7 validated startup ideas that will make $100K/month (and how to grow them)

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models. Timestamps: 00:00 - Introduction and technical setup 01:31 - Startup Idea 1: Lightroom Preset SaaS 04:41 - Startup Idea 2: Domain Portfolio for Lead Gen 10:56 -Startup Idea 3: E-commerce newsletter AI tools 15:19 -Startup Idea 4: High-LTV SaaS Services 20:08 - Startup Idea 5: Productized Service Agency 28:11 - Startup Idea 6: Dog park bar concept 32:53 - Startup Idea 7: Micro app Studio Key Points: • Detailed discussion of an AI-powered Lightroom preset subscription business opportunity • Analysis of e-commerce newsletter AI tools and market potential • Exploration of physical business concept: Dog park combined with bar • Discussion of micro-apps trend and opportunity in riding viral waves 1) Lightroom Preset SaaS Photographers spend $$$ on presets. Time to disrupt. • Build AI tool to generate Lightroom presets from sample photos • Convert XML packets at scale • $29/month subscription model • Target Adobe users on FB ads Infinite margins. Just code. 2) Domain Portfolio for Lead Gen Law firms do it. Now apply it everywhere. • Buy 1000+ exact-match domains for niche keywords • Rank organically (still works!) • Bundle leads to specific industries • Sell entire portfolio to PE firms 40k+ per lead in some niches 3) AI for Ecomm Newsletters People hate coding email templates. • AI chat interface for newsletter design • Product storytelling automation • Holiday campaign generation • Template modification without code Klaviyo users desperate for this. 4) Lalo Agency Play New CRM taking music industry by storm. • Help artists build fan lists • Run targeted merch giveaways • Geographic targeting for tours • Less than $1 cost per signup All major labels switching over 5) Dog Park Bar Concept The millennial country club is here. • Combine dog park + bar • Add app for daily dog updates • Target high-income dog owners • Members-only model potential 4pm is packed every day 6) Micro AI Apps Studio Text-behind-image went viral. More coming. - Build simple, focused AI tools • Ride viral trends • Credit pack monetization • $7/week pricing psychology Adobe does this. Why not you? 7) High-LTV SaaS Services Find tools people pay for but barely use. • Target Klaviyo, HubSpot, Sage • Build productized service • Create digital assets/templates • Add custom plugins 25k+ customer LTV Notable Quotes: "Labels are like a bank. That's all they turned into." - Cody Schneider "Find trends. That's a very hard thing, I think, for the average person to do. But I think to that point, I think it's gonna get easier and easier to see these trends that are occurring." - Cody Schneider Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.swellai.com/ X/Twitter: https://tinyurl.com/5fjdn8d7 LinkedIn: https://tinyurl.com/28e89f5r

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  So that's the idea, basically, is like find trends, build a studio around it. Could be like micro apps, basically.

• 0:05Speaker 01

  I think micro apps are the angle. Again, this, you know, when we break it down in that like simplified form, it sounds so obvious and so stupid.

• 0:12Greg Isenberg?

  Yeah.

• 0:12Speaker 01

  But like, really, this is actually, and like, find trends, like, that's like a very hard thing, I think, for the average person to do. But I, I think to that point, like, I think it's gonna get easier and easier to see these trends that are occurring. Like, and you can do that trend analysis now at a level that just like previously wasn't possible. And so you can also shift the product so quickly that you can actually ride that wave. And I think that that, again, it just feels like there's something in there that's gonna become more common. And it's really like the larger trend that's happening with like Cal AI and like these other apps that do like that specific action, that specific thing. There's a ton, like a ton of opportunity in those because there's just, the TAM of that is huge, right? So.

• 1:01Greg Isenberg?

  What are we doing today?

• 1:02Speaker 01

  Today, we're doing, I mean, we're doing startup ideas. But I want to give you the distribution, as always. Come prepared, right? Don't even come on the show if you're not doing it.

• 1:11Greg Isenberg?

  Full disclosure, we've both had four Cuban coffees.

• 1:15Speaker 01

  I'm wired right now.

• 1:16Greg Isenberg?

  We're wired. All right, what's idea number one?

• 1:20Speaker 01

  Okay, uh, do you know much about like Lightroom presets?

• 1:25Greg Isenberg?

  Not really.

• 1:25Speaker 01

  Okay, so it's like basically photographers use them to get like a certain style of the photo. So for example, like if you want your wedding to have like a specific aesthetic, right? You'd go and use these presets. Often, like, you know, there's, so there's this whole like economy around this too, of people selling presets. So like a lot of photographers, this is what they do, is they have these preset packs that you go and buy from them.

• 1:52Speaker 01

  So I think there's an opportunity to totally just erode this market and basically turn it into a subscription software for photographers. So how you do this, you can take a photo and you can get AI to create the XML that creates the Lightroom preset. So imagine this, I go in, I upload the photo and I'm like, write the code for whatever this Lightroom preset is. So it gets the aesthetic. Okay. So you can do that. Make these XML packets at scale, right? And then what I think you can do is then turn this into a subscription software. Or then you go and you're basically selling access to this, say it's $29 a month. You can make whatever preset you want. You find a photo, the aesthetic that you like.

• 2:35Speaker 01

  And you're about to go do a shoot or whatever. You're doing some edits. You can basically upload that source photo of the preset that you're looking for and it creates the, the, basically the plugin for you automatically. Download that imports right into Lightroom and then suddenly you have that preset already defined. You don't have to play. So what this solves is instead of, you basically build whatever preset you want, like using the AI image recognition. So we messed around with this like two weeks ago, saw that you could actually do this. Huge market for this. Tons of search volume for like X preset, right? Like X Lightroom preset. Also, you can target people on Facebook ads that have a Photoshop or a Lightroom interest or an Adobe interest.

• 3:17Speaker 01

  And then you just run ads. It's really similar actually to the SVG one that we talked about forever ago. Same idea where it's like, here's the subculture of people that are buying these like, you know, like pre-made whatever digital products. And let's just turn that into a subscription revenue rather than having it be, and this is something they use like on a weekly, you know, the daily basis when they're doing these edits. They're constantly looking for them. So.

• 3:41Greg Isenberg?

  The margin on that is like.

• 3:43Speaker 01

  Infinite. I mean, it's like 99%, right? Like it's just the code. Also as the company, like there's two sides of it. So I think what you could do is you could have it where it's like, the customer could upload the preset and build their own preset, or you just have this library of presets that they can go and download. Just an XML file download. And so then your job as like the company is you just go, you scrape all the photo. Like I would probably find all the keywords that people are looking for like boho Lightroom presets, right? Or whatever. Go find all the variations of the photos. And then you take those, build out the XML file and then people like have some for free, like do like a 10 preset pack. That's like a free download. That gets their email, put them into a drip nurture, upselling them into the subscription. I mean, it's done.

• 4:29Greg Isenberg?

  Tell me if this is a bad idea. What if you bought a thousand domains? Boho, Lightroom. You know where I'm going with this, right?

• 4:38Speaker 01

  Yes, 100%.

• 4:39Greg Isenberg?

  Yeah, so you buy the domain.

• 4:41Speaker 01

  Yep.

• 4:41Greg Isenberg?

  For the search term.

• 4:43Speaker 01

  100%.

• 4:43Greg Isenberg?

  So it comes up like number one on Google, quick, fast.

• 4:46Speaker 01

  100%.

• 4:47Greg Isenberg?

  And then you just lead them to the subscription.

• 4:49Speaker 01

  Just funnel them into it, into the company, 1000%.

• 4:51Greg Isenberg?

  Costs what? Domain costs what now?

• 4:53Speaker 01

  10 bucks.

• 4:53Greg Isenberg?

  10 bucks.

• 4:54Speaker 01

  Yeah, you can get hosting or hosting. I think you can do, it's like an infinite amount of domains. They charge on the bandwidth, but you could just do like WordPress sites for all of them. That's how all these SEOs do this, totally.

• 5:03Greg Isenberg?

  How do they do it?

• 5:04Speaker 01

  So basically, there's a huge value for like injury lawyers.

• 5:09Greg Isenberg?

  Dude, yeah, like I always see their billboards. I'm always like.

• 5:13Speaker 01

  How do they make money?

• 5:14Greg Isenberg?

  Well, actually, that's how you think. You're like, how do I think that? I'm like, who are these people getting injured?

• 5:19Speaker 01

  Totally, totally.

• 5:21Greg Isenberg?

  How many people are getting injured? That 80% of the billboards I see in Miami.

• 5:27Speaker 01

  Totally.

• 5:27Greg Isenberg?

  Are, you know, personal injury lawyers.

• 5:29Speaker 01

  Totally. So anyway, there's this whole.

• 5:33Greg Isenberg?

  Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now, they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas. Or it's for people who have a startup, but just they're not seeing the traction that they need.

• 6:18Greg Isenberg?

  So you can check out the link to startupempire.co in the description.

• 6:23Speaker 01

  Basically, so why this is a thing is because to buy CPC ads or PPC ads on law-related keywords is super expensive. Like, it's like, you know, for Miami, it's probably $120 a click, right, for like, truck injury lawyer. So what these SEOs do, and then what these brands do, or what these companies do, is they're basically building an owned media asset that is a way for them to do like, lead farming. So they find every long-tail keyword that's related to a brand, or sorry, that's related to like, some, you know, search term that's like, to this high-ticket item, that's like, a one-time purchase. And then they go, they rank that, they basically like, farm these leads in. What happens is then,

• 7:08Speaker 01

  they do what's called a rank and rent. So they basically like, rent the site, the leads of that site to a company. And then often what happens is like, after that company sees the lead volume that's coming from the site, they then go and they're like, hey, we want to buy this and like, have it in our portfolio. Because then it's an asset, this is like a, you know, asset line within the law firm, right? Because they're like, oh, we own like, we'll say, a portfolio of 50 domains that are constantly going to be sending leads to us, is the idea. So why this works is because long-tail exact domains still actually work for ranking on Google with even all the algorithm changes and updates. Actually, it's pretty insane. So what Greg is talking about, like, oh, you buy all these domain

• 7:50Speaker 01

  variations, like, boho, Lightroom preset, right, or whatever the variation is. The opportunity there is that you can rank those domains really effectively. So that creates this top of funnel. If you have a thousand sites that are ranking for all of these high-intent keywords, that just like, funnels down into a single business. And again, you're just taking the same idea that the law industry is using and applying it in this. And law is just one of them, like, med spas or another, like, anything that's like, again, high-ticket, there's opportunity there. There's probably, it's a totally different world, but in truck parking, there's like, a huge opportunity to do the same strategy. We looked at it at one point, but anyway, didn't move forward with it, so.

• 8:33Greg Isenberg?

  Truck parking, like, only you just know that that opportunity exists. I'd love you for it, that's what I hear. Okay, so.

• 8:42Greg Isenberg?

  I think one point on that, I just wanna, I wanna confirm with you. If you end up building a portfolio of all these domains, generating tons of leads, that itself you can sell.

• 8:53Speaker 01

  Thousand percent, thousand percent.

• 8:54Greg Isenberg?

  So like, how much could you make in something like that? Like, what kind of multiples?

• 9:00Speaker 01

  Huge, depending on the industry. Cause like, a lot of the people I know that do this, that's their whole strategy. They go and like, basically they bundle these domains and they sell them to a PE. Cause it's, it's just a, you know, it's, think about it as like digital real estate. You know, it's like a real estate portfolio that you're, and your, real estate is on the front page of Google, right? Like, that's the whole, the whole concept. But, I mean, depending on the industry, right? Like, if you look at like a truck, you know, accident lead, like, you're talking about like 40 grand plus? So, think about, okay.

• 9:31Greg Isenberg?

  Wait, so the lead is worth $40,000?

• 9:33Speaker 01

  Yes, that's like the value of this. So, like, this is a hu, like, this is a huge business. Like, I'm talking like, you know, and the $10 million plus, if you have like 50 domains that are in high, like, you know, area, or, like, high population dense areas. And that's like, the whole game. The challenge is that these domains, everybody knows this, right? So, the, what you have to do is like, if you wanna go buy, you know, say even like, a domain for like Kansas City or something, right? And it's like some long-tail domain, it's gonna cost you like, still a grand, right? So, there is some type of like, capital up from investment. That, that domain isn't even being used for this. It's just like domain squatters, but the domain squatters know that they're valuable because of this whole ecosystem that exists around this. And again, there's, we're just using the lawyers because it's like, one of the easiest

• 10:16Speaker 01

  ones, but there's hundreds of these categories, right? And it's, a lot of it is, I mean, even like CrossFit gyms, I've seen them do this in the past, where they own like, all these long-tail keywords that are related to that business. HVAC companies do this as well. It's just a lead, like, they're just lead, like, a lot of it's like, local businesses, that it's gonna be in a physical location that you're searching for this.

• 10:35Greg Isenberg?

  Cool, okay, so I got this idea. So, it's like, on paper, I'm like, how does this work? Someone's gotta go build it, to honestly find out.

• 10:43Speaker 01

  Yeah, yeah, yeah.

• 10:44Greg Isenberg?

  So, we'll put a bow on that idea. What do you got next?

• 10:47Speaker 01

  Next one I got for you, is something a little bit different. It's in the AI space as well, but totally different category, so it's in e-comm land. Tons of search volume for AI for e-commerce newsletters. AI for ecommerce newsletters.

• 11:06Greg Isenberg?

  Okay.

• 11:07Speaker 01

  Going ape shit right now.

• 11:09Greg Isenberg?

  Yeah.

• 11:10Speaker 01

  And the, I think the reason for it is like, people just don't know what to include with. How do you talk about your products like so up? So I think that's one element. The other, the search intent that I'm also seeing forward is like, they're looking for like, basically, how do I design these email newsletters? And we talked about this before, like this like AI chat, you know, on site, like imagine V zero, but for designing email newsletters. I think that what it feels like there's people are looking for is basically, hey, I want to have like this predefined template, but then I want to just like chat with the AI to like insert specific products. So a lot of these ecommerce companies, they, they, they still like hard code these emails that they're building, right? Like if you're legit, you're, you're doing all the design of these emails.

• 11:55Speaker 01

  Like you're writing all of this, you know, disgusting email codes like get, you know, it's just like tables within tables, basically. And so what you could do is, I mean, and this is, I've literally done this work in like a past life where you would go into the email template and you would change like certain photos and sections and like, I've messed stuff up like countless times because you're, again, like tables within tables of programming occurring and like, you know, the, the link's not actually clickable and that's the whole point of this image being in there. So I think the angle is basically, it's probably both the ability to modify a template that they already have for their email, like, like the promotion of their products, whatever their emails are that they send out through Klaviyo or whatever.

• 12:39Speaker 01

  And then also just like writing newsletters about like, okay, the holiday is coming up. Like what are some products that are related to this holiday and an angle that I can spin those in so that it tells like some type of like story narrative? Like, say you're selling, you know, festive, I don't know, like Christmas mugs or whatever, or, you know, some, something like that. It's how do I, I mean, I think one could be like, identify the products in my catalog that are related to this, this, you know, event, this time and that, that something is happening. And then how do I write about that in a storytelling format and kind of automate that process? So I'm curious your thoughts there. Again, I don't really know, like this is just based off the search intent that I've seen, but that, I mean, it's a growing keyword and I'm curious what you think on like how

• 13:23Speaker 01

  people, what people are actually looking for.

• 13:25Greg Isenberg?

  I mean, just curious, okay, on that idea, like.

• 13:30Greg Isenberg?

  To be honest, I don't know.

• 13:32Speaker 01

  Yeah.

• 13:34Greg Isenberg?

  Like, the previous idea, I was like, yes.

• 13:36Speaker 01

  Yeah.

• 13:37Greg Isenberg?

  I see it.

• 13:38Speaker 01

  Yeah.

• 13:39Greg Isenberg?

  I like 97% see it.

• 13:41Speaker 01

  Yeah.

• 13:41Greg Isenberg?

  And the last 3%, you always kind of have to go and build it to

• 13:44Speaker 01

  Totally.

• 13:45Greg Isenberg?

  to really figure it out. This idea feels like if I have, you know, to be honest, I prefer the first idea, the light.

• 13:54Speaker 01

  Yeah, yeah, yeah. What do you think people are searching for with like AI for ecommerce newsletters? Like, why is that search volume like going up? And like, why are people? Because that's the thing that like, also, I'm like, I don't know. Like, I'm making a guess. Like, this is what I think people are looking for, but like, they're looking for something, right? And I think that's a lot of this is like, I don't know what it is. Like, that last 3% that you're talking about, like, we think this is it. I don't know if it's actually this, but.

• 14:20Greg Isenberg?

  Yeah, I mean,

• 14:23Greg Isenberg?

  I don't know, dude.

• 14:24Speaker 01

  Yeah.

• 14:24Greg Isenberg?

  Like, the reality is, uh, everyone's searching for AI for XYZ.

• 14:30Speaker 01

  Yeah.

• 14:30Greg Isenberg?

  We know that. AI for ecommerce, I see it. You know, okay, like, you're, that's a huge category. That's a huge niche. But then you have the sub-niche of AI for ecommerce newsletters. And I'm like, kind of like, get out of here, dude.

• 14:46Speaker 01

  Yeah.

• 14:46Greg Isenberg?

  I'm like, that, on one hand, I want to look at it and be like,

• 14:53Greg Isenberg?

  something is up. Like, the trend data, I don't know, is there a bunch of bots that are just like searching for this? On the other hand, sometimes the best business ideas are these like weird ones, right?

• 15:04Speaker 01

  Sounds stupid.

• 15:05Greg Isenberg?

  Sounds so stupid.

• 15:07Speaker 01

  The only reason I'm interested in this, or like, it like jumped out at me is, so I had a friend that used to work at Klavio. And he's like, yo, 80% of the people that are using this aren't using it. Like, they're paying for this, but they're like not extracting all the value out of it. And so it feels like some version of that. And like, again, I don't know if this is an agent. I don't know if this thing is just running in the back. Like, I don't know what this looks like, but I feel like they know they need to do email marketing. They have no, and I've been in the same, you know, situation, like with running, uh, like for email for an ecommerce company. It's like, what do you even say in this thing? Because you're just talking about the same products like over and over and over. Like, how do I come from different angles every time? So that it feels unique, but I'm not trying to get the same end goal to happen.

• 15:50Speaker 01

  So I, again, it, it, it feels like there's something in there. And it is a pain point because they're like, I'm paying whatever, you know, a grand a month for this Klavio subscription, you know, 12 grand a year, and we're doing a send a month. Like, that's not, I, I can extract so much more value from that. What, what, what does that look like?

• 16:08Greg Isenberg?

  Here's, okay, so here's my framework for coming up with ideas based on this idea and other ideas like it that I think could be absolutely massive. So you pick a tool that has high LTV like Klavio. What do you think an LTV of a Klavio customer is?

• 16:27Speaker 01

  I'm guessing, I think they, I think their averages, they last around like 24 months. So I'm guessing like 25 grand.

• 16:34Greg Isenberg?

  Yeah, so 25 grand, a HubSpot, 25, 50 grand. Go to, you know, ChatGPT, type in high LTV SaaS companies that have a market cap more than a billion dollars, gives you a list. So then you have all these softwares. Your insight, really smart, 80% of people are paying for the software, but not getting the most out of it. Really big insight. So then it becomes, could you build a productized service that could eventually be like AI, fully autonomous, but a productized service that we're, you know, we help you get the most out of Klavio?

• 17:11Speaker 01

  I have, I have something for you.

• 17:13Greg Isenberg?

  Oh, here we go.

• 17:13Speaker 01

  To piggyback off this. Do you know what the software Sage is called? Like Sage 100, Sage 300?

• 17:20Greg Isenberg?

  I don't.

• 17:20Speaker 01

  Okay. It is the biggest, uh, it's basically QuickBooks, but for, uh, construction companies. One of the biggest softwares in the world. Okay, just full stop.

• 17:33Speaker 01

  Massive. So many companies use it because it's one of the biggest categories. All right. There is like tens of thousands of long tail keywords for how to XYZ in Sage 100 and Sage 300. It's all these different variations of the software. They're doing the same thing. Sage Online. I think there's massive agency opportunity to go in and basically be like, we are the Sage consulting company that comes in. And it is literally like every construction company in the US uses this. Like that is your target market that you're going after. And you're just basically building out, you know, whatever. It's most likely workflows that you're doing for them. Or the same thing that you do in like HubSpot Consulting,

• 18:17Speaker 01

  or like Salesforce Consulting, right? Where you build these custom dashboards out, or whatever that ends up being. So again, huge category. There's probably a play within plugins for that as well. Again, they have a marketplace. Of course they do. One of these massive companies. So just random, I feel like that's related to like, here's huge software that, you know, is underserved. How do you go and provide some type of service within it?

• 18:44Greg Isenberg?

  Totally. So it sounds like it's find underserved software, number one. Then it's build an agency, productized agency, turn that agency into productized agency. Then it's build templates, digital assets, sell them, high margin, 90 plus percent margin. And then it's, can I, you know, add-

• 19:06Speaker 01

  Do plugins? Can I do, you know, custom builds on top of this? Because suddenly you know how the API works way better than anybody else in the industry. And you just found that the last 10 clients asked for the same thing. Can I do a, you know, a subscription version of this that's $100 instead of 1,000 to do this build out for them?

• 19:23Greg Isenberg?

  And the reality is that you build all those things. You will be able to sell to HubSpot if you're building a HubSpot, you know, business or Sage or Shopify or whatever it is, right? They're gonna, if you could convince them that people who sign up to your service, use their product more.

• 19:44Speaker 01

  Their core product more.

• 19:45Greg Isenberg?

  Or product more, that's huge for them.

• 19:48Speaker 01

  Totally, yeah. And it makes a better experience on top of their software, which creates like longer stickiness. Like, yeah.

• 19:54Greg Isenberg?

  This is, this is good.

• 19:55Speaker 01

  Yeah, but, uh, so the next one, uh, agency, uh, so piggybacking off of exactly what we're talking about of a software that's growing. Have you heard of Lalo yet?

• 20:04Greg Isenberg?

  No.

• 20:05Speaker 01

  Okay, uh, VC company, um, growing like crazy. They are a drop CRM is how they're positioning themselves. Um, but they're doing like SMS, they're doing email, they do Instagram DMs. I think they're moving into TikTok and all this. It's basically how it functions, like, say I'm a creator or I'm like a music artist. So like, for example, Zach Bryan used them on his last tour. He has this huge list, all the tickets drop, they hit the whole list. And you can also like do like, you know, if you're on the list, you get special access or whatever that ends up being. Um, all of the major record labels are switching to this right now. The only reason I know this is because I do a little bit of work, uh, um, out of Nashville with, uh, for my friend who's an artist and like they switched over. Everybody that's on his management company is now in the process of switching over.

• 20:49Speaker 01

  I think it was a massive opportunity to go and build the Lalo agency. Um, from the conversations I've had, nobody knows how to get people onto these lists. All I'm doing and what we're seeing success with, we take their Instagram account and we do a, um, a match audience, uh, to anybody that's engaged with the Instagram account. So this is the artist that we're doing. We then run an ad that is a giveaway ad. So, you know, get a hundred dollars worth of merch for free when you sign up. So these people already have an interest in that person. They, so like, we know that they're a fan and we are running a merch ad to them and we just run that continually, just constantly. And then at the end of each month, now it's the winner and it turns into this repeatable thing. We're getting people to sign up for like under a dollar on this, right?

• 21:34Speaker 01

  And so, I'm, which is crazy and. Then what you're basically doing is like the whole angle is like, hey, we, we run that, that whole playbook for you like we, and this is this continuous thing that's going. And the angle of why it's continuous is you're constantly making like different ad variations, different creative testing, different. So where this can even get deeper is you can strategically go and be like, hey, we know that the tour next year is going to be in these locations. I want to run the ads just to these locations so that we get a mailing list for those specific venues, uh, those specific locations where the artist is going to be this next year. So that when those tickets drop, boom, I hit that entire audience. Right? And I immediately get sales. So you can be like, you know, almost scalpel like in the

• 22:19Speaker 01

  targeting that you're doing on this. So anyway, I'm curious your thoughts.

• 22:22Greg Isenberg?

  And can you personalize it?

• 22:24Speaker 01

  Yeah, yeah, all of it.

• 22:26Greg Isenberg?

  So how would you, how would you personalize it? Cause I think that's, that's what a lot of people don't realize that's happening right now in growth and marketing is like, we've moved from like one size fits, we're moving from one size fits all marketing to, you know, personalized with AI.

• 22:42Speaker 01

  So thinking about, so two things there, um, the artist, the ads, like we do variations of the artist being like, hey, I'm doing a giveaway, like, you know, uh, click the link to blah, blah, whatever it is. Right? Um, so you can do those variations. Um, and then the other thing that you can do is because it's geography.

• 22:59Greg Isenberg?

  When you say doing those variations, you mean I'm, I'll pick your favorite artist.

• 23:07Speaker 01

  Charlie XCX.

• 23:09Greg Isenberg?

  You know, Charlie XCX. For those of you who don't know, Cody is literally, forget super fan, the number one fan.

• 23:18Speaker 01

  I wasn't the top one percent.

• 23:20Greg Isenberg?

  You're in the top point zero, you're in the top one, dude.

• 23:24Speaker 01

  I love Charlie and all these bandwagon fans, man, they need a, it's killing.

• 23:29Greg Isenberg?

  Get out of here.

• 23:29Speaker 01

  I was at, I was at her bat tour and they were like, oh, they like, I was with my girlfriend. They asked like, who's the, who's the fan? And she's like, oh, he is. And you know, I look out of place there and the people that like asked us, they're like, oh yeah, for sure. I knew every lyric. They knew maybe two songs. So yeah, it kills me. But anyways.

• 23:48Greg Isenberg?

  So you can take.

• 23:51Greg Isenberg?

  You're saying using AI.

• 23:53Speaker 01

  You could use AI. I think the artist would have like hesitancy with that from the brand standpoint. What if we just had the artist do is like, hey, you know, here's five different scripts. Like just literally do a selfie video of you at a venue. And just like read out the scripts, whatever, 20 seconds long. And then we test all those variations against each other, see which one has the cheapest CPC, the cheapest signup. You know, people giving their their phone number, their contact information.

• 24:17Greg Isenberg?

  Well, just to just to speak to that for a second. So, okay, maybe Charlie is doing the. I could just see your like heart drop whenever I say the word Charlie.

• 24:29Greg Isenberg?

  I could, Charlie records the script, but the background could be, you know, if she, if it's in Miami.

• 24:38Speaker 01

  New variation.

• 24:39Greg Isenberg?

  Yeah, new variation, right?

• 24:40Speaker 01

  Totally.

• 24:40Greg Isenberg?

  That's either stock, stock video or AI generated. I remember Nikita Beer. You know, with TBH and and Gas, his, his viral social apps. He was creating ads and content where he was focusing on high schools and and college campuses. But, you know, I think what made it his ads and content so effective was, you know, if you saw an ad for University of Alabama.

• 25:09Speaker 01

  Oh, and the location, that's, oh, that's brilliant.

• 25:11Greg Isenberg?

  So he's targeting University of Alabama. The background isn't just some random college campus. It's, you know, Alabama Quad or whatever.

• 25:21Speaker 01

  Totally. Something that's recognizable that the whole, I guess, like, you know, micro community or that geography would know exists.

• 25:27Greg Isenberg?

  Or high schools even, right?

• 25:28Speaker 01

  Yeah, totally.

• 25:29Greg Isenberg?

  Even like a five, you know, a 500, 300, 200 person high school.

• 25:32Speaker 01

  Totally.

• 25:35Greg Isenberg?

  They see that ad creative and they're like, wow, this is obviously a product for me.

• 25:39Speaker 01

  Specific for me, totally. So take that, you know, just to flesh that out even further. So you take that, you know, the talent that they recorded the video. We remove the background and be like, I'm coming to your city. It could be generic even. Or change it, right? Whatever. Do some lip sync. But I'm coming to your city. I want to give away free tickets to you. You know.

• 26:03Speaker 01

  Click the ad to learn more and it like shows the background of the place that they're at. And then you do that geo-targeting that ad just runs to that specific location. I mean, you could probably get that sign up even lower. These people already know they exist, right? Like, they're already bought in. You're just trying to get them on that, on this list, which is like, what do you offer them? And again, we're just seeing this playbook of like merch giveaway. They already like this person, like work really effectively for this.

• 26:26Greg Isenberg?

  What do you say to people who say building a startup in the music business is like a terrible idea?

• 26:34Speaker 01

  I think yes and no.

• 26:38Speaker 01

  I think there's straight up an opportunity, probably if you go and do like a web flow or web design agency that is specifically for artists. Every year they renew their website, every album drop. And like, they're constantly doing updates and edits on it. Like, you could, I know a dude that does this and it's like 2K a month, he's on subscription. Right? And it's terrible. The experience is terrible. Really hard to get into that world, but like, once you get one, then it's, you get all of them. Cause like, all of them are, you get the entire management team is typically how this happens. So like, a management company, right? Like, they would go, they manage 30 artists and like, you get one of those artists and you provide a great experience, like, you're gonna get every one of those artists is gonna come, you know, back to you, basically. Cause there's all this crosstalk that happens internally, like, on like, whatever, the strategies

• 27:22Speaker 01

  that are happening, like, that's the whole point of the management company, how they function now is they're almost like a, you know, a growth agency or like the, the media team that's behind this, this, this artist. So, like, the label isn't really doing that. The label doesn't even know what's going on. Nobody knows what's going on, but like, specifically the label doesn't know what's going on. The, the artists and the management company are becoming more and more of that like lever that actually pulls and makes difference for the, for the, for the music.

• 27:47Greg Isenberg?

  Label is like, am I, am I?

• 27:49Speaker 01

  They're like a bank.

• 27:50Greg Isenberg?

  Yeah, exactly.

• 27:51Speaker 01

  It's all they've turned it into.

• 27:51Greg Isenberg?

  Yeah.

• 27:52Speaker 01

  So.

• 27:52Greg Isenberg?

  God bless them.

• 27:53Speaker 01

  Yeah.

• 27:55Speaker 01

  Paying all the bills. Alright, cool. So, this is a, this is a physical one, but I'm just like, okay, so, I just feel like, it's like, this is a huge trend that's about to happen, so that's why I'm bubbling it.

• 28:07Greg Isenberg?

  Wait, before you even say this idea, okay, physical idea?

• 28:10Speaker 01

  Yeah.

• 28:12Greg Isenberg?

  Would you ever start, actually start a physical idea? How should people be thinking about software versus physical right now?

• 28:17Speaker 01

  Yeah, yeah, yeah. So I think software or like any of these digital companies, it's great if you like if you're, it's cutthroat though, right? Like you're playing against the world. I think that's the difference. Whereas like these physical locations, like or these physical businesses, it's you're just competing against the people in your geography. And like if there's a certain biology of that, that, you know, demographic area or that sort of that geographic area, like these can work really well. And like the one I'm about to tell you is, is that. So this business is a dog park that has a bar in it.

• 28:53Speaker 01

  Obvious.

• 28:53Greg Isenberg?

  Say less dude.

• 28:54Speaker 01

  Okay. So I, we, we take our dog there some days of the week, uh, just to like when we're cleaning the house and, you know, running the vacuum or whatever, and we don't want them to like just be in the way. And it's also like for him to get to hang out and, you know, have some social. So it's, it's a boarding like daycare place. The dog has to be okay to be in there. If, once they're okay, they can go to the dog park. There's a bar at the dog park at 4:00 PM every day. That bar is popping. I'm talking like, you're talking, you know, peak 11:00 PM, like New Year's Eve, like bar level of turns that are happening, the whole thing. It is insane. And I think that there is a huge opportunity. They just have it in like a warehouse.

• 29:38Speaker 01

  That's like all like, you know, it's in this like industrial park that they put this thing in. There's nothing else out there besides really this, this, this facility. And, uh, I, I think it's massive. The other side of it too, that they do is they have this like app that throughout the day, when they're watching the dog, it like you, they take photos of the dog and then they give like a play by play of like what it's doing. Girlfriend is obsessed with it. She like, she's like, oh my God, like I get this like, it's almost like a feed of like, you know, their day, basically. So I kind of two sides of, of like a similar business, but like, I think specifically like dog park bar is just this massive, massive. Opportunity, just based on what I'm seeing.

• 30:24Greg Isenberg?

  How do you actually go and start that?

• 30:25Speaker 01

  I to-

• 30:27Greg Isenberg?

  That's where you're like, I don't-

• 30:28Speaker 01

  I have no idea, like getting the liquor license, the whole thing, like that's a huge lift. This would have to be, but you know, somebody that knows that industry or knows that world. But I, I think that that idea of like a place where I can take my dog that has like some type of social thing connected to it, because they're charging for the dog and then for the drinks, right? So you're getting like the dog turn, but then also like the drink turn. It could even be a coffee shop or something as well. But it's like, oh, the, the dog can play for two hours. You drink two coffees or whatever, or you drink two drinks or three drink, whatever that ends up being. And the bigger thing is it's like this third space that people go to.

• 31:04Greg Isenberg?

  Yeah.

• 31:05Speaker 01

  That they can meet up, which is like, everybody's looking for that's that third space right now. So a bigger thing. Uh, on the marketing side, super easy. It's just Facebook ads to people who own dogs. That's su- super, super easy. Do like higher income, you know, 26 to 35, you're, you're in the money, but-

• 31:23Greg Isenberg?

  I think like a members only version of this could be really interesting.

• 31:26Speaker 01

  Totally agree.

• 31:27Greg Isenberg?

  Yeah. So like the trend is the Soho house-ification of everything.

• 31:32Speaker 01

  Yep.

• 31:32Greg Isenberg?

  I, I'm starting to see like the Soho house, but for um, kids.

• 31:38Speaker 01

  Yep.

• 31:39Greg Isenberg?

  Like you bring your kids there.

• 31:40Speaker 01

  Totally.

• 31:41Greg Isenberg?

  The Soho house for like people who play paddle.

• 31:44Speaker 01

  Totally.

• 31:44Greg Isenberg?

  Um, which is like an upcoming trend. So you, you basically, you have the, the macro trend of the Soho house-ification of everything.

• 31:51Speaker 01

  It's just country clubs.

• 31:52Greg Isenberg?

  Yeah, exactly.

• 31:54Speaker 01

  It's just, it's- Millennial country.

• 31:56Greg Isenberg?

  Millennial country clubs are coming back.

• 31:57Speaker 01

  Yep.

• 31:58Greg Isenberg?

  You have-

• 31:59Speaker 01

  They are though. I think they are.

• 32:00Greg Isenberg?

  They are.

• 32:01Speaker 01

  They're gonna rebrand too.

• 32:02Greg Isenberg?

  They need to re- yeah, exactly. Dues and then you chart, you make money on uh, on, you know, hospitality.

• 32:09Speaker 01

  It's such a like a repeat, like again, from how the, how I understand the economics of these country clubs work. Like you have the dues, you have to hit that amount. If you don't, they, you still pay that money.

• 32:18Greg Isenberg?

  Yeah, it's crazy.

• 32:19Speaker 01

  It's crazy.

• 32:19Greg Isenberg?

  Yeah.

• 32:19Speaker 01

  Like, so you're, like the, the company is guaranteeing they're gonna get X dollar amount from you during that year, right?

• 32:27Greg Isenberg?

  By the way, it's not like they like hit you up and they're like, by the way, you haven't hit your limit. Then go spend $2,000.

• 32:33Speaker 01

  No.

• 32:33Greg Isenberg?

  They're just like, I hope Greg doesn't send them an email.

• 32:35Speaker 01

  Exactly. And ask.

• 32:37Greg Isenberg?

  Yeah.

• 32:37Speaker 01

  Totally, totally. So, but we have time for another?

• 32:41Greg Isenberg?

  Let's do, yeah, let's do another, let's do another idea.

• 32:44Speaker 01

  Okay, cool. Uh, next one for you. Um, this one is more just like a larger trend I'm starting to see with, like very specific AI apps. So like this AI app went viral recently. It's like text behind image.

• 33:01Greg Isenberg?

  Yeah.

• 33:02Speaker 01

  Is literally. And so what, what it is, like for the audience, is basically, it's literally like, here's a person, there's a background behind them that's like beautiful. And then they put like one word text that's like, you know, sunset. It's so stupid.

• 33:16Greg Isenberg?

  Well, I think, I think the use case is like YouTube thumbnails.

• 33:19Speaker 01

  Yeah.

• 33:20Greg Isenberg?

  Yeah.

• 33:20Speaker 01

  That's, that's one of the pieces. Yeah. That, what's, uh, you had him on your show recently.

• 33:24Greg Isenberg?

  Daniel Daylin.

• 33:25Speaker 01

  Yeah, yeah, yeah, yeah. He does that style.

• 33:27Greg Isenberg?

  Amazing.

• 33:27Speaker 01

  Yeah, yeah, yeah.

• 33:28Greg Isenberg?

  So basically what happened is I think this guy or girl saw this trend in YouTube thumbnail, thumbnails and was like, how do I make it really easy to do it? Productized it, got a lot of traction.

• 33:43Speaker 01

  Hundred percent. So I think that those, like, there's all of these very small things that people are trying to do, like background removal or like cloud removal. And like, all this stuff has kind of existed in some forms before. And like all these like Facetune apps and stuff like this. But I think that there's, and this is like API wrapper games that you could play. But it's like, okay, well, we have this like app framework that's like text behind image. Like all that's happening there is like, it's probably just an API call that's like,

• 34:11Greg Isenberg?

  Yeah.

• 34:12Speaker 01

  putting this, you know, doing the separation and the whole thing. Um, that could just be like reused over and over again for all of these like, like small actions that people are trying to go viral with. And how I'm seeing people price these is you basically buy like credit packs where it's like, you know, whatever. Four, four dollars a month and you get 10 credits a month or something. But, or a lot of the times it's like the classic, you know? App pricing where it's like $7 a week and it's like actually $29 a month. That's what that's translating into, right? But I think that.

• 34:46Greg Isenberg?

  No one talks about that.

• 34:47Speaker 01

  Oh dude, that's what is happening here. And then they get three months out of it and they just got a hundred dollars for, you know, an acquisition cost of like three bucks, right? Cause they're like, oh, you know, I'll impulse, I'll impulse buy 7.99.

• 34:59Greg Isenberg?

  You know where that started? Ringtones.

• 35:02Speaker 01

  Oh, no.

• 35:02Greg Isenberg?

  Do you remember that?

• 35:03Speaker 01

  Yeah, they're coming back, I heard.

• 35:05Greg Isenberg?

  What?

• 35:05Speaker 01

  Yes, I heard they're coming back. I've heard that like, there's this whole.

• 35:09Greg Isenberg?

  Did your grandmother tell you that?

• 35:10Speaker 01

  No dude, this is like, I think Sam Parr tweeted about it. Of how there's like these companies that are growing again and it's like a nostalgia thing. Like selling nostalgia of like, you know, I'm, you put like a Britney ringtone on like Toxic is what plays for people.

• 35:28Greg Isenberg?

  That is so funny.

• 35:29Speaker 01

  Dude, amazing, right?

• 35:31Greg Isenberg?

  Like if I, if I was hanging out with you and then all of a sudden Toxic by Britney Spears came on.

• 35:35Speaker 01

  Straight up.

• 35:35Greg Isenberg?

  Dude, you, you would be, you would go up in my boat.

• 35:38Speaker 01

  I would be amazing, right? And it would be, and I think that that's it. It's like a, you know, it's a, it's a, it's a brand.

• 35:43Greg Isenberg?

  It's a small price to pay for being cool with your friends.

• 35:46Speaker 01

  Exactly, exactly. And I think that that's back. It, it, so anyway, yeah, I, I don't know how we ended up in the ringtone world.

• 35:55Greg Isenberg?

  All roads lead to Toxic by Britney Spears.

• 35:58Speaker 01

  Thousand percent. The best karaoke song to sing, by the way. You want to get a crowd pumping? It's like that or Sweet Caroline. Like those two will get everybody hyped.

• 36:08Greg Isenberg?

  How did we get here?

• 36:09Speaker 01

  I have no idea.

• 36:12Greg Isenberg?

  Rafael, you know how we got, we got here? Jordan, you know how we got here? Sex behind image.

• 36:19Speaker 01

  Sex behind image was it.

• 36:21Greg Isenberg?

  Let's go.

• 36:22Speaker 01

  So yeah, I think that that is the angle. I think you could just ride these ways. And I actually like this, like, you know, you have an app framework that you're just like replacing the guts each time. I think that this is what's going to happen with a lot of these like startup studios. And I think this is actually a larger trend where like, if you even look behind, you know, the guys that are doing the cursor, right? Or like any of these, they're all like labs. Like that's how they position themselves and how they're raising money. Like we're an AI lab.

• 36:46Speaker 01

  Or we're like, we're at, you know, some, we're almost, they're like product studios. Cause it's like, you know, we have a 10 cracked engineers and we can push stuff out in like 24 hours. Right. And I think that that, that larger trend that like different scales of the game are going to be happening more and more with, because it's just so fast, right? Like we're in this very ephemeral media landscape. And because of that, like a trend can go viral for 90 days. And it's like, how do you ride that wave? And I think that there's people that are doing this.

• 37:14Greg Isenberg?

  So that's the idea basically is like find trends, build a studio around it. Could be like micro apps, basically.

• 37:20Speaker 01

  I think micro apps are the angle. Again, this, you know, when we break it down in that like simplified form, it sounds so obvious and so stupid.

• 37:26Greg Isenberg?

  Yeah.

• 37:27Speaker 01

  But like, really, this is actually, and like find trends, like, that's like a very hard thing, I think, for the average person to do. But I, I think to that point, like, I think it's going to get easier and easier to see these trends that are occurring. Like even the tools that I know you guys are building internally of like, here's things that are popping off, right? Like, is there a way that we can inject or insert ourselves into this? And you can do that trend analysis now at a level that just like previously wasn't possible. And so you can also shift the product so quickly that you can actually ride that wave. And I think that that, again, it just feels like there's something in there that's going to become more common.

• 38:01Greg Isenberg?

  By the way, someone listening to this is going to be like, yeah, that's just like a small idea of building these like micro apps. But the reality is Adobe does this, literally Adobe does this. Like if you, they look for search terms, they create micro apps that funnels to their main apps.

• 38:17Speaker 01

  Yep. Do you know, you know, Veed, right? Veed.io. They're like an online video editor company.

• 38:22Greg Isenberg?

  How do I spell that?

• 38:23Speaker 01

  It's V E E D dot I O.

• 38:26Greg Isenberg?

  Yeah, I know them, but yeah.

• 38:28Speaker 01

  I've been. Yeah. So they launched a captions app for videos.

• 38:33Greg Isenberg?

  Yeah.

• 38:34Speaker 01

  Where you just like, it's, it's a standalone app away from their core product. They also have like mobile full video editing. It just those captions, right? Got to a million ARR and I think it was like 27 days if I remember right. And again, they had an audi- like they had an email list and all these users already. So like that, that's how they can do that. But like, when you think about that, like here's this app that does this one thing only, but the audience is so big that you can go after like, it's like, even if you get a small percentage of it, it's, and it's really like the larger trend that's happening with like Cali Eye and like these other apps that do like that specific action, that specific thing. There's a ton, like a ton of opportunity in those because there's just, the TAM of that is huge, right?

• 39:18Speaker 01

  So, and I think that this is like a big trend and all like, everybody that's like, you know, go like, well, Canva does this already or anything. Yeah, like they do do this, but like there's this subset of people that want to do this on their phone really easily, right? And they'll pay you for that, right? It's like, it's just like, you know, looking at like people that pay, like play Candy Crush as an example. Like majority of their revenue comes from like 10% of their users, right? But there's this subset of people that are willing to pay for this thing because they find value in it, so.

• 39:49Greg Isenberg?

  Totally, it's like.

• 39:50Speaker 01

  And everybody edits photos, like everybody takes photos. Like everybody is your TAM.

• 39:59Greg Isenberg?

  It's like when you go to the Cheesecake Factory

• 40:03Greg Isenberg?

  and you can order anything, you know, you know, that's Canva.

• 40:06Speaker 01

  Exactly. And you're like, God, I don't even like, I don't even know where to start. I don't know what I want to do.

• 40:11Greg Isenberg?

  Like dude, a friend of mine comes to Miami, tells me that he's ordering a Cuban sandwich from Cheesecake Factory because it's on the menu. It's like, yeah, you can order a Cuban sandwich from Cheesecake Factory, but you know, you want to go to the place that has a menu of five things. It has the best Cubano.

• 40:36Speaker 01

  Totally.

• 40:36Greg Isenberg?

  In town.

• 40:37Speaker 01

  Why do people buy from productized services? Why do they buy from those types of companies? It's because they specialize in a specific thing. And because of that offering, like they can just narrow it down and focus, right?

• 40:46Greg Isenberg?

  Yeah, and the positioning is tight.

• 40:48Speaker 01

  Oh, totally. You can wrap your mind around it, right? And don't get me wrong, like sometimes the experience of like when I go and I have that overwhelm, like if you go to like a bomb Chinese like dim sum place, like dude, there's so many things on the menu, like there's no way that like you're gonna be able to, but like that has its place, but majority of the time, people want to make less decisions. So if you're like, this app does this, but there's like, you know, 360 million people that have mobile phones in the US that all could potentially want to do this thing. There's a subset of those people that want to do that, right? And you're gonna be able to find them now, especially with like, Facebook ad targeting has gotten ridiculous for app installs. Like, I don't know if you guys have seen this, where it's like, we're at the point where it's like, you just have enough money, like you just target all of Facebook with some type of conversion action. And like, it'll find

• 41:33Speaker 01

  the people. Like, we're not even, like, don't even do the targeting. Just like, tell them to, like, we want this action to happen, send us traffic. And then like, you just run like 100 different variations of creative and it like finds that person. Insane. Insane when you think

• 41:48Greg Isenberg?

  about that. You know, we're all talking about agents, like, it's like, this brand new thing, like, isn't, that's like an agent, basically.

• 41:55Speaker 01

  Basically.

• 41:56Greg Isenberg?

  Yeah.

• 41:56Speaker 01

  Yeah, 100%.

• 41:57Greg Isenberg?

  My goal is to-

• 41:59Speaker 01

  Is this action.

• 41:59Greg Isenberg?

  This action.

• 42:00Speaker 01

  Yep.

• 42:01Greg Isenberg?

  That is like the simple way of thinking about what an agent is.

• 42:05Speaker 01

  Totally. I don't think people realize like how deep Facebook is on the AI stuff, too. Like, their entire ad platform is basically just AI, right? Like, that's how they're making all their decisions.

• 42:16Greg Isenberg?

  Their ad platform's AI and their news feed is AI.

• 42:19Speaker 01

  Thousand percent.

• 42:19Greg Isenberg?

  Their main product is AI.

• 42:21Speaker 01

  Hundred percent.

• 42:22Greg Isenberg?

  For consumers.

• 42:23Speaker 01

  Hundred percent.

• 42:23Greg Isenberg?

  And their main product for businesses is AI. Like, how are they not an AI company?

• 42:28Speaker 01

  A thousand percent. They have more text information than the majority of them. It's like higher quality, like typically in comparison to like shorter form, because it's like more long form written content a lot of the time. The whole thing. So, anyway, I mean, we don't want to get too deep into that, but on the philosophical side of who's gonna win this game, but I think it's so obvious to me that, like, especially in like, the ads, like even with Google, it's not that easy. Like, I can just be like, Google, here's my action, go find me keywords. It's not really good at that. Like, it can't do that really yet. Sort of, you can like throw, you know, give it a landing page URL and then we'll go and like extract the information. But like, a lot of the times, like, me in there, like, in that, you know, the dashboard, like picking what we're actually bidding on, we can get a better like performant,

• 43:13Speaker 01

  convert, like CPA than, than what Google would find on itself, on its own.

• 43:19Speaker 01

  In contrast, Facebook is like, a lot of times, again, it depends on the budget size, but it can be better than us if the market is big enough. Like, and there's some B2B, like, tails cases where that's different, where it's like, oh, this audience is only like 50,000, right? Like, it's not gonna, we don't want to do all this ad spend to end up finding those 50,000. We'll just go after that 50,000. We'll, we'll pay a higher CPC just because we know it's actually the target customer. But the, you know, if it's a product that sells to more than 30% of the US, like, just global targeting and you're gonna, like, it's gonna find it faster than you'll ever be able to.

• 43:58Greg Isenberg?

  All right, bro. So, I think that's the episode.

• 44:02Speaker 01

  Chilling.

• 44:02Greg Isenberg?

  You know?

• 44:03Speaker 01

  Thanks for having me.

• 44:04Greg Isenberg?

  If you can't figure out how to make money from one of these ideas, I don't know. I don't know, man.

• 44:11Speaker 01

  You got it, man. Honestly, reach out, ask questions in the comments, man. I'm lurking there. I'm happy. I'll just drop a freaking Loom video to you, so.

• 44:19Greg Isenberg?

  We'll, we'll be in the comments. Go check out Cody's podcast.

• 44:26Speaker 01

  I don't really even know. Just, I'm online. I'm just doing stuff.

• 44:29Greg Isenberg?

  Cody Schneider, we'll put his links in the show notes.

• 44:33Greg Isenberg?

  Dude, always good jamming with you.

• 44:35Speaker 01

  Gee, thanks for having me, man. Stoked to do it IRL. It's awesome.

• 44:38Greg Isenberg?

  We out here. I'll see you at Cheesecake Factory tonight.

• 44:41Speaker 01

  Hell, yeah. I'm down. Let's go.