The Money Expert: How To Become RECESSION-PROOF Amidst Chaos and Uncertainty

Get your seat for Dean & Tony Robbins’s Event: Thrive in 2025Leave an Amazon Review for my New York Times Bestselling book, Make Money Easy! In the face of economic uncertainty, real estate mogul and entrepreneur Dean Graziosi reveals how internal work trumps external tactics when building a recession-proof future. Having navigated multiple economic downturns over his 40-year business career, Dean shares a surprising truth – most Fortune 500 companies were started during recessions when others sat paralyzed by fear. Through raw stories of his challenging childhood with an abusive father and his journey to financial freedom, Dean explains why money is like oxygen: when you lack it, it consumes your thoughts. But once you secure it, you must face the deeper work of healing. His vulnerable admission that he initially thought his pain was the source of his drive offers a powerful lesson for anyone using past trauma as fuel for success. Dean’s book Millionaire Success HabitsDean’s book The Underdog Advantage - Rewrite Your Future By Turning Your Disadvantages Into Your SuperpowersDean’s book Be a Real Estate Millionaire: How to Build Wealth for a Lifetime in an Uncertain EconomyIn this episode you will learn:Why most Fortune 500 companies were started during economic downturns, and how to use others' hesitation as your competitive advantageHow to develop "hunger" that remains unaffected by external economic conditions or media negativityWhy money is like oxygen - when you lack it, it dominates your thinking and prevents you from living your full potentialThe powerful four-part pyramid framework for achieving goalsHow to use pain as temporary motivation while building a more sustainable "compelling future" that pulls you forwardFor more information go to https://www.lewishowes.com/1766For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Dave Ramsey – greatness.lnk.to/1758SCAnthony O'Neal – greatness.lnk.to/1738SCAlex Hormozi – greatness.lnk.to/1723SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  How do we build true freedom when there's so much uncertainty happening in our lives or in the world? And I think that's what we're all looking for is that feeling of peace, abundance, and freedom in our lives. And a lot of times, we want it externally. We want to feel like we have the options, the opportunities, the abilities to actually go create what we want, to create a life that we want, to have the things we want, to be in the relationships we want. We're looking for the external environment to be a certain way for us to feel something on the inside. But a lot of the times, we need to figure out how to feel that way first. How do we feel expansive, abundant, peaceful?

• 0:44Lewis Howes?

  How do we feel free so that we can truly create wealth and have financial freedom, no matter what is happening in the external world? And I think that's a lot of what I've been researching and diving into my own personal experience about how to create that, specifically from the latest book that I wrote, Make Money Easy, which is all about healing that relationship with money. And in this episode, you have a great opportunity today because my good friend Dean Graziosi is on, and he emphasizes that true wealth isn't just financial. It's having the freedom to heal your past wounds, become the person you're meant to be, and serve others from a place of abundance. He's also going to share why having hunger is critical in uncertain times and how to

• 1:29Lewis Howes?

  maintain it without letting it come from a place of pain. And he's also going to be sharing a powerful four-step process for setting and achieving goals that actually move the needle in your life. And listen, there are some uncertain times that are going to be happening in the next year. It might be in three to six months, it might be in 12 or 18 months. But things are shifting in the economy, things are shifting in the world, and I want you to be prepared. I went on a trip with Dean Graziosi and Tony Robbins six years ago to Fiji and had a powerful experience, a mastermind experience with both Tony Robbins and Dean Graziosi, where they shared

• 2:10Lewis Howes?

  Heard some of these things about how to be prepared in life and business around your finances. When tough times are coming and they might be coming soon and whether they're coming now or in the future. Eventually they're going to come, just like they did during COVID and I want you to be prepared. And Dean and Tony also have a brand new free live virtual event. That is all about the plan to create the business and life that you love in a chaotic world. They've got a bunch of special guests, some of my friends are going to be there speaking. And I want you to sign up for it. It's completely free. It's a virtual event. And if you go to lewishouse.com/thrive, you can get your free ticket to this virtual event.

• 2:55Lewis Howes?

  And if you know that you're meant for more in your life, you're in a career that doesn't serve you. And you know, there's something else out there, then this is for you. And if you have that entrepreneurial fire, if you've got like, I've always wanted to launch a business or start something on the side and make some extra cash, then this is something for you. And if you already own a business and you're looking to really thrive and excel and get ahead. This is going to teach you all those skills and tools that you need to start expanding your opportunity to earn and create more. Whether it's building a side hustle as a creator or launching and scaling your current business. This is what it's all about. And if you go to lewishouse.com/thrive right now and opt in.

• 3:38Lewis Howes?

  You'll get your registration for free to this virtual event. So make sure you check it out. Again, it's lewishouse.com/thrive. And what you're going to hear in this episode are some incredible nuggets. We had Dean on about a year and a half ago and this episode blew up. And this one I think is even better. So I hope you enjoy this one. I hope you take lots of notes. And without further ado, let's dive into this episode with the one and only Dean Graziosi. Welcome back everyone to the School of Greatness. Very excited about our guest. We have my good friend Dean Graziosi in the house.

• 4:12Dean Graziosi?

  Good to be here with you.

• 4:14Lewis Howes?

  I'm so glad that you're back. The last episode we had you on has continued to take off for people because we talked about money, but money in a different way, our internal beliefs around money. And there's something I've been wanting to ask you because both of us grew up very dyslexic and struggled in school. And the reason I created the School of Greatness was to learn the skills that school did not teach you.

• 4:38Dean Graziosi?

  Yeah.

• 4:39Lewis Howes?

  That we had to learn through mistakes as our adult life. With everything happening in the world right now, with the potential recession coming, with all the tariffs, with inflation, with the stock market crashing or just being so volatile, how can we start to learn tactically to recession-proof our future? Like the tactical stuff, but also how can we on the inside believe that we're worthy of receiving more, even if we make the tactical moves based on what's about to happen over the next 12 to 24 months?

• 5:11Dean Graziosi?

  Really great question. It is so awesome to be here with you again. So you said, what I love about the question, because you've been doing this for so long and you understand both sides, that one doesn't work without the other, meaning the outside doesn't work without the inside. I could give the most tactical thing in the world to thrive in a down economy, but if the inside is insecure, if the inside, you know, your confidence goes down, you're playing a little scared, then you don't make the moves in the first place and it's self fulfilling. I tried that, it didn't work, but you really didn't go all in. You know, if you Google it, you probably know this, that Fortune 500 companies, did you know the majority of them were started in a down economy?

• 5:48Lewis Howes?

  Really?

• 5:49Dean Graziosi?

  Or in a recession.

• 5:50Lewis Howes?

  Wow.

• 5:51Dean Graziosi?

  And I try to really, I thought through what that is. This is, I've been thinking through a lot of this because I've been in business long enough to be, this is my third time in possibly a recession, right? Or possibly a shifting economy.

• 6:02Dean Graziosi?

  And why is that? And first off, I believe, one is when things, when you have a little bit of insecurity, if you have a little bit of imposter syndrome, which I call it today, is a little bit of doubt, that gets magnified by the outside world. True, right? You watch the news and say, "The dollar could disappear. Tariffs are going to ruin the world. Inflation is going to go through the roof." Right? All the things you hear, if you already have some insecurities, then what do you do? You back up into the goal and go, "I should just protect what I have." Right? You played sports your whole life. Can you win games if you're just playing goalie? No. Now, you gotta score, too, right? So if that's the case, then we have to identify... What I should say is, I think those companies did well is because most people sit on their hands. That's what I wanted to say.

• 6:46Dean Graziosi?

  Because the insecurity's hit and you go, "Probably not the time to start my own thing. Probably not the time to hire that COO. Probably not the time to start my coaching business or really... No, not now." But those that have the hunger or the passion, and we could talk about that, to actually move forward when everybody is silent, I think that gives you a competitive edge. Now, I hope the world doesn't go into a recession. I'm not saying it is, but it is definitely... I mean, I remember talking to you during COVID and said, "These are uncertain times." I think they're way more uncertain now than they were during COVID. So I think a couple of ingredients, and I don't want to oversimplify it, Lewis, by just saying hunger, but you've been around so many successful people in your life. You wrote some amazing books.

• 7:31Dean Graziosi?

  I love this book, by the way. I promoted it like crazy to our family because it's such a good book and people need to hear it. But when you're around successful people, I don't think... I never discovered anything completely unique about them, right? They're just like you and I, just like everybody listening. But if you ask... If you look at a couple ingredients, that's a through line, at least for me, and you've interviewed way more people, successful people than me, one of them is a depth of hunger that the outside world does not affect their inside game. Do they still get scared? Do they still doubt themselves? Do they still... Like I always talk about, what do you do in the invisible? In the invisible, they're still probably freaking out. They still probably got butterflies. But when it's time to play the game, when they put on the jersey and it says "time to get in",

• 8:16Dean Graziosi?

  they play with a sense of hunger, like someone's gonna take it away from them.

• 8:19Lewis Howes?

  Yeah.

• 8:20Dean Graziosi?

  Right? And it's just a common thread. So I think whatever it takes to find another level of hunger in a shifting economy, you could call it a bigger why, a bigger purpose, a bigger reason, it's your family, you wanna protect them. Whatever it takes to get the momentum moving when most people are sitting on your hands, I actually think you have an unfair advantage.

• 8:37Lewis Howes?

  Yeah.

• 8:37Dean Graziosi?

  And we definitely weren't taught hunger in school. I love that you created this school of greatness. Yeah, I mean, I still think of Ms. Thompson in 7th grade telling me, "Just sound it out, are you dumb?" Like, sounding out doesn't work, right? And I didn't mean to digress on that, but I love what you do, it brings so much value to the world. So if I was gonna say, number one is, how do you find another level of hunger? No matter what, no matter what that is. And the second part that I don't think we were taught in school, since you used that reference, the school of greatness, is to model proven practices. Right? We read books, we watch stuff, but when we go to do our own thing, sometimes I believe, we feel it's so unique,

• 9:20Dean Graziosi?

  my vision, my dreams, my goals are so unique, I have to go figure it out. Man, we have access to everybody. Somebody's already figured it out. And I think that is one of the big secrets. It's like obsessively search and find somebody who's already done what it is you wanna do. Mentor with them, go work for free, read their book. Read their book, listen to their podcast, do whatever you can, because you're just getting the shortcuts to go further, faster, because they've already found out where the holes are and you can avoid them.

• 9:51Lewis Howes?

  Yeah. I mean, during this time, it just seems like a lot of people feel so in fear because maybe they're already in debt and they feel like, "How can I even get out of this debt when I'm not making the money I want?"

• 10:04Dean Graziosi?

  Yeah.

• 10:05Lewis Howes?

  Or I'm uncertain of where the money will come in the future. The last time you were on, you talked about how, you know, money is like oxygen. You kind of explained, there's a metaphor around that. I'm curious if you could explain that again. Why is money like oxygen for people? And when you don't have it, it almost feels like you're choking.

• 10:21Dean Graziosi?

  You know, that was the first time I ever shared that publicly and I got so many comments on that. And it's worth repeating. Is... Us sitting in this room, because there's abundance of oxygen, not once did you and I think about the oxygen in this room. Or say, "I'm grateful for the oxygen. I'm glad there's a lot. It's always there." So if we don't have to think about it, then you and I can think about this podcast. How do we impact this incredible audience of yours? How do we make sure we deliver everything we can to help them go further faster? And all those things we're doing, that's what we're thinking about, right? But if somebody had a switch and they shut off all the oxygen in this room, and started getting tight, I was like, "Ooh." You couldn't think about us, our friendship. You couldn't think about us delivering value,

• 11:02Dean Graziosi?

  because all you would think about is the oxygen in this room, if there was lack of it. And I realized that watching my parents, they had lack of money. So when the lack of money came in, they couldn't live into who they were meant to be. My dad couldn't come to my baseball or football games, or any of those things like that. He didn't find a way, because money was so important. It was, "How do I make the next dollar to stay alive, to survive?" Therefore, he was choked by the oxygen, by the money. And he didn't even realize that his whole life was kind of wrapped around that. And so, not that that gave the answer on how to get more of it, but if money is bugging you, it just means that not enough is coming in, or you're spending too much.

• 11:44Lewis Howes?

  Right, right.

• 11:45Dean Graziosi?

  But the fact of the matter is, it does occupy your brain more than ever. And now that I said that, think about it. How often is money a decision? Should we go on that trip? I don't know. Should we finally start our own thing? I don't know, right? "Honey, I want to follow my dreams. I want to start that business." I've been drawing crayons on our kids', you know, paper forever, of what this logo looks like for my business. Can I do it? What about the money, right? And when you don't realize it, it compresses so much of your decisions, then I just, for me, that I want to fight as hard as I can to get money out of the way. Right now, let's talk about some ways, if you want, for how to do that, how to start a business, how to scale. But there's one thing, I think, I may have shared this last time, but I think it was profound. So many people ask me about success.

• 12:30Dean Graziosi?

  Like, what was the biggest byproduct of success? Like, I get to do cool things with really cool people, right? McConaughey, Matthew McConaughey and I did cool stuff. And I, like, so many cool things. And I get invited to things I never would have dreamed of, even though I say no to most of them. I'd rather be my wife and kids. But I don't think I had the same answer as most people when it comes to money. When I got money out of the way, when it wasn't choking me, and it doesn't happen overnight, and there's no magical money machines, and you don't get rich easy. All the cliches are true, but worth it. But when money got out of the way, and I had no excuse of what I was running away from anymore.

• 13:06Lewis Howes?

  What were you running away from?

• 13:08Dean Graziosi?

  Some abuse as a child. Being really dyslexic. I mean, my dad, and I love him to death, he's still alive. He was the youngest of 12, was physically abused really bad. Never got help, old-school Italian guy from the East Coast. Rugged, but because he got taken such advantage of, he always felt people were taking advantage of him. He fought everybody. So my sister, who's four years older than me, hasn't talked to him in 20 years. His ex-wives don't talk to him. His brothers and sisters didn't talk to him. And when his parents died, they weren't talking to him. Right? So, and he was a little crazy. At 12 years old, I had a bleeding ulcer because I was so stressed about what this guy would do.

• 13:49Lewis Howes?

  Oh, man.

• 13:49Dean Graziosi?

  No, poor me, I wouldn't change a bit of it. But the whole point is, all I did when I got older is, I gotta be successful so I can make my own decisions, make my own choices. I don't have to listen to this guy. I don't have to move so many times because you got married, divorced, married, divorced. Couldn't afford to be in this house, couldn't afford to be that one. Move, move, move. I'm like, I'm gonna get successful, and I'm just gonna go. I don't need anybody, I don't need counseling, I just need to go. And I went hard. Like, nothing in my way, but, right?

• 14:15Lewis Howes?

  You made a lot of money.

• 14:16Dean Graziosi?

  I made a lot of money. And then finally, I made enough money where I wasn't worried about money. I wasn't worried about my future. And guess what? I was still that kid with all the crap that I never faced. So, long way of saying...

• 14:29Lewis Howes?

  You can't run away from your pain forever.

• 14:31Dean Graziosi?

  No.

• 14:32Lewis Howes?

  It's always, it's sometimes gonna catch up to you.

• 14:34Dean Graziosi?

  Right, it was this thing that I was running away from. So when people say, "What did money do?" It made me stop and look in the mirror and go, "Hey, that insecure kid with those issues, gotta work on you, bro."

• 14:45Lewis Howes?

  Because money didn't resolve those problems.

• 14:47Dean Graziosi?

  It didn't. And the thing is, lack of it just made me wanna make it so I could breathe. I could breathe, but guess what when I breathe, all that crap was there and I had to face it. So, the fact of the matter is, I probably went through a divorce because of it, all those pieces, right? But I became a better human being because when money was out of the way and I could breathe, I could focus on the things of, hey, let me forgive my father totally. Let me heal that little boy inside of me. Let me become the man that if I get married again, I'm the man my wife can be proud of, my kids can be proud of. If I'm your friend, I want to be a friend that you know, God forbid, something was wrong, 3 o'clock in the morning, something was wrong, if I called Dean, his ass would be there, right there. Like, once money was out of the way, I got to become just a better version of me. I'm far from perfect, but that's the biggest byproduct.

• 15:32Dean Graziosi?

  It's not the plane, the house, the cars, it's... I got to spend the time working on me, and when I look, I'll end it here, but my dad never took that time, because he was always chasing money. So, for me, we could talk about how to do things to make more money, but sometimes what we really need is leverage. We just need leverage, we need something stronger. What'd they say, with enough pullies you can lift the world, right? With the right leverage, you can lift the world? If you have enough leverage in your life, if you're like, I can't be like my parents, I got to get money out of the way so I can live into my full potential, all of a sudden, sometimes that just raises your level of resourcefulness, right? It's like, I need to do this so I can be a better man. I need to do this so I can be a better woman, a better mom, a better spouse, a better daughter.

• 16:17Dean Graziosi?

  And I don't want to make it all about the mindset, but most people quit because they don't believe in themselves. Couple failures, they go back and retreat. But if your deep enough reason to keep moving forward is there, you'll try another corner, and you'll try around the next corner, and you'll get up after the last failure. You might curse like crazy and quiet, but from the outside world, you're still playing the game.

• 16:41Lewis Howes?

  This is interesting now, because you were chasing money, or you were putting your attention on money because you didn't have it and you wanted to breathe and get space from your parent, or be independent, or have your own resourcefulness and not rely on anyone else. So you became really good at focusing on how to make money, build a business, and you made it, but there was still pain and trauma that you had to face.

• 17:01Dean Graziosi?

  True.

• 17:02Lewis Howes?

  If you would have faced the pain and trauma first... First off, would you rather, would you rather face the pain and trauma first, then create wealth and build financial abundance from a more healed journey, rather than a hurt journey?

• 17:20Dean Graziosi?

  You're so good, Louis. Honestly, I mean this. Like, I love, I love sitting down with you. Even when we're just sitting down after, after me playing a game of basketball with you, I feel like, I feel like you're four foot two playing this guy in basketball.

• 17:31Lewis Howes?

  What would, what would life look like?

• 17:32Dean Graziosi?

  Here's what I'm telling you.

• 17:33Lewis Howes?

  Because you spent probably 20 years chasing, making the money until you had to face yourself.

• 17:37Dean Graziosi?

  Do you want to know the truth? I've never, I've never been asked that question. It's so good. Part of me didn't think I should heal it because I thought the pain was the reason I was successful.

• 17:46Lewis Howes?

  That hunger came from the pain?

• 17:48Dean Graziosi?

  Yes. And I'm like, if I fix this, I might get soft.

• 17:51Lewis Howes?

  That's what I'm saying.

• 17:52Dean Graziosi?

  I thought that for years, and since I fixed it, I'm hungrier now than ever.

• 17:55Lewis Howes?

  Interesting.

• 17:56Dean Graziosi?

  I'm hungrier now. So if someone said, never been asked this, if, if someone said, would you have rather healed first, like you just asked? Yes, I would have. But I would have kept it in the vault.

• 18:10Lewis Howes?

  The hunger or the pain?

• 18:12Dean Graziosi?

  The pain.

• 18:12Lewis Howes?

  Wow.

• 18:13Dean Graziosi?

  I would have kept enough, just being honest, to visit the dark side. Like, when, when you're going, like, you know, cars, if you know about cars, they have nitrous oxide. You ever see it in like, in the movies, they hit the nitrous, the car goes fast? But if you hold the nitrous oxide button the whole time, you know, the motor blows up. You only can do it in second spurts. Makes the car go fast. Sometimes you, I would, I would dip, because I still do it today. There are certain things, you're still being Tony's partner, like, people say, when you get successful, problems go away. No, you just get better at handling bigger problems. Stuff still goes sideways. You've still gotta go in and find a next level hunger, right? If it's hard enough, I will dip into the dark side of, what if I end up being the dad like my dad was? Like, I'll still do whatever, and then,

• 18:58Dean Graziosi?

  it's the nitrous oxide button to move him forward. So, I would have healed it, and I would have kept it as a tool. For all you amazing therapists and coaches out there, you're probably like, that is completely wrong. So, I'm just saying, my personal experience.

• 19:11Lewis Howes?

  Yeah, because you said, you know, one of the keys that people need during these uncertain times is hunger. But if you're hungry from a wound because you're starving, instead of, oh, actually, now you have money, you have the home, you have the things to keep you safe and comfortable. You don't need more things to, to survive. You're thriving.

• 19:35Lewis Howes?

  Physically, with your needs met. But how do we create hunger out of something greater than just pain?

• 19:43Dean Graziosi?

  We all move because we're moving away from pain or moving towards pleasure. Right? You've talked about in the show a million times, right? You've written about it. You live it. My belief was that I needed that pain to run away from to be successful.

• 19:57Lewis Howes?

  Yes.

• 19:58Dean Graziosi?

  But if I had the chance now, I'd go back and work on me sooner.

• 20:01Lewis Howes?

  Mm-hmm.

• 20:02Dean Graziosi?

  And my driver would have been the compelling future. I would have made it just as strong. Imagine if I could, you know, I've fed tens of millions of people. I get to build schools in Africa. I get to make sure I retired my parents. I make sure my family is safe. I get to employ hundreds of people. I get to do fun stuff. When the fires were here in California, Tony calls me out of the blue and said, "A lot of people with money, a lot of people don't, they can't afford Airbnb's. Should we put up a million bucks real quick and get some Airbnb's?" Instead, "Oh, wire my money right now." Right? I get to do these things in the invisible. I didn't put that in a press release. Probably the first time I ever shared it, right? I get to do all these cool things now. Because now it's a compelling future. I want to help more people. I want to serve more. I want others to see that they don't have to,

• 20:47Dean Graziosi?

  they can live into who they're meant to be, not who they're settling to be, that they can move forward. And the people that just need a meal, I can help. And some people who need a word of advice, I can help. And some people, part of our programs, we can help. So I've found a way where my hunger is no less strong today on a compelling future. So what I'd say is, if you need to dip your toe into the painful stuff, use it just to get the rocket off the ground.

• 21:11Lewis Howes?

  Push the button a little bit.

• 21:12Dean Graziosi?

  Push the button, but don't hold the button. And then feel like, hey, that happened to me, but how can I use that?

• 21:18Lewis Howes?

  Yes.

• 21:19Dean Graziosi?

  Be the thing to create a better human being.

• 21:23Lewis Howes?

  Now, how can you think of a compelling future when you're so stuck in pain? And you've got, you know, your hands trapped around your throat or it feels like the dead hands are around your throat because you don't have any money and you're struggling in the current economic situation? How can you even dream of a possibility so far in the future or a year in the future of what you want to step into? When you're living in day by day, emotional stress, financial stress, and you don't have the time to address the past pain? Your parents are on you. You don't have the time to go sit down for counseling. You don't have the energy to have those courageous conversations, create boundaries.

• 22:00Dean Graziosi?

  Such a great, honestly, love this question as well.

• 22:05Dean Graziosi?

  We can't live a happy today unless we have a compelling tomorrow. Right? And again, everything I'm sharing today is just being a reminder. You guys have all heard this, but maybe just hear it through my frame. You know, we have a generation right now that is on more antidepressants than any other generation, more suicide than any other generation, more loss of hope than any other generation, right? Some half a millennials and Z. And I believe I've had these long conversations with Tony about this, like, how do we do our part to help lift people up? Not criticizing, not blaming, but how do we lift people up? And the conversation we had, and then make sure you reel me back into the conversation if I missed a question.

• 22:50Dean Graziosi?

  But when you have a whole generation where the media is so divided and so bad, and this is not being political, but whether the world is going to end because of the environment or not, right? Are we sick because of vaccines or not? Are tariffs going to ruin our world? Does the last president screw us up, or is the current president screwing us up? Are dollars going to be like Venezuela and you're going to need a bushel basket of it in 10 years to buy a loaf of bread? If you tell a generation that enough, you rob the compelling future. If you say, why would I do good today when the environment's going to burn the earth, when the dollar's going to be worth nothing if you're here in the United States, when there's going to be an allegarchy or a non-allegarchy, you know, all the stuff that comes out, we have

• 23:33Dean Graziosi?

  a media that's so, just so horrible right now, there's no other word, it's so toxic, that's the word I'm looking for, that I believe, and this is what Tony and I believe, we've taken the compelling future away from a whole generation, so how could they not be depressed in the current moment, right? It's like, why do anything? And I believe that the greatest thing to, even when your back's against the wall, if money's tight, when you can dream a compelling future, it is like a rope pulling you. And I would say someone who feels there's no hope, there's no way I can do it.

• 24:09Dean Graziosi?

  Is there no way? I've tried everything, right? Have we really tried? Right, right, you've tried a few things. I've really been resourceful at the level we need to be resourceful, right? But our resourcefulness, our courage, our confidence to move forward is in direct correlation of how big our compelling future is. You want proof? Just go Google some of the most successful people in the world and then find when was their lowest time. You'll find from Jean-Paul DiGiurio to Richard Branson to anybody in your generation, somebody you admire. There was a point where they were broke, hopeless, no way out of it. So many people. And those stories just inspire you, but they had to find first, before they found the mechanism, the tactics, the marketing strategy, the business to be in, the product to launch.

• 24:54Dean Graziosi?

  Before they found that, they found a way to say, it sucks where I'm at. But someday is gonna be so good, I can accept the suck for a little while because tomorrow's gonna be better, right? And in hindsight, don't we all have to live the hard way for a certain period of time, the good way? Yeah. Right? I mean, even in life, if you have the opportunity to do something really cool in sports, I don't know if you made it public to everyone, but I think it's awesome what you're doing and hopefully you'll be representing the United States in the Olympics. How freaking amazing is that, right?

• 25:31Dean Graziosi?

  That's gonna be hard. It's not easy. Right? You're getting in shape now, it's three years away, right? It's gonna be hard to do, but you're willing to go hard. So someday you could tell your children, your grandchildren, "Look what Dad did." That's it. Right? It is hard to go to the gym every day and eat right. But it's easy when you're 75 to still play and running with your grandchildren, not letting them beat you. Yes, the key. It's easy right now to eat horrible, not work out, but really hard if you got diabetes and struggling older. It's easier now to say, "This is, the world's screwed up. There's no room for success anymore. I should be happy with this job I have, even though it doesn't serve me financially or emotionally. I should be happy." It's easy right now to just settle,

• 26:17Dean Graziosi?

  but really hard to be 75 years old and look back and realize you missed who you were meant to be. It is hard right now to go, "I am broke." It is tough. I'm struggling, but I'm gonna freaking focus on the woman or the man I'm becoming. I'm gonna do this, I'm gonna gain skills, I'm gonna model proven practices. I'm gonna fail miserably, I'm gonna get back up, I'm gonna keep going. That is hard. But in five or 10 years now, when you look back and you created something that you're in control of your calendar, your time, no glass ceiling. I have goosebumps thinking about that. You can go pick your kids up from school. Or say, "I'm taking a trip this week," and nobody could tell you you can't. Live hard now. Live unlike other people now, so you can live completely unlike everybody else later.

• 26:57Lewis Howes?

  Yeah.

• 26:57Dean Graziosi?

  That's the best. There is no magic money machine. There is no wand that's gonna fix it. We all are in those spots. But those that find their way out, found something so compelling, that it just is like a rope pulling you towards it.

• 27:10Lewis Howes?

  Yeah, I can't remember who said this, but I heard someone say that a healthy person has a thousand problems, but a sick person has one.

• 27:18Dean Graziosi?

  Yeah, it's an Indian proverb.

• 27:19Lewis Howes?

  Yeah, right? It's like, and if we, and it, you know, it's gonna be hard work to stay healthy. We have to put ourselves through...

• 27:28Dean Graziosi?

  And it doesn't happen over a weekend.

• 27:29Lewis Howes?

  It doesn't happen over a weekend. It's a constant way of being. It's a constant ritual, a constant routine, and it's a lifestyle that we have to live into.

• 27:38Dean Graziosi?

  So true.

• 27:38Lewis Howes?

  And otherwise, we're gonna have, you know, a lot of pain for the rest of our lives. I have people close to me who are older, who are just in wheelchairs, who haven't taken care of their life during their twenties, thirties, forties, and fifties, and now they're stuck with diabetes and a wheelchair, and they're suffering for 10, 20 years, and they can't reverse it. And it's just like, it's robbing you of the opportunity to live a more beautiful life.

• 28:03Dean Graziosi?

  So true.

• 28:04Lewis Howes?

  And if we can start doing that around money, around our health, around our relationships, we will have a greater life in the future. So that compelling future, whether it's around money or health, we need to be living into it. But how do we start? Rewiring our brains then, if we're feeling claustrophobic around money, the economy, our health, our mindset, how do we rewire our brain? What is that process to start believing we are deserving of a worthier future? A worthy, better future? Because a lot of people stay stuck in a mindset of victimhood, or it's just like, ah, they're always complaining about something in the world. Or complaining about how they've beaten themselves up to get to where they are. I'm an idiot for putting myself on debt.

• 28:47Lewis Howes?

  I'm an idiot, I'm 50 pounds overweight. What's wrong with me? Why did I do this to myself? So how do we start rewiring our brains?

• 28:54Dean Graziosi?

  That's a good question.

• 28:55Lewis Howes?

  To believing that we are worthy of receiving a more compelling future. Instead of just, well, I've already beaten myself up this far financially, physically, I'm just gonna stay in this place because it's too hard to reverse it now.

• 29:10Dean Graziosi?

  Yeah.

• 29:12Dean Graziosi?

  So, I'm gonna, I wanna, I wanna answer that question. And I wanna do that great question justice.

• 29:23Dean Graziosi?

  With every choice we make in life, there's pros and cons, true? Right? I heard somebody say once, I love repeating, is for every level, there's a new devil.

• 29:32Lewis Howes?

  Yeah.

• 29:32Dean Graziosi?

  Right? You move into this beautiful studio.

• 29:35Lewis Howes?

  New challenges.

• 29:35Dean Graziosi?

  New challenges, right? Last time I was here, you had three people, it looks like there's 30 in there, right? Like, amazing, but now it's like leadership. And what's the smart way to diversify? And do we go bigger? And who do we take as sponsors, right? New level, new devil. So there's always something, right? I gotta tell a quick story. And if he watches this, I'm not gonna say his name. But I, growing up, you could imagine, I didn't come from money, didn't go to college. A lot of my friends went to college. I just had this dream of doing something financially better. Because I was running away from what I shared with, plus I wanted to retire my mom.

• 30:11Lewis Howes?

  Yeah.

• 30:11Dean Graziosi?

  Like, if I really get to, I just wanted to... My mom worked three jobs. She was a badass, but didn't have a plan. Like, I always think, my mom was a badass without a blueprint. Right? She, so what did she do? Cleaned houses, cut hair, and painted houses for people to support me and my sister, right? And if I think of, so at a young age, I'm like, I'm doing my own thing. I'm gonna figure this out, I'm gonna get rich, and I'm gonna retire my mom. Like, that's all I can remember. And around my friends, and I was a hustler, right? And by the time I was in high school, 12th grade, I had a firewood cutting business. I was fixing cars and selling them. Then I had apartments and all the stuff that I was doing. But, long story short, I had a dear friend. And he went to college, came back from college, and he's like,

• 30:56Dean Graziosi?

  "Dude, you've been hustling like crazy." He's like, "My uncle," we lived in upstate New York. "My uncle runs the union, the Bricklayers Union in New York City." He said, "We can go down there, work for my uncle, and start off at $1,250 a week." "We can start off as shop stewards, like managers, right?" Yes. And I wanna tell you, $1,250 a week when we were young. Like, nobody was making that in my little, blue collar town. Yeah. Right? I mean, you grew up in a similar town. I mean, mine was smaller than yours, right? It's a lot of money. So he's like, this is what he said to me, as a friend. He's like, "Dude, I'm watching you chase all these dreams, man. That's not where we come from. We don't have money, you didn't go to college, and I'm not knocking you, brother. I love your, but let's go do that. We can ride the train together down to the city. Once a week, we go grab a drink after."

• 31:39Dean Graziosi?

  And I have to tell you, it was like, you know, maybe that's the way, right? Long story short, I couldn't do it. Because I wanted to retire my mom, and I wanted to be in control of my decisions. I wanted to do my own thing. I found this thing, even though I had no proof it was gonna work. No one in my family had ever done it. Well, you understand, in this little town, like you go back for your event. I bought a 20-acre farm in my hometown. I go there all, in the summer, with my wife and all four kids. We fish, and we plant gardens, and all this cool stuff, right? I still see these guys. I've been at a school 39 years. I still see these guys. Just two years ago, my buddy comes to the farm. Same guy. Same guy. And he's such a sweet guy, still sweet. And he said, "Hey, I wanna tell you something." I said, "What?" He goes, "You know, we're proud of you." I said, "Oh, good."

• 32:24Dean Graziosi?

  I don't talk about anything, Louis. I don't, I mean, I fly there on my plane. They would never know I have a plane. They would never know. I'm always like, "Ah, things are going okay out in Arizona." Right? Working hard, too. Yeah, like, just working hard, kind of thing, right? So, he's like, "I tell you, we're proud of you." I'm like, "Ah, thanks, man." He goes, "No, no, seriously." He said, "I gotta tell you something." He goes, "I thought you were insane." "Because I thought you were nuts. You didn't take the opportunity to go down the city. I did. You became a manager, did well for himself." He said, "But I gotta tell you, I see it now. I see all of it." I'm like, "What?" He goes, "I missed it." Wow. I'm like, "I missed..." I said, "Missed what?" He goes, "I got up before..." He has two boys. He said, "I got up before they woke up to go get the train." "I got home, they were asleep."

• 33:08Dean Graziosi?

  "For 20 years." Oh, man. He said, "They're in college, Dean." And I could get emotional, because he said, he looked at me, he goes, "I missed it." Wow. You didn't.

• 33:19Dean Graziosi?

  And it just made me realize, whatever choice you take, there's resistance. There's pressure, right? So, all I know is, I went, I was going to differ on, not that his life wasn't hard, but yes, I looked like a fool. Yes, I did things. I went against what the percentages, most businesses aren't supposed to make it. I didn't start with money. I didn't have a college degree. But I found this thing in me. My mom was the first thing. I just kept moving forward. So, when you say, "How do you get out of it?" Can you picture yourself at 90 years old, or 80 years old, or 60 years, having that conversation with somebody? "Do you want to go?" "I missed it. I wish I would have at least tried." "Even though my back was against the wall, money was tight, people thought I was crazy, I found a compelling future and I went for it." "I'd rather, like the man in the arena quote, I'd rather get to the end and go, 'I tried like crazy,

• 34:04Dean Graziosi?

  and even if it didn't work, at least I know I gave it all.'" Yes. "And in the best outcome, I tried everything, even though I failed a lot, I lived into who I was meant to be." Yeah. And, and that's, that's the best thing I can say, is there's no easy route. We're here. But I'd rather take the route that gives me the opportunity Yes. to be me.

• 34:25Lewis Howes?

  One of the reasons I'm going to Spain next month is because I've had this dream inside of me since I was a little boy, to be an Olympian.

• 34:33Dean Graziosi?

  Oh my god, I love it.

• 34:34Lewis Howes?

  Since I, I don't know, five, seven years old, right? And I moved to New York City in 2009 or 2010 to go pursue this dream after I watched it on the Olympics in 2008. So I saw the Olympics, I'm living on my sister's couch, watching this when I'm in a depressed state, and I see this sport called team handball at 3 a.m. on the TV, and I go, what is this sport I've never seen in my life? And I go, I'm meant to play this sport in the Olympics. Something inside of me, something activated inside of me. I'm 24 years old, or whatever it was at the time, it was 25, I can't remember. And then, a few years later, I moved to New York City to pursue joining a club team in

• 35:15Lewis Howes?

  New York City, the best team in America, because there was no team in Ohio, and the whole goal was to make the USA team. Nine months after that, nine months, so I make enough money, my compelling future was, how do I make enough money to get to New York City? To get to New York City? To get off my sister's couch to get to New York City. I go there, and I train for nine months in New York City, and I get the email that I've been selected with the USA national team. And I was in Los Angeles when this happened, I know the exact moment, because it was a dream of mine, just imagining this. I was literally at Jimmy Kimmel's studio, I was in the green room, I was like backstage, I wasn't on the show, but I had like a ticket backstage, and I was in the green room, and I pulled my phone, and I get an email that, you've been selected on the USA national

• 36:00Lewis Howes?

  team. It gives me chills thinking about it, because it was literally like a couple miles from here, in Hollywood. And that was in 2011, I think it was, 2012? And, so what is that? Almost 15, you know, 14 years ago, right? 14 years ago, 13 years ago. And I played for eight years with the USA team, then COVID happened, we weren't going to qualify, we weren't good enough to qualify to the Olympics. USA has not played in the Olympics since 1996 for handball.

• 36:32Dean Graziosi?

  For handball.

• 36:33Lewis Howes?

  But the reason we played then is because every host country gets an automatic qualifier.

• 36:37Dean Graziosi?

  Oh, I didn't know that, oh, this is getting juicier now.

• 36:39Lewis Howes?

  So the whole, so first, that's like, okay, let me make the team and see if we can qualify, but you have to win the Pan Am Games. And there's a lot of teams in South America that are better, because they have professional leagues, we don't have that here. So everyone goes to Europe, and they find out about it in their twenties, and start playing.

• 36:55Lewis Howes?

  And it's just hard. And, um, but now the USA got the bid, right? For the host country, LA 2028. So it'll be 20 years since I saw this board for the first time. On my sister's couch. That I've been in this pursuit. And I thought I was gonna be done. But I went to the, I went last year to watch the Olympics in Paris. And I went to a handball game and the fire was still inside of me.

• 37:21Dean Graziosi?

  Couldn't deny it.

• 37:22Lewis Howes?

  And I was like, I have to pursue this. Now it's four years away at that time. And I've got this business and I've got responsibilities and I'm, you know, I'm engaged at that point and all these different things. But I was like, when I'm 75, just like you said. If I don't pursue this, it's kind of irrelevant if I actually succeed. But if I don't pursue it, will I be like your buddy that says, I missed it?

• 37:44Dean Graziosi?

  Yeah.

• 37:45Lewis Howes?

  At 75, at 50, at 60?

• 37:47Dean Graziosi?

  Yeah.

• 37:47Lewis Howes?

  Well, I'll be like, gosh, I missed that opportunity. I missed it. I missed the opportunity. And so for the last eight months, I've been rehabbing, I've been training, I've been losing weight, I've been doing everything.

• 37:58Dean Graziosi?

  Yeah, you look amazing. You're glowing.

• 38:00Lewis Howes?

  Just to get myself to go and see if I can play competitively at that level. Not even get back on the team yet.

• 38:08Dean Graziosi?

  Yeah.

• 38:08Lewis Howes?

  Just can I play for a month? And stay healthy? Is that a possibility?

• 38:13Dean Graziosi?

  Yeah.

• 38:14Lewis Howes?

  At 42? Like, I don't know, maybe it's crazy. But I can't live with myself without at least taking it the next step. And then taking it another step. Until it's undeniable the dream has died inside of me? Or some other path happens?

• 38:28Dean Graziosi?

  If you would've said in your twenties, at this age, you would pursue, like, never happen. But the thing is that your compelling future is so big.

• 38:36Lewis Howes?

  It's pulling me.

• 38:37Dean Graziosi?

  It's pulling you, right? I have to tell you, one of the things, as you said, first off, I'm so freaking happy all these things aligned.

• 38:43Lewis Howes?

  Yes.

• 38:43Dean Graziosi?

  Because now, if you make, if you're, if you feel you're good enough and you make the team, you get to play in the Olympics.

• 38:48Lewis Howes?

  If I stay on the team?

• 38:49Dean Graziosi?

  I give you my word, I will be there. You're gonna look up in the audience and I'll be the streamer, right? I tell you, I had the chance to get close with Matthew McConaughey. We did a fun event together and all that stuff. And he's become a dear friend. He's such a great guy. But he had one that's really similar to this, I think. A dream? No, just a thing that he thinks through. Oh, a 10-year self in the future? The whole green lights was about looking at his 30 years of journaling. Ah. And what he realized when he was going through all the journals that he had, that's where green lights came from, is there was one thing. He had the fear of not knowing, he called it. So whenever there was something that was in his heart, not knowing if he could have made the team, not knowing if he could have started the business, not knowing if he could have got out of debt and finally did the thing you're passionate about, the

• 39:34Dean Graziosi?

  not knowing would eat him up. Yeah, I can't do it. If you talk about, like, he tells such great stories. He was talking about being in Africa, when he just put a backpack on and went to Africa and went into a tribe and he ended up fighting the, I don't know if you remember reading the book, but he fought the village fighter, the big guy. And he said, he's in a little tent, putting like a loin cloth on, gonna fight this guy, and it's 300 pounds. And he said, they asked them to fight. He's like, I was in there thinking I'm not gonna do it, but I'll never know what it's like to fight this guy. And he said, you never know what's on the other side of the fight, right? And he said, I just was in there going, you're gonna be mad at yourself if you don't do it. So he went out there and he said he lasted as long as he could. The guy beat him, but he said he lasted way longer than he thought, and they gave him a nickname, something scrappy white guy. Yeah, yeah, yeah, yeah.

• 40:17Dean Graziosi?

  He said the next day, in McConaughey's style, he's like, put my backpack on, I was gonna walk 35 miles to the next village. He'll say, when I woke up that morning, Renee, his name was, he goes, Renee, the guy he fought, was waiting for him. And he walked the whole 35 miles with him. Wow. And he said, when he left, he gave him a hug and like, respect. And he said, that's why I was supposed to fight him, to have this connection. Then he went back to the tribe 20 years later, and he walked him again that. Come on. Yeah. That's incredible. And he just was using that as an example, but he was talking about, so many things came out of that with the tribe and what he did and how he feels connected to Africa and all these great things. He goes, I wouldn't have known. And I think that's, I don't want to take it in a light area because some people do have their backs against the wall. Of course.

• 41:01Dean Graziosi?

  Don't you have a fear of not knowing, living in who you're meant to be? Like, I feel like we all have this person we are, and this person we could have if there was no constraints.

• 41:10Lewis Howes?

  Yes.

• 41:11Dean Graziosi?

  So why not just work on the constraints and be bold enough to just go after it, right?

• 41:15Lewis Howes?

  Why is it so hard for people to go after what they truly want to do? Why is the fear holding them back are so much stronger than the compelling future? For so many people, around money, or their dreams, or goals, or just asking the girl out, whatever it is, why do we have this fear that we resist and delay taking one step? Why is it so painful, so hard, so resistant to just have courage?

• 41:42Dean Graziosi?

  Yeah, I think, you know...

• 41:43Lewis Howes?

  I know the fear of failure is strong, and I know it's like the humiliation and all these things, yeah.

• 41:47Dean Graziosi?

  But I think we also, I think we're a little bit, and maybe this would go down a whole nother road, but I think we're a little bit programmed. Like, we're kind of standing in line. A lot of times, we gotta get good grades, we gotta do the right thing, gotta get into the right school, gotta get the job, we should be absolutely grateful for the thing, and thank God there's people that are in careers, right? You have amazing employees, I have hundreds of amazing employees, thank God for them, right? But if you're called for more, I think it's so far out of the norm. Like, I love that video that used to went viral about three years ago. When you see the guy, it's like a Coachella-type place, and the guy goes dance in a field, it's like kind of a hill, did you ever see that?

• 42:27Lewis Howes?

  I'm not sure.

• 42:28Dean Graziosi?

  He dances out there by himself for like 10 minutes, and everybody's like, you can see everybody looking at him. But finally, the second guy goes out, still no one, but it took the third guy. And then all of a sudden, there's 10,000 people dancing, right? We never want to be the first person dancing in our family. Even though we may have been called to be that crazy dancer, to be the rebel, you know? It's like, when you go after and do something different than the norm, like, you are the crazy one until you're not, right? And then all of a sudden, it's like, it goes from, "Oh my God, that's so crazy," to, "I can't believe that's happening," to, "Wow, did you see that?" to, "Hey, I used to know Louis," right? There's this crazy evolution, right?

• 43:10Dean Graziosi?

  So I think, I think it's really, sometimes we're programmed to stay on the path, and it feels like we're stepping off the path a lot when we do something outside the norm. And that's always hard to do.

• 43:21Lewis Howes?

  Scary.

• 43:21Dean Graziosi?

  It's uncomfortable.

• 43:24Lewis Howes?

  There's a question I have for you about money. You surround yourself with a lot of financially successful people, but also just a lot of people who are successful in different areas of life, not just money. But you have a lot of mega millionaire friends, billionaire friends, and you are surrounded by wealth. What's the difference between people who are acting rich versus people who are actually rich?

• 43:45Dean Graziosi?

  Oh, man, that's a good one. Acting rich and actually rich. You know...

• 43:56Lewis Howes?

  And what's the difference externally and internally?

• 44:00Dean Graziosi?

  You know, there's a certain level of wealth where, at least the people I get blessed to be with, that it flips completely from making it to how to give it back. And usually, and you can call this karma, God, goodwill. I've watched so many people get to that point, and when they start finding, obsessing on ways to give back, their businesses exponentially grow. It's just crazy. Like, I've been studying, I've been thinking about this a lot lately, and why I'm in this phase of my life that I want to give back more. I love that I get to make more, I'm just giving more away. But one is, the heart kind of shifts from what can I do to who can I serve? That's at least people I get to be around, that's number one.

• 44:44Dean Graziosi?

  Number two, the ones that keep going, always, we talked about earlier, but they just replace the hunger. If one was to get out of being broke, and now they own a billion dollar company, then how do I serve more, do more, be more? How do I grow as a human? Like, there's a term I've been using lately, it's a thought process, is like, there's a whole bunch of people, we have a group you're coming to in July, we have a group of people that we get together a couple times a year, very successful people. And it's the type of people where, when everybody looks at them, they go, "Oh, he made it. He's the top, he's got everything." "She made it, she's the top." But when they look in the mirror, they know there's another level. And it could be another level of contribution, another level of finally loving someone else, or maybe loving themselves. Another level of service, right?

• 45:26Dean Graziosi?

  So it's, there's this transition that happens of like, "Hey, it's time to be..." Maybe what we talked about earlier, money's out of the way, "Time to be a better version of me, leave the world a better place." And you also see on the way up, like, this is the stuff that's obvious, is from the cars and the flash and kind of the... The positioning and how you position yourself. When people get to a certain level, it's almost they regress back to who they were when they started.

• 45:52Lewis Howes?

  How so? What do you mean?

• 45:53Dean Graziosi?

  Like, simple. Very simple. I mean, if I, if I think of the wealthiest people I know, we do simple stuff.

• 46:00Lewis Howes?

  You don't need a lot.

• 46:01Dean Graziosi?

  Yeah, we do simple stuff. Go fly fish or go to a pizza restaurant. We haven't had pizza in a while. You know, it's like, it's a really good question. I'm gonna think about that one more, but it's... And I could just be lucky with the people I surround myself with. Very humble. You find very... You realize, there's another time you realize it's not us. Like, I think as you're doing things like, "I have to conquer this, I'm doing this, I'm doing this." My podcast, my... And I'm not saying you are. And then you get to a certain point and you realize, "I never could have got here without the collection of everything." Whether that's my beliefs in God or spirituality, the team that worked around me, the parents who did their absolute best to put me on this earth, the past relationship that even though it went bad, it taught me to be a better man.

• 46:45Dean Graziosi?

  Like, you start realizing that God of the universe put all these things in place, even the struggles. And then, for me at least, I'm gonna just share with me, I'm starting to appreciate all the things I went through. Because if they weren't all collectively added up, I wouldn't be who I am today. And maybe for the first time in my life, I really love who I am today. I love the husband I am to my wife. I love the father I get to be to my kids. I love the friendships that I have in my life. I didn't always feel that way. And maybe it's because I'm really grateful that everybody had a part in, like, raising me. Even the relationships that went sideways.

• 47:17Lewis Howes?

  Yeah. But those then that you know who are extremely wealthy, what's the difference between those who are wealthy and fulfilled versus those who are wealthy and everything's a struggle still or it's still not enough or they have just problems in their life? What's the difference?

• 47:32Dean Graziosi?

  Not to be, not to oversimplify it, but it's gratitude. And, and I hope that all of them there feel that they find this place. Sometimes, we need to look in the rearview mirror because there's always a bigger jet and a bigger house and a bigger yacht and a bigger vacation. There's always bigger. It doesn't matter what you do, there's somebody who's got more. And if you have envy... In what someone else has, there's no way to find peace in your heart. And for me, and I don't know if it was Tony, or somebody said at one point, whenever you're feeling that way, just look in the rearview mirror and see how far you've come. And look at the culture of progress that you've had from where you were, and there's no way you can't be grateful. Because where you came from, you're further than 99.9% of the world.

• 48:16Lewis Howes?

  Right.

• 48:16Dean Graziosi?

  If we look at the bigger we get in our ego, we're chasing, I heard somebody say once, you're chasing a sunset, but you're running east. Right?

• 48:24Lewis Howes?

  Right.

• 48:25Dean Graziosi?

  Yeah, you're just gonna chase something that doesn't exist. You're chasing the ideal, perfect version of yourself, when really, you've done so much. I think just looking backwards helps.

• 48:35Lewis Howes?

  Isn't it interesting, I guess when you're, you know, in your maybe 30s or 40s, and you've had like more extended life, where you've actually built a career, or you've made some money, maybe you've bought a home. You're like 95% farther than most of the world. If you're in your 30s and 40s, on the mistakes you've made, on the pain you've gone through, on what you've created for yourself, on what you've become.

• 48:57Dean Graziosi?

  You have intuition.

• 48:58Lewis Howes?

  Yeah, you just have, you're so much farther. And yet, a lot of us focus on the 5% or the 10%, whatever it is, 1% of people have more. Or doing, or are more relevant, or have bigger car, houses, vacations, whatever it is. And we focus on what we're lacking, from the 1 to 5% versus the 95% that we've overcome already.

• 49:21Dean Graziosi?

  You know, and I have a, in one of the groups, I go live every Monday for just like 5 minutes. I kick off a Monday, in one of the groups that Tony and I have created, right? And I start off every call saying, this group, we are a culture of progress, not a culture of perfection, and not a culture of comparison. Because comparing yourself to the perfect version of you, I should be in better shape, I should listen a little more, I should work a little harder, I should make a little more money, can only depress you. Or saying, damn, look at Lewis, he's got this, he's got school grades, this is books in New York Times bestseller, ugh, Lewis is doing this. I try, like, so if we... Don't focus on our progress. We focus on perfection. It messes us up. And if we focus on comparison, it messes us up.

• 50:04Dean Graziosi?

  So the only thing we have to focus on, if we can, is our own progress. If you're a better version today than last week, last month, last year, then we're moving forward. Some people move a little slower, some people move a little quicker. Some people move too fast. Here's the other thing that you don't get. Most of the people that you, and I'm not saying you feel this way, that you see in your life, you get to interview so many great people. A lot of them are 10, 15, 25 years old.

• 50:26Lewis Howes?

  Yeah.

• 50:27Dean Graziosi?

  Dude, you are on such an incredible journey of, I mean, I watched your transformation of the man you are, and watching your love with your now amazing wife and this journey. Like, you're one of the richest people I know. I mean, would you replace, would you take a billion bucks to get rid of that and be unhappy? You're so wealthy.

• 50:45Lewis Howes?

  Yeah.

• 50:46Dean Graziosi?

  I've never met you without a smile. And this is not for you, but I'm hoping somebody else. I've never met you without a smile, without an open hand saying, "What can I do for you?" Like, and so we just gotta remember to look in the mirror at ourselves and look in the rearview mirror of what we've accomplished. And I think that just helps us in the present.

• 51:02Lewis Howes?

  Yeah, that's beautiful.

• 51:07Lewis Howes?

  There's, I want to go back to this idea of how do we build a recession-proof inside? Because a lot of us are thinking about externally diversifying, making more money, getting out of debt. Should we buy stocks? Should we buy gold? All these different things, the external decisions to make to kind of recession-proof ourselves. But if you had a formula for recession-proofing the internal investment, the internal process, to be more resourceful, no matter what recession or no recession, what would that formula be? And how can we invest in our internal world to create recession-proof in the external world?

• 51:49Dean Graziosi?

  So, I love the way you frame that.

• 51:52Lewis Howes?

  Is there a formula, is there a process, is there a framework that you can share?

• 51:56Dean Graziosi?

  So, my intuition says you have to try to eliminate a lot of the noise on the outside.

• 52:05Lewis Howes?

  Yes, so good.

• 52:06Dean Graziosi?

  I mean, if you just watch the news, I went 20 years, most of the 20 years haven't watched the news. But I've watched it once in a while recently because so much crazy stuff is going on.

• 52:18Lewis Howes?

  It's for entertainment, yeah, yeah.

• 52:19Dean Graziosi?

  But if you think, when we're watching, a couple Mondays ago, the market fell really hard. And it was, the sky is falling, it is over. Everything's going to hell in a handbasket, it's the beginning of the end.

• 52:32Lewis Howes?

  Yes.

• 52:32Dean Graziosi?

  And a couple of days later, there was an announcement and it went back up and everybody's, "Oh, it's gonna be great, in fact, it's gonna be higher than ever before."

• 52:38Lewis Howes?

  Yeah, yeah.

• 52:39Dean Graziosi?

  I think we have to watch, we have to protect the inside, we have to, you know, today, so many things we talked about today, Louis, people have heard before they've done, but it's like a gym, you gotta go work out every day, you gotta be in the gym doing the exercise, you gotta do the personal development workout on your mind because you gotta create an invincible inside, because you, we can't let the outside temperature control who we are. Because if we do, it's like, "I'm gonna sell everything on Monday." No, I should hold it, like, we're reacting rather than being in control. And we can't be in control of the outside world, but we surely can be in control of our emotions. And I think we have to do whatever it is to give you a sense, give ourselves a sense of calm,

• 53:21Dean Graziosi?

  a sense of peace, and if it's not watching the news, if it's focusing on us, if it's gaining the skills, if it's finding somebody who's doing what we're already doing and modeling proven practices, it's kind of a compilation of everything we talked about. If you have an incredible compelling future. You know, one of the things I've been working on a lot this year, and it's helped me a lot because I get to help run Tony's main company, which I don't run it as much as I used to, but I'm always there for him. I ran it when he had to switch from in-person to virtual, when the world shifted, he was in-person company, so, and then my company, it's hundreds of employees between the two. And I want to be the best leader I could be to help them be happy with what they do and take this company to the next level.

• 54:01Dean Graziosi?

  So I geeked out on a whole bunch of leadership and culture books in 2024. So I could go into 2025 with a nuisance. And out of everything I read, here's a couple of things that I think can help all of us. And I draw it as like a pyramid in my head. But we have to think of, now this just sound common, but you have to think of a goal, but not just a goal. You have to think of the goal that can actually move the needle in your life. Like, what is the main goal? Like, if I'm looking in departments in my company, I go to a department, I say, "What's your goals?" And they give me six or seven. If you have six or seven different goals, you got none because you can't focus on all of them. If you're focusing on seven things at once, it's like a bunch of turtles kind of crawling across the desert.

• 54:46Dean Graziosi?

  This one moves up, "Oh, no, I don't have time. I gotta work on this one." Oh, they say, "Oh, I gotta go work on this one." You work on multiple things. You think you're multitasking. You're going really slow. So how I've described it to my team is let's collapse those into the most important one first and turn it into a rabbit and keep going until it's done. And then when that's done, come back and grab the next most important one. People think they can multitask. We can't. It's like having six projects at home. You got the outside, you got the lawn, you're building this little craft, you got six of them going. Weekend comes, like, "Which one should I work on?" Sometimes you go, "There's too many of them. I gotta work on none of them."

• 55:18Lewis Howes?

  Yeah.

• 55:19Dean Graziosi?

  Right?

• 55:20Lewis Howes?

  Then it all piles up.

• 55:21Dean Graziosi?

  And then piles up. So condensing your goal.

• 55:23Lewis Howes?

  To one goal.

• 55:24Dean Graziosi?

  To one goal.

• 55:25Lewis Howes?

  Is the goal at the bottom or the top of the pyramid?

• 55:26Dean Graziosi?

  Top of the pyramid is the goal.

• 55:27Lewis Howes?

  Okay.

• 55:28Dean Graziosi?

  And I would consider, I've been thinking about this a lot lately, is how do you stretch the goal? How do you make the goal bigger than you could ever imagine? And why I say that is because when you make a goal bigger than you could ever imagine, it stretches your brain to think about things you've never thought about before. So if I have a department that's doing 10 million a year, if I say, "Guys, next year, I want you to get to 10 million, 100,000 bucks." Your brain goes, "How do I fine tune? How do I adjust? How do I tweak? How do I make it a little bit better?" If I say, "Hey, guys, we want to 20 million next year, but we're 10." Going to 20.

• 56:03Lewis Howes?

  Yeah.

• 56:04Dean Graziosi?

  I don't expect the team to get there, but they're gonna come back to me. Alright, I got an idea. We can outsource this, we can use AI, and I'm already doing it. I'm watching my departments come back and the team members come back with these incredible big ideas, and some are brilliant. But a 5% lift? They were just polishing what they have. So maybe in your personal life, you have to set a goal so big that it makes you think outside the box. It's not just polishing the career you have. It might be a complete disruption, right?

• 56:31Lewis Howes?

  Yes.

• 56:31Dean Graziosi?

  So set a goal that scares you, right? But then after that, if you draw a line underneath, and I appreciate you doing this, is the next part is what are the constraints? I think it's just a different one. What are the constraints holding you back from achieving that goal? Right? So in different team members, it might be, hey, I'm lacking a team. I'm lacking the right AI. I'm lacking the right person. I need to hire more people. But if you understand the constraints, and here's how I told them. If you have 10 things you're working on, and each of those things have three problems. You've got 30 problems to solve, no one will get anything done. But if you've got one thing and said, hey, I want to build a sales floor. Great. What's the biggest problem? I don't have a sales manager. Great, let's go work on a sales manager. I don't have a team. Great, let's go build a team. Right?

• 57:14Dean Graziosi?

  Like, you can break it down into these chunks, and once you understand the constraints, then all of your focus should be solving one at a time. Back to that one. One goal, they stretched. Now, what are the problems I have? And start chipping away at the constraints. And as you chip away at the problems or the constraints, what will arise is the strategy. Right? If I solve this, then there's a path to keep moving forward. So first one is a goal that moves the needle, and you stretch it. Make it impossible. Think outside the box. Number two, what are the constraints holding you back to achieve that goal? It could be somebody like, I finally want to start my own business, but I'm scared I got the wrong mindset. Great, listen to Tony Robbins. Or somebody, listen to Lewis Howes. Like, read something, inspire, surround yourself.

• 57:59Dean Graziosi?

  Great, I got the mindset. What do I do next? Search out industries that are exponentially growing that feel like you could do it. Right? Like, that's your constraints, then you know what to do next. The third, though, is really important that most people do, is you need to measure your progress.

• 58:16Dean Graziosi?

  None of us would play again. Would you play in the Olympics if they didn't keep score?

• 58:19Lewis Howes?

  No.

• 58:20Dean Graziosi?

  Right? What would be the reason? Right?

• 58:22Lewis Howes?

  Yeah, well, you don't know if you're winning or losing.

• 58:24Dean Graziosi?

  Right, exactly. Like, even when my son was six years old and they wanted to give participation trophies, I explained to him, "I don't think that's good, kids. I want you to feel what it's like to lose, because we need both sides of the coin. We need the yin and the yang, the wins and the losses." If you don't measure your progress, you'll think you're working hard and not getting anything done. When, in most cases, if you're working, you're making great progress. You may not be where you want to be, but you're making progress. So the third one is you have to measure. You know, you might say, "Hey, I'm gonna quit the job I hate and I'm gonna start my own thing." If you measure, it's like, "Hey, I've read three books. I feel more positive. I looked into two different businesses. I've done this." You're making progress and you're measuring, so you can go, "No, no, I'm not standing still." And then the last one, the fourth one, and the most important, is gotta set a deadline.

• 59:09Lewis Howes?

  Hmm.

• 59:09Dean Graziosi?

  This is the part most people don't do for ourselves. It's gotta be an absolute deadline. This is gonna be done by this time. I don't know many people that miss deadlines, but I know many people who procrastinate for years because they didn't set one.

• 59:23Lewis Howes?

  Ooh, that's true.

• 59:24Dean Graziosi?

  Right? So, if I... My daughter reminds me of me so much. If her deadline is Wednesday, second period, for an essay she has to write, she's writing at midnight on Monday, on Tuesday.

• 59:39Lewis Howes?

  Yeah, yeah.

• 59:39Dean Graziosi?

  Like, for sure.

• 59:40Lewis Howes?

  I would do that an hour before.

• 59:41Dean Graziosi?

  Or maybe first period.

• 59:42Lewis Howes?

  That was me, on the bus ride there.

• 59:45Dean Graziosi?

  The hope of the person next to you, that you can copy it, right? But why is my daughter up at midnight getting it done? It's because she has a deadline.

• 59:52Lewis Howes?

  Mm-hmm.

• 59:54Dean Graziosi?

  I love... People say some people like to work with the deadlines. It's like every successful person I know needs a deadline. So, goal that stretches you, that's a singular goal or just a couple. What are the problems holding you back? Solve them, then the opportunity will expose themselves. Measure that you're making progress and set yourself a deadline. Those things have changed my life in 2025. I've been, you know, I've had employees for almost 40 years, but this, this one exercise is a game changer.

• 1:00:21Lewis Howes?

  That's beautiful. A few final questions for you.

• 1:00:24Dean Graziosi?

  Yeah.

• 1:00:24Lewis Howes?

  I've got a lot here that I want to share, but we'll have to do another round in the future. You've mentioned Tony Robbins a bunch in this episode, the things you've learned from him. I've heard your story about this, I think it was 40 years ago or 30 years ago, you saw his infomercial, got his books, went to his programs, and it helped you build your business, the frameworks, the mindset, the process. You were able to model his mentorship through his content, but then you started working with him, I think seven years ago, eight years ago. 12 now. 12 years ago. But in the last couple of years, what would you say is the biggest lesson you've learned from him? Because you've learned from him for 40, it sounds like. But through partnering with him, building businesses, going through massive scaling

• 1:01:08Lewis Howes?

  processes, going through COVID together, reinventing businesses, probably having some adversities you've had to overcome with, with businesses together, all these different things. What's the biggest lesson in the last couple of years you've learned from Tony Robbins?

• 1:01:24Dean Graziosi?

  I would say.

• 1:01:26Lewis Howes?

  Personally, professionally, anything?

• 1:01:28Dean Graziosi?

  Yeah, there's a bunch.

• 1:01:31Dean Graziosi?

  I'm gonna give you two really quick, and I'll go quick, so maybe we get a couple more questions, but one is when COVID happened and there were so many shifts in his company, I went over to the company as his brother and friend to convert from an in-person company to a virtual company. We built to build virtual studios and all that stuff, right? And I was working really fast to get things done. And so many of these things, him and I, I've been in the same business as him, I've been in 30, he's been in 45, so I could see it really clear. It'd be like me starting a podcast tomorrow, knowing nothing, you come in and go, Dean, do this, do this, do this, not that camera, and don't do it, and make sure everybody's outside the room, and here's the temperature, everything, right? Here's how to market, here's how to talk to people, here's how to get good guests, right?

• 1:02:11Dean Graziosi?

  So I went over to go to virtual that I had been doing forever, I was being very efficient, right? So I was like, let's get this done, let's get this done, let's get this done. Tony calls me out of the blue one day and says, brother, you are killing it, thank you, I owe you a debt of gratitude. We talk almost every night. But he said, I gotta give you a little advice, you okay with it? I'm like, absolutely. He said, you're being incredibly efficient.

• 1:02:33Dean Graziosi?

  But you're not being effective. I'm like, what do you mean by that? I'm getting so much done. And he goes, no, no, you're going fast. He said, but in your desire to go fast, you're forgetting other people's emotions. You're like a stepdad. You just came over.

• 1:02:46Lewis Howes?

  Oh, right.

• 1:02:47Dean Graziosi?

  He said, to be effective, you gotta work on the human condition and build relationships.

• 1:02:53Dean Graziosi?

  And what it hit me immediately, him and I talking like code, but it hit me, I was building plans and I wasn't bringing people into the plans. Once I got that, I'm like, oh, if I create a new sales plan, say, not that it needed it, but if I had a new sales plan, instead of me saying, hey, I crafted this. I'm like, hey, guys, I have this plan, but I'm sure there's holes in it. I'm sure I'm missing stuff. Could you guys co-author it with me and help me make this plan better? And then everybody's a part of it. And I got what he meant by being effective. That's what an effective leader is. That's how you do it with your family, your kids, even in the mirror or your spouse to get her on board or get him on board for what you want to do. That was number one. And number two, Tony truly is who you see is who he is offstage completely. And I've always felt that way,

• 1:03:37Dean Graziosi?

  but I realize how much easier life is to be one person. One person in church, one person to your wife, one person with your friends, one person when you're out alone, a person when you're traveling. One person is like, it's like the biggest exhale in the world. So maybe those two things.

• 1:03:53Lewis Howes?

  Yeah, yeah. Being who you say you are on camera and also off camera.

• 1:03:57Dean Graziosi?

  Yeah, because we know a lot of people that are.

• 1:03:59Lewis Howes?

  Yeah, exactly. Speaking of you and Tony, you guys have a free training coming up, right? What is this training about? Who's it for? And how can people get access to it?

• 1:04:08Dean Graziosi?

  Yeah, so it's, it's called, this year we're calling it Thrive in 2025. And with all the shifts and the craziness going on in the world, people need a foundation.

• 1:04:18Lewis Howes?

  Yes.

• 1:04:18Dean Graziosi?

  So I'd say who is it for? It's anybody that's unfulfilled in their current career or maybe started a business and they're working harder in the business, but not actually making money. A lot of people have done that. Somebody who's been waiting on the sidelines. You know, you know what's for? I said this about my mother before. It's for badass without a blueprint. And somebody that knows they're meant for more, but they're not quite sure what to go. We talked about. In a shifting time, three things, make sure you're in an industry that's growing, model proven practices, and then keep taking uncomfortable action. So on May 15th, 16th, and 17th, about three hours a day, we're going to pull back the curtain and show a model on how to be in the industry well you're in and I'm in is how to take your life experience, a skill, a passion,

• 1:05:01Dean Graziosi?

  something you learned, and be a creator, turn it into a product, turn it into an information product, a knowledge product, whether that's a membership, a community, a coaching program, create a course, write a book. Over three days, we're going to show you why this industry, why now, why it is absolutely primed, it's at a billion a day, head towards a trillion a year. This industry's on fire, and it's growing by regular people. It's not just Tony and Lewis and Dean and people that you know. People want to learn from somebody who's a chapter ahead, who have already experienced what you've done. If you're in a job for a year and somebody's starting on day one, you're a year ahead. They'd love to condense time. So over three days, even if you never thought about it, we're going to show you how to identify what you should create,

• 1:05:46Dean Graziosi?

  then how to package it, then how to sell through service, how to get followers, and man, it's turned into a movement. This is going to be our, it's going to be between the two, we do two a year, two different ones. One is personal development, one is this. This is our seventh one. We've averaged about 800,000 people per event in over 100 countries, and it's become a movement. So I don't think there ever has been a better time in history, and I mean that, I don't say that every year, than right now to see that you are enough, you know enough, and if you have the right plan, you can accomplish anything. So that's what we want to do.

• 1:06:19Lewis Howes?

  Wow. And so when people go through this, it's a free training.

• 1:06:22Dean Graziosi?

  Yes.

• 1:06:23Lewis Howes?

  Where can they go and sign up? Or I guess we'll have a link for them.

• 1:06:25Dean Graziosi?

  Yeah, if you could put that.

• 1:06:27Lewis Howes?

  We'll put it in the description for people to sign up for. We'll put it up on the screen as well. I think we probably have a custom link for us.

• 1:06:31Dean Graziosi?

  We do, I just looked it up. It's thrive750.com.

• 1:06:36Lewis Howes?

  Okay, cool.

• 1:06:36Dean Graziosi?

  thrive750.com.

• 1:06:38Lewis Howes?

  thrive750.com. So when you go there, you can register for it. Three days, you're going to get training, you're going to get content tools to help you figure out what your offer is going to be, how you can offer something, how you can package it, and how you can sell it.

• 1:06:52Dean Graziosi?

  Yeah, and what's cool about... If you think why most businesses fail is because they don't have the blueprint or the guide, right? They don't have somebody saying, "No, no, Louis, don't go that way. I bend down that road. You go off a cliff. Go this way." No, you can, like, the accountability, the capabilities.

• 1:07:09Lewis Howes?

  Yes.

• 1:07:09Dean Graziosi?

  And that's what we're, I mean, especially now with all the changes going on in the world. We're so freaking stoked. I mean, one of the things we're going to share and let people work with it, use it as well is we built an AI that thinks like Tony and I in this industry. Like, imagine having, tapping into Tony and Dean's brain to help you keep moving forward. And at this phase of our life, I'll just end it with this, which is really cool. No matter if you want to be in our industry or not, you'll leave fired up. It's Tony Robbins, myself, Matthew McConaughey's coming, our buddy Jay Shetty's coming. We've got a couple fun people coming. You're going to leave fired up. You're going to leave with skills. But possibly, you're going to leave with your new compelling future and have the ability to see a path and a plan to being in this incredible industry.

• 1:07:50Lewis Howes?

  That's beautiful. So thrive.

• 1:07:52Dean Graziosi?

  750.

• 1:07:53Lewis Howes?

  750.com. You guys can sign up there. This has been powerful, man. I really like this pyramid process that you've created.

• 1:08:00Dean Graziosi?

  Oh, you'll love it.

• 1:08:00Lewis Howes?

  Which is like, really just getting clear on one goal. Because I think a lot of us want to create multiple revenue streams or multiple projects at once.

• 1:08:07Dean Graziosi?

  And we should.

• 1:08:08Lewis Howes?

  All these different things.

• 1:08:08Dean Graziosi?

  But just one at a time.

• 1:08:10Lewis Howes?

  One at a time. Yeah. Focus on one at a time, reaching that, and then maintaining it, and then you can go to the next goal.

• 1:08:16Dean Graziosi?

  Absolutely.

• 1:08:17Lewis Howes?

  Right? Yeah.

• 1:08:17Dean Graziosi?

  I mean, I watched you do it with this podcast, and not to start, but two years ago, I remember you calling me or us talking, like, I'm getting rid of everything.

• 1:08:24Lewis Howes?

  Yeah.

• 1:08:25Dean Graziosi?

  I'm going all in on the podcast and one big event. I mean, I just watched your YouTube channel, your podcast just soar from...

• 1:08:32Lewis Howes?

  Yeah, it's been a journey of it, because even in, we were talking before in Fiji, when I was with you and Tony in Fiji 2018, I guess, end of 2018, was kind of the early conversation around it. And I asked Tony a question. I was like, you know, I just feel like I'm a seven out of 10 with like 20 different projects.

• 1:08:50Dean Graziosi?

  Yeah.

• 1:08:51Lewis Howes?

  And he was like, "Do you want to be a seven out of 10 guy or a 10 out of 10?" I was like, God dang, you know, I was like, yeah.

• 1:08:56Dean Graziosi?

  I knew the answer was.

• 1:08:57Lewis Howes?

  Okay, I want to be, you know, at least an eight or nine, you know, maybe we're never reaching a 10.

• 1:09:01Dean Graziosi?

  Yeah.

• 1:09:02Lewis Howes?

  Uh, there's always room to grow, but I was like, yeah. And I just felt like distracted, not distracted, but spread thin.

• 1:09:08Dean Graziosi?

  Yeah.

• 1:09:09Lewis Howes?

  And it's like, it's hard to be great in 20 different projects or five different things. If you're launching them all at the same time, I feel like you might be able to move them, but they're going to be slower.

• 1:09:18Dean Graziosi?

  So true.

• 1:09:18Lewis Howes?

  And so over the last few years, I really started pulling back and eliminating all these other revenue streams, which was really scary to go all in on one thing. And now I'm at the process where I'm like, okay, what is that next thing?

• 1:09:31Dean Graziosi?

  Right, because, but you went back to the base.

• 1:09:33Lewis Howes?

  Yes.

• 1:09:34Dean Graziosi?

  Made it incredibly successful. Now it's time to take those capabilities and say, where should I point the next?

• 1:09:40Lewis Howes?

  Yeah, what's one thing I could add? What's one goal, not seven things?

• 1:09:43Dean Graziosi?

  Now you're 9.5 out of 10.

• 1:09:45Lewis Howes?

  Exactly, exactly. So I feel like, and I also am in a place where I don't want to rush just to make more money.

• 1:09:50Dean Graziosi?

  Yeah.

• 1:09:51Lewis Howes?

  I'm like, I want it to be the right timing and feel in alignment with it, not just like, just because I can do something else, I should. I don't think I should until I feel like that's the right thing. This is the right partnership. This is the right timing. Now let's go. So it's also been knowing how to say no to opportunities that look really enticing.

• 1:10:09Dean Graziosi?

  Yeah.

• 1:10:09Lewis Howes?

  But is the compelling future two, five, seven years in the future, am I really going to want to do this thing in three, five, seven years? Just to make money right now. So it's learning how to balance that.

• 1:10:19Dean Graziosi?

  Even you saying that, how cool is it? And I wish that for everybody watching. What a great way as we come towards the end here. Or I think we're getting towards the end is when you're in it long enough and you put the work in what you did, going from your sister's couch to this right now, unbelievable. And who you interview and what you've done is so amazing. But you put in the hard work to where now you can make the decision to go, I don't want to do anything that doesn't serve my soul. I'm not doing it just for money. I'm not doing it just for significance. I'm not doing it for anybody else. I'm going to choose something on my next level that fits the man I am.

• 1:10:51Lewis Howes?

  Hundred percent.

• 1:10:52Dean Graziosi?

  I mean, I wish that for every single person listening or watching.

• 1:10:55Lewis Howes?

  Hundred percent. Um, final question for you. This is, uh, how old are you now? Or do you share your?

• 1:11:00Dean Graziosi?

  56.

• 1:11:00Lewis Howes?

  56. So you're 66, you're, you know. Your son and your daughter in their late twenties at this point. I guess you have younger kids as well, but yeah, your older kids are in their late twenties. You're 66, you sold a billion dollar company. At this point, you've got all the material things in the world.

• 1:11:21Lewis Howes?

  What's the advice your 66-year-old self would say to you today at 56? On what to, make sure you don't miss out on? And what to step into for the next decade?

• 1:11:32Dean Graziosi?

  Yeah, really good. Is, is, um...

• 1:11:36Dean Graziosi?

  These are the good old days. And, and something, something that really stuck with me, and I know, I don't make a long answer out of this, but I read the book Shoe Dog, founder of Nike. At the end, they asked him his bucket list. One was about his son. It's one of the reasons my boys meet me here today. The second one was, he said, "When we were starting the company, when we were struggling, when the bank took, called our loan, when Japan couldn't ship the shoes anymore, when our merchant didn't work, and we had to sit around a table with people figuring stuff out, stressed out of my mind, trying to find solutions." He said, "When I was in that room, I thought, oh, when I get, when this company goes big, that's when I made it." He said, "My bucket list would be go back to sit in that room and realize that's when I was alive.

• 1:12:18Dean Graziosi?

  I was solving problems. I was tapping into my brain. I was stretching my goals." He said, "That was life." He said, "Now I'm gonna just give all my money away."

• 1:12:26Lewis Howes?

  Right.

• 1:12:27Dean Graziosi?

  And what I'd like to say is that I want to remember every day that these are the good old days. With my children from 18, 16, 5, and 2, with my wife, and hustling still like I'm broke, and solving bigger problems, that I want to enjoy these moments. And like even saying, "I want you to know, I still sometimes don't." So when you have a moment like this, when you get asked a question, that's why I love listening to you. It's why I listen to your podcast when I don't see it for a year. I listen to your podcast all year long, because it only takes one thing to spark an emotion to go, "I'm gonna spend the rest of this month, every day, realizing I'm in the good old days." So thank you for that.

• 1:13:02Lewis Howes?

  My man. Dean Graziosi, appreciate you.

• 1:13:04Dean Graziosi?

  Appreciate you.

• 1:13:06Lewis Howes?

  I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to makemoneyleasebook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment, moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to the next episode on the School of Greatness. I hope you enjoyed today's episode and it inspired you on your journey towards greatness.

• 1:13:51Lewis Howes?

  Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.