Meghan Interviews Jamie on Waitressing at Denny’s, Building a Billion Dollar Business and we all can go from Underestimated to Unstoppable!

Get ready to be inspired and to believe your dreams are possible, because they are! Today in this very special new episode, Meghan, Duchess of Sussex, interviews me today and we have SUCH an incredible conversation I truly hope fills your soul today! We talk about insights and stories I’ve never shared before…from when I was a waitress at Denny’s with big dreams but a lot of self-doubt, to starting IT Cosmetics in my living room, getting hundreds of no's for years, to eventually getting 1 yes that changed everything. How after years of rejections and Nos, I got one chance live on QVC to present our products. I took an unprecedented risk to show women of all ages, shapes, skin tones, and sizes, as her models, and the rest is history. In 2016, we sold the IT Cosmetics to L’Oréal for $1.2 Billion in cash, a deal that made me the first female CEO of a brand in L’Oreal’s 100+ year history. This special episode first aired on Meghan’s podcast, Confessions of a Female Founder and I’m so excited to share it with you today! Get ready to embrace the power of your authenticity, your ability to overcome setbacks, and the critical importance of trusting your instincts. ____ Are You Ready to believe in YOU?🙌 jamiekernlima.com 👈 Sign up for my FREE Inspirational Newsletter and get ready for your self-worth to soar!🩷 Also, please make sure to take 2 seconds and click the “Follow” button right here on this page to follow me and the podcast, I’m so grateful and thank you SO much! ____ Meghan, Duchess of Sussex is an American member of the British royal family, an entrepreneur, author, actor, Founder of the lifestyle brand As Ever, that just sold out of stock completely of all it’s products, for the second time in a row since launch! Her new Netflix show “With Love, Meghan” is debuting Season 2, be sure to tune in! She’s also a mom to her two beautiful kids, Prince Archie and Princess Lilibet and wife to husband Prince Harry, Duke of Sussex. She’s a mama of rescue dogs, and she’s also an incredible champion of women, and an amazing friend! She just recently debuted her brand new podcast called “Confessions of a Female Founder!” Where, while Meghan builds out a business of her own, she’s getting advice and insights from amazing women who have scaled small ideas into successful companies. I’m so happy to be one of the guests on her show, and even more excited to share this episode with you today! And whether you're joining me today for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kern Lima Show podcast family. And remember this episode is not just for you and me. Please share it with every single person that you know because it can change their life too. It’s such an honor to share this podcast together with you. And please note: I am not a licensed therapist, and this podcast is NOT intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional. Click ⁠Here⁠⁠ to Subscribe to the YouTube Channel Follow me here: ⁠⁠Instagram⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Website⁠⁠ — Sign up for my inspirational newsletter for YOU at:⁠⁠ jamiekernlima.com⁠⁠ — Looking for my books on Amazon? Here they are! ⁠⁠WORTHY⁠⁠ ⁠⁠Believe IT

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jamie Kern Lima?

  I am so excited to share with you a special episode of the podcast today where the tables are turned. I recently sat down with Meghan, Duchess of Sussex, where she interviewed me on her podcast, on the ups and downs of starting It Cosmetics and the journey of being a female founder. In today's episode of the Jamie Kern Lima Show podcast, we're sharing that interview with you. If you've ever launched your own business, or idea, or art into the world, you'll likely have so many experiences that I have, and I can't wait to share them with you. See, so many people see the success of It Cosmetics and think perhaps it was easy,

• 0:41Jamie Kern Lima?

  or I just got lucky, or maybe everyone just believed in me and the idea from the beginning, and that couldn't be further from the truth. And today, I hope this episode inspires you to never let anyone else's doubt about you or your idea turn into doubt in your own head. I hope you let it take root that rejection, or setbacks, or lack of traction are no indication that your dream, or business, or idea aren't going to succeed. I hope you enjoy this conversation and feel like it's exactly for you today. Welcome to this special edition of the Jamie Kern Lima Show podcast.

• 1:24Speaker 01

  Welcome to the Jamie Kern Lima Show.

• 1:27Jamie Kern Lima?

  Oprah, how have you defied the odds?

• 1:31Speaker 02

  Her show is unlike any I've ever done. A revelation. When you listen, it feels like a hug, but your brain and your spirit and your heart is like, wow.

• 1:41Jamie Kern Lima?

  Melinda French Gates.

• 1:44Speaker 03

  When I look into Jamie's eyes, I feel like I am on some other cosmic level with her.

• 1:50Jamie Kern Lima?

  I could see the light around her. She's infused with light. Imagine overcoming self-doubt, learning to believe in yourself and trust yourself and know you are enough. Welcome to the Jamie Kern Lima Show.

• 2:06Speaker 02

  Jamie Kern Lima is her name. Everybody needs Jamie Kern Lima in their life.

• 2:10Speaker 04

  Jamie Kern Lima.

• 2:15Speaker 04

  Jamie, you're so inspiring. Jamie Kern Lima.

• 2:21Jamie Kern Lima?

  A week before my one big shot on QVC, we fly to Pennsylvania. I go and I sit in this rental car all alone in the QVC parking lot, like watching the front doors of the building, going, the next time I go in that building, I'm gonna go on air. I'm either gonna leave bankrupt or I'm gonna leave with my entire life changed.

• 2:46Speaker 05

  I'm Megan and this is Confessions of a Female Founder, a show where I chat with female entrepreneurs and friends about the sleepless nights, the lessons learned, and the laser focus that got them to where they are today.

• 3:10Speaker 05

  Any female founder, or founder at all, will tell you, these moments happen where it feels like absolutely everything is on the line. You feel as though, whatever you and your team have been working towards, somehow it's all led you to this one point in time, whether it's a big interview or a high-pressure investor meeting. And I will tell you firsthand, the stress, it's palpable. But what do you do when despite giving it your all, it still doesn't work out? When you still get a no? A crushing no? It's a lot to process. It makes you question whether chasing your dream

• 3:55Speaker 05

  is even what you're meant to do. But here's the thing. This is precisely the moment that you have to dig deep. You have to use every tool you've got and get right back up. My guest today has faced her fair share of those moments. And oh my goodness, has she come out even stronger every single time.

• 4:22Jamie Kern Lima?

  After every rejection, even the most painful ones, even the guy that said, like, no one's gonna buy makeup for someone who looks like you with your body and your weight. I would write them a letter, a thank you note, as if I'm 100% certain we're gonna be in their stores and it will be a yes.

• 4:38Speaker 05

  And eventually, she did get that yes. Jamie Kern Lima went from being a waitress at Denny's to the founder of the billion-dollar makeup line It Cosmetics. Her ability to believe in herself despite rejection, it's her superpower. Since selling It Cosmetics, Jamie has become a bestselling author, invested in over a dozen businesses, and has appeared as a guest shark on Shark Tank. But when I met her, I didn't know any of that. I knew none of that. I just knew her as Jamie, my new neighbor. And she soon became my rocking chair friend. You know, the kind of person where you can just go and sit in your sweats and cozies,

• 5:22Speaker 05

  no makeup on, and just chat for hours. Her passion is absolutely contagious and uplifting. And I have no doubt that you're going to walk away from this conversation feeling energized and inspired. Let's go.

• 5:44Jamie Kern Lima?

  Hi.

• 5:45Speaker 05

  Hi. Oh, my gosh.

• 5:49Jamie Kern Lima?

  We're actually double recording for you, and we started five minutes out.

• 5:54Speaker 05

  Oh, Jamie. I mean, I feel like we haven't talked about our blood type, but yours is probably an A+ like mine, because I was like, even my blood is overachieving.

• 6:03Jamie Kern Lima?

  It is.

• 6:04Speaker 05

  It is?

• 6:04Jamie Kern Lima?

  It is, and I just learned that this year, actually.

• 6:07Speaker 05

  Oh, my God.

• 6:08Jamie Kern Lima?

  Yeah.

• 6:08Speaker 05

  That's my running joke. I was like, even my blood type.

• 6:13Speaker 05

  A+, A+.

• 6:14Jamie Kern Lima?

  Oh, my gosh.

• 6:15Speaker 05

  Thank you for doing this. It's been a full week, but here we are. You good?

• 6:19Jamie Kern Lima?

  Yes. Are you OK?

• 6:21Speaker 05

  Yeah. Well, you saw my text yesterday, so there's a lot going on. But that's for our rocking chairs. This is our pseudo-rocking chairs.

• 6:28Jamie Kern Lima?

  OK.

• 6:29Speaker 05

  And same vibe. So. Let's start with that moment of how it all began.

• 6:36Jamie Kern Lima?

  Well, and you being my friend, you know a whole lot more than everyone else. And I actually feel most people don't know the story. I think they just see like what the press says, which is Denny's waitress builds billion dollar company.

• 6:46Speaker 05

  Oh, my gosh, but it's all the beats in between that are the story.

• 6:49Jamie Kern Lima?

  Yes, yes. And how this all started was not only me identifying a problem I couldn't really solve with anything out there, but then realizing there was a whole bunch of other women that, like me at the time, felt unseen by the beauty industry. And sticking to the authenticity of the mission of that is how we entered an industry and literally became the largest luxury makeup company in the country. But growing up, I always thought, oh, I'm going to host a talk show one day. I would sit in my living and watch Oprah every single day. And I just felt that, like, I'm going to do that one day. So I did all the jobs to get to that point. And I was anchoring the news and I was moving up in markets.

• 7:33Jamie Kern Lima?

  And I thought this was my dream job. I thought this is what I'm going to do forever. And I have hereditary rosacea, which there's no cure for it. I had gone to every dermatologist at the time. And I was in Portland, Oregon, and I was live on the air. And I hear in my earpiece from the producer, there's something on your face. There's something on your face. You need to wipe it off. You need to wipe it off. And I'm live. And, you know, he was just trying to help me. And I remember kind of knowing what it was, but just figuring I'll fix it during the break. So during the commercial break, I looked down in my compact and I tried to cover it up. It was my rosacea.

• 8:09Speaker 05

  Was coming through.

• 8:10Jamie Kern Lima?

  Yeah. And it's, it gets really red and bumpy. And just for everyone listening, like imagining like the way desert clay looks, it cracks. So that hot HD lights was, it was breaking up my makeup and the red was coming through like cracks and all over. So I went to cover it up and for the first time ever, it wouldn't cover.

• 8:30Speaker 05

  Well, and also just in that, as you talk about feeling seen.

• 8:34Jamie Kern Lima?

  Yeah.

• 8:34Speaker 05

  I often think about with any of those moments, those human moments, those moments where you're so very seen. Maybe you're not seen as like who you are deep on the inside in that moment. It's a producer trying to have your back. But how did you feel?

• 8:48Jamie Kern Lima?

  Hmm. Initially, I felt scared and worried. And then, when it wouldn't cover for the first time, I actually entered what I would describe as a big season of self doubt. Because I started spending my paycheck on, you know, all the products out there, and I couldn't find anything that worked. And so, I would be anchoring the news live on the air, and you're talking to millions of people. And then I'd hear in my earpiece, "It seems to be back again. It's still there. Oh, no, it's still there. We can still see." And so, I would be talking, but I would be thinking thoughts like, "Am I gonna get fired? Like, am I costing the station ratings? Like, are people changing the channel right now?"

• 9:31Jamie Kern Lima?

  And here's what I want to say to anyone who's gone through struggles. A lot of the greatest businesses are launched out of those problems. And, you know, faith is a big deal for me in my life, but I do think this is a universal principle. Whether someone believes in God, or the universe, or whatever they might believe. I believe so often in our life, like, our greatest setbacks can actually be God's setups for what we're actually supposed to do next.

• 9:59Speaker 05

  Faith comes up a lot. In every single one of these conversations with any female founder I've spoken to, every woman talks about faith. Whether in herself, in God, in something higher, in a calling, in a purpose. It is so profound to me that that is the commonality in any of these sectors, in any of these journeys, in anyone, whether they've IPO'd, or they're on their rise. Everyone has this deep, deep faith. And I think there's something about that that's been revelatory for me to be reminded of. Because even as you're telling the story about sitting there on the news desk... And you have someone in your ear saying this thing to you, but you still focus on the thing in front of you, right?

• 10:43Speaker 05

  You can apply that to so many different things in the world. For me, I think, oh, wow, they're there in your ear, but it's still just noise. You have to stay focused. You have to stay focused on what's ahead and also say, in that what could feel like a breakdown could instead be a breakthrough. And for you, it was your breakthrough.

• 11:04Jamie Kern Lima?

  You know, I've never, I've never said this before. I've never shared this before, but I believe that that gut feeling, and when I get those gut feelings, I believe it's how God talks to me. And I wait until I feel that gut feeling. And I remember having this moment where I'm like, what if I could figure out how to launch a product that like, if it works for me, like, it's probably going to help a whole bunch of other people. Maybe there's all these other people that can't find makeup that will cover. And then I had this like aha moment, as Oprah would call it, aha moment, where I was like, wait a minute. I've never seen a woman with bright red, bumpy skin all over her face, selling a product, saying, this is amazing. And I love the beauty commercials. I love them and the ads in magazines. And I always aspired to look like that.

• 11:49Jamie Kern Lima?

  But deep down inside, they always made me feel like I wasn't enough. And it was this why that hit me. I was like, wait a minute. What if I could launch a business where I put real people as models, like every age and shape and size and skin tone and skin challenge?

• 12:05Speaker 05

  And that was such new thinking then.

• 12:06Jamie Kern Lima?

  Yes.

• 12:07Speaker 05

  When you were bringing that to market, that was so, now it might seem more normalized and people might be listening going, well, yeah, of course. It was not an of course. It was a revolutionary way to think about makeup and beauty at the time. I mean, that would have been when I was an auditioning actor, auditioning for commercials. And I remember my commercial agent could not submit me for beauty or skincare ads because I had freckles. They're like, no, no, no, no. It's just never going to work because freckles aren't a sign of beauty. It was, you couldn't see yourself reflected there. So back to your point of being seen.

• 12:41Jamie Kern Lima?

  Yes.

• 12:42Speaker 05

  You said, I want women to feel seen and to not feel so. I'm here to fix what you may have always seen as a flaw. No, I'm here to enhance what I see in you, which is your beauty.

• 12:53Jamie Kern Lima?

  Yes, yes, I'm gonna jump out of my chair talking about this. Or cry, one or the other, because I'm so passionate about this. And it was like this why that was bigger than me. It's like, wait a minute. If I can put real people's models, call them beautiful and mean it. Like, what if, what if in some small way I could shift the definition of beauty and the whole beauty industry for every little kid out there who's about to start doubting themselves. And my honeymoon flight to South Africa, I wrote the business plan, came back, quit my job, my husband quit his job. We just went all in, right? I leaned on that knowing and that why I'm like, I've gotta go for this. We went all in, we poured every penny of savings we have into the business.

• 13:35Speaker 05

  I mean, that, Jamie, but that is, that is so hard for people to imagine. That is such a tremendous leap of faith. And that's why we're talking about faith. But that is, can you imagine saying, no, we're all in?

• 13:49Jamie Kern Lima?

  All in.

• 13:50Speaker 05

  Not, not just that, and that's listening to that whisper, that gut, that knowing that says, we have reason to believe, without anything around us that should tell us that should be the case, that we can do this.

• 14:01Jamie Kern Lima?

  Yeah.

• 14:02Speaker 05

  We believe it so deeply.

• 14:04Jamie Kern Lima?

  Yes. After we poured all our savings in, after we figured out a product that like actually worked for me, we did hundreds of iterations of a formula. Here's what I didn't know. I thought, oh, my gosh, if the product's great and our mission is so great, it's just gonna work, it's just gonna sell, it's just gonna be huge. Oh, my gosh, every one of those department stores, those big beauty retailers, this is what they would say over and over to me. First of all, they said no for three years straight. It was, and I sent samples everywhere. And none of them believed at the time that this idea of a product that works for people with skin issues.

• 14:45Jamie Kern Lima?

  And, and we, we show it on all ages and real people and sizes and skin tones. And they would always say this to me. These words exactly. Women will only buy makeup from images of unattainable aspiration. It was always those two words, unattainable, which means you can't even look like that because it's not real. And I think one of the most important things that I wish, I wish I knew with more certainty sooner, is that you can never let anyone else's doubt about you turn into doubt in your own head. And it is so important to what we were talking about, for whatever that looks like for you to get still,

• 15:28Jamie Kern Lima?

  to pray, to meditate, to learn how to hear your knowing. Because I think your knowing is, that is what you listen to, not any of the knows happening around you, right?

• 15:40Speaker 05

  Yeah, not the knows, the knowing.

• 15:42Jamie Kern Lima?

  Exactly, exactly.

• 15:44Speaker 05

  You know, like for me, starting a company, it's newer, surrounded by very, very savvy businesswomen friends. And even when you and I had just become friends and I was talking to you about business, I remember you said to me, okay, so what's the timeline? I said, oh, yeah, like a couple of months from now. You're like, that's too soon. And I didn't want to hear that. But you were right. You planted a seed that became a knowing for me. And it gave me the grace to have the space to take my time until it was right, to really like not be concerned about someone else's urgency

• 16:27Speaker 05

  or the media's urgency or speculation's urgency somehow becoming my urgency. To wait until you're ready, even if I didn't want to hear it. It was the thing that I needed to hear.

• 16:41Jamie Kern Lima?

  I want to call out one thing you just said about planting the seeds. Because it's so easy if all of a sudden our timeline's being pushed out or something. We think we did something wrong. We think, oh, everyone else sure looks like they have it together on social media or whatever. It must just be me. Because a lot of times when you look at companies or you look at businesses or anything online, You know, you see the outcome or the external.

• 17:06Speaker 05

  Yes, they create the illusion, the illusion of here's the finished product and look at how great it is.

• 17:12Jamie Kern Lima?

  Yeah.

• 17:13Speaker 05

  It's just tied up with a bow and the bow is perfect as opposed to the process is not perfect.

• 17:18Jamie Kern Lima?

  Yes, it is not.

• 17:19Speaker 05

  The process can be painful.

• 17:20Jamie Kern Lima?

  Yeah.

• 17:21Speaker 05

  And it can be riddled with things that don't just make you question your business, they make you question yourself.

• 17:26Jamie Kern Lima?

  Yes, yes.

• 17:28Speaker 05

  And I think most of us are risk averse to the idea of looking as though we failed at something.

• 17:33Jamie Kern Lima?

  Mm hmm, yes, yes, and I'm thinking about a famous quote that says, and he's Brendon Burchard, that says like, you're not scared to start, you're scared to have other people see you starting small.

• 17:44Speaker 05

  Mm hmm.

• 17:47Speaker 05

  At least for me, I can only speak for myself, at the beginning, I just liked making jam. All I liked to do was just make jam and preserves. And it went from, okay, I'm going to share this jam with lots of friends and family to people really like it and it brings me joy, so maybe I can share it more broadly. But even then, I was in so much fear of failure or opinion that I wasn't thinking big enough at first. At the onset, I thought, okay, well, I know what I can do, like, I'm going to go online and I can get what's called a cottage license, which you can get in the state of California, which means if you cook something in your home, you can sell it up to a certain amount at a farmer's market or somewhere small.

• 18:32Speaker 05

  And I thought, okay, well, that's great, I'll get my cottage license and I applied for one and, and thought, I'll just do small batch jam from home. And I had to step back and look at what I was doing and saying, am I playing small because I want to play small or am I setting in motion playing small because I'm scared?

• 18:49Jamie Kern Lima?

  Mm.

• 18:50Speaker 05

  And, you know, Oprah, who I know is a mentor and friend to you, same for me, she was the one that said, there are tons of things you could put your name on. But for you and how you like to show up for people, once you figure out how to encapsulate your essence, then you'll know.

• 19:10Speaker 05

  And it was so clear, even as I'm listening to your story, the essence of who you are was about feeling seen, knowing that you're enough, knowing that you're beautiful, despite what anybody would say, and putting that essence in a product that could be shared with millions of people.

• 19:31Jamie Kern Lima?

  Yes.

• 19:35Jamie Kern Lima?

  We need to pause for a super brief break. And while we do, take a moment to share this episode with every single person that you know, who this could inspire. Because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter, and to feel less alone and more enough, more connected, and more worthy. Who you spend time around is so important as energy is contagious. And so is self-belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you,

• 20:20Jamie Kern Lima?

  delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your One on One with Jamie weekly newsletter. And get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy, and love hitting your inbox, I'm your girl. Subscribe at jamiekernlima.com or in the link in the show notes. In life, you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self-worth.

• 21:05Jamie Kern Lima?

  When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy: How to Believe You Are Enough and Transform Your Life for You. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life-changing results, like how to get unstuck from the things holding you back. Build unshakable self-love, unlearn the lies that lead to self-doubt, and embrace the truths that wake up worthiness. Overcome limiting beliefs and imposter syndrome.

• 21:48Jamie Kern Lima?

  Achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self-doubt and unshakable self-worth. Get your copy of Worthy, plus some amazing thank you bonus gifts for you at worthybook.com or the link in the show notes below. Imagine what you'd do if you fully believed in you. It's time to find out with Worthy. And now more of this incredible conversation together.

• 22:32Speaker 05

  Okay, so you've created this product, this magical concealer, and you're ready to share it with the world, but no one is paying attention. That is so hard.

• 22:42Jamie Kern Lima?

  I had no idea how many noes I would get. Noes from amazing experts in the beauty industry, noes from some of my favorite stores I would shop in. I mean, I would send our samples to everyone. And finally, Megan, all of the like really high-profile buyers and this and that, they were all saying no. So I started, I was like, okay, I've just got to get our product so good, this is gonna... And I felt in my gut it was gonna work, but like nothing around me said that my gut was right. So I started stalking LinkedIn going, let me just find everyone who works at Sephora. No matter their position, and Ulta Beauty, and all the department stores, and QVC. Let me just send them all samples. And I mean, it was just like over and over and over.

• 23:27Speaker 05

  Like not love bombing, product bombing.

• 23:29Jamie Kern Lima?

  Product bombing.

• 23:32Jamie Kern Lima?

  I was just like over and over.

• 23:34Speaker 05

  But also, but sorry, but also like you don't have, you don't have the funds to just be sending out endless product.

• 23:40Jamie Kern Lima?

  Yeah.

• 23:41Speaker 05

  That it's, could possibly just end up in someone's, they're gonna give it to a friend. They're not going to even open it. That is, again, such a leap of faith and an investment because you don't know the ROI at that point.

• 23:52Jamie Kern Lima?

  Yes, and I remember we were so close to bankruptcy and I remember I'd finally got a meeting with Sephora. I was like, oh, my gosh, I could barely afford the plane ticket to get there. So it's this tall building in Market Street in downtown San Francisco. And I flew there, I remember going up the whole building. I remember the elevator doors opening and I felt like Anne Hathaway in Devil Wears Prada. I was like, whoa. I remember looking all around and I had this moment where I looked down at what I was wearing and I was like, oh.

• 24:21Speaker 05

  Oh, no. What were you wearing?

• 24:22Jamie Kern Lima?

  I couldn't afford, it was an old, like a very old kind of dress thing. But I, you know, I could not afford a new outfit. And when I walked in the boardroom, I was like pouring my heart out and there was one decision maker. And she was actually the head buyer at the time. And I'll never forget, she stopped me mid pitch and she said, if people were talking about this product, I'd be hearing about it and I'm not. Yeah, and it was a no. And I remember just like walking out to the elevator and it was a packed elevator. And I was, I was trying not to cry. I remember tears like at the edge of my lashes and I was trying to cry my lashes off. And I said, I was like, I can't cry. I'm a CEO, these are all Sephora people, I'm like, they can't see me cry.

• 25:06Jamie Kern Lima?

  And I was like trying to hold it all together and we got to the bottom lobby. And I walked straight out and right around the corner on Market Street and up against this brick wall. And I just like started sobbing because I was like, how am I going to call Paul, my husband, and tell him it's a no? And I don't know how we're going to make it. And there were so many of those.

• 25:26Speaker 05

  Oh, Jamie. As you're talking about all these no's, for me, what was I doing before I was acting? Oh, my gosh, oh, please. I heard no all the time, especially because I wasn't cookie cutter for a specific type. And at the start of my auditioning career. You were either the black girl, or the white girl, or the Latina girl. Everything was typecast, so being mixed, I could get into a lot of rooms. That meant, as a numbers game, I heard no even more.

• 25:53Jamie Kern Lima?

  Yeah, I remember a no from QVC, where I finally, I'd sent them so many samples for years. I finally got the head guy, a guy named Alan Burke, and he-

• 26:04Speaker 05

  I love this story.

• 26:05Jamie Kern Lima?

  Oh my gosh, so he's responsible for building the multi-billionaire beauty business at QVC. And imagine sending hundreds of samples for years, and either getting no's or never hearing. I finally got word, he wanted to have a call. I was like, oh my gosh, if Alan Burke wants to get, like, this is huge if he's gonna give me-

• 26:24Speaker 05

  Finally, finally.

• 26:26Jamie Kern Lima?

  And I was like pacing around my office, which was our living room, and I was like getting ready for the call. I was like power posing, because Harvard had done the research that if you pose like superwoman, you're more competent. And I was like power posing, I was like pumping myself up, and I was like telling myself like, they'll be lucky to have us, and all these things. Anyways, he, that phone call, he was very kind, but he basically said, in these exact words, "We've received your samples, all of them, and I wanted to call you directly and let you know myself that I've met with our entire buying team, and it's unanimous that you are not the right fit for QVC or our customers."

• 27:12Speaker 05

  That's horrible.

• 27:13Jamie Kern Lima?

  Horrible.

• 27:13Speaker 05

  I love that he did it personally. It's not like, it's not like breaking up in a Post-it note.

• 27:17Jamie Kern Lima?

  Right.

• 27:18Speaker 05

  But, oh man, after three years-

• 27:21Jamie Kern Lima?

  My worst rejections were to come, but that was a pretty bad one.

• 27:25Speaker 05

  Especially after that grind, and also at this point, how much money do you have in the bank account?

• 27:29Jamie Kern Lima?

  Close to zero, yeah. We were basically getting one to two orders a day on our website, and barely keeping the lights on. And we couldn't afford marketing or advertising, so it was just word of mouth that people were even hearing about it. Everything was about, how do we stay alive? And I remember at the time, we got an inbound from a potential investor. And I was like, oh, my gosh. I started doing all my homework. I'm like, they've invested in all these companies that like, used to be very tiny. Now they're big names in grocery stores and big box retailers. I was like, oh, my gosh. Okay, I was freaking out. I told Paulo, my husband, I'm like, look, look at this email. And it was a big potential investor, so a big private equity company, very well known.

• 28:13Jamie Kern Lima?

  And they got in hold of our product and they wanted to have a meeting. Oh, my gosh. And so the thought of like, oh, my gosh, this investor is going to be my saving grace. Because if he invests, then A, we're not going to go bankrupt. B, like, maybe he can use all his connections to get us in these stores. And we took our first meeting and it was amazing. We did meeting after meeting after meeting. And we flew up for the final meeting where I presented like, the whole future product pipeline. And I thought this was going to be my saving grace. And I was so excited. And I'll never forget Paulo, my husband, was standing next to me, about three feet from me. And the head of the private equity firm was there. He was lovely and his whole team, who was great, they were all there.

• 28:56Jamie Kern Lima?

  At the very end of the meeting, he says to me, you know, congratulations. You should be so proud. Like, this is a really, really great product. But it's a no. We're going to pass on investing in it cosmetics. And I was like, I was so used to hearing no. But it felt like, you know, like a punch in the gut. Because I was like, I don't know how we're going to make it. And so I said, can you tell me why? What did he say? Well, I mean, feedback can be a gift. So I said, can you tell me why? And he got really quiet. And I'm standing here in person, right on like, two or three feet from him. And he got really, really, really quiet. And he says to me, do you want me to be really honest with you?

• 29:42Jamie Kern Lima?

  And I was like, yes, please. And he just paused. And I remember feeling like my heart beat in my ears for some reason. I was like, what, what could this be? And I remember his mouth started moving. And I remember looking at his mouth and his teeth for some reason. And he says to me, I just don't think women will buy makeup from someone who looks like you with your body and your weight.

• 30:10Jamie Kern Lima?

  And when he said those, first of all, I never even got angry or felt anger toward him. But when he said those words to me, it felt almost like a lifetime of body doubt and self doubt flooded my body all at once. So I almost felt like I was staring my own fear straight in the eye. But here's why I want to share this. When he said those words to me, I just don't think women will buy makeup from someone who looks like you with your body and your weight. I got this feeling and it was so strong. Megan, I can feel it right now. Like literally, it was so strong in my gut.

• 30:43Speaker 05

  Visceral.

• 30:44Jamie Kern Lima?

  Visceral, this feeling that said, he's wrong. Like, he's wrong.

• 30:48Speaker 05

  Oh, that's huge. And I think that's also a good reminder of in those moments where the environment, the pitch, the opportunity feels so much bigger than we are. The building itself, the enormous elevator doors. Don't try to book the part, just try to book the room. Meaning, there's always going to be a room full of people and especially in business as you're pitching, some of those people from Sephora will probably end up at Ulta and some of the Ulta people end up at a hedge fund and some of those private equity people end up at that VC company. And you might not be right in that exact moment for that part, for that pitch, if we're making the analogy. But one of those people in the room will likely remember you.

• 31:31Speaker 05

  And when your journey takes you somewhere else and your paths cross, you may have not booked that part, you may have not gotten that exact pitch, but you've booked something in that room so that they've remembered you, your essence, your product, what you can bring to the table. And to try to see those opportunities, even when there's a no.

• 31:50Jamie Kern Lima?

  Yeah.

• 31:51Speaker 05

  The no is a no for right now.

• 31:53Jamie Kern Lima?

  Yeah.

• 31:54Speaker 05

  Or it's a not yet.

• 31:56Jamie Kern Lima?

  Yes.

• 31:56Speaker 05

  But it could still be with one of those people who's present to him saying that to you.

• 32:00Jamie Kern Lima?

  Okay, I have goosebumps right now. Because this is, okay. After every rejection, even the most painful ones, even the guy that said like, no one's gonna buy makeup for someone who looks like you with your body and your weight. Even Alan Burke, the head of QVC, who said, "You're not the right fit for us or our customers." Even the woman at Sephora, right? Who said, "No one's talking about your product." After every single one, Megan, I would write them a letter, a thank you note, as if I'm 100% certain we're gonna be in their stores and it will be a yes, every time.

• 32:32Speaker 05

  Wow.

• 32:33Jamie Kern Lima?

  And then, over and over, let's say six months later, we get an article written about our products somewhere. I would then go email every single one of those people who said no and be like, "Great news! This product just got featured here and it's doing... And when we get in your stores one day, I can't wait for this because this is gonna change all your customers' lives. I'm so excited to partner." Da-da-da-da-da-da, as if for sure it's gonna happen. And I kept doing that over and over for years. They might have thought, who knows what they thought about me? But, but guess what?

• 33:00Speaker 05

  Oh, my gosh.

• 33:01Jamie Kern Lima?

  Every no turned into a yes. Every single no turned into a yes.

• 33:05Speaker 05

  This is, you know, some people will be super intentional about creating their vision board. Great. That is you putting your vision board in action. Every single time that you made a choice to send an email, to follow up, to continue believing and putting those beliefs, not just on a board, not just in your head, to putting them in words, in action, putting pen to paper as though it is true.

• 33:28Jamie Kern Lima?

  Yes.

• 33:29Speaker 05

  I think that's really powerful for people to see that it's not something that you just look at. It is putting the do's behind the says. You're saying it, but you're doing something actively to signal to the universe, or whatever it is that you believe in, this is in motion. Maybe not as fast as I'd like it to be, but this is coming. This is coming and I'm so excited. And then, perfect timing to fast forward to how you ended up on QVC.

• 33:58Jamie Kern Lima?

  Oh, my goodness.

• 34:03Speaker 05

  Just paint the picture for us of this epic QVC moment in 2010.

• 34:10Jamie Kern Lima?

  This is the wildest story and honestly, the biggest business lessons and life lessons I've ever learned. Because here's the deal, we're over three years in, okay? And imagine everyone, if you've gone through this before, or maybe you're just going through it with me right now. But we're three years into like, building this dream and on the verge of bankruptcy, everyone is saying no. And I was at this huge beauty expo in New York City called CEW, where there's 6,000 women walking the Javits Center. You get a three-foot table and you're there with all the biggest beauty companies in the world. And everyone's demonstrating their product launches. And the reason you do this is you're hoping that the 6,000 people walking,

• 34:53Jamie Kern Lima?

  that either there's retailers there that'll bring you into their stores, or there's press there that might cover your product, or that you get votes and you win one of the coveted CEW awards. So I'm there at a three-foot table at cosmetics. No one has ever heard of me. And I'm around all the biggest brands in the world. Long story short, I see QVC has this giant booth there. And I was like, oh! Now, Alan Burke had said, the head of QVC, Beauty, had said, "No, you're not the right fit for us or our customers", just a few months before. But I was there and I'm like, I've never met anyone in person at QVC. And so you're not allowed to leave your three-foot table.

• 35:35Jamie Kern Lima?

  And I could not afford to get kicked out, but I was like, I've got to do... Like, I kept praying about it and I felt in my gut, like, I've got to do this. And I kept leaving my table. And every time I go over toward their booth, their buyers were mobbed, like, just crowded with people. So I go back. I eventually go over and I get straight to a buyer. And I introduce myself to her and I said, "I'm Jamie Kern, Lima. I started a company called It Cosmetics." She's like, "Oh yeah, I have your samples." And I was like, "Oh, they're really good." And I remember, this is so gross, but this is Confessions of an Entrepreneur, of a Founder. Remember talking to her, trying to like pour everything I have into this. I remember sweat dripping down my legs because I was so nervous.

• 36:19Jamie Kern Lima?

  And anyways, at the very end, she gives me her card and she says, let's have a meeting at QVC. And I know, and I was like, and then I was like, wait, does she mean it? Like, if you've ever had anyone go DM me and then like I'm on my Instagram looking and there's no DM. I didn't know if she meant it, but she did. And we flew out to Pennsylvania. We had a meeting and we got our very first big yes. But huge, but what it meant was I got one shot. So everyone imagine this, QVC is live to 100 million homes. I got one shot in this 10 minute window to go on live and either hit their sales goal or not come back.

• 37:01Jamie Kern Lima?

  So I learned that I have to sell over 6,000 units of our product in a 10 minute window to hit their sales goal. Because remember on QVC, every minute of airtime, you're competing against the numbers Apple iPhone could do. Or, you know, any other big product. So you have to deliver these high numbers. So then I learned, yes.

• 37:23Speaker 05

  But wait, kids, there's more.

• 37:25Jamie Kern Lima?

  But wait, there's more. I then learned that it is a consignment offer. Okay, and what that meant was we somehow had to pay for over 6,000 units of product. And if it doesn't sell, I have to take it all back and we're not paid. So you should never say yes to that. You should never say yes to that.

• 37:53Speaker 05

  That is, if, I mean, if you were a betting woman and you're in Vegas or something, that the odds on that are so bad.

• 38:01Jamie Kern Lima?

  Yes.

• 38:02Speaker 05

  To say, but you, again, you were in such deep faith, you wanted it, you had the vision of being there on QVC. You have a 10 minute shot, you have 6,000 units of product that you have to go and pay for, invest in.

• 38:11Jamie Kern Lima?

  Yeah.

• 38:12Speaker 05

  Put that on a credit card and let's hope we can pay that off. And now you have 6,000 units of a product that you don't know if you can sell in 10 minutes.

• 38:19Jamie Kern Lima?

  Well, and here's what's wild, we couldn't. Even afford to put on a credit card. So we were like, how are we gonna do this? We went to 22 banks trying to get a loan, a SBA loan. They all said no, and they should have because we had no accounts receivable. We had the 23rd Bank, California Bank and Trust, gave us an SBA loan that covered the amount of this one big purchase order, and then a little bit more. And we decided to go all in. So I was like, I don't know how we're gonna make it if we don't. Oh, I have chills. And we used that little extra money. We hired third-party consultants, and they're amazing. They all said the same thing. They said, okay, if you want a shot at actually hitting these sales numbers

• 39:02Jamie Kern Lima?

  and making it on QVC, here's what you need to do. In your 10 minutes, you need to put this type of model demonstrating your product. And then, and they were telling me all the things to do, which was all like literally girls that looked like they were 12, all with the same skin tone and no skin challenges. And so I said to them, okay, here's the thing. Here's my authentic vision for the brand. What if I put a model in her 70s or 80s? And then I put someone who's dealing with under-eye circles and someone who's struggling with acne and hyperpigmentation? And what if I take my own makeup off on national TV? I show my bright red rosacea and I prove the product works? And they were mortified. And so I'll never forget this.

• 39:46Jamie Kern Lima?

  A week before my one big shot on QVC, we fly to Pennsylvania. I go and I sit in this rental car all alone in the QVC parking lot, like watching the front doors of the building, going the next time I go in that building, I'm gonna go on air. I'm either gonna leave bankrupt or I'm gonna leave with my entire life changed. And there is a moment in the car where I remember just like praying, crying. I remember I'd once seen an Oprah show like 20 years earlier where she talks about how she wanted the color purple so bad, the movie, and she wasn't getting it. And so she like ran around a track and started singing I Surrender All and asked God to take it from her because it felt too heavy, her obsession.

• 40:31Jamie Kern Lima?

  With wanting it, I was so stressed in the car. I literally was like, I'm gonna try that too. I started singing I Surrender All. I was like, God, this feels so heavy for me. And I was like trying to ask him to take it. Because here's the true confession. I was so tempted in that moment to try it their way. Because I was like, what if I do it and it works and I make money and I don't go bankrupt? Then I can try it my way. Like, I had all those thoughts. And it was this moment in the car that these words, like, they hit me. That, yes, you cannot fake authenticity. Customers are smart. And while authenticity alone does not automatically guarantee success, inauthenticity guarantees failure. Like, every time, over time, right?

• 41:14Speaker 05

  But you raise such a good point, because I think especially when when there are lots of opinions and you're grappling and you're trying to figure it out. It's like, when do you trust your gut or when do you trust the advice? And especially if you enlist someone to be an advisor. And at what point do you have to sit there? Get quiet with yourself and be able to confidently look at them and say, that may be what works, but that's not what's gonna work for me.

• 41:38Jamie Kern Lima?

  Yes, yes, that is it. That is it right there. Because I believe your intuition is more powerful than anyone else's advice, even your greatest mentor, right? And so that moment, so I'm sitting there in the rental car crying, trying all the things, singing, singing, being tempted to try it their way. And it was like, I remember it coming to me because I was imagining, who is that one person on the other end? I don't know why, but I kept imagining like a single mom in Nebraska, who was like folding laundry, way too busy to remember that she's so beautiful and that she matters. I would rather her look up and see me showing women that look like her and calling them beautiful and meaning it.

• 42:20Jamie Kern Lima?

  Even if she buys nothing, I knew in that moment, I'd rather stand for something than sell a whole ton of product and stand for nothing. I remember walking into the studio and there's all these cameras and it's you and the host. And then there's this giant clock on the ground and it was set at 10 minutes. And I was like, Okay, then Megan, then, literally, right before I go out, I learn, after all this, I learn, you're not even guaranteed your 10 minutes. Yep, if you, because they, they know by the second if you're hitting numbers. They know how many people are ordering on their phones, how many are ordering online, how many are calling in. So you might go live, and you're a minute or two in, you think like, oh, I've got eight minutes left.

• 43:04Jamie Kern Lima?

  If you're not hitting numbers, your clock jumps from eight down to one.

• 43:08Speaker 05

  Oh, my gosh.

• 43:10Jamie Kern Lima?

  And you know you're done.

• 43:11Speaker 05

  Oh, my gosh.

• 43:11Jamie Kern Lima?

  So I learned that, and I remember the moment that the big red on-air light came on, so we were live. I had been practicing this demonstration on my wrist, okay? The big part in the back of our wrist that bends and gets all these creases, and I would put our product, our concealer, and then the top two bestselling ones from department stores, and I would bend my hand back and forth, and theirs would start creasing and cracking, and ours wouldn't, which is a big deal. I had perfected this in my bathroom mirror, like, a million times. So I'm live, trying to do this demonstration, in the first minute of the show, my hand is shaking so much, because I'm so nervous. The host gra, I couldn't even finish the demonstration.

• 43:54Jamie Kern Lima?

  The host grabs my hand, puts it under the podium, and she's like, "Thank you, sugar", and she took over, and I remember the moment my bright red bare face before shot comes up on the screen to 100 million homes, and then I remember walking over to the models, like, every age, shape, size, skin tone, skin challenge, like, calling them beautiful, meaning it, and I remember we were a few minutes in, I didn't know how we were doing, but I knew I wasn't cut yet, so I was like, okay, this is good. And then we got, we got down, it was like the eight or nine minute mark, and I remember the host saying, "The deep shades almost gone, the tan shades almost sold out",

• 44:35Jamie Kern Lima?

  and literally, at the 10-minute mark, this giant "Sold Out" sign comes up across the screen, all six-plus-thousand units. I start crying on national television, and they cut from

• 44:49Jamie Kern Lima?

  And went to Dyson Vacuum or something. Paulo comes running through the double doors. And I'm just like thinking, and I remember looking at him and I'm like, "Real women have spoken." And I'm like sobbing. I thought he's gonna come over and give me the biggest hug ever. And he just looks at me and he puts his fists up in the air and he's like, "We're not gonna be robbed." And I'm like,

• 45:14Speaker 05

  Oh my gosh, what did you guys do that night to celebrate?

• 45:18Jamie Kern Lima?

  I was in such a daze. I don't even know if I was able yet to be in my body because it was years and hundreds and hundreds and hundreds of no's. I cried all my makeup off. I was just like, I felt like I was out of my body. And I remember that one airing turned into five that year and then 101 the next year. And then we did 250 live shows a year, year after year after year. And we built the biggest beauty brand in QVC's history.

• 45:49Speaker 05

  And sold for $1.2 billion cash. I mean, like, like just one legendary acquisition.

• 45:59Jamie Kern Lima?

  Yes. And you just reminded me too of after we launched on QVC, after we made it, after we started gaining traction, Alan Burke, remember the head guy that said, "You're not the right fit for QVC or our customers."

• 46:13Speaker 05

  Please stop sending us products.

• 46:14Jamie Kern Lima?

  Yes. Okay, so after we launched, he ends up retiring from QVC. He'd been there several decades. He retired from QVC and we hire him in a paid position on our advisory board. So the guy that rejected me is now working for me, right? And the days I was crying myself to sleep when he said, "You are not the right fit for QVC or our customers." No one can tell you you are not the right fit. And I just believe in divine timing. And the other thing I wanted to share quickly is, you know, after, when L'Oréal bought our company, right? They, they paid $1.2 billion cash. And because they're a public company, they had to report it and disclose the purchase price. The day-

• 46:59Jamie Kern Lima?

  The deal went through because it was on the homepage of the Law Street Journal, because it was everywhere. It was the first day I heard from that one investor, that potential investor who said, "Women won't buy makeup from someone who looks like you with your body and your weight." It had been six years and that was the first time I heard from him. And he, he said, "Congratulations on the L'Oréal deal. I was wrong."

• 47:23Speaker 05

  For me, I'm like, just vindication.

• 47:26Jamie Kern Lima?

  Right? Oh, my gosh. Meghan, had he believed in me six years earlier? I was so desperate. I had no money. I didn't know how we were gonna make it.

• 47:35Speaker 05

  Oh, you would have given so much equity away.

• 47:37Jamie Kern Lima?

  Yes, I would have given him probably the whole company for almost nothing, just hoping, can I stay alive? Because he didn't believe in me, we are still the largest shareholder. We sold our company. And by the way, when he said that, when he said, "Congratulations on the L'Oréal deal. I was wrong." I don't know if you remember in the movie Pretty Woman where she goes...

• 47:56Speaker 05

  Big mistake.

• 47:57Jamie Kern Lima?

  Right? That's what I wanted to say to him.

• 47:59Speaker 05

  Huge.

• 48:00Jamie Kern Lima?

  Yes, I was like, I want to say, "Big mistake. Huge."

• 48:03Speaker 05

  Right.

• 48:04Jamie Kern Lima?

  But I didn't. I kept it really classy. I wouldn't have wanted to be him. And I was like, "Thank you. Thank you so much."

• 48:10Speaker 05

  Thank you so much. From all of those no's, from everything that you went through, from just genuinely, deeply being in perseverance, to the point that we started with talking about this idea of planting a seed.

• 48:23Jamie Kern Lima?

  Yes.

• 48:24Speaker 05

  And I know in this conversation how many seeds you've planted for people, with how much you've been generous to share about what that feels like in the journey and on the journey that is taking you to this place where now, not just from what you can do as an entrepreneur, but what you've been able to do for women and for people to know their worth, to write these bestselling books that have changed people's lives. And that person that was there as a waitress at Denny's or as a news anchor on local news, that's that same person in there who wants to feel seen. And as a result of that, you've been able to create the most illustrious career where not just as a businesswoman, but as a person, you let so many people feel seen.

• 49:10Speaker 05

  And it just is the most beautiful gift that I think you've been able to give and to be so candid in your journey that makes the gift even more profound. So, thank you.

• 49:20Jamie Kern Lima?

  Oh, my gosh. Thank you.

• 49:26Speaker 05

  Next week, I'm talking to a founder who makes instant drinks that are not only healthy, oh, they're cool.

• 49:34Speaker 06

  People really want this, and this is a completely unrealistic ritual. So Raj, challenge me. If you can make the drinks we're serving in this bar that people are loving into a powder form, an instant drink, which is the least sexy product, most antiquated product of all time, let's put this out there in the world. Let's, let's build something.

• 49:52Speaker 05

  Can you guess who it is? See you then.

• 50:04Speaker 07

  Confessions of a Female Founder is a production of Lemonada Media. Created and hosted by Megan. Our producers are Catherine Barnes and Oja Lopez. Kristin Lepore is our senior supervising producer. Executive producers are Stephanie Littleswax, Jessica Cordova-Cramer, and Megan. Mix and sound design are by Johnny Vince Evans. Rachel Neal is our VP of New Content and Production, and Steve Nelson is our SVP of Weekly Content and Production. You can help others find our show by leaving us a rating and writing a review. There's more Confessions of a Female Founder with Lemonada Premium. Subscribers get exclusive access to bonus content when you subscribe in Apple Podcasts.

• 50:46Speaker 07

  You can also listen ad-free on Amazon Music with your Prime membership. Thanks so much for listening. We'll see you next week.

• 50:58Jamie Kern Lima?

  Remember, this episode's not just for you and me. Please share this with every single person that you know, because it can impact and change their life, too. And if you loved today's episode, please click the subscribe or follow button on the show on the app that you're listening to or watching it on. And if it added value to your life, if you could please give it a rating or five-star review, I'd be so grateful. And again, please share it with everyone you believe in. Post it and share it with other people online or in your community who just might need these words and tools and lessons in this episode today. You never know whose life you're meant to change today by sharing this episode. And thank you so much for joining me today. And before you go, I wanted to share some words with you that couldn't be more true.

• 51:44Jamie Kern Lima?

  You, right now, exactly as you are, are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams, and all the unconditional love in the world. And it is an honor to welcome you to each and every episode of The Jamie Kern Lima Show. Here, I hope you'll come as you are, heal where you need, blossom what you choose, journey toward your calling, and stay as long as you like, because you belong here. You are worthy. You are loved. You are love. And I love you. And I cannot wait to join you on the next episode of The Jamie Kern Lima Show.

• 52:25Jamie Kern Lima?

  In life, you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy: How to Believe You Are Enough and Transform Your Life for You. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life-changing results, like how to get unstuck from the things holding you back, build unshakable self-love, unlearn

• 53:06Jamie Kern Lima?

  the lies that lead to self-doubt, and embrace the truths that wake up worthiness. Overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them, and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self-doubt and unshakable self-worth. Get your copy of Worthy, plus some amazing thank you bonus gifts for you at worthybook.com, or the link in the show notes below.

• 53:46Jamie Kern Lima?

  Imagine what you'd do if you fully believed in you. It's time to find out with Worthy. Who you spend time around is so important as energy is contagious. And so is self-belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration, which is exactly why I've created my free weekly newsletter that's also a love letter to you, delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your One on One with Jamie weekly newsletter

• 54:30Jamie Kern Lima?

  and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy, and love, hitting your inbox, I'm your girl. Subscribe at jamiekernlima.com or in the link in the show notes. And please note, I'm not a licensed therapist and this podcast is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.