178 How to Turn Your Passion Into a YouTube Phenomenon with Cassey Ho

"Give yourself a 100% chance to succeed." - Cassey Ho If you enjoyed this episode, check out the full video interview, bonus clip, and more at lewishowes.com/178. Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 178 with YouTube fitness sensation Cassie Ho.

• 0:07Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:33Lewis Howes?

  Today's guest is none other than the one and only Cassie Ho. And I met Cassie through a couple of mutual friends during her book launch party here in Los Angeles. And right away I said, I gotta get this girl on the podcast. If you go back to the show notes at lewishouse.com/178, she puts me through a little partner workout. And I highly recommend checking it out and trying it with a friend. A lot of cool moves that she did there. But today's episode with Cassie, if you don't know who she is, she is a certified fitness instructor, creator of Pop Pilates, which is now being taught in 24 hour fitness clubs. She's been doing Pilates for 10 years and has been teaching for six and a half years. She's also a fashion designer, runs a top rated fitness blog called Blogilates.com,

• 1:19Lewis Howes?

  has appeared on Dr. Oz, was named best healthy living blogger of 2012 by Fitness Magazine, and is the number two most influential online personality in fitness, second to Jillian Michaels. In today's episode, we talk about her intense Asian upbringing, how she made the leap into entrepreneurship, and what she's been able to create since then. I think you're going to love this episode. And make sure to go back to the show notes, lewishouse.com/178 to watch the full video interview and also the additional video of us doing the partner workout. Without further ado, let's go ahead and dive into this episode with the one, the only Cassie Ho.

• 2:05Lewis Howes?

  All right. Welcome everyone to the School of Greatness. I'm super excited. Today we've got Cassie Ho on. How are you doing?

• 2:11Speaker 01

  I'm doing great. How are you?

• 2:12Lewis Howes?

  Very excited. We met recently at a launch party of yours for your book. Just gotta hold it up here for a second so everyone can see it if it's on video. And everyone make sure to check this out. I'll have it linked up on the site. I'm very excited to connect with you because I recently found out about you and I started researching and learning about you and I was like, I gotta interview this girl because I'm so impressed with what you've created.

• 2:34Speaker 01

  Wow. Well, I am honored to be on this, on the show right now.

• 2:36Lewis Howes?

  Yeah, I'm very excited. And I want to figure out first, have you always been passionate about fitness and working out? Or is it something you fell into?

• 2:45Speaker 01

  It started when I was 16. My parents, my dad actually was my tennis coach growing up and that's always really hard. You know, he was yelling at me if I didn't get the ball over the net in the corner in the right place. But you know, he did train me to become, you know, varsity tennis team captain for, for three years. So-

• 3:02Lewis Howes?

  As a sophomore, you made varsity?

• 3:03Speaker 01

  I made it as a freshman and I was captain as a sophomore. So I was good, but I had no heart for it because I just don't like competition against other people and that kind of stuff. And so when I was 16, I was training for a pageant and I wanted to find a way to really tone up my body and everything. And I saw these Mari Windsor DVDs being sold in an infomercial and I asked my parents to buy-

• 3:23Lewis Howes?

  That's Pilates, right?

• 3:24Speaker 01

  Pilates, that's right. And I, I fell in love with the fact that I could do it at home by myself, compete just against myself. And that's when I fell in love with fitness. So I ended up taking home the, the crown for a pageant. But I think it was, it was a lot of different things. I actually did a Michael Jackson impersonation. I taught myself how to moonwalk. Yeah, it was a crazy, yeah.

• 3:43Lewis Howes?

  Could you do it?

• 3:43Speaker 01

  Uh, I will.

• 3:44Lewis Howes?

  Okay, later we'll do it.

• 3:45Speaker 01

  After you teach me some yoga stuff. And so after that moment, I felt so, felt so much confidence in my body and, and in fitness that four years later, as a sophomore in college, I started teaching the format after I got certified. And from that point on, I mean, I've taught at every single gym and now there's Blogilites and Pilates is a real format at 24 Fitness. So that's just crazy.

• 4:07Lewis Howes?

  Okay. Yeah. Wait, it's a real format? It's like classes at 24?

• 4:10Speaker 01

  Yes, yes. We, we actually just released a press release. Um, and it will be at all clubs in the United States alongside Zumba, Turbo Kickbox. Like it's a dream come true for a fitness instructor.

• 4:20Lewis Howes?

  Holy cow. So there's now instructors teaching.

• 4:22Speaker 01

  Oh yeah. We have master trainers teaching the, you know, the, the trainings to other trainers so that everyone can start teaching at the club.

• 4:29Lewis Howes?

  Now, is this what I experienced at your launch party? Essentially that little 30 minute class?

• 4:34Speaker 01

  Uh huh. So it's a, it's an updated version of Pilates. It's upbeat. It's fun. It's intense.

• 4:39Lewis Howes?

  It's like a party.

• 4:40Speaker 01

  It's like a party. And it's, and the, the great thing is it's a little bit faster and I love dance and it seems that you do too, right?

• 4:46Lewis Howes?

  Yeah, yeah, of course.

• 4:46Speaker 01

  And so I love doing things to the beat because you don't think about reps and stuff like that. So it's fun.

• 4:51Lewis Howes?

  It's more enjoyable.

• 4:51Speaker 01

  Yeah, it's a lot more enjoyable.

• 4:52Lewis Howes?

  Interesting. Now, would you say your parents were like this typical or stereotypical, I should say, like Asian parents who were like very like strong and forceful with you?

• 5:02Speaker 01

  My dad was in control of my academic life. My mom was in control of my love life. Uh, she said, you know, you can't have.

• 5:09Lewis Howes?

  How's that working for you, Sam?

• 5:12Speaker 01

  It was hard in the beginning. Let me tell you. She, she had this weird rule of you can't have a boyfriend until second year of college. It was just like that specific. Um, and, and when I had a boyfriend in high school, she found out and she like disowned me and it was just terrible and forced me to break up with him. It was just like really bad. My dad, on the other hand.

• 5:32Lewis Howes?

  She disowned you?

• 5:33Speaker 01

  Yes, yes. And.

• 5:34Lewis Howes?

  Well, like kick you out, kick you out of the home, type of disowning?

• 5:35Speaker 01

  She said, if you don't break up with him, I, you're, you're like done.

• 5:38Lewis Howes?

  No.

• 5:38Speaker 01

  Yes.

• 5:39Lewis Howes?

  Come on.

• 5:39Speaker 01

  That's Tiger Mom. Yeah.

• 5:40Lewis Howes?

  Oh my gosh.

• 5:41Speaker 01

  Okay, Tiger.

• 5:42Lewis Howes?

  And where, where was this growing up?

• 5:43Speaker 01

  Oh, this was up in Union City in the Bay area.

• 5:46Lewis Howes?

  Okay, cool. Wow.

• 5:47Speaker 01

  Um, and my dad, on the other hand, you know, he was like, you need to be taking these AP classes and getting this on your SAT and make sure you apply to these colleges. And he would like read over all my personal statements and make sure they were written. It was, it was crazy.

• 6:00Lewis Howes?

  Now, did they want you to be a doctor or a lawyer or what did they want you to be?

• 6:04Speaker 01

  Uh, the predestined path for me was to, yeah, I'm serious, was to be a doctor. For my sister, she was supposed to be a lawyer because if you aren't, um, a doctor, a lawyer, an accountant or engineer, you're basically meaningless in the Asian community. You're not Asian. You're not successful. You, you're not honoring the family name. And so I ended up majoring in, um, biology. In college, under a full ride scholarship. And that was to become a doctor and I just felt no passion in it. Of course, I knew how to get the good grades. And so my parents were like, well, why wouldn't you do it and everything? So the only way I knew how to get out of this was to sabotage myself and drop out of organic chemistry. The last class that I needed to take the MCAT and they were furious and we were yelling and screaming and they just didn't understand.

• 6:49Speaker 01

  And you know what? It was, it was my way of being rebellious and that step really was pivotal for me because it taught me that I'm not living this life for anyone else. I'm living it for me.

• 6:59Lewis Howes?

  Hmm. So you dropped out of the class or out of school?

• 7:01Speaker 01

  Out of that class. Well, for, for me, out of that class was a big deal. It was the last class I needed. Yeah, I had taken everything else.

• 7:07Lewis Howes?

  Wow, okay. So she graduated eventually?

• 7:10Speaker 01

  I did, yes. I actually graduated with an honors in biology. So I did well. I just had no passion for it.

• 7:15Lewis Howes?

  But you needed one more class to then go and become a doctor, essentially?

• 7:19Speaker 01

  To, to take the MCAT.

• 7:19Lewis Howes?

  To take the MCAT to be a doctor. So you didn't take that, essentially not allowing you to take the test?

• 7:23Speaker 01

  I wanted to sabotage myself, that's right.

• 7:25Lewis Howes?

  Wow, okay. So your parents, they disowned you then, or what?

• 7:29Speaker 01

  You know, there was lots of yelling and screaming and there was very dark moments in my life where I was like, I don't know how this is going to work out unless one of us dies. Like it got to that point. And it's crazy because I talked to a lot of my Asian friends whose siblings have actually attempted to commit suicide and crazy stuff because of the pressure. And I think it's a very real, real thing. Luckily, I had a close friend at the time who helped me through everything. And so it was fine. And I'm glad that I always had that belief inside myself that I knew if I just would go towards what my passion was, everything would be fine. But I think a lot of people may wean on that and they may not be sure if, if that's going to work out for them. But I'm so glad that I took a risk on myself because who else are you going to take a risk for? You know what I mean?

• 8:11Lewis Howes?

  That's it, that's it. Okay, so, so you started, you became certified?

• 8:16Speaker 01

  Mm-hmm.

• 8:16Lewis Howes?

  How old were you?

• 8:17Speaker 01

  Uh, let's see, I was second year in college. So what, what is that?

• 8:21Lewis Howes?

  Sophomore. Asian, that might be 14.

• 8:23Speaker 01

  I know. I wasn't one of those cut ties kids.

• 8:27Lewis Howes?

  Okay, so you're 19 essentially.

• 8:28Speaker 01

  Yeah, yeah, something like that, yeah.

• 8:30Lewis Howes?

  Like the rest of us.

• 8:30Speaker 01

  Like the rest of us, that's right.

• 8:32Lewis Howes?

  Okay, you got certified. And then when did you start, you know, doing classes and start teaching this and, you know, people and getting good feedback? Like, oh, I like your stuff.

• 8:41Speaker 01

  Yeah, so I started teaching at this tiny gym down the street in Whittier, and I had like two people in my class. And then I started teaching at-

• 8:49Lewis Howes?

  Near LA, right?

• 8:50Speaker 01

  In LA, exactly, right. And then I started teaching at 24 Hour Fitness and Ballets and all these other places.

• 8:54Lewis Howes?

  In college.

• 8:55Speaker 01

  In college, yes, this is my side job. I had a lot of side jobs while I was in college. I was always making money, right? It's always fun. And then I started doing my Pilates to pop music, because I love music and I love really upbeat music, it makes me happy. Then, when I graduated in 2009, I was leaving all my students in LA behind. And it's a sad thing, because you see each other every, you know, Tuesday at 7:30 or whatever. These are your friends. And so I decided to film a 10-minute video just for them, Total Body, I put on YouTube. Now, in 2009, YouTube was, for me anyway, just a video sharing platform. That's all it was. There was no channels, people making money, being famous, none of that. And then I left for Boston for my first job in fashion buying. And then that video started getting shares, started getting views and comments. And people started asking, oh,

• 9:40Speaker 01

  Cassie, this is great, can I have a butt video, an ab video? And I was like, who are these people? I have no idea. And then a few months later, I would post like another one, you know, just to satisfy them. But then I, I didn't know what that was. But it was from that genuine intention of just wanting to teach and to share. And that I still have that same intention today. And I still, I still do group fitness instruction. And that genuineness really shows there. And I think that's why the channel has truly grown.

• 10:05Lewis Howes?

  It's incredible. Now, what would, I heard your dream as a, as a child was to be in fashion, right?

• 10:09Speaker 01

  Mm-hmm.

• 10:09Lewis Howes?

  Fashion designer?

• 10:10Speaker 01

  Yeah.

• 10:11Lewis Howes?

  And, and did I also read that you had a baking shop?

• 10:15Speaker 01

  Yes, I did, actually.

• 10:18Lewis Howes?

  What was that like?

• 10:18Speaker 01

  Um, okay, so when I was in middle school, well, actually, one thing you need to know about me is that I can't eat chocolate. Not that I don't want to.

• 10:28Lewis Howes?

  You physically can't.

• 10:28Speaker 01

  I, I, I really actually want to eat chocolate, I just can't. I have, I'm what you call a supertaster. So for me, arugula, chocolate, coffee, all that kind of stuff tastes extremely bitter to me. So I can't eat it.

• 10:40Lewis Howes?

  What about milk chocolate?

• 10:41Speaker 01

  Uh, can't.

• 10:41Lewis Howes?

  White chocolate?

• 10:42Speaker 01

  White chocolate's not chocolate.

• 10:43Lewis Howes?

  I love white chocolate. Oh, my gosh.

• 10:44Speaker 01

  That is a trick question.

• 10:47Speaker 01

  So what I would do, my sister and I would go trick or treating and we'd take all the candies together and then I would create chocolate creations out of them. Then I would bring them to my friends at school and they liked it. So I was like, well, if you like it, then you're probably gonna buy it. So then I started packaging them, charging them 25 cents for three little balls. And then they went crazy for it. So then I started making value packs and adding cookies and rocky road bars and stuff. And I had my first business partner in middle school. In high school, all the other middle schools had heard about it, apparently.

• 11:19Lewis Howes?

  Really?

• 11:20Speaker 01

  And so everyone was like, oh, you're you're Cassie the cookie girl, right? And I was like, yep, that's me. And then so I carried this huge bag with me to school every single day. And then some kids were so addicted, I mean, obviously with sugar, that they were like, Cassie, please let me sell for you. So I had five student employees under me selling. So we like had this massive thing going across campus.

• 11:40Lewis Howes?

  Wow, you're like a drug dealer.

• 11:42Speaker 01

  Exactly.

• 11:43Lewis Howes?

  Cookie drug dealer.

• 11:44Speaker 01

  Imagine being in Spanish class and people like underneath table like going like this. If that's how it was, passing through like 15 hands, getting to the next person.

• 11:50Lewis Howes?

  Were they that good?

• 11:51Speaker 01

  Oh, yeah. Buttercream cookies, sandwiches in M and M flavor, chocolate chip, anything, sugar, snickerdoodle.

• 11:58Lewis Howes?

  Do you still make them?

• 11:59Speaker 01

  I don't.

• 12:00Lewis Howes?

  I need some of those right now.

• 12:01Speaker 01

  You know, we should do that. We should totally do that. So the crazy thing is that it got so big that the school had to shut me down. I got in trouble.

• 12:09Lewis Howes?

  No way.

• 12:10Speaker 01

  Oh, yeah, for sure. But that story got me the full ride scholarship to college. So it ended up paying off. So, yeah.

• 12:15Lewis Howes?

  Full ride scholarship.

• 12:16Speaker 01

  Full ride scholarship. Yeah.

• 12:18Lewis Howes?

  Living the dream. Now, your parents were happy with that, then?

• 12:20Speaker 01

  They were happy with that, but they can always find something wrong with everything.

• 12:23Lewis Howes?

  Of course, right? They're always judging you.

• 12:25Speaker 01

  Always judging.

• 12:26Lewis Howes?

  Picking at everything.

• 12:27Speaker 01

  Everything. It's never good enough.

• 12:29Lewis Howes?

  Which is the next thing I want to ask you about is body image. And you just came out with this awesome video. I think it's called The Perfect Body, right?

• 12:35Speaker 01

  The Perfect Body, yeah.

• 12:36Lewis Howes?

  And I was gonna talk to you about this anyways. And then you put this video out and it's perfect timing because I wanted to ask you, you know, you've got over 2.1 million subscribers on YouTube and however many everywhere else, millions everywhere else, which is insane, first off, and congrats.

• 12:50Speaker 01

  Thank you.

• 12:50Lewis Howes?

  And, you know, I have an audience, not that size, but I get criticized constantly for different things, right? And the bigger you are, the more criticism you get.

• 13:00Speaker 01

  Exactly.

• 13:01Lewis Howes?

  And I'm sure over the years, you've had more and more and more. But you've also get a lot of love. Now, why do you think so many people criticize first, anyone who has a platform? Why do you think they're criticized a lot?

• 13:14Speaker 01

  I think it's an easy target. I think that the more you put out there, obviously, the more people have to judge and say something about it. But the crazy thing is that usually the people who say the nasty stuff, and I'm okay with criticism that is constructive. That's okay. Because every time I get a mean comment, I do take a step back. I look at it and say, hey, did I do something wrong that's causing, you know, this, this, this feeling? But every time it's the crazy nasty stuff, you click on them, it's like zero followers, no profile pic. Like, it's just like, you would never go up to my face and say that in real life. So for me, I try to, you know, invalidate that because you don't want to let that negativity take over space in your brain and your heart.

• 13:53Lewis Howes?

  Yeah. Now, you're, you're, you did this, why did you do this video about the perfect body?

• 13:59Speaker 01

  Yeah. So I am in an industry where, you know, physical looks is almost everything that makes you who you are, which is really sad.

• 14:07Lewis Howes?

  It's what sells.

• 14:08Speaker 01

  It is what sells. But to make it a really long lasting business and a personality, you have to have something inside, too. And I think for me, the funness of Blogilates and Pilates, the format, the colorful, the motivation, everything about the brand is, is great. And the people love it. People have lost hundreds of pounds through doing the workouts and the meal plans and stuff. But, you know, I may not look like the typical trainer. I don't have six pack abs. I don't have a huge booty and like a tiny little waist. And some people just keep picking at that. Now, I bet you those people are not the ones who do my workouts. I think they just follow for fun or whatever, and then don't listen to anything. And so it's in the past few months, it's actually gotten worse. So it

• 14:51Speaker 01

  got to me. And I'm a human being. Like, I can only have a thick skin for so much, but it really started getting to me. And so I, throughout one of my hardest weeks, I actually had this creative epiphany. And it's, it's interesting because all, you know, energy, negative or not, it's energy. And if you can learn how to turn that into something great, that's what happened that week. And so I had this idea for, you know, this video where I would be live photoshopping myself. And the only time this technique has been done that I know of is in Captain America, where and that's like multi millions of dollars creating this effect. And I only knew one person who could possibly help me this video. My friend and director, James Chen, he's done a ton of creative stuff. So I called him up within the next five minutes after having this idea in my head.

• 15:36Speaker 01

  And I said, James, I really want to do this video with you. I explained to him and he started getting chills down his spine. And I started getting chills down my spine. I was like, we need to do this, not just for me, it's for everyone. Cause we all need to know that we are worth more than our body. Our body is just a vessel to bring us, you know, to let us do things, but it's not who we are and what we're worth. And so over the past month, I mean, we have been working so hard on the visual effects and everything. I mean, hundreds and hundreds of hours on this two minute video. And last night when we released it, it's been less than 24 hours. There's already over 300,000 views and tons of comments. And it's been incredible because I wasn't sure if this video was going to hit. But it looks like the fans, the fans.

• 16:14Lewis Howes?

  It's crazy. It's really, it's, you made it look so simple too. You made it look like a movie, you know, it's like, it's like, how did you guys do this? It's really cool. It reminds me of, um, man, what's the movie with Tom Cruise?

• 16:26Speaker 01

  Which one?

• 16:27Lewis Howes?

  Minority Report, you know, where he's like picking up things and like moving around with his hands. It's kind of like you're doing that. It's pretty cool. Sort of reminded me of. Now, how have you been handling this emotionally over the last, you know, six years? I guess seven years since you've been doing this. How, how does it, how do you keep coming up with great content? Even though you know, like, okay, how many people are going to attack me this, this week?

• 16:49Speaker 01

  Honestly, like the attackers are probably like 0.1% honestly, but you know, like one bad apple makes the whole thing. You just taste everything.

• 16:56Lewis Howes?

  You read 10,000 positive comments, but you look at the one.

• 16:58Speaker 01

  It sticks with you. It's, it's almost, it's survival mode, right? Like, like caveman days, if there's this one bad thing, like a poisonous berry, you remember to not eat that poisonous berry. So I think that's why our brains are wired that way. Um, anyway. You know, the point is not to focus on the negativity. You focus on the positivity. You focus on how you've helped people, changed people and that positive feedback. And you keep doing more of what makes you feel good and what makes other people feel good.

• 17:21Lewis Howes?

  Yeah.

• 17:21Speaker 01

  And like I said, when I started the channel, it was all about that genuine want to serve my fans and to keep teaching. And as long as I'm on that road and people are changing their lives and becoming better versions of themselves every day, then I'm doing the right thing.

• 17:34Lewis Howes?

  Yeah.

• 17:34Speaker 01

  And the haters, whatever, it doesn't matter.

• 17:36Lewis Howes?

  It doesn't bother you really that much.

• 17:37Speaker 01

  I mean, it bothers me because I read it, but, but it doesn't bother me enough to change my business, to change my game plan or anything.

• 17:44Lewis Howes?

  Sure.

• 17:44Speaker 01

  Yeah.

• 17:44Lewis Howes?

  What advice would you give to, you know, women who constantly are judging themselves or feeling judged? Even when they look, you know, perfect to a lot of people and they have six pack abs and they still have these insecurities. What would you say to them about their mindset or what they should be focusing on in their, in their daily life? With, with regards to their body image?

• 18:05Speaker 01

  Right. I think a lot of people have body image disorder because not only because of media around us, magazine covers and whatever. Um, but also, you know, these comments that people leave like, oh, your butt's so flat or you're, you're so fat or whatever. It, we're all creating this mentality. So I think we need to be able to look in the mirror and love what we see. As long as we're working towards a better, better version of us every single day. And I think that takes work on the inside.

• 18:29Lewis Howes?

  Yeah.

• 18:30Speaker 01

  Not everyone can look at themselves and feel like they love what they see because even when I look in the mirror, I see flaws. I think we all see flaws with ourselves, but as long as we're working towards something better, then we should learn how to love ourselves every step of the way.

• 18:41Lewis Howes?

  Do you have some like exercises or examples of, of what people can do when they have a negative thought about themselves? When they're looking in the mirror and they say, oh, I've got like love handles or this is, uh, that's bad or this is wrong. What's something that, you know, do you have a mantra that people can follow that you do? Or is there, is it just, you know, think positive from it?

• 19:00Speaker 01

  You know, what, what I've always done when I've had a bad day is I step back and remind myself all the great things that I've done before. That make me me, like what, what are my other talents? What am I really good at? Because you're not defined by the size of your hips or the distance between your thighs and you have to. Keep reminding yourself that, or else you're gonna go down a really deep hole.

• 19:19Lewis Howes?

  Yeah.

• 19:20Speaker 01

  Because our physical being will diminish as we get older.

• 19:24Lewis Howes?

  Right, right, right.

• 19:24Speaker 01

  So we can't keep holding on to that. We have to be so much more.

• 19:27Lewis Howes?

  Right. Now, is it cool that your childhood dream was to be in fashion, right? Fashion designer?

• 19:33Speaker 01

  Yeah.

• 19:33Lewis Howes?

  And now you have a fitness fashion line, isn't that right?

• 19:35Speaker 01

  That is, that is so cool.

• 19:37Lewis Howes?

  So do you feel like you're fulfilling this childhood dream and?

• 19:39Speaker 01

  I do, and it's, it's truly amazing because my dad, when I told him I wanted to be a fashion designer, um, I think I probably was in middle school or something.

• 19:47Lewis Howes?

  Yeah.

• 19:48Speaker 01

  And I had binders and binders full of evening gown designs and sketches and stuff. He told me literally to my face, you will not succeed, you'll make no money, and you will have no friends. That's actually in my book. I wrote that.

• 19:59Lewis Howes?

  Wow.

• 19:59Speaker 01

  And, and I will never let him go for it, and I want everyone to know, because that could have broke me right there.

• 20:05Lewis Howes?

  Sure.

• 20:05Speaker 01

  And I did cry, and it did break me, but it didn't break me for the rest of my life. Um, but I remember it because I know how I can take that and turn it into something much better. So I proved to my parents and, and to myself that you can follow your passion and do something you're happy with. Cause for them, I mean, I understand they really wanted me to be financially stable and all that kind of stuff. And, um, I'm, I'm first generation Asian American. So they're coming from, you know, Vietnam and, you know, that deal with the war and all that kind of stuff. So I understand, but I don't understand imposing your dreams up upon mine and not letting me at least try.

• 20:41Lewis Howes?

  Sure.

• 20:41Speaker 01

  Because this, this vibrance inside of me, this like desire to just make it, I don't think they ever understood how hard and how far we go to actually make it happen.

• 20:50Lewis Howes?

  Right, right. Now, so would you say you've achieved your childhood dream then?

• 20:56Speaker 01

  I would say yes, and I, but I think I'm also working on it every day to make it even bigger.

• 21:00Lewis Howes?

  And what, what would you say is your adulthood dream?

• 21:02Speaker 01

  My adulthood dream?

• 21:03Lewis Howes?

  Yeah.

• 21:04Speaker 01

  I would love to see the clothing line, um, in stores. I think, and we're working on that. And my, my other dream is to make sure that Pop Pilates is a huge group fitness format across the world. And we have a great start this year. We're trying to certify, um, 2,000 trainers.

• 21:23Lewis Howes?

  Wow.

• 21:23Speaker 01

  Uh, uh, by 2015, 4,000 by spring 2016. And that will really bring us to the next level. I mean, everyone would do Pop Pilates at 24 Fitness. It'd be so cool.

• 21:33Lewis Howes?

  Oh my goodness. Now, how are you coming, how are you finding these trainers? Or how did you create this training for them?

• 21:38Speaker 01

  I'm working with N A F C as my certifying body. And so together, we've created the manual and everything to make that happen. But my current core team of master trainers are beyond incredible. And you know, it's interesting. It's not that they weren't fans of Blagellies or to begin with, some of them, maybe like a few. But a lot of them were already really seasoned group fitness instructors. They've been teaching Zumba and, uh, and Pio and all these things for years. So to impress them, you know, that takes something as well. And I wasn't sure. And you're never sure what people think. And so this group of core, like 15 people have come together. And let me tell you, at the summit, it was magic. And I can only use that word because there was something swirling in the air that wasn't just learning the format, learning the choreography and that kind of stuff.

• 22:23Speaker 01

  It was just this passion to bring this format to people to help them change their lives and have a really fun time doing it. It was really cool.

• 22:29Lewis Howes?

  Now, I'm curious because it seems like there's different fitness formats that come and go all the time. You know, every three to five, six years, maybe you see them on infomercials for a while. What was the boxing one, the Taibo? Is that around anymore? I have no idea.

• 22:44Speaker 01

  Well, Billy Blanks is awesome. Yeah.

• 22:45Lewis Howes?

  But is the Taibo classes around?

• 22:47Speaker 01

  Uh, you know, I think he has his own gym down in O C.

• 22:49Lewis Howes?

  Really? That's cool.

• 22:50Speaker 01

  Yeah, every time. Cause I'm friends with him. Every time we walk around the fitness conventions, he's like such a big celebrity. The, the, the older people know, it was like, oh my God, Billy Blanks. And then the younger people are like, oh my God, Cassie Ho.

• 23:02Speaker 01

  There's definitely a disconnect that is there. Yeah.

• 23:04Lewis Howes?

  Now, do you have a game plan for like, okay, at some point, this may go out of style, or this may not be as popular, you know, like Taibo was for however long, a decade or something. But now it's like, is it irrelevant? I don't even know. Cause you don't see the infomercials. He's not talking about it.

• 23:18Speaker 01

  Right.

• 23:19Lewis Howes?

  So do you have a game plan for like, what's after the next decade? Are you thinking that far ahead? Or is it more like, let me focus on this and blow it up? Cause we've got this audience and this following.

• 23:28Speaker 01

  Right. I, I've done.

• 23:29Lewis Howes?

  How are you thinking?

• 23:30Speaker 01

  That's such an interesting question. And I appreciate you asking that. Um, right when we found out that 24 wanted to take on our format. Of course, we're super excited. How are we going to blow this out?

• 23:39Lewis Howes?

  Yeah.

• 23:39Speaker 01

  But about a couple of months later, I thought, okay, what's going to happen when this goes away? And the truth is, it's going to go away at some point. It gets old. People want new stuff. So I think you need to, I need to pay extreme attention to what's happening, you know, where are people, what are they feeling? And we need to innovate with that. And we don't, you know, just because it's something worked 10 years ago, doesn't mean it's going to work now. And you have to be able to let go and go with the flow. But at the same time, not be a slave to what the market wants, but also be a leader at the same time and serve them.

• 24:10Lewis Howes?

  Right. I like that. Um, when did you start realizing that you could turn this into a business? This whole fitness, you know, everything that you've been doing with the YouTube stuff. When did you, when did you start seeing like, oh, I'm actually making money more than just like teaching a class at a gym? But this is like a real business.

• 24:28Speaker 01

  So right after I graduated from school in 2009, I had a job for about eight months. And during that time, I was also designing yoga bags because I've always been designing stuff like that. Oh gorgeous, it was the name. And halfway through my job, I was flipping through shape magazine and I saw a picture of my bag. And I was like, oh my God, like what? And so I started crying. I remember I was at Target and I just like fell to the floor and just started crying. Um, and they took it as a sign to leave my job because I, it was so toxic. The job itself was whatever, but the people were just horrendous. And so I, I quit, I bought a ticket to China on Friday and I left on Sunday because I knew that if I'm not going to give myself the 100% chance to succeed,

• 25:08Speaker 01

  I'm not going to succeed. So it is time, it is now. And so during that three months that we were developing the bag, I had more time to YouTube and blog. And it was that moment in my life.

• 25:18Lewis Howes?

  You went to China to go to work with a manufacturer?

• 25:20Speaker 01

  Exactly. Yeah. We thought, yeah, uh, to find a manufacturer at the Canton Fair. And then when I came back, more time to YouTube blog, probably blogging every single day, YouTube being every week. Uh, I mean, I had nothing else to do. I had a job. Uh, I was teaching Pilates 12 times a week. And that perfect disastrous storm of not having a job and teaching all the time, made me a better instructor and a better blogger and YouTuber. And that's when my subscribers started to grow.

• 25:46Lewis Howes?

  What yours is?

• 25:47Speaker 01

  Uh, that must've been like early 2011 or something like that. Um, and then my channel got partnered. So then I could make money off the AdSense and then started getting campaign deals and then everything just kind of came. And I got, you know, manager, agent, all that kind of stuff. Yeah.

• 26:03Lewis Howes?

  When did, when was like the tipping point? Was it like the million mark or is it the 100,000 mark? When do you feel like was the tipping point where it really?

• 26:11Speaker 01

  Ah, yeah, I, if I have to think back to it, I remember a really, really big YouTuber by the name of Bub's Beauty. She was actually using my videos to slim down for her wedding.

• 26:21Lewis Howes?

  Wow.

• 26:22Speaker 01

  And she had a huge, I think she had a couple million or whatever. And I had maybe under a hundred thousand at that point. And it really blew up my subscribers. And then other people started, you know, I mean, people had always been using the videos, but it was from these, these big influencers showing people that the videos do work that helped me grow. But I think it was also my consistency, creating good content that kept the growth going as well.

• 26:46Lewis Howes?

  So if someone wants to build an audience now on YouTube, what would you recommend? What advice would you give them to, you know, the keys to YouTube success?

• 26:53Speaker 01

  Yeah, first off, they need to just post a video. There's so many people I talk to, even, you know, fitness celebrities or people who already have a name, who are just so scared to put up a video.

• 27:03Lewis Howes?

  Why is everyone so scared?

• 27:04Speaker 01

  I don't know.

• 27:05Lewis Howes?

  I say the same thing.

• 27:06Speaker 01

  I know, I know. I think it's because they want it to be so perfect and so high quality. But you know what? On YouTube, if you are too high quality, you create a glass wall between you and the audience. There's no more relatability.

• 27:18Lewis Howes?

  Too perfect.

• 27:18Speaker 01

  Too perfect. And with YouTube, that's not how it works. For a TV, yes, do it perfect. That, you know, that's the caliber. But for YouTube, you don't have to worry about that. What people want to see is your personality and that you can connect with your audience, however you choose to convey that.

• 27:31Lewis Howes?

  Okay. So do your first video, what would you say the next steps to building an audience?

• 27:36Speaker 01

  Well, obviously, you need the whole social media thing around. You need your Instagram, your Snapchat, your everything. What's the new one I have now? Periscope? Are you on Periscope?

• 27:44Lewis Howes?

  I'm not on Periscope. New cat on Periscope. I'm like, waiting, I'm holding off to see if it's like, gonna work.

• 27:50Speaker 01

  Yeah, me too. I'm trying it out.

• 27:51Lewis Howes?

  So many things.

• 27:52Speaker 01

  So many things, right. But you need to have all of them. And then I think you just need to serve your audience, like genuinely want to help them. Don't try to sell right off the bat. Like, you can do that later if you want to. But people want to follow people for great content. I think you need focus. Content is king. Focus on that, connect, and then see what happens.

• 28:09Lewis Howes?

  Now, how consistent are you with YouTube?

• 28:12Speaker 01

  Oh, we're very consistent.

• 28:14Lewis Howes?

  What's the posting schedule? Once a week?

• 28:16Speaker 01

  Yep. Motivational Monday, we have new workout videos. And usually on Thursdays, we have cooking videos or just something, something different. So this video that we just posted was a body image video. Thursdays allow me to be a little bit more creative.

• 28:27Lewis Howes?

  Okay.

• 28:27Speaker 01

  But around two videos a week, we block shoot about two to three videos at a time. Back in the old days, I would shoot everything by myself. I would shoot everything by myself and like, uh, do it like 12 a.m. the night before, post it like the next day and edit like, oh my God, that was terrible. Then I learned this thing called block shooting and it doesn't have to be real time. And then we started doing that and the videos have progressed a lot.

• 28:52Lewis Howes?

  That's amazing. That's cool. Okay. And two times a week, you've been doing two times a week for how many years now?

• 28:59Speaker 01

  We've been doing two times a week for a couple of years now, at least. I'm probably getting it wrong, but a long time.

• 29:04Lewis Howes?

  Would you say it's more valuable to be consistent every week or, or once a month or whatever? Maybe your consistent schedule or the quality? Well, if you could have one or the other.

• 29:13Speaker 01

  Ah, that's interesting. I think it's a fine balance. Obviously both. Um, cause I've seen it work actually both ways. I've seen people post content that, you know, I think as long as you're posting content that your fans want to see, I think the quality is, is subjective, you know? Um, and I've also seen beauty gurus who only post one time a month and then their fans go crazy for it because they crave it so much. So it depends how you want to play with your audience, I suppose.

• 29:40Lewis Howes?

  What's the best, um, industry or space to be in if you're launching a new channel right now with all the competition out there? Where could you find the most opportunity for someone listening?

• 29:52Speaker 01

  That is a very interesting question because I know the fitness space. Um, I-

• 29:56Lewis Howes?

  Is it too saturated now if someone jumps in?

• 29:58Speaker 01

  I think everything's always going to be too saturated and I think if you're good, you're going to end up on top. So I think you need to not worry about saturation. Go where your heart belongs, where your passion is and where your smarts are and figure it out and how to be on top.

• 30:10Lewis Howes?

  Sure. What are you most proud of with everything you've done so far?

• 30:14Speaker 01

  Hmm. Let me see. I'm, I'm most proud of how my fans have turned around and changed their lives. When I first started Blogilates, I wasn't trying to help people lose weight or anything. I was a group fitness instructor, just teaching group fitness, having fun. Cause it's, you know, you go into the gym, you make sure people have a good time for that hour. And all of a sudden people will start asking me, well, how do I lose love handles? How do this and that? And then, you know, I helped people, you know, battle eating disorders and, and change their lives so that they actually feel confidently beautiful and all that kind of stuff. And I never really thought of fitness as that, but every time I see my fans at meetups, we just had our book tour, you know, they say that in all that, yeah, they say that sometimes they just watch my videos just to feel better about themselves. Like I never thought that that would be a thing. And so I'm so proud

• 30:59Speaker 01

  of my fans for doing that and taking, you know, initiative in themselves to really change their lives. Cause that's big and that's really hard for a lot of girls.

• 31:06Lewis Howes?

  Yeah. Now, how does your parents think about you now? Are they supportive?

• 31:10Speaker 01

  Um, they're a little bit too supportive.

• 31:12Lewis Howes?

  Really?

• 31:12Speaker 01

  They brag about me to all their family and it's really embarrassing.

• 31:17Speaker 01

  Yeah, no, but they're, they're great. It's just like, I'm just like, did I really have to do all that to prove to you that I could be happy and successful at the same time?

• 31:25Lewis Howes?

  Do you think they're more proud of you for what you're doing now than if you were a doctor?

• 31:30Speaker 01

  I think so. I think so. Um, but I had to teach them that this, this could be a way to be happy and successful as well. But I, I think, I think, I think the parents, all parents essentially want their child to be a doctor at some point.

• 31:42Lewis Howes?

  Sure, sure.

• 31:43Speaker 01

  It's not me.

• 31:43Lewis Howes?

  Right, right, right. Now, tell me a little bit more about the business side of things. What, what is your, are you a business minded person? Or is that more with your team? They're focusing on like what products and services to offer and books and, um, or what's really driving the business for you? And what's the biggest, the biggest ideas moving forward? Is it the certifications? Is it the products? What, what is it?

• 32:03Speaker 01

  Yeah. So, um, I'm the CEO of the company and, uh, we, we are very business driven. We're also very fan driven as well. And, uh, and the creative, creativity starts right here with me. I, I in fact, I still do. Yeah, come up with the ideas and I even do like some of the graphic work and like all of the artistic stuff. And I, I oversee all the creative direction too. Cause for me aesthetics, so important. I mean, even the book that you're looking at, like we had to go over the cover several times. And I was like, wow, you know, I'm working with these publishers. Like, don't you guys get it? You must be so much better than me. And I'm not saying I'm really good, but I know what I want.

• 32:39Lewis Howes?

  You know what your audience likes too.

• 32:40Speaker 01

  Yeah, exactly. And I, I know how to work Adobe Photoshop and Illustrator to a point. I'm definitely, I'm not great. Um, but I'm trying to actually find a graphic designer right now.

• 32:52Lewis Howes?

  Anyone's listening.

• 32:52Speaker 01

  If anyone's listening, that'd be really helpful. Um, so as far as coming up with new ideas and everything, of course, I must attribute a lot of credit to my team as well. We're small. We have a team of three in LA and we work with a ton of contractors and we have a team of five up in the Bay area with the customer service and the warehouse shipping and stuff like that. Um, but we're actually moving into an office in a couple of weeks. So that will allow us to expand the team. Cause

• 33:17Lewis Howes?

  We're in West Hollywood?

• 33:18Speaker 01

  And, um, actually it's gonna be on Pico. It's like down in Mid Wiltshire area. So it's actually right next to our house. So I get to walk to work.

• 33:26Lewis Howes?

  That's sweet.

• 33:26Speaker 01

  Awesome. I know. I hate commuting. It's the worst thing.

• 33:30Speaker 01

  So yeah.

• 33:31Lewis Howes?

  Now is YouTube is still a big revenue generator for you, I'm assuming with how big your audience is. Now, do you think that YouTube and the partnerships you get from YouTube, the brand partnerships, the sponsors, things like that, is that bringing in a majority of the revenue for you? Or is it more the products you've created behind your brand?

• 33:48Speaker 01

  It's actually the products.

• 33:49Lewis Howes?

  Really?

• 33:50Speaker 01

  Uh huh.

• 33:50Lewis Howes?

  Wow.

• 33:50Speaker 01

  Big part. I would definitely say that the campaigns and the AdSense, probably only about 30%.

• 33:56Lewis Howes?

  Wow.

• 33:56Speaker 01

  Yeah.

• 33:57Lewis Howes?

  That's still pretty good for the size of your audience.

• 33:59Speaker 01

  It's pretty good.

• 34:00Lewis Howes?

  I know the number is for YouTubers.

• 34:03Speaker 01

  Yeah, so I think a lot of YouTubers need to start looking at how they can monetize their business in different ways. And you can't keep depending on views because that means you are a slave to how many videos you put up online. And you need to be able to create a whole empire around it.

• 34:17Lewis Howes?

  Of course.

• 34:17Speaker 01

  And so that's why some of our top selling products, not only just the clothes, but these detox bottles and our power rings and our yoga mats, it's a whole like.

• 34:25Lewis Howes?

  Detox bottle?

• 34:26Speaker 01

  Detox bottles.

• 34:27Lewis Howes?

  What is that?

• 34:27Speaker 01

  So it's like an infusion bottle. You can actually put fruit inside.

• 34:31Lewis Howes?

  She's like, so, she's like, sell, sell.

• 34:33Speaker 01

  And then there's a timer on the back, so you can actually see how much water you should finish at a certain time.

• 34:38Lewis Howes?

  Wait a minute, what?

• 34:38Speaker 01

  Yes, exactly.

• 34:40Lewis Howes?

  You're not supposed to have a certain amount of water? You can only have, or you can only have a certain amount of?

• 34:43Speaker 01

  Well, I mean, it's like a game. It's like, you know how, you know how bodybuilders like mark their like milk jug? It's like that.

• 34:48Lewis Howes?

  Oh, gotcha.

• 34:48Speaker 01

  In a, in a pretty little crystal bottle.

• 34:50Lewis Howes?

  Interesting, like a pink little bottle?

• 34:51Speaker 01

  Yeah, it's clear with like pink words on it, yes, because of purple and blue too.

• 34:58Lewis Howes?

  I like it, okay. Are there a lot of people that are doing what you're doing on YouTube as well? Are they creating their own, you know, products and services on the side? Or are people missing out on that and just focusing on the money from AdSense?

• 35:11Speaker 01

  A lot of people are missing out on it for sure. I think it's also because there's a lot of younger kids who go on YouTube and suddenly find all this fame and they don't know what to do with it, but there's only been.

• 35:21Lewis Howes?

  Or they just do T-shirts or something, right?

• 35:23Speaker 01

  They just do T-shirts, but it's not even, they don't even manufacture it. But I understand, manufacturing is not easy.

• 35:26Lewis Howes?

  It's not fun.

• 35:27Speaker 01

  And I've been doing it for several years now and we still run into. Issues with our manufacturer and our tech packs and inspectors being paid off so that they get them a good grade and it arrives in the US and it's like, what is that? You know, I understand it's hard, but I think if you are a true business person, you will figure out how to do all these things. And you know what? You don't even have to do it. At least understand it so that you can manage someone or a team to do it for you. But I think it's really important that you know how because recently I've been finding out a lot of things about, you know, whether or not we should outsource even our PR team or an event planning team. And I just keep finding the same result. It's never going to be done the way you want it unless it's in-house. And so we are, we're looking to

• 36:12Speaker 01

  hire a lot. So

• 36:13Lewis Howes?

  You're trying to grow.

• 36:14Speaker 01

  Yes, for sure. And we need to grow internally and slowly at the same time, just because every person that we add to the team is like a family member and we don't want someone coming in that doesn't have that passion and doesn't have the culture to really want to achieve the same vision. And at the end of the day, like, great if you have talent, but if you don't have the right heart, then you don't want you here. Yeah.

• 36:32Lewis Howes?

  Yeah, okay. What are you most grateful for in your life recently?

• 36:36Speaker 01

  Um, I am most grateful for my family, my boyfriend. He's been with me for a really long time, from the beginning.

• 36:47Lewis Howes?

  How long?

• 36:48Speaker 01

  Uh, yeah, like several years.

• 36:49Lewis Howes?

  Several what?

• 36:50Speaker 01

  Several years since college.

• 36:52Lewis Howes?

  College? What? How long is, how long? What year you just started dating?

• 36:56Speaker 01

  I don't, Sam, what year did we start?

• 36:58Lewis Howes?

  He's getting red. Six years?

• 37:00Speaker 01

  No, 2008. 2008.

• 37:03Lewis Howes?

  Wow. So seven years?

• 37:04Speaker 01

  Yeah, he was actually my finance tutor. Yeah.

• 37:07Lewis Howes?

  Is that legal?

• 37:08Speaker 01

  No, tutor, tutor, not teacher.

• 37:13Lewis Howes?

  Okay, cool.

• 37:14Speaker 01

  And I got a B minus on my finance test and I was like so upset.

• 37:18Lewis Howes?

  You kept dating him?

• 37:19Speaker 01

  And then I, no, and then, no, no, no. And then I went to the tutor and I was like, help me, I got a B minus. And then

• 37:25Lewis Howes?

  To him?

• 37:26Speaker 01

  Yeah. So then I met him and we started talking and then here we are. And he still does all the analytical stuff and you know, we call him analytic Sam. So it's really funny.

• 37:36Lewis Howes?

  Nice. I like it.

• 37:39Speaker 01

  Oh, yeah, I mentioned, you know.

• 37:42Lewis Howes?

  Okay.

• 37:43Speaker 01

  I do not do any finance stuff right now. Just don't.

• 37:47Lewis Howes?

  I like it. What's something that people maybe don't know about you that you haven't shared because you share everything? What's something they don't know about you that they might be surprised about?

• 37:57Speaker 01

  You know, actually, what I just shared with you, I have not shared with a lot of people about my, my boyfriend. A lot of my fans don't know because I keep that very private. And so that's something they may not know that they will learn on this podcast.

• 38:09Lewis Howes?

  Okay, okay. Awesome. Now, I've been asking this to a lot of my guests lately, and I'm curious to get your answer on this. It's, it's 100 years from now. It's your last day. Okay. 100 years. Asians last forever.

• 38:22Speaker 01

  Oh, yeah, that's right.

• 38:24Lewis Howes?

  So it's your last day. All your YouTube videos have been deleted or erased. Everything you've ever created is gone for whatever reason, right? You're, you're on your, your bed. It's your last night. You've got a pen and a piece of paper, and you get to write down three truths to share with the world, your family, your friends, your audience, what you've learned about life, world, whatever you want to leave behind. What would you be the three truths that's coming up for you now?

• 38:53Speaker 01

  Yeah, yeah, yeah, yeah.

• 38:54Lewis Howes?

  Those three things that you want people to know about life?

• 38:57Speaker 01

  I love that question. That's really beautiful. Number one, live passionately. I think that is so important because if you don't live for yourself, you're not living. Number two, believe in yourself because that's your gold. And if you can't believe in yourself, you're never gonna, you're never gonna succeed, or you're never gonna know. And number three, give yourself the 100% chance to succeed because I really do believe if you don't give it your all, you're not gonna get there. And I think that was more of like the business side, but if I could add a four, if I could add a four, asterisk, it would be be around those who make you happy because I think that's one of the most important things. As

• 39:42Speaker 01

  the channel has grown, as a business has grown, we've, you know, We've been surrounded by some weird people and people that want to, you know, either take you down or steer you in the wrong direction on purpose. It's nasty and you cannot, you can't be around that because that's

• 39:55Lewis Howes?

  You're talking about fans?

• 39:56Speaker 01

  No, I'm talking about other people. I'm talking about like, you know, competitors or whatever you want to call them, whatever. Um, I distance myself away. I unfollow them. I just make sure you do not need to be renting space in my brain right now because you, you're not worth it. And so the more you can surround yourself with the people who love you, the people who believe in you, the more you all inspire each other to be better into battle that negativity.

• 40:19Lewis Howes?

  Okay, cool. Well, I've got one final question for you, but before I ask you that, I want to take a moment to acknowledge you, Cassie, for the consistency of you've had over the years in supporting so many people, typically young people who have issues with body image. And I think you're such a great example for them and I love that you're constantly putting yourself out there. I know how scary it can be, uh, specifically when everyone's judging you. So I wanted to again, acknowledge you for consistently putting out great information and inspiring content for people to live their best life and feel good about themselves and their body image. So.

• 40:56Speaker 01

  Thank you so much. That means a lot to me.

• 40:58Lewis Howes?

  Yeah, of course. So final question, uh, what's your definition of greatness?

• 41:02Speaker 01

  Ooh, my definition of greatness is, there's so many different facets, uh, I want to go about, but I think it is finding happiness in what you do every single day. I think that is true greatness. That is success. And I think it's a true blessing if you can really marry your career and your passion. And I'm, I'm honored that I can do that every day and, and help people out. So I think that is what true greatness is.

• 41:28Lewis Howes?

  I love it. Thank you. And where, where should people go find you and, and what do you want them to do?

• 41:33Speaker 01

  Um, I want them to go on youtube.com/blogaladis and check out the channel. There is videos for beginners, advanced people, whatever. Um, and it's really fun. And then also go to your local 24 hour fitness and try to take a class. See if they like it, you know?

• 41:47Lewis Howes?

  There you go. Cassie Ho, thank you so much for coming on. I appreciate it.

• 41:52Lewis Howes?

  And there you have it guys, thanks so much for joining me today. If you enjoyed this episode, make sure to head back to LewisHowes.com/178 and share this with your friends. Feel free to post it over on Twitter, Facebook, Google+ or anywhere online. And let me know where you're listening to this episode by tagging a photo of you listening to this over on Instagram. You can tag me @LewisHowes and Cassie as well. All of her links to her YouTube channel, to her book, to her programs, her products, her sites are all back at my page at LewisHowes.com/178 to check out all of her information. Make sure to follow her, subscribe to her incredible videos and learn a lot more about what she's doing in the near future. She's an incredible person and up to really big things, so make sure to pay attention

• 42:37Lewis Howes?

  to what she's doing in the future. So again, thanks guys so much for coming in today. Again, my name is Lewis Howes. Check out episode number 178 over on the show notes, LewisHowes.com/178. You know what time it is. It's time to go out there and do something great.