The Creator Economy — with Nuseir Yassin

Nuseir Yassin, the host of the Nas Daily vlog and the CEO of Nas Academy, joins Scott to discuss the state of play in the creator economy. We hear about Nuseir’s path to building an online following of more than 40 million people, his thoughts on the evolving social media ecosystem, and his philosophy on making the most of his time on earth. Follow Nuseir on Instagram @nasdaily Algebra of Happiness: Tip big Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Scott Galloway?

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• 0:49Speaker 01

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• 1:26Scott Galloway?

  The holiday season is upon us. Yeah, I fucking hate the holidays. My dad used to swing by after my mom and dad were divorced and like bring in a skateboard and my mom would like go to the other end of the house because she didn't want to see him. Fa la la. Anyways, so that means we need to do things a little differently on the pod this week. We typically start off with insights around a particular business trend or story. But today, we're busting right into our interview with Nasir Yassin, the host of the Nas Daily Vlog and the CEO of Nas Academy, an ed tech company for content creators. We discussed with Nuseir his path to building an online following of 40 million people, the state of the social media ecosystem, and the future of the creator economy. Wow, 40 million followers and he has seven children and acts like an eight-year-old.

• 2:11Scott Galloway?

  Oh, no, that's Elon Musk. Anyways, he's clearly an impressive young man who, to use his words, is obsessed with maximizing his human potential. So with that, here's our conversation with Nuseir. Nuseir, where does this podcast find you?

• 2:26Speaker 02

  This podcast finds me in Lisbon, Portugal. I'm here for web summits.

• 2:31Scott Galloway?

  Let's bust right into it. For the listeners who aren't one of your 40 million followers, give us an overview of who you are and what the Nas Daily is.

• 2:39Speaker 02

  So my name is Nuseir. I was born and raised in Israel as a Palestinian. I do not recommend this background to anybody. I studied in America at Harvard. I graduated. I worked at Venmo as a software engineer. Then I decided to sort of create content because creator economy is the future. You don't need CNN. I know you got a job at CNN, but honestly, man, you don't need CNN.

• 3:03Scott Galloway?

  I don't need it?

• 3:03Speaker 02

  To reach people.

• 3:05Scott Galloway?

  Yeah, I'm going the other way. I was a creator. Now I'm going to the to the big network. You're you just busted straight direct to consumer.

• 3:11Speaker 02

  It's crazy. It's crazy. So, you know, I came to realize that the institution is going to die. Gatekeepers are like not necessary. So I started making videos. Put them on the internet. Put them on Facebook. And Nas Daily was one of the first creators on Facebook and became one of the biggest as well. Now, I made 1,000 videos in 1,000 days. And that, you know, blew up and we tell, we're like humans of New York, but video format. Now I'm building a company called Nas Academy, which is essentially identical to section four your company.

• 3:44Scott Galloway?

  Well, that's good to know. With 40 million followers, it's nice to have competitors that have a built in audience. Let's go back to kind of the Nas Daily. What? So there's a ton of people out there that like to think of themselves as part of the creator economy and influencers. What did you do right? What was it? Talk a little bit about the platforms, the type of content. Is there an algorithm for success? Because there are millions of people that look at what you've done and think, I want to do that.

• 4:10Speaker 02

  Yeah, that's a that's a great question. I think everybody wants to do it. I don't think many people are willing to put the effort. The reason why Nas Daily succeeded is one repetition like crazy. One thousand videos in one thousand days. You never miss a day, even if you're going to the hospital. So the idea is when you make a mistake on day fifty five, you fix it on day fifty six. Two is the content has to be universal. Nobody cares about your internal lingo. Nobody cares about ah your favorite beach in in Senegal. That's not interesting. And so I think the simplicity of Nas Daily Videos, the repetition of a thousand days and the the shortness of it. Every video is one minute long. And also the format and the platform you choose.

• 4:56Speaker 02

  I chose Facebook because I believed that it's going to become a video platform five years ago, and we were right. Ah I didn't choose YouTube because the discoverability in YouTube wasn't very good. So that's kind of ah so so format, location, length, repetition, and passion.

• 5:14Scott Galloway?

  And your primary point of distribution, you've kind of gone all in on Facebook. Have you gone to Instagram Stories? Have you embraced TikTok, LinkedIn?

• 5:21Speaker 02

  Yeah, so so eighty percent of our followers now on Facebook and twenty percent are on YouTube, Instagram, TikTok. But we also, we localize. So, you know, funny thing, Scott, this podcast is in English, so only twenty percent of the world can understand us. The eighty percent of the world does not give a crap about our conversation. And so now we built technology to localize our content to thirteen different languages. Ah and we have thirteen different pages, Nas Daily Hebrew, Nas Daily Arabic, Nas Daily Vietnamese, and that's how you can get massive growth around the world because there's a scarcity of content.

• 5:55Scott Galloway?

  So you're sort of the helm of the bob slide. You see what platforms are increasing and waning in influence and power. How has the ecosystem changed? Who's gone up? Who's gone down in the in the years that you've been putting out content?

• 6:08Speaker 02

  You know, I I like to think that the tide rises for all boats. Actually, I'd like to get your opinion on this one. But I believe that if you compare us five years ago, every single platform is doing better than before, from YouTube to Facebook. Ah I don't I don't see any platform that will have a decrease in content consumption, at least in the next three years. Because even if Facebook dies in America, it's the Internet in Egypt. It's thriving in Egypt. YouTube is thriving, TikTok is thriving. So I I do see, though, that there's a shift to shorter one-minute content, and that's what we specialize in. And I do see that eventually, in the long run, all platforms will become a commodity. YouTube Shorts is identical to TikTok.

• 6:53Speaker 02

  It's identical to Instagram Reels. So you make the same content and it goes to all four distribution platforms. It doesn't matter what platform you're on anymore, as long as you get distribution.

• 7:04Scott Galloway?

  And how do you, what's the business model? How do you monetize this content?

• 7:09Speaker 02

  You know, from the thousand videos, and you're gonna, you're gonna find this funny. I made a thousand one-minute videos on Facebook and I made zero dollars from ad revenue. Because you cannot monetize a three-minute-long, uh, one-minute-long videos. And not on TikTok, not on Instagram. I mean, dude, the creator economy is the future, but right now, everybody is shitting on it. Right? Like, there's no respect to the value that creators are giving to the platforms.

• 7:34Scott Galloway?

  Yeah.

• 7:35Speaker 02

  And it's, it's, that's when I realized I cannot build a business on top of an algorithm and an ad revenue. I need to diversify. So speaking engagements, production studio, I built a production studio as well as a building, uh, making, uh, you know, branded content for, uh, governments, tourism boards, and, and, and, and corporates. So that's, um, you know, every creator needs to become a business. You need to get a sales, managers, uh, editors. Uh, so we built that over the last five years.

• 8:06Scott Galloway?

  So you're using your videos, if you will, it's almost like marketing and then you monetize it with speaking or kind of custom publishing. Yeah, understood. And do you see an opportunity to go to maybe a Substack or Patreon where they've kind of flipped the model? I've always said that Facebook and YouTube give less than one or two percent of their revenue to creators. And then there's some people that popped up and said, we'll give you eighty or ninety percent. Have you thought about, have you thought about using any of these platforms?

• 8:34Speaker 02

  I actually built my own platform eventually. Uh, we built, uh, something called Nas Academy, which, you know, if I'm gonna monetize my consumers, my customers, my audience, I, I wanna get, actually, I don't wanna get five dollars from you. I actually, I wanna own the platform. So that's why we, you know, we raised venture capital and we're building Nas Academy. I think with Patreon, I think it's a good idea. I am a bit worried of platforms that don't give you distribution. I'm very worried about that because in the long, long run, technology will become a commodity and therefore all prices will go down to zero.

• 9:10Scott Galloway?

  Do you think, I've always thought the creator economy, I love the idea of it. I love the egalitarian nature of it. I love the fact that great content can break through and you can bypass the gatekeepers of YouTube or Comcast or CNBC, whatever it might be. But it does feel like the Gini coefficient inequality is really striking in that if you look at Substack, I think the top 10 content areas or the top 10 Substackers are, you know, 50, 60% of the content. Do you think that's just a natural function of kind of the best just warrants more? When everyone has access to everything, everyone wants the best. Are you finding the same thing? How do you get rid of that, that kind of creator inequality, if you will? Or can you?

• 9:50Speaker 02

  Actually, I was thinking about that yesterday. I think you can get rid of that by tweaking the algorithms. I think actually the algorithm is designed to create a Gini coefficient that is so high. It's designed so that it chooses its top tier and it just like powers all the attention to them as opposed to building a middle class. So the simplest solution to building a creator middle class is literally tweak YouTube, Facebook, TikTok algorithms and all of a sudden you have a middle class. Then the second is education. Once you educate people on like, if you get the knowledge from the top and distribute it to the bottom through this education, NOS Academy or whatever, Skillshare or whatever, then you can get another creator middle class.

• 10:33Speaker 02

  Because the reason why people don't know how to create is not because they're not talented, it's because they don't have the social circle or the community because creating is still a very lonely job.

• 10:44Scott Galloway?

  So to use an old world analogy, there was the cable provider and then there was the, the content creators, the ESPNs of the world. And there's always a tension between who has power. There's the retailer and the manufacturer's brand. Your view is that the, the, the content, there's going to be a huge power shift back to From the gatekeepers or the points of distribution to the content creators. And why do you think that is? It still feels as if with Apple charging a 30% toll and everybody still pitching Netflix executives. What dynamics do you think are going to lead to this this switch in power?

• 11:23Speaker 02

  So here is what I think is happening, and I'd love to get your opinion on this. When we first started with social media, everybody loved my friends' posts. Oh, my friend's dog, amazing, like. My grandma's dog, amazing, like. So social media platforms had a lot of supply of content and a lot of demand for content. But when stories started to become a thing, 24 hour stories started to become a thing. And we started to realize that most of the content disappeared. There's no more supply of good content for these social media platforms. And the content that existed is just, you know, articles and my grandma's, you know, birthday wishes. That's not engaging enough for a platform to survive.

• 12:07Speaker 02

  So they're noticing that they have a lot of demand for content, not enough supply of it. Supply is king because demand is there already. So that's why creators are the suppliers of content. That's why I think platforms will need them. And there there's a competition for this supply. TikTok is stealing all the supply. Now Facebook has to put a billion dollars to get their supply back. I am the supply, and I'm very excited to see social media platforms fight over my content.

• 12:38Scott Galloway?

  So you're saying now that there because there's more, there's more competition, there's more points of distribution. And that the content is becoming the kind of the more rare commodity. And you're seeing different platforms come to you and offer you more, if you will, for your content. Do you get offered, say, you know, a big contract for exclusive distribution on certain types of content?

• 13:01Speaker 02

  Yeah, I think every creator gets that if they reach success, you know, from Spotify podcast originals to Facebook originals, to Snapchat shows, to now we just started a LinkedIn show. Because I do believe LinkedIn is going to be the next video creator platform that's a hidden beast. That is just waiting to erupt. And you see it in the $100 million creator funds and $250 million creative funds, $1 billion creative funds. We also give minimum revenue guarantees to our creators to come to our platform. I think the power is shifting towards the creator, and that's a good thing.

• 13:38Scott Galloway?

  So I love LinkedIn. What is it about LinkedIn that you think is this sleeping giant about to be stirred?

• 13:44Speaker 02

  What I think about LinkedIn is that everybody, same thing. Incredible demand for the news feed of LinkedIn, incredibly bad supply of content. It's a missed equilibrium. And that there's no, that network has not reached equilibrium when it comes to content demand and supply. And so they also realize that the competition is now video. It's a video first world, yet all the content on LinkedIn is text and images and articles, not good enough, not monetizable enough. So that's why, first of all, LinkedIn, I suspect, is going to become 60% video. I suspect 60% video and a LinkedIn profile is going to change.

• 14:28Speaker 02

  I mean, Scott, I don't care about where you went to school 30 years ago. I care about your latest posts when I go to your LinkedIn profile. I need to see it. That's why it's exciting.

• 14:39Scott Galloway?

  And are you trying, have you thought about product placement or other ways to monetize that content?

• 14:45Speaker 02

  Yeah, the biggest product is my company.

• 14:48Scott Galloway?

  So you're, you see this as kind of the front end for Nas Academy, if you will?

• 14:53Speaker 02

  For investors and recruiting, yes. So my, the benefit I get from LinkedIn distribution is that every follower on LinkedIn, every viewer in LinkedIn is worth 100 viewers on Snapchat and TikTok. At some point in a creator's life, you don't just want more and more kids to watch your content. You want investors and potential candidates to watch it. And that's why a LinkedIn viewer is 100 times more valuable than an Instagram viewer.

• 15:27Scott Galloway?

  Coming up after the break.

• 15:29Speaker 02

  I spent my formative years in one of the worst never-ending conflicts of history. Not history, but in the modern times, Israel, Palestine, Jews versus Arabs. And being a Palestinian living in Israel really is an exercise in empathy.

• 15:47Scott Galloway?

  Stay with us.

• 15:55Scott Galloway?

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• 16:40Scott Galloway?

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• 16:58Scott Galloway?

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• 17:41Scott Galloway?

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• 18:09Scott Galloway?

  What do you think, when you look at geography, if you could double down or increase your following in any, if you wanted a bigger presence by geography, what would, what nation or geography would you want to over invest in right now?

• 18:21Speaker 02

  Oh, that's a good question. You know, Scott, this is what I don't like about the creator economy, is because humans are not equal. Viewers are not equal in this world. One view in America gives you 10x more ad revenue than, than one view in India. If you follow the money, every creator is just going to highlight American stories and American, American culture, but the Indian culture or the Sri Lankan culture has no content created about it because there's no ad revenue. So we have, like, we have a lot, we have, you know, 2% of Vietnam follows Nasdaq, like the country, because we have Nasdaq Vietnamese. 1% of the Arab world follows Nasdaq, 1% of the United States follows Nasdaq. So we have like between 1 to 4% of countries.

• 19:06Speaker 02

  I would probably want to index on where the CPM is high, unfortunately, because it's a business these days. So it has to be America, or Sweden, or Denmark, or Scotland. Unfortunately, I cannot believe I gave you this answer, but that's. That's where the world is.

• 19:24Scott Galloway?

  Yeah, that's the cruel truth of capitalism, right? One thing we found interesting about you is that you wear the same T-shirt every day. And that T-shirt reflects the percentage of your life that is likely already over. As a reminder that life is finite and we should use time wisely. This really resonated with me. I'm an atheist and find it motivating to know that this will all come to an end at some point. And that's motivating for me, but you're still a really young man. What brought you to that gestalt where you would wear a shirt every day showing how much time you have left?

• 19:55Speaker 02

  You know, when I was a software engineer at Venmo, um, you know, I realized that I was 24 and I'm supposed to die at 76. According to Google, you know, average male life expectancy. 24 out of 76 is 32%. I was 32% dead. I was one third done with my fucking life and I've done nothing yet. I just graduated college. And that made me realize that society expects you to spend one third of your life just to be ready to be independent. And that's a crazy concept. And then to retire, you will be 85% done with life. When you think in time, in terms of percentages, time becomes a lot more precious.

• 20:39Speaker 02

  So the reason I follow, I wear the same T-shirt for the last five years. I have nothing else in my life. One, it simplifies my wardrobe and my travels. But two, it reminds me that every day you can create something, a video, a hire, a company. And I'm obsessed with maximizing my human potential.

• 21:03Scott Galloway?

  How do you, how do you, but let's stop there. So let's press pause there. Maximizing, obsessed with maximizing your human potential. So we had, we have a bit of a looking glass into how you're trying to do that professionally. How do you try and do that personally? What, what is the code you live by? What are the daily practices for maximizing your life personally?

• 21:23Speaker 02

  So I, you know, I'm from Israel and Palestine. So Scott, of course I believe in, I believe in extreme thought. Cause the Middle East, Middle East is an extreme place. So. I believe that you should leave planet Earth better than you found it. Therefore, hanging out at a beach in Mexico with friends is useless. Therefore, a life of toil and hard work is the most meaningful life one could live. So that's where I get my satisfaction because I don't index for happiness. Happiness is actually a very temporary thing. I index for value creation. How much value can you create?

• 22:06Speaker 02

  So watching a Netflix movie does not create value in the world. It consumes value. Um, so that's how I live my life. So I really, I don't have many friends. I have a lot of connections. I, I, I only work. I don't have a wardrobe. I have the same T-shirt. I, I have a girlfriend, thank God, thank God, or else I'd just be like a lonely prick. Um, but you know, my life is very simple. I just work.

• 22:31Scott Galloway?

  And you don't find it that occasional weekend on the beach or hanging out with friends and drinking or just, I've always thought that wasting time is fine as long as it's planned. You don't find you need that to make the time that you do work more productive? When I sit at home at night and hang out with my dogs and drink and watch Succession or Ted Lasso, I'd like to think that that makes me a more productive person when I'm working. You don't, you don't find that?

• 22:58Speaker 02

  I do that only if there is a direct correlation to the, to my business. So if I watch something on TV, it has to be a documentary related to my life now. It cannot be science fiction. If I hang out with friends, they have to be people I can learn something from, like founders or investors or CEOs. If I hang out with people, they could be my team, build a team bond. So there, there should be no opportunity to do something that's, has no utility from it. I'm a utilitarian at heart.

• 23:31Scott Galloway?

  Yeah, the, the, I, I think people are going to recoil when they, when they hear this, but I've found that if you want to be. Successful, the prescription you're sort of outlining is kind of a, we don't like to admit this, but it's somewhat a prerequisite if you want to be very successful. I mean, I would just describe what you're describing is, is real focus. You're, you're trying to cover more ground in a shorter amount of time than most people your age, which requires a tremendous amount of, of sacrifice and perspective. What about kids? Do you want to have a family?

• 24:05Speaker 02

  You know, we're, we love creator economy. So the way I think about this is, humans love to create. Humans love to create movies, music, interactions, and babies. Eventually, you know, I love to create a company. I love to create a video. I think eventually I would love to create a human. And I think the chance of creating a human from scratch is incredibly exciting. So I, even the idea of a baby is like, is it possible to engineer? I know it's a very like, you know, is this, I guess I'm being very like controversial right now in my statements. I'm sorry. But can you create a human that is, that, that stands for great ideals? So that's, that's a question I would like to answer. So yeah. By the way,

• 24:50Speaker 02

  do you feel like sometimes your, your upbringing shapes the rest of your life without realizing it?

• 24:59Scott Galloway?

  You reckon, I think you start to acknowledge that as you get older. You start to realize that, you know, your parents divorced, or your mom's irrational passion for your well-being, or the culture you've referenced that you grew up in, really molds the clay. And you can, you can shape it a little bit or manicure it around the, the edges. But if you want to believe in kind of nature versus nurture, or how important those formative years are in your DNA, just have two kids, because they're just totally. You know, totally different. So I buy that you kind of, by the time you're 21 or 25, you're a little bit cooked, so to speak. It's sort of, the basics are there. So I do believe that. Anyways, what are your thoughts on this?

• 25:42Speaker 02

  So my thoughts on this is I spent my formative years in one of the worst never-ending conflicts of history, not history, but in the modern times, Israel, Palestine, Jews versus Arabs. And being a Palestinian living in Israel really is an exercise in empathy, exercise in what it's like to be Israeli Jewish and what it's like to be Muslim Palestinian and seeing that both are right in a sense. But when you see the senseless conflict, you kind of make it your life mission to work towards a world where there is no such conflict or where there is

• 26:19Speaker 02

  no such irrationality or wasted human capital. And so everything we do is about empowering the individual in the hopes that the individual that we empower can go and make the world better. Because we don't want another Israel-Palestine, no matter what, you know. So I think that is probably the one defining thing in my life that I would, that I'll spend the rest of my life thinking about.

• 26:50Scott Galloway?

  And As, where do you live?

• 26:53Speaker 02

  I live where the future is going. The future is migrating east, slowly but surely. So I have an office in Singapore and an office in Dubai and an office in Los Angeles. So we're between those three cities and countries around the world. But I think slowly Dubai and Singapore have a lot more human talent in the future and volume and just potential for growth. That's why we got to establish ourselves there today.

• 27:24Scott Galloway?

  So, and I recognize you spend most of your time working, but try and break down, compare and contrast, those are three really interesting places, Los Angeles, Dubai and Singapore. If you can, compare and contrast those three cities from a viewpoint of a young man, an entrepreneur, and somebody who, you know, wants just quality of life. How would you compare and contrast those three cities?

• 27:45Speaker 02

  So, you know, I'd say Los Angeles, America in general, has terrible infrastructure, but has incredible human capital. That is the number one thing I'm jealous of. L A is the worst place to live, but it's the best place to befriend.

• 28:01Speaker 02

  Dubai has incredibly business-friendly resources. It's zero percent taxation, it's unlimited visas, and it's incredible quality of life. But they're still struggling on the human capital front. They need more Scott Galloways. Singapore is essentially, you know, it's it's the best place to live in in Asia, the most secure, the most safe. I think Singapore had a struggle over the last two years with Covid, but I think they'll bounce back. Never underestimate a small island state that that for them, it's a life and death situation. I've come to realize that life is better under small governments.

• 28:46Speaker 02

  I think governments work really well at small scale. They start to mess up when they go big scale. So Singapore government, fast, efficient. Dubai, fast, efficient.

• 28:56Scott Galloway?

  And what it's interesting, because most people with your background, they immediately go to kind of New York or San Francisco, and a distant third is sort of London, and those aren't on your list.

• 29:07Speaker 02

  You know, when I started making my my videos, I left New York. I left my H one B, and I took a one-way flight to Kenya, Nairobi. That's where Nasdaq started. If you believe humans are equal, then you gotta be everywhere where humans are. And I just feel like, I mean, I don't want to turn this about like west versus east, but it is. I think the West is incredibly talented, but I just feel like we're focusing too. We're too self-centered in San Francisco's problems, in London's problems, while the world is much bigger. So I fear that living in S F will will make you less of a globalist. And that's the great irony of life, is that the biggest technology companies in the world

• 29:51Speaker 02

  are based in the place that's probably not very sufficiently globalized.

• 29:57Scott Galloway?

  Well, that's a big criticism, is that the most powerful people in the world are incredibly. Insular and don't really have a feel for a feel for the world. What was it like? You said you moved to Kenya. What was that like? Starting a company in Kenya?

• 30:11Speaker 02

  No, I well, I started the Nas Daily Channel in Kenya. So I was there to purely to make content because there's, you know, there's a lot of stories in Kenya that have never been told before. Then Ethiopia, then Sri Lanka, then India. You know, actually, my last advice to creators is this. You cannot be a discoverer anymore of physical land, but you can be a discoverer of stories around the world only if you take a flight out. So if you go to Papua New Guinea, if you make a video in Papua New Guinea about a person, you will be the first person in the world to create this piece of content in the history of humanity. Right? A story of a Papua New Guinean business, for example.

• 30:56Speaker 02

  People are tired of hearing about the Eiffel Tower for the 50th time. We know it. We get it. What else is there?

• 31:05Scott Galloway?

  Yeah, yeah. And you mentioned, so we've got LA, Singapore and Dubai. What would be number four for you? If you were going to move to another city, what would it be?

• 31:14Speaker 02

  Israel.

• 31:15Scott Galloway?

  Israel. Tel Aviv.

• 31:18Speaker 02

  Yeah, never, yeah, never underestimate countries that have life and death situations. Singapore and Israel.

• 31:26Scott Galloway?

  Nasser Yaseen is the host of the Nas Daily Vlog, which has grown to more than 40 million followers across Facebook, Instagram, YouTube and TikTok. He's also the CEO of Nas Academy, an ed tech company for creators. He joins us from somewhere in between Dubai, Singapore and Los Angeles. Nas, stay safe.

• 31:43Speaker 02

  Scott, thank you so much for having me, man. I really appreciate you giving me the microphone.

• 31:48Scott Galloway?

  We'll be right back.

• 31:53Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. The regentic trust platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 32:38Scott Galloway?

  Over 16,000 fast-growing companies like Ramp, Ryder, and Harvey save time and resources while scaling fast with Vanta. Learn more at vanta.com/profg and get $1,000 off. That's spelled V-A-N-T-A dot com slash prop G for $1,000 off.

• 33:00Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an Ultra. Because it's not just a superior-like beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser-Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 33:37Scott Galloway?

  Algebra of Happiness. I went to The Melting Pot last night, which is a place where they heat up pots full of cheese and chocolate, and you dip different things in them. And your kids absolutely love it. And the adults basically order cocktails to get through this evening of melted cheese and weirdness. It's like, kind of like Benihana. It's sort of an updated version of it. But we go to The Melting Pot a lot, and my boys just absolutely love it. And one of the things I do... Is I tip a lot, or I shouldn't say I tip a lot, I tip big. And it's not because I'm a generous person. I'd like to think I'm a generous person. But one, I empathize with these folks.

• 34:22Scott Galloway?

  I think everyone, I'm just gonna try and get my kid, who's 14, a job at Publix and I want him, or CVS, and I want him in a consumer-facing position. But I spent the majority of my college years and even high school years in consumer-facing positions, whether it was a box boy, a bar back, then a bartender, then a waiter, then I was a pool boy. And the thing that just literally would change my life was the random kindness and generosity of strangers. I remember the woman from Bewitched, the woman who played the mother, used to come to the Mondrian Hotel with her friends for brunch. And every time she saw me after having a couple glasses of wine, she'd stick 10 bucks in my shorts pocket.

• 35:06Scott Galloway?

  And, you know, when you're a 19-year-old at UCLA and you're eating top ramen and bananas, I literally one summer lived off top ramen and bananas. My crew coached somebody I needed to gain weight. I had no money, top ramen and bananas, I read somewhere. Anyways, a lot of that. 10 bucks, 20 bucks, 50 bucks makes a big difference in people's lives. And it just feels great to do this, especially when you recognize the kind of impact, the easy impact. So many of us want to help other people. So many of us want to do nice things for other people. And I think it's just an easy, an easier way, or a pretty low-calorie burn way, to help people out. And it makes me feel important. It makes me feel masculine.

• 35:51Scott Galloway?

  It makes me feel successful. And my advice is the following, is that if you are one of the people, and there's a lot of us, who have not only endured this pandemic, but have actually thrived financially. That the universe is asking something of you, and that is to be ridiculously generous with strangers, ridiculously generous with your employees. If you're in a position to decide people's compensation and your company's doing well, or you're an entrepreneur and you've done well, don't digress to the capitalist bullshit argument of labor, supply and demand, and think about, think of it as a game, as I did as a younger man. Look, I want to pay them just enough so they're happy, so they don't leave, so I can, and my firm can be more profitable, or I can make more money.

• 36:36Scott Galloway?

  I'm just embarrassed by the way I behaved as a younger manager. I wasn't, I wasn't not generous, but if you're in a position of financial strength these holidays, for God's sakes, be a baller, be a fucking baller. Make people's days. Make, tell your employees that you're committed to their financial success, not with words, but with benjamins. When the, when the FedEx guy or the single mom bringing you your, your pot of cheese that's going to melt, be a baller, boss. Be a baller, look at your life. Look at your life. Are you in a position to change people's lives that day? It is so rewarding. It's never been more important. So many people are struggling. Just a little bit of extra cabbage

• 37:20Scott Galloway?

  can make such a difference in people's lives, and it feels just fucking wonderful.

• 37:27Scott Galloway?

  Our producers are Caroline Chagrin and Drew Burrows. Claire Miller is our assistant producer. If you like what you heard, please follow, download and subscribe. Thank you for listening to the Prop G Pod from the Vox Media Podcast Network. We will catch you next week on Monday and Thursday.

• 37:41Speaker 03

  We just moved into our new house, and I didn't realize just how close we were to the neighbors. That's when my friend told me about blinds.com.

• 37:49Speaker 04

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• 38:11Speaker 05

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