Can I Save This Failing Park in 90 Days? | Ep 1008

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Paul sank $22M into an indoor adventure park and had 14 days before running out of cash. In this episode of Scale or Fail, Alex identifies the cash flow constraint killing the business and helps him build the one offer that could buy it enough time to survive. 90 days later, summer camp revenue is up 325%, and admissions have doubled. More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  Bankrupt, as in zero dollars in his bank account. That's what this business owner just approached me with. That's going to happen within weeks, not months or years, weeks. And he's going to have to sink his entire life savings into it just to keep it going to the end of the year. And so I'm going to sit down with Paul to help him fix his adventure park that he's already sunk $22 million in, which is absolutely insane. And I'm going to give you a step-by-step roadmap on exactly what he needs to do to fix the business. And we're going to check back in within 90 days from now to see, A, is he still alive? And B, did the business get fixed? But most importantly for you, if you're a business owner, I've scaled 10 businesses to $10 million in revenue, three to $100 million plus. And I think the biggest lesson I've learned in this entire process is that the tactics and principles that I'll apply to this business apply to many businesses because businesses behave in patterns. So with that being said, let's dive into the business.

• 0:43Speaker 01

  What's happening, everybody?

• 0:44Alex Hormozi?

  So Paul, you ready?

• 0:45Speaker 01

  Oh, I'm ready.

• 0:46Alex Hormozi?

  All right, so tell me about the business.

• 0:48Speaker 01

  Yeah, my name is Paul Fontanelli, founder of Boulder Adventure Park. We are an indoor family entertainment center in Grand Prairie, Texas. The story actually started eight years ago.

• 0:58Alex Hormozi?

  Okay.

• 0:58Speaker 01

  I dreamed it up. I was working in corporate America, kind of uninspired at the time, wanted to do something entrepreneurial. I have three young kids, wanted to get out of that and build a business and-

• 1:08Alex Hormozi?

  How much did you raise?

• 1:10Speaker 01

  Raised eight. Total cost is 22 million.

• 1:13Alex Hormozi?

  Did you put the rest in?

• 1:15Speaker 01

  I put, well, raised eight, the rest was debt.

• 1:17Alex Hormozi?

  Got it. Who paid for the debt?

• 1:20Speaker 01

  Bank.

• 1:20Alex Hormozi?

  Oh shit.

• 1:21Speaker 01

  Yeah.

• 1:21Alex Hormozi?

  It's a big loan.

• 1:22Speaker 01

  It is a big loan. That's probably what we're going to talk about today.

• 1:24Alex Hormozi?

  Yeah, I know. Yeah, we will. All right, so how does this thing make money?

• 1:29Speaker 01

  So we're 4.8. We're not profitable yet. That's one of our biggest challenges is the profitability of it. Our goal is to get to 10 million revenue over the next few years. But what's really the goal, what we need to talk about today is the next 90 days. So I'll come back to that, but that's a really big piece of kind of what we're doing today. Streams of revenue, this is the money slide, literally.

• 1:50Alex Hormozi?

  Yeah.

• 1:52Speaker 01

  General admission, $32.46 per person with another $11 of in-park spend. They add on arcade, food and beverage, merchandise, you name it. This makes up about 70% of total revenue. Then we have a bunch of other groups in terms of church groups, social groups, et cetera. And then we literally just launched our summer camp campaign today. I assume one of the biggest things Alex is going to help me work on is data and metrics I'm not crystal clear on at the moment. This is the, take my medicine slide.

• 2:23Alex Hormozi?

  Yeah.

• 2:24Speaker 01

  I own this. I don't make excuses. The numbers that your team was asking helped me prepare and realize where some of our deficiencies are.

• 2:31Alex Hormozi?

  Yeah, it's really interesting for you because from a, from a business perspective, it's like you're looking at outputs, not inputs.

• 2:38Speaker 01

  Yeah.

• 2:38Alex Hormozi?

  So these numbers are inputs that create the outputs that you're accustomed to tracking. Because the core economic arbitrage of the business is LTVCCAC, right? Like that's the, that's the core arbitrage that we, that we expand out and then we just do it to infinity. So we actually start making a profit. Okay. Well, good to know.

• 2:52Speaker 01

  So problems, the bad is we are demand constrained, right? But the good news is we can 10x the opportunity. Capacity is absolutely there. As you can see, peak days running at 50% of capacity, but emissions are down. We've had struggles with marketing, conversion rates, all of that is really been one of our challenges. And here's the final shit sandwich.

• 3:12Alex Hormozi?

  Yeah.

• 3:13Speaker 01

  We are cash constrained. I'm at the point now, I'm putting my 401k in, which I believe in this business. I believe in the upside. I believe in this opportunity. And so it's, I'm all in, which actually leads me to the next slide. This literally hit me yesterday, dude, and I was like, hurt. You come, you fight for your life. You said it earlier, there's, we have nine lives, right? Like I might be towards the end, but I'm here and I believe in it and I know we've got the upside to, to make it happen.

• 3:41Alex Hormozi?

  We've got 14 days, right?

• 3:42Speaker 01

  Yep, exactly.

• 3:45Alex Hormozi?

  Got it.

• 3:45Speaker 01

  Deep breath. That's exactly how I feel.

• 3:47Alex Hormozi?

  Yeah, I feel for you.

• 3:50Speaker 01

  No, I appreciate it.

• 3:51Alex Hormozi?

  The issue is there's so much going on.

• 3:53Speaker 01

  Absolutely.

• 3:54Alex Hormozi?

  I promise I'm going to do my absolute best to try and help.

• 3:56Speaker 01

  I know you will.

• 3:56Alex Hormozi?

  So let me ask the other question, which is, what's your monthly nut that you need to make to break even?

• 4:01Speaker 01

  Well, it's seasonal. Yeah, we need to probably be at 550,000 a month.

• 4:07Alex Hormozi?

  And you're at now, what?

• 4:10Speaker 01

  400.

• 4:11Alex Hormozi?

  Okay, so you need 150. What is, what's the debt service right now, monthly?

• 4:14Speaker 01

  Monthly, it's going to be probably about 180,000.

• 4:20Alex Hormozi?

  Got it. So I'll tell you what I, like what I wrote down. So the first thing that we probably have to do is generate cash. And so what I want to do is sell basically the baddest offer that we could possibly imagine for a season pass to the list. And that's because like, if we don't do this, there won't be a season for them to come home to. So we need to, we need to generate some cash.

• 4:43Speaker 01

  May I suggest one idea to think, our summer camps is a huge opportunity to drive significant cash in a very short period of time. Because the window that moms are booking summers is right now.

• 4:54Alex Hormozi?

  So we're May, June, July, August. So those are kind of the four months ahead, right? But then it goes into the slow season.

• 5:00Speaker 01

  Slow season, yes.

• 5:01Alex Hormozi?

  Right, so we need to do more than just good during this time period. So we've got 600,000 extra that this has to make just to get us to the bad season, right?

• 5:11Speaker 01

  Correct.

• 5:12Alex Hormozi?

  How big's the team? Sales team?

• 5:13Speaker 01

  Sales team right now is three people.

• 5:16Alex Hormozi?

  Okay, because if we have, let's say we have this month, if we, if we were to announce tomorrow, basically, because that's, that's the time zone we're in, I'm going to bet average ticket can be like 1,200 bucks.

• 5:25Speaker 01

  That's where our third offer was for $2,000. You can come any week, anytime.

• 5:30Alex Hormozi?

  Oh, so you could do five days a week, the whole summer for two grand?

• 5:32Speaker 01

  Correct.

• 5:33Alex Hormozi?

  So basically buy four, get 10?

• 5:36Speaker 01

  Yep, that was meant to be the grand slam offer.

• 5:38Alex Hormozi?

  That is compelling. Okay, so-

• 5:40Speaker 01

  And that way mom or dad could just drop their kid off any day, anytime.

• 5:44Alex Hormozi?

  Yep, so let's say that the average ticket is 1,200, 1,300. So if it's $1,200 is the average ticket and they can close 15 of those a day, we're looking at, call it 16,000 a day, something like that.

• 5:54Speaker 01

  Yep.

• 5:54Alex Hormozi?

  So that would get us an extra 450 grand. That's not enough.

• 5:58Speaker 01

  Well, the demand for summer is automatically going to boost revenue. I was optimistically shooting for about 200,000 in summer camps and that would have been a win. If you and I can dial that in and get, you know, even close to what you're saying, it's going to put us in a strong position.

• 6:14Alex Hormozi?

  I do like the summer angle because I think people will spend a lot of money for their kids. Because if we, if we decided this is the offer, right, then we'll drive the whole email list here. I mean, honestly, you just need to hammer the list because it's now or never, right? We have to hammer the list. I think we take as much of that cash as we possibly can and then we drive that back into ads.

• 6:31Speaker 01

  Love it.

• 6:32Alex Hormozi?

  And then again, feed it through.

• 6:33Speaker 01

  I love it.

• 6:37Alex Hormozi?

  So I want to get still a little bit clearer on the summer camp offer.

• 6:41Speaker 01

  Absolutely.

• 6:41Alex Hormozi?

  We have kind of one shot at getting it right.

• 6:43Speaker 01

  Yep.

• 6:44Alex Hormozi?

  So current is 300, four times three, three days per week.

• 6:48Speaker 01

  Exactly. 500 times five.

• 6:49Alex Hormozi?

  Yeah.

• 6:50Speaker 01

  2,000 any day.

• 6:52Alex Hormozi?

  And that's for the whole summer.

• 6:53Speaker 01

  Correct.

• 6:53Alex Hormozi?

  I'm going to pull the funnel up.

• 7:00Alex Hormozi?

  This looks nice.

• 7:01Speaker 01

  Trying to follow your recommendations.

• 7:04Alex Hormozi?

  It looks good. I like this. I like that.

• 7:08Alex Hormozi?

  That's cool. My big fear as a parent would be, is my kid going to fall and die? That's pretty big.

• 7:14Speaker 01

  Safety is our number one.

• 7:15Alex Hormozi?

  Yeah, I know. I think if, if we can accommodate that, this should probably drop off the page, this kind of header.

• 7:22Speaker 01

  Okay.

• 7:23Alex Hormozi?

  Because it's-

• 7:24Speaker 01

  Not any value?

• 7:26Alex Hormozi?

  Right, it's the most valuable real estate on here.

• 7:28Speaker 01

  Okay.

• 7:28Alex Hormozi?

  We also have like four banners. So we have this banner, we have this banner, we have this banner, and we have this banner.

• 7:34Speaker 01

  Yep.

• 7:35Alex Hormozi?

  We want to have basically one banner.

• 7:37Speaker 01

  Okay.

• 7:37Alex Hormozi?

  So it's like, what's the most important thing?

• 7:39Speaker 01

  Okay.

• 7:39Alex Hormozi?

  I think this is probably the most important thing.

• 7:42Speaker 01

  Yeah.

• 7:43Alex Hormozi?

  Because we want to let, I mean, we want to let them know the times. I think this can, we can get rid of this, this thing. This is basically a repeating of this.

• 7:51Speaker 01

  Yeah.

• 7:52Alex Hormozi?

  So I'd get rid of both of these.

• 7:53Speaker 01

  Okay.

• 7:55Alex Hormozi?

  I would put this Google review stuff. So you already have it here. So I think you probably can just nix it.

• 8:01Speaker 01

  Yep.

• 8:01Alex Hormozi?

  I do like this a little bit. Basically, you want to put trust right next to the action.

• 8:04Speaker 01

  Okay.

• 8:05Alex Hormozi?

  So you have this parent rating right around the button, so that feels okay.

• 8:07Speaker 01

  Yep.

• 8:08Alex Hormozi?

  I won't put something around injury. So like, do you know how many like hospital visits? I just want to show an obvious stat, which is like last year, zero falls.

• 8:16Speaker 01

  Yep.

• 8:17Alex Hormozi?

  I would just put that.

• 8:18Speaker 01

  Okay.

• 8:18Alex Hormozi?

  Because that's what I want to know. Okay, that's good. I like that. Day one, money back here. Okay, that's really good. Because that's obviously like, what if he doesn't like it, whatever?

• 8:27Speaker 01

  Yeah, exactly.

• 8:28Alex Hormozi?

  That's good. See, this is, these are the reviews. It's like, I'd rather have that than the, than this one.

• 8:32Speaker 01

  Got it.

• 8:32Alex Hormozi?

  It's like, it's also relevant to the specific-

• 8:34Speaker 01

  Yep.

• 8:35Alex Hormozi?

  Thing. That's good.

• 8:36Speaker 01

  And we are going to be recording a VSL.

• 8:38Alex Hormozi?

  Yeah, I was like, the only thing I think it needs is a video.

• 8:41Speaker 01

  Where would you put it?

• 8:43Alex Hormozi?

  Probably right at the top.

• 8:44Speaker 01

  Okay.

• 8:44Alex Hormozi?

  So it'd be like headline thing and then, and then I would just cut all this. Because it's, looks like too much text. It's like, that's the main part.

• 8:54Speaker 01

  That's perfect.

• 8:55Alex Hormozi?

  So those are the funnel tweaks that I would make on the actual page. Now let's talk about like how we're going to drive traffic to that offer. So we have the, the brick and mortar. So these are the flows. And like, I'm only focusing on one thing because you don't have the luxury of time.

• 9:07Speaker 01

  Sure.

• 9:08Alex Hormozi?

  And so you basically, we basically need to make one bet. The season pass was my original guess, but I think summer is going to make more sense.

• 9:15Speaker 01

  Yep.

• 9:16Alex Hormozi?

  So that's what we're going to run.

• 9:17Speaker 01

  Okay.

• 9:18Alex Hormozi?

  Okay, so we have our email list.

• 9:20Speaker 01

  Yep.

• 9:21Alex Hormozi?

  As our sources of traffic. Number two, we have our attach, general admission, attach rates. We can do that.

• 9:31Speaker 01

  What do you mean by attach rates?

• 9:32Alex Hormozi?

  The motion.

• 9:33Speaker 01

  Okay.

• 9:33Alex Hormozi?

  I can say motion. That makes it easier. And then we have our paid ads direct. Okay, so if this is, these are kind of our four, call it our four flows that are going to run into this.

• 9:47Speaker 01

  Beautiful.

• 9:47Alex Hormozi?

  Right?

• 9:48Speaker 01

  Yep.

• 9:48Alex Hormozi?

  So on the paid ads, I'm going to say, A, unspeakable-

• 9:54Alex Hormozi?

  Uh, video clips.

• 9:56Speaker 01

  Okay.

• 9:56Alex Hormozi?

  As probably the first primary way of, of the actual creative for the ads.

• 10:01Speaker 01

  Okay.

• 10:01Alex Hormozi?

  Um, B is we want to have the offer, which I would experiment with buy four, get 10 weeks free or get six weeks free.

• 10:11Speaker 01

  Okay.

• 10:12Alex Hormozi?

  And that might fucking destroy. So.

• 10:13Speaker 01

  Yeah, that's good.

• 10:16Alex Hormozi?

  Yeah. Buy four, get six is pretty solid. I like that a lot. That's pretty good. I would also, so 2,000 divided by 10 is 200. So as low as 200 per week.

• 10:29Speaker 01

  Pass.

• 10:30Alex Hormozi?

  As another angle.

• 10:30Speaker 01

  Yep.

• 10:31Alex Hormozi?

  I'm thinking about different front end. So if we're going to the front end, all right. So we have a buy X, get Y free offer.

• 10:39Speaker 01

  Yep.

• 10:40Alex Hormozi?

  Right. As a version of that, we have a, um, this is kind of the early bird. So I would use early bird as an angle.

• 10:47Speaker 01

  Okay.

• 10:47Alex Hormozi?

  And then just pair it by four, get, get six also by one month, get whole summer.

• 10:59Speaker 01

  That's a good way to say it.

• 11:00Alex Hormozi?

  Right?

• 11:00Speaker 01

  Yep.

• 11:01Alex Hormozi?

  And these are, and the thing is they all mean the same thing, but that one's gonna.

• 11:04Speaker 01

  Which one clicks? Exactly.

• 11:05Alex Hormozi?

  Yeah. So this is basically add early bird two. It's like, why is he doing that? Because early bird. It's like, we have to always answer the reason why we're making an offer.

• 11:12Speaker 01

  Got it.

• 11:13Alex Hormozi?

  Um, so buy four, get six, buy one month, get whole summer, buy one month, get two free.

• 11:22Speaker 01

  Yep.

• 11:22Alex Hormozi?

  That's good. If you want this to go mental, but the question is like, I, I'm, I'm, I'm only a little bit worried about your sales team's ability to.

• 11:31Speaker 01

  Sure.

• 11:31Alex Hormozi?

  Actually like call all the leads. So this, this is probably what I would consider be like the fundamentally sound way of approaching this.

• 11:37Speaker 01

  Okay.

• 11:38Alex Hormozi?

  If you wanted to go ballistic, which we might just need ballisticness.

• 11:41Speaker 01

  I like the sound of it.

• 11:42Alex Hormozi?

  Then we do, do the full summer offer, right? We'll just call it $2,000 private summer camp. Private, uh, summer experience or camp giveaway. And so that means that one person that you pick gets the whole camp for free. This is first place. I want to have second place be like the core offer, which is a thousand dollars off, but the core offer is this. Okay. Hold on. So we can say the value. So, um, if we have, uh, $500 a week times 10, so it's $5,000.

• 12:17Speaker 01

  Yes.

• 12:18Alex Hormozi?

  Right? So $5,000 and then we could make this second place is $3,000 off.

• 12:23Speaker 01

  Yep.

• 12:24Alex Hormozi?

  For the whole summer.

• 12:25Speaker 01

  Okay.

• 12:25Alex Hormozi?

  That sounds sexy.

• 12:26Speaker 01

  Yeah.

• 12:27Alex Hormozi?

  And then let's run this.

• 12:30Speaker 01

  So $5,000 value, I get that. And then what's the 3,000 off?

• 12:33Alex Hormozi?

  The 5,000.

• 12:34Speaker 01

  Got it.

• 12:34Alex Hormozi?

  So then it's the $2,000 ticket.

• 12:36Speaker 01

  Okay, got it.

• 12:36Alex Hormozi?

  So this is the first and second place prize.

• 12:38Speaker 01

  Okay.

• 12:39Alex Hormozi?

  Make sure that you say more than one person can win second place, just so you're, you know, legal and compliant.

• 12:43Speaker 01

  Okay.

• 12:43Alex Hormozi?

  By all means, I'm not an attorney, run this bag of attorneys, blah, blah, blah, blah. Yeah. You're responsible for your decisions and you know, these results may vary in financial performance, et cetera. Okay. But more than one winner. But at the end of the day, honestly, this is going to be the, this is going to be the hump dinger. If you just lead with $5,000 private summer camp, full summer experience giveaway.

• 13:05Speaker 01

  Yep.

• 13:05Alex Hormozi?

  Second place prize wins $3,000 off.

• 13:08Speaker 01

  We're offering a prize to give away summer camp every day this summer for your entire family up to three kids. Here's how it works. When you opt in, you're entering to win an all summer camp pass for your entire family up to three kids. That means you can drop your kids off here at Boulder any day that camp is going on whenever you choose. This is an unbelievable offer valued at over $20,000 for up to three kids in your family. All you have to do is opt in to have a chance to win. Even if you don't win, everybody that opts in to enter

• 13:46Speaker 01

  is going to win a scholarship summer camp offer from Boulder. So your kids can have the best summer camp experience of their lives. Enter for a chance to win.

• 13:57Alex Hormozi?

  So he just needed to use the word free. Um, otherwise the rest of this is all really good. It's got good visuals. He's good energy. He started with the really expensive thing. So it's anchored. So they know that it's going to be, uh, you know, pricey if they want to buy. Um, the only thing I would have done differently is I wouldn't say everyone is going to win a scholarship because that kind of removes the, the excitement out of winning or getting a scholarship. So I would have just tweaked it. So you just say more than one person can win and you have your first and second place prize. And you should have just said, first place prize is this, second place prize is this. And then during the seven day countdown, done the drawing. And then that's when you contact people to, hey, you got one of the second place prizes. Tiny tweak, but it makes a pretty big difference in conversion. But the actual creative itself, like the actual,

• 14:42Alex Hormozi?

  the, the energy, the vibe, the, the camera, the, like how they showed everything, really good. Fundamentally sound. Because the thing is, is we have to run this fast because they got to know if they're going to do it right. So this is going to basically be seven day, like a seven to 10 day campaign.

• 14:57Speaker 01

  Okay.

• 14:58Alex Hormozi?

  After you select the winner, you then call all these leads.

• 15:01Speaker 01

  Yep.

• 15:01Alex Hormozi?

  To then sell them using the standard offer.

• 15:05Speaker 01

  Perfect.

• 15:05Alex Hormozi?

  Which is this.

• 15:06Speaker 01

  Yep.

• 15:07Alex Hormozi?

  And then basically you kick off the campaign that runs to the page that you just went to.

• 15:11Speaker 01

  Okay.

• 15:11Alex Hormozi?

  And then you'll call all those leads.

• 15:13Speaker 01

  Yep.

• 15:13Alex Hormozi?

  So this will give you a flood of leads. It's going to be seven days. We're going to cram. We're going to push the email here. We're going to push the, the paid, uh, the paid ads to here.

• 15:21Speaker 01

  Love it.

• 15:21Alex Hormozi?

  And then phones follow up. I'm going to draw this out for you. So we're going to have giveaway ads plus page. And this is just a landing page.

• 15:31Speaker 01

  Those are going to be great.

• 15:32Alex Hormozi?

  All right. And you just want to have a countdown timer at the top because that's what creates the urgency around it. And then with this, just send an email and text of how many days left until the drawing.

• 15:42Speaker 01

  Got it.

• 15:42Alex Hormozi?

  And then on that day, pick one person. Congratulations. You won.

• 15:46Speaker 01

  Yeah.

• 15:46Alex Hormozi?

  Right? And then everybody else, hey, congratulations. You won second prize.

• 15:49Speaker 01

  Yeah.

• 15:50Alex Hormozi?

  Right? And then like, but then you have to put another countdown for them to claim it, which is like, our summer camp is filling up. So in order to make, otherwise they're not going to claim it.

• 15:57Speaker 01

  Yeah, yeah, yeah.

• 15:58Alex Hormozi?

  You have 72 hours to claim your, claim your second place. All right. So.

• 16:02Speaker 01

  And that's why I'm sending them the landing page.

• 16:04Alex Hormozi?

  Yeah. So seven day countdown and then 72 hours to claim second. Then after that, two, we fire off the buy for get six variations that we just typed over there. And then basically you have to run this until the cows come home, but.

• 16:24Speaker 01

  Yep.

• 16:24Alex Hormozi?

  And then on the thank you page for the giveaway,

• 16:29Alex Hormozi?

  make sure this is legal in your state. So this is not me saying this is legal. Make sure that the laws of your area allow this. On the thank you page, um, have an opt in that says, do you want, do you have any other parents who have kids? You can.

• 16:41Speaker 01

  Brilliant.

• 16:42Alex Hormozi?

  Like send them this page. Uh, so it just gives them a copyable link and then they can forward it to a friend. And for every person that you send to opt in, you get an additional drawing in the giveaway.

• 16:54Speaker 01

  Brilliant. Because parents love when their kids go with their friends' kids.

• 16:57Alex Hormozi?

  Yeah.

• 16:58Speaker 01

  Yep.

• 16:58Alex Hormozi?

  So, um, plus one referral ticket. And so here we go. So you're going to give away two of these, right? So one goes to the winner. And if you're the person who referred the winner, you get it too.

• 17:15Speaker 01

  Awesome.

• 17:15Alex Hormozi?

  That way they can, so if you just.

• 17:18Alex Hormozi?

  If you just do it for you, you've got a shot. If you're for a hundred friends, you have a hundred more chances to win. Once we run this whole play, then we have to flip the campaign to this. And this offer might have to change as the summer moves on. But I think this becomes the call it evergreen structure for the summer.

• 17:32Speaker 01

  Okay.

• 17:32Alex Hormozi?

  This becomes a launch. And we're, the, the benefit of this is that we're, we're advertising the big number. And so when it gets dropped down all the way to 300 bucks,

• 17:42Speaker 01

  I love it.

• 17:42Alex Hormozi?

  It feels like nothing, right? And you're attracting people who want this big thing. And so you don't need to, you don't need to tell, you don't, when you get on the phone, you don't have to sell them the big package. They already said they wanted it.

• 17:52Speaker 01

  I'm just, this is a master at work. You're so good at this.

• 17:55Alex Hormozi?

  Uh, let's.

• 17:56Speaker 01

  Yeah, I know.

• 17:57Alex Hormozi?

  Get it to work.

• 17:58Speaker 01

  Keep going. You're doing it.

• 17:59Alex Hormozi?

  Um, but I think this is the best shot you have.

• 18:00Speaker 01

  I love it.

• 18:01Alex Hormozi?

  The cash that you need.

• 18:02Speaker 01

  I love it.

• 18:03Alex Hormozi?

  Um, but that's basically this is how do we get you through? Cause it, basically at the rate you're at now, you have 90 days of burn. But if we make money, then all of a sudden that pushes out.

• 18:14Speaker 01

  And like you said, that then feeds the next business unit.

• 18:18Alex Hormozi?

  Right.

• 18:18Speaker 01

  Yep.

• 18:19Alex Hormozi?

  There's a lot of stuff, but.

• 18:20Speaker 01

  Sure.

• 18:21Alex Hormozi?

  There's only a few moves that are going to make you the amount of money that you need. That's material. But yeah, that's it.

• 18:26Speaker 01

  It's brilliant.

• 18:27Alex Hormozi?

  Cool.

• 18:27Speaker 01

  We'll run it.

• 18:28Alex Hormozi?

  The play.

• 18:29Speaker 01

  And we will execute it. Alex, thank you.

• 18:32Alex Hormozi?

  Appreciate you, man.

• 18:33Speaker 01

  No, I appreciate you. It's okay.

• 18:37Alex Hormozi?

  Smooth seeds do not make a strong sailor, whatever the.

• 18:41Speaker 01

  There you go.

• 18:42Alex Hormozi?

  Pithy saying is, all right, let's, uh, let's look at where we're at in this scaling roadmap. How many employees do you have? A thousand?

• 18:47Speaker 01

  150.

• 18:48Alex Hormozi?

  Yeah. This business. That's so tough. How many are like not just day workers?

• 18:54Speaker 01

  Yeah. Good. Probably about 10.

• 18:55Alex Hormozi?

  Okay. So that's, that's probably more.

• 18:57Speaker 01

  I think that's really what I was saying.

• 18:58Alex Hormozi?

  So you're like between these two phases, between prioritize and product size.

• 19:02Speaker 01

  Yep.

• 19:02Alex Hormozi?

  Um, basically what we did here is we're spending more on niche down messaging, which is the new, the new offer, right?

• 19:09Speaker 01

  Okay.

• 19:10Alex Hormozi?

  We made something new to sell them, which is the product.

• 19:12Speaker 01

  Yeah.

• 19:13Alex Hormozi?

  Sales needs and materials. That's going to be the VSL, um, that we're, that you're going to put on the landing page.

• 19:18Speaker 01

  Yep.

• 19:18Alex Hormozi?

  By the way, if you're curious, have you been through this kind of roadmap before?

• 19:21Speaker 01

  Oh, yeah.

• 19:21Alex Hormozi?

  Yeah. Is it good?

• 19:22Speaker 01

  Oh, it's brilliant.

• 19:23Alex Hormozi?

  Yeah. So.

• 19:24Speaker 01

  I used it last night to prepare.

• 19:26Alex Hormozi?

  There we go. So it's, it's free. If you're a business owner, you're like, I don't know what phase I'm in. Each of these little squares has like a huge explanation behind it to know exactly where you're at for your business and how to apply it. And again, it's all free. You can go grab it. What we did was we just bought him, if he executes everything, three more months to live. And so sometimes a lot of entrepreneurship is just buying the next, the next week, the next month, the next payroll. It's tough. I mean, you got to give it to him. There's a lot of grit, like just, I mean, even at the end where he's like, I'll put my whole life savings into like what he saved his whole career as a, you know, the financial field, um, to doing this. Like I have a lot of respect for it. He may find that this offer just absolutely murders. I mean, it's the best shot I can think of, of how do you generate cash ethically within this season? And so

• 20:11Alex Hormozi?

  if we can pull out of that cash for it, which is the whole purpose of the money models book, and that gives them a couple of different angles to hit it, hit it from. And so like Jeff Bezos talks about, if you have a 10% chance at 100 to one return, you should take that bet every time, even though you're going to be wrong nine times out of 10. The only element that adds an element of reality to that is you should take that bet every time, but most entrepreneurs go in with only enough money to do, to play two hands. And so that's like, do you still take that bet? Or you actually have only a 20% chance of winning, even if it's 100x return. But you only have two hands worth to play. And I think that's more realistic of like what, you know, his particular situation is. I didn't get to know him well enough to like, I don't know what his team, I don't know if they're, they're able, I don't know if any of that stuff. But I feel pretty confident that that offer will work.

• 20:58Alex Hormozi?

  Cooking, man.

• 20:59Speaker 01

  Still going, brother.

• 21:00Alex Hormozi?

  Still going?

• 21:00Speaker 01

  Still going.

• 21:01Alex Hormozi?

  Did you have to put your 401K in?

• 21:03Speaker 01

  Yeah, whole thing.

• 21:04Alex Hormozi?

  Oh, Jesus.

• 21:06Speaker 01

  That's the life, right?

• 21:07Alex Hormozi?

  All right, so what, what, what'd you do? Did you, did you run the play like what?

• 21:11Speaker 01

  Yeah.

• 21:12Alex Hormozi?

  Walk me through, walk me through.

• 21:13Speaker 01

  Ran the play. We got an insane amount of leads, like so much so that it, it, we didn't have the manpower to deliver what we needed to deliver to close the leads.

• 21:25Alex Hormozi?

  Better than the alternative problem. I'm only a little bit worried about your sales team's ability.

• 21:30Speaker 01

  We got 3,700 leads and we're trying to call these leads. I mean, I got a miniscule sales team, right? And so we ran the play. Don't get me wrong. And, and we did good. We did 325% increase compared to prior year in summer camps. So that's good news, but it could have been so much higher if we had the proper manpower and call sequence and all of the SDRs. The true model, which is, we just didn't have it in that time.

• 22:00Alex Hormozi?

  I mean, I do think that is still your grand slam offer. And if you have a 10 to one play that you put every dollar you put in, you get 10 back, you should run that play a whole lot of times. And so I think what we can do is like, probably just need to get, scale up the sales team a little bit.

• 22:20Speaker 01

  Yes, sir.

• 22:21Alex Hormozi?

  And you can run the same play just for birthdays.

• 22:24Speaker 01

  Birthdays is our wheelhouse.

• 22:26Alex Hormozi?

  Yeah.

• 22:27Speaker 01

  And, and that is.

• 22:28Alex Hormozi?

  And you're around, you can run it and you just don't need to spend 20. You can spend two or three and then you can scale it up. Anything else that, that, that we talked about that you did?

• 22:36Speaker 01

  Yeah, I got to unspeakable. He gave us permission to start running ads with his videos.

• 22:42Alex Hormozi?

  Yeah.

• 22:42Speaker 01

  Which he talked about and they're converting strong. And we've, we've been seeing that, like our, our admissions has doubled in visitation just over the last, you know, four to six weeks.

• 22:55Alex Hormozi?

  All right, so that is the plan. So giveaways for birthdays and then you probably need to bring on a couple of salespeople to handle the volume. And I wouldn't be afraid of hiring salespeople because as long as you have lead flow, salespeople will always make you more than the price for them. So like, I would just don't be afraid of that. That's, that's growth spend.

• 23:12Speaker 01

  Okay.

• 23:12Alex Hormozi?

  Very low risk.

• 23:13Speaker 01

  Yeah.

• 23:14Alex Hormozi?

  Sweet.

• 23:14Speaker 01

  Beautiful, beautiful.

• 23:15Alex Hormozi?

  All right. Do you feel like, do you feel hopeful?

• 23:17Speaker 01

  I do. The team is stronger than ever. And now with these models starting to kind of find their way, like there's foundation being built that's stronger than it's ever been. And, and that's a really good thing.

• 23:28Alex Hormozi?

  Well, good. Well, I love to hear it. And, uh, yeah, I think I'll see you, I'll see you soonish.

• 23:32Speaker 01

  I can't wait, man. Thank you so much.

• 23:34Alex Hormozi?

  Appreciate you, Paul.

• 23:35Speaker 01

  All right.

• 23:36Alex Hormozi?

  Yeah. So it's interesting is like, I think one of the big issues that he was dealing with was cash flow. And so cash flow is the constraints we had to generate as much cash as possible, which means you need really strong attraction offer, which we cracked. Now, what he, uh, what he did here is he took and made a second attraction offer with birthday parties and it worked just as gangbusters as the first, which is honestly insane in a really good way. And so he now has two fronted offers that are gangbuster napalm offers that just can blow up. So his actual constraint right now, and I'll see what he thinks it is, is sales. Right? So like him getting even more leads on another offer, if he still can't convert them, it doesn't really matter. But if you had the cash flow, he'd be able to hire the people, he'd be able to get his, you know, building up to capacity, be able to be profitable. And so like right now, that is the absolute clear constraint because cat, like cash flow in and of itself is the problem, but you don't just like, you can't solve cash flow. You have to do the things that create cash flow.

• 24:21Alex Hormozi?

  And so generating the leads and then selling them, which then predates, uh, which proceeds or so rather comes after making the offer. That's the sequence that we had to do. We cracked the first one. Now it's just actually the blocking tactic of like work the lead, sell the leads. That's it. All right. And so that was this episode of Scale or Fail. Stay tuned for the next one.