The 3-Step Success Formula with Jesse Itzler

What Are You Waiting For? Breakthroughs Start Where Fear Ends!" In this episode, I’m thrilled to sit down with Jesse Itzler, an unstoppable entrepreneur, ultra-endurance athlete, and master of unconventional experiences. Jesse's journey is built on facing down fear, embracing challenges, and doing what most people would never attempt. From creating Marquis Jet and selling it to Warren Buffett’s Berkshire Hathaway, to venturing into the unknown time and time again, Jesse’s story is proof that success is found on the other side of risk. Jesse dives into the art of tackling “the wall” — that point where fear, doubt, and hesitation threaten to stop you. He talks about how he built a mindset that not only pushes through but thrives in uncertainty. When he realized he wanted to experience private jet travel but couldn’t afford it, Jesse and his partner went straight to NetJets with nothing but a vision and unshakeable conviction. Against the odds, they secured a deal with Buffett’s team, setting the foundation for what became a game-changing business. We also get into why Jesse believes routine kills creativity and how he designs his life around extraordinary experiences. He shares his practice of "Kevin's Rule," a commitment to creating meaningful experiences every two months. Jesse has made it his mission to build a “life resume” filled with unforgettable moments and deep connections. Key Takeaways: Face the Fear Wall: Success often waits on the other side of your greatest fears. Innovate Without Limits: Breaking from tradition can be a competitive advantage. Build Your Life Resume: Pursue experiences that enrich your life and create unforgettable memories. Be Irreplaceable: In every role—parent, partner, or professional—make yourself invaluable. Time is Scarce, Act Accordingly: Treat each moment like it’s priceless, because it is. This episode is packed with strategies to turn ambition into action. Jesse’s journey reminds us that life is too short to play it safe. Start building the life you want—one bold step at a time! Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  So hey guys, listen, we're all trying to get more productive. And the question is, how do you find a way to get an edge? I'm a big believer that if you're getting mentoring or you're in an environment that causes growth, a growth-based environment, that you're much more likely to grow and you're going to grow faster. And that's why I love Growth Day. Growth Day is an app that my friend Brendan Burchard has created that I'm a big fan of. Write this down, growthday.com/ed. So if you want to be more productive, by the way, he's asked me, I post videos in there every single Monday that gets your day off to the right start. He's got about $5,000, $10,000 worth of courses that are in there that come with the app. Also, some of the top influencers in the world are all posting content in there on a regular basis, like having the Avengers of personal development and business in one app. And I'm honored that he asked me to be a part of it as well and contribute on a weekly basis, and I do.

• 0:45Ed Mylett?

  So go over there and get signed up. You're going to get a free, tuition-free voucher to go to an event with Brendan and myself and a bunch of other influencers as well. So you get a free event out of it also. So go to growthday.com/ed. That's growthday.com/ed. I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too.

• 1:30Ed Mylett?

  And you definitely can't afford to waste it waiting weeks on a big bank for capital. Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason. Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff, borrow better.

• 2:04Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends. Like seeing who can throw some pigskin the farthest, or rush the field the fastest. Winner gets an ultra. Because it's not just a superior light beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 2:38Speaker 02

  This is the Ed Mylett Show.

• 2:41Ed Mylett?

  Welcome back to Max Out, everybody. I'm Ed Mylett. Today's show is gonna be ballistic. So, I am, uh, I'm sitting next to the real-life Dos Equis man. Um, one of the most interesting people I have ever met in my life. This man has a resume that is too long to even start the introduction with today. And we're gonna talk about that today, like life resumes. But to start, put it mildly, this is someone who started the company Marky Jet. He ends up selling that to Warren Buffett and Berkshire Hathaway. Started a water company that he sold to Coca-Cola. He's run 100 miles in one day before. He's a father of four. He's married to one of the most successful female entrepreneurs in the country, and Sarah Blakely, the founder of Spanx. And most importantly for me, he is one of the most giving and generous people

• 3:24Ed Mylett?

  with his time, his information, and his energy that I have ever met in my life. And I, I'm literally, look at this. I'm getting goosebumps because I've been really looking forward to the day. So, everybody, this is Jesse Itzler. Jesse, thanks for being here.

• 3:35Jesse Itzler?

  Thank you so much, man. I appreciate it.

• 3:37Ed Mylett?

  Have we had good conversations off-camera?

• 3:38Jesse Itzler?

  Yes.

• 3:39Ed Mylett?

  It's so good. I wish we were recording the whole time. So, you know, the other thing I didn't say too is I also think you're one of the greatest speakers in the world, too, from the stage as well. So, any of you looking for speakers, this is a guy that you ought to be talking to. So, you're gonna get a flavor for that today. So, let's help, let's help some people.

• 3:53Jesse Itzler?

  Let's do it.

• 3:54Ed Mylett?

  Let's do it. So, we can go all the way back to the beginning. I want people to know a little bit about your background because I think one of the things that fascinates me the most about you is your willingness to do things that you're not prepared for. I think, like, going into the unknown, it seems to be one of these things that, about you, that's very unique, but also is a trait that I see in people that win at really high levels. So, talk a little bit about, we could start with any of the businesses you've had, but did your upbringing at all, like, prep you into being this sort of type of person you are? Like, when you grew up, did you know you were gonna turn out this way? Or, or no, not at all?

• 4:28Jesse Itzler?

  Uh, I always... Was dancing to my own drum. My parents gave me a really long leash, which was a great gift for me growing up. They let me do whatever I wanted to do, within reason. Yeah. And I always, you know, all of us, we always come against this wall of fear. You know, this crazy wall of fear. And you can either go to the wall and turn around, you can go through the fucking wall. Yes. And I was, I always, every time I went around, turned around and went back home, because I was too scared, I had crazy resentment. Or crazy guilt that I wasn't able to do it, regret, not resentment. Yeah. Regret. Yeah. And every time I went through the wall and got to the other side, it was so addicting. And I was so proud of myself. So, uh, I, let me just give you a quick example. When I was growing up, I grew up in New York City. Yeah.

• 5:13Jesse Itzler?

  Uh, on Long Island, in the eighties, when breakdancing and rap and all this stuff was happening. Yep. And I was really into breakdancing. I don't, I don't look like it, Ed, but, you know, get some cardboard out here, man, we could do something. Mike, get some cardboard. Okay.

• 5:27Jesse Itzler?

  And, um, I decided that like, I could make more money, probably, if I went to Washington DC. You know, because the kids in Washington DC couldn't be as good as the kids in New York. We invented this whole genre. So I got my friend Myron, who's my partner, my sister just got her driver's license, and I convinced her to drive us to Washington DC. And the whole drive down, I was having all that self doubt. Yeah. You know, at a young age, fourteen, fifteen years old, like, what if the kids are better? What if no one shows up? What if we get booed? What if, you know, what if we go there and I, I stink? Yeah. And so I was almost talking myself out. I was building the wall of doubt up, brick by brick, in my own head. Yeah. And when we got there, we went to a little bank in Georgetown. And we set up a boombox in a parking lot of a bank.

• 6:11Jesse Itzler?

  And we hit play, and my friend started spinning on his head, and he passed it to me, and a crowd gathered around. And ultimately, after I did my thing, more people came. I took my hat and I passed it around, and we made about two hundred dollars. I paid my sister for the gas money. And then Myron and I split eighty-two dollars, forty-one dollars each. And this guy, you know, he's counting up the money, and he's counting up the money, and he gets all the money, and then he sprints over to me and he gives me a bear hug, and he goes, Jess, we're fucking rich.

• 6:40Jesse Itzler?

  And... What, what, the reason why we were rich is because on that particular trip, despite all the fear, this young little kid that was so scared, I went around that wall and I realized I could be rewarded. And I was like, I want more of that. I was doing, writing sports songs after the Nick song with my partner. We set up a company to write theme songs for professional sports teams. And I did that for a year and a half and we sold that company to a public company called SFX.

• 7:11Ed Mylett?

  You did.

• 7:12Jesse Itzler?

  And it was the gentleman that owned SFX that had a timeshare on a jet that invited us as guests. And that's how we got exposed to the world of private aviation.

• 7:20Ed Mylett?

  So you're flying on this jet, was it the first private jet you'd been on?

• 7:24Jesse Itzler?

  Oh, yeah.

• 7:24Ed Mylett?

  So you're on a private jet and you take this flight and rather than just enjoying the flight, you get off the flight and go, what?

• 7:30Jesse Itzler?

  No, first I walked on the plane and it was like the scene in The Wizard of Oz when everything goes from black and white to color. And I was like, people fly like this? We want to fly like this. And we literally were like, let's start a private jet company. So we can fly privately because we definitely can't afford it.

• 7:45Ed Mylett?

  That's crazy.

• 7:46Jesse Itzler?

  And, and we were like-

• 7:47Ed Mylett?

  But did you know anything about jets? Did you own a jet?

• 7:49Jesse Itzler?

  No.

• 7:50Ed Mylett?

  Nothing. So you knew nothing about jets, you didn't own a jet?

• 7:52Jesse Itzler?

  But I knew that if we wanted to take two or three trips a year to go skiing with our friends or take a college, our college friends on a trip or my partner had a family and he wanted to go away for Thanksgiving. If, we knew that if we had a need for, not for hundreds of hours, but for maybe 25 hours, there's got to be a lot of people like us. And that's really where the idea started from. It's like, how can we make flying privately a little bit more affordable?

• 8:17Ed Mylett?

  Yep.

• 8:18Jesse Itzler?

  More to the masses? And how can we solve the problem? Like, how can we eliminate all the, the pain points of owning your own private plane? Like, you know, the pilots, the scheduling, the maintenance, all that?

• 8:29Ed Mylett?

  Yeah.

• 8:30Jesse Itzler?

  And provide all the benefits?

• 8:31Ed Mylett?

  Yep.

• 8:31Jesse Itzler?

  And that's what we created this 25-hour jet card called, which ultimately was called Marquis Jet.

• 8:35Ed Mylett?

  Okay, so let's talk about this for a minute. So here comes the note-taking time, all you entrepreneurs out there. Because there's a lot of entrepreneurs out there that have these ideas. So that's great that you had the idea. And brilliant, but idea to execution to business to profitability to selling it is a completely different idea altogether. How in the world do you get, you end up somehow getting NetJets to allow you to use their jets somehow to do this card, right? How the hell did that happen?

• 9:02Jesse Itzler?

  Well, first of all, you know, we thought about what's the fastest way to get from point A to point B?

• 9:07Ed Mylett?

  Okay.

• 9:08Jesse Itzler?

  Okay, that was the starting point.

• 9:09Ed Mylett?

  Okay.

• 9:10Jesse Itzler?

  And we realized that we needed airplanes, obviously. You can't have a private jet company without airplanes. And for us, there were only a couple of, there was only two games in town or one game in town. It was NetJets owned by Warren Buffett. You know, they had 650 planes in the fleet. So we were able to get a meeting, you know, through a couple of phone calls and, and in the meeting, we got thrown out of the first meeting in like 12 minutes. They're like, the guy, the CEO was like, there's no way we're giving two kids access to our airplanes.

• 9:37Ed Mylett?

  You got thrown out of the first meeting?

• 9:38Jesse Itzler?

  We got thrown out. He literally said, they literally said, there's no way we're giving two kids, he said, that probably didn't break a thousand on their SAT, which we talked about, which pissed me off. I got a 980.

• 9:47Ed Mylett?

  You got a 980. Just so you know, in the history of interviews. So he's, he's 90, this is so wonderful. So you end up being on the same label as Young MC. I end up being a paid for free backup dancer for a few weeks for him. People are laughing their asses off, I know, right now, rolling their eyes. He gets a 980 on his SATs. I'm in the high sevens. I'm a 780 SAT and we've both ended up becoming, you know, very successful entrepreneurs. This should give everybody out there hope who thinks their prior resume somehow dictates their future resume and that's not the case whatsoever. And so you get kicked out. He literally quotes your SAT score back to you.

• 10:28Jesse Itzler?

  I'm not giving you guys 20, you're 28, 29 years old, access to my airplanes. And you know, our starting point is we have to convince them. We have to have a lot of conviction. We're the business plan. They're betting on us.

• 10:41Ed Mylett?

  Yes.

• 10:41Jesse Itzler?

  And the question we asked ourselves, I think, you know, the starting point for any entrepreneur, when you're going to give a pitch, what's in it for them? What's in it? What are we going to say to convince them that they want to do business with us? And for us, it was like, we can, they were catering to a much older demo. And we were 28, 29 years old. In my music business, I had access to athletes and entertainers just from the videos and just being in the scene. I lived in New York. I was connected to that world. That was my demo and age group. So we offered the ability to attract much younger athletes, entertainers that we said, "Look, if these guys are introduced to your fleet, they're going to be customers for the next 50 years. And think about the lifetime value of that customer.

• 11:26Jesse Itzler?

  Give us a shot. If it doesn't work, there's not like no harm, no foul." And they said, "You know what? We'll give you guys a shot."

• 11:31Ed Mylett?

  So the second meeting, they say, "We'll give you a shot."

• 11:34Jesse Itzler?

  Put up your own money.

• 11:35Ed Mylett?

  Okay.

• 11:35Jesse Itzler?

  You guys, we'll give you guys a shot.

• 11:37Ed Mylett?

  Okay, and now, this is one of my favorite stories of all time, literally of all time. So now you get a yes, which is just incredible. The idea to get in there to pitch, to get kicked out, to come back in to get a yes. Now the issue is though, you have no clients. So that theory sounded great. By the way, a lot of people, entrepreneurs, listen to this. They got kicked out, they got rejected the first time, they've got an idea. Now they're in business, but they got no clients.

• 12:00Jesse Itzler?

  And by the way, we really didn't have a business plan. Because we didn't know anything about the space. And to present a business plan, they could have been like, "Well, we're not looking for that." We were the business plan.

• 12:10Ed Mylett?

  Yeah.

• 12:10Jesse Itzler?

  It was like, "We're gonna make this, look me in the eye and I'm telling you, we will make this happen. We, give us a shot." I mean, those weren't the exact words, but that was the spirit of it.

• 12:20Ed Mylett?

  Let's stay on that for a second. Because I think this is huge, man.

• 12:23Jesse Itzler?

  People buy into people. They buy into stories and people. They don't buy into PowerPoints. You know, PowerPoints are just words. And we had a passion and a conviction around the idea. Because we knew we can make it work. We knew if we had the chance, that no matter what, we were going to work 21-hour days, we're going to make it work.

• 12:42Ed Mylett?

  You and I are both involved in a business together that we'll talk about at the end. And that's exactly what we both did in this case. We bought into the people. It's like so super true. But you have this thing that I think, I think to the extent that someone has this thing I'm going to ask you about, before we get into how you end up getting your first client, which is the best story of all time. But, but I think all successful people on some level, and to the extent you are successful is the extent you have this thing. Which is that you're willing to step into spaces you are ill-prepared for. So it seems to me like you're willing to, you kind of think like, "If I get my foot in the door..." Then I'll figure this stuff out, right?

• 13:16Jesse Itzler?

  Yes.

• 13:16Ed Mylett?

  Whereas what most people do, and this is killing you by the way, I won't step into the door until I'm completely prepared, which is a total fallacy anyways as an entrepreneur.

• 13:25Jesse Itzler?

  Right.

• 13:25Ed Mylett?

  For sure. Or wanting to become a rapper, or have a music career, or an artist, or anything great. If you're waiting for a threshold of, "I need to be totally prepared, then I'll step in the door", you will be on the other side of that door the rest of your life. So talk about that. You have this sort of thing about you, you'll figure it out once you get in there.

• 13:43Jesse Itzler?

  Yeah, well first of all, nothing happens if you don't get into the door. So you have to have, you have to figure out how to get in the door.

• 13:48Ed Mylett?

  Right.

• 13:48Jesse Itzler?

  And I've always trusted the process that I'd be able to figure it out. But like, the common thread throughout all my journey as an entrepreneur in everything is I had no prior experience in anything that I did. And for me, that was the greatest blessing. Because for me, it meant rip up the playbook. No one taught me how to do it. So the whole industry was operating the same way. And I always say to my employees, Sarah, my wife does the same thing. You know, if no one taught you how to do your job, how would you do it? Like, if you ripped up the playbook, and you said like, "How would I treat my customer? How would I go after and pitch this?". That's where innovation comes from. That's where innovation comes from. Everybody else in the space, they were doing the same playbook. All the brochures looked the same, and we didn't know anything. We didn't know anything.

• 14:31Jesse Itzler?

  So, for us, it was a greatest blessing. So, I think experience is overrated. It's important, but it takes so damn long. You know, and like, if I, if we would've waited to get three years on, on the front, on the line and this, there would've been four other Jack companies, and we would've never have done it. So, um...

• 14:47Ed Mylett?

  Wow, that's so true.

• 14:48Jesse Itzler?

  You gotta start the process. As an entrepreneur, I think like, the number one thing is start, you never have it all figured out. It's never the right time. You never have enough experience. But if you let that slow you down until you have, it's the right time and the right experience, come on, man, it's the world's like, the world's so fast.

• 15:06Ed Mylett?

  So you're telling me, you did not know a lot about the rap game before you got in it? You didn't know a lot about the, the writing lyrics game before that? You didn't know a lot, just listen to this everybody, you didn't know a lot about the coconut water business before you got in? The jet business before you got in it? Or the NBA before you got in it?

• 15:20Jesse Itzler?

  I would say nothing.

• 15:21Ed Mylett?

  Literally nothing?

• 15:22Jesse Itzler?

  I wouldn't say not a lot, I would say nothing.

• 15:24Ed Mylett?

  It's incredible.

• 15:24Jesse Itzler?

  Yeah.

• 15:25Ed Mylett?

  I absolutely...

• 15:25Jesse Itzler?

  And look, you know, I was fortunate, you know? I, we were able to, as soon as we were able to afford to bring in people that knew more, we were able to scale it.

• 15:33Ed Mylett?

  Yep.

• 15:34Jesse Itzler?

  You know, but we started everything very small. You know, we always thought really big. And once we got momentum, we were able to ramp it up super fast. The only way that I could really find, you know, I had to go where wealthy people were. And I heard about this conference called TED in Monterey, California, when they were first starting out. That was attracting all these tech guys and well-off folks, etc. So, my partner's like, "You gotta go to the TED conference in Monterey, California." So, I had, I think I connected through Chicago into LA. It's a five-hour car ride to Monterey, California. It was a 16-hour journey. And I get there, and as soon as I get there, everybody, it's like Fort Knox. I didn't have a credential to get in. So they don't, you couldn't go anywhere near the conference.

• 16:15Jesse Itzler?

  So I'm like, "Man, I just flew 16 hours. I can't go in. I'm so frustrated." But it smelled like there was a sale there somewhere. So I was like, "Let me go into the little coffee shop over here and try to like, figure this out." And I'm sitting in the coffee shop and about 20 minutes into my, sitting there kind of like, thinking, "God, how am I gonna do this?" A wave of people with credentials come in and they're ordering lattes and muffins. And I realized that they must be on coffee break from in-between speakers at the tech conference. So, they're all ordering lattes and muffins, lattes and, latte and muffins. So the next morning, I show up at 5 o'clock, first one there, as soon as they open, and I buy every single muffin. I control all the muffin inventory in Monterey, California. I bought every muffin.

• 16:59Jesse Itzler?

  And when the first wave of folks come in, you know, they're like, "Order a latte and a muffin." Like, "You can have a latte, but we're all out of muffins." And as they would walk out, I would say, "Excuse me, I over, actually, I have the muffin. My office here, we have all the muffins, and would you like a muffin?" "No, no, no, yeah." "What do you do?" Next thing you know, I'm in a conversation with someone, he's like, and he said, "Ask me what I did." And I said, "Well, I have a private jet company called Marquis Jet. And a guy who just sold his company called Half.com to eBay." And he said, "Well, I'm actually interested in a private jet. Would you mind if I have a, sit down and talk to you about it?" And I was like, "Absolutely not." Gosh. I'm like, "Please, sit down. You can have two muffins." And we started talking, and here's what's interesting.

• 17:42Jesse Itzler?

  And here's how I built my career. He ended up being my first customer. Unbelievable. And, but he was the key. Because I serviced the hell out of him. Anything he wanted, carried his bags. If he was going to Mexico, shock and awe. Here's a book of places. Here's a reservation. Here's where you can snorkel. Like, that's not the business I'm in. I provide time on jets, no. That's what everybody else was doing. This is what we're gonna do. Here, I heard, so your family's going. Here's a floaty thing for your two-year-old. They would get that. And I just serviced him. How was the trip? Can I help you? Here are your bags. And he was my source of referrals. There you go. And then the next guy came in. Same system. Same thing, same thing, same thing. And what was interesting about Marquis Jet. Wow.

• 18:27Jesse Itzler?

  You know, it wasn't that we built this amazing company. You know, we, it was an amazingly successful venture. Clearly. And, um, but that's, that wasn't the gold for me. The gold for me were the people that we flew. Because we flew, we flew 4,000 of the who's who of entrepreneurs, CEOs, athletes, entertainers. And I was like, wow. Here I am, I'm 30 years old. I was obsessed with meeting these people and learning about their daily routines. So what I would do is, I would say like, every conversation was like, what time do you get up? What do you eat? How do you spend your time? How do you live rich? How do you do this? What's a vacation look like?

• 19:06Jesse Itzler?

  Like, and I would take all these habits from these winners at the highest level. And start to incorporate them in my life. And the things that worked, stuck. And the things that didn't, I got rid of them. And over time, built this system. You mentioned in the beginning, like your life resume. Built this system that works for me. And as I've evolved, now I have four kids. My system evolves. Because I can't have the same system as Single Jesse. Forty years old and no kids, where I have, I can, I have the freedom to do what I want.

• 19:39Ed Mylett?

  Yeah.

• 19:39Jesse Itzler?

  Now I have way more responsibilities, you know, with my family. So the system evolves. So that, that was the gift.

• 19:46Ed Mylett?

  Wow. Well, this is, see for me, for someone listening to this, and I already know what they're thinking. This is literally like an inside peek to like an absolute master class of how to do these things right here, everybody. And I just want to illustrate two points you made, and I want to make sure that I say them correctly. The first thing is, is that all of the most successful entrepreneurs I know, and obviously you're at the top of that list because there's been multiple wins. What I, well, the reason I want you all listening to what Jesse covers and his social media and his content is because he's, he's not only is he a mega successful entrepreneur, and also successful as a father, successful as an athlete of sorts, successful as an author. He's also had multiple wins. In other words, it wasn't a one-hit business wonder. This is a formula that has worked for him that he's replicated into many different business ventures.

• 20:31Ed Mylett?

  And you said something brilliant.

• 20:35Ed Mylett?

  So hey guys, I want to jump in here for a second and talk about change and growth. And you know, by the way, it's no secret how people get ahead in life or how they grow. And also taking a look at the future. If you want to change your future, you got to change the things you're doing. If you continue to do the same things, you're probably going to produce the same results. But if you get into a new environment where you're learning new things and you're around other people that are growth oriented, you're much more likely to do that yourself. And that's why I love Growth Day. Write this down for a second. GrowthDay.com/Ed. My friend Brendon Burchard has created the most incredible personal development and business app that I've ever seen in my life. Everything from goal setting software to personal accountability, journaling, courses, thousands of dollars worth of courses in there as well.

• 21:15Ed Mylett?

  I create content in there on Mondays where I contribute, as do a whole bunch of other influencers, like the Avengers of influencers and business minds in there. It's the Netflix for high achievers or people that want to be high achievers. So go check it out. My friend Brennan's made it very affordable, very easy to get involved. Go to GrowthDay.com/Ed. That's GrowthDay.com/Ed.

• 21:36Ed Mylett?

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• 22:19Ed Mylett?

  Go to ro.co/milet to see if you qualify. That's R-O dot C-O slash my let to get started on Ro. For side effects of GLP-1 medications, including boxed warning, go to ro.co/safety. R-O dot C-O slash safety. So when I ended up buying the island, we had to do all of our outdoor decorating, and I spent a fortune in the first half of the place. And I'm like, I don't want to do this anymore, but I want the best stuff. And that's where Wayfair came in. My wife wanted to get this new garden bed, and Wayfair was the place that offered the perfect solution. Wayfair also helps you create a home that stands up to real life with quality products, great value, and trusted reviews. Wayfair verified products are hand-vetted by product specialists. They use a 10-point quality inspection system. Here's all I can tell you. The stuff has lasted over time.

• 23:04Ed Mylett?

  It looks great, and I get compliments on it. Shop thousands of products across every style and budget, whether you're trying to refresh your space for fall or transform your space for Halloween. Use filters, custom photos, and reviews to find the right fit for your home. More than 20 million verified 5-star reviews. 20 million. So transform your space with the pieces that hold up to real life. Join Wayfair Rewards today and get 5% back on every purchase. Head to wayfair.com or shop the Wayfair app for all things home. That's W-A-Y-F-A-I-R dot com.

• 23:40Ed Mylett?

  The unique thing for the ones I see is they create an experience for their customers that is completely different than everybody else. I don't care if you're a personal trainer at a gym, you own a dry cleaners or you own a jet brand. It's the experience, because if they don't enjoy the experience, it's not mind blowing, they're not going to refer you to anybody and your business can't go viral. It can't multiply, correct?

• 23:58Jesse Itzler?

  I always ask myself this one question. Would I recommend myself as, fill in the blank? Would I recommend myself as a dad? Would I recommend myself as a business partner? Would I recommend myself as a coach? Would I recommend myself as a boss? And if the answer is no, why? Like, why? Why wouldn't I recommend myself? And I always tell people, like, you know, like, people call up, like, my kids are going to their first job. What would be the one piece of advice? Make yourself irreplaceable. Make yourself irreplaceable. If you have that relationship with the customer, with, if you're so important, you're incredibly valuable.

• 24:35Ed Mylett?

  Wow, that's brilliant.

• 24:36Jesse Itzler?

  And, but it's, but it's true. And, you know, I ask myself a lot of questions. I ask myself a lot of questions. And that's one thing I always ask myself, like, you know, if I go, let's say I go sideways with someone for some reason, I'm just, I don't very often. But if I do, would I recommend myself? What did I do? And very often, you know, it's, I can, I'm okay with it. And if it's something that I did, then I want to get in front of it and apologize or address it internally, so it doesn't happen again. You mentioned something about success. And, you know, everybody has multiple definitions of success. If you ask 100 people, you might get 100 answers. But you touched on something I think is important to the listeners. And to me, I have a lot of different definitions.

• 25:20Jesse Itzler?

  Success isn't being good in one bucket. It's not about like, I made all this money, you know, and I know, oh, it's easy for you to say, no. Success is not about being good in one bucket. It's about being good in all the buckets. All the buckets. It's about being a good dad. It's about being, you know, good to your employees. It's about giving back in the charity bucket. It's about doing the right thing when you do it. It's about standing up for something that you see is wrong. That's success. When I see people that are mega wealthy, they're just fucking wealthy.

• 25:50Ed Mylett?

  Yes.

• 25:51Jesse Itzler?

  No, they're just wealthy.

• 25:52Ed Mylett?

  Yeah.

• 25:52Jesse Itzler?

  That's not what it looks like. And it's, and you don't have to be wealthy. If you're struggling in one area, you can still be good in all the other areas.

• 26:02Ed Mylett?

  So true, man.

• 26:02Jesse Itzler?

  You can't spiral down because success, the way you look at it, isn't happening. Well, then go be successful in the other buckets and fill up your plate.

• 26:10Ed Mylett?

  And then what it does too, by the way, like I can feel you coming at me with that because you feel so strong about it. Your physiology changed too. But what also happens is when you, and you talk a lot about this, but when you get wins in other areas, you get life momentum. And, and people just, I did a training on this the other day, but like you're, to me, I look at you. I go, okay, look, the thing you said about associating with these people and their habits. I didn't have a jet card company, but I joined a club where I could meet these kinds of guys. What is your schedule? What's your work routine? How do you eat? What do you think about? How do you talk?

• 26:39Jesse Itzler?

  I'm sorry to interrupt you.

• 26:40Ed Mylett?

  Yeah, do it.

• 26:40Jesse Itzler?

  You're getting me all fired up. Everything comes around your day. You're talking, we're talking about all these successes. They took years.

• 26:47Ed Mylett?

  Yes.

• 26:48Jesse Itzler?

  Years.

• 26:49Ed Mylett?

  Yes.

• 26:49Jesse Itzler?

  I remember walking into the president of Coca-Cola about the Zico thing. He's like, it takes eight years to build a brand in this country. Of course, there's get rich quick things and now it's a little faster, but it takes time. But what the foundation of that is your daily habits. It's creating winning habits, winning routines, and a winning mindset. That's, that's the formula.

• 27:10Ed Mylett?

  It is.

• 27:11Jesse Itzler?

  It, it, there's no way around it. It doesn't happen without that.

• 27:15Ed Mylett?

  What are the unique things for me, because I completely agree. But one of the things that's unique about you and I is we both will be creating this content for a while. And then when we looked at each other's stuff, we're like, my God, we so believe the same things. We say it a little bit differently, but we so believe the same things. One of the unbelievable things about social media or podcasts like this is that you kind of can peek into what you had at Marquee Jets doing this. If someone follows you on Instagram or follows myself, you get access nowadays to something you and I never had. You can get access daily to some of the most successful entrepreneurs in the world, or fitness people, or parents, or people of faith, or whatever your area is. Through digital connection now, it's not the same as live,

• 27:58Ed Mylett?

  but it's incredible the information you can tap into now.

• 28:01Jesse Itzler?

  You are my virtual mentor. No, you are. I mean, I'm in tune to what you say. It resonates deeply with me.

• 28:08Ed Mylett?

  Thank you.

• 28:08Jesse Itzler?

  You're in it for the right reasons. Like, there's a lot of reasons why the things you say really have stickiness with me. But you are, to millions of people, you're a virtual mentor, and that's exactly your point.

• 28:18Ed Mylett?

  Yeah.

• 28:19Jesse Itzler?

  And we didn't have that growing up.

• 28:20Ed Mylett?

  No.

• 28:20Jesse Itzler?

  Our mentor was like my dad and anyone in my small town.

• 28:24Ed Mylett?

  Yeah, me too. Don't you think, don't you think part of your life, Jesse, that you've got some life momentum going though, right? I mean, these, the journey is, I think it's the most, I mean, you're a young man and I, but I think it's, I think it's the most remarkable journey that I've, of anybody I've talked to. Because of the breadth of different areas. It's just bananas to me. So, let's even move out of one for a minute. Let's go, let's go to another thing, because I just would love the formula, because you talked about the formula. So, you have these wins in business, which we'll talk about more of them in a minute. But then you like go, uh, like, I'm gonna go run like ultra marathons. This guy's run a hundred miles in a day. There's some stat, like, thirty-six thousand miles you've run in twenty-five years. Is that right?

• 29:04Jesse Itzler?

  Yeah.

• 29:05Ed Mylett?

  What? Like, do you hear that?

• 29:07Jesse Itzler?

  It's just consistency, though. I know the number's big, and I'm proud of it, but it's, because you know what, Ed? It's, it's just part of my lifestyle. So, again, we talk about daily habits.

• 29:18Ed Mylett?

  Yes.

• 29:19Jesse Itzler?

  It's, I have a very, very unique lifestyle that's worked for me. I only eat fruit until noon. I've been doing that for twenty-seven years unwaveringly. Happy to talk about that. I run every day. Because it's all about energy.

• 29:33Ed Mylett?

  Okay.

• 29:33Jesse Itzler?

  And you use more energy to digest food than everything else you'll do in your life combined. You'll eat about seventy tons of food in your lifetime. And to digest all that food takes a lot of energy. So if you could streamline your digestion, and use less energy for digestion, you'd have more energy to have a vibrant life, to deal with infection, disease, and I'm, I have boundless energy. I mean, knock on wood.

• 29:59Ed Mylett?

  You have boundless energy, and by the way, here's how real this is. When he showed up at my house today, he's like, someone's dropping off food, right? Like, he's that. meticulous about what he's gonna put into his body. I also enjoy on your social, by the way, the tips he gives on Instagram about the different things that are in some of the foods we eat that harm us so badly too.

• 30:15Jesse Itzler?

  Think about this, I'm gonna tell you why it's so important to me.

• 30:18Ed Mylett?

  Okay.

• 30:19Jesse Itzler?

  Let's say you're a billionaire.

• 30:20Ed Mylett?

  Yeah.

• 30:20Jesse Itzler?

  Okay, you have a billion dollars, you got the helicopters, the farm, Laguna, you got all this stuff, you own sports teams and everything. And you're on a beautiful island in Hawaii with nine Victoria's Secret models feeding you grapes head and massaging your feet and life is good. Except, you got a sore throat. And every time you swallow, it kills. The house, the planes, the masseuses, the grapes, none of that matters. All you wanna do is get rid of your sore throat.

• 30:50Ed Mylett?

  Yeah.

• 30:50Jesse Itzler?

  That's how important health is.

• 30:52Ed Mylett?

  So true.

• 30:52Jesse Itzler?

  And there's a famous quote, "If you have health, you have hope. If you have hope, you have everything." So, nothing means anything if you don't, so I take it very, very, very, very, very seriously. I don't play games with that.

• 31:05Ed Mylett?

  I don't think you play games, well, actually, it's funny. I think you actually, life has sort of been this game to you that you're winning. But like, you, you, I just gotta understand something, man, like, you do things now, and I just think you, you kinda take them for granted. Like, it's the same for me, like, if someone repeats back to me some accomplishment I've had or something I've done, it just, I don't even know how I feel about it. It's weird, right?

• 31:25Jesse Itzler?

  I'll tell you how I feel about it. I don't care about it. I mean, I, we have an audience that wanna know the story, and I'm happy to share it if there's value. But the way I look at my life, I'm 50, I'm about to be 51. You talk about this all the time, the average American lives to be 78.

• 31:39Ed Mylett?

  Yeah.

• 31:40Jesse Itzler?

  So that means I have 27 summers left, if I'm average. All the past stuff, that's done, man. My life is this window.

• 31:48Ed Mylett?

  Yep.

• 31:48Jesse Itzler?

  51 to 80. That's it. And I wanna do this much shit.

• 31:53Ed Mylett?

  Yep.

• 31:53Jesse Itzler?

  In this much amount of time. So I have to be mega efficient. I have to focus on the things that I wanna do with the people I wanna do them with.

• 32:01Ed Mylett?

  Yeah.

• 32:01Jesse Itzler?

  And I gotta eliminate the other stuff. So like, the past, when people talk about it, it's like, okay, but like, it's, who cares?

• 32:08Ed Mylett?

  Yep.

• 32:08Jesse Itzler?

  Do you care that the Dallas Mavericks won the championship a couple of years ago?

• 32:11Ed Mylett?

  I could care, I could care less.

• 32:13Jesse Itzler?

  This is the window.

• 32:14Ed Mylett?

  Yep, we're, this is now, everybody, we're about to go into what I think will be the best 25 or 30 minutes in the history of any podcast you've ever listened to. This is why you're here.

• 32:23Jesse Itzler?

  Let's do it.

• 32:23Ed Mylett?

  Right now. And so, because this is where I think you're literally my brother in life, like, because we're both unusually obsessed with this. Couple of things I want to point out to everybody, things Jesse has said. My best friends and the people I know that are most successful, the most self-aware, you pointed that out earlier, just aware, um, they're in a bigger hurry. And they have a sense of, they want to bend and manipulate time, but time matters to them. And so if you're a 20-year-old listening to this, we're gonna save you so much in your life for a minute, because you're gonna talk to two guys now that are about 50 years old, okay? And for those of you that are in your 30s, 40s, and 50s, this is about to change your life, because you and I both, I think this is what defines me in my life right now. And that is my perception of time.

• 33:07Ed Mylett?

  And actually, to some extent, my thoughts about death and, and not being here anymore too. So, talk a little bit about how time impacts you. You said something earlier about, "I've got 27 of these left." How often do you think about this? And why's it, why's that matter? What's it do for you?

• 33:25Jesse Itzler?

  Every, I think about it every single day. And I look at it in a, you know, people talk about relationships in terms of all these different things, and friends, and relationship with your kids, and people, but they don't really focus on their relationship with time, and money.

• 33:39Ed Mylett?

  Yeah.

• 33:40Jesse Itzler?

  But time specifically. And I'm just super aware of it. I'm really aware of, you know, I just climbed Mount Washington, and, um,

• 33:47Ed Mylett?

  That's amazing.

• 33:48Jesse Itzler?

  And I got to the summit, and there were no 70-year-olds up there. You know, I went wakeboarding, there were no 70-year-olds out there. And the stuff that I like to do, that window is, is, is shrinking.

• 34:00Ed Mylett?

  Yes.

• 34:00Jesse Itzler?

  And, you know, my parents are getting older, all these things are happening around me. And you've heard me mention this before, like, my parents live in Florida.

• 34:08Ed Mylett?

  Yeah.

• 34:09Jesse Itzler?

  Anyone that has parents that are elderly, you know, if you see them a couple of times a year, and they're gonna live another five years, you don't have five years with them. You have five times the two visits you see a year, you have 10 visits with them. Once you start to look at time that way. Those visits become insanely valuable.

• 34:27Ed Mylett?

  My gosh.

• 34:28Jesse Itzler?

  So like when I'm with my mom and dad, oh my god, like the TVs are off, you know, I am where my feet are and I'm focused on it. And, you know, when I'm with you, I'm with you. Like, this is a, this is a great moment. I want to be here, here. And it's very difficult to be where your feet are.

• 34:44Ed Mylett?

  Oh my gosh.

• 34:45Jesse Itzler?

  But that's something that I really try to do. I try to be super present.

• 34:48Ed Mylett?

  Me too. And so, let's dive deeper. So, see, I'm this big believer, brother, I, the way you just said that, 10 more visits.

• 34:57Jesse Itzler?

  Yeah, where do your parents?

• 34:57Ed Mylett?

  My dad, my dad, my parents are older too. My dad's got cancer. And I do, the gift of his cancer, ironically, was exactly that. I don't know how many more visits I get with him. I hope I have 3,000 more.

• 35:09Jesse Itzler?

  Right.

• 35:09Ed Mylett?

  But I probably don't. And so, what happens, everybody is, like, man, you did that effect to me right there. So, everybody, scarcity creates value. And so, that's why a diamond is more valuable than a piece of paper. The more scarce something is, the more valuable it becomes in life. The more you begin to allow yourself through the prism of seeing time as scarce. I don't care if you're 20 years old or 25. Listen to two dudes here. I think the reason we've both done so much young in our life is that oddly, we've always been this way. We didn't just, we're more pronounced that way at 50, but we were both a little bit that way at 20. We were both a little bit that way at 25. It's not that I didn't, I thought I could live forever, but I had this sense of wanting to do things faster, of live my life faster.

• 35:53Ed Mylett?

  And so, I want you to talk a little bit about, just for you, do you, do you have this sense, like, I have this weird thing, man? Like, I'll wake up some Mondays, and I'll go, how many more Mondays do I get?

• 36:03Jesse Itzler?

  Oh yeah.

• 36:04Ed Mylett?

  Do you ever do that? I do with my kids. My kid, my son's 17. I'm kind of like, I only have so many more days with him.

• 36:09Jesse Itzler?

  I do. So, you know, the challenge is, so many of us, myself included, we live in routine. And when you're in routine, the clock goes fast. I make sure that I create a certain amount of experiences. It's something I call Kevin's Rule, every year. So Kevin is a police officer that I'm friends with, and is from Suffolk County.

• 36:28Jesse Itzler?

  Probably doesn't make an amazing living, but one of the happiest guys that I know. And I went to Mount Washington with, I took my son and his daughter, we slept out in the snow, in this. Blizzard, like in this minus forty sleeping bags, all huddled up, looking at the snow coming down, we're outside, I'm like, this is an amazing moment. I said, Kevin, how often do you do this? We're here with our kid, how often do you do this? He goes, well, every other month, I take a trip that I wouldn't have done on a weekend, that instead of watching a football game, I'll go fishing, I'll go to a museum, I'll do something. And I said, wow, like, if I can't take one day every eight weeks, once every two months, to create an experience, then I'm out of whack.

• 37:12Jesse Itzler?

  And if I do do that for the next thirty years, I will create a hundred and fifty moments that I wouldn't have had. That's the power of doing things cumulatively.

• 37:22Ed Mylett?

  Wow.

• 37:23Jesse Itzler?

  I just, one of the advantages of having money is, you know, you get to treat your friends, and you get to treat people, and that's the greatest gift, and all that stuff. But you also meet some amazing people, the people you meet. And I was in a meeting, talking about something with an advisor, and he said to me, a really powerful question, he said, if you could leave one of two things to your kids, all this money, or a wealth of experiences, what would you rather leave? And I'm like, of course I want to leave the experiences. And so that's defined this chapter of my life. You talked about build your life resume.

• 37:58Ed Mylett?

  Boy, that's brilliant.

• 37:59Jesse Itzler?

  We focus on so much of our attention on the traditional resume.

• 38:03Ed Mylett?

  Yep.

• 38:04Jesse Itzler?

  But we neglect these experiences, and the more you experience, the more you have to offer.

• 38:10Ed Mylett?

  Gosh.

• 38:10Jesse Itzler?

  The more, right, I mean, the more empathy you have, the more you can offer to your kids, the more you can offer to your team, your employees. And so, I have really made it, and you have to work on this shit. As you get older, creating newness is hard.

• 38:25Ed Mylett?

  You got it.

• 38:26Jesse Itzler?

  There's no newness unless you create it, you're in routine.

• 38:29Ed Mylett?

  Yep, you have to intentionally do it.

• 38:31Jesse Itzler?

  You have to intentionally do it. So, like, I'm aware of that. You're talking about time, and time is running out, we're insignificant. There's seven billion people, man, we're nothing.

• 38:41Ed Mylett?

  Yes.

• 38:41Jesse Itzler?

  So, I'm very aware of that, and I don't want to go through life being the eighty percent version of me. I don't want to look back and be like seventy-seven, and be like, I always wish, you know, we talked about going away, maybe, you know. I don't want to look back and like, I didn't do that.

• 38:55Ed Mylett?

  Yeah, me too.

• 38:56Jesse Itzler?

  So I'm just in action mode. I'm almost operating like I'm manic. Because there's so much I want to do and I love life so much. I don't want to miss it. I don't want to miss it because I'm, you know, I'm lazy. It's not the right time. I don't have enough experience and it has nothing to do with money.

• 39:12Ed Mylett?

  You got it. That's what I want them to hear.

• 39:13Jesse Itzler?

  Not Washington. It costs eighteen dollars to park.

• 39:15Ed Mylett?

  Exactly. So I want everyone to hear that. So this weekend I put a post out. It's amazing. I put a post out this weekend. I said, hey, go do something new this weekend. Go to a new park. See a new beach. Go to a new coffee shop. Like just do something new. Have a new drink. Eat a new meal, right? Meet a new human.

• 39:32Jesse Itzler?

  That's also where creativity comes from.

• 39:33Ed Mylett?

  That's where it all comes from. What you just said earlier, man, I just, like, I get so fired up being around extraordinary people who get it. Because you said something earlier that was brilliant. You're like, I have this huge life. There's not, you don't have balance. What you are is present, where you are. Like, there's no way someone with all of this stuff in our lives, we can be perfectly balanced, nor can you. But these experiences don't require you to have money.

• 39:56Jesse Itzler?

  And I recognize how hard it is for people to break the norm.

• 40:00Ed Mylett?

  Yes.

• 40:00Jesse Itzler?

  But normal is completely broken. Look at normal. Everybody's, the majority of this country doesn't have savings. The majority, what? The divorce rate is fifty, forty, fifty percent. Obesity is like a third or something. I don't even know the stats, but they're overwhelming. One out of three people have cancer and all, all this stuff. Let me share this story with you real quick, Ed. You remember Rick Barry who played in the NBA?

• 40:22Ed Mylett?

  Of course.

• 40:22Jesse Itzler?

  So Rick Barry.

• 40:23Ed Mylett?

  With the granny free throw.

• 40:24Jesse Itzler?

  Yeah, Rick Barry shot ninety percent from the free throw line, okay? One year in nineteen seventy-eight, in the season, he only missed ten foul shots the whole season.

• 40:33Ed Mylett?

  Crazy.

• 40:34Jesse Itzler?

  The league average is like seventy-seven percent. I think LeBron is below eighty career. Michael Jordan maybe was eighty-two. This guy was ninety, okay? And he shot every single one of those free throws underhand. He didn't care what anyone said. He didn't care if they laughed at him. He just kept fucking ringing up the points. Underhand, boom, boom, good. Like, didn't even hit the rim. Since he played in the league, there's been about twenty-seven hundred people drafted. How many of those people have tried to shoot the ball underhand? None. Zero. Because people don't want to do shit that looks funny or weird and it's broken. The way you live is you rip it up and you don't give a shit. And you're like, I'm so aware of my mortality.

• 41:17Jesse Itzler?

  I hope everybody loves this, but if they don't, it's not, what am I gonna worry about it?

• 41:21Ed Mylett?

  Right.

• 41:22Jesse Itzler?

  I'm gonna go continue to do what I want to do to get the most out of this precious time.

• 41:26Ed Mylett?

  So good.

• 41:27Jesse Itzler?

  You know?

• 41:29Ed Mylett?

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• 42:14Ed Mylett?

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• 42:57Ed Mylett?

  I feel great and I bring energy to the entire day. Go to im8health.com/ed10 right now or click the link in the description and use code ED10 for a free welcome kit, five free travel sachets, plus 10% off your order. That's code ED10 at im8health.com/ed10. Code ED10 at im8health.com/ed10. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

• 43:31Ed Mylett?

  So, talk about that because that's the other cool thing about being aware of mortality. Because you speak about this better than anyone I've ever heard in my life. Like 100 years from now, none of these people you embarrassed yourself in. Talk about that a little bit because this will give you, everyone right now, you're so consumed with what people are going to think. And just so you know, they may actually think it in the moment, but, but long-term, they're not gonna remember anything you did. Tell them about that. I love this.

• 43:53Jesse Itzler?

  No, I mean, I mean, and look, I have my fears too. I wanna be liked. I don't want people, you know, but, I mean, but yeah, I mean, one of the tricks that I do is like I walk around when I, when I'm super scared, or I'm against that wall of fear that I control. And it's stacked up, and I'm like, I'll say to myself, Jesse, nobody on this planet, I'll look around, is even gonna be here in 100 years. No one's living to 160. So, what do I care? And no one in China or Russia, they're not gonna know that I, the speech wasn't great, or this interview wasn't successful. And that, that helps me.

• 44:26Ed Mylett?

  Me too.

• 44:26Jesse Itzler?

  Stephen Hawking, one of the greatest minds of our time, predicted that just the way humanity is going, environment, nuclear weapons, all these factors, that in 500 years, there would be no life on, on Earth. Then, right before he died, we're talking about one of the greatest minds ever, he changed that prediction to 100 years. Let's just say for a second, he's right. Let's just say, there's a lot of crazy people out there, the environment, disease, you know, Ebola, whatever. Let's just say that was the case. Because we don't know.

• 45:00Jesse Itzler?

  If you knew that that was gonna happen, you're telling me you wouldn't take a chance, or take the trip, or visit your parents, or do whatever, or go through the wall? Of course you would.

• 45:10Ed Mylett?

  Yeah.

• 45:11Jesse Itzler?

  And that's how I look at it.

• 45:12Ed Mylett?

  Yeah.

• 45:13Jesse Itzler?

  I look at it like, you know, and, you know, there's three kinds of regrets. There's regrets, regrets that you can't change. I broke up with my girlfriend in high school. I wish I had her back. I can't change that. That's not the case. I'm just saying. Right? There's, there's, that's one kind of regret. The other kind of regret is regrets that you can fix. I have a relationship with my dad. It went sideways. I can pick up the phone and be like, Dad, I'm sorry, and fix that. And now, there's no more regret. And then, there's regrets that you can prevent. Okay? And those are the regrets, like, you always wanted to run a marathon. I'll do it next year. I'll do it next year. And you can prevent it, because if it doesn't happen, you could have prevented it. So, I look at those things too. I'm like, am I gonna regret this in the future? I don't want future regrets.

• 45:59Jesse Itzler?

  And I want to fix the regrets that I have. So let me get in front of it. And these are all kind of strategies that I use that helped me get over.

• 46:07Ed Mylett?

  It just blows my mind how much I, I, I want everyone, I'm, I'm just mind blown because guys like no one talks about this. What we're talking about right now, you can go watch 3,000 podcasts, a million different speeches. No one talks about this because it's like a really vulnerable, almost odd thing to admit that we both think this way. But I just want to acknowledge something that you just said, like, I think about that all the time. I'm obsessed with that. I, I, I'm so grateful for meeting you because I know I'm not crazy. Because, no, because I think sometimes to comfort myself from fears, I'll think no one's going to be here in a hundred years. And you know what? The earth could be made by an asteroid tomorrow for all I know, right? Like, there's all these random events in life that I'm, I'm holding on to something that doesn't even exist.

• 46:50Jesse Itzler?

  I just think it's so important, like the one thing that always gets me back to like ground zero is I get one shot at this life. I get one shot at it. I want to love, I want to like give, I want to be loved. I want to, I want to, you know, I want to do good things, you know, and I have, of course, everybody goes off the wagon and this and that. But I'm very aware of like, this is it. I remember I was saying to my wife, um, this race that I want to run called Badwater. And she was saying to me like, it's a, it's a 135 mile run in Death Valley. It's super, it's like the hardest foot race. And she's like, you know, why do you want to do that? It's going to mess up your hips. And then when you're 70, 75, you're going to have, you can't do anything.

• 47:33Jesse Itzler?

  And I'm like, I'm not playing for 75. I'm playing for right now.

• 47:36Ed Mylett?

  Yes.

• 47:37Jesse Itzler?

  You know, and, and.

• 47:38Ed Mylett?

  Are you going to do it?

• 47:39Jesse Itzler?

  Absolutely. Because if I don't, it's a regret that I know I'll have.

• 47:43Ed Mylett?

  See, I, I lived my whole life, you haven't heard me talk about this probably, but like everyone, I want you to hear.

• 47:46Jesse Itzler?

  Fast forward to 75, 75 year old Jesse is like, and then I'm going to resent my wife. You didn't let me do the race.

• 47:53Ed Mylett?

  That's right. I do that crazy regret future thing with death. So I have this image where I go to heaven and the Lord goes, hey, well done, good and faithful servant. Right? Whatever someone's religious beliefs are. But then I have this picture where he goes, and you've heard me say this. And I run this picture constantly, man. It's like it's one of my greatest shrinkers of time. He says, hey, let me introduce you to the man you were born to be. This is the destiny version. This is the ultimate version of you. This is the maxed out version of you. I want you to meet him. These are the experiences, the love, the memories, the moments, the contributions, the people, all the things that you could have done. This is what you were capable of. Meet him. To me, heaven is I meet him, we're identical twins. Hell is I meet him and we're complete total strangers, right?

• 48:36Ed Mylett?

  And that's what that is, is it's future projecting the regret, what you just said.

• 48:40Jesse Itzler?

  So not to put you on the spot, but I'm just gonna put you on the spot for a second. So like, our existence, humans, it's like a novel. We have a beginning, a middle and an end.

• 48:50Ed Mylett?

  Yes.

• 48:51Jesse Itzler?

  We reflect on the beginning, right? So like, tell stories about our childhood, like, oh yeah, you remember that? We're reflecting.

• 48:56Ed Mylett?

  Yep.

• 48:57Jesse Itzler?

  The middle is like where we live now. That's where all of our worry is. That's where we spend all of our time. We think we're never gonna get out of this rut. We're stuck here, you know, and that's where we are. And then the end, we often ignore. And let me just put it in perspective. I'm sure most people listening have not picked out their graveyard plot yet. Right? You probably haven't.

• 49:19Ed Mylett?

  I have not.

• 49:19Jesse Itzler?

  So then you're not really taking it seriously.

• 49:22Ed Mylett?

  Have you?

• 49:23Jesse Itzler?

  Yes.

• 49:23Ed Mylett?

  You have.

• 49:24Jesse Itzler?

  Yeah, I've addressed it. I've addressed the end of my life as part of my life optimization system, which we can talk about.

• 49:32Ed Mylett?

  Yes.

• 49:32Jesse Itzler?

  But like, that's an important piece. Like, my wife has to know where my passcodes are. Everyone thing has to be in order. I wanna know how I, because like, it's gonna happen. It could happen tomorrow. You're not really dealing with it if you're ignoring it, Ed. Like you're saying, okay.

• 49:47Ed Mylett?

  I'm glad you said that to me.

• 49:47Jesse Itzler?

  No, you understand what I'm saying?

• 49:48Ed Mylett?

  Yes.

• 49:49Jesse Itzler?

  This shit is real, man. You never know when it's gonna happen.

• 49:52Ed Mylett?

  Yeah.

• 49:52Jesse Itzler?

  If you're really serious about it, you have a plot. You have a plan. Your wife knows everything. Everything is taken care of. That's responsible. And that, when you do it, then you really say like, this shit is real. It's real and it creates urgency.

• 50:07Ed Mylett?

  Yeah, that's another level for me. So I talk about it all the time.

• 50:10Jesse Itzler?

  And I'm not knocking you. I know.

• 50:11Ed Mylett?

  No, no, no, no, no. Listen.

• 50:13Jesse Itzler?

  I'm just saying like.

• 50:14Ed Mylett?

  Do you know how much I love that you say that to me? I love when someone pushes me to the next level, nudges me like, hey, brother, if you're really serious, you do this. That's what we do when we coach our best friends. Like, hey, if you're really serious about someone you're doing, if you're really serious about running this thing, here's what you'd be doing. So.

• 50:29Jesse Itzler?

  End of life is something we ignore.

• 50:32Ed Mylett?

  Yeah, the next time we talk, I will have had that done. By the way, that'll be done within a matter of probably days. Like, that's just, I'm gonna take immediate action on that.

• 50:39Jesse Itzler?

  Well, I'll tell you how this whole thing surfaced if we have a second.

• 50:42Ed Mylett?

  Yes.

• 50:42Jesse Itzler?

  I was driving with my son in the car. And this is like one of those moments. I hope I don't get emotional, but I'm driving with him. And my son, he's in the back. I'm in the minivan. I'm looking at him in the window. And he says, Dad, can I ask you a question? And I'm like, sure. He's like, um, what's a curse word? I'm like, oh, a curse word is a bad word. Those are words we don't use in the house. And we keep driving. He goes, can I ask you another question, Dad? I'm like, sure. He goes, is shithead a curse word?

• 51:12Jesse Itzler?

  And I'm like, well. Is it even a curse word? I don't even know anymore. So we keep driving. I'm like, yes. And I'm like, who called you a shithead? And he goes, my friends have been saying I'm a shithead, all this stuff. So we're driving. And he goes, can I ask you another question? And I go, sure. He goes, when I die. This is a seven-year-old kid at the time. When I die, what if I can't find you in heaven?

• 51:36Jesse Itzler?

  And that really hit me because, you know, like the image of me not being here, then my son waiting to come up and try to find me and then worrying that I'm not here. And that really jumpstarted me thinking about how much I want to live, how important what I eat is, how important my relationships are, how important my time is, how important my kids are to me, and how real this window that we're talking about is. I have a three-bucket system and it will be too much to do in this particular, but let me give you to a 30,000 feet. I have, and anyone can do this. I have in a list, a list of electives. When you go to college,

• 52:18Jesse Itzler?

  you have mandatory courses, most of which you hate. Calculus, whatever. I don't want to take that. I want to learn how to make money. But then you have electives, the things you wanna do. So I make a list, and I love that. So I made a list of all the things I wanna do in the year. I wanna run a marathon, I'm doing a documentary, I'm writing a book, family trips. All the stuff that I wanna do, okay? They go into an elective chart. Then I have a list, we'll come back to it, of what I call my sunshine. Electives, sunshines. My sunshines are my daily habits. That is, and I try to introduce one new habit a month. That could be, last month it was drink a hundred ounces of water. This month is introducing a meditation practice.

• 53:01Jesse Itzler?

  Cause at the end of the year, if you have 12 new winning habits, that's a hell of a year. Wow, totally true. That's a hell of a year. Most of us think back to like last two years, like what have you added that's new? Even myself, nothing. Yeah, if you're lucky, it's zero to one. Right, so, and when I tell people that, they're like, well, I could do, I'm gonna do three things. I'm gonna read the newspaper every day, I'm gonna meditate, I'm gonna drink water. I'm like, start with one. Yeah. And then introduce the next one. So my daily habits, I have a list of them. And that could be like, I wanna play with my kids for an hour, I wanna read to my kids, I wanna drink more water. And every night before I go to bed, I look at my list of sunshine and say, how do I wanna put sunshine in my life the next day? I know it sounds corny, but that's what I do. And I'm like, okay, hour with my kids, and I make sure everything is scheduled the night before.

• 53:45Jesse Itzler?

  It's like, we can't afford to wing it anymore. Yeah. So every CEO, top CEOs have three assistants. And they wake up, and they come in the morning, and their assistant hands them a schedule that says nine to nine fifteen here, nine fifteen to nine thirty here. We don't have three assistants. Most of us don't have three assistants. But we can't wing it. The night before, you have to have the day laid out. So I sprinkle in my sunshines into the day. And then underneath that, electives, sunshine. My electives go on a year calendar. So I schedule them, the marathons, my year's, it's already scheduled. It's done. I know the races I'm running, the trips I'm taking, it's all in there. All the stuff I wanna do. is written in because I'm not gonna waste away the thing I'm not gonna go through a

• 54:27Jesse Itzler?

  year and not do the shit that I want to do then my life then my life plan my system would be out of whack but underneath the sunshines and the electives is this big ocean and that's all the stuff that takes away from the things I like to do I have to get my oil changed in my car twice a year I have to go to the doctor and get my colonoscopy at 50 and go get my dentist shit and all that stuff I have weddings all that is is the ocean that stuff takes away from this stuff so if you are fortunate enough to have someone that can help you with this which I have assistance then you can do it but if not then you can assign it and delegate some

• 55:05Jesse Itzler?

  of the stuff but if not this big ocean which I went 48 years of my life doing myself what I do is I get it all on paper so I can so it's out of my head to free up energy and what that does is it gives me a snapshot of basically I have 15 things I don't want to belabor the point but everything from pets to cars to this and it's all and an end of life it's all laid out and I have this amazingly efficient system I could walk everyone through it and but I don't have the time to do it now but I'm just saying I take it super seriously because you can't wing it

• 55:42Ed Mylett?

  yep and they can find more of the detail because I know a little about the program and I'm like I want to

• 55:47Jesse Itzler?

  I didn't mean to get off track with it but I think

• 55:48Ed Mylett?

  no not at all like I want them to hear this because I think people think well I have habits and routines or I have a plan do you really because this is what one really looks like this is what a high level thinker does is what a high level achiever does

• 56:02Speaker 01

  this episode is brought to you by Michelob Ultra good times mean competitions between you and your friends like seeing who can throw some pigskin the farthest or rush the field the fastest winner gets an ultra because it's not just a superior like beer it's also giving fans superior access to their favorite sporting events superior is worth playing for visit michelobultra.com slash superior access to enter enjoy responsibly copyright 2026 Anheuser Busch in Bev Michelob Ultra Beer St. Louis Missouri

• 56:32Ed Mylett?

  So guys, there's something that you guys should go get, which is called "Living with the Monks." Again, I know your listeners going, "Are you serious? The same dude also lived with monks?" Yep, he's also lived with monks. So that's why we're going a little bit longer today, guys, because I'm just not going to cheat you out of this. So what the hell made you decide to go live with some monks? And what is a takeaway from that experience?

• 56:50Jesse Itzler?

  Yes, I was just realized I had invested so much in my physical side, running all these marathons and ultra-marathons, trainers, this and that. But I really neglected the spiritual side. I invested nothing in that side. And I felt like to be the best version of me, I really needed that. And again, speed up the process. I could listen to a bunch of podcasts, which are amazing, but I don't learn... Everyone learns differently. I learn through experiences. So part of my whole, like, kind of like, build my life resume, collect these moments, and I was like, "Who are the masters?" And I was like, "Monks! I gotta go live with monks and figure this thing out." So I did. I went for 15 days. I lived with eight monks that had been on a monastery for almost 50 years. And no phone, no anything. Total isolation from my parents, from my family, you know, everybody.

• 57:35Jesse Itzler?

  And I had a room about, which they call a cell, about nine, 10, 10 feet by 8 feet. And I lived there for 15 days. It was unbelievable.

• 57:47Ed Mylett?

  Were you a meditator prior to that?

• 57:48Jesse Itzler?

  No.

• 57:49Ed Mylett?

  What? Dude, you're so crazy.

• 57:51Jesse Itzler?

  I took a crash course in transcendental meditation.

• 57:54Ed Mylett?

  After you decided to go live with monks?

• 57:55Jesse Itzler?

  Yeah, like, a couple, like, right before I went.

• 57:57Ed Mylett?

  Again, so it's another thing. You're like, "You're in the door, now I'm gonna figure this out. I probably should learn to meditate before I get there."

• 58:01Jesse Itzler?

  Yes.

• 58:01Ed Mylett?

  Dude, you're crazy. I love it, I love it, I love it. So, did you just hear that, you guys? He decides to live with monks he's never meditated before.

• 58:09Jesse Itzler?

  Yeah, by the way, I thought all monks were like, were Buddhist. I lived with Russian Orthodox monks. They were crazy. The whole thing was insane. I had no idea what I was getting myself into or doing.

• 58:21Ed Mylett?

  What was your primary takeaway from it? By the way, you should read the book, everybody, but...

• 58:26Jesse Itzler?

  You know, it's so interesting. When I left, people asked me how I felt. And this is gonna surprise you in my answer. And I had, there's a lot of takeaways. I don't know why, just this one popped into my head. But when I got in the car to go back to the airport, and I lost all this weight, I'd shaved my head, the driver said, "How do you feel?" And I thought he was gonna say, "Relax." Thought I would say, "Relax." You know, "Quiet." The answer was proud. I was really proud of myself for sticking it out. And we talked earlier before we came on about small wins and momentum. I realized that like it's really important to me to make myself proud to create what I call an edge, you know, like these moments that you stick in, because I wanted to leave day

• 59:11Jesse Itzler?

  three, I was like, um, I gotta get out of here. I'm done. The clock was going was like tick tock. Every hour was seven days. And I'm like, this is fucking bananas. You know, like I'm like this, I'm in my room. I can't even concentrate. I'm going crazy. I don't know, like my, I had all these thoughts that like my wife probably hates me. She's probably mad, my kids might come, I was going crazy. And I have this saying, this saying that really these two words that really changed my life. And that's remember tomorrow. Remember how your decision today is going to make you feel tomorrow. And I said to myself, if I leave, which I could do, how's that going to make me feel tomorrow? A quitter?

• 59:55Jesse Itzler?

  I didn't finish my journey. I didn't get to the end of the movie, which I've been talking about, that I live by, you know? So that, that, those two words which popped into my head, you know, have been something that whenever I have a split second decision, I'm like, how's that decision going to make me feel tomorrow? You know? So you don't want to go for a run today? That's fine, but how am I going to feel about that later tomorrow? You want to drop out of the marathon? How's that going to make me feel tomorrow? You don't want to go visit because all your friends are at happy hour? You don't want to go make the extra calls or go visit the property or go talk to the investor because everyone else is at, how's that going to make you feel tomorrow when someone else gets the property? So that, those two words have really like, they're tattooed on my brain.

• 1:00:40Ed Mylett?

  Man.

• 1:00:41Jesse Itzler?

  And I think about it a lot.

• 1:00:42Ed Mylett?

  Dude, I'm loving this so much. I'm getting so much from this.

• 1:00:46Jesse Itzler?

  It's a really good tool.

• 1:00:47Ed Mylett?

  Yeah, it is. You project into the future a lot, even if you just do it a day. I love how you do that because you're going to be there the next day. And so asking yourself how you'd feel that day, I'm stealing that from you. Yeah, that's so darn good.

• 1:00:59Jesse Itzler?

  There's no stealing.

• 1:01:00Ed Mylett?

  It's so good.

• 1:01:01Jesse Itzler?

  There's no secrets. Like, you know, again, I'm here for 30, you think I care? I'm here for 30 years. I want everyone to, to get the most out of it.

• 1:01:07Ed Mylett?

  Well, that's why we're recording it, right? So, okay, so. Last question about another person, then a couple to finish. So then, what's it like living with a seal? So that's another one of his books, you guys. Living with a Seal. And so, take them through a little bit, just really quickly. Everybody knows, well, not everybody knows, that's not true. Many of you probably know who David Goggins is. And David's a stud. But one of the reasons you know who David Goggins is, is because you learned a lot from him, and he learned a lot from you. But you ended up, you knew David Goggins before the rest of the world knew David Goggins. And, and talk about how he ended up in, living with you, literally. And then, what was a couple takeaways from being in his presence? Because that's a lot different than living with a monk.

• 1:01:46Jesse Itzler?

  Yeah, I, I think, you know, we hear this whole thing about being around like-minded people. But you learn from being like, around people that, that aren't like you, and that have mastered.

• 1:01:55Ed Mylett?

  Yep.

• 1:01:55Jesse Itzler?

  He's mastered a lot of things, the mind and all this stuff. I saw him at a race I was running. I saw a drive that I'd never seen. He had broken most of the bones in his feet because he weighed so much, running this ultra marathon. Yet continued to run to get to his goal. And I was like, if I could teach that drive to my kids, you know?

• 1:02:13Ed Mylett?

  Yeah.

• 1:02:14Jesse Itzler?

  So I was like, you know, like anything in my life, if I find someone interesting, or different, or unusual, or the best.

• 1:02:21Ed Mylett?

  Yeah.

• 1:02:22Jesse Itzler?

  I want to get him into my life. So I just really reached out to him, created this kind of friendship. And I said, you know what, I'm not getting the secret sauce over lunch meetings and stuff, would you come live with me? And he came and he lived with our family for, for 30 days. And, um, you know, before, uh, yeah, I mean, I guess a lot, I mean, people in the ultra world knew about him, but.

• 1:02:43Ed Mylett?

  Yeah.

• 1:02:43Jesse Itzler?

  Yeah.

• 1:02:44Ed Mylett?

  What did you learn?

• 1:02:45Jesse Itzler?

  He's just a fascinating guy. I mean, I learned that I'm capable of a lot more than I thought I could. I have an extra gear. Um, I'm a wimp.

• 1:02:53Ed Mylett?

  Mm-hmm.

• 1:02:54Jesse Itzler?

  You know? I had so much respect for him, for what he's done, for our country. Uh, and, um, again, like, he shadowed me. We went everywhere together for a month. So I picked up so much. But I think the biggest lesson, you know, being around, around Goggins, was just that I... I was capable of more, even though I thought I was operating at a really high level. I still had more in me.

• 1:03:18Ed Mylett?

  Yep.

• 1:03:19Jesse Itzler?

  And.

• 1:03:20Ed Mylett?

  I think that's what the people around you, the best people around you do is they stretch your capacity.

• 1:03:23Jesse Itzler?

  Yeah.

• 1:03:24Ed Mylett?

  They see something in you that you don't see. And there's a, see, the lesson for me from it is, and for everybody, because you said it earlier about podcast versus experience. It's like you, you built this muscle now where you're like, look, proximity is influence. Proximity is, right? So it's great, by the way, it's wonderful you access social media. It's wonderful you get podcasts because that's proximity to a guy like you, they would never otherwise get. 25 years ago. But then there's another layer of proximity, which is maybe you attend a live meeting with somebody.

• 1:03:50Jesse Itzler?

  Right.

• 1:03:51Ed Mylett?

  There's another one where they become a mentor. There's another one when they become your friend. And then there's another one when they live with you, literally. So what you do is you pull, and everybody listening to this, you pull the influence closer to you. Its impact on you is greater, right? And I think that's the lesson for me. That's why I want to pull you closer to me. It's like, I want you closer to me because the influence, this is more influential for me than what we did on the phone, than our first meeting. And the next time we're together will be greater because of the proximity. So that's the lesson for me. Guys, think about everything we've covered today. Breakdancing, rapping, coconut water, owner of the Atlanta Hawks, married to the lady, Sarah Blakely, who founded Spanx, right? Like sells marquee jets, runs ultra marathons, climbs, climbs these peaks in his life, lives with monks, has a seal move into his house.

• 1:04:36Ed Mylett?

  It's just a banana story, one of the greatest speakers on earth. It's just, it's a crazy story. All that in there, I got a question for you. No one's asked you. What are you afraid of?

• 1:04:46Jesse Itzler?

  Oh, just everything's around my kids, pretty much. That's my biggest fear.

• 1:04:50Ed Mylett?

  You mean something with your children?

• 1:04:52Jesse Itzler?

  Yeah. And you know, what's interesting is when you have kids, the energy, at least for me, the energy of around worry.

• 1:04:59Ed Mylett?

  Yeah.

• 1:04:59Jesse Itzler?

  Is very draining. So even though we're here.

• 1:05:02Ed Mylett?

  Yep.

• 1:05:02Jesse Itzler?

  My kids are in Atlanta. I'm thinking about them. What do they, you know, today, anything happen? It's just, this is the way I'm wired.

• 1:05:08Ed Mylett?

  Me too.

• 1:05:09Jesse Itzler?

  So I think that's a fear. And then the other fear is just like not living up to my potential. It's just super scary to me. I don't wanna be seventy and look back and be like, I didn't do this. I didn't do this cuz I was scared cuz of the wall, or whatever the reason. That freaks me out.

• 1:05:26Ed Mylett?

  Does it? Yeah.

• 1:05:27Jesse Itzler?

  Yes.

• 1:05:27Ed Mylett?

  What would you?

• 1:05:28Jesse Itzler?

  There's no redos.

• 1:05:29Ed Mylett?

  There is no redos, man. You got one.

• 1:05:31Jesse Itzler?

  I heard you say your kids are four, then they, at some point, they stop growing, right? Four to five, there's big change. And like, like the clock now for us, as a percentage of time that we have left on earth versus when we're born, it picks so much faster.

• 1:05:44Ed Mylett?

  So true.

• 1:05:45Jesse Itzler?

  So it's, it just created more urgency.

• 1:05:47Ed Mylett?

  It's so true. It's so weird how I am. I gotta tell you, it's like, I'll watch a, my own time is interesting. I'm so bizarre. Like, I'll watch a college football game still. Here's how weird I am. I'll watch the game. I'll see these kids playing out there. In my mind, this is so, my wife thinks I'm nuts. I'm like six, seven years older than these guys still. There's a part of me that's still delusional. Do you do that? Like, I know they're younger than me.

• 1:06:07Jesse Itzler?

  Well, you're reverse aging, so.

• 1:06:09Ed Mylett?

  No, I'm not. But like, I'm like, I'm only like six, seven years. Then I go speak to the team. And I see their faces, and I'm talking, I'm like, my god, that was, I was that age that long ago. It just went by in a flicker. And that's what happens, everybody. It's just a flicker of time. Like, you have to max this timeout. So, I knew today was gonna be crazy, but I wanna do one last thing, cuz I, I just think you're incredible.

• 1:06:33Jesse Itzler?

  Thank you.

• 1:06:33Ed Mylett?

  And, and the way you articulate things, man. Like, it's so clear and so easy to understand. But I think there'd be, there's a lot of people here who would pay a lot of money to switch seats with me. Even if it were for two minutes. And if they didn't have any money, they'd give anything to get a couple minutes with you. And so I'm curious, if someone could have that seat, they switched with me and they said, hey, listen, I'm not where I wanna be in my life right now. Whether that's spiritually, relationships, financially, business. I'm just, I'm not where I need to be. And I've heard you, time's running out on me. I've heard you. I've only got so many Mondays left, so many Decembers left, so many Summers left. I, I got it. And it's got me really worked up. It's got me wanting to really change my life.

• 1:07:15Jesse Itzler?

  Well, then we won. Because most of it is, that's the start of the whole process, is like.

• 1:07:21Jesse Itzler?

  I think the, this could be a good way to wrap this up. You have to want it, right? Like, people ask me, like, what's the silver bullet? You can go through all these strategies and techniques. At the end of the day, I think people want, we all want the same thing. We want to feel good, right? Like, that's the one thing we all have in common. We want to feel good. All this stuff, money, work, accolades. It's just all about what you eat. It's all about how you feel. We all want to feel good. No one here doesn't want to feel good. But going back to your question, and I think you really nailed it. I remember, and this, if I can just say our one-minute story, and I don't... I was with my sister and one of her friends at a dinner table, and they asked, like, what, what it is? Like, what's the silver bullet? And I said, "Well, I don't know. I'm not really that talented, you know?

• 1:08:04Jesse Itzler?

  I'm never the smartest in the room, that's for sure. But I always really wanted it. I really wanted it." And they're like, the guy's like, "Oh, well, I really wanted the raise. I really wanted to make a million dollars last year. I really wanted the promotion, and I didn't get it." And I'm like, "Well, you don't understand it." And they were like laughing and mimicking me. A year later, we're at the dinner table with my sister. She just put out a coffee table book, where she had to go get these quotes and pictures from celebrity around success, or whatever, and get all these amazing quotes from people that she didn't know. And I'm like, "Jill, she's showing me the book. How did you do it?" She's like, "I don't know. I had no experience. I had no idea what I was doing. I made all these mistakes. I would call the publicist, they'd hang up. I'd call him back, and then finally I got a couple. I had small wins and momentum.

• 1:08:48Jesse Itzler?

  And then from that, I got more, and I used that as my story. People buy into stories, and I would get more and more. And then I figured out, then I had time to publish it, and I called all the publishers, and this, and this, and then, and then all of a sudden, then I got it all together, and then I got a paper, and I put it out, and I go, "I don't know through all, I just really wanted it." And I'm like, "You see? That's what I'm talking about, that those clowns didn't understand. You wanted it. When they said no, you kept going because you wanted it. If you really want to change, you will change." If my wife said to me, "Let's go get better. Let's go see a therapist, okay? And I didn't really want to go. I'm going because of her." It's not gonna work. If I want to go to the therapist because genuinely I want our relationship, because why the hell would I want to live in chaos?

• 1:09:32Jesse Itzler?

  To get better, it's gonna get better. So, my advice would be like, if you really want it, you will figure it out. But if you're just telling yourself you want it, because like, you think you do... It's not gonna happen.

• 1:09:44Ed Mylett?

  A hundred percent, and it's all comes back to the very beginning. Jesse, it's getting your foot in the door and then figuring it out. If you want it, you will get your freaking foot in the door and then you will figure it out. I completely.

• 1:09:55Jesse Itzler?

  And it might take time.

• 1:09:56Ed Mylett?

  Yeah.

• 1:09:57Jesse Itzler?

  I never knew marquee was gonna jet, jet was gonna happen when I was a kiddie pool attendant, or when I was breakdancing, or I got dropped from the rap label. But I knew I wanted what I wanted.

• 1:10:06Ed Mylett?

  Yeah.

• 1:10:07Jesse Itzler?

  Up at, you know, the script, plot change, oh, got dropped from the label, whoop, got kicked out of here, plot change, got kicked out of the jet company, but this didn't change.

• 1:10:16Ed Mylett?

  I love that. This doesn't change, the plot changes. This has been an unflippin' believable conversation. By the way, one other business we're both involved with, we should at least point this out.

• 1:10:25Jesse Itzler?

  Definitely.

• 1:10:26Ed Mylett?

  So Jesse and I are both involved with Outstanding Foods. We're both investors in that company, Rob Deere, Cesar Milan, a bunch of other people. You guys should go to Outstanding Foods and check out Pig Out Chips and order some of these. They're yummy and they're healthy for you too. So we're both involved in that business and we would be crazy not to take this time to promote it too.

• 1:10:42Jesse Itzler?

  Yeah, I love it.

• 1:10:42Ed Mylett?

  There you go.

• 1:10:43Jesse Itzler?

  We're business together.

• 1:10:44Ed Mylett?

  We are, we're business partners. We didn't even know it initially, but we are now. So everybody check that out. Listen, today was unreal. Everybody follows you where?

• 1:10:51Jesse Itzler?

  At Jesse, it's on Instagram.

• 1:10:52Ed Mylett?

  At Jesse, it's on Instagram. It's some of the best content you've ever seen in your life and he's doing more and more and more of it too. And it's somebody who, like you guys, you can tell today, you've watched me do a lot of interviews. You know when I know when I'm in love with someone and what they produce. And that's Jesse, and I just really want to thank you. Thank you so much for today, man. Thank you.

• 1:11:09Jesse Itzler?

  Appreciate it, man. Thanks for having me.

• 1:11:10Ed Mylett?

  I loved it. Today was unreal, brother. Heavy note taking. I know you're all super inspired. God bless you and max out.