Tech All-Star Game, Milk Road Pro and Big Box Strategies

Episode 474: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about big box store strategies, Sam's latest body experiment, Milk Road Pro, and the Tech All-Star game that Shaan wants to start. Want to see more MFM? Subscribe to the MFM YouTube channel here. ----- Check Out Sam's Stuff: * Hampton * Ideation Bootcamp * Copy That Check Out Shaan's Stuff: * Try Shepherd * Shaan's Personal Assistant System * Power Writing Course * Daily Newsletter ----- Show Notes: (00:30) - Big Box Strategy (07:45) - Sam's body experiment (25:25) - Milk Road (37:10) - Particl (41:20) - Tech All-Star Game (49:35) - OnlyPaige ------ Links: * EchelonFit * Milk Road Pro * Particl.com * Silicon Valley Sports League * OnlyPaige * Paige Spiranac * Uscreen * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. ------ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Sam Parr?

  We're like, yeah, we're just gonna do the same thing, but a little bit cheaper. And we're calling it the Echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, oh, cool. Peloton booth. And it was Echelon. It was, it was the same thing. It was the exact same thing.

• 0:22Sam Parr?

  What's going on?

• 0:23Shaan Puri?

  Uh, yeah, you know, lots of things going on. Where do you want to start?

• 0:26Sam Parr?

  You drive. What do you got?

• 0:27Shaan Puri?

  All right. I got a couple of quick, like random ideas for you. Okay. So I'll call this the big box strategy. Okay. Here's my big box strategy. So I saw recently that Kevin Hart was like, hey, our new thing is live at Walmart. And I was like, new thing? What is it? This looks pretty much like Athletic Greens. And sure enough, it kind of is. It's just Athletic Greens plus Kevin Hart going into Walmart at a lower price point, basically.

• 0:54Sam Parr?

  How much is it? Athletic Greens is like 80 bucks a month.

• 0:58Shaan Puri?

  Yeah. Athletic Greens is expensive. Uh, let me see. Greens. Let's see his thing. Vita Hustle is his, uh, is the name of it.

• 1:05Sam Parr?

  Oh, my God.

• 1:06Shaan Puri?

  And literally it's like a picture of him drinking his greens and electrolytes on the cover or whatever. So anyways, I saw it going into Walmart and I had had this realization the other day when I was walking around a Costco. I was walking around Costco and Costco is amazing. Costco, if you have a Costco deal, uh, if you talk to anyone who has a Costco deal, they're like Costco drives insane volume. It will make us as a company. It also might break us as a company because they cut like pretty ruthless deals. And if you ever like lose Costco or they like, they don't go through with their purchase order, like you might be screwed. But Picasso can drive a ton of volume. And I was walking around and I basically saw in Costco, if you go look, every electronic

• 1:46Shaan Puri?

  like piece of equipment that's there is, is like a, it's not a Chinese knockoff. It's like an American knockoff of an American product.

• 1:54Sam Parr?

  Yeah.

• 1:55Shaan Puri?

  It's like.

• 1:55Sam Parr?

  Their light version.

• 1:56Shaan Puri?

  Here's this mattress, nine sleep. It's like, what the, this is, this is just like eight.

• 2:00Sam Parr?

  Dude, I have a $300 Costco mattress in one of my rooms at my house. And whenever guests stay there, they go, where'd you get this mattress? They ask about it all the time. I'm like, fucking 280 bucks at Costco.

• 2:12Shaan Puri?

  So basically they have a lot of these like, um, you know, blenders, uh, you know, like fitness trackers, things like that. Right. So they have like, they need kind of like, they needed a certain price point. So there's a strategy, which is basically you take the highly desirable thing that's kind of at a too high price point, like athletic greens or another one, Oura Ring. Uh, I don't know if you've ever looked into buying an Oura Ring, but it tracks your sleep. It's whatever. It's cool ring that tracks your sleep and it's like, it's like $700 or something like that for this ring. Um, and maybe they've changed the pricing now, but like, I think when I bought it, it was $700. Um, or okay, it looks like it's like $500 to say, so about 500 bucks for like the, the kind of like the generation three Oura Ring.

• 2:57Shaan Puri?

  They, they've sold like a billion dollars of Oura Rings. So there's definitely demand for this product. Like the cumulative sales is, is that high. But you go to Costco, there's no Oura Ring and there's no replacement for Oura Ring. I think you could create a company that just says, I'm going to make a Oura, Oura Ring like thing for Costco. And that's the entire business plan is just to do that one thing. And if you do that one thing, you'd be more successful than 99% of e-commerce stores. You gotta think smarter and not work, not, not like try to work so hard. So like similarly, I would go in, I would hunt down, what are the products that are not yet in Walmart or Costco? Places that drive insane volume. Target's another one.

• 3:39Shaan Puri?

  That there is proven kind of like high end New York, LA, Lululemon drink, uh, Lululemon Peloton type of customer that, that, that buys a product like that and you just bring it down market. And like, just make it a little worse. Like there are gun and like, you know, they've, they've done this with a bunch of them. Um, and go figure out which one is not there. Like for example, the mattress thing, it's actually not there yet. There is no eight sleep mattress there. There is no Oura Ring there yet, at least last time I walked around. Um, and I think that's a, just a simple strategy for e-commerce.

• 4:10Sam Parr?

  Have you heard of Echelon?

• 4:11Shaan Puri?

  Echelon? No.

• 4:12Sam Parr?

  Dude, you should look up Echelon. So Echelon is a fitness company. They started.

• 4:17Shaan Puri?

  Oh, it's Peloton. It looks exactly like Peloton.

• 4:20Sam Parr?

  I don't know when exactly they started. Started, but they it's it's an American company, I think, too. So if you go to Echelon Fitness, I think they maybe have changed their branding, but before it was the same red as Peloton.

• 4:33Shaan Puri?

  Same as Peloton.

• 4:34Sam Parr?

  And it it was a Peloton, but cheaper. And they now they have. Yes. And they do. The guy who started, I read this interview with him. So basically they have the the mirror, the fitness mirror that was really popular called mirror. They have a smart rower, which a few companies did. And they did the Peloton bike. Now they have a smart treadmill. And they just did the same thing, but cheaper. And at first it was all the same branding, but instead of Peloton, it's at Echelon. They're on track to do $200 million a year in revenue this year. I think it's a bootstrapped company. Like, I think they've just said, like, whatever you do. So it says Peloton rival Echelon Fitness eyes of $1 billion valuation. So maybe they, oh, they recently raised some money, but they were like, yeah, we're just gonna

• 5:19Sam Parr?

  do the same thing, but a little bit cheaper. And we're calling it Echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, oh, cool. Peloton booth. And it was Echelon. It was it was the same thing. It was the exact same thing. It was pretty funny. And they do, they have a ride with Pitbull. So like Pitbull, the rapper is like the guy that they chose. They're in Walmart, Costco, Target, things like that. Whereas, you know, Lululemon's company, Mirror and Peloton was like, fucking Walmart people, not a chance. Like, we want skinny people to get skinnier, you know, like it was that was their whole schick. And they went the

• 5:54Shaan Puri?

  It's like Peloton, but the seat is wider for other sorts of people.

• 6:00Sam Parr?

  That's what they that's what their motto is, other sorts of people. And anyway, yeah.

• 6:06Shaan Puri?

  We are your type.

• 6:08Sam Parr?

  Yeah, we're gonna make you look like the before picture instead of the way before picture. And so anyway, pretty cool that they've done exactly what you're talking about. This Kevin Hart thing, it's kind of stupid. It's kind of cheap, though, right? If I'm if I'm Kevin Hart, I don't know if I would be doing this stuff.

• 6:24Shaan Puri?

  $100 million is gonna be stupid, because that's what he's gonna make off this thing.

• 6:29Sam Parr?

  I have a meaty topic about your old company, The Milk Road, and how I think that you guys have just made a huge mistake. I'm gonna bring that up in a minute and I want to get your opinion on it. But before I do, I want to talk about something that's not business related at all, but it kind of is, and I'm gonna get to it. I've been working on like different body stuff. Like I love like experimenting with body. And this is like a little vein of me to bring this up. But I posted these pictures in our doc and they're about two months apart. And basically what I've been experimenting with body wise is like getting super lean and like somewhat skinny and then like gaining weight again, but without getting fat. You know, they call it like a, like a dirty bulk.

• 7:13Sam Parr?

  That's when you eat like a ton of food and you, but you get muscle and you get fat. I've been experimenting with that. But look at the difference of the two pictures that I shared. And if this is on YouTube, we'll put it on the screen, I guess. It seems a little weird, but I guess we'll do it.

• 7:26Shaan Puri?

  Dude, we're making this the thumbnail. If you're gonna bring this up, we're getting the clicks. So, uh, welcome all of our thumbnail viewers who clicked because you saw a before and after of Sam.

• 7:35Sam Parr?

  Well, it's not, the, the pictures aren't that shocking. But here's what I've been testing. Just a difference of 200 to 300 calories a day for two months. So you go down to like 1900 to 2000 or 1900 or 2100 ish. That's my window when I'm getting skinny up to like 23, 2400. That's the difference. 300 calories a day, 200 calories a day. That's the difference. That's like a Twinkie or uh, like a pack of M and M's. That's, that's not a lot.

• 8:04Shaan Puri?

  Two slices of cheese or something.

• 8:06Sam Parr?

  Yeah, that it's not a significant amount. In my case, it's mostly protein, so it's a little bit more protein. Is that crazy how big of a difference that can make?

• 8:14Shaan Puri?

  It is crazy. Um, I saw you post that on IG and I was, I was, I had a great joke or something. I remember I had a great joke and then I was like, you know, I'm not gonna make this joke. This, this is me getting wiser. I said, I'm not gonna make this joke because some people get real sensitive about their body and they don't, they don't want jokes. Uh, like even a funny joke won't, won't come across well. So I said, let me just, let me just hit the like button and move on, carry on here. But I do have a question for you.

• 8:39Sam Parr?

  Just say it. Just say it. Come on.

• 8:41Shaan Puri?

  I don't even remember it now. It was something about like, you know, when, you know, when a person's like super fit, then you have to like pull them down. When someone's like fat, you have to like bring them up. So I was, I was gonna make fun of you in some way, but you know, I don't remember what it was at this point.

• 8:56Shaan Puri?

  I have a question for you. The thing that stood out was you were basically saying this is a 200 calorie difference. And I was like, that's kind of stunning.

• 9:03Sam Parr?

  It's stunning. And by the way, that's not precise. So I, I, I typically weigh stuff. I've been traveling for the last six weeks, so I don't weigh stuff, but I track everything. So a lot of it's eyeballing. So I could be give or take.

• 9:14Shaan Puri?

  What are you, what are you tracking everything in?

• 9:16Sam Parr?

  MyFitnessPal. So I use MyBodyTutor and I meet with them weekly and we go over like the plan and they give me like the plan to use. And then I have a trainer called Central Athlete and they tell me what workouts to do. And so I just track everything and they review it all.

• 9:29Shaan Puri?

  Right. And so you, um, what's a typical day of eating for you right now?

• 9:32Sam Parr?

  So right now I prefer getting a lot of protein early in the day. So I'll do, um, roughly a hundred grams of protein first thing.

• 9:41Shaan Puri?

  Are you fasting or are you just doing the like 30, you know, 30 grams of protein within 30 minutes? Like which, cause I've heard both schools of thought intermittent fasting people like.

• 9:48Sam Parr?

  I don't fast.

• 9:48Shaan Puri?

  And then Tim Ferriss in The Four Hour Body was like, no, no, no, protein right away, right when you wake up.

• 9:52Sam Parr?

  I don't fast because it, uh, I'm hungry in the morning, so I don't fast. So I get up, uh, around nine 30, I'll have a cup of yogurt. So that's like 15 grams of protein, I think. Uh, and then I'll maybe eat like a banana and then I'll go and get a really hard workout in. And then afterwards I'll do, I use a scent or Momentous Protein and I do four scoops with just water. And I drink that and then I won't eat till dinner and then.

• 10:17Shaan Puri?

  Four's a lot, right?

• 10:18Sam Parr?

  It's time.

• 10:18Shaan Puri?

  Isn't it supposed to be like one per thing? Is that's like the standard serving?

• 10:22Sam Parr?

  One or two. And so.

• 10:23Shaan Puri?

  Each scoop's like 20 grams.

• 10:25Sam Parr?

  Twenty-five, twenty-five, yeah.

• 10:26Shaan Puri?

  So you just get a hundred grams right there in that. Can the body even absorb that much protein powder at once? That's what I always wondered.

• 10:33Sam Parr?

  So I don't know. I, I think that the preferred method is to get that protein from food and chicken. But I just like doing it. So I just like drinking it one and I feel really full. And then at dinnertime, I eat chicken and vegetables and usually like a dessert.

• 10:46Shaan Puri?

  Oh wait, so there's no lunch?

• 10:48Sam Parr?

  That's my lunch is like the, the protein. I, I just feel good.

• 10:51Shaan Puri?

  So you eat a banana, a, a thing of yogurt, you drink a shitload of protein powder. And then you later for dinner, like we're talking like six P M. Now something like that, right?

• 11:02Sam Parr?

  Yeah, yeah, I'll eat like a thirteen hundred calorie meal.

• 11:06Shaan Puri?

  You have a huge dinner of chicken and veggies and.

• 11:09Sam Parr?

  Chicken or fish and veggies and the veggies will be something green and also like a potato. And then I'll usually do like a, like a piece of candy or ice cream or something like a very small serving of that. Like, uh, last night I had ch- uh, chocolate covered almonds, like two hundred fifty calories worth.

• 11:28Shaan Puri?

  And that adds up to roughly twenty.

• 11:31Sam Parr?

  Twenty three.

• 11:31Shaan Puri?

  Twenty three hundred.

• 11:32Sam Parr?

  Twenty three to twenty four. Yeah.

• 11:35Shaan Puri?

  That's crazy. I, isn't that crazy? Like, that's so different is what I should say because obviously it works. So maybe I'm crazy for not doing that. Um.

• 11:44Sam Parr?

  But here's the thing.

• 11:45Shaan Puri?

  That sounds like so little food.

• 11:46Sam Parr?

  It, it's not that much food. Sometimes if I have a really hard workout, I'll do a banana and a bagel. But I'll just do a plain bagel, like three hundred fifty calories of carbs right before I go work out. Um, I'm not like, I don't know if this is the right thing to do. I think, I think probably the right thing to do is to get like proper food. But I just don't.

• 12:03Shaan Puri?

  I'm looking at this photo. It looks like the right thing to do to me, right? Like, what, what else? What are we measuring here?

• 12:10Sam Parr?

  I, I, yeah, I don't know.

• 12:11Shaan Puri?

  Instagram likes. That's how you measure your health and that is working right now.

• 12:16Sam Parr?

  So here's the thing though, that I've learned and this is like changed my confidence in life and in business and everything. Learning how to manipulate your body because like that's what everyone wants to do is either get skinnier, gain weight. Like everyone like wants to do something with their body. Once you learn.

• 12:30Shaan Puri?

  Yeah. How many people are happy? Just like, yeah.

• 12:32Sam Parr?

  Yeah, like everyone wants to improve their body in some way.

• 12:34Shaan Puri?

  What I want.

• 12:35Sam Parr?

  Yes. But the thing is, is like what I've learned. So I've been going hard at this. I think like it was two years ago. I texted you and I go, I go, I'm going to become an Instagram fitness influencer. It was a joke, but not entirely a joke. But I was like, I want to figure this out. And so I just went and learned how it worked. And once I figured out that it's like a mathematical equation, life became so much better and I just. It was just like you do this, you do this, you do this, and you do it for three, six, 12 months or whatever. You likely are gonna see results. And then what it did was it gave me so much confidence that it's, I realized, wow, this is just like business. Business is actually the same thing. You do this, you do this, you do this. And the likelihood of getting some type of result is high. Hopefully you'll get your desired result, but you're gonna be better than when you started. But then it's like that became the truth for me.

• 13:19Sam Parr?

  It was as if I had bad eyesight and I put on glasses like that became the truth with so many other things. You do this, you do this, you do this, and you trust the process. You hire a coach or you develop your own plan, you follow the plan and you have to do it for three, six, 12 months, whatever, and it's really fun to start seeing results. And then once particularly with the body, I think emotions would be next, but with the body, it's like, oh, wow, I can manipulate that. And then also with money, we do it with money. I can manipulate money by doing X, Y, and Z. Then it becomes like I can do anything. And so like, once I've conquered the body part, it feels awesome. It feels so good.

• 13:55Shaan Puri?

  Um, that's exactly, that's so on point. And by the way, the opposite is true. When you want something and you don't figure out how to bend reality to make it happen. A little seed of doubt gets planted in the brain. That's now there that says, you're like, man, I could do anything I put my mind to. And there's a part of your head that says, really? Or is it like that diet? Or is it like sleeping early or is it like, you know, making money, whatever the thing that you wanted to do that you didn't?

• 14:29Shaan Puri?

  You didn't actualize, you didn't manifest into reality by doing it. I'll tell you a little story. This is very much relates to a conversation I had yesterday with my trainer. So talking to my trainer and I said, I wrote a number on the, on the mirror. I just went in there. I wrote 53. He's like 53, what? Like, what do we do? 53 of something? 53 pushups? What is this? I go, 53 days left. He goes, what do you mean? I go, oh, I had this realization. I'm eight weeks away from having the body I want. That's fifty six, fifty six days.

• 14:58Sam Parr?

  Where did you start and where did you, you at your peak, you were like two eighty?

• 15:01Shaan Puri?

  No, no, no, no. I'm, I'm basically the same weight I was at the start.

• 15:04Sam Parr?

  You look way different.

• 15:06Shaan Puri?

  Muscle and fat a little bit, but like

• 15:07Sam Parr?

  Oh, no, a lot of it.

• 15:08Shaan Puri?

  Two twenty and I'm currently like two twenty nine through to thirty. So it's like, I actually went up in weight a little bit, but the composition changed a bit.

• 15:14Sam Parr?

  Sorry, you, you just looked horrible when you started. Now you look awesome. So.

• 15:19Shaan Puri?

  Well, that's a great compliment, actually.

• 15:22Sam Parr?

  No, you can see your, you can see your biceps. You look, you look significantly different from when we first started.

• 15:27Shaan Puri?

  So, so I told her, I said, I'm, I'm, am I, I'm eight weeks away from everything I want. He's like, oh, that's, that's great. And I said, uh, so I'm just, I'm keeping track right now. I'll just, I'll just keep changing this number every day that I eat exactly the way I want. This number goes down. And if I don't, we go back to the beginning and we, we start. I don't know if we go all the way back or if I'm just gonna like add three every time I'm, uh, if, if I slip, but I haven't slipped yet. So I haven't had to think about it. All right. So anyways, we were talking and we have this philosophy. So me and my trainer, we have this philosophy where we, um, we both are very into mindset. And what's cool is what happened, what, what I had experienced previously in my life was I'm really into mindset things. I'm basically like, you know, in San Francisco, there's that angry Jesus guy who walks around with a megaphone.

• 16:12Sam Parr?

  Yeah.

• 16:13Shaan Puri?

  Being like, Jesus lives, he's alive, he's alive. That's like, this guy just walks around so much like in the heart of like where all the startups are, there's one guy that just walks around like that. He's famous. Everybody knows him. I was kind of that with mindset stuff. I'd be like, life is what you respond, not how you react.

• 16:30Sam Parr?

  Right, like.

• 16:30Shaan Puri?

  There is no meaning, except the meaning you're giving it.

• 16:35Shaan Puri?

  Hey, your mood is your choice. Like, like, you know, I was just like walking around like, and nobody really cared. And in fact, most people were generally somewhat annoyed with my, uh, my ongoing uh, conviction in like the mind, the power of the mind and how important it is to master the mind.

• 16:50Sam Parr?

  Your wife's like, yeah, I get it, Sean. If you think you can't, I think you can't. You're probably right. I get it. Just eat your fucking noodles.

• 16:57Shaan Puri?

  You can take out the trash like I told you to, you know, like that's kind of where she lands. And I'm like, but isn't the trash already taken out? Would we really think about it?

• 17:05Sam Parr?

  Yeah.

• 17:06Shaan Puri?

  That annoying guy. And so, and so then, um, I'm sorry, I made my, I meet my trainer. He's like, like he's got his megaphone. I got my megaphone and they touched. We were both into the same things. I'm like, you read that book? He's like, I read that book. I'm like, in the morning, do you sit down and think about these things? He's like, I do.

• 17:23Sam Parr?

  You're like more annoyed than like two improv kids or two vegans. Take it out.

• 17:28Shaan Puri?

  Exactly. We're two improv vegans. Take it out. Exactly right.

• 17:31Sam Parr?

  Yes, and, yes, and you're just constantly like trying to one up each other.

• 17:37Shaan Puri?

  We're just like.

• 17:38Sam Parr?

  Yeah.

• 17:39Shaan Puri?

  We each other talk. So, so normally that's the thing and we, and to hype ourselves up, we're like, dude, it's so nice to talk to another black belt. It's like, yeah, there's a lot of white belts wanting to run around here and you try to help them out, but they don't even really want to learn the technique. It's so nice to talk to another black belt. They say, you know what's nice about it? I don't even have to say the thing. Actually, I'll say two words, three words about the subject. Enough said. You actually already know. You've read the thing. You've actually practiced that. We already agree. There's no defensiveness. And so we just implement.

• 18:07Sam Parr?

  What's your, what's your workout that day? Just back patting?

• 18:11Sam Parr?

  Just like, today we're working on our triceps. Yeah.

• 18:16Shaan Puri?

  So, so while we're having this conversation, he's been, he even told me this thing. He's like, he's like, bro, I like, he's like, I like big weights and thin books. And I was like, what? He's like, I like big weights and thin books. And so we'll, we'll crack each other up about that. He likes to lift weights and he's like, I like thin books, meaning I like to just understand the premise of the book and move on. And I appreciate books that are thin. And so we've always talked about simplicity. How do you simplify a concept? So that you understand it so that others can understand things. This is something I always try to do. And we've talked about like, what's simpler than a book, a thin book? What's simpler than a thin book? You know, um, a blog post, what's simpler than a blog post, a tweet? What's simpler than a tweet? A little catchphrase. What's simpler than a catchphrase?

• 18:57Shaan Puri?

  A gesture. And so we had been playing with this idea of

• 19:00Sam Parr?

  You're doing too much. Do less.

• 19:04Shaan Puri?

  We were like, there, this phrase that I've been saying on the pod and off the pod, the season I'm in right now is this is a season of intensity is the strategy. So for me, that applies very easily with the, with the body, a diet thing. It's like, I don't need a new strategy. I don't need a different workout program. I don't need a new coach. I don't need a new diet. I don't need a new anything. I don't need to go get a new app to track it. All I simply need to do is execute the very simple plan with much higher intensity. And so I just had this little thing where I just, just this, just if you're on YouTube, you see this, I'm just turning the knob up.

• 19:42Sam Parr?

  The dial.

• 19:42Shaan Puri?

  And just turn the dial. And now what I'm working on, sometimes he'll just, he'll just go, hold on. And he'll just turn up the dial. That just, I know what that means. I know exactly what I need to do. I need to multiply the intensity I'm bringing to the current situation. I'm doing the same thing, whether it's on food or whatever, just this is all I need to do. Everything I want is on the other side of this little gesture. All right, cool.

• 20:01Sam Parr?

  It looks like you're rubbing a nipple. Your neighbors are just like, why is this guy doing like a nipple rubbing?

• 20:05Shaan Puri?

  He's like, be careful with that one. And I said, I only hear there's two possible good interpretations of this. And so, um, so the reason, I'm coming full circle to the thing you said, which is what I told him, I said, look, I wanted, he's like, you know, you gotta know your whys. I said, I know my why. My why is because I know that if I could do this, now there is an unstoppable feeling that comes from knowing that you put your mind to something and you did it. I said, I don't really care. I'm already married. I got two kids. I don't need to walk on a beach and like be attractive. That's not a thing for me. What I do care about is I can't have there be an area of my life that I wanted something in and not have.

• 20:48Shaan Puri?

  That reality to my will, like I can't not have done that.

• 20:51Sam Parr?

  Right.

• 20:52Shaan Puri?

  And so, once I have done that, it's just yet another, yet another area of my life that I was able to, to do that, just dial up the intensity and get the result. And that creates the unstoppable confidence. Um, it furthers the confidence to the point of being unstoppable, because this is the only area of my life I haven't yet done that. And so, um, I highly recommend for anybody, the area where you have struggled, that's the, that's the place to put the emphasis, that's the place to try to overcome, not even for the thing, but because you want to be the type of person who could do that thing. That's at least what's worked for me so far, and why I have a lot more momentum than I had in the past. Because in the past, I was like, I really care if I have abs, like I'm not sure that that matters to me.

• 21:31Sam Parr?

  No, you definitely care, but it feels good. I read this stupid article on Vice and it was like, gyms are built for skinny people and I can't go to the gym because I'm fat and people stare at me. And I thought, and this is for anyone listening who's fat right now or out of shape. Go to the gym, you want to know why? When I have never been to a gym and seen a fat person and I, and thought, that person's gross. I've only thought, dude, that's sick, they're, they're getting after it, they're trying. In fact, I get inspiration when I see someone overweight because I'm like, damn, the first step's the hardest. They're actually in a harder spot than I am. So if you're listening to this, fucking go get fit. It feels so good to like achieve a goal and to make progress. It feels awesome. And so I've learned a lot over these past few years, like getting my stuff together and it feels amazing.

• 22:14Sam Parr?

  I, I, I've, I've enjoyed this tremendously, so I wanted to bring that up really quick. And what's cool is like, once you like, basically if you're like out of shape and fat, you only need to do like, like for example, if Sean, you were like, I just want to get strong. I'd be like, well, just do this, this and this. It's really simple, uh, like do five reps, five sets of this, this and this. It's, it's quite simple and then eat this much food. And then, once you get like down to that, like 80th or 90th percentile of fitness, then it's like, all right, we're going to do really small adjustments and you're going to see like bigger changes. So it's really fun to like, see like, all right, I just need to like get to this point and that's easy. And I'm going to send do a general plan that works for everyone. And then as you get fitter, it's like, oh, you're just going to dial this.

• 22:58Sam Parr?

  A little bit, dial this a little bit, and that's really cool to like, see those little small changes. Three hundred calories a day. What that, what does that mean? Or eating a bagel instead of a banana for your, before your workout. Does that change anything? So like these little small things, it's been really fun to like, see how that works. And I think maybe just because I get older and my body doesn't respond the same. So it's like, these things actually matter. But if you're listening to this, that's what you have to look forward to if you're out of shape. If you're already in shape, it's really fun to test those small dials. I have one topic, Sean. So yeah, last week, or this week, maybe. Milk Road, your old company. So Sean started a company called Milk Road. It was a email newsletter that was a daily news newsletter for crypto enthusiasts. It was awesome, still is awesome. You guys, you sold it. And so it's not you, or I don't actually know what your involvement is.

• 23:43Sam Parr?

  But you launched this thing called Milk Road Pro. I believe. So the launch for it was cool. It happened. I actually don't see the date, but I'm looking at like, the newsletter when you launched it. And it's like, three hundred dollars a year, or twenty dollars a month, or sorry, ten.

• 24:00Shaan Puri?

  No, it was ten dollars a month.

• 24:01Sam Parr?

  Ten dollars a month and a hundred and fifty a year, whatever. And what you get is you get market insights and deep dives from Milk Road's research team. Weekly recaps on everything happening in the space, quarterly funding breakdowns. Cool. Awesome. First, before I give my criticism, I think it's sick that you guys tried this. Second, do you know if it's working?

• 24:24Shaan Puri?

  I know a little bit. So I wasn't involved in the launch of this, or the the details of what it is, the price, all that stuff. So I wasn't really involved in that. I knew they were gonna do it. And I was like, cool, cool idea to try. Let's do it. And that's all I know about that part. I don't know the results of it just so far.

• 24:45Sam Parr?

  So if I've been in this situation, so I had the hustle, I launched a three hundred dollar a year thing. The biggest mistake I made, or a big mistake I made, was instead of charging three hundred dollars a year, I should have made something that I could have charged thirty thousand dollars a year.

• 25:00Shaan Puri?

  Yeah, you dropped a zero. You, oh, you dropped a zero over here. You want to come get that?

• 25:04Sam Parr?

  Yeah, I dropped, I dropped two of them, two zeros.

• 25:09Sam Parr?

  And the difference between those two price points is it, it, it's a ton. But I actually don't think that the work is as big as a difference in price points. Or at least the F, the, at least the effort that goes into that. And can I give you a few examples of what I would have done instead if I was the Milk Road? The first thing, and by the way, I'm in the backseat here. I don't know anything. They probably, I'm sure maybe they thought about this and there's reasons why and there's probably some strategy. So this is totally a guy who doesn't know anything about the strategy. The first thing I would have done, or these are all different ideas of what could have worked. I would have researched. The first thing, tell me what you think about this. Not a crypto job board. That's, that stinks. Been there, done that. I would have done a crypto job, crypto salary benchmarking.

• 25:54Sam Parr?

  Meaning as any user that signs up, I would have asked them where they work, what their job title is and how much money they made. And then I would have took like what the benchmarks is, what the benchmark is for different salaries. And I would have packaged that and tried to see if I can sell that to HR departments at crypto companies, which I don't know if they're actually hiring a lot right now. So I'd have to do more research. But I think I would have done something like that. There's a few companies that have done this. There's salary.com. And then there's pay scale. I think pay scale does something like 200 or 300 million dollars a year in subscription revenue. And they sell into this. What's your, what's your gut instinct on that one?

• 26:28Shaan Puri?

  And you're saying instead of MilkRipper, or you're saying this is a part of it? What is the idea here?

• 26:33Sam Parr?

  Instead of, these are, these are things I would have done instead of. What, what is that?

• 26:37Shaan Puri?

  I think that's a cool idea. I think, you know, the crypto, the number of crypto companies that are mature enough to care about salary things, I think is a little early for that. I feel like something like that's going to work in a few years, not, not.

• 26:49Sam Parr?

  Well, now's a good time to start then, right?

• 26:52Shaan Puri?

  Yeah, fair enough.

• 26:53Sam Parr?

  And then, so when I'm thinking about these new ideas, I would think most of my ideas for what you guys should have launched are data related. The reason I like data is A, I actually think that's within the core competency of a company creating newsletters. I think creating a software platform would have been a horrible idea because that's not within your core competency. I also would have looked at what data can I get from my users and what are they clicking on in order to like track different data? And if possible, I would have tried to make something that my advertisers would also want to buy. But that's actually quite hard and that, that last one, I don't think I could have done. The second thing I would have looked at is sentiment analysis. Again, totally, I'm a total outsider here. So, but I wonder if big banks or big buyers of crypto stuff.

• 27:38Sam Parr?

  If they would care, what does the little guy think? Like the retail investor? And what I would have done is, and I think there's a few, I think there's, it's called Santimet. They do like four or five billion dollars a year in revenue. And what they do is they look at behavior analytics of like different crypto markets and how it works. I think there's Augmento, there's a few more that like, look at this. But I would have liked seen, because the thing with crypto is it seems like a lot of stuff happens in Discord. And if anything happens in Discord, a gray haired guy is not going to be able to figure that out, right?

• 28:09Shaan Puri?

  Yes, true.

• 28:10Sam Parr?

  And so I'm wondering, could, could Milk Road have figured out? What the little guy is talking about before it kind of pops and gets sentiment analysis packaged in a more professional way than Discord? What do you think about that?

• 28:24Shaan Puri?

  I think that's a good idea. I think there's, so we've been doing this thing called the Fear and Greed Index from the beginning.

• 28:29Sam Parr?

  Which I love.

• 28:30Shaan Puri?

  Which is basically a, it's a meter that just shows what's the market's mood. And this is kind of like based on the, like from the stock market, this has been the case for a long time, which is, you know, the market is very moody, it gets extremely fearful, it gets extremely greedy. And you kind of want to be buying when it's fearful and you want to be selling when it's greedy. If you wanted to time it, or at least does not buy when the market is feeling super greedy.

• 28:53Shaan Puri?

  But like, it's good to know where, where the sentiment stands because you could sort of, price is very, very linked to that. And at the beginning, we didn't have any first party data. So we used an existing Fear and Greed Index and we just skinned it and designed it to fit our brand. But I'm pretty sure now we have probably the biggest ability of anybody to pull for that.

• 29:13Sam Parr?

  Exactly.

• 29:14Shaan Puri?

  Outside of Coinbase or others could do it, but they're not, they're not doing it. But in terms of media, like we're one of the biggest, I think we are the biggest newsletter for crypto. So I think, and we get a lot of feedback. Like if we say, hey, tell us X, they'll like, we'll get tons of responses for every email. And so I think that we could have basically built our own Fear and Greed Index or built that out. Like maybe per coin or per project, per NFT, like what is the sentiment around this? What are the whales saying? So like, just create a cohort of whales. And their sentiment that take that data and package it up for any of the financial like institutional money that's in this space. So I do think that that that has a possibility and that is a 30,000 product, not a, not a $10 month product.

• 29:59Sam Parr?

  And then what I would have done is like, looked at that analysis and the data, and then also had my researchers and writers give context around this. And to explain their sources and why they think it means what it means.

• 30:10Shaan Puri?

  And I think that the research they do in this pro thing is actually good. And the problem is when it's gonna be super low priced, I think that it's really hard to go that extra mile. On any one topic, because you know, the, the, the reader may not even be that sophisticated or have that much skin in the game. And then the writer has to churn out lots of content for a wider base. But if you know, hey, this is a narrow group of people that really care a lot about these specific things. You could go be the best in the world at delivering that type of intel.

• 30:39Sam Parr?

  And you host conferences and a handful of other things around that. And that is a $30,000 a year product, I think. Now, yeah, packaging all of that is challenging and pulling it off is challenging. But I don't think it's like significantly more challenging than the work that they already have to do. It's just packaged differently. And the last two things.

• 30:58Shaan Puri?

  Well, the, the sales work is different. So in this, the sales work is easy. You put a link in the newsletter today and you say, hey, you want to hear, read this section? Go check out Pro. Sales work is easy. Content work is, is about the same. But the, the value obviously of the sale is what matters. So the other case, you have to basically go and meet with the head of research at some, some firms, some blockchain investing firm, or some traditional, you know, hedge fund or whatever. And you have to basically do an enterprise sale to get them on board.

• 31:29Sam Parr?

  Correct. The differences, and this is an advantage, is that Milk Road is small and your burn is small. So you, only a couple of deals.

• 31:38Shaan Puri?

  Two sales, yeah.

• 31:39Sam Parr?

  Could make a meaningful difference and you just start, you start small and you start slow. And I think that that could pull off. You're not a VC funded company that has to grow and support, you know, a million dollar a month team. The last two things, something that has always interested me is organizational charts, which sounds boring. But with crypto, well, the, this is combined with two ideas, but with crypto, you don't always know who's behind stuff. Because. You like a lot of it's just like someone's face that's a NFT or something like that. And you're not exactly sure who's behind it. What I would do is I would have done org charts that explains here's who's behind each thing. Here's the team.

• 32:20Sam Parr?

  Here's their contact information and here's the story behind it as well as our prediction of like, is this like interesting or not interesting? Should you trust it? Because if you're, if a bank or, or, or a buyer or a funder of some of these companies wants to know, like, what's the real deal behind them? It's really challenging to get a surface level or even a more than surface level view on it without doing lots of your own research. So if you have data that can actually pinpoint, uh, this is actually legitimate. It's worth diving deeper into, and here's some more analysis on that. Or this one just is nonsense. Run like something like that. And your customer being either a someone who wants to sell into those companies or someone who wants to fund, invest or purchase something from them.

• 33:04Sam Parr?

  It kind of gives you a little bit more quantitative and qualitative information on, are they worth the time? Do you know what I mean?

• 33:12Shaan Puri?

  Yeah, yeah, I know what you mean. That one's, I like that one. I like that one less than the other ones. So I think these are all good ideas. I like the theme of these data driven. Like basically, once you acquire this corpus of data, it just simply becomes more valuable over time. It has to be updated and refreshed, but it's not like new. It's not new content in the same way. It's building a stack of content.

• 33:36Sam Parr?

  I was talking to, or I was reading this post about Zoom info. Do you know what Zoom info is?

• 33:40Shaan Puri?

  Yeah, it's basically just like, here's everyone's email address. Is that the like dummy version of it?

• 33:44Sam Parr?

  Yeah, they're publicly traded though. They do like a billion dollars in revenue. I don't know what their market cap is. They're big, but it's.

• 33:49Shaan Puri?

  What do they provide beyond that? It's basically like, it's for salespeople, right? Like, hey, salesperson, here's how you're prospecting.

• 33:54Sam Parr?

  I think the high level view is basically we have mapped out every employee at every company in America. And we know like what they do. We know their contact information and we know a little bit of background about the company. And the way that they started, it was the two founders. They said, we spent 75% of our time just calling the front desk of all these companies to confirm that their phone number was correct. And that was how it started. Then we went and got a bunch of different data sources and we combined them to make it a little bit more readable. So you could have more data on different companies. And then finally they created a. I don't know what you call it, like a viral loop, whatever it's called, where people could access some of the data, but they had to submit their own data.

• 34:38Sam Parr?

  And so in order to get a discounted price and that kind of created this loop where now they have so much information on different companies, how they work. If you Google like a company and then revenue, you might find zoom info that will show up, but it'll say like their contact information, where their office is and things like that.

• 34:54Sam Parr?

  And so they started just by the two guys, just phone calling. And so these company data businesses can be cool because you can brute force your way to get like a nice little MVP. So anyway, that's my, my spiel on Milk Road. I, I, I think that I don't know the background of what the owners are doing, so I could be totally off. That's what I would have done instead, though.

• 35:12Shaan Puri?

  So here's a tool that's pretty cool. That's related. Have you ever heard of particl.com?

• 35:18Sam Parr?

  No, I'm going to go to it now, though.

• 35:20Shaan Puri?

  So particle, just without the E. So it's P A R T I C L dot com.

• 35:25Sam Parr?

  Unlock the power of driven product development.

• 35:28Shaan Puri?

  Uh, yeah. What it should say is see how much any ecommerce store does in sales. Cause that's what it does.

• 35:35Shaan Puri?

  That's like the layman's term, like again, zoom info is like, hey, you want to sell shit? Uh, we'll tell you who to reach out to, and here's their email address, right? Like they have to sort of mask it and make it sound a little fancier than it is. But it's very functional, very useful. And similarly, particle is pretty cool. So what they did is for pretty much all the major ecommerce stores.

• 35:55Shaan Puri?

  They, what they did is they, they have a way to go to any like kind of Shopify store and estimate with fairly high confidence. And it's not perfect, but it's directionally correct.

• 36:09Shaan Puri?

  What that store does in sales within that, what each, what, which SKU they, uh, they sell. Like, uh, you know, what's the top selling, top selling products, bottom selling products, that sort of thing. And so you could do really great competitive research and market research to try to figure out where are there gaps at the market? Oh, okay. This company is doing really well, but there's not a lot of competitors that also sell that product. There may be an opportunity to go in there or hey, um, you know, we're doing really well with these three products, but our competitor, they have this other product line that we don't have that's doing really well. And so it's a cool thing that they built, um, using basically like, seems like crawlers and scrapers to go onto an ecommerce store and sort of estimate the, um,

• 36:51Shaan Puri?

  The volume of of sales for product is not perfect. It's like, you know, because I I could looked at it for like our brand and a couple of the brands of people I know. And so, you know, the sale, the exact sales number, like if it says 50 million, they might do actually 70 million or 60 million.

• 37:07Sam Parr?

  Right. It's just directionally.

• 37:09Shaan Puri?

  It's directional. It's like, it's not 500 that they do probably. But and it's not five. It's more like 50. It's more like 50. And but the product level stuff seems to be more accurate. Where, you know, again, relatively like product A is more popular than product B by by double, right? Now, okay, interesting. What what is that? What can we learn from that? How do we? And they sell this thing for like, I don't know, 20 grand a year. To your point, because if I'm a retailer, and I can be smarter about my inventory purchases, I'll bake back the 20 grand and, you know, one or two purchases just by just by by having this in Intel if I didn't have it earlier. So it kind of makes sense how these companies are able to charge so much.

• 37:51Sam Parr?

  Is this company big, Particle?

• 37:53Shaan Puri?

  Yeah, I think they're pretty big. I don't know too much. You know, you can't search them on the platform, unfortunately, but it seems like they're seems like they're doing pretty well.

• 38:01Sam Parr?

  Who's the owner of Milk Road now? What are their names again? Mike?

• 38:04Shaan Puri?

  Kendall and Mike.

• 38:06Sam Parr?

  Kendall and Mike. Bravo. Launching a subscription product.

• 38:09Shaan Puri?

  This clip. They don't listen to podcasts. They don't listen to any podcasts. And so, like, in fact, when we first met him, I was like, yeah, it's a podcast, blah, blah. And then he's like, wasn't really that interested in the podcast. And I was like, do you listen to our pod, any pod? You listen to podcasts? He's like, no, why would I? I don't really understand. Why would I do that? Like, he was just like, I just feel like I should just work instead of listen to other people talk about work. Okay, oh, well. Touche. Absolutely right. That is what a successful person would say.

• 38:43Sam Parr?

  If you guys are listening, that's what I would have done. This is what I learned from launching my product. I mean, we were trends was successful, but I realized we could have had two zeros at the end of our revenue, probably if we would have done things differently.

• 38:56Shaan Puri?

  Yeah, good feedback. I like it.

• 38:58Sam Parr?

  What else you got?

• 38:59Shaan Puri?

  Um, okay, well, that was amazing. Let's just first start with that. Great idea. Next. You know, with a guy with great ideas.

• 39:07Sam Parr?

  You're getting those bad packing reps a nice.

• 39:12Sam Parr?

  Can't stop, won't stop, never quit, no days off.

• 39:17Shaan Puri?

  I'm gonna let it slide that you said backpacking. That's what I'm gonna do because I'm a nice guy. So with ideas like this, I think I should be in the tech all star game. What's the tech all star game, you asked? It's something I wish existed. So I tweeted this out. And I think that I laid out my case for why the tech industry needs its version of the NBA All-Star game. So tech is getting pretty big. In fact, somebody pointed to somebody who's not in the tech industry pointed this out to me. They go, yes, weird. I feel like tech is the new shit everyone in Hollywood's like talking about. He's like, you know, like the Facebook movie was dope. He's like, and then they came out with Silicon Valley HBO.

• 39:57Shaan Puri?

  And they have like, you know, they have the WeWork movie. They got the Theranos movie. They got the Uber story. They got the, like, it's making its way more into pop culture. And what happens when something gets into movies is those heroes become heroes. So the protagonist in these, in these things becomes like a new archetype that people want to follow. And so he was pointing this out. He's like, I think tech is just crossed over into this thing where the cool tech people are now popular everywhere. You see this with Elon Musk, Mark Zuckerberg, they're like, they're household names now, Jeff Bezos, whereas, you know, I couldn't have told you who the CEO of IBM was growing up. Like, I had no idea. But it's that that's changed now.

• 40:35Sam Parr?

  You still can't, you still can't name the CEO of IBM.

• 40:38Shaan Puri?

  Couldn't tell you what IBM stands for.

• 40:40Sam Parr?

  I used to not be able to name who the CEO of IBM was. I still, I still can't, but I at least want to know.

• 40:46Shaan Puri?

  I definitely used to not be able to.

• 40:49Shaan Puri?

  So I think somebody should create this. I think somebody should create

• 40:55Shaan Puri?

  a weekend event that's produced like a, like the NBA All-Star Weekend. And get the best talent in the tech industry to compete. So here's how I think this is.

• 41:04Sam Parr?

  You're gonna have like a, like a, like the layup contest or like the base, the base hit derby?

• 41:10Shaan Puri?

  No, no, no, no. It's gonna be a hackathon. Real simple. So it's a hackathon. That's the main, that's the main attraction. That's the, that's the game. Is a hackathon. And what we'll do is each, so you get, you only get invited if you're like a legit awesome tech company. So you go from like the top, like, okay, Facebook, you get to send a team or maybe a couple of teams. And, but so does, I don't know, Figma. You guys have made it. Congratulations. You get to participate in the thing. And so the CEO of each company gets to recruit one engineer. One designer and one marketer for their squad. They get to come and they're going to compete in the weekend hackathon. They got to build something awesome and they have to pitch it at the end. And you get to kind of see these people actually like, watch them cook a little bit. Like, let me see you actually do work. Like, are you creative?

• 41:55Shaan Puri?

  Are you interesting? Can you build something cool? Can you sell? Can you pitch? I want to see, see that in action. I think it would be a phenomenal recruiting event for companies. I think it would be just a great, like, kind of brand builder. I think it'd be fun for these people because I don't know. Most tech CEOs' jobs are actually like, just dealing with problems and not even the fun types. It's not even like product problems. It's like people problems and lawsuit problems and shit like that. So I think it'd be a nice diversion for people who got into this because they like to build shit. And that this is how they actually started their company. And I think that you, the way that Elon and Zucker sort of competing now, I think it's going to open the door to more direct competition, friendly competition amongst tech people. Then I think you do the fun gimmick games, right?

• 42:40Shaan Puri?

  You have the whatever, the, the speed typing contest or you have who can do X while they're drunk, whatever. You come up with like some random ass games for other people to try as well. You broadcast the whole thing. And I think that like you could kind of, if you had the right, like if I'm, I was trying to think, who has the incentive to do this? So none of the companies have the incentive to do this. Only somebody just such like stupid like me has the incentive to do this where I'm like, yeah, this is what I'm going to spend my time on for the year. And like, I don't need money, so I could just like do this. And like, I think the whole thing, it would be profitable because you could get sponsors for the whole thing. And I think either me or somebody like Eric Torneberg, I thought would be great at this because he's got a lot of great connections. And he, he comes from the sports world, so he like appreciates that part of it and sees that it's missing here.

• 43:25Shaan Puri?

  I also think that VC funds, like sort of like Andreessen Horowitz or whoever, could use this as an excuse to create like a festival or a fair that's different than a traditional boring conference. So nobody's going to do this, but I think this would be a fun idea. I wish this existed. What's your reaction?

• 43:39Sam Parr?

  Do you remember the Silicon Valley Sports League?

• 43:42Shaan Puri?

  No, what is that?

• 43:44Sam Parr?

  It was awesome. It was like a rec sports league and um we did soccer one season, another season, it was flag football and it was awesome. It was basically different companies would pay 10 grand per season and you could have 10 players play and it was like a really fun way to like hang out and uh you know, get to know your team and like play sports and it would, at the time I was at apartment list. So it was like apartment list versus I forget whatever company was like nearby and you like it. It was awesome. It was really, yeah, it was really fun and the guys who started it used the profits to bootstrap their company and it was sick and I they said they made millions of dollars from it. You've not heard of that?

• 44:24Shaan Puri?

  No, but I'm on their website right now. I don't know if you've been there in a while.

• 44:28Sam Parr?

  No.

• 44:29Shaan Puri?

  Look at this banner image. This might be the worst banner image I've ever seen. It's two evil looking tech guys pretending to play football against each other. The guy's holding the football not like how you would hold a football when you run, first of all, tiny hands and can't hold a football. And the other guy looks like an absolute hyena that's actually coming to take your data and sell it and not like play sports at all. This is whoever the artist who did this hates the tech industry. They like lost their their two bedroom loft in San Francisco because they raised the rent so that like some tech broker could live there and now he's on the street doing art like this.

• 45:05Sam Parr?

  You just have to make it boxing, though. You gotta get you gotta get to the you gotta get to the boxing. I mean, the YouTubers are doing it now.

• 45:11Shaan Puri?

  But people aren't gonna do the boxing thing like even like best case scenario is this Elon Zuckerberg thing. It's also not even gonna happen. It's not gonna happen. They have too much to lose and it's too hard to be good at boxing. You've seen this with the YouTuber thing. Jake Paul actually like dropped out of life and has been like trains boxing for years to look okay. And like, imagine a tech, an interesting tech person is like in their 40s or 50s typically. Or they're like the scrawniest 25 year old that like, like spent their whole life building the thing and not working out. Like, I just don't think it's gonna look okay. I think it's gonna look really bad and sad when you watch it.

• 45:51Sam Parr?

  Why don't you just do this? What's holding you back? I mean, it's fun.

• 45:55Shaan Puri?

  Yeah, it seems fun, but I think it's a, you know, it's a fun idea that if I knew that I could get the right people involved, maybe, but you need the A, you need the A players to do this. I'm not interested in apartment list head of growth versus, uh, you know, feet finders, you know, customer success guy like, you know, we're not doing that. It needs to be Zuck and his team, Elon and his team. And then like, you know, like, it needs to be like top people doing this, like the Airbnb founder, like that's who people would want to tune in because you don't get to meet these people. You definitely don't get to see them work. You only see them giving rehearsed interviews about how they started something 10 years ago, or like why they're not ruining the world right now. Like, that's the only thing, that's the only context

• 46:40Shaan Puri?

  we see these people in. You don't really get to see them in a context that makes them likable, favorable, and like, you know, admirable.

• 46:47Sam Parr?

  Are you on a roll right now? Should we just let you rattle these off?

• 46:50Shaan Puri?

  I had three, like, alliterations there, pretty much, so.

• 46:52Sam Parr?

  Well, feet, I thought the feet finder was a gem, too. I'll just let you.

• 46:56Shaan Puri?

  That was on my list as an idea, but I haven't researched it. Somebody just told me feet finder crushes it. And I go, what is feet finder? And they go, I think it's only finder for feet. I said, bookmark that. We'll look more at that later.

• 47:07Sam Parr?

  Is that really a thing? Feet finder? Oh, my God, you're right. It is the safest place, the safest, largest, easiest website to view, buy, and sell feet content. Great. Oh, my God, dude, this is wild. You're right. They do kill. Oh, wow. Yeah, that's some homepage. They get four million. Uh, yeah, we'll save this for another time. Oh, my God, that is a homepage. Uh, don't go to feet finder.com if you're with your family.

• 47:33Shaan Puri?

  All right, let me give you another quick one. So, related to my OnlyFans and now feet finder curiosity. Okay, so Ben sent me a, uh, link to something called onlypage.com, and page as in like the girl's name page. And I thought this is kind of interesting. So I go to it, and it's basically OnlyFans. So there's some model named Paige, and she's like, hey, subscribe to me and you get my content. You get all the same things as OnlyFans. But she's hosting it on her own website.

• 48:04Sam Parr?

  It's that golfer, the, I don't know, what's her full name?

• 48:08Shaan Puri?

  I don't know. Is she a famous athlete? I had no idea.

• 48:10Sam Parr?

  I think she started as like a mediocre athlete, mediocre golfer, but she's a golfer, but she's really good looking. And so now she's in the news and stuff all the time for just being like this hot athlete. Her name is Paige S. I forget her last name, but something like that.

• 48:25Shaan Puri?

  I mean, the variety of content here. You scroll down, it's golf instruction and it says warming up and she's just bending over on a putting green. It says the mental game and she's talking about that. And then there's just bra tutorial. I don't know how many guys are subscribing to watch a bra tutorial for that, you know, that the bra techniques, but you know, this is a she knows what she's doing. Let me put it this way.

• 48:47Sam Parr?

  I sent you her Wikipedia. It's Paige Spiranac. So I guess she was a former professional golf player. She was a division one golfer and then she just got famous for being pretty good at golf. And then people are like, you're very attractive. And she was like, I guess I should, I should lean into that one.

• 49:05Shaan Puri?

  She's talking to her mentor. She's like, I'm, I'm pretty good at golf, but I'm amazing at boobs. Like, what do you think I should go with this? And they're like, you know what? You should, you should focus on your strengths. And so anyways, what I thought was interesting about this is this is basically a direct to consumer version of, of only fans. It's what Shopify did. So like you, before Shopify, it's like you could list your, your products on somebody else's marketplace, Amazon, Walmart, whatever. So that's like one alternative. You could be an Amazon seller. You put your product on Amazon. Amazon is the storefront. People go to Amazon, they find your product. That's how only fans works. People go to, go to your only fans. It's hosted on only fans. Only fans is the tech platform where you make your purchases through. This is interesting. Somebody must have created for

• 49:49Shaan Puri?

  there must be some company behind this.

• 49:53Shaan Puri?

  Or she built us herself, which is a shop, like a Shopify version of only fans. She has her own branded domain, her own store, and she's handling her own customer relationship with customers. So when they like, for example, when you sign up to somebody's only fans, you don't get their email address. If they churned, you could never market back to them that way. But with this, theoretically she could. And so I thought it's kind of interesting. I wondered like Shopify turned out to be a very big deal in the like, kind of like commerce landscape. Clearly, OnlyFans, the niche, is doing billions of dollars a year as a product, like, I don't know, I don't even know what you would call it, category. Can somebody create the Shopify for that? That's kind of interesting to me. I don't know, I don't know. This is the first time I've seen this.

• 50:38Sam Parr?

  The company behind her page, it's called Uscreen. So uscreen.tv, the letter U and then screen.tv. And it's the all-in-one membership platform for creators. Delight your diehard fans with exclusive video content and a vibrant community across your own mobile app and website. And on their homepage, they list like some YouTuber with 2 million subscribers. They list a yoga company.

• 51:03Shaan Puri?

  Kids are.

• 51:05Sam Parr?

  Is that what it is?

• 51:06Shaan Puri?

  There's kids are, there's yoga, there's like some German guy, there's like a pregnancy blog.

• 51:12Sam Parr?

  And now Paige is using it. Yeah.

• 51:18Sam Parr?

  She's like, they're, she's definitely their biggest.

• 51:20Shaan Puri?

  Best selling.

• 51:21Sam Parr?

  Yeah, so she's, so it's a company that's doing it. And it looks like she just found like a course creator company and was like, or a course.

• 51:29Shaan Puri?

  Membership platform.

• 51:30Sam Parr?

  Yeah, yeah, yeah. She's like, yeah, we're gonna do that. We're gonna go ahead and just only pay $300 a month.

• 51:36Shaan Puri?

  This is interesting. Their thing says 150 million earned by creators each year. That's pretty interesting. That's, that's not like a small number. They said they have 9 million end users, so like members on the other side of the content.

• 51:49Sam Parr?

  Yeah, and so.

• 51:50Shaan Puri?

  I never heard of this. Have you ever heard of this?

• 51:51Sam Parr?

  No, I've never heard of it. And it looks like they're killing it because they just made maybe some policy changes that would not allow like Kajabi or something to like appeal to that type of creator. But it's smart. So if you click their leadership team, they have a big team. It's a, it must be a big company. They have got a huge team. It looks like they have 50 to 150 employees. So it must be working. And if you look them up, you can't find any funding information about them. The company might be killing it. And we just.

• 52:20Shaan Puri?

  Dude, I want to make a Chrome extension that's just called the honesty filter. And it just changes the website homepage to like say what it actually does. Like, you know, it should just say monetize your body.

• 52:34Sam Parr?

  Yeah, with less fees than OnlyFans.

• 52:37Shaan Puri?

  Yeah. And like, you know, the, the zoom info, get people's email address and spam them. Like, you know, these are like what these companies actually do. But if you go like, if I go to zoom info, what does it say?

• 52:48Sam Parr?

  So the guy who started it, his name's PJ, it looks like he, on his LinkedIn, he says they're north of 20 million in an ARR. They're bootstrapped and it's based out of Washington DC. This is a legit company and before that he had a web hosting site. Uh, anyway, this guy.

• 53:06Shaan Puri?

  This thing is bootstrapped, is that what you said?

• 53:07Sam Parr?

  Yeah, that's what his LinkedIn says.

• 53:09Shaan Puri?

  Yeah, they're probably doing, they probably take like, I want to say five to 10% of this. So maybe something like 10 to 15 million a year in, uh, in revenue for them.

• 53:19Sam Parr?

  Yeah. And he says that he's killing it. It says in his LinkedIn, it's over 20 million in ARR. It says, fast growing and profitable bootstrap SaaS business, revolutionizing the way that video based entrepreneurs make men get off.

• 53:34Sam Parr?

  That's what it says.

• 53:37Sam Parr?

  So, yeah, PJ.

• 53:39Shaan Puri?

  Oh, you gotta turn the Chrome extension off. Oh, yeah. It got you there.

• 53:44Sam Parr?

  So kudos to PJ.

• 53:46Shaan Puri?

  My Chrome extension's called True Dat and you can find it in the Chrome, the Chrome store.

• 53:52Sam Parr?

  That's his side hustle. Uh, good job PJ at, at Unscreen. I don't see Paige on their home screen. I don't know why I wouldn't see that. She's, has four million followers on Instagram. You got a guy on here with, in the front page with 1.8 on, on YouTube. We gotta put Paige on there, but that's what she's using. So her name's Paige Sarah Nick or something like that.

• 54:11Shaan Puri?

  Well, maybe with your new, uh, body, I don't know. Maybe you screen, I screen, we all scream for Sam's screen. You know what I'm saying?

• 54:21Sam Parr?

  Yeah. And, uh, Paige, what's up? That's a joke. My wife who's listening, that's a joke.

• 54:30Sam Parr?

  But I do see that Paige is recently divorced, according to her Wikipedia. No, I'm just joking. She's like a nine, I'm a four. That won't ever work out unless we can figure out a way. Yeah, on screen or U screen, whatever it is. Good job. Kudos to you guys. They're taking the business of people who don't want to deal with these people. I don't know why more people don't do this. I guess you have to have a really big, I mean, you need a big audience. Paige is 4 million Instagram followers. But does OnlyFans even drive audience? Do they drive a significant amount up?

• 55:01Shaan Puri?

  No, they don't. They intentionally don't drive discovery. So it's kind of like Shopify anyways. You promote yourself. They're your storefront. But the thing is, it'd be like if every Shopify store was on, was called Shopify.com slash store name. And if you couldn't collect your, you know, the emails or phone numbers of your customers. So you couldn't like, you know, sell more products to them or whatever. It's all done through their, through their platform.

• 55:27Sam Parr?

  Yeah. And U screen advertises that they have like a community platform. I don't think I want to be part of that community, but just the paywall part might be worth it. So if you're a creator, I'd be like, yeah, I'll accept their money, but I don't want to like, you know, I don't want to like talk to them on a regular basis. That'd be weird. Yeah, that's a good find. Where do we go from here?

• 55:50Shaan Puri?

  I think that's it. I think we wrap it up.

• 55:52Sam Parr?

  All right. Well, that's the episode. By the way, really quick.

• 55:56Shaan Puri?

  That's the pod. That's the pod.

• 55:58Sam Parr?

  I know. I wanted to tell you something really quick. I just got a text while we were recording from Jason Yanowitz at Blockworks. He goes,

• 56:07Sam Parr?

  "Today I got asked to leave the bank because I was laughing so hard at Sean's Taco Bell story." They were like, "Sir, could you please leave your call outside because I had headphones in and was laughing so loud, so loud." I said, "Yeah, yeah, no, you need to listen to this podcast." And they were like, "Sir, what are you talking about?"

• 56:25Sam Parr?

  The Taco Bell story.

• 56:27Shaan Puri?

  He should have just taken off his AirPods and played it out loud for the entire bank to hear.

• 56:32Sam Parr?

  Oh, you gotta hear the story that Sean tells about making eye contact with a guy who's farting at a Taco Bell.

• 56:38Sam Parr?

  And can I please deposit $500? No, apparently that was a hit. A lot of people like that Taco Bell story. Congratulations. You should do more uncomfortable things.

• 56:49Shaan Puri?

  I went and replied to a bunch of the comments on YouTube. If it comes from the, the channel name, that's me. So, so I replied to a bunch of them because I had said like, we read and reply to every comment.

• 57:03Sam Parr?

  I know, people got mad at you.

• 57:04Shaan Puri?

  We read all the comments. Now there's a lot, like there's 700 comments per episode, which is a lot to reply to. I did it for one and I was like, okay, I can't go do that for the next one. So I think it's gonna be kinda like, I reply to, I read all of them and reply to, I don't know, 100 each time. Because it's now getting

• 57:23Sam Parr?

  I read all of them. I read all of them. And a lot of them, they got mad at us for being, they called us all a bunch of cucks for liking Zuck. They said, you're Zuck's cucks.

• 57:32Shaan Puri?

  Yeah, cuck army. What's up? We have tattoos on the inside of our wrist.

• 57:37Sam Parr?

  Dude, isn't it crazy that

• 57:39Shaan Puri?

  Whenever, whatever, whatever Zuck's working out.

• 57:41Sam Parr?

  That Zuck is now on the liberal side of this stuff. Somehow we're like, you know, left of center because we like Zuckerberg. That's so funny that he's fallen like on that side of this argument.

• 57:54Sam Parr?

  But yeah, they got, they got mad at us. But anyway, that's the pod. We'll read all the comments. That's the pod.