827. Q&AF: Taking Advice From Others, Restoring Business Relationships & Goal Setting Strategies For 2025

On today's episode, Andy answers your questions on what to keep in mind when taking advice from others as a new entrepreneur, how to restore business relationships when you screw up a professional gig, and what’s the best strategy to set goals to level up in life for 2025 and beyond.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:16Andy Frisella?

  What is up guys? It's Andy Frisella and this is the show for the realists. Say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality. Guys, today we have our first Q and A F of 2025. That's where you submit the questions and we give you the answers. Now you can submit your questions a couple of different ways. First way is you still submit them the same. Guys, email these questions in to [email protected]. Good job. Thanks. Yeah. Or you go on YouTube in the Q and A F episodes, drop your question in the comments. We'll choose some from there as well. Other times throughout the week, you know the deal. We're going to have CTI. That stands for Cruise the Internet. That's where we put topics

• 0:58Andy Frisella?

  on the screen. We speculate on what's going on. We talk about what's true, what's not true. And then we talk about how we, the people, have to solve these problems going on in the world. Other times, we're going to have real talk. Real talk's just five to 20 minutes of me giving you some real talk. Then we're going to have 75 hard verses. 75 hard verses is where someone or a number of people come on the show. They talk about how they were before, how they are now, and how they use 75 hard to completely transform their lives and how you can do the same. Now, if you're unfamiliar with 75 hard, it is the initial phase of the Live Hard program, which you can get for free at episode 208 on the audio feed. Live Hard 75 Hard is the world's

• 1:41Andy Frisella?

  most popular mental transformation program. And like I said, it is free. Okay. Episode 208 on the audio feed. There's also a book. The book is called The Book on Mental Toughness. You can get it at andyfrisella.com. It includes the entire Live Hard program, nuts, bolts, inside and out, every question answered, plus a whole bunch of chapters on mental toughness, why it's important, how to cultivate it, and what it can do for your life. Now, with that being said, the book is not required, but people who like the ins and outs and know the details of everything, it's for you. You're gonna love the book. Alright, so get

• 2:19Andy Frisella?

  that at andyfrisella.com. By the way, uh, Friday was National Quitters Day, which most people quit on their New Year's resolutions. So I'd like to remind you, uh, that we are going to start 75 Hard today. So all of you guys who quit, all of you guys who, you know, already gave up and fucking went back to your old fat ass ways, uh, we're gonna start today. Okay, I know I told you I was gonna start last week, but, uh, I figured I'd wait for you guys who, you know, you start a little bit and then you fucking fall off. We're fucking starting today, guys. Alright, so let's do this today. Let's do it together. And I'd like to remind you of the fee for the show. The fee is

• 3:00Andy Frisella?

  very simple. Share the show. We don't run ads on the show. This is the biggest show in the world that doesn't run ads. Uh, we finance the show ourselves. We deal with censorship, throttling, all the bullshit that they say they don't do. We still get it. Um, so do us a favor and share the show, alright? We've got a little thing that we say over here. It goes like this. Don't be a hoe. Share the show. What's up? What's going on, my man? Nothing, dude. Yeah. What's up with you?

• 3:25Speaker 01

  Oh, not much. I appreciate the, uh, compliment of the beard. Yeah, beard looks good, bro. It's a process. Who did that? Did you do that? I do it. Yeah. Bro, it is a thing. It's a process. Like, you can mess it up real bad, real easy. Super easy. And like, it's, it's always sucks because, like, my hair, even when, you know, I had hair up here. Yeah. It's not the same. Like, it's two different textures. You know what I'm saying? This is, I don't know what this is. Well, my fucking beard ain't the same as my hair up there either. But like, even my, my, my, uh, Your downstairs hair? Downstairs is, like, downstairs carpet don't match the upstairs carpet. You know what I'm saying? Well, you got like, you got like ginger balls or something?

• 4:01Speaker 01

  It's kinda in between, actually. It's like, DJ's the only black guy in the world with ginger balls.

• 4:09Speaker 01

  No, man, it's a process though, man. You got a shampoo, condition, and then I like blow mine out.

• 4:13Andy Frisella?

  You shampoo condition your ball hair?

• 4:15Speaker 01

  My beard.

• 4:15Andy Frisella?

  Oh.

• 4:16Speaker 01

  The beard, yeah, the beard is processed. Downstairs, I just, you know, it's like the Amazon here in Forest Town.

• 4:21Andy Frisella?

  You gotta, you gotta trim that down. It adds extra length.

• 4:24Speaker 01

  Is that what it is?

• 4:25Andy Frisella?

  Yeah.

• 4:25Speaker 01

  I do trim mine now.

• 4:26Andy Frisella?

  Yeah. It's an optical illusion.

• 4:27Speaker 01

  I use Nair. You wanna hear my Nair story?

• 4:30Andy Frisella?

  No, cuz I, I got one too, bro. We'll save that for CTI.

• 4:36Andy Frisella?

  Bro, don't, don't let that stuff get in your, in your butt crack.

• 4:39Speaker 01

  Bro, it was so bad. It was so bad. Oh, man.

• 4:43Andy Frisella?

  Shit burns, and it smells bad.

• 4:46Speaker 01

  Dude, I had another, I got another.

• 4:47Andy Frisella?

  You can't get the smell. The smell doesn't go away for days.

• 4:49Speaker 01

  No, you know what the worst pain is? So in the police academy, I go through OC's training, right?

• 4:54Andy Frisella?

  Yeah.

• 4:54Speaker 01

  And you get sprayed.

• 4:55Andy Frisella?

  Mm-hmm.

• 4:55Speaker 01

  They don't tell you exactly when it is. Like, you just know it's coming up, right? And I had, uh, you know, I used to shave down there.

• 5:02Andy Frisella?

  Yeah.

• 5:03Speaker 01

  Like baby fresh.

• 5:04Andy Frisella?

  Yeah.

• 5:05Speaker 01

  Okay. And I just shaved, like, I think the day before. And so, come in, like, all right, guys, it's OC day. I'm like, okay, it's on another, you know, do the spray, it's fine. You go take a shower. Take a shower, it all.

• 5:18Andy Frisella?

  Yeah.

• 5:19Speaker 01

  Goes down.

• 5:19Andy Frisella?

  Yeah.

• 5:21Speaker 01

  Probably, I mean, it's like childbirth. I would imagine it'd be comparable.

• 5:25Andy Frisella?

  Bro, one time, I threw, I had a, I had a little rash down there. You know how, like, those big guys, we get a little chafing down there sometimes?

• 5:32Speaker 01

  You get some chafing, yeah.

• 5:33Andy Frisella?

  You know what I'm saying? I threw some of that medicated gold balm powder in there.

• 5:37Speaker 01

  Oh, dude.

• 5:39Andy Frisella?

  Dude, that was a fucking mistake. I thought that would fix it.

• 5:42Speaker 01

  Why'd you put gold balm?

• 5:44Andy Frisella?

  Bro, I thought that would fix it. It said medicated. So I'm like, oh, this'll fix it. That was a terrible mistake.

• 5:50Speaker 01

  Woo!

• 5:51Andy Frisella?

  Yeah. And then the other, then one time, dude, like, this is even worse.

• 5:56Speaker 01

  That's bad.

• 5:56Andy Frisella?

  Yeah, I know. This is even worse, though. So, another time, like, dude, do you remember when you were playing football? They just had that stuff in the locker room. It was just called fucking red hot. It was like in a white little jar. They might have quit making this shit because it was dangerous, dude. Anyway, it's like super, like...

• 6:16Andy Frisella?

  Industrial strength like fucking uh

• 6:19Speaker 01

  Bengay?

• 6:20Andy Frisella?

  It's like Bengay, but it's it's not Bengay. It's called Red Hot.

• 6:23Speaker 01

  Uh huh.

• 6:24Andy Frisella?

  And what's that shit that you got Tiger Bomb?

• 6:27Speaker 01

  Tiger Bomb, yeah.

• 6:27Andy Frisella?

  Okay, it's like Tiger Bomb, alright, but it's super hot.

• 6:30Speaker 01

  That's some good stuff.

• 6:31Andy Frisella?

  Tiger Bomb works, bro.

• 6:32Speaker 01

  Some good stuff.

• 6:33Andy Frisella?

  Uh, so I put some of that on, like I had like a, oh, I, dude, I do remember this exactly. I had a fucking strained groin muscle. Okay, so I had like, I had to like get some of that on there, right? Up in the groin and a little bit got on the, you know, on the, on the carrying bag down there, you know what I'm saying?

• 6:54Speaker 01

  Right, the shit in the cart.

• 6:55Andy Frisella?

  Yeah, and then, uh, you know, this might be why I don't have kids.

• 7:03Speaker 01

  I thought that was a commercial for this.

• 7:04Andy Frisella?

  Fuck dude, but anyway.

• 7:05Speaker 01

  You have a loved one, have you used Red Hot?

• 7:07Andy Frisella?

  Yeah dude, it got on your balls.

• 7:09Speaker 01

  You may be entitled.

• 7:10Andy Frisella?

  Yeah, but dude, I, like seven hours later, dude, like I fucking touched my eye.

• 7:17Speaker 01

  Oh man.

• 7:18Andy Frisella?

  Like, and dude, my eye burned for like three fucking days, dude, like water, like.

• 7:24Speaker 01

  Oh man.

• 7:25Andy Frisella?

  Anyway.

• 7:26Speaker 01

  Well, that's the lesson of the day, guys.

• 7:27Andy Frisella?

  First, we lost everybody.

• 7:31Andy Frisella?

  See you guys tomorrow.

• 7:32Speaker 01

  If you're still here, let's get better.

• 7:34Andy Frisella?

  Yeah.

• 7:34Speaker 01

  Let's get better, lesson number one.

• 7:38Andy Frisella?

  Don't put any Red Hot on your nuts.

• 7:40Speaker 01

  Yeah, no, no, no.

• 7:41Andy Frisella?

  And don't touch your eyeballs.

• 7:43Speaker 01

  On the shopping bags.

• 7:44Andy Frisella?

  Yeah, no.

• 7:44Speaker 01

  Alright, man, I'm down, man, I'm ready. Well, I got three good ones for you.

• 7:49Andy Frisella?

  You do?

• 7:49Speaker 01

  Let's knock them out.

• 7:50Andy Frisella?

  Alright.

• 7:51Speaker 01

  Guys.

• 7:53Andy Frisella?

  How does anyone listen to anything I say after that?

• 7:56Speaker 01

  Man, this guy's laying down some knowledge. Yeah, I guarantee you, Google searches for Red Hot goes through the roof right now.

• 8:06Andy Frisella?

  Alright.

• 8:06Speaker 01

  Let's get better, man. Guys, Andy, question number one. Uh, Andy? I'm a 25 year old business owner, just getting started. And I have a lot of people wanting to give me advice and help me in any way possible. From friends to family to business owners. A popular topic always gets brought up and it's this. Stay as small as you can for as long as you can. I listen to what they have to say, but I don't agree with that statement at all. Uh, my goals are much larger than to stay small forever. I want to grow, expand and employ people because I believe in myself to take this time and make it really successful for not only me, but other people who want a career in this sector.

• 8:50Speaker 01

  That statement lingers in my head over and over. A few close friends of mine have said it, the bigger you are, the more headaches. What's your thoughts on all of this? How do you, what, what is the proper advice here?

• 9:01Andy Frisella?

  The proper thing to do is to never listen to anybody who hasn't done what the fuck you want to do. Okay. You guys mess yourselves up because you go out and you ask everybody who's never been there, who's never created anything, who's never built anything. And you ask them what they think, what the fuck do you think they're going to say? They have no idea. That's like asking someone the best place to eat in China that's never been to fucking China, bro. They don't know. So you have to start qualifying who you're asking advice from. If they don't live the life that you want to live, don't listen to what they have to say. If you do listen to what they have to say and you take it to heart and you go to do your thing

• 9:42Andy Frisella?

  or create or build your business around what somebody who's never built a business has to say, whether that be your mom, your dad, your brother, your cousins, your aunts, your uncles. All these motherfuckers come out of the woodwork like they've done this shit and they haven't. Okay. And if you listen to them, you will be like them. All right, that is it. So why are you listening to people who have never done the thing it is you want to do? Why would you do that? It, it, it's liter, it makes you stupid as fuck. Okay. That means you're stupid. Secondly, I think you're misunderstanding what people are saying. Okay.

• 10:20Andy Frisella?

  I don't think they're saying to you, and maybe they are because maybe your friends and family are just that fucking dumb, but I don't think they're saying to you, stay small forever. I think what they're saying to you is, and this is what I would say to you, is to keep your lifestyle small, keep your bill small, stay agile and be able to pivot quickly. A biggest, the biggest advantage that you're going to have as a small business is your ability to pivot and make moves quick when you're competing against bigger companies. Bigger companies, when they try to pivot and make moves and change things, that's like turning around a fucking cruise ship in the middle of the ocean. Okay. It takes a minute.

• 11:03Andy Frisella?

  For you, it's like a jet ski. You can just fucking turn and, and that's where you're able, that's your advantage as a smaller business. You don't have the employees, you don't have the experience, you don't have the knowledge, but you're agile and you're quick and you're able to make adjustments fast, which allows you to pay attention to what bigger companies are doing, see them start to make the adjustment, you pivot right away and you actually beat them to it. Okay. So this fluidity and agility is a massive advantage for someone who's running a smaller company against people who are running bigger companies. And that's something to think about. Okay. That's a good advantage for staying small. But to your point, you're not going to always be small. You're going to want to employ people. You're going to

• 11:47Andy Frisella?

  want to grow business. And you know, to make a lot of fucking money, bro, you gotta have a pretty big fucking business. That's reality. So I'm assuming that the reason that you're in this is because you want to be financially successful and you're right, you're going to need employees and you're going to need to scale and you're going to need to grow and you're going to need, you know, line extensions of your products and all these different things, integrations. Those things will come, but as they come, you should always try to maintain the agility and the ability to pivot of a small company. Okay, one of the best things about the companies that I'm involved in is that we don't do corporate hierarchy bullshit.

• 12:29Andy Frisella?

  Okay, we work really hard and some of it you can't avoid because you're going to have to have systems. You're going to have to have, uh, you know, procedures and but the more of that shit that you have, the less agility you have, which means the slower it is for you to move. So, and this is like the government. This is why the government sucks. All right. They, they have the, that's a whole nother topic. We'll talk about that tomorrow. But the point is, is that becoming a bigger company and maintaining the idea of small agile, quick to pivot is really the success recipe that you need to have. So that's what I would say to that. Keep your bills small, keep your lifestyle small as long as possible.

• 13:10Andy Frisella?

  Okay. And I did that, like bro, like people who become successful dude, they, they don't just like make their first million bucks and go out and buy a fucking house or a car or this or that. They reinvest that and they roll it over again and again and again and again and again. And eventually they're, they're buying cars like, like other people are buying fucking candy at the grocery store. Like they don't give a fuck. Okay. And that's where you want to be. You, you want to be to the point where you're not having to really, uh, pay attention to your lifestyle because your business is so big. So, um, I think that's the advice I would give you. But the biggest advice of this whole question is don't listen to fucking people who haven't done what you want to do.

• 13:55Andy Frisella?

  Don't listen to them. Don't listen to them for a second. If you have a very good friend or maybe you have a dad or a mom or an uncle who has some business experience, uh, or maybe they don't have any and, and they're just like, hey, look, I don't know much about this, but I'll support you anyway. Here's what I learned. I read this and maybe you think about that, that shit you could listen to.

• 14:18Speaker 01

  That's cool.

• 14:19Andy Frisella?

  Yes, because they're making an effort to try to help. I had a lot of people in my life coming up who, you know, Always gave me advice and, and dude, because I didn't know, like I didn't know, I would take it, but they didn't know either. And so I spent all this time making all these mistakes based upon what other people thought that had no idea. So why the fuck would I listen to what they thought when I should just be listening or, or trying what I, I'm more qualified than them. I'm in the game. They're not in the game. You see what I'm saying? And as a young entrepreneur, you know, what do you say 25?

• 14:55Speaker 01

  25 years old.

• 14:56Andy Frisella?

  Yeah, dude, we've got to get to the point where we are trusting ourselves and the way that we learn to trust ourselves is by going out, doing what we think is best, making some mistakes, learning from mistakes, and then continuing down the path. And dude, like I tell you guys over and over and over again, you really only need a couple of things to be successful long-term. You got to build the grit, the determination, the fortitude to not quit, and you got to be smart enough to learn from your mistakes. Okay, the first time, i- i- for sure, the second time. If you're someone that can make the same mistake seven times, you can't make it in business. It's fucking impossible. But if you're someone that can, you know, make that mistake and then say, all right, cool, I lost $10,000

• 15:41Andy Frisella?

  today because I made this mistake, that lesson cost me $10,000, and then look at it as an investment in your education and then never make that mistake again, bro, there's no limits to how far you can go. So anyway, don't listen to people who haven't done what it is you want to do ever. They have no fucking clue what they're talking about. And everybody out here on the internet thinks they're some sort of life philosopher or fucking business advisor. How many business advisors and gurus do we have on the internet that have never built a fucking company? You can't order their product, you can't see their employees, you can't see what the fuck they do, but somehow they know everything about business. How many fucking life philosophers do we have on the internet who write all this shit about life and you look at their life and it's a fucking dumpster fire? Start qualifying

• 16:26Andy Frisella?

  who you take advice from. It's a major, major, major skill set that you have to have. You cannot fucking take advice from people who are not in a position that you want to be in. Now, there are, there is one exception to that. If there was somebody who was in that position and then lost that position, you can listen to that person too. Because that person will give you valuable insight as to how not to burn your own shit down.

• 16:50Speaker 01

  I love it. And you described a few times, you know, about like, you know, imagine you're driving the Titanic, right? You kind of like, as the owner operator, you kind of have to like, look out and see.

• 17:02Andy Frisella?

  Right.

• 17:02Speaker 01

  When the.

• 17:03Andy Frisella?

  Where the icebergs are and navigate the boat, right?

• 17:05Speaker 01

  What would you say was one of those like moments where you had to make that pivot? Early on in business, what was like one of those first icebergs you kind of saw and had to? Readjust and you were able to readjust because you were smaller?

• 17:19Andy Frisella?

  Man, there's been so many dude, I don't think I can name one. It's just a normal part of business. That's like asking someone who is like, you know, how many breasts did you take today? I fucking don't know. You know what I'm saying? Like that's normal shit. But here's what I will tell you. I will tell you that. If you lack the ability to see what is happening in the environment, the business market, whatever it is, whatever game you're playing and where you're playing, if you lack the ability to have foresight and vision as to what's actually coming and you can't make a plan to navigate through, you can't, you can't do it, dude. You have to be able to look out on the horizon and say, okay, this is happening.

• 18:02Andy Frisella?

  This is happening. This is happening. We gotta do this. We gotta move this way and then that way. We gotta zig and then zag at this exact time. That's a huge part of running an organization.

• 18:16Andy Frisella?

  And it's a skill that you're going to learn over time. You know, it's not something that people are gifted with. But that also comes dude with bigger visions, right? A lot of people, they, dude, here's the truth. A lot of people just shouldn't be entrepreneurs. They want to fucking have a place where they show up every day at 11:30 with a fucking Starbucks and they want to stay till two and they want to walk in and they want to look around and they think they're going to make a gazillion dollars. And that's not how the fuck it works, bro. You've got to be able to understand every single element of every single detail, of every single product in every single market environment. Period. And you have to be able to anticipate and you have to be able to see what's coming and

• 18:59Andy Frisella?

  you have to be able to have the confidence to make the move now versus after everybody else has made the move. And that's another thing that entrepreneurs do, bro. It's a me too business. Because entrepreneurship has become so accessible, people run it as like a me too. Okay. And what I mean by that is they see everybody else do something and then they do it. And so I'll do it. Bro, you're too fucking late. You're too late. You have to be making those moves before everybody else. And when you're a small company, you could do that quickly. And that's a huge advantage.

• 19:31Speaker 01

  Yeah, that reminds me, in college, one of our offensive coordinator, he was like doing a film study with us one time. And he put out the questions like, what, what makes the quarterback, the best quarterback? Right? And everybody like gives it to, oh, you got to fucking throw it long, you got to throw it far. He's like, no, you gotta be able to read the defense. Read the defense and know when the fucking blitz is coming. No.

• 19:51Andy Frisella?

  That's only part of it, bro. You know what the, you know who makes, you know what the next best quarterback is? The guy who could fucking read the defense? Yeah, that's a good quarterback. Most people can't, right? But do you know what the best, the next best one is? It's the guy that can run three or four plays in a row to run that fifth play. Okay. So he's running this, this dive, and then they're running this toss, and then they're running this play action, and then they're running this, and then they run the play they're trying to score on. So it's chess, right? And business is no different. You're going to make these little moves that are going to set up the big move that you're trying to make. And that's, that's, that's what makes a great fucking visionary operator.

• 20:29Speaker 01

  I love it, man. I love it, guys. And question number two. Andy, I own a commercial cleaning company here in Arizona, and now have some of the biggest names in the state as clients. But last year, when I was trying to land bigger clients, I had the opportunity to clean one of the biggest names and brands in the states. And I fucked up the job. But I now have employees, top of the line equipment, and confidence to do any job. So at the start of quarter two, I sent in a handwritten message with a nice bottle of tequila apologizing and asking for another opportunity to work together. But I got no response. Any advice on how I can restore that relationship, business relationships?

• 21:14Speaker 01

  Are they salvageable? How do you do it?

• 21:15Andy Frisella?

  Yeah, first of all, they're salvageable. Second of all, when you salvage them, especially when someone is disgruntled with your services and then you exceed what they initially expect, expected from you, they will actually become a massive advocate for your brand. So, what I mean by that is this, you piss them off, now you've got to make it right. The, your first attempt to make it right didn't work, right?

• 21:39Andy Frisella?

  But if you get the opportunity to do it and you do it in an, uh, you exceed their expectations of what they originally had and went so over the top, now that person becomes an advocate of you. Now they're telling all their other business buddies, dude, listen, work with this guy, work with that guy, work with this guy. And so when you, when you piss someone off,

• 22:01Andy Frisella?

  the ability to make it right is almost worth pissing them off because of how good of an advocate they become when you exceed, uh, the expectations of what the job was in the beginning and take an extra step to make it right. So what I would do is I would, instead of writing a letter, I would show up there and I would figure out who the decision maker is and I would say, hey, here's the deal. I know I fucked this up. Let me fucking do it for free. Let me do it for free. Let me do, let me do everything for free and let me show you how I can do it. And then when you go in and do it, you do it like, you, if you clean the carpets, bro, you also clean their windows and then you go out and wash all their cars. Okay, I'm talking about like

• 22:44Andy Frisella?

  over the top so that they're like, holy shit. Okay? So that's, that's what I would do and I would be relentless in, in my pursuit to have the opportunity to do that, knowing that the story that it's going to create is going to be beneficial to business. I would not give up on getting that customer back. I would not give up on doing whatever I had to do to make sure that that was right. And I would not give up on creating an amazing experience where they had to tell people, uh, how awesome of a job that you did.

• 23:11Speaker 01

  I was, I was gonna ask you, like, is there a point where like, okay, tequila didn't work, that didn't work. I mean, do you give up at all? You kind of answer that?

• 23:18Andy Frisella?

  No.

• 23:19Speaker 01

  You just keep going.

• 23:20Andy Frisella?

  Because eventually you're gonna get it and that'll be part of the story. Look dude.

• 23:26Andy Frisella?

  The story will be this, hey, you gotta use DJ over here, Brandon. The guy fucking cleaned the carpets. But let me tell you something about him. The first time he cleaned them, he fucked them up. Then he sent me a bottle of tequila. I didn't respond. Then he showed up at my business and he said he'd do it for free. Then he, and I still didn't let him do it. And then he wouldn't leave me alone for a year. And finally I let him do it, dude, and this is what he did. You gotta fucking use him. The guy's relentless. He's, he's, he's the best, most dedicated person I've ever met at this. And that's, that's the recommendation that you're, you're trying to build here. And you're gonna build that by inconveniencing yourself until you, you've, get done what you're trying to do.

• 24:06Speaker 01

  All right. I don't want to miss this nugget here because I feel like this is also important. You're talking about when you over deliver that.

• 24:13Speaker 01

  I feel like when you're, when you do that, you're, you're also setting a new standard. So how important is it? To make sure that like, you don't just do really good that one fucking time.

• 24:22Andy Frisella?

  No, you gotta do it. That's the other thing. And that's a great point. Whatever standard you operate at, when you get the second opportunity, you have to operate at that standard forever and ever and ever. Have to. So, uh, and by, and by the way, why wouldn't you? Why wouldn't you operate at that standard all the time if you're trying to get referral business? That's how people buy. People don't necessarily buy from ads. They buy from word of mouth. They buy from stories. They use services that their friends use. You want to own those stories. That's the whole game. So you own those stories. You own those recommendations. Your business is gonna grow.

• 24:57Speaker 01

  Yeah. Don't just do it once and like, all right, we got it.

• 25:00Andy Frisella?

  That won't work anyway. That won't work anyway, because the second time you do it, they're gonna be like, oh, this guy was full of shit. I knew the first time.

• 25:06Speaker 01

  Yeah. Fucking man. Geez. I love it. Guys, Andy, question number three. Let's get the third and final question. Uh, guys, Andy, question number three. Hey, Andy and DJ, a huge fan of the podcast. And I've been following you in first form for a while now. A big fan of the work you're doing. I've read your books. Um, every year, I love to take some time to reflect on past year and set goals for the year ahead. I find this practice really helps me stay focused and motivated, but I'd love to hear your take on it. Do you have any specific strategies or practices you follow when setting goals for the upcoming year? What's your process for reflecting on the year that's passed and planning for what's next? Thanks for your time. Really appreciate everything you do and looking forward to hearing your thoughts.

• 25:51Andy Frisella?

  I don't operate that way. I don't operate that way. I've never operated that way. I've never, I've never sat down at the beginning of the year and been like, this is what I want to do this year, or this is what I want to do next year. My goals are so big that they take multiple years. So like, I don't think of it like that. And when I used to think of it like that, I never achieved any of those things. So I look at it just like I teach you guys, which is this, one day at a time. I look at it very simply. This is my goal. This is my huge goal that I'm trying to achieve over the course of my life. Okay,

• 26:32Andy Frisella?

  this is, this is who I'm becoming. This is what I'm creating. This is the businesses that I'm going to create. This is the physical shape I'm going to walk around in. This is the lifestyle I'm going to live and I fucking lay it all out there. Okay. Then I attack it one day at a time. Okay. Just like I talk about in the podcast, win the day, which is episode 16 on real AF. If you go back to episode 16 of real AF, we talk in depth about this thing called the power list. All right. And I actually have an app launching for this any day now called the power list app. Okay. And it's a productivity app that lets you do this right there on your phone. But basically, if you go listen to it, it'll

• 27:15Andy Frisella?

  explain to you the productivity system that I have used for the last 25 years to build my life. So, understand this. Huge life. Huge business.

• 27:30Andy Frisella?

  Badass physical condition, awesome lifestyle. All of these things go into what I want, okay? And then I back that down into a day by day by day system. And then I just look at it, did I win today? Did I win, do I win tomorrow? Do I win the next day? And I don't think of it as this massive thing. I just think of it as, you know, one day at a time. And, and dude, that is the only way you could fucking win. And it's, by the way, the only way that you can guarantee success. You cannot fucking lose if you win every day. You can't lose. There is no X factor, there is no magic, there is no,

• 28:14Andy Frisella?

  you know, fucking failure villain that's gonna come in and fuck your shit up, bro. If you win every day, you cannot fucking lose at life. So what does a win every day look like for you? Go listen to episode 16 and it'll help you figure that out. The live hard program is an excellent framework for success over the course of your life. Because it is all the things that I have done over the course of my life that have produced this in a repeatable system year by year by year. A lot of people will say, oh, live hard, you're only, it doesn't, you gotta do it over and over. No shit, bro, just like you gotta take a shower. Discipline's a perishable skill, like playing guitar. If you don't fucking practice guitar, you're gonna suck at guitar.

• 28:57Andy Frisella?

  If you don't practice a jujitsu, what's gonna happen? You're gonna get your fucking ass beat. If you don't practice shooting guns, you're not gonna be good at shooting guns. If you don't take a fucking shower, you're gonna fucking stink, okay? This is the idea of discipline as well. It is a perishable skill. If you do not practice it over and over and over and over again, you get mentally weak and then you cannot win the days. So. Go do a live hard program, live it every single fucking year. It's less than half the year of a commitment to being perfect, which creates a situation where you're generally getting almost everything out of your life that you want.

• 29:36Andy Frisella?

  And the biggest thing that you get is you get the ability to have the choice to do what it is you want to do with your life. Because you have built the skill of discipline and you can adhere to any plan that you set forth for yourself. It's not that you don't know what to do, it's that you can't fucking do it when it's not comfortable for you to do. And that's why people lose. So what would your life look like if you were able to adhere perfectly to every motherfucking plan that you ever set out for yourself from the time that you were born to now? Would your life look completely different? The answer for every single fucking person listening to this is yes.

• 30:17Andy Frisella?

  So fix that problem now and you will have the choice at a bare minimum to become whatever it is that you want to become. And this is a huge deal because people will say, well, fuck dude, what if I do all this work and I don't get where I want to go? And they'll talk themselves out. That is impossible. It does not happen. It does not exist. Well, so and so's a roofer. He works harder than you. Yes. At what?

• 30:44Andy Frisella?

  At driving nails into fucking shingles. Okay? No offense, but that's not a fucking high brain capacity situation. We're talking about strategically designing your life to become what it is you want to become. Okay. And no disrespect to anybody who wants to go do whatever they do or work very hard. I have massive respect for that. But if you want to graduate from having to work hard into the situation that everybody says it's work smart, not hard. No, it's work very hard and then smart. And then the fucking shit starts to come together. In the beginning, you're going to have to work your fucking balls off.

• 31:24Andy Frisella?

  The point is this, if you develop the ability to adhere and you develop discipline and you practice it over and over and over again, there's literally nothing that you can't become, create or build if you win day by day by day.

• 31:37Speaker 01

  I love it, man. I love it. Hell of a way to start a Monday, man.

• 31:40Andy Frisella?

  Yeah. Yeah.

• 31:41Speaker 01

  Kick some ass.

• 31:42Andy Frisella?

  Took, uh, it took a little man to get started there, huh?

• 31:44Speaker 01

  Yeah, just a little bit.

• 31:45Andy Frisella?

  Balls burning.

• 31:47Speaker 01

  Shopping bag.

• 31:48Andy Frisella?

  Hey, look dude, that's the truth, guys. If you fucking, if you can, if you can build in yourself, which is what the Live Hard program's all about, the ability to adhere, the ability to adhere, like really think about this. I want you to really think about this. And by the way, we're fucking starting today, but I want you to really think about this. What would your life look like if you had the ability to adhere to every single plan, every single dream, every single goal that you have set forth for yourself from the time that you were 10 years old to however you are now? What would your life look like? It would

• 32:28Andy Frisella?

  look completely different. So fix that fucking problem of adherence and everything takes care of itself. Because now you can say, I want to be this. That could be, I want to be a superior athlete. You could become that. I want to be this. It could be an accomplished musician. You could become that. I want to be a black belt in jujitsu. You could become that. I want to build an amazing company. You could become that. I want to build an amazing relationship. You could do that. There's literally nothing you fucking can't do if you can develop a plan and then adhere to it. It's not that people don't know what to do, it's that they can't fucking do it. So fix that problem

• 33:07Andy Frisella?

  and you fix your whole life. Alright, so go check out episode 208 on the audio program. Go on andyfrisella.com, order the book on mental toughness and let's get fucking started. Let's fix our shit.