Mark Rober: Feeling Stuck in a Rut? Use THIS Simple 3- Step Method Engineers Use to FINALLY Turn Your Ideas Into Reality!

What idea have you been sitting on lately? What’s been holding you back from starting? Today, Jay sits down with engineer, innovator, and YouTube creator Mark Rober to explore the unexpected life experiences that shaped one of the internet’s most beloved minds. Mark shares the childhood moments that ignited his passion for building, breaking, and understanding how the world works, moments nurtured by a mother whose love, imagination, and encouragement helped lay the foundation for his life’s mission. He reflects on how her influence continues to ripple outward, inspiring millions of young people who learn, explore, and dream through his work today. Jay and Mark explore the mindset that carried Mark from NASA engineer to innovative educator, unpacking what it really means to “think like an engineer:” experiment boldly, embrace failure, and treat every setback as an opportunity to learn. They follow Mark’s unusual pivots, from designing Mars rover hardware to crafting Halloween costumes, to ultimately shaping a career that blends curiosity, storytelling, science, and play. Together they reveal the deeper lessons behind Mark’s most viral experiments: why creativity thrives when we stay childlike, how passion reveals itself through repetition, and why the most meaningful work grows from genuine excitement rather than algorithms or expectations. In this interview, you'll learn: How to Think Like an Engineer How to Stay Curious as an Adult How to Follow Your Passion Practically How to Build Ideas That Actually Work How to Find Creativity in Everyday Life How to Recognize Your Real Calling How to Inspire Others Through Your Work Keep following the questions that excite you, keep trying the things that scare you, and keep believing that you’re capable of far more than you realize. Your next breakthrough might be just one experiment, or one brave attempt away. With Love and Gratitude, Jay Shetty Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here. Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Intro 01:16 Were You Always Creative? 04:02 Understanding the Real Impact of Your Life 06:55 What It Really Takes to Work at NASA 09:49 Learning to Think Like an Engineer 11:22 How Rovers Are Tested for Mars 12:20 Searching for Life Beyond Earth 13:24 Follow What You Truly Love Doing 16:11 If You Can Imagine It, You Can Build It 17:22 Practical Wisdom from a Lifelong Tinkerer 20:57 The Pivot from NASA to Apple 23:34 Turning Ideas into Actionable Success 24:45 What is the Engineering Design Process? 28:28 Why Embracing Failure Matters 29:57 Relearning Trust and Finding Love Again 34:56 The Power of Immersion Weekends 36:45 Making Learning Engaging Through Creativity 40:29 Why Mastery Is Worth Pursuing 41:40 Balancing Business with True Creativity 44:51 How Communication Shapes Great Storytelling 47:40 Two Common Mistakes Creators Make 52:30 Staying True to Your Creative Style 54:04 The Importance of Focusing on One Passion 56:44 The Hidden Failures Behind Viral Success 59:35 Giving Kids Room to Be Creative 01:04:30 Curiosity as the Root of Creativity 01:06:07 Inside a Real Creative Process 01:08:45 Where Do You Get Your Big Ideas? 01:11:46 The Mind-Bending Question of Life in the Universe 01:16:02 The Promise and Peril of Rapid AI Growth 01:19:56 Focusing on What You Can Truly Influence 01:24:57 Mark on Final Five Episode Resources: Mark Rober | X Mark Rober | Instagram Mark Rober | Facebook Mark Rober | LinkedIn Mark Rober | TikTok Mark Rober | YouTube See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jay Shetty?

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• 0:43Jay Shetty?

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• 1:13Speaker 01

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• 1:42Speaker 02

  If you're not breaking stuff, it means like you're not really testing the limits. And then when you fail, you don't internalize it like, oh, I'm a failure. It's like, oh, great. We just learned one more way not to do a thing.

• 1:54Jay Shetty?

  Hey everyone, welcome back to On Purpose, the place you come to become happier, healthier and more healed. My guest today is Mark Rober, engineer, YouTuber and one of the most creative minds online, whose experiments and inventions have inspired millions to fall in love with science and curiosity again. In this episode, we explore how to stay creative, turn failure into fuel and reconnect with the sense of wonder we often lose as adults. Please welcome to On Purpose, Mark Rober. Mark, it is great to have you here. Congratulations on your incredible success. And I'm excited to dive into your mind.

• 2:32Speaker 02

  So good to be here. Let's do it. Are you gonna make me cry, Jay?

• 2:36Jay Shetty?

  Are you a crier?

• 2:37Speaker 02

  I can't get emotional.

• 2:39Jay Shetty?

  I'm the crier in my relationship. Are you the crier in your relationship?

• 2:42Speaker 02

  I am. Well, we both kind of cry.

• 2:46Jay Shetty?

  How long have you been together now?

• 2:47Speaker 02

  Yeah, over a year.

• 2:49Jay Shetty?

  Over a year.

• 2:49Speaker 02

  But that feels like, relationship wise, it happened fast. I mean, as an adult, you know what you want, right? And so it feels like seven years and dog years relationships. It's been seven years for the one.

• 3:01Jay Shetty?

  I love it. I love it. Well, if you're allowed to cry here, definitely. But no, no pressure. No, we don't want any acting tears.

• 3:08Speaker 02

  I'm a terrible actor, so you're luck.

• 3:10Jay Shetty?

  I love it. I want to start off just by like, the first question I have for you is, what's the earliest childhood memory you have that you feel defines who you are today? Is there a moment, a friend, an experience from school, growing up that you're like, that is why I am the way I am?

• 3:30Speaker 02

  I think it's a finding moment, one that sticks out, I feel like. So my mom was, oh, she's out of the gate. You're kidding me, talking about my mom?

• 3:42Speaker 02

  My mom was like, had the biggest influence on my life by a very comfortable margin. And she was like a stay-at-home mom. Like, she barely graduated high school. But she was just so encouraging of us and like trying to turn us into like good humans. And so she would encourage just being creative. And like out of the box thinking and just um I remember one time, you know, and and she we did chores. Like as to raise a good human, like we had a list of chores from the time I was five years old, right? So I was helping prepare dinner and I was in charge of doing the salad. I was cutting the onions. And I was like crying because I was like, oh, this is a thing. I don't like this.

• 4:26Speaker 02

  So I was like, well, I should go. I remember upstairs, we had these swim goggles. So I ran upstairs, got the goggles, not thinking anything of it and just kept cutting with onions on. And now I know that's like a hack, like people know about this, but I was like five years old. This is like nineteen eighty six. And I just remember her reaction to that, just like she laughed and she's just like, no way. And like the incurred, she took a picture. We have a family picture of it, right? And that's twenty four pictures in those days. So if you're taking a picture, you mean it, right? It's on film and it just felt really good to be in this environment where like that kind of thinking was encouraged. Um, that it is always stuck with me. And then, you know, just growing up,

• 5:09Speaker 02

  you know, if I took apart the remote control and I couldn't quite get it back together again, like I didn't get in trouble for that. It was like, oh, what are you up to now? Right? It's like, what are you up to? But it was more celebrated as opposed to something that was just overlooked.

• 5:22Jay Shetty?

  Yeah, that's special.

• 5:24Speaker 02

  And I, and I feel today, like that same feeling of like creating content and sharing with people and like getting that reaction of other people being like, oh, man, why didn't I think of that? Like, I love hearing that because that means it was kind of obvious and you took things that, you know, things, especially if I do a build, if I could do the junk you have lying around your house, that's so much better than just like all these, the technical solution, right?

• 5:46Jay Shetty?

  Yeah.

• 5:47Speaker 02

  And so that feeling of coming up with an idea, sharing with people and getting feedback on it, it's just like, it's kind of addictive.

• 5:53Jay Shetty?

  Yeah, that's beautiful. And it's amazing when your parents encourage it. When, when was the last time you shared that story with your mom?

• 6:00Speaker 02

  Um, so interesting story on that, Jay, which is that like, um, uh, like six months before I made my first YouTube video, she passed away from ALS. Which I think is like, kind of a beautiful thing in the sense that, you know, we can all disagree on what happens when you die, right? But this idea that like you never know the true measure of your impact in this life, right? You do, you know.

• 6:31Speaker 02

  You interact with other people, even if it's just like, what do you say when the guy opens the door for you, you know, or you open the door for someone? Like with her, you know, the channel now reaches, you know, seventy two million subscribers and like billions of views a month. And none of that was on her radar. And like my mission is to get kids, you know, everyone, but especially the young folks stoked about science and education and curiosity. Because that's what she did to me. And this is also how I feel about like teachers. They're like seed planters, right? And just nobody knows the measure of the full measure of their impact. And yeah, so I just think it's, it's, it's really sweet that like, you know, when she

• 7:15Speaker 02

  passed away, I think she felt really good about like the kids she raised. But like, she just didn't know like her direct, like how she raised me and my siblings is now like impacting so many kids and people across the world. So it's, it's really beautiful. Like, that's her version of, of living on, living forever, regardless of what you think would happens after we die.

• 7:39Jay Shetty?

  Yeah. No, thank you for sharing that, man. It's so, it's so beautiful to hear that. As someone who's my mom, who's, who's still with us, but, but the impact she had on me as well, like I feel like my mom showed me how to love. And if anyone ever feels loved by me or feels I can create a safe, loving space for other people, it's because my mom did that for me in the most difficult of situations and always made me feel like I had a shield of love around me. And so I've never really had to question whether I'm lovable or not, which is just an insane superpower.

• 8:11Speaker 02

  Yeah.

• 8:12Jay Shetty?

  And then all that love that you were given just spills onto other people. And then I was like, oh, how are you so loving and thoughtful? And I'm like, oh, it's my mom. Like, it was like, my mom just gave me so much that it had to spill out and spill over into other people. It's actually not me. And, and it's something that I hold very deeply as well. And I think moms, dads, teachers, mentors, guides, spiritual leaders, whoever your family turns to for support have such a big impact. And now YouTubers.

• 8:42Speaker 02

  Yeah.

• 8:42Jay Shetty?

  Right? Like now you, like there are so many kids and parents that turn to you for your content to inspire their children to think differently. How do you get a job at NASA? Like I just, when I, when I saw that, when I was looking, I was like, how do you get a job at NASA? Like, that sounds like made up stuff.

• 9:00Speaker 02

  I mean, you get lucky, first of all. Like, you know, my resume was just in a stack of resumes. And, yeah, the interview-

• 9:08Jay Shetty?

  What did you do at college?

• 9:09Speaker 02

  So I studied mechanical engineering.

• 9:10Jay Shetty?

  Okay, so you had that?

• 9:11Speaker 02

  Yeah, yeah. So, for sure. You gotta start with an engineering degree. I'll give you that. Um, yeah, and-

• 9:18Jay Shetty?

  From a good school?

• 9:19Speaker 02

  From a good school, yeah. I did undergrad at BYU, grad school at USC.

• 9:23Jay Shetty?

  Yeah.

• 9:23Speaker 02

  Mechanical engineering, yeah. I remember going in, there's this old engineer there, Don Bickler. And when you interview there, you know, you go into his office, he shuts the door. NASA, this guy's a legend. Invented like the rocker bogey system on the rover. And then you just, you stay in that room for like an hour and he hands you a whiteboard, a whiteboard marker, and he just drills you on questions. And at the end of that, he comes and kind of offers the verdict. And when I left, he's like, he's good, hire him. So, you know.

• 9:51Jay Shetty?

  Tell me what the questions are like. Like, what is that? How's that interview? Because I imagine it's so different from any interview.

• 9:56Speaker 02

  Yeah, I mean, they're like technical questions, right? Like, um, here's a good one. If you have a fishing boat and you have an anchor, and then you take that anchor and you throw it overboard, and what happens to the water level on the lake? Does it go up or down? And so, it's, it's kind of like a riddle, but the point is, you write out the equations on the board, the buoyancy equation, you know, you solve for this, and then the answer's pretty obvious if you can do that. So it's kind of like, questions like this, technical questions, but they're just like rapid fire, one after another.

• 10:28Jay Shetty?

  Right, right, right.

• 10:29Speaker 02

  Um, and so then, yeah, so I worked at NASA for a decade. Ten of those, or about seven of those, working on the Mars Curiosity rover. So I have hardware that's like on the jetpack that lowers it to the ground, and then also on the top deck of the rover.

• 10:42Jay Shetty?

  That you designed?

• 10:43Speaker 02

  That I designed, built, tested, integrated.

• 10:46Jay Shetty?

  How many of you are working on something like that at the same time?

• 10:49Speaker 02

  Yeah, like, it's like probably 3,000 people all told, like have a hand in creating something like the Mars rover.

• 10:55Jay Shetty?

  Wow.

• 10:56Speaker 02

  Yeah. But it's cool, like, to, you know, just be in the backyard, you know, and you see that one dot in the sky that has like the reddish tint. You know, so you know that one's Mars. You're just like, I've like, I've touched something that's like on that planet and built it. And it's, it's still working ninety million miles away.

• 11:15Jay Shetty?

  And where are you based? Are you?

• 11:16Speaker 02

  This was in, this is a jet propulsion laboratory. So out in Pasadena here.

• 11:21Jay Shetty?

  Okay.

• 11:22Speaker 02

  Yeah.

• 11:22Jay Shetty?

  And how many people work out of there?

• 11:24Speaker 02

  Uh, like about five thousand, give or take.

• 11:26Jay Shetty?

  Wow, it's huge.

• 11:28Speaker 02

  It was so cool. It's like a college campus, just like a free exchange of ideas, you know, talk about creativity. Just like everything is on the board. And it's just this engineering mindset of like, you know, we don't know the right answer, but heck, we'll just run a ton of tests and figure out what it is.

• 11:44Jay Shetty?

  What was the mindset you think you learned from working at NASA and the people there? That you don't think most of us would come across in our daily life?

• 11:52Speaker 02

  I think this concept of like, thinking like an engineer.

• 11:56Jay Shetty?

  What does that mean?

• 11:57Speaker 02

  Yeah.

• 11:57Jay Shetty?

  I've heard that before. I've also heard like, think like a rocket scientist. I'm like, what does that mean?

• 12:02Speaker 02

  So me, I, in fact, I have a, um, a toy company now, Crunch Labs, where, you know, basically it's like a really fun toy you get every month. And you could, the kids can put it together and it teaches the engineering principles, what makes them work. And on the side of the box, it says, think like an engineer. And the idea there is like, it means that like, you're not afraid of failure. And, you know, you, you're resilient because you know that failure is part of the process. Like, the point is to break stuff and test it. If you're not breaking stuff, it means like, you're not really testing the limits. And then when you fail, it's, you don't internalize it like, oh, I'm a failure. It's like, oh, great. We just learned one more way not to do a thing. You're excited, right? It's like, let's try something different. And so I think

• 12:47Speaker 02

  that, that philosophy applies to life and the challenge, like toddlers are like this, right? Like when they fall, they're not like, oh, I look so dumb. I'm never going to try and walk again, right? It's like, they just get up and try again and they're excited to try again. You know, the kid who's just tinkering in his garage and doesn't care and is trying stuff like, that's the kid that's just like learning so much, right? And again, this is how you put a rover on Mars. You just break stuff and test it and test it and test it. So you know the limits and now you know exactly what will work when you go to Mars.

• 13:17Jay Shetty?

  And what was the purpose of the rover?

• 13:19Speaker 02

  So essentially, it's just like to go to, you know, we want, it's good for humanity if we are a multiplanetary species. Uh, and so it's like, this is the precursor to like humans going and living on Mars. So basically it goes there and says like, hmm, what's the soil like? Could you plant asparagus there? It turns out you can. Uh, is there water there? Yeah, turns out there is. So all these things that we would want to have on Mars, if we were living there, like the rover, you know, how much radiation is there here? So it can do a bunch of, let, let us learn the history of this planet. Um, so that A, we can potentially live there someday, but B, it helps us learn about ourselves. Part of what we know about global warming is by studying Venus, which is basically like a runaway global warming.

• 14:03Speaker 02

  So by like studying other areas in the solar system, we're able to learn like more about, you know, how, how Earth even came about and formed, which helps us to know how do we protect it in the future?

• 14:14Jay Shetty?

  Wow. And so wait, when you started to get this information and data back that you can grow asparagus, there's water there. What was the big discovery that the rover felt like it achieved that you all walked away with and said, oh, wow, this was mission accomplished?

• 14:29Speaker 02

  I mean, with science, like your objectives are always smaller than that of like, we just want to go there and answer whether or not there's water. Um, you know, life is always the big one. Like if you can find life on another planet, like that's pretty wild because if life came to exist twice in our own solar system, you know, then like there must, the, like, the universe must just be teeming with other forms of life. It's just like a really fascinating question, right?

• 14:58Jay Shetty?

  Yeah.

• 14:59Speaker 02

  Sometimes you don't, you just go there to gather the data.

• 15:01Jay Shetty?

  Yes.

• 15:02Speaker 02

  And then you just look for something interesting to come from the data, but you don't necessarily know ahead of time. You can have objectives, right?

• 15:08Jay Shetty?

  Yeah.

• 15:09Speaker 02

  But I think us just getting closer to live there and studying if life did exist there are like always some, and is water there currently flowing? Those kinds of questions are like really interesting with Mars.

• 15:19Jay Shetty?

  Yeah. The reason I'm mining it is for two reasons. These questions to you is, one is I'm fascinated because it's so different from any world I've ever lived in. And so I'm like a kid in a candy shop right now. Like this is so cool. And, and then the second side of it is because I think it's a mindset thing too. The idea that All of these really smart people are building something. And there isn't this big goal or objective. There's this idea of we're gonna learn. And we're gonna grow and we're gonna figure it out. And we'll discover something is such a beautiful mindset for life. Like I think about even with what you were talking about with Crunch Labs. Teaching kids an early age to just experiment, play, break, live without the goal of like, oh, I have to build.

• 16:03Jay Shetty?

  I'm sure they, I'm sure Crunch Labs, yeah.

• 16:05Speaker 02

  No, you're totally right.

• 16:06Jay Shetty?

  Yeah, it's like, that's a great mindset because I feel like if you think about all the companies that we all use today. They didn't start off saying we're gonna build a billion dollar company. They just built something that helped people and figured it out and pivoted and gave us another option. Then one day they were valued at billions of dollars. But today, there's a pressure I feel that people have where it's like, if I build an app, it has to be a billion dollar app. If I build a products company, it has to sell a hundred million the first year. If I sell apparel brand, I have to make a million dollars. Like, I feel like we put these goals and objectives and you're actually saying, well, when we're going to Mars, we're not thinking about those things.

• 16:45Speaker 02

  I mean, I completely agree with you. Like, I don't love when people expect you to know what you want to be when you grow up, when you're like sixteen years old, like nobody, ask any adult. And if you ask them, you know, what they're doing, if they knew they'd be doing what they're doing now, if they say yes, they're totally lying to you. Like, nobody knows. And that's just the way life is. It's like a river that meanders, right? So it's like, my advice, if you don't know what you want to be in your, you know, teenager or something, it's like, what do you love to do? Do you love to draw? Just dominate it. Just draw like crazy and get so good at it, right? Maybe you love to write or to tell stories, like, just do that. And then when you do that, like, then more doors will be open to you. So like, this is kind of my philosophy with life too. Like, I've had a lot of

• 17:28Speaker 02

  left and right turns to get me sitting across from you right now. And what I do is just like, whatever's in front of me, I just give it every single thing I have. And I just try and just crush it and learn as much as possible. And then when you're done with that, it's like, all right, now what are my next options, right? And it's usually pretty clear, to be honest. Like, it's never like. I've honestly never had a moment in life, even quitting NASA to go do YouTube stuff, where it's like, is this the right decision? Is it not? It feels pretty clear if you've really committed yourself and then you have all the new facts in front of you, right?

• 18:04Jay Shetty?

  Yeah. Before we get to that, what did you want to be when you were a kid? And when people ask you that question that you.

• 18:10Speaker 02

  I wanted, I wanted to be, my first job I wanted to do was to design play places at McDonald's. You know, like the ball pit things.

• 18:19Jay Shetty?

  I still love those.

• 18:20Speaker 02

  Like an architect of those. I remember I'd have all these drawings, like, all right, we're gonna start with a ball pit. We're gonna go to the nets. And now Crunch Labs, which is this like actual place I have, it's like this Willy Wonka factory for engineering, is sort of the embodiment of that dream, because we have like secret passageways. You know, a Coke machine opens up into a claw machine that you can like take a picture.

• 18:41Jay Shetty?

  It's like the North Pole.

• 18:42Speaker 02

  Yeah. We have like fired like pistons that you slide down from.

• 18:46Jay Shetty?

  You're basically Santa.

• 18:47Speaker 02

  Yeah, that's right. Um, yeah, like, I'm like Willy Wonka for engineering. Like, it has that vibe, right? It's like a rock, paper, scissors machine that it's a robot that beats you every time. A staircase, that's an infinite slinky staircase, the slinky just goes. So it's like, you know, if you can dream it up, then you can build it. Like, that's the beauty of being an engineer. Is like, if, if, if something doesn't exist and you want it to exist, you could just will it into its existence. And what a superpower.

• 19:16Jay Shetty?

  Yeah, there's this, uh, there's this amazing, I mean, this is, I'm going totally the opposite way, but you're reminding me of something beautiful. There's this beautiful verse in Eastern spirituality that says, "The mind moves faster than the gods." And the point of it is this idea that the mind can create and build and you can visualize. And it's based off of this character in Vedic history called Vishwa Karma, who's the architect of the gods. So he builds flying palaces and flying cities and, but he visualizes it all in his head before it becomes manifest. And it's that same idea of just like, we, but you know what's so interesting is we're talking about that, but we all know.

• 19:59Jay Shetty?

  That it's so natural as a parent to go, okay, but get a real job.

• 20:03Speaker 02

  Hmm.

• 20:04Jay Shetty?

  Right? So like you, you, you have this dream of I want to design McDonald's, playhouses, whatever. And then family, friends, expectations, school, everyone goes, yeah, but get a real job. Like I remember I was a kid who loved graphic design and I love art direction. And I loved juxtaposition and imagery. Like that was always my, I loved that. It's always been a passion of mine. And my family encouraged it. It was a good hobby. It was like, get a real job though.

• 20:29Speaker 02

  Yeah.

• 20:30Jay Shetty?

  I mean, engineering is such a great skill and such a great job, but how do you encourage young people? And how do you think about the, when you're making content to encourage people to live their passion, but be pragmatic? And what does that look like? Because you, you've kind of pursued so many things.

• 20:44Speaker 02

  I mean, I think it's a yes and situation, right? For example, for me, like I worked at NASA for a decade, then I worked at Apple for five years doing product design. I didn't quit Apple till I had 10 million YouTube subscribers. So like this idea of like, I had to choose one or the other, right? Uh, you can kind of do both. You can moonlight as your passion. And then when that becomes big enough, then it's like, oh, and, and that isn't always the case, but I think there's a lot of situations. There's a middle of that Venn diagram where it's like, you do the passion and pursue it as much as you possibly can while also having the real job, right? Um, I mean, that's like practical advice. Sometimes it does come to a point, you know, you hear these great stories of actors or something where it's like,

• 21:30Speaker 02

  I'm just going to really go for it. And then they land. But that's also, you know, the scientist in me wants to say, well, there's survivorship bias. So you only hear the stories of the ones that worked and for the one that does, there's a thousand that don't. So, um, you know, I think when parents say that, they generally have their best interest in mind for the kid. They want them to be happy and have a life that they can, but at the same time, the kid knows what their passion is. So I think it's a very healthy, a very healthy, like, you know, yin and yang there. I, I, I don't fault parents for saying that. I think there's a lot of times you could still pursue the thing, you know, you could pursue both.

• 22:05Jay Shetty?

  Yeah, I'd agree with you. So my life's the same story and, and I'm, that to me is the. To me, that is the best and most likely path for most people, which is you're gonna have a steady job. You're gonna figure out something on the side. And you're gonna wait for the thing on the side to outpace the thing you're doing right now. And then, and it actually proves to you as an individual, whether you really love it. Because you're doing it in your evenings, you're doing it in your weekends. You're doing it when it makes no money. You're doing it when it's inconvenient. And you're like, oh, well, if I could do it when I was inconvenient, then when it's my full time thing, I'm the luckiest person in the world.

• 22:37Speaker 02

  A hundred percent. And when I started YouTube, like in two thousand and eleven, no one knew you could like make money off of it. You know what I mean? It was like you just did it really as just a passion. Like, I wanted to share these cool ideas with people. Now, it's like the game has changed so much.

• 22:52Jay Shetty?

  What was the pivot from NASA to Apple? Why did that come about? Why leave NASA?

• 22:58Speaker 02

  Um, well, actually, for two years, I was at a Halloween costume company, Jay, before then going to Apple. So that's like-

• 23:06Jay Shetty?

  Halloween costume company?

• 23:08Speaker 02

  Yes.

• 23:09Jay Shetty?

  Wait, how do you go from NASA to a Halloween costume?

• 23:11Speaker 02

  That's the better question.

• 23:15Speaker 02

  Which is, so my first ever YouTube video, I went to like a Halloween party. And I had an iPad on front, an iPad in back of me. And if you cut a hole in the shirts and you do a FaceTime call, it looks like a hole in your body. So you wave your hand in the front and the camera in the back shows it. And-

• 23:32Jay Shetty?

  That's cool.

• 23:32Speaker 02

  Again, it felt like being five years old cutting onions. People at the party were like, this is such a cool costume. What a cool idea. How did I not think of that? So I went home, I put it on YouTube. And my life goal was to be on the Gizmodo, which is like an old tech blog.

• 23:47Jay Shetty?

  Yeah, I remember it.

• 23:48Speaker 02

  And so I made it on the cover of Gizmodo and then quickly realized I need more life goals. And so I was like, I have more ideas. Like, I should just do one video a month. And for fourteen years now, I basically uploaded one video a month about an engineering build or an idea. And the channel's just grown from there.

• 24:08Jay Shetty?

  How did you get that outfit on the cover of Gizmodo?

• 24:11Speaker 02

  Well, they, so the YouTube video went up and it went viral. So it was on the front page of CNN, like, it was like on all these, all these outlets covered it, including Gizmodo.

• 24:20Jay Shetty?

  Got it.

• 24:21Speaker 02

  From there, the, the one complaint was that, "Cool idea, bro, but I don't have $1,200 for Halloween costume, two iPads, right?" And so I was like, "All right." So I came up with an idea for next year where it was like a, a design printed on the shirt, like a, a guy's face or something that was like, kind of his eye was pulled open. And then if you cut a hole out for the eyeball, and then there's a free app of an eyeball that moved around, your eye would have worked great, Jay. Then you had a really cool Halloween costume for like the price of a T-shirt.

• 24:50Jay Shetty?

  Yeah.

• 24:50Speaker 02

  Called Digital Duds. So I've launched that company, nights and weekends, working all week while making YouTube videos and, uh, while working at NASA. And it, it did pretty well. So then that did well enough that I sold it to some guys in the UK and I went and worked for them for, for two years.

• 25:09Jay Shetty?

  Wow.

• 25:09Speaker 02

  And it's like, it's such a, right? This is my example. I mean, this is, this is exactly what I was talking about. I had this idea, I thought it was cool, so I moonlit nights and weekends, basically bootstrapped the company. And then when I launched the video the next year to explain what it was, that T-shirt idea, you know, we made our money back in eight hours. And then, yeah. So very meandering.

• 25:38Jay Shetty?

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• 26:21Jay Shetty?

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• 27:07Jay Shetty?

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• 27:52Jay Shetty?

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• 28:32Jay Shetty?

  Did you always have the ability to turn an idea into action? And how, what have you learned about that? Right, like there's a big, a lot of people have good ideas. And I'm sure you hear all, hear them all the time. I hear them all the time. People come up to me and be like, Jay, I've had this incredible idea. I want to build this thing, but then it stops there. It doesn't get somewhere. What have you learned about turning ideas into action? What's worked for you?

• 28:54Speaker 02

  My superpower is my naive optimism. Like, I'm just an idiot that thinks I can do it. And I don't see, like, I just feel like, oh, this is so obvious. Like, I can totally do this. If I knew the amount of work it actually would end up being, I'd be very discouraged. But I'm just like an idiot who's like, oh, yeah, I could do this. Like, I think this makes sense. Like, I see the end goal. And so then any pitfall that comes along the way, like, I'm so focused on this end goal. And, and like, that matters, right? Like, the attitude you have and whether or not you believe, you think you can do it. So then, if I think I can do it, then the next step is like, well, let me break this down into all the steps. And step one is this. And I'm just going to dominate that step and then, you know, just kind of step through it.

• 29:39Speaker 02

  It's literally the engineering design process, but for ideas and businesses.

• 29:43Jay Shetty?

  Walk us through the engineering design process for anyone who doesn't know what that is. Like, break that down for us, make it simple, but...

• 29:49Speaker 02

  I think the idea, it's just like, you, you have an end goal, an objective, and break it down into the steps and know what you don't know and, and test what you don't know. It's kind of like, you know, get your, give your best shot at it. You kind of, in, in engineering, let's say, if I'm designing a piece for the Mars rover, I think, okay, I think it needs, you know, maybe it's the, the, the wheel for the Mars rover. I think it needs to probably look like this. I'm going to design it in CAD. I'm going to analyze it analytically with computer programs. But that's not what I fly to Mars. I take that and then I build it and then I test it to see if it matches. And then sure enough, oh, it does match up. All right, now it's good enough. I've tested it, now I can fly it to Mars.

• 30:33Speaker 02

  So I think it's this idea of like, building iteratively and, and, and breaking things. Like, part of designing that is I would make one and I would... Smash it with a bunch of stuff. So I know the limits of the wheel, right? So again, we call that a failure in others outside of engineering. But we embrace that. And it's like, great. Now we know. Now let's tweak it. And we're gonna, we're gonna now, now we could build something better. Right. But I think a lot of times in life, if you get a bad grade on a test, then you internalize that I'm not good at math. Or a relationship fails. You're like, I'm just not good at this love thing. Or a business fails. You're like, I guess I'm not a good businessman. But if you, if you look at it like an engineer, even like a video game,

• 31:17Speaker 02

  I think is like a good way to do it. Like if you, if you frame your challenges like a video game, no one, no one picks up a controller to play a video game and falls in a pit. Say Super Mario Brothers or something and thinks I'm, I'm a failure. Like, ah, how embarrassing. I'm terrible at video games. No, you're immediately like, oh, shoot. What did I just learn from that? Now I'm gonna, I'm gonna jump a little faster. I'm gonna run a little faster, jump a little. You're excited to try again. Right? So just the framing of it, it turns from fear to curiosity. Where you're like, you wanna get up and try it again. So if it's like, and, and you know, you asked me like, oh, when you have ideas like, I'm thinking of it like a video game where it's like, I wanna rescue Princess from Bowser. So when I get the sliding green turtle shell, which could look like a lot of different things, I don't internalize that I'm a bad player. I'm like,

• 32:02Speaker 02

  got it. I know the shell comes right here. I'm gonna jump a little faster. Yeah. Right? And that is a life hack. Like truly, this happens to me all the time on, just whenever we wanna do a big video. We just filmed a video where um, I made a soccer goalie robot that goes back and forth at like 80 miles an hour. And then Cristiano Ronaldo tried to score on it. Right? It took us like a year to build. So we tracked the ball. And in the first six milliseconds, when the ball has gone from like here to here, I, I just moved it like maybe an eighth of an inch. We know exactly where the goalie needs to be to stop that ball. So it's hilarious to see, you know, he tries to do it. And of course, He misses. No, he's, there's no way he can score. It's way too fast. From the penalty kick area. Yeah.

• 32:46Speaker 02

  He kicks it 80 miles an hour. And the robot's just like, just goes and it stops. Oh, my gosh. So the point is though, with that video, I mean, there was tons of sliding green shells and setbacks. And you know, and, and that doesn't mean it doesn't sting, by the way. Failure still can sting. This isn't some fake Pollyanna attitude, right? But it's this idea of like, oh dang it. But I'm, okay, here we go. We're going at this again, right?

• 33:12Jay Shetty?

  Yeah.

• 33:13Speaker 02

  And I think that can help you accomplish so much more in life and and just have honestly better relationships even, right? Because it's just like the way you approach it is like, okay, what did I learn? Versus internalizing that it's something about me.

• 33:26Jay Shetty?

  Yeah, well said, really well said. And I love the video game analogy because you're so right. You you die and even though it says game over, you don't feel that way.

• 33:35Speaker 02

  No.

• 33:35Jay Shetty?

  You're like next, next, you know, you want to get another life. You want to play again, like you never ever. And it's so crazy because I'm like, it actually says game over.

• 33:43Speaker 02

  Yeah.

• 33:43Jay Shetty?

  And you don't care.

• 33:44Speaker 02

  No.

• 33:45Jay Shetty?

  And whereas if someone says game over in real life, or you get rejected, or you don't get a job and you apply for one, that hurts much worse. And I guess because it feels like he has real stakes.

• 33:56Speaker 02

  I think it's more like you internal, you think that makes you.

• 33:59Jay Shetty?

  Yes.

• 34:00Speaker 02

  Unemployable.

• 34:01Jay Shetty?

  Yes.

• 34:01Speaker 02

  You internalize what that means about you. But you don't do that in video games. You don't say I'm a bad video game player. And I think the same is true in life, like anyone who's got to somewhere in life, they started out sucky at that.

• 34:14Jay Shetty?

  Yeah.

• 34:14Speaker 02

  Right? And then they just learned and iterated and overcame. It's the same thing you said with companies, like no Fortune one hundred company today started out doing what they do now.

• 34:24Jay Shetty?

  Yeah.

• 34:24Speaker 02

  They've pivoted fifteen times, right?

• 34:27Jay Shetty?

  Yeah.

• 34:27Speaker 02

  And I so I think it's this ability to just like not internalize what it says about you. Um, and just almost flip it like I'm a person who who embraces failure and celebrates it, lets it sting, just like in a video game. It sucks to miss that key jump on level eight one on Super Mario Brothers, the little platform, but it's like, dang it, we're going back because you're focused on the end goal.

• 34:50Jay Shetty?

  Yeah.

• 34:50Speaker 02

  You're focused on what that would feel like, not the pits and the mistakes.

• 34:54Jay Shetty?

  What's a failure that you ever experienced in life that you did internalize? Did that ever happen?

• 35:00Speaker 02

  I got married pretty young. And then it's very amicable, but like five years ago, I split with with my wife. Um, for, you know, I'm pretty private with my private life for like reasons and stuff. But um, and I was like really cautious to get out and like date again. It just, it took me a year to even like start.

• 35:24Speaker 02

  And I don't know, it felt like

• 35:28Speaker 02

  I was just very protective, like I didn't, I wanted if I was gonna find my person, like I wanted them to love me and not the thought of me, or you know, you just want it to be authentic, right? Um, and so like I never, I just wasn't, I was being very cautious about everything. And I did find someone that I thought was like, this was, this was it. And I'm for the first time, like really opened my heart, right? Like being really, really open. And like the worst possible situation happened where it was like, it was, um,

• 36:06Speaker 02

  it felt, it was like a betrayal. Something happened that it was like, it was essentially this, the worst case where it's like, okay, I'm gonna do this. I'm gonna really lean in. And then it happened and it was absolutely the worst pain like I've experienced as an adult. It was like really, really hard. And it was hard to feel like I would ever find this thing that I felt like other people have found and I've, I'd never felt it my whole life.

• 36:31Speaker 02

  And so taking a beat after that was like,

• 36:35Speaker 02

  I think it was hard. That was like a really, really difficult period for me. Um, but then I honestly, eventually I came around to this Supermar thing and I'm like, you know what? Like, it's just a number, like I just gotta put in the reps. I gotta like put the work in. And so I did that and then again failed. I did like, I was like, I'm gonna, in 30 days, I'm gonna like try and this, I'm such an engineer. I basically made a goal where it's like, I'm gonna go on 30 FaceTime dates in 30 days. And just like 20 minutes, just to get a feel, because you know, in the first three minutes, if there's a connection or not, right? And I did that and it was again, Jay, and these were like amazing, accomplished,

• 37:20Speaker 02

  attractive, lovely human beings, lovely women, right? And I felt nothing. And I was like, damn, like I think, is this me? So I was like, you know what? I'm gonna do one more. And then I did one more and that's my partner and she's my life partner. It's like it. And it was, it was a matter of like,

• 37:40Speaker 02

  it was like half hour in, it's like, yep, this is it. Like, and it feels like coming home. It's like when you find the right person, it feels like home. It's just like,

• 37:52Speaker 02

  Yeah, and it's just like no reservations and like we're both the same way and she had the same experience. Yeah, and you met her and she's had the same experience where she just never felt like she'd found it and immediately were just like, this is it. Cool, done. Close the spreadsheet.

• 38:08Speaker 02

  Delete it.

• 38:09Jay Shetty?

  So you did engineer your way to love.

• 38:10Speaker 02

  I did engineer my, which is funny.

• 38:12Jay Shetty?

  Yeah.

• 38:13Speaker 02

  Because she's the opposite. She's more like you, Jay. She just puts it out to the universe. So she's the, uh, she's the dreamer and I'm the thinker. And we each try and take credit for us getting together. It's like, look, I put it out to you and I'm like, no, I put in the work.

• 38:27Jay Shetty?

  Yeah, you put in the work. Yeah, no, I love that. I mean, to me, I, I mean, I'm, I'm actually, people know less about, I'm, I'm a bit of both as well. There's a, there's a engineer in me, not, not in the way you are, but in that practical, pragmatic approach to what it really takes and getting the reps in. And, and I like that, that it even applied to love. They're doing thirty FaceTime calls and thirty dates. That is what it takes to figure out if you have a connection with someone and to speed it up. I always, I do what I call for myself immersion weekends. And so if I'm really fascinated by something, I will find a coach, find the book, find the TED Talk, find the course, and do it all in one weekend to figure out whether I care or not.

• 39:10Speaker 02

  Yeah.

• 39:10Jay Shetty?

  And I do these immersion weekends all the time where I'll literally obsess over something for forty-eight hours. And if I really like it, then it becomes a part of my consistent schedule. And if I hate it, I won't go back again and I'm okay. And I've loved doing that over time where I'm like, I'm fascinated by this. I don't have time to go on a weekly course. I don't know if I wanna invest that time. I don't wanna commit to a retreat, who knows, but I could do it for a whole weekend.

• 39:34Speaker 02

  Genius.

• 39:34Jay Shetty?

  Yeah, it works. It works wonders for me.

• 39:36Speaker 02

  And that goes back to kind of what I was saying before, it's just like, whatever's the step in front, dominate it.

• 39:41Jay Shetty?

  Dominate, yeah.

• 39:41Speaker 02

  And if, and if you really immerse yourself, like it will be very clear at the end of that weekend, if this is something you wanna do more versus like just dabbling in.

• 39:49Jay Shetty?

  Dabbling, yeah.

• 39:50Speaker 02

  What's an example, I'm gonna turn the tables on you. What's the last thing you did like that, like an immersion weekend?

• 39:55Jay Shetty?

  The immersion weekend?

• 39:56Speaker 02

  Yeah.

• 39:56Jay Shetty?

  I, I'll be honest, I just did it this weekend. It was, uh, acting. So I've been getting all these opportunities to like audition for like TV and film and I've just been kind of going back and forth. I've spent a lot of time on movie sets with actors that I coach, not in acting, in, in my work. And I've spent a lot of time on movie sets, but I've never been the person doing it. I've done a few cameos here and there. And because I was getting all these opportunities, my question always is, do I love the process? I'm not interested in the result or is it cool? I'm like, do I actually love doing the thing?

• 40:29Speaker 02

  Yeah.

• 40:29Jay Shetty?

  And so this whole weekend, I had an acting coach, I was with him for three hours a day. I was doing all the reading pre of the scripts that they sent me. I was doing the reading of books outside of it around acting and writing, just to see if I enjoy the process.

• 40:42Speaker 02

  Yeah.

• 40:43Jay Shetty?

  And I was like, worst case, I'm gonna hate the process and learn some skills.

• 40:46Speaker 02

  Yeah.

• 40:46Jay Shetty?

  Best case, I'm gonna love it and it's gonna open up new opportunities. I loved it, I had a great time.

• 40:51Speaker 02

  Really?

• 40:51Jay Shetty?

  Yeah, I was reading scripts, I was learning about characters, we were doing scene study and analysis. Like, it was, it was almost like just reading material and discussing it with someone and then trying to figure out what the actor's objectives were and what their tactic is and what their motive is. It was fascinating.

• 41:08Speaker 02

  Really?

• 41:09Jay Shetty?

  Yes.

• 41:09Speaker 02

  I love it. So you're gonna do more then?

• 41:11Jay Shetty?

  I'm gonna do more coaching, I'm gonna take more classes because it was just so, it was so fun. And if it becomes something that I enjoy enough, I would pursue it professionally. But even if I don't, it's just something that I'm currently immersed in.

• 41:23Speaker 02

  I feel like you would be great. I, it's like you have to, um, yeah, putting yourself in the shoes of the person, like, I don't even know what to do with like my face.

• 41:31Jay Shetty?

  Same.

• 41:33Speaker 02

  It's like, if I'm supposed to be sad, then I really wanna just like.

• 41:37Jay Shetty?

  Yeah, yeah, yeah.

• 41:38Speaker 02

  Pout my lip, but it's like, apparently that's not what you're supposed to do.

• 41:41Jay Shetty?

  But that, that's what was so, that was what was so fascinating about it. And I think we're both talking about this idea of learning something deeply, was when you're sitting down with a professional, the way they talk about it, and he was talking about like, the Stanislav method and the Chekhov method. And there's all these, there's, there's systems of why the best are the best. Like, they're not, they're not just the best because they have it, they've studied systems and they've worked at it. And so to me, he was just like, there's this method where it's called to act as if. So you can't relate to what the character's going through, but you have something that happened in your life that makes you feel that way that the character's feeling and you channel that. And so to me, it was just, I was just.

• 42:21Jay Shetty?

  Fascinated by the empathy that actors have to have, the compassion, the connection to embody characters. But that was my most recent.

• 42:29Speaker 02

  I love that. My thing right now, again, like, I'm kind of with you. I love mastery, like finding, mine's public speaking. I hate public speaking.

• 42:36Jay Shetty?

  Oh, yeah.

• 42:36Speaker 02

  Hate it. But my goal is just be really good at it in like, a year. So I'm currently working up, I'm actually doing a TED Talk in April. Actually, this is cool to actually mention to you, because I haven't really talked about this publicly much. But we're doing, so through the YouTube channel, we've learned how to like, hide the vegetables, right? Basically, teach science, and you don't even know what's happening, right?

• 42:58Jay Shetty?

  Yeah.

• 42:58Speaker 02

  So we're taking all the learnings we've taken from that, like, because kids can watch, or people can just watch whatever they want to on YouTube, but they choose to watch this. And they're making a full science curriculum.

• 43:07Jay Shetty?

  That's amazing.

• 43:08Speaker 02

  Third to eighth grade. It involves, you know, has my fellow YouTube friends, you know, I just got Cristiano Ronaldo, and we're filming him, he's part of it, just a bunch of people in it. But then, you know, resources for the teachers, really cool hands-on activities they can do in class, everything. And then it's gonna cost about, it's gonna cost us about like fifty-five million dollars to make, and they would make it free forever, for all.

• 43:32Jay Shetty?

  Where will it go online? So you don't have, it won't be in your school?

• 43:35Speaker 02

  No. It's like, it's like online. Teachers can use it. It's a full, it adheres to all of the standards, right? Because teachers will tell you, like, they can't teach a kid if they don't have their attention. And what I've learned to do on YouTube is getting their attention. So for example, the electricity and magnets is a lesson. We just filmed this. There's an MRI machine, I put a watermelon inside it, I'm holding like a ten-pound hammer, and then you essentially flip on the MRI machine. And, but, you know, the hammer just flies out of my hand, destroys this watermelon. And now, Jay, I've got your attention. And now I could say, you know, there's invisible magnetic fields all around us that exist.

• 44:10Jay Shetty?

  Yeah.

• 44:10Speaker 02

  Right?

• 44:11Jay Shetty?

  And so teachers can use these in school? They could play that video?

• 44:15Speaker 02

  And it has, you know, the whole lesson, what they say back to the kids. It will replace their science curriculum, right?

• 44:20Jay Shetty?

  Wow.

• 44:21Speaker 02

  And it's gonna cost, it's gonna take us like, three years.

• 44:23Jay Shetty?

  Why is it gonna cost you fifty-five million dollars?

• 44:25Speaker 02

  It's, it's a huge undertaking. There's like forty-six different units, like, it's science, it's all sixth through eighth grade science, and then also third grade through, through fifth grade, so.

• 44:36Jay Shetty?

  And you're funding it?

• 44:38Speaker 02

  Yeah. And, I mean, yes, and there are already some generous people who are coming out and helping it fund, but like, Regardless, I was, we started funding it myself anyways with the profits we had from Crunchlimes. So we're gonna announce that at the TED Talk and like that I really wanna nail that presentation.

• 44:55Jay Shetty?

  I'm happy to help, man.

• 44:58Jay Shetty?

  I was lucky, my parents forced me to go to public speaking drama school when I was 11.

• 45:01Speaker 02

  Oh, really?

• 45:02Jay Shetty?

  So all my state speaking skills from having studied it for seven years, eight years and so.

• 45:08Speaker 02

  Yeah, you're a master.

• 45:09Jay Shetty?

  One of my favorites.

• 45:10Speaker 02

  Okay, yeah, I'll, I'll record the rehearsal and I'll send it to you.

• 45:13Jay Shetty?

  Yeah, I mean, they have pros there. Obviously, TED have such a great.

• 45:16Speaker 02

  Yeah, they do.

• 45:17Jay Shetty?

  And a great pro speaking team.

• 45:19Speaker 02

  They're not Jay Shetty.

• 45:20Jay Shetty?

  That's gonna be, no, that's gonna be amazing. I'm excited to see that.

• 45:22Speaker 02

  I'm pretty stoked. I like, I feel like it's the most important thing I'll do my whole life.

• 45:26Jay Shetty?

  But I love that you're doing things that scare you, like even at this point, having had so much success and having, you know, being, you know, the spokesperson for science across the world. It's incredible to see you say, I'm still scared of this, I'm gonna do it.

• 45:40Speaker 02

  No, like I crave it, Jay. Like I also like, uh, I started like going to the gym two years ago, same thing where it's just like, I just love an opportunity for mastery. It is this video game thing, right? I think a lot, if you say that I've seen success in my life, a lot of it comes down to this mentality of it's like, I just love working on something and the feeling of incrementally getting better. I mean, that's how our brains work, right? You're, I mean, a lot of studies have showed if you get a huge raise and then, and then your salary's flat for 10 years versus incrementally go up to that 10 year, like you're much happier, you have way more dopamine to your brain if you incrementally level up. This is again how video games even work. You start the video game with a wooden sword and three hard containers.

• 46:24Jay Shetty?

  Yeah.

• 46:24Speaker 02

  Because they reverse engineer, you love just like little levels up. So opportunities that life provides you to just find something like that and then get better at the end of a couple of years or months or whatever, decades, nothing better.

• 46:38Jay Shetty?

  How do you keep the childlike, fun energy, playful energy that you have that your work requires? And at the same time, run businesses? Because to me, that's the balance that young entrepreneurs, seasoned entrepreneurs, everyone runs into where it's like running the business is a serious business.

• 46:58Speaker 02

  Yeah.

• 46:58Jay Shetty?

  But then the business is all about play, curiosity, fun, crazy experiments, right? And we'll get into some of the videos that. That you love the most, but how do you think about the curiosity, creativity part of the business? And then the running of a business?

• 47:13Speaker 02

  Yeah, I think it's good. I, I, there's been studies that look at like successful mid-range companies. Your companies worth say fifty to five hundred million dollars or something, or even ten to five hundred million dollars. And what all of them have in common is there's one person who is like, has the swim lane of being the creative, the big thinker. You know, the ten X thinker, and then one person who's logistics, right? So, you know, one person who can build the thing and one person who can run the thing. And I was very lucky, a buddy of mine, Jim, you know, worked at Google. I knew he had a very analytical brain and I said, hey, I'm thinking about starting this company, Crunch Labs, you know? Make me a model, financial model to see if it works.

• 47:56Speaker 02

  And he did and educated me on how they work. It's still the model we use today and the company's doing very well.

• 48:01Jay Shetty?

  Wow.

• 48:02Speaker 02

  So he's been the one to like, in my opinion, make all the, all the boring stuff. I don't want to look at it. Oh, we have to have like a warehouse that ships out the stuff like, I don't, just find a good one, you know? And he'll geek out over it and he has them, you know what I mean? And I'm thinking about like, oh, this is, we could do this, you know, but we could do this. So I think truly, if you're starting a business and you're the creative one, just don't try and do the other thing.

• 48:27Jay Shetty?

  Yeah.

• 48:27Speaker 02

  And the good news is if you're the creative one, the other one's a lot easier to find. Like the creative, like the good, that, that's more of a rare talent.

• 48:35Jay Shetty?

  Yeah.

• 48:35Speaker 02

  So just find someone to help you.

• 48:36Jay Shetty?

  Yeah, it's great advice.

• 48:38Speaker 02

  Yeah, at some point, if you're small, if you're doing something small, like a Halloween t-shirt company, like you can be both. But at some point it'll just get way too hard.

• 48:45Jay Shetty?

  Yeah, no, I fully agree with you. We did the same. And I remember when I bought on one of my partners in the early days, everyone was like, you don't want to give away a percentage? Like, don't do that, you know, it's all your creativity. And I was like, you have no idea how much time, because I said to him when I met him, I said, all I want to do is think. Study and teach and create like that's that's where I wanna live like that's my strength, superpower, that's my fascination like I love reading and studying and learning about psychology and ancient wisdom and science and behavioral science and I that's that's what I love reading, studying, learning, observing humans and then turning into stuff that people can use to make their lives better.

• 49:23Speaker 02

  Yeah.

• 49:24Jay Shetty?

  But I don't wanna run any of the other stuff.

• 49:26Speaker 02

  Hundred percent.

• 49:26Jay Shetty?

  And.

• 49:26Speaker 02

  And so I think knowing that and owning that like is a key to staying happy and honestly fighting burnout.

• 49:32Jay Shetty?

  Yeah.

• 49:32Speaker 02

  Like I think a lot of times when people feel burnt out in a creative endeavor, it's because they lost sight of what got them in it in the first place and they're managing fifteen people and they're a manager now, they're not a creative.

• 49:43Jay Shetty?

  Yeah.

• 49:43Speaker 02

  And they're like, why am I doing this? I'm not getting the satisfaction. It's like, oh, because you're not doing what you started doing.

• 49:48Jay Shetty?

  Yeah.

• 49:48Speaker 02

  Yeah.

• 49:49Jay Shetty?

  What did you learn at, what did you learn at Apple that you didn't learn at NASA?

• 49:53Speaker 02

  Um, Apple, I would say, like NASA, I feel like had a ve- a lot of smart people. At Apple, you had to be pretty smart, but a very good communicator, which is like a, I, I just keyed in on this and communication and, and sharing ideas and like telling stories matters a lot. In, you know, people think I'm a good engineer, you know, I could build cool stuff, but it's like, I'm an okay engineer, Jay. I'm a pretty damn good storyteller. Like, and in the videos, you're telling stories, right? Like this video with Cristiano Ronaldo, where he said with the goalie robot going back and forth, like it starts out like, you know, this is my childhood dream. I wanna do this thing. And I even, Landon Donovan

• 50:38Speaker 02

  takes me out and he's like a coach and he's like, dude, you suck, you know? And so it's like, okay, well, if I can't do with my athletic prowess, I'm gonna do with my brain. So now I'm gonna make this cool, right? So you like, you case the whole thing in a story, right? And I think at Apple, I learned that there were some very, very good engineers who are also incredible communicators of like explaining ideas and, you know, that's what really makes us special as a species, the ability to cooperate on large scale. And we do that through telling stories.

• 51:06Jay Shetty?

  Hmm.

• 51:07Speaker 02

  Right? That's, we've, we've evolved to tell stories.

• 51:10Jay Shetty?

  Yeah.

• 51:10Speaker 02

  Long before you could write stuff down. We communicated through telling stories and making somebody feel something.

• 51:16Jay Shetty?

  Yes.

• 51:16Speaker 02

  That's the exact, that's how you make a viral video. You just, you have to evoke a visceral response.

• 51:21Jay Shetty?

  Yeah.

• 51:21Speaker 02

  And if you can do that, that helps you at work because it convinces everyone else like, hey, this is a good idea. Let's all do this. Helps you in your relationships. Like if you can really create that visceral response by connecting with the human, then, you know, your partner will, or your, your child or friend will accept your apology, right? Like, um, it'll help you, yeah, just personal life, business, anything. By tapping into the ability and owning the ability of like, I need to say this in a way that connects heart to heart, not brain to brain. Whereas it, you know, NASA is like, well, you know, our rover is 20% faster on the gigahertz. And it's like, nobody cares, right? Apple, I feel like is a very good example of this, right?

• 52:02Speaker 02

  Like AirPods is an example, like the, the advertisements for AirPods, there is technically, there's better than any other head, you know.

• 52:09Jay Shetty?

  Yes.

• 52:09Speaker 02

  There any like ear in your product out there. But the commercials are like, the dance, it focuses on the feeling, right? Like, what does it feel like to have these things? Not like, here's the tech spec of why it's better.

• 52:22Jay Shetty?

  Yeah.

• 52:22Speaker 02

  And as a result, I think that like, if they were a standalone company, it would be, the market cap would be like, I don't know, it's something crazy like.

• 52:29Jay Shetty?

  Just for the AirPods.

• 52:29Speaker 02

  Just for the, it's like $50 billion market cap, just for the AirPods.

• 52:34Jay Shetty?

  Crazy. It's crazy.

• 52:44Jay Shetty?

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• 53:25Jay Shetty?

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• 54:09Jay Shetty?

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• 54:48Jay Shetty?

  Yeah, it's such a... Hearing you say that is fascinating because, yeah, I read a study years ago, it was early days, but New York Times did a study on 7,000 pieces of viral content. And the output was, the 7,000 pieces of viral content, they made people feel five things. One of five things. The first was adventure, which your content does all the time. Humor, your content does that too. Or comedy, obviously. The third feeling was negativity.

• 55:21Speaker 02

  Yep, anger.

• 55:22Jay Shetty?

  The news, anger, rage. Yours does not do that. The fourth was inspiration, so you felt inspired after watching it. And the fifth was surprise. And so those were the five emotions, and they were all feelings. Like, and I always share that with people because I'm like, your content's trying to teach me something. It's trying to tell me something. And you're talking about adding value, but when you're trying to add value, you're not making me feel anything. And it's what you were saying about hiding the vegetables. It's like, if you're making people feel entertained, then you're learning about engineering and process and design and everything. But if I'm like, I'm going to teach you engineering... Now I'm not, I'm feeling bored.

• 56:01Speaker 02

  Yeah.

• 56:01Jay Shetty?

  And that's not on the top five list.

• 56:03Speaker 02

  Yeah.

• 56:03Jay Shetty?

  And so I'm not feeling anything. I wanted to ask you about, I want to get tactical with you because you're also a YouTube creative genius. It's like, what was the journey from zero to a thousand subscribers? What does that look like for someone if someone's trying to do that as stage one?

• 56:18Speaker 02

  There's a lot of really good reasons to start a YouTube channel or to be a creative. There's only two bad ones.

• 56:24Jay Shetty?

  Tell us.

• 56:25Speaker 02

  To get rich and to get famous. And I think that's like the mistake a lot of people, especially now that you know you can get rich and famous. And I think we both started in this game. It just wasn't the same. Like you didn't realize that was it, right? We can't, our passion was like, we love this, right?

• 56:42Jay Shetty?

  I thought it was gonna be, I thought I was gonna, because I was a consultant at the time.

• 56:45Speaker 02

  Yeah.

• 56:46Jay Shetty?

  So I was at Accenture. Yeah, I thought I was gonna be a consultant by day and just upload videos by night and weekends because I was like, this is a fun hobby. It was, it was just a creative outlet for me. I was like, I was doing live events, teaching wisdom and teaching classes and meditation. And I would teach at my local gym. I would teach at my local college, whatever. And I loved it, but I was like, I'd like to share that with more people. I'll just upload some videos. And yeah, I had no idea that any of this would ever happen. So, and yeah, we started, I started 2016, you started 2011.

• 57:20Speaker 02

  Yeah, but ultimately 20, I mean, like to your point, like it takes forever to get a thousand subscribers. And so I think the, the trick is just to make content, just to do it. Don't overthink it. You know, the temptation is you want to make the perfect thing. And again, going back to an engineer, you build prototypes. Like the biggest mistake when you want to make something is like, I want to build the final thing. Any object in this room was not built. Like this was not the final form. This was not the initial version of this microphone. Like it started very simply and then it iterated, iterated. And so it's the same thing with like creating content or making things or trying anything like set a low bar. You know, I like to say like, make your goal.

• 58:01Speaker 02

  To to fail 10 times, like flip it, make the goal like I want to make 10 videos and my goal is that they don't get more than 100 views in a sense of like, don't make your metric, but I'm not rich yet and I'm not famous yet, therefore I'm a failure. Like make your met like de-stigmatize the failure and just go for it and make that. So make the goal, you know, maybe a better way to say is make the goal to just upload 10 videos in 10 weeks. That's my goal. I don't care about metric, I don't care about views and you will learn so much more through that by then and then iterating and seeing what worked back to a video game. Okay, I said this thing, I started this way. Aha, the algorithm seemed to really like that, you know, and that's what the audience wants. So now I'm going to lean into

• 58:45Speaker 02

  that, right? So it's like just gamify it in that sense and it will be great. Don't do it to be your rich or famous.

• 58:52Jay Shetty?

  Yeah, it's great advice. I remember I got to, I got my first thousand subscribers in a month on YouTube and I was over the moon. Like I was so excited. I couldn't believe it. Like I was like this is, I'd never stood in front of a, I'd maybe done one talk, which was a work event, which had a thousand people in the audience, but I'd never done my own event with a thousand people. I'd mostly, if I'd done my own event, maybe 50 was the most I'd ever had in my own live events. A thousand subscribers, this is insane. And I remember saying it to my friends and they were like, yeah, it's probably cool. Like, you know, good for you. Like, you know, and it felt like a failure because it to them, not to me. Because they were just like, oh, it's a thousand. Like, I guess it's gonna, you know, net out here. And it was just so interesting for me to see like, oh, it was

• 59:34Jay Shetty?

  good. I didn't feel that way because I would have stopped. But a thousand to me was a huge win. What's the difference between getting from a thousand to 100,000? Like, what is changing in skill set, mindset, ability?

• 59:47Speaker 02

  You start to get like a process down. You start to be able to figure out your own voice. I think like from about 10,000 to 100,000 subscribers, you start to understand who you are, you know, and a good place to start, by the way, is just copying other channels that you like. Like, don't be ashamed at the beginning just to copy someone else's style. And, you know, if you don't know where to start, if you don't have something and you'll start doing it and you'll try something one time and it works and it sticks and then you, you know, you start to find what your own voice is.

• 1:00:18Jay Shetty?

  You've only ever, you said you've only ever made one video a month.

• 1:00:20Speaker 02

  Yeah.

• 1:00:21Jay Shetty?

  How did you not get sucked in to the landscape when it was like people were making a video a day? People were making three videos a week. People were making, you know, how did you stay true to? Was it just that your creative vision was so big that you could only ever do one a month?

• 1:00:36Speaker 02

  Partly that and just like, again, I wasn't doing it to chase the views. And you're absolutely right. There was a time in the YouTube algorithm where daily vlogs is how you got all the views. And I said, great, like great for everyone else. Like I am enjoying it this way. This is what I like. This is like the pace I'm comfortable with. Like I'm very protective. I'm very good at saying no. Like that's my superpower. And just like, I can have that restraint. And I, you know, I've got a nice, comfortable jogging pace on my treadmill and I'm going to stick with that.

• 1:01:09Speaker 02

  So, and even today, you know, good at saying no.

• 1:01:13Jay Shetty?

  What was the hardest thing you ever said no to?

• 1:01:16Speaker 02

  You know, early on, there were some opportunities to do some like Discovery Channel shows that I would have loved as a kid. But then it's like, when I had everything else going on, like, I don't know. You just get opportunities that come by that you don't, it's almost not hard to say no. Cause it's like, unless it's an absolute hell yes, I don't even consider it. Right? And I think that is, that can be a superpower is like laser focus. Like I don't often like pick something that I'm just like, I'm on it. But like, if I do choose something that it's like, I want it, like, I can be like a pit bull on it. Where it's just like, I, I, I will not fail. Like, I don't know. At some point, if it's not working, you need to pivot and I do.

• 1:01:58Speaker 02

  But it's like, I just get so obsessed with accomplishing the thing that um, I can just exclude everything else. So I, I'm, I don't have this temptation of like, and I try this, I'm gonna try this, I'm gonna try this, and I'll try this. And now you're just diluted across the board, right? Cause that applies not even for business, but in your relationships, right? In life, if, if you are stretching yourself thin, you know, I'd much rather give like five people in my life, like very deep depth and have that richness of human connection than to spread that thin across 50.

• 1:02:28Jay Shetty?

  Yeah.

• 1:02:29Speaker 02

  Right?

• 1:02:29Jay Shetty?

  Yeah, absolutely. Yeah. It's a, yeah, there's almost like there's the experimenting phase where you're trying lots of things out.

• 1:02:35Speaker 02

  Yeah.

• 1:02:36Jay Shetty?

  But then when you know who you are and you know your voice and you know what you're building.

• 1:02:39Speaker 02

  Yeah.

• 1:02:39Jay Shetty?

  You've got to stick to that and, and it, and it does make all the difference. And you've got to know when to let something go. Like the, the videos I used to make on Facebook when I first started as a creator, I don't make them anymore. And it's not because they weren't amazing and they didn't change my life. It's just that's not who I wanted to be forever.

• 1:02:55Speaker 02

  Yeah.

• 1:02:55Jay Shetty?

  And they would have been really successful now if I carried on making them. But I wouldn't have felt happy. And so I chose what I wanted to do, which was this. And telling stories in a certain way that's allowed my life to also be fulfilling as well as successful, rather than keeping, keep doing something because the algorithm wants it.

• 1:03:14Speaker 02

  That's right.

• 1:03:15Jay Shetty?

  And, and it doesn't, that, that gets really dry to, it, it gets really tiring, I think. And creators get burnt out chasing the algorithm, which I think we've both seen probably a lot of.

• 1:03:23Speaker 02

  Yeah, I think that's right. I think when you crank up that treadmill speed to a sprint pace, that's exciting at first. And it's like, whoa, all these opportunities are coming, but you know, the dopamine wears off and you're still sprinting. And to me, that's the definition of burnout. When you're not getting like the positive feedback and you're like really, really going for it. So to the extent that you could just like, keep your treadmill at a jogging speed. In creating and in life, I think like, that's, that's the power of saying no.

• 1:03:50Jay Shetty?

  Yeah.

• 1:03:51Speaker 02

  And being okay with saying no and not feeling guilty about it.

• 1:03:53Jay Shetty?

  What was the, uh, I'm looking at your most popular videos and obviously world's largest Jell-O pool. Can you swim in Jell-O? Two hundred and three million views six years ago. That video, what went wrong trying to get that video?

• 1:04:06Speaker 02

  I lost ten pounds making that video. I'm not kidding. Because, because we were making, I get, when I get stressed, I don't eat it. We were making it in my brother's backyard because to make Jell-O, no one's ever done this on the internet. By the way, to this day, I'm the only person who'd ever made like an actual Jell-O pool. Because Jell-O, as you know, you have to get it really cold. You gotta first of all boil it and then it's gotta put it in the refrigerator, right? So we had like six, you know, fifty-five gallon drums that we boiled Jell-O in basically. Drained it in this pool that we'd, we'd built. And then he lived in Utah, so it was like the perfect temperature. It didn't freeze overnight, but got cold enough. And so it took a full week and it failed eight different ways.

• 1:04:49Speaker 02

  And we'd have to tweak and, and, and change it. A storm came, we're covering it with a tarp. But eventually, we got that money shot of like a kid belly flopping on this pool of Jell-O and like me swimming in it. And it felt really good. That's like actually it turns out a very technically difficult problem. Again, my naive optimism was like, oh, I got this. I can do this, right? And it was very, very tricky, but we pulled it off.

• 1:05:16Jay Shetty?

  What was the hidden vegetable in the egg drop from space video? Hundred and forty million views two years ago. Like, what was the what was the hidden vegetable there?

• 1:05:24Speaker 02

  Yeah, there again, that video had so many failures in it, Jay. Like, we tried originally to put a basically a model rocket on a on a hot air balloon or on a weather balloon, and then guide it over a mattress and where it would let go and drop the egg on the mattress. We tried that three different times, and this was costing me like thirty thousand times a drop. And eventually, I called up one of my buddies at NASA. He's the lead when we try and land something on another planet. And I was like, Adam, how do we do this? And he's like, oh, what you're trying to do is create a guided missile. And there's like a hundred people in the United States who know how to do that. And they've all signed a very large stack of papers

• 1:06:06Speaker 02

  saying they won't tell anyone. So we're like, oh, we shouldn't try and guide this rocket down, then. Well, let's go a hundred thousand feet up, you know, basically to space, drop this thing. And then we landed it like the Mars rover. So in that video, we learned about terminal velocity, and we learned about like space environments.

• 1:06:23Jay Shetty?

  But kids know about. I love how you were bugging a NASA friend.

• 1:06:27Speaker 02

  Yeah.

• 1:06:28Jay Shetty?

  Who's dealing with like solving like discovery and.

• 1:06:31Speaker 02

  It's literally the man who like invented how you land on Mars.

• 1:06:34Jay Shetty?

  Yeah.

• 1:06:34Speaker 02

  And it's like my phone of friend.

• 1:06:35Jay Shetty?

  You're like, can you teach me how to drop an egg?

• 1:06:38Speaker 02

  Yeah.

• 1:06:38Jay Shetty?

  On a on a mattress?

• 1:06:39Speaker 02

  And he was like, yeah, no, that's called a missile.

• 1:06:43Jay Shetty?

  That's amazing. Well, who have you met through doing all of this work that you've just been so like you've learned from or you've been inspired by or someone that you met through this crazy journey that you've been on that has kind of left a mark on you? Or someone that you always looked forward to getting to know and you've got to meet?

• 1:06:59Speaker 02

  Yeah, I would say, I don't know, weirdly, like a mentor for me actually has been Jimmy Kimmel. Like, you know, he saw one of my videos like a decade ago, and said, we should get this guy on the show. And his staff was like after like one or two times going on a show that he really likes you. And I'm like, you say that to everyone. But like, the fourth time, I was like, I think he does really like me. And so now he's like, uh, he, it was his idea even to start Crunch Labs, the company. Cause people will tell me all the time, like, you need to do a podcast, you need to write a book, you need to go on tour. And when I double click on it, cause again, I'm good at saying no, it always came back to like, oh, so you can make more money. That's like, oh, good, great news. I don't spend a lot of money, so I've got enough money. I don't need to do that. Right?

• 1:07:44Speaker 02

  And his point was like, yeah, but you could reach more brains deeper. And, and that's the idea with Crunch Labs. It's like, you're in the trenches. You're not just passively watching a video. It's a really fun toy and you're in the trenches and you get them every month. And he was totally right. Like the amount of letters we get from parents saying like, this has changed the way my kid sees the world, sees themselves, right? They love it. They go out to the mailbox every month, waiting for it to come. Makes a great Christmas present, by the way, Jay.

• 1:08:13Jay Shetty?

  There we go.

• 1:08:14Speaker 02

  Christmas present.

• 1:08:14Jay Shetty?

  Yeah, I was about to say, it's a, no, it sounds like the perfect gift. I mean, I, I think I'll have to, I'm gonna, I'm gonna get some for my niece and nephew.

• 1:08:21Speaker 02

  Okay.

• 1:08:22Jay Shetty?

  Yeah, I think, I think they'll love it because my, my, I can see my nephew's like 10 years old and his brain's like that. Like he wants to build stuff. He wants to break stuff. He wants to figure things out. My niece is more into like Gabby's dollhouse and stuff like that.

• 1:08:36Speaker 02

  The good news, Jay, it's funny you mention that.

• 1:08:38Jay Shetty?

  Good idea.

• 1:08:39Speaker 02

  We just.

• 1:08:39Jay Shetty?

  No, have you got Gabby's dollhouse, man?

• 1:08:41Speaker 02

  More or less. It's called Creative Kit. So what I do is creative engineering. The engineering part, we've got covered. Build boxes, the toys I was saying, and then we have like a robotics one. But like the creative part, we'd never, so we like studied what creativity is. And now there's a version called Creative Kit that it's like six years old and up. And it's a little bit of a Trojan horse to get more girls in STEM, but also it's for boys as well. But they, they get a whirl every, every month. It's a different part of a little town they build. And the important part is like, it's within guide rails. If you tell a kid, give them a piece of paper and say, come up, you know, draw something. They're like, uh, but if you say like, Draw an animal doing something really, doing their hobby, you know, in a place you wouldn't

• 1:09:23Speaker 02

  expect. Well, now they have like a seed, right? So it's this idea of like, the first was a treehouse, but then you name, it's a little animal's friend that comes with it. And then we're getting that within guidelines to think really creatively. And what this research shows, you could watch these alpha brainwaves in your, is the more time you spend in this space, the easier it is to do it. So it's just like a muscle that you develop. So it's basically giving kids time in this space to be more creative.

• 1:09:49Jay Shetty?

  Did you always want your work and your products to help kids? Like, was that the goal for the YouTube channel from day one? Was it like, I want to help young people figure out, young kids figure out?

• 1:09:59Speaker 02

  I don't think so, to be completely honest. Like, I think it was more just like, I love sharing ideas. Like, I love the aha moment when you learn something new. And I love even more is like, giving that to someone else. Like, here's something I was just talking about with my partner the other day, which is such a cool thing to do. I don't know if you've ever done this. You've ever laying underneath a tree?

• 1:10:19Jay Shetty?

  Yeah.

• 1:10:19Speaker 02

  And you just look up, or anything where there's like a bunch of little things, and you close one eye. And all the leaves feel like they're kind of, or branches kind of feel like they're at the same plane. Because with one eye, you don't have three dimensional, you know, 3D. But when you open both eyes, and realize like, oh, now I know which leaf is in front of me and which one is farther. Like, if you've never done this, you should do it. And it's remarkable. And it's just, it's immediately, it's like a teachable moment that shows like, oh, like, our brain, because the right eye is a little bit different from what the left eye sees, the brain does all this incredible math to tell you how far and close something is. And just to get that moment. And then now, once you know that,

• 1:11:00Speaker 02

  you're like, wait, with animals, I have noticed, like predators, you know, a hawk or a lion, they have eyes on the front of their face, so that they could see three dimensional. But generally speaking, if you're a prey, a zebra or deer, your eyes are on the side. They don't have the depth perception, but now, they can avoid the thing that has three dimensions that's trying to get them, right?

• 1:11:20Jay Shetty?

  Yeah.

• 1:11:21Speaker 02

  So it's like, idea like, when you just learn something cool like that, just that nugget, and now you've updated your framework for the natural world around you, is so exciting and beautiful and addictive to me. And I love to give that to other people. And what I found, I especially love to give that to the young folks.

• 1:11:39Jay Shetty?

  What are you doing to constantly learn things like that? Like, where are you coming across statistics, facts, human behavior, animal? Like, where are you exposed to this? Where are you finding it and discovering it in a way that's helping you feel like you're always on the cusp of something cool?

• 1:11:55Speaker 02

  Everywhere. Truly, like, I think the the answer to this question, I think what you're driving at is it kind of starts with a curiosity, right? Just and observing and being like, even if there's like a weird on the side of a building or something, it's like a pipe that comes out. I'm like, what, what, why is that pipe there? Like, I've never seen a bill, a pipe come out there on a building, and it'll drive me crazy, to be honest. And I have to figure it out. But the step one with the scientific method too is just observation. Right? The most interesting thing to hear in science isn't like eureka, like I found it. The most interesting thing in science to hear, like the one thing you want to hear is like, that's interesting. Like, hold on a second, right? Like, that wasn't expected.

• 1:12:39Speaker 02

  Let me double click on that and see what's going on there.

• 1:12:42Jay Shetty?

  Yeah.

• 1:12:42Speaker 02

  So I think part of learning a bunch is just having a curiosity mind, just asking the question.

• 1:12:48Jay Shetty?

  Yes, yes.

• 1:12:49Speaker 02

  And I think that's what I try and do is like, I am a fire start. My videos are not going to teach you everything you need to know about the natural world. But like, what I can do is like, and like, I can, I'm a fire start. I'll start that fire in their brain and then they get addicted to this feeling, right? I'm like the gateway drug dealer to this aha feeling. And then they want to go out and learn more, right?

• 1:13:10Jay Shetty?

  Yeah.

• 1:13:11Speaker 02

  And like that, that's beautiful. And that's a gift that you can give someone that will last their whole life long.

• 1:13:16Jay Shetty?

  How do you, how do you come up with creative ideas, having made a video a month for ten years?

• 1:13:23Speaker 02

  Yeah.

• 1:13:23Jay Shetty?

  How are you coming up with new ideas? How, how, what's your creative process? Do you sit down in a room, lock away, are you on your laptop? Are you talking to people? Are you with a team?

• 1:13:32Speaker 02

  Yeah.

• 1:13:32Jay Shetty?

  What's your process?

• 1:13:33Speaker 02

  Can I tell you one that you bleep out on this? But you could play it, but then I want your reaction on camera.

• 1:13:43Jay Shetty?

  It's so good. That's so good.

• 1:13:46Speaker 02

  It's so good.

• 1:13:47Jay Shetty?

  I love that.

• 1:13:48Speaker 02

  Is that not so good?

• 1:13:49Jay Shetty?

  That's it. Why do I have to believe that? I love that.

• 1:13:51Speaker 02

  No, because I don't want someone to steal it.

• 1:13:53Jay Shetty?

  Oh, right. Oh, yes.

• 1:13:54Speaker 02

  It's such a simple thing. I could tell you it. You're like, banger.

• 1:13:57Jay Shetty?

  Yeah, I love it.

• 1:13:57Speaker 02

  Want to know what that is, right?

• 1:13:59Jay Shetty?

  That is amazing.

• 1:14:00Speaker 02

  It's so good.

• 1:14:01Jay Shetty?

  That's so good.

• 1:14:02Speaker 02

  So it's just like, when I can get that reaction.

• 1:14:05Jay Shetty?

  Yeah, yeah, yeah.

• 1:14:06Speaker 02

  Like, the ideas list is long. I always thought you'd run out of ideas, but it's like...

• 1:14:11Jay Shetty?

  It has to be a hell yes.

• 1:14:12Speaker 02

  It has to be a hell yes. But I always tend to have like a year and a half worth of ideas. So like, we have every single video we're making in 2026 already like planned out and in process.

• 1:14:22Jay Shetty?

  So you're never trying to react to what's happening in the world, or you're not...

• 1:14:25Speaker 02

  Never.

• 1:14:25Jay Shetty?

  Yours is evergreen content.

• 1:14:27Speaker 02

  Evergreen.

• 1:14:27Jay Shetty?

  Yeah.

• 1:14:28Speaker 02

  Never. I want it to be evergreen.

• 1:14:29Jay Shetty?

  Yeah, you're not trying to react to like, everyone loves AI right now, so we're gonna do AI. Everyone loves robotics, so we're doing...

• 1:14:35Speaker 02

  We can't. I mean, all the videos now cost... We don't do a video that costs less than half a million dollars.

• 1:14:41Jay Shetty?

  Wow.

• 1:14:41Speaker 02

  Right?

• 1:14:42Jay Shetty?

  Every video is 500.

• 1:14:43Speaker 02

  Yeah, because we're just like, you know, we're doing stuff that's never been done before. So there's like a lot of R&D that goes into making a soccer robot that moves at 80,000 an hour.

• 1:14:50Jay Shetty?

  Yeah. That's where the best goalkeeper that Ronaldo has ever faced.

• 1:14:54Speaker 02

  For sure it is, yeah.

• 1:14:55Jay Shetty?

  That's crazy. I can't wait to see that video.

• 1:14:57Speaker 02

  It's funny, he's very competitive.

• 1:14:59Jay Shetty?

  Of course. I have obsessed over Ronaldo since I was 15 years old. Because I was a United fan. So when he came to United when he was 17, I've been a big fan for like 23 years. So watching... I know how competitive he is. And I'm like, watching him fail is gonna be an interesting...

• 1:15:15Speaker 02

  His team warned us. They're like, he doesn't... In the end, like, there was a way... We kind of had a built-in weakness he could exploit.

• 1:15:22Jay Shetty?

  Yeah.

• 1:15:23Speaker 02

  And he did a pretty good job finding it, but between you and me, Jay, we might have like... We made sure there was a weakness.

• 1:15:30Jay Shetty?

  You should just... Now, all you have to do is create robots that look like humans that are designed like your A mile per hour goalkeeper and sell them to these teams. That's the next thing. Can you pull off selling an AI computer to Barcelona or Real Madrid?

• 1:15:45Speaker 02

  That's a banger idea.

• 1:15:46Jay Shetty?

  That'd be amazing.

• 1:15:55Jay Shetty?

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• 1:18:09Jay Shetty?

  So what's the creative process then? Now you planned out that far ahead. I love the idea you just gave me that will bleep out. But what, how, how does, obviously that one makes sense. And you're like, the, the thing about good ideas is when you hear them, you go, of course.

• 1:18:22Speaker 02

  Yeah.

• 1:18:23Jay Shetty?

  But coming up with it is not that easy.

• 1:18:25Speaker 02

  Yeah, I would say, and I, I don't have a good answer for this. Except, no, but except to say, because I get asked this a lot, right? It's like, I think it goes back to just like, my brain is always on. Right? It, the inspiration for ideas can come, you know, and, and it's just from a conversation I'm having with someone. Or I just read something on Reddit, or I'm driving down the freeway and I'm like, hold on. Or I did this, you know, for, I'll give you two examples. One, I did this obstacle course for squirrels in my backyard. That's kind of popular on the channel, right around COVID. And I was, you know, they were stealing my bird seeders. So it's like, all right, but they were stealing my bird seed. So like, you know what? I'm going to make them earn it. So I made an eight part Ninja Warrior obstacle course and put the bird seed at the end. And sure enough, like they solved it.

• 1:19:07Speaker 02

  It was very entertaining, but like, the idea for that came from me just laying in bed. And just hearing them on the roof and knowing they're stealing my bird seed. I was like, hold on, I should do like man versus animal, engineer versus animal. Or another one, I made this glitter bomb series where like someone legitimately stole a package from my porch. I felt really sad. It was a sliding green shell in Super Mario Brothers. It stung. And then I was like, hold on a second. Like, if anyone could do something about these porch pirate punks, it's like, I'll put a rover on Mars. I could design something. So then it's like four phones, cup of glitter, we track it, there's fart spray. It's like a whole thing, right?

• 1:19:42Jay Shetty?

  Yeah.

• 1:19:43Speaker 02

  And eventually that one took us all the way to, we shut down like three scam call centers in India by tracking them down and glitter bombing them and doing all these other pranks. And then putting that video out in the world. It gets a hundred million views with like a bright spotlight and, and we shut them down. So it's like, again, I couldn't have predicted you would land there.

• 1:20:02Jay Shetty?

  Yeah.

• 1:20:03Speaker 02

  If you just follow the natural steps, it just happens.

• 1:20:05Jay Shetty?

  Was there a video that you did, cause you thought, but you did it because you just had to put something out and you're like, it's a terrible idea, but then it turned out to be amazing.

• 1:20:12Speaker 02

  Yeah, I did a video on bedbugs. Cause I just thought they're fascinating. Like what is up with bedbugs? They like suck human blood. And if you, if you see bedbugs, they have to be fed like every three days. If you see a bedbug in your house, that means they fed on you. All they can eat is blood. And so it's like, there's just a lot about them that's fascinating. And my team was like, this is going to kill the channel. No one's going to watch this. And I was just so curious about it. Right? So I just went down the rabbit hole deep. And it turned out to be like, I think, an interesting piece of content that has like, I think, 80 million views or something.

• 1:20:47Jay Shetty?

  Wow.

• 1:20:48Speaker 02

  So I think if you just approach it with curiosity and legitimately like, you know, I don't pre-write my videos. If I have an idea, I go learn about it. And then, once we have the footage, it's like, all right, what's the story here?

• 1:21:02Jay Shetty?

  Yeah.

• 1:21:02Speaker 02

  And I think if you have the right attitude, there's always a really cool story to find.

• 1:21:07Jay Shetty?

  Yeah, absolutely, absolutely. What's, what's a question that you still don't have the answer to, but you can't stop thinking about? Do you ever get into that loop of like, I wish I understood how this worked?

• 1:21:18Speaker 02

  I don't know. There's like, kind of unanswerable questions, like, where is all the life in the universe? Like, if life exists here? Especially if, so NASA's, there's a moon called Enceladus in our, in our solar system that has a molten lava core and the outside is ice, right? Water, water, frozen water. So somewhere between the molten lava core and that, and that surface, there's a 70-degree ocean. It's warm, it's water. It's, that's where life formed. We know that's where life formed on this planet. So NASA's building a probe to go out there, essentially. We're going to drill through the ice. We're going to put a submarine down there, basically see what eats it, right?

• 1:22:00Speaker 02

  And if, if something is there, for life to exist twice in our own solar system, kind of independently, then it's like, where is all the rest of life in this huge, huge, huge universe, right? There's, I think, something like, there's a million times more stars than there are grains of sand on the whole planet. The bottom of the ocean. I mean, think about the next, the last time you picked up a handful of sand. Every one of those sand pieces represents a million stars. I'm talking bottom of the ocean. How unfathomable.

• 1:22:35Jay Shetty?

  That's bizarre. That is completely unfathomable.

• 1:22:37Speaker 02

  It's unfathomable. So, but then like, it's called Fermi's paradox, but there's a few hypotheses of like, well, then, why don't we see other signs of life in the universe? And it's a very fat, if, if you want a fascinating rabbit hole, look up Fermi's paradox.

• 1:22:51Jay Shetty?

  What, what have you learned so far? We just, is it that life form looks different? We can't see it? Is it?

• 1:22:56Speaker 02

  Well, we don't know, but like some of the hypothes, some of the hypotheses on why we don't know is like, it could be, um, there's like super predator civilization, there's super predator, organisms out there that as soon as you get past a certain point, then like, okay, now this is a problem. We're going to go take care of these people. So they extinguish life if it gets too high because it could be a threat. It could be another one is like intelligences get to a glass ceiling where they destroy themselves. When you have the energy that can take you to interstellar to another system, well, you could probably use that energy on yourself. And, you know, when we, a lot of organisms fight each other.

• 1:23:41Speaker 02

  And, you know, that could be a pretty darn good thing for us to be looking at as a, as a civilization ourselves, right?

• 1:23:47Jay Shetty?

  Yeah, sure.

• 1:23:48Speaker 02

  Where you just get too hard and then it just, it collapses in on itself is another hypotheses.

• 1:23:53Jay Shetty?

  Yeah.

• 1:23:53Speaker 02

  One is like, they know about us, but it's kind, we're kind of like an endangered species, like an unconquited tribe in the Amazon. So they're like, shh, just like, leave them alone. We're like, so basically in a zoo over here, right? So there's all these like really fun hypotheses on what could be the explanation as to why. So.

• 1:24:09Jay Shetty?

  That's good. That's what keeps you up at night.

• 1:24:11Speaker 02

  Yeah, I think it's a fun, those kind of things are like fun to think about.

• 1:24:14Jay Shetty?

  Yeah, absolutely.

• 1:24:15Speaker 02

  But next time you are near sand, truly, think of me, Jay. Take a scoop of that sand and just look at how many grains of sand.

• 1:24:23Jay Shetty?

  Yeah.

• 1:24:24Speaker 02

  That each one of those is a star with planets, like the potential. I don't know. That's just such a, it breaks your brain, but it's such a beautiful thought of like the potential of, of life.

• 1:24:34Jay Shetty?

  You've not been to space yet, right?

• 1:24:36Speaker 02

  Not yet.

• 1:24:36Jay Shetty?

  Not yet. Okay.

• 1:24:37Speaker 02

  Not yet. There's some plans on the horizon.

• 1:24:39Jay Shetty?

  Yeah.

• 1:24:40Speaker 02

  You'll go to space too. Like, I think it's going to come pretty commonplace. Like you can get to Australia in like, I think 90 minutes through space. So that's, there's a, there's a financial incentive to travel quickly.

• 1:24:53Jay Shetty?

  To travel quickly. Absolutely. 90 minutes to Australia from LA.

• 1:24:56Speaker 02

  Yeah.

• 1:24:57Jay Shetty?

  Wow.

• 1:24:58Speaker 02

  You basically just go up.

• 1:24:59Jay Shetty?

  Yeah.

• 1:24:59Speaker 02

  Go over fast and the earth also moves a little bit and you come back down.

• 1:25:03Jay Shetty?

  That's crazy. That's crazy. 90 minutes.

• 1:25:05Speaker 02

  Yeah.

• 1:25:06Jay Shetty?

  Wow. Has someone done that yet?

• 1:25:07Speaker 02

  Uh, no, but like that, that's the math, right? I mean, we don't have the ability. Southwest for space hasn't been invented. But like, essentially that, right? Wherever there's like a lot of financial incentive to do a thing, like innovation will be placed towards that.

• 1:25:23Jay Shetty?

  Yeah.

• 1:25:23Speaker 02

  So.

• 1:25:24Jay Shetty?

  What do you get excited about? With what's happening with technology, with AI, with this guy. Is there anything that you get super excited about right now? And what do you get scared about on the other end or things you get worried about?

• 1:25:35Speaker 02

  There's a famous sort of, one of the early thinkers, and this in 2015, I was talking with all my buddies about this, about AI. Nick Bostrom wrote this book about superintelligence. And his beginning analogy to the book is like, imagine there's some sparrows and they find the egg of an owl. Just so you know, owls eat sparrows, right? Just so we're all clear. Then they're like, hey, we're going to raise this owl. We're going to put, raise them in our nest and it's going to love us. And then we can use the owl to like, go hunt for us. We're going to use the owl to do, you know, all these things that will be really useful. And, you know, of course, if you just carry that, if that actually happens, the owl is born. Thanks to the sparrows for incubating it, but it doesn't end well for the sparrows.

• 1:26:18Jay Shetty?

  Yeah.

• 1:26:19Speaker 02

  That's a real concern. I share that concern with like a lot of people that could be an outcome of AI. I do think it, the, the, the best case scenario though, I think there are some upsides where it's like, it solves a lot of the scarcity thing, a lot of the wars and terrible things that have happened in, you know, our history of civilization is a scarcity thing. So if you have unlimited energy and resources and stuff, and, and something that helps allocate those resources, that, that could be good, right? It could reduce human suffering a lot. So, I mean, nobody really knows, Jay, like, I don't know. I'm curious where you, where you land on this.

• 1:26:57Jay Shetty?

  The question I get a lot is, do I think AI will ever have a soul? And my response is, I don't know if AI will ever have a soul. I just hope the people building it have a soul because ultimately to me, it's the Frankenstein piece of anything we make becomes us. And there's a part of us that's within it. And so if we're scared of an ability that humans have, then we'll be scared of the more bigger, powerful thing that we create that has more of it in it. And so to me, it's more about, again, I think we've. I think there's a beautiful statement by Mark Twain where he said that history never repeats itself, but it always rhymes. And I think we've had enough experiences in history with technology.

• 1:27:39Jay Shetty?

  Like, let's take social media, for example. It started, we didn't really care about how it was gonna affect us. Everyone had it. And now we're talking about mental health, kids, phones, not just social media, phones, technology, early on in life, right? And it's like, we know that that's how everything goes. So scare mongering doesn't work because AI is here to stay. It's not disappearing tomorrow. So trying to scare everyone from it is not gonna help because it's gonna be here. So I don't love the fear factor piece because it doesn't solve the problem. But the fear factor piece should lead us to being more informed and prepared for what do we do about it? When, so for example, hindsight is 2020. If we could go back to 2004 when Facebook was created

• 1:28:23Jay Shetty?

  and YouTube in 2010 or 2009?

• 1:28:27Speaker 02

  Yeah, I think they acquired it in 2008 or something.

• 1:28:31Jay Shetty?

  Yeah, Google, yeah. So, yeah, yeah. So you have all of that. And then, but my point's like, if you could go back then and go, okay, let's make some guardrails. Kids shouldn't be allowed a phone by this age. Uh, social media should have verified access. I don't know, I'm making up things right now. But the point is, how do you prepare for the things that are to come? Rather than go, all right, we'll just deal with the whole fact that generations have mental health issues now. And now we're dealing with the reactive way. I think humans are, we, we kind of set ourselves up for failure every time.

• 1:29:02Speaker 02

  Yeah. I mean, it's just so hard without the evidence, right? To convince someone at Facebook where money's to be made, right? Like, I mean, I completely agree with you.

• 1:29:10Jay Shetty?

  Yeah.

• 1:29:11Speaker 02

  But like, there's just so many unknowns unknowns. Um, yeah.

• 1:29:16Jay Shetty?

  Yeah, it's like, how do you not, how, it's, it's not about reducing innovation or doing something. It's how do we protect the vulnerable? And so if we're saying that kids under a certain age are vulnerable to X, Y, Z, in the same way as, you know, like cigarettes or alcohol or, you know, whatever it is. It's like, we agree, we all agree that. Until this point, your brain has not developed yet.

• 1:29:38Speaker 02

  Yeah.

• 1:29:39Jay Shetty?

  What should we allow and not allow?

• 1:29:40Speaker 02

  Yeah.

• 1:29:40Jay Shetty?

  You know, like kids are watching you, they're having the best time ever.

• 1:29:42Speaker 02

  Yeah.

• 1:29:43Jay Shetty?

  It's amazing. I wish more people were watching you.

• 1:29:44Speaker 02

  Yeah.

• 1:29:45Jay Shetty?

  And but how do you regulate the things that are not doing what you're doing?

• 1:29:48Speaker 02

  I would say, though, like, I think for people listening, I think you could feel very doomsday. You hear really scary things.

• 1:29:55Jay Shetty?

  Yeah.

• 1:29:56Speaker 02

  At the end of the day, it's such a life hack to just control what's in your sphere of influence.

• 1:30:01Jay Shetty?

  Yeah, of course.

• 1:30:02Speaker 02

  And it's like, I think, you know, when I, when I get like that and I get nervous, like, well, what can I do to move the needle in my own sphere of influence? And, you know, I'm, I'm not creating an AI company. So it's like, it's a little bit out of my hands in that sense, but it's like.

• 1:30:18Jay Shetty?

  Well, I think you, I mean, I was gonna bring this up anyway, and it, and it connects to what you're saying right now. I mean, I know you and Jimmy have partnered multiple times to do incredible things for our planet.

• 1:30:27Speaker 02

  Yeah.

• 1:30:27Jay Shetty?

  But thank you.

• 1:30:28Speaker 02

  Yeah.

• 1:30:28Jay Shetty?

  For being just such, you know, whenever people are like, we made the right people famous. I'm like, yeah, we did, like, you know, it's, it's amazing to see you guys

• 1:30:36Speaker 02

  Mm hmm.

• 1:30:37Jay Shetty?

  using your platform to do the thing that inspiring all these kids and families and parents and young, it's all young people that are following, you know, both of you and for you to galvanize, whether it's Kai and, you know, all the guys who are in the space and all the biggest creators and celebrities jumping in and, you know, I think this year you raised, what, forty million?

• 1:30:56Speaker 02

  Forty million.

• 1:30:56Jay Shetty?

  Yeah.

• 1:30:56Speaker 02

  So the first year we did, this is Mr. Beast and I, right? We did Team Trees, so we did twenty million dollars to plant twenty million trees. And then a few years later, we did Team Water, thirty million dollars to.

• 1:31:07Jay Shetty?

  That was cleaning up the beaches.

• 1:31:08Speaker 02

  Thirty million pounds of trash from the oceans. And then this year, we, the audacious goal of forty million dollars to give two million people clean drinking water for decades. And we did it. But what's the cool thing about that, Jay, is the median donation was like five dollars.

• 1:31:23Jay Shetty?

  It's amazing.

• 1:31:23Speaker 02

  So that's, that's tooth fairy money. That's big sale money, right? There were some big donors in there, but like, on average, it was five dollars. And what's so cool about that is then. You know, they're thinking like global citizens now, like they could have spent that on five dollars on candy, on Pokemon cards, but they spent it on someone else to get clean drinking water for five years. Again, kind of planting seeds, like someone who now thinks that way, who, you know, picks up trash now because they see it because they're on team seeds, right? They don't, they don't litter. They, they take care of the environment because they're on team trees. Like that, that kind of impact, this is why I love working with young people. It's like, it's the same thing with like going to another planet, like the trajectory you have.

• 1:32:07Speaker 02

  In fact, there's motors we have on these, on these, on these spacecraft, we call them mouse fart motors, where it's like, it's the tiniest little poof, because that difference in trajectory, 90 million miles away, is the difference of hitting a planet and missing by 100 million miles, right? So it's like, the same, I'd be like, is sort of with life. And this is why I love young folks, like the, the clay isn't hardened yet, and so they're impressionable. And at that age, I think we've evolved to think our parents are dumb. Like that's, so you leave the tribe, like that's in our brain. So to be a voice that can be there to be like, hey, you know, to guide in a way that even parents can't because

• 1:32:46Speaker 02

  they're willing to listen to me, is kind of a big responsibility and one that, you know, I love opportunities to flex that muscle.

• 1:32:55Jay Shetty?

  I love that, man. It's amazing. It's incredible watching you both do it. And the fact that you keep taking on a bigger challenge every year and killing it is amazing. Yeah, it's saying such a beautiful example. It's awesome to see, you know, you guys could be doing anything as well and to see you both focus on meaningful challenges in the world and issues in the world and helping galvanize so many.

• 1:33:16Speaker 02

  Yeah, that's it. Galvanize a bunch of other creators. I mean, at the end of the day, it only works because so many.

• 1:33:20Jay Shetty?

  Yeah, yeah. But, but I mean, but you guys spearheading it.

• 1:33:22Speaker 02

  Sure, yeah.

• 1:33:23Jay Shetty?

  No, for sure. I love that you get everyone involved, but you need a couple of people to spearhead it and you guys do an amazing job of that. So, Mark, it's been amazing getting to know you more too. It's been, I feel like I've, I've laughed, I've nearly cried, I've, I've definitely, you definitely got me thinking and you definitely got me, even just, it's, it's, what I love is when you meet someone. In this format where they're not on screen in their world. And you totally have an infectious energy about the world and curiosity and science. And like, you got me excited. Like, I'm like, I need to be, I need to be reading more of what you're doing. And, and that's the best feeling for me where I'm like, oh no, you live, you breathe it, you sleep it. It's, it's who you are.

• 1:34:06Jay Shetty?

  And then when someone's around you, it's like, I'm inspired by everything you're fascinated by. And it's, you know, let a spark, as you were saying, like lighting a fire.

• 1:34:14Speaker 02

  I love to hear it, Jay.

• 1:34:15Jay Shetty?

  You've done that for me.

• 1:34:15Speaker 02

  That's my favorite thing. I love that feeling. I love giving that feeling to others. So thank you for the time.

• 1:34:20Jay Shetty?

  Yeah. Mark, I, I end every episode of On Purpose with a final five. We ask these to every guest. The questions have to be answered in one word to one sentence maximum. So Mark Rober, these are your final five. Question number one is, what's the best advice you've ever heard or received?

• 1:34:34Speaker 02

  This too shall pass, like, which is like, it's, it, it will get easier. But also you're not as good as, if you're, if things are awesome, like it will come back down as well. So the regression to the mean. I have to answer in like a sentence.

• 1:34:49Jay Shetty?

  That's fine. That's fine. Yeah, sentence. Uh, question number two, what's the worst advice you ever heard or received?

• 1:34:58Speaker 02

  Like, don't go to bed angry. Like you're, just the idea like.

• 1:35:02Jay Shetty?

  Go to bed.

• 1:35:03Speaker 02

  Just go to bed. You're in an emotional mind frame. Like, let it pass with anything, not even with the partner. Just like, let it pass and hit it when you're not thinking with your lizard brain.

• 1:35:12Jay Shetty?

  Yeah, yeah, it's true. Actually, yeah, it's, and also sleep is good for you. So if you're gonna stay up angry, it's like, probably not gonna help. Uh, question number three, uh, what's something you learned recently that blew your mind?

• 1:35:25Speaker 02

  That spiders legs are hydraulic, which is why.

• 1:35:29Jay Shetty?

  I didn't know that, yeah.

• 1:35:30Speaker 02

  This is why when they die, they're curled up. It's because there's no more pressure in the system. Basically, they put fluid into it. So you can actually take a syringe and put it into a spider's back and put air into it. And their legs will open and expand.

• 1:35:43Jay Shetty?

  Oh, wow. Wow.

• 1:35:44Speaker 02

  More you know, Jay.

• 1:35:47Jay Shetty?

  What's something you've recently learned about yourself? Question number four.

• 1:35:52Speaker 02

  That like if I'm having a thought that's not productive, like rumination or like perseverating on a thing, I wanna think it away and you aren't your thoughts, like your mind is the sky, not the weather. And if you just don't give it life, like it it'll pass.

• 1:36:11Jay Shetty?

  Yeah.

• 1:36:11Speaker 02

  And you don't have to think about it, right?

• 1:36:12Jay Shetty?

  Yeah.

• 1:36:13Speaker 02

  That's hard to do, but like, I mean, you know this with meditation, like you know this better than anyone. As an engineer, I had to learn this, you know, on my own.

• 1:36:21Jay Shetty?

  Yeah, no, it's it's a beautiful thing to remember, though, that don't believe everything you think and your thoughts are not true. And absolutely, you're the sky, not the clouds. And yeah, no, beautiful. Uh, fifth and final question we ask this to every guest who's ever been on the show. If you could create one law that everyone in the world had to follow, what would it be?

• 1:36:40Speaker 02

  Um.

• 1:36:41Jay Shetty?

  Apart from buy Crunch Labs for Christmas.

• 1:36:45Speaker 02

  Before you can share a piece of social media information that makes you angry, you have to explain what a reasonable, thoughtful person on the other side of that argument would say.

• 1:36:57Jay Shetty?

  Oh, that's good.

• 1:36:58Speaker 02

  And if you can do that and put that into the prompt, then you're allowed to hit share.

• 1:37:02Jay Shetty?

  That's good. I like.

• 1:37:04Speaker 02

  I think that would solve like 99% of the world's problems.

• 1:37:07Jay Shetty?

  I love that. I was giving a presentation recently. Um, Kerry Washington invited me to speak at her Day of Unreasonable Conversations, which is all about sparking better conversation. And I had to do a presentation on how do we have healthier conversations online? And there was a statistic, I did some research that found that when people had to read before they retweet, it dropped shares by up to 70%.

• 1:37:32Speaker 02

  Wow.

• 1:37:33Jay Shetty?

  Because people don't read what they share. So you're going even one step further to comprehend and to actually understand a different perspective. But even read before retweet, like it just dropped shares, you know? And so, yeah, I love your law. It's a great one. It's a really, really great one because. Yeah, it would change so much. Mark, it has been amazing talking to you today. For the two people who have never seen a Mark Rober video, make sure you go subscribe to Mark's channels. I am definitely getting some of the gifts for my

• 1:38:05Speaker 02

  Crunch Labs?

• 1:38:06Jay Shetty?

  Crunch Labs. I am definitely getting some of the Crunch Labs for my niece and nephew this Christmas. I think they're gonna love it. I can't wait. And Mark, thank you for so much for how you show up, your creativity, coming on the show today and sharing so openly and vulnerably. And I look forward to getting to know you better, man. Thank you so much.

• 1:38:24Speaker 02

  Thanks for having me, James. This is awesome.

• 1:38:25Jay Shetty?

  Thank you. If this is the year that you're trying to get creative, you're trying to build more, I need you to listen to this episode with Rick Rubin on how to break into your most creative self, how to use unconventional methods that lead to success, and the secret to genuinely loving what you do. If you're trying to find your passion and your lane, Rick Rubin's episode is the one for you.

• 1:38:49Speaker 04

  Just because I like it, that doesn't give it any value. Like, as an artist, if you like it, that's all of the value. That's the success comes when you say, I like this enough for other people to see it.

• 1:39:00Speaker 05

  Mr. President, my company tore me of the explosion on our rig on October 2nd, causing massive water displacement and triggering a tsunami. They all heap the blame on me. Tom Cruise is. Digger got us into this mess, and Digger's gonna dig us up. From the director of Birdman and The Revenant.

• 1:39:17Speaker 06

  What would happen if I stopped drilling? You start, you freeze in there, that's what.

• 1:39:21Speaker 05

  With great power comes great deniability.

• 1:39:24Speaker 06

  I'm not the first then.

• 1:39:25Speaker 05

  Digger. See the trailer online. Only appears October 2nd. Rated R. Under 17. Not a middle without parent.

• 1:39:30Speaker 07

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• 1:39:54Speaker 08

  Espolon Tequila, 40% alcohol by volume, 80 proof. Copyright 2026. Campali America, New York, New York. Drink responsibly.

• 1:40:03Speaker 09

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