Get LASER FOCUSED for 2024 (in 18 minutes)

Episode 563: Shaan Puri (https://twitter.com/ShaanVP) teaches his framework for ruthless focus. Follow these 5 steps to crush your goals in 2024. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Intro (2:00) Define your Yes Threshold (4:00) Manager schedule vs. Maker schedule (6:30) The Pyramid of Clarity (8:30) Floor goals and F*ck Yeah Goals (10:00) Write it out. Be specific (12:00) Input vs. Output (16:00) Putting it all together — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  Hey what's up? It's Sean. Quick note, this episode, I am going over something that's a very important topic, and I think it's a great episode. But if you're listening to this on iTunes or Spotify, you're not gonna be able to see the images, cuz I basically hand drew a bunch of diagrams of the frameworks that I'm talking about here, and I hold them up, and so you can see them on camera. And they're, honestly, they're pretty good. I spent a lot of time on this, tens of minutes, let's say. But no, in actuality, it's actually pretty useful, and I think the diagrams help it a lot. So for this episode, I would strongly recommend you go to YouTube so that you can actually see what I'm talking about. Otherwise, it might get a little funky if you're just listening. You're gonna be trying to imagine what I'm talking about, but it's a lot easier if you just go to YouTube. So enjoy this episode, and go to youtube.com or the app,

• 0:43Shaan Puri?

  and then just type in "My First Million." You'll see it right there up top, very easy, and check it out. You can do anything, but you can't do everything. And that is what I want to talk about today. Ruthless focus, laser-like focus for 2024.

• 1:06Shaan Puri?

  I have not been great at focusing in the past. In the past, I have let myself get distracted. I have let myself set a goal at the beginning of the year, and by the end of the year, I check in, and I'm like, "Where the hell, what did I do all year? Why did I drift?" And it's not something malicious. It's not like a total fail, but it's just this drift that I didn't like, and I wanted to get better. And I'm gonna show you what works for me. How do you get more focused? How do we get the laser-like focus that all the great ones exhibit? Whether it's in sports, and you see Kobe Bryant completely obsessed. In entertainment, you see Mr. Beast, he's completely locked in and obsessed. In business, you'll see somebody like Mark Zuckerberg, laser-focused on one thing, trying to make that happen. And they don't let themselves drift the way the rest of us do.

• 1:48Shaan Puri?

  So here's a little visual. This is you, and this is all the things that you might do. So this is, you know, some news thing that's going on, the election. This is Love is Blind, season five. This is that investment somebody wants you to do. This is that email you got from that person who wants to do a call and pick your brain. This is that side hustle that's not really gonna go anywhere. Right? That's all the things. And then the blur thing is the thing you actually want. This is the thing that you would feel proud of at the end of the year if you made this happen. And so what we need is laser-like focus. We do not want the cone to be wide. I'm gonna show you how we do that. So first thing you want to do.

• 2:33Shaan Puri?

  This is a before and after of how you can operate. And again, we have all the possible things that we could be saying yes to. And you want to think about your yes threshold. So let's write that out. This is your yes.

• 2:49Shaan Puri?

  Threshold. And before.

• 2:54Shaan Puri?

  It might be, you know. Here. So you might have your yes threshold right there. And what you're doing is you're saying yes to anything above that line. If it's below that line, you're able to say no, but you're able to say yes to everything above that line. And the after, all we have to do, the first thing you have to do is simply acknowledge, bring your awareness to how low your yes threshold is and raise it, raise your standard for yes. And so instead of saying yes to things that are pretty good, maybe interesting, might be worth doing, pretty cool. It needs to, you take your yes to a hell yes. That is the easiest thing you could do. So we're going to raise the yes threshold, right? We're going to take it from here up to here.

• 3:36Shaan Puri?

  And, you know, this sad guy becomes this happy guy and he's taller. So you get two inches of height at least and your, your yes threshold is even higher. All right. So that's the first thing you do. Bring your awareness to where's my bar today? And take my yeses to only doing hell yes things. That doesn't mean you don't do, if somebody, you know, if your friend comes and says, we're going to Costa Rica and it's going to be amazing. That might be a hell yes for you. Go for it, but make sure you are, you have a premium quality on your focus and what you're willing to do. All right. Next thing, time management. You may have seen this as a famous Paul Graham essay that I've turned into a cartoon. And the Paul Graham essay is basically come, uh, showing the difference between a maker.

• 4:17Shaan Puri?

  Oh, wait, I have these flipped. Okay. Uh, yeah, hold on.

• 4:21Shaan Puri?

  Let's reverse that. This is a manager's schedule. This is what their calendar looks like. And this is what a maker's schedule look like. This is the artist, right? Somebody who's a builder. And so for a lot of people, they have this 9:00 AM, 9:30 AM, 10:00 AM, 10:30 AM, 11:00 AM, 11:00, oh, I'm double booked. Oh, shit. And they end up just in a puddle of tears. They are overwhelmed, they're stressed. They sort of busy themselves to death. Why didn't I get everything I wanted to done in life? Why didn't I achieve my goals and my dreams? Because I was too busy. Like, listen to that sentence. That doesn't even make sense. You didn't do the things you needed to do because you didn't have time because you filled it with other crap. And so, most people by default, especially people in jobs, you will be default opted into a manager's schedule. What you want to do is switch to a maker's schedule.

• 5:04Shaan Puri?

  A maker's schedule is basically long interrupted blocks of time. Usually, in the morning, you need at least two and a half hours of uninterrupted time. Usually, three is ideal. A break where you're gonna lunch, exercise, go for a walk, play with your kids, walk your dog, whatever you do. And then another uninterrupted sprint. For some people, the real great ones, they have another break and they have a third night sprint. But, you know, you don't have to do all that. You need to switch to this maker's schedule. And so, the maker's schedule is the one thing you could do with your time where in the same number of hours, you can get more done. Why? Because when you get into these uninterrupted blocks of time, you get into flow states and you're able to actually lock in on knocking out one whole thing without distractions,

• 5:47Shaan Puri?

  without checking your emails, without being pulled into a call or a meeting about this and about that, you're able to lock in. And so, whether you're an engineer and you want to build a product, you want to code something, or you're, you know, you're trying to be an entertainer, you need to write chapters of your book, or a YouTube video that you're making, or you're just trying to come up with a new idea, not letting yourself, your day get split. I call this the zebra calendar, where you're just stripes all day. That is the next thing you need to do to enable yourself to come up with great ideas, right? You are setting up your environment. So, the first thing we did was we raised the threshold of yes to a hell yes, so that we're just saying no to things, that clears space. The next thing is we do the maker's schedule versus the manager's schedule, so that you

• 6:30Shaan Puri?

  have uninterrupted time blocks where you can be your most creative, productive self. Okay, next thing. Now we're going to clarity. So this is something I stole from Asana. Asana created this thing called the clarity, the pyramid of clarity. And the pyramid of clarity goes as follows. At the top here, you have your mission. And the mission is your big, the reason your organization exists. It's the reason you're even doing this. It's your big why. And so let's say you're Elon Musk. Your mission for SpaceX might be, you know, make humans an interplanetary species, a multi-planetary species. Or for Tesla, for him, it might be, get the world off of using, you know, fossil fuels and get them to a electric future.

• 7:15Shaan Puri?

  Right? So that's the big vision for what you're doing. Now you break that down, you say, so you write that out. And by the way, little pro tip, because when I first read about this, I was like, wow, that makes total sense. You've got to have this big, audacious vision. But let's say you're not building rockets to go into space, or you're not trying to get the world off of fossil fuels to a fully electric energy system. You, you know, you might just be building an e-commerce business that's designed to enable your lifestyle to be really great because you wanted money and you didn't have money. Like whatever it is, the key here is honesty. Because you could write a fancy mission, but if it's not your honest mission, it's not going to help. It's not going to do anything, won't have any emotional resonance. So what I try to do is I try to be honest about the mission. So for example, with my company,

• 7:58Shaan Puri?

  we are building a company that is going to enable us to have an amazing lifestyle, us, the owners of the business, to have an amazing lifestyle. We only have a couple of people in the business. It's all owners. And we want to have a lifestyle where we could do what we want, when we want, with whoever we want, and only work on projects that are intellectually fascinating for us, creatively challenging for us. And so we write that. That's what we're doing. That is the mission of what we're trying to build. We're building a vehicle that enables that. From there, you want to go down to the one-year goal. Okay, so this, the mission might take 10 years. It might take 20 years. But then you break it down to the one-year goal. Where do we need to be at the end of the year for this to be a smash success? And specifically, I set two goals.

• 8:39Shaan Puri?

  So I have the, what I call the F耶goal and then I have the floor goal. And so I set kind of a range here because I don't like static, you know, single goals, binary goals. Cause you're then you're, you're like, should I just be super ambitious? But then I might be disappointed or should I be conservative? But then I feel like I didn't push myself. So I set both, I set an F耶goal and a floor goal. The floor goal means you would be disappointed if it didn't reach this level. Meaning this would be a solid win. Below that you kind of feel like, ah, man, really? We didn't, we didn't, we didn't get there. And the F耶goal is we're high fiving, we're toasting to ourselves. I can't believe this is how good it turned out. And so you want to kind of set that range for yourself and say, all right, we have a minimum. And then we have sort of a target that we're going to shoot for.

• 9:24Shaan Puri?

  Okay, what's the next level of this? Now you have your overall mission clarified and I'll show you an example in a second. You have your one year goal, where we want to be a year from now. And that's what you're going to work backwards from. So then you work backwards and you say, okay, in order to achieve this one year goal, what do I need in terms of people? What do I need in terms of product? And what do I need in terms of finances? Three categories. And so you break the one year goal into the, this is the output to the inputs. So for example, for my e-commerce company, we had a one year goal and we said, we're going to try to go, we're going to try to double revenue. We did about 17 ish million last year. We're going to try to get to, you know, over 30 this year. So we said, what do we need in terms of people? Well, I needed to hire a CMO because today I was doing it.

• 10:08Shaan Puri?

  I'm not the best CMO for, for that business. I'm not full time on it. So we, we set some people targets. We need to hire an amazing CMO who's done this before. We needed to hire a website developer who's going to do XYZ, right? So you write down, what are your people gaps? And you have your product gaps. So what does the product need to be able to do in order for us to hit our goal? So for example, when Elon launched Tesla, he set a product goal and he was like, how do we make a car that is, I think it was like faster than a Porsche? And better for the environment than a Prius? Faster than a Porsche, better than a Prius, right? Better for the environment than a Prius. And that is a product goal. That is a benchmark that we are trying to achieve. Is it faster than a Porsche?

• 10:53Shaan Puri?

  And is it better for the environment than a Prius? And so similarly, you want to set some product goals for yourself for to achieve your one year mission. And lastly is finances. So, you know, do you need capital? You know, by default, people think they do. You should question that assumption. Beyond just how much money do we need to do this? Might be your margins or might be your unit economics. We need to bring the cost down to this in order for this to work because we want to be profitable. And today we're unprofitable. And so within each one of those, you've now broken your one year goal into the different input, input metrics. That if you did those correctly, it would lead to the one year goal. And then from there, you just break it out by month. You say, all right, in January, okay, what are we going to do? Well, we need to chip away at the people goal, the product goal and the finance goal.

• 11:38Shaan Puri?

  So let's break those into a digestible chunk. And now all of a sudden, it's like, you know, let's do 20 interviews and try to find, you know, two great candidates for the CMO role or whatever it may be. And so then you go month by month and every month you check in. You check in on the whole pyramid. You say, all right, as a reminder, our mission is X. By the end of the year, we're trying to do Y. In order to do that, we need to hit these. We need to do these three things internally and then the score will take care of itself. And so to get there, we need to break this out month by month into what's, what's, what mattered last month? Did we achieve it? And what matters this? You do that for 12 months straight. You are going to stay on track. There will be no drift. Last thing I want to share with you.

• 12:20Shaan Puri?

  I stole this from my friend Joel Omen. He's a listener of the show. And I hope he's okay with me sharing this. I'll ask him, but he, he said, he shared this, um, this simple slide that he made for himself. And I loved it. It was a killer slide. It was one slide that gave him clarity on what is he trying to do? And how is he going to get there? And I like the way he framed it. So I want to share it with you. So he had his goal, the mission that I called on the last, last page. And his goal was to build a creatively fulfilling cash machine.

• 12:50Shaan Puri?

  I just love that creatively fulfilling cash machine. And he said, well, you know, I've done, I've done each of them individually. You know, I've built successful businesses, cash machines. And I've built, I've done things, you know, he wrote like a fantasy fiction book, right? Something that was creatively fulfilling, but didn't make any money. And so he's like, this time, my mission is to do this. Cause if I did this, I would be blissed out, walking into work every day, right? I would be at my happiest in terms of my professional goals. And so, set a goal for yourself like this, and you want to use this as a bar for resonance. Right? You know, this is a, this is a not a generic off the shelf goal, like be successful or make money or whatever, right? Like, set it, set it for real.

• 13:33Shaan Puri?

  So maybe for some people, it's make six, six grand a month. So that I can quit my job, make six grand a month out of my business. So I can quit my job and be totally independent, not have to worry about how I'm going to pay the bills, right? I could be stress free and then it's only up from there. And write that whole thing out, write it out in a way that has some emotional pull for you, that it's a compelling picture. All right. So the second thing, then you have your output, right? So what are those, you know, that's kind of like I said, the one year goal, right? So in order to do that, we might need to do the following two things. Now here's the part I liked best. When he says, I say yes to blank and I say no to blank.

• 14:11Shaan Puri?

  So for example, let's say for this podcast, I, you know, have a goal, which is I want to, I want to be one of those people that inspired me when I was coming up. That is very much why I do this podcast, because growing up, I remember when I was in college, somebody gave me a book called The Four Hour Work Week. And it blew my mind at the time. I'd never thought about half of the concepts in there. And I was like, just insight after insight, page after page of inspiration and story. And I just said, that's how I want my life to be. I said, I called it catching the four hour fever. Like I read that book and for four hours I went into a fever dream and I replanned everything in my life. That was very impactful for me. Thank you, Tim Ferriss. There have been other moments like that, Tony Robbins and others, where I have had

• 14:53Shaan Puri?

  these people who created content that really shifted my thinking, that made me have more clarity, more insight, more motivation, more firepower to go do what I wanted to do. And so my goal with this podcast is to do that. Okay. Well, great. What do I need to say yes to in order for that to happen? Well, we break that big dream down to a one year goal. And then we break that one year goal down to the things that we're going to have to opt into. So for example, for this podcast, You might say, well, I'm gonna have to sit down consistently, week after week, doing my absolute best to create the most compelling content out there, the best wisdom for entrepreneurs. And when I do that, I'm saying yes to doing my best and knowing that the numbers are not gonna change every week.

• 15:38Shaan Puri?

  That it might look flat for a long time, that I'm gonna do that for years and I will not be discouraged. I say yes to doing that input, even though the the numbers will take a long time to build up. Alright, so that's what I'm saying yes to. What's the second thing I'm saying yes to? Well, for this year, for example, we wanted to bring on higher profile guests. We booked a bunch, Tim Ferriss coming on, we booked Tony Robbins and a bunch of others. And so I said yes to doing something I didn't like to do, guest outreach. I hated begging people to come on my podcast and all that. I just, I don't know. I don't like when people ask me, I didn't want to ask other people. But I said, I gotta say yes to that. I gotta say yes to the discomfort and the ego of continuing to follow up with people and try to get them to come on the podcast. And what do I say no to? So what are the things I have to say no to? Well, I have to say no to starting a company.

• 16:23Shaan Puri?

  I sit on this podcast every week and I come up with ideas for businesses. I gotta say no to actually going and doing them, because if I now am a CEO of a startup, I'm not gonna be able to achieve this this goal. So I have to say no to some very compelling, good ideas that would make me millions of dollars. Write that down, right? So what are the other things I have to say no to? I have to say no to avoiding hard conversations. I have to say no to my old habit of blah, blah, blah, right? I thought this was a very, very useful thing, because it had both the, it was all about self-awareness. This is a self-awareness game. What is the goal that motivates me to get out of bed every single day and chase this above all other possible things I could be doing with my time and my talents?

• 17:02Shaan Puri?

  Second, what is it about me that I know I'm gonna have to consciously force myself to say yes to and say no to? And here, it's the things that are not easy for you. You don't wanna write the things that you already say yes to, that are already just trivial for you. It's your nature to do that. It's here you identify what's against your nature and write that down so that you're very clear in what you need to do. And to me, This is how you can do anything. You are limitless, right? You, nobody can tell you that you can't do that thing, but you can't do everything, right? So that you can do anything, but you can't do everything is a very powerful idea. And it's gives you that focus is a superpower. People say that, but they don't tell you how you focus. So I hope today you learned a little something from Uncle Shawn about how you actually focus.

• 17:48Shaan Puri?

  This is something that frankly, I'm still a beginner at, right? I'm a, I'm maybe a blue belt in the, in the game of focus. But I do know that it's important. And because it's important, I'm working at it. And I wanted to share with you the things that I'm doing that, that tend to be working for me. The things that have helped me make some progress. Maybe there's some more things out there. I'd love to hear from you what works for you in the comments. But uh, that's it. That's the episode.