's another way of saving real money because now if I had 50 grand of cash. Would I rather save and bury that fifty grand of cash in my backyard? Or bury fifty grand of gold in my backyard? I'd rather bury the gold because I know that fifty grand of cash is guaranteed to lose value every single day. Gold is a store of value because it takes time, effort, and labor to mine physical gold.

• 40:28Jaspreet Singh?

  And that time, effort, and labor is represented through the physical piece of gold. So that's why I own it. It's not a huge piece of my portfolio, but it's kind of that insurance. That's the way I look at it. It's protection in case everything else goes wrong, that I have some physical gold. So I have that. And then I have my cryptocurrencies. Now, I'm mainly in Bitcoin. I have some Ethereum, a couple other coins, but mainly Bitcoin. And every day I buy a little bit of cryptocurrency. Again, I know it's volatile. I know you can see big swings up, big swings down. I don't care. I'm buying it every single day. So that's my passive strategy where it doesn't matter what's going on in the market. I'm just going to keep buying no matter what's going on.

• 41:10Jaspreet Singh?

  Then my active strategy is now where I do more of the fundamental analysis where I understand where am I actually investing my money? So this requires much more time and more effort on my end. So on the real estate side, I'm looking for deals that are paying me that seven percent cash on cash return. And so I'm going to be analyzing the numbers, looking for properties, walk through a lot of deals. And when I find something, I will go out and buy it. In the stock market, relatively similar. I'm looking for companies that I believe in, that I believe are good fundamentally. Fundamentally means looking at the numbers, right? What do the revenues look like? Have the revenues been growing? How fast are they growing? Ten percent a year, twenty percent a year? What about the profits? But you also have to look a little bit deeper than just the profits because you want to see what's going on with the expenses. Where are they investing?

• 41:54Jaspreet Singh?

  Are their expenses going up because the cost of business is becoming more expensive? Or are the expenses rising because they're investing more in their company? So you got to do a little bit of digging in there. And then in startups, obviously invest in my own companies. But I also invest in startup companies. I love entrepreneurship. I am a huge fan of entrepreneurs. I love supporting other entrepreneurs because I never had that support when I was getting started as an entrepreneur. So one of the ways I can provide the support is through money, through investing in some of these entrepreneurs. So I invest in these startups. Fourth, cryptocurrency. If a big cryptocurrency crash happens, well, I already know what I want to own. I'll just come in and buy more. And with gold, I don't really actively buy gold. But that's the four ways that I actively invest my money. Sure.

• 42:39Lewis Howes?

  And where are the three biggest revenue streams coming from for you?

• 42:43Jaspreet Singh?

  Well, obviously business, you know, and that's across the different businesses. And then the second one I would say is real estate. That gives me that passive cash flow and that those are my two real. When I talk about income cash in my pocket, it comes from my business and it comes from real estate. That's where my cash comes from.

• 42:59Lewis Howes?

  Nice.

• 42:59Jaspreet Singh?

  Yeah, it's pretty simple.

• 43:00Lewis Howes?

  And what's the number one revenue generator in your business? Is it from YouTube? Is it from the newsletter? Is it from some other course or coaching or?

• 43:07Jaspreet Singh?

  So, so the business is divided up. I have my personal brand, which is Minority Mindset, right? That's me on YouTube, that's my blog. And then I have market briefs and market insiders. So number one would probably be my personal brand. And now I don't think that's going to last very long though. My personal brand is doing well because I built up this, this big following on YouTube, which was completely, it's funny, it's accidental. I never wanted to be a celebrity. I never wanted to be famous, never wanted to be known. I started YouTube on accident. I was, you know, we talk about risks, making mistakes. I've always been an entrepreneur and I went through a lot of different business ideas. And one idea that I had, it was in the year of my grad school.

• 43:52Jaspreet Singh?

  I was taking a class on public speaking and my friend, my roommate at the time, he was, you gotta watch this show called Shark Tank. I was like, okay, whatever, I don't watch TV. He said, but watch this show called Shark Tank. And you know, it's all about people pitching business ideas. And this class that I was taking, we had a project where I was supposed to pitch a product to the class, kind of like Shark Tank. I was like, that's easy. I do this like with my friends all day and night long. That can't be hard. So I kept putting it off, putting it off, putting it off. You know, I'm a procrastinator, especially when it came to school because my mind was always somewhere else. And so now, one day I was late to class, like normal. I pick up my backpack and I start running because I was like, oh, I'm, I'm a couple of minutes late. And it's raining this day. And as I'm running to my class, I stepped in a pothole filled with water. Now my foot is soaked.

• 44:38Jaspreet Singh?

  I sit down, I'm like, ah, I'm wet, my socks are wet and uncomfortable. The teacher goes, just breathe, it's your day. Your day for what? She's like, it's your day to present. And I was like, oh my god, I forgot. And so, you know, obviously I don't tell her this, but I go stand in front of the class. And I'm like, Joseph, think of something, anything, anything, just think of something. And so the first thing that comes to my mind were my wet socks. So I go up in front of the class, no practice, no preparation. And I pitched this idea of water resistant socks. That way now you can be an athlete, you can walk around and not have to worry about stepping in puddles. I sit down, I was like, nice job, Joseph, but that's actually kind of a cool idea. So I go home and I start Googling, you know, water resistant socks. And they had these like really thick, uncomfortable looking things that people wore when they go fishing and stuff.

• 45:22Jaspreet Singh?

  But nothing made for like athletes, people to wear in their regular life. So I was like, oh, maybe I'm on to something. So then I spent a lot of time trying to develop this technology, working with textile engineers, working with sock manufacturers. And I, and I created a water resistant sock. Uh huh. And now I go to launch this company. And I got approached by a marketing company, quote unquote, marketing company. And they said they're gonna help me blow up my sales, they're gonna help me do all this stuff, they're gonna help me make all this money. And I was really skeptical. And then they said, don't worry, we have a 100% money back guarantee. If you're not completely satisfied, if we don't make our money back, you can get all of our money back. I said, okay, that sounds pretty good. So I gave them money, it was a few grand, I think like $3,500, which is a lot of money.

• 46:06Jaspreet Singh?

  And the next day, after I gave them the money, I had a bad feeling in my stomach. I was like, you know, I'm a marketer, I, I like, I like the way I can promote products. I, I just, just something didn't seem right. So I call up the guy and I say, hey man, I know that we haven't started yet. Look, I just want to have my money back, you know, I want to end this on amicable terms before you guys spend any money. Let's just, let's just, you know, end it now. And he said, okay, no problem. Puts me in hold, and I was in the gym at the time. And I was really frustrated because I was between sets. And he puts me on hold for a long time. And then all of a sudden, the phone line goes beep. And I was like, oh, something's not right. So then I call up the other number I have. They don't pick up. I start emailing them and I never hear from them again. Found out I got scammed. They were a fake company. Ooh.

• 46:50Jaspreet Singh?

  So now I was irritated. I launched the company. We had an amazing launch. I think, I don't remember exactly, but in the first thirty days, we did over either seventeen thousand or twenty thousand dollars in sales, right off of the gate. Mm hmm. And I was still, I had this like kind of chip on my shoulder. I was like, that's not cool. Like, nobody supported me as an entrepreneur. Nobody wanted me to do this, especially when it came to the sock business. I mean, there were so many jokes thrown at me because they're like, oh, you left medicine to go sell socks. Right. You know, I was just so, I was just so frustrated by it. And I was like, you know, people don't see what I see. They don't have my vision. I want, I want to do something to help other people like me. So I put out this course on Udemy, seven bucks,

• 47:31Jaspreet Singh?

  on how to launch a business without getting screwed over. I didn't really care about making money. I just wanted to help people because I was so angry. And people loved it. And they were like, dude, can you please start a social media page? Start an Instagram page? And I did it under the alias Minority Mindset. The whole idea being just thinking differently than the majority of people, because that's what I thought I always did. From the point where I started hosting parties, instead of going to the parties, to then buying real estate when everybody was out blowing their money they didn't have in college, to now starting this company. I was like, I have this thing Minority Mindset. So I called it that. And then I said, okay, I'll start an Instagram page, just posting the same stuff, like just here and there, like things that I wish I would have learned,

• 48:12Jaspreet Singh?

  known about starting a business and about investing in money that somebody, I wish someone would have taught me. And then everyone says, just breathe. I like this. Can you make long form content? Can you create a blog? I was like, well, English is my second language. You're not gonna like my writing. So no, I can't start a blog. But I don't mind talking, so I'll start a YouTube channel. So then I started this YouTube channel called Minority Mindset. And that slowly, organically started to grow. And I never started it with the intention of making money. And, you know, it's funny, I, I tell that to people now and they're like, there's no way that's true. Like, you have to have some idea of trying to make money. And I really didn't. I was recording the videos off my phone, so I had really no expenses. I think I spent like thirty bucks on a tripod.

• 48:57Jaspreet Singh?

  That was it. Like, I had no lights. I had no fancy equipment. And then I think we were close to ten thousand subscribers and my buddy comes up to me. He says, hey, how much money are you making from Minority Mindset? I'm like, I'm not making any money. He said, from your YouTube advertisements. I'm like, what are you talking about? He said, you know, you can have advertisements on your YouTube channel? I said, I have no idea what you're talking about. So he goes onto my YouTube channel with me, goes into the back end, the settings, and he's like, dude. Click one button. Click, turn your monetization on. I said, I don't even know that you could do that. This is before that there was even monetization requirements. Anybody could monetize any videos, no matter how many subscribers, how many videos you had. So I was like, oh, I didn't know that I could do this. So, you know, I really started it just kind of with that goal of, I want to put out that information

• 49:42Jaspreet Singh?

  that I wish somebody would have told me, kind of just like that, that helping hand that, hey, it's okay, you're not the only one that thinks like this. It's okay to think a little bit differently. It's okay to try something different. So that was my whole goal, and then it started to grow. And then it became this kind of, this bigger thing. And around a half a million or 600,000 subscribers, I was like, wait, I can actually like, turn this into a business. And so I went through with this, like, you know, I'm an entrepreneur. I was like, okay, Minority Mindset, I'm gonna turn it into a business. So I started these other products under Minority Mindset. I started this newsletter under Minority Mindset. I started, you know, these other educational things. And it started to get really confusing to me because I was like, what is Minority Mindset?

• 50:26Jaspreet Singh?

  I'd be walking down the street and people will come up to me and say, dude, you're Minority Mindset, man, you really helped me out, you saved my life, you helped me get out of debt. And it made me feel really good. Like, I could not believe people knew who I was. I remember one time I was with my dad, we were in Arizona, and we were getting acai bowls, which are absolutely delicious, by the way. And we're in line, and this guy sees me walk into the store, he was riding his bicycle, and he races across the street to come inside of me, and he goes, just breathe, Minority Mindset, is that you? And I was like, yeah, and my dad's right there. And he just puts his arms around me, hugs me, and he's like, dude, you changed my life. You helped me out so much, you got me out of this position. And I was like, Oh my God, no way.

• 51:05Lewis Howes?

  Right.

• 51:05Jaspreet Singh?

  And my dad looks at me, he's like, people watch you.

• 51:10Lewis Howes?

  You're not a doctor, that's okay?

• 51:11Jaspreet Singh?

  Yeah, and so it was like, that was like, that realization that, oh my God, like, people are actually paying attention. You don't, obviously, you know, you see the comments, you see the subscribers.

• 51:20Lewis Howes?

  Until you meet people in person, you really don't know.

• 51:22Jaspreet Singh?

  Exactly, and that like-

• 51:23Lewis Howes?

  It's a crazy feeling.

• 51:24Jaspreet Singh?

  And, you know, that time, especially just because, you know, I saw my dad light up and he was like, I can't, like, he was shocked. And that's when I was, you know, I can actually do something with this. So I was creating these products under it, but I was getting confused because what is Minority Mindset? Is it a company, or is it me? And, you know, as the entrepreneur, I was like, I'm gonna build a company, I'm gonna, I'm gonna turn this into something. But everybody assumed I'm Minority Mindset, which made it very hard to build a company out of it. And so, this was 2021, in December. I decided to go on a thinking trip, and I'd never done this before, and I really recommend this to anybody who can do this. I went to Boca Raton, Florida, and I was there for about a week. And I separated myself from technology, people, everything.

• 52:06Jaspreet Singh?

  And I lived in this, like, really tiny, little apartment, and all I had was a bicycle and my notebook.

• 52:14Lewis Howes?

  I've done this before, it's a game changer.

• 52:15Jaspreet Singh?

  Oh my God, and so what I would do is I'd ride my bike to the beach in the mornings. I sat there for a couple hours with my notepad, and I started writing down my thoughts. And from everything, not just business, you know, my mental health, spiritually, what do I want out of life? What's important to me, what's happiness? Just starting writing things down, and you know, I would get to the business, financial stuff. And I started asking Minority Mindset, question mark. What is it? Who is it? And it was, that week I realized, I am Minority Mindset. That's what everybody identifies me as, and it makes sense, because that is who I've always been. But these companies, they're getting intertwined into something that's, they're being overshadowed. I can't give them the attention that they want.

• 52:54Jaspreet Singh?

  So, after that, I came back to the office, this is the complete end of 2022, when I tell the team, sorry, 2021. I come, tell the team, as soon as we come back in 2022, we're gonna change some things around. So the first week of 2022, we have an all-hands meeting. I was like, here's what we're gonna do, we're changing everything. We're gonna take our newsletter, turn it into market briefs, we're gonna launch this app, market insiders, we're gonna do all this stuff. And everyone's like, where did this come from, right? And so, we implemented all that, and then, this is now early 2022, it took some time to implement. Market Briefs now becomes its own company, its own newsletter, where we're providing- Financial news is accessible. I talk about accessibility of financial education. For me, that is the biggest thing because, you know, I never understood those big terms.

• 53:38Jaspreet Singh?

  What does the 10-year yield going up 40 basis points means? It doesn't make any sense to somebody who's getting started. So I want to make things accessible. So that's what we do. We break it down in a fun witty email that you're actually going to want to read. Like you're going to look forward to reading this email and it's completely free. And so we're going to create this into our own company. And we went through a lot of, I mean, it was a painful transition because we had issues with the email service providers. We had a company saying that, yeah, it'll work. We spent months transitioning over. The first week that we're working with this company, they say, oh, sorry, you're promoting financial content? We don't allow financial education. We don't allow stock market. We don't allow cryptocurrency. We don't allow anything related to finance on our platform. I'm like, dude, you've been working with us for two months.

• 54:21Jaspreet Singh?

  I've talked to five people on your team. They know exactly what we're doing. And now you're telling us this. So we had to start the whole process over. So it was a big, you know, it was a part of an entrepreneur. You could punch them out. Big mess. We go somewhere else. And now, like, it was April of 2022 where things finally, like, all right, we got it situated. Now that's not, we're going all in. So, you know, you'd ask, where is most of the revenue coming from? It was YouTube and it is, but I won't be long because, you know, I talk about how YouTube funded my business. I take the revenue from YouTube. I'm investing all of it back into my companies because I want to turn market briefs into something big, man, because it is needed.

• 55:03Jaspreet Singh?

  It is so important because if you're an investor, you need to know what's happening.

• 55:10Lewis Howes?

  When I see payments come through in my email or my bank or wherever they come through, I say, thank you. I say, thank you every time, whether it's a dollar or, you know, a big check. I'm like, thank you, thank you. I really appreciate it. I don't, I don't say thank you when I'm paying something. Why, and I want to try this because I think it's an interesting approach. Why should we also say thank you when we're sending out money to others?

• 55:34Ken Honda?

  Because if you get a, if you get a bill, that means you, somebody did something for you. For example, if it's an electricity bill, you know, because of the electricity company, I can use the internet, I can use the lighting and microphone and computer. And it's not only one man job. There is this service person, there's this people who are at the power plants. And also there's somebody who just brought oil to Japan from Middle East. And, and there, I don't know, thousands of people working for the electricity. And they make sure that it's in my house, installed properly.

• 56:17Ken Honda?

  So there are millions of reasons to appreciate the electricity. And if it's, say, it's a, if it's three hundred dollars or five hundred dollars, or maybe small or bigger, wow, you know, if I'm asked to install somebody's house with that electricity, I cannot do that with this money. So, thank you for just giving me the electricity. Thank you for giving me water. Thank you for serving me a good meal at the restaurant. Thank you for giving me a ride like Uber. So, you can thank the person who gave you the service and product. So, the, the reason you, you have to pay,

• 57:00Ken Honda?

  you're getting something in exchange. And usually takes more than one or two, or could be a hundred people's work. And then you ask the money, thank them too. So that means that the money you give to the electricity company will be paid to all the people.

• 57:20Lewis Howes?

  Wow.

• 57:21Ken Honda?

  So like, I can, it's like a magic wand, even if it's a hundred dollars, this magic wand can, will start saying, thank you, thank you, thank you guys. And so, you know, it'll just thank, it's like a dominant effect, effect of thank you. So it's not just thanking your money, thanking the people who are connected with me. So, we are all living on this planet. Together, so if we have this feeling, everybody's feeling this way, we're all connected. We're all connected with our people in the Middle East, we're all connected with the people in Russia, Africa, China, US, like it or not, we're all connected. So, do we hate each other, or do we appreciate one another?

• 58:06Ken Honda?

  So if we start doing more, there will be no exploitation of any kind. That's the economy I want to see in the coming years.

• 58:17Lewis Howes?

  Yeah, it's such a simple philosophy and practice that I think if we can all start to do it a little more, with money and with everything, the people that we see, our friends, thanking them when they're coming, thanking them when they're leaving, for their time, their attention. My girlfriend does this with our meals, every time we eat together, she's really thanking, she puts a lot of time and attention thanking the people that just made this, the people that delivered the food to the restaurant, the people who harvested the food, you know, and all the people. And it's not something I did until about a year ago with food, and it's something that I've noticed, my digestive system relaxing, like me just taking in the moment and feeling

• 59:02Lewis Howes?

  a better sense of joy and happiness while eating food, as opposed to just eating protein bars to get to the next thing. But really appreciating it, and I think when we appreciate things, which I'm hearing you say, when you appreciate money, when it comes, when it goes, when you appreciate food, when you appreciate your home, your family, your friends, those things will appreciate in value and they'll want to come to you more, is that what I'm hearing you say?

• 59:28Ken Honda?

  Yes, exactly, and Louis, you know what I've been talking about, and you've been practicing it, without knowing maybe, but I think you've been doing it as a natural person. You know, there are certain things, like a natural business person, natural artist. So you're one of the natural people who just appreciate things. You know, that's why you're successful and people love you. And so if you want to be like, if the viewers like, want to be like Louis, you have to learn what he's doing, you know, so it's not just small habits, but I think the attitude. Uh toward life and somehow uh there are the only two kinds, you know, one one kind is

• 1:00:12Ken Honda?

  uh people who keep appreciating, the other one keep um complaining about it. So if you just, you know, it could be something very small, but after twenty years, your life will be very different. So I hope everybody will appreciate one another a little bit, a little bit more from yesterday.

• 1:00:33Lewis Howes?

  And what happens if we start complaining about money more, whether it be just kind of frustrated little comments here and there, you know, what happens to to money in our life when we complain about it as opposed to appreciate and think it?

• 1:00:48Ken Honda?

  So if you start complaining about money, uh like ninety five five percent of us, money, just uh look at from a money's perspective, you know, if you've been complaining about it, oh, I don't want to go to him anymore. And then and and it's like a mutual feeling is feeling is mutual. Okay, you you can complain, okay, fine, I'm not gonna come to you. So uh and I think subconsciously, if you're complaining about money, you don't want it to be near you. So my favorite question to people is if money was a person, who would it be? That means if money was a person, would it be a fun person, always joking, always making,

• 1:01:33Ken Honda?

  entertaining you, or is somebody like a assassin, you know, who's who's gonna try to hurt you or scare you, or gangsters who try to, you know, intimidate you? So if you're complaining, money may not be such a fun, good person. So I I think by complaining, you become, you make money a villain.

• 1:01:58Lewis Howes?

  Is it possible for us to have peace around money? And if so, what do we need to start shifting in our minds to create that peace?

• 1:02:07Ken Honda?

  Yes, I noticed when I was in North America, I casually asked, I thought a close friend of mine, you know, I became very close to him. So I asked him, how much you make a year? Just casually. And I know I'd say something wrong. Because he looked so shocked. You asked me that? And I said, oh, oh, did I say something wrong? It's not so secretive in Japan that if you become close, you ask, you know, how much money you make to each other. But in North America, you don't even do it among close friends, right? It's sort of like something that you don't touch.

• 1:02:48Lewis Howes?

  Even family, families don't talk about it.

• 1:02:51Ken Honda?

  Uh huh.

• 1:02:52Lewis Howes?

  Why is it more openly talked about in a peaceful way in Japan or other places?

• 1:02:57Ken Honda?

  I think North American people tend to be, tend to tie how much they're worth or how much they make with their worth.

• 1:03:07Lewis Howes?

  Their self-worth.

• 1:03:08Ken Honda?

  Yes, their self-worth. We have different value system, like how many friends you have, are you married or not? Do you like your job? So say there are certain points, right? So money is one of them, but not the major part of it. But in North America, I think it's a cultural thing, and I'm not blaming it for. But I think people think how much they make, how much they're worth is it. You know, you may be good-looking, but if you don't make much, like you're nothing. But if you make a lot of money, and even if you're a terrible person, you get to be respected. So I think it's a cultural thing, and it seems to bring a lot of shame and pride from money,

• 1:03:51Ken Honda?

  which I don't see it in other cultures. So I think it's very unique to American culture.

• 1:03:59Lewis Howes?

  Interesting. What would you say is the secret then to creating abundance financially in your life when most people struggle or fail to do that?

• 1:04:08Ken Honda?

  Uh huh. Yeah, so um I've been talking about this um over the past twenty years. And there are so many as- aspects of uh abundance, you know. Uh I call it vi- visible assets and and invisible assets. So uh financial value is just just a very short um small portion of your abundance. But uh uh uh that is not included in the package, I guess. So that's why we are obsessed about making money. Or we jump on to this investment ideas and and that's in interesting cultural phenomena.

• 1:04:48Lewis Howes?

  Gotcha. What would you say, so the invisible assets, would you say those are more important? To learn about and master in order to create abundance over the the visible assets?

• 1:05:02Ken Honda?

  Once again, invisible assets is part of your life. So if I say um uh like going on fishing with your friends. Is so much fun uh for me, I'm not interested in doing much business. So uh by uh American standard, I become a loser. Because you know, I'm I'm I'm going enjoying fishing with a bunch of my friends. But they could be old millionaires, you know, who retired early. But I think uh um going for fishing uh with a bunch of friends. Are not as respected as uh going on like a venture cap, you know, venture business. And trying to make money or just, you know, to start a company with Eurovisions.

• 1:05:47Ken Honda?

  So I think it's a criteria uh uh in do you focus on more relationships? Or peace of mind and the peace of mind is is in uh the most uh precious invisible assets. But a lot of people trade for money and that's a sad thing. Um all over the world, people do that. Uh we think we have to do it to make to bring food on the table. But is it really worth it to um uh to trade with your peace of mind or with your integrity? But unfortunately, many people do that.

• 1:06:25Lewis Howes?

  Is it possible to create?

• 1:06:29Lewis Howes?

  Peace of mind abundantly and also create profitable financial abundance at the same time.

• 1:06:37Ken Honda?

  Yes, that's what I've been teaching, but you have to prioritize it because all your questions come from, at the end, I want to be rich. So can you give up the idea of becoming a rich? Because you have to let go of this idea of becoming wealthy financially. My mentor, who is called Warren Buffett of Japan, he said, if you want to learn about money from me, you have to forget about money. That was his first request.

• 1:07:15Ken Honda?

  Wait a second.

• 1:07:16Lewis Howes?

  You're like, but how do I make more money?

• 1:07:18Ken Honda?

  Yes, so how can I, how can I learn about money if I forget about money? So he said, you're obsessed with money making ideas. So unless you forget about money, I cannot teach you about money. So his teaching was very zen. So I might be confusing a lot of viewers at the moment because a lot of people always think, okay, Ken, that's great. And then how can I make?

• 1:07:43Lewis Howes?

  And then how do you make money?

• 1:07:45Ken Honda?

  So you have to forget it, at least for the next half an hour or so.

• 1:07:50Lewis Howes?

  When you forget it, what should you be focusing on instead?

• 1:07:53Ken Honda?

  What is the most important thing in your life? And that could be your family, that could be your hobbies, that could be certain causes. And if that's more important than money, you should go for it. And I can teach many ways to invite money in after you find what you do. But there are only two kinds of life in, on this planet. Kind of like that you follow your heart, do what you enjoy. The other one is the life that you cannot enjoy. So a lot of people choose the path that you cannot enjoy as long as they can make money.

• 1:08:34Ken Honda?

  And then they think, okay, if I make enough money, I can retire and start doing what I want to do. But it doesn't happen that way. You'll be lucky if you can make a lot of money and then retire. But because you lose a lot of motivation, you lose a lot of energy if you go take a path of making money. And then you cannot make money. And even if you're lucky and you made it, you don't know how to look for happiness. Because you sacrifice all the happiness and your peace of mind for money. How can you change the attitude? It's very difficult. Because all

• 1:09:17Ken Honda?

  you think is just a simple thing, you know, efficiency. How can I cut costs? How can I increase my wealth? But think about it this way. If you just make a lot of money outside, but if you come home, do you always talk about cutting costs? You know, don't waste your time with your kids? Because all the fun time with kids are wasteful, you know, just all the tissue papers, that's a lot of waste. You know, making a pizza with your kids, it takes three hours or four hours. If you're a business owner, hire somebody to do it for you.

• 1:09:58Lewis Howes?

  Right, right. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. If you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out

• 1:10:42Lewis Howes?

  there and do something great.