Work Like Ocean's 11, Sam Bankman-Fried, and the Deepfake Dilemma

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about how the future of work will look like an Ocean's 11 team, height enhancing surgery, Sam Bankman-Fried, and how to solve the problem of deepfakes. ----- Links: * My Body Tutor * SiriusXM Acquires Conan O'Brien's Team Coco podcast * Moiz's tweet * Surgery that makes men taller * Foot file * TikTok apartments * Sam Bankman-Fried * A. Team * GetSway app * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (01:25) - Shaan eating healthy & MyBodyTutor (05:20) - How much MFM is worth? (09:15) - Drinking Cola and Genghis Khan (14:10) - Surgery to make you 3 inches taller (25:15) - TikTok Apartments (39:10) - Sam Bankman-Fried (49:10) - A. Team (55:10) - No one reads Docusign (61:10) - Zelensky Deep Fakes ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  So somebody had tweeted out something which was like, hey, if you needed a side hustle that was going to generate like 3K to 5K a month.

• 0:10Shaan Puri?

  And you could only kind of work like, you know, let's say like, you know, a couple hours during the week and, you know, a half a day on the weekends or something like that. What would you do to do that if you didn't know how to code?

• 0:27Sam Parr?

  Are we good?

• 0:30Shaan Puri?

  I'm a whole different guy, Samphar. I'm, you're looking at a man four days in to clean eating. And guess what?

• 0:39Sam Parr?

  Are you really?

• 0:40Shaan Puri?

  Now I'm on time. Guess what? Now my kids love me. Guess what? The stocks went up today for the first time in like five months. So a lot of things are going well here.

• 0:51Sam Parr?

  What are you eating?

• 0:53Shaan Puri?

  I'm just like, I don't know if this is healthy or not, but I'm very heavy meat and protein right now and just like nothing bad and not eating late, not, not doing bad stuff.

• 1:03Sam Parr?

  Dude, listen to this thing that I'm doing. It's called my body tutor. Have you heard of it?

• 1:09Shaan Puri?

  I have heard of this. Is it like a text messaging thing, somebody like?

• 1:14Sam Parr?

  It's way more primitive than that. So basically I pay them either $600 or $700 a month. I don't remember if it's $5.99 or $6.99. And this woman named Heather, she's like my coach. She just calls me every single morning and I have to tell her what I ate, what I'm going to eat today. And then she tell, and then I write down on my fitness pal, what I've eaten the day before. And she'll say, yesterday was bad or good. Here's why. Tell me what you're going to eat today. That's all it is. It's a five minute phone call and it's, it's amazing. It's, it's, you should try this. It's actually quite good.

• 1:48Shaan Puri?

  I should try this. The fact that I don't want to try this tells me that I absolutely should try this. So I think I might, I think I might do it because, uh, yeah, I don't know. It's, I'm, I'll, I'll tell you what, I'll tell you what's, I'll tell you what's embarrassing. What's embarrassing was that a day and a half into just eating clean and just not. Not like, you know, oh, my daughter's leftover macaroni and cheese. All right, let me just eat these three spoons before I put it in the sink or like, oh, there's a free cookie here at this thing. Let me just grab that. A day and a half in, I felt a difference, which tells me how poorly I had been eating. If I could feel a difference just from a day and a half of eating perfectly right.

• 2:29Sam Parr?

  What do you eat normally? That's bad. Like, are you talking about like processed? Does clean mean just like no sugar and not processed?

• 2:35Shaan Puri?

  No sugar, not processed, not like late night snacking or whatever, like just cutting it off at a certain time. And then not like, okay, you know, I've been, you know, what will happen to me sometimes is I'll be like, oh, I'm working. I got calls. I got the pot. I got all this stuff going on. I'm excited. I look up, it's 2pm. I haven't eaten anything. And I'm like, all right, the next edible item in sight is just getting like devoured, right? It's like a stress eat at that point. Yeah, it's getting got. You thought this party size of Doritos was for a party? No, it's getting got right now. And so, so you ever heard of, you ever heard of someone doing a line

• 3:17Shaan Puri?

  of Oreos? It's when you, when you get the Oreo tray and it's got like three columns and you do a whole line, you just take a whole column out in one sitting. That's something that would happen before, you know, just on a inconsistent basis.

• 3:31Sam Parr?

  I like to do Oreo cereal. You just get a gallon of milk and a sleeve of Oreos and just, just go to town. So I'm on board with you, man. I like all that stuff too, but you just can't do it.

• 3:42Shaan Puri?

  Yeah, I can't do it. All right. So we got a bunch of stuff. Let's do, let's do some of these topics. I don't know where you want to start. Actually, I just see my topics. I don't see yours. Do you have any?

• 3:53Sam Parr?

  I had a few. We went through a lot of them the other day, but well, well, one thing that is quick.

• 3:57Shaan Puri?

  The classic, we went through a lot of them the other day. The classic.

• 4:02Sam Parr?

  No, I'm usually really prepared, but did you see that Conan O'Brien's thing got acquired? Team Coco?

• 4:08Shaan Puri?

  Yeah, you texted this. So what is it? So he has a podcast network or is just his one podcast?

• 4:13Sam Parr?

  It's a podcast network, but I think he's the heavy hitter and it's sold.

• 4:18Shaan Puri?

  160 million or something you said, right? Like a pretty.

• 4:20Sam Parr?

  150 to 200. I forget the number, but they have 16 million downloads a month. We have

• 4:27Shaan Puri?

  two or three million.

• 4:29Sam Parr?

  Yeah.

• 4:32Sam Parr?

  We have two or three million a month. So what does that put us worth? And ours is a business like it's the people listening. You guys are richer than like Conan O'Brien's audience.

• 4:44Shaan Puri?

  Yeah. And we're way better looking and way more funny. So, you know, if you just take his multiple and you say, all right, divide by eight. We don't do public math. So that's unfortunately just the problem. We're not going to know how much worth because we go into public math and moving on to the next topic.

• 4:57Sam Parr?

  I think that's $20 million.

• 4:58Shaan Puri?

  Who, who bought it, by the way?

• 5:00Sam Parr?

  Serious.

• 5:02Shaan Puri?

  Serious bought it. Okay. So he's going to like go exclusively to them.

• 5:05Sam Parr?

  Yeah, but honestly, I'm going to call our shot a little bit. I don't think that it's going to be that crazy that in a year or two, we get paid like 10 or 20 million a year to license out to Spotify or something like that.

• 5:18Shaan Puri?

  I would enjoy that. That sounds a little crazy. 10 or 20 million, I think, sounds a little crazy. But then again, like it sounded crazy that, you know, like, for example, The Ringer, when they got bought by, by Spotify. So they were a sports network of podcasts led by Bill Simmons. So Bill Simmons was sort of like the Conan O'Brien of that network. And they got bought, I think for 200 million. And, and what's crazy is it's not even exclusive to Spotify, which is just like wild to me that that's how favorable these deals are. In the same way that Joe Rogan, when he got paid by Spotify, he had to take it off of YouTube, but he's still on the, he's still on Apple Podcasts, which is pretty crazy.

• 5:58Shaan Puri?

  So when The Ringer sold to Spotify 200 million, I think they were doing about 15 million in revenue when they got bought for 200.

• 6:06Sam Parr?

  Crazy. That is absolutely crazy. And was it only one podcast or no, they actually have a bunch more.

• 6:12Shaan Puri?

  It was like, yeah, 12 maybe or something like that.

• 6:14Sam Parr?

  But they've got a few winners.

• 6:15Shaan Puri?

  It's like three winners. And then like, it's like one big winner, two small winners, and then a bunch of like long tail stuff that that kind of doesn't matter. Um, in terms of, of like how, how big it is. But also I think for them, you know, the thing is it's there. It's not like they were bought for a revenue multiple. It's not like Spotify was like, you know what? We're going to buy this revenue multiple because, you know, that's going to get priced at a favorable rate in the market here. It was just like. We need to strategically move into podcasting. Okay. Go get Rogan, go get the Ringer, go get the one that got bought that's like up our alley is that Startup One Gimlet. So they bought Gimlet also for a lot of money. They bought Anchor, that podcasting tool that sucked. Like not sucked, the tool was cool, but nobody was using it. They bought that thing for like 150 million, which is crazy to me.

• 6:59Shaan Puri?

  And so they splurged and I think, you know, that splurge, that splurge window is now closed.

• 7:05Sam Parr?

  Well, listen, if you're a listener and if you work at Sirius or Spotify or something like this and you want to throw a few

• 7:12Shaan Puri?

  We are motivated by money.

• 7:14Sam Parr?

  Yeah, we do things because people pay me money. So we could have that conversation.

• 7:20Shaan Puri?

  I enjoy commas with many zeros around them.

• 7:25Sam Parr?

  So anyway, if you're listening and you want to make an introduction or you want to help us get paid.

• 7:31Shaan Puri?

  Can we talk about this? Okay. So I have a few ideas. So I have a couple of things I want to talk to you about later. I want to talk to you about this new version of plastic surgery that I think is interesting. I want to talk to you about virtual reality project I saw that was actually doing pretty significant revenue. I want to talk to you about this like bionic reading thing. So I have a few things I want to talk about, but first can we talk about this meme, the drink and a cola meme?

• 8:00Sam Parr?

  Yeah.

• 8:02Shaan Puri?

  So Sam texts me while we're on vacation and I was like, dude, this is perfect for the pod because you saw a tweet from Mois who came on the podcast the same day or the next day or something like that. And Mois said something like, I don't know, could you pull it up with the exact phrasing is, but he, he was just tweeting about some business thing. He's like, oh yeah, I was drinking a cola with the founders of this blah, blah, blah app. And, and then he said some business thing and Sam rightfully pointed out how hilarious that intro is of like, I was enjoying a cola with my friends and then we just decided to start talking about, you know, cash flow.

• 8:41Sam Parr?

  I met with the Triple Whale founders yesterday for a cola. They were exhausted from a day of traveling, but we all, we all left with so much energy. Genghis Khan conquered 30% of the world during his reign. We want to do the same, except the world is now the digital marketing share. But the intro was, I met with these founders yesterday for a cola.

• 9:00Shaan Puri?

  That tweet is hilarious on multiple levels. First of all, the, I met up with these founders for a cola.

• 9:06Shaan Puri?

  Hilarious. Who drinks cola? I don't know. Who says cola? First of all, that's like, who smokes and drinks soda still? I don't know. Second, who calls it cola? Third, why is that relevant for the tweet?

• 9:21Sam Parr?

  We have to do a series of tweets where it's like, we talk about something profound, but the intro is like, you know, so I was getting some caramels with a friend or

• 9:31Sam Parr?

  yeah, so like it just got to be like the most random stuff.

• 9:35Shaan Puri?

  Snapping off a beef jerky with my buddy Timmy and he told me about how self-storage market is really going under right now.

• 9:42Sam Parr?

  Yeah, I thought it was so. Who says a cola?

• 9:50Sam Parr?

  Do you think that's what he meant is a cold, like he sat down for like Pepsi?

• 9:57Shaan Puri?

  It's like, you know,

• 10:00Shaan Puri?

  at a board meeting today, we poured out a peppermint schnapps and decided to.

• 10:06Sam Parr?

  Yeah, that is weird.

• 10:08Shaan Puri?

  So that's my new, like, if we ever do an event or a conference, it's like, that's the passcode. Like, how do we know you're real and you're a real listener, you're real loyal is like, you need to be able to come up and

• 10:21Shaan Puri?

  and tell us a story. Tell us a story that starts with like, you know, you know, so I was eating a Dunkaroos.

• 10:29Shaan Puri?

  Just had a question.

• 10:31Sam Parr?

  Or we gotta like do the most extreme thing ever where it's like, so I was doing this thing where you suck on a piece of candy and then spit it in your friend's mouth to the change the taste. Anyway, we're talking about, that's not important, but we were talking about the economics.

• 10:48Shaan Puri?

  No, it's so good. It's so good. That's my new shit. You know, my last shit was I have moved straight to the end because of Elon and I haven't moved straight to the end. That's done. And my new shit is

• 11:03Shaan Puri?

  we're doing the spaghetti thing where we each take one end of the noodle and suck on it. But when we got close to the middle, we realized the problem with COVID.

• 11:11Sam Parr?

  Then we started talking about the recession and how it's looming.

• 11:19Sam Parr?

  That's pretty good. Drinking a cola.

• 11:22Shaan Puri?

  All right.

• 11:23Sam Parr?

  Wait, really quick. Do you think that he was trying to be funny?

• 11:26Shaan Puri?

  No, that's the best part. I think he was just saying like, I think he was just saying what happened and that in his mind is what happened. Even the second part of the tweet alone, I write, take the cola part out, just being like, I met with the manager triple well. And, you know, Genghis Khan, if you bring Genghis Khan into whatever sentence you're saying,

• 11:46Sam Parr?

  You are my Dr. Pepper.

• 11:48Shaan Puri?

  You are dramatically overestimating whatever you're doing in life.

• 11:54Shaan Puri?

  It's like the same way where if anyone's like, yeah, um, you know, the way that Tesla came out with the roadster first. So we're also doing like a high end of digital marketing attribution before we go low end. It's like, no, you're equivalent, you're making yourself equivalent to Tesla. And like, that's anytime you're like Genghis Khan conquered 30% of the earth. Whatever the next sentence is, better be fucking lit. And instead his was like, we're doing the same for digital marketing. And so that also was like, you know, just hilarious to me.

• 12:24Sam Parr?

  Is cola, is Moy, was Moy's born in America? Yeah, he's, he's, he's born.

• 12:30Shaan Puri?

  No, they were, I think they were born in Pakistan and then they moved when they were like seven or five or something.

• 12:34Sam Parr?

  Is that like a Pakistani thing where they call like soda cola?

• 12:37Shaan Puri?

  I don't know. Maybe. Cause actually I have a cousin who came over from India, but like when he was like 20 and he would always be like, hey, can I have a Coca-Cola light? And we're like, what? What'd you just say? And he'd like say, he would always say the full name of things. And it was like, okay, yeah, like, oh, is this covered by nationwide insurance? It's like, yeah, it is. Funny you ask.

• 13:02Sam Parr?

  This is awesome. We could go on this forever.

• 13:05Shaan Puri?

  Yeah, it's, it's too much for me. All right. So I want to talk to you about a couple of ideas. Did you see this thing about?

• 13:13Shaan Puri?

  I have this link in here. You can see it's this this surgery that guys are getting that costs $75,000, but it'll make you three inches taller. Do you see this thing?

• 13:25Sam Parr?

  They break your That's a great thing to text to like your friend who like is a little short. You're like, hey, heard the news.

• 13:31Shaan Puri?

  Good news. Congrats. Congrats. Heard about the break, the scientific breakthrough. Oh, what happened? Good vaccine? No, they break your femur and they'll put a rod in and it'll make you three to five inches taller. And this thing is like, apparently just popping off. And I've just been looking at this like, it's like, what are the big problems that nobody wants to admit to, but are real? I just think that that's a interesting prompt for business ideas. So it's like, our buddy Craig Clemens does this where like one of his products is like, one of his best selling products, right? Like he's got these D to C companies that do like, I don't know, over 100 million a year in sales as a part of his like bootstrapped thing. And I think one of their products was like some toenail fungus remover.

• 14:16Shaan Puri?

  And it's like, just like the unsexiest thing, but it's like common. And it's actually somebody, something that people really want to get rid of, right? Or they're something that people really want to change. And I think height is another one. I've seen this now in two places. So first I saw this surgery thing and I was like, oh, that's funny. Like the article was written almost like, can you believe this crazy thing people are doing? And in my mind, I was like, yeah, I can totally believe that. I think being three to five inches taller is fucking awesome. Yeah, exactly. Like if you're gonna get your breasts

• 14:45Sam Parr?

  You're like a fake ass. Like, yeah, this is, this is, I'm on board.

• 14:50Shaan Puri?

  Exactly. And I was like, you know, being taller is like, you know, just awesome. Like if you gave me three inches, I'd be very happy. I'd earn more money and I'd be more liked. Like, that's just a thing. Like Ben, how tall are you? Like 6'4", right?

• 15:03Sam Parr?

  Yeah.

• 15:03Shaan Puri?

  Yes.

• 15:04Sam Parr?

  Correct.

• 15:05Shaan Puri?

  You already know, you already know the advantage you have. You're, you're so privileged, dude. You shouldn't even talk to this podcast. You're so privileged.

• 15:11Shaan Puri?

  You're speaking from tall privilege right now?

• 15:13Sam Parr?

  Check your privilege.

• 15:15Shaan Puri?

  Yeah, you need to check your tall privilege at the door right now.

• 15:17Sam Parr?

  I had a girlfriend one time, not like a girlfriend, but like a girl I was familiar with, who said, who told me, I can't tell if I think you're actually handsome or if you're just tall.

• 15:28Shaan Puri?

  Yeah. By the way, Sam, in your course, there's a review from me saying like, Sam's copyrighting course, it works. I got three extra inches in two weeks or something like that. And did you write that? Because people keep coming to me and be like, that's so funny. Yeah, they're like, dude, that's so funny. And either I blacked out or somebody's just impersonating me because I don't remember writing that. But it's hilarious.

• 15:51Sam Parr?

  Basically, if you go to trycopythat.com and you scroll all the way down like on the sales page, you'll see like, and it says Sean Perry, and then the review is, loved it so much, it gave me three extra inches, totally five out of five stars. I thought you did that, which was funny, but the fact that someone else did it and wrote your name is funnier.

• 16:14Sam Parr?

  Dude, I knew a guy. Yeah. So this is an interesting question. We, I know a guy named Nat, and he's got an app. It's called like, I forget what exactly what it's called, but it helps you with a kegel. You know what a kegel is? I think, I think a kegel is the exercise that you do, or is it the muscle that needs to be stronger?

• 16:35Shaan Puri?

  It's the exercise.

• 16:36Sam Parr?

  It's the exercise that you have to do that keeps you from pre-jacking early. I guess that's a, I see more on the.

• 16:42Shaan Puri?

  I like how you just shortened it. You're like, if I just say half the word, it's half as bad. The other thing, I think, I think women do it, which is like supposed to be just like good for you in general, but also like.

• 16:55Sam Parr?

  For women, it kind of tightens.

• 16:56Shaan Puri?

  It helps them feel, helps, helps sex feel better for them, I think is the idea.

• 17:01Sam Parr?

  Well, this guy, and he created an app for men to keep you from just jacking early. And I think he kills it. Not like it's not.

• 17:09Shaan Puri?

  Doing pretty well.

• 17:13Shaan Puri?

  I guess, let me guess, it's doing pretty well.

• 17:15Sam Parr?

  Yeah, it's doing good. And so that's like another one. I don't know if that's that big of a market, but what else is there?

• 17:21Shaan Puri?

  I think it is a huge market. I mean, look at what Ro and Hims did, right? So they took erectile dysfunction. And they wrapped a brand that you won't feel embarrassed your, you know, like associated with around it, right? Like the value of Hims is partially the telemedicine piece, which is like, you don't have to go to a doctor and talk to somebody face to face about this. So it's like reduces shame on one end. And then on the other end, it reduces shame the other way, which is you get the package. There's no label on it. It's like completely discreet. And secondly, like they made their brand cooler. So that you don't feel like a schmuck for you. You don't feel like something's wrong with you or you're broken in some way for using it, right? Like, that's like the value of their brand. And that's why they built literally a billion dollar brand doing that.

• 18:07Sam Parr?

  Yeah. Here's another one. Have you ever?

• 18:11Sam Parr?

  Have you ever like cheese grated your foot to get the callus off? You don't like?

• 18:19Shaan Puri?

  That's the most country thing you've ever said. No, I have never done that.

• 18:24Sam Parr?

  You know, like with Parr, have you read like?

• 18:25Shaan Puri?

  Oh, I know what you're talking about. Like, I've seen, I've seen a girl doing this on this, like, there's like a, like the equivalent of like a sweet potato peeler or whatever. And they just like use that on their like to get their callus off their foot.

• 18:38Sam Parr?

  Yeah. So I just sent it to you in the chat box. It's a, it's basically, I bought one the other day because I had just like calluses on my foot. And it's basically just a cheese grater, like a, like a for Parmesan.

• 18:56Sam Parr?

  They just call it a foot, they call it colossal foot rest.

• 19:02Sam Parr?

  A foot file is what they call it. It's got almost 100,000 reviews.

• 19:07Shaan Puri?

  Oh, my God. This thing is 82,000 reviews on Amazon.

• 19:14Sam Parr?

  Grater that they just.

• 19:15Shaan Puri?

  Have you ever seen a product with more reviews than that? Like the hot pot has an Instapot or whatever has that many reviews?

• 19:21Sam Parr?

  Is that crazy? It's a $10 like made in China cheese grater. They just call a foot file.

• 19:30Shaan Puri?

  That is insane.

• 19:32Sam Parr?

  That probably cost him fifty cents, right?

• 19:34Shaan Puri?

  No, more than that, but like, yeah, it's still profitable. That's crazy because they're just going to get so many searches, right? Like for something like this. The other one, that's like the height one that I saw. So somebody's doing this on TikTok and the ad is brilliant. So they're selling a shoe, like a men's platform shoe. So it's an insert into a normal shoe. That's kind of like a heel, but instead of the heel being on the outside of the shoe, it's on the inside. So your foot just like your heel gets elevated from the inside like a Dr. Scholl's, but like gives you two and a half inches in the inside of a shoe.

• 20:05Sam Parr?

  Better than surgery. Just do that.

• 20:08Shaan Puri?

  Way better, right? And so, but how do they sell this? How do they sell this? The TikTok ad is, it looks like, um, so it's, you know, this like, I don't know if you've heard this thing in comedy, like a man on the street interview where it's basically like, if you ever watch those late night shows, they'll go to like Times Square, they'll be like, uh, you know, do you support, you know, whatever this thing? And then people don't even know what it is. They like say stupid stuff, but it's basically like dude walking around with a microphone out and about like Times Square or outside of a nightclub or like at a bar. And they just like ask questions. And so the ad is a TikTok is on TikTok and what the guy's doing is, or the girl is, um, oh no, the guy's interviewing girls. He's like, all right, be honest. Does size matter when it comes to height for guys, right? Or like something like that. They're like, immediately gets you of like, okay, first, this doesn't look like an ad.

• 20:53Shaan Puri?

  Secondly, you kind of want to know what the girl says.

• 20:56Sam Parr?

  Because every man is self-conscious of it.

• 20:58Shaan Puri?

  Exactly. Cause it's a prank on an insecurity. And so then, and it just quickly cuts between the girls and they'll be like, and it ranges from a girl being like, uh, like, no, okay, yeah. And then like, so it's kind of like her admitting it. And then it's like, the next one is like two girls that'd be like, hell yeah, she won't even date a guy if he's not six, five, and she's like, no, no, she's like, no, tell the truth. It's true. And like, and it's kind of like praying on the guy's insecurity, like, oh man, girls really care about this. They won't admit it, but they, but if you get them to be honest, they really do care that, that extra height matters. It'd be like, what's the perfect height for a guy? And then they'll be like, um, six, one, like, you know, the average guy is my five, nine. And they're like, yeah. And then they're just laughing, right? And it's like four of those cuts of like that interview.

• 21:42Shaan Puri?

  And then it's like, um, and then, and then they do an even better version of it. They're like, I've seen one, I think that's like the guy's wearing it and they're like, did you know that he's wearing this thing right now? And they're like, no, I had no idea. And it's basically like, people can't tell that you're wearing these things. And so they're addressing the objections that somebody would have. So first they create the demand, which is that like, girls will find you more attractive if you're, if you're taller. Then they address the objections, which is you don't look goofy for wearing stilts. And like, and so they're like, oh, I have no idea. No, you can't tell. Oh my God, that's awesome. Like, that's so clever. And so they're like, and they supercut that together. And I saw that and I was like, man, this is a really effective like marketing campaign.

• 22:24Shaan Puri?

  And it's also an interesting product category that I wouldn't have rather otherwise really thought about.

• 22:28Sam Parr?

  That's actually interesting. Yeah, this is pretty cool. And that is a good one that people are embarrassed about. They need to do an ad about how like, everyone who says they're 5'11" is really just 5'9", because no one's actually 5'11".

• 22:39Shaan Puri?

  Like, yeah, if you're doing a man on the street, you're like, how tall are you? They're like, yeah, 5'11". I'm 6, I'm 6. And they're like, okay, cool. We have a thing right here. Just stand up. And they're like, 5'10",

• 22:49Sam Parr?

  No one's 6' even. No one's 5'11". You're either 5' or you're 6'1".

• 22:55Shaan Puri?

  Yeah, that's true.

• 22:58Shaan Puri?

  Never met a six footer in your life. It's like a lead year.

• 23:01Sam Parr?

  Six footer in my life, dog. You 5'10". Just admit it.

• 23:05Shaan Puri?

  5'10", 6'1". No in between.

• 23:09Sam Parr?

  God skipped that. We went from 5'11" to 6'1", but you, but you ate 6' even.

• 23:14Shaan Puri?

  God doesn't make mistakes, but he never made a man six foot even.

• 23:20Sam Parr?

  That stamp wasn't made. So like, anybody who says they're 6' even, that ain't true. That's why I'm always saying, you have to be at least 6'1".

• 23:28Shaan Puri?

  Let me tell you another TikTok marketing thing that I think is pretty clever that I saw. Have you ever heard of, it's probably, probably not. It's pretty, pretty niche. But this thing called Far Kate Apartments. I have it on here. It's F A R K A T K T E. So basically, there's a woman on, on TikTok and she's a real estate broker or a leasing broker. And I'll tell you how I arrived at this. So somebody had tweeted out something which was like, hey, if you needed a side hustle that was going to generate like 3K to 5K a month.

• 24:01Shaan Puri?

  And you could only kind of work like, you know, let's say like, you know, a couple hours in during the week and, you know, a half a day on the weekends or something like that. What would you do to do that if you didn't know how to code? And one of the interesting answers was, oh, I'd be a leasing agent because if you can get an apartment leased up, you get, I think, the first month's rent or something like that as the broker. And so the rent is going to be, you know, in New York or San Francisco, these big cities, rent's going to be like three grand, four grand, five grand, six grand. And so if you just lease one apartment, right? And so if you get one apartment leased, you know, that's 5K right there. That's pure profit essentially. And what I saw was that some people, what they're doing is they're creating popular TikTok accounts, just showing unique spaces.

• 24:45Shaan Puri?

  Or like, in this case, she chose like hilariously, I think hilariously bad apartments. Like she'll walk into this place, she'll be like, all right, this, this apartment, this condo is exquisite and like whatever, you know, queens here. And then she'll be like, um, you know, how many bedrooms is it? There's no bedrooms, there's just this loft. Actually, it's not a loft, actually, it's just this like area above the kitchen where there's like a pipe above your head, but like, there's like three inches to go sleep up there if you can climb up. And like, oh, you know, do you like the soothing sounds of water? Well, the toilet keeps running, so you'll have that zen vibe. And so she's like, kind of making fun of like, how overpriced apartments in New York are. And for like, how, how little you get for how much you pay, which is just a great viral hook, right?

• 25:29Shaan Puri?

  So instead of just doing the literal thing, which is go to find an apartment, be like, hey, guys, here's a great apartment. She's finds hilariously bad deals, makes that her TikTok or really good deals. And then she basically says, if you want an apartment, come to me. And so, um, I don't know if this is exactly her model, but, uh, cause I just looked at it real quick. But like, I think that would be a model that would work is create content. Like we've seen this on Instagram, there's an account called Zillow Gone Wild, which is hilarious to watch, which is like, it's just like crazy ass homes from Zillow. And so you can kind of make like house porn or like apartment porn, where it's like just really interesting stuff, like really interesting apartments or really interesting homes, really overpriced, really underpriced, whatever. And then use that. Is your lead gen for like, by the way, do you actually just want a two bedroom apartment?

• 26:14Shaan Puri?

  Like come through, like get it through me. I like, here's my listings. Like you can actually see if you want like something that's not like overpriced. Here's my listings and like, I think just doing something like that, you could have, have a lot of fun and build a pretty like solid business. I mean, I'm sure she's doing way more than 5K a month, but I just thought that was kind of an interesting little model.

• 26:32Sam Parr?

  I looked up, I looked up this word. I've never heard that word. It's a, I looked it up. It's a, it's a Yiddish word that means poor quality. Uh, and so, but who's this lady? What's her handle?

• 26:45Shaan Puri?

  It's just that, it's that word, those words you got Farcock Day Apartments and that's her Tik Tok. She has 37,000 followers and like, you know, like here's a huge loft in Brunswick and it'll have 108,000 views on that video, right? So she's showing these things, but then she has her actual, so she's like comedy actress slash Realtor. If you want my real rentals, you know, compass.com, go, go get them, right? Like

• 27:07Sam Parr?

  There's lady crushes.

• 27:11Shaan Puri?

  Yeah. So I thought this was great and it's like completely differentiated, uh, from what most people do. And so like, I'm trying this right now with the milk road, which is like, I'm, I'm really obsessed with this idea of like, you, if you combine two things that are usually not combined, you don't have to be great at either one of the things. Because you've created a whole new combination, right? Like this happens in food all the time where like you, you've talked about this formula in food, like jumbo donut. It's like, you don't need to have the best donuts. Just do a huge donut and then people will come to you for, for that, right? Go for the biggest, make a green, you know, purple ketchup, green, like, you know, Dorito tacos, right? Like, uh, it's not that it's better. It's just so different.

• 27:55Shaan Puri?

  And so with milk road, we're doing this right now where I'm trying to create like basically a, it's not funny enough where it'd just be like a straight up like comedy thing, but it's like a lot of Yeah, it's like this party. I don't know why I'm trying to go for this like far fetched example. This podcast, are we the richest? No. Are we the smartest? No. Are we the best prepared? No. Do we have the best insights and research? Absolutely not. Are we the funniest? No. But do we have the right combination of like, we're having a good time. We make ourselves laugh and make you laugh just enough. We're like, it's business and it's just enough business and just enough make you laugh. And that's what, like, I'm trying that with the milk road now. I'm trying to do the same thing. It's like, there's crypto information. There's a lot of people trying to be the smartest guy in the room with crypto. It's like a, a big brains contest.

• 28:39Shaan Puri?

  You go into a room and everybody's trying to have this like 9,000 IQ. It's like, well, we want to be smart, but we're not going to be the smartest because who the fuck knows who's the smartest? It's really hard. But like, we can also be slightly funny and we would differentiate ourselves from everybody else doing crypto content. And so I'm, I'm pretty interested in this, like, this, like, idea of stacking unique skills that are like, you don't have to be the best at either. You just have to be just dangerous enough at both. But if you combine them, you're completely differentiated in your market.

• 29:07Sam Parr?

  Can I ask you about a crypto story really quick that you, you would might know about? And I need you to explain it to me. So do you know anything about Sam Bankman Freed? That's his name, right?

• 29:16Shaan Puri?

  Bankman Freed. Of course.

• 29:18Sam Parr?

  So how old is he? Is he under 30 still?

• 29:22Shaan Puri?

  He's like 29, 30, 31.

• 29:23Sam Parr?

  I know, I know he was under 30 at once, but is he still?

• 29:26Shaan Puri?

  I should know. They are currently the leading sponsor of the milk road. So FTX, go get your, go get your account. So he is 30 years old, exactly, on the not, on the dot.

• 29:33Sam Parr?

  All right. That was a bad joke I made, by the way. I said, I knew he was under 30 once, but is he still under 30?

• 29:40Shaan Puri?

  That's good. Actually, I just didn't pick it up.

• 29:43Sam Parr?

  All right. So this like, basically when he was 28, he was worth like $20 billion, right?

• 29:49Shaan Puri?

  Yeah, he's the, I think he's probably, I think him or the guy from buying that, they're the richest person from crypto besides whoever Satoshi is.

• 29:57Sam Parr?

  That's crazy. So, and this, he said in an article the other day, he's like, I'm thinking about spending $100 million on the upcoming presidential election, but I'll probably cap out at about a billion.

• 30:08Shaan Puri?

  Yeah.

• 30:09Sam Parr?

  And just like that statement is just a ridiculous statement to like, not that it's wrong. It's just like a crazy chain of words added together in one sentence. Like, I didn't think I would hear someone say it, let alone a 30 year old. How, what type of person is this guy to become that rich at like 28?

• 30:27Shaan Puri?

  He also has a unique skill stack, which is that, so he was like, I think a trader or an analyst at Jane Street. So it's like, kind of like a smart quant type guy. And then, you know, I think I told the story before, you know, the story about the, the kimchi like arbitrage or whatever, you know, this?

• 30:44Sam Parr?

  Not exactly. I know that like he did some arbitrage, but I don't understand why Bitcoin would be cheaper in Korea than it would in America.

• 30:51Shaan Puri?

  Well, it's all about like, kind of like access and the liquidity of the market. So like, some markets, like for example, Japan is where the access was the hardest. So like, I think, let's say this, for example, the government's crackdown on exchanges. So you can only get it in the black market or on these small niche exchanges, these foreign offshore exchanges, there's a lot of friction. And so because of that-

• 31:10Sam Parr?

  Like, you can't access Coinbase.com?

• 31:14Shaan Puri?

  Yeah, like at a given time in Japan, you couldn't access, you couldn't easily buy Bitcoin. Because of that, to buy Bitcoin in Japan, you were paying a premium. So in theory, you could, let's say Bitcoin's priced at 30 grand, you could buy Bitcoin for 30 grand in America. And if you had a way to sell it in Japan, you could sell it for 32,000. And you could just infinitely make a $2,000 spread. And so it's kind of like, great, how much capital you got, pour it all into Bitcoin in the US and then sell it all instantly in Japan. And you're not really taking much risk, because you're just quickly flipping it for that premium. And so a lot of people were trying to do this. I think there was a spread of about five grand in Japan or something like that at the time. But nobody knew how, like, it wasn't easy to go sell the thing in Japan. Again, if it was that easy, there wouldn't have been the premium in the first place. What he found was that, I

• 31:59Shaan Puri?

  think it was in Korea,

• 32:03Shaan Puri?

  that he, there was a smaller premium, but it was easier to get around. And so like, what, what they did was they like literally flew to Korea or whatever, and they like talked to like local banks. And they were like, hey, we would like to have an account that will allow us to, you know, wire money in significant size every day in and out. Like, can you support that, can you support that action? Because I'm going to basically be transferring in like, you know, call it $2 million in and $2 million out the same day. And it has to be the same day.

• 32:35Sam Parr?

  Just calling that action makes it sound cooler. Can you support that action? That's such a better word than-

• 32:40Shaan Puri?

  Can you handle that size? That's my new ship to also, by the way, just being like, yeah, we gotta be able to do it in size. Or like, yeah, they're moving in size.

• 32:51Sam Parr?

  I'm just gonna say, action instead of the word amount. So like, asking my wife how much like beef she wants me to buy at the store? How much active you want?

• 33:02Shaan Puri?

  How much action are you trying to get on these ribs?

• 33:06Shaan Puri?

  In terms, in terms of oat milk, are we trying to move size?

• 33:15Shaan Puri?

  Yeah, crazy.

• 33:19Shaan Puri?

  So basically, what ended up happening was he had this company, like, whatever, Alameda Research or whatever. But like, he saw that the, I think it was like, the kimchi premium was like, the big premium was like, if Bitcoin was 10K in the US, it was 15K in Korea. And I think in Japan, there was a smaller one. And so he was, he was able to do it in Japan, and he made like, something like $20 million doing this arbitrage in like, one summer. And it took him like, find there, find a network of local banks that would let him, wire serious money in and out, and make sure that they could just, repeat these transactions on the same day close, so that they had the money, they were recycling a small amount of money. So I think it was like, take $2 million, they buy Bitcoin, they sell it in Japan, they take the money that they made in Japan, they need to be able to wire it back, so that tomorrow, they can go buy again,

• 34:04Shaan Puri?

  2.2 million of Bitcoin based off of the extra that they made. And then they did the same thing, next day, 2.4 million. And they got it up where they, they eventually profited like 20, 30 million. So then he basically is like, alright, him and his like, small team, I guess. Um, like this little crew that was doing this arbitrage.

• 34:20Sam Parr?

  Did he have money ahead of time, or was he just like a, like a, like living with roommates?

• 34:24Shaan Puri?

  Living with roommates. Even now, he lives like, he drives like an old beat up Honda or some shit like that. He sleeps like, in the office on a giant beanbag. So there's like, tons of pictures of him just like, passed out on a beanbag in front of his desk. And it's like, it's actually like, two beanbags, like, upper body on one, feet on the other, creates this tiny little SBF bridge in between them. And like, that's just the way this guy works. And he's like, you know, he's vegan, he... He's a, he's a like, he, he, he practices a thing called effective altruism, I think is what you call it. And so, so that's his thing, which is like, his goal is like this philosophy. And the goal is make as much money as you can so that you can give away as much money as you can. Like that's the point of making money is to give it away in the most effective manner possible.

• 35:09Shaan Puri?

  And so it's like earned to give is the like name of the, um, is the name of the, of the like, the, the, the philosophy of what they do. It's one of the things he's trying to do is like, yeah, that's what he says he's motivated by. So he's like, you know, he's donated like, I think he donated like, he's donated 200 million already of his like net worth. And he's, um, and he's, you know, this thing about like, I, I'm willing to donate up to a billion dollars. Uh, you know, in the next one is to like, you know, another way to make change. And it's not all political, like, it's like, where does the dollar have, you know, the most effect and that sort of thing?

• 35:45Sam Parr?

  Yeah. He, uh, did I also read an interview or is it you who told me where he was like, I don't even care about Bitcoin. Like I'm just doing this to make money. Like he said something to the

• 35:56Shaan Puri?

  He's, he's not like particularly interested in crypto. Yeah. So there's a lot of people in crypto that are like very missionary. Like if you listen to Brian Armstrong from Coinbase, he's like, uh, he like lived in Buenos Aires and he saw like, you know, what happened to the Argentinian peso. And he was like, it's not right. Like people around the world are, you know, don't have access to like economic freedom. And, uh, you know, they live in a place where their currency gets devalued like crazy. And like, there's a better way and it's crypto. I believe that to my core. And I'm going to like Coinbase is going to help more people like get into crypto. Cause I think crypto is what matters in the world. And Sam Baker Free just sort of like, um, you know, not that his mission is different.

• 36:39Shaan Puri?

  His mission is like, I'm an effective altruist. I'm trying to give away as much money as possible. So I need to make as much money as possible. And in order to do that, I'm going to just, oh, you know, whether you're selling this or that, like, cool. People wanted an effective trading platform for crypto. I'll build that. Uh, you know, I know this product and this need because I'm a trader, so I'll be able to like do it that way.

• 36:58Sam Parr?

  That's baller, man. And there was a meme of him

• 37:01Shaan Puri?

  The other piece of the

• 37:04Shaan Puri?

  I was gonna say the other piece of the effective altruism is like they really use like they they want it to be evidence based that like um you know every dollar going in is like having like you know sort of like the greatest possible impact is like one of their their big things like how measurable is the impact?

• 37:18Sam Parr?

  Dude, this guy's great. There's a funny meme of him going around. Basically, this guy, his name is Sam Bankman-Fried. Google him and he looks like you'd want him to look. So he's kind of like a chubby Jewish guy who wears like New Balance shoes and like high socks and cargo shorts and like an army green t-shirt and like shaggy hair and a huge Timex watch. Like it looks like he wants to look. Yeah, and he uh there's a picture of him on stage and it's like this beautiful interviewer and then on his left is like Gisele and on the right is like some other model like Heidi Klum. I I forget like these like you know smart like business women who but who are just like the most gorgeous people you've

• 37:59Sam Parr?

  ever seen and he's sitting in the middle and they're all like looking at him and it's like get you get you a person who will look at Sam Bankman-Fried like Gisele looks at him or something like that and it's hilarious.

• 38:13Shaan Puri?

  Yeah, he's just kind of hunched over oblivious to the whole thing. It's great.

• 38:16Sam Parr?

  You see, it's like uh what makes him special?

• 38:22Shaan Puri?

  Um, you know, that's hard to say. I haven't met him. We've met some of the other like kind of people that FTX team like for example, their head of strategy is like 25 years old or something like that. He might be 24 and he's like the head of strategy there. He like started off in customer service and is now the head of strategy. And so I think they just like if I could just kind of comment on like what you see as the culture for them is like they go hard. What I mean by that is like they're like they're really sharp. They're like kind of like quants and then they like work like it just seems like they work very hard and they they move as fast as crypto moves, which is very, very fast. And they didn't like There was no like invisible walls for them like the company is based in the Bahamas. They grew like crazy when they wanted to do marketing.

• 39:04Shaan Puri?

  They're like, okay, go get Steph Curry and Tom Brady and like, you know, Larry David. And that's who's going to be our spokesperson or whatever like they, they like pulled no expenses. They named they like bought arena like he called somebody. I know the guy who we met the guy who did the athlete rights for them. And basically he was like, yeah, he we got on a call and I was like, okay. So like, what are your goals with like, you know, sports sponsorships to help, you know, FTX? How are you going to measure this? He goes, um, how much does it cost to have the Yankees stadium renamed renamed to FTX stadium? It's like, uh, yeah, I don't think that's even like for sale. He's like, okay, what about every ad inside the stadium? And he's like, uh, that's a lot, man. Like, maybe we should just like, kind of like crawl before we walk and before we run.

• 39:49Shaan Puri?

  And he's like, I think it would be most effective if we go get Tom Brady and Steph Curry and Yankees. Like, um, you go do that and then tell me when you have them. Like, that was essentially the call. And it was like, you know, name your price and like, that's what they did. And guess what? They got all of them. And it's like a pretty impressive strategy where it's like, there's not like any like, you know, tiptoeing around in.

• 40:13Sam Parr?

  I love tho- those people. I call them freaks and I love them. I love these freaks. I love freaks.

• 40:21Shaan Puri?

  He also is one of my favorite Twitter followers. Like, I don't know if you do you follow him on Twitter? He posts awesome threads that are like, not like, again, it's not propaganda for his company, but it actually is effectively propaganda for the company. So he'll just be like, you know, here's my thoughts on like raising money. Here's what actually happens. And he'll be like, investors, they want us to do this. And at first I thought, uh, that's just self-serving bullshit. But then I realized actually the game theory is this. And then he like just talks, he'll just lay out these long threads and like, he's like, look, I'm not saying this is FTX's point of view. This is like my late night thoughts about this topic. And when you see him think out loud, you're like, oh, wow. This guy's like just incredibly sharp and he sees both sides of it. He's kind of like an independent thinker.

• 41:05Shaan Puri?

  And so he's one of the best follows on on Twitter.

• 41:08Sam Parr?

  Do you think, working with him, do you think that he's, he's obviously has some intensity, but is he like a hustle hustle, like let's work, like why, like Alf, this alpha type of guy?

• 41:17Shaan Puri?

  No, I don't get that vibe. I don't get Wolf of Wall Street. I don't get the, he's not, Genghis Khan took over 30% of the thing. It's like, it's more like obsession meets like, you know, we, I don't know if this got cut. I think it's got cut out of our previous podcast where we were like, we kind of admire the like Asperger'sy personality because it has like, uh, the ability to like focus really intensely and the ability to like, think not like, think for yourself and not think just like, oh, what is the norm? What's societal norms? Like, let me just go with that. So to me, it's like, when he says the, let's go get the Yankees and Tom Brady, it's not because like, let's go swing our big D around here and let's go show who's boss. It's like, well, it seems like the most effective thing to do if we're trying to build trust would be go to the most trusted athletes and like, get them and on a cost, you know, a cost per, you know, fan basis,

• 42:02Shaan Puri?

  they're actually the most effective, even though the total gross dollar bound is higher, right? Like, to me, that's how his brain works. Not like, you know, it'd be sweet, dude, if we go get like, let's go get the fucking Yankees, bro. Like, it's not that. And so, um, and so-

• 42:16Sam Parr?

  He just looks at a chart and he's like, uh, like, who, what's that the largest reach? Okay, that makes sense. Yeah, just whatever's number one on that chart, just do that.

• 42:23Shaan Puri?

  Right, exactly. Like, well, if this has the arbitrage, then like, let's put all of our money into it and like, let's hedge it over here. Like, it's more like that. And so, and so I think that when they, in the same way, like, the intensity of the company is high, but I don't think it's because it's like, bro, we gotta grind if we wanna make it, you know, like, you know, uh, oh, you take weekends off, you know, you're soft, you know, like, it's not that. It's more like, oh, I haven't eaten in 36 hours because I've just been like, really interested in this problem. And I'm staring at my screen and I forgot to eat and I forgot to shower and I also, I guess I'll just sleep on this beanbag, because that way I don't need to commute, because commuting wastes at least, you know, an hour a day. And like, why would I waste an hour of my day? Like, you know, I'm just, I could sleep on this beanbag. In fact, it's ergonomic or whatever, you know, like, I think

• 43:08Shaan Puri?

  that's more how the brain works, where it's like this hyper rationalism is what I would call it.

• 43:13Sam Parr?

  Do, I wonder what he's like as a CEO? Like, you think he holds one-on-one meetings and like- Cause he just does not look like.

• 43:21Shaan Puri?

  Well, we should have him on him and the whatever they wanted to come on the pod. So I think I think they're protecting him a little bit like he's now super busy with like press obligations or whatever. Like, so they, I think they were trying to have like their, the number two guy in the company come on the pod. And so this guy Brett, uh, so I think he'd be really interesting too. Uh, but I, you know, everybody wants SPF because he looks like he, he's the Zuckerberg, right? Like Cheryl might be the, the secret weapon and the one who actually runs the show, but like Zuck is this like alien character that people are fascinated with and they want to like poke them and be like, oh, look, it moves, you know? And so I would love to get Sam on.

• 43:57Sam Parr?

  I wouldn't mind having a guy who is his boss, you know, the guy who works for him. As long as the guy coming on would be cool.

• 44:05Shaan Puri?

  We're only going to ask you about Sam. Is that cool?

• 44:08Sam Parr?

  Yeah. No, I don't think you understand the assignment. We don't care about like you.

• 44:12Shaan Puri?

  That's not annoying, right?

• 44:14Sam Parr?

  Yeah.

• 44:16Shaan Puri?

  Dude, it's like if I meet someone who's like, ah, man, love the podcast. I'm like, dude, great. So, so glad to meet a fan. And he's like, Sam's so awesome. What's it like to be around Sam? I'm, ah, fuck you, dude. I'm busy. Like, I'm like, I'm sitting here talking about Sam.

• 44:32Sam Parr?

  We had a couple of guests and they're like, cool. And they like, say like, oh yeah, I worked with Steve Jobs. Um, and like, wait, wait, all right, let's just, let's just only focus.

• 44:41Shaan Puri?

  Scrap your current thing.

• 44:45Sam Parr?

  So as long as they're okay, like if they understand the assignment, that it's strictly a like, we're just here to like, learn, like Joe Rogan had this guy who worked at SpaceX and they talked about what it's like to work to Elon, for Elon. And I was like, oh, just, let's just only focus on that thing. The whole go to space stuff is cool, but just tell me what it's like to work with Elon. And that's what we, as long as they understand that's the assignment, I'm on board.

• 45:11Speaker 04

  Our software is the worst. Have you heard of HubSpot? See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot, grow better.

• 45:26Shaan Puri?

  Here's another kind of like interesting like intensity teamwork thing that I think is, you know, close enough transition. Have you seen this business called A-Team?

• 45:36Sam Parr?

  A-Team?

• 45:36Shaan Puri?

  I think it's just, I think it's just a letter A and then dot team is their website.

• 45:40Sam Parr?

  Well, you know, that's like a famous TV show, right? You remember Mr. T?

• 45:45Shaan Puri?

  Mr. T or whatever? Yeah.

• 45:47Sam Parr?

  Yeah.

• 45:47Shaan Puri?

  All I know is that much. I don't, I've never seen anything. So, so it's that same, like, I think they're kind of playing all that branding a little bit in the sense that like, uh, the idea is based, so they just raised $60 million. They raised it from NFX, who I really, NFX was early in them and said good things. I respect that effect, so made me pay attention. Now, this is an idea that's been around. It's been tried, but maybe the time is right now. And so that's why this is interesting to me. So let me kind of give you my backstory of this idea and I want to hear what you think. If you think this is a good idea or a bad idea. So I once heard Naval on a podcast talk about like the future of work. And he, he was basically like, Naval was like, you know,

• 46:28Shaan Puri?

  I don't buy this whole, I don't believe that we're going to live in a world where you work nine to five, sitting at a desk in some office for one company and you work there for 30 years. And you already, you see that shifting. Like instead of working at a place for 30 years, then getting your pension when you retire, they like, you know, have a cake cutting ceremony in the, in the lobby for you as they send you off to your death. Like, okay, now people started to hop jobs more. And then people started to work, you know, remote and freelance. And Naval's thing was like, he's like, I think the future of work is like Ocean's Eleven. He goes, you're going to have your crew, the same way that Ocean's Eleven is this badass team of like, you know, you got the pickpocket guy, you got the ninja, you have the like, the comms guy, you have the planner, you have the like, um, you know, the guy who can go gather intel.

• 47:13Shaan Puri?

  You have the hot girl who's a distraction and you have this, you know, you got Brad, paid George Clooney. All right. So that's the team. And it's like, you're just going to get a message which says, all right, guys, round up. Like, we got one, we got a mission to go on. And everybody meets up and everything doing other stuff. And it's like, what's the mission? Oh, like, you know, Ocean's Eleven, so we're going to rob this bank or whatever. And then for, um, For work, it's going to be like, all right, here's this brand that's trying to, whatever. They're killing the US, they're trying to expand into India. And so you might be the Ocean's Eleven team that continuously gets called on to take a brand and expand them into India. And like you, you wake up, you get a page, you know, your pager basically goes off and says, we need you, the bat signal is up, you all congregate, you've all worked together.

• 47:55Shaan Puri?

  So you know, you come as a group who's good at accomplishing certain types of missions. You do those missions, you rate each other, you rate the company that hired you, they rate you, you rate each other on your team, you go on your way and you get called in for the next mission. And the money hits your bank. And so Naval kind of describes this thing and he's like, you won't just have one team, like you'll probably float around with a couple of teams. Like if you're the pickpocket, you've got like three teams that can call on you. And, um, and it just works that way. So you get reputation that's built not on a resume, but through this like verified ratings of like, I've actually worked with this person. You have, um, not continuous work. You get called on when there's a mission, you sprint, you crush it, then you relax until the next mission. You can work as much or as little as you want. You may or may not even know the identities of the other people.

• 48:38Shaan Puri?

  You could be like, my name is, my nickname is just whatever, Starwing. And I just go in and people know me, know me as Starwing and I just, that's how I work. And like, that's the future of work. So that kind of fascinated me when he, he described it. He did it in the Naval way, which was like, you know, one tenth of the words I just used, but twice as interesting. And now I'm starting to see some startups pop up that are doing this. And to me, A-team is, is an idea of that where they're like, oh, you want to build a ecommerce website? Well, we have the designer, the front end developer, the backend developer and the like conversion optimizer. And like, they'll just swoop in and they'll just do it for you. And like two weeks, you'll get a better product than whatever. And here's the big lump sum payment you, you do for that team.

• 49:20Sam Parr?

  This is so amazing. I saw a meme the other day where it was a guy, he goes, I so look forward to the day where I'm just sitting at a bar and a stranger walks up and says, I'm putting together a team. And I look at him and respond, I'm in, when do we leave? And it was just like.

• 49:35Shaan Puri?

  Yeah, I live in the duffel bag.

• 49:38Sam Parr?

  Yeah, I'm putting together, I'm putting the team together. You in? Dude, this is awesome. Their site is amazing. This is one of the best landing pages I've seen in a long time. It's a dot team. Look at the landing page.

• 49:53Shaan Puri?

  It's pretty good. The hero image is really good. And then, um, yeah, the example.

• 49:58Sam Parr?

  It just so succinctly describe what they're doing. So you just get on, you just log on and you see it. It's a relatively strange concept and they describe it in like two sentences wonderfully. This is awesome. I'm not sure. I don't, I think it's quite bold to say it's the future of work. I don't think that that's what it is, but I think it's like a subset of freelancing that's going to be amazing.

• 50:22Shaan Puri?

  Yeah, exactly. It's not everybody, but in the same way, like the, the gig economy made it so that, you know, I can like, a thing that didn't happen 10 years ago or whatever, like was you wake up, you like hop in your car, you open up your phone. This guy wants a ride over here, drive over there, pick them up, drop them off, cash at your bank. You know, you, you made $16 for that ride. Oh, you, you want to go, you want to stop working because you want to go pick up your daughter from school? You swipe to log off, you're off work now. You want to get back on later, you know, at midnight and take people to the airport. All right, you can do that again. Like that whole gig economy thing where your phone just gives you jobs or like gives you work that will just pay you small micro like payments off your micro tasks. That's pretty cool.

• 51:02Shaan Puri?

  And that's like a thing that Uber and like TaskRabbit and DoorDash, uh, all brought to the table. So I feel like there might be the next version of that, which is like for highly skilled, cross-disciplined. Like I know I could do this, for example, like I have three or four people where it's like, that's the great developer. This is the great designer. I'll be the marketing guy and this guy will be the, you know, whatever the.

• 51:24Sam Parr?

  But the problem is, is that they're not available like to do stuff. And this is a creating an opportunity for them to be available. But if like I've gone on, I've gone into the Shopify marketplace and I've used Upwork. And oftentimes when I use Upwork, it's just like a guy in India who's like the face. And he's got like a team of like eight guys and like, isn't that kind of what's already happening? They just package this in a far more sophisticated and sexy way.

• 51:46Shaan Puri?

  Yeah, they did in a more sexy way. And I think it's more for premium like things. So like in the same way that like, if you don't want the India thing, but you want like, sort of like what an agency does. But what typically what agencies do is they specify, they, they specialize in one vertical. So it's like, we do SEO. We do Facebook ads, we do copywriting. And what this is saying is like, no, you're trying to launch a marketplace, you're trying to launch a new NFT marketplace, well, you're going to need somebody who's great at email marketing, you're going to need an engineer who knows smart contracts, you're going to need a designer, you're going to need a social media person. So like, whatever, they give you the six cross disciplinary people that are good at building marketplaces. And that's just like a different cut of the same idea of agencies.

• 52:26Sam Parr?

  This is awesome. This is one of the cooler companies I think I've seen lately. This is amazing. Yeah. How'd you find this?

• 52:34Shaan Puri?

  Because the guys I follow at NFX, they were like, hey, this company's grown really fat, like, I forgot what they said, but it was like, growing super fast. And I was like, how fast? And, you know, that's why I started looking to it. And it reminded me of that, like, that dreamy idea that Naval had brought up. And I was like, oh, maybe now with COVID, maybe now the time has changed. We're like, there's enough really talented people that are no longer like, locked into jobs. Because they're at home.

• 53:00Sam Parr?

  They've got like, all the right people. If you go to like, their team, it says that their featured advisors are the guy who started Fiverr, which is crazy. The guy who started Fiverr also started Lemonade. That's pretty wild. The CEO of Upwork. So like, they've got all the right people on board. Wow. Yeah, this is an amazing company. This is a badass find. I've never, I'd never heard of these guys.

• 53:21Shaan Puri?

  Yeah, it's cool. All right. Take another idea off this list and another topic of this list. And let's do that.

• 53:32Sam Parr?

  Let's do that one.

• 53:35Shaan Puri?

  Yeah, I literally never read DocuSign. I just sign. This is more like, I just needed to verify with you. Do you also do this? Like, dude, when I get a DocuSign, I'm not reading it. I'm not gonna lie. You can scam me pretty easily.

• 53:47Sam Parr?

  Have you seen the South Park episode where like, it's like, what they do is they create, you know what a caterpillar is?

• 53:54Shaan Puri?

  No.

• 53:54Sam Parr?

  So it's like.

• 53:56Shaan Puri?

  Do I want to know?

• 53:57Sam Parr?

  The take and shade of six people and and they.

• 54:01Shaan Puri?

  Okay, I think I know.

• 54:03Sam Parr?

  They sew their mouths to the person's butt and you just gotta stay there.

• 54:07Shaan Puri?

  Okay.

• 54:08Sam Parr?

  And Apple, Apple does that to people because it says it in the terms and conditions in iTunes when you sign up and the whole episode is like, whoa, Stan, you didn't read the terms and conditions of Apple before you click. Yes, that's crazy. Of course. Like you have to go do a caterpillar now because that's what it said. I can't believe you didn't read it. And it's like this whole thing. But, um, dude, I've been getting DocuSigns lately where they literally just send me the sign page and they don't even send me.

• 54:34Shaan Puri?

  Yeah. Yeah. It's people like, hey, here's the document. It's just a one underline and it says, sign here. I'm like, sign what?

• 54:42Sam Parr?

  Yeah, it's called the signature package. And basically, I've got into context of a company that I've invested in. They need me to sign paperwork for some reason, because they're raising a new at a new valuation at a higher valuation. And they literally just send me the signature packet. And like, I have, it's four or six things. And I'm just, it just says like Sam Parr, and then a line and the signing. And I have no idea what I'm signing. And so, yeah, like, A, yes, I do that because I just don't read the stuff. And B, sometimes they don't even send me the stuff to read. They just send me, I just signed. I have no idea what it means. Do you get that?

• 55:19Shaan Puri?

  Yeah, I've been getting those. And I'm like, I'm like, all right. It's one thing if I'm not gonna read it. For you to not even write it, it's like a whole level, another level of arrogance here. And like, you know, poor form that we're taking.

• 55:33Sam Parr?

  Because of like [email protected] and just sign this schmuck. Just like sign this nerd.

• 55:42Shaan Puri?

  Law firms named Fuckman Banks. What is that?

• 55:47Shaan Puri?

  Those guys do.

• 55:50Shaan Puri?

  He's based in New York.

• 55:53Sam Parr?

  Why is Seymour Butts asking me to sign this stuff?

• 55:57Shaan Puri?

  Yeah. That's crazy. It's like, you know, when people, when people really want to get us to respond to like Venmo us money or they're like PayPal us money being like, oh, I'm being super creative to like, to reach you, to get you to read my message or whatever. I'm like, ah, it doesn't really, doesn't really work. I don't really like that. And it makes me feel uncomfortable and like, you know, generally the people I want to meet never do that. So I'm like, ah, you know, generally this is not a good signal for you.

• 56:22Sam Parr?

  The other day, this, these guys were emailing me to try their stuff and they're like, what are you soft? You're not up for the challenge? And I just, I was just like, I am not up, I am not up for the challenge. And they just replied with, okay.

• 56:36Sam Parr?

  You're correct. I am not up for the challenge.

• 56:44Shaan Puri?

  I think people, they hear us out here and we're joking around and they're like, ah, what if I take that joke to the next level? And I make it weird and they don't know me. Somehow think that's gonna work. It's like, this works as me and Sam have known each other for like 10 years. And the jokes are meant to be jokes. They're not serious. It's like, then you take the, you take that same idea, you make it serious and you do it from a stranger. It's like, no, no, no, that's not the same thing.

• 57:13Sam Parr?

  Yeah. It, I, I actually don't like the annoying. The other day, this guy sent me an email and in the subject line, it said like, you know, like you're a C word sucker. And he's like, major open. And I was like, oh, I don't, I don't like that, that I find that to be inappropriate and not cool. Like I'm not on board with that. And that's what he said.

• 57:37Shaan Puri?

  But I can totally see how somebody would listen to this podcast and think, ah, they'll love that.

• 57:44Sam Parr?

  Yeah.

• 57:44Shaan Puri?

  Like, like, why, why are you approaching me? It's like, we're, we're, that's what we're doing. We're like, oh, I love this copywriting and you know, just do what you gotta do. And for the hustle, I was super annoying getting people to be conference speakers. Like, yeah, but I don't like when it happens to me.

• 58:00Sam Parr?

  I didn't call someone like a little bitch. Like people will call me that. They're like, what's up? You little bitch? Like dude, I don't know.

• 58:08Shaan Puri?

  Who was doing that? Somebody was doing that. Somebody who worked for us was doing that, right?

• 58:12Sam Parr?

  Yeah, yeah, yeah. I have not called them out, but they called us a little bitch. And I'm like, dude, you're an intern. Don't talk to me like that. Like my friends don't even call me a little bitch. What are you talking like that for? It was like, I think it was an intern that called us that.

• 58:29Sam Parr?

  I know. I think it was a Bray you. A Bray you used to call us a little bitch.

• 58:33Shaan Puri?

  I wasn't gonna call them out.

• 58:37Shaan Puri?

  You're like, I'm not gonna call them out. Oh, unless it's a Bray you, in which case.

• 58:41Sam Parr?

  It was a Bray you. He was our producer and he'd be like, uh, time to work, you little bitch or something. Dude, don't talk to me like that. I don't want to talk to you like that.

• 58:53Sam Parr?

  It's like, why are you calling me that?

• 58:56Shaan Puri?

  Yeah, Bray you came in really hot. Uh, he came in really.

• 59:02Sam Parr?

  Yeah, no, I mean, I love him and he could talk to me that now that we're friends and not coworkers. But when we were coworkers, I was like, dude, I was like offended. I was like, please don't call me that. That I don't like that. Uh, Zelensky deep fake. What's that?

• 59:17Sam Parr?

  Oh, wait, no, what's the history of the internet?

• 59:21Shaan Puri?

  That's a longer one. I went down this rabbit hole of like the history of the internet, like how it came out. Pretty crazy. Just crazy stuff. Uh, I'm not gonna do that one right now. That one's too long, but um, the, okay, so Zelensky deep fake. So people know about deep fakes, which is like, I think, I think a lot of people who listen is probably know about deep fakes. But if you don't, it's basically the way that you can Photoshop a picture to kind of like edit and make it look a certain way. And it looks real, but like, oh no, that's been photoshopped. You can now do that with video, which kind of means.

• 59:57Shaan Puri?

  It's not yet. There are some, but like, you know, in a small way, like the Snapchat face filter is essentially like a bit of a deep fake. There's this app.

• 1:00:06Sam Parr?

  Have you seen the baby one or the one where it makes you sad and cry?

• 1:00:11Shaan Puri?

  No, is that on Snapchat?

• 1:00:13Sam Parr?

  Yeah, or it's on Instagram. I think they like show someone's face and they're like, hey, Sean, why are you so sad? Why are you crying? And you're like, what? I'm not crying at all. But like, it looks like you're crying and sad.

• 1:00:26Shaan Puri?

  It's like, that's one version of it. Then there's like, uh, this, there's this app, I forgot what it's called, it's something Moves or something like that. It's like some dance app, but like, you basically take a picture of yourself standing there and then it'll make it look like your body, it'll make you look like a great dancer. Yeah, you could go post something on Twitter. I think you might have done this, where it's like,

• 1:00:43Sam Parr?

  I think that's how you found it, was I did it. It looked like I was breakdancing.

• 1:00:48Shaan Puri?

  Yeah, you're like break, it's like, yeah, just jamming out on a Wednesday. It's like, whoa, Sam can breakdance? Then it's like, oh, it's not quite right. Wait a minute. And it's like, oh yeah, that's like a deep fake. Basically, it's a deep fake video. And so this, but they're getting better and better. Like you'll see them do this with like, oh my God, did you hear Obama saying the N word? It's like, what? No. And then you watch this video, it's like, it's a deep fake, but they could like mimic his voice and his lips moving, uh, and talking, doing something. And then this is happening, it's like, it's becoming a big problem in the porn industry because people are doing this, they're like, oh, there's some girl in my college and I'll just take her picture and I'll make it look like she shot this, you know, sex tape or whatever.

• 1:01:25Shaan Puri?

  And people are like, dude, that's like, you know, really F'd up, but like, the technology can do that, uh, can do that now. It can basically makes, make it look like somebody was doing something that they never did. And so this is becoming a problem. And there's one with Zelensky, the Ukrainian, whatever, president, president, whatever he is. And like, there's this video, uh, going around of him talking and it's a real, there's a real video. And then there's the deep fake video where it shows like a, a trail powder of cocaine on his desk and they're like, and the Russian propagandists are saying, uh, like, look at this, your president's breaking down, he's using drugs, that's why he's saying all this crazy stuff. And they made it, they added some stuff in the background of the video. And I'm like, oh man, this is just gonna get super crazy of like, how do you know what you can trust? If you can't trust your eyes and ears anymore, like,

• 1:02:09Shaan Puri?

  how are we gonna like prosecute crimes? How are we gonna like prevent people from like, just completely slandering your reputation? How are we gonna prevent people from? Like, you know, like this was what people said that the Russians were doing with Hillary, like during the election was like, they were showing propaganda like Hillary said this about black people. They were promoting that in like predominantly black counties where they were trying to sway the vote and get them to not turn out for Hillary. And it's like, it was fake, right? But it was like misinformation. And so to me, I'm like, this deep fake thing is going to be like a real, real problem. And I think there's opportunity. Well, there's one answer that a buddy was trying to work on, which was basically a way to like certify the off, like the original mint of the video. So it's like, you can basically encrypt the

• 1:02:54Shaan Puri?

  original video. So that if anybody wants to see like, oh, this video of this guy saying this crazy thing, is this, was this the, what was originally shot from the phone? And so, he was trying to do that. But really, what you need is you need the phone makers to participate. Because it has to be done at like the hardware level. Because any, anything else, it could be tampered with. It's like, well, if it was just a video file, I encrypt, then I could just like encrypt it later. I could edit it first, then encrypt it. So it has to be done like, as it's being shot, the, you know, Apple and Google and Samsung, or whoever these people are, they're gonna have to bake it in where like, every video comes with a seal of authenticity. And then that's going to be a cat and mouse game of like, can that be faked? Because you could put somebody in prison for like a fake murder, you know, like, that's how crazy this is gonna get if we don't have a way to fight against deep fakes.

• 1:03:39Sam Parr?

  By the way, go to the chat of Riverside and click the link I just sent you.

• 1:03:45Sam Parr?

  Tell me what you think about that deep fake.

• 1:03:49Shaan Puri?

  That's you, you dancing? Dude, that's great. Yeah, he said, announcement. Well, you guys have been taking this time to chill. Your boy's been learning to dance. Get on my level. And it's a video of you. Okay, so it's get, get, get sway. So sway is the name of the app. So getsway.app is the name of the thing. And this is hilarious. Although it made you a little, look a little chunky here. You look, you look a little bit like Will Ferrell in this video. So, you know, well, yeah, you could dance, but it also looks like you put on like the COVID 30.

• 1:04:17Sam Parr?

  I was, that was pre influencer.

• 1:04:21Shaan Puri?

  Well, but it's like glitching. It's like, it's like, it's like, it's not the, it's not your actual thing. It's like, because you're moving so fast, it's like, it has to make it fuzzy. It can't have like a really sharp, like, line.

• 1:04:31Sam Parr?

  It's pretty good, though. It's a pretty good app. I mean, click left. Go to the left one. There's another one. I mean, it's pretty amazing for just like a free app.

• 1:04:40Shaan Puri?

  What do you mean, click left? There's no left.

• 1:04:42Sam Parr?

  There's a video to your left. On the next picture to the left.

• 1:04:47Shaan Puri?

  On your profile?

• 1:04:50Sam Parr?

  I mean, like, it's a pretty amazing. What's the app called? Get Sway?

• 1:04:54Shaan Puri?

  Yeah.

• 1:04:56Sam Parr?

  Yeah, I think it's pretty amazing.

• 1:05:01Shaan Puri?

  Yeah, anyway, I hope some smart people out there are working on deep fakes. I'm curious what people are gonna do. The only solution I know is doing it at the hardware, the operating system level. And even that's probably not perfect, but if somebody does figure out a perfect way to do this, that's gonna be very, very valuable technology.

• 1:05:16Sam Parr?

  And I saw the Obama thing. Yeah, they made him kind of say some crazy shit. Yeah, man, I agree. It is kind of scary. Well, Ben, what do you think? How do we do? We got giddy early.

• 1:05:29Sam Parr?

  Very eclectic, very eclectic, but like all very interesting stuff. And, uh, and the cola stuff was, uh, was all time.

• 1:05:40Sam Parr?

  Can't wait to drink a cola with you guys.

• 1:05:42Shaan Puri?

  What was your favorite one? Your favorite non cola, doing the cola one? Which ones do you like? I think eating caramel is my favorite. It's just simple and amazing. It's so unexpected.

• 1:05:53Sam Parr?

  I think my favorite was actually, we were just eating spaghetti kissing in the middle. When all of a sudden.

• 1:05:58Shaan Puri?

  Me and my co-founder were doing the kissing, the spaghetti thing where you each take one and put it in your mouth, get meat in the middle. And what we realized was that the recession.

• 1:06:07Sam Parr?

  Yeah. And then we realized.

• 1:06:11Sam Parr?

  Yeah, that's a good one.

• 1:06:13Shaan Puri?

  But the thing about co-founders is, it's like you don't address the first part.

• 1:06:18Sam Parr?

  And you gotta do this like in a keynote. It's like a product, like a C job product announcement.

• 1:06:23Shaan Puri?

  And never address it and never laugh.

• 1:06:24Sam Parr?

  In the office grabbing each other's butts. And then it hit us. Why stop there? You know?

• 1:06:31Shaan Puri?

  All right, we're out of here.

• 1:06:33Sam Parr?

  This is great.