The Shortcut to High Margin Income. Hormozi Hotline | Ep 926

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? ⁠⁠Click here.⁠⁠ Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  Let's rock. Justin, you up? Justin? Justin?

• 0:07Alex Hormozi?

  No, Justin. Okay, Justin, I'll get you next time. Otherwise, you guys can hear him now? Jesus Christ. Alright, Justin, this is the last time. I'm gonna get on here, and if I don't hear him, and only him, I'm eating this sandwich, because this thing smells amazing. Alright, Justin, are you on?

• 0:26Speaker 01

  Oh, I don't want to be met. I'm here.

• 0:28Alex Hormozi?

  Alright, we made it, guys. We did it. Justin is on. Alright, Justin, are you doing $600 or 600K a month?

• 0:38Speaker 01

  $600. New, ten dollars income is 120K a year.

• 0:42Alex Hormozi?

  Okay, so you're doing 120K?

• 0:43Speaker 01

  Moving away from that.

• 0:44Alex Hormozi?

  And what are you, so you do automation for ERPs?

• 0:48Speaker 01

  Yeah.

• 0:48Alex Hormozi?

  Okay.

• 0:49Speaker 01

  Particularly auto processing.

• 0:51Alex Hormozi?

  Auto processing? What is that? Order processing?

• 0:54Speaker 01

  Someone gets emailed, yeah.

• 0:55Alex Hormozi?

  Okay, so before this, you were doing what?

• 0:58Speaker 01

  Automate anything for anyone.

• 1:00Alex Hormozi?

  Automating anything for anyone?

• 1:03Speaker 01

  Yeah.

• 1:03Alex Hormozi?

  Okay, so how were customers coming to you before this?

• 1:08Speaker 01

  Two years ago, I did some videos on how to automate things. And that's, that's been it. That those videos have driven everything.

• 1:15Alex Hormozi?

  Do you still make videos?

• 1:16Speaker 01

  I'm about to start again.

• 1:18Alex Hormozi?

  Okay.

• 1:19Speaker 01

  With a new type of video, because those videos got me leads that were freelancers who wanted to automate for other people.

• 1:27Alex Hormozi?

  Uh huh.

• 1:27Speaker 01

  There weren't that many business owners.

• 1:29Alex Hormozi?

  Hmm. Would you ever teach people how to automate stuff?

• 1:32Speaker 01

  I've done lots of videos. I have lots of people on my LinkedIn who want to learn how to automate. I'm trying.

• 1:36Alex Hormozi?

  And you don't want to sell to them?

• 1:37Speaker 01

  But I don't know how much money they have, to be honest. A lot of people just getting started.

• 1:43Alex Hormozi?

  It's not about how much all of them have, it's about how much, you know, 5% of them have.

• 1:48Alex Hormozi?

  So what's the, what's the goal here?

• 1:49Speaker 01

  I've been really tempted.

• 1:50Alex Hormozi?

  Do you want to make money? Like, what's the goal? What do you want to do?

• 1:55Speaker 01

  The goal is like 500K net profit.

• 1:57Alex Hormozi?

  You just want to make money?

• 1:58Speaker 01

  Per year.

• 1:59Alex Hormozi?

  You don't care about building a sellable thing, you just care about making money?

• 2:03Speaker 01

  Yes.

• 2:04Alex Hormozi?

  Okay, I think that if you have a, like, right now, you have a very valuable skill. I think that you teaching people this valuable skill might be something that will for sure be able to make you 500,000 dollars a year net profit.

• 2:18Alex Hormozi?

  If that's your goal, that is, I think, for sure, the easiest path. Easiest and fastest.

• 2:25Speaker 01

  Okay.

• 2:25Alex Hormozi?

  Now, if you're like, I want to get to 20 million a year, different. But if you're like, I just want to get to 500,000 a year, super doable.

• 2:32Speaker 01

  Okay.

• 2:33Alex Hormozi?

  Yes, I think you just take all these people who are reaching out to you and the videos that you clearly do really well. Do more of that and then probably sell some sort of like automation certification, something like in the neighborhood of like, you know, 3 to 6,000 dollars.

• 2:46Alex Hormozi?

  So like, you have to sell two people a week to make 500 grand.

• 2:49Speaker 01

  Right, okay.

• 2:50Alex Hormozi?

  That sounds chill.

• 2:52Speaker 01

  Yeah, okay.

• 2:53Alex Hormozi?

  Just do it on school.

• 2:54Speaker 01

  Yeah, exactly.

• 2:57Alex Hormozi?

  I think the number one community on school right now is an AI automation thing, like, for sure, people buy that. Just do it, just sell it as an annual membership. They get five, you know, five, call it 5,000 or 6,000 dollars a year. If you don't feel confident yet, start at three, you can bump it to five or six. Have it built annually. And they get, you know, access to 20 different types of automations that are most common for businesses. And the nice thing is that you'll get both business owners and freelancers who all want to do it. Either they want to do it for themselves, they want to do it for other people, but either way it works.

• 3:27Speaker 01

  Yeah, okay.

• 3:28Alex Hormozi?

  And if you want to be more efficient with it, I would drive it to a sales call funnel rather than direct to a purchase page. And so I would just like sell them and then basically show them the about page, have them buy on the call with you, and then they'll be in.

• 3:40Speaker 01

  Yep.

• 3:42Alex Hormozi?

  Love this for us. Was that as good for you as it was for me?

• 3:45Speaker 01

  I mean, I've had to do that for a long time, but good to have some permission.

• 3:49Alex Hormozi?

  Everybody wants this one thing from you, that you have this very valuable skill. You have an existing media asset that continues to deliver these types of leads. Let's just go make a high margin product that you want to make 500,000 a year, awesome. Great, sell 100 people at 5K.

• 4:00Speaker 01

  Yep.

• 4:01Alex Hormozi?

  And it'll recur. Awesome, amazing.

• 4:04Speaker 01

  Awesome.

• 4:04Alex Hormozi?

  All right. This was great. All right, we'll talk soon. Welcome to Mozy Hallit.

• 4:11Alex Hormozi?

  And thanks for being a sport about the, about the audio. You were great.

• 4:15Speaker 01

  Sorry, you could from the sandwich.

• 4:16Alex Hormozi?

  Oh, no, you're good. But good observation. All right, thanks, Josh. Appreciate you.

• 4:22Alex Hormozi?

  All right. So, let's rock and roll. I'm gonna have the sandwich and I will stay on as long as it takes me to eat this sandwich. If you guys can pause on any of these questions, I will try and answer some of them. So I'll give you some secrets of my sandwich, my sandwich habits. I eat, I eat a lot of sandwiches. So I eat sandwiches for lunch, pretty much every day. I alternate where I get them from.

• 4:42Alex Hormozi?

  And so, yeah, that's, that's how I do that. So this is, each one of these slices is typically one ounce of meat. And so if you get three slices, you usually have three ounces per. And so this is six ounces, because it's six slices. And so I pre, I pre-tear all of my extra meat. Because anybody who's had a lot of sandwiches knows that if you try and load the sandwich up, it becomes this open thing and the ratios get all off. And so what I do is I tear, I pre-tear these to like my bite size. And so then I take my sandwich at the appropriate ratios. Now, we're gonna need the most added meat. It's gonna be the front and the back. And so I will take my, my front guy, get a dip. So I'm not being, not being a pig here. Just get a little dip on the front, so I get a little sauce.

• 5:24Alex Hormozi?

  Because I have no sauce on the sandwich, so I don't, I don't trust somebody else to just put tablespoons and tablespoons mayo on. And then I basically front-load it.

• 5:33Alex Hormozi?

  Hard to beat. Hard to beat. All right. Maybe it'll go question, bite, bite, question. Maybe I'll go three bites. Bite, bite, bite, question. Oh, I'm so hungry. Okay. Just pause it somewhere. Okay. Home health agency, pre-revenue. Home health agency, I don't even know what that is. Opening in a month. Okay. What are some advice in this industry when we rely on insurance for payment? Yeah, yeah, or do we have to rely on our own mouth?

• 5:59Alex Hormozi?

  Well, dude, you're, you're pre-revenue. You don't even, you don't even make money yet. So...

• 6:04Alex Hormozi?

  Like you can be cash or you can be insurance. I typically don't like someone else controlling my pricing. The advantage of being in-network is that they should be able to send you lots of customers. That's like the main benefit of being in-network. I would need to know more about home health in terms of what that actually is. So I'm actually kind of confused because there's a lot of like home health services. Alex, how are your strategies are used in new service businesses, but as a doctor, urologist, just starting out? And they're already famous urologists in my city. How can I build my practice using your models? Dude, it's gonna be marketing, man. You just gotta advertise. So you have to make content around your stuff. And one of the advantages that you will have compared to the more established guys is

• 6:49Alex Hormozi?

  that you should, should be able to run higher margins because you're not doing, you don't have nearly the overhead that they'll have. So you're gonna beat them on being able to be higher margin per service and that their people or patients are gonna have higher access to you. All right? Those can be the primary things. Something worth considering, by the way, I think concierge doctors tend to do very well. I don't know how many, if you're gonna do surgeries or what, but I think you selling people, because you're just getting into it and you might as well start where you're gonna end. Most of the physicians who practice for 20, 25 years realize that a concierge model that doesn't rely on insurance is a far more profitable and a way better way to live. And so they just convert from having like 25,000 customers to just getting 500 customers

• 7:31Alex Hormozi?

  who pay them like a thousand a year and they make 500,000 a year. Super chill, they have their cell phone number and it just like makes life really easy. And they just become general practitioners for those 500 or so customers. So something worth considering there in terms of strategies. But by and large, you're going to have to advertise via content today. That may change, but right now it's gonna be content because you're not gonna be able to outspend the other guys on the ad side. And you should be able to run decent margins and maybe having a couple of relationships with maybe like some hospitals or other practices that might get urology type stuff, maybe just some general practitioners that they'll refer you business because they'll feel bad for you. So with that question, we will now have a couple of bites.

• 8:16Alex Hormozi?

  So if you guys are eating lunch with me, then cheers. We can have a bite together.

• 8:21Alex Hormozi?

  Yeah, I don't know about you guys, but I'm starving. You get to quote, "see how I'm quote off camera." And so you're like, "I wonder how he's like normally." It's like, "This is it. This is how I am." Alright, I said three bites. Okay. Trying to stop between being a loan broker earning 1%, recruiter brokers earning 0.5% of limited all their loans. I mean, for sure, I'd go recruiting brokers. So you're telling me I can get half as much money on unlimited people versus 1% for myself? Each one of those become a consistent node of revenue that continues to pay you over time? So this is a leverage question. You literally just get paid on every single person. Basically, as soon as you have two producers that do well, you would make what you were making before. Like, to me, that's a no brainer.

• 9:05Alex Hormozi?

  Best way to scale wedding photography business? So, everyone, you have basically four fundamental ways you're going to advertise. Core four. You've got outreach.

• 9:16Alex Hormozi?

  You've got... So outreach to get customers, number one. You've got paid ads, number two. Number three, you've got content. And number four, you can do outreach to affiliates. So, if I own a wedding photography business, then I'm going to be curious as to like, what percentage of people are running wedding photography businesses that are doing this off of? Like, how many people are coming off of ads? How many people are coming off referrals? I would bet that for a wedding photography business, like, it's a one-time purchase that you make, you'd probably ask other people who are local to your area who they used. So, I would be more likely to probably recruit wedding planners. So I would probably go outbound wedding planner, offer to do photography for whatever price they can sell it for,

• 10:01Alex Hormozi?

  and tell them they can keep 100% of it for like one or two customers, so that they have an incentive to push me, and they get to keep 100% of the money. And then I prove to them that I'm good. And then we figure out some sort of deal, and I would just repeat that over and over again. And so each of those wedding planners and, you know, helpers would then become my nodes of distribution that would then feed me customers. That is how I would probably do it. Alright, I'm owed another bite.

• 10:28Alex Hormozi?

  Little dippy dippy, little dippy dippy. A rotund question. So, Wisdom Path. As an autistic, how to translate feedback into defined action that leads to improvement at business? Honestly, man, just read the books. Like, I feel like I write as an autist.

• 10:46Alex Hormozi?

  Seriously, I just like, I just break everything down into behaviors. And so I think that's the whole point. And so I also just wouldn't let like, any labels limit you. Like, some of the most successful people in the world are autistic. So like, I just wouldn't like, let that be a handicap. A lot of super successful entrepreneurs are quote ADD. It's, it's just like, I would say it's more of a trait rather than a handicap. Just something like worth, at least how, that's how I see it. A global hang on eating. What lead magnet we should have for a craft subscription box business? Hmm, good question. What lead magnet for a craft subscription box business?

• 11:25Alex Hormozi?

  Hmm. Well, it'd probably be, I feel like that's more of an e-commerce play. I don't even know if I'd have a lead magnet. I would think that it'd be more like, I'm gonna make content using the stuff in my boxes, and then solicit people to go buy the next box. And then I'd probably go like, first box, or first three boxes are like half off or something. And then after that, after they've had three boxes, load the price bump. That's what I would do. Okay. All right, Micah. I have a hundred fifty thousand dollar marketing budget a month, okay? Seventy percent budget is what works, twenty percent iteration, twenty, it's cool, love that, okay? My director said a hundred new creators a week, love it. So, how do you run that many if they don't exit the learning phase? They should.

• 12:09Alex Hormozi?

  I mean, a hundred fifty thousand dollars, you're doing three thousand dollars a day.

• 12:13Alex Hormozi?

  I mean, as soon as you do start to have winners, like, once you get a certain amount of spend, they should get out of learning.

• 12:19Alex Hormozi?

  Absolute worst case scenario, cut the creatives down

• 12:23Alex Hormozi?

  to twenty-five or fifty, and then run it that way. But it doesn't make sense to me that it wouldn't exit learning.

• 12:29Alex Hormozi?

  I have a client acquisition and retention agency for residential cleaning. My price point is fifteen hundred dollars a month. Recently sold the whole system for five K through school. Sale wasn't smooth, so I don't know if I have product market fit. I mean, if you've only done one, like, you probably don't know anything. You probably have to like, learn how to sell. You said it's, like, you say you have an acquisition retention agency, which sounds like marketing and some sort of information that you're selling. And you sold the whole system, but there's no recurring unless you're doing five K annual, which makes not a lot of sense, given it was a service for residential cleaning. So, with a business like yours, what I'd rather do is have like, a big head long town model. So it's like, maybe it's like, five thousand dollars upfront, and then it's like fifteen hundred dollars a month? Five K upfront, fifteen hundred a month after that? And then in terms of the sale being smooth, I don't think it's product market fit, dude. Like, Residential cleaners want customers, they want to keep customers.

• 13:14Alex Hormozi?

  You don't need to test product market fit. You just don't, you know, you gotta learn how to sell. That's all that is. And it's also like, what are you judging this on? Like one conversation? Or like 100? Like, I would just like erase that from your mind. Okay. The maker's layer. Hey Alex, I'm building a branded medical product with an app. Okay. How do I know if the product truly works? When to double down versus pivot? I mean, shouldn't you try the medical product out? Have people use it? What you should be following is Y Combinator has just really amazing stuff for if you're going in the product direction or app direction, excuse me. And I would really strongly be considering, like, I don't want to dissuade you because I want everyone to start doing things on their own, but like, I won't even get into that. I'll just say this.

• 13:59Alex Hormozi?

  Try and find 100 people who love the product and keep making it until those 100 people are obsessed. Don't worry about anything else. All right. I'm Oda Byte. It's Byte time. Peanut butter Byte time. You know how it is Luke. So, we can all thank my Gen Z, Gen Z Luke the Duke for being like, hey, live streaming is cool, you should try it. And so, here we are. Also, the first time we did one of these was on Sean, Sean Perry's podcast and he was like, we're, we're calling our Hermosy hotline. And so, we called people up and people soon to really like it. And so, that is why we're doing this. I'm so hungry. Okay. I'm a video game coach making 4,000 to 5,000 a month, 57,000 subs on YouTube. I charge $30 a month and get 50, 60 new students with group coaching.

• 14:44Alex Hormozi?

  But I churn the same number. Okay. Yeah. Realistically, you'll likely want to set like, here's the thing. Education alone is not a recurring product. Community is a recurring product. Services are recurring products. And so, we want to make sure that we're matching how we're billing to how we deliver value. And so it's far more likely that you deliver value upfront, right, to people. And so I would suggest probably raising the price or doing some sort of annual thing so that you can appropriately value the information or the education. And then have a much smaller backend for the access to the community and maybe other services or calls or whatever else that you do. I think it's one of the biggest mistakes that people make in the education slash services

• 15:29Alex Hormozi?

  world is that they think that because someone would say yes today when they don't know how to do something, that three months from now when they now know how to do it, that they still want to pay that. So we have to break apart our product offering into what are things that are consumable? And what are things that are one-time? And so the one-time things typically have significantly more value. And then you have the consumable elements that are typically less value, but they recur month over month over month. And so, for example, I am a reoccurring customer of the sandwich shop because it is consumable. I eat it and I still need another one tomorrow. Whereas if I learn how to make sandwiches for myself, then the skill of making the sandwich will no longer be required, but then I'll need a subscription to bread and meat and lettuce and whatever. And so you want to break apart your product into like, community is something that people consume on a regular basis.

• 16:14Alex Hormozi?

  Calls might be something that they consume, but those in and of themselves might not be inherently valuable, right? I mean, depending how good you are. But education system can be valuable, right? And so all these kind of depend, but this is something that's valuable one time today when I don't know how to do something until I do know how to do it. Once I know how to do it, this is worth nothing. And so what happens is people say, okay, well, this thing's worth five, so I'm gonna, I'm gonna bill, you know, $200 a month for a year. It doesn't work that way. Bill what they want, what they need upfront, and then when they have different needs, which might be lower, you then bill appropriately to that. Okay. One, Alex, tell me something. See, you gotta ask questions to me. Questions is much nicer. It's much more polite. I wouldn't come up to you in the street and just start shouting at you. All right.

• 16:57Alex Hormozi?

  I'm gonna, I'm gonna have another bite. So hungry. All right. 90 Strong, "I'm a brand ghostwriter for executives on LinkedIn. Despite posting daily, my reach is stuck at 200 views per post."

• 17:13Alex Hormozi?

  How can I break through this plateau? So you're a brand ghostwriter for executives on LinkedIn. It is a little bit ironic that this is what you specialize in. I just want to say that and call it out. Okay, I'm guessing you're probably just doing a lot of GPT stuff. And if you are, it probably sounds like everyone else's GPT stuff that's on LinkedIn. You want to tell narratives and stories. Like, what are the things that AI cannot do? AI cannot live in reality. And so, like, the reason I am using real businesses, and I talk about my own stories, those are things that no one else can copy. All right, if I say, here's the six steps to XYZ, 100 people will say, these are the six steps XYZ. But the examples that I use are things that no one else can copy. Right, the proof is something that no one else can copy. And so, if you're a brand ghostwriter for executives on LinkedIn,

• 17:57Alex Hormozi?

  I'm assuming that you're trying to get more customers for yourself. And so, you're going to want to make the type of content that executives on LinkedIn might consume. This is where stories and examples are super valuable. Now, my guess here is that you don't have enough customers to give stories from. So this is why I suggest to people to take on people for free or at massive discounts, so that you can build up your track record and have stories to tell.

• 18:18Alex Hormozi?

  And I think that will probably make your content more valuable or more interesting. All right, starting a beauty brand, I sell in North America. Do you suggest I focus on B2C through microsellers and affiliates or focus on B2B? Unless you have experience with B2B, I would probably start B2C. All right, starting my marketing business, zero experience, using your books to learn. Thank you, you're welcome. How can I get more experience to sell my services to big companies?

• 18:41Alex Hormozi?

  Everyone, start for free. And you also have to earn your way into bigger customers. And so, this is why it's normal for people to consistently go on market, because they realize that the work it takes to do to serve bigger clients is about the same. But the thing is, is that to get the trust of bigger clients, it takes more experience and more know-how. So saying like, I have zero experience, you know, I'm going to read your books, and I'm going to start taking Amazon down as a client, is super unlikely. And so, you're going to want to start with smaller businesses and then work your way up. And if you don't have any experience, this is why I advocate for starting for free. Like, you want to get proof before you get anything else. Like, it will take you so much longer to get your first 10 paying customers if you try and get your first 10 customers to be paying.

• 19:26Alex Hormozi?

  You want 10 free customers, leverage the testimonials, learnings, and examples from those 10. Because the people who then buy from you don't know that those people were for free. Then you could get this next ten using the first ten. This is leverage. To start an automation business for finance departments of companies of 220 to 200 people. What kind of LinkedIn content should I make? Just talk about what you know. So, I mean, if you're, if you're making these kind of automations for finance departments, like, talk about one at a time, the automations that you do and what happens as a result. Like, there's probably 150 repeated tasks that finance departments do. So I would probably, like, first off, make myself a list of every single micro task that somebody in a finance department would do. And then, one by one, that would probably be my content schedule.

• 20:09Alex Hormozi?

  And I would say, I'm going to make 150 pieces of content. Each one is going to explain how to automate each one of these specific portions. People who will read that and watch that will be the types of people who will buy your stuff. Don't be afraid of giving away the secrets. Like, no one in finance is going to want to learn your tech stuff. They just want to know that it works. Especially if you can show like a mini, like, like a five-second or 10-second thing of like, a process running in the background or how it's happening automatically that's showing the result. I think that will be super valuable. Okay. I think this may be my last one, and then I'm actually going to eat lunch, because I'm very hungry. Gas year, $34,000 a month, around $3,500 in ad spend, 20% net. Dental products, number three on Amazon.

• 20:54Alex Hormozi?

  When scaling spend, it destroys margins with little gain. Number one competitor is $250,000 a month. Any advice?

• 21:02Alex Hormozi?

  I'm guessing you're running your ad spend on Amazon? That's my guess, because that sounds very Amazon-y, which is like, they pretty much know exactly how much you make, and then they just charge you the amount that your profit would be, so you just pay them more. So, I mean, to scale, you're going to probably, I mean, you want to max out your existing channel, but if you have no other way of making your product more valuable, then I'd probably start looking at new channels. Like, Amazon is just a channel. You know what I mean? Like, there's really nothing, it's just a channel. Can you get micro influencers to do it? Can you get other dentists to do it? Can you do B2B on wholesaling? Like, there's so many different angles that you could take to advertise a product. They're spending $250,000 a month, I don't know how. So I would try and figure out how they're spending $250,000 a month. Do they have better reviews than you? And that's what allows their page to convert better? Do they have a backend that when customers buy the first thing, they buy other things?

• 21:48Alex Hormozi?

  Like, I just don't know. And maybe $250,000, they're probably making $250 a month? And it might just be that they have a better product. Being real. And so, Amazon is very like winner's take all market for the best products. And so, like, I don't know what the number 10 business book does, but like, the number 1 business book makes a hell of a lot of money. And so, the number 10 business, like, imagine, let me give a different example. So like, let's say that number 10 business book wrote this question was like, "Hey, I'm doing $5,000 a month for my book. The number 1 person is doing $250,000 a month. How do I get it bigger?" It's like, realistically, it's like, you just gotta have a better book. Like, that's the real. You gotta have a better book. Now, of course, you can market in more ways, but if you're like, "How do I get bigger on Amazon?", it's gonna be down to the product. I mean, they built their whole site to maximize quality of product.

• 22:31Alex Hormozi?

  Relative to price, of course.

• 22:34Alex Hormozi?

  Okay. How many hours would you go? How'd we do? 3 hours. 3 hours, holy cow. Time flies when you're having fun. You guys rock. If you guys like this, I'm gonna keep the stream up for 30 more seconds. If you guys like this, please let me know if you like this format. If you do, I'll keep doing it. If you don't, I like it, so I'll probably keep doing it. Especially if you're a business owner, I made this stuff for you guys. I love talking business. I hate making YouTube videos. And so, I'll probably do more of this, because this is just way more fun. And what do you guys think about having a regular, like, show? Like, what do you think? Like, a, like, a once a week, or like, a twice a week? Kind of live stream, like, kinda like I started today? Like, maybe 30-ish minutes on, like, a specific type of, you know, training, or something like that, around anything that's, you know, technical?

• 23:18Alex Hormozi?

  And then, transition into kinda Q&As with y'all? Okay. Rock and roll. You guys rock. So, appreciate you guys. I hope you guys all have amazing sandwiches for lunch, no matter where you are. The best sandwiches. I wish that, I wish everyone amazing sandwiches. Uh, with that, rock and roll. Appreciate you, and I'll see you guys next time.