Unlock Your Business Magic, Build a Business with $0 & Create Raving Fans with the Beekman Boys! (Pt 2)

Today’s episode is packed with secrets and hard-earned wisdom, lessons and insights for everyone with a business, a business idea, or knows someone who does, and wants to take it to new heights! From two people who got fired from their New York City corporate jobs, started their tiny business on a farm with goats, and turned it into a global sensation and one of the most successful beauty companies on the planet BEEKMAN 1802! This brand new episode with the Beekman Boys, is for you, Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company you work at, their 12 G. O. A. T. Wisdom principals will give you the tools, the confidence, and the inspiration to build something meaningful and lasting and maybe even discover your greatest sense of purpose along the way! Are You Ready to believe in YOU?🙌 jamiekernlima.com👈 Sign up for my FREE Inspirational Newsletter and get ready for your self-worth to soar!🩷 Also, please make sure to take 2 seconds and click the “Follow” button right here on this page to follow me and the podcast, I’m so grateful and thank you SO much! ____ And whether you're joining me today for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kern Lima Show podcast family. And remember this episode is not just for you and me. Please share it with every single person that you know because it can change their life too. Chapters: 0:00 Welcome to The Jamie Kern Lima Show 14:05 Delegating Isn't Always Best 15:30 Desperation Breeds Ideation 17:55 The 1 Type of Employee That Rarely Works Out 18:55 "A Bad Workman Blames His Tools" 24:30 Understand Why Things Go Right, Not Just Why They Go Wrong It’s such an honor to share this podcast together with you. And please note: I am not a licensed therapist, and this podcast is NOT intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional. Click⁠⁠ Here⁠⁠ to Subscribe to the YouTube Channel Follow me here: ⁠⁠Instagram⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Website⁠⁠ — Sign up for my inspirational newsletter for YOU at:⁠⁠ jamiekernlima.com⁠⁠ — Looking for my books on Amazon? Here they are! ⁠⁠WORTHY⁠⁠ ⁠⁠Believe IT

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  We've sold 16 million bars of that soap. What are the odds of the universe that all of those pieces would come together?

• 0:07Jamie Kern Lima?

  That's a lot of sales, y'all.

• 0:09Speaker 00

  Go to companies that are big in that industry and sign up for their newsletter because almost always they will give away their trade secrets in their newsletters. Desperation is the best motivation. When your tank is empty, when you're at your darkest moment, that's when you're going to get the most creative. You have $0 now to spend to get yourself out of this hole. How are you going to do it?

• 0:31Jamie Kern Lima?

  A bad workman blames his tools.

• 0:35Speaker 00

  You can always find a way to blame someone else for your problems. And you always have to look at how you might be the problem.

• 0:43Speaker 02

  Because when things are going well, you have to spend as much time figuring out why they are doing well as you do when something goes poorly.

• 0:52Jamie Kern Lima?

  It's shocking how many people miss this.

• 0:54Speaker 00

  They do.

• 0:55Jamie Kern Lima?

  It's just going to help people feel less alone because social media makes it feel like you've got it all wrong and you suck.

• 1:01Speaker 00

  Yep. I have so many lines in blue highlighter of your book, Same.

• 1:07Jamie Kern Lima?

  And where you're like, same. You're like, I feel your pain. Today's episode is packed with secrets and hard-earned wisdom, lessons and insights for everyone with a business, a business idea, or knows someone who does and wants to take it to new heights. From two people who got fired from their New York City corporate jobs, started their tiny business on a farm with goats and turned it into a global sensation and one of the most successful beauty companies on the planet, Beekman 1802. This brand new episode with the Beekman Boys is for you, whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on the company that

• 1:52Jamie Kern Lima?

  you work at right now. Their 12 G-O-A-T Wisdom Principles, that's Goat Wisdom Principles, will give you the tools, the confidence and the inspiration to build something meaningful and lasting and maybe even discover your greatest sense of purpose along the way. And whether today you're listening for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kern Lima Show Podcast Family. Thank you so much for being here. And can you take two seconds and hit the subscribe or follow button on the app that you're listening or watching on? Thank you so much. It truly means the world to me. And you can also get inspiration from me for free right

• 2:34Jamie Kern Lima?

  in your inbox. Just join my newsletter community at JamieKernLima.com. Also, this incredible podcast episode today, it's not just for you and me. Please share it with every single person that you know who might need some inspiration today, or perhaps a boost in their self-belief. Because what you're about to hear can truly impact mine, yours, and their life, too.

• 2:57Speaker 03

  Welcome to the Jamie Kern Lima Show.

• 3:01Jamie Kern Lima?

  Oprah, how have you defied the odds?

• 3:04Speaker 04

  Her show is unlike any I've ever done. A revelation. When you listen, it feels like a hug, but your brain and your spirit and your heart is like, wow.

• 3:15Jamie Kern Lima?

  Melinda French Gates.

• 3:17Speaker 05

  When I look into Jamie's eyes, I feel like I am on some other cosmic level with her.

• 3:24Speaker 04

  I could see the light around her. She's infused with light.

• 3:27Jamie Kern Lima?

  Imagine overcoming self-doubt, learning to believe in yourself and trust yourself and know you are enough. Welcome to the Jamie Kern Lima Show.

• 3:39Speaker 04

  Jamie Kern Lima is her name. Everybody needs Jamie Kern Lima in their life.

• 3:43Jamie Kern Lima?

  Jamie Kern Lima.

• 3:48Jamie Kern Lima?

  Jamie, you're so inspiring.

• 3:50Speaker 05

  Jamie Kern Lima.

• 3:54Jamie Kern Lima?

  I want to ask you about your DNA of your brand and also clearly who you both are with kindness and opening up to community. I'm imagining in your town, like in so many towns, like in so many of my families, I have five families, like everything's so divided and people have different views and they vote different and love different and all the things. And, you know, right now with how technology is, with how social media is, with how much vitriol there is out there. How a lot of people are scared to put their business out there, to put their idea out there, because you almost can't, it's hard to do anything without getting criticism or division or vitriol. And so how do you guys navigate that?

• 4:35Jamie Kern Lima?

  I know you read every single customer email, customer service email, but also like in 2025, 2026, it's like, it's like everything that we do or don't do, it just comes with critics and scrutiny. And how do you navigate that all? What's your advice for that? Because a lot of people I feel like are doubting themselves out of their own destiny because they are scared to about how to handle that.

• 5:01Speaker 00

  Well, I would say particularly on social media, if you're looking at social media, if you are going to be on social media, which if you have a business, you must be on social media.

• 5:10Jamie Kern Lima?

  Yeah.

• 5:11Speaker 00

  You are going to occasionally get some negative comments and things like that. That's just the nature of it. What I try to do first is I look at the comment. I try to understand if there is anything to possibly learn from the comment because I often think, okay, if someone is making a comment, maybe there is a kernel of truth into what they're saying. So I always look to see, okay, is there something I need to learn from this comment? If there's not something I can learn from the comment, delete, delete, because you have the power to delete. It's your life. It's your social media. Just delete. You don't need to give them energy, right? Oh, you just had Mel on your show. What did she say? Let them have that belief. It doesn't have to, it doesn't have to do anything for you.

• 5:56Speaker 00

  Just delete it. And here's what I have found is that the minute that you delete it, it goes out of your mind. You do not dwell on it. It is gone. And you know, maybe that's the nature of the social media beast and that like there's always something new coming in, but you just delete it and it is gone.

• 6:14Jamie Kern Lima?

  And don't you find, and I just want everyone hearing this to listen, it just comes with the territory of anyone who's willing to do anything. It's like you're willing to do anything, put your ideas out there, your art, your book, your business, your feelings. It just comes with that. And it's not that something's wrong with you. It's just like, oh, occupational hazard. It's just like, it just comes with it.

• 6:34Speaker 00

  It is.

• 6:35Speaker 02

  It is. And I also think that is one of the benefits of age is that when we had our TV show 15 years ago, we would read those comments and it would hurt us a lot. And you know, now that is one of the great things about age is I can look at those comments now and say, to Brent's point, well, maybe they have a point. That was some bad thinking that I did. But most of the time it's like, you know, that might be important to that person, but it's not important to me, so I can let it go.

• 7:03Jamie Kern Lima?

  Hmm, that's good, yeah. If someone is brand new to Beekman 1802, what is the first product they should buy?

• 7:13Speaker 02

  For me, the soap. Like, the soap is what we started with and it's still my personal favorite product. And it's the one that has changed most people's skin. Like, that's the one that they use, men, women, everybody uses that. Then Brent did all the research and the science, so now he's like so deep into skincare.

• 7:33Speaker 00

  Well, I will say, the soap is important because the way you cleanse your skin is the foundation of healthy skin. So, soap is really important, facial cleanser is important. But, you know, now we've sold 60 million bars of that soap. And we have invested that money into the research to figure out why goat milk has been used for thousands of years to treat people, particularly if they had sensitive skin. And what we have learned are there are 31 key nutrients in goat milk that actually nourish the microbiome of the skin as prebiotics for the microbiome of the skin, and that makes your skin healthier and more resilient. And the latest technology that we've worked on is using the exosomes, which we extract

• 8:18Speaker 00

  from the goat milk to serve as delivery vehicles for the peptides we're putting into our formulas. And I think, you know, some of the best scientific discoveries that have ever happened in the history of the world happen by serendipity, right? So what are the odds that someone with a specialty and a passion for helping people age better? Would then somehow fall into a goat farm and then start researching goat milk. And then a decade later, people discovered the skin microbiome. And then three years later, people discovered the power of exosomes. And guess what? Those are all in goat milk. Like, what are the odds of the universe that all of those pieces would come together?

• 9:04Jamie Kern Lima?

  Well, thanks to Farmer John and all of the steps and your hard work and your back. It's like your backgrounds, it's like it's all, it's all come together. There's so many resourceful ways for everybody to have things come together, right? They can, let's say they're not a doctor, but they can bring advisors onto their advisory board who are maybe, or there's different ways to pull this all together. And what I love so much about your book is that for someone who has no interest in business, they just want to learn really good wisdom, life lessons, things that might bring them more joy or connection or community. It's so good. And then for somebody who maybe is really far along, they also have a business that's nine figures in sales a year. That was a lot of sales, y'all.

• 9:48Jamie Kern Lima?

  Congratulations on that. There's still, there's such great stuff in there that helps you feel less alone, but also take your business to the next level. And then for someone who's maybe just starting out, there's so many granular stories. There's so many things that on zero budget, how do you do? And how can you sort of like absorb through osmosis, the, the, the ways of thinking? And I love when you guys get granular, even on QVC and how, how you learn that the suds overflowing from the soap, that people just like connect with it. Because when I watch you guys do the suds and the soap, I'm like, I need that soap. And you want to just feel what's happening. And then, but then you also get really granular on.

• 10:32Jamie Kern Lima?

  Your personalities and and each of your nuances. And I love that kind of stuff because you talk about how there's a photo shoot and there's no suds of soap on the bar. Like that can make the ad not effective or just little details. And you're both, I mean, you're so involved in things. This is going to be a funny moment. So tell me something. So we get, we, we get the two books in the mail.

• 10:56Speaker 00

  Yeah.

• 10:57Jamie Kern Lima?

  And, and you want to know the first thing I thought?

• 11:00Speaker 00

  Right.

• 11:00Jamie Kern Lima?

  Is I thought Brent is going to be really, Brent is going to notice that the corner.

• 11:06Speaker 00

  Is bent.

• 11:06Jamie Kern Lima?

  One quarter's bent.

• 11:08Speaker 00

  I've been cringing here the whole time.

• 11:09Jamie Kern Lima?

  I knew it. I knew it. And it's so funny. I told Sarah on my team, I go, watch, I go, I know them well enough now. They're different skill sets. Reading the book, you can tell what different skill sets turned into what? And what different personality types and how those help the business. And you subscribe, is it 20?

• 11:28Speaker 00

  Newsletters.

• 11:28Jamie Kern Lima?

  20 newsletters, email newsletters. I just, you know, I'm obsessed with the, this idea that success leaves clues. Can you just share? Can you share your morning?

• 11:37Speaker 00

  Mm hmm.

• 11:38Jamie Kern Lima?

  And how you start with 20 newsletters?

• 11:40Speaker 00

  That's right.

• 11:40Jamie Kern Lima?

  And what that does for you? Because again, this is free. Anybody can do this.

• 11:45Speaker 00

  There are so many free newsletters, including Jamie's newsletter, which I now subscribe to.

• 11:49Jamie Kern Lima?

  Yes. Um, I'm honored.

• 11:51Speaker 00

  Yes, I get up every morning like around four o'clock. And while I'm having my coffee, usually a lot of newsletters come in, like they'll start sending them around midnight. So you've already got them in your inbox.

• 11:59Jamie Kern Lima?

  Yeah.

• 12:00Speaker 00

  And so I'll just start reading the newsletters and it's your, it's so much free advice. And don't just think about celebrity newsletters or, you know, People Magazine newsletters or things like that. If you've got, if you're involved in, in an industry or interested in industry, go to companies that are big in that industry and sign up for their newsletter. Because almost always they will give away their trade secrets in their newsletters. And I will read it and I often joke now because now there's AI and chat GPT. And, you know, you're getting so much information that way these days. Um, I think I was probably the original large language model for our company because I would read so.

• 12:42Speaker 00

  Much content in the course of the day from from pop culture to medical journals to, you know, you know, what's happening in the news. And every day I would assimilate all of that information from so many different areas of the world. And by the time my team got up, I would have distilled it all down into like, here are the three things you need to read today. And they would all have it sitting in their emails in the morning.

• 13:07Speaker 02

  It's sort of a joke in the business that nobody, nobody on team Beekman wakes up without a text from a friend. With with an article always forwarded.

• 13:15Speaker 00

  But I think I think that is the word of wisdom I would like to leave people with who are watching. If you are interested, if you're starting a company in some particular business, find the leaders in that business, go to their corporate website. Sign up for their newsletters or their corporate communications. A lot of them even have podcasts themselves now. Sign up for it. You will learn everything that you need to know.

• 13:39Jamie Kern Lima?

  Mmm, so good. I want to talk about the 12 principles that are in the book.

• 13:45Speaker 00

  Yep.

• 13:45Jamie Kern Lima?

  And it's so much wisdom that I think applies to you no matter what stage you are in an idea or a dream or a business or a hope or a goal. Or you just want to have, you know, great lessons that fundamentally change how you think of things, how much joy you have in your day. Can you talk about principle number one? Chop your own wood and it will warm you twice.

• 14:07Speaker 02

  With us learning to code our own website, learning to take our own product, doing everything ourselves. When you learn to do something yourself, as you grow and you hire more people on your team, you will always know the basics of what they're doing. So even when you hire a really specific like, like head of digital, social, you know,

• 14:30Speaker 02

  the most granular thing, you at least know the basics of what they're doing. So chopping your own wood, warming it twice. If you can do it yourself, and no matter how big you grow, you'll still continue to be able to contribute.

• 14:43Speaker 00

  Because you warm yourself by first chopping and then you warm yourself a second time in the burning of the wood.

• 14:48Jamie Kern Lima?

  Right.

• 14:48Speaker 00

  That's right.

• 14:49Jamie Kern Lima?

  Right. It's so good because then someone's out and you can step in for it or someone's not doing their job and you know how to do their job.

• 14:56Speaker 00

  You ask the stupid question.

• 14:58Speaker 02

  You can ask the dumb question. We're king of asking dumb questions because a lot of times in your organization, in a business, people get really granular about the small things and the solution is just a really big thing. So asking the dumb questions sometimes brings to light the very common sense thing that nobody is talking about.

• 15:19Jamie Kern Lima?

  Isn't that so good because people will get very inside baseball and they forget they're in their world. It's like, what about with zooming way out?

• 15:25Speaker 00

  That's right.

• 15:25Jamie Kern Lima?

  What if the customer is actually feeling this or what if we're forgetting to tell the customer what this is?

• 15:30Speaker 00

  Mm-hmm.

• 15:30Jamie Kern Lima?

  Or why they should care. Principle number two, when the well is dry, we know the worth of water. How to budget, allocate and be scrappy.

• 15:38Speaker 00

  That's right because you never know what you had until you don't have it. And we always said that, you know, the way we started Beekman was out of desperation and desperation is the best motivation. So when you are, when your tank is empty, when you're at your darkest moment, that's when you're going to get the most creative and then you understand the power of every single thing that comes from that moment and how important they are.

• 16:03Jamie Kern Lima?

  And would you say that when you're on your tightest budget? You're the most creative?

• 16:08Speaker 02

  Absolutely. There's a reason the phrase is out of the box thinking because when you're in a box, you can't, you really can't come up with anything new.

• 16:18Speaker 00

  And I love because we have even instilled this into the new CEO at our company. And so today on our call that we were taking in the car on the drive here, the team missed their numbers for last month and she's like, okay, well, you have zero dollars now to spend to get yourself out of this hole. How are you going to do it? And so the team went off and now they're, right now as we're sitting here doing this, they're ideating on how they can do it with zero dollars.

• 16:44Jamie Kern Lima?

  Principle number three, a bad workman blames his tools.

• 16:50Speaker 00

  You can always find a way to blame someone else for your problems. And you always have to look at how you might be the problem. Have the humility to accept the fact that something that you are doing is the problem. Not your computer program, not, you know, it's one of your employees. It might be you. And I think as a founder, or as the head of a team, or of an entire organization, you just have to be willing to look at yourself first before blaming anyone else.

• 17:19Speaker 02

  And I've, and another thing we talk about, it's really powerful to take responsibility for, for things, even if it's not your issue. When there's a disagreement at work, or, you know, something didn't sell, or a campaign went wrong, everybody's very focused on finding out who, pointing fingers, right? Finding out who caused the problem. If you just walk in a room and you say, you know what, I'll take responsibility for that, everyone is so grateful that you've done that. Whether or not it was your responsibility or not, that you can move forward at that.

• 17:47Speaker 00

  Well, that's leadership.

• 17:48Jamie Kern Lima?

  That's leadership. I love what you said too. You didn't say, it's my fault. You're, you didn't assign blame to anybody. You're like, I'll take responsibility for that, which is such a beautiful thing. You know, I remember a study on hiring. There was one type of employee that no matter what, never works out. And they sort of listed the options. Is it one that's lazy, one that might have a bad attitude, one that's maybe doesn't have a strong enough skill set, one that has a victim mentality? And they listed all these options. And they said in every case, an employee is savable and can work out. And the only one, they said, almost never works out uniformly, is an employee that has a victim mentality. That's always saying it's someone else's fault, that anything that happens, there's a, they blame, or have an excuse.

• 18:33Jamie Kern Lima?

  It changed how I interviewed at Cosmetics. And to this day, how I interview, where in the interviews, I really try to understand different situations and see if I hear that leadership, that, you know, well, here's how I took responsibility for that, or... Or when they say like, I really dropped the ball here and here's what I did about it versus that person and that and this and that life circle and everything's just, you know, someone else's fault. And I found that really interesting. And so I love what, what you said about a bad workman blames his tools.

• 19:00Speaker 00

  Mm hmm. That's right. And it makes you a good role model, too, because if you, if an employee says, oh, my leader is willing to take responsibility as the leader for an issue that I had, it makes them not only want to work harder, it makes them not afraid to fail. Take risks.

• 19:16Jamie Kern Lima?

  Yes, that's so good. Okay, number four, and goat wisdom out now, out now, it's so good. Make hay while the sun shines.

• 19:27Speaker 00

  Well, this is classic farm. You have to know, and we, we should help people understand why this is important.

• 19:33Jamie Kern Lima?

  We need to pause for a super brief break. And while we do, take a moment to share this episode with every single person that you know, who this could inspire, because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter, and to feel less alone and more enough, more connected, and more worthy. In life, you don't soar to the level of your hopes and dreams, you stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy, How to Believe You Are Enough and

• 20:14Jamie Kern Lima?

  Transform Your Life for You. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life-changing results, like how to get unstuck from the things holding you back, build unshakable self-love, unlearn the lies that lead to self-doubt, and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them, and so much more.

• 20:55Jamie Kern Lima?

  Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self-worth. Get your copy of Worthy, plus some amazing thank you bonus gifts for you at worthybook.com or the link in the show notes below. Imagine what you'd do if you fully believed in you. It's time to find out with Worthy. Who you spend time around is so important as energy is contagious and so is self-belief.

• 21:36Jamie Kern Lima?

  And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration, which is exactly why I've created my free weekly newsletter that's also a love letter to you, delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one-on-one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy, and love hitting your inbox, I'm your girl.

• 22:20Jamie Kern Lima?

  Subscribe at jamiekernlima.com or in the link in the show notes. Do you struggle with negative self-talk? Living with a constant mental narrative that you're not good enough is exhausting. I know because I spent most of my life in that habit. The words you say to yourself about yourself are so powerful and when you learn to take control over your self-talk, it's life-changing. And I wanted to give you a free resource that I created for you if this is something that could benefit your life. It's called Five Ways to Overcome Negative Self-Talk and Build Self-Love.

• 23:03Jamie Kern Lima?

  And it's a free how to guide to overcome that negative self-talk to build confidence and develop unshakable self-love so that you can dream big and keep going in the pursuit of your goals. Don't let self-sabotaging thoughts hinder your progress any longer. It's time to rewrite the script of your life, one filled with self-love, resilience, and unwavering belief. If you're ready to take charge of your narrative, build unwavering confidence, and empower yourself to persevere on the path to your dreams, you can grab your free guide to Stop Overthinking and Learn to Trust Yourself at jamiekernlima.com/resources or click the link in the show notes below.

• 23:48Jamie Kern Lima?

  And now, more of this incredible conversation together. Number four, and goat wisdom, out now, out now, it's so good. Make hay while the sun shines.

• 24:01Speaker 00

  Well, this is classic farm. You have to know, and we should help people understand why this is important.

• 24:07Speaker 02

  That is actually a true thing. When you cut hay in the field, it has to sit in the field for three days before you can bale it. It has to dry out. So make hay while the sun shines. If it rains on the hay, and you bale it and you put it in the barn, it will start to ferment and it will set your barn on fire. So making hay while the sun shines is a true thing. You have to wait for three days of sunshine in order to make the hay. So the way we apply it in our business is when things are going well, you have to spend as much time figuring out why they are doing well as you do when something goes poorly. There's a phrase people use, post-mortem. So when something doesn't go well, a team will have a post-mortem meeting to figure out what doesn't go well.

• 24:51Speaker 02

  We believe you should have to have a post-success meeting every time. You can't just pretend that success was luck or success happened, or you planned everything perfectly, so that's why it was successful. You have to look at that success. Figure out exactly what made us a success so that then you can replicate it. And so you, that's making hay while the sun shines. If it's going well, make sure you know why it's going well so you can keep it going.

• 25:13Jamie Kern Lima?

  You're so right. People often only have a discussion when something's wrong.

• 25:16Speaker 02

  Mm hmm.

• 25:17Jamie Kern Lima?

  Or they only carve out time when something didn't go well. But like, really, why is it going well?

• 25:21Speaker 00

  That's right.

• 25:21Jamie Kern Lima?

  Number five, an empty vessel makes the most noise.

• 25:25Speaker 00

  Okay, now, think about this. Think about this. If you're out working in your garden and you put the hose into a bucket, it's always super noisy, right? When the water is first filling up the bucket. But by the time it gets to the top, it's not making hardly any noise, right?

• 25:36Speaker 02

  This is so important in life. And this isn't just for business. This is for anybody. And social media has made this so important right now. We all see people doing really well. We see other businesses that like go from zero to 200 million overnight. And the only reason they're successful is because they're very loud. They're, they're out in the media a lot, or they're paying for media attention. Or, you know, if you're just a personal on social media, you know, they're only posting the very best pictures of themselves. And, and, you know, we, we grow jealous of those companies sometimes. Or you grow jealous of somebody posting about the perfect family.

• 26:14Speaker 00

  This is human nature.

• 26:15Speaker 02

  But we've learned over the years that those, the noisiest people, the noisiest business are also, don't have the core. They don't have the roots. They don't have the soul. So they actually wind up disappearing. So when you get jealous of some, something that's getting a lot of attention, really look at it and say, because sometimes it is, they are getting worthy attention. But really look at it and say, what are they getting attention for? Are they getting attention for getting attention? Are they getting attention for their soul?

• 26:43Jamie Kern Lima?

  Yeah. Which is so easy to confuse those two. To your point with how social media, like, it's like, oh, everyone's winning in five minutes.

• 26:51Speaker 00

  Mm hmm.

• 26:51Jamie Kern Lima?

  Amazing. I'm doing it all wrong. I'm actually working really, really hard. I must be doing it all wrong. I'm actually really caring about customers. I must be doing it all wrong. Okay, number six, don't kill the goose that lays the golden egg. How to find your purpose.

• 27:05Speaker 00

  That's right. And you know, for us, our purpose is kindness and we weave it through every single aspect of the company. And I think that's what founders really need to do first is understand what is their purpose? Why do they really want this business to happen? And then how to make sure that you maintain that and nurture that throughout the course of your company, no matter how big you grow, because that is your guiding star and your true north, and you don't want to lose that.

• 27:33Jamie Kern Lima?

  So many people, I remember we used to get so many people come to it cosmetics and we couldn't afford to match their salary, but they didn't feel like they knew their purpose. They didn't feel like in their job, even sometimes in really big, amazing brands, they didn't know why they were doing what they were doing, or they didn't feel like they knew the mission really well. They just felt like, okay, yes, I have to hit sales numbers, or yes, I have to, you know, hit my Bendel's goal, whatever it might be. But for them internally, it's like, well, why am I doing what am I doing beyond a paycheck, right? And just think that's really powerful. A lot of people miss that. It's shocking how many people miss this.

• 28:05Speaker 00

  They do.

• 28:05Jamie Kern Lima?

  Shocking.

• 28:06Speaker 02

  And what they don't understand is that purpose is what's going to help them reach their goal. If they don't, if they don't understand what made the business successful, they're not going to hit that goal.

• 28:16Jamie Kern Lima?

  Right.

• 28:16Speaker 00

  And we're fortunate now that, you know, because people know that our purpose is putting more kindness out into the world, whether that is kindness to your skin, kindness to your mental health, kindness to your community. We have people applying for our company who also want to spread kindness.

• 28:30Jamie Kern Lima?

  Yeah.

• 28:30Speaker 00

  But if you are the leader of a company that doesn't have that type of purpose, I think when you're talking to your employees or your potential hires, you have to ask them what their individual purpose is in life, and then say, okay, I'm going to help you achieve that purpose at the same time, and utilize that purpose to make our organization as successful as possible. So the onus is on you to help someone identify their purpose, and then utilize that purpose to make the entire organization as successful as possible.

• 29:00Jamie Kern Lima?

  It's almost like they have that internal why for themselves, but then they also understand, you know, all of Beekman's why

• 29:07Speaker 00

  Correct.

• 29:07Jamie Kern Lima?

  and that mission that's bigger than themselves in a lot of, a lot of ways. And then they have that double. Okay, number seven, and I'm actually gonna stop. I'm not gonna go through all 12 because uh, number one, the ones we're going through now are inside the book, Goat Wisdom, which is out now. You dive so deep and there's so many times, you should have seen the number of times I called Paulo, my husband, and I'm like, you've gotta hear this. This happened to us. Do you remember? Do you remember when this happened? Do you remember when we fell flat on our face? And we thought this was gonna be a disaster. Do you remember when we had no money and had to figure out? I mean, it was just, there's so much good stuff that you guys have, have put in the last 15 plus years and someone's gonna be able to just absorb all of it in a book.

• 29:51Jamie Kern Lima?

  And I think that is the biggest blessing. So, so the-

• 29:54Speaker 00

  I just have to tell one story.

• 29:55Jamie Kern Lima?

  Yeah.

• 29:55Speaker 00

  Because the same thing with your book, Believe It.

• 29:57Jamie Kern Lima?

  Yeah.

• 29:58Speaker 00

  If you could see my copy, I, I'm still a highlighter from my medical school days. I have so many lines in blue highlighter of your book. Same.

• 30:06Jamie Kern Lima?

  And were you like, same?

• 30:08Speaker 00

  Same.

• 30:10Jamie Kern Lima?

  You're like, I feel your pain.

• 30:13Jamie Kern Lima?

  I was told no that way too. I thought I was never gonna make, I mean, there's just so many emotions we go through. And the thing that I love so much about how granular you guys get inside the book is that it's just gonna help people feel less alone. Because social media makes it feel like you've got it all wrong and you suck.

• 30:30Speaker 02

  Yep. Now, that, that really is 90% of it is, is feeling like you are not different than the rest of the world. That you are having the same issues as everyone else. That gives you the confidence to, to take the next step.

• 30:43Jamie Kern Lima?

  Yeah, and I love the personal stories you guys share and the insights. You peel the curtains back and you say, here's what really happens. And it's gonna help people feel also and see that they have what it takes. Whether they also deal with anxiety and depression, whether they are perfectionists, whether they, all, whatever it is, or, or they are obsessed with details and they feel like they're a bottleneck. But are they? Does that really, you know, it just, you go into the nuances and, and that's what I love it. And because you've done it, because you've done it, you've actually built the thing. You've actually seen the business at all phases. Your wisdom that you share is hard earned. It's gonna help so many people.

• 31:26Jamie Kern Lima?

  And the last one I'll ask you about, number seven. Now, there's a lot more. You can lead a horse to water, but you can't make it drink.

• 31:34Speaker 02

  Yeah, I mean, that is, that's so true. Oftentimes, we want something to happen. We can bring a customer, or we can bring a partner in a business. We can tell them all the rational reasons why they should do something, or partner with us, or buy something, or whatever. You tell them all the rational reasons. But at the end of the day, if you don't give them that emotional trigger to pull the trigger, they're not going to do it. And that can be really frustrating sometimes, especially if you're in business and you're a very rational person. You're like, why isn't, why aren't I succeeding? I'm doing everything right. I'm doing everything by the book. But at the end of the day, there always has to be an emotional connection.

• 32:17Speaker 02

  And I know you've, you've found this in your career when you're trying to woo a retail partner. You might be exactly what they need for, for their store. But unless you make that connection, unless they like you, personally like you, they can't actually pull the trigger. They won't pull the trigger. So for us, that, that wisdom is about knowing how to imbue the emotions that people need out of any transaction. Make sure you are fulfilling them emotionally, not just rationally.

• 32:48Speaker 00

  And that goes back to what we were saying earlier in the interview about if you're negotiating with someone across the table, or if you're trying to sell a product to someone, you have to understand what their needs are.

• 32:58Jamie Kern Lima?

  Yes.

• 32:59Speaker 00

  Because you can take the horse to the water, but if the horse isn't thirsty, they're not going to drink it. So you have to, you have to say, is this person thirsty at this time for this knowledge, for this product?

• 33:09Speaker 02

  Or make them thirsty.

• 33:10Speaker 00

  Or make them thirsty, yes.

• 33:12Jamie Kern Lima?

  Or explain why they need to be thirsty.

• 33:14Speaker 00

  That's right.

• 33:15Jamie Kern Lima?

  My water's really good for that. Any of that is so good. There's a lot of people right now that I know feel stuck in their business or this or that. I've seen it on QVC 50 million times where there's a great product, a really talented founder or successful salesperson and they're not getting traction. And you're watching it and the person at home doesn't know how it meets their needs, you know, literally, also emotionally. And you just watch that piece missing and very few people get this. And you go deep into how to do it inside Goat Wisdom, how to build a truly, truly, truly great business. I am so grateful that you guys are sharing all of this. Thank

• 33:58Jamie Kern Lima?

  you for the love and the kindness that you spread in this world. Thank you for everything that you're doing to help heal humanity through love. I cannot wait to pet some baby goats. Come to the farm. I know, I probably won't leave. You'll just find me outside. You bring the whole family. Bring the whole family to the farm. I just, yeah, I just, I would never get any work done. I would just be like, holding them all day, holding the baby goats all day. Congratulations. Thank you for being here. Thank you. You're a neighbor now. And I've got the yellow to prove it. Thank you. Thank you, guys. Thank you. Remember this episode's not just for you and me. Please share this with every single person that you know, because it can impact and change their life too. And if you've

• 34:42Jamie Kern Lima?

  loved today's episode, please click the subscribe or follow button on the show on the app that you're listening to or watching it on. And if it added value to your life, if you could please give it a rating or five star review, I'd be so grateful. And again, please share it with everyone you believe in. Share it with another person who, you know, maybe is in your life who could benefit from it, or someone you know who might be making a change in their career, who needs a little goat wisdom in their life. Post it and share it with other people online or in your community who just might need these words and tools and lessons in this episode today. You never know whose life you're meant to change today by sharing this episode. And thank you so much for joining me today. And before you go, I wanted to share some words

• 35:27Jamie Kern Lima?

  with you that couldn't be more true. You, right now, exactly as you are, are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams, and all the unconditional love in the world. And it is an honor to welcome you to each and every episode of the Jamie Kern Lima Show. Here, I hope you'll come as you are, heal where you need, blossom what you choose, journey toward your calling, and stay as long as you like, because you belong here. You are worthy. You are loved. You are love. And I love you. And I cannot wait to join you on the next episode of the Jamie Kern Lima Show.

• 36:10Jamie Kern Lima?

  In life, you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy: How to Believe You Are Enough and Transform Your Life for You. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life-changing results, like how to get unstuck from the things holding you back, build unshakable self-love, unlearn

• 36:52Jamie Kern Lima?

  the lies that lead to self-doubt, and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them, and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self-doubt and unshakable self-worth. Get your copy of Worthy, plus some amazing thank you bonus gifts for you at worthybook.com, or the link in the show notes below. Imagine what you'd do if you fully believed in you.

• 37:37Jamie Kern Lima?

  It's time to find out with Worthy. Who you spend time around is so important as energy is contagious. And so is self-belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration, which is exactly why I've created my free weekly newsletter that's also a love letter to you, delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your One-on-One With Jamie weekly newsletter and get ready to believe in you.

• 38:19Jamie Kern Lima?

  If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy, and love hitting your inbox, I'm your girl. Subscribe at jamiekernlima.com or in the link in the show notes. And please note, I'm not a licensed therapist and this podcast is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.