The Super Bowl Special

Episode 417: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) preview the Super Bowl by looking at the business side of the game... who are the wealthy NFL owners, the power of Super Bowl commercials, niche Super Bowl related businesses, and much more. Want to see more MFM? Subscribe to the MFM YouTube channel here. ----- Links: * 50 Star Productions * Coinbase Super Bowl ad 2022 * Phil Simms/Disney World * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ------ Show Notes: (06:45) - Billy of the week: Eagles and Chiefs Owners (22:30) - Niche business: 50 Star Productions (27:00) - Do Superbowl commercials work? (35:20) - The secret Gatorade and Disney commercials (38:10) - Drunk CMO (47:05) - The ultimate ad strategy ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  He paid 25K for the team. It's now worth something between two and three billion.

• 0:13Sam Parr?

  So today's episode is going to make me incredibly uncomfortable because I know nothing about sports. I was just informed yesterday when Sean texted me, he said,

• 0:23Shaan Puri?

  Last night?

• 0:24Sam Parr?

  Last night. He goes, let's do a special on the Super Bowl. And it's the Sunday. And so that's when I found out that the Super Bowl was a Sunday. I know nothing about sports.

• 0:33Shaan Puri?

  And how did you find out? Did I text you this?

• 0:36Sam Parr?

  Yeah. What do you mean? You texted me and you said, let's do a thing.

• 0:38Shaan Puri?

  I sent you a voice note.

• 0:41Sam Parr?

  I hate voice notes. I'm not a fan of voice notes, but you sent me that. And that's when I learned it was the Super Bowl. I know nothing about this. Look, I know what you're thinking. You're like, look, you're this macho man. You look like you're a descendant of Dennis the Menace. You're the, you're-

• 0:57Shaan Puri?

  Nobody says macho man since literally the macho man was a character in the eighties.

• 1:03Sam Parr?

  I know what you're thinking. You're this all American hunk. You love sports. And you're partially right. I am an all American hunk, but I know nothing about sports. I don't pay attention to it all.

• 1:13Shaan Puri?

  Here's the problem. In high school, Sam looked like a nerd and hung out with a nerd and developed nerd hobbies. But then Sam now looks like a jock, but he still has the nerd hobbies. So you're the high school quarterback. You're the varsity QB, but you still like, you know, go under the bleachers and so, you know, like smoke weed or whatever. I don't know what, what, what, what your like crew was doing. But, but yeah, you fake, you fake like sports.

• 1:41Sam Parr?

  I looked like Napoleon Dynamite in high school. There's no way that I was like, I knew anything about sports. I don't know anything about, about sports. So I'm going to be a little out of my element. Um, there was a hish, a history club that I, that I took part in.

• 1:58Shaan Puri?

  You and Ben Wilson.

• 1:59Sam Parr?

  Yeah. I participated in the sport, track and field, where I ended up getting a scholarship for, for college and, uh, cross country. I was a cross country track and field guy. I'm sorry. I'm sorry. I play the best sports.

• 2:11Shaan Puri?

  A sport requires like a ball and you played, you know, you played things that just require moving a little faster than normal.

• 2:20Sam Parr?

  Bro, look.

• 2:20Shaan Puri?

  A slight increase in pace.

• 2:22Sam Parr?

  I have said that I think exercise, you should work out so you can either kill and eat everyone in the room or be able to outrun them. Therefore I only watch UFC, boxing and running. I'm just trying to, I'm just trying to kill and eat or run away. That's all I'm trying to do. I'm not trying to like play with the freaking ball.

• 2:40Shaan Puri?

  Yeah. You got fighter, fighter flight, uh, as your hobbies, but anyways, either way, we're doing the Superbowl episode and we're going to do it a little different. So if you listen to this episode, here's my prediction. You listen to this episode, I guarantee you, I promise you at least three, kind of like smart aleck, know it all comments when you're watching the Superbowl with your family and friends on Sunday. Cause we're just going to give you a couple of little tidbits that you're going to be able to say, what, did you know? Or, you know, actually, and, um, everybody will hate you, but they'll have to admit that you knew some good shit. So that's what you're going to get out of this episode. It's all the stuff around the Superbowl. Um, and that's where we're going to start.

• 3:23Shaan Puri?

  So Sam, I know this was tough for you to do research. What, what were you able to pull out? Did you have to first look up the rules of the game or what?

• 3:31Sam Parr?

  I, I kind of know the rules. Four downs, six points and three points. Uh, like.

• 3:36Shaan Puri?

  When you called me, you said, Superbowl. And I was like, no, it's not called the Superbowl.

• 3:41Sam Parr?

  No, you said the Superbowl was this Sunday and I think I asked if the Lakers were in it.

• 3:47Sam Parr?

  No, I researched the more interesting things, which is the rich people who own the team. That's the best part about sports is watching basketball and trying to guess who the rich people are in the front row and Googling them and reading their Wikipedia. That's the best part. That's basically what I did.

• 4:02Shaan Puri?

  Yeah, one of these people does not belong. It's like, oh, here's a celebrity in the front row. Here's Jay-Z. Oh, this is 90 year old guy with a 30 year old wife. Oh, let me take a wild guess at who this individual is and how they belong here.

• 4:16Sam Parr?

  That's significantly more interesting.

• 4:18Shaan Puri?

  So let's start with the owners because I think that is the interesting place to start. So the two, so I went through, I did this thing. I was kind of like a little over the top, but I went through and I created a spreadsheet. It's not done yet, but I'm going to have it done by the end of today because I just got like really into it last night of every owner of in the NFL. And I basically have all these columns like, did they inherit it? Are they self-made? How much did they buy the team for? What's it worth now? What does that mean in terms of its annual appreciation for how long they've held it? And there's a couple that, you know, that was a pretty interesting process. The two teams that are in this, right? They, both of them were kind of like inherited wealth, not self-made. But the Chiefs owner's story is really interesting. Did you check that one out?

• 5:00Sam Parr?

  Oh, I could tell you all about it. And I've known about them. So basically the Philly guy, not interesting. Yeah. I mean, basically the guy's grandpa started a movie theater, it expanded, they bought other things and it's just like a nice story, but not like particularly that interesting. And now they own.

• 5:19Shaan Puri?

  He was like, the guy who owns it now, he was like a professor, professor of social, social policy somewhere. And then was like, I'd like to be rich. I'm going to join the family business and join the family business. And like, you know, I guess the most interesting thing was took out a loan against the company's assets to buy the Eagles for $185 million. And it turned out to be a great, great buy, great, great, you know, bet that he took. So, you know, props to him for that. But this chief story is kind of like, like something from the Wild West or like some, some books. This is pretty interesting.

• 5:49Sam Parr?

  That's exactly what it's from. And this guy's really fascinating. So the, basically the grandson owns it, but it all starts with the grandpa. So in the early 1900s.

• 5:57Shaan Puri?

  Who gets the billy of the week? Is it, it's the grandpa, right?

• 6:04Speaker 02

  A million dollars isn't cool. You know what's cool? A billion dollars.

• 6:08Sam Parr?

  The grandpa. Yeah, the guy who runs it now, he's fine. He just seems like a square. He's just like a straight edge, straight edge, like, nice CEO type, but the, the, the, the, the founder, the grandpa, he's got the, the perfect name. So have you heard of, is it called a wildcatter? Is that a band or wildcatter? Yeah, wildcatter. I think wildcatter. That's, that's, it's a great name for what they used to do. So basically in the early 1900s, um, his name's H L Hunt. That was his name. And if you Google him, he looks like a crazy person. So he almost looks like a, the serial killer version of the Kentucky Fried Chicken guy. Like he wears like a bow tie.

• 6:51Shaan Puri?

  He's like, if Colonel Sanders was on season four of You.

• 6:55Sam Parr?

  Yeah, if Colonel Sanders liked to drink, uh, Jack Daniels. That's what this guy looks like. He's got like piercing blue eyes and he got like a, like a shit eating grin and he's a wild guy. But basically he started, uh, he was born in the early 1900s and he was like, uh, a high school dropout. I don't even think he graduated elementary school, but he was this kind of math genius type.

• 7:17Shaan Puri?

  Math prodigy. Yeah.

• 7:18Sam Parr?

  Math prodigy and he was a gambler and basically he ran for, ran away from home at the age of 15, uh, drifted across the country doing odds and then like odd jobs. Eventually he had like 50 or a hundred dollars. He gambles it, playing poker, turns that into a hundred thousand dollars, which is something like three million dollars, takes that money and he starts buying oil leases. So, um, it's kind of almost challenging to understand today, but in the early 1900s, right when like cars were getting popular, America was basically like the Middle East, where we were finding all this cool, uh, all this oil here. And so people were like buying plots of land in Ohio, PA, Texas, in order to find oil. Well, that's what this guy was doing. He was trading oil leases and he was mildly successful, but at the age of 36, he was like, man, this oil business sucks because I make a little money.

• 8:03Sam Parr?

  I risk it all. Sometimes I lose, sometimes I win. It's like, I'm still gambling. I want out. And so he sells all of his stuff and he goes, fine, I'll do one last thing. And with the, with the money he has from selling his stuff, he buys this plot of land in Texas and it turns out to be a Lotto ticket where it's the largest oil reserve ever discovered. It's in Texas and 20 years later, he becomes the richest man in the world, but. Throughout all of this, this guy's a crazy person. He ends up having 15 kids with three different women. Some of them were total degenerates, the kids. Some of them, like, like, three or four of them died from, like, drugs, a plane crash, they're crashed motorcycles, crashed cars. They're just like these crazy kids. But a few of them were awesome. So one of his daughters started the Rosewood Hotels. Have you heard of that?

• 8:47Shaan Puri?

  Yeah, yeah, that's famous, yeah.

• 8:48Sam Parr?

  It's like a big thing. Another one, Lamar, which I think is the dad of the current CEO of the Chiefs, he's like credited as naming the Super Bowl. So like, he was like, pretty important in sports. But this guy's crazy. A few examples. He was like, he ends up being the richest man in the, in America. But he, uh, it was like, the bad news here is, he was like a crazy racist. And he believed in like, yeah, he's like really racist.

• 9:15Shaan Puri?

  There is a footnote here.

• 9:17Sam Parr?

  Yeah, there's a, a big footnote here. So basically, he would like, there is a, do you know how like, um, you know how like amongst the black community in like the 50s and 60s, like getting into Islam was like popular and they would wear like-

• 9:28Shaan Puri?

  Muhammad Ali.

• 9:29Sam Parr?

  Yeah, yeah, yeah. And that was all because of, uh, what's the guy's name? Elijah Muhammad. He like started this like, um, thing in America. I don't know everything what it stood for, but part of the thing was, we need to take black Americans back to Africa to our homeland.

• 9:41Shaan Puri?

  First of all, shout out to history club in high school. Look at this. Look at you.

• 9:45Sam Parr?

  It worked.

• 9:46Shaan Puri?

  Wheeling and dealing with history right now. Keep going.

• 9:48Sam Parr?

  Well, I know all about this. I know a little bit about this because Elijah Muhammad was, uh, homies with Malcolm X. And I, I've read a lot about Malcolm X. So anyway, um, part of like Elijah Muhammad's deal, his shtick was like, we want to separate the races. And this H.L. Hunt, this southern white guy was like, hey, so do I. That's awesome. I also want to do that. And so, you know, Elijah Muhammad was like, you know, we want to go back to Africa and have our own thing. H.L. Hunt was like, great, I would like that. So he funds that. So, you know, he's definitely a little racist, a lot racist. He also is accused of being one of the conspirators, conspirators behind the killing of JFK. This lady, like, at, like, a deathbed confession tells a story. She's like, I was in the room

• 10:30Sam Parr?

  with London B. Johnson and H.L. Hunt, where they said, this bastard JFK, after tomorrow, he's no longer going to be on our back. He's not going to embarrass anymore. We're going to take care of this. Of course, it was, it's kind of nonsense. But this guy had his hands in everything. And he was this, if you Google him- He looks crazy, not crazy in a bad way, but like a wild man. He looks like a degenerate a little bit. And I don't know about you, Sean. Do you know any of these like Southern Texas?

• 10:57Sam Parr?

  Like entrepreneur types? They, they-

• 11:00Shaan Puri?

  No, not personally.

• 11:01Sam Parr?

  So I know a few of them. I know this group of, know this group of guys and they call themselves capital men. And they're just like, they make a little-

• 11:10Shaan Puri?

  That sounds powerful.

• 11:13Sam Parr?

  It's awesome, right? They're just like-

• 11:14Shaan Puri?

  That sounds a little awesome.

• 11:16Sam Parr?

  Yeah, I'm gonna steal, I'm a-

• 11:18Shaan Puri?

  Damn, we should now call ourselves, just a couple of, couple of capital men.

• 11:23Sam Parr?

  Yeah, what do you do? I'm a capital guy. Basically, like, there's this whole, like, industry of these guys that have like the Southern swoop and like that haircut and they got a little like wild in their eyes, but they like are into like hedge funds and into like, you know, cause a lot of them, it's rooted in like buying and selling oil and being these like rough and tumble oil guys. And then once you get big enough, then it kind of like comes into like buying futures and options to oil. And then it's like, oh, let's do all this other stuff with money and start a hedge fund. So there's this like, it's like rooted in that. But some of these Southern rich entrepreneurs, they have this like, the thing about Silicon Valley tech people is although they're smart and rich, they don't know how to spend their money and they don't know how to have fun. And these, usually my Southern friends that are like richest, successful, they don't have that problem. And so this guy-

• 12:08Shaan Puri?

  Branding. Ri- rich people at Silicon Valley call themselves venture capitalists? Come on. Capital men is so much better. Like, god damn, that, that could mean anything. That could mean, I could see that meaning politics. I could see that meaning money. I could see that meaning like, we got, we're the guys who got the money above the people who got money. And it's like, you know, like, we're the real capital-

• 12:33Sam Parr?

  The capital guys.

• 12:34Shaan Puri?

  It could also just be, we're real men with a capital M. I'm like, I, this could go in any direction and I am, I am kind of interested in all of them. This is fantastic. And also, this guy's name, H L Hunt. People who do that, like, initial, initial, cool last name, like, what's the name of that guy who did the, that big heist and like jumped out of a plane?

• 12:55Sam Parr?

  D B Cooper, baby.

• 12:56Shaan Puri?

  Yeah, D B Cooper, H L Hunt, like, you throw a name like that at me, like, like, god, I wish I was- S P Purie, yeah, like, god damn, I just need one of these names.

• 13:09Sam Parr?

  L L Cool J? Yeah, no, man.

• 13:12Shaan Puri?

  Well, cool, Jay, man. That was one of the all timers.

• 13:15Sam Parr?

  So to summarize this guy, he's a wild man. He, there's two quotes that he's kind of credited with saying that like you and I have probably heard of. The first is, uh, if you know how rich you are, you aren't very rich. I don't know if you ever heard anyone say that, but that's like one of the things.

• 13:27Shaan Puri?

  If you can count your money, you ain't rich. Yeah.

• 13:29Sam Parr?

  And that's, and the second thing he said is money is just a way of keeping score. So those are like two phrases that.

• 13:33Shaan Puri?

  Dude, he also coined the term Super Bowl.

• 13:37Sam Parr?

  His son.

• 13:38Shaan Puri?

  His son did. Yeah. So it's like they, they also came up with the name and the branding around the Super Bowl. So that's pretty amazing. He paid 25K for the team. It's now worth something between two and three billion, which is a fantastic investment. You know, it did, did phenomenally well. You know, one thing that's really interesting, both these guys, uh, so both these guys, so he paid 25K. It's now worth two, let's say two and a half billion. Um, the Eagles guy bought it for 185 million now worth also about, let's say two and a half, three billion.

• 14:08Shaan Puri?

  That sounds like this incredible return and it is for sure.

• 14:12Sam Parr?

  But the math on these. But put that into 10% a year. What's that 10% a year? What, where are you going to be anyway?

• 14:17Shaan Puri?

  So these teams average, these teams that like, you know, you hear these crazy stories. Oh, he bought the team for 200 grand and now it's worth $3 billion. It's like, yeah, but he did it 42 years ago or whatever. And so the math on, oh, when I was calculating these for most of the teams, it's just 15 to 20% annual appreciation compounding. And it's like, wow, this is a, this is, this is like, you know, Sam's way of life is just like that slow, steady compounding.

• 14:43Sam Parr?

  You give me 15% a year, I'm going to get weak at the knees. 15% of it.

• 14:48Shaan Puri?

  That's your safe word, dude.

• 14:49Sam Parr?

  Yeah. Just whisper in my ear, 20% compounding and like I'm just going to collapse.

• 14:58Shaan Puri?

  Yeah, that's a, that, and it's just really remarkable to just see it kind of play out that way. It's like, cause it's not this incredible hockey stick. Yeah. Like, you know, not this spike, uh, in value. It's just a, if you annualize it 15 to 20% a year for a long time, and it shows you how Warren Buffett's so rich. The guy's just been compounding 20% for like 60 years and, uh, that's how you get whatever $90 billion, something insane like that.

• 15:22Sam Parr?

  What year did they buy it?

• 15:24Shaan Puri?

  Um, they bought it.

• 15:27Sam Parr?

  Because I imagine there's a world where like back, you know, whatever year they bought it. It was kind of like buying a soccer team now where it's like, I don't know, man. It's like, kind of got some traction, but I don't know if this is going to be part of like the, the fabric of, of, of society.

• 15:41Shaan Puri?

  Yeah, yeah, yeah.

• 15:42Sam Parr?

  You know, like Dana White buying the UFC in 20 years. We're like, so we're just going to get a bunch of big dumb gorillas in a cage and make them fight to the death. And like, it's going to be a legitimate sport, you know what I mean?

• 15:54Shaan Puri?

  Yeah. Yeah. So these guys are rich though. They're worth like $15 billion now. So they're, they're a very rich family. Okay. So let's do some other things now. Let's zoom all the way in. I got a little niche business. That's kind of interesting. So when I was thinking about football or thinking about the Superbowl from a like a business point of view, you kind of, it's a different lens. You take a look at it from a different angle. One of the things I noticed when I was watching the playoffs this year, I was like, dude, all these things that I just take for granted because they're just a regular part of the game. I'm like, they didn't just happen that way. Somebody decided we're going to do this, right? We're going to sing the national anthem before every game and everybody's going to stand up and they're going to take off their hats, put their hand on their hearts and we're going to do this. And then the jets are going to fly over the game.

• 16:39Shaan Puri?

  And it's like, why are these airplanes flying over the stadium? I don't know if you've seen this, like they do the like flyover. And it's like, again, these aren't just, they didn't just happen to happen. Somebody somewhere in some room was like, we're going to do it this way. And these things cost money to do and they take time to do. So I'm like, what's the strategy here? And I read this article and it kind of said it well. It goes, the NFL has draped itself in the flag. And, um, and it's so true, basically like that from a branding point of view, the NFL, basically when you watch a game, the pomp and circumstance makes you feel like this is a patriotic event. We are all proud to be an American. Like that's like the, like they, they should just play that song at the beginning of the games. And in fact, and so I was like, where did each of these come from?

• 17:24Shaan Puri?

  And so I started looking into it, a couple of crazy things. One, the military basically pays the NFL, tens of millions of dollars per year to do this stuff. Cause it's basically a giant recruiting event for the military. So they, The flyover, they have to do these anyways as like part of their training missions. So they're like, yeah, it does cost, you know, uh, between like, you know, 80K to 400K to do these flyovers, but we have to do these as part of routine training anyways. So why not do our training over the game so we get this visibility? And we get this sort of like badass thing because if millions of people are going to watch these games, like the Super Bowl is watched by a hundred million people. That's super positive branding. It's a, it's, it's like co-benefits. Like what is that like parasitic relationship where it benefits both?

• 18:09Shaan Puri?

  It's like the NFL gets this association with like true bravery, courage, patriotism, America. And the military gets like visibility with this like, because everybody sat down and watching. And it's like a free commercial for them. And so then I was like, okay, that's, those are interesting. What else?

• 18:25Sam Parr?

  Look, it's just kind of like, it's kind of like when a white girl posts a picture on Twitter of her pit bull. And it's like, who rescued who?

• 18:36Shaan Puri?

  Oh my God, dude, a Sam far special for me today. That is amazing.

• 18:43Shaan Puri?

  That is the funniest thing you've said in a long time. Wow, I'm going to ask you questions about that joke later because I'm so impressed by that joke. Dude, that was great. Nice tattoo, by the way, you want to show the tat? I don't know if you could, you could flash the tat on your leg. Sam sends this, Sam sends a text message. We will post this on the, on the YouTube of the reveal. So it's basically, it's like, uh, like a napkin covering that whatever the tattoo is, you can see there's a tattoo underneath me, don't know what it is. And it's like wiping it and then it reveals Sam's dog, uh, on his leg.

• 19:15Sam Parr?

  Huge pit bull's face.

• 19:17Shaan Puri?

  A huge pit bull's face. It now takes up his entire right leg. And, um, and as that reveal was happening, I was like, I am prepared for this to be anything. Like this tattoo, you could have convinced me it was 15 different things. And I would have been like, yeah, I guess that makes sense. I guess that's what the decision was today. Like, uh, oh yeah, it's a map of my favorite, you know, my favorite motorcycle trail through the Midwest. Yep. All right. Sure. Right. Like, uh, this is my favorite brand of beef jerky. Cool.

• 19:48Sam Parr?

  No, that's on my thigh.

• 19:50Shaan Puri?

  It's a portrait of Macho Man Randy Savage. Yep. Got it.

• 19:56Sam Parr?

  It's Slim Jim, like I just said, I got the Slim Jim logo on there.

• 20:00Shaan Puri?

  It's a bouquet of flowers, but they're all just Slim Jims instead of flowers. Like, alright, artistic, nice one.

• 20:06Sam Parr?

  Yeah, dude, so do you know the best part about the whole America thing in the Super Bowl? My favorite, one of my favorite videos, and I'm, I'm the type of guy, I cry during the Star Spangled Banner, if it's a good one.

• 20:19Shaan Puri?

  Every time?

• 20:20Sam Parr?

  It gets me worked up. And there's this one-

• 20:22Shaan Puri?

  Yeah, I kind of feel that too.

• 20:24Sam Parr?

  I, I get worked up, or at the medal ceremonies at the Olympics, I always cry. I always get worked up.

• 20:29Shaan Puri?

  Right.

• 20:30Sam Parr?

  The 1991 version of the Star Spangled Banner with Whitney Houston? It's like one of the best videos of all time. Have you seen that?

• 20:38Shaan Puri?

  Yes, I've gone down these compilations, Marvin Gaye at the NBA All-Star Game.

• 20:41Sam Parr?

  The Marvin Gaye one's awesome. The Whitney Houston one's the best, and it's so impactful that the Library of Congress, they have this like compilation of like the 50 greatest moments in American history. And that Super Bowl thing, that her performance made the list, which is like a really big deal.

• 20:55Shaan Puri?

  Right.

• 20:56Sam Parr?

  So this whole, this partnership, they've done a really good job of making it a thing. And so now the NFL, that's a beautiful line. They've draped themselves in the American flag.

• 21:04Shaan Puri?

  And by the way, if you're like a band that's struggling to make it, here's your hard pivot. Here's your sellout pivot. Just specialize in the Star Spangled Banner and go perform an epic version of the Star Spangled Banner in every college football game, basketball game. Just go be like the best wedding singer, the cover artist of the National Anthem, and just specialize in that. Have like the most badass performance of that. Cause I think, you know, that's, that's one way to not be a, you know, starving artist. Okay, so here's, here's another crazy thing. You've seen at the beginning of the games, they're gonna have this giant flag on Sunday. And the flag is literally the size of the football field. It is a massive, massive flag.

• 21:45Shaan Puri?

  Again, somebody makes that. So your boy goes through and says, who the hell makes this flag? Sure enough, there's like one lady in Utah who is the, like, one of the biggest providers for this thing. It's called 50 Star Productions. Lady in Utah, and she has one employee who hand sews this thing, and he literally goes, yeah, I just do it in my basement. I don't even come into the office.

• 22:08Shaan Puri?

  Giant old business, sewing these things.

• 22:12Sam Parr?

  If you Google 50 star productions, it comes up with a listing like her Google page is a picture of her garage.

• 22:18Shaan Puri?

  Yeah, yeah, exactly. Like, I am pretty sure my friend, this is his aunt, because like it looks exactly like his aunt. And like he has an Aunt Patty, I'm pretty sure this is Patty. So crazy thing, but she specializes in, she's like, yeah, I'm gonna just do this. So she was like, I'm gonna go for giant flags. And it's not like she just was like, you know, some cute old lady who was knitting and somebody happened to be like, oh, I'll buy one for me. No, this is a business. She was like, she started off by buying the flags. She would buy them for 40K and then she would rent them out for these events and like basically had a rental business. Then she's like, all right, these flags I'm buying, they're low quality, they have this big problem, which is that they uh, like if there's a giant gust of wind, the flag turns into a huge sail. It's like a giant.

• 23:02Sam Parr?

  Takes the people up who are holding it.

• 23:05Shaan Puri?

  Exactly. It's like James and the Giant Peach happens at the NFL game. So they switched it. What she does now is they um, it's like actually like 15 different pieces that latch together to create the flag, but when you zoom out, you can't see that it's latched. And so that makes it way easier to transport. It adds a little airflow so that the, that it doesn't make the people fly away or whatever. And um, she rents these out for $7,000, $7,000 per event. And she does about 130 to 150 events per year. She does about a million dollars in sales a year. Uh, with her and one dude who's her stitch guy. And um, and that's their business. And then she has like these two competitors, Super Flag and this other guy that's like, no, no, no, no, our flags.

• 23:48Shaan Puri?

  Our flags are the shit. And so they're like competing against each other to be the giant flag at all these games. Cause now every game does this, every football game does this, basketball games do this. Um, it is a, is a like a random niche that, that she is like number one in.

• 24:02Sam Parr?

  And what a sick gig. She probably gets to see all these stadiums go backstage and like walks by Beyonce when she's done singing the national anthem. I mean, this is awesome. This is.

• 24:10Shaan Puri?

  Yeah, Beyonce said, nice flag to her. Uh, she uh, so she's my like, this is my blue collar side hustle of the week. Cause I just think this is like such a smart little thing. And I also think that you could, like somebody could compete with this. So I got a little idea here, which is, okay, she fixed the airflow problem and making it smaller so that it's not like this giant heavy thing that you have to like transport in and out of the stadium. But you still need 300 people standing around it to hold it taut so that it like, because they can't put it on the floor, can't fly, can't touch the ground. And, um, and so

• 24:44Sam Parr?

  Is that why you need 300 people? Is it really just for that symbolic reason? Or is there like

• 24:49Shaan Puri?

  Well, I think you want to hold it so it's like straight, it's like tight. And so it looks good, but then also it can't touch the ground. As I learned, dude, I don't know if I told you this, I have two embarrassing stories from elementary school. One of them is, uh, I got assigned flag duty.

• 25:03Sam Parr?

  Did you just like set it on the ground when you're

• 25:05Shaan Puri?

  Yeah, I put it on the ground when I was working on the clip. And then the person was like, no, no, no, no, no, no. And I was like, why? And they're like, you can't touch the ground. And I was like, oh, is this like, uh, you know, the floor is lava? Like, are we playing imaginary games here? And they were like, we have to burn this flag now. And I was like, dude, I'm already the only brown kid in the school. And now I have to burn the flag like, Jesus, this is not gonna look good for me at lunch today.

• 25:33Sam Parr?

  So funny. I could see you like getting like holding it to the pledge of allegiance. And then just not knowing what to do after.

• 25:38Shaan Puri?

  Just put it on the ground. And everybody was looking at me. I had no idea. I was just fiddling with the clip, trying to like figure it out. And I was like, what? What's the problem? And it made no sense to me. I was like, okay, look, yes, I did something wrong, I guess. But like, you guys are weird about this.

• 25:53Sam Parr?

  Dude, I think the symbolic stuff is a little funny. I mean, there's like, people have American flags for like beach towels. Like, you know what I mean? Like, if it could like rub against your crotch, we could set it on the ground sometimes.

• 26:03Shaan Puri?

  Yeah, exactly, exactly.

• 26:06Shaan Puri?

  I can't find this client info.

• 26:08Speaker 03

  Have you heard of HubSpot? HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases. HubSpot, grow better.

• 26:22Shaan Puri?

  Some other things about the Super Bowl that I think are kind of crazy. Let's talk about Ads. So Super Bowl ads kind of get a lot of attention.

• 26:32Shaan Puri?

  There's a bunch of ways we can go with this. I have some stats. I have some hot takes, but I'm curious. I want to hear your, your take first on ads. Do you have anything interesting on ads?

• 26:40Sam Parr?

  It's six million now? Is it six?

• 26:42Shaan Puri?

  Seven, seven million for 30 seconds.

• 26:45Sam Parr?

  Plus, it's the cost of actually filming it, which is typically involves like getting Will Ferrell or something. So that's like another million.

• 26:51Shaan Puri?

  Easily another million if you, if you go that route.

• 26:54Sam Parr?

  Yeah. Uh, it seems worth it though. Like Coinbase did something cool. I do. I mean, your internet traffic spikes right away. What's interesting is that what I didn't realize when I was researching this is they test it a lot of times. So they'll release multiple YouTube videos early on and just see like, what's the traction and then go with the winning one. So that's kind of interesting, but it actually seems worth it in a lot of cases.

• 27:18Shaan Puri?

  So, um, so I did some math on this last year with the Coinbase on. So the Coinbase one went nuts. So if you don't remember last year Coinbase did an ad that was pretty funny. There's two, two ads. I think were really interesting ads that, that people have done. So Coinbase and Edward was just a full black screen. So there's no branding on the screen. And there was just a QR code that was bouncing around the screen like the old DVD, like screensaver type thing where it would like, you're kind of wanting it to land perfectly in the corner, but it does never really does. And they just had that on the screen for 30 seconds or a minute or something like that with, with music. And it's just a flashing QR code. And, um, and they came out and said that 20 million people visited the site

• 28:00Shaan Puri?

  uh, in one minute as that was happening like, uh, which is kind of crazy. So you can probably assume that maybe like a little bit more than that eventually, you know, came. It crashed their app, which was like unfortunate for them. So, you know, uh, it was so good that it crashed our app, uh, was kind of the thing. And, um, I did some math on it and I think maybe it's hard to estimate this stuff because you don't know how many people are just going to check it out and be like, okay, I'm not interested in signing up for crypto right now, or like, I already know what Coinbase is. So you gotta like discount, but basically let's assume for a second. 20 million people, um, Go ahead and come to your site and you can assume some conversion rate. So I don't know what you want to assume is convert.

• 28:39Sam Parr?

  Three percent?

• 28:40Shaan Puri?

  Yeah, even three percent is probably a little high, but like one, let's just say, let's just say 1%. So that's 200,000 people that sign up. And then for something like Coinbase, they have to like link an account. So let's say like, you know, another, uh, you know, let's even say 20% of people link their account afterwards. Now you've got 40,000 linked accounts, but that's just during that kind of one minute time span, but let's just start there. Their average user is worth $45 to them per year.

• 29:10Shaan Puri?

  And so that's 1.8 million of like, kind of like, what an, if, if these people perform like an average user. So you get 2 million, 2 million back out, you've probably spent, uh, you know, seven, six, seven million total on the ad. That doesn't work out great there, but then you think, oh, there's all this PR about Coinbase and people talk about the ad and blah, blah, blah, things like that. Maybe the LTV is higher. Maybe it's a little lower because there's less intent. I don't know. I think it's pretty hard to break even. I emailed somebody who, um, who was an investor in, um, Hint, Hint Water. And during the Super Bowl a few years ago, Hint bought an ad last minute and they emailed out to their investors. They're like, yo, by the way, check it out. I remember that we bought an ad.

• 29:52Shaan Puri?

  And so I asked him, I said, can you share, uh, like, like what did they say if it worked or if it was good? Here's what they said for what it's worth. They said, it was great in so many ways. We got 70% of the country because they bought like, not the whole nation. They bought like, you know, three of the top markets. They go, you know, the normal price would have been about five million. We got it for one million. So we got a huge discount because we get, got a last minute buy.

• 30:16Shaan Puri?

  They say, uh, you know, you never know, uh, they go, when you buy that way, you don't know when you're going to end up. We ended up right before halftime, which is a golden spot.

• 30:25Shaan Puri?

  Direct to consumer numbers were, were good, but not off the charts. On, in terms of sales, traffic was off the charts. And then it's like, yeah, but it builds awareness and then my employees loved it. They were like, oh, wow. Your friends are texting you saying, I saw your guys' Super Bowl ad. You know, overall, you know, it was great experience. And I think that's the, the thing is it's kind of a hand wavy. It's kind of a hand wavy thing. The, the top advertisers are always, you know, cars, beer, snacks, and then finance stuff. And, um, you know, those are the categories that I think take off. Now, did you ever see the Reddit ad from a while back? I thought this one was awesome.

• 31:03Sam Parr?

  Wait, what was it?

• 31:03Shaan Puri?

  So what Reddit did was they bought somehow a five second ad in the Super Bowl. So it just flashed on the screen and it was just an image with text. It looked like a Reddit post. And it was a Reddit post from this subreddit, which I don't know if you've ever seen called superb owl.

• 31:19Sam Parr?

  No.

• 31:19Shaan Puri?

  It's the same spelling as Super Bowl, but somebody had created it on Reddit and it was like, oh yeah, this is a Reddit for superb owls, like fantastic owls. And so if you go there, it's just pictures of these really majestic owls.

• 31:31Sam Parr?

  Dope owls.

• 31:32Shaan Puri?

  And it gets all this traffic during Super Bowl weekend because it's r slash Super Bowl.

• 31:37Shaan Puri?

  And so they, they put up this image.

• 31:40Sam Parr?

  Oh, Super Bowl. I get it. Yeah.

• 31:42Shaan Puri?

  And so I can share this, this image, but I'll read you what they, what they wrote, but it was really smart. They go, wow, this actually worked. If you're reading this, this, it means our bet paid off. These big game spots are expensive. We couldn't buy a full one. So we spent our entire year's marketing budget on five seconds of airtime. One thing we learned is, is that our, from our communities is that underdogs can accomplish anything if they come, come together around a common idea. So who knows? Maybe you'll be the reason that finance textbooks have to add a chapter on tendencies. Maybe you'll go to superb owl and teach about the majesty, uh, learn about the majesty of owls. Maybe you'll pause this five second ad and take a screenshot. Uh, powerful things happen when people rally around things they really care about. And there's a place for that. It's called Reddit. And so really smart that they kind of flash something. People are like, what was that?

• 32:26Shaan Puri?

  And then it goes viral on social media as like, oh, that was a really smart thing. Really cool. Here's what that text said. And so they saw this like traffic, you know, whatever, some crazy traffic spike. But here's what's, what's weird.

• 32:38Shaan Puri?

  Coinbase had said, uh, they kind of released this article like bragging about it. They were like, our downloads were up 300% over last week. And I was like, 300, it was like 287%. I was like, 287%, that's it? Like, you just spent millions of dollars on an ad push with 100 million people watching, and you only tripled your downloads from the previous week when nothing was going on? That seems like really weak to me. But everybody, all the news articles promote that as like incredibly successful campaign. And I'm like, that, to me, that needs to be like 20x, 30x, 50x of a normal week.

• 33:17Sam Parr?

  This was last year when like there was a bull market and like Coinbase was already one of the top finance apps in the country.

• 33:23Shaan Puri?

  No, it jumped from ranked 168th in the App Store to number one during the Super Bowl. And I was like, how is that? I don't even understand how these numbers work. So something might be wrong in these numbers. It doesn't make a lot of sense. I think it's not worth it. What's crazy, by the way, there's about 40 to 50 minutes of ads in the Super Bowl, and the game's only 60 minutes long. So the ad load on the Super Bowl is crazy. It's like 40 to 50% of the entire show is ads. So if you compare that to like, I think a TV, um, ad load is about 15%. So 15% in an hour, you're going to see 15 minutes of ads. For this, you know, in an hour of game time, you're going to see, you know,

• 34:05Shaan Puri?

  for every hour of game time, you're seeing 40 to 50 minutes of ads, which is kind of insane. YouTube, for example, is three minutes of ads for every hour of video that you're going to watch. Just to show you like, as a comparison, how those things go, uh, which is pretty, pretty wild. Yeah, a couple, I don't know, a couple of other things on ads real quick. Okay, so here's, here's my other part that I think is, is good on ads. There's a bunch of ads that are not commercials. And basically there's ad inventory that's not commercials. So have you ever seen, you know, like at the end of the game, they do the Gatorade bath, the way they they they dump Gatorade on the winning coach. So that just happened organically. That wasn't like a paid stunt. But Gatorade was like, oh, my God, jackpot.

• 34:50Shaan Puri?

  And so every year that happens now, Gatorade doesn't have to pay for it. And they basically get 10 seconds of like a native ad of Gatorade in the winning moment, like right when the team is like, you know, it's the peak of the peak. They're they're about to win. It's confirmed and Gatorade gets on the screen every single time. To me, that's actually the best ad in the Super Bowl because of how it's done. It's zero cost and they get everybody to watch that thing right when it happens.

• 35:15Sam Parr?

  But they don't pay now?

• 35:17Shaan Puri?

  They don't pay that.

• 35:17Sam Parr?

  Of course. Well, they're sponsors.

• 35:20Shaan Puri?

  They don't even sponsor the the game. They sponsor just like the NFL in general to have that can there. But they don't sponsor, they don't pay anything extra for that moment. The better thing is the, you ever seen the thing where the, at the end, they interview the quarterback? You just won the Super Bowl. What do you?

• 35:33Sam Parr?

  Yeah, I'm going to Disneyland.

• 35:34Shaan Puri?

  I'm going to Disney World. Do you know the backstory of this?

• 35:37Sam Parr?

  No.

• 35:38Shaan Puri?

  It's pretty, it's pretty cool. So Michael Eisner, who was the CEO of Disney, he's at a dinner with George Lucas, the creator of Star Wars. And it's Tim, it's George Lucas, and it's some couple that had just completed like the the first round the world flight by by a person, like a nonstop round the world flight. And so they're all at dinner and the food's taking a little time to come. So there's some dead time here and Eisner is like, okay, well.

• 36:05Sam Parr?

  What a bunch of great stories that that table would have, right?

• 36:10Shaan Puri?

  But for some reason, there was a lull and that's a low.

• 36:12Sam Parr?

  So what do you do?

• 36:14Shaan Puri?

  He goes, he goes, well, now that you've accomplished the pinnacle of your aspirations, what could you possibly do next? And and they go, well, we're going to Disney World. And they all started laughing and he's the CEO of Disney and he's like, he's like, that's a great answer. And his wife goes, that should be your slogan. And he thinks about that. And the Super Bowl was coming up, I think, a couple of weeks later. So they call up the agents of the two quarterbacks that are playing in the game, John Elway.

• 36:41Sam Parr?

  No way.

• 36:43Shaan Puri?

  And they say, hey, we'd like to make you an offer. Which is that at the end of the game, when they say, how does it feel? What are you gonna do? You know, like, uh, you know, they ask you that question. We want you to say, we're going to Disney World. And, um, he's like, we'll pay you $75,000 and we'll give you a free trip to Disney World. If you do this, he offers both, both the guys the same deal.

• 37:03Sam Parr?

  What year? What year?

• 37:04Shaan Puri?

  This is 85, I think, something like that.

• 37:06Sam Parr?

  Okay.

• 37:07Shaan Puri?

  Uh, or maybe, oh, 87.

• 37:09Sam Parr?

  Okay.

• 37:11Shaan Puri?

  So Phil, uh, so Phil Simms ends up being the winning quarterback. He, uh, and he, at the time, he was like telling his agent, he's like, no, I don't want to even think about this shit. No, like this seems like bad luck to start planning my, my victory celebration. And his agent's like, dude, come on, like 75 grand. Like that was a big deal back then. He's like, uh, he's like, you know, this is a great bonus for you. All you gotta do is say this one line if you win. Uh, what's it to you? You know, and your, your whole family, they'll take you out to Disney, like Disney World, no problem. And so there's this amazing clip, we can put the clip in the YouTube video, but it's a, um, it's a link to this. Uh, I'll, I'll put it in here anyways. You, you, you could see it, but it's basically the, he's like running away from the field and he turns back. It like, it looks like it's from a movie, basically. And the reporter's like, you know, what are you gonna do now? And he goes, I'm going to Disney World.

• 37:56Shaan Puri?

  We're going to Disney World. And he goes, that became the thing. And so then every year Disney would approach the, whoever they think might get the interview at the end, and they offer them the deal and they say, hey, whether you win or lose, you're gonna get this money. Uh, but if you are the winner, we want you to say this. And, um, so they pay the loser and they pay the winner and the winner's gotta say it. And now it's become such a thing that Patrick Mahomes, one of the quarterbacks who's in this year's Super Bowl.

• 38:19Sam Parr?

  Says it probably.

• 38:20Shaan Puri?

  He tweeted out like years ago, he goes, man, it must be the best feeling to be that quarterback who gets to say, we're going to Disney World. I can't wait. And it's like, wow, that's the power of like great marketing, right?

• 38:31Sam Parr?

  And, and it's also, if A, it's awesome and B, it's painful. Everything that I think is, this is, it's like learning that Santa's not really.

• 38:40Shaan Puri?

  Real, bro.

• 38:41Sam Parr?

  Yeah, it's all fake. Uh, that's wild. It's all fake. It's all nonsense, but that's awesome. That's crazy. What, what a smart move. That's a really wise move.

• 38:51Shaan Puri?

  And so I have, um, I have prepared for you. You know, we have our Drunk Ideas, uh, podcast, which, uh, which we should do another edition of Drunk Ideas, where I pitch you, you know, half baked, bad, you know, kind of bad ideas that you'd only think are good when you're drunk. I have a new addition called drunk CMO. So now I'm the drunk CMO and these are my drunk ideas, my drunk marketing ideas for you. I want you to just rate them. You know, great, you know, okay, or terrible. Okay, so here's my first idea. I'm the drunk CMO. I come into you, I say, hey, boss, I got an idea for the Super Bowl. You say.

• 39:31Sam Parr?

  Great or bad. I say, let me hear your idea. Yeah, go ahead, whatever.

• 39:34Shaan Puri?

  Let me hear your idea. All right, so here's the deal. Somebody's gonna score a touchdown and all eyes are on them. It's a celebration moment. If, you know, players in the NFL, if they celebrate too much, if they dance, they get fined like $20,000, $50,000. Here's what we're gonna do. We're gonna go to all the wide receivers and we're gonna tell them, look, not only will we pay your fine, we're gonna triple whatever you get fined, you get to keep that. But here's what you gotta do. You're, you're gonna have a branded celebration. So I don't know what our brand is. Let's say we're a beer brand. You're gonna run to this, we have a fat guy in the, in the seats right next to the end zone. You're gonna crack open a cold one and you're gonna chug that baby.

• 40:11Sam Parr?

  Just do a shoeie.

• 40:12Shaan Puri?

  Pour that on your face. Yes, you're, you're just gonna do a shoeie right there on the spot. It's gonna go crazy viral. You're gonna be seen as Mr. Fun as like, you know, this epic badass. And we're gonna get our product placed in that.

• 40:25Sam Parr?

  Great idea.

• 40:26Shaan Puri?

  Or, you know, depending on whatever our product is, you know, if we're dude wipes, you're gonna go take this and you're gonna take this wipe and you're gonna wipe, you know, right there, right? Whatever our product is, your Slim Jim, you're gonna snap open a Slim Jim. That's the idea. We're gonna brand the Super Bowl celebration. What do you say?

• 40:43Sam Parr?

  Dude, how about that? A great idea. I mean, so I don't pay attention to sports. The things that I remember is the Rams doing the, what was their thing called? The, where they would like, you know, like when they would celebrate the Rams.

• 40:54Shaan Puri?

  Dirty Bird.

• 40:56Sam Parr?

  I thought it was the St. Louis Rams where I'm from. They would like do like the, the huddle where they would do their stupid thing. And then also Randy Moss pulling out a Sharpie and signing the ball and throwing it out. These are like iconic moments. I'm on board with this. This is awesome.

• 41:09Shaan Puri?

  Whatever the brand is, I'm going to those guys. I'm saying, hey, we have, we bought seats in the end zone. You just gotta go grab the thing from this guy and do the, do the celebration. We got you.

• 41:17Sam Parr?

  And.

• 41:18Shaan Puri?

  Okay, here's the next one. Hey boss, I know taco sales are down for us this year, but I got a big idea. I could save us, I could save us here in the fourth, in the quarter. Our earnings are coming up, earnings falls coming up, taco sales are down. Say it with me, boss. Tacos for tails. During the coin flip, if it's tails, everybody gets a free taco. Anybody could go there and just say tails at the window and get one free taco. Everybody's now rooting, it's not 50 50, baby. We're gonna have the power of America on our side, rooting for tails. We're gonna take that moment of the game, we're gonna turn it into a marketing moment.

• 41:58Sam Parr?

  Dude, I would say Drake more often, these are great. When I was a kid, when I was a kid, they had Big Mac land, you know, the Cardinals, we had Mark Maguire. And if, when he was on his home run thing, if he hit his home run in a certain section, you got a big, everyone in the stadium got a Big Mac. And so his Big Mac land was like the section. It was awesome. I loved it. And whenever he hit a home run in that section, they would have the spotlights over McDonald's. So everyone knew, we gotta run to Big Mac land. Yeah, in, also awesome.

• 42:24Shaan Puri?

  All right, boss.

• 42:26Sam Parr?

  Taco for tails?

• 42:27Shaan Puri?

  Tacos for tails.

• 42:29Sam Parr?

  You're in. Dude, if anything is alliterative like that, I'm automatically in, I love two Ts.

• 42:34Shaan Puri?

  Okay, so here's another one.

• 42:37Shaan Puri?

  Hey boss, you know that car companies like us, we spend the most on Super Bowl ads, right? But we don't got the budget. Who's got the budget for that kind of thing? Where are we gonna spend $20 million this year on Super Bowl ads for our car?

• 42:49Sam Parr?

  What are we, Kia?

• 42:50Shaan Puri?

  Yeah, yeah, we're Kia. And so, you know, what are we gonna do here?

• 42:55Shaan Puri?

  Here's what we're gonna do. I don't know if you noticed, boss, but there's this new trend of when players arrive for the game, the cameras kind of show them walking out with their outfit. As they're walking in with their Beats by Dre headphones and their briefcase and they're like coming in for the job. And it's like in the pregame, there's not, there's just, they're trying to fill times. So they're, oh, Patrick Mahomes is here, look at him, he's entering the building. Wait a minute. This whole entering the building thing, say it with me, boss. Marketing moment. Why don't we put them in baller cars that are just tricked out beyond belief? And they're gonna, we're gonna film the actual arrival at the stadium. And I think actually it's Rolls Royce who should do this, but they should, the Rolls Royce

• 43:36Shaan Puri?

  needs to transport everybody in badass Rolls Royces to the stadium. And the quarterbacks get the best, whatever the phantom triple, whatever. This is for a luxury brand, Lamborghini, whoever it is. You gotta, you gotta get the players to show up in style because TV will pick that up of them showing up. There needs to be a frigging fog machine and it just needs to look crazy. And so we're branding that moment. And actually I got my buddies here from Louis Vuitton. They're also gonna just put, just drip everybody's outfit out because this, now this entrance is a red carpet entrance. And we're gonna, we're gonna own that red carpet entrance from, from the moment they arrive at the stadium. What do you think, boss?

• 44:15Sam Parr?

  Look, the thing about classy is you can't try too hard. And now you're trying too hard. That's not classy.

• 44:21Shaan Puri?

  I'm sorry, boss. I'm sorry. I'm sorry. Okay. I'll do better.

• 44:24Sam Parr?

  This is not a great idea unless we're talking about like, what do I want a souped up Acura? I mean, like, what are we gonna do here? Like, like I've learned enough. Like I've seen enough Hummer limos in my life. I don't think you can make those things cool. I'm out.

• 44:36Shaan Puri?

  All right, boss. Uh, listen. I don't know. I don't know if it's, uh, if it's me and if it's my allergies. I don't know if I've been drinking too much, but I've just, I'm stumped on ideas here. I, I'm a CMO with no ideas.

• 44:51Sam Parr?

  Why does allergies not give you ideas?

• 44:53Shaan Puri?

  I just, I just can't, I got writer's block. I just got no ideas. So here's what we're gonna do. We're gonna go name Mr. Beast, our temporary CMO for the weekend. And we're gonna give Mr. Beast our entire budget and we're gonna say, Mr. Beast. You take our $10 million Super Bowl budget and you do a video on your own. You come up with your own Super Bowl marketing campaign that is different than whatever's going to be in the Super Bowl. This guy gets 100 million views per video and people love him and he's not just, it is going to stand out. We're going to, instead, what we're going to do, actually, here's what we're going to do. We're going to buy airtime, the, kind of like the 15 second or 30 second ad slot, and it's just going to tell people to go watch Mr. Beast's video.

• 45:36Shaan Puri?

  Um, or it's going to be Mr. Beast on the screen and he's going to be clicking upload. And then you have to go to his channel to see what the actual video is. What do you think, boss?

• 45:44Sam Parr?

  I'm out. I'm out, dog. Too many steps. That's too, you're getting too creative for me. You're trying to win an award, not make me money.

• 45:50Shaan Puri?

  I do like the awards. As a CMO, I kind of build my whole reputation, not on sales, but on industry awards, pure respect.

• 45:58Sam Parr?

  If I hear a marketing person brag about an award, I'm automatically out. I cannot stand those types of people.

• 46:04Shaan Puri?

  By the way, really funny thing that happened with the Coinbase thing. So they were getting a bunch of props for their ad. Do you remember what happened last year when the Coinbase CEO came out and was just like, people have been asking, so here's the backstory around the ad.

• 46:17Sam Parr?

  And he made up this whole story.

• 46:18Shaan Puri?

  He said this whole story where he was like, you know, we just wanted something cool. Everything seems so cliche. We got all these pitches from ad agencies about celebrities. I never, he's like, side note, I don't even understand why people would buy a product because of celebrities. It never made sense to me.

• 46:32Sam Parr?

  And he just got.

• 46:33Shaan Puri?

  Most programmer thing to say.

• 46:35Sam Parr?

  Dunked on. He was just someone was just tossing up the basketball and this woman comes in and just dunks him right in his face.

• 46:42Shaan Puri?

  And so he's like, you know, the team came up with this idea. It required no budget. It delivered this epic return because it was so different. No agency would have ever thought about this. And this woman comes in and she goes, except an agency did think about this. My agency, we presented it to you on 8/13. Slide 19 is our, is our idea for this. And then people and then all the ad agency people were like, get him. They were like, we never get respect. And so they all were like, this is about client agency respect. And they made it like a bigger deal, like they tried to create like a BLM movement, but for agencies. And it just didn't catch on, but like people tried. And then he had to come back and be like, but the, the weak move. So, so all of it was fine. I actually have no problem with any of it up till this point. Whatever he said, I have no problem with what she did.

• 47:27Shaan Puri?

  Cool. Great, great move on her part too. The small boy stuff was at the end. He comes back and he goes, oh, I, I'm so sorry. The team was working together so well with the agency. I just thought it was all one team. The, the collaboration was so good that it just seemed like it was all our own internal team. They were so integrated.

• 47:47Sam Parr?

  Dude, he got pumped.

• 47:48Shaan Puri?

  Bro, that's like me said, that's like, I walked in on my sister once when she, my mom was like, go tell your sister to study. And I walked in and she was sleeping and I go, mom, she's sleeping. She goes, I'm not sleeping, I'm reviewing in my head. And I go, oh, she's studying in her head. It's like the world's worst excuse was I, the team was so, so cohesive. I just thought it was us. That's why I didn't give credit.

• 48:12Sam Parr?

  Dude, I like that guy, Brian. I'm a big fan of his. He got dunked on there. He, that was a, that was a, that was a loss on that, on his part. That's the only like big loss I've seen him have.

• 48:21Shaan Puri?

  Few L's, but we all take our L's, right? We got, we got a pocket full of L's. All right, here's, here's another one.

• 48:32Shaan Puri?

  Let's see. Okay. So now the ad concept itself, if you had to create an ad that you think would work, what would you do to make a good ad for the Superbowl?

• 48:40Sam Parr?

  Oh man, I'd probably just make a bunch of them and just run them on Tik Tok or YouTube and see which one is doing okay. And just do whatever that one is.

• 48:46Shaan Puri?

  Yes, that's a good testing, but like, um, what do you think would actually make a good ad? What would make an ad that actually gets people to convert?

• 48:55Sam Parr?

  Matt Damon.

• 48:58Shaan Puri?

  Three strategies.

• 48:59Sam Parr?

  Yeah.

• 49:01Shaan Puri?

  Epic story, Matt Damon, or what I think is, I think what somebody should do, this is not allowed because they reject these ideas, but I think you gotta create some drama. So I think you want to have a sort of like a will it or won't it moment? And so like, you know, I want to see a mouse in a tank with a snake. And there's just tension.

• 49:25Shaan Puri?

  It's like, what's gonna happen here?

• 49:29Shaan Puri?

  And there's like one safe place the mouse can go. And it's like, this is a triple A ad. And it's brought to you by triple A. It's like, is the mouse gonna, what's gonna happen to this mouse? Or like, there's a man in a box and he needs your help. That's the premise. Let's go, let's riff off of that. I think you gotta have some drama. And I think maybe run it at the beginning of this show. And then you have like the YouTube channel where it's live streaming.

• 49:49Sam Parr?

  Oh, my God.

• 49:51Shaan Puri?

  Go to, go to YouTube and see what, see, will it or won't it? What's gonna happen?

• 49:57Sam Parr?

  I remember you create this will it or won't it concept? This is awesome.

• 50:01Shaan Puri?

  It's a great concept. I remember going to a bar once.

• 50:05Sam Parr?

  It always will, by the way.

• 50:07Shaan Puri?

  A great marketing thing that happened once was, I went to this bar and the bar owner was like, dude, we need to come up with a way for people to like buy more drinks or something. He's like, and I was like, oh, you could hire dancers. You could do this. You could do that. Like, you know, make this club like, he's like, I don't get the money for all that. And so we went back like a month later and he had done the most genius thing. This is in Australia. Have you ever heard of a crab race?

• 50:31Sam Parr?

  No.

• 50:32Shaan Puri?

  What they did, what they did.

• 50:33Sam Parr?

  Is that the one, does a winner not get eaten or something?

• 50:36Shaan Puri?

  Well, no, it's, it's kind of like, it's just the most random dumb thing, but everybody got so excited. He took a giant bowl. He filled it with these like mini hermit crabs. And each hermit crab, he just took a Sharpie and he wrote a number, one through 50 on it. And then basically he's like, it's time for the crab race. Go buy a drink and pick a number. And so everybody gets to buy a drink, pick a number. And if your crab wins the race. So they basically put the crabs in a bowl. They put it in the middle of the circle. They remove the bowl. And there's an outer ring and whoever, whichever crab gets to the outer ring first wins. And that is the hero crab. He gets to like, come back next week and like defend his, his championship.

• 51:17Shaan Puri?

  And anybody who bet on that crab gets like whatever, either some money or like free, you know, like free shots for like, you know, you and all your friends or whatever it is. And so it just created this hype. People started coming every week for this thing. I don't, I don't think he invented it. I think other bars do this, but he like, he brought that concept into his bar. It's the first time I had ever seen it. I've never seen an American bar do this. And I cannot tell you how much excitement this, this one simple thing drove.

• 51:45Sam Parr?

  We need that for this podcast.

• 51:47Shaan Puri?

  The end of every episode?

• 51:49Sam Parr?

  Yeah, that's, that's really awesome.

• 51:51Shaan Puri?

  That's a great idea. People in the comments on YouTube should bet a number, pick a number. We just, and then at the end of the episode, then like every other episode or whatever, we like do the reveal and we, we show who won.

• 52:03Sam Parr?

  Yeah, we should do that. We should do that for this podcast. We should do something like that for this pod.

• 52:08Shaan Puri?

  Call your crab guy and let him know.

• 52:10Sam Parr?

  You got a guy?

• 52:14Shaan Puri?

  Okay, I forgot one of my favorite, forgot one of my favorite ones, dude, you might, you'll appreciate this as a dog guy. Have you seen the Puppy Bowl?

• 52:20Sam Parr?

  I love the Puppy Bowl.

• 52:22Shaan Puri?

  Genius, genius idea that the, who's Animal Planet did? I think basically what happened was they were like, like, you know, the head of programming, it's like, hey, what are we going to run this Sunday to that, that will get ratings? And they're like, uh, against the Super Bowl? Great. Yeah. Let me, uh, like, thanks for the impossible task. What can I come up with that's going to run on Sunday against the Super Bowl and still get viewers? And that's when they created the Puppy Bowl, which is kind of actually the same idea as the crab race. The, basically it's a bunch of puppies with toys. And there's a ref and basically if any puppy randomly walks into the end zone with a toy, the ref is like touchdown, this guy scored.

• 52:58Sam Parr?

  You missed one low hanging fruit that I thought was pretty obvious. Super blunt Sunday.

• 53:04Shaan Puri?

  What are we gonna do with that?

• 53:05Sam Parr?

  I know, I don't know yet, but super blunt Sunday, it all starts with the phrase, I like super blunt Sunday. Surely we can.

• 53:11Shaan Puri?

  Work backwards from the name kind of guy, I know.

• 53:13Sam Parr?

  Yeah.

• 53:16Sam Parr?

  Anyway, good pod. People are going to have some facts.

• 53:20Shaan Puri?

  Yeah, you get to be a know it all this Sunday and just remember, everybody loves a know it all.

• 53:27Sam Parr?

  That's a roll in.