Tim Grover - Becoming Relentless

Ed Mylett interviews national bestselling author and CEO of ATTACK Athletics Tim Grover this week! Tim is world-renowned for his legendary work with elite champions and Hall of Famers, including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds other NFL, MLB, NBA, and Olympic athletes, he is the preeminent authority on the science and art of physical and mental dominance and achieving excellence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time, too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

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  On October 2nd.

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  Welcome to Champions Forum, hosted by Ed Mylett.

• 1:45Ed Mylett?

  Welcome to the Ed Mylett Show. I have been looking forward to doing this program for a long time, ever since I've read this book. And I could do a big introduction for this man, but I thought I'd read what Kobe Bryant said about him. And so, this is a gentleman sitting to my right. Tim Grover knows more than anyone about the mental side of sports. And I would amend that and just tell you, life. Life, business, success overall. This book is a blueprint for discovery. What you're capable of achieving, getting results you never imagined, reaching the highest level of success, and then going even higher. And so that is Tim Grover, the author of this incredible book that we're going to talk about today, Relentless. Tim, thanks for being here,

• 2:24Tim Grover?

  brother. Thank you, partner. Appreciate you. Thank you.

• 2:26Ed Mylett?

  So good to have you here. So let's talk a little bit about, let's get the basic stuff in the book, because I really want to talk about you. But if we don't get to the basic stuff of the book, we're gonna, we're gonna have a hard time, so.

• 2:34Tim Grover?

  Well, first thing what I want to say is, you know, when you talked about what Kobe's quote, he said about sport.

• 2:40Ed Mylett?

  Yeah.

• 2:40Tim Grover?

  Isn't life, isn't business a sport?

• 2:42Ed Mylett?

  Hundred percent.

• 2:43Tim Grover?

  Isn't it about competing, winning, losing, you know, keeping score? Everybody keeps score.

• 2:48Ed Mylett?

  Right.

• 2:49Tim Grover?

  What do they say? Or they, they don't, don't, don't. Everybody keeps score. You may not keep your score, but somebody else is keeping your score. They're always looking.

• 2:58Ed Mylett?

  So true.

• 2:58Tim Grover?

  So when you're talking about relentless, and we talk about sports, life is a sport. Okay, business is a sport. It's all about competitiveness. It's about being competitive. It's about winning. It's about helping. It's about succeeding. It's about failure. It's about success. That's everything you see in sports, that's what you see in life, that's what you see in business.

• 3:18Ed Mylett?

  So true. Well, I read the book. That's what I thought, because I, you know, I played a sport when I was younger.

• 3:22Tim Grover?

  What did you play?

• 3:23Ed Mylett?

  I played baseball.

• 3:23Tim Grover?

  Okay.

• 3:24Ed Mylett?

  Yeah.

• 3:24Tim Grover?

  Lefty?

• 3:25Ed Mylett?

  I'm a lefty. How'd you know that?

• 3:26Tim Grover?

  I was kinda.

• 3:27Ed Mylett?

  Do I look like a lefty?

• 3:28Tim Grover?

  No, I just kinda positioned it.

• 3:29Ed Mylett?

  Wow, you know the body, man. Yeah, I was a lefty. Not a very good one, that's why we're sitting here.

• 3:33Tim Grover?

  I think you did okay.

• 3:35Ed Mylett?

  I did okay. I did okay. But I was right, you're right about the book, though. Everything I read in the book applies to life. It's, there's sports metaphors and sports stories in it, but it's really about life. It's really about anything in life. You could apply this to your sport, to your business, to your family. And I want to get into you, because I think, I think your story is the most fascinating thing, but I want to have the premise first of the book.

• 3:54Tim Grover?

  Sure.

• 3:54Ed Mylett?

  So that when I ask you stuff about you, people will understand it. So the basic part of the book that struck me is about these cleaners that you have. But can you talk just real quick, there's, you talk about closers, coolers, closers, and cleaners.

• 4:07Tim Grover?

  Correct.

• 4:07Ed Mylett?

  What's, what's that mean? What's the difference between the three?

• 4:09Tim Grover?

  Well, what we did was, when I was, when I started working with Michael, and I'm watching him compete and do all these different things, and they were like, okay, oh, he's a closer, he's a closer, he's a closer.

• 4:19Ed Mylett?

  Yeah.

• 4:20Tim Grover?

  Then when we were down in the Barcelona Olympics, and this were, everybody. was a top player on their team. You know, you had Charles Barkley, you had Chris Mullin, you had Patrick Ewing, David Robinson, you had all these individuals playing on the basketball court, Scottie Pippen, and I was fortunate enough to watch these pickup games. And then even the best of the best, Magic Johnson, Larry Bird, all these people, you look at Michael and you just say, he's on a different level.

• 4:48Ed Mylett?

  Really?

• 4:48Tim Grover?

  He's just on a different level. So calling him a closer was an insult because he was just that much better. And when the competitiveness increased and the intensity was higher, he just took it up to another level. So I just had, I had to come up with another term for it. I said, you know what? He's just cleaning everybody up. Okay. So that's, I came up with a term cleaner. But let's go, you know, we have the coolers, we have the closers, and we have the cleaners. A cooler's an individual, you know, it's, they're average. Okay. And there's nothing, there's nothing wrong with that. Everyone thinks, oh, they're average. In certain businesses and certain jobs, you can't be average.

• 5:28Ed Mylett?

  Right.

• 5:28Tim Grover?

  All right. But for some individuals, being average, they show up, if they have a nine to five job, they show up at nine o'clock. They don't show up at eight forty-five, they don't show up at eight thirty, they show up at nine, they leave at five. But even if they have more work to do, three more phone calls to make, I'm off the clock, I'm done, I'm going home. Okay. And those are, those are your, those are your coolers.

• 5:52Ed Mylett?

  That's a cooler.

• 5:53Tim Grover?

  And every company needs them.

• 5:54Ed Mylett?

  You don't want a cooler as your surgeon if you're going into heart surgery.

• 5:57Tim Grover?

  No, exactly. Exactly. You know, everybody, everybody need, every job has one. They all, they all know who they are. Then you have the closers. Closers are a level above that. All right. They're the individuals that can, almost, they get you that end result no matter, almost every single time, no matter what happens. As long as a lot of adversity isn't thrown at them. They follow the playbook, they know exactly what to do. But when too many variables get thrown at them, they're kind of like, ah, I can't, I can't do this. A cleaner is an individual that's going to get you that end result. Over and over again, no matter what's thrown at them. It doesn't matter what the circumstances are, what crisis they have going on at work, what crisis they have going on at home.

• 6:42Tim Grover?

  They know how to separate the two. They're going to get you that end result. Not one time, not two times, but over and over again. Because what they did before doesn't matter.

• 6:52Ed Mylett?

  Is that one of the traits of a cleaner, they can repeat it?

• 6:54Tim Grover?

  It's one of the most important traits. The two most important traits of a cleaner is, one, they can do it many, many times, repeat over and over again. And this is the most difficult one. Is can they elevate the individuals around them? Which is the most difficult. You have a lot of players, you go dealing in sports, you have a lot of people in business, they're successful for themselves.

• 7:19Ed Mylett?

  Yeah.

• 7:20Tim Grover?

  Okay. Or the team, they put up great numbers, but the team never wins.

• 7:24Ed Mylett?

  True.

• 7:25Tim Grover?

  All right. You know, in business, when the owner or the CEO, when he wins, if he's a cleaner, everybody in that business, from the top person all the way down to the last person, they all win.

• 7:38Ed Mylett?

  Oh, wow.

• 7:38Tim Grover?

  When sports, if you can, you bring out the best out of all your teammates. You elevate, not only your teammates, you elevate the equipment manager, the staff, the people you have no idea, the people that handle the tickets. Everybody's game is elevated because they have to. Because the cleaner's not going to come down to your level. You got to come up to theirs.

• 8:01Ed Mylett?

  Wow. That's, wow, you're making me think on the fly. No, I was thinking, early in my business career, I was really, obviously, a cooler in the beginning. I don't know where I am now, but what was interesting is that I remember about halfway through my career thinking, I've done okay, but have I really elevated the games of the people around me? You know? Because that's how you measure any leader in business, not just in sports, but if the people around them are winning, then you got a chance to be a cleaner. But the interesting thing about the book for me, so he's worked with Michael Jordan, and Kobe Bryant, and Dwyane Wade, and, you know, hundreds of other athletes. But the first cleaner in your life was the guy that interested me kind of the most in the book, and that's your dad.

• 8:40Tim Grover?

  Yeah.

• 8:42Ed Mylett?

  Actually, that was my favorite part of the book, to be honest with you, man. Was your dad. Your dad was your first cleaner, wasn't he?

• 8:47Tim Grover?

  Still is.

• 8:47Ed Mylett?

  I can see it on your face, as a matter of fact. Look at you.

• 8:49Tim Grover?

  Yeah.

• 8:50Ed Mylett?

  And, um, talk just for a second, because this just blew my mind. Is your dad, they come from India, right?

• 8:56Tim Grover?

  Yes.

• 8:56Ed Mylett?

  Is that right?

• 8:57Tim Grover?

  Mm-hmm.

• 8:57Ed Mylett?

  And, your dad, um, you're in the cab. You just get here.

• 9:03Tim Grover?

  You just get here, yup.

• 9:04Ed Mylett?

  And...

• 9:04Tim Grover?

  My mom's already here.

• 9:05Ed Mylett?

  Okay.

• 9:06Tim Grover?

  Established herself as a nurse. And, well, my dad... It was easier for my, it was easier for my mom to get her license here. As a nurse practitioner, that was for my dad to get his license as a, as a doctor. Alright, an M.D. And, he wasn't able to get a, wasn't able to get the license. We still came over, we're sitting in the cab, and he's counting the money. And the meter gets to, I forget what the number was, and my dad tells the cab driver, "Stop."

• 9:33Ed Mylett?

  And you're a little boy, right?

• 9:34Tim Grover?

  We're a little boy.

• 9:35Ed Mylett?

  Yeah.

• 9:35Tim Grover?

  I was four years old. He said, "Stop." And we're like, "What's going on?" And my dad goes, "Hey, listen, we're in a new country, I want you to enjoy the scenery." So we get out, we grab all the luggage. Excuse me, I get real emotional.

• 9:49Ed Mylett?

  That's awesome.

• 9:53Tim Grover?

  And we're walking down the street.

• 10:00Ed Mylett?

  That's awesome, son.

• 10:05Ed Mylett?

  You got it.

• 10:08Tim Grover?

  We're walking down the street with his luggage.

• 10:11Tim Grover?

  And he's showing us a different scenery and so forth. Never knew, he didn't have any more money in his pocket.

• 10:19Ed Mylett?

  Wow. Amazing.

• 10:22Tim Grover?

  But he got us, yeah.

• 10:23Ed Mylett?

  Got you there. That's so powerful. You imagine that little boy, walking down that street, turns out to be you. Isn't that amazing?

• 10:31Tim Grover?

  Yeah.

• 10:31Ed Mylett?

  Your dad, sowing those seeds into you.

• 10:33Tim Grover?

  Yeah.

• 10:34Ed Mylett?

  Such a... I read that story in the book, man, and I was, uh, I was doing what you were doing. So I'm on an airplane, reading the book. And, uh, the guy next to me asked me, "Are you okay?" And I said, "Yeah, I'm okay," but I just, I was picturing you, because I'd seen you in interviews, this little boy walking down the street, and his dad having to do that, and having the, having the ability to protect you from knowing what was actually really going on then.

• 10:59Tim Grover?

  And there's moments like that that define you. As long as you remember. They can define you both ways. You can look at it and say, "You know what?"

• 11:08Tim Grover?

  You can use that as an excuse. My dad came to this country, he didn't have any money, he never gave me anything, he never did this, and people do that. Or you can look at it and say, "He gave us everything."

• 11:17Ed Mylett?

  Wow. Your dad is this central figure of the cleaner that I see?

• 11:21Tim Grover?

  Yes.

• 11:22Ed Mylett?

  And there's another part of the book, if you don't mind talking about it real quick, but is where you learned about, like, you just gotta get it done.

• 11:29Tim Grover?

  You gotta get it done.

• 11:30Ed Mylett?

  You have to get it done. And so, your dad, I think, worked on cadavers, is that right?

• 11:34Tim Grover?

  Yeah, so, you know, he came over to the country and they wouldn't accept his educational, that he did, you know, and his license in India, and what he had to, in order to get it done here, it was just too much time. It was too much time, he wouldn't be able to work. So, at the Northwestern University, they gave him a job as a degreaser. Right? Well, what's a degreaser?

• 11:56Ed Mylett?

  Yeah, what is it?

• 11:57Tim Grover?

  So, I don't know how medical school is taught now, these days, but back then, you had cadavers, okay? And in order to preserve the cadaver, you filled it with formaldehyde, so it could last the whole semester and quarter and so forth. All right? But after the quarter's over with, or semester's over with, guess what? You gotta dispose of them. When they're filled with formaldehyde, they weigh anywhere from 500 to 600 pounds. So you just can't, you know, it's not like you get a garbage truck and just toss them in. So what you have to do is, there's an individual that has to take these bodies, they have to dismantle them, you know, and throw them into a furnace.

• 12:35Ed Mylett?

  Oh, boy.

• 12:35Tim Grover?

  Okay? That was my dad's job.

• 12:38Ed Mylett?

  He went from where he was to doing that to provide for your family?

• 12:41Tim Grover?

  Exactly, to provide for the family. And that's exactly what he told me. He said, "This is what you do, sometimes you have to do to provide for your family."

• 12:48Ed Mylett?

  Doesn't he bring you in there when you're a little guy?

• 12:51Tim Grover?

  So, they can't afford, my parents couldn't afford babysitters. One worked night, one worked during the day. So, when there was no, when there was no school, all right? My mom's resting, because she just worked the night shift, all right? So guess what? We go to work with our, we go to work with our dad. All right? We go to work with our dad, you know, and my dad's in the thing, he's, you know, he can't let the kids run around, my dad's in the thing, we're in the gear and everything. He hands us, he hands us a saw, he goes, "This is what I do."

• 13:19Ed Mylett?

  He hands you a saw?

• 13:20Tim Grover?

  Yeah. It's a bone saw. This is what I do.

• 13:23Ed Mylett?

  How old are you, roughly, this time?

• 13:25Tim Grover?

  I was six.

• 13:26Ed Mylett?

  Oh, my God.

• 13:27Tim Grover?

  I try to tell people, "I was the original Dexter."

• 13:34Ed Mylett?

  Six years old, you got a bone saw in your hands.

• 13:37Tim Grover?

  Bone saw.

• 13:38Ed Mylett?

  Oh my god. What was the lesson for you from that?

• 13:42Tim Grover?

  Well, it's just like, listen, you do whatever's necessary. Just because you have this kind of status somewhere else, doesn't mean you're always going to have it. You're not always going, you're not always going to have it. And this is the one thing that I find very interesting, is when people become successful, okay? They always say, "I don't do that anymore." Well, what do you mean, "You don't do that anymore"? You should do that, and then some. What do you mean, "You don't do that anymore"? The most successful people know and can do it all, alright? Can do it all, okay? Michael, you know what, he never, when he played, he would go around, pick up the towels in the gym after practice, put the basketballs.

• 14:23Ed Mylett?

  Really?

• 14:23Tim Grover?

  Put the bas, put the basketball.

• 14:24Ed Mylett?

  Michael Jordan.

• 14:25Tim Grover?

  Michael Jordan. Kobe did the same thing, put the basketballs away, alright? Do, just do whatever, whatever's supposed to do. He practiced, got his own game gear together. You know, now people have these stylists and so forth, they put their clothes together. Michael put his own stuff together. He's just like, handled his own tickets. Kobe did the same thing, so it's just like, hey, just because I'm now the superstar, alright? I still want it, I still have to do the things that got me there, because it reminds me

• 14:54Ed Mylett?

  Wow.

• 14:54Tim Grover?

  of what I did and what it took to get to, to get to this level.

• 14:58Ed Mylett?

  You build this background, ears, you go get your education, and how in the hell do you go from being, were you a D2 basketball player?

• 15:05Tim Grover?

  I was actually a D1 basketball.

• 15:07Ed Mylett?

  D1, okay.

• 15:07Tim Grover?

  Yeah, mid-major, small school.

• 15:09Ed Mylett?

  That counts, no, D1, so you were a really good player then, okay? So you were, you were the real deal, okay? So you're a really good player. So you go through that, you get your education, you start in business. Does, does attack athletics now exist at that time?

• 15:19Tim Grover?

  No, no, exactly. Okay, I go, I get my master's degree, I get a job at a health club. Minimum salary, for everybody in here, my minimum salary when I started day one was $3.75.

• 15:32Ed Mylett?

  Big bucks, okay.

• 15:32Tim Grover?

  Big dollars, okay? With a master's degree now, with a master's degree, alright? But... What I was fortunate enough to understand is like, okay, even though I have the education and it's up in here, I haven't really learned or mastered my craft on how to apply it. Wow, okay. So, get a job in a, get a job in a health club. Start training people in a health club. Everybody from Wow. women, children, overweight, bi, whatever, whatever, whatever they needed, whatever they needed. Learned, made mistakes, figured things out, got my craft, got really, really, really honed in

• 16:14Tim Grover?

  on understanding how the body moves, how to get results here, how to do this. But then I was like, you know, I'm only using 10% of what I learned. Cause you know, people come in, what they work on. I wanna lose weight. Right. Yeah, that's a, you know, that's first thing, you know, I got, I got too much around the midsection. I wanna lose weight, you know, I, my thighs are too big, whatever it is, so, okay. Alright, here's a program, this is what you do, this is what goes on. Here it is. But, I had so much knowledge in there, I was like, you know, how can, how can I do this? I wanna apply it with athletes and so forth. So I kinda started a little training program, you know, working with the kids and so forth, just making sure I knew what I, what I was doing. And then, I saw an article in the paper, said how Michael Jordan was tired of taking the physical abuse from the Detroit Pistons. Okay.

• 16:59Tim Grover?

  And he wanted, he wanted to get stronger. Okay. So I reached out. The bad boys, they were beating them up back in the day. Yes, yes. So I reached out to the team physician, who was Dr. John Heffern at the time, and the athletic trainer, who was Mark File. And I reached out to them, I said, hey, this is my background, this is what, this is what I do. And fortunate enough, I was able to make contact with them. They brought me in, and this process lasted for almost six months, you know. They drilled me on questions and made sure I wasn't somebody that was just BSing them. Made sure I knew exactly what I, what I was, what I was talking about. And they said, you know what, you might be You might be a good fit. So they made an arrangement for me to meet Michael. I met Michael at his house.

• 17:44Tim Grover?

  We went through this whole discussion thing. And, you know, Michael said, I'll give you 30 days. 30 days turned into 15 years.

• 17:52Ed Mylett?

  Oh, my God.

• 17:52Tim Grover?

  You know.

• 17:53Ed Mylett?

  Wow. You got this other career. How many guys have the guts to even make the phone call to them? I mean, was this like a dream you had, I want to get with professional athletes?

• 18:03Tim Grover?

  I always told people when they said, when you, so when I got my degree, okay, my bachelor's degree, back then, it was PE slash kinesiology.

• 18:13Ed Mylett?

  Okay.

• 18:13Tim Grover?

  So everyone, you know, PE is, oh, you're going to be a gym teacher. No, I'm going to train professional athletes. Somebody else will be, oh, you're going to be a gym teacher. No, I'm going to train professional athletes. So if you keep telling yourself something over and over again, you start to believe it. But once you start to believe it, you got to figure out the path to make it happen. You know, and most people, you know, they'll tell themselves something, but then when they got to go through that path, that path is not straight. Okay, usually that path goes down first.

• 18:43Ed Mylett?

  Yes.

• 18:44Tim Grover?

  Okay, and I have a saying, I said, you know, the road to paradise starts in hell.

• 18:50Ed Mylett?

  Yeah.

• 18:51Tim Grover?

  It does. That's where, that's where it starts.

• 18:55Ed Mylett?

  So many people aren't willing to do that.

• 18:58Tim Grover?

  No, they're not. You know what? Here's the thing. I deliver a different message.

• 19:02Ed Mylett?

  You do.

• 19:02Tim Grover?

  I deal with the truth.

• 19:03Ed Mylett?

  It's a true one. At the same time, it's a true one.

• 19:05Tim Grover?

  I deal with truth and I deal with reality. And you know what happens? People don't want to hear the truth. They don't want to deal with reality. Why? Because it's too tough. Everyone has the ability to change the story. You know, when we were talking about coolers, closers, and cleaners, you know, we talk about, hey, you talk about a cooler, a cooler is an individual that loves to tell stories. They love to tell stories. All right, they're the individuals.

• 19:35Ed Mylett?

  Everyone's picturing coolers right now.

• 19:36Tim Grover?

  Yeah, so they, you know, they got a stack of books on the shelf and, you know, they read every self-help book. And one minute they're following this person on Instagram, and the next minute they're listening to somebody else. They're always looking, they're always looking for that quick fix. All right. Cleaners have the ability to change the story. You know how difficult it is to change a story? But in order to change a story, you gotta put something on the line. People are afraid to put things on the line.

• 20:04Ed Mylett?

  You put literally your whole reputation on the line to get in with these guys. And you spent 15 years with this guy.

• 20:09Tim Grover?

  15 years with this guy. Like the greatest athlete out there. You know, and people say, "Oh, it's never gonna happen. He doesn't need any help." But you know what I've learned? Is, you know why Tom Brady's so frickin' good? Cause he's willing to seek out help, no matter how good he is. And he lets the people around them do their job. You know, people, all of a sudden, people become experts in everything else. Listen, Michael Jordan's a basketball player, alright? He's like, "I don't wanna know what you're doing. Just do it. This is the result I need. Just do it." Kobe, on the other hand, you had to explain everything to him.

• 20:54Ed Mylett?

  He wanted to know the details.

• 20:54Tim Grover?

  He wanted to know the details.

• 20:57Ed Mylett?

  I'm curious with both those guys, would you have to reel... The other part of it is they bust their ass and do the work, right? Would those guys, I would sense, I'm telling you if I'm wrong, with your real cleaners, you almost have to reel in their work ethic, not reel it out of them?

• 21:09Tim Grover?

  No, you're 100% right on that. These are the guys, you don't tell them to show up early, to take extra shots, you know, to get in their treatments, you know, this is what time it's supposed to be. These are the guys, you gotta say, "Hey, listen, enough. You gotta go. You gotta go. You've done more than you share. Come on, that's it."

• 21:27Ed Mylett?

  You gotta reel them in.

• 21:28Tim Grover?

  You gotta reel them in. But those are the individuals, you know what? The more successful you become, the small... It's funny, you see this in sports, and you deal with a lot of athletes, you know, in a different realm. But it's funny, the more successful they become, the bigger their followers and entourage become.

• 21:48Ed Mylett?

  No question.

• 21:49Tim Grover?

  Alright? But you're real, real successful people.

• 21:54Tim Grover?

  Their circles are so frickin' small.

• 21:56Ed Mylett?

  You're literally on my question. You said, one of the things you said here about that circle is you said, "There's a loneliness to a degree to being a cleaner." That's my next thing on here is exactly what you said. What do you mean by that? That their circle is small? Or that because there's not that many guys they can relate to? What does that mean? You said, "There's a loneliness of being a cleaner."

• 22:15Tim Grover?

  You know what? When you look at, this is what, I say this. You know what the best, best friend becomes of a cleaner? Distance.

• 22:27Ed Mylett?

  Yeah.

• 22:28Tim Grover?

  Because you gotta distance yourself from the competition. You end up distancing yourself from your friends. Sometimes you end up distancing yourself from your family. Okay? And that's, that's what happened. Because you, you start off in this small group with everybody. Alright, and you're all, and everyone's trying to do the same thing. And then now all of a sudden, you've become a little bit more, you've become a little bit more successful. So you've just, distance yourself from the people that aren't successful. They're trying to come up and then you've taken another step. So you've gone a little farther. Now, listen, nobody wants to miss their kids' events. Nobody, you don't want to miss the concert. You don't want to miss their sporting event. You don't want to do this, alright? It happens. It happens. It just does.

• 23:13Tim Grover?

  So that distance, the more successful you come, it, you just, you end up creating that, you end up creating that distance. And it's funny, you know, we idolize individuals. You know, we want to sit here and we want to be part of the right clique. Or we want to be part of the right fraternity, sorority. We make sure you get invited to the right party. Your kids have to be in this social group. And who's the people we idolize most? The ones that stand alone.

• 23:37Ed Mylett?

  Oh my gosh, that's so good.

• 23:39Tim Grover?

  That's the ones, that's the ones we idolize are the ones that we stand alone. But you're so worried about, worrying about what this person says and what this person thinks. If you really, really think about it, look at your circle, look at your entourage, okay? You think they're helping you. Majority of them are holding you back.

• 24:03Ed Mylett?

  The last five minutes here, you should pause this and just go replay these last five minutes. Because everything you just said, brother, is so freaking powerful and true about success. Every single word of that. So many people are held back by worrying about what the people around them think, or actually what the other people around them say to them. Rather than being willing to stand out and be bold with it. The thing about the book, and every time you have a seller, you want to promote their book. I'm just telling you, I like to read books that teach me things. And this taught me a ton, right? But my favorite books at this point in my life, because I don't know where I'm at on the cooler, closer, cleaner thing. But I can tell you, it just confirmed so many things for me. I went, wow, I'm not crazy. And this is freaking true. What he's saying right here is true.

• 24:47Ed Mylett?

  It applies to success in every single area. And the last five minutes, I just got to tell you, that is the thing that I see that holds most business people. Especially in this age of the selfie and the likes, and that people are obsessed with everybody thinks about them. And they're afraid to stand alone.

• 25:02Tim Grover?

  They are afraid to stand alone. You spend more time, here, let's, so we're both workout guys. We like to go to the gym. How many times have you seen people in the gym, they spend more time on their playlist, taking pictures, doing stuff, instead of getting their workout done?

• 25:21Ed Mylett?

  So true.

• 25:22Tim Grover?

  It's just like, you know, and here's the thing, all right? You're a very intense person. I can tell, okay? I'm a very intense person. All right? We value our time.

• 25:30Ed Mylett?

  Yes.

• 25:31Tim Grover?

  Okay? How do you get results in the gym? It isn't about spending two to three hours workout. People say, I spent three hours. You didn't spend three hours. You, by the time you pulled into the parking lot, by the time you changed, got some breakfast, put your workout clothes on, talked to eight people, did all that stuff, you were there for three hours. You did your three hours. No intensity. All right? All right? People talk about, hey, you know, you posted a couple workout things, you're a buff guy, or you're in great shape. All right, people say,

• 26:04Tim Grover?

  Ed, I wanna look, I wanna look like you, alright? They don't see what it takes to look like you. Not only in the gym, outside of the gym. The intensity that's there. You're in the gym and I'm assuming you work out with music, you had some headphones on. You gotta get a certain amount of stuff done in a certain amount of time. Alright, you're in this intense stuff, somebody comes up to you.

• 26:26Ed Mylett?

  Yeah.

• 26:27Tim Grover?

  Okay, and you don't wanna be rude to them, so you, now you take your headphones off, they ask you a question, they wanna take a picture with you. Oh, I recognize you from so and so on. Alright, and then, then their question is, how do I get to look like? Well, the one way you get to look like me is leave me the F alone.

• 26:39Ed Mylett?

  Stop asking these questions, exactly.

• 26:41Tim Grover?

  And, and start hitting, start hitting the weights, start, start lifting.

• 26:44Ed Mylett?

  Yeah.

• 26:44Tim Grover?

  It's, the intensity that you have, it has to be in everything you do. You have to be an intense person in your workouts. The way you, the way you eat, okay, that's, that's intensity. How do, how do you fuel up your metabolism rate so you're burning these calories so you can get that definition? That's intent, that's intensity. How do you get to be successful, you know, oh man, he, he or she, he's so intense. No, you know what? He and she, that's how you're supposed to be. You're at a different level.

• 27:15Ed Mylett?

  Right.

• 27:16Tim Grover?

  And that's why I said, the intensity is so, it's so important. It's what really separates those individuals. And you can't get into that zone and you can't get arms and abs like Ed. Alright, you can't do it unless you have that intensity and you're willing to block out the distractions. We have so much access now to information.

• 27:38Ed Mylett?

  Yep.

• 27:39Tim Grover?

  It's literally at our fingertips, you know, everything, okay? Why are more individuals doing less?

• 27:46Ed Mylett?

  You're right.

• 27:46Tim Grover?

  Because they're easily distracted.

• 27:49Ed Mylett?

  Yep, it's funny you say that, cause, by the way, totally true at the gym. One of the reasons we both wear headphones is to get bothered less when we're working out, right? I wanna get in there to get my work done, right? And, you, you just said it's really true. Winning in the world now is easier than ever. And the reason it's easier than ever is because it used to be about who had the information someone else didn't have. Now, except for something specialized like what you're doing with an athlete.

• 28:09Tim Grover?

  Right.

• 28:10Ed Mylett?

  But for the most part, information's everywhere. Really, the separator now is work. The separator now is you busting your tail and getting distractions rid of you and getting focused on real work. Like, I really am not at the gym three hours. You're right, I'm there an hour.

• 28:22Tim Grover?

  Right.

• 28:23Ed Mylett?

  And that hour, though, I'm working out or in business and not just going to the office. I was at the gym the other day, this guy goes, "Hey, half the battle's showing up." I'm like, "No, I don't know who the freak told you that, but half the battle is not showing up." It's like, none of the battle. The battle is actually, now that we're here, who's gonna get these weights lifted? Who's gonna move their body? When we go have lunch together, which of us is gonna be disciplined with what we put in our pie hole? And which of us isn't, right? And that's the difference for you in business. It's the stuff in this book, man. It is the work part of it. It's the ugly. It's the hell.

• 28:53Tim Grover?

  It is. Listen, it is all about ugly. You know, I try to tell people, it's funny, you know what? People don't hire me to deliver expected results. They hire me to deliver the unexpected. That's it. So when you're that elite at what you do in your company, my so...

• 29:13Tim Grover?

  Expected results? What do I got? Why am I paying you your fee for this? You gotta deliver something unexpected.

• 29:18Ed Mylett?

  Unexpected, yeah.

• 29:19Tim Grover?

  Okay?

• 29:20Ed Mylett?

  I love that.

• 29:20Tim Grover?

  That's what I'm hiring, that's what I'm hiring, that's what I'm hiring for you for. All right. Michael always used to tell me, he goes, "Listen," he goes, "I don't pay you to train me. I pay you not to train anybody else."

• 29:33Ed Mylett?

  I love that. I love that.

• 29:34Tim Grover?

  Okay.

• 29:35Ed Mylett?

  And that's a great leader, by the way. A great leader gets someone unexpected results in their life, not just the things they expect. Along those lines about the work, I'm gonna start giving you stuff you've said.

• 29:43Tim Grover?

  You go ahead, don't worry about it.

• 29:44Ed Mylett?

  I love this stuff. You said, "You don't even have to love the hard work, you gotta love the result." So I think it's a fallacy that everybody thinks that the guys just love the work. Some love the work, but you don't love it all the time, right?

• 29:55Tim Grover?

  You don't like... Listen, I can ask anybody in this room right now, anybody who's filming this, anybody that's watching this, can you honestly say you love 100% about everything that you do about your job?

• 30:09Tim Grover?

  There's certain things that you absolutely love and there's other things that you can deal that you can deal without, but you gotta crave that end result so intensely that the work becomes irrelevant.

• 30:23Ed Mylett?

  Let's talk about that, stay on that, that was one of my questions. So, I'm a leader, I got, I'm a business and I got my coolers and my closers, but I do want to develop some cleaners. Is, from a business standpoint, is there, is it just your example? Or are there things as a business person you can do to develop cleaners in your business?

• 30:38Tim Grover?

  No, you have to always develop them, but see, it's funny, a person that wants to be a cleaner, they, they kinda show themselves.

• 30:45Ed Mylett?

  I agree.

• 30:46Tim Grover?

  Okay, they kinda show, they're not, they're not the ones hiding, they're not the ones constantly celebrating, they're the ones that, you know, they're the ones that show up early, they're the ones that, they're the ones that leave late, but it's not just about, you get people that say, oh, listen, I gotta, you know, you don't have to work, you don't have to work harder, you gotta work smarter. No, you gotta work harder and you gotta work smarter, you gotta do both of them, it's not a substitute, you're not substituting one. So when you find those individuals, they're the ones that come in, they're not, they're not easily distracted, or they come in, they ask for more work, they're the ones you wanna put, they're the ones that are asking for pressure situations, they're, you know, they're the ones that are not always, they're not the ones that are always celebrating, they're

• 31:29Tim Grover?

  not worried about when you criticize them or when you give them feedback, they go, I got it, and they're gonna improve themselves, and they constantly show you, show the, here's the end result. You know, in your business, I'm assuming you guys have certain goals and certain sales and all this other people, and then when they get that, they, you know, there's some kind of reward, it could be, it could be trips, it could be whatever, whatever it is, companies do it all different. Guess what? When you lay those down, when you lie, when you put down those, hey, we need you to reach these goals every single year, and we're gonna take 10 of you to...

• 32:06Tim Grover?

  Wherever.

• 32:07Ed Mylett?

  Hawaii.

• 32:07Tim Grover?

  Hawaii. We're gonna take ten. You as an individual say, you know what? I might as well book these eight tickets already because I know these are gonna beat you there.

• 32:14Ed Mylett?

  Yeah, that's exactly right.

• 32:15Tim Grover?

  Yeah.

• 32:15Ed Mylett?

  The repeating thing was interesting to me because I always say all the time, my will to win isn't for sale. And I watch that. Guys, their will's bought by failure. They fail enough times, you can buy them out.

• 32:24Tim Grover?

  Yeah.

• 32:25Ed Mylett?

  And then, but the other one's true. The enough winning, you can usually buy most people's win. They don't want to go through that thicker wall that you talked about earlier. And you said something about these people identify themselves, right?

• 32:37Tim Grover?

  Mm-hmm.

• 32:37Ed Mylett?

  They, they're freaks. They got some freaky desire level. But you also said the cleaners have a dark side. What does that mean? Why, how do cleaners have a dark side?

• 32:45Tim Grover?

  Everyone has a dark side. Everybody has a dark side. All right, we've all been through something. All right, and it's how you handle that situation determines what kind of individual you're going to, you're going to become. You have individuals that make excuses all the time. I came from a broken home. I didn't have this. I didn't have that. And you got other individuals that take that, hey, my mom raised me or my dad raised me. And they take that as, as motivation, as power to say, watch me. I'm going to show you. Okay, I'm not gonna be, I'm not gonna let that hold me back. It's not, it's not an, it's not an excuse. That's your, that's your dark side.

• 33:31Tim Grover?

  Let's kind of haul the bullshit. You're very successful at what you do.

• 33:33Ed Mylett?

  Thank you.

• 33:34Tim Grover?

  You're extremely successful at what you're doing. You know, we're grateful to be a part, we're grateful to be a part of this. Thank you, thank you very much.

• 33:40Ed Mylett?

  So grateful you're here.

• 33:41Tim Grover?

  All right. But what happens is the more successful you become,

• 33:49Tim Grover?

  the less people care about your problems.

• 33:52Ed Mylett?

  That's so true. That's so true.

• 33:54Tim Grover?

  Okay. They don't care. Because, you know, they look at your house. They look at the money. They look at the car. And they're like, oh, he's got, he's got it all. They don't, they don't, they don't understand that you have the same issues that everybody else, that everybody else has. But people don't understand that because they think this is the cure-all for it all. It's not the cure-all for it. It's not. And it's fun. The more successful you become, the less people you can talk to things about. Because they don't want to hear it.

• 34:22Ed Mylett?

  True, exactly.

• 34:22Tim Grover?

  They don't want, they don't want, they don't want to hear. But it's funny, once you start, once you start hanging around people. That have your same ideas, same goals, are same as successful. Watch how the conversation changes.

• 34:38Ed Mylett?

  A hundred percent true. You gotta talk about this for a second. Cause that's, I, I read the book. I went, I hang around cleaners. And not all of them are wealthy. But I have a buddy who's a, one of my best friends is, and he's actually pretty financially successful guy too. Come to think of it, but he runs a transmission shop, right? He's not a professional NFL athlete. He's not a guy who's built a, you know, eight billion dollar business, but he's a cleaner. He's a cleaner as a businessman, as a father, as a friend. He's a cleaner. I love cleaners, right? But you had some fortuitous experiences. You got a chance. Talk about masterminds, but you were in some conversations based on your, uh, who you worked with. But you were in somewhere, you'd be sitting in the same room with a Gretzky and a Jordan and a Muhammad Ali or something at the same time. What's that like, sitting in a room full of real elite cleaners?

• 35:23Tim Grover?

  And you know what?

• 35:24Ed Mylett?

  What they talk about?

• 35:26Tim Grover?

  They, once they're always competing against each other. But the thing is, they all have the same thing in common where they're never sat, they're never satisfied. All right. Whatever they do, it's not, it's not good enough. You know, when you talk, listen, you know, you know Wayne Gray. You sit there, he could not tell you his top 10 scoring goals. But he could tell you the top three he missed.

• 35:53Ed Mylett?

  Gosh, that's true. That's so true.

• 35:55Tim Grover?

  Tell you the top three that he missed. They don't think about, listen, Muhammad Ali. Hey, when he gets in the ring, I'm supposed to knock the fucking guy out. That's my job. I'm not supposed to lose. I'm not supposed to lose. Michael Jordan, hey, go listen. I'm supposed to score points. I'm supposed to get rebounds. All right. I'm supposed to make my teammates better. I'm not supposed to turn the ball over. I'm not supposed to create fouls. I'm not supposed to miss free throws. Those are the things that stick with them. Everyone wants a pat on their back for doing the things that they're supposed to do.

• 36:29Ed Mylett?

  Yeah.

• 36:30Tim Grover?

  Okay. That's everybody, hey, they wanna get acknowledged for the things they're supposed to do. You get somebody that applies for an application for a job, you know, first thing on the resume, I'm a hard worker. That's what, that's, that's your top thing. That's what you're starting with. Okay. You know what? You know what? I'm wrong. I'm looking for the person on the resume that says, I'm the most laziest person around. That's the person I'm supposed to, I'm supposed to hire. At some point in life, hard work became a skill. I don't understand it.

• 36:59Ed Mylett?

  That's so freaking true.

• 37:00Tim Grover?

  I don't understand. I must have slept through that day. Okay, because I missed it. I don't get it. But no one wants to grind.

• 37:10Ed Mylett?

  Yeah.

• 37:11Tim Grover?

  They just want the end result. You can't get the end result without the grind. It might not be a physical grind, but it sure as hell is going to be a mental grind.

• 37:20Ed Mylett?

  And the way you get through that is the stuff that Tim teaches, by the way. And when we're towards the end today, when we finish here in a little bit, you're going to get a chance to get access at like a crazy reduced price to his technology, to his program, that's going to get you to think like these cleaners. So if you're enjoying this, just stick around for a little bit because we're about to give you a chance, unprecedented access to some of the way he's learned to work with and that he's observed from some of these elite cleaners. Talk about the grind a little bit. Can you tell them the Kobe Achilles story? Because I think it was so telling about how they want to finish things. So the part where he tears his Achilles.

• 37:54Tim Grover?

  You know, he tears his Achilles.

• 37:56Ed Mylett?

  Which is one of the most painful injuries.

• 37:57Tim Grover?

  It's so painful, okay? And so what he does is he actually gets up, he walks over to the trainer's thing. And they're sitting there, we knew it was torn and so forth. And you know what he says? He goes, "Man, is there any way you can just pull it down so I can just finish this game?"

• 38:20Ed Mylett?

  Oh my God.

• 38:20Tim Grover?

  And it's just, you know, the athletic trainer, Gary Viti at the time, said, "No, we can't." "Okay, listen, you need to go back in the locker room." He goes, "No, I got two free throws I gotta go make."

• 38:29Ed Mylett?

  Oh my God.

• 38:30Tim Grover?

  All right? So he limps back out on the court. And if you notice that thing, nobody helped him up, nobody helped him to the locker room. He got to the free throw line and he knocked down those two free throws. You know why? Cleaners have to finish.

• 38:43Ed Mylett?

  That's so awesome.

• 38:44Tim Grover?

  They have to finish. That's one of their most intense qualities. They have to finish. I'll give you an example, and I'm going to point. So you're not wearing a watch. Okay? This is a timepiece. There's a huge difference between a watch and a timepiece. Okay? You can take a watch into your local drugstore, get the battery changed. Anybody who's working over there can pop it open, switch the battery, and do what they have to do. It takes a master craftsman to know how to work on a timepiece.

• 39:21Ed Mylett?

  True.

• 39:22Tim Grover?

  Okay?

• 39:23Ed Mylett?

  True.

• 39:24Tim Grover?

  Become that master craftsman. Okay, become that master craftsman, alright. Don't settle for watches, don't settle for cars, don't settle for houses. Settle for timepieces, settle for automobiles, and settle for estates.

• 39:43Ed Mylett?

  God, that's so good, brother, that's so good.

• 39:45Tim Grover?

  Anybody can own a watch, anybody can drive a car, anybody can live in a house, anybody can live in a house, alright. But if you really wanna set some goals, and you're willing to do what it takes and sacrifice to put yourself around there, and not worry about what everybody else is gonna say, not worry about hurting feelings. Okay, this is no BS, and this isn't about feelings. Because I always say this, emotions make you weak, okay? And a lot of people attack people's emotions, because that's where they can control you.

• 40:18Ed Mylett?

  Yep.

• 40:19Tim Grover?

  They can control you, alright. Think, think bigger, think better. Don't think homes, think estates, don't think cars, think automobiles, don't think watches, think timepieces. Alright, because like what you said is the way you, it all starts with a thought.

• 40:35Ed Mylett?

  Yeah.

• 40:36Tim Grover?

  I heard you say that somewhere, one of your things, it all starts, it all starts. But with most people, that's where it ends.

• 40:41Ed Mylett?

  It ends there, yeah.

• 40:42Tim Grover?

  It ends with a thought, okay? This isn't Fantasy Island.

• 40:46Ed Mylett?

  Yeah, that's a wish, it's not a, yeah, it's a wish.

• 40:47Tim Grover?

  This isn't Fantasy Island, you know, you go, listen, you love to go, one of your things was you always wanted to be a part of these amazing golf, golf things.

• 40:55Ed Mylett?

  Yeah.

• 40:55Tim Grover?

  You always, you always wanted to do that, okay? And I, you know, you said, listen, I don't, when you say you play golf, I don't know if you play like Caddyshack and Happy Gilmore, but you're, okay, but you're in these, you're in these places.

• 41:09Ed Mylett?

  That's right.

• 41:10Tim Grover?

  You're in these places, and that was a fun.

• 41:12Ed Mylett?

  One of the reasons I did it, is I didn't know it at the time, but you helped me understand myself better. I was desiring to run and be around to get myself pushed by cleaners.

• 41:21Tim Grover?

  Yeah.

• 41:22Ed Mylett?

  And for the most part, at those places, I found most of the people that are at that place are cleaners.

• 41:27Tim Grover?

  No question.

• 41:28Ed Mylett?

  And I wanted to find them.

• 41:29Tim Grover?

  No question.

• 41:30Ed Mylett?

  Yeah, that was part of it.

• 41:31Tim Grover?

  And, but here's the thing, you gotta go find them, they're not gonna go find you.

• 41:34Ed Mylett?

  No, no they're not, yeah, you gotta go earn it.

• 41:36Tim Grover?

  Yes.

• 41:37Ed Mylett?

  They're not gonna hang out with you, because you got a pretty smile, you have to have something to bring to the table too.

• 41:40Tim Grover?

  You gotta earn it, you told a story earlier, you know, when we were talking about. About you and Tony Robbins that you know, people love hanging around you guys because you're so nice to these, you know, you're so nice to these people you've trained, you know, you treat everybody the same. But you know what? The people that you're nice to and that you do, they've earned that respect. They've done something to say, hey, all right, you got an individual that's like, they don't bring, they don't bring your clubs, or they forget something, or they're so forth. They're gonna get treated different than the person that's on point, that does what they're supposed to do, and they're not looking for the monetary thing. They're like, this is my job. I'm gonna do it better than anybody else.

• 42:24Ed Mylett?

  You talk about competition. I was, I've never focused on competition. I focus on being the best version of me, competing with me, but even like in my industry, I'll hear guys say, well, we're gonna be the next that, or you could be the next Mylett, or you know, those kinds of things. Don't cleaners, are cleaners caught up in the competition they're playing against? They don't do that, right? That's a closer or cooler.

• 42:46Tim Grover?

  Right, right. The goals that they set for themselves is so much higher than anybody else is gonna set for them. So they only compete, they only compete against themselves. You know, it's, this is what, closers look in the mirror, okay, and they say, that's my competition. It's the cleaners look in the mirror and see themselves and what they don't see. That's their competition, okay? Your competition is what you're willing not to look at. Or you can look at somebody else's companies, financial records, all that stuff is, all that stuff is available. It's what you're not willing to see. That's what separates those individuals.

• 43:29Tim Grover?

  You're competing against yourself. You're setting unrealistic goals and expecting to achieve them.

• 43:37Ed Mylett?

  I love that. That's friggin' awesome. I just love that. What's only and just? I heard you say one time, think about the words only and just. How's that apply? What does that mean?

• 43:46Tim Grover?

  Well, first, you know.

• 43:48Ed Mylett?

  How's that change your life?

• 43:49Tim Grover?

  Here's the thing. It's not just a job. You know, it's funny. I'll give you a perfect example. When you sit on a plane, okay, you sit on a plane, our body is over 70% water. 70% water. You get on a plane, you'll ask for a Coke, a Pepsi, a Scotch, a vodka, all this other stuff. When they've been in the water, what do you say? Just water.

• 44:16Tim Grover?

  You do. You always say, "I'll just, I'll take just water." It's your life-giving rule, okay? It's not just water, okay? It's not just a job, okay? It's not just a game, okay? It's not only a loss. Yeah, it's only a loss until you miss the playoffs by one game. Wow. You gotta get those two words out of your vocabulary. Oh, it's only one interview. You'll get another chance. That's so good. And you get this stuff with the kids now, alright? It's just, you have these schools, and I bring this up all the time because a lot of individuals are watching this. They have kids.

• 45:01Tim Grover?

  Our society is teaching individuals incorrectly in this stage. You have schools that have no-cut policies in sports. You have to sign a waiver to say you can only say positive things. Otherwise, you gotta keep quiet. So what are we teaching individuals? You get a trophy for participating, for 16th place. Everyone gets a trophy. And you get the one mother who shows up and says, "Hey, my kid didn't get a trophy." Well, your kid was only here one time, and she's arguing with the coach. Alright, we're gonna give you a trophy. Winning and competing matters. It matters.

• 45:43Tim Grover?

  Thirty people apply for a job, thirty people are not getting the job. One person's getting the job. So if you don't teach competitiveness and how important it is at a young age, when they hit adversity, they don't know what to do with it. They don't know what to do with it because you can't do everything for them all the time. You know, you hear fathers all the time with daughters, and you know, I have them. And they say, "Listen, daddy's little girl," you know? It is daddy's little girl, but you gotta let daddy's little girl and daddy's boy figure stuff out on their own.

• 46:20Ed Mylett?

  Hundred percent.

• 46:20Tim Grover?

  Okay, on their, you protect them, you provide for them, but you gotta let them figure shit out on their own.

• 46:27Ed Mylett?

  Hundred percent. I, I always try to sow that into my kids, competing. Cause I think you're gonna get out, you're gonna compete one way or the other. You're either gonna get competed against, or you're gonna freaking compete.

• 46:34Tim Grover?

  It's so, it's so important, it's so important. With competition, when you compete, you learn to deal with winning, you learn to deal with losing, you learn to deal with adversity. No matter who you are, you could be the richest person in the world, okay? You're gonna, you're gonna be dealing with winning, you're gonna be dealing with losing, and you're gonna be dealing with adversity.

• 46:59Ed Mylett?

  Yep.

• 47:00Tim Grover?

  Alright, and, and guess what? When they bury you six feet under, okay? And they always say they're gonna bury me ten feet under, cause they're gonna make sure I can't get back up. But, somebody else is gonna have to deal with winning, losing, adversity. It never ends. It never ends.

• 47:21Ed Mylett?

  Yeah, and if you think it's gonna end, you're crazy. One of the things I told Tim before the interview, this relentless, and his program, his relentless program as well, I was telling him before the interview, on this topic, we just were, there's so many of you that have children that are at that teenage years, and they're thinking about their sport, or college, or the rest of their life. I so strongly believe, the sooner in life someone begins to learn to think like this, the easier it is to develop those habits. And so, at the end when we promote this, or even Tim's book and his program, really encourage you to get your children, at the right age, involved in this, and learning to think like this earlier in life. Their lives will be so much better earlier, if they learn to think this way, as opposed to the way the world's teaching them to think right now. So, I wanna make sure that I've told you that. In just a few minutes, we're gonna tell you how you can get access to his program.

• 48:05Tim Grover?

  We're getting, we're, you know, I keep saying it, but we're getting too soft. Everyone talks about, you know, nobody moves anymore. We're getting unhealthy, listen, we have access to some of the healthiest foods, all the diets out there, all the knowledge. There's more gyms opening now than ever. Ever before and why is your obesity rate going up? You have the knowledge, you know, you know, hey, if I eat this, this is what's gonna happen. If I eat this, this is not gonna... But people wanna make, people wanna make excuses. You know, all my, you know, I got a slow metabolism rate, I'm big boned and all that. No, you're eating too much. All right, let's stop ma- stop making excuses. All right, there are people out there that do have those conditions.

• 48:46Ed Mylett?

  Sure.

• 48:47Tim Grover?

  Okay, we can't, we overcomplicate, we overcomplicate things. Move more, eat less, equals weight loss.

• 48:56Ed Mylett?

  There you go. Yeah, and I'm pretty sure most people's bones aren't much bigger than other people's bones.

• 49:00Tim Grover?

  They're not, that's just, yeah.

• 49:03Ed Mylett?

  That's what these people say, that's completely nonsense. Well, your bones are not bigger than my bones.

• 49:07Tim Grover?

  Yeah, but it's an excuse. They've heard that, they've heard that somewhere. Yeah, I can't lose, I can't lose the weight because of that. It's the same thing, you know, when you're competing at something. It's not, why was Michael and Kobe who they were? Tom Brady, Dwyane Wade, Wayne Gretzky, Muhammad Ali, Floyd Mayweather, all these guys. Not because of their physical gifts. Yes, that had a lot to do with it. It's up in here. It's up in here and we can all, listen, we're not gonna learn to fight like Floyd. We're not gonna learn to play basketball like Mi- like Michael. We're not gonna be able to do these things, but you can all think that way in whatever you're doing. You can all take that action. You can be, you can be that cleaner in whatever you wanna do.

• 49:52Tim Grover?

  It starts, it starts and ends up here. All right, it's time to recharge this and reboot this.

• 49:59Ed Mylett?

  What is, is there a difference at all? I'm just curious, cause you work with both of them. Just a sports thing, you indulge me. What is the difference between Kobe and Jordan? Was there a difference in the two? Cause there's tons of similarities. Is there a difference in the two?

• 50:11Tim Grover?

  I always say this, Kobe worked out harder, Michael worked out smarter.

• 50:17Ed Mylett?

  Is that right?

• 50:18Tim Grover?

  Yes. With, they both were extremely hard, but Michael was always, Michael was always smart. Kobe was, it was this constant push, push, push, push, and we had to kinda, even when you reeled him in, okay, you'd get a call, you'd get a call at 3 a.m. in the morning, they'd say, what are you doing? It's 3 a.m., I'm sleeping. That's what you should be doing.

• 50:38Ed Mylett?

  Right.

• 50:39Tim Grover?

  Let's go back to the gym.

• 50:40Ed Mylett?

  Really?

• 50:41Tim Grover?

  All right, and I'm like, no, it's really not a good idea. Well, here's the thing.

• 50:46Tim Grover?

  Even if I tell him it's not a good idea, I still gotta go to the gym because he's gonna show up at the gym.

• 50:50Ed Mylett?

  No kidding.

• 50:51Tim Grover?

  Yeah.

• 50:52Ed Mylett?

  He's a freak.

• 50:53Tim Grover?

  He's gonna, he's gonna show up at the gym.

• 50:54Ed Mylett?

  Were they the two hardest workers?

• 50:56Tim Grover?

  Yes. Your most successful individuals, it doesn't happen by accident.

• 51:00Ed Mylett?

  Right.

• 51:01Tim Grover?

  It doesn't, you listen, there's a lot of talented people that succeed at nothing. At absolutely nothing. Now, when you have that individual that's talented, you have that individual that knows how to work hard, alright, and they have the intelligence, okay, and this is key. This is key, because this is what's missing now with individuals. Alright, you have the talent, you have the intelligence, alright, you know how to compete, you don't have the resiliency.

• 51:36Ed Mylett?

  The resiliency.

• 51:37Tim Grover?

  You don't have that. When failure comes kicking, comes kicking your ass.

• 51:42Ed Mylett?

  Yeah.

• 51:43Tim Grover?

  Alright, you, you crumble and you fold.

• 51:45Ed Mylett?

  Yeah.

• 51:46Tim Grover?

  Alright, you crumble, you gotta have that resiliency over and over again. But at some point, that resiliency has gotta turn into something. Alright, you know, people talk about it all the time, "Oh, you build so much character from losing and, you know, from failure and all that." Listen, at this point in my life, I got enough fucking character.

• 52:07Ed Mylett?

  I've had enough losing.

• 52:08Tim Grover?

  I got enough character, alright.

• 52:10Ed Mylett?

  I've learned more from my wins.

• 52:12Tim Grover?

  You always learn more from your wins. You always learn more from your wins. See, here's the thing, you cannot say this, alright, a cleaner never calls himself a cleaner. And you know why a cleaner never calls himself a cleaner? Because he's never satisfied. Another individual can call themselves a cleaner. That statement you just made tells me right now, don't let this go, you are a cleaner. You'll never admit it, your wife will never admit it, okay, but somebody else will say, when they see it, he's a, he's a cleaner.

• 52:45Ed Mylett?

  I appreciate that.

• 52:46Tim Grover?

  But you're never gonna be sat, you're never gonna be satisfied.

• 52:47Ed Mylett?

  It honestly doesn't feel like it, right? It just honestly doesn't.

• 52:50Tim Grover?

  And it never, and it never will. It never will, because guess what? When it does, you're no longer a cleaner, you're a closer.

• 52:55Ed Mylett?

  Right, you've moved backwards, right?

• 52:56Tim Grover?

  You've moved backwards.

• 52:57Ed Mylett?

  You're not willing to go through the next wall.

• 52:58Tim Grover?

  Right. And it happens, you get a lot of individuals that make that stage, they go from closers to cleaners, and they just, it's too intense.

• 53:06Ed Mylett?

  Yeah.

• 53:07Tim Grover?

  It's just.

• 53:08Ed Mylett?

  I watch it all the time, man.

• 53:09Tim Grover?

  It's too intense, and you see them, they see them, you see them go back, okay?

• 53:12Ed Mylett?

  You do, you do.

• 53:13Tim Grover?

  You see them go back, like, listen. You're, you have, you're built a certain way. Okay, you work out to have this physique. I work out to look this way, okay? Your wife, everybody else does.

• 53:27Tim Grover?

  What happens if you stop?

• 53:29Ed Mylett?

  We know.

• 53:30Tim Grover?

  It goes.

• 53:31Ed Mylett?

  You got it.

• 53:32Tim Grover?

  Your body goes back. You don't have those arms. You don't have those shoulders. You don't have those guns. You don't no longer have that waist.

• 53:37Ed Mylett?

  Yep.

• 53:37Tim Grover?

  Your body wants to always convert back to being comfortable.

• 53:42Ed Mylett?

  So true, man.

• 53:42Tim Grover?

  Okay.

• 53:43Ed Mylett?

  So true.

• 53:44Tim Grover?

  And we say this all the time. You gotta get, you have to be comfortable being uncomfortable.

• 53:52Ed Mylett?

  Being uncomfortable. You said something in the book. We'll go through a couple of bullet points. Cause I, you said something about the hard work. I'll just read something to you you said here, cause I just really believe, I believe all of this, but. He said, um, he knew his skills were so finely tuned that he could dominate any situation you're talking about, Jordan. He worked so hard and long that his body and his mind, this is the word, reflexively knew what to do at all times with Michael. Everything became automatic. He repeated those same movements over and over until he didn't have to think about anything. He only had to let those instincts take over. So what I see in like professional business people. Is the more they've repeated these, whether it's their phone call or their script or their clothes, over and over, when pressure hits. They can act reflexively, right?

• 54:36Tim Grover?

  Correct.

• 54:37Ed Mylett?

  And their instincts take over.

• 54:38Tim Grover?

  Yes.

• 54:38Ed Mylett?

  And your average person has not put in that background work. And so when pressure hits, they flinch, they miss, they stutter, they stammer. It's not reflexive to them, right?

• 54:46Tim Grover?

  Correct.

• 54:47Ed Mylett?

  So one of the big differences is their ability to get to, it's an automatic reflexive process through the work, right?

• 54:52Tim Grover?

  Yes. You know what? Your greatest athletes, all right, your greatest business people.

• 54:58Ed Mylett?

  Yeah.

• 54:58Tim Grover?

  All right, your most successful individuals and whatever they do, I'm talking about teenagers, teachers or whatever. Okay? You know what to them thinking is? Thinking is a distraction. Thinking is a distraction. They're so finely tuned. Everything becomes, is no longer a reaction. It's a reflex. So when they're actually thinking about something, they're actually not on their game.

• 55:23Ed Mylett?

  You're right. You're right.

• 55:25Tim Grover?

  Okay, they're not on, they're not on, they're not on their game. If you have to think about this movement, you gotta think about this, you gotta think about what you do. No, when something happens, it's like, but in order to get that state, you know how many years and years of preparation it takes not to, not to be able to think? And you hear this about all the time in athletes or kids, "Just go up to the plate. Don't think. Just swing the bat." Okay, just shoot the ball. No, it doesn't work like that. That's years and years.

• 55:54Ed Mylett?

  That only works if you've had 25,000 hours of the work in, right?

• 55:57Tim Grover?

  Exactly.

• 55:58Ed Mylett?

  For those of you that are getting into a business, or you're in a business, you're already good, you can't work enough. You can't get so good at your craft. The more and more reps you do, the more reflexes of something becomes under pressure. And the more you train people over and over and over again, so that when they're under pressure, they react reflexively too. That's how you build a team, right?

• 56:14Tim Grover?

  Yeah, it's just like, alright, I'm gonna give a little example here. I don't know how long we've been going for. Everyone's driven in a car. I mean, you got a passenger next, you got a passenger next to you. So let's say you're driving, okay, and you have a family member sitting next to you. And all of a sudden, you hit the brakes. What's the first thing you do? Reach over and protect the person next to you.

• 56:34Ed Mylett?

  Yeah.

• 56:35Tim Grover?

  You don't think about it?

• 56:36Ed Mylett?

  Yep.

• 56:37Tim Grover?

  That's what cleaners do.

• 56:38Ed Mylett?

  That's cleaner, in business and in anything they do.

• 56:41Tim Grover?

  Exactly. What's a closer's gonna do? A closer's gonna hit the brake, and then he's gonna look over to the person. "Are you okay?"

• 56:46Ed Mylett?

  Yes.

• 56:48Tim Grover?

  They already know they're gonna be okay. I gotta make sure everybody else is okay.

• 56:52Ed Mylett?

  Oh, that's awesome.

• 56:52Tim Grover?

  I gotta take care, I gotta take care of that person.

• 56:54Ed Mylett?

  How good was that? That was good. Alright, a couple of things real quick, real quick. I just wanna go through these last few things. You said you're a cleaner when... You get into the zone, you shut out everything else, and you can control the uncontrollable. And you told the story about Jordan and Derek Martin. You know that story, can you tell that real quick?

• 57:13Tim Grover?

  Sure, the zone is about clarity. That's the one thing, it's about clarity, it's about being able to block all the distractions out. So we're in Vancouver, and Vancouver no longer has an NBA franchise. And it's, Michael's a little tired, and Derek, and we're down, I think the Bulls are down like 12 or 18 points or something like that with not that much time left. And Derek Martin starts to talk trash to Michael. And all of a sudden, you could just see, Michael just look at him, and he said, "Let a sleeping dog lie." And then, literally, in the next minute and a half, Michael just goes on this tear and scores like 18 points, they end up winning the game, and it's over with.

• 57:57Tim Grover?

  And Derek Martin literally got cut the next day.

• 58:01Ed Mylett?

  Is that right?

• 58:02Tim Grover?

  Yeah, he got cut, he got cut, he got away from the team the next day. A cleaner doesn't need any more fuel from the outside. They don't need any more fuel, alright? And then what happens is, first of all, they talk so much trash to themselves to motivate themselves, they don't need somebody else to pour, you know, it's like, it's like when you, when you do a barbecue, okay? You put lighter fluid, you get a certain amount of flame. You put gasoline on it, you're gonna get a much bigger flame. Alright, so now you got an individual, Michael, whose flame is already lit. Alright, and then you got somebody else that comes in and pours gasoline on it.

• 58:47Tim Grover?

  What are you gonna, the end result is not gonna be good for the competition.

• 58:50Ed Mylett?

  It's not pretty for the other guy. You said the other thing along those lines, you said cleaners make decisions, not suggestions. And then you talked about Kobe giving out numbers. That's awesome.

• 59:00Tim Grover?

  You know what, everybody wants to, people love to make suggestions. You know why they love to make suggestions? Because if you make a decision, you gotta answer the hard questions. Nobody wants to answer the hard questions. It's easy, oh, it's just a suggestion, and it's easy to pawn it off on somebody. It's easy to pawn it off on somebody, on somebody else. You know, Kobe said, hey, there's two examples of this. One, I'll start, you guys are gonna be way too young to, but there was a boxer named Michael Spinks, way, way back in the, he was, he was a heavyweight champion.

• 59:29Ed Mylett?

  Fought Mike Tyson.

• 59:30Tim Grover?

  Yeah, fought Mike Tyson, and they asked him, this was on an interview, I think it was, it was on one of the late night TV shows. I said, Michael, what do you do for a living? His answer, I knock motherfuckers out.

• 59:46Tim Grover?

  That's what I do for a living, okay? That, that's what he does. Kobe, what do you do for a living? I give people numbers. Numbers? Yeah, I gave that team 81, I gave him 50, I gave him 62, I gave this person 45.

• 1:00:01Ed Mylett?

  Love that.

• 1:00:02Tim Grover?

  People are, hey, he doesn't pass the ball, that's not my job. My job is to score.

• 1:00:09Ed Mylett?

  Give out numbers.

• 1:00:10Tim Grover?

  Is to give out numbers. If I wanted to get assists, I could do that. That's not my main thing. I give out numbers.

• 1:00:19Ed Mylett?

  I love that. And you said also that these guys, I just love that, along those same lines, you said cleaners would rather be feared than liked.

• 1:00:26Tim Grover?

  We worry too much about being liked, about what everybody else thinks about us. Now, this is about, I'm talking about being competitive, I'm talking about in competition. You walk into a place, and you know, you got that little fear factor going on, it makes everybody, it makes everybody nervous. You go into a business office, and you're repping, you're repping a product, alright? Whether you're selling insurance, whatever it may be, uh, whatever it may be, alright? You walk into an office, and you see, you just give out, you just gave a presentation to the individual, and you're walking out the office, and there's a competitor sitting there, and he sees you leaving, and that competitor goes, I got no chance. They got a better product, they're more well-prepared.

• 1:01:10Tim Grover?

  That's where I talk about being feared, about being feared and like, people worry too much about being like, this isn't Facebook, this isn't social media, this isn't about trying to get the thumbs up. This isn't about trying to see how many likes you get, that's not how life works, alright? Those are not your, those are not your friends. Actually, I saw, I'm going back to your piece, I saw a video and I did, you didn't explain what it was, but I think last year you had some kind of health issue.

• 1:01:40Ed Mylett?

  I did, yeah.

• 1:01:40Tim Grover?

  Okay? And it didn't get into what it was and you, you went into the whole thing, you find out who, what people are really with you and what people are really not.

• 1:01:48Ed Mylett?

  You do, big time.

• 1:01:49Tim Grover?

  Okay?

• 1:01:50Ed Mylett?

  Big time, yeah, you do figure that.

• 1:01:51Tim Grover?

  You do, you do, you do figure that, you do figure it out, you do figure it out quickly, alright?

• 1:01:57Ed Mylett?

  Yeah, you figured out a lot, I, I'll give you one more thing and then I want to get people to get access to your stuff, but I thought this was just big because it would surprise me the way you said it, but you said, cleaners don't recognize failure. What did you mean when you said, when you said that, that they don't recognize failure?

• 1:02:12Tim Grover?

  Because there's always, you know, you don't recognize failure because there's always more than one way to get what you want, just because you've, just because you've, first of all, a cleaner never thinks of it as failure.

• 1:02:25Ed Mylett?

  Yeah, okay.

• 1:02:26Tim Grover?

  Everyone else may think of it as, as failure, but a cleaner never thinks about it as failure. Just because you didn't close this contract this month or this year, you didn't get, you didn't get, you didn't get this job, what can I do to make sure this doesn't happen again? How can I make my, how can I make myself better? If I make myself better, I will make myself more valuable to this individual where they cannot no longer say, they can no longer say no. You know, when I talk about when you're in a job situ, when you're in a job situation and you're in a field of selling or whatever, whatever it may be, I always say this, the word no. All that means is a start of a different conversation.

• 1:03:11Ed Mylett?

  A different way to get there.

• 1:03:12Tim Grover?

  Different way to get there. You can get that end, you can get that end result. Even when you call up and you say, "Listen, I'm not interested in you. I'm not interested in your product at this moment." You have to remember that. You go in next time, you can't go in. Now, when you go in and you think of it as where a person walks out, they think, "Man, I'm not going back to that person." The other individual that goes in that didn't get that deal, they've studied the surroundings, okay? They look at the person's desk. They see what kind of clothes he or she was wearing. They look to see if they have kids. They look to see what kind of coffee they were drinking. Or, you know, what else is going on? So, when they go back in, they said, "What do I need to do this time?"

• 1:03:56Tim Grover?

  All right, so they'll walk in with something that may, it could be the simplest thing, okay? You walk into a meeting, "Hey, I stopped off to get a cup of coffee." I know they brought, now all of a sudden, this person actually took a time. You know, "I noticed a picture, your kid, your son was in a baseball uniform. How's he doing?" And people say, "You know what? This person is actually taking an interest..."

• 1:04:20Ed Mylett?

  You're right.

• 1:04:22Tim Grover?

  "...in me, that they're not just here to, they're just not here to sell, they're here to sell a product." And they remember those little things.

• 1:04:29Ed Mylett?

  100% right. The big thing you said is most people just stop after 1.

• 1:04:32Tim Grover?

  They just stop after 1.

• 1:04:33Ed Mylett?

  Imagine if you'd have stopped after the first time you were supposed to interview with the Bulls. We wouldn't be sitting here right now.

• 1:04:37Tim Grover?

  Yeah, exactly.

• 1:04:39Ed Mylett?

  I mean, imagine that. I mean, you take it all the way back, just like, your life's so, brother, you're amazing. You don't ever talk about yourself, because you've always been in these, you've been the guy who's been supporting these cleaners. But this whole time, you know, you were raised by a cleaner. I get asked all the time, first off, to do this show in the first place, I asked all of you in social media land, "Who were the guests that you wanted?" And I got 10 names. Five kept coming up over and over again. This gentleman was on that list, and he's here to help you. And so, because he's been here today, Tim, tell them a little bit about it. They can get access to your relentless program. They go to timgrover.com, correct?

• 1:05:12Tim Grover?

  Right, correct.

• 1:05:13Ed Mylett?

  And tell them a little bit about this program.

• 1:05:15Tim Grover?

  Well, this program, it's me wherever you go. 24 hours, 7 days a week. Okay, so it's a video training program, virtual reality. On your phone, on your laptop, on your computer, there's over 50 videos, over three and a half hours worth of content. I talk about stuff that other people don't want to talk about. Alright, it's stuff that you need to hear. It may be not stuff you want to hear, but it's stuff that you need to hear. It's why you keep hitting the same roadblocks over and over again. Why you're not succeeding, why you're having such a hard time letting go. You know, it's so easy. We all want to keep things in, alright. It's so easy to kind of hold on to stuff.

• 1:05:59Tim Grover?

  Example, we all have clothes in the closet we're never gonna wear again, no chance of fitting in it again. But you get individuals that don't want to throw out that suit because it's a one-name brand suit that they have. It's so hard to let go. We want to teach you how to let go of those fears, let go of those individuals that are holding you back. Let you start thinking. Everyone tells you, "Listen, you know, you gotta compete, you gotta work harder." You know, but this program teaches you how to compete, how to work harder. I've done the homework for you, but you gotta open your mind. You gotta open your mind up to it. If you open up your mind to it, it will change your life.

• 1:06:43Tim Grover?

  It's completely different than any other program out there. It's not a training program, it's not a physical training program. It's a mental training program. And because of your gratitude, your hospitality, for anybody who's watching this at any time. Normally this program sells for $12.97, alright. If you use the code, um, max out. Max out. If you use the code, max out, you get it for $4.99. Oh wow. For $4.99.

• 1:07:23Tim Grover?

  It's a great investment in yourself. If it's not an investment in yourself, get it for somebody else, alright. Trust me. People talk about the glass half-full, half-empty. All right? If you like what's in the glass, add more to it. But most people don't like what's in their glass right now. This is your chance to pour it out, start all over again, and do something for yourself. The more you do for yourself, the more you can do for others. All right? Sometimes you have to be... In order to take care of others, you gotta be a little selfish on yourself. You really do. All right? But again, this is not a rah-rah program. This isn't about giving high-fives and getting hugs

• 1:08:08Tim Grover?

  and making you... And make... And you know, you're gonna make... It's gonna make you feel good. It's going to hit you in places that you haven't been hit before in a long time. It's... Hey, I will tell you, it's not for everybody, but it should be.

• 1:08:23Ed Mylett?

  It should be. And I get asked all the time, you know, all the messages you all send me or email me about, "How do I do this? How do I think through this? What strategy should I change there?" The overall answer I would give you after reading this and getting to know Tim now too, is you need to think like a cleaner. And if you were thinking like a cleaner, most of these things would answer themselves. And so, I can't emphasize enough, you gotta go to timgrover.com and the purchase of the Relentless program, use the code name MAXOUT, you get a 60% discount. And this is something you're making an investment in yourself. So I want to say it again, timgrover.com, the Relentless program, and use the code MAXOUT. It's got my full endorsement. It's got... I'm telling you right now that if you were thinking more like a cleaner, most of these questions that you send me and ask me would be answering themselves for you in your life. And like Tim said earlier,

• 1:09:08Ed Mylett?

  make that investment in yourself. I was reading something about this guy. He won't say it about himself, because it isn't about him. It's not about me. It is about you. But I also want you to know the caliber of person teaching this to you. And in your book, you actually said, "When a cooler speaks, you have doubts." Right? "When a closer speaks, you listen. But when a cleaner speaks, you believe." And I believe. When I listen to him, I believe. In fact, I know. I know from his background. I know from his experience. I know from people that know both he and I, that fully endorse him. So he won't say these things about himself. I'm gonna tell you. And so again, my strongest endorsement, my recommendation, give yourself the gift of

• 1:09:48Ed Mylett?

  changing your dad gum life right now. Go to timgrover.com, get the relentless program, and use the code MAXOUT. Let's get this thing rolling, okay? I want you to do that right now. Take the time, stop the video, and do it right now. Thank you for being here, brother.

• 1:10:01Tim Grover?

  Thank you, my pleasure. It was a pleasure. Thank you so much.

• 1:10:03Ed Mylett?

  Enjoyed it so much. Max out, everybody. God bless you.

• 1:10:08Speaker 03

  Don't be fooled by imposters. Listen to the guy who really did it. Ed Mylett at edmylett.com.