How a guy turned 3 YouTube Channels into $3 Billion Dollars

💰 Get the [free] Episode 690: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) tell the story of the smartest YouTube rollup they’ve ever seen. — Show Notes: (0:00) $3B of nursery rhymes rollup (21:55) Sam goes all-in on IRL (36:03) All-in dads (38:37) Shotsy (41:49) PEDs for business — Links: • CoCoMelon - https://www.youtube.com/watch?v=dlnJ9attCOc • Blippi - https://www.youtube.com/channel/UC5PYHgAzJ1wLEidB58SK6Xw • Companies House - https://www.gov.uk/government/organisations/companies-house • RollUpEurope - https://rollupeurope.beehiiv.com/ • Shotsy - https://shotsyapp.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  I gotta tell you about a YouTube story. Okay, so this is a story of how a guy found an underrated opportunity in the YouTube market and turned it into $3 billion.

• 0:19Shaan Puri?

  So there's this guy Renee and Renee discovers an opportunity. Sam, do you know what the most viewed YouTube channel is? Most views on YouTube, do you know?

• 0:29Sam Parr?

  Uh, the obvious answer would be Mr. Beast. The second-

• 0:33Shaan Puri?

  Mr. Beast, number 13? Why, why are we talking about number 13? I'm talking about number one, Sam.

• 0:37Sam Parr?

  Okay, do I do the bro move where I under guess till you win? No, I, I'm gonna say some type of Indian thing, probably like an Indian-

• 0:46Shaan Puri?

  Number one is T-Series. It's Indian music. So it's just like, like all the famous Bollywood songs. But do you know what number two is?

• 0:51Sam Parr?

  I don't. No idea.

• 0:53Shaan Puri?

  Cocoon Melon.

• 0:54Sam Parr?

  Cocoon Melon, yeah, god.

• 0:55Shaan Puri?

  Does your kid watch Cocoon Melon? He's too young, maybe?

• 0:57Sam Parr?

  I refuse to let her watch Cocoon Melon because it's crack. It's baby crack.

• 1:04Shaan Puri?

  So by the way, number two, number five, number six, number seven, uh, those are all just like Cocoon Melon. They're basically kids entertainment channels. Uh, by the way, a couple of them are like Russian and Ukrainian in the top 10 of all views. So Cocoon Melon was this channel that was actually started back in 2006, 2007. Uh, this dad who was like an animator slash filmmaker, uh, and his wife, who I think was like a cartoonist for children's books, they noticed there's like, oh, there's like nothing good on YouTube for kids. And so they start creating very simple animations for, um, for kids on YouTube. Just like literally they're, if you go look, go to their channel

• 1:47Shaan Puri?

  and you click pop, uh, click oldest. And the very old, the oldest one, I think it's like 18 years ago, is a video that's like the ABC song. It's a 40 second video. Crazy. And if you go look at all the old ones, it doesn't look like Cocoon Melon today. There's no character. There's no like kid, JJ. There's no like, um, crazy cracked out animations. There's nothing. There's just like, literally they're just doing nursery rhymes. So it's like ABC, Twinkle Twinkle Little Star, Baba Black Sheep, all the hits. And so those start getting a lot of views. And for like 10 plus years, it's just them doing animations, no sponsors, no, uh, no merchandise, no gimmicks, no nothing. They're just living off of YouTube ad revenue. They got a small team. They, they get it to about 20 people. 10 plus years.

• 2:32Sam Parr?

  Wow.

• 2:33Shaan Puri?

  So, um.

• 2:35Sam Parr?

  That's a grind.

• 2:35Shaan Puri?

  They did that. There's another story, uh, Blippi. I don't know if you're familiar with Blippi. Blippi is sort of like.

• 2:41Sam Parr?

  Is he the guy who sings? But it's like many guys now.

• 2:45Shaan Puri?

  Yeah, they've switched out the character, but basically it's a dude who wears a blue suit with orange overalls and a bow tie. And he's like, yeah, it's me, Blippi, right? And he's like, basically he just goes to like abandoned, like not abandoned, I shouldn't say that, like kids like play places when they're closed and he goes and he plays in them and he like films himself playing in the, in the play place and he teaches you things or whatever. Slightly educational, slightly fun channel.

• 3:08Sam Parr?

  Wait, were you gonna say Blippi is recording at abandoned plate, like a, a, abandoned warehouses? Like is.

• 3:14Shaan Puri?

  Abandoned play place, like there's no one there, but they're not abandoned.

• 3:17Sam Parr?

  I thought you'd be like, today's special word is tetanus. Like you do, like.

• 3:25Shaan Puri?

  Can you say rabbit? Rabbit. So Blippi, this guy basically sees that his, I think his niece or nephew or something like that is watching these like really low quality, uh, videos of tractors. Like, you know, like kids love trucks and tractors. He's like, oh, man, like my kid loves this, my nephew loves this tractor video. And so he goes and he makes one. If you get same thing, go to the Blippi channel, you click all this, you'll see it's a video of a tractor going through a field. And his next one is like another tractor video and he's on green screen with it. He's not even near a tractor. He just green screens himself on top of it. And so he starts creating this and he starts getting a lot of views. And so what happens is there's this guy Renee and what Renee does is he decides to create a PE roll up. But around these kids YouTube channels.

• 4:09Shaan Puri?

  And the opportunity is that Rene worked at a company called Maker Studios. Do you remember Maker?

• 4:13Sam Parr?

  Yeah, it kind of ended up being like they were the hottest thing going and they raised money at billions of dollars of valuation. And it didn't exactly live up to that, but it kind of created like, it was like so innovative that a lot of the employees were, went and did amazing stuff. Is that right?

• 4:28Shaan Puri?

  Kind of, yeah. So basically they were early on to the YouTube professionalization. And what they were trying to do was they created what's called an MCN, a multi-channel network. And, you know, what does that mean? It's sort of like an agency, like a CAA for YouTube talent. So for some of them, they would own the channels and then the talent would operate them. For others, the talent owned their own channel and they would do the brand deals. But like, instead of you, the one YouTuber negotiating your brand deals, they would go to, you know, whoever Coca-Cola and negotiate it for all 30 channels on their network. Right? So it's like creating a, like a television channel, but on YouTube. And this idea sounded really good. It just wasn't a really good idea. It's been tried and failed many, many times.

• 5:07Sam Parr?

  Right.

• 5:07Shaan Puri?

  It was one of these startups you have to be very wary of because they, it's reasoning by analogy. So if you ever hear like Elon talk about like reasoning from first principles, which is basically you take like solid truths, like logic. And you build one logic block on top of another, like a stack of Legos that all click together in a chain of logic. Reasoning by analogy is to say, yeah, we're CAA, but for YouTube. And you don't really understand the underlying assumptions about how YouTube works and how Hollywood works. It's totally different. There actually doesn't need to be a CAA for YouTube. Or it wouldn't be that valuable if you were the CAA of YouTube. But it raised money and it was a very hyped thing at the time. They actually ended up with a good exit to Disney. I think Disney bought them for 709 or a million dollars, something like a big exit.

• 5:53Shaan Puri?

  But it was a, it's like kind of a failed company and it failed inside of Disney.

• 5:56Sam Parr?

  But it like. Could be an okay business, just not a good business that requires hundreds of millions. Yeah, not hundreds of millions in funding, good business.

• 6:05Shaan Puri?

  There are plenty of these like agents, creator agencies on TikTok and Twitch that are like bootstrap that'll do like a few million dollars a year of profit. Good for them. So what happens? So Rene, he's at Maker. He didn't start it, but he works there. And when Disney acquires it, he goes to Disney and he becomes like the head of like digital content internationally, some like, you know, some title there. And what he realizes, he says, here's the opportunity. He goes, when I was at Maker, I realized that kids YouTube videos were getting tons of views, but they were overlooked by traditional PE and media companies because they, you know, basically they look too janky to be taken seriously. He said, of the top 100 most viewed children's bands online, none of them were owned by big studios. So he's at Disney. He's like, look at the top 100 channels, kids channels on YouTube.

• 6:49Shaan Puri?

  None of them are owned by Disney or Pixar or like any of the major studios. And his co-founder, who was at Paramount at the time, goes, yeah, also, none of those, none of those YouTube channels that are getting all these views have streaming deals. Because the streamers say, we need the content to be exclusive. And the YouTubers are like, exclusive? I mean, YouTube's my bread and butter. Why would I take the content off of YouTube? So they were just like, no, we're not doing a deal. So they get together and they started stack ranking and they basically made a simple criteria. So they said, I want something that has high views and has like a quality IP. So like it has a brand name, it has a character that people might, might associate and love, something you might buy a plush doll of someday, like you'll buy a toy of this, this thing.

• 7:34Shaan Puri?

  He goes, if they have both of those, I'm interested. And straight out of the gate, they raised about $150 million. And they raised all this money saying, we're going to do this roll up. And they do three deals. So shout out to the, the Roll Up Europe Beehive newsletter. Cause he had the details on this. Nobody ever, all the traditional media, they only have the surface level details. Some guy on Beehive has like a really detailed breakdown of this. Because these companies are based in Europe and so they're all listed in Companies House. So he was able to like, go see literally how much did the CEO make? And the headline of the story is they take that $150 million, they start buying up these channels. And four years later, they exit this to Blackstone for $3 billion.

• 8:16Sam Parr?

  What?

• 8:17Shaan Puri?

  Technically, they exit to Candle. Candle's backed by Blackstone. That's where Candle got the, the money. But they sell for $3 billion.

• 8:26Sam Parr?

  How much revenue was it making?

• 8:28Shaan Puri?

  So let me break it down. They go and they buy Cocamelon for $103 million. 92 million upfront, 11 million contingent. Okay, so 100 million on Cocamelon, 70 million on Blippi, of which only 26 million was upfront. 45 million was contingent. And then Little Baby Bum was the third big one that they bought. And Little Baby Bum had also Nursery Rhymes and whatnot, and they did that for 65 million. So that's, that basically, and they, at that point, they had raised more money of equity and debt. And so they raised about 400 million in total equity and debt to create the 3 billion exit. So like a 10x return roughly on the capital that they used to buy these channels. And in four years, literally through M&A, they were able to create $3 billion of value.

• 9:11Shaan Puri?

  Here's what they did. So here's the revenue. So their company's called, the holding company's called Moonbug. So Moonbug, basically, 2019 is sort of like a $20 million a year business. 2020, it's about a $50 million a year business. Then it goes to 150, then it goes to $230 million with 100 million in EBITDA before they got taken out.

• 9:30Sam Parr?

  Holy shit. It was doing 100 million in EBITDA in only four years?

• 9:34Shaan Puri?

  Exactly. And the founders of this thing, so each of them cleared, Renee makes 300 million for this four years of work. His co-founder makes 300 million. The head of M&A made 60 million. And the CFO made like 20 or 30 million dollars in the rollup, and the rest went to the investors.

• 9:51Sam Parr?

  When they bought these companies, did they need to be great at operating YouTube? Or was the, they were so good at incentivizing Blippi or whatever that they're like, just keep going, you're doing fine. You get this much of your payout if you hit this and that.

• 10:08Shaan Puri?

  So these businesses are, are simple and complex at the same time. What do I mean by that? One, a lot of the views are just going to come on the back catalog. So, you know, it's, it's still Wheels on the Bus, it's Twinkle Twinkle Little Star that is racking up views every single month. You don't have to do anything on those videos.

• 10:23Sam Parr?

  I'm not sure if you're saying Wheels on the Bus as analogy of running a company, or you're literally referring to the song Wheels on the Bus.

• 10:30Shaan Puri?

  Yeah, the song. And so they, the back catalog gets a lot of views. What they did, which was smart, so Cocamelon wasn't originally called Cocamelon. It was originally called Checkgate, which sounds like a... Baggage company.

• 10:44Sam Parr?

  Dude, it reminds me of, it sounds like the cult. Remember the, uh, the cult that where they all killed themselves? It was like Heaven's Gate, Check Gate.

• 10:51Shaan Puri?

  Okay. So yeah, not familiar with that. Not, I need to brush up on my cults.

• 10:55Sam Parr?

  Yeah.

• 10:56Shaan Puri?

  So Check Gate, and then they rebranded to ABC Kid TV, which if you watch the videos, it'll still start ABC Kid TV. And then it starts the song. Uh, then they rebranded to Cocamelon, but that's like in 2017 or something like that. Like it was like a long time. It was like 10 plus years into the company that they rebranded. And that's when they introduced JJ and the characters and the colors. And then, so basically that's where you get the characters. Same thing with Blippi. They had Blippi. They take out the main guy. They had, they replace him with a, like a rotate, like a, like an actor, basically. Cause he's ready to move on. And, um, they also introduced Mika, this like diverse character who could come in and like appeal to a wider set of audiences. So they're doing like moves in the content. Yes. But the other moves they did was they got it on the streamers.

• 11:40Shaan Puri?

  So they got it on the Netflix. It's now the most watched kids thing on Netflix is Cocamelon. Then they go into the toys business and they're doing, you know, millions and millions in toys and licensing. And so, you know, you, they built out the full like suite of business, basically around these. They do Blippi the musical. It's a live tour that's going around the nation and that's, uh, you know, selling out, you know, basically tickets. Me and my family, we all went and this, you know, there's not an empty seat in the house. And so like these things are like, they turned them into, you know, rocking and rolling businesses. They kind of use the Disney playbook, right? Which is like create massively loved IP and then monetize it through everything, except for they just didn't do theme parks.

• 12:19Sam Parr?

  Have you seen on South Park where, uh, Mickey Mouse is, uh, you know, comes off as this nice guy, but behind the scenes, he's trying to convince the Jonah brothers that they better wear their virginity rings, uh, or their chastity rings. Because they're wanting to like have sex and he's like, huh huh, you better put that fucking ring back on.

• 12:38Shaan Puri?

  First of all.

• 12:41Shaan Puri?

  Incredible impression.

• 12:42Sam Parr?

  Yeah.

• 12:45Shaan Puri?

  How did you feel three seconds before you did that? Before you committed?

• 12:48Sam Parr?

  You know, uh, there is no, when you're taking a risk, you cannot paint a world where it's only upside. You have to accept that there is potentially downside. These are the things I tell myself before I'm ever, uh, taking a big risk and I thought about that.

• 13:03Shaan Puri?

  I'm a risk taker.

• 13:04Sam Parr?

  Yeah, I'm a risk taker.

• 13:05Shaan Puri?

  I do impromptu impressions sometimes that I've never done before.

• 13:09Sam Parr?

  But that's what I imagine Rene to be. He's like, listen, Blippi, I need you to put that fucking tie on and I need you to get out there and dance.

• 13:18Sam Parr?

  When Blippi's like asking for a raise, what's the hard part about this business? Is it, uh, convincing people to sell?

• 13:25Shaan Puri?

  No, I don't think that was that hard because they had a huge check and the huge check helps. You know, like I think at the time, I think Cocamelon had done like 80 million in revenue or something like that, uh, that year. And then they bought them for a hundred. So they bought them, you know, probably like at a 5X multiple or 6X multiple of profits or something like that. I don't know exactly the multiple, but I'm guessing they offered them like, hey, here's a bunch of money that you could have. And like, you've been running for like, you know, years doing this on this treadmill. And like, what if we could help? And what if we could take you to the next level? You don't know those people? Oh, I golf with the guy from Netflix. Oh, I used to be at Paramount. Oh, I was at Disney. I can help you get to the next level. Break down doors that didn't seem like they were open. The hard part was picking up the gold on the ground.

• 14:11Shaan Puri?

  So this happens a lot in business. It's like these ideas are just sitting on the ground. And it's, the hard part is somebody taking a very simple idea very seriously. So to say, yeah, you know, that silly like nursery rhyme channel? I'm gonna go raise 150 million dollars from like whoever Goldman Sachs to go and, uh, and acquire these. And you have to say that with a straight face when there's no track record of that, you know? You have to really pitch a strong case.

• 14:39Sam Parr?

  And I also wonder, and you would actually have good insight into this because you worked at Twitch. I wonder what opportunity looks like. So for example, when you explained Renee's inner dialogue of like, hey, look at all the top 100 channels. None of them are owned by PE or they all are just kind of like these mom and pop shops. This seems so obvious, but I wonder what that inner dialogue actually was with uncertainty. In the same way where I don't know anything about streaming, but you used to work at Twitch. And then I know that like, there was that, there was like two new video kick streamer. I forget, but like, I wonder if a Twitch employee could have looked at me like these, there's an opportunity here.

• 15:22Sam Parr?

  Here's a gap because I could see the data, therefore we should support this other thing. What was the other one called? Kick?

• 15:27Shaan Puri?

  There's Mixer, there was T-Keck.

• 15:28Sam Parr?

  Yeah.

• 15:29Shaan Puri?

  YouTube has their own, Facebook has their own. Actually, you know, there was a time where we were, before Twitch acquired us, we were building like a tool in the ecosystem. We were getting to know a bunch of the streamers who were using our tool. And we were like, look, this tool, like the hard part is this tool like kind of caps out at like a hundred million. If we, if we win, if we win, the size of this is like a hundred million, we think. And the problem is that the platform's worth like five billion. How do we do the five billion thing? And we're like, we'd have to create another platform. It's like, okay, well, there's the technology part of it. That's hard, but doable. The hard part is getting the streamers and getting the network effect to go. Like, how do you break the network effect of something like Twitch? And what you realize is that a very small number of streamers drive a huge amount of the viewership.

• 16:15Shaan Puri?

  So in theory, you could get those streamers together and you could say, hey, we're coming over here. And so I actually went and pitched my investor. Now, I shouldn't say pitched because it wasn't, I wasn't fully committed. I wasn't sure that this is a swing worth taking, but I was like, I think what we would need to do.

• 16:32Sam Parr?

  Wouldn't it be neat if we did this?

• 16:34Shaan Puri?

  I was like, we need to throw some sort of event where we get a hundred of the, we get all the top 100 streamers in a room together. And basically we need to make them an offer they can't refuse. We need to make, we need to basically overpay the top 100. And you know, the thing is with the top 100, even if they're making $5 million a year and you're offering them three X that, four X that, whatever it is. Okay, you'd need $500 million to do this. And they need to say yes, which is hard. But if you had $500 million, you could create a platform that's gonna be worth $5 billion. Like, it's not that much more complicated. Like, once you have the streamers, you've got the hard part. You could build all the other stuff. You could build the chat. You could build the streaming technology. You could build the bits. You could build the subscription feature. You could build all the other stuff you would need to build. But you'd have to get the main creators to come over.

• 17:19Shaan Puri?

  You'd have to have the sentiment be, this is where you need to be, not Twitch. Really, that's the really, really hard part. And so we were like, I don't know, that's kind of a crazy idea. We didn't end up doing it. When we got acquired, Emmet takes me out to drinks the night the deal closes. And we go meet in this bar in the Mission and we're talking. And I was like, yeah, like, you know, it's kind of like, you could put your cards on the table now. The deal's done. And I was like, yeah, you know, actually, we were talking about something. I said, you know, one of the things that I thought about doing was, I realized, like, you know, we did the math. We realized these streamers mattered the most. If we paid them this much, I think we could have got them, you know, 70% of them maybe to come over. And like, that could have caused like some waves. And he's like, yeah, actually, we've thought about that.

• 18:00Shaan Puri?

  So what we had done was, we made it so that none of their, all their, they're on contracts with us. Unlike YouTube. So like, on Twitch, they actually have like multi-year agreements with Twitch. And he goes, we just made it so that they don't expire at the same time. So we always aligned it where for the top streamers, they're all ending at different times. So that nobody would ever feel safety in numbers to move to another platform as a giant group. Because they could never get their contracts to align.

• 18:27Sam Parr?

  That's why Emmet is Emmet.

• 18:29Shaan Puri?

  Yeah, actually, I think in reality, that actually wasn't the case. And in truth, the streamers just could have like moved over and there's nothing Twitch could have done about it. Like, the contract wasn't, you have to stream here. The contract was, you only get this deal if you stream here. Meaning like, you get this ratio, this, maybe the split or this minimum guarantee, whatever, right? But like, the reality was, if Twitch went and started suing streamers, that would have been horrible for their own business. They would never do it. Which is why multiple streamers did take money from Mixer and Kick and others. And they left and Twitch didn't do anything about it. So like, the reality was, a more high-agency version of me, you could have actually tried it. And it would have been, probably would have been more worthwhile, my time than what we did with the tool. Because the tool never had the upside.

• 19:14Sam Parr?

  This is a great story. I want to know, like, the update. I want to know what happened. And how did you know how much money he made?

• 19:21Shaan Puri?

  Uh, I told you, my guy on Beehive, he basically went to their, their, his, Renee's LLC, or whatever, you know, the equivalent of an LLC is on Companies House. And you could see that $280 million hit the bank in a certain year. They had to report that. And so he kind of did all the math. And he also had their cap table like their waterfall. So it was actually kind of nerdy and interesting in that the way they structured the deal was basically with investors. They, the founders who were doing the roll up were basically entitled to somewhere between 22 to 28% of all proceeds of the roll up. All right. So that was like their profit participation at the end. So whatever we sell this for, we get between 22 to 28%. Investors are going to get the rest.

• 19:58Sam Parr?

  Wait, that's, that's insane. That's different than equity?

• 20:03Shaan Puri?

  No, it's like equity, but it's basically like, you know, you have equity, but then you have, let's say, preferred equity, right? Or you have like liquidation preferences. You can have rules. You can have strings attached to equity. So for example,

• 20:13Sam Parr?

  Wow, I did not know that.

• 20:15Shaan Puri?

  What they did, you know, because in venture, this happens all the time, right? When a company raises money, they raise preferred shares. Preferred shares means they get their money back first. So even if I own 25%, I don't necessarily get 25%. I might get zero.

• 20:24Sam Parr?

  Yeah, I guess I just assumed if this is a PE firm, the rules are different. And like, it was like, for example, it was like tied to the carry or something like that.

• 20:32Shaan Puri?

  So what they did was, um, it was based on the, the multiple of the invested capital, the MOIC, right? So it's like, uh, if it was under 3X return, so they, they raised 400 million. If it was going to be an under 3X return, they were going to get like only 9% of the proceeds or something like that, like a lower percent.

• 20:47Sam Parr?

  Got it.

• 20:47Shaan Puri?

  But they hit 10, 10X, right? So they hit the highest tranche, which was basically, they got their 10% of sweat equity plus 11% of profit participation. So they got like 22% or something.

• 20:57Sam Parr?

  Did they use any of their own money to start this?

• 21:00Shaan Puri?

  I think Renee was an investor, but I don't know how much.

• 21:03Sam Parr?

  Yeah, this guy's great. That's a good story. Um, I have a life update for you. And I, I wanted to share because I think, I think it's fun, but I also think that there's a lot of people who can learn from the situation that I'm in, because I think they're in similar situations. So the life update is my partner, Joe and I, we are now the CEOs of my company Hampton. And the life update is basically, I'm going like pretty much all in on it. And I wanted to explain a quote that I read that made me want to do this. So we like, or at least I like Palmer Lucky. Do you like Palmer Lucky?

• 21:36Shaan Puri?

  Yeah, sure. Why not?

• 21:38Sam Parr?

  Palmer Lucky, we had him on the pod like three years ago, two years ago, and I have been just fascinated with his way of thinking. And he had this interview come out. I linked to it on the bottom of our document. It was with Tablet Magazine. And I think he came out with this in 22, maybe. And I want to read it to you. So Palmer Lucky is the CEO of Androl. It's a 13 or 20 billion dollar company, something like that. Also created Oculus. So he said, "At some point in business and in life and in romance, you have to commit to a path. A lot of my peers in the tech industry do not share this philosophy. They're always pursuing everything with optionality. Oh, I need to be able to raise money from

• 22:20Sam Parr?

  anybody. I need to be able to sell my business in any way. I need to have liquidity in any way. I need to make sure that I'm not closing myself off to future romantic partners. I need to make sure that I've got my options open. I need to make sure that I'm not going to buy a house and lock myself in or having children. I don't know. I'm not ready. I don't want to commit to that path." And keeping their options open, they ensure that they're going to jump from option to option. And if they don't commit to a path, they're going to fail at it. You have to commit to make it work. And I think marriage is the same way. You just have to commit to it. You have to say, this is the path that I'm on, for better or worse, and I'm going to double down. And I thought, that is a great quote. That

• 23:02Sam Parr?

  really stuck with me when I read this. And I realized that with my business Hampton, I had hired a CEO for it. And so I wasn't able to like really-

• 23:11Shaan Puri?

  From day one, right?

• 23:11Sam Parr?

  Uh, day, month eight. So I got it to a million in revenue. He scaled it to eight figures in revenue. And then I am now taking over. And so, but because of that, I wasn't able to like, you know, put my influence on it. You have to like, respect your CEO. You have to respect the manager in charge. And I hated that. I was not a fan of that. And I think that on this podcast, we talk a lot about that. And it sounds cool. And I'm sure it's great for a lot of people. But it wasn't great for me. And the reason I wanted to bring this up on the pod was because a lot of people you see doing this, they called it like a hold company, a holding company or whatever, where they're like doing

• 23:52Sam Parr?

  lots of different stuff. Because we glamorize it, because if it works, I'm sure it's great if that is your main thing. And I was starting to think, oh, that would be great. I would like to do that.

• 24:03Sam Parr?

  I realized I don't want to do that. I just want to do one thing. And this quote like really inspired me that that's like really what I care about.

• 24:09Shaan Puri?

  Now, let me ask you a couple of questions. You weren't doing a hold company, a holding company though, right? You were just doing Hampton already.

• 24:15Sam Parr?

  Yeah.

• 24:15Shaan Puri?

  So why the switch where you go from being founder, chairman type person to I want to be the CEO or actually co-CEO, not even be the CEO? Why that?

• 24:27Sam Parr?

  I realized that I wanted to have full control because I wanted this to be a legacy creating company. I wanted to just put my texture on it, but also when I realized I hate remote work. I hate it more than anything and I wanted to create an office where I live and office culture because those are some of the greatest memories that I have. You and I used to work across the street from each other at the corner of Bush and Montgomery, right? Was it Bush and Montgomery?

• 24:53Shaan Puri?

  Yeah.

• 24:53Sam Parr?

  I loved that intersection, just walking out and seeing the action and seeing my employees upstairs and be able to just like go for lunch and just like, like shooting the shit during breaks. I loved it and I just felt that this was a really good way to make all of my selfish wants come to reality.

• 25:10Shaan Puri?

  Right. Yeah, that's great. You know, I think that a lot of people are probably feeling this right now because everybody went remote during COVID. And now we're what? Two, three years into that, that full remote decision. And at first you have the honeymoon period of remote. Ah, look at this. I don't have to commute. I don't have to even get dressed. I don't got to wear pants. I just got to top up. Here we go. You know, oh, this is great. I could see my kids. And then you're like, God, I can't get away from my kids.

• 25:40Shaan Puri?

  I haven't left the house in weeks, you know, or whatever, right? Like you, you start to see some of the consequences of the negative side of, of those decisions. And I think the biggest one for you and me, at least I felt this is I, I miss just being creative and serendipitous with my team. So it's like, A, have a team, right? And B, be able to just whiteboard, sticky note, go for a walk, go for lunch. Like I brought Diego out here. So Diego was living on the other side of the country. He's living on the East Coast in Baltimore.

• 26:10Sam Parr?

  How long has it been now?

• 26:12Shaan Puri?

  Diego's been out here for a couple of months, two, three months, something like that.

• 26:15Sam Parr?

  How has your life changed?

• 26:17Shaan Puri?

  For the better, dude, way better. First of all, I get to kinda still do basically what I do, but now I just have a buddy to do all of it with, right? So it's like, I kept the same schedule where it's like,

• 26:28Shaan Puri?

  in the morning, he comes over. The first two hours of my day are like my creative block, right? Where it's just, I don't do anything else. I just write, or I podcast, or I, you know, read. I only do something on the creative side. It's like a creative gym session. It's like going to the gym, but for creativity. Alright, so we do that. Well, we do that together now. It's great. And then, my trainer comes over. We work out together. He's working out with my trainer now. So it's great. Yeah, you know, we do, we do a hard workout. Then we go grab tacos. And while we're grabbing tacos-

• 26:54Sam Parr?

  You guys are like a prison gang, man. That sounds exactly like a prison gang. You wake up-

• 26:57Shaan Puri?

  We just need some enemies, dude. The problem is only just like old retired people around us.

• 27:02Sam Parr?

  Dude, go start a beef.

• 27:05Shaan Puri?

  Actually, I do have some neighborly beef. I could, I could actually just double down on that. Now that I think about it, yeah.

• 27:10Sam Parr?

  Sarkon homeboy.

• 27:11Shaan Puri?

  Get blown into your yard. I'm sorry. I don't control the wind. So, but then we go, and what I told him, I go, notice this, dude. Of our best ideas, how many of them have come while we were at this taco shop? Cause there's something in the creative process to like the bounce, as they used to call it, the pick-up artist game. In, in the book, The Game, they talk about this technique called the bounce. It's like you're at the club or bar, you meet someone. If you really wanna like accelerate your connection with that person, don't just stay there for another hour with them. Just be like, hey, let's go grab a bite to eat. I know a great place. And if you leave, if you do the same, the same hour with that person, but in two different places, connection goes up. Well, there's just something like that with creativity where we're working on a problem here, we end up getting, you know, like slightly stuck, or we come up with what we think is a solution.

• 27:55Shaan Puri?

  But in our gut, we're like, doesn't seem great. Uh, let's take a break. Let's go for a walk. So we walk or bike to a taco place. At the taco place, it's always, that's where the idea comes. Once we've taken our mind off it, once we've changed the environment. And I was like, dude, notice how many, how often that happens. If we were just remote, none of that would have happened, cause I would have gotten off the Zoom with you, and then I would have gone to take a break, you would have gone to take a break. I wouldn't be like, hey, let's just leave our phones on. Like, it would have just been like a little bit weird to do that. And we would not have had, you know, those next ideas. And if you're in a creative line of work- Those ideas are gold. Those ideas is what you're in it for. Right? Like unless you're in a like factory type of work where it's all about productivity.

• 28:36Shaan Puri?

  You know, for us, creativity is the is productivity. It is the new productivity. And so we need to set up a situation that lets us be more creative, which being a person was was pretty massive for that.

• 28:46Sam Parr?

  Yeah, it's funny. We're both craving the same stuff. And I think that a lot of people are. And I.

• 28:53Sam Parr?

  Yeah. And so like, I went and looked at apartments this weekend and I we have our, I think my lease starts May 1. And so I'm going all in on this, this in real life stuff like I needed.

• 29:04Shaan Puri?

  Will you move or you're gonna like split?

• 29:07Sam Parr?

  I don't know yet. I'm still working out logistics. I went and looked at this apartment building. Do have you ever been to like, I don't know if this is happening in San Francisco. So the new thing in New York is that there's these apartment buildings and it took me a long time to realize what they are, but I I've nailed it. They're cruise ships. And so basically what they are is they're really cheap. I mean, they're super expensive, but the build quality is like, kind of crap. Like all like basic builder quality apartment units, but then the actual lobby has a bowling alley.

• 29:38Shaan Puri?

  Oh, like the amenities are amazing. Yeah.

• 29:40Sam Parr?

  Yeah, like a rock climbing gym and it's like all like in the basement and then it has like the best gym you've ever seen in the world. And then it has like a playroom, a golf simulator. It's basically built to be sort of like a mall where like it's built for like. Uh, the 35 year old, three, two kid, all under eight type of like families. And so I went and looked at like an apartment like that and I was like, sitting in that apartment building and I'm like. I don't know if I could go to bed here at night in these like tight ass walls, like hearing like honking in the city. And so I haven't decided if I can like. Put up with that and I'd rather commute, but potentially I would move to the city. I like, here's what I did. I sat down and I was like, what's my dream day? Well, my dream day is I get up at seven, I go and work out and then I get coffee with like Austin Reef, who lives next to my in-laws, or I'd get coffee at my in-laws.

• 30:25Sam Parr?

  And then I'd go to work at 9:30 and then my wife would like show up at the office to do some work and then we're both home at five to have dinner. And that's like, and then maybe at like seven or eight, after the kids go to bed, I would go for a walk. Outside. I'm like, that's the perfect day. All right. How can I create that? And so I'm still working backwards on how could I create that? The problem is, is I forgot about going to bed at night and how I need a huge ceiling because I get claustrophobic. And that's going to cost $60,000 a month because New York City is like the craziest place in the world when it comes to renting an apartment. And so I'm still trying to figure out, you know, some of those logistical details on how on earth like I could pull off this.

• 31:01Shaan Puri?

  It was like super relatable with like walking and doing whatever until you're like, but I need 16 foot ceilings to sleep.

• 31:07Sam Parr?

  No, I just like at your house, like you're like a lot of apartment ceilings are eight feet tall. And it like, I don't know, you feel like claustrophobic. Dude, the rent in New York City is outlandish. So when we were younger, do you remember like the idea of when we were 25? I think I spent like $800 a month. A $10,000 a month apartment nowadays in New York City, it's not nice. It's like a shit two bedroom. It's crazy how expensive Manhattan is. And so

• 31:33Shaan Puri?

  Yeah, that's wild.

• 31:34Sam Parr?

  I gotta like figure out all the logistics, but that's my spiel. I'm going all in and I'm going to go all in on in real life. I need it. My soul is aching.

• 31:41Shaan Puri?

  How much were you working on Hampton anyways? Hours a week?

• 31:45Sam Parr?

  40 hours a week. Like it was like

• 31:47Shaan Puri?

  What's going to change your CEO now?

• 31:49Sam Parr?

  Well, I can't like, like before it was like, well, how can I convince this person that my idea is the right way? Or how do I respect the boundaries? You know, like it, I was a very respectful boss, I felt like, and it was like, but now it's like, I don't, I'm not really going to be respectful. I'm just going to say like, this is what I want to make. I need you guys to help me make this type of energy versus before. I think I was a little bit more hands off and I was thinking a lot. Now I'm actually operating.

• 32:19Shaan Puri?

  Yeah.

• 32:20Sam Parr?

  What?

• 32:21Shaan Puri?

  Oh, no, that's just funny. Like I feel like I was just reflecting like, you know, you, I think Andrew has a good gift to this. I do this too, which is like, we tell these great stories. You're like, you know, I was reading this article about Palmer Lucky. And he said this beautiful quote and you have this quote, you're like, I decided I too need to commit and choose a path. But it's like, and it's a great way to frame a story like this. It's like the truth, I think, I'm going to speak for you for a second, but I think the truth in a lot of these situations is just like,

• 32:49Shaan Puri?

  It's irritating to be out of like to not have your hands on and not be in control. It's like, I just like to be in control, do things my way. But like, wow, that's a less fun story to say. It's like, you know what? I just really feel like we all chase optionality and we're better off to commit and really just make it work.

• 33:05Sam Parr?

  No, that is the truth.

• 33:06Shaan Puri?

  And it's like, I think it's the truth, but I don't think that's why you're the CEO now.

• 33:10Sam Parr?

  No, usually, usually discovery.

• 33:13Shaan Puri?

  Because you read this Palmer Lucky quote.

• 33:14Sam Parr?

  No, usually discovery for me, and I bet it's for you and for many other people is you feel a certain way and you're like, this friggin sucks.

• 33:21Shaan Puri?

  And somebody puts words on it.

• 33:22Sam Parr?

  And then someone puts words on it and you're like, oh, that's like normal to feel. Or this person said, this guy like.

• 33:27Shaan Puri?

  I guess what I'm saying is you weren't choosing multiple options. You just weren't in control. The quote that Palmer Lucky should have said is like, if you're the founder, put your fucking DNA in the company and just go like be hands on, be a micromanager, but go in there, do it, right?

• 33:40Sam Parr?

  I was going easy. I was in like the dad phase. So like, it was like, uh, like I wanted to be available at like noon. Now I'm, now I'm more so like, look, I can be there in the morning and in the evening. And I think that's, I'm still being a good dad. Before it was like, uh, I have to have X amount of hours of FaceTime. Now I'm out of the honeymoon phase of being a dad. And I'm like, look, I could like be with you for breakfast and be with you for dinner. And I think I could still be a good father. And so that was partial it, partially it.

• 34:10Shaan Puri?

  Gotcha. Yeah. I, uh, I was talking to somebody and, uh, recently and they were like, you know, I just want to like, I'm working, I'm working hard on this thing. They're like chasing some project, some deal. And I was like, why are you doing this? You're so like, you've done so many deals. You're, you're post economic. You've made so much money. Why go so hard at this? And they were like, I just really want my kids to see what their, you know, their dad working. And I was like, I don't, I don't even think he was lying. I think he genuinely believes that. But I'm like, dude, you're doing this deal because you like doing deals. That's all you've done. You, you've done deals for 30 years. You're amazing at doing deals. It's a rush to do a great deal. It's fun to win. It's fun to dunk the basketball and you're trying to dunk. And you don't have to be like, I just want my kids to see a hardworking dad. It's like, dude, you're sitting on your laptop sending emails.

• 34:55Shaan Puri?

  It's like, it's not like they see your, their dad, you know, sweating it out in the salt mine right now.

• 34:59Sam Parr?

  Chopping down wood, dude.

• 35:01Shaan Puri?

  So I was like, but people tell themselves all kinds of stories and I just find it hilarious because of course I do the same thing. But when you see it in other people, it's much more easy to spot like, oh, you've told yourself a story. That's cool. Like that makes, it's fine. Whatever, whatever gets you to do the things you want to do is fine.

• 35:15Sam Parr?

  Would you want your children to work with you? Is that even in your wants?

• 35:20Shaan Puri?

  I would, I would think that would be really fun or cool to do. I worked with my dad for about a year and it was actually a lot of fun. Much more fun, like my, working with my dad was more fun than just like hanging out with my dad and not working. You know what I mean? Like it was actually like a better dynamic, it was a cooler dynamic. I learned more that way and I saw him differently and he acted differently in work mode versus he did in home mode. So it was kind of cool. So I think it would be really fun, but it's not something I'm like trying to gear up, you know? I, I think I've told you this before, like my new sort of dad ideal is Ben's dad. So Ben's dad, Andy, he, he did a very simple thing that's going to sound like, it's going to sound like nothing, but I personally think it was quite profound, which is the way I initially was trying to be a dad

• 36:04Shaan Puri?

  and how other people are dads is you have things that you're into. I love basketball and I keep trying to buy little basketballs and like put them near my son. I buy the hoop and I like take them to a class. I'm like really trying to get him into basketball because like, oh man, I really just want him to like, love the things that I love and then we could share that, we could bond over that. Whereas his dad was like, he's like, what's that type of blood? That's like, uh, it's the universal donor. It looks like O negative or something like that. He's O negative. So he's like, he's got one son who's into standup comedy. So he's like, great, I'm now into standup comedy. Yesterday I knew nothing, didn't care. Today, everything I do is eat, sleep and breathe standup comedy, bought books, watched videos, goes to shows by himself, starts practicing himself, starts giving his son feedback on every single thing that he's doing in a helpful, supportive way, making connections, whatever, whatever he could do.

• 36:49Shaan Puri?

  He's like, I'll meet you where you're at. And Ben loves the Phoenix Suns. Guess what? Andy now watches every Phoenix Suns game, is a hardcore fan, is always talking about the Suns. Cause he's like, I'll meet you where you're at. If that's what you're into, I will get so into it that we can bond over that. And I just thought that was like a really selfless kind of amazing thing he did. And I just hadn't seen a lot of dads do that. I think my instinct and many dads instinct is just to try to get them to like the shit we like. And then they don't, and then we're like, all right, like I support you. But like at an arm's length and I just thought it was much cooler to go all in on what your kids are into. So I hope and I'll expose my kids to like business and like I'll be totally open to them working with me. But I really want to do the Andy thing, which is if they're into whatever musicals, then

• 37:35Shaan Puri?

  do ray me, you know what I mean?

• 37:39Sam Parr?

  That's awesome. That that almost makes me emotional here about Ben's dad. What a, what a great dude.

• 37:44Shaan Puri?

  He really is.

• 37:45Sam Parr?

  Do you want to end there or do you want to keep going?

• 37:47Shaan Puri?

  I have, I have one quick one. This is actually kind of cool. This guy Josh on Twitter, so Joshua Ogundu tweeted this out. It's cool, fine. So he tweeted out about this company called Shotzi. Have you ever heard of Shotzi?

• 38:01Shaan Puri?

  It's an app.

• 38:02Sam Parr?

  No. Yeah. Didn't we talk about Shotzi?

• 38:05Shaan Puri?

  No. So Shotzi is an app for tracking your Ozempic injections.

• 38:10Sam Parr?

  Oh, that is funny.

• 38:12Shaan Puri?

  And it just crossed a million in ARR. And all it does is it basically is a, it's a shot tracker. So you know, it's, I guess, I, I don't know. Maybe you could tell me like, I guess it's somewhat cumbersome to keep track of maybe, I don't know if it's when you did it, how much your dosage is. A reminder, it's time for your next shot.

• 38:31Sam Parr?

  By the way, how about that little jab of, uh, I don't know. Maybe you could tell me like, how do people use this app?

• 38:36Shaan Puri?

  You've talked about, you took it.

• 38:37Sam Parr?

  I know, I'm joking. Uh, with Ozempic, you have to increase the dosage a lot. So let's say you start with like five ML. After two weeks, you have to go to seven and then you have to go to like 10 and it's not like incremental. So you.

• 38:49Shaan Puri?

  So when you hear this idea, were you like, yeah, that was a pain point or for you, was it like, nah, I don't really see it.

• 38:54Sam Parr?

  I didn't take it enough to be a pain point, but it's very clear. It's just sort of like, imagine taking vitamins and like, you have to add a pill every two to three to four months. And it's like, it's just, it is easier to track if you want to follow it by the book. I'm more of a like eyeball and see how I feel type of guy.

• 39:12Shaan Puri?

  Look in the mirror.

• 39:14Sam Parr?

  Do we want to party today or not? That's like, you know, that's kind of, they call it vibe coding. I was a vibe Ozempic guy. It was just, how do I feel that day?

• 39:24Shaan Puri?

  Yeah, so the woman who made this, I think her name's Aja. She, uh, she was an engineer at The Athletic, like a software engineer at the, at the media company, The Athletic. And I guess on the side, she just built this like for her own pain point. And then I think it took off in like the Reddit communities and just off of Reddit and then some TikToks about it. It's gotten downloaded like a hundred thousand times. It's got this paid subscription, crossed a million in ARR.

• 39:47Sam Parr?

  What?

• 39:48Shaan Puri?

  Niches and riches, man. Like this is, uh, riches and niches is like just such a simple, just problem solution app, right? That it, that it, that somebody realized, okay, if, if Ozempic is the next big thing, right? If these GLP ones are the next big thing, I don't know how many people take them. I think it's like 40 million people or some like really big number of people who now all are on some schedule and realizing that you could build an app just for that population is a, a smart idea.

• 40:14Sam Parr?

  Have you seen like the Oscars and the Grammys and things like that? Like everyone looks great.

• 40:21Shaan Puri?

  Luca Doncic is losing weight quickly.

• 40:24Sam Parr?

  Is, is it, is, uh, are they illegal in sports?

• 40:28Shaan Puri?

  I don't think so, no.

• 40:30Sam Parr?

  Ah, I mean, it's kind of a, kind of like a, it definitely is like-

• 40:32Shaan Puri?

  You lose like muscle mass, right? So I don't think athletes would really care too much about this.

• 40:37Sam Parr?

  You cannot lose, you, I'm not a scientist, but you, obviously you can, if you eat enough protein and you lift weights, I think you can maintain. It basically just makes you not eat. So if you can say like, yeah, but I'm going to eat, uh, and I'm going to hit my protein and I'm going to lift weights, even though I don't want to eat today. Yeah, you could, you could keep protein. It's just, you don't want to eat, you're full.

• 41:01Shaan Puri?

  Let me see, let me ask you a random question. I was watching this video today about, somebody was speculating, uh, that LeBron, uh, LeBron does like whatever-

• 41:10Sam Parr?

  PEDs. I saw the Lance Armstrong thing about it.

• 41:13Shaan Puri?

  So Lance Armstrong was talking about it, Chael Sonnen has talked about it, Chael's like, "Yeah, we have the same drug guy. I know. I know what he's taking. I'm not gonna say, "but I know he's taking it." But Chael's also like a professional troll, so you don't "know when he's being facetious or truthful.

• 41:24Sam Parr?

  But also was a drug cheat.

• 41:25Shaan Puri?

  Yeah, but also did use, you know, performance enhancing drugs when he competed. And he was basically like, he's on EPO and like, you know, if you wanted to do what "he's doing, if you wanted to be doing tomahawk dunks at age 40 in the NBA, like, you know, "playing 30 minutes a game and averaging 27 points or whatever, like, you would do "this. And, uh, and I actually just was thinking about this in like, the world of "business. Um, is there PEDs at business? And like, how would you feel about, uh, people "doing that?

• 41:55Sam Parr?

  Have you ever taken Adderall or Ritalin?

• 41:58Shaan Puri?

  I've never taken it, but I know, I have several friends that do it, uh, to focus, "to be more productive.

• 42:03Sam Parr?

  I don't do any, I don't do any drugs, but 10 years ago, before I got sober, I, "for some reason, a doctor gave me a Ritalin prescription. I have no idea why. I don't "remember how, what happened, but I got it. And I took it for about four days. And "on the fifth day, I had like a mental breakdown. It made me too speedy. I was like, I could "maybe anxious. I'm like, I'm going crazy. This is horrible. And I was like, I'm never "taking this crap again. But those four days, I was on fire. Uh, I was like, laser "focused and it, I felt on top of the world. And so obviously, a lot of people take this. And I would not feel bad if my competitor took it. Is that what you're asking?

• 42:42Shaan Puri?

  I just, I don't know, like, in sports, it's definitely seen as, I think for most "people, when they would hear about an athlete doping or cheating, it'd be literally like, "you're cheating and it's a tainted record, right?

• 42:54Sam Parr?

  But I think, I think those drugs should be legal in sports a little bit. Do you "think that?

• 42:59Shaan Puri?

  Okay, so you would, you think in, in business, I guess there's two questions. Do you think a lot of people are taking this type of stuff? I remember Sam Bankman-Fried "had the like, the patch.

• 43:08Sam Parr?

  I think a huge amount of people are taking it. Dude, I think, there was a joke "on Reddit. There was a guy who was like, "I'm naming my daughter Vyvanse because I "love this drug so much." Uh, yeah, I think there's a, yeah, I think everyone, I think "if you're under the age of 30, I would assume that you're taking it.

• 43:26Shaan Puri?

  Oh, wow. That's cra- that's, you think it's that popular?

• 43:29Sam Parr?

  Yeah, I think that I am now a very wholesome, straight-edged person, and I think you have always been that way, so I think perhaps we don't-

• 43:37Shaan Puri?

  I'm just naive, dude. I didn't even like, nobody, nobody offered me any. I didn't, I didn't get any. It's not like I'm like morally superior. I just didn't even know.

• 43:45Sam Parr?

  No, I'm not, I'm not saying that it's morally superior to be this way. I just think that you and I have never, well, uh, since I've known you, I have never partied and you have never partied, or at least been part of like the drug or alcohol scene, really. And I do think most people, uh, it's like getting weed, you know, like, oh, like, I can't sleep. The doctor's like, "Gotcha, I understand." Do you know what I mean? Like waking, like, yeah, that's how I think it is.

• 44:08Shaan Puri?

  The closest thing I have to that is like, calling my dog a service animal, so I can like, you know, take her into someplace.

• 44:14Sam Parr?

  Dude, I, so when we were younger, our parents would, like, my parents gave me Ritalin because like, every boy who couldn't sit still in 4th grade, they were like, "Oh, you, you, you have an illness, son, and we need to keep you from standing up from the chair, and like, you know, you, you, you have to take this pill." And I remember taking the pill in 4th grade, and after like a few months, I'm like, I didn't have like the vocabulary to explain to my mother, but I was like, "This is making me sad." Like, something was going on, and so she was like, "Oh, this is crazy. What are we doing?" But I remember taking it, it changes you, and I do think that when I took it as an adult, it felt like I was on EPO and I was having to do the Tour de France. Like, it felt, I'm like, "Oh, I

• 44:54Sam Parr?

  understand how this is like, uh, an PED." Did you see how Chamath wants to come up, which I don't really respect a lot of what he says, but did you see how he said he wanted to have the PED-free poker?

• 45:08Shaan Puri?

  Oh, yeah, yeah. He was saying like a no Adderall poker tournament, basically?

• 45:11Sam Parr?

  Yeah, yeah. Uh, that's, that's sort of intriguing. That's-

• 45:15Shaan Puri?

  Dude, I must just be sleeping on this. Like, I, I didn't realize this was as, I, I have a couple of friends who I know, they were, they told me like, "Oh, yeah, I'm gonna stop doing that." And I was like, "Oh, you've been doing that? What is that? Why? For what?" Like, you know, it didn't even really occur to me. I guess this, I, as you guys are saying this, I'm realizing that, oh, I've probably just been foolish about that.

• 45:34Sam Parr?

  Yeah, it wouldn't surprise me. Okay, so like, what do you call the listeners of this pod? The yuppie class? Like, the white collar class, or whatever? I would bet that 30% of the people between the ages of 22 and 35, who are in this white collar, or yuppie, or Henry class, are on ADHD medications. That's my prediction, 30%. It's a lot, right?

• 46:00Shaan Puri?

  If you're on that Addy in the comments, let us know.

• 46:05Shaan Puri?

  We're gonna poll the YouTube comments right now.

• 46:09Shaan Puri?

  Natty or Addy?

• 46:10Sam Parr?

  I had friends that would buy it on the Silk Road. Can you even buy it online? I guess you don't even need to buy it online anymore. You just go to your doctor, but...

• 46:17Shaan Puri?

  It's probably like Adderall toothpaste at this point. And if not, great idea.

• 46:22Sam Parr?

  Yeah.

• 46:24Shaan Puri?

  Brush in a rush. Let's go.

• 46:28Sam Parr?

  10 out of 10. 10 out of 10. You nailed that one. Alright, that's it. That's a pod.