High Performance Habits for Guaranteed Growth w/ Brendon Burchard

“DID I LIVE?” “DID I LOVE?” “DID I MATTER?”Those are the questions BRENDON BURCHARD asked himself after surviving a horrific car accident when he was 19. He has spent the last 26 years searching for those ANSWERS. Those are also a few of the questions we’ll try to answer on this week’s show. Brendon’s been on before, and so many of you made it one of the most watched episodes ever that I knew it was only a matter of time before I had to have him back. Since the accident, Brendon has become a 3-time New York Times best-selling author and a thriving online teaching pioneer with videos that have racked up 400 MILLION VIEWS and earned hundreds of well-deserved accolades. To CHANGE means to GROW! In this episode we’re going to dive deep into the NATURE OF CHANGE and how factors like AMBITION, DESIRE, NECESSITY, and ESTEEM can drive YOU to change… or not. He reveals the single GREATEST integrated personal development environment I’ve ever seen…AND no conversation with Brendon would be complete unless we talk about HIGH PERFORMANCE HABITS and EFFORTS OF IMPACT. It’s GREAT WISDOM…simply great wisdom. Here’s a huge takeaway from this week’s episode. The QUALITY OF THE QUESTIONS we ask ourselves determines the quality of the LIFE we end up living. Start by seeking answers to the questions Brendon asks, and then KEEP ASKING other questions that matter most to you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:18Speaker 01

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 01

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a minute without parent.

• 1:36Ed Mylett?

  This is the Ed Mileage Show.

• 1:41Ed Mylett?

  All right, welcome back to the show, everybody. I have an icon here today. Maybe the most perfect time ever to have the perfect person at the perfect time. I have sitting across from me right now. And you know, when I got into personal development. Everywhere I would go, this man's name would come up. I'm sitting at a Dodger game with Larry King one night and I'm describing what he goes, you know, Brendon Burchard. Everywhere I would go and I thought when I heard your name, this dude must be in his sixties because he's a legend already. And then when I got to research you and get to know you, I'm like, my guy's even younger than I am. And then we did a podcast together, which just blew up and went all over the internet. And I'm like, I'm gonna have him back on again. So Brendon Burchard, welcome back to the show.

• 2:19Brendon Burchard?

  Ed Mylett, it's an honor, man. It really is an honor. It's been so great getting to know you and coming in today and seeing this all put together like this, like, alright Ed.

• 2:28Ed Mylett?

  It's pretty cool.

• 2:29Brendon Burchard?

  Yeah, it geeks me out.

• 2:30Ed Mylett?

  It's pretty cool. Our first show blew up so big and I have to tell you, getting to know you, and we've become really good friends lately. And you have a unique energy. And in fact, you have an energy of like nobody that I know. And I didn't know where it came from. And then recently, we were somewhere together and you told a story. And I think, you meet someone like you, you've affected millions and millions and millions of people for decades. You're also sort of a leader amongst the leaders in personal development. Other leaders look to you for advice and counsel and guidance often. I see many of them do it. And to think of where this actually started and where you were, I think will just give people unbelievable hope.

• 3:11Ed Mylett?

  And really some insight. So take us all the way back to where this journey started for you.

• 3:17Brendon Burchard?

  Yeah, well, in the personal development journey, it began because I needed a lot of development.

• 3:23Ed Mylett?

  So did I. I relate.

• 3:25Brendon Burchard?

  The story is, you know, I was a nineteen year old kid and I had fallen deeply in love with my high school sweetheart. And we thought we were gonna get married. And so she wanted to go to college and I just wanted to do landscaping. You know, I just wanted to work, you know, in my small little town in Montana that we were growing up in. I didn't have these big crazy ambitions to reach people and inspire people. I was just happy. I was, I've always been a very simple man, very simple. She wanted to go to college, okay, I'll go to college. So I hitched a U-Haul to the back of my nineteen eighty-eight Nissan Sentra. I welded it myself, put in, you know, those little six by nine U-Hauls. We put all our stuff in, we drove over the Continental Divide to University of Montana in Missoula.

• 4:07Brendon Burchard?

  Went to college together and in our first semester, she went outside the relationship and cheated.

• 4:16Brendon Burchard?

  And I don't know about you, but if you've ever had your whole identity tied up into a relationship and then that relationship falls apart, you fall apart. That's what happened. I didn't, I didn't have the emotional tools or maturity to deal with it. So I fell deeply into depression. My best friends, who were always fun guys, they couldn't get me out of bed. I didn't want to go to classes because I didn't know what I want to do. So I signed up for all the classes and she was there. So I stopped going to classes, which I guess is not abnormal for a college freshman, but.

• 4:52Ed Mylett?

  But not getting out of bed is not normal.

• 4:54Brendon Burchard?

  Not normal. Couldn't get, couldn't get out of bed. Just severely depressed. That eventually led into suicidal ideation and not just thinking about like planning it and writing letters. It was there. And then two things changed my life. One, I was always a bookish kid. I loved to read. And so I was still reading the school newspaper. And one day, my roommate was so worried about me, he'd bring me food and a newspaper. And I read the newspaper, I was slipping through it, and there was this big, beautiful ad. So reading, the impulse changed my life. But then there was this ad. And it was this big, you know, I still remember the ad. This ad that was a blue background, white sandy

• 5:39Brendon Burchard?

  beach, turquoise, perfect ocean, palm trees, and the best title in the world for a broken kid. At the top it said, escape. It said, summertime jobs for students in the Dominican Republic.

• 5:54Brendon Burchard?

  And I'm from Montana. I didn't know where that was.

• 5:55Ed Mylett?

  Right, right.

• 5:56Brendon Burchard?

  But I knew she wasn't there.

• 6:00Brendon Burchard?

  So I was like, I'm going. So a buddy of mine, we decided to go down. We work for an entrepreneur and we basically became glorified tour guides. One night, we hop into a car, my friend's driving. We go to, we turned back to where we were staying and we're flying down the road, you know, going 85 miles an hour on this long straightaway road they just paved. And we came upon a corner that in the US, they would have handled those big, you know, U-turn shaped arrows, watch out, slow down, sharp corner ahead, 15 miles an hour. But we came upon that corner and didn't see it. No sign. So my friend who was driving grabbed the wheel. Brendan, hold on. And just cranks on this wheel to navigate the turn, but it's too late, we're going too

• 6:42Brendon Burchard?

  fast. So this car starts sliding sideways, I brace like this, and over the next couple moments, it really shifted everything. That corner became the turning point in my life. Literally. Literally. Because you know, when you brace like that, and it's the end of your life, if you have a moment of cognition, you think about, am I ready to die? You know, these questions or this feeling, this impulse goes through, and I don't know what it was for me, but it's like, later on, I debrief, it's like questions, it's like, that first feeling was like, if you're crashing a death doorway, you want to know, did I live? Wow. If this is it, did I live my life? Did I live, you know, joyously, authentically, happily, engaged, appreciative, grateful, connected, and you want to know, did you

• 7:27Brendon Burchard?

  live your life? Well, I hadn't been living my life, I'd been thinking about taking my life. So I didn't like the answer to that. And the car starts going sideways off the side of the road, smashes in this little retainer wall, it was like these bricks and this rocks that they use for irrigation ditch for nearby sugarcane field. Hit that, pops the car up there, I smack my head on the side of the door, and I started seeing all these images, and like these scenes of life. Of your life? Of my life. Yeah, and it wasn't, what's the fancy word? It wasn't omniscient, like, I see little Brendan going along, getting a little bigger and bigger and bigger. Instead, it was like, from my own vantage point, from first person. So I would see, you know, at

• 8:12Brendon Burchard?

  my birthday party, there was my friends in front of me, my cake, and my mom, you know, singing the goofy song she sings on my birthdays. And I'd look over, and I could see my sister on the swing set next to me in the backyard. And literally, I could see her and feel the swing set, and we'd be like, ker clunk, ker clunk, because my dad had made the backyard swing set, and the one pole was always coming. There's always one pole, right? There always is. I had that too.

• 8:43Brendon Burchard?

  So I could feel that and sense that and the emotion was there.

• 8:47Brendon Burchard?

  And so what I saw was all these scenes in my life when I was surrounded by people I loved.

• 8:53Brendon Burchard?

  And those scenes that you see make you wonder, did I love?

• 8:58Brendon Burchard?

  Did I really love and connect with people? Because you do wonder who's going to miss you and who you're going to miss. I know it sounds funny to tell all the story of that, but you know, if you've ever been in an accident, you know this is all happening in slow motion. Right, this felt so real and so slow motion. Well, the car hits the ground, rolls several times, I'm knocked completely out. When I come to, my friend who's driving is screaming, get out of the car, get out of the car, get out of the car. And I look over and he's got this huge chunk of his head open. Just like blood all over, his eyes are wild like an animal, get out, get out, get out, get out Brendan. So he gets out, I don't know if the car's on fire, I don't know what's going on. I try to get out, but the car smashed on top of me. So all I got is the kind of parts of the windshield in front of me, this little opening.

• 9:41Brendon Burchard?

  So I smashed through that and I stand up on the hood of this car. And it's the first time I kind of looked down at my body and there's just blood everywhere. He's screaming something at the side of the car and I'm just, you know, I'm in that shock moment. And that terror moment, I look down and I see the blood going off of my toes onto the hood of this car. And I'm terrified. I'm just terrified, I think I'm going to die.

• 10:10Brendon Burchard?

  And I see the blood going off the hood of the car and I can't even hear him anymore. I'm just in this weird space. And I look down and I see this reflection in the blood going off the hood of the car. And it makes me look up and there's this bright, big, beautiful moon that night.

• 10:29Brendon Burchard?

  And it was magic.

• 10:32Brendon Burchard?

  From this moment of fear to looking up and connecting, and for me it was connecting to God. It was just this, this moment where I felt peace. I felt like I was going to be okay.

• 10:47Brendon Burchard?

  I felt like I knew I was gonna be okay. Um, I later on called it life's golden ticket because I felt like the big guy upstairs. You know, saw this kid wondering if he lived and loved and mattered. Because when I looked down at that, all that blood, I just thought, did I even matter? Is, you know, if this is it? And I felt like the big guy was like, hey, you're still alive, you can still love, you can still matter. But now, kid, now you know, the clock is ticking.

• 11:14Brendon Burchard?

  And that was it. That was like, whoa.

• 11:18Brendon Burchard?

  This is a second chance.

• 11:21Brendon Burchard?

  I, I gotta change. I gotta. I just, I just, it just, sometimes some people to change, you know, they, they need a smack in the head. That was me. I need to smack that. I don't want to ruin the story, but I lived.

• 11:34Brendon Burchard?

  My Kevin, my friend, he lived.

• 11:37Brendon Burchard?

  You know, it was a terrifying experience for both of us. We got out of the country. We ended up getting back home. But when I got back home, everything was different because now I knew life. I got it. At the end of our lives, we're gonna ask, did I live? Did I love? And did I matter? And maybe some people ask other questions. You still might ask, was I a good father? Was I a good servant? Was I a good leader? Was a good son? Was I, you know, you can ask all these other questions.

• 12:04Ed Mylett?

  I kind of feel like that fits under those categories, though. That fit under love as a good father, right?

• 12:08Brendon Burchard?

  Yeah.

• 12:08Ed Mylett?

  I think you, I think you sum it up with those three pretty well, brother.

• 12:11Brendon Burchard?

  Yeah. So we're 26 years from that night. And, uh, every night I go to bed and I ask, did I live today? Did I love today? Did I matter today? It's not like every night I'm like, yes, I'm, you know, yes, I did. But the nights I can say yes to the most of those questions, the nights I sleep the best. And those formed by accident, which I didn't know at the time, a very intentional life.

• 12:34Ed Mylett?

  Yeah.

• 12:34Brendon Burchard?

  Like people, so you were talking about my energy. It's like, it's because each day I'm gonna live. Like, I am going to have more fun in most of my days than most people.

• 12:42Ed Mylett?

  You do.

• 12:42Brendon Burchard?

  Even though I go through the same thing.

• 12:43Ed Mylett?

  You do.

• 12:44Brendon Burchard?

  Like, we were talking, yesterday I was on like seven Zooms. Right? But I had a blast on those Zooms.

• 12:50Ed Mylett?

  Yeah.

• 12:51Brendon Burchard?

  You know, uh, today I was driving over in the, in the Uber ride over here. I had a blast with the driver. The, the, the producer lady who walked me in here, her and I were having, we were just laughing out front. Like, I'm just gonna have fun.

• 13:01Ed Mylett?

  Yeah.

• 13:02Brendon Burchard?

  And, uh, that's from that, did I live? Cause I want to live joyously and in the moment and be present. And I love people, which you know, like, I think that's one thing.

• 13:09Ed Mylett?

  For sure. That's evident.

• 13:10Brendon Burchard?

  Has always connected us.

• 13:12Ed Mylett?

  And you definitely matter.

• 13:13Brendon Burchard?

  Thank you.

• 13:14Ed Mylett?

  You definitely matter. You matter to me. I'm just, I, it's the second time I've heard parts of that and it just gets me.

• 13:20Ed Mylett?

  I have to tell you that there is something special about you. I just, I want everyone to listen to that story. Obviously it's a dramatic story and it's an emotional story. But I want you to think for a second through Brendan, the possibilities of life. That he goes from, you know, basically writing letters to end his own life. To then on this trip and on the hood of that car, looking up at the moon. And then from that moment of his life, just those two things alone to go, I want to die, I want to die. I want to live, I want to live, right? Just that, to then actually then living from the hood of that car. That night.

• 13:52Brendon Burchard?

  Yeah.

• 13:52Ed Mylett?

  To the millions and millions of people you've reached. And each one of them is an individual soul. So not everyone listens is going to reach 50 million people, or whatever the number is you've reached. But they might reach three or one, or they may reach someone who reaches 50 million people. And the possibilities of life. You embody to me, that story embodies like, you can go from that, the, you're almost gonna die. Uh, bleeding, watching your own blood on the hood of a car. Going around that corner. To not knowing around that corner is a totally different life for you. It's just. It's such a, it's amazing you end up in this space and that incident is the perfect metaphor. For change in life.

• 14:37Ed Mylett?

  Now let me ask you this, here's a tough one. People listening to this. Say to themselves, I want to change too. But I would prefer. Not to get rattled around in a car and have to get near death to do it. And you said a minute ago, I want to pick that apart a little bit because some people do need a dramatic moment. But if someone's listening, how does, this is such a broad based question, but it's, we've got two pretty good guys at it sitting here. We might as well work on it together, right? How does one begin to change? What is the catalyst for that? Well, how does one, in your opinion, begin to change?

• 15:09Brendon Burchard?

  Well, you know, in the old, the old books of personal development always answered that by it's either inspiration or desperation. Which we know, I'm a, I'm a little more, I guess, framework driven than that.

• 15:19Ed Mylett?

  Yeah.

• 15:19Brendon Burchard?

  I think that at some point, all change, it's inspired by ambition.

• 15:25Brendon Burchard?

  Which is funny because people today think ambition is a bad thing.

• 15:28Ed Mylett?

  Yeah.

• 15:28Brendon Burchard?

  But ambition, whether you call it desire or drive, or you feel like you must, or in psychology, we call it psychological necessity. Like, I feel like it's necessary. Like, it's necessary now. There's, there's no choice, there's no going back, there was a threshold, there's something. Not everyone needs a car accident because you know how many people I've told that story to? You know, millions of people in person, live on stadiums and arenas, or, you know, 500 million people on video views now. You know, it's, it's, um, a lot of people say, I was in a car accident too. You know, my car accident was even more dramatic than yours. You know, because they lost a limb, or they were disabled, or, but I didn't change.

• 16:05Ed Mylett?

  Yes.

• 16:06Brendon Burchard?

  I didn't change, Brendan, why? And ultimately comes back to psychological necessity. And we can think about it a couple of different layers. One layer is that you're, you are the way that you are because of what we all call the comfort zone, right? There's, there's comfort in who we are, how we be, how we behave, I should say. You know, our, our natural strengths, talents, abilities, just who you are. Already, that's just your comfort zone, that's how you are. But what happens for other people, there's a layer above that and they shift because now there's a demand zone.

• 16:37Brendon Burchard?

  Circumstances demand you change.

• 16:39Ed Mylett?

  Yeah.

• 16:41Brendon Burchard?

  Your dreams demand that you change. Something external demands that you change. Or you place the demand on your own shoulders. Because you want a different kind of life. Most people are scared to demand anything from themselves.

• 16:52Ed Mylett?

  Yeah.

• 16:52Brendon Burchard?

  And most people, when a demand hits them, it feels like an obligation. And they fight it, they resist it. I don't want that. You know, you're at work. Don't give me more stuff to do. How dare my manager ask me more? You know, they fight. As soon as a demand approaches them, it's a threat. Other people teach themselves because they're into growth. A demand approaches them? That's, that's challenge. That's character development. Let me see if I can rise to that. So they, the approach to demand. And how we view that as a threat or as a challenge is a fundamental mindset or choice of attitude. And then above that, there's another layer, which is why don't people change? And which you, oh my gosh, you're, every episode you do, I feel like there's a masterclass on that. And that's the, what we call the esteem zone.

• 17:38Ed Mylett?

  Okay.

• 17:38Brendon Burchard?

  Esteem zone. A lot of people have, you know, comforts and abilities, they could be remarkable. They have natural talents. Other people have lots of demands on top of them. They still don't change. Why? Esteem.

• 17:50Ed Mylett?

  Yeah.

• 17:51Brendon Burchard?

  How they view themselves, value themselves, express themselves, relate themselves to the world. They, even though they have so much opportunity or so many natural talents, because how many gifted people do we know who never potentialize that gift?

• 18:07Ed Mylett?

  So many.

• 18:08Brendon Burchard?

  Because their esteem, their value of themselves, their view of themselves, their belief in their ability to figure things out is so low.

• 18:17Brendon Burchard?

  That it doesn't matter. You could give them the greatest challenges, resources, tools, support. But no one ever cared for them. And they never taught themselves to care for themselves.

• 18:26Ed Mylett?

  There you go.

• 18:27Brendon Burchard?

  So how can they change?

• 18:28Ed Mylett?

  Care for themselves. Can I add to that?

• 18:30Brendon Burchard?

  Yeah.

• 18:31Ed Mylett?

  I think about your story and I think of two things. I think of number one, the meaning you took from it. It's not the events of our lives that define us. It's the meaning we take from the events. So you could have taken from that event, my gosh, thanks God. You have my girlfriend cheat on me that I went away to college with. Now I try to get a break and my car crashes and you almost kill me. I'm doomed. I'm doomed. I never thought about it. I never thought about it. Of course it didn't. And that's why your life is what it is, Brendan. Many people would have taken that event and said, here we go again. I'm doomed. Bad things happened to me. Over and over again, tragedy, my relationship crashes. Now my car crashes. Now my spirits crashed. You didn't do that. What happened was is you took a meaning from it that it was a golden ticket. You even have a term for it, which is a beautiful term, which by the way, has resonated with me.

• 19:16Ed Mylett?

  And the way you got that golden ticket, the way you took that meaning was the questions you asked yourself. So the quality of our life is oftentimes the quality of the questions. You asked yourself standing there, did I love? Did I live? Do I matter? Did I matter? Those are powerful questions that shaped what it meant for you and shaped what your life meant for you. And so I think both things are true. What you said is a hundred percent true. And for people listening to this, if you want to change your life, you have to change what things mean in your life. Most importantly is the esteem thing. Change who and what you mean. Start to ask different questions about yourself and you'll get different answers. People say, I gotta change the way I think. Okay, what is thinking?

• 20:01Ed Mylett?

  Thinking is the process of asking and answering questions to yourself. That's what a thought is. And so if you can change the question, you can change the answer, you change the meaning. You have a chance to change your life. And I feel like the powerful part of that story is, did I live? Did I love? Did I matter? Since you said that to me a long time ago, I ask myself that often and it guides me. And so I think if you're sitting here going, what are the questions? What am I great at? What are my dreams? Right? These are the, what are my talents? What are my proclivities? What do I enjoy doing? What emotions do I want to have? What do I deserve to have in my life? And I think if you begin to change those questions and ask them enough times, because the story you tell yourself currently, you've just told it a lot of times.

• 20:47Ed Mylett?

  Yes. You've asked the questions a lot of times, so it's become your narrative. You've built neural pathways, literally in your mind, that you've deluded yourself into believing this is who you are. But the truth is, there's been many versions of you. I'm looking at you. There was this version of you that was the in love, young, college guy who wanted to be a landscaper. Yeah. Then he goes to college. Then he's the depressed you. Then he's the car accident you. Then he's the live love matter you. Then you became this unbelievable speaker you. Then you became the personal development you and the coach you. And then the coach to the coaches you. And now I look at you, and now you're like this software, business mogul pioneer guy. But, and I think one of the things in this world today is people need more tools. They need more resources.

• 21:32Ed Mylett?

  I think winning, and I've argued with this, even Tony Robbins and I have argued about this, but I think winning is as much environmental as it is mental. And Tony would say, no, you can overcome your environment. Absolutely 100% true. But if you can create a great environment around you, then you're, that you're more likely to succeed. Sure, people have overcome their environments. I did as a child. You've overcome different environments. But the fastest way to win is to be in an environment of winning. Take an average player, add them to a perennial team like the Lakers or the Yankees. They just play different with that uniform on, a good clubhouse versus a bad clubhouse. And you've created something that you're, I want to know why you did it number one, because now you're business mogul Brendan. Right? Software mogul Brendan.

• 22:14Ed Mylett?

  But he's got something called Growth Day, guys, that I'm going to let him describe to you, which is the single greatest personal development environment I have ever seen in my life. For someone to create change in their, their emotions, their body, their business.

• 22:30Ed Mylett?

  Their mindset, their relationships, you name it. You've created Growth Day. What made you do Growth Day? And this is like the next version of you, I suppose, right?

• 22:40Brendon Burchard?

  Yeah, another version of me because, you know, even in our own lives, we have different versions of ourselves. You know, I'm the dorky Montana kid at the dinner table, having a glass of wine with you. And then, you know, we can go out and coach Olympians.

• 22:53Ed Mylett?

  Right.

• 22:53Brendon Burchard?

  And then we can come and have a podcast, you know?

• 22:55Ed Mylett?

  Right.

• 22:55Brendon Burchard?

  We all have different sides of our expressions, but you know what happened with Growth Day? Was for 15 years, I just built my brand. You know, six books, 20 online courses, you know, hundreds of millions of video views and downloads. And mostly all our seminars and conferences. So those were all going great. And then the pandemic hits. And two things happened in the pandemic. The first thing that happens is we have to stop all of our seminars. And there was an environment, as you were talking about at our seminar, it was so magical. And all of our, you know, thousands and thousands of customers and attendees that we, they're just like, oh, we got, oh my, no, we love that. We got to see these amazing motivational speakers. We could have this experience.

• 23:38Brendon Burchard?

  And where's that, all that gonna happen now that we're locked in our houses? Second was, I was part of Kajabi. That story of being the first, you know, investor and primary driver of their customers. We had a $2 billion valuation during the pandemic. And I saw the value of software and how it could scale and be valued and reach people. Being part of that journey for a decade. And I thought, okay, we can't do conferences anymore. I gotta serve people. We gotta bring them these voices. I also had had this thing called the High Performance Planner, which was a way of organizing your day. Everyone was saying, put that in an app. I had my courses all over here. I had courses with Oprah Winfrey Network over here. I had courses on this platform or that. It's put it all in one place. I had this live broadcasting technology. Oh, couldn't we?

• 24:23Brendon Burchard?

  Everyone wanted all of their personal development in a place.

• 24:25Ed Mylett?

  Yes.

• 24:26Brendon Burchard?

  They wanted a home for it. So Denise and I, my wife, we were out walking one day. And we're walking literally under a palm tree, funny story. And this idea comes to me like, why is everyone suffering so bad right now during this pandemic? And I said, you know, because they've lost that access to, you know, that sense of advancement or progress or growth. What people need more of right now is they need more days of growth. They need more Growth Days. And I said it, people need more growth days. You want to change your life, you need more days of growth. People need more growth days. It came out my mouth, I'm like, and literally in a flash of, like instantly, I knew what it was. I was like, that's it. We're going to create a software. It's growth day. All of your personal development.

• 25:08Brendon Burchard?

  So your mindset journaling, your habit tracking, your goal setting and planning, your inspiration from the live teachers, from the biggest motivational teachers in the world, teaching in their life, to the best courses in personal development that we've acquired, taught, produced, to the greatest community of people. And you have 300,000 achievers from around the world in there now, who love making self-improvement a way of life. And what I realized was, maybe because we were also displaced in some ways, even though we were at home during the pandemic. I thought, we need a home for personal development.

• 25:43Ed Mylett?

  Yep.

• 25:44Brendon Burchard?

  Where do you, where, like all of us who listen to shows like this, where do we go?

• 25:48Ed Mylett?

  Yep.

• 25:48Brendon Burchard?

  We go to this podcaster, that thought leader. We have these tools over here, our journal over there. It's, no one's ever integrated and put it in one place.

• 25:55Ed Mylett?

  Yep.

• 25:56Brendon Burchard?

  Where you could track your notes, track your habits, learn from the best, all in one place. So that was the genesis of starting it. And I didn't know it'd grow so fast.

• 26:06Ed Mylett?

  Yep.

• 26:06Brendon Burchard?

  We launched on Independence Day last year. Independence Day, July 4th, 2021, we launched it.

• 26:12Ed Mylett?

  Yeah, I think it supersedes the, I mean, we both know that it does because one thing, the events are great. I do them, you do them, everyone should be participating in them. But then you do leave and you got to go back to the environment you left from.

• 26:25Brendon Burchard?

  Yes.

• 26:25Ed Mylett?

  What I love about Growth Day now is that the environment is with you all the time. The tools, the journaling, the day timer, the information, the inspiration, the topic-specific content that's in there. And it's cool. In fact, I like it so much, everybody, just so you know, I'm dropping content in there. And Brendan's dropping content in there. And so I just think this is revolutionary.

• 26:45Brendon Burchard?

  Thank you.

• 26:47Ed Mylett?

  I think it's going to change the planet. It's going to change the planet because now there's a place you go and you tap in and you go, I can grow. Whatever the area is I need today, this month, this week, there's someone in there that's the best in the world that can help me. It's like nothing. It's nominal cost. It's almost completely inexpensive. So they go, they can download the Growth Day app, correct?

• 27:08Brendon Burchard?

  Yep. They can do it on their phone or they go to growthday.com, take a free trial and, and test it out, see it. One of the things I do in there is I do a daily exclusive life coaching audio.

• 27:17Ed Mylett?

  It's crazy.

• 27:17Brendon Burchard?

  So, and it expires every night at midnight. So people come in every day. It's like sticky. They come in, I gotta get that message about improving life, but then they can use all of their, their tools in there and then learn from everybody in there. And we've been blessed with, you know, the biggest names in the industry coming in there, teaching live because they believe in the mission. Like you said, you know, I believe we can change the world because of this, because when we change ourselves, and we have a system for that. Most people don't have a system for self-improvement.

• 27:43Ed Mylett?

  Mm-hmm.

• 27:44Brendon Burchard?

  Right? They got a morning routine. They kinda cobbled together. They got a couple of books over there. They kinda read, haven't quite read. They've got 80 downloads. They haven't quite listened to them. And if you don't have a system prompting you, you know, helping you grow, tracking that progress, we just, you don't measure it, you can't improve it. And if you're not doing something consistently, it's hard to actually grow. So we've built a software that just helps you do that. It prompts you, inspires you. Most people don't journal because they don't know what to journal about. So we partnered with UPenn's Positive Psychology Department and some of their, you know, graduate students and PhDs to create all these research-backed journaling prompts. You know what to write about? Don't worry. Just press the morning mindset prompt. It pre-loads it.

• 28:26Ed Mylett?

  Yeah.

• 28:27Brendon Burchard?

  Press the monthly, you got a review last month? Press monthly review. The AI generates all these things for you to journal about. So it's smart and you don't have to know what to do. Just literally log in and we'll help you.

• 28:43Ed Mylett?

  I want to always support and endorse things that can change people's lives. And I know this does. I just know that it does. So go to growthday.com, go download the Growth Day app. You'll be glad that you did. You have my recommendation on it. I'm going to be in there as well. And I'm grateful you had the vision to do it because here's why. What are the commitments you have to make to change your life? Okay, you have two of the, you know, best people in the world here that you're listening to today at this. And I thought about this lately because you become very wealthy guy. Your exit from that Kajabi deal wasn't bad. Plus you've made millions and millions of dollars in your life. You know, I haven't needed to work for money now in 20 years, yet I still have crazy schedules and 18 hour days and all these other things. And I think I figured out what it is that you and I have in common.

• 29:24Ed Mylett?

  And that is that I was never about a particular place for me to get, even though I dreamed of different places. So I had places I wanted to get. I wanted to save my first hundred thousand dollars, you know, and I wanted to make my first million in a year or make a million dollars or pay off a house free and clear or retire my mom and dad. I had places I wanted to get to.

• 29:43Brendon Burchard?

  Yes.

• 29:44Ed Mylett?

  But unlike most people, those were just like leading indicators that I was doing the right things. They weren't final destinations.

• 29:52Brendon Burchard?

  Right.

• 29:52Ed Mylett?

  And I think too often in people's lives, these places they get, they're like, I make, and then they cool it. And that they, it was a final destination for them. And recently I was talking to a friend of mine and I said, I think I know what it is. And I said, now I'm going to start talking about it more. And it's this, it's that I'm addicted, obsessed with the expansion of my being. With the growth of my being, of me as a man, of my emotions, of my capacity, of my memories, of my ability to contribute and support people. The amount of fun I can have, the expansion of me.

• 30:26Brendon Burchard?

  Yes, I love that word expansion.

• 30:28Ed Mylett?

  Yeah, and I, I, I really feel like the commitment I would love for all of you to make that are driving right now or running on the treadmill. And by the way, you're kind of doing it a little bit already just by being here, right? Is that the rest of your life is the expansion of you, the expansion of you as a being, as a man or a woman. Aren't you, don't you feel that way? That's gotta be what your jam is. Why else are you sitting here?

• 30:49Brendon Burchard?

  That's it. Well, there's, there's two things there, I would say. Add one little element to it. That first, that is the greatest of human desires after safety and sustenance is growth. And because you give someone everything else, but then you take away growth, they're miserable. Right? Because look at what happened during the last couple of years when it wasn't expansion, it was constriction.

• 31:09Ed Mylett?

  Yes.

• 31:10Brendon Burchard?

  Stay in the house. Don't go out. Be scared. Constriction doesn't feel good. That's why the mental health, you know, dilemma went, you know, 10x in the last two, three years because people were constricted. People want to grow and expand. And so that freedom is a primary human drive.

• 31:28Ed Mylett?

  Yes.

• 31:29Brendon Burchard?

  That freedom to become more of who you really can be and do the things that bring us passion and joy and fulfillment. That expansion in that direction is necessary to the human spirit. So, and to me, that's back, coming back to my framework a little bit, that's the esteem zone. But there's one other element, because esteem zone, that's expanding our sense of being. That's growth. There's one little thing above that. And that's why some people never change is because we know some people, they expand their esteem, but they expand it only in the sense of ego or achievement.

• 32:02Ed Mylett?

  Contribution.

• 32:03Brendon Burchard?

  And service.

• 32:04Ed Mylett?

  Yeah.

• 32:05Brendon Burchard?

  Service. Like the people who keep going and, and driving and the, the vision gets bigger and bigger, not because it's the vision for their personal brand.

• 32:13Ed Mylett?

  No.

• 32:14Brendon Burchard?

  It's the vision of impact. It's the vision for people.

• 32:18Ed Mylett?

  Yes.

• 32:19Brendon Burchard?

  The vision for their team, the vision for their culture, the vision for the industry, the vision for the future, the vision for that underserved audience. It's service.

• 32:27Ed Mylett?

  Yeah, I'm glad you say it that way because I think I take that for, in my own life, that's sort of where I've been for the last 30 years. That's why I said, when I said the expansion of my being, my ability to give.

• 32:36Brendon Burchard?

  That's right.

• 32:36Ed Mylett?

  My ability to contribute. It's the only thing in my life that's never not felt great permanently. Meaning when I've got a jet or a house or money or whatever it is, it feels good for a while. And by the way, you should always have those things because they do create safety and you can, you know, you can make a difference for yourself. And by the way, if they're going to have nice things in the world, you ought to have them, if you can have them. But they, the, the staying power of how good it feels shrinks over time.

• 33:04Brendon Burchard?

  Yeah.

• 33:04Ed Mylett?

  And I think the more you get these things, the less cool they stay. The duration of time that they're cool shrinks too.

• 33:12Brendon Burchard?

  Yes.

• 33:12Ed Mylett?

  Like, the first time I did something really cool was like, man, that new car lasted a long time. Then the next one less, the next, and then eventually it's like, it was good for like four days.

• 33:19Brendon Burchard?

  Right. You got a car, you got a garage full of 20 of them. You're like, okay.

• 33:22Ed Mylett?

  It was good. But the, the serving another being.

• 33:25Brendon Burchard?

  Yeah.

• 33:25Ed Mylett?

  Helping another person, that has never gone away.

• 33:28Brendon Burchard?

  Right.

• 33:28Ed Mylett?

  It has never, ever shrunk.

• 33:31Brendon Burchard?

  The grace is that our heart of service cannot be satiated. And so for you and I, like, we were people of faith. We believe in God. It's like, well, you know, God's still expanding the universe.

• 33:42Ed Mylett?

  That's right.

• 33:43Brendon Burchard?

  And he could have stopped, you know, at planet number, you know, thousand. But no, it's like, still building galaxies and universes is still expanding out. Whether you believe in God or you just think that's just like some Big Bang amazingness, right? It's that.

• 33:59Ed Mylett?

  Either way, it's the way of the world.

• 34:00Brendon Burchard?

  You can be, I can, I can satiate you with a chocolate cake right now, right? You get done, you just, oh my God, too much chocolate cake, stop. Please, no more food.

• 34:08Ed Mylett?

  Yes.

• 34:09Brendon Burchard?

  But in serving others, that is, that's what makes us uniquely human.

• 34:15Brendon Burchard?

  That we cannot be satiated in our service.

• 34:18Ed Mylett?

  How do you think someone figures out how they best serve people? People listen, they go, that's theoretically awesome. How do I serve? I don't know what I, I ask you hard stuff because I think you're the most qualified. Like you and I in a room, we gotta ask the hard stuff of each other, right? Like, I think most people are like, yep, I got that. I want to do the growth thing. I got that. I got the whole, I should be serving people thing. Not sure exactly what my jam is in serving people.

• 34:41Brendon Burchard?

  Yes.

• 34:42Ed Mylett?

  I have my version of a weird pathway there and I'll give you mine, but give me yours first. How do I know how I best serve people?

• 34:48Brendon Burchard?

  Yeah.

• 34:48Ed Mylett?

  Tough question.

• 34:50Brendon Burchard?

  It is, if you try to answer it.

• 34:54Brendon Burchard?

  I don't try to answer it. I think it's destined. I think God has a plan. I think you have been uniquely equipped through your life's journey by the struggles, the difficulties, the heartbreaks, your parents, you know, the efforts, the goals, the dreams. Yeah, you manifested a lot, but you didn't know that person was going to show up in your seminar room that day. You didn't know that person was going to show up in your office that day. You didn't know that person who needed to hear this message right now heard that. You did not know that interaction of where your service would go would apply to that person. Like, I never knew that my story of a car accident would be in Ed Mylett's head one day.

• 35:35Brendon Burchard?

  So I believe what we do is we take our life's journey and what we're good at, and we try to apply that for some goodness, for some cause, for something that impacts people. And its ultimate impact, who it reaches, will change. So we all can point to parts in our life where we did something pivotal. Like, something happened and someone says, "Thank you for that." "That made a difference to me," and we go, "It did?

• 36:02Brendon Burchard?

  Really?" Like, I never knew I was gonna write a book. I would tell my stories to people and they're like, "You gotta write that down." I go, "I do?"

• 36:08Ed Mylett?

  Me too.

• 36:09Brendon Burchard?

  It's, yeah, right?

• 36:10Ed Mylett?

  Yes.

• 36:10Brendon Burchard?

  So it's like, "I never knew I'd do a podcast. You should do a podcast." And I'm like, "I should?" So I know some people, you and I both know people, they can architect it out from, you know, age seven.

• 36:20Ed Mylett?

  Yes.

• 36:20Brendon Burchard?

  All the way, they had that vision. They were gifted with that and everything else. The rest of us, and most people, they go through a little bit of a meandering journey in life, and they get feedback from others about how they've impacted them, or about what they like, or they have a passion, they hobby, and they put it out there, and it has resonance.

• 36:38Ed Mylett?

  Yeah.

• 36:39Brendon Burchard?

  And what we're really doing is we're following a resonance.

• 36:42Ed Mylett?

  I agree with that.

• 36:42Brendon Burchard?

  We all think we're following a plan that we've made. I actually think we're following resonance. We're following some feedback that the universe or God is giving us. And if we can listen and tune into that, and tap in, or meditate, or pray, and feel that guidance, I think that's when it's a different flow than when it's like, "I have to do these things." I just want to come back to what you were saying about the cars and everything else. Most people's first taste of success actually came from scenes of desire. I have a scene of being on that beach with my spouse, or I have a scene of that car, or I have this, they had a scene, and then they get to the scene, and they're, they realize, "I'm living the scene of my dream." But then at the end of the night, they gotta, okay, what's the next scene? So we have to keep manifesting these scenes, which are really goals.

• 37:27Brendon Burchard?

  We're manifesting these goals. But the journey and where that destination ends up, I think is that's a little more divine or guided, or if we just, you might call it feedback or resonance.

• 37:36Ed Mylett?

  Well, let's talk about some of that feedback, because we agree on that. Some of that feedback that I think you can get is actually, I'm gonna give you guys a little stimulus to maybe part of your path. I totally agree with that, by the way. I think part of that feedback is through admiration. Meaning, if you think about people that you admire in your life, oftentimes, there's something about them that intuitively you think similarly may exist in you. What I mean by that is like, one of the people that I admired most of my life was Dr. King. Now, Dr. King was not a perfect person in every single area of his life, but what he was, was incredibly inspiring and courageous and was also an orator.

• 38:19Ed Mylett?

  And so there were things that I admired about him that if I look back now that I delineate down that at the time, maybe I wouldn't have known, but those were things about me that I should be expressing. I admired my mother and her unbelievable ability to hold our family together during chaos and tragedy and stress. I just admired my mom. And in hindsight, there was a part of me that is wired to be able to be calm under duress and pressure. So it may not be the way they expressed it. Some of you, I admire Beyonce, but what do you admire about her? Her vocal ability? Is it there? Is it maybe the way she holds herself and her confidence level? There are things about people we admire that are well-known or that are in our personal

• 39:04Ed Mylett?

  lives that may be leaving you some clues as to things that you see yourself in them. I know that sounds crazy, because you're like, no, I would never be like Dr. King. I would never be like, I would never be like my mom. Not so fast. Maybe they're the ultimate expression of things that exist within you, and maybe that's part of that feedback.

• 39:20Brendon Burchard?

  Yes. Yeah, because you know, the standard answer in personal development is, oh, do what you're passionate about. But there's a ton of research out there saying people don't know what their passions are. So, you know, all the psychologists always say, well, follow your interests. What are you, what are you interested in? What are you fascinated by? What do you admire? And keep, like, keep researching, learning, following that, observing that, practicing that. And then that grows into a little bit more of a passion or a hobby, or maybe even a career. Then. One of those things usually sorts itself out over a period of time when you have success and feedback with it into almost an obsession.

• 39:55Ed Mylett?

  You're right.

• 39:56Brendon Burchard?

  Oh my God, I love doing this. And most people around you, they think that's crazy. Why are you putting all that time to it? And they think you're obsessed in a negative way, but you're actually in a healthy way, really focused and dedicated and you have devotion to that thing.

• 40:11Ed Mylett?

  Yeah.

• 40:12Brendon Burchard?

  And

• 40:12Ed Mylett?

  That's a great word.

• 40:14Brendon Burchard?

  I love that. Yeah, I have devotion to service.

• 40:16Ed Mylett?

  Yeah.

• 40:16Brendon Burchard?

  You know, you and I both, there's no, there's literally no earthly reason we have to do what we're doing right now. This is devotion to reaching people with positivity. This is devotion to reaching people so that maybe they do live and love and matter or feel that a little bit more. So we have devotion to our work and that work in terms of mission or purpose or career. But you don't start with that when you're 15. You know, usually you follow these interests. One of those interests or fascinations or admirations turns into something, maybe a career or maybe some success. And that now turns into a little bit more passion and then a little bit more obsession. And then it's just who you are, man.

• 40:51Ed Mylett?

  Yes.

• 40:52Brendon Burchard?

  And there was like, how'd you get there? And you're like, I don't, you know, I don't really know, but that's how it always happens.

• 40:57Ed Mylett?

  It's so true. And by the way, it's normal to feel unqualified. I was just, I want to share this with everyone knows, I always tell people like, I tell our audience all the time, like stuff really going on with me. And so about two weeks ago, the event you were at with me.

• 41:10Brendon Burchard?

  Yes.

• 41:11Ed Mylett?

  You came down and did me a tremendously huge favor. Did an unbelievable job. Dean Graziosi was supposed to be there and Lisa's about to give birth to their child. And so you go, I'll come in this place. And so you, you in the last minute stepped up in a way that was just in the

• 41:25Brendon Burchard?

  Well, the event you put on, so this, the context is this is people who supported Ed's book.

• 41:30Ed Mylett?

  My book in big ways.

• 41:31Brendon Burchard?

  He's rewarding them with this incredible event. That actually wasn't even supposed to be event. He put, he just decided, wait, they're coming out. We're going to put together this incredible room of teachers and then they're going to come to my house. Like you went all

• 41:44Ed Mylett?

  And it was just unreal. And everybody, everybody was unbelievable that day.

• 41:48Brendon Burchard?

  So fun.

• 41:48Ed Mylett?

  But you were up there and my jaw was just like, oh, oh my gosh, right? Like, cause I haven't had a chance to be in a room. You've seen me speak a bunch of times or a couple of times, but I haven't had a chance to just sit and be fed by you. And I was just blown away. So anyway, while we were at that event, I get a call to come out of the room and I'm like, I'm at my event and it's a very well-known person that's been on my show. And they go, no, you need to take my call right now. So I go out and what it was is I was being invited to, he goes, someone asked me for your phone number, but I want to make sure I have permission to give it and they want you to be on this particular board. And I'm like, I don't need another board. Like, yeah, you do. And they start naming to me the other people on the board. And I'm like, whoa, okay. What's the hook here?

• 42:29Ed Mylett?

  Right. Why would they want me immediately? Even at my age, why me? I'm not qualified. So anyway, the last few weeks I've gone through it. And then this morning I had the final call with them and I accepted the position. But at the end of the call, I said, can I now ask you guys a question? This is me. So this is normal, everybody. I go, why do you want me? How am I qualified to be doing this? And the truth of the matter is, I was qualifying myself all my life, what you just said. I was qualifying myself when my dad was drinking and he came home. I was qualifying myself when I was struggling as an entrepreneur. I was qualifying myself when I was coaching people. Qualifying myself when I'd drive home at the end of a night and think about quitting and want to quit so badly. I was qualifying myself when I was reading books on the beach when everyone

• 43:10Ed Mylett?

  else was drinking beers that day at the beach. So you just need to know you, you are qualifying yourself by living your life. And to have this thing in you that says, I'm gonna serve people. Who do I admire? What's the feedback I'm getting? And begin to just try more things, begin to do more things.

• 43:31Ed Mylett?

  That I kind of know where I'm going. I know what I want to do. I'm pretty damn focused. I got that obsession thing you're talking about. And you did high performance habits, which separates the really high performers from the ones that perform pretty well. Right? And so someone says, I want to be the damn best at whatever I'm doing. I'm opening a chain of dry cleaners. I'm training horses. I've got a, I'm gonna be the greatest mother in the history of the world. Whatever the thing is, what separates, I know there's a whole book that's been written on this, but give us a few things that people may not think about that separates people go that I am focused, I am on my mission. What could separate me? What are some of the things that I must be doing to be the best?

• 44:13Brendon Burchard?

  Yeah, first, always frame that as habits. It has to be habits. A lot of people think it's just mindset. Like mindset is a habit of thought. Right, it's like, well, it's how you deal with people. That's a habit of interaction. Like, so always just like realize it's it's a habitual pattern or practice that you're doing. But what separates people is not the habits that everyone wants to talk about in the popular literature or books. It's like, you know, these small habits or atomic habits or automatic habits or, you know, unconscious habits. Those are valuable. Those are very important. But high performance requires deliberate habits. A deliberate habit means you kind of have to force yourself to do it. It's not easy. It's not automatic. It's not tiny. It's like, you know, it's like that going the extra mile thing.

• 44:58Brendon Burchard?

  It's never going to be, you're never going to condition it to be automatic. La la la. It's like, no, it's it's the tough work of life to go to another level. You want to be at the top. It's really friggin hard. It's hard. You have to accept that. And so what we did is we studied, we said, what, what's, what is that difference maker? We spent a million dollars on research. Gosh. Like, the largest research study that's ever been done on high performers worldwide, 90 countries, 90 different countries that we surveyed the highest performers. These tend to be not the top 15%. They tend to be the top 5%. And the difference between the top 15 and the top 5% is this. It kind of falls in the definition of high performance. High performance means succeeding over the long term in any industry or endeavor or

• 45:39Brendon Burchard?

  whatever, while still maintaining positive well being and relationships. I want to hear about this. How do you, what high performers have answered is how do you succeed over the long term without wrecking your health, your mindset, your positivity and your relationships? We know lots of successful people, but they ruined all their relationships. We know successful people, they ruin their health. They're not high performers. They wouldn't qualify. So what do they do? It's different practices. We call them high performance habits. So you mentioned these people, they already have clarity. Clarity, developing clarity and constantly revisiting to become clear every day. What is my intention? What is my intention? What is my intention?

• 46:23Brendon Burchard?

  That revisit of clarity is supremely important to them. Revisiting it. Yes. Not, not setting a goal on January 1st and forgetting it. It's literally consistent. It's literally consistency in intention. Like, every day you hear about high performers, they look at their goals. Every day you set your intention. When I work with Oprah, she taught me, every meeting you have with Oprah, she starts with, what's our intention of this meeting?

• 46:50Brendon Burchard?

  Every meeting, because that's seeking clarity. So high performance is seek clarity more often. Second habit is generating energy. They generate the energy they want experience in life and they want other people to experience. They're not waiting for joy. They're not waiting for happiness, not waiting for positivity. They generate it. They are so much more conscientiously designing the energy around them. And you feel it, right? By the way, everyone should know this. It is, I would say, in the very top keynote speakers on earth today. Like what you can do on stage is unbelievable. It's not even, I mean, you're talking a handful of humans who can do this. Thank you.

• 47:33Brendon Burchard?

  And what you do is you generate and move the energy, the room way more consciously than the average speaker. The average speaker is kind of insecure a little bit. Doesn't mean you don't have insecurity doubts up there. What it means is he's moving the room. Like he's taking him on a wild ride. He's generating the energy. That's the difference between an underperforming speaker and a high performing speaker. Another piece is the productivity piece, which I know is so basic, but most people are so unbelievably not productive. Yes. I mean, it's stunning. It is stunning. The average person is losing an hour a day to Facebook or Instagram and then watching four hours of television. That's five hours a day of consumption.

• 48:16Brendon Burchard?

  If you can turn those five, let's take one, let's, let's say, no, no, we're talking high performance. If we can get you one hour a day back, one hour a day of focus back, that's 30 hours a month. Crazy. That 30 hours a month, that's seven hours a week, but that means you got an extra day. That's an extra eight hour workday that you got. That's an unfair advantage. So getting people their focus back in a world that has, you know, the highest paid engineers in the world paid to strip your attention away. So you consume versus create and be and live. That is a primary differentiator right now.

• 48:58Ed Mylett?

  How about stay on that a minute? I so agree with you and the more I've started to coach people and I actually get into their lives. How not only do they waste time, but how little time Brendan, this is huge for everyone. That they do on things every day that move the needle.

• 49:14Brendon Burchard?

  Yeah.

• 49:15Ed Mylett?

  Like move the needle in your company, move the needle in your relationship, move the needle in your body. It's like you're just doing little things all the, you gotta sometimes do stuff that moves it, right? Like I'll give you one small example, my relationship with my children.

• 49:30Ed Mylett?

  They're both away at college. I have great relationships with my kids, but they're both away at college and I'm busy and they're busy. And there are days where we just text.

• 49:38Brendon Burchard?

  Yeah.

• 49:39Ed Mylett?

  Their mom's on the phone with them all the time. And I thought, am I moving the needle in this, it's okay. I did what I'm supposed to do today. I'm communicating with my kids. I know that sounds very, you know, organized or methodical, but does that move, does Bella know I love her a lot more when she gets my text message? Does Max know I believe in him a lot more? What would move the needle? I gotta call them. Now this may sound silly to all of you, but I'm trying to, the most high performing thing I could do in my relationship with my children is to call them. In a lot of relationships, the text doesn't move the needle. The call moves the needle, the thing in your company that you're doing all these little, what's the thing that gets the big account?

• 50:20Ed Mylett?

  That moves the account that creates the most leverage that get, move the needle more often, right?

• 50:25Brendon Burchard?

  Another phrase of that is, another exact phrase of that is efforts of impact.

• 50:30Ed Mylett?

  Okay.

• 50:30Brendon Burchard?

  So in the research, high performers, this is, this is great for all those who are like, oh my God, Brendan. They gotta add, you're right. This is overwhelming. It's a lot of stuff to do. Oh my God. Well, the research showed in 90 countries around the world that high performers spend 60% of their week there. Efforts of impact.

• 50:48Ed Mylett?

  Bingo.

• 50:48Brendon Burchard?

  Needle moving things. So when you look at their calendar each day, it's not, are they a hundred percent high performing all day? Look, they gotta answer emails. They gotta reply to dumb DMs. They gotta take that stupid call once in a while. We think they're perfect. No, it's just 60% of their effort is directed to activities that actually make an impact. They gotta do 40% of administration or household work too. It's just that most of their effort, 60% is geared towards what moves that needle, gets that significant impact.

• 51:18Ed Mylett?

  What a powerful question to ask yourself if you're listening to this. In whatever area you pick, pick your area, your relationship, your company, your money, how much of your time is efforts of impact, moving the needle stuff? And if you just tweak that by 11%, 16%, how much different would your life be three years from now, one year from now? These are, this is why you listen to the show, everybody. It's like, I got something there. I'm not moving the needle often enough. I mean, your habits aren't efforts of impact. Your habits are like, I checked the box. I did the text. I did the email. I made the call. I made my contacts. I drank my protein. I had the water. You did the stuff, but how much of it moved it, right?

• 51:57Brendon Burchard?

  Yeah. It's so easy. So it's like, start with what I said first about that hour a day of distraction. And I always tell people, if I could get you, um, three more months of advancement this year, would that make a difference? They go, oh my God, yeah. Three more months. I go, great. That's an hour a day. Gosh. One hour a day, seven hours a week, right? Over the course of the month, that's 30 hours. That's basically a whole work week, really. And then apply that by 12 months. It's like, we just got you 12 work weeks back.

• 52:29Ed Mylett?

  That's so good.

• 52:30Brendon Burchard?

  For one hour a day. So we're not asking for a lot. And then the, the joy is, I thought it was the 80 20 Pareto principle. It's like, oh, like 80% of the time I gotta be, I'll be Superman. Now you don't even be Superman. 80%. Try 60.

• 52:44Ed Mylett?

  It's so good.

• 52:44Brendon Burchard?

  It's nice.

• 52:45Ed Mylett?

  The data shows you say.

• 52:46Brendon Burchard?

  The data shows this is a sixty forty. I was like, oh, that's a relief. You know, because I was wondering, all these other people, because you think all these successful people, they've got a million assistants running around doing everything and.

• 52:55Ed Mylett?

  You're right. I tell my kids all the time, I've told them since they were little. I said, when you grow up a little bit, you're going to find out. Everyone says winning is hard. Okay, I get all that. Well, I tell my kids all the time, the more, even once you get into college, you're going to figure out. You're not competing against that many people. You're really only in life competing against yourself, but you know what I mean when I say that. And now that they're there, and they're like, Dad, you're right. Like, some kids don't even go to class every day. Some kids don't study at all someday. I'm like, you're going to figure it out that it's a very small group of people that do things in their life that are efforts of impact on a very regular basis. Life, if you want to change your life right now, it is really possible. You could really do it.

• 53:31Brendon Burchard?

  Really possible.

• 53:31Ed Mylett?

  You really could do it. Is there anything else you want to add to it? Because I feel like I interrupted you on that. Is there any other area of high performance people? I know there's a bunch, but give us one more.

• 53:40Brendon Burchard?

  Practices of self-awareness. This is why everyone loves Growth Day, and I didn't know, I knew it would be powerful. I didn't know it would be this powerful at all. You know, we want to make the world's number one mindset journal. So that's in Growth Day. We want to make the world's number one habit tracker, so you can track your high-performance habits and other well-being and achievement habits in the app. And then it gives you recommendations. We built in the goal-setting tool with reminders, so you can remind yourself and push notifications to yourself to meditate, to work out, to flirt with your wife, you know, all this stuff. And those were just coming from the research and also high performers just telling us what they do. They journal, they meditate, they pray, they think. They're doing more practices of self-awareness.

• 54:23Ed Mylett?

  Very good.

• 54:24Brendon Burchard?

  To figure out themselves. You know, like, a lot of people go to the gym, but a high performer go to the gym, and you say, what are you thinking about at the gym? My man, I'm thinking about my goals. And I'm thinking about that deal. Man, I'm thinking about that date night with my wife this Friday. Oh, yeah.

• 54:41Ed Mylett?

  Right.

• 54:41Brendon Burchard?

  They're in a different, like, they're, they're using their time. You know, some people hate driving. They hate a car trip. Other people, they're like, oh, man, that's my lab. Put me in that car. I'm going to drive. I'm going to think about the next dream, the next vision, the next sale. There, I mean.

• 54:56Ed Mylett?

  I do.

• 54:57Brendon Burchard?

  Right?

• 54:57Ed Mylett?

  I love driving.

• 54:58Brendon Burchard?

  That's, that's practices of self-awareness. You are thinking, right? I think, therefore I am. You know.

• 55:06Ed Mylett?

  This is so good.

• 55:06Brendon Burchard?

  This, this, this, I, this time that they spend ruminating, thinking and visioning and brainstorming, it's significantly bigger than the average person. And so in growth, they've said, we're going to build the tools to enable that. And that became the most popular thing in there. I thought the most popular thing would be have, you know, we've got the biggest motivational speakers. These guys charge 50,000, $100,000 a speech. You know, Mel Robbins and Jenna Kutcher, lots of our friends in their teaching. And they're popular and people love that because we're live every week with them. But it's the tools. People love to think about their life and they love to track it and they love to look how to improve it. And that's the high performance edge. The ultimate performance edge isn't talent, right?

• 55:51Brendon Burchard?

  It's how much does that person think about improving that thing? It's the practices of growth, right? The great Olympians who you've worked with and I've worked with and the people who are, you know, the highest level CEOs, man, they're thinking.

• 56:03Ed Mylett?

  You're right.

• 56:04Brendon Burchard?

  They're, they're thinking and they're thinking about growth. They're thinking about success. They're thinking about impact instead of thinking about what she wore at that dinner last night. Did you see her on that internet? Did you see what he does? Do you hear what they're doing? Oh, those people over there and oh, the left and the right. There, there's a difference. Are you thinking growth or are you thinking gossip? We just changed your life.

• 56:25Ed Mylett?

  My gosh, brother, this is so good. You know, it's funny. It's the absence of things in your life you're unaware of. But like you just described me, I don't ever spend any time on that stuff. I mean, literally less than one millionth of 1% of the time.

• 56:35Brendon Burchard?

  Me too.

• 56:35Ed Mylett?

  And I love, I'm addicted. I have an addiction to thinking about growth. I have an addiction to thinking about that next scene, that next emotion, that next thing I can. Literally, I'm addicted to it. I actually love shutting the car door alone. So I'm like, all right, here we go, brother.

• 56:50Brendon Burchard?

  It's your lab.

• 56:50Ed Mylett?

  I love that. I love working out for theirs. I love taking a walk on the beach for that reason. I love it. I actually love the end of my day. I love getting into bed at the end of the day and just reflecting on the day and then dreaming about the next day. Like, I love that stuff, right? I always love waking up, because you're in a different brainwave state at that time. But I love when I go to bed at night and dreaming and you're right on the money, man, with that stuff. Okay.

• 57:12Brendon Burchard?

  And you have practices that force you to do that, right?

• 57:15Ed Mylett?

  Yes.

• 57:15Brendon Burchard?

  You go to the gym and you're thinking about those things. Some people pray, or they meditate, or they journal. And that's where the, see, you have to put yourself in that place

• 57:25Ed Mylett?

  Yes.

• 57:25Brendon Burchard?

  to open the gate, or to what I always say, to be able to receive.

• 57:29Ed Mylett?

  Yes.

• 57:29Brendon Burchard?

  Like, if you're filling your brain with a bunch of stuff that you're downloading from social media, then who can't download into you?

• 57:36Ed Mylett?

  Gosh, that's so good.

• 57:36Brendon Burchard?

  God can't get in, right? You've blocked the antenna with a bunch of gossip and a bunch of garbage.

• 57:41Ed Mylett?

  Yeah.

• 57:41Brendon Burchard?

  You gotta stay in an open state. Where are you in open state? You're in open state in a seminar, in a conference. You're in open state when you're driving. You're in open state in the shower. You're in open state in bed. You're in open state at the gym. You gotta stay in that open state so that you can receive guidance as much as you also can envision it. Because some of the best ideas might not even come from anything you and I just said. But because someone is listening to this podcast right now, they're in an open reception. And that open reception, all of a sudden, they've got that new business idea. They're like, where'd that come from? You were in a learning environment. You were in a self-awareness practice. That's what podcast listening really is, when it's good. And ideas come to you. I listen to pod, I listen to your podcasts almost every day that I work out.

• 58:19Ed Mylett?

  Thank you.

• 58:19Brendon Burchard?

  And when I'm listening to it, I get all these crazy ideas. It didn't come from what you said or the guest.

• 58:24Ed Mylett?

  Right, it's uncorrelated. You're open.

• 58:25Brendon Burchard?

  I was in a place of openness, of self-awareness. And so, if you want to become a high performer, you have to place yourself there. You have to do the thinking, the rumination, the dreaming, the visioning. And when you do that time and time and time and time again, again, it becomes who you are. You don't have to force it anymore. It just becomes who you are.

• 58:42Ed Mylett?

  That's brilliant, by the way. My, one of my favorite things at the end of the day, actually, my favorite thing is my prayer time. And I do it on my knees. And I have just, people say to me all the time, is it a lot like when you're really tired at night? No, I actually really look forward to that time. Because sometimes my prayers are four minutes, and sometimes they're 45 minutes. Depending on how open I am, what I'm receiving, what I'm getting. I've loved today, and I got one more question for you. By the way, everybody, make sure you go to growthday.com or go to the Growth Day app and get it. You will thank me.

• 59:12Ed Mylett?

  I think the most important high-performance emotion should be love or happiness. You said, you know, did I live? Did I love? Did I matter?

• 59:23Ed Mylett?

  Why? I've always wanted to ask you this, and I wanted to wait for today. We were at that dinner the other night. I almost asked the table this question. We had a great dinner with you, Ben Newman, John Gordon, Erwin McManus, Jamie Kern Lima,

• 59:37Brendon Burchard?

  Pete.

• 59:38Ed Mylett?

  Pete Vargas.

• 59:39Brendon Burchard?

  Erica.

• 59:40Ed Mylett?

  Erica, my sister. We had a great dinner. And if I forgot somebody, I apologize. But I almost asked the table this. I thought, no.

• 59:47Brendon Burchard?

  John.

• 59:48Ed Mylett?

  John Gordon. I think I said John. Absolutely, John was there, and Catherine, his wife.

• 59:53Ed Mylett?

  Why aren't more people happy? And I know this is the end of the show, and my prayer is that everybody stayed to the end, but I'm just curious. I know this is a crazy question, but one of the speakers that night asked a question. I don't know what to talk about tomorrow. And I said, just remember this. Most people are coming to this event in some form of pain. They're hurting. And it breaks my heart that I actually know that to be true. But I do know that to be true. It's one of the things that I'm always very cognizant of when I speak, is that there's a lot of people in here in some pain. And I'd like to make a dent in that in the universe, you know? So I'm curious with the brilliant people, and you are brilliant, that I know, why you think more people aren't

• 1:00:34Ed Mylett?

  happy? And what could one do to just begin the journey of loving, living, and mattering more and being happier?

• 1:00:41Brendon Burchard?

  Oh, I love that. I think, let's begin with, most people don't know what happiness is or where they get it. You know, I taught this at your event. It's a simple framework. It's like, draw out a triangle, for those who are listening, draw out a little triangle, and on each of the points, I'll tell you what happiness is. Like, the human desire and striving is, we want a sense of aliveness. So you need to do more things that make you alive, make you vibrant, authentic, expressive, make you sense. An example of that would be, give me one. For some people, it's adventure, go mountain biking. It's like, wow, that just brought me back to life, you know? Some people, it's hanging out with great friends. Some people, it's doing their passion.

• 1:01:20Brendon Burchard?

  Some people, it's, you know, just, just honestly feeling and sensing the moment and meditating. Another thing that everyone wants is connection. Most people today lack the depth of happiness because they, I love what you said earlier, the difference between you and maybe Tony is that you really believe in the environment. And most people lack a connection with other people. They're surface level relationships. You can't be really happy long term with surface level relationships. So you got to find out, how do I connect more deeply? And it can be simple things like you talked about, you know, with the kids, maybe less than texting, call them, have that moment of connection. It's nothing crazy, but that's what you're striving for. You want happiness with your kids, you're going to call them, you're going to connect with them.

• 1:02:04Brendon Burchard?

  So think about connection, relationships, a level of depth. Then we want meaningful pursuits. When I, when I go after that, I just, I love that pursuit. And notice it doesn't say meaning. A lot of people just say meaning. I said, no, it's meaningful pursuits. Because a lot of people we know who are really successful, they've already had a meaningful life, they're miserable because they're not pursuing anything anymore. Gosh, Brennan, that's so true. You got that, you got to have that pursuit, man. You got to find a pursuit, it has meaning to you, it brings you back to life, that's happiness. And then the middle of the triangle is the capital G, growth. If you don't have aliveness, you don't have connection, you don't have meaningful pursuits, and you don't have growth, you're miserable. We can bank on it, we can guarantee it, the research will reveal it every single time. But if we can get you a little bit more alive, a little bit more connected, a little bit

• 1:02:48Brendon Burchard?

  more meaningful pursuits, and a little more growth, those like little bit in each of those, it's like a thunderous shift in your life. You're just like, whoa, little bits in those. But there's an access point. Why aren't most people happy? Let's say they did all those things. Still not happy? Then they're just not here. Presence is the gateway to happiness.

• 1:03:13Brendon Burchard?

  If I can't get you present, to feel it, to sense it, can't change. What most people want, like, what they really want, all the people I work with, maybe the people you work with, what they really want, they'll never say it, and almost have them never know it. What almost every human being wants is they want to feel the day more.

• 1:03:36Brendon Burchard?

  They got all these activities, they're blazing through. Get the kids to school, get this off to there, get that done, answer that email, get this project done. And even if they're moving towards things they find meaningful and they're awesome, but if they don't feel it,

• 1:03:48Brendon Burchard?

  if they're literally not present, they're not mindful enough to sense it, to appreciate, to feel grateful, to feel the joy, to feel the ups, to feel the downs, to feel the miseries, to feel the wins. If you aren't feeling the day, you're just blazing through as an automaton. You're just blazing through the days, you know, on autopilot. You're just like overwhelmed, stressed, going through it. But you don't feel the day. I can't get you to be happy. So the gateway to all of happiness is always presence. Learn to be more present in the moment. Feel the moment, even the bad ones. You gotta feel the day more so that when you get on your knees at night to pray, you felt the day. Dear God, thank you, I felt this day. I felt those lessons you gave me, I felt those gifts you gave me, I felt,

• 1:04:33Brendon Burchard?

  thank you for that connection. See, when you talk to God, if you don't feel, there's not a relationship there. God wants you to feel. It's a unique thing he gave us, not just the emotional reaction of an animal, but the ability to deeply appreciate feeling. Very human. So we've got to tap people back into present to deeply appreciate the moments, the feelings, the events of life again. And I think that's why I'm so happy. It's like, I feel so much. Most people are so scared of that. I'm like, I love it. It makes me feel alive, right? How do you sense more aliveness? You gotta feel the day, feel the moment.

• 1:05:09Ed Mylett?

  Oh, I love you, brother. It's so good. I'm thinking about, I'm just thinking what you said. I'm thinking, why didn't I just love this hour so much? One, I had tremendous aliveness, right? Deep connection to you.

• 1:05:19Brendon Burchard?

  Yeah.

• 1:05:20Ed Mylett?

  I know this was a meaningful pursuit we did. I know both of us grew and we helped other people grow, and I was fully present.

• 1:05:27Brendon Burchard?

  Yes.

• 1:05:27Ed Mylett?

  You're 100% right, brother. You're so awesome. Thank you for today.

• 1:05:31Brendon Burchard?

  Thank you.

• 1:05:31Ed Mylett?

  I just knew.

• 1:05:32Brendon Burchard?

  This is such a gift. I knew if you got there. People don't know, we didn't really plan out this day.

• 1:05:37Ed Mylett?

  Not at all.

• 1:05:37Brendon Burchard?

  It was just like...

• 1:05:38Ed Mylett?

  Which is highly unusual for both of us, right?

• 1:05:41Brendon Burchard?

  I'm so excited just to be here. I appreciate you.

• 1:05:43Ed Mylett?

  And I, I love you, and I'm so excited about Growth Day, you guys. Do three things for me today, okay? You already follow Brendan, but if you don't make sure you follow him, that's not one of the things, because you should just be doing that. And you follow me, or you wouldn't be hearing this. Go get involved with Growth Day, number one. Go get the power of one more, and go check out my show, Change, with Ed Mylett, on Nozier YouTube. We need more people seeing that so that it can continue. And today was, um, it flew by. I'm looking at the clock. I'm like, we've already been doing this for an hour. That blows my mind.

• 1:06:09Brendon Burchard?

  Wow.

• 1:06:09Ed Mylett?

  So, thank you, brother. I love you.

• 1:06:11Brendon Burchard?

  Thank you.

• 1:06:11Ed Mylett?

  All right, everybody. God bless you. Max out your life.