From Big Setbacks to Bigger Success! The Beekman Boys of Beekman 1802 with G.O.A.T. Wisdom for YOU!

Are You Ready to believe in YOU?🙌⁠⁠ ⁠⁠⁠⁠jamiekernlima.com⁠⁠ 👈 Sign up for my FREE Inspirational Newsletter and get ready for your self-worth to soar! 🩷 Also, please make sure to take 2 seconds and click the “Follow” button right here on this page to follow me and the podcast, I’m so grateful and thank you SO much! ____ They turned big set-backs in their lives, into even BIGGER Successes and no matter how big or small your dreams might be, they’re here today to share how you can turn yours into reality too, it’s the beloved BEEKMAN BOYS! Dr. Brent Ridge and Josh Kilmer-Purcell…founders of the beauty company Beekman 1802! Get ready to ignite that fire inside of you, and hear one of the most incredible stories of what’s possible when you turn those lemons life throws at you, into delicious lemonade…or in this case, goat milk! Dr. Brent and Josh went from losing their corporate New York City jobs in the 2008 recession, to moving in with some goats on a farm they had initially bought as a weekend getaway, to figuring out from scratch, how to start and build what today is one of the most successful beauty companies on the planet, Beekman 1802! In addition to becoming superstars on the home shopping channel QVC, you might have seen their hit TV Show The Fabulous Beekman Boys, or watched them triumphantly go from underdogs to winning The Amazing Race! They know how to go from down and out, to on top and unstoppable and today they’re sharing their secrets – and their brand new book called G. O. A. T. Wisdom – How to Build a Truly Great Business, with all of us! And whether you're joining me today for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kern Lima Show podcast family. And remember this episode is not just for you and me. Please share it with every single person that you know because it can change their life too. Chapters: 0:00 Welcome to The Jamie Kern Lima Show 7:00 Big Setbacks to Bigger Success! 12:50 This Will Motivate You 16:15 From $0 to Millions! "It Makes You More Creative" 34:05 This 1 Thing Changes The Game 39:50 Genius Business Tip 46:50 Get Hired THIS Way! "This Is Genius!" 49:35 Handle Failures This Way It’s such an honor to share this podcast together with you. And please note: I am not a licensed therapist, and this podcast is NOT intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional. Follow me here: Instagram: / jamiekernlima TikTok: / jamiekernlima Facebook: / jamiekernlimaofficial — Sign up for my inspirational newsletter for YOU at: ⁠⁠jamiekernlima.com⁠⁠ — Looking for my books on Amazon? Here they are! WORTHY: ⁠⁠https://a.co/d/6MkvL2j⁠⁠ Believe IT: ⁠⁠https://a.co/d/7nYhkfb⁠

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  That's a very interesting question, Jamie. No one has ever really explored that with us. You heard it here first, everybody, on The Jamie Show.

• 0:07Speaker 01

  You went out into the garden and cried.

• 0:09Speaker 00

  I literally was down on my knees crying.

• 0:12Speaker 01

  Because the rug was completely pulled out from under us. The life that we had planned for, the life that we were accomplishing, was gone.

• 0:19Speaker 00

  We're like, OK, what can we do with zero dollars?

• 0:22Speaker 01

  Then we Googled, what can we make with goat milk? And the first thing that came up was soap. And so we started making that goat milk soap with our neighbors around our dining room table. And that was the beginning of the change of our life.

• 0:36Speaker 00

  From one act of kindness, from one act of kindness, taking that farmer in, and that's what set the course for us.

• 0:42Jamie Kern Lima?

  Who would have thought? That one act of kindness turns into now this global sensation, this massive company. Obviously, a million steps of hard work and ups and downs along the way. I think so many times, we don't know why someone comes into our life. But if we're open to it, success leaves clues. Success leaves clues, right?

• 1:04Jamie Kern Lima?

  They turn big setbacks in their lives into even bigger successes. And no matter how big or small your dreams might be, they're here today to show you how you can turn yours into reality, too. It's the beloved Beekman Boys, Dr. Brent Bridge and Josh Kilmer Purcell, founders of the beauty company Beekman 1802. Get ready to ignite that fire inside of you and hear one of the most incredible stories of what's possible when you turn those lemons life throws at you into delicious lemonade, or in this case, goat milk. Dr. Brent and Josh went from losing their corporate New York City jobs in 2008 in the recession to moving in with some goats on a farm they had initially bought as a weekend getaway

• 1:48Jamie Kern Lima?

  to figuring out from scratch how to start and build what today is one of the most successful beauty companies on the planet, Beekman 1802. In addition to becoming superstars on the home shopping channel QVC, you might have seen their hit TV show, The Fabulous Beekman Boys, or watched them triumphantly go from underdogs to winning the amazing race. They know how to go from down and out to on top and unstoppable. And today, they're sharing their secrets and their brand-new book. It's called G-O-A-T Wisdom, Goat Wisdom, Greatest of All Time Wisdom, How to Build a Truly Great Business. They're sharing it with all of us.

• 2:29Speaker 00

  There's information everywhere. But very little of that information gets converted into wisdom. Because we're just keep scrolling on to the next thing.

• 2:38Jamie Kern Lima?

  Figuring out how to get free Christmas decorations that changed everything. Because this is a skill set that I just, when I hear that.

• 2:47Speaker 01

  In our town, 500 people, there's not a lot of walk by traffic.

• 2:51Jamie Kern Lima?

  Right.

• 2:51Speaker 01

  So we had to literally attract people to come to Sharon Springs.

• 2:55Speaker 00

  Our goal was to make a Hallmark type town.

• 2:57Speaker 01

  And what did it cost?

• 2:58Speaker 00

  Zero dollars.

• 3:00Jamie Kern Lima?

  Can you talk about the letter you sent to Martha Stewart in prison? The large x-ray envelope so that it stood out? Because those details, the way of thinking is everything. I'm sure she gets, she got a million letters in prison.

• 3:15Speaker 00

  Yes. So we have never lost or failed in anything. Because we find the win in every single situation.

• 3:21Jamie Kern Lima?

  Dr. Brent, is it true? Is this true that Josh is the first man you've ever shared a kiss with?

• 3:29Speaker 00

  100% correct. Yes, still to this day.

• 3:32Speaker 01

  I was gonna say, and alas.

• 3:36Speaker 00

  We have been together ever since, in 25 years. We have been together since that moment.

• 3:41Jamie Kern Lima?

  Yeah. Do you plan to have kids?

• 3:46Speaker 01

  You brought up a discussion that we haven't talked about in a long time.

• 3:49Speaker 00

  A long time, yeah.

• 3:50Speaker 01

  So now we'll have a very full car ride back.

• 3:53Jamie Kern Lima?

  She just says to me, like, you know, you do know when you have your child, you're gonna actually meet your favorite person. Like, that you've ever known in your life. She's like, you might think you love your husband. You might think you love your mom. You might think you love your friends. This is gonna be your favorite person. And I was just like, and she goes, so the longer you wait, the more time you have without your favorite person.

• 4:18Speaker 00

  I love that story.

• 4:20Jamie Kern Lima?

  And whether today you're listening for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kern Lima Show Podcast Family. Thank you so much for being here. And can you take two seconds and hit the subscribe or follow button on the app that you're listening or watching on? Thank you so much. It truly means the world to me. And you can also get inspiration from me for free right in your inbox. Just join my newsletter community at JamieKernLima.com. Also, this incredible podcast episode today, it's not just for you and me. Please share it with every single person that you know who might need some inspiration today, or perhaps a boost in their self-belief. Because what you're about to hear can truly impact mine,

• 5:05Jamie Kern Lima?

  yours, and their life too. Welcome to the Jamie Kern Lima Show. Oprah, how have you defied the odds?

• 5:15Speaker 03

  Her show is unlike any I've ever done.

• 5:18Speaker 04

  A revelation. When you listen, it feels like a hug, but your brain and your spirit and your heart is like, wow.

• 5:25Jamie Kern Lima?

  Melinda French Gates.

• 5:28Speaker 03

  When I look into Jamie's eyes, I feel like I am on some other cosmic level with her.

• 5:35Jamie Kern Lima?

  I could see the light around her. She's infused with light. Imagine overcoming self-doubt, learning to believe in yourself and trust yourself and know you are enough. Welcome to the Jamie Kern Lima Show.

• 5:50Speaker 04

  Jamie Kern Lima is her name. Everybody needs Jamie Kern Lima in their life. Jamie Kern Lima. Jamie, you're so inspiring.

• 6:00Jamie Kern Lima?

  Jamie Kern Lima. Josh and Brett, so famously known as the Beekman Boys. Welcome to the Jamie Kern Lima Show.

• 6:11Speaker 00

  Hi, Jamie. Oh my gosh, the best introduction ever.

• 6:13Speaker 01

  I love, thank you. Thank you. It's always nice to hear about your accomplishment. It always makes you feel good. So thank you for such.

• 6:19Speaker 00

  Did that story sound familiar when you were reading it? Because it kind of sounds like the Jamie story.

• 6:24Jamie Kern Lima?

  You know, I think it's so beautiful. So many of us, when we see something's possible. Right? Maybe like we have a setback or we've had all these failures or we're the underdog. We feel like it's never gonna happen to us or someone listening right now may have just gotten laid off from their job, but they've always had like this idea or they don't even know what's gonna happen next. And hearing, you know, your story is gonna ignite so many lights today. I'm so excited that you both are here. I'm so grateful and you've already had so much success everywhere, but right off the top, just from this idea of going from setbacks to successes with everything that you guys have built. I mean, going from New York City corporate jobs and going

• 7:08Jamie Kern Lima?

  to this farm, having to learn everything from scratch, building one of the biggest beauty companies in the world for maybe somebody who's not one of the countless millions already in love with you. Can you share a little bit about about your story?

• 7:21Speaker 01

  Absolutely. Well, we met in New York City 25 years ago and we, like you, like you said, we thought we were on top of the world. We were, we were, had great careers. I was in advertising. I'd written a couple of bestselling books. Brent was a physician, youngest ever head of a medical unit at Mount Sinai. And then Martha Stewart recruited him to start her health and wellness division. We thought we were on the perfect path to success, you know, like, and we, and on that path, we were like on a vacation one weekend in fall 2006 and we found this farm in upstate New York. We fell in love with it. We thought we're doing well. We can, we can get a weekend place,

• 8:03Speaker 01

  right? So we cashed in everything we owned to get this weekend place. That was 2006.

• 8:08Speaker 00

  And took out a million dollar mortgage.

• 8:10Speaker 01

  Yeah, because the future was bright.

• 8:13Jamie Kern Lima?

  Yeah.

• 8:13Speaker 01

  And right after we bought it, we got a letter in our mailbox from a neighbor. His name was Farmer John and he was losing his farm and he had 100 goats and he had nowhere to bring them. And he said, you have an empty barn, a little cottage. If I bring my goats, I help you mow the lawn. Can I please bring my goats? Otherwise I have to send them to auction. We said, absolutely, you know, come aboard. And we had no idea then how that would change our lives. That was just a kind act for our neighbor, right? Two years later, less than two years later, we both lost our jobs in the recession within 30 days of each other. Martha Stewart closed the division that he was heading up. Then my agency lost all of its billings. We had no money coming in.

• 8:58Speaker 01

  All we had was this million dollar mortgage, Farmer John, and these hundred goats. And we were, I remember you, I've never seen you depressed in your life.

• 9:09Speaker 00

  I'm not a crier.

• 9:11Speaker 01

  You went out into the garden and cried.

• 9:13Speaker 00

  I did. And I never told him for years later that I had been out in the garden. And I literally was down on my knees crying.

• 9:20Speaker 01

  Yeah, because the rug was completely pulled out from under us. The life that we had planned for, the life that we were accomplishing was gone. And so, but we did what we normally do. We took stock of what we have. We Googled, what can you make with goat?

• 9:37Speaker 00

  That didn't happen immediately. We were like depressed for like two or three months. Then we did this.

• 9:41Speaker 01

  Then we did it. Then we Googled, what can we make with goat milk? And the first thing that came up was soap. And so, we started making that goat milk soap with our neighbors around our dining room table. And that was the beginning of the change of our life.

• 9:57Speaker 00

  From one act of kindness, from one act of kindness, taking that farmer in. And that's what set the course for us.

• 10:03Jamie Kern Lima?

  That's so wild. Do you, two things, you know, it's really, I know we'll dive into business tips. There's going to be so many people right now that have Googled something. They have an idea, right? They have this, they Google like, okay, how do I sew a swimsuit? Or whatever it might be, or this, does this idea exist? I remember one day my husband Paulo was like, a spork. It's a spoon and a fork. And I'm like, I think that exists. And we Googled, I'm like, that exists. But they're probably Googling that. And you Googled it. And then you actually took steps to go, okay, how do we make goat milk soap bars? And What made you do it?

• 10:47Jamie Kern Lima?

  Was it desperation like, oh, we've got a million dollar mortgage. We've lost our jobs.

• 10:50Speaker 00

  Correct. We, and you know, this was the time period where people were just walking away from their homes. Right. They'd taken out huge mortgages, just like we did, and they were walking away. And we decided, no, that's not going to be us. So we, you know, started learning with a neighbor how to make the goat milk soap. Started selling it first on our website, which Josh learned how to code so that he could do the website. This was 20 years ago now, almost 20 years ago. And so started selling the bars originally on our website. And then back then we're like, mm, this is not going to pay off the mortgage because no one was making a fortune selling stuff from their website. You know, back then.

• 11:24Jamie Kern Lima?

  Yeah.

• 11:25Speaker 00

  And so we said, where would you not normally see goat milk soap? And we said, in the luxury department stores in New York City. And so I took a big box of the soaps and one day just started cold calling on every department store on Fifth Avenue. Literally knocking on the door saying, is your beauty buyer here? And the first, everybody said no, except for one, the buyer, Henry Bendel, which was this beautiful department store on Fifth Avenue. Sadly, no longer there. And she said, I will give you a three by three table on our main floor for the next six weeks. And if you come in and sell your product and the customer responds to it, we will bring it in. And so that's what I did.

• 12:08Speaker 00

  So every morning I would wake up on the farm, like at 3 a.m., drive into the city with my boxes of soap, set up on the floor of Henry Bendel, stay there until close, get back in the truck, drive the three and a half hours back to the farm. I did that every day for six weeks. And it was so valuable because I watched, you know, I'm a physician. I didn't know how to sell anything, you know? So I watched the other women on the floor, this very competitive sales environment in Henry Bendel.

• 12:35Jamie Kern Lima?

  Yes.

• 12:36Speaker 00

  And they taught me by observation. I learned, how are they doing this? How are they connecting with their customer?

• 12:43Jamie Kern Lima?

  Yes.

• 12:43Speaker 00

  And then by virtue of making their customer happy. And that's business, right? Making your customer happy.

• 12:48Speaker 01

  And to your point about desperation, we always say, when people say, you know, what's, what's the best thing for an entrepreneur? And I always say desperation.

• 12:56Speaker 00

  It's the best motivation.

• 12:57Speaker 01

  It is. But if you're somebody, like you said, who's Googled, you have an idea and you haven't lost your job, your life isn't hitting rock bottom. That doesn't mean that you don't have that drive, you know? You can make yourself desperate to succeed, even, even if you're comfortable. By thinking, what is my life going to be if I don't do this thing that I've always wanted to do? What is my life going to be if I don't follow through on this thing? Think 10 years ahead, if you don't do your dream, that will make you just as desperate as losing your job.

• 13:29Jamie Kern Lima?

  The pain of regret. Yeah, I want to, I want to tap into two things that both you just said that are so good for anybody listening right now. Because success leaves clues, success leaves clues, right? And, and two things, so I know Josh, saying Josh learned how to code and build a website. I remember my husband went and bought the big yellow book called HTML for Dummies. Figured out how to do a website because we couldn't afford to hire anybody. And I want to call this out because in this Instagram world, people think like, oh, I'm just going to start it. And it's just going to make all this money and be flashy. And it's like, no, actually you have got to be so scrappy, so resourceful. One of the things I love so much about your book, Amongst a Million, by the way, I am gifting goat wisdom

• 14:14Jamie Kern Lima?

  to every single person I know who is starting a business, has an idea, trying to go, why is my business not getting traction? Or, you know, is my, you know, situation that's not succeeding yet, does it mean it's never going to work? Or, because you guys get so real and raw and gritty and you talk about so many of the unglamorous things. And I just, it was like page after page could connect to so much of it. And learning how to just do all the things versus going, do I take out a bigger mortgage? You know, do I take out a bigger mortgage and hire someone else to do it? It's like, well, if you can figure out how to do it.

• 14:54Jamie Kern Lima?

  And I think one of the great things is that in the day and age we're in, thank goodness, you can YouTube and Google a lot. And also I love what you said, Brent, about standing in Henry Bendles. And, and going, okay, I've never done this before, but I'm on a department store floor with, with women and men that are paid by commission to sell stuff for their brand. They're the best of the best or they can't survive. So let me watch what they're doing and take that in. And I think both of those things are free, they take our time. But I think that's so, it's so beautiful. And you guys talk a lot, and I love this idea so much. And I want to share this because I know so many people are going to connect to this. One of the biggest reasons they don't take the jump or they don't go for the thing is they're like, I got no money. I've got bills, I've got this, I've got that.

• 15:40Jamie Kern Lima?

  And one of the things I was just almost yelling out loud when I was reading your book. That's out now, everyone can go grab their copy is, is you talk about how do you do it for free? How do you do it with no budget? And you've kind of woven this resourcefulness into the DNA of your company, of how employees think. Because I'm just going to tell you, don't let me go off, but I can find people all day long that say, well, what's the budget? And then they, you throw money at them and then it works or doesn't. They never really have to eat what they cook sometime, like it's just a whole thing. But you guys are like, okay, well, how can we do this on no budget? Even now.

• 16:18Speaker 00

  Even this morning before we came here.

• 16:20Jamie Kern Lima?

  Before you came here.

• 16:21Speaker 00

  We were on a call with our team, we're like, okay, what can we do with zero dollars? And yes, you're, you're not always going to accomplish something with zero dollars. But what it does is it makes you really, really creative. If your brainstorming session is what can I do with zero dollars? You're going to come up with this whole list of creative ideas. And on that list is going to be one thing that if you put a little bit of money behind, it's going to be super successful. But if you start by thinking, I have all this money to spend.

• 16:47Speaker 01

  If you start by thinking, I've got, I've got a thousand dollars. Your ideas are going to be, well, if I only had 2,000, if I only had 3,000. Your ideas will be bigger than your budget. So if your budget is zero, you have better ideas.

• 16:58Speaker 00

  And that's actually one of the reasons we wanted to write this book now at this point in time. Was because we felt that over the past decade.

• 17:08Speaker 00

  Entrepreneurs have been given a skewed perspective of what it takes to launch a business. And I know you have been on Shark Tank and we do love all the sharks. And you get great advice from there. But I think what happened over the past decade is that people. Didn't get the message of here's the hard work that it takes to grow a business. The message was, I need to find financing to grow my business.

• 17:30Jamie Kern Lima?

  Yes.

• 17:30Speaker 00

  And for most entrepreneurs, that's not the case. You gotta dig in deep and start it yourself.

• 17:34Speaker 01

  If you start your business by raising money, you've started a money raising business. You haven't started the business you thought.

• 17:40Jamie Kern Lima?

  Hmm, yeah, and also I think another big thing is you think, oh, if a shark invests, or if someone invests, or if I just hire that person, then everything will be fine.

• 17:49Speaker 00

  That's the money fallacy.

• 17:50Jamie Kern Lima?

  Yeah, yeah, not realizing like actually what am I capable of for free? With zero dollars, what am I capable of?

• 17:57Speaker 01

  And not also realizing, everyone who's coming on Shark Tank, how much work they've done to get there, to get to the point where they can ask for money.

• 18:04Jamie Kern Lima?

  Yes, yeah, would you guys ever do Shark Tank?

• 18:07Speaker 00

  No.

• 18:08Speaker 01

  No, I, well, we've already.

• 18:11Speaker 00

  Well, let's see how desperate we get again.

• 18:12Jamie Kern Lima?

  Okay.

• 18:13Speaker 00

  Get desperate again.

• 18:13Jamie Kern Lima?

  Not with your brand, I mean as sharks.

• 18:15Speaker 00

  Oh, a shark.

• 18:16Jamie Kern Lima?

  Yeah, I mean as sharks.

• 18:18Speaker 00

  Oh, maybe.

• 18:19Jamie Kern Lima?

  You guys are doing nine figures a year in sales. You do not need to go on Shark, I'm talking about as sharks.

• 18:24Speaker 00

  Well, you know how it is when you're an entrepreneur, you're like, is that enough? Is that enough? Are sales good?

• 18:28Speaker 01

  We would probably never agree with each other on.

• 18:31Speaker 00

  It would be interesting for us to go on together as a couple and say, okay, we're investing as a couple. We both have to agree, that would be interesting.

• 18:37Jamie Kern Lima?

  I think they should have you on. One of you can be in the bath with all the foam of the Veekman soaps.

• 18:43Speaker 00

  We'll do it if you're on the same episode.

• 18:45Jamie Kern Lima?

  Okay, it'll be so good.

• 18:47Speaker 00

  And Barbara.

• 18:48Jamie Kern Lima?

  Yes.

• 18:49Speaker 00

  That would be a good one.

• 18:49Jamie Kern Lima?

  I love Barbara. Can I tell you, she was, and I love Mark, and oh my gosh.

• 18:53Speaker 00

  Oh, they're great.

• 18:54Jamie Kern Lima?

  Barbara was the kindest.

• 18:55Speaker 00

  I can tell, that comes through.

• 18:57Jamie Kern Lima?

  Kindest, and for me, you know, I know you guys probably know this too. It's like you see people on television, you don't always know how they really are. And I'll never forget, she was the kindest. And sometimes women are not to other women, and she was the kindest. And I will never forget that, and I felt welcomed and loved. And, yeah, yeah, she was great. You guys would be phenomenal on it, because you also, you both also know how to make great television. And the other thing is, and this might come as a surprise to people listening or not, but I feel like when you go on QVC, you learn real quickly. You're doing is connecting with people at home. Or if it's not, and you guys have so many reps under your belt the way I do,

• 19:38Jamie Kern Lima?

  where you just kind of like, just, I don't know, for me, I almost can only think of the person at home. We do that all the time.

• 19:45Speaker 01

  Exactly. And that's one of the things I think, no, we actually say it in the book is, it's not what you want to say, it's what your customer wants to hear. So you can, you can talk about your product, you can talk about the value, you can talk about anything as much as you want. But if the person watching or, or, or buying doesn't need that, it never, ever connects. So always starting with like, what does my customer want to hear?

• 20:09Jamie Kern Lima?

  Yeah. And what do they need and how do they feel? And I want to go back to one thing about Farmer John. So Who's still on the farm, by the way. Still on the farm. Okay. Just, you know, just to recap, especially if you're just tuning in the spot or, or what have you. When Brett and Josh had this farm that you guys are doing your corporate jobs. You initially thought this farm is a weekend getaway. And you got a handwritten note, right? From your neighbor, Farmer John. And he says, I have it written, tell me this is right. He says, my name is John Hall. I grew up in the area on a dairy farm. I now have a herd of 80 goats. I'm losing the place where I'm farming. Can I please bring my goats to your property to graze?

• 20:52Jamie Kern Lima?

  Otherwise I'll have to sell them. And, you know, you shared this earlier that you bringing this neighbor in, who's literally desperate and losing his farm and saying, yes, you can live here and bring your goats. Like, who would have thought that one act of kindness turns into now, this global sensation, this massive company, obviously a million steps of hard work and ups and downs along the way. And now the DNA of your brand is about kindness. And the fact that it just started and really great products and really great results and all that. But it started with one act of kindness. And can you just share for everyone listening? Cause I think so many times we don't know why someone comes into our life.

• 21:38Jamie Kern Lima?

  But if we're open to it and how did you guys feel like, oh, we're going to just let some person move into our vacation home? We need to pause for a super brief break. And while we do, take a moment to share this episode with every single Person that you know who this could inspire because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter and to feel less alone and more enough, more connected and more worthy.

• 22:11Speaker 03

  I am so excited for this book. You know why? Because it's going to save so many people. It's gonna save people. Worthy, your new beautiful book, Worthy.

• 22:24Speaker 04

  Get this book?

• 22:26Speaker 03

  This book? I'm telling you, it's a book that can change anybody's life who picks it up. Anybody who's ever felt that they were not good enough, didn't measure up, something's missing in your life, I have to tell you. It's powerful. It's happening. It's worthy.

• 22:42Jamie Kern Lima?

  Imagine what would you do if you fully believed in you? I went from struggling waitress facing nonstop rejection to founder of IT Cosmetics, a billion dollar company, by learning how to overcome self doubt and believe I am worthy of my hopes and dreams. And I'm sharing how you can too in my new book, Worthy: How to Believe You Are Enough and Transform Your Life. If you're ready to truly trust yourself and break through that barrier of self doubt and know that where you come from, or even where you are right now, doesn't determine where you're going, then Worthy is for you.

• 23:26Jamie Kern Lima?

  It's time to go from doubting you're enough to knowing you're enough. It's time to step into all of who you are and into the person you were born to be. And it's time to believe that you are worthy of it. Because in life, we don't become what we want, we become what we believe we're worthy of. Join the Worthy movement today by grabbing your copy of Worthy anywhere books are sold and head to worthybook.com now for free gifts, including my five-part course on becoming unstoppable and my 95-page Worthy Workbook Action Plan that teaches you how to implement

• 24:07Jamie Kern Lima?

  the tools from the book into your real life right now.

• 24:12Speaker 05

  Worthy is groundbreaking. Yo. Oh my God. Worthy, you are.

• 24:17Speaker 06

  This book is gonna change lives. This book literally will teach you how to actually feel worthy so that you can have the strength, you can have the confidence.

• 24:25Speaker 05

  The lessons in this book and the strategies will change your life. You will never be the same again after you read this book.

• 24:31Speaker 04

  Jamie's book Worthy is a must read. It is going to inspire you, empower you, give you the hope that you need and the kick in the rear end that you deserve.

• 24:42Jamie Kern Lima?

  Jamie's book Worthy is incredible. The gifts are going away, but they're all free right now on worthybook.com. Now more of this incredible conversation together. Can you just share for everyone listening, because I think so many times we don't know why someone comes into our life, but if we're open to it. And how did you guys feel like, oh, we're gonna just let some person move into our vacation home?

• 25:10Speaker 00

  Well, honestly, our initial thought was, this is amazing. We'll have a petting zoo. You know, we'll come up on the weekend saying, we'll have goats there and it'll be fun. So that's really how we thought about it. I mean, we tend to be people who we never meet someone we don't like. Like, we're always like, what am I gonna learn from this person? Like, we truly do love everybody. When you come to one of our events, a book signing or something, as you know, Jamie, we're huggers. You know, we just love that interaction with people. And so we saw that with him too. We're like, oh, this is curious. We'd love to learn about his life and what he's going to do.

• 25:45Speaker 01

  You know, the kindness for us, and you know, one of our big tenets is love thy neighbor, right? And we call all of our customers neighbors.

• 25:52Jamie Kern Lima?

  Yes.

• 25:53Speaker 01

  And that's a really specific word. John was a neighbor. The people who came to help us wrap the soap were neighbors. It's a really specific word. And if you look in any religion, you know, throughout history, there's an equivalent to love thy neighbor. And it always uses the word neighbor or a translation. It's not love all mankind or love the universe or love anything. It's love thy neighbor. And it's really because of John and our experience with our neighbors that we understood what that meant.

• 26:23Speaker 00

  And you can't, you can't love everybody all the time. You can't love the entire world. You can love the person next to you. You can love the person that comes into your life. You can love the people close to you. And then if they love the people close to them, it eventually changes the world. And because neighbor by neighbor by neighbor, as we say, you can take care of the world. You can't take care of the world if you're trying to take care of them all at once. And it was really that one act of taking care of John that then helped take care of, that's what built our entire company, was helping our neighbor. So that's why that word is really important to us.

• 26:59Jamie Kern Lima?

  Mm-hmm. Well, and I love, you know, just to dive in, it's such an inspiring story. It's easy for people, maybe, I have a lot of people that ask me like, "Oh, how'd you go from waitressing tables to, you know, building this type of a business? Did you get lucky?" Or like, was it just like, it's like a fairy tale. Like, did you, you know, kind of a thing?

• 27:20Speaker 00

  Overnight success.

• 27:20Jamie Kern Lima?

  Overnight. And your story, of course, oh my gosh, you guys, we're gonna talk about some of the high-level things in the book. I just, it is priceless. It's invaluable what you get in your book. People are gonna save themselves so much time, so much money, so many nights crying themselves to sleep, so much self-doubt, thinking they don't have what it takes.

• 27:42Speaker 00

  You have it. Everybody has it already.

• 27:43Jamie Kern Lima?

  Yeah, yeah. Well, and I also love, though, that you drop real tools, like real takeaways that people can apply to their life right now.

• 27:51Speaker 00

  Yes. And that's, that was so critical. We've often been asked, like, "What do you hope the book accomplishes?"

• 27:56Jamie Kern Lima?

  Yeah.

• 27:57Speaker 00

  And, you know, in this world, we are bombarded with so much information and it just continues to get worse, right? There's information everywhere. But very little of that information gets converted into wisdom because we're just keep scrolling on to the next thing. And that's really what we wanted to do with the book, is say, "Hey, this is tried and true, you know, proverbs, maxims that are gonna help you lay the foundation for your business or your life. And we're gonna show you very easy ways that you can then convert this information into wisdom and make it instantaneously applicable to the problem you're trying to solve." And hopefully- Hopefully by the time people finish the book, they'll do that in every aspect of their life. Whenever they hear something great on your show or see something great online, they're like, okay, how do I convert that into wisdom

• 28:42Speaker 00

  and make it instantaneously applicable to the problems I'm trying to solve?

• 28:47Speaker 01

  And there's so much noise out there. If you're trying to start a business or delving into any sort of self-help field, there's so much noise. The one thing you're not doing, the magic trick that you don't know about that if you just do this one thing. But the truth is, the wisdom has been there all along. There are these maximism proverbs that have been around forever. We only chose 12 in the book, but these maxims that our grandmothers knew, that our moms knew, we've forgotten how to apply them to our lives today. And so that's what we do with the maxims we chose. How did we apply them to our business? How did we apply them to our life? It's not a big secret that they just discovered yesterday that's going to be your overnight success.

• 29:32Speaker 01

  It's the same things that have been true from the beginning of time.

• 29:35Jamie Kern Lima?

  For everyone listening, I almost want them to absorb this through what they're hearing or through the screen if they're watching us right now. Because absorbing these type of ways of thinking can literally change everything, not just in your business, but a lot of people going after different types of dreams. Maybe they're putting their art out in the world or they're auditioning or they're, whatever it might be. There's so many, so many different things people are going through. And I want to ask you about figuring out how to get free Christmas decorations that changed everything. Because this is a skill set that I just, when I hear, when I read that story, I just thought about so many times at cosmetics, where if we hadn't done it this way,

• 30:19Jamie Kern Lima?

  we would have lost a product or gone out of business. So can you talk about the figuring out how to get free Christmas decorations and why it changed everything?

• 30:28Speaker 00

  Yes, so people who don't know our story, our company is based in this tiny little village in upstate New York, Sharon Springs, New York. The population is just over 500 people. And we always, when we were growing our business, we always said, our business will only Be successful if we can make our entire community successful at the same time. The other artisans, the other businesses in town. And so we got to the point where we were like, how can we turn our entire little quaint village into Christmas town, like a Hallmark village where everybody can come and celebrate Christmas and then all the businesses be successful. Well, it's a very poor community. And so a lot of the businesses don't have a huge budget or any budget at all to decorate for Christmas.

• 31:08Speaker 00

  And we happen to be doing something in Boston and just having a conversation with the people they were working with. And I was, you know, we never met someone, we never met a stranger. So I'm always asking very personal questions. Maybe it's the doctor in me. And I was asking the woman, what does your husband do? And he said, she said, oh, well, he decorates big office buildings for Christmas. And I'm like, oh.

• 31:32Speaker 01

  You know, in the lobbies, like the giant trees and the huge wreaths.

• 31:35Speaker 00

  And I said, you know what? I have always wondered, having spent time in, you know, luxury department stores, I always wondered, do all these amazing decorations just go to the landfill? Like, what happens to them?

• 31:45Jamie Kern Lima?

  Like, weren't you having a tough season, like stuff moving this Christmas season? You're like, what are we going to do in our store?

• 31:51Speaker 00

  Yes, we have.

• 31:51Jamie Kern Lima?

  Not enough people were coming to town.

• 31:53Speaker 01

  Yes, I mean, in our town, 500 people, there's not a lot of walk by traffic.

• 31:57Jamie Kern Lima?

  Right.

• 31:57Speaker 01

  You know, so we had to literally attract people to come to Sharon Springs.

• 32:01Speaker 00

  Our goal was to make a Hallmark type town. Like, how can we make this Christmas town?

• 32:05Jamie Kern Lima?

  Yes.

• 32:06Speaker 00

  And, and so I asked.

• 32:08Jamie Kern Lima?

  Tells you, okay.

• 32:08Speaker 00

  Yeah, and she said, well, she said, you know what? It's just this big warehouse where they put all the stuff in. In fact, they're getting ready to move warehouses.

• 32:15Speaker 01

  And so they were going to just trash all of the stuff they didn't need anymore.

• 32:17Speaker 00

  And I said, okay, hold on a second. So you're going to trash all this stuff? If we can hire like a big box truck, 18 wheeler box truck to show up at your warehouse, instead of going into a landfill, you just put it in this box truck? And she said, yeah, well, I'll have my husband do that. And so that's what they did. And then that box truck rolled into town, probably like in September. And we told all the townspeople, show up at the town park. You're going to get the decorations, decorate your store.

• 32:45Speaker 01

  It was piles of giant wreaths and garland and lights and trees. It was.

• 32:51Speaker 00

  Our village sparkled, and I think that there's probably still glitter in our town park 10 years later from when we did that, because there was so much glitter.

• 33:00Speaker 01

  And what did it cost?

• 33:01Speaker 00

  Zero dollars.

• 33:03Jamie Kern Lima?

  And then, once you decorated the town, didn't that like?

• 33:06Speaker 00

  Word spread. Oh, yes. People started coming.

• 33:08Speaker 01

  So everybody, you know, everybody said like, how did, you know, Sharon Springs looks like a Christmas village. It looks like a Hallmark movie. And so people from all over started coming. And we were competing with the malls, you know, in Albany, which is the nearest city. So competing with malls, even competing with New York City, people traveling in there. And yet people were coming to Sharon Springs to see this perfect little Christmas village.

• 33:31Speaker 00

  And the reason it was successful is because we were not thinking about ourselves first. We were thinking about the village first. We could have decorated our store and done fine. We, by that point, we had a good online business. I think we were even on TV by that point. It was what can we do for the other businesses in our town? And that's really how we have always thought about everything. Like, we, at this point, we have had the success that we personally need. How can we make other people successful? And that's, that's how we, that's how we approach life.

• 34:01Jamie Kern Lima?

  And in that note, that through line, which I think is so beautiful, two things. So just for the person listening who's like, how do I sell my product? So often people forget to think about how can this make the customer's life better.

• 34:15Speaker 00

  Right.

• 34:15Jamie Kern Lima?

  Or to be like, I want to mentor. Okay, well, what do they need? How can that mentor's life be better? Because so many people, you know, I, I love mentoring people and I love, and I have so many great mentors in my life. But the biggest pitch I get every day is can I pick your brain? Can, can I take 15 minutes of your time? Everything's about take, right? And, and, and, but, but the person that reaches out and is like, you know, I don't know, like, I promise I'm going to pass this on to other people. And, and it's going to bring other people wisdom, other people joy. I'm like, oh, that fills my soul. Yes, let's go have coffee. You know, like the person who can think what's in it for other people. And, and I think even if you're selfish and you don't care, you still need to think that way if you want anything to sell.

• 34:59Speaker 00

  In any negotiation.

• 35:01Jamie Kern Lima?

  In any negotiation.

• 35:03Speaker 00

  Okay, I've got to tell a story, Jamie. I don't think this was in the book, but you're going to love it because it kind of is in the same, this, the same thread. We were big fans of a TV show called Schitt's Creek. I don't know if you've ever seen it.

• 35:14Jamie Kern Lima?

  Of course, yeah.

• 35:15Speaker 00

  Loved it because it was so much of our own story. You know, this, these outsiders coming to this small town and the small town embraces them. There was the Rose Apothecary Store. And we were big fans of the show. At the time, it was on this tiny little network called Pop TV.

• 35:29Speaker 01

  And nobody was watching it. It had been out for like two seasons and.

• 35:32Speaker 00

  No, four seasons. And they announced that they were going to have their last season. And I said, oh, I'm going to reach out to the, the producers and say, you know what? We want so many people to see this last season of the show because it has meant so much to us. And I said, we would love to create like some sort of product collaboration just to get you a little extra buzz.

• 35:53Speaker 01

  Like thinking that we were helping Schitt's Creek at that point because they were so tiny.

• 35:57Speaker 00

  And at the time, we were. Okay, so then what happened? We, you know, we struck this deal. We're going to do this collection called the Rose Apothecary Collection. And the pandemic hit. And that show, Schitt's Creek, which most, almost no one knew about, went over to Netflix. And during the pandemic, that show was discovered by people around the globe right at the moment that our collaboration was launching. And still, we thought, how can we take some of this momentum and rise, bring all of Sharon Springs up? And so we reskinned our entire store in Sharon Springs to look like an exact replica of the Rose Apothecary. And people came from all over the world.

• 36:42Jamie Kern Lima?

  Oh, wow.

• 36:43Speaker 00

  To this little village that was as close to Schitt's Creek as you could possibly be. And it lifted, in the midst of the pandemic, it lifted and helped all of the little businesses on our main street survive. And again, not because we wanted to leverage Schitt's Creek. We had reached out to them thinking, how can we help Schitt's Creek? Because it's something that we love.

• 37:03Jamie Kern Lima?

  We love that show.

• 37:04Speaker 01

  And that's, that's a piece of wisdom that people don't understand. We all know the phrase, rising tide lifts all boats, right? Most people think like, well, if I'm successful, then I'm helping all of you all. That's how they look at that saying, as opposed to saying, wait, if I help everybody's boat lift, then mine's going to go up at the same time. So it's a piece of, it's wisdom that we all know, but we might be applying in the wrong way.

• 37:27Jamie Kern Lima?

  You know, I am, I love this idea because it can be obviously both generous and also just really great for a business. And, you know, when we talk about resourcefulness, can you share the story of how you're like, okay, and this is when you're small, like you guys are wrapping bars of soap at your dining room table, and you get your first big order from Anthropologie, and you go from, you know, selling a few at Henry Bendels, which is great, to 52,000, I believe, units, which is, when I, my jaw hit the floor. Because I remember our first order of like 6,000 units, and I didn't even know how the heck we were going to afford it and do it and all of it. 52,000 units.

• 38:12Jamie Kern Lima?

  I remember days, one time early on, our brow pencil got featured on a big website. We sold out, we had to pack, there was like 1,000 orders, 2,000 orders, something like that from our living room. I thought I was going to pass out because we're all wearing hairnets, we're all packing. I got all my friends to come over, we're trying to figure it out, and I mean, it took days. And so when I read 52,000 units, bars of soap, and I want to share, I want you to share the story of how you thought about getting neighbors and friends to volunteer, but you thought like, oh, if we ship these out of our local post office, that can actually help preserve the success of the post office. Some people working there want to help out.

• 38:55Jamie Kern Lima?

  And you're just, you're thinking of what's in it for other people that feels true and authentic and, and...

• 39:03Jamie Kern Lima?

  How do we weave that in?

• 39:04Speaker 00

  Mm-hmm.

• 39:05Speaker 01

  Absolutely. So we, you know, we had this giant order, the 52,000 bars of soap.

• 39:09Speaker 00

  Now, and keep in mind, when we made this deal with Anthropologie, we were not looking at our margins. We were like, we just need to be in a nationwide store.

• 39:16Jamie Kern Lima?

  Right.

• 39:17Speaker 00

  So we were making nickel per, per unit.

• 39:20Speaker 01

  We're probably losing a nickel per bar, but we still needed to get it out.

• 39:23Speaker 00

  So we couldn't afford to hire labor. So my thought was, I can hand wrap all the bars of soap. I'll just do it.

• 39:28Speaker 01

  And Brent is a magical thinker. So if he thinks he can do something, he, he just thinks it'll be done. And I actually sat there and timed him one day, wrapping soap, and pointed out to him that if he wrapped 24 hours a day to the deadline, he still would not get it all done to ship out.

• 39:43Jamie Kern Lima?

  And you guys were like, stop like, timing it, right?

• 39:45Speaker 01

  I'm timing him without telling them. Yeah, timing him to get, to figure out exactly what we needed. And so we knew we needed help. We knew we didn't have money to pay help. Sharon Springs, as we said, was a tiny little town, and it was slated to have the post office closed. The post office does an audit every once in a while, and then places that don't have enough volume, they close those offices. They were going to close Sharon Springs.

• 40:08Speaker 00

  But I had made such good friends with the postal clerk because I was always taking our dot com orders there to ship out. And I went in with my bag, my, you know, priority mailbag with all of our boxes in it, dropping it off on the counter. Maria, the postal clerk there, said, oh, how are things going? I'm like, Maria, we got this big order, and I'm trying, like, just to get the bars of soap wrapped. And I said, I said, Maria, you know everybody in this little town, because everybody uses the post office. I said, do you know anyone who's like retired, or they're sitting at home and they are just looking for something to do? Do you think you could ask them if they want to come over and help wrap bars of soap? We can't pay them, but we will have food from the garden, and you know, they can pet goats and stuff.

• 40:50Speaker 00

  And she said, yeah, I'm going to start a phone tree. And she did. And before we know it, there were 20 people sitting at our dining room table 24 hours a day, wrapping bars of soap, and they did it for the, for the community of it.

• 41:03Speaker 01

  Yeah, that was the thing. You assume that people need monetary value to do something. And what people wanted was community. They sat around our table and wrapped soap, and they had community connection. Because their other option was to sit at home by themselves. And so it really, it was, those were really lovely days.

• 41:22Speaker 00

  And it did save our post office. It saved our post office.

• 41:26Jamie Kern Lima?

  It saved the post office.

• 41:27Speaker 00

  As our company grew.

• 41:28Jamie Kern Lima?

  Wow, that's so powerful. And what you just said is so good, it's so good because we're all, so many people think like, okay, how to have enough money to bring someone on or hire someone is like, okay, what if I think about it differently?

• 41:38Speaker 01

  What if there's somebody retired who is looking for a new purpose in their lives? They would love to come and help you with your business, you know?

• 41:46Jamie Kern Lima?

  Yes.

• 41:47Speaker 01

  It's not all about money.

• 41:49Jamie Kern Lima?

  Yes, that's so, so, so good. Okay, so this is like way out there. This question is-

• 41:58Speaker 00

  I love these questions.

• 41:58Jamie Kern Lima?

  -wild in terms of it's not sequential. But I want to bring it in because I think it speaks to a through line of thoughtfulness then throughout your entire journey, as your journey continues to unfold. But can you talk about the letter you sent Brent to Martha Stewart in prison? And in particular, in the large x-ray envelope so that it stood out? Because those details, the way of thinking is everything. I'm sure she gets, she got a million letters in prison.

• 42:31Speaker 00

  Yes, yeah, I love this story. And Martha's still a great friend. I have so much tremendous respect for her. Yeah, so I was-

• 42:39Jamie Kern Lima?

  This is way before Beekman.

• 42:40Speaker 00

  Way before Beekman. I was a physician at Mount Sinai. My passion has always been healthy aging and how can I help people get the most out of their lives? And at Mount Sinai, we were the thought leaders when it came to healthy aging. And there'd always been this goal to create a new center for the study and care of older people. But we had just never had a great benefactor. And so I got tasked with this idea of, or this job of trying to create this new center. And so I said, okay, the first thing I have to do is find a great design for it. Because anyone, you can find lots of people in New York City who want their name on a building at Mount Sinai, but let's have a great design.

• 43:24Speaker 00

  So first, I wrote a letter to I M. Pei, who's this, was a star architect. He sadly passed away now. And he and his son- Worked on creating the beautiful design for the center. And then I said, okay, now who do I want to approach? And it was very important to me that in every aspect of creating the center that we demonstrated that you can get, you can get older and still be so productive. And I said, okay, the top person on my list for that is Martha Stewart, because she is, still is to this day. And she had just gone to prison, you know, and I said, well, you know, I need Martha and maybe coming out of prison, she needs a great philanthropy too. And so I said, let me write a business proposal to her saying, you know, Martha,

• 44:08Speaker 00

  you rose to prominence when the baby boomers needed the, uh, we're thinking about their nesting phases and creating the perfect home for their family. And as the baby boomers mature, they're going to start thinking more and more about how can I get the most of my life as I get older. And so I put this whole business plan together and I said, okay, Martha must be getting hundreds, if not thousands of letters at Alderson. How can I make my letter stand out? And so I went down to the radiology department at Mount Sinai and got one of the biggest X-ray envelopes I could find. And I put my business proposal in the X-ray envelope. I got the address to Alderson and Martha's prisoner number from an article that New York Magazine had written about Martha going to prison.

• 44:52Speaker 00

  Wrote it on there, thinking, okay, well, it might get to her, it may not. And it got to her and a few weeks later, her assistant wrote and said, Martha read your proposal and she wants to do this. Because she saw the benefit of saying, I can help people age better. I can be a role model as people age better. And I love that for Martha. And I approached it that way. How can I help Martha be this role model? How can I help Mount Sinai? Because if Mount Sinai continues all of their great work, it's going to help thousands and thousands of people age better.

• 45:25Jamie Kern Lima?

  Do you think she would have seen it had it not been a giant X-ray envelope?

• 45:29Speaker 00

  No, she would have never opened it.

• 45:30Jamie Kern Lima?

  Amazing.

• 45:31Speaker 00

  Cause thousands of letters coming in.

• 45:33Jamie Kern Lima?

  Yeah, yeah.

• 45:34Speaker 01

  I mean, if I got a big X-ray envelope from a hospital, that'd be the first thing I open.

• 45:38Jamie Kern Lima?

  You're like, what is this?

• 45:40Jamie Kern Lima?

  That's so funny. I just think it's so smart. And I remember very early on, I'd seen the head of L'Oréal Luxe for North America, Carol Hamilton.

• 45:50Speaker 00

  Love Carol.

• 45:51Jamie Kern Lima?

  I love Carol. So she had done this whole presentation for an event at WWD. And I'm in the back with it cosmetics. No one's heard of us. And she does her whole top 10 list. If you remember David Letterman would do top 10 list. She has her whole top 10 favorite beauty products of all time. And I later wrote her this letter, did this big thing and wrote this letter, this big gift basket, had a hand deliverer to her that said, I really loved your talk. I loved your top 10. The only problem with it was that it cosmetics wasn't on there. And I know if you actually try it, you're gonna love it so much. It's gonna be, because I think all 10 products were L'Oréal products. And I didn't hear from her. And then it was years later, she showed me she kept that card. And it like planted a seed, you know, and I think it's just thinking these, these things.

• 46:36Jamie Kern Lima?

  And but that's so smart to do the giant, the giant x-ray.

• 46:40Speaker 00

  Do you know who's blur, who gave a blur for the book?

• 46:42Jamie Kern Lima?

  Tell me.

• 46:43Speaker 00

  Carol Hamilton.

• 46:43Jamie Kern Lima?

  Oh, she did.

• 46:44Speaker 00

  Yes, yes. Look at the blurs on the inside. You'll see a blur from Carol.

• 46:48Jamie Kern Lima?

  Yeah, yeah.

• 46:49Speaker 01

  I wanted to move to New York City desperately. When I was in advertising, I started in Atlanta. And I interviewed at an agency in New York and did, I really wanted it. And they loved my book. They loved everything about me and I, but for

• 47:02Speaker 00

  Your book, meaning your book of work.

• 47:03Speaker 01

  My portfolio, yeah. For weeks, they kept writing back and they'd say, well, we love everything, but we're, and we're just trying to find a place where you fit in here. We're trying to find a place where you fit in the agency. And so I did a life-size cut out of myself and sent it to them and said, here, you can move me around the office and see where I fit in. And then I got an offer the next week.

• 47:20Speaker 00

  Yeah.

• 47:21Jamie Kern Lima?

  Genius. Wow. And you got hired the next week?

• 47:24Speaker 01

  Yeah.

• 47:26Jamie Kern Lima?

  Okay. I know I say this all the time, success leaves clues. But what I love so much about so many of the stories you're sharing, all of the ways you've made it happen. Or gotten through or broke through when no one else did or did some solved a problem. They were almost always for free.

• 47:44Speaker 01

  Yeah.

• 47:44Jamie Kern Lima?

  Right?

• 47:45Speaker 01

  Absolutely.

• 47:45Jamie Kern Lima?

  Just through thinking differently or thinking out of the box or going, how can I stand out? Sending, okay, there's going to be someone listening right now that's like, oh, they're going to send a life-size cut out of themselves tomorrow. To someone and be like, this is how I fit in in your company. You can move me around and see how it feels.

• 48:03Speaker 00

  Jamie, you're going to get a lot of cutouts.

• 48:05Speaker 01

  Yeah.

• 48:05Speaker 00

  This is how I look in your chair, Jamie, if I'm talking to you on the podcast.

• 48:08Jamie Kern Lima?

  That's smart. We get hundreds of pitches a day to be on the show. That's really smart. Jamie, like, here's you in the chair, which, by the way, I'm so grateful. I'm so grateful that you're here, that anyone would like to come on the show and have great conversations. So, but that's genius. I love this so much. The way that I'm jumping out of my chair over these ideas and stories is how I felt reading the book. So I'm just excited for everyone to get at home, you know?

• 48:35Speaker 01

  Good. Thank you. And it's so important to us to actually give information that people can use because like we said, there's so much noise out there about that. Isn't really practical to use in your day to day life. And that's how I resonate is like, tell me what to do and I will do it.

• 48:50Speaker 00

  And also I just want to add, not every creative idea works out.

• 48:54Jamie Kern Lima?

  Of course.

• 48:55Speaker 00

  But you can't take it as a failure. Just take it as another opportunity to create another creative idea.

• 48:58Jamie Kern Lima?

  Yes. And I want to point out one thing, Josh, in what you just said, it's so noisy out there. There's millions of experts, millions of people dishing out business advice or life advice. And I think what's so important for anyone taking advice from someone else is try to do it from someone who's actually done the thing that they're talking about. Because so much of the world is filled with people that are just really good at talking about it, but they've never actually done it yet. And I love that you guys have done it. And in so many scenarios with no money, just with resourcefulness, with figuring out brand vision, brand DNA. A lot of people I hear from, they've had one rejection or five rejections, or they've tried things for two years straight and it hasn't worked.

• 49:43Jamie Kern Lima?

  And they seem to get in this place where like, maybe I should just give up. And so how do you guys handle mistakes?

• 49:52Jamie Kern Lima?

  What you would call failures, rejections. Can you share a few of them? And how did you handle that? And what would you say to the person who needs to hear these words today? We need to pause for a super brief break. And while we do, take a moment to share this episode with every single person that you know, who this could inspire. Because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter and to feel less alone and more enough, more connected and more worthy. Who you spend time around is so important as energy is contagious. And so is self-belief.

• 50:35Jamie Kern Lima?

  And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration, which is exactly why I've created my free weekly newsletter. That's also a love letter to you, delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one-on-one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love, hitting your inbox, I'm your girl.

• 51:19Jamie Kern Lima?

  Subscribe at jamiekernlima.com or in the link in the show notes. Do you struggle with negative self-talk? Living with a constant mental narrative that you're not good enough is exhausting. I know because I spent most of my life in that habit. The words you say to yourself about yourself are so powerful. And when you learn to take control over your self-talk, it's life-changing. And I wanted to give you a free resource that I created for you. If this is something that could benefit your life. It's called Five Ways to Overcome Negative Self-Talk and Build Self-Love.

• 52:01Jamie Kern Lima?

  And it's a free how-to guide to overcome that negative self-talk, to build confidence and develop unshakable self-love so that you can dream big and keep going in the pursuit of your goals. Don't let self sabotaging thoughts hinder your progress any longer. It's time to rewrite the script of your life, one filled with self-love, resilience, and unwavering belief. If you're ready to take charge of your narrative, build unwavering confidence, and empower yourself to persevere on the path to your dreams, you can grab your free guide to stop overthinking and learn to trust yourself at jamiekernlima.com/resources or click

• 52:46Jamie Kern Lima?

  the link in the show notes below. And now, more of this incredible conversation together. How do you guys handle mistakes, what you would call failures, rejections? Can you share a few of them? And how did you handle that? And what would you say to the person who needs to hear these words today?

• 53:06Speaker 00

  Well, I want to go.

• 53:08Speaker 01

  No, I'm gonna go first. I handle them poorly, and he handles them really well.

• 53:13Jamie Kern Lima?

  Okay.

• 53:13Speaker 01

  And that in between us.

• 53:15Jamie Kern Lima?

  Yeah.

• 53:15Speaker 01

  That is how we proceed forward.

• 53:18Speaker 00

  Well, and I will say, and people will find this maybe unsettling, we have never had a quote unquote "failure" in the 16 years that we have run this company.

• 53:27Speaker 01

  And we have had things that you might call failure, or the listeners might call failure, but to us, they weren't failures.

• 53:33Speaker 00

  Because here's what we do. Anytime something doesn't work out the way we imagined it, the way we envisioned it, the way maybe someone else might have thought it was going to be a success, we just say, "Oh, but what was the win in this situation?" So, we have never lost or failed in anything because we find the win in every single situation. And just because it didn't go all the way to where you thought it was going to go, there was still a win in there. And what did you learn from that?

• 54:00Jamie Kern Lima?

  Yeah.

• 54:00Speaker 00

  And so, that's how we approach everything, and we don't take it emotionally. We're just like, "Okay, that was a win. Let's move on to the next win."

• 54:08Speaker 01

  Well, I take it emotionally.

• 54:11Speaker 01

  And then he makes me feel better about it.

• 54:13Speaker 00

  No, but mindset is everything, right?

• 54:15Jamie Kern Lima?

  Yes.

• 54:15Speaker 00

  So, look at every failure, not for the failure that it didn't meet your objective, but what was the win inside of that failure? And then, how do you use that to get the next step?

• 54:26Speaker 01

  And that's actually a key part to our partnership. Is, like I said, Brent is an eternal optimist, and I am a...

• 54:38Speaker 01

  I don't want to say pessimist, but I'm a very I've lived my life with anxiety, depression and anxiety. So I'm often looking at the darker side of things. The value that I've seen in that by being around Brent is that he has magical thinking and he thinks anything is possible. I contribute the fact that not everything is possible and here's why this is impossible. But between us, we actually strengthen each other's arguments. Like he listens to what can go wrong, which he would never have thought of. And I listen to the hope, which I never hear.

• 55:09Jamie Kern Lima?

  Wow, wow. And for the two of you, Dr. Brent, is it true? Is this true that Josh is the first man you've ever shared a kiss with?

• 55:23Speaker 00

  100% correct. Yes, still to this day.

• 55:25Speaker 01

  I was gonna say, in the last?

• 55:29Jamie Kern Lima?

  Still to this day. And I know you told New York Times, you said, "He completes me because he's allowed me to accept myself as a gay man."

• 55:39Speaker 00

  That is true. That is true, because I grew up in North Carolina evangelical. And so I'd never had an experience with a gay man before. Moved to New York City to do my medical training at Columbia, which is where we met, outside of a subway stop. And we have been together ever since, in 25 years, we have been together since that moment.

• 56:01Jamie Kern Lima?

  Yeah, yeah, yeah. That's so beautiful. And for both of you, do you plan to have kids?

• 56:13Speaker 01

  No, we did at one point. And then, you know, life overtook us and all of our energy and business went into the business. But I think we look at our team that we've grown. We look at that as our family and what we've grown, the family that we've grown to contribute to the world, is the business we built and the people involved in it. So that feeds us.

• 56:39Jamie Kern Lima?

  Yeah. Do you think you ever might in the future?

• 56:43Speaker 00

  Maybe, I don't know. We haven't really talked about it in a long time. We have our fur baby, of course. And lots of people have their fur babies and real kids. You know, that's a very interesting question, Jamie. No one has ever really explored that with us. When we had the original discussion when we were much younger about children and family. Because I had lived my life up to that point trying to be so perfect. You know, you know, the perfect student so that I could get into medical school.

• 57:12Speaker 01

  He never missed a day of school. Never got anything less than a 4.0 from kindergarten through med school through business school.

• 57:22Jamie Kern Lima?

  Wow.

• 57:22Speaker 01

  Never missed a single day.

• 57:23Speaker 00

  Because perfection is what I thought you had to achieve.

• 57:27Speaker 01

  So he was always aware. I wanted children when we first met.

• 57:30Speaker 00

  But, and so I analyzed the situation. I'm like, will I be able to accept the imperfections and the chaos that comes from having children? And I thought, well, yes, I could accept it, but will that somehow influence the way I'm parenting? Because I don't want to put the same pressures on a child that I put on myself.

• 57:51Jamie Kern Lima?

  Yes.

• 57:52Speaker 00

  And at the time when I was, you know, younger and in, you know, in that mode of thinking, I thought, I don't know if I can. And so I certainly didn't want to have a child that had all that pressure on them that I was putting on them for my own purposes.

• 58:08Speaker 01

  But now you know you can love an imperfect person.

• 58:11Speaker 00

  You have proven it. You have proven it.

• 58:14Jamie Kern Lima?

  Wow, so this is like a...

• 58:16Speaker 00

  You heard it here first, everybody, on the, on the, on the Jamie show.

• 58:20Jamie Kern Lima?

  I just got this weird feeling like, is this why you're here?

• 58:24Speaker 00

  Oh, did we just plant a seed?

• 58:26Speaker 01

  Oh, my gosh.

• 58:27Speaker 00

  Our mothers would be thrilled for sure.

• 58:32Speaker 00

  Maybe we're just gonna adopt another dog.

• 58:34Jamie Kern Lima?

  Yeah.

• 58:34Speaker 00

  Maybe that's it, Jamie.

• 58:38Speaker 01

  Jamie wants it.

• 58:40Speaker 00

  Jamie's manifesting it now.

• 58:41Jamie Kern Lima?

  I just like feel, I don't know. I feel something and I'm like, what's happening?

• 58:44Speaker 01

  You brought up a discussion that we haven't talked about in

• 58:47Speaker 00

  A long time.

• 58:48Speaker 01

  A long time. So now we'll have a very full car ride back.

• 58:52Speaker 00

  The next book will be Goat Wisdom for Parents.

• 58:55Jamie Kern Lima?

  You know, I tried for over a decade, actually, in this building at cosmetics and kept having miscarriages. Nobody knew and we just went on this long fertility journey and I'm adopted. And so I was like, okay, and before I even knew that, I always knew I was going to adopt or, you know, and then we pursued adoption and surrogacy and surrogacy just went way faster. But I have so many friends, all ages, you know, we just had Hoda Kabi on the show.

• 59:20Speaker 01

  Yes, so inspirational.

• 59:21Jamie Kern Lima?

  And she had her daughters in her 50s and she's now in her 60s.

• 59:24Speaker 00

  She's finding joy.

• 59:25Jamie Kern Lima?

  And so, yeah, yeah. And you know what did it for me? After, you know, years of infertility, I sat down, you guys would appreciate this, it was the editor of, she was the editor of Elle magazine at the time, we'd never been in there and anyways, sitting down for coffee. And she just says to me, like, you know, you do know when you have your child, you're going to actually meet your favorite person, like, that you've ever known in your life. She's like, you might think you love your husband, you might think you love your mom, you might think you love your friends, this is going to be your favorite person. And I was just like, and she goes, so the longer you wait, the more time you have without your favorite person.

• 1:00:06Speaker 00

  I love that story. I love that. Thank you. We're so, we're grateful that you shared that with us.

• 1:00:12Jamie Kern Lima?

  I'm grateful you shared your guys' past conversations. That's also very personal and I'm kind of excited. I'm kind of excited. Yeah, yeah. If you choose to, you have to, you have to tell me and be like, you know.

• 1:00:28Speaker 00

  We'll let you host the reveal party.

• 1:00:30Jamie Kern Lima?

  The reveal party.

• 1:00:31Speaker 00

  On the show.

• 1:00:34Jamie Kern Lima?

  And it's perfect. It'll be like everything yellow, like a nursery, yellow onesies, yellow, everything.

• 1:00:40Speaker 00

  It won't matter the gender, it's yellow. Everything's yellow.

• 1:00:43Jamie Kern Lima?

  It's yellow. All the kids will want to come over all the time to do parties there with the baby goats.

• 1:00:48Speaker 00

  Of course.

• 1:00:48Jamie Kern Lima?

  Like, it's going to be, I can see it all. I can see it all. This conversation with the Beekman Boys is so incredible, we made it into more than one part. So if you are ready to turn your setbacks into successes, overcome your self doubt, and learn a set of simple yet powerful tools to help you pursue your dreams and discover your purpose, you are not going to want to miss the incredible part two of our conversation with the Beekman Boys, coming up in the next episode of the Jamie Kern Lima Show. Remember, this episode is not just for you and me. Please share this with every single person that you know, because it can impact and change their life, too. And if you loved today's episode, please click the subscribe or follow button on the show on

• 1:01:32Jamie Kern Lima?

  the app that you're listening to or watching it on. And if it added value to your life, if you could please give it a rating or five star review, I'd be so grateful. And again, please share it with everyone you believe in. Share it with another person who, you know, maybe is in your life who could benefit from it, or someone you know who might be making a change in their career, who needs a little goat wisdom in their life. Post it and share it with other people online or in your community who just might need these words and tools and lessons in this episode today. You never know whose life you're meant to change today by sharing this episode. And thank you so much for joining me today. And before you go, I wanted to share some words with you that couldn't be

• 1:02:13Jamie Kern Lima?

  more true. You, right now, exactly as you are, are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams, and all the unconditional love in the world. And it is an honor to welcome you to each and every episode of the Jamie Kern Lima Show. Here, I hope you'll come as you are, heal where you need, blossom what you choose, journey toward your calling, and stay as long as you like, because you belong here. You are worthy, you are loved, you are love, and I love you. And I cannot wait to join you on the next episode of the Jamie Kern Lima Show.

• 1:02:55Jamie Kern Lima?

  In life, you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy, How to Believe You Are Enough and Transform Your Life for You. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life-changing results, like how to get unstuck from the things holding you back, build unshakable self-love, unlearn the lies that lead to self-doubt,

• 1:03:39Jamie Kern Lima?

  and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them, and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self-doubt and unshakable self-worth. Get your copy of Worthy, plus some amazing thank you bonus gifts for you at worthybook.com or the link in the show notes below. Imagine what you'd do if you fully believed in you.

• 1:04:23Jamie Kern Lima?

  It's time to find out with Worthy. Who you spend time around is so important as energy is contagious and so is self-belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration, which is exactly why I've created my free weekly newsletter that's also a love letter to you, delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your One-on-One with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day

• 1:05:07Jamie Kern Lima?

  and need some inspiration, some tips, tools, joy, and love hitting your inbox, I'm your girl. Subscribe at jamiekernlima.com or in the link in the show notes.

• 1:05:22Jamie Kern Lima?

  And please note, I'm not a licensed therapist and this podcast is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.