Cameron Hanes - Keep Hammering Collective
Hosted by Cameron Hanes
Written by a model from the transcript; not yet reviewed.
Cameron Hanes hosts this episode of the Keep Hammering Collective, welcoming guest Matt Johnson for a wide-ranging conversation about personal branding, surviving rock bottom, and the realities of internet culture. The guest opens up about overcoming a dark period in early 2023 when he considered ending his life, before packing his car with $3,000 and driving to Austin to rebuild his life from the floor up. They discuss the realities of social media, online criticism, and what it truly takes to build a personal brand by remaining authentic and treating people like normal human beings. Throughout the episode, the host and the guest also address past conflicts with vulnerability and honesty, ultimately emphasizing that growth requires forgiveness, mental health support, and surrounding oneself with a team that wins together.
The host introduces Matt Johnson and sets the tone for the episode.
Matt describes the mental health crisis and the pivotal text that saved him.
Matt explains how he moved to Austin with limited resources and began building his brand.
Matt shares his first brand deal with Ketone IQ and early coaching revenue.
Matt discusses the importance of authenticity, community, and real‑life interaction for brand growth.
Matt discusses the challenges of reaching out to a ranch owner and the frustration of unanswered DMs.
The conversation shifts to past races, family support, and the importance of relationships over material success.
Matt elaborates on creating a close‑knit team of employees and partners, emphasizing shared success over competition.
Matt reveals plans to purchase a ranch to host retreats, races, and veteran programs, integrating fitness and faith.
Matt explains how he balances brand collaborations with his partner Amanda while maintaining a supportive team culture.
The episode opens with playful, off‑topic chatter about food, relationships, and quirky personal stories, setting a relaxed tone.
Matt discusses his past suicidal ideation, the steps he took to build mental toughness, and the importance of daily small wins.
Matt explains how running, weightlifting, and other workouts serve as non‑negotiable habits that support his mental well‑being.
A Near-Death Momentstory
The guest opens up about hitting rock bottom in February 2023 during a divorce and difficult military exit, sitting in his room with a shotgun before a friend's text message interrupted him.
After arriving in Austin with $3,000, the guest slept on the floor of a duplex for three months while dealing with stolen property and buying a mattress pad from Walmart.
The guest explains how his first brand deal with Ketone IQ for $500 a month completely flipped the switch in his mind on whether he could make coaching and content work.
The guest describes being brought in to coach Kyle from the Nelk Boys for a 100-mile run, starting him right at 60 miles a week and ultimately watching all six participants finish under 25 hours.
The Reality of Social Media Hateinsight
The host and guest discuss how online critics do not know them in real life, noting that people who leave nasty comments online often avoid eye contact in person.
Addressing Past Conflictdebate
The guest directly confronts the fallout from his unfinished Project Seven endurance event and addresses online criticism from James Lawrence.
The Importance of Therapystrategy
The guest explains his journey with a high-performance therapist and encourages listeners to prioritize mental health care and overcome the stigma of asking for help.
“I was sitting in my bedroom at home upstairs and I was gonna kill myself. Like I had, I had, I had a shotgun in my lap and I was gonna end my life.”
“I packed a single Nike bag and my dog, Ash, and I drove to Austin and I had $3,000 in my bank account.”
“I had to figure it out or I have to sleep under a bridge.”
“I had a friend who was in Austin at the time.”
“You know, like, like, let's go do it.”
“You'll find that when you stop searching for it.”
“You know, it's not, it's not, yeah, life is competition, but at the end of the day, love wins.”
“And I, and I think so, and it's like, you can't give to, for that reward.”
“And I literally Googled it, I sent it to crew chief Rob, actually that day.”
“You know, it's setting the small mental wins.”
Matt Johnson - American endurance runner, ultramarathoner, and former Iowa National Guard veteran who transitioned into full-time athletics after leaving the military. Based in Austin, Texas, he is known for his mental toughness, high-volume training, and participation in ultramarathons, marathons, and Ironman triathlons. He gained attention for his inspiring endurance challenges, including running across Texas, and promotes perseverance, discipline, and pushing personal limits. Follow Matt: https://www.instagram.com/mattjohnson__ Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Intro, Controversy After Mark Dowdle’s Episode, & More 00:00:00 – Intro & Struggles that Shaped Matt’s Life 00:10:02 – Moving to Texas with Nothing 00:13:01 – Ketone-IQ, Growing up Racing Go-Carts, & Visual Learning 00:18:55 – Building Partnerships & Being Authentic 00:28:33 – Learning from The Nelk Boys 00:33:28 – Jelly Roll’s Fitness Journey 00:35:35 – Pace Shaming is Over 00:38:58 – Matt’s Mom’s Work Ethic While Growing Up 00:42:31 – Who’s Inspired Matt 00:46:13 – Internet Beef & DMing People on Instagram 00:50:05 – Truett, Leadville, & Having a Ride-or-Die in Life 00:54:15 – Basing Work Around Family 00:59:10 – Seeing Others Win 01:06:44 – Matt’s Goals: Noble Protein 01:13:08 – Dealing with Hate from Outsiders 01:21:48 – Hate From James Lawrence 01:35:13 – F**k, Marry, Kill: Nicotine, Crispy Creme, & McDonalds 01:37:34 – Forward is Still a Pace: Day by Day 01:45:29 – Matt’s Experience in Oregon: Lift. Run. Shoot. 01:50:03 – “Hogwatch” & Final Thoughts Thank you to our sponsors: LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off ALP: https://alppouch.com/ use code CAM for 10% off your first order Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 15% off Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase
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