Essential Wealth-Building Lessons for Navigating Economic Uncertainty | Chamillionaire (Archived Episode)

On this episode of Impact Theory with Tom Bilyeu, Chamillionaire explains exactly how he succeeded in hip hop, speaks passionately about the importance of forming and nurturing relationships, and even talks about how to overcome the primary roadblocks that stop most people from achieving their dreams. SHOW NOTES: Chamillionaire credits his perceptiveness for much of his success [3:08] People don’t like to get advice, even when they need to hear it, because they feel judged [4:20] The number one thing that stops people from being successful is fear [8:16] Chamillionaire shares the story of his neighbor being murdered [12:57] You have to be brutally honest with yourself to change your life [17:18] Chamillionaire explains how he succeeded at hip hop [19:45] Chamillionaire describes having one foot in the streets and one in venture capital [25:37] Chamillionaire talks about the importance of relationships as opposed to money [26:49] Chamillionaire explains how he becomes as efficient as possible [31:46] Chamillionaire describes his attraction to the letter “C” [34:09] You won’t succeed as an individual, you’ll need a team [37:00] Chamillionaire shares the impact he wants to have on the world [39:09] [Original air date: 2-18-20] FOLLOW: WEBSITE: chamillionaire.com INSTAGRAM: https://bit.ly/2SCpR2f https://bit.ly/2SCpR2f%C2%A0 FACEBOOK: https://bit.ly/2vt4mcA https://bit.ly/2vt4mcA%C2%A0 TWITTER: https://bit.ly/2w33oUq https://bit.ly/2w33oUq%C2%A0 CHECK OUT OUR SPONSORS: Range Rover: Explore the Range Rover Sport at https://landroverUSA.com https://landroverusa.com/ Momentous: Shop now at https://livemomentous.com https://livemomentous.com/ and use code IMPACT for 20% your new Momentous routine. Betterhelp: This episode is sponsored by BetterHelp. Give online therapy a try at https://betterhelp.com/impacttheory and get 10% off your first month. Netsuite: Download the CFO’s Guide to AI and Machine Learning for free at https://netsuite.com/theory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here. https://tombilyeu.com/call  Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here. https://tombilyeu.com/ If you're serious about leveling up your life, I urge you to check out my new podcast,Tom Bilyeu’s Mindset Playbook https://open.spotify.com/show/47VE90Cittmo6TGGFqg2xf —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. Join me live on myTwitch stream https://impacttheory.co/4fitmnJ. I'm live daily from 6:30 to 8:30 am PT athttps://cms.megaphone.fm/organizations/0482bfe8-8502-11ed-af5d-3bdc320068d7/podcasts/0a41f61a-9ddf-11ed-9eb7-dbb3a40775f5/episodes/8ac68366-8a85-11ef-bb65-abca3ffdcf54/www.twitch.tv/tombilyeuwww.twitch.tv/tombilyeu https://impacttheory.co/4fitmnJ LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS:apple.co/impacttheory http://apple.co/impacttheory FOLLOW TOM: Instagram:https://www.instagram.com/tombilyeu/ Tik Tok:https://www.tiktok.com/@tombilyeu?lang=en Twitter:https://twitter.com/tombilyeu YouTube:https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices https://megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Tom Bilyeu?

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• 0:45Tom Bilyeu?

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• 1:08Speaker 01

  You're listening to Impact Theory.

• 1:10Tom Bilyeu?

  Impact Theory. Impact Theory. Impact Theory. Impact, baby! Hey, everybody, welcome to Impact Theory. Today's guest is a Grammy Award-winning artist known as much for his business savvy as for his musical talent. Through his music, he's traveled the globe, sold millions of albums, and won countless awards. He's graced the covers of some of the most popular magazines on the planet and been featured by virtually every major music outlet that exists. But that's about as far from where he started as you can imagine. He grew up in the inner city of Houston, Texas, but after his next-door neighbor was shot to death during a home invasion, he realized that somehow he had to get out. And get out he did.

• 1:52Tom Bilyeu?

  Through insanely hard work, developed talent, and a deep understanding of marketing, he took himself from selling his mixtapes on the streets to becoming a multi-platinum bestselling artist signed to one of the largest labels in the world. His smash hit, "Riding Dirty," not only made him an international celebrity, it broke Ringtones records and raked in a Grammy, a BET Award, an MTV Award and more. But even all of that success did not slow him down. And since then, he's found tremendous success as a serial entrepreneur and tech investor. He's launched multiple companies, including a tour bus company, a high-end custom auto body shop, and an app company, as well as investing in several mega-success enterprises such as Lyft,

• 2:36Tom Bilyeu?

  Maker Studios, and several others, cementing himself as a legitimate angel investor with a jaw-dropping string of wins. So, please, help me in welcoming the CEO of Camilitary Entertainment, the mixtape Messiah himself, Chamillionaire.

• 2:54Speaker 02

  Oh, man.

• 2:54Tom Bilyeu?

  What's up, man?

• 2:56Speaker 02

  You are the best.

• 2:58Tom Bilyeu?

  Dude, it's funny, the key is to bring people on who've done amazing stuff. And you have done incredibly surprising things. You're definitely not somebody who has followed a typical path, really, at any point in your life. And what do you attribute that to? How'd you not succumb to just what everybody was telling you to do?

• 3:18Speaker 02

  Man, that's a good question. I think it was really just watching and observing. I felt like I was a very perceptive person and I used to see people in my early years have success and people fail. Some people took a route where they started selling drugs and then I see the result of that. And, you know, I was one of the people that was trying to avoid those pitfalls. Like, even earlier when I started doing music, I saw so many people that got bad deals or talked about the music industry like they wouldn't make money. So, me watching that so much, I was trying to reverse-engineer what I saw. And I would sit back and I was like, kind of quiet. You know, I feel like I'm an introvert that knows how to act like an extrovert, you know?

• 3:58Speaker 02

  But I was super quiet and I used to just watch and I feel like observing helped me a lot, you know?

• 4:04Tom Bilyeu?

  Yeah, I actually get that a lot. So, I'm equally, maybe ambiverted is the right way for me to say it. But I consider myself a pretty deep introvert who definitely likes to listen before I speak. And I would say that's been a big part of my success as well, is sort of drink it in and then pick a path and go that way. How do you deal with when people are telling you? You said something once in an interview that really hit me. And you said, you know, "I'm now in a space where the people that I grew up with, look at me like being smart is..." Bad, and I've had to learn to play dumb. So how do you simultaneously navigate it? So you're not oblivious to how people are feeling, but not lose who you are?

• 4:48Speaker 02

  Yeah, it's super tough. You gotta balance it because early, I used to be the guy that would always be in everybody's ear, telling them everything I thought they should do. But I realized that you gotta, you kinda gotta hide the medicine inside the candy. You know, because people will often like, you know, rebel from that. They don't wanna be around that. It's like oil and water, you know? It feels like you're looking at them and judging them and, you know, you think you're better than them. All these different things. So even though it was rooted in wanting to see people actually succeed, it actually came off wrong to people, but it was just in my nature. I guess it's from my parents, they used to do it, you know? And I felt like I was helping people. But then, over time, I started to learn the better approach. The way to like, lead people to the water, but not force them to drink it, you know?

• 5:33Speaker 02

  And I felt like that was way more effective. But when you start to grow and you start to, you know, see things, sometimes, you know, you lose people. I have friends that never left the north side of Houston. Like, they've never seen the other side of the city. And, you know, somebody could laugh at that. To me, that's like, man, you don't have ambition to wanna see that side? Some of them are like, nah, I'm stuck in my ways. And they feel like they're doing it for real reasons. They keeping it real and staying so loyal to this thing that raised them. But it's like, you can still be loyal to your side of town by knowing what the other side is about. Matter of fact, you might know how to help your side even better by understanding what's happening on the other side. You know? But saying this to somebody, sometimes can come off wrong. You have to find out how to communicate. So I've always had that struggle with how to communicate things that I think are valuable to people.

• 6:16Speaker 02

  And over time, I feel like rapping kinda taught me that, you know? It taught me how to articulate my thoughts. Because you're seeing a lot of things and you're going to music to explain it to an audience of people. And you have so many different types of people that you're talking to. You know, you got some people that come from the background that you come from. You got some people that have no idea what you're talking about and everything's foreign to them. But how do you articulate these things to people and get everybody to care about it? I think people can focus on your passion, they can tell when you're authentic. All these things you start to hone in on and get really, really good at. And then people will start to listen, you know? I used to go to the Church on the north side and there was a guy one time that was a pastor and he used to have braids. And he used to come in and he was to talk to us just like he was one of us.

• 6:57Speaker 02

  And everybody used to listen to him and the other guys would come and they'd have the button ups and nobody listened to them and I saw that over and over and I was just like. He's a pastor, just like he's a pastor, but everybody listens to him because he he felt like he was just one of us. He used to play basketball with us. He used to do all these things and I always had these things wrestling in my head because you know, you almost feel like you're not, you don't belong a lot of times in all these different places. You know, as an African American kid in the city, you know, you're you're in certain areas and people are looking at you like you don't belong. You go to church and they're looking at you like, what are you doing here because you show up with a hoodie? I remember one time they were having an open gym and I wanted to help all these kids in the city come in, you know, have a place to play basketball. So I spent a lot of time putting up the basketball goals, doing a lot of stuff. And then I went home to get, you know, to washed up so I could come back and play basketball.

• 7:42Speaker 02

  And then I come back and they wouldn't let me in and they're like, excuse me, sir, this is only for the members of the church. And I'm like, I just spent the whole day putting up the, and I was, I was so mad, I was like arguing with this guy that wouldn't stop me. And then that guy with the braids came in, I was like, no, no, and let, you know, and it's just that little understanding of welcoming, you know what I'm saying? That I kind of saw sometimes and when I would see example of that, I would try to be that and try to be like, you know what? I'm gonna be more of like not trying to judge people and trying to help them be the best that they can be. And it started transitioning to music and then it transitioned to entrepreneurship. And then it just, it just became something that now is just like my daily, daily life, you know?

• 8:21Tom Bilyeu?

  Dude, that story about people living their entire life in one half of the city, let alone actually even getting outside of the city. That kind of stuff freaks me out. It, it really, it's, it is akin to the very thing that drives me to do impact theory, which is I really believe that person just has a a false belief, a limiting belief, you know, something like you said, he's so prizes loyalty to the city or to the neighborhood or whatever that he thinks it's a betrayal to go outside, but if you could just like flip that switch, he could have an entirely different life. Like you said, even just going over there to explore, to find ways to make his own side of town better would be, I think, a pretty objectively better life for him and for the people around him.

• 9:05Tom Bilyeu?

  If you had to say, like, what are the beliefs or just worldview that you have that's allowed you to be so successful?

• 9:15Speaker 02

  I think the number one thing that keeps people from being successful is their lack of their fear, you know?

• 9:23Tom Bilyeu?

  Of looking stupid, of fear of what?

• 9:26Speaker 02

  It's a whole bunch of different forms, you know? Sometimes it's about the people around you and how they'll perceive you, you know? Because, you know, maybe you grew up in a household where, you know, things weren't accepted, or, you know, maybe your parents didn't accomplish things and then they put that kind of insecurity on you. You know, I used to have a little bit of that, you know? I used to write my raps in super sloppy writing on purpose because my dad used to come, he used to like look and he's like, what is this? He used to ball it up and throw it away, you know? So I started like writing sloppy on purpose to make it look like it was schoolwork, you know? These are the things that I feel like sometimes it prevents people from being who they want to be because all it takes is somebody wanting to take a step, you know? And there are certain things that a lot of people in this world are sitting there thinking in their minds and they're just not gonna do.

• 10:11Speaker 02

  Like, I used to always try to pull a lot of people and be like, you what, you can do this, you can do this. But the people that hear that motivation over and over again, sometimes they take that step. Some people just have it in them. Early, it just starts and they just get in the muscle memory of just doing things. There's so many things in our lives that we're scared about, but we're still here. We made it past all these things. I just, I guess during my life, I saw so many things that seemed scary and was able to make them through, that it's just like now, the things that seem so scary to people is just not as scary to me. You know, when I think about venture capitalists and tech and entrepreneurship and all these people from MIT and Stanford, you know, I was a little intimidated before I got into it, but I was like, have you seen where I came from, what I've been through? Like, I've seen some things that I don't, I wouldn't wish on any kid to see. So I'm like, it just doesn't seem that scary to me.

• 10:56Speaker 02

  And if you fail, so what? You know, you start over, you do it again. But most people, that that fear of failure is the thing that I think prevents them from like really, really being successful. And then also, it's like a lot of other things that are just difficult to do. You know, when you tell people the answer to success, it's a lot of hard stuff. Work hard, right? Nobody wants to hear that. Everybody wants a shortcut, you know? Some people understand that. They like, they appreciate the progress, you know? If you tell people right now, hey, if you wanna lose this many pounds, this is what you gotta do. There's no short solution. But every time, there's still people out there selling whatever Herbalife treatment or whatever to try to get you the quick short route. Because people believe that, you know what, I'm gonna do it the easy way. And there is no easy way.

• 11:38Speaker 02

  So when I tell people that, it's very blunt, it's very straight to it, you have to wanna do it. But the, the best way, I try to explain it is like, you know, I think somebody was telling me this story one time, I thought it was really great. They're like, you know, when you're chiseling on a rock, you know, you could chisel for a long time. And you could chisel a hundred times, two hundred times, three hundred times, and it won't break. And then when you get to five thousand times, it finally breaks. But all the work that you did is what made it break. It's not like you just, the last one just broke it, you know what I mean? It, it takes that, but sometimes people don't wanna start that journey, you know? They don't wanna get on the mission of like, you know, becoming the best that they can be. But I think people like me come from places where we're motivated by things that like, we're not trying to go back to.

• 12:20Speaker 02

  Sometimes it's a very dark place. It's, it's all kinda things that you're just trying to put in the back of your head, compartmentalize and just move on. But that thing will kinda push people like me to kinda be successful. And I think that's why I see so many friends and people that I know that were, that made it out. Entrepreneurial, like think about all the successful people you know. LeBron James, like, and you go back to their stories, you'll see, you know, single parent and, you know, so many things that you wouldn't wish on other people, but were propelling them to try to succeed. And I feel like everybody needs a little bit of that push, you know? It's kinda like, you know, a kid falls and bumps his, his knee. And there's one parent that will kinda cuddle the kid and the other one's like, you know what, just, you know, let him live life a little bit, you know? I think everybody needs a little bit of that, needs to bump their knee a little bit and understand that it's not that bad, you know?

• 13:03Tom Bilyeu?

  Yeah, I've heard you say that sometimes it's good to have your back against the wall.

• 13:08Speaker 02

  Yeah.

• 13:09Tom Bilyeu?

  I have a theory about the inner cities, so I've worked in the inner cities a lot. And one thing I've noticed is that the inner city breaks almost everyone that it touches. But there are a few people that manage to be so.

• 13:24Tom Bilyeu?

  Formed by it, whether it's out of I never want to go back. Whether it's it just hardened them and they had to be smart to survive, whatever it is. There's there's a certain set of lessons that some people learn that then propel them so hard, so far, so fast. Out of the inner cities that they go on to accomplish just truly extraordinary things. Needless to say, put your name among those people. So walk us through like. What were some of the key moments that you experienced as a kid? And how did you end up interpreting it in a way that pushed you forward? Even if it was just, I have to get the hell away from this.

• 14:01Speaker 02

  Yeah, I feel like there are a lot of moments where it's just like lightbulb click. But I feel like one thing that I had that a lot of people don't have is even though I had a lot of experience seeing the stuff that happens in our communities. I also had access to the other side, you know, I got to see what was possible, you know. My father and my mother, they divorced. And when they divorced, my father was living in a separate place than my mother. And my mother was the one that was living in a hood, you know. My dad was living in a, I guess, middle class kind of, we're still poor, but he was still living in a middle class community. And I would go back and forth, you know, and, you know, I had friends up the street who had everything.

• 14:39Speaker 02

  He had, you know, the, the, almost like the Legos with the big house and the, the train going through the, you know, the Christmas tree and like all that stuff. And I used to look like, man, I remember one time I went and I was eating at their house and I sat down. And then, you know, after eating, I was gonna get up and then his mother's like, wait, where you going? Like, time for dessert. And I was just like, what dessert? Like, I never ate dessert with my parents, ever, you know, so I was just like, what? Y'all eat dessert, like cookies and brownies came out, I was just looking like, man, this is crazy, I want this, you know? So going back and then now seeing your mother eating, you know, cereal for dinner. You're like, nah, we not doing this, you know? But then other moments happened where, you know, the moment that you referenced earlier where a neighbor got killed.

• 15:23Speaker 02

  I was actually doing some promoting, passing flyers out of the club or something. And, you know, we used to get paid like a hundred dollars or something to do that. I was coming home and, you know, we used to live in this efficiency. In the meeting, I'm on the third floor. And I see the door open. Somebody sticks his head out. He's got a hoodie on. And he closes the door. And I already know what that means. So I like tuck in my chain, take off my watch, put my watch in. And I walk through the door real quick. And there's three guys with hoodie on. And then I like see them. And I'm like, I nod my head like, what's up? And none of them say what's up back to me. So that's when I knew I was like, all right. You know, and I ran all the way up the stairs real quick and ran into the, uh, into the apartment. But I'm like the king of running silently with like, I'm the king of that. Like, so I did it really fast. I got in there, I closed the door and I'm looking at the peephole. I see.

• 16:07Speaker 02

  And I'm just sitting there. My heart's beating, beating really hard. And I'm like, all right. And I just wait, wait, and I don't hear anything. So then I'm just like, all right, I just go, you know, go to sleep. And then like in the morning, boom, boom, boom, boom. Police officer is knocking on the door and they open up, open up halfway asleep. And they're like, you know, uh, did you, did you hear the gunshots? And I was just like, what? What gunshots? And I look next door and, you know, they got like tape all over and on the walls like blood. And, and you know, you're looking like, what? Like, was that supposed to be me? You know? What, what happened? And, and at that moment, my relationship with the police kind of just was different too. Because I'm thinking like, I saw something and they didn't even care really what I saw. They really just going through the motions and asking me just because they're supposed to ask. They didn't really care, you know?

• 16:49Speaker 02

  And now after they leave, we're still there. Whoever came and did this is like, still knows. And I was just like, you know what? This is, you know, and my mother, she's like the, one of these people. She's like the nicest person in the world. Like one time I gave my mother money, money. And she like went and gave it out to like kids in the street for, like, she, she's like that. You know, she doesn't need it. She doesn't want it. She like tries to take her money and go to Africa and build wells, all kinds of stuff like that. So she looks at humanity in a positive way and always sees the, the bright side of it, you know? So I was just like, nah, we gotta get out of here, you know? And I just, it was just something that just lit that, you know?

• 17:24Tom Bilyeu?

  The thing I find so interesting about people that change their circumstance, you know, whatever form that comes in is inevitably there's a period of head down where no one believes you're going to be able to make it. But that person, they keep putting in the work. What did that look like? Like, what does it actually take to become? I mean, dude, for a while you were. Like the most famous rapper on the planet. So what does it take to go from absolute obscurity to, you know, superstardom? Is it, you have to get good at the actual flow? So that's going to be part of it, the writing side of it. Promoting, I mean, talk to me about pressing the records. Like what, what actually is that path? What is the sort of nutshell version of getting good at something?

• 18:08Tom Bilyeu?

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• 18:50Tom Bilyeu?

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• 19:35Tom Bilyeu?

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• 20:18Speaker 02

  I feel like we spend way more time in our own minds than we do talking to other people. Like you really spend a lot of time trying to figure it out. There's all these thoughts that come to you, whether it's like, you know, things around you, people talking to you, people close to you, things you see, TV, whatever. And you're bringing in all these different things, trying to figure out your path in life, you know? So I think it starts with having some like real understanding of what your strengths are, you know? Like.

• 20:43Tom Bilyeu?

  How do you audit that?

• 20:45Speaker 02

  I feel like it's about being honest. You know, a lot of people just aren't honest with themselves. You're telling yourself this thing, but you like, there's so many people that say, oh, I'm gonna be an entrepreneur. I'm gonna do this. And if you really dive down into deep, they don't really believe it, you know? And that's okay. You can unlock that, but you have to figure out how to unlock it. There's a conscience that's sitting right here telling you this thing and you try to brush it off. You have to be very honest with yourself. And then if you're not, that doesn't mean you can't succeed. It means that now you're very honest and knowing you're not as good, then you can work on getting good. But if you think you're already good at it, you don't work on it. So I spent a lot of time just reflecting on like, man, what am I good at? Like I used to think like, I'm going to the NBA, you know? I was unrealistic about it, you know? You start to see people that are way bigger, way faster and you're not telling yourself the truth. You're just like, no, I'm going to the NBA.

• 21:30Tom Bilyeu?

  When did you tell yourself the truth about that?

• 21:33Speaker 02

  I think I never told myself the truth until something else started just knocking on my door. You know, it was like, I was just, I used to be at a school and people would be on the table and they would just start rapping and I would just watch them. I was too scared to like jump in, but I knew when I watched them, I was just like, man, I could do it 10 times better than this guy, you know? And they used to freestyle, so it'd be like not even writing stuff down, just off the head, making some rhyme. And I knew I was good at that because at home in my own head, I used to do that all the time.

• 21:59Tom Bilyeu?

  Take me back. You're seeing this stuff, but a lot of people saw it. Not a lot of people did something with it. So how did you learn it well enough to act upon it?

• 22:07Speaker 02

  When you say learn it, what do you mean? Like learn?

• 22:09Tom Bilyeu?

  So I'm imagining the kid watching the show right now. He sees your name on the YouTube link. He clicks it. He probably wants to have a similar kind of success. What vein, I don't know. Maybe he wants to be the greatest teacher of all time. Maybe he wants to be an investor. Maybe he wants to be a rapper.

• 22:23Speaker 02

  Yeah.

• 22:24Tom Bilyeu?

  And so what I wanna see how much you can sort of recapture from that period is how you went about absorbing this information and then trying it. So, learning about distribution is not easy, dude. Like, I had to learn about distribution from a food perspective. It's just not easy.

• 22:42Speaker 02

  Yeah.

• 22:42Tom Bilyeu?

  It's complicated. It's full of people that like can say yes and no. And you have to figure out how to work with them and like how to, you know, make friends here and know who to say no to and who to say yes to and who's the right distributor. And when you're driving to Cleveland, who are you taking the mixtape to? Who do you sell it to? And if you sell it to this guy, can you also sell it to that guy? How do you set the price? Like, there's so much to figure out. How'd you begin shipping away at that problem?

• 23:05Speaker 02

  I think you go back to the beginning and you start with doing what you're passionate about, right? Because there are a lot of people that are going through life right now trying to figure it out. Like, man, I don't know what I wanna be. I don't know. Like, I was at that moment and then...

• 23:17Tom Bilyeu?

  So you're just like, I'm gonna take fucking action?

• 23:18Speaker 02

  Yeah, I'm gonna figure out what I like first.

• 23:20Tom Bilyeu?

  But you gotta press your own discs.

• 23:21Speaker 02

  Yeah.

• 23:22Tom Bilyeu?

  So how'd you figure that one out?

• 23:23Speaker 02

  Okay, first, I figured out that I really like rap. Remember, I played basketball too. That was what I did every day religiously. And then when rap started becoming a thing that I actually really liked, then I was just like, oh, this is my passion that I'm actually better at, actually. So I went down that path, right? And then now, because my curiosity and my passion for it, I'm gonna be engulfed in everything. It's not work. It's like, it's second nature, you know? So I don't know everything, but...

• 23:48Tom Bilyeu?

  Are you reading? You asking questions?

• 23:49Speaker 02

  Nah, I'm diving into it. I'm doing it. I'm, I'm, I'm... Everything that, you know, the books teach you, I think a lot of times it has you sitting back reading so much that you're not actually doing. And to me, doing is the best teacher. You know, so basically, I don't know everything about selling mixtapes at the time, but I see other people selling mixtapes and they're right next to me. I can talk to them all the time, so I'm asking them questions. My curiosity, this thing I'm passionate about, kinda, you know, got real world experience from people that, you know, have done it. So then I'm watching them do it and then I go right behind them and do the thing that they just did and it actually works, right? So, they just pressed up some CDs and they drove, took them and drove them all the way to Cleveland, Ohio. Most people don't want to do that. Remember, you're going there not even knowing if you're gonna sell a lot of them, right?

• 24:34Speaker 02

  You get there and you're selling them for what? Seven dollars apiece, right? If you get there and only sell, you know, a hundred CDs, you make seven hundred dollars, but you gotta pay for the gas. You gotta pay for all these things your friends are going with you. They want money too, it's not that much. So we're knowing that in advance and saw the person go and they came back and they made seven hundred. So I'm thinking like, man, I wanna drive, I'm gonna do it, but I don't wanna make seven hundred. How can I not make seven hundred? So we came up with a plan and it was like, alright, when we get there, we're gonna get a hotel. Wait, we can't get a hotel because that's gonna take from our seven hundred. Now, when we get the hotel, we're gonna take the phone books. It was back in the days, they had the phone books. And you'd open it, it had like the store section and you would open it out and every store in the city is there. And we would just call them and be like, hey, we're in town, we've got this mixtape. And they'd be like, well, who are you?

• 25:18Speaker 02

  You're not really that, you know, no. And then we'd get all our friends to call the store and ask for our mixtape. So then now they're like, oh, yeah, yeah, yeah, I want that mixtape. People been calling, asking for that. So then we go to the store and we sell a hundred CDs and now that's seven hundred more dollars, that's fourteen hundred dollars now, you know? So it's like doing stuff like that, we're growth hacking things, you know? We were finding a way to get, you know, people to appreciate what we have. But when you can show it, which we architected it sometimes, you know? Then it started becoming, because we had good music, something that they started distributing to people. And then people started hearing it and it just started growing and growing and growing. And we did all kinds of things, but all of this came from me watching people. Like, there are other people that did it. Like, people always ask me, what is my, who I look up to, role models?

• 26:00Speaker 02

  I consumed from everybody, like true chameleon, like taking from everybody. No, I can't point to one specific person. It was just like, alright, that part is good, this part's bad. And then I would try and then I would fail a lot of times. But trial and error is gonna be your best teacher. Like, I can't think of any book, I can't think of anything that taught me it. And now when people ask me, it's like, I could tell you a lot, but whatever ended, you gotta just do it. You gotta do it, and when you get in there, you're gonna see that didn't work. And you gotta quickly move to what, what works. Startup companies work like this, that's what I love. They're, they're in the business of like trying things. They'll throw ten darts at a table. I mean, at a, at a, you know, dartboard. And, you know, two of them will stick and the rest of them will fail.

• 26:43Speaker 02

  But when they find the two that stick, then they, they start to lean in on those, you know? And I think life is like that, you know? I feel like the one thing about rap that it taught me is it taught me, you know, having your finger on the pulse of what's next, you know? There, there was this thing where, when I was early, everybody used to talk about a rapper. A little kid comes up to you and they're like, wow, he's a rapper. And they're excited about it. Then you kind of grow a little bit and you get to a phase where it's like, he's a rapper, you know? And then you go to a phase where it's like, he's a rapper. You know what I mean? And it's like, man, when I started getting to the third phase, it was like, people didn't look at a rapper good. And I started to not like that, you know? When I was young and I hadn't accomplished stuff, I hadn't grown, I hadn't, you know, made it and traveled, then people always used to look at me like I was a superhero.

• 27:28Speaker 02

  And then you get to a place where it's kind of like, eh, I don't know, maybe. Then you get to a place where it's like, oh, he's a rapper, that's all he does. He's just a basketball player, he shut, shut up and dribble. And then you want to prove people that you're, you're greater than that, that you can do more. So now, uh, when I'm explaining that to people that are still back in that first phase, a lot of times they don't get it because they haven't seen that, that whole trajectory, you know?

• 27:49Tom Bilyeu?

  Right.

• 27:49Speaker 02

  And I struggle with that a lot now, you know, trying to balance it.

• 27:52Tom Bilyeu?

  When you say trying to balance it, what do you mean? Are you still trying to, um, keep a foot in each world? Now it seems like you're pretty hard in the investor phase.

• 28:01Speaker 02

  Yeah, but I care though, that's the reason why.

• 28:03Tom Bilyeu?

  Care about what?

• 28:04Speaker 02

  Every time I'm over here in this world, I'm thinking about that little kid over there. I'm, I'm them, you know? I'm not doing this to like, forget this whole thing and, and to go over here. Like, that's, that's not what it's about. Like, it's hard for me to remove myself from that. You know, there's, the other day I was, uh, with a venture capitalist and we're walking down the street in Santa Monica. Kid comes running up the street. He's got like undershirt, like a Hanes white undershirt, and he's got tattoos, dreads. And I'm looking at him like, oh my goodness, this dude's about to ask me like his demo. And he's like, he's breathing, he's like, yo, man, hey, man, congrats for buying Disney. And I'm like, what? So I invested in Maker Studios, just got acquired by Disney. He's confused about it, but it was just like. So I was just like, wow, and the VC turned to me and he was just like laughing. He was like, man, you see that in any other time, man?

• 28:47Speaker 02

  Like, this kid would have came up to you and handed you a demo. And now the fact that they're thinking about tech, like, you know, you got responsibilities. Like, that's awesome. Like, he was right there in the moment. And I was just like, man, I started thinking about that.

• 28:57Tom Bilyeu?

  So I want, I really want people to think about your arc. I want them to think about how hard it would be for the average person to go from... So in one area, you're a celebrity for rapping, but that, that would work against you as you try to step into being a VC. It's not like people are gonna stand up and clap and be like, yay, the rapper's here. They're gonna look at you like, what are you doing at a tech conference? So you, you have to overcome more than the average person, but you do that. And one of the, the most interesting parts of your journey for me is when, what you were just talking about, you begin to realize, okay, I see things that they don't and I can advise them. And coming in as an advisor first to get your feet in the door and there's that exchange of information, you're starting to meet new people, and you say that information and

• 29:42Tom Bilyeu?

  relationships are the two magic things. One thing I'm always trying to tell young people, I mean, fuck, I try to tell people of any age this, the key is, most people try to get whatever job they can get that gives them the most money. Whereas what they should be thinking about is what job gives me the most experience and the most relationships? Because money only spends once, but knowledge monetizes forever.

• 30:08Speaker 02

  Correct.

• 30:08Tom Bilyeu?

  So the fact that people are always trying to get like that short-term dollar at the expense of the, the long-term leverage that you get from knowing something and knowing someone is crazy to me.

• 30:21Speaker 02

  I'm living proof of that. Right now, everything that we're talking about is how it was, I was designed to be that way. Think about it. When people see my name, Chamillionaire, they instantly think of money. My first song before, the Riding Dirty, before Riding Dirty was a song called "In Love Of My Money," me and Paul's big single, right? And everybody used to think I was in love with my money, but... I wasn't really in love with my money. It was really fighting for something bigger, you know? And one thing, I don't really talk about this much, but I used to go on the road and do all these interviews with radio stations and they used to ask me what my name means. What does chameleon mean? And I used to not want to explain all this deep stuff because I felt like, you know, I gotta go into this deep meaning in front of these people that are not gonna care. So I used to be like, oh, it means rich in style. I would always say something like that.

• 31:06Speaker 02

  But what it really means is I used to be chameleon. That was my name, right? And I used to draw comic books. Like I said, I used to draw all these comic books and I used to look at all these superheroes. And it was like Batman and Superman. And everybody had a big logo and, you know, they would come and save the, you know, damsel in distress. And there was nothing that represented me. So I drew like black superhero. And the lizard logo that I have was the logo for the superhero. And his name was chameleon. But then, me and Paul Wall used to be in a group and he was really good at relationships. I used to see that guy. He used to have the gold teeth and he used to smile all the time. And everybody used to love Paul. And we'd come to the city and I was just like, man, I'm not built like that. I don't have that. I was just like antisocial. So, but one thing I had was I had the information, you know? So me and him together, forced because he had the relationships,

• 31:51Speaker 02

  I had the information. And at parts, you know, there's times where we started growing apart. And then I used to be nervous about him, like the minute he's gone, like, I lose the relationships, you know? So I started working to try to make myself better with the relationships. But I understood the value of like having information in relationships because success came from that, you know? So I freestyle. I mean, we're at a store one time and somebody said, hey, Paul, what's up? And he would always turn around to fans and like high five them and like act like he knew him, even though he didn't know him. And I'd be like, man, this dude's good in relationships. They don't even know you. They used to be awkward to me. People used to, my real name is Hakeem. So they'd be like, Hakeem. And they would just say that, I would turn and it would be somebody I don't know. And I'm looking at him and they're walking up to me with their friends. And I'm just like, man, what is this? You're not even trying to build a relationship. You're just faking. And I used to hate that.

• 32:34Speaker 02

  So on a freestyle, I was like, my real name is Hakeem, but don't call me that, you hear? I'm changing my name from chameleon to the chameleon-er. And that's when I changed my name to chameleon-er, right? So nobody really knew why, but it was chameleon was my name. I just added A-I-R-E. That's about information and relationships.

• 32:53Speaker 02

  People see the money part. Right. It was never about that. I knew that I'm gonna be successful as long as I get that. And when I tell people, like, get the heck out of here. You was thinking like that before? Remember, I used to draw comic books. And every time you draw a superhero, they had to have a meaning. They had to have a reason for being. I used to think about that. I used to be like, man, what is this about? And I created this superhero. And I put that logo on the bus everywhere I was going. That lizard logo, it's on my album cover everywhere. I was like, I'm creating a superhero. And that was the whole thought. But it was just like, all his special power is knowing how to blend in and get in anywhere. And knowing how to consume all the information in the room and use it. Knowing how to build the relationships and get into another room. That's what I've been doing this whole time. And that's the whole meaning of it. So I feel like this story you're talking about, about how we have to give that to younger people? Absolutely. Absolutely.

• 33:37Speaker 02

  When I say it, it just sounds crazy. Information and relationships. Oh, how am I gonna get relationships? When I'm sitting courtside at the games, everybody there, they have way more information and way more relationships. That's why they're there. Of course, a lot of people have had all kinds of advantages and stuff like that. But that's the thing that separates us. If you can find a way to get all of that, then you can be just as equal or even greater. And I'm trying to give that to people. But sometimes it's a long path, you know?

• 34:00Tom Bilyeu?

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• 34:42Tom Bilyeu?

  My link gets you an exclusive 30 days free instead of the usual 14-day trial. There's no credit card payment needed. Just head to pipedrive.com/impact to get started. Again, that's pipedrive.com/impact and you can be up and running in minutes. Now, on that one, certainly, leading by example is pretty extraordinary. I know you've started several companies. What's your plan there? What kind of enterprise do you want to create to show people just how possible it is?

• 35:16Speaker 02

  It goes back to that thing of just doing, you know. Like, I don't know if I'm gonna be successful, you know, but I'll always believe that the risk is worth it. You know, there's some people that go through the motions and, you know, they, you know, go and figure out what career they're gonna, you know, have. They go to college, they go get the job that they want career, and they go through those motions, nine to five. I just, I feel like, you know, we only have so much breath on this earth and so much time, and I'm trying to use as much of it as possible in the most efficient way as possible. And I feel like entrepreneurship is the way to do that, you know. You get straight to the failure quickly.

• 35:49Tom Bilyeu?

  Talk to me about that efficiency. How do you get efficient? How do you, what's the criteria by which you will engage with something?

• 36:00Speaker 02

  I started analyzing it. I started being like, like, there are a lot of people that are texters, and they text all the time. I don't text like that. And people will complain all the time. They'll be like, "Man, Cam, if you text him, he texts like, he texts you back like two hours later or a day later," or whatever. And it's because I treat email like people treat text. And the reason why is because when people email me, they get straight to it. They gotta tell me everything in the email. It's like, "Oh, yes or no," right? But when it's text, it's like, "Yo, what's up, bro? What's up?" Back and forth. And you're just doing that, and it's like, you know, and it's like so immediate, it can pull you away from something you're doing right then. You know, it's like, so I started like analyzing this stuff like, you know what? What's gonna make me be more efficient? Because what I'm after is so important to me. It's not about you, it's not about making you feel bad, it's just about what I feel is best for me.

• 36:44Speaker 02

  And I started changing my life. I started eating better, I was just to try to make myself better, you know? When I wake up in the morning, I'm trying to be as efficient as possible. And I'm trying, if I can accomplish in a week what somebody can accomplish in a month, I feel good.

• 36:56Tom Bilyeu?

  So how do you do that? What's your morning routine?

• 36:58Speaker 02

  I write stuff down. I make a list of things I wanna do, and I check it off. And I feel bad at the end of the day if I don't have stuff done, you know? And I feel like I surround myself with people that are all focused on that. And because now I've got that kind of circle where we're all trying to get it, then it's like, stuff doesn't really make it in. I don't say, I'm not saying I don't do the extracurricular stuff. I do do that stuff. But some of the little small things, like picking up my phone and like scrolling Twitter like in the morning, like I just, I don't, I don't, I avoid stuff like that. I still do it, but I find the right time, like after the day, at the end of the day.

• 37:26Tom Bilyeu?

  I think that's super impressive, man. You have a really, really smart and interesting way of looking at the world. And there's one thing that you talk about that I think really sums up a key insight that you have that I think has driven you through the different phases of your career. Tell people why you like the letter C.

• 37:45Speaker 02

  Ah, man. Man, so yeah, I had to do this presentation where I was like just talking about how C is, you know, um, it's just a powerful letter. Because, you know, the C itself, right? It's, it starts right here and it curves and then it stops before it makes a complete circle. And complete and circle both start with C, right? But it's, it's, it's a reminder that there's always a little bit more to go, right? So I just looked at it. And again, this goes back to my comic book days where I used to just draw letters and try to figure out what was what. And I just look at the C and the C just curved and it just stopped. And I was like, man, it's something special about that little bit of space right there, right? I deliberately was like, I'm gonna name myself something with a C. Right?

• 38:30Speaker 02

  And then I started thinking about all the things that I like, you know, from confidence to, you know, culture to, you know, creativity, to all the words that start with C. And I was just like, man, this word C is like a powerful word. And I'm gonna, you know, make everything I do, a lot of things, attach to this word. So Convos is one of the, uh, name of my social video app that I launched. And I feel like, you know, the C, it reminds me of like what's, what, what we gotta do, you know?

• 38:54Tom Bilyeu?

  I love that. Where can people find out more about you, find you online, about Convos, or any of your other products?

• 39:01Speaker 02

  Uh, you can download Convos. Uh, it's a social video app for, uh, connecting people through face-to-face conversations. Uh, it's available for iOS and Android. And, you know, this is my venture into being an entrepreneur in tech, you know? Uh, we got a lot of great influencers, but a community of people that are positive and focused on communicating, which is another word that starts with C, right? And in a, in a productive way, you know, like, think about social media and how toxic it is and how much abuse and trolling. And we're trying to like, not eradicate it, cause that's gonna be impossible, but just reduce it and reduce the power of people that use, uh, social media for, for negativity, you know? I'm not saying everybody has to agree, but we're at a time where now people disagree more than ever about all kind of things, right? And I feel like there's gotta be some kind of way to have a discourse with people in

• 39:45Speaker 02

  a way that's productive, you know? So we're trying to create a platform that encourages that type of stuff. It's not like, you know, I open my Twitter feed and some kid's like, F you, Kobe Bryant lover, and then everybody's Retweeting that person and giving that person power. This is a little bit opposite, you know, you gotta put your face on it, you gotta show yourself. Anonymity kinda goes away, so that kinda stops people from doing some of the things that they do on social, you know? And it's like, so far, I'm loving this this journey and, you know, talking to developers and figuring out their needs and, you know, this is really just about communicating and understanding incentives, you know, because I feel like if you wanna have success at scale, you're never gonna do it by yourself. On the path to whatever you wanna do, there's people, it could be employees, it could be cameraman, it could be whoever.

• 40:25Speaker 02

  You gotta find a way to communicate with people and incentivize them to one, do something that they're passionate about, and hopefully it aligns with you. And then to to stay on the journey with you. And a lot of these things that I did in the music industry when I was doing with fans is the same things that's applicable to tech. Now I'm talking to product managers, designers, and I have to tell them like, hey, this is what I'm trying to do, if that aligns with you, let's talk, and if not, then you probably should go this way and I'll go this way. You know, and we have to find people that are have a common interest and then focus on building something great, you know? Maybe we'll win, maybe we won't, you know, but I'm crazy enough to think that I can and and I regardless, I believe something like this needs to exist. We're going into a world where I don't believe that anonymity and, you know, all these private places of like, uh, being somebody that's toxic and a bot that's that's, you know,

• 41:10Speaker 02

  taking a conversation somewhere, I think there's some smart people that are gonna figure out how to solve all this stuff, you know? And I feel like, you know, I I'd rather be on that journey. And if, you know, I can be in the founder seat trying to drive something like that, that's wonderful, because if I'm able to be successful, then a lot of people of diverse backgrounds end up having success in their lives and then it impacts the community, a lineage of people that never had capital before, never had ownership before, right? It means something different, but then also on the investing side, bringing people in and giving them that same opportunity. I feel like at the end of the day, this is about creating seeds that grow into a tree, you know? And if I can start planting a bunch of those seeds now, right now it's fifty investments, but I'm gonna plant so many seeds that eventually grow into the tree, those trees will feed a lot of people and that's impact at scale.

• 41:54Speaker 02

  And that's why I like your, you know, everything we're doing here, because I know that's what the focus of, you know, everything you do is about and, you know, I I normally generally stray away from interviews because it's like, you know, same questions about, you know, I don't know, stuff that they believe people wanna know, but it's like gossip stuff and I'm just like, nah, man, I'm here on this moment to where, like, if I'm not here, I gotta think about everything I'm saying, would I want people to take this information with them, you know? And I'm like, yeah, that that's all I spend my time on, you know?

• 42:22Tom Bilyeu?

  And to really, because I think you just basically answered it, but to ask it in one very pointed way, what's the impact that you want to have on the world?

• 42:30Speaker 02

  I tell people that, you know, for a while I was like thinking about what my why is. Like, why, why am I doing everything? Why am I here? Why am I doing all this? But I say this, like, I focus on me. Me, right? And what that means is like first figuring out what I care about and what I think my value to the world is, which I think everybody should be on a journey to figure out, and then doing that to the best of their abilities. But to me, me, M and E stands for motivation and education. Those are the two things that I do. Everything that I do right now is about that. This interview is all that. Everything I say yes to, motivation and education. If it's outside of that, I don't do it.

• 43:13Speaker 02

  And I'm trying to drop as much of that as possible on this planet, because when you're gone, that's all people have left, right? And they use those things. That riding dirty, that, can that be it? I think there's more. I think there's a lot that I can just give out. Everything that you've learned, your experience, things you've been through, and you drop that off for people, you know, for your family, for their family's family, for, you know, other people that might have been inspired by you, and then people later who don't even know you're existing, but somehow stumbled upon it at some point. Nipsey Hussle had that, you know? Where he passed, and there's a lot of people that didn't appreciate him while he's here, and then they realize the impact of what he was doing while he was here, you know? And I feel like I see moments like that, and it kind of lets me know, like, yeah, you know, I'm on the right path. Like, I see there are a lot of people that are after this, you know, and you don't understand why.

• 43:57Speaker 02

  You know, there's a lot of, you know,

• 44:02Speaker 02

  wolf in sheep's clothing sometimes, where the person is like, ah, you can't really be out here trying to motivate people. You're not really trying to help people, a lot of people out there. But I always say, I challenge you to find the wolf. Go back and look at all the things I did and see where the wolf was. Like, he ain't came out yet, you know? So, my whole... What I want to be remembered for is really just that, you know? That's all I'm trying to do here. You know, it's not about money or trying to be a billionaire. I one time did this article and they changed the title like a millionaire wants to be a cabillionaire to try to be catchy and I was just like, man, I was so upset. I didn't even want to share the article. They're like, what? Like, there's a lot of great gems in here. I was like, man, but the headline is like, I want to be a billionaire. Like, I don't want to put that energy in the air. It's not about money. I want to make it very clear. The money will come if you focus on passion, you focus on information and relationship,

• 44:47Speaker 02

  and I'm gonna stand on the top of the mountain and sing that all day. And hopefully, it has a real impact on people's lives and I'm gonna feel good about that. I'm not gonna feel good if I go to the grave as being the only person with the information and the money and I just had all this money. I'm gonna feel good if I'm able to impact a lot of people and that don't have access to this information and a good life, a quality of life, and they have one. That's awesome. That makes me feel real good.

• 45:11Tom Bilyeu?

  I love that. It's wicked, man. Well, guys, you've seen him. He's been around for a very long time. He's somebody that actually knows how to transition to move from one thing to another, follow the passion, learn, get educated, relationships and information. Can't say it any better than that. And speaking of relationships and information, if you haven't already, be sure to subscribe. And until next time, my friends, be legendary. Take care. Millionaire, my man. Hey, everybody. Thank you so much for listening. And if this content is delivering value to you, please go to iTunes, go to Stitcher, rate and review us. That helps us build this community and that is what we are all about right now. Building this community as big as we can to help as many people as we can, deliver as much value as possible.

• 45:54Tom Bilyeu?

  And you guys, rating and reviewing really helps with that. All right, guys, thank you again so much. And until next time, my friends, be legendary. Take care.

• 46:05Tom Bilyeu?

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