How Gary Vee Predicts The Next Facebook (Every Time)

Episode 588: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) chop it up with Gary Vee about which of his investments paid off the most, how much cash he keeps as a safety net and what he’s noticed from hanging out with people like Logan Paul, Zuck, and MrBeast. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 Show Notes: (0:00) Intro (1:28) Good news for the “C” students out there (5:31) Break the Web (8:12) Attention is the only universal asset class (12:26) Perplexity.ai/podcast (14:30) Alex Schultz on growth and language translation (16:23) Adult camps better than conferences (20:06) Millionaires v billionaires (25:44) Planning for a post-iPhone world (28:43) Gary's safety net (31:41) Micro v macro gratitude (37:45) Gary's best investment (39:08) Gary's take of Zuck, Logan Paul (45:44) Who Gary admires — Links: • Gary Vaynerchuk - https://garyvaynerchuk.com/ • Gary on Twitter - https://twitter.com/garyvee • Day Trading Attention - https://tinyurl.com/yckc8erw • Break The Web - https://www.breaktheweb.co/ • Lecture 6 - Growth - https://www.youtube.com/watch?v=n_yHZ_vKjno • Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  All right, we got Gary Vee in the house. Everyone knows Gary Vee because he's all over Twitter and Instagram and LinkedIn and he's invested in Twitter and Slack and Facebook before they IPO'd. Gary's fun. We brought him on and our goal was, let's ask him a bunch of questions that we're genuinely curious about, like which of those investments actually paid off the most? And it was a very, very surprising number. We also talked about what he's excited about now and we asked him about the mindset and what he noticed hanging out with people like Zuck or Logan Paul or different, different characters like that. So enjoy this episode with Gary Vee. It's a good one.

• 0:40Sam Parr?

  Gary, what's going on, man? How are you? I think Sean saw something recently that you'd posted that I thought everyone knew about you. Sean, what was that thing, the report card?

• 0:48Shaan Puri?

  Most podcasts start with an intro. We start with a little ball busting. So I have here Gary's high school report card, which you tweeted out, to be fair. So I'm not, I'm not putting it out there you didn't already do. But I thought this is kind of amazing. So you tweeted out a picture of your high school report card. I'm just gonna read off a few, a few of your achievements. Gary got a C in ceramics, a D in English, an F in German, a P E, you got an A. That's the only A you have on this report card, I think. Algebra, D. This one's kind of amazing. Speech, which like you are known for speech. You got a D. Driver's ed, D. Gary, you were, what a turnaround. What a turnaround. What's your reaction when you see this?

• 1:31Gary Vaynerchuk?

  That a lot of data in the world is dirty. It's fake data. And I think school grades are just not a tremendous indicator of what's gonna happen. The speech one is crazy. The, the report card I tweeted out was the recap of all four years of high school. The, so a little fun fact to build on top of what you just said. I got an F in all four marking periods of German one freshman year. I retook it sophomore year. I got a D in the first marking period and then proceeded to get all Fs, failed language my freshman and sophomore year. And in the state of New Jersey in 1994, if you did not pass two years of language, you could not graduate

• 2:14Gary Vaynerchuk?

  high school. So I walked into junior year high school and took Spanish one with all these ninth graders as a junior. And I had the pressure on and luckily got Mrs. Senior Kennedy saw something in me and forced me through the system. Otherwise it was over for me. But yeah, I mean, the speech one really stands out to your point, Sean, right? Like to think that I got a D in speech, which was imbecile speech in class, right? Which I did well. It's just that I, you know, I told my mom, my mom and I talked about this this weekend. I literally did not open a book in four years of high school and did zero homework. Like, you know, they would have, everyone who's listening went through

• 2:56Gary Vaynerchuk?

  school, I think, like, they would assign a book report. And like, it's not that I did it poorly, it's that I didn't do it. Just like, didn't ever, I literally, in four years of high school, did zero homework, zero. Like, I, something happened where I just knew that, you know, at that point, high school, I was already working in my dad's liquor store and selling a lot of baseball cards at shows. And just kind of, and it was, look, this is pre-internet, the world was different. I grew up in an immigrant family. We lived in like, we just moved to like rural New Jersey. When I tell you we lived in our own little four, five person cocoon, my family, we really did. It was

• 3:38Gary Vaynerchuk?

  very, very, very, in hindsight, deeply immigrant. You know what I mean? Like, we didn't have like, like my parents didn't have American parent friends. Like, my mom wasn't friends with any of my high school friends' parents. Like, my mom asked me about what I'm doing for college, February of my senior year. I was like, Mom, it's over. I'm not going to college. She lost her mind and forced me to like, go and I got like a postcard in the mail from Mount Ida College, filled it out and that's literally how I went to college.

• 4:10Gary Vaynerchuk?

  So, you know, I think if I was growing up today, my intuition is that it would have been okay for me not to go to college and it would have just all been handled differently. And honestly, I think my teachers would have said to me like, I have a bright future. Instead of saying what they did back then, which was you're a loser, you're going to be a garbage man. That was the big thing, Sean, Sam, in the nineties. Your teachers would tell you, you're going to be a garbage man, which I think is really crazy because actually it's a very good living with a high, it has a high pace now.

• 4:42Sam Parr?

  Our friend just started a garbage business and he's doing like 300 grand a year.

• 4:47Shaan Puri?

  Joke's on you, Ms. Kennedy.

• 4:52Shaan Puri?

  One of the things we do is always just, what are you excited about? Like what products are you seeing? What people are you seeing? What cool stories are you seeing that are kind of that you're genuinely excited about?

• 5:01Gary Vaynerchuk?

  Have you guys seen Break the Web?

• 5:02Shaan Puri?

  No, what's that?

• 5:04Sam Parr?

  Dude, they got a great tagline. So it's uh, breaktheweb.co, the internet's official scoreboard.

• 5:09Gary Vaynerchuk?

  This app's got my attention. Trending topics on Twitter was so big for me back in the day when it was desktop only. Break the Web is an app, like it's just what's trending right now. And it seems like the underlying tech is pretty damn strong. Like, you know how everybody loves to throw around AI or this and that and you're like, if you're smart, you're like, this is just a collection of APIs or anything like, this one's a little bit better. And like, I don't know, I've put on my home screen, which is not something I've done in a long time.

• 5:35Sam Parr?

  Why?

• 5:36Gary Vaynerchuk?

  Why do I like it?

• 5:36Sam Parr?

  Well, yeah, I mean, it's like, I'm looking at it now and you just showed it to me. It was all the news stuff. I don't really pay attention to, I don't like yours, I saw the word Gaza, Trump, and like five of the words where they're important, but like, I don't, I'm not going to like, read like news.

• 5:51Gary Vaynerchuk?

  First of all, great observation, brother. For me as well, like honestly, something that's on my mind is everyone needs to consume less news because all it does is Push fear and negativity and like it's just so scary like how fucked up that is. So it's funny saying, brother, I don't really click into that stuff. So right now it's brand new. And when I met with the founders, I only met with them for like 10 or 15 minutes. I asked them real quick, I'm like, can we get this categorized out? And they're like, yeah, that's on the roadmap. Like, I just want, I need pop culture and consumer trends. So like, to me, I'm like, when I look at Madonna fan, I'm like, what is that? You know, Madonna mistakenly scolded a fan again. Right now, what they're, what, what's interesting, though, is that it's a great indication of where we are in society.

• 6:35Gary Vaynerchuk?

  Like, back to when Twitter trending topics, it was less political. And, and it was really valuable. Like, the reason I like it, or the potential of it. And obviously, we're in an election season, so now this will get eaten up, to your point, Sam, on this stuff. But it is an indication of the pulse. Like, I'm always looking for what's the indication of the pulse of what people give a fuck about.

• 6:58Sam Parr?

  Dude, so these guys, it looks like it only has 90 reviews. Oddly, both of these guys used to work at a bakery. The CEO worked at Pete's Coffee. The other guy used to work at Specialties Cafe and Bakery. So they're both lovers of baked goods. Then they decided to launch this. It's, it's three years old, though, but it's not popular yet. What do you, so what do you, what's your prediction? This thing's gonna be huge?

• 7:18Gary Vaynerchuk?

  There's no prediction. Back to shooting the shit, to your point, Sean. I'm not overly like, oh, break the web's gonna be the best. The concept of date, so I have a new book coming out soon, uh, this year, right? I finally feel like I've synthesized what I actually do. Like, long form Twitter, I think, literally have a meeting today where I'm gonna post my 100 most successful YouTube videos on Twitter here over the course of the next couple of months. Try to stagger it a little bit, because it's just very clear that Twitter is, it's gonna push it, right?

• 7:52Sam Parr?

  I, I don't know if that's gonna work. I think they're, I agree, I agree they're pushing it, but I just don't find myself using it that way.

• 7:58Gary Vaynerchuk?

  Yeah, that's a great call, Sam. Like, what I know is that I'm, I never have an interest in guessing if something's gonna work. I have an interest in executing on anything that might work and then dealing with the ramifications of the upside.

• 8:10Shaan Puri?

  Why guess when you can test for cheaper than it's almost cost to guess, right? Like, it's not expensive to take your best YouTube videos and have somebody repost. That's a easy way to learn. Cause you know, you talk about day trading attention, right? All trading is mispriced assets.

• 8:24Gary Vaynerchuk?

  That's right. And and I would and I would argue that attention is the most mispriced asset right now that most impacts everyone. So why is why is that? There is nobody that will ever listen to this that doesn't need attention as a currency to achieve what's in their stomach. Whether they want to raise money for their PTA, be President of the United States, get more listeners to their podcast, sell their sneakers. They're the only asset class that I think is universal is attention. Even a parent trying to home parent two children need their kids to listen to them to be able to get the message across. The currency of listening is or consuming is is profound.

• 9:07Gary Vaynerchuk?

  And we're living through the mass fragmentation of that, right? If you think about, let's use parenting. It was a lot easier to get your kids to listen when in 1954, 80% of families sat down and had dinner together. And for like an hour and a half and you did it, right? And like, so those parents were able to message in a very interesting way. Whereas now they still can and we have technology, you can send a text or a Sam and Sean clip to your kids to get them to think of something. But there's also so much supply and right with the demand side being the same. There's only so many hours in a day. Now, the human brain, I think, has capacity to keep a lot more information than we think.

• 9:46Gary Vaynerchuk?

  Nonetheless, for me, more narrowly, as someone who loves business and loves, you know, to think about it. You know, it doesn't matter what you're selling and it doesn't even matter what you're saying until you first get their attention. And then everything is about what you're saying. Right. What what's interesting to me is I think the acronym I use internally at VaynerX, VaynerMedia is P A C, Platforms and Culture. Right? And so Break the Web plays in culture, right? Like, there's two different currencies that I think about constantly or two different frameworks. One is platforms. What is? What are the top 25 platforms that have people's attention doing? What do they care about? From Snap to Pinterest to LinkedIn to YouTube,

• 10:30Gary Vaynerchuk?

  even within themselves, YouTube Shorts differently than YouTube. This collective of like 15, 20 places, right? That really have quote unquote, the attention. What are they up to? How do their algorithms work? What are their features doing? And I think about them on a day to day basis, right? And then, and then I think about culture. Like what is the slang? What is, what is the things of interest? The people of interest, right? Um, and, and then it becomes a framework of like what's overpriced and underpriced execution. So for example, I think Superbowl is the most underpriced media in the world. It's very hard to get 130 million people to watch 30 seconds of a video and actually want to and pay attention to it. Right? So that's seven, eight million dollar vig, I think is great.

• 11:14Gary Vaynerchuk?

  The problem is the creative is the variable of success. Right? So the media might be a great deal, but if your 30 second video is forgettable or stinks, or you overpaid for making it, right? Verizon paid Beyonce to be in that commercial. If they paid her $500,000, I think they stole her. If they paid 40 million, I think they overpaid for her. I don't know what the number is. My guess is it's somewhere in between. But that is basically how my brain works and how I think about communication and marketing and brand building and perception changing and just the whole world. It's how I think about the world.

• 11:46Sam Parr?

  Have you guys, let me tell, let me ask if you guys have seen this in, in terms of cool shit. So, uh, perplexity is awesome. Um, but they have this new thing. I didn't see him talk about it a lot. It's called perplexity AI slash podcasts. They've come out with a daily podcast that's five to 10 minutes long. That's written by perplexity and it has beautiful background music. And they've got this British guy. Have you ever seen those like Planet Earth videos where it's like, now we see the mother cheetah go after like, yeah, they've got this voice that sounds exactly like him reading like the script. And it sounds awesome. The voice is powered by this thing called, uh, 11 Labs. Dude, I went to 11 Labs, Sean, I uploaded a ton of our voice. And I was like, fuck it.

• 12:30Sam Parr?

  Let's just see if I can make a podcast. It's way, but it's like, it's the best thing I've ever heard. Have you guys seen them come out with this podcast and see these voices?

• 12:37Shaan Puri?

  If you ever want to see Sam speak Hindi, 11 Labs made a clip. They just translated the podcast auto, auto dubbed it using AI into Hindi. And it's phenomenal.

• 12:45Gary Vaynerchuk?

  By the way, it's something we've been working on for about a year. Like, um, I think next year is the full year where like every single thing I do, every video, every language, like we're there.

• 12:55Shaan Puri?

  Dude.

• 12:56Gary Vaynerchuk?

  I haven't seen Sam, I haven't seen the podcast, but I just took note, like, I can't wait to listen to it. Like, look, that's.

• 13:00Sam Parr?

  It's so good. And they've not made a big, this has not been like a big hoopla. They haven't done, I randomly came across it. I was listening to it. I'm like, I'm gonna listen to this every day. This is great. It's David Attenborough telling me about like the news. It sounds awesome. Uh, which language, which language you gotta do? Should we do Hindi? Is that the one?

• 13:16Gary Vaynerchuk?

  I'm doing everything. Like.

• 13:18Shaan Puri?

  Yeah. If you're gonna do one, you might as well do all.

• 13:20Gary Vaynerchuk?

  Yeah, just like, I just think that, I also think like, everyone's gonna go after the big, like, for example, I get excited about Portuguese. I'm like, fuck it. Everyone's gonna go to Mandarin and Hindi and like the big number, you know? I'm like, I'm just gonna own Portugal and Brazil. Like, you know, just like, but, but that's tongue in cheek. I think the reality is, over the next three years, all of it's gonna go down and cost so much that it won't even like, the, the us in seven years are gonna laugh that we ever had it just in one language. If they won't even understand, they're like.

• 13:50Shaan Puri?

  Dude, have you ever seen that talk that this guy Alex Schultz gave about Facebook's growth? He was the, he was the top Facebook growth guy, like, early on. When they created the growth team, it was him, Chamath, and the guy, I think Javier, who now runs it. And he's like, he put a chart up, and it was a, it was a YC, YC talk. And he puts a chart up on the screen. There's a bunch of dots. He's like, you know, all these dots are feature releases. And you could see one dot where everything starts growing right after that. He goes, anyone wanna take with, take a guess what that, that dot is? People in the audience like, photos, photo tagging, um, it's, uh, when you release mobile, what, you know, what is it? We don't know. And he's like, language translation, local language translation. He goes, the biggest growth driver in Facebook's growth, bar none, was when we, when we localized the service, which he's like, was not easy. They actually, I don't know if you know this,

• 14:35Shaan Puri?

  Facebook had to do like a Wikipedia thing, because there was, you know, there's 186 countries that they had to deal with. And so they were like, we need users to basically re- re- translate the site for their local region. And they incentivized people to do that. And that's how they mass translated overnight. No other social network did this and it took off. So that was the first time I heard about this. The second was when we did um, our, our basketball camp with Mr. Beast, uh, which Gary, I invited you to, you gotta come next time. Um, Mr. Beast, basically, we host a basketball camp at his house and he did this presentation. He's like, he's like, here's one thing I'm doing that nobody else is really doing, which is every video I do, I now created channels in Portuguese and everywhere else.

• 15:13Gary Vaynerchuk?

  He told me, Jimmy told me that whole thing several years ago, like.

• 15:16Shaan Puri?

  Such a good bet.

• 15:18Gary Vaynerchuk?

  But by the way, tell me about this basketball camp because I'm playing basketball tomorrow at 6am. Like this is how much I love it. I'm 48. Like.

• 15:25Sam Parr?

  You'll fit right in. We got, there's plenty of wheelchairs and ice and bags of ice.

• 15:30Shaan Puri?

  Dude, it's hilarious.

• 15:31Gary Vaynerchuk?

  But I'm 90s Knicks fan, so no easy layups. Is that, is that politically correct in this basketball camp?

• 15:36Shaan Puri?

  Yeah, yeah, you can, you can hack your, hack your heart away. It's, it's all good. We um, actually, I wonder if you do anything like this. So um, we do this thing where it's called Camp MFM. It was my first million to MFM. So we um, we were like, we liked the idea of getting together, like, you know, when you go to a conference, you end up having a good time. If you go speak somewhere, you end up having a good time. But there's kind of this dread in my stomach of like, fuck, yet another conference. Like, I just don't want to do the boring. I just, I guess have a resistance of doing the same thing everyone else is doing in general. And so we were like, how do we get the benefits of going and networking without ever calling it networking or a conference or anything else? And so we created basically an adult summer camp. It was like, what if for a weekend, we just rented a house? And in this case, we actually just stay at Mr. Beast's house

• 16:19Shaan Puri?

  now because he, he ended up wanting to come. And so we, we go to his house and then we bring in a trainer from the NBA. He treats us like we're, you know, washed up NBA players, basically puts us through their program and we just play ball all day.

• 16:32Gary Vaynerchuk?

  When is it?

• 16:32Sam Parr?

  One just happened, but it was big. It was like the founder of Airbnb, Mr. Beast, all these guys.

• 16:37Gary Vaynerchuk?

  Joe's the best. Joe, I have an email from Joe that says, Gary, you were fans. We want you to look at our company. And it was [email protected]. And I never saw it, you know, or maybe I did and just like, but I look at that email. I have it on a separate laptop and I look at it what, once in a while, just to like, I love it. I like, this is actually a fun segue back to chopping it up. If it was just us three and everyone's just this, where we're going. Where do you guys sit on losing? So we just talked about basketball. So I was just thinking about me going to this basketball thing and like my favorite thing in basketball in pickup is to lose the first gate. It is my favorite.

• 17:21Gary Vaynerchuk?

  And I talked about this on Steve Bartlett's podcast. I got a billion fucking emails about this. There's something that just like the blood in my head, like everything transforms in my chemicals and then everything in life, like everything stops and the only thing that matters to me in the world is that we have to win game two.

• 17:38Shaan Puri?

  That's so funny you said that. When we did the camp, the same thing happened. The very first game, I'm trying to be the host of the event. So I'm like, okay, yeah, yeah, you guys play. I'll sit out first. No problem. We get in. I'm like, I'm passing the ball. I'm like, oh, that's Joe Gebbia. Let me not let him drive. I'm not going to try to hurt the founder of Airbnb or Mr. Beast. Oh, that was cool, man. You know, I see someone taking a video. I'm like, that's cool. That's gonna be a cool clip. It's gonna go viral. Then I'm like, wait, fuck that. I'm in the clip. He's scoring on me. And I was like, he's no longer Mr. Beast. That's Jimmy and that's Joe. And now we're competing to win. And then the whole event got a lot more fun when it equalized.

• 18:11Gary Vaynerchuk?

  Correct.

• 18:12Shaan Puri?

  Everybody. All the job titles dropped and it's basically who's here to win, who's here to play. And that's when it got real.

• 18:19Gary Vaynerchuk?

  It's why I love entrepreneurship. Where I was, where I'm going with this is that email like excites me. You know, like, I'm like, yeah, eat it, Gary, like.

• 18:28Sam Parr?

  Dude, that one would have been a bigger one for you than Uber too.

• 18:31Gary Vaynerchuk?

  No, it wouldn't have. Like maybe, but no, because I was the, they both probably, believe it or not, this is how much startups were back then. They both would have been priced between four and eight million.

• 18:40Sam Parr?

  That's crazy, right?

• 18:42Gary Vaynerchuk?

  I know. Bro, I got into Tumblr's B round. B, series B, not angel, not seed, not series A. I got into Tumblr's series B. This is actually it right here. This is my Twitter, Tumblr, Facebook stock. I got into Tumblr's series B at a $14 million valuation.

• 19:02Shaan Puri?

  That's like, you know, pre-seed now.

• 19:06Gary Vaynerchuk?

  That was literally 2007 or eight, right? We're only talking 16 years ago. So like, you guys are young dudes. So think 16 years ahead. How old will you be in 16 years, Sean? Dude, I don't even wanna know. Fifty-two, fifty? Yep, Sam. How old am I? Right. Honestly, no bullshit. I don't know if you guys hang out with like 60, 70, 80-year-old business people. Like, I do a lot of that because it's the best. I mean, to me, the two extremes are the best, right? Hang out with the 17-year-olds that are like shitting, listening right now, shitting on all of us, saying, "These fuckers, wait till they see what I'm gonna do." And then 73-year-olds who are like, just like, the amount of 60, 60, forget it, I think is like literally children.

• 19:46Gary Vaynerchuk?

  Seventy and eighty, seventy and eighty to me, just, it's stunning to me how many 73, 75, 77-year-old businessmen and women I know that go at it because they love it. It's still what they do. And it gets me excited because at 48, it's like, man, I'm still like, I'm in halftime, right? Like, I'm in, you know, I get excited about that.

• 20:06Sam Parr?

  I wanted to ask you about that. So I think you and I kind of have similar backgrounds where it was like raised around like, like, kind of a rough crowd every once in a while.

• 20:15Gary Vaynerchuk?

  Yes.

• 20:16Sam Parr?

  And still kind of have a little bit of that where like, I enjoy like doing like hood rat shit every once in a while.

• 20:21Gary Vaynerchuk?

  Same.

• 20:21Sam Parr?

  And, uh.

• 20:23Shaan Puri?

  Gary, Sam's nickname on the pod is Hose Water because he's just, no water fountains, baby? Just drink it straight out the hose? So he's Sam Hose Water Par.

• 20:30Gary Vaynerchuk?

  Dude, I'd love to, man, Hose Water was the best.

• 20:34Sam Parr?

  It's the best, dude. Suber Hose Water.

• 20:36Gary Vaynerchuk?

  I drank out of the hose, literally from 1982 to 1989.

• 20:39Sam Parr?

  Dude, I, I, I peed in the backyard more than I pee in the toilet.

• 20:46Sam Parr?

  They used to call me Lookman No Hands, like, every day. So, listen, I had a question. So you, uh, so look, we're all three probably a little bit similar where it's like, we kind of like did a bunch of crappy stuff. And now, Gary, you're older and a little, and further along in your career in terms of success than we are. But we both, both done some interesting, or we've all done interesting things where we're able to hang out with some of these guys who are like legitimate billionaires. I'm, I'm sure you're, I don't know if you are or not, but you're in that, you're in that ballpark. And I see with Michael Rubin and whatever, you, you know, you hang out with some of the, the shot callers of the world. What do you think is the difference between? The store owner who's doing like, you know, a retail guy doing half a million or a million dollars a year, the 10 million dollar a year business, the 100 million dollar net worth

• 21:28Sam Parr?

  person and the billion dollar net worth person. Do they all have similar ish mindsets? Just maybe luck or industry? They picked a right, a different industry?

• 21:36Gary Vaynerchuk?

  Yeah, two things. It's, it's 1234. I still don't know why 1111 has everyone's attention and 1234 doesn't. The 1234 is just so cool.

• 21:45Shaan Puri?

  Should we make a wish real quick?

• 21:47Gary Vaynerchuk?

  I don't know, should we make a wish? But we should start a trend and try to make 1234 matter for entrepreneurs. Um, that's a really fucking fun question, Sam. My brain, as you were asking it, goes immediately-

• 21:59Sam Parr?

  Was focused on 1234.

• 22:01Gary Vaynerchuk?

  Yeah, I just have to look over and see it. I always thought about 1234. I've always thought it was interesting that it has no pop culture relevance. Um, I believe the first thing that goes through my mind on this question is risk tolerance and fear, right? So I think it's fear.

• 22:18Shaan Puri?

  I just had an idea. 1234. I got, I get it. I want, I gotta use it. 1234 should be where you shoot your shot.

• 22:26Gary Vaynerchuk?

  I love that.

• 22:26Shaan Puri?

  When you see 1234, that's when you gotta send that text. You gotta send the tweet. You gotta send the email right there. That, that's, that's the idea for 1234. We can make this a thing.

• 22:35Gary Vaynerchuk?

  Can you get somebody to register like 1234.org? I feel like, you know, um, I don't want these hustler kids, like the 13 year old me would listen to this and immediately register 1234.com. Um, but I think it's fear. I think, I think about my dad a lot. My dad, I think it's how people view their ability to go backwards. So I think there's something very scary about my chemicals. And Sam, I've always felt this in you as well. It's funny that you brought it up. I don't know if you, I don't know you well enough to know this, and I'm not even sure you're gonna believe me when I say it, but I do think you have a good shot of understanding

• 23:20Gary Vaynerchuk?

  what I'm about to say. My favorite Rocky is Rocky VI, when he goes back to Philly with nothing. Yeah. Shaun, there's something so weird in me, and I, it's almost like, am I sandbagging myself? Like, I'd be, I'm gonna be very vulnerable here, like, I don't view it as like, I'm cool, I actually view it as I'm potentially flawed, right? Like, there's something in me that romanticizes being okay with it all falling down. I'm back in like Queens, in a, you know, $400 a month apartment, the entire internet is like, see, he was fucking overrated, I told you, all the people that love me, all the friends they have that don't love me are like, see, your fucking guy was a loser, he fucked it up, he sucks.

• 24:05Gary Vaynerchuk?

  I don't know why I like that, but I believe, Sam, to answer your question, it's something to do with that chemical. I believe the people that, I think you brought up some good stuff, I think a lot about if my dad had a supermarket instead of a liquor store, I would have taken that to way bigger heights, because liquor was, you couldn't ship it, and, you know, like- That's like the luck component. Yeah, there's a ton of serendipity, like, honestly, I think a lot about if my dad didn't want me to work in his store, I would have went to, because I fell in love with tech, I might have went to California, and who the fuck knows what if I'd created in 95, 6, 70, like, could have had one of those Mark Cuban moments, I think about that, or, you know, like, I think when you can sell, when you can, for all the, everyone who's

• 24:50Gary Vaynerchuk?

  listening, and if you have kids like this, if you can sell, you're in the game, right? Like, if you can sell, you're, you'll never be like zero, right? And so, what do you got here? Is 1234.com available?

• 25:04Sam Parr?

  No dude, 1234 is owned by like a telecom.

• 25:06Gary Vaynerchuk?

  Yeah, that's what I figured. That's what I like the one like the 137. Yeah, do that.

• 25:11Sam Parr?

  Are you kidding me?

• 25:12Shaan Puri?

  Dude, I love that.

• 25:16Shaan Puri?

  That was so dope.

• 25:17Gary Vaynerchuk?

  I'm so pumped about this.

• 25:19Shaan Puri?

  The funny thing, by the way, Ben, my guy, he texted us a screenshot of GoDaddy. It's 1234.org, 15,000. He just said, pull the trigger, question mark?

• 25:28Gary Vaynerchuk?

  No, no, don't, don't, don't pull that one. We're good. Actually, this is a good one. I never think you should overpay for names because I think names are made.

• 25:35Sam Parr?

  Dude, I agree. I agree.

• 25:37Gary Vaynerchuk?

  Right, Sam?

• 25:38Sam Parr?

  But do you know who disagrees? Fucking Darmesh. Darmesh at.

• 25:41Gary Vaynerchuk?

  I know. I know.

• 25:43Sam Parr?

  I've been with him multiple times. So Darmesh founded HubSpot, which bought my company and I've gotten close with him. He's like, he's like, dude, I bought chat.com or chat, chat.com today. I'm like, why? He goes, because it was available. I was like, what are you going to do with it? He's like, I'm not sure if I'm going to figure something out, but I paid a figures for it.

• 25:59Gary Vaynerchuk?

  Yeah, look, he's smart. He knows like that, you know, look, as long as dot com, I mean, to me, the scary thing for, let me, let me take a step back, not go too fast. He's smart enough to know he could probably flip that. Because it's a very, very, very big deal. On the flip side, there is a little concern for me of what happens when this no longer becomes the remote control of our society. Right? Like, I'm very fascinated by 20 years from now. Talk about 16 years ago on Tumblr. 16 years from now, if you told me that 16 years from now, we live in a predominant VR world, I would be like, maybe.

• 26:41Gary Vaynerchuk?

  Like, I can see that possibility, right? You could see that it's pushing in a direction. I don't think it's going to end up being these Apple Pro, you know, Google Glass, Snap, the Facebook thing, Quest. My intuition is that it's gonna have to be much more lightweight. But I never underestimate the human being. I'm positive somebody's gonna make the contact lenses that work like this. And then we're off to the races because now back to the way I think about day trading attention. This no longer houses the attention. Now it's housed here. Whoever controls that paradigm wins big. And then all of a sudden, does dot com even matter in that? Is that how the UI UX works? Because dot com didn't matter at all in 1990.

• 27:23Shaan Puri?

  Dude, that's how I feel about SEO businesses right now with.

• 27:26Gary Vaynerchuk?

  Well, that's exactly what happens.

• 27:26Shaan Puri?

  If it's chat GPT and and Google's just trying to give you the answer.

• 27:29Gary Vaynerchuk?

  That's why VaynerMedia never did search. When I started the company 14 years ago, everyone's like, what the fuck? Why don't you do search? And I was like.

• 27:37Gary Vaynerchuk?

  First of all, I thought if I built a very big company, I'd be able to M and A search if I wanted to add it. Right? It was already established. I grew up on search the decade, the 15 years before. And so here's a good one for the kids. If you're building towards the future, if you're capable. Remember that you could always buy the current. And that's how I thought about search. I was gonna master social in 09. And I felt like social was gonna eat up search anyway. And I think it's starting to happen now. Like, search is in a weird spot. Like, Google's in a weird spot. Like, it it was in a great spot in some ways, but. Yeah, I think I think search is definitely a different world. Like, if your business, I actually spoke to somebody Thursday.

• 28:21Gary Vaynerchuk?

  Who is really getting hurt because he was one dimensional on search and I. You know, that's such a fear of mine that if you sell your stuff via email, via your podcast, via social media content, via search. You must develop into a Swiss army knife because if you're just a fork. If you're just one dimensional, you're gonna get caught.

• 28:43Sam Parr?

  Hey, Gary, let me ask you about that. You were saying a second ago, you're like, I'm not afraid to go back.

• 28:48Gary Vaynerchuk?

  Yes.

• 28:49Sam Parr?

  Do you? So like the way that I run my personal finances is I've got like my safety net. So I've got this like account that has enough money that I'm good forever.

• 28:58Gary Vaynerchuk?

  Same.

• 28:59Sam Parr?

  And so that's in Vanguard and bonds. And so it's like, I've never touched that. And then anything, anything above that amount, I'll bet it. And I'll like to start new shit.

• 29:08Gary Vaynerchuk?

  Same.

• 29:09Sam Parr?

  So you're talking about like, you don't mind going back, but it's but it sounds like that's not exactly how you'd run your your finances. So do you have like a safety nut? And then anything above that, you're like, dude, bet it, bet it. Or do you just use profits from Vayner to to make these bets? How do you? How does that work?

• 29:23Gary Vaynerchuk?

  Yes, um, I have, I'm gonna be uncomfortably transparent. My, I'm very fortunate, so my zero is a million dollars, but that's it. That's it, Sam.

• 29:33Sam Parr?

  Wait, so you only keep a million in your like liquid portfolio? That's your safety net?

• 29:37Gary Vaynerchuk?

  No, no, no, I have, I have other things, like I have money in all sorts of places, but I have this one place that has one million dollars and literally everything else is in play.

• 29:48Sam Parr?

  Wow.

• 29:49Gary Vaynerchuk?

  Now, Sean, I want to paint a very clear picture here because I don't want to create hyperbole. I haven't bet everything on everything, but if I ever feel the way I felt about Facebook in 2007, when I put, I had $236,000 in savings, I put 200,000 into Facebook, right? And if that ever happens again, like I'm willing to bet very large because that feeling, similar to the feeling I felt about the internet when I saw it in 95, similar to the feeling that I felt about Friendster, MySpace, that little like, oh, the internet's changing. I look for those moments, um, and you know, again, I'm willing to go big. But to your point, Sam, like it's not like I'll go to zero, zero.

• 30:34Gary Vaynerchuk?

  You know, a million dollars is a lot, a lot of money, and especially if you're capable. If you're capable, like, I don't know, like, I feel very confident.

• 30:41Sam Parr?

  Reputation.

• 30:42Gary Vaynerchuk?

  Yeah, correct. I also think about Faceoff, like where you change, like I, I have like these very like deep, Sean, it goes back to like wanting to win the basketball game. Like, I think it's more, I think the worst thing for my love of entrepreneurship that's happened is what Sam just said. I no longer can do it without anyone knowing.

• 31:05Gary Vaynerchuk?

  It's a whole different game. It was so fun when people didn't know.

• 31:09Shaan Puri?

  What you're saying reminds me of, uh, well, two things. I think it's super interesting that your answer to what's the difference you've seen in the mindset, the psychology was who's willing to go backwards? And almost what you said was you almost kind of crave, there's like a romantic idea about going back, which I like a lot. I resonate with that a lot. It's almost like, uh, there's TV shows I wish I could go watch again for the first time in the same way. Like there's no greater feeling than going from not making it to making it. Once you've made it and you try to make more, it doesn't have the same thrill, adventure, satisfaction, self-respect, you know?

• 31:41Gary Vaynerchuk?

  You, you have to almost go into different games, like I.

• 31:46Gary Vaynerchuk?

  I worry about that. Like, I don't, let me rephrase. I don't worry about it. But I, I sense that there's a day where I act, I talk a lot about never retiring and dying at my desk. And then there's an equal part of me that realizes that I'm very wired in a way where I just might make, wake up at 79 and be like, you know what, like, I'm done. I'm just gonna focus on my grandchild's like, like, I just, I don't know. I have like, I think we're all very, like, I think we underestimate how long life is. You know, I think we underestimate our capacity to make hard decisions to different directions that we can't see along the way. Then there's back to luck and, you know, I mean,

• 32:31Gary Vaynerchuk?

  look, we've lived through a lot of prosperity. Everyone, the three of us have gotten very fortunate of where we lived during what era, right? Like, there's a lot going on in the world. Like, you know, there was people in the roaring twenties talking shit like this over dinner. And then, you know, a very challenging 30 years punched him in the face, right? Right. And it all seemed so great in 1927. America was on its way. It's gonna be awesome. And then, you know, massive world war and atomic bomb and Korea and Vietnam and social unrest. And so, you know, all these things are like fun to think about. It's like fun to like, romanticize about the future. But I, I will say this, I'm actually gonna ask you guys this.

• 33:13Gary Vaynerchuk?

  What do you think your personal relationship is with gratitude versus taking for granted?

• 33:23Sam Parr?

  I, I changed on that. Once I actually sold my company and was financially free, and then like, two weeks after the sale of the company, the CEO got into a life-threatening accident. And I was like, oh, that could have ruined my deal. And like, like everything, like, this all could have been ruined. And then I like hit like some threshold. I'm like, dude, I did not work any harder than anyone else who else, like who have done similar things but failed. This is 100% luck and I'm so grateful that I like, it, it just has worked in my way in many ways. I feel like I, I am the luckiest guy around and it just seems like I'm so gracious for the luck that I have. It's, it's kind of, it's changed to more to where I've just been gifted this and I'm so lucky and I'm thankful.

• 34:06Gary Vaynerchuk?

  Good for you, Sam. Sean, where are you at with it?

• 34:09Shaan Puri?

  I have a different, so to me, I'm like, alright. I think people make a mistake. They're grateful in the macro. So if you say to somebody, you're like, what are you grateful for? Almost everybody, uh, my family, my health.

• 34:21Gary Vaynerchuk?

  Yep.

• 34:21Shaan Puri?

  And to me, this is the, I'm not saying they're wrong. Obviously those are great things, but it's sort of like when a company says our values are integrity and excellence. It's true, but not useful. It basically has, leaves no register. And so I try, my focus is how do you be grateful in the micro? Meaning can I be, if, if I'm in an elevator, can I find something in that moment? Can I get a rep, a practice rep of gratitude in that? Cause that actually shifts me. When I can take a breath, be grateful for the fresh air. I can look at something my kid is doing and how silly they are. And, and just in that moment, find something. And if I could do that, you know, 10, 15 times a day, that is, you know, uh, like the antidote, you know?

• 35:04Gary Vaynerchuk?

  Yeah, I think that's how micro and macro and micro work together. I really do think of it as being alive.

• 35:13Gary Vaynerchuk?

  Like just thank you for that. I'm not, that I didn't die last night. Right? Like, and to your point, I think when you're macro is that? I think you're actually, I think I love what you said. You're just talking about applying.

• 35:26Shaan Puri?

  Yeah, that's how I apply it. Exactly.

• 35:27Gary Vaynerchuk?

  Right?

• 35:27Shaan Puri?

  That's my, that's my relationship with it. Yeah.

• 35:29Gary Vaynerchuk?

  That's right. But like, if you're getting to that place, that's how I live. I'm like, like literally like, it's like a nice sunny day in New York today. And I'm just like, yeah, that's awesome. You know, like, like just choosing positivity. Like, I think people have been so sucked into like focusing on what they don't have or what, what's not going well.

• 35:47Shaan Puri?

  Naval has an amazing definition of happiness, by the way. I don't know if you've ever heard this. He goes, happiness is what you feel when you don't feel like anything's missing in your life. Right? People think happiness is something you gotta achieve, something you gotta go create, something you gotta get. It's like, you know, you think you need to accumulate things to have happiness. And he's like, actually it's just when you're not focused on what's missing.

• 36:07Gary Vaynerchuk?

  Well, that's right. I think, I think simplicity is just so fucking.

• 36:12Gary Vaynerchuk?

  Fuck, man, it's so right.

• 36:13Sam Parr?

  But your, your, your, your life is not simplistic. Uh, I mean, I don't, I don't know what your personal life is like. I don't know if you have multiple homes and what you own, but your professional life is not simplistic.

• 36:23Gary Vaynerchuk?

  I'll tell you why it's simplistic. I, I'm not attached to my professional success or who I am. I'm like in a very weird place with my winning and losing and my Gary Vee of it all, like I, it, I care so much, but it's a game. My professional life is a game.

• 36:42Sam Parr?

  Right.

• 36:42Gary Vaynerchuk?

  I don't want to be unhappy. Like I fight for happiness too much and I think it is in the simplicity. You're right. The day to day is chaotic. There's meeting after meeting after meeting after meeting, right? Um, but I like it. I like juggling 17 balls and I'm not upset about the 13 that fell on the ground and broke. And more importantly, I'm not worried about the people who are watching me juggle boo when the ball breaks. That I think is massive.

• 37:11Sam Parr?

  Yeah, but when Theo Von makes fun of you, it's pretty hilarious.

• 37:15Gary Vaynerchuk?

  That is like the ultimate, like, because I love Theo. Like, like to me, back to like where we came from, Sam, I'm like, my God. Like I've gotten to a place where someone as epic as Theo Von or any other comedian, Tim Dillon, like I love these guys. I'm always fascinated when people struggle with a comedian razzing. Like I think it's like even, that's like such flattery.

• 37:37Sam Parr?

  Yeah, that was awesome. It was awesome. I saw that. I was like, oh, the guy I look up to. He's a, he's crossed over to mainstream. It's awesome. Um, Sean, what, what, what were we gonna say?

• 37:45Shaan Puri?

  Well, I want to ask two questions. One, uh, you showed those stock certificates on the wall, speaking of winning. Uh, I saw, okay, you invested in Twitter in oh nine, Slack pre-IPO. I think the Liquid Death guy, we used to work with you, work for you.

• 37:57Gary Vaynerchuk?

  Yeah, literally worked at VaynerMedia the day before he started Liquid Death.

• 38:00Shaan Puri?

  Facebook pre-IPO. I'm curious, what was, what investment was the best investment for you? What paid off? In terms of you, you've made a bunch of bets, right? And that, those are the winners.

• 38:08Gary Vaynerchuk?

  Facebook, I haven't sold one share yet.

• 38:10Sam Parr?

  Wow.

• 38:12Shaan Puri?

  That's insane.

• 38:13Gary Vaynerchuk?

  But that goes back to it.

• 38:15Shaan Puri?

  Like insanely good.

• 38:17Gary Vaynerchuk?

  Yeah, that that goes back to jockey over horse. I tell all my friends like who get into investing. I'm like, man, they're like, what have you learned? I'm like, what I've learned is when I only invested in the person. When I'm when I I've hit this new state where like, I'm really trying to be obsessed with the person and the idea. And if either one isn't like an A plus, then I'm like, eh, right?

• 38:42Shaan Puri?

  You said and or or?

• 38:44Gary Vaynerchuk?

  And, right?

• 38:45Shaan Puri?

  Okay.

• 38:45Gary Vaynerchuk?

  But if I

• 38:45Shaan Puri?

  And the horse.

• 38:46Gary Vaynerchuk?

  That's right. But if I or it.

• 38:50Gary Vaynerchuk?

  Fully person, not idea.

• 38:52Sam Parr?

  What year did you do that? Did you do that deal?

• 38:55Gary Vaynerchuk?

  Facebook? I thought 2007?

• 38:59Sam Parr?

  Oh, my God. So I mean, I don't even know what that you'd be up 400 times. I don't know. I mean, a lot.

• 39:06Gary Vaynerchuk?

  A lot.

• 39:06Shaan Puri?

  A hundred X at least. I want to get your rapid rapid take because I know you've. Uh, one of the things we do on this pod is we kind of, um. We love anecdotes and also little little insights on people that we think are wired in an interesting way. Maybe not even the way we want to be wired, right? Like.

• 39:23Gary Vaynerchuk?

  Yeah.

• 39:24Shaan Puri?

  Elon's really interesting. We don't think he's perfect. We think there's a bunch of things he does that are cringe. We think there's a bunch of things he does that are epic. So I'm curious, you've bumped into or have studied or have an opinion on any of these people. So I want to go rapid fire. See, if you have something, give us, give us like either an opinion or a story.

• 39:37Gary Vaynerchuk?

  So, yeah. So is this from outside observation or?

• 39:41Shaan Puri?

  Either one.

• 39:41Gary Vaynerchuk?

  I map them inside observation.

• 39:43Shaan Puri?

  Either one, or if you have nothing, you could say, pass. I don't have anything on that. All right. So first one I want to do is Zuck. You've talked about Facebook and the jockey. Give me Zuck.

• 39:52Gary Vaynerchuk?

  Dude, I think he's uncomfortably underrated. Like, he's the only person that I met back in 07. Like in this era now, I think it's getting more obvious, but he understood attention. He literally tried to buy Twitter. He bought Instagram. He bought WhatsApp. He tried to buy Snap. He just understood attention was the only asset and and. He's so ni- he's a nice kid. Like, like, he's just a very simple, nice ki- I'm, I'm happy with the way things are going for him a little bit right now. Like, people can see how, like, doofy he is. Like, you see him, like, in the corner of the UFC thing, and you're like, this is just a nerdy kid who's like, you know what I mean? Like, and he doesn't give a fuck. Now, people

• 40:34Gary Vaynerchuk?

  will think it's because he's got a trillion, but, like, it, it's just, he's just like a dentist's son from Cadet. Like, he's just a fucking nerd with no bad intent, who fucking spent his childhood coding, which put him in a position, right? He put in the hours. I'm, I'm a fan, man. I think he's a, I think he's a very good operator, and the reason I've never sold a share of Facebook is, I've been committed for a long time in this, in my own mind, which was, I'll never sell until he's gone.

• 41:01Shaan Puri?

  Logan Paul.

• 41:03Gary Vaynerchuk?

  So, do you know that Logan Paul was starting to emerge very little on Vine when VaynerMedia for Virgin Mobile did a campaign called Finding the Next Vine Star?

• 41:14Shaan Puri?

  You guys kind of discovered him, right? Like, when he was, I think he had, like, 15,000 or 18,000 followers at the time.

• 41:18Gary Vaynerchuk?

  It was crazy. And, by the way, full disclosure, Jerome Jar, who was one of the 10 most-followed people on Vine, who was my partner, Jerome and I launched the first influencer agency called GrapeStory back in 13. He was the one who said, you know, he, he let me pick from three people. I think all three of them got big. Uh, but, um, I think Logan is, uh, you know, he grew up in the limelight, right? You think about, like, what happened in Japan, or all this stuff, like, it's tough. These kids are, you think about child stars. When we grew up, we all knew that, like, child stars would be fucked up, right? And now I think, like, everyone's going through that. The limelight is hard. So, I, I think Logan is well-intended. Uh, I think he, um, he's

• 42:03Gary Vaynerchuk?

  very entrepreneurial, like, very entrepreneurial. And I, you know, I, I, I've always thought of him as, like, a Marky Mark, or a, or a Fresh Prince, or a The Rock, meaning, I always watched him from afar, and as I got to know him a little bit, I was like, okay, this kid is Logan Paul today, just like Marky Mark was Marky Mark before he was Mark Wahlberg, just like The Fresh Prince of Bel-Air, you know, what Will Smith was before he was Will Smith. I've always thought that Logan would cross over, and he has, obviously, with WWE in a lot of ways, and I think that will continue. Like, if you told me Logan is, like, an action star, and is, like, At the like, the way John Cena was at the Academy Awards last night, like, is Logan doing

• 42:46Gary Vaynerchuk?

  that in 15 years? I'm like, that makes sense to me. That's how he's wired.

• 42:49Shaan Puri?

  Sam, you know, he's only 28. He's he's only 28 years old. The dude basically like, you know, when he's 14 or whatever, like, one, he won in the social media game. Now, he and then think about the pivots, right? Both him and Jake. But the thing about the pivots, now he's got impulsives. He's got the podcast where he's super chill. It's the opposite of crazy vine prankster guy. He pivoted to like, he's the guy asking questions. He's inquisitive. He's curious. He's got like, you know, the popular podcast, goes WWE, becomes a champion in WWE, creates Prime, which is going to make him a billionaire by the time he's 28, 29 years old now, because Prime is probably going to be worth tens of billions. If, you know, they did, I think, 2 billion in sales last year.

• 43:32Gary Vaynerchuk?

  I'm in this world, like, Prime is definitely like a two, depending on the time they decide to trade it, it's 2, 3, 4, 5, 6, 7 billion.

• 43:40Shaan Puri?

  That high, 7? I talked to Mr. Beast, and he was like, 20 billion is where Prime is going, like.

• 43:46Gary Vaynerchuk?

  That would be very, very, I mean, that's like, look, I never underestimate Jimmy's foresight because he's great. I've known him a long time. But just being in M and A at CPG levels, my intuition is that they won't be patient enough to get to that big of a number, right? Like,

• 44:00Shaan Puri?

  Well, the beauty is they're not operating. The other guys are

• 44:02Gary Vaynerchuk?

  Well, I know.

• 44:03Shaan Puri?

  But the other guys operating are, yeah, they're pretty young, too, though.

• 44:06Gary Vaynerchuk?

  Yeah. And more importantly, shit, like I said, shit changes. Like, everything's ha, ha, ha, until it's actually in front of you. It's all kicks and giggles, and we're going to 20 until you fly to Atlanta and Coca-Cola actually offers you 5.9. And you've got to sit there as KSI and Logan and those guys and say, okay, if we say yes, because you know what they're going to say, you guys are like this. So you're going to really understand what I'm about to say. You know what they're going to say? They're going to say, huh? We could do this right now and then in 24 months, start

• 44:40Shaan Puri?

  A new thing, yeah.

• 44:41Gary Vaynerchuk?

  A shampoo or a deodorant and sell it to duh like, so I, I think it's, um, it'll be interesting to see how long they hold their breath. And don't forget, one bad year, you guys know this, how businesses work. One bad year takes a lot of leverage off the table in a negotiation. And so, you know, they'll be thoughtful about that because no matter what you are, once you saturate distribution and don't forget, they're selling on something that's more like Supreme.

• 45:08Shaan Puri?

  Right.

• 45:09Gary Vaynerchuk?

  They're selling on cool.

• 45:10Shaan Puri?

  Cool, yeah.

• 45:10Gary Vaynerchuk?

  Right? Kids are buying it literally to drink it for the status symbol, like a fashion brand. And that can only last so long. Z Caberichis were only cool for so long.

• 45:21Sam Parr?

  Those are the fuck is Z?

• 45:24Shaan Puri?

  That's the point. The we, me and you have no fucking clue what that is.

• 45:27Gary Vaynerchuk?

  Z Caberichi reference was for all the Jersey boys that grew up in late eighties, early nineties. People will Google it. They were the hottest jeans pants. If you didn't wear your Z Caberichis, you were nothing. I didn't have them, by the way. I was saying a great life, but they were fucking it.

• 45:41Sam Parr?

  You just compared prime to Jinko jeans. Uh, what were you gonna say, Sean?

• 45:44Shaan Puri?

  Well, I asked you a bunch of names that are, you know, basically names that people know. I'm curious, who do you think is dope? Who are you learning from? And who are you kind of admire? Who do you admire? Who do you learn from? Who are you inspired by? Cause okay, a lot of people are inspired by Gary Vee. Who is Gary Vee inspired by?

• 46:00Gary Vaynerchuk?

  That's a great question. I'm a little weird on this one, but I'm glad I brought up, uh, Break the Web. I'm like inspired by the collective more than an individual.

• 46:09Shaan Puri?

  The field.

• 46:11Gary Vaynerchuk?

  Yeah, I love the field, brother. I, I, I just like, I spend almost all of my time on the collective. So I don't even have the allocation of time. I also am very inspired by the following person. Show me the person that's currently living through massive adversity, like somebody's list. I'll tell you somebody who's 10 times more inspiring to me than I think I am or deserve to be to others. Show me the kid that's listening right now, whose father passed away from a stroke. He's 16, he's got three younger siblings and his mom has to now work two jobs. And he's holding it down for the fam, right?

• 46:53Gary Vaynerchuk?

  He's literally a sophomore in high school and he's basically the father figured out for three siblings. He had to quit the fucking football team because he's also like, like. I I'm the son of two parents who lost a parent before they were 15. And it and back to gratitude, I think I got really fucked up by being scared that my parents were gonna die my whole childhood. But it kind of converted into this gratitude framework that's insane. It makes me unstoppable. You know, and so, yeah, for me, it's less Bezos or Elon or, you know, you know, Oprah or anything. It's it's much more like someone none of us know that is really in it.

• 47:34Shaan Puri?

  That bodega owner energy.

• 47:36Gary Vaynerchuk?

  That that stuff I grew up with and I fuck with it. But that person I think has it lucky back to earlier, our simplicity, like owning your own little business, living within your means. Like, like, that's fucking kind of chill. Could be really epic. It doesn't put you on like this podcast. But it's like a great life in a lot of ways. I see it a lot. I lived it. What building my dad's business from 22 to 34. I not that person. The one that's like, back to your point, Sam. The the spin of the wheel really created real adversity. I'll say it again. And not a peep of complaining. There's a very small group of kids that get that. And they just convert into leader. Instead of woe is me or rebelling.

• 48:22Gary Vaynerchuk?

  I admire that level of tenacity and grit and accountability and fucking like fuck it. Like this is I got this is this is it's on me. I gotta put this shit on my shoulders. I'm gonna do this for my three siblings. Like I admire the fuck out of that kid.

• 48:38Shaan Puri?

  I had a I I wrote down a quote when uh when I was doing the research for this that I think is is exactly what you're talking about. You go forget rags to riches. Some people are just rags to rags just so that their kids have a shot at rags to riches. And I respect the shit out of that. I love that quote.

• 48:52Gary Vaynerchuk?

  Yeah, bro. Thank you for finding that. I really.

• 48:56Gary Vaynerchuk?

  Man, I'm really affected by that. Like, Sam really hit it on the head. Like, I hate the word luck because I think that people weaponize it against people that have worked really hard. But I, but I believe in serendipity and luck quite a bit because it's just the way, like, I was born in the Soviet Union. Like, I got lucky to get out of there when I did. If I didn't, I would have come to this country in 1991 when it fell. I would have been 16, 17. I'd sound like Ivan Drago on these podcasts. I, like, it would have been all different and, you know, I just, I, I, I just really do admire people who, I really do think entitlement and lack of accountability has become a disease in first world countries in 2024. And I just really admire people who play the other way.

• 49:40Sam Parr?

  We appreciate you doing this, man. You got day trading attention coming out, I think on May 21, right?

• 49:45Gary Vaynerchuk?

  That sounds right.

• 49:46Sam Parr?

  You're the man. We appreciate you hanging out.

• 49:48Gary Vaynerchuk?

  Thanks for coming on, man. I gotta jump to this board meeting. I appreciate it. All right. Take care. See ya. Love you guys. Good luck.