We Got Drunk And Came Up With 8 Business Ideas

Episode 540: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are popping open some cold ones and telling you about 8 business ideas that are so crazy that they just might be crazy genius. No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd — Show Notes: (0:00) Intro (3:40) Habit Island (8:30) Fake Tate (15:50) Frivolous Lawsuit Company (23:00) Better Than Google (28:00) ShaanBox (32:30) Shots for Sober People (37:45) Divorce island (40:30) Double or Nothing Coffee — Links: • Liquid Death - https://liquiddeath.com/ • Emily Pellegrini - https://www.instagram.com/emilypellegrini • Stanley - https://www.stanley1913.com/ • Better Than Google - https://www.facebook.com/groups/911532289867164/ • NevBox - http://tinyurl.com/24fffey8 • The Agora - https://theagora.com/ — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:02Shaan Puri?

  All right, boys. Here we go.

• 0:06Shaan Puri?

  We're doing double Liquid Death. Crack open a tall one. Crack open a second tall one.

• 0:17Shaan Puri?

  It is time for my favorite episode of the year, bar none. Do we have a famous guest? No. Is this, is this episode full of insights? Questionable. Is this the annual drunk ideas episode of the year? Yes, it is. Sam, we're here. How do you feel?

• 0:35Speaker 01

  I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off.

• 0:43Sam Parr?

  Why are you so amped? What happened this morning?

• 0:45Shaan Puri?

  Because it's my favorite episode of the year and I'm drinking double Liquid D's.

• 0:49Sam Parr?

  Is that, uh, is that literally just water?

• 0:52Shaan Puri?

  You've never had one?

• 0:53Sam Parr?

  No, is it just carbon? It's carbonated water. That's all right.

• 0:56Shaan Puri?

  This is like the Austin National Anthem is drinking this. It's like, uh, I still want to go to the hipster bar, but I have to, you know, cold plunge and put sunlight into my eyes in the morning. So I don't actually drink.

• 1:09Sam Parr?

  That's a drunk idea. So we had that guy. We had the founder of Liquid Death on the pod years ago, like when we first started. And he was explaining like his idea. And we were like, uh, yeah, that's really dumb. Now the company, I think they're getting ready to go public, aren't they?

• 1:25Shaan Puri?

  Exactly. It's the success story. It's, it's like that one couple on The Bachelor that's still together after 42 seasons. It is the one idea left standing of all the drunk ideas. So for those who don't know, drunk ideas was this concept we had in a stroke of genius many years ago, which was, there's a bunch of ideas we wanted to bring up on the podcast as like possible business ideas, but they're bad. And we know they're bad, but we had to bridge this gap. How do we still get this half baked idea off our chest? Knowing that it's not really a great idea. Using the cover of alcohol, one of the time-tested methods of saying dumb shit is to say that you were drunk. And so even though neither Sam nor I drink, we call it drunk

• 2:05Shaan Puri?

  episodes. And it's basically where I show up buzzed slash tipsy, high on my own supply. And I pitched Sam, usually it was me pitching Sam really bad ideas and him reacting, but then I peer pressured Sam into coming up with these. It was hard for you, right?

• 2:20Sam Parr?

  Well, I'm not exactly like a preparer to be funny type of person. I'm not exactly a funny type of person in the first place. But like, you love like preparing this stuff. And your best one ever was actually called the very long distance girlfriend.

• 2:35Shaan Puri?

  Yeah, dude, I'm not so beggars. I was looking through the old list just now and I saw the the secret camera roll where you don't want to put some pictures on your main camera roll in case anybody clicks it. So there's a calculator app that if you push in the right numbers in the calculator, it turns into your photo with your secret camera roll back there. How is this not built yet? What are the, what are the computer science departments at Stanford waiting for that this is not built yet? I don't really understand the holdup.

• 3:01Sam Parr?

  How do you want to do this? Like you have way more than me. I've got three or four. You've got like eight.

• 3:05Shaan Puri?

  Can I just go first and just start, start off with a bang?

• 3:09Sam Parr?

  Yes.

• 3:09Shaan Puri?

  All right. So it's a, it's a new year. And you know, with the new year, everybody's trying to establish better habits.

• 3:15Sam Parr?

  Yeah.

• 3:16Shaan Puri?

  So this idea is called Habit Island. It's actually a remix of one of your old real ideas called Hostage.

• 3:24Sam Parr?

  Hostage SF.

• 3:25Shaan Puri?

  Hostage SF, which was Sam's weight loss guaranteed business idea where he just comes and he grabs you, puts you in the back of a white van and takes you away for 30 days. It deprives you of food. So you guaranteed will lose weight. Well, let me just say, when I say I like this idea, that's selling it short. I love that idea. And to the point where I have now taken the baton and ran with it like I'm the anchor of this four by 100 relay.

• 3:52Sam Parr?

  What do they say in Waterboy? He goes, uh, not only can I do that, but yes, I could do that.

• 3:59Sam Parr?

  Not only do I love it, but yes, I love it.

• 4:01Shaan Puri?

  This is the only podcast hosted by millionaires that will quote Waterboy. And if you're into that combination of redneck and green wallet, we got you. All right. So Habit Island, what is it? I know so many people that want to start putting these good habits together. They, they listen to Huberman, they listen to Peter Attia, they're, they, they subscribe to Brian Johnson. They're, they're paying attention to Brian Johnson's nighttime erections. They got like all kinds of health in their world. They're trying to improve their habits. So Habit Island, what is it? It's a place that you go. Here's what we're gonna do. We're gonna buy an old school prison, right? A defunct prison, but we're gonna jazz it up a little bit. All right. You're gonna check yourself in and not only you're gonna check yourself in,

• 4:45Shaan Puri?

  you're gonna leave a hefty check at the door when you check in, because this is kind of like prehab. So it's, you know, when you, when you have a drug problem, you go to rehab to try to sort of help you recover and fix your habits. Well, this is prehab. This is before you have a drug problem. This is, you were just a normal person, but you wanted to level up. You wanted to level up all of your healthy habits proactively. And so you check in and guess what? You want to establish a habit of sleeping on time, sleeping early? Lights out at 9:30 and no wifi, prison wide. So, uh, you know, on Habit Island, we just force you into all of the habits that you need. It's 42 days. It's a 42 day experience. They say 21 days is enough to establish a new habit. Double that and we're going 42.

• 5:31Shaan Puri?

  And so we just force it. So like, you know, you want to wake up and you want a cold plunge? Guess what? Showers are only cold, uh, from certain hours of the day. Or there's just a plunge and you're just gonna go single file line, hop in, hop out, get your plunge done. It's peer pressure. Everybody's doing it. You want to eat shitty or do you, you want to fix your, your habit about eating shitty? There's no shitty food. We're only serving super veggie here and we're on the Brian Johnson diet by default. There is no other food in this island. So like hostage SF, you really have no choice. We're taking choice out of it and we're just reprogramming you with badass habits. What do you think of this idea?

• 6:07Sam Parr?

  It's great. Have you ever heard of like our friends? Jack does does some. I've had a few other friends do them. They go to silent retreats. Have you ever heard of these? So basically our friend Jack goes to one. He goes to one in Bali, but I've got other friends that go to one outside of Austin and they're silent retreats for five days. Not only are you not supposed to talk, they actually only feed you light food. So bananas and like fruits and very light food and you can't even make eye contact with people. And I've got friends that go and do the and some of them, you're not even supposed to read. So no phones, obviously, but you don't, they don't want you reading and they come back from these things and they, they act like they're transformed. Have you heard of people going to these?

• 6:43Shaan Puri?

  Well, yeah, they say they're transformed, but they don't ever say it for the better or not. And I always question that.

• 6:51Shaan Puri?

  Well, those are also upsells on habit island. So if you want to go sensory deprivation for five days, just for a small extra fee, we have a room that we'll just put you in and you can come out in five days and see how it goes. I like the silent meditation idea. We'll just gag people so they can't talk for, for, you know, a couple hours. We're going to just a lot. It's a la carte menu. Actually, you could just sort of choose how transformed you want to be. And then again, it's baked in and you have handlers that are handling everything. I say this in jest, but like every great drunk idea, there's a sliver of a phenomenal idea in this idea. Am I right? Or am I right?

• 7:29Sam Parr?

  Yeah, no, I'm into it. It's, I mean, you're just, you're, this isn't breathtaking. You're just talking about grown up fat camp and I'm on board with that. I would love that stuff.

• 7:37Shaan Puri?

  Exactly. See, you have, you have a little gift to sort of reframe that. I like that. That was nice.

• 7:43Sam Parr?

  All right. Let me tell you about something really quick. Have you paid attention to some of these fake AI influencers?

• 7:50Shaan Puri?

  I have.

• 7:51Sam Parr?

  Some of them are really fascinating. So there's this one called, uh, what's her name? It's Karen. Karen Magory. I think we actually talked about it a while ago. And so basically it was, this is not particularly a totally fake AI person. It was a real person. She's a real person and she made sexy pictures, whatever. That was like her whole shtick. Then she took 2,000 hours of her video content and teamed up with someone and they made a fake AI version of her that you could talk to and she'll send personal videos to you, whatever. It's kind of killing it. In week one, I believe she did $72,000 in revenue in, uh, I think she's using FanView, which is like a OnlyFans style subscription platform. Well, anyway, it's worked well, but you know, she appeals to men, whatever.

• 8:36Sam Parr?

  But you know who makes more money doing the same stuff, but just doing a different way? It's the Andrew Tates of the world. And so we need a fake Tate. And I've noticed that there's been these guys on Twitter that are fake guys. So there's one named Derek Guy. Have you seen Derek Guy? His Twitter handle is, uh, Die Workwear and he gives fashion advice.

• 8:58Shaan Puri?

  Oh, he's not fake. He's real, right?

• 9:00Sam Parr?

  He's a real guy, but we don't know who he is. Like you can't find a picture of him. And like, you don't know too much about what he's done. You know that he's a real guy and he gives great advice. And by the way, I subscribe. I paid money for a Die Workwear like newsletter. And then there's Wall Street Playboys, which I also paid for. It's anonymous guys talking about Wall Street, which I'm not even a part of, but I find it so fascinating because of the anonymous angle. What I think we should do, or not we, a person, instead of these like attractive women doing the fake AI things, we need a fake, a fake Tate.

• 9:29Shaan Puri?

  Fake Tate. Okay. Okay.

• 9:32Sam Parr?

  Because what's the biggest downside of becoming Andrew Tate or becoming Dan Blazarian?

• 9:36Shaan Puri?

  You have to be them.

• 9:37Sam Parr?

  You actually have to be them. Like, I don't want to go to jail in Romania. I don't want to get canceled and to say this stupid hateful shit in order to like get famous. I don't actually want to do any of that, but like, I like the idea of having a really big audience. I like the idea of selling Hustlers University. I don't want to live that life. I don't want to trap myself in that box.

• 9:55Shaan Puri?

  So I've been following this one that you have on here, Emily Pellegrini, which sounds like a bottled sparkling water, but it is actually, as you wrote here, a 23-year-old fun-loving girlie from LA. Did you write that? That's amazing. And basically what this person is doing, so she's this fake influencer, she's, she's AI, she's an AI generated girl, but she looks real. But she's kind of like too good to be real. In fact, they intentionally made her, they actually asked AI to generate like the average man's dream girl. And so you know, there's like guy hot and girl hot, like girls think a certain girl look as hot and guys think a certain, this is guy hot.

• 10:33Sam Parr?

  It's like Kate Upton versus Kate Moss.

• 10:36Shaan Puri?

  Well said. And so you go, she's got like 200,000 Instagram followers and that's in like a year.

• 10:44Shaan Puri?

  And basically what they do is there's a real person behind it who films the video, but then they deep fake it to switch the body and the face of this AI girl. And there's like, they showed the Instagram DMs and there's like celebrities, politicians, athletes sliding into her DMs. Like, I don't know if they don't know if she was not real or they just don't care. I'm not sure. But when I saw this, I was like, oh, okay. You know, we thought AI was going to take the jo- like jobs of like, you know, blue collar workers and stuff like that. Cause I saw all this Boston dynamics, robots that like your robot dogs that can lift boxes and stuff. Actually, AI is coming for like the Instagram bots and like that's who's going first is, is like only fans and Instagram models. But I like your twist here, which is everybody's doing hot girls.

• 11:29Shaan Puri?

  Nobody's doing ultra masculine guys, right? Like just train, hey, GPT, GPT-5. I know you're in the middle of a training run, just pause. You need to watch these videos of entertain.

• 11:42Sam Parr?

  Watch Fight Club.

• 11:43Shaan Puri?

  Fight Club and that guy who chops wood on TikTok and is hot. And like, you need to like, train the most powerful AI, I need like 10,000 GPUs pointed at that. And it's going to come out with just this absolute savage gentleman, 50 shades of gray motherfucker, who is going to just take over social media and get tons of subscribers.

• 12:06Sam Parr?

  Yeah, we need a fake Tate, a fake Hermosy, whatever it is, someone who says what they have to say, but makes it so I don't actually have to live that life. So, you know, I could talk the talk, but I don't have to walk the walk.

• 12:16Shaan Puri?

  And when they get canceled, because like what they did was they were like, oh, this Emily Pellegrini, she's brunette. Guess what?

• 12:23Shaan Puri?

  She's got a sister Fiona blonde, if you're into that, right? You just copy paste, you copy paste all the different variants of what people's dream, personality and body and face are, and you create all the variants yourself.

• 12:33Sam Parr?

  One of the people who was behind one of these things, they were an agency and they had to hire influencers and they were like, this is a pain in the ass. These influencers suck. And so they just made their own and that's kind of they like pivoted their agency like start making these and that's like the whole thing.

• 12:46Shaan Puri?

  This is the next social network movie, right? Like, you know, the social network movie starts with like Zuckerberg getting rejected from the like, the one of the houses of the frats at Harvard. And he like, you know, as his revenge is like, I will create the social network that everybody on earth will use instead. And that's what's going to happen here. It's like, I'm so sick of these influencers. Wouldn't it be a shame if I replaced all of them and controlled all of them, right? Like, wouldn't it be a shame if they just did everything I ever wanted, you know, at my whim? And that's what's going to happen here.

• 13:15Sam Parr?

  And the reason this is interesting is like I, cause I know based off my behavior, I am buying advice or buying content from these anonymous people. I'm not buying porn from these people.

• 13:27Shaan Puri?

  Yeah.

• 13:27Sam Parr?

  Like, like.

• 13:29Shaan Puri?

  Gross.

• 13:31Sam Parr?

  Like, that's almost, I mean, maybe in the future, one day.

• 13:35Sam Parr?

  I never say never, I'm not dogmatic, you know, I'm open minded.

• 13:39Sam Parr?

  But like, I just think that these anonymous Twitter handles are actually really cool. You know, the car dealership guy, have you seen what he does?

• 13:46Shaan Puri?

  Yes, I've seen him. I bought a car from him.

• 13:47Sam Parr?

  Yeah, that's crazy. You bought a car from him. He's got 600.

• 13:52Shaan Puri?

  I'm never going to pay $5 a month.

• 13:56Sam Parr?

  You literally bought a fancy SUV from him and you don't even know who he is. I don't, I don't know if you know who he is or not. I don't know who he is and I ask him for advice. He's got 600,000 followers now and he does this car.

• 14:06Shaan Puri?

  I know, and I wish I didn't know. Life was better when I didn't know. Sometimes it's better to not know. All right, let me do the next one.

• 14:13Sam Parr?

  What do you got?

• 14:14Shaan Puri?

  I'm going to hit you with three names of ideas and I want you to pick. Frivolous lawsuit company, user lose it gym, or better than Google.

• 14:24Shaan Puri?

  Uh, I want to hear the frivolous lawsuit and then better than Google. All right, frivolous lawsuit. Um, so I don't know if you know this, but like, uh, my e-commerce business got sued recently. And I didn't come to you and I didn't cry on your shoulder, but it didn't, it didn't feel good. Can you say like a ballpark reason? It's the same reason every e-commerce business that gets to any scale gets sued, every single one, ADA compliance. You know how outside of buildings, you have to have like the ramp for like anybody in a wheelchair to be able to get into your building? But how's that pertain to a website? Websites have the same thing, dog. They have a accessibility requirement by law, which means it needs to be like, let's say, so let's say you can't see color.

• 15:06Shaan Puri?

  It needs to allow for like the gray, grayscale shit, or let's say you're blind, it needs to be able to be, uh, used by screen readers. So basically the text to speech needs to be able to navigate, like if you move your mouse, it'll say hovering over menu, click menu. Got it. Okay. Under the menu, you have this, this, this, this. And so there's all these little rules around this and it's like a total conversion killer if you do it, right? Cause like first you have to put this ugly badge on your site that like takes the place of where you would put your upsell or like your pop up. That's like, hey, check out now or give us your email address. Instead it's like ADA compliant. And then you have to do all this work. That's like, not going to drive sales, um, in order to maintain compliance. Did you have to pay a lot of money? Uh, well, we're still negotiating, but like on average, these will settle between 10 and 20 grand. Okay, got it.

• 15:52Shaan Puri?

  There's just a law firm out there that all they do is they filed the suit. They use the same six plaintiff names. It's like, uh, I'll just make up a name like, you know, Rebecca Jones. I was like, oh wow, Rebecca Jones has sued 3,000 companies this year. And, uh, why is that? Because there's a law firm whose whole business is, and it's like a major law firm, but there's like a major law firm in New York. Cause whole businesses, they just file these cases non-stop, every single day for every site that they can find. That does this, they've automated the frivolous lawsuits in the e-commerce space. And you talk to any e-commerce owner who's like, you know, been around for a couple of years or has, you know, does. Over 10 million in revenue and they'll all tell you the same thing. Yep, we got hit with

• 16:32Shaan Puri?

  it. Pain in the ass. Can't fight it. Just settle 10, 15,000 bucks and install this app. This app costs a thousand dollars a month that keeps you compliant. It's a whole racket. And you know, it'd be one thing if this was actually like, you know, a legitimate complaint, but these are not like from people who actually have, you know, any actual issue with the website. All right. How do I make my pain into my pleasure? What if we did this to the AI companies? Cause there's an infinite number of AI companies right now, all with a huge amount of funding. And there's a huge gray area around what's legal and not legal when it comes to AI. So for example, if you go to chat GPT and you say, hey, make me a picture of two brothers

• 17:15Shaan Puri?

  who are plumbers that like to eat pizza. Guess what? It's going to show you Mario and Luigi. It's going to generate that art. That's not their IP. They can't just create art of Mario and Luigi, but they do, because that's what they were trained on. I am stunned that somebody's not just suing every AI company and being like, cool, I'll settle for 20K. Go ahead. Or 50K settlement, but otherwise you're just going to be wrapped up in this. It's going to hurt your future fundraising. It's going to be an issue for you. It's more people are going to come attack you if I make this loud. I think there's a lot of money to be made if you hate your life and are complete asshole and want to do that. Some people are angry drunks. That's like an angry drunk idea. It's like, oh, that friend, he is a drunk that he does things that none of us can defend. And if you talk to any lawyer who's like, hey,

• 17:59Shaan Puri?

  can you help me with this? They're like, let me guess. It's blah, blah, blah, and blah, blah, blah. And you're like, yeah, how'd you know? They're like, because they're the only ones doing this. Because they file 10,000 of these a year.

• 18:11Sam Parr?

  And they own another law firm that helps defend econ companies. What a racket. Let me let you bake, man. What else? Keep going to the second one, the better than Google.

• 18:20Shaan Puri?

  All right, better than Google. So. I'm talking to my wife and I don't know, do you know about this mug, the Stanley mug?

• 18:28Sam Parr?

  Dude, it's insane. I think they grew from 70 million in sales to 700 million or around that in 24 months.

• 18:36Shaan Puri?

  That is correct. In, uh, not 24 months, in 2019, they were 70 million and then 2023, uh, 2022, 2023, they're at 750, so like three years.

• 18:43Sam Parr?

  That's, that's insane.

• 18:44Shaan Puri?

  Do you know the backstory of this, by the way? It's pretty fascinating.

• 18:47Sam Parr?

  No, I, I know that it's an old, I mean, like I'm from Missouri and, and Missouri, it's like Carhartt and Stanley. So it's like Carhartt is what construction workers would buy and that's what I would, I remember for Christmas, we would go to the hardware store and get a new coat from Carhartt. And then in, in the Stanley mugs, used to be thermoses that you'd put coffee or like soup in for lunch or for construction workers at lunch. Yeah.

• 19:06Shaan Puri?

  Nailed it. Exactly. It's a hundred, it's a hundred year old brand that was like, construction workers would use it to keep their coffee hot all day while they're on, on site. And then a couple of years ago, this mommy blog out of Utah was like, we love these, we love these mugs. And they were like, we love this drink. And then they, they gifted it to some influencers. They were like, hey, on behalf of us, like they're called the buy guide. On behalf of the buy guide, they gave it up and somebody at Stanley noticed it and they reached out. They're like, hey, thanks for doing that. Hey, you know, do you think your audience would like this? You guys seem to be big fans of this jumbo water bottle. And they were like, yeah, we are. They're like, how about we do this? How about we give you guys 5,000 of these cups to try to sell through your site?

• 19:48Shaan Puri?

  They're like, okay. So they scramble, they get warehouse space, they post it. And in like five minutes or something like that, it sells out. And then they do it again and it sells out again. And then Stanley was like, whoa. There's this like cool mom market that we're not really touching. And the moms were like, yeah, this is great. Cause every mom wants to be hydrated. We're all like chronically dehydrated. This, you know, this drink is cool. It's whether I have iced coffee or hot coffee. It's like, this mug is great. But the colors suck. And they're like, what do you mean? These are classics. You know, who doesn't want like dark moss green? Like, you know, construction red. And they were like, no, no, no, you need pastel pink. And so they created some new colors and then it. Fucking took off and it became the thing and then all these crazy moments happened.

• 20:30Shaan Puri?

  I don't know if you saw that one where it, uh, a car caught fire and burned. Did you see this video?

• 20:36Sam Parr?

  What? And the Stanley mug survived?

• 20:38Shaan Puri?

  There's a Stanley mug in the cup holder and it's untouched. The whole car is like scorched, like the whole car is black and just like destroyed. And she's like, she picks up the Stanley mug, the, the straw is a little melted, but the cup is still good. And then she shakes it and the ice is still inside. It's like, this kept my drink cold even through a fire. And then the guy, the Stanley was like, holy shit. This is amazing. And they were like, get this woman on a plane out here. They bought her a car and they gave her like a bunch of Stanley and like it went super, super viral.

• 21:06Sam Parr?

  All these mugs have this, do you remember the Nalgene bottle? The, we're going to go way back in the drink, drinkware history. Nalgene bottle, what, what was the whole thing with Nalgene bottle? You could run over it with your car and it wouldn't break. Do you remember that was like their?

• 21:18Shaan Puri?

  I didn't even know that. No, that's amazing though.

• 21:20Sam Parr?

  Which by the way, like we tested it, it definitely broke, but that was like the thing. Like these things are so strong, they're indestructible. You could run over it with a car and it won't break.

• 21:28Shaan Puri?

  Right. Cause that's the problem I'm having with my water bottle.

• 21:31Sam Parr?

  Well, yeah, or being in a fire in your eyes.

• 21:34Shaan Puri?

  Keep running over it. Yeah. You know, the Stanley was just like, they're like, okay, new marketing plan arson. All right. So back to my, uh, better than Google idea. All right. So my wife is in these groups, these Facebook groups that are always tipping her off on these things. And I'm like, what is this group? And she shows it to me and I go, why is this called better than Google? And she's like, yeah, there's like this influencer. She has this group for her, like kind of fans or whatever, but they call it better than Google. And I was like, because she's like, cause if you're asking a question here, you're going to get a better answer than Google. Like you're going to get 10,000 moms who have actually tried things, care, are not sponsored and are going to like answer your question. And I was like, shh, I fingered to the lips, my wife, and I go, this is a drunk idea.

• 22:15Shaan Puri?

  I need to go write this down because better than Google, what an, what an amazing premise and so true, dude. Do you remember back in the day, this app called Jelly that came out?

• 22:27Sam Parr?

  Uh, no. What was it?

• 22:29Shaan Puri?

  So the creator of Twitter was like, my next act is this company called Jelly. And he came out with this app and this app was like, it's kind of like Quora, but it was like, you know, Quora is old. It's like desktop based and Quora is just full of Indian people. Like this is completely full of Indians. Like I think half the daily users are like in India or something crazy. So Jelly came out was gonna be the cool version of it. It was you asked a question on your phone and it'll ping your friends, like any of your contacts, as well as one degree removed. So it's only friends and friends of friends. And Jelly for like seven days was the greatest app of all time. It was like, somebody would ask a question about like, you know, what microphone is best for podcasts? And you would get like

• 23:13Shaan Puri?

  Tim Ferriss to reply and then, you know, because he's a friend of a friend of somebody. The problem was it was just a bunch of tech guys who don't actually have that many, uh, you know, sort of day to day life questions. Like, you know, in the same way that, you know, I call my mom once a week to say hi and just chat, be a good son. Whereas my sister will call my mom 10 times a day, asking her for her opinion about like which, you know, which trinket she should get from Ross. Like, you know, she just has to like get an opinion on everything. And so I think women is the right market for a product like this. People who want an opinion on everything and want to discuss and want to get answers and want high trust recommendations. So I think this idea of a vertical Google where it's moms

• 23:55Shaan Puri?

  asking questions to other moms, dare I say trillion dollar idea? I don't know, but that's, that's what I'm thinking. What do you think?

• 24:04Sam Parr?

  Better than Google? That is the best thing I have heard in so long. There was another phrase that we had said recently that I was like, that's a beautiful phrase. This is the top, better than Google. That is such a funny, that is like-

• 24:18Shaan Puri?

  If DuckDuckGo can get like a hundred million users for guys who are like, I don't want Google to have my cookies, like then better than Google can work. All right. Any doubters out there to BTG? Just go to DuckDuckGo and tell me that this shit wouldn't work.

• 24:34Sam Parr?

  Do your DuckDuckGo user voice again.

• 24:39Shaan Puri?

  Privacy is everything. I don't know why they're like a gargoyle, Elsa.

• 24:45Sam Parr?

  I don't want Google to have my cookies.

• 24:49Sam Parr?

  You're like Kevin from the office.

• 24:51Shaan Puri?

  I know my location. It's like, yeah, man, you're at home, bitch, always. I know your location.

• 25:01Sam Parr?

  Better Than Google is brilliant, man. This is awesome. I love Better Than Google. This group only has seventeen thousand people. I just requested to join. Am I gonna be the only guy in it?

• 25:09Shaan Puri?

  Yeah, we're early, dude. You gotta do what our friend did. Our friend just changed his profile gender on Facebook to female.

• 25:16Sam Parr?

  By the way, it had twenty-three hundred posts last month. Sorry, go ahead.

• 25:21Shaan Puri?

  Crazy engagement, right?

• 25:22Sam Parr?

  Yes, yes.

• 25:23Shaan Puri?

  I'm on to something. So, um, so my friend switches, uh, her friend switched their gender to female on Facebook because they were like, yeah, you need to see the ads that are being served to women. Like, if you want to be good at business, like, this is a nonstarter. You're trying to use Facebook and Instagram as a dude? Like, you're not even, it's like, you're on the outside of the club with your ear against the wall trying to hear the music. It's like, might as well just come in.

• 25:46Sam Parr?

  You only get like flannel shirt ads. That's literally all I get. It just adds for little shirts on sale.

• 25:51Shaan Puri?

  It's a flannel shirt. And you scroll, and it's like, you sure? It's flannel.

• 25:58Shaan Puri?

  We got another color if that's the problem. It's just one long conversation from the flannel company to you.

• 26:04Sam Parr?

  Yeah, it's like, we have both colors, red and black. Oh, cool. We have both.

• 26:15Sam Parr?

  This is awesome. I love Better Than Google.

• 26:17Shaan Puri?

  You got any other ones?

• 26:19Sam Parr?

  So, we need to create Shaun Box, or Sandbox, or MFM Box, and I'll explain why. So I put the link in here.

• 26:27Shaan Puri?

  Man Box?

• 26:28Sam Parr?

  No, not Man Box. It's gotta be named after someone. So, it's not a thing anymore. But my friend Neville did this thing years ago. And I bought one before I was even friends with him. Where all, he records this video of him and like, you even see the recording where he's like, all right, is camera on? Camera's on? All right, good. Hey, everyone. And he starts talking. And he creates this mystery box where it has three letters written in there, uh, about like different copywriting techniques that you can use, as well as like a letter from him on something he learned that month. And he goes, I'm only gonna sell, I think, a thousand of these, and I'm gonna charge a hundred dollars because I gotta like actually make all of these boxes, and it's a ton of work. Uh, and he sold out right away. And he has all these photos of people consuming the box because it felt awesome.

• 27:13Sam Parr?

  And he would get these like, he would just use USPS packaging. So it's like, felt like it literally came just from him.

• 27:20Shaan Puri?

  Right.

• 27:20Sam Parr?

  And I've, and I've heard about Agora. Agora is that big newsletter subscription that we've talked about that does like a billion dollars in sales. And we call them a newsletter subscription, but they actually make a shit ton of money from literally a physical newsletter. And newsletters are all the rage right now. I think we should go the opposite route and literally create something on printed white paper. A physical newsletter. I think you could charge a hundred to $200 a month for it. Where you actually type something out and then you could put like a book or something, or something interesting that you've consumed that month. And I think you could charge a lot of money for this, for a Sean box.

• 27:56Shaan Puri?

  Did that guy DM you about this idea yesterday? Cause some guy literally yesterday was like, you need a Sean box. I've done this for other people. Here's what it could be. And I was like, what? I don't really understand this. Send me an idea. And he goes, I'll send you a Google Doc tomorrow. So this is a coincidence, as they say. I think this is a cool idea. Your price sounded a little bit high, but maybe not, right? Maybe if you put enough value in the box, right? Cause like, the problem is you just kept saying, you literally type words on the paper. I'm like, okay, yeah, that's, that's like saying, and then you stand on the stage and the words come out of your mouth. It's like, all right. So what's in the box?

• 28:32Sam Parr?

  So what's in the box? You gotta say it like that. If you're gonna say that phrase, that's from the movie. So what Neville would do is he had three envelopes. One had a swipe file where he would print out the best ads or sales pages that he saw that month. And he would explain why he liked them. I believe the second thing was like a lesson that he learned. And the third thing, he said, he goes, this is a mystery. I'm not actually going to tell you what it is. Uh, and so he wouldn't tell people what the third thing was. And I didn't, so I don't, I don't actually know what he would normally send. But he would do these things and he would take pictures of him like actually putting the labels on the box. And so you felt like it was coming straight from him and people loved them. It was so funny to get these and he would like, sometimes he would handwrite stuff and just literally like copy it like a fax machine. Or it looked like, it felt like a fax machine copy.

• 29:16Sam Parr?

  It felt totally analog and old school. And the whole point of this is instead of the inbox, email inbox, let's just do the exact opposite.

• 29:25Shaan Puri?

  The mailbox.

• 29:25Sam Parr?

  And we can take it one step further. You can't even buy it online. You have to send a check to Sean's house. You have to print off a coupon. You've got to write in your name. No, we're gonna take it, we're gonna take it a step further, dude. Ridiculous stuff gets noticed.

• 29:42Shaan Puri?

  That was like that last drink that you just didn't need and now you tomorrow is messed up. All right. Yeah, you took it one drink too far, but that's a good drunk idea. I kind of like this idea. A printed out newsletter box.

• 29:57Shaan Puri?

  It comes to your mailboxes out of your inbox. I like the idea and this is cool. I didn't, I didn't know about this. I remember back in the day, there was a service that did this. They partnered with Tim Ferriss. They ended up dying, but it was a quarterly subscription box. I think it was called.

• 30:08Sam Parr?

  Because they try to make it, yeah, they try to make it too like, uh, like.

• 30:12Shaan Puri?

  Big commercial.

• 30:13Sam Parr?

  Yeah. And here's what I like. I remember when I started the hustle, that's what I wanted to do. I was like, we gotta seem big. Let's say we all the time. And I'm like, no, F that. Like now that I know that like mom and pop is better than big, you know, big corporate company vibe. Keep it, keep it lame or not lame. Keep it kind of like, uh, like, uh, thrown together. That's the way to do it.

• 30:31Shaan Puri?

  Right.

• 30:31Sam Parr?

  I want to see a USPS box. I want to see some of the tape all messed up. When you like tape everything in there. That's the way to do it.

• 30:38Shaan Puri?

  So I got an idea for you. I'm drinking this liquid death. And like you said, this is probably the best. The best case scenario of a drunk idea, which is like. It's just sparkling water, but it looks like a beer. Right? That's what this is. It's sparkling water, but in a beer can. And, um, so then if you're at the bar and you just want to drink water, but you don't want to look like a wuss. You get liquid death, right? And then it's like, I don't know, man, but it actually worked out.

• 31:07Sam Parr?

  They, Shane, Shane Gillis on some podcast, he was like, what's liquid death? And someone explained to him, he's like, where do they make it? Flint, Michigan? Like what? Like, is it, it kills you? He was like, is that the water of Flint?

• 31:20Shaan Puri?

  That's good. So in that same vein, let's remix, right? What is it? Great ideas, great artists steal ideas and copy them or something like that? That's the, that's the phrase. We're gonna do that. So I don't know about you, but ever since I gave up drinking, I really don't miss it. Don't miss much about it.

• 31:36Sam Parr?

  Did you, did you actually give up drinking or is it, you're like, oh, I haven't drank in four months. Let's just keep going.

• 31:41Shaan Puri?

  It's the latter, but that ain't as cool as like, you know, saying I gave up drinking.

• 31:45Sam Parr?

  And someone asks why and you're like, oh, you don't want to know.

• 31:49Shaan Puri?

  I have a dark side. So, so the, um, the idea here is the one thing I do miss. The one part that's really fun about drinking that you can't really replicate not drinking is taking shots. Or just having that celebratory moment with a group of people where everybody get, let's do shots. We're doing shots. No, I don't want to do the shot. We're doing it. We gotta do it. Get 10 shots. Let's do it. Everybody get your shot. Boom. You take it. You're like, oh God, that was rough. Give me the lime, right? That whole thing. I miss that. I like that.

• 32:23Sam Parr?

  When, when, when have you done that?

• 32:25Shaan Puri?

  My whole life, when I've done that. I was always the, the let's do shots guy, right? Like I was the try hard guy at the bar. I was always trying to do shots.

• 32:32Sam Parr?

  Yeah. But when, at what era, that was like probably 15 years ago that you were doing that.

• 32:36Shaan Puri?

  Yeah, but I miss it. I still miss it to this day. That's how good this idea is. So shots are one of the great bonding mechanisms that humans have ever come up with, up there with, you know, fire and hugs. And I feel like we, us healthy sober guys with two packs, we're, we're missing that part of that ritual of bonding. And so here's what we're doing. Just like Liquid Death put water in beer cans, we're gonna make healthy shots that go in bars. So here's what it is. It's a shot you take that's just like fucking turmeric, ginger, like all the shit that gives you the same like, ah, face puckered up feeling of like a vodka shot or like a tequila shot.

• 33:20Shaan Puri?

  But it's just gonna be good for your, your gut. It's, it's actually just a gut shot. And, uh, oh, we're doing gut shots? Yeah, gut shots, gut shots. And people are just gonna go nuts for it. That's the, that's the last part that I didn't tell you. People are gonna go crazy about it.

• 33:38Sam Parr?

  Have you ever had some, so someone sent me some non-alcoholic gin? And it was, I drank, I tried it and everything, and it was the worst. It was horrible. And then our friend, Justin Mayer's amazing entrepreneur. He's got this new order or this new non-alcoholic wine called Shirley. Uh, as in like, surely this is a dumb idea. No, I'm joking, Justin. It's all right. But like, I've had some of these like non-alcoholic beverages. I think it's so stupid, other than non-alcoholic beer. Have you, have you tasted some of these?

• 34:12Shaan Puri?

  So you just didn't like this one gin? Is that what you just said?

• 34:17Sam Parr?

  Because here's the difference is beer, I drink a lot of non-alcoholic beer because I find it like, it tastes great to me. Like, I actually thoroughly enjoy that taste and it, and it feels good. And there is like a placebo buzz, to be honest, that you can't.

• 34:30Shaan Puri?

  Let me ask you a question. When you were drinking, were you drinking a lot of gin regularly? Was that your go-to drink? Did you enjoy gin?

• 34:36Sam Parr?

  No, it was Miller Lite.

• 34:37Shaan Puri?

  Didn't like normal gin? Not gonna like fake gin. Were you drinking a bunch of white wine back when you were drinking heavily and had good times?

• 34:44Sam Parr?

  No.

• 34:45Shaan Puri?

  Exactly. So the reason you like the non-alcoholic beer is it reminds you of the good times and these other things.

• 34:50Sam Parr?

  No one actually drinks that shit, though. No, does anyone actually like whiskey? Like, people say they do, and I'm like, I don't believe you. I think you're lying.

• 34:58Shaan Puri?

  That's what I'm saying. They drink whiskey because they have this sort of like status thing. Plus, they like getting drunk. Shots, you just like the bonding moment of taking shots together? And the almost rite of passage of taking a nasty, rough shot together? This is a good idea. I'm telling you, I know a good idea when I see one. This is a good idea.

• 35:21Sam Parr?

  Your idea is stupid. This is not a good idea. You're just telling me to bring like a juice bar into a normal bar.

• 35:30Shaan Puri?

  All right. That sounds like a good idea.

• 35:34Shaan Puri?

  Point proven.

• 35:36Shaan Puri?

  Do you have more? Or do you want me to keep going?

• 35:37Sam Parr?

  You, you, you do one more.

• 35:39Shaan Puri?

  All right.

• 35:39Sam Parr?

  Wait, let me pick.

• 35:41Shaan Puri?

  Stand back and let, let the man cook. I think is really what, what needs to happen here.

• 35:44Sam Parr?

  I said, I said, I'm gonna let you bake. That's how, that was my attempt at trying to be cool. It was cooked.

• 35:52Sam Parr?

  I'm so fucking lame.

• 35:54Shaan Puri?

  What's still, what's still. Chum is boiling today on the pot.

• 35:58Sam Parr?

  Let them fry. Let them fry. Do a divorce island.

• 36:02Shaan Puri?

  Oh, divorce island. Easy idea. Again, question, not even maybe a drunk idea, maybe just a good, good, solid idea. A lot of people getting divorced. We all know that. Past marriages ending in divorce. Hard to get back on the horse. If you ever talked to a divorced person, it's hard to get yourself back out there. Get in the dating scene. You got baggage. You don't want to start back. It's, you know, you're going back to level one of relationships after you've been in this like, you know, deep, deep relationship. We need divorce island. We need a place that you go. It's sandals. It's a sandals resort for people who just got divorced. It runs quarterly. So every season, there's a spring divorce island. There's summer, fall and winter class. It's like Y Combinator, but just for people who recently got divorced and you apply to get in.

• 36:44Shaan Puri?

  Then you go and you're going to be with a bunch of other people who also recently got divorced, even ratio, guys to girls. Actually, maybe it's a, maybe it's actually a little skewed. Maybe we go 60, 40 to make it a little bit better. And it's just a place to, just the slogan is get back on the horse. And we actually offer horseback riding on divorce, divorce island also as one of our first date options. And yeah, it's just a place where you know, everybody here is in the same boat. This is a safe space. Everybody here has the same intentions. Everybody here would love to find love again.

• 37:15Shaan Puri?

  But everybody here is also, and there's no stigma because hey, we're all on equal footing. We're all recently divorced.

• 37:21Sam Parr?

  So a few, a few episodes ago, you were suggesting how you should buy a school campus.

• 37:29Sam Parr?

  And turn it into a college or redo it. Then you said you wanted to create habit island. And for some reason you went with prison. You said you're going to buy a prison.

• 37:37Shaan Puri?

  Just good value.

• 37:40Shaan Puri?

  That's straight up a value play. Okay.

• 37:47Sam Parr?

  Now you're talking about an island. I think you need to start acquiring land, my friend. It sounds like you need, you need your own little Disneyland.

• 37:55Shaan Puri?

  Divorce farms doesn't have quite the same.

• 38:01Shaan Puri?

  But there's gotta be just some shitty resort that's struggling and it's like, look, you don't have the best beaches.

• 38:08Shaan Puri?

  Weather can be a little temperamental here. We really need to refurbish this thing, but we just don't have the capital. You know what? You're never gonna win the, the, the luxury resort vacation game. But you can become number one in divorce getaways if we just reposition the product. And that's what I think we should do here.

• 38:29Sam Parr?

  Cool.

• 38:31Shaan Puri?

  Can I give you, um, just a quick one for the road?

• 38:35Sam Parr?

  What do you got?

• 38:36Shaan Puri?

  Actually, I got two for you. I got two for the road. Double or nothing coffee. It's a coffee shop where, you know, instead of at the end where it's like, do you want to tip 20%, 30%, whatever? It just says double or nothing. And it's basically you flip a coin and it's either gonna be a free coffee or you're gonna pay double for it. And the double goes to the baristas. Why is this a great idea? Have you ever heard the phrase asymmetric upside? Cause that's what I'm offering you here. A coffee really only costs a coffee shop like 40 cents or something. But they, let's say the price of the coffee was four bucks. If they can get eight bucks out of every, um, you know, every other customer here on this coin flip. That's a lot of extra dollars coming through the till.

• 39:19Shaan Puri?

  And worst case scenario, you're just giving up a free coffee. It's only cost you 40 cents on the downside. And so I think that there's, it's a good bet. I think it's gonna be like a slot machine. We're gonna slightly skew it. So it's double or nothing, but I didn't say it's 50 50. It's actually gonna be more like a 70 30 chance of you paying double. Maybe, maybe that's a little too aggressive. Whatever the legal limits are for slots, we're gonna go all the way to that. And it's a place for people who like caffeine, but also like to take their chances.

• 39:45Sam Parr?

  Dude, the tipping thing at those places is crazy. The, the place that I go to, the default that it starts at, the low end is 30%. Uh, if I owned one of these places, I'm just gonna fuck with people and make the default 300%. And then the second one is 400% and the third one is 500%.

• 40:03Shaan Puri?

  I saw one the other day. These guys are getting out of hand. I saw the screen and it said, you want to put 15, 20, 25%. And then it just had the amount of student loans that that person at the cashier owed.

• 40:14Sam Parr?

  No way. Is that true?

• 40:22Shaan Puri?

  I think that's drunk ideas. Um, that's a wrap. Uh, it's gonna be a little while till we come up with some new ones and we have another one of these, but if you like drunk ideas, you gotta go to our YouTube. You gotta comment because Sam never wants to do these and I'm always the one being like, people love it. In reality, I have no idea if people love it. I love it and I assume that people love it. So I need you to either tweet at us or our Twitter handles are in the description or go to YouTube and just do us a favor. Say more of this, more drunk ideas, gotta bring it back, uh, because otherwise there's no way Sam's gonna let me do this again.

• 40:57Sam Parr?

  All right. That's some hot.