Overcome Your Beliefs Around Money & Begin Investing In Yourself w/Grant Cardone EP 1229

Today’s guest is Grant Cardone. He’s an entrepreneur and investor who owns and operates seven privately held companies, as well as private equity real estate firm, Cardone Capital. Cardone Capital has a multifamily portfolio of assets worth over $3.6 Billion. He is a New York Times bestselling author of 11 business books, including The 10X Rule, which led him to establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. In this episode we discuss:The biggest reasons people are afraid of money. The 3 things you should know about money. Why Grant really believes in the power of investing in yourself. How to start thinking about investing and buying assets. And so much more! For more go to: www.lewishowes.com/1229Check out Cardone Capital: https://www.cardonecapital.com/Grant's previous episodes:www.lewishowes.com/1069www.lewishowes.com/905www.lewishowes.com/802 Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 1,229 with New York Times bestselling author Grant Cardone. Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:31Lewis Howes?

  Welcome back, my friend. Today's guest is Grant Cardone. He's been on a few times and every time he comes on, he keeps inspiring people to dream and live bigger. He's an entrepreneur and investor who owns and operates seven privately held companies as well as a private equity real estate firm, Cardone Capital. Now Cardone Capital has a multifamily portfolio of assets worth over 3.6 billion. He's New York Times bestselling author of 11 business books, including The 10 X Rule, which led him to establishing the 10x Global Movement and 10x Growth Conference, now one of the largest business and entrepreneur conferences in the world. And I'm excited to sit down and see what he has to inspire us with today and the big things he's going after next.

• 1:14Lewis Howes?

  If you haven't checked out our previous episodes, make sure to check out the show notes below and we'll link those up. But today, we're able to dive deeper into his beliefs about life, money, and a side of him that he rarely reveals on social media. In this episode, we discuss the biggest reasons people are afraid of money, three things you should know about money, why Grant really believes in the power of investing in yourself, how to start thinking about investing and buying assets, and so much more. And if you're inspired by this at any moment, make sure to spread the message, text a few friends, post it on social media, let me and Grant know that you are listening. And if this is your first time here, please click the subscribe button over on Apple Podcasts or Spotify and leave us a review,

• 1:54Lewis Howes?

  letting us know what you enjoyed most about this episode. Again, just click that subscribe button right now so you can stay up to date on all of the latest and greatest from the School of Greatness show. And today's fan of the week is from A Little Bit Happier. That's their name on Apple Reviews. At least, and they said the conversations facilitated by Lewis on this podcast have contributed greatly in how I choose to live my life now. I love how a range of topics are covered from how to build a business to how to love yourself. I look forward to every new episode and fully believe that I discovered this podcast right when I needed to. So, big shout out to a little bit happier for leaving a review over on Apple Podcast and being the fan of the week. Okay, in just a moment, the one and only Grant Cardone.

• 2:41Lewis Howes?

  A lot of people are afraid to invest because there's a lot of different investments. They don't want to lose money. Yeah, I don't want to lose money. You don't want to lose money. But why do you think people are afraid to just talk about money, to make decisions on investing money? They're scared to go earn more. Why are people afraid of money in general, do you think?

• 2:59Grant Cardone?

  Well, I can tell you for me, like, I was always scared of money, you know, and I was terrified of it. So, so like, if you look at still today, like, I look at the bill of everything.

• 3:10Lewis Howes?

  It's a bill of everything?

• 3:12Grant Cardone?

  Something calls something. I want to know how much it was. And so, like, how much is it? Like, I'm gonna ask that question, whether it matters or not. It doesn't matter where I get in my life. I don't think I'm ever gonna be free of. How much was that?

• 3:26Lewis Howes?

  How much was the dinner? How much?

• 3:27Grant Cardone?

  How much was dinner? How much was the tip? How much was the coat? How much was the jacket? What did, you know, me and Elena, like, Elena's like, it's gonna be fine, man. Like, look, look, look, look at what you've done. We cannot spend this. And I'm like, how much was it? I want to know how much it was, because when I grew up, you had to know what things cost. And so, the point your question about money is a terrifying thing, because it's the one thing in life that, you know, the NFL is not gonna give me the ball, and I'm never gonna get a chance to golf. I can't win in those environments, but with money, everybody gets money. It's the one place where everybody gets it, and now what do I do? And I can lose it now.

• 4:10Grant Cardone?

  So it's a terrifying concept like, like power. You know, very few of us ever, ever get any kind of influence or power, right? Once you get it, you're like, hey, what do I do with this? You know, am I gonna do it? I'm gonna, am I gonna do the right things with it? And so I think people withhold themselves because they don't. We're not educated about money. We don't know where it comes from. We have a lot of misinformation about it. Our parents terrified us. You know, money doesn't grow in trees. Uh, save your money, it'll save you. All these, these, these things our parents told us because they were enamored. Mm hmm. Uh, or, or encumbered with the same kind of liabilities around money. I don't know how to get it. I don't know how to keep it. And the, the third, the worst part that we're all at is I don't know how to invest it. Yeah.

• 4:55Grant Cardone?

  So what I'll do is I'll, some people get good at getting it. Very few, actually. Fewer people at keeping it, but probably more than getting it. There's probably a big group in America that have learned how to keep money. Cause they're afraid to lose it. They don't wanna invest it, they don't wanna use it, they don't wanna, you know, um, you know, Kanye talks about this, how white people, how white people save all their money. And they just keep it, they just store it. Like I had an uncle, he buried everything he ever made. It went in the backyard. Wow. The other uncle was, was, um, he was, he was a guy that bought, he, he, he worked hard. Very, very frugal, Italian descent. And he would, uh, buy, buy real estate, but it was always buy low and sell high. He actually never sold anything.

• 5:37Grant Cardone?

  But that was the concept, buy low, buy the cheapest, lowest, get everything on a deal. If there's food stamps to be gotten, you go get those food stamps. If there's a, if there's a government deal, get it. If it's section eight and the government will pay you, pay it. So both these guys, different kind of mentalities were extremely frugal. Mm hmm. My other uncle was, uh, worked in a refinery. He basically saved all his money, paid everything off, got out of debt. That was their lifestyle. My dad died when I was 10. So he paid all his debt off, had everything paid. And so that's all I had, right? Everybody around me was like, get money.

• 6:13Lewis Howes?

  Keep it.

• 6:13Grant Cardone?

  Keep it. Don't use it, you know, but you should invest, but nobody ever learns that third one. And, and so I think we're just a bunch of people walking around terrified of this, this apparent apparence of it's scarce.

• 6:32Lewis Howes?

  Right.

• 6:33Grant Cardone?

  And it's not.

• 6:35Grant Cardone?

  And, and you know, it's not, there's nothing scarce about it.

• 6:37Lewis Howes?

  Didn't they just print more in the last couple of years?

• 6:40Grant Cardone?

  We, we, we printed more, I think we printed more money since the last time I was with you than they printed in the last hundred years.

• 6:48Lewis Howes?

  That's crazy.

• 6:49Grant Cardone?

  Since I saw you last.

• 6:50Lewis Howes?

  That's nuts.

• 6:52Grant Cardone?

  So everybody should have got a pay raise. And I know, I know people are scared of the bubble right now. They're like, oh my God, man, things, things have to, real estate's too much and stocks are too much. None, none of this stuff has gone up equal to the amount of money printed. So if the print is this high, you know, if, if the print is that high and inflation that we're hearing about all the time is this high, you'd have to assume it would have at least this far to go. But, but that's only because people don't understand, when you print this much money, you need to multiply times nine. Because money, money's printed, when you take your money to the bank, when I take the money that you're going to give me for this great interview today,

• 7:37Grant Cardone?

  and I take it to the bank, I put, as soon as it goes into the bank, the bank gets notified and the bank now has the ability to loan that money out nine times.

• 7:45Lewis Howes?

  Nine times?

• 7:46Grant Cardone?

  Nine times. So they don't keep money. Okay, so if you put a million dollars with the bank today, they're, they're going to go make nine million dollars worth of loans tomorrow.

• 7:54Lewis Howes?

  How do they make that? How do they do it nine times?

• 7:56Grant Cardone?

  Well, that's what they're allowed to do by, by, by their regulations.

• 7:59Lewis Howes?

  They can take a million dollars that you give them.

• 8:01Grant Cardone?

  That's why they want deposits so much.

• 8:02Lewis Howes?

  And then they can go give nine million dollars in loans on that one strike. Within a year, two years.

• 8:08Grant Cardone?

  Tomorrow, within a second.

• 8:09Lewis Howes?

  In one day, they can loan out nine million.

• 8:11Grant Cardone?

  When you, when you, this is what people don't understand. They, and this is what our parents didn't understand. Okay, so Bob goes out, Bob or Betty goes out and they work and they make, they do really well and they make 200 grand a year. Maybe they're online, doing online sales. Hustle, hustle, hustle, trading their most valuable thing. This is what I did for 25 years, from 25 to 51 years old. Spent my most valuable asset time to get money terrified terrified every second of every day. That's that's really what's driven me the whole time was terror. Like when you don't know, you're going to be scared.

• 8:45Lewis Howes?

  Yeah.

• 8:46Grant Cardone?

  So I'm going out to get money. I won't. I won't spend any of it. Because I'm terrified if I can't, I don't know how to get more. I'm worried I can't keep getting more. So then I get the money and then I rush off and spend my most valuable asset time again to bring it to the bank.

• 9:02Lewis Howes?

  Yeah. And then they go multiply.

• 9:05Grant Cardone?

  Dude, they're telling me to save it and they don't. And so when I quit listening to every everybody that's got an opinion about money online or my neighbors or my uncles and I started saying, what are they doing?

• 9:21Grant Cardone?

  When I quit, when I quit studying the influencers and started studying the banks Goldman, JP Morgan, KKR. There's this endless list of these guys. You start studying those guys, Elon, study Elon. Elon doesn't keep any cash. He thinks the whole thing's a joke.

• 9:40Grant Cardone?

  Which is probably right. So so what does he do? He reinvests everything. He's not paying debt off. He's accumulating debt. But Apple has debt, Google has debt, Facebook has debt. And they have cash reserves that that are the biggest cash reserves on planet earth. They could pay cash for everything. But they don't.

• 9:59Lewis Howes?

  Why do they get debt when they have all the cash? Why do they do that?

• 10:03Grant Cardone?

  Because because if I take, if I take, man, you got a little whiteboard right here, man. Okay, so if I take, uh, the Apple just did this. Okay, I got ninety, I want to make a ninety billion dollar purchase. I want to make a nine and and they're like, yeah, we got the cash for that. In fact, we have a cash plus another fifty percent.

• 10:21Lewis Howes?

  Yeah.

• 10:22Grant Cardone?

  We got plenty of cash to do this. Okay, and then one of the people says, okay, bro, you do that? That is not a tax deductible event. What we should do is we should go keep this and go borrow 90 billion.

• 10:36Lewis Howes?

  Really?

• 10:37Grant Cardone?

  At like point zero zero five percent.

• 10:41Lewis Howes?

  Uh huh.

• 10:41Grant Cardone?

  Like, they're gonna pay a half of one percent for this debt. Maybe they pay one percent. Who cares? They're like, I don't care. It's a tax deduction anyway.

• 10:49Lewis Howes?

  Interesting.

• 10:51Grant Cardone?

  So now they have the best of both worlds. They have their cash and they have debt. Now, back in, when I was growing up, this debt would cost 10, 12, 15, 18 percent.

• 11:00Lewis Howes?

  It's so cheap now.

• 11:01Grant Cardone?

  This debt, because we print money. We, we, money is not scarce, like our parents told us. Like, well, I was growing up, I bet you I heard, I heard at least from my mother, from the age of 10 to 15, if I didn't hear this 500 or 1,000 times, I never heard it once. We don't own the electric company. Turn those lights out, boy.

• 11:21Lewis Howes?

  Hmm.

• 11:23Grant Cardone?

  I still have that going on today. My dad, my mom told me my dad would, because he worked so hard, dude, like, he was so like, oh, I finally got it. I finally made it now. I gotta protect it. He got stuck in the second piece, keeping it. You know, it's an emotional keep.

• 11:39Lewis Howes?

  Mm hmm.

• 11:40Grant Cardone?

  And so it's, it's not a rational thing, because you're hoarding now, you know? Still today, man, it's, it's tough for me to buy blue jeans if they're not on sale. I'm like, this is stupid, man. Like, well, I'm just gonna wait.

• 11:53Lewis Howes?

  Right.

• 11:53Grant Cardone?

  You know? So, so you know what I'm saying? But it's really stupid that I even worry about it.

• 11:57Lewis Howes?

  Right.

• 11:59Grant Cardone?

  And I'm not saying on the come up, I think you should worry about it.

• 12:01Lewis Howes?

  Right.

• 12:01Grant Cardone?

  But there needs to be where you can turn that switch off.

• 12:04Lewis Howes?

  Mm hmm. If you could give, um, you said there's a lot of misinformation and people just aren't educated on, on money in general when they're growing up, or there's just a lot of information.

• 12:13Grant Cardone?

  Mis- I think they're miseducated. It's more, it's not a financial illiteracy, it's a financial, it's almost like we've been hypnotized with the wrong set of rules.

• 12:24Lewis Howes?

  So if you could only share three pieces of information to your kids or the, the younger generation, or anyone stuck on hoarding and keeping money, what would you say would be those three things that you would share?

• 12:39Grant Cardone?

  Yeah.

• 12:39Lewis Howes?

  To change the philosophy and mindset around the fear of money?

• 12:43Grant Cardone?

  Well, I think number one is there's a bigger.

• 12:47Grant Cardone?

  Problem with hoarding in this country than there is with spenders. But what we see is, what we hear is all the spenders. Who are getting into debt. Yeah, oh my god, you know, he did this and he's overspending. But really, really, you have more of a hoarding issue than you have a spender issue. It's number one. I think people err more on saving and not knowing how to use money than they do on buying Richards and Lambos, even though you see all that around LA. And I know that's, I know these people are, I walk into Vegas and I sit down at a table in Vegas and I know the three guys playing, they're playing 10 times more than I am. Like, they're playing $2,000 a hand, I'm playing $25. I'm like, I know they, I know I'm in a better position to play what they're playing for,

• 13:32Grant Cardone?

  but I can't do it. So, what, the advice I would give people is like, I would just assume that everything you know about money is incorrect. Everything. Every, every single thing you know. Just assume it so you can get back to where? So, so, so that you can actually have a white, you can have a clean, a clean board to operate from. Because if you go out right now and try to stack new information, financial literacy on top of, you know, a toxic foundation, it's all gonna get all... That's why when I tell people, "Don't go buy a house," everybody freaks out. They're like, "That can't be right, that can't be right." Why? Because that's what you've been told to buy a house your whole life. Because the banks want you to buy a house.

• 14:15Grant Cardone?

  Now, everybody just heard that's gonna say, "I just saw you buy a house in Malibu." Right. "I can do anything I want now." Here comes the arrogance. So, but I mean, I'm in a position now, like, if I want to buy that house in Malibu, I can. But on the come up, buying a house is not what you should do. You should, one, I would scrape off that you don't know anything. Two, I would, I would invest everything you can in you. It's tax deductible, you never lose it. Your, the person's personal appreciation will always be bigger than any other asset class. I love that. Okay? Bitcoin can't match it, real estate can't match it. My personal asset appreciation will always, it is infinite. You know, who knows? I could be the next male Oprah. Right.

• 14:58Grant Cardone?

  Or somebody watching could be the next Rock or whatever, right? Like, what is that appreciation value? It's straight up. Yeah. So, the first thing people should invest money in, even use debt on, is their personal improvement. If you told me you had to go borrow $1,000 to... To go to one of your classes to become great and it had any potential at all like even a 1% chance of make putting you on the road to greatness I'd be like dude go you go give AMX or Visa $1,000 right now. Mm hmm. I don't even care what the rate is. Right. Cause the infinite return.

• 15:37Grant Cardone?

  Infinite beats 18%.

• 15:40Grant Cardone?

  So number one, invest in yourself. Number two, I would invest in your business. Whatever your business is or your department, your division is like the first 30 years of my career, I didn't have, I didn't own a company, but, but I did invest in my department even though I worked for a company. I had a secretary. I didn't have the company pay for my secretary. I paid for that. I wanted her to work for me. It was my mom, by the way. Mm hmm. And so, um, invest in yourself, you know, like invest in yourself, then invest in your business or your department, your skill set. If it's your company, then invest in your company even down to zero. Like I wouldn't keep, I wouldn't keep money around. Okay. I wouldn't save for a rainy day. I wouldn't have an emergency account. I did all that. Why not? Because you don't need it. You, you don't, you need, you need, what you need is you

• 16:25Grant Cardone?

  need hustle. You need other people's money. You need to go knock on another door, make another contact. You don't need reserves of money. Uh, so what you need is cash flow. Okay. So how do we get cash flow? So you, by making investments. That's the third and other things, other things that don't require my skill set. So that would be the third piece of advice is start investing in real assets. That cash flow, number two that are B, that can appreciate. Three, that are provide tax shelters. Um, and if you look at those three criteria, Bitcoin doesn't cover it. Stocks probably don't cover it. Gambling doesn't. Right.

• 17:08Grant Cardone?

  Um, that one gold doesn't, silver doesn't, uh, bit, uh, real estate, real estate. NFTs don't, yeah. NFTs don't because they don't cash flow. That's why when you invested in NFTs and you're like, okay, they're cool. You're crossing your fingers hoping, but you don't see a check. With the real estate, I'm sending you a check every month. You're like, okay, I just got another check. I just got another check. I just got, like, you don't have to be in mystery. Right. But the most important thing is that people need to like, you gotta, you gotta know that if you're in, you live in America and you're having a money problem, it is not because you're stupid and it's not because you're lazy. It's because you have the wrong information.

• 17:45Lewis Howes?

  The wrong information.

• 17:46Grant Cardone?

  If you're losing at the table. And there's other people winning there. Okay, you just have the wrong data. And I believe that Americans, particularly Americans, have the wrong data about money. That they're financially, they have been, they have, like, there's medical misinformation. There is financial misinformation in the marketplace. That is perpetuated by the banks and the institutions. Because every time you operate under their hypnotism, you benefit them, not your family.

• 18:17Lewis Howes?

  So if someone's got between a thousand and ten thousand, and they're trying to multiply it to a hundred thousand. What would be the steps they would take? How long do you think it would take them to go from a thousand or ten thousand to multiply it? And would you say put that all in your own personal investment? Would you put it, invest in the business that you're in? Would you invest it in other things that cash flow, appreciate and provide tax shelters? What would you do?

• 18:42Grant Cardone?

  If you've got a thousand dollars, I would like just keep, you know, keep investing in yourself until you got another thousand.

• 18:47Lewis Howes?

  Okay.

• 18:48Grant Cardone?

  And, and then invest in yourself, you know, now, now you got two thousand invested in you, go, go, go. You should start making money faster. At some point, you should start, like, every time you make an investment in yourself, if I put fuel in my car, it's supposed to take me further.

• 19:02Lewis Howes?

  Right.

• 19:03Grant Cardone?

  Right, so if I invest in myself, then, and look, you know, there's things I bought that I didn't get a return on right away. But I didn't quit investing in a course or a workshop or training or education because it didn't work.

• 19:16Lewis Howes?

  Or your health or...

• 19:17Grant Cardone?

  I spent seventeen years going to school, none of it was any good for me. But it did teach me, it did teach me how to go to school. You know?

• 19:25Lewis Howes?

  How to study.

• 19:26Grant Cardone?

  How to study, how to go there, how to finish, how to complete a course, like, I completed college. I'm not proud of that, by the way.

• 19:32Lewis Howes?

  You're not proud you completed it?

• 19:33Grant Cardone?

  No, no, because it was stu-, it was ridiculous, I should have dropped out, like, I, I knew it was a bad thing.

• 19:38Lewis Howes?

  What'd you major in?

• 19:40Grant Cardone?

  Uh, majored in accounting, it's a good degree, it's not like just some, you know, business degree.

• 19:44Lewis Howes?

  Right. But you should have dropped out of it.

• 19:46Grant Cardone?

  I should, one hundred percent, because I, I mean, I would still, I would still, I would, well, I'd have a five-year jump on my career. But the problem is I was on drugs, so, so... You know. Physical, actual drugs. If I wouldn't have been on drugs, I would have quit college. Cause I would have had enough confidence in myself. When you're on drugs, you can't have confidence. Cause you know, you know, you're drugged. Right. So everything is second guess because like my self esteem was like, like through, through the basement. And so I'm like, I need to quit college, but everybody around me is, oh no, you gotta finish college, you gotta finish college. I'm like, what do I know? I'm a drug addict. Mm hmm. And if I drop out, I don't have a degree and they're gonna hire me and yeah. I didn't really worry about any of that because you know, I didn't worry about that. I just didn't have the confidence to follow my intuition. You can't when you're.

• 20:32Grant Cardone?

  On drugs. When you're not yourself. So what, what do you do with a thousand bucks, right?

• 20:39Grant Cardone?

  You know, I, I think you've just got to keep investing in you until like, oh, oh, now I'm making $3,000. Okay. Boom. Reinvest all that again. But what we do is we start taking it off the table, right? We say, but we don't invest it. So I think people just need to get on that, that cycle of like, okay, I'm going to keep repeating this activity. I'm going to reinvest some money in myself, go to the workshop or whatever. Monday, I gotta be hustling again. Until, okay, now I got $4,000. Okay. Now I got 5,000. Now the income's starting to pick up. Income has to pick up. In the income should be an indication that whatever you're learning is helping you. That's interesting. Until one day you're like, okay, I have more money here than I can actually. Invest in myself. I can't, uh, like, there's nothing I can go to, to get rid of this money. You need to get rid of that money though.

• 21:22Grant Cardone?

  All my free time is going to my workshops. I don't have more free time to invest in me. Yeah. I'm developing skills, I'm working, I'm earning more. Yeah. Now what's the next step? Yeah. And now, now, now it would be, okay, I gotta spend money on marketing. I wouldn't go make, I wouldn't go look for an investment right now. I'm going to spend money on marketing now. Now, now, now I'm gonna spend money on marketing to get me more leads. And I would, you know, big mistake I made in my career was not spending more money on marketing. Cause you turned what, 50 when you really started investing in? I was 50, I was 51 when we started playing the social media game and, and I was probably 56, 55 or 56 when we started spending money on marketing. Wow. Yeah. 51 when you started doing social media? Yeah, yeah.

• 22:05Grant Cardone?

  And then I should have been spending money, I should have been spending money when I was 25 years old. When I was selling cars. I should have spent money, been spending money on ads. But I was scared, man.

• 22:17Grant Cardone?

  So what made you not scared 25 years later, 26 years later, at 51? I started studying, hey, what do all these successful people have in common? You know, whether it was the mattress dealer, the car dealer, the furniture dealer, or Elon Musk, they spend money, man.

• 22:35Grant Cardone?

  You know, they spend money, they spend a lot of money. And they don't worry about money the way I was worried about it. They use money, you know? They used it, they didn't save it, they didn't hoard money.

• 22:48Grant Cardone?

  And the greatest companies on this planet today, the ones that have just like, some of these companies have lost money for 25 years, look at Amazon. Yeah. Reinvest, 1.7 million employees. When I started, I remember I looked at Ernst Young, I said, I have a buddy that worked at Ernst Young, I said, how many employees you got? He's like, 240,000. Wow. And I'm worried about 10 people? What am I thinking?

• 23:11Grant Cardone?

  So, so when I quit studying individuals and started studying people, everything shifted for me. When I quit trying to be the, you know, when I quit worrying about what Bob was doing, or Pete, or whoever, and started saying, hey, man, what is this big company doing? Because that also relieved me of being competitive with this guy, Pete. And started saying, okay, I'm gonna go do what Coca-Cola does. That's when I bought the plane. Wow, really? Yeah. How old were you when you bought the plane? I was 50, maybe 55, the first one. I bought it because, because I studied what Coca-Cola was doing.

• 23:50Grant Cardone?

  They bought planes. I said, why are they buying planes? Oh, then I learned how they write them off. And then I learned how they trade them every three years. That's crazy. So notice every three years, I'm trading a plane. I'm getting rid of it, replacing it with another one. But what are they using it for? They don't use it for pleasure. They're not using it for Instagram photos. They're using it to go and set up headquarters in other countries. Wow. You know, so, so that's when I wrote, If You're Not First, You're Last, because when I started studying these companies, I'm like, Coca-Cola's everywhere. You can't go anyplace and not see Coca-Cola.

• 24:22Grant Cardone?

  And, and I was, I was like this big. I was always thinking about what can I keep? And they were thinking about how many shells can we get on? How many eyeballs can we see? So that's when, that's when it all clicked for me, you know, and, and that goes back to that thing about the financial misinformation, right? It's like, who am I studying? And, and that's, that's when we started, you know, opened up the funds for, for, I was at, uh, went to New York City to go walk in Goldman Sachs and JP Morgan's offices. I wanted to walk in and see what it was like. These are a hundred, multi-hundred billion dollar companies. Crazy. You know? And I walked in, I was like, oh my God, man. I just, it just all hit me in a second. I've been doing everything wrong.

• 25:08Grant Cardone?

  What were they doing different? They owned the building. They weren't renting the building? They owned the building. Well, they don't care if they rent. They, they could rent it, but they owned it. The elevators were bigger than the studio. One elevator.

• 25:20Grant Cardone?

  And sixty people got on that elevator and went to the, went to the hundred and twentieth floor. And then there was six, six of these elevators. People going up and down. Everybody told me, don't take people's money. Do not let investors invest when you keep the whole deal for yourself. The second I walked into Goldman Sachs. Cause all they're doing is getting investor money. That's all they do. Okay. And the difference is, what I do is, I, I could go to Goldman Sachs. I was there. They would give me money. And I'm like, I'm not going to get money from them. I'm going to do what they do. From individuals? Exactly. From my friends, from people that follow me, from people that support me. Okay? Goldman Sachs will give money to anybody. Right. Okay. They don't know how to go to these people.

• 26:04Grant Cardone?

  They're not on Instagram or Facebook or LinkedIn or TikTok. So I'm going to create a fund where I can tell my audience, hey, Lewis, you can invest with me. I'm going to kick Goldman out of the deal. Or JP or whoever. There, there's a bunch of these, these guys, you know? It's not that they're doing a bad thing or, or anything. I'm not saying they're, they're, they're the devil. But they're close. Okay. Because they, they, they're, they're not going to call you up and say, how are you doing, man? You know, without saying, hey, you got any money to invest? It's just not, you know, that's not what they do. Their, their, their job is to make money, period. So anyway, when I saw that, I'm like, okay, these people are, these are the richest institutions on the planet. They fund everything that happens.

• 26:46Grant Cardone?

  The company BlackRock, BlackRock's gonna be, BlackRock and Vanguard, these are multi, you know, probably gonna be worth 20 trillion dollars each in the next handful of years. They'll own, they, they say they'll own 99% of all the assets on planet Earth, not just in America.

• 27:01Lewis Howes?

  How are they able to do that?

• 27:03Grant Cardone?

  Because, because they scale, right? Because they think, they think big, so they, they, you know, they're funding everything. Everything that happens on this planet from media to pharmaceutical is gonna be funded by those two companies. So, it just, when you're, when you're studying your rich uncle or the neighbor down the street, the, the think is only so big. And then when I started studying these other companies, I was like, okay, this is who, if you wanna create that kinda legacy wealth, and really help a lot of people, cuz they're, they are in a position to help or hurt a lot of people. That's the scale you gotta think at.

• 27:38Lewis Howes?

  Yeah. But it took you really 25 years to get there, to start thinking that way, is that right? Cuz you weren't able to see yourself spending money for 25 years. You were just trying to earn more and more and more.

• 27:50Grant Cardone?

  Yeah, because I was just trying to, because I was, the grind, the grind, the grind was so, it was such a low-level grind.

• 27:58Lewis Howes?

  Let's say you had the right information at 25. Let's just say you had a rich uncle that did what these people did and you got to witness this.

• 28:06Grant Cardone?

  Yeah.

• 28:06Lewis Howes?

  Do you think that you wouldn't have been able to get there faster?

• 28:11Grant Cardone?

  Yeah, 1,000.

• 28:12Lewis Howes?

  Or do you feel like money only comes to you when you're ready for it?

• 28:15Grant Cardone?

  No.

• 28:15Lewis Howes?

  When you're ready to make it, and when you're ready to take on the risk or the responsibility?

• 28:20Grant Cardone?

  Sabrina will never make the mistakes I made, okay? Because she won't, she won't get in the wrong car. I got in the wrong vehicle. I didn't know. The vehicle I got in when I was 28 years old, I could actually make 100 grand a year doing this. My daughters will never get in that vehicle.

• 28:36Lewis Howes?

  What would they do?

• 28:37Grant Cardone?

  They'll be like, I'm not getting in a hundred thousand dollar ride. If they can't bring me, they're, they're gonna be like, hey, if this doesn't have a billion dollar possibility? They're gonna pick that this is the wealthy, they they put their kids, their kids see things differently. If they're not ruined.

• 28:54Lewis Howes?

  Right.

• 28:55Grant Cardone?

  You know, if they're not completely ruined and scathed by having whatever they want. Then they'll see, they'll see, they'll see opportunities different.

• 29:03Lewis Howes?

  Yeah.

• 29:04Grant Cardone?

  You know, and and but when when you see the possibility, then you're like, I'm not gonna get in that car, that car, that car. I'm gonna get, I'm gonna get, I'm gonna get in a spaceship. So if I was 28 again today, I mean, I would know what what industries to pick.

• 29:18Lewis Howes?

  Top three industries to pick.

• 29:20Grant Cardone?

  Uh, well, got hedge funds have to be one of them.

• 29:22Lewis Howes?

  Really?

• 29:23Grant Cardone?

  You, you, you, advertising and marketing's gotta be a space to be in.

• 29:26Lewis Howes?

  Mm hmm.

• 29:29Grant Cardone?

  And probably, you know, something to do with healthcare. If I could scale healthcare. If I could scale, scale the organic, uh, um, alternative medicines. Um, you know, so those are three massive spaces, maybe, maybe financial too. The, the financial world, you know, in the next 30 years, we're probably gonna have a

• 29:51Grant Cardone?

  a disruption of the dollar.

• 29:52Lewis Howes?

  Right.

• 29:52Grant Cardone?

  And and the way money's, maybe we're a cryptocurrency, you know, environment in the future.

• 30:00Lewis Howes?

  Yeah.

• 30:01Grant Cardone?

  So any of that, any of that's gonna happen, you know, um, but, but there, the rea, the reason I would go there is like, like Jeff Bezos. When I, when I saw the first interview with Jeff, when he was saying he was studying algorithms. I think he was, he was at one of the big firms selling stocks.

• 30:17Lewis Howes?

  Before Amazon.

• 30:18Grant Cardone?

  Yeah, before Amazon. And then he saw some, he saw something came across his desk where there was a spike in internet activity. Eyeballs going to the internet. That's when he said, I'm gonna go do Amazon. And he followed traffic. I didn't ever follow traffic. He followed scale. He followed scaling possibilities. And then what did he do? He followed this traffic, the possibility, then he invested in the possibility. And then he went into debt on the possibility and then he was willing to not get paid any money.

• 30:50Grant Cardone?

  But what did I do? I need money today. I gotta have money this week. I need to have a little more money next week. And if I get a little more money after that, I'm gonna save it all. And then I'm gonna go do that again. And I'm gonna feed the bank. And I'm gonna keep feeding the bank. I don't, I don't even know how much money the bank's made off of me for 25 years. We don't know anybody that works harder than Grant Cardone. And as soon as he gets a bag, he brings it to us. What do they do? Hey, y'all wanna borrow this money? Now, repeat that 300 million times.

• 31:16Lewis Howes?

  Wow.

• 31:17Grant Cardone?

  And that's the American people.

• 31:19Lewis Howes?

  What about a family that's thinking, you know, I really feel comfortable having six months to a year of savings because I got kids, I got, you know, the rent, I got the, all the bills.

• 31:29Grant Cardone?

  Yeah.

• 31:29Lewis Howes?

  What do you, what do you say to someone who's like, you know what? I see where you're coming from, but maybe I don't feel that comfortable yet.

• 31:34Grant Cardone?

  Well, then, then keep, you know, money, if you think money's gonna save you, you know, you're just, again, they're stacking, they're stacking information on top of bad information, okay? You know, the money that you have saved in the last six months has probably dropped 11%. So the money that you have, you got 100 grand. I gotta have six months of savings. I need, you know, 4,000, my bills are four or 5,000 bucks. I gotta have 30 grand in the bank. Gotta have 30. But they really have 180. So first of all, I guarantee they have more than six months. And they don't even know it. Because they're living out of terror.

• 32:08Lewis Howes?

  Right.

• 32:09Grant Cardone?

  This is not logic.

• 32:10Lewis Howes?

  Right.

• 32:11Grant Cardone?

  You say it's logic. I need six months, but you got three times more than you need.

• 32:16Lewis Howes?

  Sure.

• 32:17Grant Cardone?

  Number one. Number two, you've never had an emergency that costs you 30 grand in your lifetime. Very few people ever had that emergency. Everybody hears about, oh yeah, my guy got into a bad, this happened, blah, blah, blah.

• 32:28Lewis Howes?

  Car accident or this.

• 32:28Grant Cardone?

  But if you had assets, if you'd been investing in assets, you can always go use those assets for collateral to solve your cancer surgery.

• 32:36Lewis Howes?

  You can get a loan out from the bank.

• 32:37Grant Cardone?

  100%. Or if you just took the money that you earned and keep reinvesting in assets that pay you, not assets that you wish one day will pay you, but assets that pay you every month. If you keep investing in that asset class, one day your cash flow will be your emergency account. My, my emergency account last month paid me a million six. My cash flow, my free cash flow.

• 33:03Lewis Howes?

  That's crazy.

• 33:04Grant Cardone?

  That's no work involved. That is not one second of one day.

• 33:09Grant Cardone?

  Okay, that was, and that happens every single month in my place. But that's, that's been because I made a bunch of investments for the last, you know, 25 years. Right. End of every year, I dump all my cash out every year. I'm like, you need to get as close to zero as you can. And replace it with assets that, that in January, if I dump out in December, January, I want a payment from that. It doesn't have to be a big payment, just needs to be a drip off that asset. Something, yeah. So I'm gonna go, I'm not gonna buy a cup because the cup won't pay me. So in December, I had a bunch of money, boom, I'm like, make a deal, you saw, you were in it, yes, a couple of days ago. Yeah, yeah. You bought that house. Take that cash, that garbage that you have, I already had a surplus of money.

• 33:54Grant Cardone?

  So if I can't buy two of these, I'm not gonna buy one of them. If I can't write off some portion of it, I'm not gonna buy it. If I can't do it out of passive income, I'm not gonna touch it. Interesting. So those are my, those are my criteria for making investments, right? And it needs to cash flow. So I took a bunch of this cash that was sitting here, just deteriorating, not providing me with safety, and took it and put it into this asset. And people are like, are you, you're ridiculous, you paid that much money for that thing? Okay, we'll see, you know? So I, I buy this thing, this thing will provide rental income, I think this year I'll make three million bucks on this deal. Wow. In cash flow. And how much do you have to put down, you need to buy the whole thing? Well, I paid cash for this asset.

• 34:35Grant Cardone?

  So, so, but the reason I did it is not because this is a great deal, but, but this is a terrible deal. Keeping the cash. Keeping the cash is garbage. This, this Malibu house is probably one of the worst investments I ever made. Why? But, but I had a bunch of surplus cash, I'd already bought, in December, we bought, uh, almost 2,000 apartments. If I could have got another apartment deal, I'd have bought another apartment deal with a 40 million, but I couldn't. You couldn't find one. I couldn't find another deal, okay, I still had this money left over, end of the year, it's just a thing that I do. End of the year, dump out. Literally like flush the toilet on your savings. So every day I look at my savings accounts, okay? It's not because I'm worried about any more money anymore. I, I know for sure the money's going down in value. Everybody knows that this year.

• 35:19Grant Cardone?

  Your money is depreciating, right? It's dropping down in value. What you were told that is a hundred grand is not a hundred grand. The bank's not even telling you the truth. It's a hundred less eleven thousand. It's eleven percent right now? Could be thirty-four percent less. Some people think it's going down thirty-four percent. That's crazy. But you're going to still see a hundred because this is invisible taxing, right? It's inflation. So I know that. I know it's not a hundred. So when you guys look at your, I got a hundred and eighty thousand. You're lying to yourself because you, because you're not, you're not doing all the math on money. This is why Mike Saylor went and took all that money he had and invested in Bitcoin. Bitcoin, yeah. Because he's done the research. So I would listen to him and I'm not saying you guys should go buy Bitcoin,

• 36:02Grant Cardone?

  but I'm not buying Bitcoin at that, at those levels. Okay, I'm buying assets that can provide you with more cash, with more income. Maybe I should be buying Bitcoin, I don't know. But anyway, so I dumped this out, I dumped this for now. I've been, I've been shopping this piece of real estate for nineteen months. I've been working this deal for nineteen months. So I'm not being like, okay, I just gotta go buy something. I'm not going to do that. But I'm trying to get rid of this cash to go into an asset that has the potential to go up in value over time. I dump out in January, okay? I do three webinars. That's why everybody wants to know, man, what's the rush to make more money? Because I'm broke, man.

• 36:41Grant Cardone?

  And I got a new house. Right. You got, you got bills to pay now, you got expenses. So January first comes, I've done three webinars already to start filling this up again.

• 36:52Grant Cardone?

  Right now, if I, if I walked into January first with forty million bucks sitting in a bank account, did I? You're not hungry. What's the rush, bro? You're not hungry. Yeah, let's plan, let's do some planning this year.

• 37:03Grant Cardone?

  But what I do is I dump out. So every year for the last fifteen years, every January, I end up with more assets. I go broke over here and I go up over here. What are the top assets that will make money for you beyond real estate, do you think? Uh, let's see, but yeah, I mean, I mean, that's my deal that, you know, you could buy mutual funds and you can buy, you know, go, go feed Vanguard and go feed the Blackie Stones and, you know, they own everything, dude.

• 37:29Lewis Howes?

  Right.

• 37:29Grant Cardone?

  You go make a bet on Disney, you know, um.

• 37:32Lewis Howes?

  So you could buy stocks, you could buy funds.

• 37:34Grant Cardone?

  Yeah, you could buy gold and silver. Gold is dead. Gold is, gold is a terrible investment, has been for 10 years. Anybody says it's a good investment, just look at the chart for 10 years. It's, it's down this year. We got ma- major inflation. It's supposedly the great inflation hedge. We have major worry about inflation and gold went down.

• 37:51Lewis Howes?

  Yeah.

• 37:52Grant Cardone?

  So you can go buy crypto, but you're gambling.

• 37:55Lewis Howes?

  Right. What would be, what would be your case for crypto? Let's say, let's say you had a billion dollars in Bitcoin and you had to make your case why this is an amazing investment.

• 38:05Grant Cardone?

  Yeah.

• 38:05Lewis Howes?

  Obviously that's not your thing.

• 38:06Grant Cardone?

  Yeah, no, but I'm studying, like, like I'm studying this whole thing. I'm, I'm very interested in the space, right? So I, I have, I, what do I have, I have probably six million dollars in Bitcoin.

• 38:17Lewis Howes?

  In Bitcoin by itself.

• 38:18Grant Cardone?

  Yeah, somebody gave me some.

• 38:20Lewis Howes?

  Right. I remember this was like four years ago, wasn't it? Three years ago?

• 38:22Grant Cardone?

  I still have that.

• 38:23Lewis Howes?

  I remember you said you got paid, you got paid in Bitcoin.

• 38:25Grant Cardone?

  Yeah, exactly.

• 38:26Lewis Howes?

  And you said, I'll take your money in Bitcoin and whatever crypto or anything.

• 38:29Grant Cardone?

  I'll ta- I'll take whatever.

• 38:30Lewis Howes?

  And how much did you get when you originally got Bitcoin?

• 38:32Grant Cardone?

  Hundred pieces.

• 38:33Lewis Howes?

  Hundred pieces at 500 bucks is what it was?

• 38:35Grant Cardone?

  Yeah, so that's, well, that's worth 40, you know, whatever it is today. I don't know.

• 38:40Lewis Howes?

  So is that 50 grand? Is that what it is? 50 grand you got?

• 38:43Grant Cardone?

  No, it's five million dollars.

• 38:44Lewis Howes?

  Five mil- but what did you get when you got it? How much was it?

• 38:47Grant Cardone?

  It was 50 dollars, a hundred pieces. It was 500 dollars and there was a hundred pieces. So whatever, 50 grand.

• 38:52Lewis Howes?

  50 grand. So you got 50 grand for some product you had or something or some event, whatever.

• 38:57Grant Cardone?

  Yeah, it was a speaking gig, actually.

• 38:58Lewis Howes?

  Speaking gig?

• 38:59Grant Cardone?

  Yeah.

• 38:59Lewis Howes?

  And now it's worth?

• 39:00Grant Cardone?

  And then, and then when it hit 30,000 again, I bought some more.

• 39:03Lewis Howes?

  Okay.

• 39:05Grant Cardone?

  Uh, because I'm starting to like, okay, this thing could happen. Okay, 28 million pieces, you know, they're never gonna make more.

• 39:14Grant Cardone?

  It is not, to me, it is not an inflation hedge. What is it? It's, it's, it's just a place to store. It's an asset store. It's, it's, it's a, it's not a currency. I don't think it's a currency because currency comes from the word current. It means it moves and, and I don't see this moving. I see this as a, a storage. You know, I see this as something that could one day maybe replace gold as a, as a standard. We're certainly going to move closer to digital universe and money than we are gold standard. We're never going back to the gold standard. Well, if you have a lot of it, you gotta be promoting it. I've never, I'm 63 years old, never, never had any gold in my entire life. I've never had a gold block, gold. Unless you have maybe a, a chain or something.

• 39:58Grant Cardone?

  I got a chain, I got a little chain, I lost that, you know? I don't understand it. I think there's more people playing the Bitcoin game than they, than there are people playing the gold game. Right. But anyway, um, so the case for Bitcoin is it's limited, you know, it's, it's, you know, hopefully they're not going to make any more. That, that's what they say. It is a ledger. I like that there's millions of computers backed up saying, hey, this is, this is what it is. You know, and I, I don't completely understand it. But it's not paying you a dividend. But that's what I don't like. No cash flow. Okay, now I'm in a position, I don't need more cash flow. You can't, I don't know how to spend a million six a month.

• 40:35Grant Cardone?

  Plus, plus I have the discipline to go make more money. It's not like I quit working. So. Do you have a goal of how much cash flow you want? No, I, I have a goal, I have a goal, well, the, the business, not the real estate. Yes. The business last year made, I mean, it made eight million a month. Wow. Okay, so. This is on your, the educational side of things, the events, the books. Probably eight and a half. Consulting, coaching, events, books, everything in there. Gross income, a hundred and 10 million bucks last year. Amazing. Yeah, no, from, dude, I remember when I couldn't make a hundred grand in a year. Wow, how does that feel?

• 41:13Grant Cardone?

  So, unbelievable, dude. I mean, today, I woke up today, Jared hits me today, he's like $643,000 today. That's crazy. Insane.

• 41:25Grant Cardone?

  Insane.

• 41:25Lewis Howes?

  When was the last time you made a hundred grand in one year? That you're in the hundred to a hundred to a two hundred grand.

• 41:31Grant Cardone?

  I mean, I don't know. I don't know, you know? But I remember when I, I remember when that was my goal, Louis. My goal was to make a hundred grand in a year and I wanted $10,000 in passive income. I said, dude, if I can make a hundred grand a year and $10,000 is passive income, I'm set.

• 41:47Grant Cardone?

  You know? So, so like this, this all is a bit of a dream to me. Like it's not like, you know, I never thought I would do this. I never even thought about these kind of numbers.

• 41:58Lewis Howes?

  1.6 million a, a year?

• 42:01Grant Cardone?

  In the passive income.

• 42:02Lewis Howes?

  A month?

• 42:03Grant Cardone?

  A month.

• 42:03Lewis Howes?

  A month?

• 42:04Grant Cardone?

  That's passive.

• 42:05Lewis Howes?

  That, that's just money. That's not you working.

• 42:07Grant Cardone?

  No, no, no, that's not a new real estate deal. That's not, that's not investors. Okay. My, so back to the goal, what's the goal? My goal, we, we paid out $3 million a month last year to investors. That's the thing I'm most proud about.

• 42:18Lewis Howes?

  That's pretty cool.

• 42:18Grant Cardone?

  The thing, that and what we do with kids is like the two, two things that I just trip on. I want to send out at least $30 million a month. We sent out 36 million last month, uh, last year.

• 42:30Lewis Howes?

  You want to do that every month?

• 42:31Grant Cardone?

  I want to do that every month.

• 42:32Lewis Howes?

  Wow.

• 42:33Grant Cardone?

  And when I get to 30 million, I'm going to go to 300 million a month.

• 42:36Lewis Howes?

  Wow.

• 42:37Grant Cardone?

  I'm going to send out 300 million a month. I want, I want 10 million investors. And I want 10 million investors, I want to send more money out than I've ever made personally.

• 42:49Lewis Howes?

  A month.

• 42:50Grant Cardone?

  So I'm going to flip this whole thing. I'm going to go from the kid that was worried about, the kid that, you know, grew up in a good household, became a drug addict, then he became a salesman. Everybody knows I'm this guy always hit the link, hit the link. You know, you guys are always freaking trashing on me because, you know, he's always selling something. I'm going to flip that whole thing to where I'm always sending people money.

• 43:14Lewis Howes?

  Hmm. How does it feel for you to know that there's money going out? Cause I think it comes out in like the fifteenth of every month.

• 43:19Grant Cardone?

  Fifteenth of every month, bro. I get an email, you get an email?

• 43:22Lewis Howes?

  I see my statement.

• 43:23Grant Cardone?

  When you see yours, I get mine.

• 43:24Lewis Howes?

  Yeah. How does that feel knowing when you receive your 1.6 million, you're also, however many thousand people that are invested in you.

• 43:32Grant Cardone?

  Yeah.

• 43:33Lewis Howes?

  Are also getting a check that day. How does that feel?

• 43:34Grant Cardone?

  I, I call them and say, hey, how much do we send out?

• 43:38Grant Cardone?

  So, most important number I have, most important number, every day I get, how much cash do I have? Second most important number is what we've sold each day. And the third one is, how much we sending out this month? That's pretty cool. Yeah, I, I, I look, how much I get, I look at last. Cause if everybody else is winning, I know I'm winning. You're getting big, yeah. You know, but the thing that, and the thing that makes me happiest is like, I know people can't lose with me. Why is that? Well, the, the real estate, it can't go away. You know, Bitcoin could go to 10,000 tomorrow. My real estate cannot go to 10,000. It just, the value of the real estate is the value of the real estate and supported by income. Right? So this isn't a house, the Malibu house, the Malibu house could go down in value.

• 44:23Grant Cardone?

  But it's still gonna rent for 20 grand a night. It doesn't matter, dude, like, you wanna, you wanna be in that house, in that location, on that beach. You wanna bring 12 other people to stay there, you're gonna pay 20 grand a night to be there. It doesn't matter whether the house is worth 40 million, or 38 million, or 32 million, or whatever. You're gonna pay for the house. You know, so as long as I got income, income allows you to, income and time allow you to keep something. It's paid for, I paid in cash, so there's no, there's no debt issue. I have my other house in, in Miami, it's paid for, you know, so I bought two houses last year. It's crazy. It's insane, dude. It's crazy, man. You know, so, and I'm the guy that says, don't buy a house. He won't even take his own advice.

• 45:08Grant Cardone?

  Oh, I am taking my advice. But at this level, you can buy what you want, cause you got the cash flow to come in. Like, like I am taking all my advice, I'm not ignoring my own advice, you know? So, so I'm not violating any of my rules. If you can't buy two of them, then don't even think about it. Number two, if you can't pay for it in cash, don't think about it. Doesn't mean you gotta pay for it in cash, it just means you need to be in that position. If you want a nice watch, be able to buy two of them. If the watch is 40 grand, you gotta build, you gotta have 80 grand. It needs to be in cash, and it should be from passive income cash, not earned income. Why is that mindset, you need to be able to buy two of them? If you can buy two of them, dude, you're probably cool. So, then, then you don't ever, like, like, when do you spend? Somebody asked me the question once, hey man, when's it alright to spend, a rapper. Hey man, when's it alright to be stupid?

• 45:52Grant Cardone?

  But when you got stupid money, you can be stupid. Yeah, what is stupid money? Well, stupid money ain't earned income, ever.

• 46:00Grant Cardone?

  Even if you made 10 million dollars. I don't care how much you made. If you made 10 and paid 5 to the IRS and you got 5 left, you don't spend that. I'd never spend that money, ever.

• 46:10Grant Cardone?

  So, so this is, I never, ever, ever, ever, ever, ever, ever spend earned income. Really? Never. So, my earned income, okay, if I traded time for it, my earned, I never spend a penny of it. Right. Okay. Okay, now what I do is I invest all of the earned, whatever's left over after the IRS. So the IRS is gonna bang me right here. I invest all of that, 100% of this is invested. I save none of it. I invest this in a real asset that will pay me cash. And it's gonna give me a drip. Right? It's gonna give me a little drip of cash. So maybe this is a million dollars, so this pays me, let's say it pays me 100 grand a year. I can spend this. But I can't spend, I can't spend that now

• 46:54Grant Cardone?

  because it's not spendable. This is illiquid. The asset you can't spend. Can't spend it, can't touch it, can't have it stolen from you, taken from you, you know? But it's kinda hard to make it go away. Sure. Right? I do need to fund it, need to, you know, this is what the Bitcoin people, Mike Saylor's gonna say, "Yeah, but you got property taxes, you got maintenance." "Oh, yeah, I know, but I also got income." Okay, I don't have any, yeah, I got cash flow, right? So I can keep it, so I get a drip. Now, the drip is how I live. Like, if I wanna buy a $100,000 watch, good. Okay, I can buy 100, as long as I got 200 grand. Right. So, and it's alright to do stupid stuff, but here, when your money is having little babies, not when you're up there on your legs and busting your knees up, doing your song, because one day,

• 47:39Grant Cardone?

  he's 29 right now, nobody, like, I know you think you're gonna last forever. Look at a lot of these guys. Nobody lasts forever. So what, what I wanna do is I wanna position him, I say, "Look, in the next 10 years, if you retire when you're 39, or 49, I want you to go from being..." You know, tearing up your space, making big money in your space. And the moment you transition from rapper.

• 48:08Grant Cardone?

  And become nobody, we're gonna click a switch and you're gonna be a real estate mogul. Okay, so, so my goal for him is, I said, look, what do you make, and I, and I picked the number, he's like, dude, you just, you just told me what I made last year. Without knowing what I made. And I hit the number almost exactly. Figured out how many days he did, figured out what he was getting paid. And endorsement deals, everything else. I said, look, I said, when you're forty nine years old, bro, you could be worth two hundred million bucks, right over here. If you put this much in every year. If you just do what I tell you to do, you go work a gig, they pay you a hundred and thirty thousand, you take sixty grand, park it. Wednesday night, do another deal. He's like, what am I gonna live on? Bro, you're gonna live on deals. So, nobody's gonna know what happened to you. They're gonna be like, hey, man, he ain't, he ain't, the savage ain't showing off anymore, man, you know?

• 48:52Grant Cardone?

  So, I said, yeah, but, bro, you're gonna go from. You'll show off in a bigger way. Bro, you're gonna show up as a real estate tycoon, you're gonna be, one day, you're gonna show up, it's gonna be, it's gonna be two thousand forty two. And you're gonna have hundreds of millions of dollars of properties that are paying you every month. You don't have to go work for that. You're gonna step from this one, A-Rod talked about this to me at the, at the growth conference. He's like, I knew my earning capacity was gonna go to zero with the Yankees. At some point. At some point. Everybody's earning capacity is depreciating, right? So, at the beginning, it goes up, like, yours is going, still going up, right? Yours is still going up. At some point, it'll plat, it'll hit the top, you'll lose interest, maybe not wanna do it anymore, whatever. And then it's gonna start slowly going down until you're just not a thing anymore.

• 49:35Grant Cardone?

  And some younger Lewis Howes is gonna come up and replace you, or a bunch, or technology, or whatever. And your earning capacity is gonna go down. While it's going down, on the way up, you should be planning for that going down and collecting assets over here.

• 49:49Grant Cardone?

  So, that's why at the end of each year, like, if people could do this, at the end of each year, start a new year with more assets and no cash. And do that every year, year, two years, five years, ten years, twelve years. Like, if I had advice for somebody, I'd be like, man, don't just worry about this year. Start collecting a little bit of assets this year, another one next year. You, you don't have to own it all, like the way you're doing it with me. Find somebody that you trust, somebody that's invested, man, and just keep getting rid of cash. Right. Because, you know, every time I get rid of this money. See, every time I get rid of this, let's say it's, uh, let's say it's a hundred grand. Every time I get rid of a hundred grand, a hundred grand buys me $400,000 worth of real estate.

• 50:34Grant Cardone?

  Right?

• 50:35Lewis Howes?

  Because you only have to put 20% down.

• 50:36Grant Cardone?

  Yeah, because I'm using leverage. So I'm taking the hundred that's going down in value.

• 50:40Lewis Howes?

  Uh huh.

• 50:41Grant Cardone?

  Maybe 15 or 20% a year.

• 50:45Lewis Howes?

  You're putting in the 400,000 in real estate.

• 50:46Grant Cardone?

  I'm going up.

• 50:47Lewis Howes?

  And this is going up in value.

• 50:48Grant Cardone?

  Well, this is good for me because inflation, if you own real estate, you want inflation.

• 50:53Lewis Howes?

  Right.

• 50:55Grant Cardone?

  I want the materials to cost more. I want the cost of glass to go up. I want, I benefit from this. I want rent to go up.

• 51:01Lewis Howes?

  Yes.

• 51:02Grant Cardone?

  So like not everybody's.

• 51:03Lewis Howes?

  You don't want inflation if you have cash.

• 51:05Grant Cardone?

  If you have cash, you definitely don't want inflation.

• 51:07Lewis Howes?

  Interesting.

• 51:08Grant Cardone?

  Okay, because it's going down in value even though the bank might pay you more. Now what we got right now, what's going on right now is a really freaking weird deal because the banks aren't paying you anymore and it's going down in value. So the value, the dollar's going down and they're not paying you anything at the bank. So you're just getting double whammy with no chance.

• 51:24Lewis Howes?

  Why is it important for people to be investing in real estate now? Like if you could do it now and should they do it on their own in terms of like, okay, I'm going to buy uh, my own apartment building or my own house and do kind of the Airbnb thing? What about that strategy?

• 51:37Grant Cardone?

  It's good, it's good, it's a good, but, but you, you just went from having a job to a second job.

• 51:42Lewis Howes?

  Because now you're managing the property.

• 51:44Grant Cardone?

  You're managing it, you're handling problems, you're collecting rents. That's another job. Actually, that's probably not going to be even included as passive income.

• 51:51Lewis Howes?

  Interesting.

• 51:52Grant Cardone?

  So there's a lot of people, multi-level marketing that say that they have passive income. I'm like, that's not passive income. That's residual income, not passive income.

• 52:00Lewis Howes?

  What's the difference between passive and residual income?

• 52:02Grant Cardone?

  Passive income is I make an investment and somebody sends me a check. Uh, residual income, and it could be residual. It could be repeating, recurring, right?

• 52:10Lewis Howes?

  Right.

• 52:11Grant Cardone?

  But if I, if I go collect the rent, paint the place, put in the tenant, that's not passive. That's active income.

• 52:22Grant Cardone?

  I had to rent it. I had to collect it. You're trading time for money. You had to market it. You had to do all these things. What you get from me is passive. You, you, you know, you, you, you don't decide what color the paint on the building is. No. You don't, you hadn't even been to the building. No. I can't believe it's the fifteenth again. Right. That's passive income, right? Dividend income is passive income. You, you invest in Apple computer and they send you a check. But if you have to work for it, it's not passive. No. So the CEO of Coca-Cola made fifty million bucks last year. Lot of money, right? Okay, that's earned income. Government's gonna take half of it. Warren Buffett invested in Coca-Cola. He was paid five hundred and eight million. Come on. Last year. That's passive income. As a dividend? Yes.

• 53:07Grant Cardone?

  And he doesn't have to pay tax on it? Now, you know how many people on the internet want to be the boss? A lot. Dude, the boss don't make any money. The investor does. Don't be the boss. Don't be the CEO. This is, there's so much confusion in the marketplace. Be the investor. Yeah. Just invest. And what does Warren do? Warren is how I got in real estate. I started buying real estate because I studied, studied the old man. What do you? The old man, when, when, when I would read, well, the old man's only invested in stocks, right? I'm like, I'm not gonna do stocks because I don't like them. But what I wanted to learn from Warren Buffett, what, what was he doing? What was the consistent patterns of what he invested in? All companies that were, had been around a long time. He did not buy the cheapest company.

• 53:53Grant Cardone?

  He never looked for what my uncle looked for. He didn't buy low and sell high. What was he doing? He bought fair value. At a fair price. He bought the best quality at a fair price. He didn't look for the lowest price. He wasn't looking for the, the day a stock went down to one dollar. He never done, he's never done that. He invest in companies that all cash flow. Leaders in their space. Coca-Cola, C Can- Candies, um, Apple Computer. He didn't buy Apple Computer for years until he understood that Apple Computer was a cash flow company. Hmm. Because of iTunes. Wow. That it wasn't a computer company. It was a cash flow generating machine. When I read that,

• 54:37Grant Cardone?

  I'm like, dang dude, everything he buys is really real estate. You see? So I'm like, okay, I can't get the, I cannot buy a big enough position. I'm not rich enough to get a big position at Coca-Cola. I don't get on the inside. I'm a little guy, right? So I'm never gonna get access to Wall Street. Goldman Sachs ain't gonna call me and say, hey, we got this deal going, man. It's gonna be the next Coca-Cola, right? I'm never gonna get that call. So what can I buy? This like Warren? Oh, real estate, man. I can buy the 26 units in San Diego, because I know the neighborhood. I grew up there and, and I spent some time there. So I know that. So I can buy that. I can go to the bank. I can get a good loan on it and it cash flows. And, and, and that's how I started buying real estate because Warren,

• 55:21Grant Cardone?

  he bought for the long term. He bought great locations, great properties. Fair price. He, he's never managed anything. He's not the CEO of the company. He's not a manager. He's not a CEO. He never gets rid of the, the employees that are there. And I was like, man, what are you doing, dude? He's not the salesman, but he is a promoter. So when I started watching what his moves, he's on TV all the time and he takes big positions, giant positions, not little ones. That, all that changed everything for me. I quit buying this and a little bit here and a little bit there. It's called diversification. I quit doing that when I watched Warren. Warren is not diversified.

• 56:06Grant Cardone?

  I think four investments gave him 70% of all his returns last year. Wow. Yeah. And if he wasn't so rich, he'd probably only own three or four stocks. But he's got a, he, he, he's so, there's so much money now. Elon's another guy, never diversified. PayPal was his only investment. When he sold PayPal, he only has three investments today and no homes and no cash.

• 56:31Lewis Howes?

  Really?

• 56:32Grant Cardone?

  No cash.

• 56:33Lewis Howes?

  Oh, he doesn't own real estate or he doesn't own his home?

• 56:36Grant Cardone?

  He doesn't own his homes. He's all in, man.

• 56:38Lewis Howes?

  Yeah.

• 56:39Grant Cardone?

  But that's not the advice our parents gave us or our schoolteachers.

• 56:42Lewis Howes?

  Right. Where is housing going to be in the next eight to 10 years, do you think?

• 56:45Grant Cardone?

  It's gonna be, it's gonna have people in them and it's gonna be more expensive. And I think people are gonna be more renters than they're gonna be owners.

• 56:54Lewis Howes?

  Why is that? Cause it's gonna be too expensive to own?

• 56:56Grant Cardone?

  Too expensive. So wealthy people are buying all the housing stock in America. The other thing that since the last time I was here, we've had investors. Forty percent of all the homes in America now are owned by investors, the single family homes. And that's going up.

• 57:10Lewis Howes?

  Wow.

• 57:11Grant Cardone?

  So in 2019, forty-four percent of all the single family housing in America was owned by an investor, a guy like me.

• 57:18Lewis Howes?

  Wow.

• 57:19Grant Cardone?

  That bought it to rent it out, not to live in it. That's, that's three years ago. Covid changed everything. So now, now you have more people buying real estate to Airbnb it. Great, great idea, but you're, you're working, okay? Two, you're dependent upon one door. So I gotta collect the rent, you know? So like you're, you're invested, how many funds are you investing with me?

• 57:44Lewis Howes?

  Three or four.

• 57:45Grant Cardone?

  Yeah, so you, you, you, you have hundreds of units that pay you. Not a few.

• 57:50Lewis Howes?

  Right, I might be in five now, actually.

• 57:51Grant Cardone?

  Yeah, yeah.

• 57:52Lewis Howes?

  Last year.

• 57:52Grant Cardone?

  Yeah.

• 57:53Lewis Howes?

  Calling me up the last month, say, get rid of your money.

• 57:55Grant Cardone?

  Get rid of it.

• 57:58Lewis Howes?

  What happens when 90% of the housing market is owned by investors and not by people that own it themselves to live in it?

• 58:06Grant Cardone?

  People are gonna look for, um, I mean, you know, it's happening right now, it's just unfortunate.

• 58:10Lewis Howes?

  Is the price is gonna go through the roof, is it gonna be?

• 58:13Grant Cardone?

  Well, I don't, I don't know that the single family, will it go through the roof? I mean, it, it's, you know, I mean, it's already going through the roof. It's like, you know, it's crazy what's going on. But if you go to Singapore, it's not crazy.

• 58:27Lewis Howes?

  Right.

• 58:28Grant Cardone?

  The rents. We went to Singapore in 2019. We came back, me and Elena, said we need to buy everything in sight. In America. On America. Yeah, we went to Sydney, Australia. I'm like, Elena, we just need to buy, because everywhere we go, we shop real estate. Why is that? Because America's on sale. Hmm, because it's so expensive. So you guys think it's expensive here, okay? So like, California, right now, California is making Arizona go through the roof. Because people are leaving the state of California. They're migrating out because of your tax policies. And Texas, and yeah. Or they're going to Texas, or they're going to Montana, or they're going to Utah, okay? California, your Governor Newsom, this year was nominated as the number one real estate agent for the state of Florida.

• 59:15Grant Cardone?

  Because that's what he's doing. The tax policy drove me out of this state nine years ago. We have 800 employees in Miami. Between Miami and the real estate, there's 800 employees. None of them live in California. If they would have dropped taxes here rather than raising them, I'd have 800 employees in LA.

• 59:34Grant Cardone?

  All my cars would be here. 800 employees in their cars. 800 employees would be eating in restaurants here. But what did we do? They raised the taxes. We go over there. We take all the tax savings, reinvest in the business. The business gets bigger and better. And I'm not going to give, I'm not going to give our Governor, Governor DeSantis credit for it, because I got there before he was there. So I'm just going to give credit to the insanity of California. Right. So what's happening now is Arizona prices are going up, because California people are going over there. Taxes, prices, everything. So the guy in California sells his house for a million six, walks into Arizona and says, this is a steal at 800. Last time it traded was 400. He thinks it's a steal because it's half price to what he left. And that's what people do. They migrate, start moving around.

• 1:00:17Grant Cardone?

  That migration's happening. New York City's migrating to Florida. California's migrating east. So, but, but the problem is, you know, with people leaving California, you would think prices would fall, but they're not. They're not, because wealthy people are walking in saying, I got all this cash. Cash is worth nothing. I'll buy a second home. Crazy. This is emotional. This is not logical, by the way, what's happening.

• 1:00:41Grant Cardone?

  It's not emotional. It's not, it's an emotional decision to say, I'm gonna get rid of my cash and I'm just gonna go buy another house.

• 1:00:48Lewis Howes?

  I got a question about, every time I've had you on, I think the last three or four times, I've asked you about your, your goals with your assets. I think one time you came on, I think you were at like 90 million or something, or maybe it was like 290 million or 90 million in real estate asset holdings.

• 1:01:04Grant Cardone?

  I think we were buying a deal. I was buying a deal in Houston for 90 million bucks.

• 1:01:08Lewis Howes?

  Yeah, but you only, you didn't have more than 400 million, I think. I can't remember if it was under that total.

• 1:01:13Grant Cardone?

  At the time, you mean that one interview where you challenged me?

• 1:01:17Lewis Howes?

  Yes.

• 1:01:17Grant Cardone?

  Yeah, so at that time, I think we had.

• 1:01:20Lewis Howes?

  This is at two places.

• 1:01:21Grant Cardone?

  Maybe 400 million dollars for the assets.

• 1:01:23Lewis Howes?

  Right, and now today?

• 1:01:25Grant Cardone?

  Four billion.

• 1:01:25Lewis Howes?

  Four billion.

• 1:01:26Grant Cardone?

  Yeah.

• 1:01:27Lewis Howes?

  I remember challenging you being like.

• 1:01:28Grant Cardone?

  You did, dude.

• 1:01:28Lewis Howes?

  Being like, why not go to like 900 million?

• 1:01:31Grant Cardone?

  Why not 10, you said, why not 10x that?

• 1:01:32Lewis Howes?

  Yeah, yeah.

• 1:01:33Grant Cardone?

  And I said, I got a deal, I'm doing a deal, it's 90 million bucks, it's scary, I was scared. I'm always scared in all these deals.

• 1:01:38Lewis Howes?

  Yeah.

• 1:01:40Grant Cardone?

  And, because you're doing it for the first time, you, you know, it's like the roller coaster, right? You're like, oh my god, this is gonna be, you know, am I doing the right thing?

• 1:01:47Lewis Howes?

  So you're, so you have four billion now? What's the, what's the goal?

• 1:01:51Grant Cardone?

  The goal, the goal, well, we're gonna 10x that.

• 1:01:54Lewis Howes?

  Forty billion.

• 1:01:54Grant Cardone?

  Forty billion, yeah.

• 1:01:55Lewis Howes?

  By when?

• 1:01:57Grant Cardone?

  I don't have a date on it, but I think I can do that. I think I could do that. You know, I think I can do that in, you know, five years.

• 1:02:06Lewis Howes?

  Five years.

• 1:02:06Grant Cardone?

  Maybe, maybe, maybe longer, maybe it takes seven years, maybe it takes 10 years. It's a worthy goal, either way.

• 1:02:12Lewis Howes?

  Yeah, forty billion.

• 1:02:13Grant Cardone?

  Cause a lot, if I do this the way I'm doing it now, a lot of people are gonna get help because of it. So that, that would be, like, that would be a really fulfilling accomplishment in my life if I could.

• 1:02:23Lewis Howes?

  Right.

• 1:02:24Grant Cardone?

  If I could have ordinary, everyday families like I grew up in, like my mom, like my mom would be proud of what I'm doing. She would, she would be negative first. Nobody ever called her and said, hey, consent, put your money in this. And this, this investment's gonna take care of you. You're gonna get a check every month. My mom never, she didn't get a break. And so today, I think that there's gonna be families, the goal is that there's gonna be thousands, tens of thousands of families. They'll become reliant and know that, hey, Grant Cardone's gonna send me money this month.

• 1:02:57Grant Cardone?

  And then I'mma flip this entire picture who I'm gonna evolve again to not taking money from people, not selling things, which I have no problem with. Everything I've sold, I feel great about.

• 1:03:10Lewis Howes?

  Right.

• 1:03:11Grant Cardone?

  Except maybe that one car sold to my uncle, my cousin Tony. But, because I was a little excessive. But, you know, that's gonna be a total evolution.

• 1:03:24Lewis Howes?

  Yeah.

• 1:03:25Grant Cardone?

  Of me as a person.

• 1:03:26Lewis Howes?

  Just paying people.

• 1:03:28Grant Cardone?

  Dude, sending people money every month, I mean, like, it is the greatest freaking hack in the world. Completely discovered by mistake.

• 1:03:38Grant Cardone?

  The first time I took any money from anybody, we opened a deal up, that fund was $6 million.

• 1:03:43Lewis Howes?

  Yeah.

• 1:03:44Grant Cardone?

  And Ryan Seko and Elena talked me into doing it. Two big guys, we don't need, I had the money, I already bought the deal.

• 1:03:50Lewis Howes?

  What year was this?

• 1:03:51Grant Cardone?

  Four years ago.

• 1:03:52Lewis Howes?

  Really? 2018?

• 1:03:54Grant Cardone?

  Yeah.

• 1:03:55Lewis Howes?

  Because you were doing stuff on your own before.

• 1:03:56Grant Cardone?

  I was always, I still buy it with my money today.

• 1:03:59Lewis Howes?

  So 2018.

• 1:04:01Grant Cardone?

  We closed the deal, it was a deal in St. Lucie. And I bought it from a group called Waypoint. It took $6 million in down payments. I'd already signed on the loan. And Elena, and do it on this deal, Grant, it's a small deal, you know, let's just see what happens. I'm like, stupid, we don't need to do this. I tell my friends, I tell people on Instagram, hey guys, I just opened this deal, blah, blah, blah. Wham, money starts coming in. I said, that's crazy. I mean, I know how to compare a response because of the webinars and the events and the tickets and the books, right? And people like 10,000, or I think at that time it was 100 grand minimum, 100 grand at a time, bang, bang, bang. And then this one guy sends in 400 grand. And I'm like, who's he? I said, I don't know, I don't know that person. And

• 1:04:46Grant Cardone?

  then, and then they pulled him up, oh, he owns a car dealership up in Michigan. I'm like, I know that guy. I know that guy. I've been calling on that guy for 20 years. Called him up on the phone. I said, hey man, why'd you do this? He's like, I've never bought anything from you, nothing. Not a book, not a program, not a workshop. I said, why'd you do this? He's like, because I admire you as a businessman. Okay, but I've seen your whole career, I've watched you 17 years, I've watched what you built, okay? Wired us 400 grand.

• 1:05:14Lewis Howes?

  That's crazy.

• 1:05:14Grant Cardone?

  Okay. 60 days later, I sent him one check, it was in March, sent him another check in April, on the, on, in May. He calls up and says, all right, bro, I'm ready for all your stuff. Wow. He bought everything we have. And I was like, oh, my God, this is the great hack. I'm gonna turn everybody into an investor. Wow. Then they become customers. Right. Cause they they want me to do well. Yeah. Now, now we're partners, man.

• 1:05:43Grant Cardone?

  You know, we're partners. You want me to win. Absolutely. Okay, so, you know, so, so it was like, oh, my God, man, this having investors isn't a bad thing if it's the right investors. Now, we've already had a problem with a couple of investors. They turn into little wankers.

• 1:05:58Grant Cardone?

  Somebody got, people got in trouble in COVID. I'm like, good, guys, you need some help? Send them their money back. So if I can, if I'm in a position to do that, I want to do this because this is a really long play for me. Yeah. And I mean, long. I don't mean my lifetime. This is. Generations. This is, this is your, this is Sabrina and Scarlett, beyond them. Wow. This could be the year 2200.

• 1:06:23Grant Cardone?

  You know, this, this is a company that could last forever. That's exciting. Yeah.

• 1:06:28Grant Cardone?

  So, cause, cause, you know, that would, that would be, there's a lot of moms out there. Like my mom was. A lot of my sister, my sister, my two sisters that don't have income, you know, that. Yeah. Goldman Sachs is never gonna call them and say, hey, Diane, you want to invest in this deal? It's gonna be good for you. We don't use middlemen. We don't use banks. So maybe I can convert some of the, some of your audience. Exactly. That has ragged on you for having me here. I know. Cause nobody is more polarized. That's true. And I have been, dude, like, like, and that's the thing, like, you asked me, what would I want to get out of this show more than anything? You know, I know I deliver terribly.

• 1:07:08Grant Cardone?

  Like, I'm just, you know, I'm a grinder. I've been grinding. I've been trying to come up from nothing so long. And, and then it worked. My aggressiveness worked one day. And then I doubled down on being aggressive. Then one day I looked up and the only thing I knew was how to be aggressive. And so now I'm trying to unwind, you know, attacking all the time, like, like, I have attack. The attack gene is fully developed in me. Yeah. And I'm not proud of that, right? Like, like, that's my go to. My go to. I remember a lady, uh, she, she wanted, she tried to put me on drugs when I was 20. I was 31 years old, 32 years old, dating this girl named Michelle.

• 1:07:52Grant Cardone?

  And she's like, look, man, your first response is just aggression. I'm like, yeah. She's a psychologist, you know? I said, yeah. And it doesn't work with her, you know? I'm like, okay, this is what got me out of this trap. So I'm 33, maybe 33 years old. So I'm eight years out of treatment. And I'm just starting to get my feet. Eight years. I'm starting to make a little money. I've got a little company now. Starting to do well for the first time. Love, love, me and this girl have this thing. But we were two different people. And the, the psychologist is like, look, you know, I'm going to recommend a drug. This is 12 minutes into the interview. I'm going to recommend, I think it was a Prozac or some. And then if that one doesn't work, then I'm going to introduce you to a psychiatrist. He's going to give you this one drug.

• 1:08:37Grant Cardone?

  And then if that doesn't work, we'll add one. And if that one doesn't work, we'll add one. Sometimes a little bit of an experiment. That's crazy. And I'm like, yeah, what, what are you trying to do? She's like, I'm trying to take some of your aggression. I want you to just add a second. And then she moves to the, the girl and says, and now you. I said, no, no, no. Give me this, subscribe whatever you want to me. Okay? She's not going, going on anything. Cause they wanted to get her up a little bit, make her more aggressive. Hmm. And, uh, sure enough, they prescribed it to me. One interview, I was there less than 45 minutes. Wow. Okay. I ate one of them. I forget what it was. It was one of these. Something to relax you a little more. Yeah, yeah, just, it was going to add a second. Yeah. It was lithium. Okay. It was lithium, dude.

• 1:09:21Grant Cardone?

  I took it, I took half a tab. And I could feel metal moving through my system. And so somebody would ask me something and I'd. And then, but I couldn't. It was like, you know, you had to move through this little metal. Wow. Almost this little aluminum, like.

• 1:09:41Grant Cardone?

  And threw the prescription away, got rid of her, went back to being aggressive. Now I'm 35 years old, bro, like I would continue to groove in aggressive for the next 16 years. To make millions of dollars, to fight in an industry that was like brutal, cold calling people. Can you imagine cold calling people every day?

• 1:10:04Lewis Howes?

  I could, but I don't want to.

• 1:10:06Grant Cardone?

  Nobody wants to.

• 1:10:06Lewis Howes?

  No, man, it's not fun.

• 1:10:07Grant Cardone?

  And I built this shell, right?

• 1:10:09Lewis Howes?

  Cause you get so many rejections, so many no's, so many people wasting your time.

• 1:10:12Grant Cardone?

  Yeah, and I got to a point where I'm like, okay, the no's and a rejection don't even bother me anymore. Now, now you become like a machine, man, and I'm just like, like, and everything's competition. Everything, everybody's a threat in my environment, everybody, every company, every customer, everything is. And that's what built me, right? And then, and then I figured out how to use aggression to get over it. And then, then I'm 51 years old, I'm like, man, I gotta, I gotta figure out another way to do this thing.

• 1:10:40Lewis Howes?

  Cause is that, is that sustainable for the rest of your life?

• 1:10:42Grant Cardone?

  No, no, so I started doing social media, social media comes, I'm like, okay, don't do the aggressive thing here. Have empathy. When I met you, I'm like, I need to, I need to study Lewis, right? But I don't know how to make that transition any more than somebody that knows empathy knows how to become aggressive. You know?

• 1:10:59Lewis Howes?

  Yeah.

• 1:10:59Grant Cardone?

  And so I'm, I've just been trying to figure it out, man.

• 1:11:03Lewis Howes?

  And what, what do you think? It'll take for you to, to step into who you really want to be?

• 1:11:08Grant Cardone?

  I just gotta, you know, just every day, just, you know, practice a little more about like, in deals though. I need to be that in deals. Sometimes I just need to walk away from the deal and let Ryan handle it. So.

• 1:11:22Lewis Howes?

  With some, some grays or some finesse?

• 1:11:25Grant Cardone?

  We did a deal, we bought two deals off market in December. If I was on those deals, I would have completely scorched the entire environment.

• 1:11:31Lewis Howes?

  Blown it up.

• 1:11:31Grant Cardone?

  I would have blown everything up.

• 1:11:32Lewis Howes?

  What's the thing you think you'll be the most proud of if you can create by the end of the year or become?

• 1:11:37Grant Cardone?

  This year, the end of this year? Um, this year, what could I create this year?

• 1:11:42Lewis Howes?

  Or do or be that you'll make, make you the most proud of?

• 1:11:46Grant Cardone?

  I don't know, man, like, you know, the kids, I mean, I love my kids, I love my wife, I want, I need to, I need to be a better husband. At some point, I can't, you know, doing these deals, like, that's, that's great. I gotta do deals, though, to reach my goal with the investors. Be a better guy, man, you know, just be a good guy and be, be, you know, the thing I'm proud of is I get to be Grant all the time. You know, I'm actually getting to the point where I'm like, hey, man, I, I finally got to be what I, I finally became what I wanted to be. What was that? Me. Yeah. You know, that I don't have to apologize anymore, and then I quit screwing up, and I quit having to call people and say, hey, man, like,

• 1:12:26Grant Cardone?

  I said, I went too far, you know, if I could just pull some of that back without that drug that, that psychiatrist was trying to use. You know, that if I'm less dependent upon aggression, you know, and I could, I could kind of manifest more, you know, like you, you talk about. Let it, let it flow more. Let it flow, dude, let it flow, you know, but, but if I could get that perfect balance of aggression and flow. That's a sweet spot, yeah. It's sweet, dude, it's hard to find that thing. That's a sweet spot. You know, to be that, I don't want to be, I want, I don't want to be the little stream that drips, you know, I want to be like, but I don't want to damage anybody. Right. I don't want to hurt anybody, you know, I don't want to, I don't want to be in competition anymore.

• 1:13:09Grant Cardone?

  But I also don't want to lose the edge, you know? It's a dance. Dude, it's a dance. It's a dance, man. Like, like your girl said to me the other night, she's like, she said something before she left, she's like, I really get who you are. You know, that, and that hits me, when people say that to me, most people don't get who I am. That's beautiful. You know, and, and she said, I really get who you are. And, and, and a lot of people don't. And, and sometimes it hurts, right, because I know who I really am. Yeah. And, but I also know the things I'm trying to accomplish for me, you know, like Ryan, Ryan gets who I am, you know? Ryan, Ryan never takes me on. Man, you're, you're the best, Grant, you're the best. He just, he strokes me, right, right through it.

• 1:13:52Grant Cardone?

  And, and, and, you know, my wife, I can see my wife, she gets, she gets tired of the, the pounding, you know? But hey, man, I just, you know, I'm a right-handed hitter. You know, or I got, I got a certain ball that I throw, a certain shot I make.

• 1:14:05Lewis Howes?

  Yeah.

• 1:14:06Grant Cardone?

  It's my go-to, you know, and when, when I get threatened, I'm gonna go to that. And if I could develop some other set of skills, you know, that would be, that would be a cool thing.

• 1:14:15Lewis Howes?

  What would it take for you to develop that skill?

• 1:14:18Grant Cardone?

  Uh, you know, I just, I don't know that I need to develop it. I probably just need to get rid of something. You know? Probably something that has to happen spiritually more than.

• 1:14:27Lewis Howes?

  Hmm.

• 1:14:28Grant Cardone?

  You know, some of this stuff you gotta get rid of.

• 1:14:31Lewis Howes?

  Yeah.

• 1:14:31Grant Cardone?

  You don't have to add on to.

• 1:14:33Lewis Howes?

  You gotta purge it. It's funny because I've, I've known you for I think 12, 13 years. You know, probably more than the last five years, even closer friends. Um, and every time I have you on, I do get the, you know, comments of unsubscribe and I can't believe you support this guy who said this five years ago or does this or whatever.

• 1:14:50Grant Cardone?

  Yeah.

• 1:14:51Lewis Howes?

  And I always tell people one-on-one, like, I get Grant, like, when I'm around you.

• 1:14:56Grant Cardone?

  Yeah.

• 1:14:56Lewis Howes?

  And we're hanging at the house or hanging out of, you know, restaurant or whatever. I get to connect with you like this and I really get to see you.

• 1:15:03Grant Cardone?

  Yeah.

• 1:15:04Lewis Howes?

  And I think, uh, I told Martha, my girl, um, when we were going to meet you, I was like, listen, Grant's got a certain, you know, it's like, Grant's got a certain, like, watch some of his content. Because some people, he rubs a lot of people the wrong way.

• 1:15:18Grant Cardone?

  Yeah, yeah, yeah. You were warning her up.

• 1:15:20Lewis Howes?

  But I was like.

• 1:15:20Grant Cardone?

  I come with a warning.

• 1:15:22Lewis Howes?

  But I, cause she wants to really invest, right? She's like, she wants to invest. She's telling me today, she's like, when are you gonna give me the information to, to invest?

• 1:15:30Grant Cardone?

  Hmm.

• 1:15:30Lewis Howes?

  Cardon Capital. And I said, yeah, I'll connect you with Ryan, we'll make it happen over. And I said before she met you, I was like, you know, watch some of his videos.

• 1:15:38Grant Cardone?

  Yeah, yeah.

• 1:15:38Lewis Howes?

  First on Instagram.

• 1:15:39Grant Cardone?

  Yeah.

• 1:15:40Lewis Howes?

  She's know what you're gonna get into and why people have an opinion. She started watching and she was like, I really like this guy, like, I really like his approach. It makes sense what he's saying here. I can see past all the money flashy stuff talk and see like, yeah, this makes sense. The message makes sense.

• 1:15:54Grant Cardone?

  Yeah.

• 1:15:55Lewis Howes?

  And whenever I'm around you, you know, I, I feel like I get to see the real you beyond.

• 1:15:59Grant Cardone?

  Yeah.

• 1:16:00Lewis Howes?

  What's out there in the world, so. I really acknowledge you, man, because in 13 years, you've grown exponentially spiritually.

• 1:16:07Grant Cardone?

  Yeah.

• 1:16:07Lewis Howes?

  You're still driven.

• 1:16:09Grant Cardone?

  Yeah.

• 1:16:09Lewis Howes?

  More than ever.

• 1:16:10Grant Cardone?

  Yeah.

• 1:16:11Lewis Howes?

  But you're driven to serve.

• 1:16:12Grant Cardone?

  Yeah.

• 1:16:12Lewis Howes?

  More than ever.

• 1:16:12Grant Cardone?

  Yeah.

• 1:16:13Lewis Howes?

  13 years ago was about competition, winning, growth, making more, you know.

• 1:16:17Grant Cardone?

  Yeah.

• 1:16:17Lewis Howes?

  Building, selling, and that. But the last five years, I've seen your transition to service, service, service, which I think is really inspiring. It's a life that I want to live by.

• 1:16:27Grant Cardone?

  Yeah, I know.

• 1:16:28Lewis Howes?

  My whole thing is impacting lives every day. And I probably should think more of how do I earn more?

• 1:16:34Grant Cardone?

  Yeah.

• 1:16:35Lewis Howes?

  Not just give it all away for free and help people only, but how can I build a business so I can impact the lives of my team members and more people financially?

• 1:16:42Grant Cardone?

  Right.

• 1:16:43Lewis Howes?

  But it's really cool to see you transition more into the spiritual.

• 1:16:48Grant Cardone?

  Yeah, and I've always been a very spiritual person, like, you know.

• 1:16:51Lewis Howes?

  Service-based, I mean.

• 1:16:52Grant Cardone?

  I know, I know, and me and my twin brother both, we're, I'd always look at him, because I could, when you have an identical twin, you look at him and you're like, you see yourself.

• 1:17:00Lewis Howes?

  Wow.

• 1:17:01Grant Cardone?

  And he was always like spiritually very driven, very highly interested in the spiritual, curious, beyond. And I've always been super curious.

• 1:17:14Lewis Howes?

  Yeah.

• 1:17:15Grant Cardone?

  Even when I was a little kid in church, I was curious, I'm like, okay, not everything's adding up here, but there's something here. And so I've always been like, number one, like, if I, if I could accomplish one thing, it's like, it's always been the curiosity of the spiritual. Add to that, the financial thing, it's like, I don't understand why somebody would be spiritually connected and not control the material.

• 1:17:39Lewis Howes?

  Hmm, and financially bankrupt.

• 1:17:42Grant Cardone?

  Yeah, exactly. I, I've never understood that.

• 1:17:44Lewis Howes?

  Interesting.

• 1:17:45Grant Cardone?

  You know, I've never understood why somebody wouldn't, the spiritual to me is senior to the material. So if you're spiritually.

• 1:17:51Lewis Howes?

  Senior.

• 1:17:52Grant Cardone?

  Senior, then you would have control of the material.

• 1:17:55Lewis Howes?

  Interesting.

• 1:17:56Grant Cardone?

  Maybe to a point to where you're like, I don't even care about it anymore.

• 1:17:59Lewis Howes?

  Yeah.

• 1:18:00Grant Cardone?

  Like, like Elon is, like Elon, Elon seems extremely.

• 1:18:06Grant Cardone?

  Elevated beyond like all this money thing's a joke. The whole thing's a joke. Shares are a joke. The SEC is a joke. Like it's a spiritual, it's a God joke. You know, it's like, you know, this house in Malibu, somebody was telling me, you need to treat the wood. You need to treat the wood to protect it against the ocean. I'm like, bro, I put a sealant on this wood and Mother Nature says, ha ha. It's a joke. There's nothing, there's nothing that can be, that can prevent the ocean. You know, like money's a joke to God. But I gotta live on a planet with gravity. And Whole Foods, the prices are going up.

• 1:18:49Grant Cardone?

  You know, and I'd rather pay the investors every month and keep everybody happy and wanting to do it again.

• 1:18:55Lewis Howes?

  Yeah.

• 1:18:56Grant Cardone?

  And I'd like to win.

• 1:18:57Lewis Howes?

  Absolutely. CardoneCapital.com. People can learn more if they want to invest. You've got big deals coming up all year, you know, for many years to come. I've been investing for, I don't know, four years now and it's been nice to get a check every month. So thanks for the, thanks for the checks every month and hopefully they keep getting bigger. You know, the bigger they get, there's a thing with me, because I never bought any real estate before. I never invested in my own home or anything like that.

• 1:19:20Grant Cardone?

  You've got a bunch now.

• 1:19:21Lewis Howes?

  Rented.

• 1:19:22Grant Cardone?

  You have, I think you have a check before we came over here. Your portfolio value should be six to seven million dollars right now.

• 1:19:30Lewis Howes?

  Wow.

• 1:19:31Grant Cardone?

  But you didn't spend six million.

• 1:19:33Lewis Howes?

  I put a fraction of that in.

• 1:19:34Grant Cardone?

  Yeah, exactly.

• 1:19:35Lewis Howes?

  And the thing for me, I was always, I wouldn't say afraid, I was just unsure. I was uncertain. Okay, if I invest money in real estate, what's gonna happen? You know, am I gonna get money back? Is it gonna happen? I started getting checks back and I was like, okay. And the more I see the consistency of it, the more I'm like, let me put more in. And I wish I would've put more in, you know, four, five years ago. So that's what's been cool. CardoneCapital.com. People can learn more there if they want to get involved. If they just want to learn more, they can call your team, they can check out stuff there.

• 1:20:01Grant Cardone?

  There's people there, there's a big, a lot of employees, a lot of people there support the investments.

• 1:20:06Lewis Howes?

  If you want to follow more about Grant, go to just Grant Cardone everywhere.

• 1:20:10Grant Cardone?

  DesiringMoreEmpathy.com.

• 1:20:13Lewis Howes?

  Yes.

• 1:20:14Grant Cardone?

  GrantCardone.com. Searching empathy.

• 1:20:17Lewis Howes?

  Yes, exactly. But your social media is great. You've got great wisdom, great content, inspiring, funny, powerful, useful information. So Grant Cardone everywhere. YouTube is great content as well. Cardone Capital. Where else can we go to support you? You've got great books, 10x.

• 1:20:33Grant Cardone?

  You know, I want everybody to be great and, you know, I want, I want everybody to do well. Like, I love watching people do well. We were in Golden Beach one night for Halloween. My kids, I was driving around trick or treating. Man, 80 10-year-olds bombed my truck.

• 1:20:51Lewis Howes?

  Wow.

• 1:20:52Grant Cardone?

  Channing my name. It was like.

• 1:20:54Lewis Howes?

  That's crazy.

• 1:20:55Grant Cardone?

  It was the most exciting thing that's ever happened to me in my whole life.

• 1:21:00Lewis Howes?

  Really?

• 1:21:00Grant Cardone?

  Yeah.

• 1:21:00Lewis Howes?

  Why was that the most exciting thing?

• 1:21:02Grant Cardone?

  Because these were 10-year-old kids, man, like they, I didn't know they even knew me.

• 1:21:06Lewis Howes?

  Wow.

• 1:21:07Grant Cardone?

  And they, they followed, they knew me from TikTok. Thank you, man. Teaching me about money, man. I shared this with my parents. They knew my name, man. Like, it was like, oh, my God. My kids were like, my kids wanted to go home. One of them didn't feel good. They wanted to go home and then all the kids bombed the truck and the kids now, my kids are celebrities. You know, and one kid left the nanny's truck and said, no, I want to hang with you, Papa. Because they could feel this whole thing happened, right? And this is in the, we didn't expect that to happen. You know, I didn't know those kids knew me. Now their parents are like, who, who's that? So it was like this phenomenal, like, for all the hate and the negativity and the criticisms I get.

• 1:21:51Grant Cardone?

  You know, the, the whole thing that happened in COVID and the bankruptcy video and the, I had friends, man. Friends, people that I have had on my stages trashing me.

• 1:22:03Lewis Howes?

  Really?

• 1:22:04Grant Cardone?

  When they thought I was going bankrupt.

• 1:22:06Lewis Howes?

  Really? What happened?

• 1:22:08Grant Cardone?

  Well, I did the bankruptcy video. So I did this little video, like, some kids said, I hope you go bankrupt, man. Because COVID was like full bloom March 2020. I hope you go bankrupt. And I'm like, yo, yeah, that's gonna happen. Tongue in cheek, right?

• 1:22:24Lewis Howes?

  Joking.

• 1:22:24Grant Cardone?

  I went to my aggressive. Now I'm gonna take this kid on, right? I'm losing everything, bro. I'm losing the Jets, the bye bye bye. So I did this whole video. You said that you're losing it. Yeah, how I'm losing everything. As a joke. Well, I was doing undercover millionaire. Oh, right, right, right, right. But I couldn't tell people that I went broke. Sure. Cause the show got canceled. Gotcha. It got stopped because of COVID. So I'm like, yeah, I went broke. I'm losing everything. I don't tell them I'm this Louis Curtis guy. Right, right, right. So it's a little tongue in cheek.

• 1:22:55Grant Cardone?

  And then everybody started like, Grant Cornell just said he's going bankrupt. And people started picking it up. And friends of mine. Oh yeah, I always knew he was gonna bust out. He took on too much debt. No way. People, you know, Jay-Z talks in one of his songs about, you know, when all the money goes away, the pigeons take flight. I think it's in, um, your audience will know what song it is. Wow. Maybe it's Otis. And all the pigeons take flight. You know, meaning your friends will fly off. The ones that are fake friends. The fake friends, right? The takers.

• 1:23:26Grant Cardone?

  And sure enough, bro, like people that said, boy, my friends a week before, started chattering.

• 1:23:35Grant Cardone?

  And, and so it just, you know, it just goes to show you like who your real friends are, who the support is, you know, I just. How did that make you feel and how'd you overcome it? It was terrible, dude, like, oh, wow. You know, I had that wrong. You know? Like I sold my 550 this year. And there was people saying, oh, he lost his plane. He can't afford his plane anymore. Bought a bigger one, yeah, yeah. Like I, I got another plane on order. I'm not gonna tell them that. But, but it just, it, it reminds me of that, of me. This was me. This is what I used to do. You used to talk trash, you used to do this? No, I used to, I wouldn't talk trash. But I would secretly.

• 1:24:18Grant Cardone?

  misunderstand their success and not want it for them because I couldn't have it.

• 1:24:23Lewis Howes?

  I want them to fail or not to be as big or.

• 1:24:25Grant Cardone?

  Like, you know, I know they're doing the wrong thing. This is gonna turn out good.

• 1:24:29Lewis Howes?

  Right.

• 1:24:29Grant Cardone?

  Secretly, quietly, confusingly wishing it in for them.

• 1:24:34Lewis Howes?

  What happens?

• 1:24:35Grant Cardone?

  Because because I misunderstood success.

• 1:24:38Lewis Howes?

  What happens when we do that as individuals towards a friend, a peer or someone?

• 1:24:42Grant Cardone?

  You can't model them. You can't hate it and model it.

• 1:24:46Lewis Howes?

  Right.

• 1:24:47Grant Cardone?

  So if I'm like secretly like, oh, that's the wrong thing to do. I'm missing, dude, what are they doing right? You know, the number one, uh, the number one, there was a car dealer in the town that I lived in. He wouldn't hire me. He was the number one car dealer. This guy, you could not turn the TV on without seeing his ads. He didn't like me because I was aggressive. I would, I would follow a customer to his store.

• 1:25:13Grant Cardone?

  Okay, let's go over there and shop together. He hated my guts because of that. He's not around anymore, but he was the most successful car dealer in that city. Cause he spent money on advertising and I didn't. And I wanted to hate on that. Because I didn't, not because I, because he did, but because I didn't. And I missed the whole, the education, dude, I wasted 25 years in criticizing and negativity and hate. A low level grade of hate, but it was like, dude, you can't hate and learn at the same time.

• 1:25:47Lewis Howes?

  What should we be doing instead as opposed to hating someone who's succeeding?

• 1:25:51Grant Cardone?

  If you have this brace, like if you have this response, like I don't like what he does. Immediately, I'll bet your money if you could just drop that and learn. What is he doing? What is he doing? That I need to know, you know, like that, that's my, that's my red light right now, like my, or caution lightness. Okay. You know, if I, if I don't like something somebody's doing, I'm like, okay, what do I need to learn?

• 1:26:15Lewis Howes?

  Hmm, that's a good.

• 1:26:16Grant Cardone?

  So it's, it's, it's got a little, it's got a little bit of a warning to me, you know, slow down, Grant.

• 1:26:23Grant Cardone?

  So when I started putting that in, um, you know, some, somebody came to, like, actually, I started putting that in about 12 years ago. And a guy told me about Facebook. He left. And the light went off.

• 1:26:36Lewis Howes?

  Oh.

• 1:26:37Grant Cardone?

  And I said, hey. What, what, what can you learn there?

• 1:26:41Lewis Howes?

  How well has Facebook done for you in the last 12 years?

• 1:26:43Grant Cardone?

  Pretty good.

• 1:26:44Lewis Howes?

  Pretty.

• 1:26:44Grant Cardone?

  Pretty good. Same problem I had with Instagram. When Instagram came around, like I ain't got time for another one of these.

• 1:26:48Lewis Howes?

  Same problem for TikTok.

• 1:26:50Grant Cardone?

  So, same, same, exactly, all of them.

• 1:26:52Lewis Howes?

  Powerful stuff, man. Well, I always appreciate you opening up.

• 1:26:54Grant Cardone?

  Appreciate you, man. Appreciate you. You're the best in the, best in the business, man.

• 1:26:58Lewis Howes?

  Thanks, man. I can't wait to have you back out of the year.

• 1:27:00Grant Cardone?

  Yeah, let's see. I got some big goals to.

• 1:27:02Lewis Howes?

  Thought about 10 billion this, end of this year. What do you think it'd be by the end of this year?

• 1:27:05Grant Cardone?

  End of this year, I think we get to. I think we get to 6 billion this year.

• 1:27:10Lewis Howes?

  What would it take?

• 1:27:11Grant Cardone?

  If I could get to.

• 1:27:12Lewis Howes?

  What would it take to get to 8? What would it take from you?

• 1:27:14Grant Cardone?

  Man, if I double, bro, we going, we going, we going to party hard.

• 1:27:17Lewis Howes?

  What would it take from you, though? What would need to happen for you to go from 4? To 8 in a year?

• 1:27:24Lewis Howes?

  And what's holding you back from doing it? In one year?

• 1:27:27Grant Cardone?

  Just mechanics. Like, like, I'm like, I.

• 1:27:29Lewis Howes?

  You said this mechanics thing every time. You said this the first time we did this?

• 1:27:33Grant Cardone?

  It is, it, but, but before it's mechanics, it's, it's, it's, it's an agreement that I could get there. I mean, I know I could get there. I could actually do it.

• 1:27:40Lewis Howes?

  8 by the end of the year?

• 1:27:41Grant Cardone?

  Yeah, I could do it. But some special heavens would have to open up.

• 1:27:45Lewis Howes?

  What would have to happen? Give me 3 next steps.

• 1:27:47Grant Cardone?

  Okay, well, I have to raise a billion dollars.

• 1:27:50Lewis Howes?

  Okay. From who?

• 1:27:51Grant Cardone?

  So, so, for, for me to go from 4 to 8?

• 1:27:53Lewis Howes?

  Yeah.

• 1:27:53Grant Cardone?

  I need to raise 1 billion in 1 year.

• 1:27:55Lewis Howes?

  To get 4, to get 3 billion worth of?

• 1:27:58Grant Cardone?

  To buy 4 billion dollars worth of real estate.

• 1:28:00Lewis Howes?

  Okay, you need.

• 1:28:01Grant Cardone?

  I'd have to go, I'd have to go, I'd have to raise a, a billion dollars. I need to raise maybe. Maybe 800 million.

• 1:28:09Lewis Howes?

  Okay.

• 1:28:09Grant Cardone?

  More.

• 1:28:10Lewis Howes?

  800 million?

• 1:28:11Grant Cardone?

  Yeah.

• 1:28:11Lewis Howes?

  So you need 800 million? That's less than 100 million a month?

• 1:28:14Grant Cardone?

  Yeah, yeah, yeah.

• 1:28:15Lewis Howes?

  It's 80 million a month? Right? What is that?

• 1:28:18Grant Cardone?

  Yeah, yeah.

• 1:28:18Lewis Howes?

  Is that what it is?

• 1:28:19Grant Cardone?

  I gotta get busy, bro. We gotta end this pot. Let me go, let me go get aggressive. See, you're putting me back in that mode where, see, this is the problem.

• 1:28:26Lewis Howes?

  Who can you empower to do that for you?

• 1:28:28Grant Cardone?

  No, no, I mean, that's a lot of money, bro. It's like, like, you know, that's, that's.

• 1:28:32Lewis Howes?

  Now, there are 5 people that can split.

• 1:28:33Grant Cardone?

  But see, here, here's the other thing, though, but, cause, well, yeah, I know, but, but I could go get all that money from 1 lender. I could go to 1, 1 group that I, that, that I mentioned earlier.

• 1:28:42Lewis Howes?

  But you don't want to.

• 1:28:43Grant Cardone?

  I, well. I could. But it's not really the way I want to do it, okay? So I could go to them and say, look, I got 100 million. I need 900. I could get the whole deal done with 1 group. And I mention their name.

• 1:28:55Lewis Howes?

  Right. You don't want to work with them, yeah.

• 1:28:57Grant Cardone?

  Well.

• 1:28:57Lewis Howes?

  Right now.

• 1:28:58Grant Cardone?

  One day I will.

• 1:28:59Lewis Howes?

  Yes.

• 1:28:59Grant Cardone?

  Work with them, but if I feed them now.

• 1:29:03Grant Cardone?

  You know, if I invite them to my table now, they'll invite me to theirs because they want me to keep sitting at their table. But I want to feed them later.

• 1:29:11Lewis Howes?

  Mm hmm.

• 1:29:12Grant Cardone?

  And so, and also, if I do that, then I, then, then the audience that I, the people that I want to help, the story I really want to tell, the tens of thousands of families I could actually democratize this investment to, they won't get that.

• 1:29:25Lewis Howes?

  Yeah.

• 1:29:26Grant Cardone?

  So, that's that little compromise. So then I gotta get, then I gotta go back and be really aggressive, or I gotta compromise myself and do business with this crew.

• 1:29:34Lewis Howes?

  What's the third way?

• 1:29:35Grant Cardone?

  Uh, it could be, it could be, you know, a partner.

• 1:29:38Lewis Howes?

  There's always another way.

• 1:29:39Grant Cardone?

  Yeah, there's always another way, dude. Dude, if we do this, okay? Me, you and Martha, we're going out. Elena, we're gonna go out. Well, you can watch. Maybe you do drink that night.

• 1:29:50Lewis Howes?

  There you go.

• 1:29:51Grant Cardone?

  You know? But it'll be, it'll be huge. I mean, we would have to double our investor base.

• 1:29:56Lewis Howes?

  Okay, so that's one step.

• 1:29:58Grant Cardone?

  Yeah.

• 1:29:59Lewis Howes?

  Double your investor base. I know Ryan's listening somewhere.

• 1:30:02Grant Cardone?

  Yeah.

• 1:30:03Lewis Howes?

  Double your investor base.

• 1:30:04Grant Cardone?

  Man, I gotta go buy, I gotta go buy 12,000 apartments.

• 1:30:08Lewis Howes?

  12,000 apartment units.

• 1:30:10Grant Cardone?

  I've spent my entire career putting together 12,000 units.

• 1:30:14Lewis Howes?

  That's what you have right now.

• 1:30:15Grant Cardone?

  Yeah.

• 1:30:16Lewis Howes?

  So you need to do that this year.

• 1:30:17Grant Cardone?

  This year. I gotta do 20 years of work in one year.

• 1:30:20Lewis Howes?

  Well, that's why you've been working two decades to build this.

• 1:30:23Grant Cardone?

  I should be getting better, right? And I have to find empathy while I do it. Okay.

• 1:30:31Lewis Howes?

  I like it.

• 1:30:32Grant Cardone?

  We'll check back in.

• 1:30:33Lewis Howes?

  I like it. We'll check it back in here. Appreciate it.

• 1:30:36Grant Cardone?

  Thank you, brother.

• 1:30:37Lewis Howes?

  Appreciate you, man. Thank you so much for listening. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's show with all the important links. And also make sure to share this with a friend and subscribe over on Apple Podcasts as well. I really love hearing feedback from you guys, so share a review over on Apple and let me know what part of this episode resonated with you the most. And if no one's told you lately, I want to remind you that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.