#647: Mark Manson — The Path to 'The Subtle Art of Not Giving a F*ck,' The Ups (and Downs) of Success, The Craft of Writing, Personal Reinvention, How to Build a Lean Team, Protecting Boundaries, Decompressing with Fiction, and More

Brought to you by Peloton Row https://www.onepeloton.com/row premium rower for an efficient workout, Athletic Greens http://athleticgreens.com/tim all-in-one supplement, and Eight Sleep’s Pod Cover http://eightsleep.com/Tim sleeping solution for dynamic cooling and heating. Mark Manson (@IAmMarkManson https://twitter.com/@IAmMarkManson) is a three-time #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/B01I29Y344/?tag=offsitoftimfe-20 as well as other titles. His books have sold nearly 20 million copies worldwide and have reached number one in more than a dozen countries. Since 2008, he has written articles at MarkManson.net https://markmanson.net/, one of the largest personal-development blogs in the world, with more than a million monthly readers. In 2023, a feature film about him and his work will be released in theaters by Universal Pictures. See SubtleArtMovie.com http://SubtleArtMovie.com for more details, and click here https://www.youtube.com/watch?v=9EmLbOJZULU for the trailer https://www.youtube.com/watch?v=9EmLbOJZULU. Please enjoy! * This episode is brought to you by Eight Sleep http://eightsleep.com/Tim! Eight Sleep’s Pod Cover http://eightsleep.com/Tim is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover http://eightsleep.com/Tim to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature. For a limited time, Eight Sleep is offering my listeners up to $450 off their Sleep Fit Holiday Bundle, which includes my personal favorite, the Pod 3 Cover. Go to EightSleep.com/Tim http://eightsleep.com/tim to get the exclusive holiday savings. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. * This episode is also brought to you by Athletic Greens https://www.athleticgreens.com/tim. I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1 https://www.athleticgreens.com/tim by Athletic Greens https://www.athleticgreens.com/tim, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG https://www.athleticgreens.com/tim further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens https://www.athleticgreens.com/tim is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim https://www.athleticgreens.com/tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and five free travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product. * This episode is brought to you by Peloton Row https://www.onepeloton.com/row! Peloton Row https://www.onepeloton.com/row delivers personalized rowing workouts to help you learn and master your stroke. Form features like Form Assist and Form Ratings & Insights indicate how to improve your stroke in class in real time and provide a post-class breakdown so you can hit the Row https://www.onepeloton.com/row harder next time. And with the ability to customize your target metrics, you become an expert at the level and pace that feels good for you. You get all your cardio and strength in one shot, while protecting your joints and ligaments in a high-intensity, low-impact way. Fun fact: you work 86% of your muscles in only 15 minutes. Right now is the perfect time to get rowing with Peloton Row. Peloton Row offers a variety of classes for all levels plus game-changing features that help you get rowing or advance the rowing you can already do. Explore Peloton Row at OnePeloton.com/Row. https://www.onepeloton.com/row * [07:02] Difficult changes and modified default behaviors. [10:22] Be careful what you wish for. [12:14] How Mark’s feature film deal came to be. [15:55] The teamwork that makes Mark’s dream work. [20:26] Sourcing talent. [24:45] How Mark knew he’d found the right agent. [28:36] From Entropy to F*ckery. [47:21] Learning the subtle art of strategic F-bombing. [56:31] Prioritizing health maintenance. [1:04:04] Co-authoring a book with Will Smith. [1:11:34] In a post-slap world, what should we know about the real Will Smith? [1:16:36] How Will Smith depends on and interacts with his team. [1:18:41] Setting the course for the next few years. [1:22:51] How Mark says no to financially tempting projects he doesn’t want to do. [1:31:02] The Subtle Art of Not Giving a F*ck‘s cover story. [1:33:39] Why Mark is pivoting to video production rather than podcasting. [1:37:46] What can we expect from Mark’s future video trajectory? [1:42:56] Staying relevant and creatively fulfilled in a crowded market. [1:44:56] The software Mark uses to compose a book. [1:46:10] Recommended reading, [1:56:51] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show http://tim.blog/podcast, please visit tim.blog/podcast https://tim.blog/podcast/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast-description. For deals from sponsors of The Tim Ferriss Show http://tim.blog/podcast, please visit tim.blog/podcast-sponsors http://tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday https://go.tim.blog/5-bullet-friday-1/. For transcripts of episodes, go to tim.blog/transcripts http://tim.blog/transcripts. Discover Tim’s books: tim.blog/books http://tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss https://twitter.com/tferriss Instagram: instagram.com/timferriss https://instagram.com/timferriss/ YouTube: youtube.com/timferriss https://www.youtube.com/timferriss Facebook: facebook.com/timferriss https://www.facebook.com/TimFerriss/ LinkedIn: linkedin.com/in/timferriss http://linkedin.com/in/timferriss Past guests on The Tim Ferriss Show http://tim.blog/podcast include Jerry Seinfeld https://tim.blog/2020/12/08/jerry-seinfeld/, Hugh Jackman https://tim.blog/2020/06/26/hugh-jackman/, Dr. Jane Goodall https://tim.blog/2020/04/16/jane-goodall/, LeBron James https://tim.blog/2018/11/27/lebron-james-mike-mancias/, Kevin Hart https://tim.blog/2020/05/20/kevin-hart/, Doris Kearns Goodwin https://tim.blog/2018/09/07/doris-kearns-goodwin-leadership/, Jamie Foxx https://tim.blog/2015/12/06/jamie-foxx/, Matthew McConaughey https://tim.blog/2020/10/19/matthew-mcconaughey/, Esther Perel https://tim.blog/2017/05/21/esther-perel/, Elizabeth Gilbert https://tim.blog/2020/05/08/elizabeth-gilbert/, Terry Crews https://tim.blog/2017/12/20/terry-crews-how-to-have-do-and-be-all-you-want/, Sia https://tim.blog/2020/08/12/sia/, Yuval Noah Harari https://tim.blog/2020/10/27/yuval-noah-harari/, Malcolm Gladwell https://tim.blog/2016/06/21/malcolm-gladwell/, Madeleine Albright https://tim.blog/2020/05/27/secretary-madeleine-albright/, Cheryl Strayed https://tim.blog/2017/03/30/cheryl-strayed/, Jim Collins https://tim.blog/2019/02/18/jim-collins/, Mary Karr, https://tim.blog/2020/11/11/mary-karr/ Maria Popova https://tim.blog/2014/10/21/brain-pickings/, Sam Harris https://tim.blog/2020/05/15/sam-harris-2/, Michael Phelps https://tim.blog/2021/01/21/michael-phelps-grant-hackett/, Bob Iger https://tim.blog/2020/01/16/bob-iger/, Edward Norton https://tim.blog/2019/10/31/edward-norton-motherless-brooklyn/, Arnold Schwarzenegger https://tim.blog/2015/02/02/arnold-schwarzenegger/, Neil Strauss https://tim.blog/2014/06/24/neil-strauss/, Ken Burns https://tim.blog/2019/09/12/ken-burns/, Maria Sharapova https://tim.blog/2017/08/26/maria-sharapova/, Marc Andreessen https://tim.blog/2016/05/29/marc-andreessen/, Neil Gaiman https://tim.blog/2019/03/28/neil-gaiman/, Neil de Grasse Tyson https://tim.blog/2019/10/03/neil-degrasse-tyson/, Jocko Willink https://tim.blog/2016/09/21/jocko-willink-on-discipline-leadership-and-overcoming-doubt/, Daniel Ek https://tim.blog/2020/12/03/daniel-ek/, Kelly Slater https://tim.blog/2020/09/08/kelly-slater/, Dr. Peter Attia https://tim.blog/2019/11/27/peter-attia-fasting-metformin-longevity/, Seth Godin https://tim.blog/2016/02/10/seth-godin/, Howard Marks https://tim.blog/2018/09/25/howard-marks/, Dr. Brené Brown https://tim.blog/2020/02/06/brene-brown-striving-self-acceptance-saving-marriages/, Eric Schmidt https://tim.blog/2019/04/09/eric-schmidt/, Michael Lewis https://tim.blog/2020/05/01/michael-lewis/, Joe Gebbia https://tim.blog/2018/03/08/joe-gebbia-co-founder-of-airbnb/, Michael Pollan https://tim.blog/2018/05/06/michael-pollan-how-to-change-your-mind/, Dr. Jordan Peterson https://tim.blog/2021/03/01/jordan-peterson/, Vince Vaughn https://tim.blog/2017/05/31/vince-vaughn/, Brian Koppelman https://tim.blog/2020/04/23/brian-koppelman/, Ramit Sethi https://tim.blog/2019/05/07/ramit-sethi/, Dax Shepard https://tim.blog/2020/11/18/dax-shepard/, Tony Robbins https://tim.blog/2014/10/15/money-master-the-game/, Jim Dethmer https://tim.blog/2020/05/18/jim-dethmer/, Dan Harris https://tim.blog/2020/11/19/dan-harris/, Ray Dalio https://tim.blog/2017/09/13/ray-dalio/, Naval Ravikant https://tim.blog/2015/08/18/the-evolutionary-angel-naval-ravikant/, Vitalik Buterin https://tim.blog/2021/03/08/vitalik-buterin-naval-ravikant/, Elizabeth Lesser https://tim.blog/2021/03/16/elizabeth-lesser/, Amanda Palmer https://tim.blog/2019/04/18/amanda-palmer-2/, Katie Haun https://tim.blog/2021/02/18/katie-haun/, Sir Richard Branson https://tim.blog/2017/10/09/richard-branson/, Chuck Palahniuk https://tim.blog/2020/09/02/chuck-palahniuk/, Arianna Huffington https://tim.blog/2017/10/18/arianna-huffington/, Reid Hoffman https://tim.blog/2015/08/31/the-oracle-of-silicon-valley-reid-hoffman-plus-michael-mccullough/, Bill Burr https://tim.blog/2017/09/17/bill-burr/, Whitney Cummings https://tim.blog/2015/06/26/whitney-cummings/, Rick Rubin https://tim.blog/2015/05/15/rick-rubin/, Dr. Vivek Murthy https://tim.blog/2020/03/26/vivek-murthy/, Darren Aronofsky https://tim.blog/2017/09/09/darren-aronofsky/, Margaret Atwood https://tim.blog/2022/02/22/margaret-atwood/, Mark Zuckerberg https://tim.blog/2022/03/24/mark-zuckerberg/, Peter Thiel https://tim.blog/2014/09/09/peter-thiel/, Dr. Gabor Maté https://tim.blog/2018/02/20/gabor-mate/, Anne Lamott https://tim.blog/2021/07/09/anne-lamott/, Sarah Silverman https://tim.blog/2022/01/12/sarah-silverman/, Dr. Andrew Huberman https://tim.blog/2021/07/06/andrew-huberman/, and many more. 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Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Tim Ferriss?

  This episode is brought to you by Peloton and their brand new Peloton Row. Peloton Row brings personalized form features and guidance to rowing to help you learn and master your stroke. This was always a weak point for me, meaning before I used Peloton Row and I got to test a unit a few weeks ago here in Austin, which blew me away. My form was just a question mark and I also tended to flame out after five or 10 minutes on a rower. I just really didn't know what I was doing. And with Peloton Row, that all changed. The instructors, first and foremost, highly trained fitness pros, many different types, who motivate you through every rowing workout. I really enjoyed my training sessions with Alex Karwoski specifically. He's a current high-level international competitor in rowing.

• 0:44Tim Ferriss?

  So you know his technique has been refined. Peloton offers a huge variety of workouts like high-intensity, interval training, HIIT rows, endurance rows, and more. With the feedback that I was able to get, so you effectively see a profile of yourself and based on sensors at different points in the machine, you will see feedback. I was able to then do a much more sustained workout to actually tax different metabolic systems and I felt spectacular afterwards. Form features like Form Assist indicate how to improve your stroke in class in real time and you also get a detailed post-class breakdown so you can hit the row harder but more technically next time. In my opinion, you can turn off the Form Assist after about three minutes or so.

• 1:29Tim Ferriss?

  You'll probably get most of what you're going to get in each of those sessions and you don't want to become too overly concerned with that so that it detracts from your experience. With all these features, you can personalize your target metrics, you become the expert at the level and pace that feels good for you. You get all the cardio and strength in one shot while protecting your joints and ligaments in a high-intensity but low-impact method of exercise. And this blew my mind also. My ankles sometimes hurt when I've tried rowing in the past and by getting the proper instruction, I felt no pain in my feet or my ankles whatsoever. And the Peloton Row fits seamlessly into your life. So whether you have a 10-minute segment of time, a little break between calls, Or if you want to do something longer in a low impact row on a recovery day,

• 2:14Tim Ferriss?

  all of those options are available and the Peloton Row also can be stored vertically. So when you're not using it, it's out of sight, out of mind. It's also effectively near silent when you're using it. There's a class for every schedule. You can work out hard for the time that you have and trust that you're getting the most out of each workout. Right now, it is the perfect time to get rowing with Peloton Row. I can promise that you've never rowed like this before. The form feedback, the form assist. I was really, really impressed. Peloton Row offers a variety of classes for all levels plus game changing features that help you get rowing or advance the rowing you already do. So explore Peloton Row at one Peloton, that's O-N-E, onepeloton.com/row.

• 2:56Tim Ferriss?

  One more time, that's one Peloton.com/row.

• 3:04Tim Ferriss?

  This episode is brought to you by Eight Sleep. My God, am I in love with Eight Sleep. Good sleep is the ultimate game changer. More than 30% of Americans struggle with sleep and I'm a member of that sad group. Temperature is one of the main causes of poor sleep and heat has always been my nemesis. I've suffered for decades tossing and turning, throwing blankets off, putting them back on and repeating ad nauseam. But now I am falling asleep in record time, faster than ever. Why? Because I'm using a simple device called the Pod Pro Cover by Eight Sleep. It's the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced, but most user friendly solution on the market.

• 3:48Tim Ferriss?

  I polled all of you guys on social media about the best tools for sleep, enhancing sleep, and Eight Sleep was by far and away the crowd favorite. I mean, people were just raving fans of this. So I used it and here we are. Add the Pod Pro Cover to your current mattress and start sleeping as cool as 55 degrees Fahrenheit or as hot as 110 degrees Fahrenheit. It also splits your bed in half so your partner can choose a totally different temperature. My girlfriend runs hot all the time. She doesn't need cooling. She loves Loves the heat and we can have our own bespoke temperatures on either side, which is exactly what we're doing. Now for me and for many people, the result,

• 4:29Tim Ferriss?

  Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by up to 40% and get more restful sleep overall. I can personally attest to this because I track it in all sorts of ways. It's the total solution for enhanced recovery. So you can take on the next day feeling refreshed. And good news, Eight Sleep has launched the next generation of the pod. The new Pod 3 enables more accurate sleep and health tracking with twice the number of sensors. It's just a smoother, better experience that delivers you the best sleep on earth. At least that has been true for me. Simply add this to your existing mattress and you're all set. It is not magic, but sometimes it does feel like it. It just works. For a limited time, Eight Sleep is offering my listeners, that's

• 5:14Tim Ferriss?

  you guys, up to $450 off of their Sleep Fit Holiday Bundle, which includes my personal favorite, the Pod 3 cover. Go to eightsleep.com/tim to get the exclusive holiday savings. That's all spelled out, E-I-G-H-T. eightsleep.com/tim. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU and Australia. That's eightsleep.com/tim.

• 5:41Tim Ferriss?

  At this altitude, I can run flat out for a half mile before my hands start shaking.

• 5:45Speaker 01

  Can I answer your personal question?

• 5:47Speaker 02

  Now would be an appropriate time.

• 5:51Speaker 01

  I'm a cybernetic organism living tissue over metal endoskeleton.

• 6:04Tim Ferriss?

  Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers from all different walks of life, all different arenas, to tease out the habits, lessons learned, etc. that you can apply to your own lives. My guest today, long overdue, is Mark Manson. You can find him all over the webs, including on Twitter at IAMMarkManson. Mark is a three-time number one New York Bestselling author of The Subtle Art of Not Giving a Fuck. Maybe you've heard of it as well as other titles. His books have sold nearly 2020 million copies worldwide and have reached number one in more than a dozen countries. Since 2008, he has written articles at mark

• 6:46Tim Ferriss?

  Manson.net, one of the largest personal development blogs in the world with more than a million monthly readers. In 2023, a feature film about him and his work will be released in theaters by Universal Pictures. We'll link to everything in the show notes as per usual at tim dot blog slash podcast. Mark, welcome to the show. Nice to see you.

• 7:06Speaker 03

  It's a pleasure. Happy to be here.

• 7:08Tim Ferriss?

  I read this profile of you in New York Mag and it shared many different stories and I want to dig into maybe certain aspects of that. But what I'd be curious to hear just off the cuff, because a lot has happened in your life in the last five to seven years. What have been some of the most difficult changes to get accustomed to or default behaviors to modify now that your reality has changed?

• 7:38Speaker 03

  I feel like we could do the entire show just on this. You know, you could do it, probably do an entire episode. Maybe you could get like an all-star guest list of like what people don't tell you about success.

• 7:49Tim Ferriss?

  Yeah, let's do it.

• 7:51Speaker 03

  The most surprising thing and the most difficult thing at the same time was in subtle or not giving a fuck came out in 2016. It hit number one early 2017 and by mid 2017 it was just off to the races. I think it sold like two or three million copies just that year. And for me, it was very strange. I mean, obviously, there was a lot of happiness and joy, but for me, it was very strange because as a young author with their first traditionally published book, I had all of these long-term goals and dreams and visions for myself of like, I'm going to be writing till I'm 50 and you know, maybe one day I'll be on the times list and maybe one day I'll get invited on a morning show. And I hit all those dreams in like three months, basically.

• 8:36Speaker 03

  And to my surprise is that there was just this profound kind of emptiness on the other side of that of, oh shit, what do I dream now? Like, what, what do I hope for in my future? And so, very unexpectedly, it kind of, I spiraled into a little bit of a funk, like a little bit of a depression. And the worst thing about that type of depression is nobody wants to hear you talk about it.

• 8:58Tim Ferriss?

  There's no, no tears shed.

• 9:01Speaker 03

  Yes, no sympathy whatsoever. Like, oh, boo hoo, poor author, sold three million books or whatever. So it really caught me off guard. And there was a little bit imposter syndrome, which I think comes with any sort of monumental success. There was a little bit of, what do I do now? Like, how do I follow this up? A lot of insecurity of, am I ever going to do anything that's meaningful or noteworthy again? And I struggled with that for a number of years. And that was just kind of on the emotional and personal side. That doesn't even get into like, relationships and money. I feel like it's almost like a prerequisite to being quote unquote wealthy is you have to spend money on something stupid

• 9:45Speaker 03

  that you regret. Like, I just feel like that is a non-negotiable. You're not really wealthy until you've done that at some point. So I went through a couple of those experiences.

• 9:53Tim Ferriss?

  What would be the most notable of those?

• 9:56Speaker 03

  Ah, fucking house.

• 10:00Speaker 03

  You know, the, the funny thing about me is I'm very minimalist. I'm very Spartan. I don't really like to have a lot of possessions, but for some reason, when it was time to buy a house, I'm like, you know what? Let's just get all the rooms. You know, I, I have nothing to put in them, but let's get them all. And that was just an unbelievable mistake that really made my life a headache for a while.

• 10:22Tim Ferriss?

  What are some of the things, and just so people listening understand where I'm probably going with this, there is a meandering path, but there is a path, is I want to talk about the present tense, and then I'm going to rewind and do a, I don't want to call it a life review, but look at some of the trajectory, at least insofar as I've been able to observe it in the course of watching you do what you've done from the sidelines, but also having done research for the conversation. So present tense, though, building on what we were just talking about, what are some of the things you thought you wanted or needed that you got and you're like, huh?

• 11:03Speaker 03

  I would say actually the biggest thing, and this is kind of a broad thing, but I think you and I are very similar in that we started as online blog guys. And I think when you come up in the internet world, even if you amass a very large audience, at least for me, there was always a little bit of this chip on my shoulder of like, I'm not a real writer, like I don't have an article in a magazine, I haven't, there hasn't been a profile on me in a newspaper. And there seemed to be kind of like an invisible wall between me and that world. And so for a number of years, I really, really wanted that, for lack of a better term, mainstream media attention, just kind of like that nod of respect of like, yeah, kid, you did it.

• 11:48Speaker 03

  When I started getting that and started working and engaging with a lot of legacy media, I was like, wow, this sucks. I miss my blog. I miss, I miss getting, I miss the emails from my readers. Like, I don't want to do this. This is such a pain in the ass. We have like Zoom calls with 11 people on them and I don't know who half the people are. That's been a pretty eye opening thing the last few years.

• 12:14Tim Ferriss?

  And to flesh out the current state, most people listening will have heard about Universal Pictures, have some passing familiarity, oh, maybe I saw that at the beginning of a movie, I think. Yes, you did. Not a small entity. And I would love to know how this feature film came to be. How did it come together? And related to that, what does your current team look like? Not only including any full-time employees, but also agents, managers, et cetera. Just what does that constellation look like?

• 12:51Speaker 03

  The film I kind of forced Gump my way into, after the book blew up, a bunch of studios started sending offers to my agent.

• 12:59Tim Ferriss?

  For sure. To your book agent?

• 13:01Speaker 03

  Yes, to my book agent. I know you know this, but for everybody else, it's pretty common for film and TV studios to buy up rights to bestselling books without any intention of actually doing anything with them. It's kind of just like a land grab, just in case, you know, so-and-so director one day is like, I love that book, I want to do a thing with it. They already own it. Out of all these offers that came through, you know, There was some pretty off the wall stuff. There was some stuff that I couldn't ever imagine myself doing. And I told my agent, I said, you know, if we do any of these deals, it's really important. Like, the only reason I think I'm ever gonna do a film or a TV show is to simply spread these same ideas to people who don't read books. To me, that's

• 13:44Speaker 03

  the only reason to do this. So when the offer for a documentary came through from a production company that specializes in documentaries and has done a bunch of them based on books before, to me, it just seemed like a very logical fit. I was like, okay, if I was to ever have a movie, that is the kind of project that I would do. I would feel good about. My agent told me, she said, these things never get made. Don't get your hopes up. I was like, okay, cool. I don't really, I've never had any ambition to have a movie or be in the movies. So I was like, cool, kind of forgot about it. A year and a half goes by and I get a phone call and it's the production company and they're like, guess what? We got financed by Universal. And I was like, okay, what does that mean? And they're like,

• 14:28Speaker 03

  you're gonna have a movie, you idiot. Do you want to be in it? You know? And I was like, sure, why not? And then from there, you know, next thing I know, I'm on a plane, I'm flying down to New Zealand, I'm meeting with the production company, I'm meeting with directors.

• 14:41Tim Ferriss?

  Was New Zealand due to COVID?

• 14:43Speaker 03

  Yes, it was. The production company was, is actually based in New Zealand, but we were originally gonna do it in New York. But then when COVID happened, I used it also as an opportunity to just get the hell away from COVID. So during this whole process, they're telling me, we're gonna have a theatrical release, we're gonna take it to festivals, we're gonna do this, we're gonna do that. I'm sure we're gonna talk about Will later, but maybe from being around Will, I just kind of became jaded of like Hollywood people. I was just like, yeah, sure, while not really believing it. And sure enough, we're a month out and it's coming out, it's gonna have a limited theatrical release, it's gonna be available online. And I seem to be the one who's like, Wait, this is actually happening. Like, I'm like, it's like, I'm the last one who's actually realizing that this is happening.

• 15:26Speaker 03

  So it's one of those projects that I can't take a ton of credit for consciously like navigating myself into like, I don't have like, you know, the three bullet points of like, how to get your movie made. I wish I did, but, um, you know.

• 15:40Tim Ferriss?

  Step one, have a unexpected global bestseller.

• 15:45Speaker 03

  Step one, sell 10 million books.

• 15:48Tim Ferriss?

  Step two, wait for a lot of inbound.

• 15:53Speaker 03

  Yeah, not very reproducible. In terms of your question about team, so I have my agent at CAA and she's phenomenal. She's amazing. And the amazing thing about her being at CAA is that it opens up all these crossover opportunities into film, into TV. It's how I, I ended up doing Will's book, or a big part of why I ended up doing Will's book. So she's great. I have my web team, which is four full-time people. I have a researcher. I have a content guy. That is his official title, content guy, because it's just, he just wears a lot of hats and he kind of makes everything run. I have a tech developer, tech slash development guy, and then I have a social media manager.

• 16:39Speaker 03

  It's all in-house. Everything we do is in-house, all the design, the tech stuff, the promotion, the marketing, everything. We use a few freelancers if we're doing like video content, stuff like that. But yeah, that's the team right now.

• 16:50Tim Ferriss?

  Number of follow-up questions on this. The web team, you said four full-time people. Now, is that including the researcher, content guy, tech and social? Or is that in addition to, so you end up having seven or eight?

• 17:03Speaker 03

  No, that, that, those are the four positions that I have full-time right now.

• 17:06Tim Ferriss?

  Yeah, I see. I see. Got it, got it. What does the researcher do? I mean, I know they do research, but what type of research?

• 17:13Speaker 03

  I don't have a graduate degree in psychology, yet I consistently find myself in this sticky situation of having to say something that feels somewhat authoritative. I mean, I'm sure you're in this position a lot, too. So at a certain point, I just went out and hired people with graduate degrees in psychology and said, "Look, could you just make sure I'm not putting my foot in my mouth or giving terrible advice?" So a lot of times I'll go to her and I'll say, "I've been thinking about an article on, say, the negative side effects of self-esteem. Can you go out there, like, find all the research and data? What are the studies? Are they good studies? Were they done well? And then just summarize it for me." And then, you know, if

• 17:54Speaker 03

  I want to dig into it with her, I can. She's been invaluable. It's almost like outsourcing a piece of my brain to somebody, and it's been very helpful.

• 18:03Tim Ferriss?

  And I'm asking about the team out of personal curiosity, of course, but also because I enjoy and benefit from hearing how people think about teams. For instance, I'll give you an example.

• 18:16Tim Ferriss?

  Kevin Kelly, arguably the most interesting man in the world, people should look him up, KK.org, also the author of a famous article called 1,000 True Fans, which I encourage everybody to read. And he said to me once, or explained to me, rather, that he has an assistant, and then he has a researcher, but they are not the same person. And he said, "In his experience, very often, to optimize for one or the other, you will find that they are somewhat mutually exclusive. In other words, the traits are somewhat mutually exclusive." Now, I don't know if I agree or disagree with that, but it was an interesting observation based on the pattern recognition from someone I respect. How did you choose full-time versus

• 18:59Tim Ferriss?

  contractor, or internal versus external would be another way to put it, I suppose?

• 19:05Speaker 03

  Some of this is personal preference. I like working long-term with people. I like finding exceptional talent.

• 19:14Speaker 03

  Paying them very well and then sticking with them over a long period of time. So I've never had an employee leave. And two of my guys, one's been with me for 10 years. One's been with me for almost nine. And then the other two have been with me for about three or four, which in the web world is crazy. That's like crazy talk. I have entrepreneur friends with online businesses and they're, they look at me and they're like, are you nuts? You're like, you could pay these people half as much. I'm like, yeah, but I'd be hiring, you know, every six months.

• 19:43Tim Ferriss?

  Yeah, it'd be a Faustian bargain. You'd be paying for it with your time for sure.

• 19:46Speaker 03

  And I also just, you know, there's something to be said with the trust and loyalty. Like, I don't know how you measure that, but there's the trust and loyalty that comes with working with somebody for 10 years. So we just were, two days before we're recording this, we completely redesigned my site and relaunched my newsletter. It was a multi-month project and I know the guys that I have, I know, I don't have to look over their shoulder. I know they're going to get it done. I know it's going to be well done. A lot of that is simply because I've been with them for so long and they've been with me for so long.

• 20:26Tim Ferriss?

  I feel the same way, which is why I have full-time team. In addition to contractors, I do use freelancers and contractors. How did you find the members of your team? And we don't necessarily have to go one by one, but do you have a particular approach to sourcing talent?

• 20:43Speaker 03

  Yes, I've always find them through my email list and my subscribers. I've tried through kind of conventional job searching venues and I just, you get so much extra leverage from, I guess, the fan relationship. Generally, every time I ask for applications through my own audience, the people who apply are almost comically overqualified. And the talent level is, is through the roof. And a lot of that is just, they love my work. They've been reading it for years. That earns you a lot of clout, you know?

• 21:20Tim Ferriss?

  It does. That makes sense.

• 21:23Tim Ferriss?

  Mail out a link to a page with a job description? You just simply put it at the end of one of your newsletters? You're like, hey, by the way, I'm looking for this. Is it dedicated? How do you do it?

• 21:32Speaker 03

  I will create a temporary page for the position. I usually go through three steps. So I have the initial application. It, you know, asks for the generic stuff, resume, cover letter. I'll usually ask a few cute questions in there. You know, what are your three favorite books? You know, what was the last risk that you took? Major risk you took in your life and what happens? Things like that. Although as the years have gone on, I'm discovering that those questions aren't really great filters. So I'll do that. You know, that's kind of the first round. I'll get hundreds and hundreds of applications and then I narrow it down to say 20 to 30 people.

• 22:12Tim Ferriss?

  Do you review all of those yourself?

• 22:14Speaker 03

  Uh, so sometimes I will have a team member kind of go through and just be like, anything that is-

• 22:21Tim Ferriss?

  Pick the highlights?

• 22:22Speaker 03

  Yeah, or anything that doesn't, because I'll set standards on the application page. You know, so I'll tell them like anything that doesn't meet the application standards, like just kick out. So this most recent round of hire, I'm hiring a video team to start doing more video content. And I asked for at least three years of professional full-time experience in, you know, whether it's TV, film, YouTube, whatever. Uh, and sure enough, you know, you get 200 applications from people who have never held a camera before, but you know, they're really ready to learn. They can't wait to learn, Tim. So it's, it's nice to have somebody to kind of just go and, you know, mark those all red for me.

• 23:01Tim Ferriss?

  They want a scholarship ride to graduate school at Manson University?

• 23:05Speaker 03

  Exactly, exactly. So I'll, I'll filter those down to 20 to 30 strong candidates, people who meet the requirements and seem smart and talented and driven. And then I'll actually give them a few small pieces of work to do, like example- Task similar to what the position is hiring for and I'll give them a deadline to meet it at. It's always funny because there's always at least two or three people who immediately complain about this and they say, this is slave labor. You're taking advantage of us. You know, you're using us to crowdsource ideas for yourself, which is silly because I understand why they think

• 23:49Speaker 03

  that, but I think anybody who is in our industry understands that ideas aren't the thing that matter. And so from that, I'll narrow it down to two, three to five people. And then those people I'll do face to face zoom interviews until I find the one that feels like the right fit.

• 24:07Tim Ferriss?

  What are you looking for in the interviews?

• 24:09Speaker 03

  By the time they get to the interview, it is, they've basically shown that they are completely qualified to do the work. They're probably going to do a great job. The interviews for me, it's 99% looking for intangibles, looking for personality, character. I usually try to get a sense of what their values are, get a sense of how resilient they are. Do they take responsibility for themselves? A little bit about their background, things like that. But also just like, do I get along with them? Do I like talking to them? Do we have a sense of humor that meshes well? Things like that.

• 24:46Tim Ferriss?

  Makes sense. Last question on the team. And there's a point to all these people listening, part of which is just satisfying my own interest. Big, big part of which, but CAA, this agent, there are a lot of agents and you've got quite a few three letter acronyms to choose from, right? You've got CAA, WME, UTA, and there are many other boutique agencies and so on. A lot of people out there who could ostensibly probably do a pretty good job, many who would promise the moon and do a terrible job. But how specifically did you? Decide on this agent that you work with at CAA.

• 25:24Speaker 03

  So my blog blew up in 2014, 2013, 2014. It kind of went from maybe 100,000 readers to a million, million and a half. And around that time, agents and publishers started coming knocking, asking if I wanted to turn some of my work into a book. And so I had a number and at that time, again, you know, homegrown internet guy, I self-published my first book. I've been selling online courses since 2010. I've always had a little bit of an irrational, like I want to do it myself mentality, but back then I had a very, very irrational, I want to do it myself mentality. So a lot of my calls with these editors and agents was basically me just being a bit

• 26:08Speaker 03

  of a dick and being like, why should I publish a book at all? Why shouldn't I just self-publish? I get way more royalties or whatever. It was funny because pretty much everybody in the publishing industry kind of stumbled over that question. They couldn't really give me a satisfying answer. So my agent, her name's Molly. At the time she wasn't at CAA. She was at a small boutique agency in New York. So I get on the phone with her and we start having a conversation and she's constantly interrupting me. She's constantly talking over me. She's very aggressive and assertive to the point that I'm getting a little bit uncomfortable talking to her. And so I throw out my gotcha question, you know, like, why should I even publish a book at all?

• 26:51Speaker 03

  You know, I could self-publish a book and keep all the royalties for myself. And she kind of sat there silently and she was like, well, figure out what the hell you want to do. Stop wasting my time. Call me if you want to publish a book and like hung up on me. And I was like, God damn, all right. You know, a couple hours go by and I start thinking to myself, I'm like, That's who I want bargaining on my behalf. You know, if I have a, if I have like a, a six or seven figure negotiation with somebody like, I want her on my team. So I called her back and I said, I'm in and she's a total rock star in her field. And again, Forrest Gump moment. So right before subtle art came out, she called

• 27:35Speaker 03

  me and she said, Hey, I just want to let you know, I'm moving to a new agency. Nothing's going to change. I'm going over to CAA. And I was like, oh, cool. What's CAA? And she was like, you know, kind of like, thought I was joking, I guess. She didn't answer me. And I remember like, I Googled CAA. And if you go to their website, it just has like a, a snail mail address. There's like literally nothing on the website.

• 27:57Tim Ferriss?

  Nothing. Yeah.

• 27:58Speaker 03

  Yeah.

• 27:59Tim Ferriss?

  So for folks wondering, if they don't know, it's Creative Artists Agency. It's one of the largest, suppose we could call it talent agencies in the world. They represent a lot of

• 28:08Speaker 03

  Everybody. Yeah.

• 28:10Tim Ferriss?

  Top tier, A-grade celebrities you would recognize.

• 28:15Speaker 03

  Yeah. And it was maybe a week later, I was talking to my editor. He goes, hey, congrats. And I was like, for what? And he goes, Molly moving to CAA. I was like, yeah, why are you telling me congrats? And he just looked at me like I was the biggest fucking idiot. I was like, he's like, Manson, you just won the lottery.

• 28:36Tim Ferriss?

  Speaking of winning lottery, let's talk about, and this is going to be a bit of a strange metaphor, but putting yourself in a position where at least you have a chance at winning the lottery. And I'm going to further confuse matters by reading a paragraph from a Wikipedia entry on a video game. And this will hopefully make some sense for people in a second. There's a video game called, and I don't know how it's pronounced in English, actually, but Katamari Damasi in English, but it's in Japanese, it's Katamari Damasi, which literally means clump spirit. And the reason I learned about this video game was

• 29:16Tim Ferriss?

  in a presentation by Matt Cutts, who at the time was at Google and he was giving a presentation, I think it was at the state of the word or an annual WordPress meetup. I could be getting those specifics wrong, but I was there. And he described how he observed people building audiences over time. This is where we're gonna. Go through the looking glass and go back in time with your story. But here's the plot. This is directly from Wikipedia. "The game's plot concerns a diminutive prince..." I'm not saying you're a diminutive prince. "But the game's plot concerns a diminutive prince on a mission to rebuild the star's constellation and moon, which were inadvertently destroyed by his father, the king of all cosmos.

• 30:00Tim Ferriss?

  This is achieved by rolling a magical, highly adhesive ball, called a katamari, around various locations, collecting increasingly larger objects." This is the key part. "Ranging from thumbtacks to human beings to mountains, until the ball has grown large enough to become a star." Goes on and on. So that's katamari damashii, at least in Japanese. I suspect they changed the spelling, D-A-M-A-C-Y, so they could trademark it. But that's a side note. All right. Matt's point was, when you first start, you are generally in these success stories he has seen, starting very small with a ball that's rolling up thumbtacks. And then eventually it gets a little bit bigger and you move to larger objects. And then you get to humans and you get to mountains and so on.

• 30:43Tim Ferriss?

  And I thought maybe we could start, if you're open to it, with you telling the backstory on a character, maybe not a character, a person named Entropy.

• 30:56Tim Ferriss?

  Could you explain who Entropy is or was? And then walk us through the development, because it seems to parallel this video game in actually a very similar way that my trajectory has mirrored this video game in a sense, the metaphor at least. So Entropy. Who's that? Who's Entropy?

• 31:17Speaker 03

  Oh, God. Well, ironically enough, it was originally my gaming handle when I was in high school. But it was my, I guess you call it a pseudonym of my first blog. I started blogging. My roommate had a blog in college and he and I, the pick-up artist thing was popular at the time. And so there was a lot of kind of writing story, like, "Oh, I went on a date last weekend. This is what happened." And- Him and another friend of mine were kind of always egging me to start a blog dude, start a blog. And it was really just because, you know, we all read each other's stories and stuff and they wanted to read mine. So that's actually how it first started was

• 32:02Speaker 03

  just me, my roommate, like peer pressuring me into sharing stupid drunk things I did.

• 32:09Tim Ferriss?

  And what, what year is this roughly?

• 32:11Speaker 03

  This was 2007.

• 32:12Tim Ferriss?

  2007, okay.

• 32:14Speaker 03

  I was 23 and, and doing things that 23 year olds do. There was really no, again, Forrest Gumping my way into it, right? Like there's no ambition or, at that stage, there was no ambition or vision for this. Like it's just a cool thing that my friends want me to do. I enjoyed it too. I found that was kind of actually the first point in my life that I discovered, hey, it's really fun to sit down and write something just because you enjoy it, not because it's a term paper or whatever. So that went on for about a year and I don't think, you know, the quote unquote readership was probably never more than a dozen people. But then something strange started happening, which

• 32:55Speaker 03

  is people that I had never met started reading it and commenting on it. And I have no idea how these people found me or where they came from. And that was a little bit mind blowing to me. And it was around that time I started to get very curious. I was just out of school. The great recession was going on. So there are no jobs at anywhere. I was basically living on a friend's couch. And it kind of opened up this idea of like, hey, there's internet stuff you can do. Like you can, this blogging thing is that I actually a thing. You can promote products and get commissions. You can put ads on your site. Like you can

• 33:37Speaker 03

  make a little bit of chump change if you think about it and are strategic about it. So this story is going to lead to you, Tim. I gotta, I gotta warn you.

• 33:45Tim Ferriss?

  Uh oh.

• 33:49Speaker 03

  So I started getting curious about, I guess you would call it like the kind of the online marketing, online blogging world. And it was around that time I discovered Four Hour Workweek. I think it had just come out or been out for like a year or something.

• 34:02Tim Ferriss?

  Yeah, that was April 2007. It came out. Seems like a lifetime ago.

• 34:06Speaker 03

  Yeah. So I found that and I read it. So to your credit, I read that book and it blew open my mind in terms of like what the possibilities were. I was just like, oh my God, you could do all sorts of shit online and automate this stuff. And oh my God, I'm going to be living in Argentina and this is going to be great. And like, I'm like, sign me up, dude. Like, let me, here, I'll go. Argentina, here I come. Exactly. So I had a very love hate experience with that book, but in hindsight, both were good. So the love side of it was, it just opened my mind to so many possibilities. The hate side of it was, I thought it was going to be so much easier. I thought, you

• 34:48Speaker 03

  know, like, the way, the way you described some of those examples, I'm like, oh yeah, this was like a month tops, like, you know, meanwhile, a year and a half later, I'm still grinding like 12 hours a day. So, you know, I went, I went through a period of like, God damn that Tim Ferriss, like, what the hell was I thinking?

• 35:08Speaker 03

  You and I have had a complicated relationship. You're not aware of most of it, but. Oh, tell me.

• 35:16Speaker 03

  No, no, I mean, it was, it was a difficult, but very, very rewarding period in terms of just trying all these different websites and blogs and SEO pages and AdSense pages and 90% of it doesn't work. And then the 10% that works, like, it brings in a hundred bucks a month. And you're like, okay, well, if I can just do 10 more of those, you know, maybe, maybe that gets me somewhere. And so it was, it was a very, you know, it's one of those grinds that you look back with like some nostalgia and like, you know, there's a little bit of romance to it. Like, I would never, I don't think I'd ever be able to stomach it today. But as a broke 25 year old, I'm really proud of it.

• 36:02Speaker 03

  And what was the website or the primary websites at the time? So back then, Google was rewarding blogs and the idea was you build up a blog, you create a bunch of articles about whatever the topic is, you get a little bit of traffic and then you either put ads or do like affiliate links. So I had a, I had a blog for like Feng Shui, I had a blog for teeth whitening strategies, I had a blog for, kind of, I'm trying to remember, oh, like bartending, like mixology and bartending. Keep in mind, like, half this stuff I didn't actually know anything about. I just Googled other stuff and rewrote it. You know, it was a very like, not the greatest work I've ever done, but in a way, it was, it was putting in

• 36:43Speaker 03

  the hours. And meanwhile, I had the Entropy blog, which was still writing about my dating life. And ironically, I guess I had to learn this the hard way. That was the thing that actually caught traction because it was the thing that I actually cared about and I actually thought about a lot from my day to day. And probably also enjoyed writing about more so than teeth whitening and Feng Shui. Yeah, a hundred times more. Not to knock either one of those.

• 37:12Speaker 03

  Gonna get a lot of dentist hate mail coming to you. I don't wanna, I don't wanna miss the teeth whitening, like, young adult novel writers out there. Yeah. So that's what started to take off. And I kind of found myself, in college, I dabbled in the pickup artist stuff. And as my blog started to get accepted in those circles, guys started asking me to coach them. They wanted to do calls, they wanted to meet up with me, you know, they wanted to bring me down to New York and go out to bars with me. And as a guy with nothing else going on, that was really enticing. It was really exciting. And so I kind of got sucked into that world for about, I'd say, a year, year and a half. And then was

• 37:54Speaker 03

  pretty strongly turned off by it. It felt very, you know, obviously, there was a lot of toxic advice in that industry, but also just the, the dynamics.

• 38:07Speaker 03

  Of, everything was so performative. Nobody actually really cared if you were having a good time or not. Nobody cared if the woman you met was really smart, or interesting, or funny. You know, it was just like, did you make out with her? Did you get her phone number? No? Alright, you're not on the scoreboard tonight. You know, like, that was kind of the extent of their thinking. And so, I started to become pretty grossed out by it. But also, at the same time, I realized that there was very much an opportunity to integrate some of those more healthy emotional elements into it. So, I rebranded my website, my blog, my little blog, as Practical Pickup. I started using my real name. I started promoting honesty,

• 38:52Speaker 03

  vulnerability, actually giving a shit about who you're talking to, instead of just trying to like, press the right buttons to get her into bed. And yeah, I guess you would say that was another, like, that's when that ball started picking up bigger and bigger items.

• 39:10Tim Ferriss?

  Started broadening the scope.

• 39:12Speaker 03

  Yep.

• 39:15Tim Ferriss?

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• 39:59Tim Ferriss?

  formula, which is a free vitamin D supplement, and five free travel packs with your first subscription purchase. Many of us are deficient in vitamin D. I've found that true for myself, which is usually produced in our bodies from sun exposure. So, adding a vitamin D supplement to your daily routine is a great option for additional immune support. Support your immunity, gut health, and energy by visiting athleticgreens.com/tim. You'll receive up to a year's supply of vitamin D, and five free travel packs with your subscription. Again, that's athleticgreens.com/tim.

• 40:36Tim Ferriss?

  Let me ask you, this just popped in my head and I'll give a confession first. So if I go back and look at the oldest versions of my blog over time,

• 40:47Tim Ferriss?

  they're awful, right? Some of them are really, really hard on the eyes. And that is not what I'm going to say about my question coming right now, but I'm curious, am I making this up that on one of your blogs in the early days, there's a photo of you with like a very low cut V-neck shirt on it? Am I making that up? It just popped into my head. Is that a real thing?

• 41:09Speaker 03

  I had like a goofy picture of me with like a scarf and sunglasses.

• 41:18Speaker 03

  Tim, you're bringing out like this is, this is the douchey 25 year old Mark here.

• 41:23Tim Ferriss?

  No, no, no, no. I'm not, I want to clarify my intentions.

• 41:28Speaker 03

  Okay, okay.

• 41:29Tim Ferriss?

  So I want to clarify my intentions. So my intention is to show how this ball works in practice, to use the video game analogy. In the same way that I started with very narrow, at least in the blog capacity, I started a very narrow tech, audience focused productivity slot. That's where I focused. And really I was speaking almost directly to people in Silicon Valley where I lived at the time. It was very, very narrow. And then it expanded and after the success of the first book,

• 42:11Tim Ferriss?

  realized I didn't want to get painted into the corner of being the X hour work week guy forever.

• 42:17Speaker 03

  Yep.

• 42:17Tim Ferriss?

  But I had the optionality at that point, which might not come again, to try something totally different because I knew publishers would take the gamble just based on the audience that I built. So I did the four hour body and then it started to expand from there. And I want to perhaps provide a little bit of historical context also for the time that we're discussing, right? There in 2000.

• 42:43Tim Ferriss?

  Five, I want to say, The Game by Neil Strauss came out, somewhere around there. And then I want to say it was in that same range, 2005, 2006, that I Hope They Serve Beer in Hell Came Out by Tucker Maxx. And no matter what people feel about the content in those books and the subject matter covered, both of those got a lot of young men, or let's say, boys on the verge of becoming men, late adolescents, both writing for the first time.

• 43:20Speaker 03

  Yeah.

• 43:20Tim Ferriss?

  And then both authors, Tucker Maxx and Neil Strauss, ended up doing their own version of rolling this ball afterwards. Right? And so my intention here is to point out, in a sense, how much went into contributing to where you are today. Not saying you would replicate it if you attempted to in the same way. But that's, that's why I'm going through this backstory. Because also, and I'm sort of showing the punchline in a sense, and I'd be interested to know if you think this is a fair comment. A lot of folks, especially, I think, right now, when they're able to study, or at least

• 44:02Tim Ferriss?

  see, supposed case studies of people becoming these overnight successes on platforms like TikTok and so on, they dramatically overestimate what they are capable of doing in three months, but they dramatically underestimate what they would be capable of doing in three years, let's say.

• 44:19Speaker 03

  Yeah.

• 44:19Tim Ferriss?

  And that's why we're having this conversation, in part, because a lot of folks are like, oh, Mark Manson, that's the subtle art of not giving a fuck guy. Oh, my God, huge mega bestseller. I'm so glad that he did that, and what a genius. And you may very well be a genius, but I want to provide the backstory to the genius, if that makes sense.

• 44:36Speaker 03

  For sure. And it is, there's 10 years of quiet iteration behind that big breakthrough success.

• 44:45Tim Ferriss?

  So going from $100 a month with teeth whitening and Feng Shui to... Writing a book with Will Smith, that's a dramatic, it's a dramatic transition, but it's not a one step phase shift, right?

• 44:59Speaker 03

  Yes.

• 44:59Tim Ferriss?

  It's this sort of incremental build and that's the picture that I'm trying to paint. So when did you go from then, the pickup expanded into honesty, vulnerability, and then bleeding into relationships to broader advice?

• 45:16Speaker 03

  So the transitions happened, the pickup stuff kind of started 2009, I'd say. The honesty vulnerability stuff, the next year, 2010. And then what I realized, I think in 2012, either late 2012, early 2013, something really strange happened, which is I realized that 25, 30% of my audience was female, which is bizarre because I'm explicitly writing men's dating advice and it is written in a way that it's like dudes in a locker room talking to each other. But a lot of, I kept getting emails from women saying, I don't relate to this or that,

• 45:57Speaker 03

  but this advice you gave about boundaries is the best thing I've ever heard. It's better than any female advice that I've ever seen. I started getting email after email of that. So it occurred to me that it no longer made sense to limit myself to simply writing for men. And so I took that step, the further step of just rebranding to just my name. I'm going to write about, you know, for everybody. And initially it was mostly dating, relationship advice. But the other kind of thing I started to notice around that time as well. By then I had been writing dating and relationship stuff for like five years.

• 46:36Speaker 03

  And when you really dig down into it, there's no such thing as a dating problem. Every dating problem is simply a personal emotional slash trauma slash baggage problem that is manifesting as a dating problem.

• 46:55Tim Ferriss?

  Human problem.

• 46:56Speaker 03

  It's just a human problem. So. I was like, you know, I don't really think it's valuable for me to sit here and write things like top five first date locations, you know, whatever. I should be talking about this deeper level stuff because that is what everybody seems to be struggling with. So that was also part of the transition of getting into, I guess, what you would call more traditional personal development topics.

• 47:21Tim Ferriss?

  If we then flash forward, so we have this like blurry Austin Powers kind of transition and we end up, I believe, tell me if I'm getting this right, January 8th, 2015, I may be getting this right, blog post, 2,354 words, I believe. This is the big one. This is the mother lode. And my question is, before the blog post became the subtle art of not giving a fuck, what other names did you consider for that? If you even remember? And/or how did you just end up with the title? Because you think a lot about word smithing and crafting.

• 48:03Tim Ferriss?

  And I know you spent time on this and I know you have spent a lot of time thinking about headlines and titles. So what was the process of getting to that?

• 48:13Speaker 03

  There's not really a way to answer that without kind of going back a little bit and talking about what that era of social media was and what kind of my whole process was back then. I think I had my first like mega viral post in 2012, early 2013. And it took a while for everybody to figure out, but it was right around then that Facebook turned on the spigot of reach for outside published material. Like Facebook kind of decided that they wanted to be the newspaper for everybody. So if you were able to write an attention grabbing headline,

• 48:52Speaker 03

  You know, a little bit of copy, have a intriguing image, you would just go crazy on that platform. And so the big growth spurt that happened in my audience was on Facebook from 2013 to 2015. Subtle Art was actually one of the last viral articles I had in a series of probably eight or 10 viral art, like very viral articles over that two-year period. I kind of discovered this and then started refining a process. And as you pointed out, like a huge part of the process was title. I just realized like, the title is almost as important as the entire article itself. So I started spending hours just writing out dozens and dozens of titles. And I also just kept around title ideas that

• 49:35Speaker 03

  I had. You know, I just had a Google Doc that I'd be out at dinner with a friend and he'd make a joke. And I'm like, oh, that'd be a really good article title. And I'd like pull out my phone and jot it down on the Google Doc. So the subtle art, the title had been sitting on that Google Doc for a while. And so I'm a big metal fan. And the band Lamb of God has a song called The Subtle Art of Murder and Persuasion. And it was right around that time, I forget, another thing about Facebook's algorithm at the time, I noticed that if I just put fuck in the title, you know, you would get like 50% more juice. So Turbo boost. Yeah, exactly. So it was just like a cheat, it was like a cheat code for Facebook.

• 50:20Speaker 03

  My mind was already in a spot where I'm like looking Back in the wholesome, good old days. Yeah, right. The F word. Oh, my God.

• 50:31Speaker 03

  So, you know, my mind, I was already kind of existing in a headspace where I'm always on the lookout for like a clever use of the F word. And so I was listening, I was a huge fan of Lamb of God, and that song comes on on my iPhone or whatever, Subtle Art of Murder and Persuasion. And I was like, the subtle art of not giving a fuck. And I was like, wow, that's, that's really catchy. And then it sat on the document for a while. And then it's actually funny, kind of how the article got written. It sat there for many months. It never really, I never really felt the inspiration to do something with it. And then there was a period, that holiday, the Christmas and New Year's, right before that, that like, as you said, it came out January 8th.

• 51:13Speaker 03

  That holiday was really shitty for a variety of personal reasons. It's just one of those Christmas holidays that you're like, fuck, why do I have a family?

• 51:26Speaker 03

  Like, do I have to spend time with these people? You know, I was coming out of that in a pretty bummed out state. Yeah. My wife, who I was not engaged to yet at the time, there was like Visa trouble, so she was stuck in Brazil. So I'm like, I was actually in Austin. I was sitting alone, like basically just moping in Austin for a few weeks. And when I get mopey, I get very, very snarky and like, bitingly sarcastic. And so, it was time to write an article and I pull up the list and I see that title and I'm like, you know what? I'm going to write the most offensive, profane thing I can possibly imagine. But I'm also going to give the best possible advice that I can, I imagine I can give.

• 52:11Speaker 03

  I'm going to combine the two things. I just want to create that like dissonance in people. And so I wrote it and I thought it was completely over the top and ridiculous. And you know, sometimes when you write something, I'm sure you have this experience, like you're too, you can't really tell if it's good or not, like you're too close to it. So I put it away. I woke up the next day. I was still unsure about it and I sent it to my content guy, official title. And I told him, who also kind of acts as an editor for me. And I told him, I was like, I don't even know if I want to post this. It's pretty ridiculous. And he came back on Slack in like all caps and he was like, you can fire me. I'm posting this fucking thing.

• 52:51Speaker 03

  He's like, this is the best thing. We have to post this. And sure enough, he was right. Like it just, it went absolutely crazy. It was everywhere.

• 53:00Tim Ferriss?

  Yeah, I remember that. I do remember that. The banner with the kitten and all that. I remember seeing that when it came out and I was like, that's a really, really good headline. It was a good piece too, but I remember thinking, man, every once in a while, you know, it could be an album, it could be, and this harkens back to my early days when I had the sports nutrition company and was doing now what would be called D to C, but lots of paid advertising. So I needed headlines to work. I was also working with very expensive long lead publications, like magazines. Good Lord, you think it's hard to zig and zag

• 53:41Tim Ferriss?

  online, man, with that type of lag time, it's brutal. So I developed an affection for really, really good titles and headlines. And I was like, man, that's a gold medal right there. And out of curiosity of the eight or so articles that you had go mega viral in a two-year period, which especially in the context of that time is a very high hit rate. Thinking back to that time, I was on the playing field. That's a very high hit rate. How many of those started with a headline and then became an article? Because I would imagine most people who write, write something and then try to come up with the headline. Oftentimes, I think that will be the case.

• 54:26Speaker 03

  I would say half, just probably 50/50.

• 54:31Tim Ferriss?

  What was second place in terms of virality? Do you remember?

• 54:35Speaker 03

  Second place was seven strange questions that help you find your life purpose. And then the number one question was, what is your favorite flavor of shit sandwich? And does it have an olive?

• 54:50Tim Ferriss?

  Oh, the questions, the questions. So, so, so things go completely cuckoo bananas and watching it from.

• 55:01Tim Ferriss?

  I suppose I was saying the sidelines, the kind of front row seats because I was tracking things in the blogosphere, roughly speaking, quite closely because I was still so involved.

• 55:11Speaker 03

  We're in the same space. We have mutual friends, you know, so.

• 55:14Tim Ferriss?

  Yeah. Yeah. How many blog posts have you written? Do you have any idea?

• 55:19Speaker 03

  Well, the site still houses about 250, but a lot of them have been removed or.

• 55:28Tim Ferriss?

  Decommissioned.

• 55:28Speaker 03

  Decommissioned. You know, thank you for your service. You are no longer necessary. I would say probably in the neighborhood of five, 600.

• 55:36Tim Ferriss?

  Yeah. I mean, that's solid canon.

• 55:39Speaker 03

  Yeah.

• 55:39Tim Ferriss?

  And after, let's see, 1,000 plus on my blog, because I got started in 2005. So I had a bit more of a lead time. Ended up spending a lot of time thinking about crafting of certainly pieces and also headlines. Let's, before we delve into sort of the explosion after that event, and I think a lot of people might be able to fill in some of the gaps because they, they, I would imagine at least more than a handful of folks will have some familiarity with maybe the later chapters of what the success of that book looks like and seeing the orange cover everywhere, any airport, anywhere in the world, there it

• 56:22Tim Ferriss?

  is. I actually do want to ask about the cover because that's, I think, an element that has also worked tremendously well.

• 56:30Speaker 03

  Yeah.

• 56:30Tim Ferriss?

  But before we get to that, what are the things that you most struggle with now or recently?

• 56:39Speaker 03

  So this is going to be a bit of a blasé answer, especially probably for you and your audience. I have always struggled with the physical health side of things. I spent pretty much all of my twenties kind of getting my head in order, getting my baggage cleaned out, fixing my relationships, understanding my emotions, developing self-awareness, all these things. You know, I was always so focused on that, that I never really developed good habits around taking care of myself. And so it's, I'm at that point now in my late 30s where you actually pay for those bad habits. Because when you're 28, you don't really pay for it. But like.

• 57:19Tim Ferriss?

  Yeah.

• 57:19Speaker 03

  These days, I hit a point a year or two ago where I realized like.

• 57:24Speaker 03

  It's never going to get easier or better. So it's not a sexy answer. It's kind of a blah answer, but it's the last year especially has been very, very health focused. I've actually been listening to a shitload of your episodes on subjects like that. It's been very helpful.

• 57:37Tim Ferriss?

  Yeah, the health piece, I'm 45 now and all of those little decisions add up and I've, I've been pretty good at maintenance, but I've also just through pure life aggression, sustained 30 plus fractures, handful of surgeries and holy shit, do those add up? Those start to reappear and the degree of self-care, what I've realized just needs to go up in a very nonlinear fashion, the older you get, or you just start sliding in

• 58:17Tim Ferriss?

  a really significant way. So I'm in a maybe a similar boat in the sense that I'm also in the last year and certainly for this upcoming year, going to be focusing on the health component because it's this upstream variable that just affects positively or negatively everything else. So for what it's worth, I'm happy to chat about that anytime.

• 58:41Speaker 03

  Thanks, Ben. I appreciate that.

• 58:42Tim Ferriss?

  You know, whenever I feel like I'm getting off the rails, it's just for what it's worth, I have found, and I have some degenerative disc issues in my back also, which is unfortunate, but congenital, kettlebell swings, slow carb diet, perhaps also skipping one or two meals, just to say breakfast, because I find that easier than portion control.

• 59:04Tim Ferriss?

  And some type of core work, whether it's something like Pilates or really technical Pilates, or let's just say gymnastic strength training also, but that's a bit more aggressive on the joints. So you have to have that stability slash connective tissue strength. But if I just do core work, kettlebell swings, pushups and some type of diet that restricts high caloric density carbohydrates to some extent.

• 59:37Tim Ferriss?

  It really makes a huge difference. What do you have pains? Do you have a lot of pains? In terms of symptoms is that's?

• 59:44Speaker 03

  I actually don't. Um, I'm very fortunate in that regard. I just got fat.

• 59:53Speaker 03

  I mean, especially, I mean, we're gonna, we're, we're gonna get to my run the last five years and all the projects I did, you know, I overworked. I overdid it, you know, the wake up call for me was actually I was, I was writing three books at the same time.

• 1:00:10Tim Ferriss?

  Sorry.

• 1:00:11Speaker 03

  Yeah, yeah, no, you, you know, you know, like how stupid that is.

• 1:00:18Speaker 03

  I was writing three books at the same time. Uh, you know, I was living in New York. I'm traveling. I'm on planes like, if not every week, every other week. And I was actually sitting in my office one morning and I started having intense chest pain. And it freaked me out. You know, I have a history of heart disease in my family and I was like, I'm fucking 37, like this can't be happening. So, you know, sat down, went to a doctor, ran all the tests, everything's fine. But he looked at me, he's like, have you had any stress going on in your work lately?

• 1:00:53Speaker 03

  And, uh, you know, I had gained probably 25, 30 pounds. The little exercise I had been doing before then, I, you know, went out the window. My eating habits were terrible. My sleeping habits were terrible. I had massive circles under my eyes and I, I kinda had just this come to Jesus moment of like, dude, you can't put this off any longer. You have to do something to take care of it. There was also a little bit of a, a humbling that had to happen of realizing that after a number of years of trying to do it myself, that I just for whatever reason, like this part of my life, I don't seem to have good decision control. So I hired a coach and that was super helpful.

• 1:01:34Speaker 03

  And it's, you know, speaking of that kind of snowball effect, the further I go down the path, the more I want to go down the path. And I also feel a little bit stupid because my whole thing for 15 years now has been all about. How people think and feel and helping them, you know, deal with struggles and pain in their life better. And I'm sitting here and I'm like, wow, not drinking for a few weeks, going to bed at like 10pm. I feel 20% better on a day to day basis. How did I not realize this before? Like, how am I, how am I so late to this party?

• 1:02:12Speaker 03

  So it's been, it's been an interesting experience.

• 1:02:14Tim Ferriss?

  Just out of curiosity, where were you when you stopped drinking and started going to bed earlier, getting a solid night's sleep? Geographically, where were you?

• 1:02:23Speaker 03

  LA.

• 1:02:24Tim Ferriss?

  LA. So I ask because New York, in my experience, I grew up on Long Island. I've spent a ton of time in New York City. It is just a cultural norm. I mean, to drink four or five nights a week and you get on this caffeine booze seesaw and which is the norm for millions of people.

• 1:02:48Speaker 03

  Yeah.

• 1:02:48Tim Ferriss?

  Every week, if not every day. And I just, that's why I was asking about the switch.

• 1:02:54Speaker 03

  I was completely unprepared for how influential moving from New York to LA would be in that, in that factor. Cause you're absolutely right. All social life in New York revolves around eating and drinking alcohol. And yeah, after seven years, it adds up. Like it really adds up. Whereas in LA, like people don't drink nearly as much. Everybody wants to go on a hike. They want to surf. They want to like, go hang out on the beach. So it's, it's, it's been very good.

• 1:03:24Tim Ferriss?

  Yeah. The where, the where of health matters a lot, not just the how of health. I mean, the how of health is often a consequence of the where, in a way. LA does have that in spades. If you haven't been to the, the Venice Boardwalk Green.

• 1:03:43Tim Ferriss?

  On, I want to say a Sunday, when the acrobats go to train, you should definitely check that out. You see Cirque du Soleil athletes practicing on this green, which is probably, I don't know, 30 by 30 feet. And

• 1:03:56Speaker 03

  That's awesome.

• 1:03:57Tim Ferriss?

  If you just want a casual pass by Cirque du Soleil performance, you can take a look at that. It's inspiring. It's really, really inspiring. Let's talk about the five-year period of projects and the three books at once. Oh, my God.

• 1:04:13Tim Ferriss?

  Oh, boy. Yeah, that's a lot. Could you describe what you did with Will Smith, how it came to be, and your personal primary lessons learned? Doesn't have to be from the content of the book. It could also be from the interactions, exposure to LA, entertainment, et cetera. Just love to know what you did for people who don't know.

• 1:04:37Speaker 03

  Yeah.

• 1:04:37Tim Ferriss?

  How it happened. Maybe those are in the opposite order. And then what your personal primary lessons learned were from that.

• 1:04:46Speaker 03

  So I co-authored Will Smith's memoir, which came out last year. It's called Will. We worked on it for about, I think about two and a half years together. The way it came about was his team actually reached out to me. He had wanted to do a book for a little while. And from what I understand, I wasn't there, but from what I understand, he had some kind of casual meetings with a few different authors and just to kind of see what was out there. And when they contacted me about it, first of all, another story of my agent being great. My agent didn't tell me about it right away. The first thing she did is she sent me an email and she said, hypothetical question, if a celebrity wanted

• 1:05:28Speaker 03

  to write a book with you, on what terms would you be interested? Which is smart because she didn't tell me who it was.

• 1:05:35Tim Ferriss?

  Yeah, it's smart.

• 1:05:37Speaker 03

  And I said, it would have to be an A-lister.

• 1:05:42Speaker 03

  And they would have to want it to be more than just about their life like they they would wanna like dig into their problems and history and baggage etc, which is as it so happens, exactly what Will wanted to do. So after that, we set up the meeting, super surreal. I don't know. I always tell people like, the craziest part about meeting a really, really famous person, isn't actually the really, really famous person. It's all the shit that goes on around the super famous person. Like, it's, it's the, it's hard to explain, but next thing I know, I'm getting whisked away to Atlanta, where I'm supposed to meet him

• 1:06:25Speaker 03

  on set of a film that he's working on. Turns out Ang Lee is working on, is directing that film. So I start, don't fanboy it, Ang Lee. Don't, don't fanboy it, Will Smith. Like, oh, God, like, this is so stressful. And you're supposed to just kinda act casual, like, this is all normal. So he finishes, they're like rehearsing a scene or something. And I'm like, don't, I'm like, walking in circles, not knowing where you're supposed to go. And his people are like, are you okay? And I'm like, where should I sit? I've never been on a Hollywood set before.

• 1:06:56Tim Ferriss?

  What do I, what do I do with my hands? What do I do with my hands? Like Ricky Bobby?

• 1:07:01Speaker 03

  And I told, I told one of his managers, I was like, I've never been on a Hollywood set before. I don't know if I'm like, in the right place or not. She just kinda looked at me like, really? It's like, sorry. You know, so next thing I know, they finish rehearsing, we go straight to an airstrip, getting loaded onto a private jet. And they're like, no, no, no, you need to sit in the front with Will, because you're gonna talk about the book now. And I'm like, now? Like, this is, okay. You know, first time on a jet. So we're being whisked away. So the whole thing is just surreal and strange. And everywhere he goes, there's a mob of fans waiting for him, people shrieking. So it took a few days

• 1:07:43Speaker 03

  to kinda like, get over that, get in a room with him privately where it's quiet, and actually have kind of an extended one-on-one conversation with him. And

• 1:07:54Speaker 03

  Before I went to meet him, I had two conditions for myself, which was the first one is he can't be an asshole because I just no amount of money, no amount of prestige is worth spending three years working with an asshole. And then two was, you know, there needs to be something legitimately like he, everything needs to be on the table. He needs to be very willing to open up and kind of go anywhere. So we had, we had a few really good productive conversations and I was blown away. The thing that really knocked my socks off about him is, I mean, he's a smart guy. Obviously, he's a very hardworking guy. Obviously,

• 1:08:35Speaker 03

  his charisma and his ability to read a room and react in a way that makes people feel comfortable. And then also kind of talking to him a little bit about some of the hurdles that he went through in his life, his ability to adapt to set back to reframe it in a way that is helpful to himself. It's really incredible. Like he is one of the, and I know this seems strange to say after the Oscars incident, but he really is one of the most emotionally intelligent people that I've been around. And so we had a dinner the last night and he kind of just out of the blue was like, so what's up, Mark? We gonna

• 1:09:16Speaker 03

  do a book or what? And I was like, well, I've got an outline in mind. And I said, I told him the thing I just said about emotions and his ability to use his emotions to adapt to things. I also said, it's probably why he's such a good actor is that it's, he's able to summon emotions and play with them and react to them in a masterful way. And I said, so I think the book should be built around emotion. It starts with fear. It moves through all your defense mechanisms into your fame, into all the success, into that facade collapsing. And then eventually finally ends up at, at love, at a very genuine, authentic love, which is kind of something that it took him a long time to get to. And I said, and as you move through all those emotions, there's a word for somebody

• 1:10:01Speaker 03

  who's able to move through setbacks and, and deal with any sort of negative emotion and harness it to advantage them. And I, I said, it's, it's will. So that should be the name of the book. It was like The Fresh Prince came back. Like he was just like, hell yeah. He like gets up, starts like slamming stuff on the table. He's like, hell yeah. Hell yeah. We doing that. And I'm like, all right. So I got the gig like, but yeah, it was, it was a

• 1:10:31Tim Ferriss?

  Good meeting.

• 1:10:32Speaker 03

  Yeah. Good meeting. Good meeting.

• 1:10:37Speaker 03

  But it was a wild and fun two years with him. He is honestly, I mean, as you can imagine, I get so many questions since March about him, but honestly, he's such a great guy. Deep down, obviously he makes mistakes and does stupid things like the rest of us, but I have nothing but gratitude for that project. It was very easy to write. It was very enjoyable. The way we did it was I presented the outline. We kind of refined it together. I wrote the first draft. He did a revision of that. And then me and the editor at Penguin kind of

• 1:11:17Speaker 03

  like did a final pass. So it really is both of us in that book. Like it's, a lot of people assume it was all me or assume it was all him. I don't know. But like, it really was both of us. Like he put a lot of work and effort into it and he really cared about it.

• 1:11:34Tim Ferriss?

  So I'm going to ask about what you learned about Hollywood and entertainment through the process of interacting with him and writing the book. I'll just open a door if you want to walk through it. If not, we could skip it. I know you just mentioned a lot of people have asked you about the Oscars and Chris Rock incident and so on. Is there anything you want to say about that or about him with respect to that or not? You can also just say, no, not really. And we can move on. Totally up to you.

• 1:12:04Speaker 03

  So I publicly wrote a piece about it as a newsletter. It's on my website. The TLDR of it is basically

• 1:12:15Speaker 03

  Yeah, he did something really stupid and unacceptable, but as somebody who spent a lot of time around him, and not just him, his family, his friends, getting to know his kids, getting to know his brother, he is honestly, there is so much generosity that happens with him that nobody ever sees, and it's very much by design. Like, he doesn't, he doesn't feel a need to publicize it. And so, just seeing what I've seen, being around him, I kind of told people, like, "Look, that's not the real him. That's like, the worst side of him. You know, the will that you know and that you hope is real is, that's

• 1:12:56Speaker 03

  the real will. He's a very great, loving, but flawed, human being." In terms of what I learned, oh, and you asked earlier, what I learned from him. It's funny, because that project, he does have a marvelous story of resilience and overcoming. I mean, he comes, he comes from a very dysfunctional family, an abusive father, grew up on the streets of West Philly, like, very rough neighborhoods. And it's actually very remarkable how he navigated that, avoided all the pitfalls that come with that sort of upbringing to get where he is today. It's definitely not an accident. So, that story's amazing, but there was nothing in it that really, there were no epiphanies for me personally. The

• 1:13:39Speaker 03

  epiphanies for me personally were just being around him as a professional, you know, being around a guy like that, who's been at the top of his game, top of his field for 30 years, one of the most famous human beings on the planet. I was blown away at the way he worked with his team, the way he was with his fans, the way he dealt with the media. I mean, to be honest, dude, like, I, the first time I hung out with him and I saw him get mobbed by fans, my immediate reaction was like, "Man, I should be nicer to my fans." Like, I think Will is nicer to his fans than I am. And, like, he's, he is, he's Will Smith, like, he should be-

• 1:14:17Tim Ferriss?

  He's paddling out through 100-foot waves every time he steps, steps out of a door.

• 1:14:22Speaker 03

  Yeah. But, one, one of the things that he, he helped me see, he said this to me, too, is he said, you know, he was like, "I'm very aware that every encounter I have with a fan is a very asymmetric encounter. For me, it's five seconds that I'm gonna forget about." Within a minute, for them, it's five seconds they're gonna remember for the rest of their lives. So he's like, just put in the effort for those five seconds. The payoff is so monumental for the other person that it, there's kind of no ethical argument to not do it. The other thing that he said that was really profound for me, because as you can imagine, he's got

• 1:15:03Speaker 03

  this like full staff of people that just follow him around the world. He's got cooks and chefs and wardrobe people and security guys and everything logistics. And I asked him once, I was like, do you ever feel like it's kind of weird just having this like team of people that just shadow you everywhere you go? You know, I was like, when was the last time you cooked a meal for yourself? And he like started laughing and he's like, I don't know, man, probably at least 10 years. He's like, look, it's really simple. Like, I am world class at one thing. And yeah, it'd be very easy for me to like, be the humble guy and cook a meal for myself and send the chef home. But I'm only world class

• 1:15:46Speaker 03

  at one thing. And that would take away from my time and energy from being world class at that one thing. And not only that, but my chef is world class at one thing. And by sending him home, I am taking away from his ability to be world class at the thing that he's world class at.

• 1:16:03Tim Ferriss?

  That's cool. I saw potentially the first part coming, but not the second part.

• 1:16:08Speaker 03

  Yep.

• 1:16:08Tim Ferriss?

  That's a significant addition, right? Looking through the mirror from the other direction, not just your direction.

• 1:16:17Speaker 03

  And he described it as robbing him as an offer of an opportunity to be excellent. It's funny because you know, you hear so many outsourcing conversations in terms of business of like, how to hire and outsource and do all this and automate and do all this stuff. He spoke about it in ethical terms, which was really profound for me.

• 1:16:37Tim Ferriss?

  What did you observe? Or what stood out to you about how he worked with his team outside of that example that he just gave?

• 1:16:45Speaker 03

  This kind of validates what we were talking about earlier. The first thing that really stood out to me about his team was

• 1:16:56Speaker 03

  They've all been with him forever. And it was funny, I was talking to one, he's got one guy named Scotty, who I love. He's Scotty's been in a few of his YouTube videos, lovely, lovely guy. And Scotty was kind of joking with me, he's like, yeah, I'm the new guy on the team. I've only been here nine years. Everybody in like significant roles in his team have been with him since at least the Fresh Prince days. Many of them since, since the eighties, some of them since he was a kid. They're like childhood friends that he kind of put into the appropriate place. So that, that really blew me away. It also validated a lot of my beliefs around loyalty and trust.

• 1:17:36Speaker 03

  He also explained it to me once, as he said, he was like, look, when you become famous, nothing is scarce. If you want money, you can go get money. If you want parties, you can go get parties. If you want sex, you can go get sex. He said, the one thing that becomes more scarce as you become famous is trust. And so he said, I very much tried to build my organization to optimize for trust first and everything else second, which I thought was very wise of him. But in terms of just operationally, like he's, he's very good at including everybody. Like he's very, there's no like rigid hierarchy of like, oh, well, you're, you're the assistant of this manager. So like, you shouldn't be in the room talking about these ideas.

• 1:18:21Speaker 03

  It's kind of like, he loves to just joke and bounce creative ideas around. And if it's like the lowly production assistant who comes back with a, with a great idea, like he's happy with that, he'll run with it. He doesn't feel like a possessiveness around like who gets to tell him what.

• 1:18:42Tim Ferriss?

  Fascinating.

• 1:18:43Speaker 03

  Yeah.

• 1:18:43Tim Ferriss?

  Super, super fascinating. What are your goals, desires, wants? Many, we, I don't know how crazy we want to get, but in the next, say, You can choose the timeframe for three years, right? Because there was a point, as you said, you're writing for your friends in college, readership per se of no more than a dozen people, not really thinking about where this is going or how you're going to optimize it. It's just writing, having fun with friends and enjoying the process. Now you have, among other things, paradox of choice situation on your hands, where there's more inbound than you can probably even begin to process,

• 1:19:28Tim Ferriss?

  even more than your agent can probably process. She has to have some quick means of eliminating things. How are you thinking about what you want to do or not do over the next handful of years?

• 1:19:41Speaker 03

  The place I'm in now, I mean, I will write more books, but I'm kind of in this almost like prodigal son coming back to the internet moment. Doing all of these projects over the last five years in legacy media, it's been very rewarding and it's been, in many cases, very fun and educational. But what I realized is that that's not, that's not what I love doing. I love just the raw dynamism of posting something, getting immediate feedback, processing that feedback, understanding like, oh, people like that. Why did people like that? What is it about that idea that resonates with people?

• 1:20:25Speaker 03

  And then, you know, trying to like, figure out like, okay, well, how could I do something more with that? I love that process so much and the immediacy and the creative control that comes with that. I'm envisioning this place in my career is like, I'm coming back to that. I mentioned earlier that I'm currently hiring out a video team. And before like 500 people listening to this start sending me applications.

• 1:20:49Tim Ferriss?

  I can learn, I can learn, Mark.

• 1:20:52Speaker 03

  I'm willing to work for free, but you have to teach me everything. Exactly. I've already made the initial hires. If there are more people that I'm hiring, subscribe to my newsletter, it'll be announced there.

• 1:21:07Speaker 03

  I'm very bullish on online media and independent media in general. And you could argue it's already the predominant form of media in terms of just where the narratives come from and where the best content comes from. But I think that's only going to continue over the next decade. And so I'm excited to be here for that. There's two things that I love. One is what I just said, the kind of the immediacy of online content. The other one is just I have this very, very strong passion bordering on fury of a thousand suns to take the self-help world, which traditionally, you know, when I was growing up, when you were growing up, self-help was not something for the masses. It was like, if you had a bunch of money in your savings and could fly to a

• 1:21:52Speaker 03

  city and sit in a conference room for five days, like that's where this content used to be. And I think over the past 20 years, we're living through kind of, I don't know if democratizing is the right word, but just a widespread dissemination of these very important concepts and ideas to the masses for either free or very, very, very cheap. I really deeply believe that a lot of these concepts, these basic things that you and I talk about week in, week out, they should be everywhere. They should be taught in school. They should be, you know, basic relationship skills should be taught in school, basic meditation, a lot of the exercises you do in therapy, CPT, like these concepts should be taught everywhere. Like, everybody

• 1:22:34Speaker 03

  should have access to them all the time. And I'm very passionate about that idea. That has always been kind of a chip on my shoulder that I've had throughout my career. And I still, it's still there. There's still work to do. And so the marriage of those two things is kind of where my head is at right now.

• 1:22:51Tim Ferriss?

  So to choose the things you want to do, which you've been describing, to hone in on the things that you know you enjoy, it would seem to be that a prerequisite of ensuring that happens, I have a number of follow up questions, this is one, ensuring that happens requires you say no to a lot of stuff that you either ignore completely, don't respond to, or say no to a lot of stuff. And you're fortunate that you have a team. So Molly can also say no to a lot of things on your behalf. I'm curious how you're thinking about saying no to very tempting things. And they may not be tempting, but I'll give you an example. You get an email from Molly, she's like, might be worth a five minute conversation.

• 1:23:32Tim Ferriss?

  Give me a call. So you get on the phone, she's like, Steven Spielberg, you read Will, he's not done this for anybody. He wants you to write a three part. Oh, God. Book series.

• 1:23:45Tim Ferriss?

  People can't see, but I'm already Facebooking. And maybe, and maybe I'm actually screwing up this thought exercise by making a three parter. No, it's not a three parter, but it is going to be a year or two of focus on this, which would be the seminal definitive book with Spielberg's full cooperation, full access, journals, everything. Pay you some insane amount of money, right? Twice the number that you would pick as a stretch goal that you're like, they'll never say yes to. He's like, I'll just pay you twice as much. Let's get this over with so we can get to the work. What do you do when stuff like that comes up? Because you know it's going to come up. Well, I don't know.

• 1:24:29Tim Ferriss?

  Maybe not that specifically. I'm using an absurd goal. Sure. To drive the exercise, right? Because if it's like, ah, this is a B minus offer, easy to say no to, right? Because you want to strive to do an A plus in the things you just described. So how do you think about saying no to the stuff that will be tempting?

• 1:24:55Speaker 03

  For lower level stuff, I think the best way is to simply set rules. I've done that with speaking the last year or two. What are your rules? So my rules are basically it either needs to be like an Uber away, or it needs to be just an absolutely like stupid amount of money, which nobody takes the stupid amount of money. So it's basically just an Uber away. And also I decided too, that I'm not going to do keynotes anymore. You know, if you want me to sit on stage and answer questions, that's fine. But like the preparation, the thought, the practice that goes into a keynote, the mental energy. It's you're not getting paid for 60 minutes on stage. You're getting paid for everything around it.

• 1:25:40Speaker 03

  Exactly, exactly. So speaking has been a big one that I've cut out and it's, it's actually that, you know, that's been a, the delta between how speaking opportunities look on paper versus reality is like, it's just so wide because you get that email and there's this number with a bunch of zeros behind it. And you're like, oh my God, that's the easiest money ever. And then you actually go do it and you're like, wow, I just spent a week not doing anything else to be here. So rules around that. So to the Spielberg opportunity, my rule with any sort of like celebrity memoir would probably be very similar to my rule with Will. A-lister has to be doing it for the right reasons. I think the difference this time would be part of the reason I

• 1:26:26Speaker 03

  gave myself chest pains a few years ago was I think I was so eager to say yes to things. So to back up a little bit, you know, there, after subtle art, there was a little bit of this insecurity, maybe call it imposter syndrome of like, okay, this might be my 15 minutes. Say yes to everything because who knows if this is going to come back around? So I did that. I don't necessarily regret it, but I think this time around it would be on my terms. So it would be like, okay. Is he an A-lister? Yes, he is. Is he doing it for the right reasons? I'd probably have to sit down, talk to him, get a feel for that. Is it a good fit chemistry wise?

• 1:27:09Speaker 03

  You know, have to sit down, figure that out. And then I think it would be on my terms. I'd be like, okay, here's my schedule for the next two years. Here's where I can fit this in. This is when I'm available, you know, take it or leave it. I think the money at this point. Would be a very, very minor factor.

• 1:27:28Tim Ferriss?

  Only so many Skittles you can eat.

• 1:27:30Speaker 03

  Seriously, like it's you do hit a certain number where you're like, fuck it. I'm just gonna do stuff I want to do. So very fortunate to be there.

• 1:27:41Tim Ferriss?

  Okay, so let's say Monsieur Spielberg is like, great, that all sounds fantastic. Would it fit around what you just described you would want to do? Or would it start to crowd it out just knowing yourself?

• 1:27:58Speaker 03

  If that offer came down the pipeline like tomorrow, my reaction would be, so I'm building out a video team. We're gonna start scaling video content in 2023. I'm under another contract with Harper to do another book in 2024. So we can get started like 2025 if you want. That would probably be the conversation, which I'm sure he would hate.

• 1:28:27Speaker 03

  You know, the challenge there would be holding a line with that. You know, if he started to push back and it's like, well, we'll offer you twice as much money as your Harper contract. You know, it's like you can't get seduced. You need to hold. It's like boundaries in relationships, right? It's like if you tell somebody like, hey, this doesn't work for me. Don't do it. And then they do it. It's really hard to not let it slide. Like, nobody wants to confront people in their lives and say like, hey, that's upsetting to me. I told you not to do it. You know, it's really hurtful that you did that. Like, nobody wants to have that conversation. But if you want to have good relationships, you have to have that conversation. And I think it's the same in the professional world. If you don't set those boundaries of like, okay, this is what works for me.

• 1:29:08Speaker 03

  And if you don't hold those boundaries, you just kind of end up in this no man's land.

• 1:29:14Tim Ferriss?

  Furthermore, if you don't hold those boundaries, if you make exceptions, those exceptions are going to travel.

• 1:29:23Speaker 03

  Yep.

• 1:29:24Tim Ferriss?

  And then people will either say, you don't actually follow your own rules. So you should say yes to my fill in the blank. And most certainly, because I've experienced this and have become a lot better at holding strong lines in the last, say, 10 years, people will get pissed. People will get very pissed. If you've said no to a bunch, then you say yes to one because for whatever reason it's more appealing, or it just bleeds over into the maybe I should let this slide category, you can really find yourself in just a world of messiness.

• 1:30:00Speaker 03

  Yes.

• 1:30:00Tim Ferriss?

  Slogging through the swamp of unclear boundaries.

• 1:30:05Speaker 03

  It's funny, too, because early in my career, kind of prided myself on my ability to say no to things that I didn't want to do. Like, that was kind of a badge of honor I had. What I didn't realize is that as you scale the mountain, the things you have to say no to are proportionally difficult to say no to as how high you get. So it's like a skill you have to keep learning over and over and over again.

• 1:30:33Tim Ferriss?

  Oh, it absolutely is. I mean, the stuff you're saying no to now, flashback not that long ago, right? A handful of years would have been the best. They would have been offers that would have exceeded your wildest dreams, right? And these are the things you have to say no to now. It's a funhouse mirror of psychoemotional experience because it's not like we've let go of all of our conditioning and hardwiring that we've developed over decades. It just doesn't happen overnight. Let me fulfill a promise to my audience, because I did say I was going to ask about it. The subtle art cover, what is the background story on the cover? And how do you feel about it? Do you like it when you first saw what ended up being the cover?

• 1:31:16Speaker 03

  So I love the cover. To Harper's credit, they did it.

• 1:31:21Tim Ferriss?

  Good for them.

• 1:31:22Speaker 03

  It's funny, because when I went into that book, that was, you know, that was my first book with a publisher. All my friends who were published authors had all these warnings of like how horrible publishers are and how terrible decisions they make and all this stuff. And Everything with subtle art was just a breeze. Everything went really well. Everybody got along. There were no problems. And I was like, wow, what's everybody talking about?

• 1:31:42Tim Ferriss?

  That's amazing. I will just highlight, this is extremely rare. I just gave, I'm not a therapist. I don't play one on the internet, or I try not to, but was just doing my 100th iteration of like a three hour therapy session with someone who's going through their first book experience. And I'm like, I'm sorry. I just, I don't know what to tell you. I'm sorry. This is the norm. Because he was like, is this normal? This can't be normal. Does this actually happen all the time? And I was like, yep, yep.

• 1:32:11Speaker 03

  Yeah, it's actually kind of obnoxious. If you get any amount of authors in a room together, inevitably, the conversation just always ends up ditching about publishers. So the funny thing about the cover, though, so they were very adamant on the orange. So initially, it didn't have that splat. The splat was me. So I, and this, again, this is credit to them. I didn't realize this was not normal. So they sent the initial draft of the cover. I took it, put it like, opened up Photoshop myself. I think I changed the font to be the same font as my website. And then I added the splat because I wanted something kind of iconic to like, I don't know, it seemed fitting. And I sent it back to them.

• 1:32:53Speaker 03

  We love it. It's great. We'll do it. And I was like, wow, great. I love these guys. And, you know, sure enough, you find out that that never happens. People never, you know, the publisher never listens to your feedback. They try to force things through. But it's actually ironic, because I think at the time, I was just this like no name internet guy. And so they're like, oh, yeah, well, if that makes them happy, like, let's just put it on the cover. But then, once you become Mark Manson, or Tim Ferriss, or Ryan Holiday, suddenly-

• 1:33:25Tim Ferriss?

  Once they got the sunk cost of a real advance, now things are a little different.

• 1:33:29Speaker 03

  Exactly. It's like, everything is just murdered by committee, over and over again.

• 1:33:39Tim Ferriss?

  What excites you these days? And I'll give you two options as a multiple choice. So what excites you these days? I think in part, you've certainly answered or alluded to that. And with video and the teams, and I think this is maybe me as a, an avid-

• 1:33:59Tim Ferriss?

  Horse buggy driver in a world where the Model T came out a few years ago and everybody's moving to cars and I'm still digging my horses, trying to sell people on why my horses are so incredible. But is the drive to video something that you really want to do in your heart of hearts? Or, and this is not a pejorative option B, is it because inevitably, everything is driving to video and that if you're not capitalizing on that, you are simply going to be invisible to the algorithms that matter and the results that matter? Or something else?

• 1:34:35Speaker 03

  I'm not gonna lie, there's definitely some of the latter in it of just like, I love this business, I love what I do. And blogs are dead. You and I both know blogs are dead. Like you get no reach for any sort of written content whatsoever. Newsletters are getting super saturated. Like it's just, it's hard to stay in front of eyeballs in our industry. That said, I had a little bit of a, I wrestled with this this past year because it's been like four years now, my team has been telling me, you either need to do videos or have a podcast. Dude, you either need to have videos or have a podcast.

• 1:35:16Speaker 03

  I'm like, motherfuckers, I'm writing three books right now. Like, talk to me in two years. But they were right. And I, and I knew they were right. Like, it's just the way the world is going. So I actually dabbled a little bit with a podcast. It was funny. Actually, I think you have an old article from years and years ago about like the starter kit of equipment, you know, bought all that stuff. I just wanted to do like a dry run just to see, do I enjoy this? Do, is it fun for me? And actually, my first guinea pig was, was our mutual friend, Ryan Holiday. So I went over to his house down there in Austin, brought all the mics and everything, sat down, talked to him for an hour and a half, two hours.

• 1:36:00Speaker 03

  Went home, opened up the audio, started listening to it, and I realized that it was probably the least interesting conversation Ryan and I had ever had in our like five year friendship. That immediately gave me a respect for what you do and other podcasters do because on the outside, it looks like, oh yeah, you just sit down and talk to somebody like how hard is that? You know, you don't, you don't realize how much goes into being a good interviewer, how much thought you have to put into the questions you ask.

• 1:36:29Tim Ferriss?

  I usually have this out of frame.

• 1:36:31Speaker 03

  Yeah. Yeah. Yeah. It's not an accident. It's not an accident. And so I realized that that was just something, it definitely wasn't grabbing me. On the video side of things, I initially did it for the reason you just said, I was like, well, having a YouTube channel just seems like a thing you're supposed to have. And so I started recording some short videos about two years ago and sent it off to a freelance editor and kind of never thought about it after that. But as time went on, I started to enjoy it more and more. And I think the thing with video is that there is a very long learning curve to it. You have to understand, it's not just about being good on camera, like you need to understand

• 1:37:15Speaker 03

  lighting, you need to understand audio, need to understand editing, file types, resolutions, aspect ratios, like all this stuff. And usually the way you learn is by fucking it up.

• 1:37:26Tim Ferriss?

  Also YouTube, right? Like you have to pay attention to the headlines, the thumbnails, a million other variables, right? There's a lot.

• 1:37:36Speaker 03

  Yeah. So it's been a slow burn for me, but I think it started to kind of become the highlight of whatever I was doing that month.

• 1:37:46Tim Ferriss?

  Okay. This is interesting. So how did that shift happen? How are you making it fun for you?

• 1:37:53Speaker 03

  So I don't know if you run into this much, but It's one of the frustrations I've started running into is when it comes to personal development topics, there's nothing new under the sun. All of these concepts and ideas, you know, save for some recent psychological research or, you know, a couple of times a year, a really great new study will come out in psychology. And three years later, it's not replicated. So most of what we're working with is ideas and concepts that have been around for decades, if not centuries.

• 1:38:25Tim Ferriss?

  Footnotes to Plato.

• 1:38:26Speaker 03

  Yeah, right. Exactly. We're, everything is a footnote to Plato. So there's only so many ways you can write about how to get over anxiety before you just start repeating yourself. There's only so many ways you can write about getting over a breakup before you just start repeating yourself. Definitely the last few years, I felt like I've hit that and it's been frustrating. You feel like you're trying to reinvent the wheel all the time. And I feel like video, a new medium opens up opportunities to approach age old topics from a new direction or new dimension. And that's kind of my plan for that. I'm less interested in writing about theory and, you know, this is how your mind works

• 1:39:11Speaker 03

  and this is why you get anxious and this is, this is what resilience is. I'm becoming far more interested in implementation. How do you actually get somebody who's read this stuff to go do something with their life? And if you're limited to the written form, you can't really do anything about that. But if you've got a camera with you, fuck it, go visit the guy, see if he's getting off his couch, film it, ask him how he's feeling. I think there's just a lot of opportunity to explore things in that format that haven't been tapped into. And so that's what really excites me at the moment, the new creative opportunities in that sense.

• 1:39:51Tim Ferriss?

  So it sounds like format wise,

• 1:39:55Tim Ferriss?

  at least at first blush, as you're describing it, it's not going to be between two ferns with Mark Manson. You won't be sitting down, doing a video, what people might think of as a video podcast necessarily. You'll probably be featured and a part of the entire cocktail that makes it work. But do you envision a lot of it being case studies, so to speak, or kind of real world

• 1:40:23Tim Ferriss?

  tracking of different people in a sense? I know tracking might be a strange word.

• 1:40:28Speaker 03

  Keep in mind, this is still super early days for me, but I've got a lot of brainstorms around this right now. So one idea that I've talked to the team about is

• 1:40:42Speaker 03

  you can kind of reinvent classic psych studies. So there's the famous marshmallow study. Like you could probably do a really fun and entertaining version of that with just random people off the street. And, you know, give them a hundred bucks if they win or whatever. I think there's a lot of opportunity to, you can use things as incentive. You can kind of gamify it a little bit. So I don't know if you've watched, there's a new trend going on on YouTube of like kind of gamifying everything. It's Mr. Beast got huge and everybody's.

• 1:41:10Tim Ferriss?

  I've seen Mr. Beast for sure.

• 1:41:12Speaker 03

  Yeah. So, you know, when I was watching Mr. Beast, the thing that occurred to me was, okay, well, that's fun. You know, you put people in a circle and see if, how long they can stay and then give them a hundred thousand dollars, whatever amount he, he gives them. Like, what if you actually like took somebody who's like struggled to lose weight over the last five years? And you're like, hey, I'll give you $50,000 if you lose 20 pounds in the next six months or whatever. And then you track them and follow them and see what's their process? Where do they get hung up? What are the self-defeating beliefs and doubts and stuff like that? And I think this is, what I like about it too, is that if you look at, you know, research on. Motivation and people actually sticking to behaviors and goals and things like that.

• 1:41:57Speaker 03

  Money is one of the most effective inputs.

• 1:42:01Tim Ferriss?

  People don't like to hear it, but man, do incentives work?

• 1:42:05Speaker 03

  Yeah, I mean, it's what's that Charlie Munger quote? It's like, you know, everything is incentive.

• 1:42:10Tim Ferriss?

  Yeah, just follow the incentives.

• 1:42:12Speaker 03

  Yeah, just follow the incentives. But yeah, it works. It's just, it's not scalable on like a mass. You know, you can't have like an army of therapists who offer you a thousand dollars to lose weight. You can have an asshole on YouTube who does so. And I'll be that asshole. And that's kind of like the working concept at the moment. I think it'll be fun, but it also just, it renews the subjects for me. You know, I've been beating these dead horses for 15 years at this point. And, you know, this brings the horse back to life. And I think it also just introduces a lot of these concepts and ideas to a new generation. Gen Z is not on Twitter. They're not reading blogs. They're not signing up for newsletters. They're on YouTube, they're on Tik Tok. So that excites me as well.

• 1:42:56Tim Ferriss?

  Yeah, I dig it. I love that you're tweaking and brainstorming to keep it fun and interesting for yourself. I've seen so many examples of YouTubers who have created a style, very successful style. They've been cursed with getting a lot of attention and ultimately a lot of money for creating a caricature of themselves that they then have to continue to be. And the question therefore of how do you do this in a way that is energy giving, fun, creatively satisfying on some level without just being the nth person to come up with

• 1:43:42Tim Ferriss?

  a 20 second dance routine on Tik Tok, hoping that you're going to ride that wave.

• 1:43:48Speaker 03

  Yeah.

• 1:43:48Tim Ferriss?

  And if that's not something in a million years, you would ever want to do otherwise.

• 1:43:53Speaker 03

  I feel like I have a couple of competitive advantages. Entering that space in a serious way, I feel like I have a couple of competitive advantages for the simple fact that I'm old because most big YouTubers are like, they're 20 something year old dudes who have never had a real job, never been married, don't have kids. I feel like.

• 1:44:14Speaker 03

  As somebody who has been doing this for a long time, who has fallen into a lot of those traps of feeling like you have to please the audience all the time, or feeling like you have to publish all the time, or being terrified that you're gonna lose people, or they're gonna leave you, or whatever, like, I've gone through that in my own way, and I feel like I've got my head on straight about it at this point. And then, I also just think it's an advantage to be older and know who you are. Well, it's like the Spielberg thing, right? It's like, well, you know, dude, I, I got enough Skittles, thanks, but I don't need your views. Thank you.

• 1:44:56Tim Ferriss?

  Yeah, you also are in the enviable position of having the ability to do a huge range of experiments, because you have sort of the time and space, if you choose to create it and protect it, you have resources. So if you wanted to do something out there that might cost a pretty penny, but you can afford to lose it, you can do that. So it's, it's a great position to be in. I'm excited for you. Couple of boring tactical questions. Do you still use Scrivener when working on your books, or do you use other workflow?

• 1:45:32Speaker 03

  I use Scrivener for the first draft of my first two books, or for Subtle Art and for Everything is Fucked. I find it great for, if you still haven't quite nailed down the organization of a book, Scrivener is great for moving around large chunks of text very easily. But its actual user interface, I think, is inferior to Word. So if you're actually trying to go line by line and just make everything really polished and clear, I think Word. So usually I would do first draft on Scrivener and then port it over to Word and do all my revisions on Word.

• 1:46:09Tim Ferriss?

  And go from there. Sophie's World. So I have read, I don't know if you still feel this way, this is from an interview on nomadicmat.com from a while back, and

• 1:46:22Tim Ferriss?

  It has here, you can't believe everything you read on the internet, so feel free to confirm, deny, or modify. But if you're a complete newbie to philosophy and want to get a basic understanding of the Western canon, I recommend a book called Sophie's World by Jostine Garter, I want to say. It's a fun fiction book that acts as a kind of primer or primer, depending on how fancy you want to get, to the most important Western thinkers. Is that still a book you would recommend?

• 1:46:47Speaker 03

  Yes, with the asterisk that I read it as a teenager. It is a fun way to get kind of, I would say, like a Wikipedia understanding of each major thinker and their contributions and how they influenced Western civilization.

• 1:47:04Tim Ferriss?

  Which writers or thinkers, or let's stick with writers first, and we can then talk about other people who might be influencing your thinking. But are there any particular writers or books that you have been paying particular attention to in recent memory? I can buy some time by giving examples.

• 1:47:25Speaker 03

  Okay.

• 1:47:26Tim Ferriss?

  So I would say there are the longstanding influences, which we don't necessarily have to focus on, but we could if they're still highly relevant to you in your life now. So for instance, I believe that you've mentioned David Foster Wallace, Joan Didion, Hunter S. Thompson, and others, Steven Pinker, Jonathan Haidt. In my particular case, for instance, I've had a number of books recommended to me, only one of the three of which I've read. So that would be, I believe it's 4,000 Weeks by Oliver Berkman, which I thought was a fantastic book. And there are a number of chapters that really stuck out as counterintuitively

• 1:48:05Tim Ferriss?

  helpful, such as Cosmic Insignificance Therapy, which I ended up excerpting on the blog because I wanted to share with people and share the book with people. Then there's another, which I suspect I will find interesting, which is called Die with Zero, which is by, I believe, Bill Perkins. I've not read it yet, but these are books that seem to cohere in

• 1:48:29Tim Ferriss?

  A puzzle of life philosophies and instructions that I think will be very relevant to me now and over the next, say, five years. So I'm paying attention to those books and the threads that appear to connect them. I'm also paying attention, because I'm working on fiction right now, in this highly absurd, but very, very fun, series of world-building exercises that I'm doing in fantasy, actually. So it's very different from anything I've ever done. If people want to take a look, it's, the project is called Cock Punch, and you can find it online anywhere. So go to cockpunch.com, and I bought that URL.

• 1:49:11Speaker 03

  I tried to get on your whitelist, but it was impossible.

• 1:49:15Tim Ferriss?

  Yeah, it was surprisingly, I think, surprisingly, surprisingly popular. There's a lot of demand. There's a lot of fun coming. So that is an example of me doing something for the pure fucking joy of it. And I'm having a lot of fun with that. At the same time, I can study, say, Ursula K. Le Guin and these classic, iconic, highly skilled masters of the craft, whether that be fantasy or science fiction. So I'm paying attention to, for instance, the writer's journey, which is effectively the hero's journey adapted, but applied to writing. So those would be examples, personally, of things that are currently on my mind. And I've also realized that I've been over-caffeinating and inflicting

• 1:50:01Tim Ferriss?

  biological anxiety on myself in a very unnecessary way. So I'm going to be revisiting some of the Stoic writings, probably The Moral Letters to Lucilius by Seneca, which is commonly sold through, I think, Penguin Classics as letters from Stoic. So that would be a very long word salad of books that are currently on my mind, right? There's like, there's like, one that's kind of anchoring to two more I want to read, and then with the craft that I'm currently involved with, let's call that fiction, a few things that tie into that.

• 1:50:35Speaker 03

  Yeah, it's hard because it's, I mean, there's so many books to talk about.

• 1:50:39Tim Ferriss?

  There are a lot of books.

• 1:50:39Speaker 03

  There's so many books. But yeah, I mean, you definitely hit what I would consider my biggest influences. You know, David Foster Wallace's nonfiction.

• 1:50:49Speaker 03

  Is what made me want to be a writer, particularly his piece, supposedly fun thing I'll never do again is just, I go back and read it every couple of years and am just in awe of how clever and observant he is. Hunter S. Thompson, Joan Didion, I kind of think, you know, there's, there's almost like different categories in my brain. There's nonfiction writers I appreciate for the quality of their writing, which they are in. There is nonfiction, I would call it academic nonfiction, which I mostly read just to make sure I understand the prevalent research in the space, which would be Jonathan Haidt. I'm a huge fan of Dan Gilbert. He's got a great book called Stumbling on Happiness. Yeah, excellent book.

• 1:51:33Speaker 03

  Yeah, it's such an, in my opinion, it's kind of the best book about happiness research and all the paradoxes and contradictions that come with it. And then in another category, I guess you would call it like contemporaries. So I also love Berkman's book. I'm actually friends with Oliver. He and I used to be meditation buddies in New York. No kidding. And he sent me a, he sent me a draft of that for a blurb and it was my email back to him was like, you fucker, man. Like this is, every once in a while you read a book and you're just kind of, you're a little bit angry because you're like, I wish I wrote this because it's that good and it's that smart. And I was like, yeah, this is that for me. I'm happy for you. I'm so happy for you, but there's a little piece of me that's like, shit.

• 1:52:19Speaker 03

  It's very well written. Yeah, it's fantastic. So, you know, stuff that you or Ryan or James Clear, people kind of in this new personal development space, I'm always tracking. In terms of just like what I've been reading recently, I've actually been reading a lot of fiction the last year. I am not going to start writing fiction, unlike you, anytime soon. Maybe one day. It's actually kind of like a bucket list thing to do a novel one day. But it's funny, again, coming out of this intense period of work, it's almost like my brain just, it seemed kind of repulsed by a lot of nonfiction.

• 1:52:59Tim Ferriss?

  You're like, I like dark chocolate, but I've had it five times a day for the last three years. I needed a break from dark chocolate.

• 1:53:05Speaker 03

  Seriously, man. I mean, it's I read both in terms of research and also just my own curiosity. I read hundreds and hundreds of books, nonfiction books over that period. And I think coming out of it, you know, as soon as I didn't feel like I had to read those for a project anymore, I was like, my brain was like, all right, give me fantasy, give me.

• 1:53:25Tim Ferriss?

  No more homework. No more homework.

• 1:53:27Speaker 03

  Yeah.

• 1:53:29Tim Ferriss?

  What kind of fiction?

• 1:53:30Speaker 03

  So I'm actually trying to get back to kind of lighter fiction. Stephen King is one of those authors that, obviously, I've always heard of him, always know about him. I read a couple of his books in high school, loved them, and then never really went back to them. And so now that I'm kind of on this, like, decompression reading kick, I've taken it upon myself to go to actually go back and read some of the Stephen King classics. I read, so I read, this is not fiction, but it was a biography. I read Unbroken by Lauren Hillibrand about the World War II, incredible story. I've been reading a lot of World War

• 1:54:11Speaker 03

  II stuff. All the Light You Cannot See is fantastic. I'm kind of on a light fiction kick, just like letting my brain.

• 1:54:19Tim Ferriss?

  Recover?

• 1:54:20Speaker 03

  Yeah. And maybe it's also because just, you know, creatively, I'm in a, I'm in a zone in my career that's very open and creative right now. And I kind of want to just be able to let any idea in and play with it. So maybe that's why it feels right.

• 1:54:35Tim Ferriss?

  I was thinking of easy to read fiction that I've enjoyed in the last few years.

• 1:54:43Tim Ferriss?

  If you wanted to read, especially if you never have read a hard boiled detective fiction novel that I thought was incredibly hilarious and came highly recommended, The Last Good Kiss by James Crumley, C R U M L E Y. Some of the language is dated. I'll warn people in advance. So trigger warning, but. It is, as it says in its description on Amazon, "one of the most influential crime novels ever written by a legend of the genre." It's hilarious. The writing is, is very strong. So James Crumley, "The Last Good Kiss," would be pretty high up.

• 1:55:24Tim Ferriss?

  And I'll give you one other different genre, just in case you wanna screw around. This is, I'll give you two. So on the sci-fi side, either of the anthologies by Ted Chiang, C-H-I-A-N-G. Man, those are just incredibly strong. Unbelievable. Yeah, I read both of his collections, I think, I wanna say three or four years ago. Yeah, it just floored me. I was like, speechless afterwards. Incredible. And so along those, I don't wanna say same lines, because each of his short stories is so different, but there is a book called "This Is How You Lose the Time War."

• 1:56:04Tim Ferriss?

  And part of what makes it so cool is that it was written by two people who alternated chapters as they went along, but it is entirely cohesive. So how you even do that is almost beyond comprehension. I can see how you could have a writing partner and you work on a screenplay together, but to write a super compelling sci-fi novel that is kind of a category-breaking format in and of itself, deeply sophisticated and time-bending with two authors is something else. And it's a fast read, super compelling. I'll throw that one out, just as, as an option, if amongst the 100 other books you're reading, you're looking for 101st.

• 1:56:49Tim Ferriss?

  Well, Mark, this has been a really fun conversation. We have covered a lot. I don't feel the need to try to bleed the stone. I think people will find at least a few stories, a few tidbits in this that they can walk away with and ponder or use in some fashion. Is there anything else you'd like to say? Any closing comments, questions, anything you'd like to point my audience to? Anything at all that you'd like to add?

• 1:57:18Speaker 03

  No, I mean, just the usual go to my website, read my shit type thing. I do want to say thank you to you. Seriously, it's, I mean, you've been a pioneer for my generation. Been a big fan for a long time. My adolescent anger towards you aside, while I was sleeping on couches, you know, you, you've, for those of us who are the generation under you, you've been showing us how to do it for a long time now. So I appreciate that.

• 1:57:43Tim Ferriss?

  Oh, thanks, man. I really appreciate that. And it's been really fun to see you on this rocket ship. And it's been very fun for me to have this conversation also because I've wondered often, like, I wonder how the fuck he's feeling about all this. Like, what is this experience like? I wonder what, what the experience might be to be in his shoes right now. So it's been fun to, to get a, a peek on the inside and to hear it straight from the man himself. I really do appreciate it. Everybody, you can find all of Mark at markmanson.net. The new redesign is beautiful.

• 1:58:25Tim Ferriss?

  It's very elegant. It's very clean. I've been thinking of doing a complete redesign on my site for the first time in a long time. And went to your site just in the course of doing research for this conversation. I was like, wow, that's clean. It's clean.

• 1:58:43Speaker 03

  Yeah, it was, it was, uh, the old design was like eight years old. And it was funny because as soon as the first drafts of this new one came in, me and my developer like went and looked at the old site and we were just horribly embarrassed. We were like, how, how have we allowed this to be online for so long?

• 1:59:01Tim Ferriss?

  So, so on road and upward, you're trending in the right direction. I look forward to seeing the video. I look forward to seeing the film also. So keep an eye out, folks. That'll be released in theaters by Universal Pictures. Wild. Who would have thought? You know, and back when you were working on teeth whitening in Feng Shui.

• 1:59:21Tim Ferriss?

  It's so fun. It's so, I find it so inspirational to track those things from the very early beginnings because you can't possibly, if you, if you had sat down, and maybe you did, when working on all those many sites and throwing everything against the wall and tried to form a 10-year plan that would get you here, it would have been impossible, impossible.

• 1:59:46Speaker 03

  Never, never.

• 1:59:47Tim Ferriss?

  Yeah, it just wouldn't have worked.

• 1:59:48Speaker 03

  But it, it's like the Steve Jobs thing where you can connect the dots going back. Like, I look back and it's, yeah, all those kind of bullshit SEO sites, I needed those to kind of build up the skillset to actually build a functioning company and, and a blog that got an audience. And then, you know, from there, you learn the skills to expand the audience. And like you said, it's the, it's the tacky ball.

• 2:00:13Tim Ferriss?

  Yes, the tacky ball, the katamari damashi, the clump spirit. Sounds better in Japanese.

• 2:00:21Speaker 03

  Yeah.

• 2:00:22Tim Ferriss?

  Well, Mark, I really appreciate the time. Thank you for taking it and being so open to discussing all of the things. Really, really do appreciate the time and appreciate what you're trying to do in the world and what you are doing in the world. So keep it up. And to everybody listening, until next time, one step at a time, keep that sticky ball rolling and don't underestimate what you can do over time. And try not to overestimate what you can do in a given week or month because you'll just end up beating the shit out of yourself. And that does not tend to help you in the long term. So be just a little bit kinder than is necessary to not just others, but to yourself. And thanks for tuning in.

• 2:01:04Tim Ferriss?

  Hey, guys, this is Tim again. Just one more thing before you take off, and that is Five Bullet Friday. Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend? Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday. Easy to sign up, easy to cancel. It is basically a half page that I send out every Friday to share the Coolest things I've found or discovered or have started exploring over that week. It's kind of like my diary of cool things. It often includes articles I'm reading, books I'm reading, albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.

• 2:01:48Tim Ferriss?

  And these strange esoteric things end up in my field and then I test them and then I share them with you. So if that sounds fun, again, it's very short, a little tiny bite of goodness before you head off for the weekend, something to think about. If you'd like to try it out, just go to tim.blog/friday, type that into your browser, tim.blog/friday, drop in your email and you'll get the very next one. Thanks for listening. This episode is brought to you by Eight Sleep. My God, am I in love with Eight Sleep. Good sleep is the ultimate game changer. More than 30% of Americans struggle with sleep and I'm a member of that sad group. Temperature is one of the main causes of poor sleep and heat has always been my nemesis.

• 2:02:31Tim Ferriss?

  I've suffered for decades tossing and turning, throwing blankets off, putting them back on and repeating ad nauseam. But now I am falling asleep in record time, faster than ever. Why? Because I'm using a simple device called the Pod Pro Cover by Eight Sleep. It's the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced, but most user-friendly solution on the market. I polled all of you guys on social media about the best tools for sleep, enhancing sleep, and Eight Sleep was by far and away the crowd favorite. I mean, people were just raving fans of this. So I used it and here we are.

• 2:03:14Tim Ferriss?

  Add the Pod Pro Cover to your current mattress and start sleeping as cool as 55 degrees Fahrenheit or as hot as 110 degrees Fahrenheit. It also splits your bed in half so your partner can choose a totally different temperature. My girlfriend runs hot all the time. She doesn't need cooling, she loves the heat and we can have our own bespoke temperatures on either side, which is exactly what we're doing. Now for me and for many people, the result, Eight Sleep ...fall asleep up to 32% faster, reduce sleep interruptions by up to 40% and get more restful sleep overall. I can personally attest to this because I track it in all sorts of ways. It's the total solution for enhanced recovery, so you can take on the next day feeling refreshed. And good news, Eight Sleep has launched the next generation of the Pod.

• 2:03:59Tim Ferriss?

  The new Pod 3 enables more accurate sleep and health tracking with twice the number of sensors. It's just a smoother, better experience that delivers you the best sleep on earth. At least, that has been true for me. Simply add this to your existing mattress and you're all set. It is not magic, but sometimes it does feel like it. It just works. For a limited time, Eight Sleep is offering my listeners, that's you guys, up to $450 off of their Sleep Fit Holiday Bundle, which includes my personal favorite, the Pod 3 cover. Go to eightsleep.com/tim to get the exclusive holiday savings. That's all spelled out, E-I-G-H-T. eightsleep.com/tim. Eight Sleep currently ships within the USA, Canada,

• 2:04:43Tim Ferriss?

  the UK, select countries in the EU and Australia. That's eightsleep.com/tim. This episode is brought to you by Peloton and their brand new Peloton Row. Peloton Row brings personalized form features and guidance to rowing to help you learn and master your stroke. This was always a weak point for me, meaning before I used Peloton Row, and I got to test a unit a few weeks ago here in Austin, which blew me away. My form was just a question mark, and I also tended to flame out after five or 10 minutes on a rower. I just really didn't know what I was doing. And with Peloton Row, that all changed. The instructors, first and foremost, highly trained fitness pros, many different types, who motivate you through every rowing workout. I really enjoyed my training sessions

• 2:05:28Tim Ferriss?

  with Alex Karwoski specifically. He's a current high-level international competitor in rowing, so you know his technique has been refined. Peloton offers a huge variety of workouts, like high-intensity, interval training, HIIT rows, endurance rows, and more. With the feedback that I was able to get, so you effectively see a profile of your And based on sensors at different points in the machine, you will see feedback. I was able to then do a much more sustained workout to actually tax different metabolic systems and I felt spectacular afterwards. Form features like Form Assist indicate how to improve your stroke in class in real time and you also get a detailed post-class breakdown.

• 2:06:11Tim Ferriss?

  So you can hit the row harder, but more technically next time. In my opinion, you can turn off the Form Assist after about three minutes or so. You'll probably get most of what you're going to get in each of those sessions and you don't want to become too overly concerned with that so that it detracts from your experience. With all these features, you can personalize your target metrics. You become the expert at the level and pace that feels good for you. You get all the cardio and strength in one shot while protecting your joints and ligaments in a high intensity but low impact method of exercise. And this blew my mind also. My ankles sometimes hurt when I've tried rowing in the past. And by getting the proper instruction, I felt no pain in my feet or my ankles whatsoever. And the Peloton Row fits seamlessly into your life.

• 2:06:56Tim Ferriss?

  So whether you have a 10-minute segment of time, a little break between calls, or if you want to do something longer in a low-impact row on a recovery day, all of those options are available. And the Peloton Row also can be stored vertically. So when you're not using it, it's out of sight, out of mind. It's also effectively near silent when you're using it. There's a class for every schedule. You can work out hard for the time that you have and trust that you're getting the most out of each workout. Right now, it is the perfect time to get rowing with Peloton Row. I can promise that you've never rowed like this before. The form feedback, the form assist. I was really, really impressed. Peloton Row offers a variety of classes for all levels plus game-changing features that help you get rowing or advance the rowing you already do.

• 2:07:40Tim Ferriss?

  So explore Peloton Row at one Peloton, that's O-N-E, onepeloton.com/row. One more time, that's one Peloton.com/row.