Prof G Markets: Is AI the Hollywood Killer? + Amazon’s New Return to Work Policy

Follow Prof G Markets: Apple Podcasts Spotify Scott and Ed open the show by discussing the Federal Reserve’s rate cut decision, SpaceX’s deal with United, Blackrock and Microsoft’s AI infrastructure fund, and Instagram’s new teen accounts. Then Scott and Ed share their reactions to Lionsgate’s partnership with an AI company. Scott also offers advice to anyone in Hollywood whose job could be threatened by AI. Finally, they discuss the benefits of Amazon’s new return to work policy but explain why flexibility for certain employees is very necessary. Order "The Algebra of Wealth," out now Subscribe to No Mercy / No Malice Follow the podcast across socials @profgpod: Instagram Threads X Reddit Follow Scott on Instagram Follow Ed on Instagram and X Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 1:01Speaker 02

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• 1:29Scott Galloway?

  Today's number, $3.2 billion. That's how much MLS teams have surged in value since Messi joined Miami. I hate being from Florida. I think it's the most fucked up state. "Hold my sister," said Alabama.

• 1:45Scott Galloway?

  Does that make any sense, Ed? Does that make any sense? Kind of. Instead of "hold my beer," "hold my sister." It's an incest joke, right? There you go. You're catching on.

• 1:54Scott Galloway?

  Anyways.

• 1:56Ed Elson?

  The strong start.

• 1:58Scott Galloway?

  Thanks for that, Ed. It's very supportive.

• 2:10Scott Galloway?

  Welcome to Prop G Markets. Today, we're discussing Lionsgate's deal with an AI company. Oh, my God. The union hasn't protected them from AI. Anyways, and Amazon's return to work policy. I think the return to work policy has worked to your fucking hands drop off because daddy needs a hotter chick with a tighter thong, said Jeffrey Bezos. But first, here with the news is Prop G Media Analyst Ed Elson. Ed, what is the palabra buena, which is what we would say in Miami?

• 2:42Ed Elson?

  Not much, Scott. I'm doing well. I'm live from Sweden. I'm in Stockholm at the moment. Just did a talk for a private equity firm, so I'm kind of living the baller Scott Galloway life.

• 2:52Scott Galloway?

  Tell me about that. What did you speak about?

• 2:53Ed Elson?

  Spoke about Gen Z and how companies can best engage with us because we're a very unusual generation.

• 2:59Scott Galloway?

  Don't we just give you a bunch of molly and a mutt and tell the, anyway, what do we do? What do we do to engage Gen Z?

• 3:04Ed Elson?

  Well, that was what it was all about. You're giving it all away. I'm not going to tell you about it because I need people to pay me to tell them about it.

• 3:11Scott Galloway?

  I am curious, though, because what, to be serious for a second, people talk about how entitled they are in Gen Z. And what I've generally found, and granted Catherine's done a good job of finding these overeducated, hardworking employees, also you guys.

• 3:28Ed Elson?

  I was waiting. It couldn't be a compliment.

• 3:30Scott Galloway?

  I'm consistently, being very truthful, I think it's total bullshit, this notion that there, you need to engage them or they're entitled. I have found, generally speaking, that every generation gets more and more impressive. And that's true for the youngest generation of the workforce. They're generally more talented, more facile with technology. In some, I think corporate America, and especially my firms, information economy firms, run on the youngest generation because they generally don't have kids, so they can devote a ton of time to work. The ambitious ones want to do nothing but work because they want to get ahead. They're very in touch with technology. And quite frankly, they're just not asking for paternity or maternity leave yet. And they're not thinking about

• 4:13Scott Galloway?

  these odd things in life called balance. They're willing to work their asses off to try and establish some currency in the professional market. I think America runs on. On young people.

• 4:22Ed Elson?

  Yeah, I mean, I agree, America runs on young people, but I think you're a little biased because I think you've been surrounded by people and you've created a culture where people are willing to work very hard. But no, I think young people have very high expectations about what they want as employees. And also, a lot of my talk wasn't necessarily about hiring and employing young people, but also trying to sell to them and how to capture their attention. I think that in the age of social media, where you have billions of different voices, billions of different companies, all competing for our attention, I think companies are in a place that they haven't really had to deal with before, where they're struggling to capture our attention and engage it in a meaningful way.

• 5:05Scott Galloway?

  Were you nervous before the gig?

• 5:06Ed Elson?

  Never.

• 5:07Scott Galloway?

  Really?

• 5:08Ed Elson?

  I was, I was extremely nervous.

• 5:10Scott Galloway?

  One and a half percent of the time I speak, I get a panic attack.

• 5:12Ed Elson?

  Oh, yeah. I just sort of blacked out during it. I think I'd, I'd prepped enough where it wasn't really an issue for me. And I kind of just, my brain wasn't even operating while I was, while I was speaking. How, how does it work out for you?

• 5:25Scott Galloway?

  Mine is more, I don't know, just random. It could happen in front of small groups or big groups. It's not, I haven't been able to figure out why it happens. I, the only thing I could figure out is when I'm severely jet lagged, sometimes I have a panic attack. And for a while, right, right away, the first time I went on Bill Maher, like in situations where I'm worried about it, I'll, and I'm not proud of this, I'll slam a beer.

• 5:48Ed Elson?

  Right before, because I've noticed before you do your speaking gigs, I noticed you go out the night before. But maybe that's just because you always go out and drink anyway.

• 5:57Scott Galloway?

  Yeah, that's, that's just because it's a night. That's not, that's not a strategy. That's because I'm in a strange city and I want to find out if there's hot people who like alcohol and are going to be impressed by me because I'm speaking at some National Cotton Growers Association the next day.

• 6:11Ed Elson?

  Because I was thinking, maybe you liked being hungover or something that it sort of calms you down, but.

• 6:16Scott Galloway?

  Oh, yeah, that's a ton of fun. No, it's, it's, it's great to walk around like you just went through your third battery of chemo. Yeah. Anyways, get to the fucking headlines, Ed.

• 6:23Ed Elson?

  Let's do it. Let's start with our weekly review of MarketVitals.

• 6:32Ed Elson?

  The S and P 500 rose, the dollar dropped to a low for the year, Bitcoin climbed and the yield on 10-year treasuries increased. Shifting to the headlines. The Federal Reserve cut interest rates for the first time in four years by 50 basis points. That was double what most economists had predicted. Markets initially surged following the announcement, but the three major indices ended the day lower. United will soon offer free wifi in more than 1,000 planes after reaching a deal with SpaceX to install Starlink on its entire fleet. This is Starlink's biggest in-flight connectivity deal yet, and it will bring its total aircrafts under contract to 2,500. BlackRock and Microsoft are launching a $30 billion fund to invest in AI infrastructure.

• 7:16Ed Elson?

  The Global AI Infrastructure Investment Partnership will build more data centers to meet the growing energy demands from Gen AI and cloud computing. And finally, Instagram is putting users under the age of 18 into teen accounts, which will be private by default. The platform will also use AI to help verify a teenager's age. The teen accounts will immediately begin rolling out in the US, Canada and the UK, and they will eventually expand across all of Meta's platforms. Scott, your thoughts, beginning with the rate cut.

• 7:46Scott Galloway?

  I think the most consequential person of the last several years, yeah, is that true? Putin or Trump probably, or Biden. Okay, like, one of the most consequential people has been Chairman Powell. And he pulled off sort of the impossible, and it looks like we've had the kind of consummate, you know, Simone Biles, stick the landing, soft landing. And that is, a soft landing is meant to cool the economy when you have inflation while not nudging it into recession. And it looks as if he's pulled that off, we're beginning a rate-cutting cycle. What was unusual was coming in with kind of a hammer with a 50-bip reduction. It's usually 25, and they usually don't do that unless they're worried about a recession.

• 8:28Scott Galloway?

  But we've seen unemployment tick up, and at the same time, inflation is now almost at its target rate. So, you know, this guy's just shown kind of like ninja-like capability here. And now they're thinking that maybe the unintended consequences of these exceptionally high interest rates that kept people nailed to their home, where they kind of had this, you know, unexploded devices in the home called a mortgage at 2.5%, where you couldn't move, that there's all this pent-up demand.

• 8:58Scott Galloway?

  Of people who want to move back closer to the family, you know, death, disease, divorce, want to sell their home, but haven't because they didn't want to give up that mortgage. But if mortgage rates do come down substantially, it's going to free up a ton of supply in the housing market among the non movers who are willing to give up, you know, 200 bips for a worse mortgage. And that additional supply will actually bring housing down. So for me, the most interesting thing about all of this will be housing, but the market seemed to like it. Typically after we start a rate cutting cycle, the market goes up 12 to 14%, but kind of all bets are off here. And, you know, we've seen the dollar come down, which makes sense, given that interest rates are coming down.

• 9:39Scott Galloway?

  But in general, you know, I just think it's hilarious that everybody who's either watched a commercial or seen a logo thinks they're an expert in advertising or design or has a kid in school and thinks they're all of a sudden an education expert than anyone that has ever spent money has a view on what Chairman Powell should do. So what do I think he should do?

• 9:57Ed Elson?

  Exactly.

• 9:58Scott Galloway?

  I think he should do whatever the fuck he thinks we should do because the guy has put on a masterclass. What are your thoughts?

• 10:02Ed Elson?

  I was going to say that exact same thing. I mean, I have read and heard and seen a million different hot takes from podcasters and political commentators and people at cocktail parties on what the Fed should do. Everyone has their own opinion on what the correct monetary policy for the US is. But there is one guy who is best positioned to have a good hot take on monetary policy. There's a guy who's got the most experience, expertise, the best access to data. He has everything and it's Jerome Powell. It's the guy in charge. So I don't have a take and nor should anyone else. The only guy who should have a take is Jerome Powell.

• 10:43Scott Galloway?

  I agree. Should we talk about Starlink?

• 10:45Ed Elson?

  Yeah.

• 10:46Scott Galloway?

  So I don't know if you've sensed this, but I'm actually not an enormous fan of Elon Musk.

• 10:49Ed Elson?

  Really?

• 10:50Scott Galloway?

  But I just, I don't think there's any getting around it. I think Starlink is going to be the technology of 2025. I think this thing is amazing. I mean, effectively, all strategy comes down to clearing three hurdles. The first is, is your product or your service truly differentiated? And it doesn't have to even have product differentiation, but otherwise, if it doesn't have product differentiation, you've got to inculcate emotional or cement emotional associations such that people think, wow, I feel better wearing a Panerai, even though it tells the same time as anywhere else, because they've convinced me that it was Italian submariners and I feel more Italian and masculine. So you have to honestly say, does this strategy clear the hurdle of differentiation from our competitive

• 11:32Scott Galloway?

  set? If you do that to relevance, does anyone care about our differentiation? Back in the 2000s, I was asked to work on this brand strategy for the law school of business, which is Berkeley's graduate school. And they were thinking about becoming the internet business school. And I said, well, it's definitely differentiated. The problem is, for how long will it be relevant? Will there be a new technology yet to be determined? Then makes a focus on the internet irrelevant. And the thing about differentiation and relevance are the two hurdles, is they're naturally in conflict with each other. And that is Kleenex is highly relevant to people. Very hard to differentiate. Ferrari is highly differentiated, not that relevant. Most people are never going to be in the market for a $450,000 car. If you manage to find something that's both differentiated

• 12:17Scott Galloway?

  or build something that's both differentiated and relevant to consumers, then you got to focus on, all right, sharks are going to come for us. Megalodon's are going to come for us. Competitors are going to come for our lunch. What moats can we put up such that our differentiation relevance is sustainable? Differentiation, relevance, sustainability. Now, the differentiation here is tangible. I can get a call from my son in the middle of a commercial flight on FaceTime, and it is crystal clear, perfect. I'm not sitting there eating bad lamb, signing up for GoGo fucking wireless eight times and wondering if I'm going to get eight charges for $19.95. This product is highly differentiated. It's relevant, energy and broadband.

• 13:01Scott Galloway?

  We never have enough. The world's appetite for energy in broadband and bandwidth is never sated. There's always new applications and new ways to use wind energy, nuclear energy, fossil fuel energy, whatever it is, there's always, the new apps that come out will always absorb all the bandwidth and processing power we can produce. And then the thing that just blows my fucking mind here is they control two thirds of the low orbit satellites and they have this infrastructure called SpaceX that has revolutionized space hauling, or specifically, it can get shit into space satellites for much less money than NASA or any other space hauling company. So all three of these things just

• 13:46Scott Galloway?

  add up to just disco. Now, the company's trading at about a quarter of a trillion dollar market cap in the private market. So word is out about how well these guys are doing. They'll do about 13 billion this year in revenues, meaning that its most recent valuation of 210 billion that it trades at about double the price of sales ratio of Tesla. We predicted a couple of years ago that we thought SpaceX was going to be worth more than Tesla. But I think this thing is just amazing.

• 14:16Ed Elson?

  What you have to remember is that Starlink is a, one part of the SpaceX business. It's estimated that Starlink has generated, is going to generate this year 6.6 billion dollars in revenue. And just to put that into context, OpenAI, which is the hottest startup in the world, their expected revenue for 2024 is 3.4 billion dollars. So just Starlink alone has basically doubled the business of OpenAI. And that doesn't even include all the rest of it that SpaceX is engaged with. So yeah, I think this is an incredible company and that, that giant valuation premium that you're seeing, I think in this case is, is totally warranted. I mean, what

• 15:01Ed Elson?

  What companies other than big tech control, you know, sixty to seventy percent of of a market that and it's not a niche market. This is a market that we all will depend on. I'm also very excited to try it out because I've heard a lot about it from you and mostly from people who own yachts or have chartered planes. For some reason, that's the only place that Starlink seems to exist. So I'm excited for them to bring it to the masses with United. Shall we talk about BlackRock and Microsoft?

• 15:32Scott Galloway?

  Yeah, so I my initial reaction is that Microsoft shouldn't be in the business of AI infrastructure, but at the same time, they are now the most successful corporate venture firm in history with their investment in OpenAI. So I can not based on the increase in valuation of what is supposedly one hundred and fifty billion that OpenAI is supposedly raising money at, but because of what it's done to Microsoft's stock. So I can see why they would do this. Everybody is talking about AI infrastructure, specifically trying to create some form or trying to create the not only put in place the processing power, but the power generation. One chat GPT request requires ten times the energy of a Google search. This is a big issue, not only for societies, but these

• 16:17Scott Galloway?

  organizations now say that choke point around progress around AI and our ability to offer better AI applications, the choke point, the friction point, as we map out the supply chain, might be just straight energy. And they're thinking, okay, maybe we control the infrastructure and the energy. And there's a bit of a lesson here. And that is, I think it's really helpful and fruitful for entrepreneurs to say, okay, I'm in the business. I don't care what it is, a taco truck, or I'm starting a consulting firm. Map out literally from not from birth, but who is your customer? How is that customer even developing a need for your product? What situation? What

• 16:59Scott Galloway?

  emotional state? Where do they learn about it? Where do they intend to buy it? How do they buy it? How do they consume it? What is the consumption process like? What works? What doesn't work? How do they feel about the product and the brand after? And is there an opportunity? Just literally map out the entire customer journey and then start saying, and VCs call it pain points, I call it friction points. What is the friction in the business? And that's one of the first things I ask anyone who's asking me for money. I say to them, what is the friction in the business? And they might say, what do you mean by that? I'm like, if you could have Ten super talented people right now, or $10 million in fresh capital, or 10 fantastic huge clients, what would you rather have? What's the friction in the business? Is it clients? Is it capital? Is it people?

• 17:42Scott Galloway?

  Because a lot of people don't, entrepreneurs, just sort of think it'll naturally come to them, but really think through what are the friction points? And the reason I bring this up in this context is I believe that a lot of these companies are now seeing, not just GPUs, there's enough companies coming for Nvidia's launch, including TSMC, I think Meta announced it's going to start designing its own AI chips. I think the companies look at power and energy and think this could be a big problem. What are your thoughts on that?

• 18:12Ed Elson?

  Yeah, I think energy is the story here. That's why utilities have been the best performing sector of the year so far. Utility stocks have been outperforming tech stocks because everyone's realizing if AI is coming, then we're going to need three times more energy than we produce today. I mean, data center energy demand is expected to triple by 2030. I think most people are understanding that. I think we're seeing sort of a re-embrace of fossil fuels. I mean, the most telling thing was the fact that Kamala Harris in the presidential debate bragged about domestic oil production. You would have never seen a Democrat doing that a few years ago. But the other thing people do need to keep in mind is that fossil fuels aren't even going to be enough. We're also going to need renewables.

• 18:56Ed Elson?

  So any entrepreneur who's innovating in the energy space right now, who's figuring out a way to just create more energy, those are the entrepreneurs that I would want to bet on.

• 19:07Ed Elson?

  One other observation about the fact that you've got Microsoft partnering with BlackRock, and this is a $30 billion fund, and that's going to be raised through equity investments, but they're also supposedly going to raise another $70 billion in debt. So what you have is Microsoft teaming up with BlackRock, the largest asset management firm in the world, to manage $100 billion in AI investments.

• 19:33Ed Elson?

  And I looked through kind of the the history of the most enduring businesses. Like, you know, you look at the banks, for example, Wells Fargo. This was a shipping business. They were in the business of transporting gold. And over time, they accumulated assets and they offer other things too. But ultimately, it's it's asset management. And you look at Lehman Brothers was a similar thing, except it was shipping cotton. And so my theory is that if you want to be a company that lasts hundreds of years, ultimately, you're going to have to get into the asset management business. You're going to have to switch from being a company that makes things to a company that owns things. And if I, if you look at what Microsoft has been doing in the past year,

• 20:15Ed Elson?

  I feel like Microsoft is laying the groundwork to eventually become just an asset management firm. And it feels like if you want to buck Aswath Damodaran's corporate life cycle, you do have to turn into a zombie, which basically just means you just need to own as much shit as possible. And that's how you generate your return.

• 20:35Scott Galloway?

  I think it's really interesting. And I was thinking about my first reaction was, no, that's not true. The companies that have created hundreds of billions, if not trains of dollars of value over the last 20 or 30 years are these young companies that are asset light. But your point is, OK, fine. But those companies are also really vulnerable because it's essentially a thick layer of software off of some consumer trend or some IP that's very hard to defend over the long term. And the companies that have staying power sit on hundreds of billions of dollars in insurance, Berkshire Hathaway, or own, own, you know, kind of own the bank or own the utility or whatever it is, and just sort of clip coupons.

• 21:15Scott Galloway?

  And while it's lower growth and it kind of plays into Aswath's thing is that biology is impossible to ignore even in business, that you're, you don't stay a teenager for very long. And eventually you got to realize, OK, I'm a baby boomer now. And my job is not, if you will, to kind of work hard or innovate or be creative. It's to own shit. And I think that's really interesting. The question I have is that, did you try that theory out on any of the unsuspecting Swedish ladies down at that cheap hotel bar last night? And then they'd say, oh, no, my reindeer is here to take me to fondue.

• 21:50Scott Galloway?

  Why does that make me happy? Why does that make me? Is that a hate crime to categorize and stereotype Swedish as riding reindeer and eating fondue?

• 21:59Ed Elson?

  Yeah, that's what's gonna really offend people. Let's move on to Instagram and this new age gating policy. I mean, you've been calling this. You've been calling for this for years. I assume this isn't exactly what you were hoping for, but what are your reactions to Instagram? Finally, slightly listening to Scott Galloway.

• 22:22Scott Galloway?

  Well, okay, so Adam Mosseri seems like a lovely guy and he's the new Sheryl Sandberg. They're like, oh, people think you're lovely and you sound sincere. So let's use you as our heat shield so we can keep acting like mendacious fucks. And both the alcohol and tobacco industries on the eve of legislation would say, oh, no, we're self regulating and you don't need to do this because look what we're doing to ourselves. And their whole go to through all of this, through the suicide, the self harming, the election misinformation was to say these issues would just be too complex to solve. And then what do you know? They figured out pretty easily that they can tell using AI when someone is under the age of 16 and they send them a prompt saying, we need your, we need you to give us your age. And if they looks as if they're lying and they can perceive that pretty easily, they

• 23:07Scott Galloway?

  ask you to upload a federally issued identification, no muss, no fuss, pretty fucking easy. But the geniuses couldn't figure it out until the Children's Online Safety Act was about to be passed. So, look, great, I hope they do it. Kudos to Adam, but be clear, these people are mendacious fucks. They are only doing this as a prophylactic such that they stave off regulation, which is now imminent. So, great, I hope they do it. It would be a nice start for the, for the bad folks at Meta, but this should not in any way curtail the legislation or slow it that is required.

• 23:49Scott Galloway?

  Because when we call on the better angels of these companies, they do not show up. So, great, great, they're doing it, fine. Don't believe it, assume they are not genuine about it and make sure we have legislation. We need laws.

• 24:05Ed Elson?

  We'll be right back after the break with a look at AI in Hollywood.

• 24:18Scott Galloway?

  Support for the show comes from NetSuite. They say every day your business is late to AI, you might fall two days behind. So how do you keep up with the competition when they're only moving faster? Enter NetSuite Next. You probably know NetSuite, the AI-powered business management suite that securely connects all your data. It's a unified suite that brings your financials, inventory, commerce, HR, and CRM into a single source of truth, trusted by over 44,000 customers. NetSuite Next is the next big leap in how business gets done, because AI is built into everything you do. It automatically surfaces custom insights throughout your day. AI agents work alongside you to solve problems and handle routine work. And anytime you have questions about anything, you can ask, just like you're having a conversation with a colleague.

• 25:02Scott Galloway?

  NetSuite is customized for a wide range of industries, so it supports the way your business truly works. Whether your company earns millions or even hundreds of millions, it's time for NetSuite Next, where your business meets AI. If your revenues are at least in the seven figures, get our free business guide, Aligning for the Agentic Era: How AI is Changing Everyday Work, at netsuite.com/prog. The guide is free to you at netsuite.com/prog. netsuite.com/prog.

• 25:35Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits, and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. The Agentic Trust Platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 26:20Scott Galloway?

  Over 16,000 fast-growing companies like Ramp, Ryder, and Harvey save time and resources while scaling fast with Vanta. Learn more at vanta.com/prog and get $1,000 off. That's spelled V-A-N-T-A dot com slash prop G for $1,000 off.

• 26:42Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits, and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. Their Agentic Trust platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 27:27Scott Galloway?

  Over 16,000 fast-growing companies like Ramp, Ryder, and Harvey save time and resources while scaling fast with Vanta. Learn more at vanta.com/profg and get $1,000 off. That's spelled V-A-N-T-A dot com slash profg for $1,000 off.

• 27:53Ed Elson?

  We're back with Prof G Markets. Film studio Lionsgate has struck a deal with a startup called Runway to create a custom AI model for production and editing. This is the first partnership of its kind between a major studio and an AI company. Runway will train the model on Lionsgate's catalog of more than 20,000 film and TV properties. Initially, they plan to use it to develop storyboards, but eventually it'll be used for backgrounds and special effects. According to the vice chairman of Lionsgate, the model will save the studio, quote, "millions and millions of dollars." Scott, Gen AI was a huge point of concern during the writer's strike. We've talked about it a little bit before. What do you make of this deal? In light of that conflict.

• 28:35Scott Galloway?

  So what happened with, I think, the way I would assess the writer's strike is that the atmospherics were such that the creative community was just losing a ton of leverage because it had grown too fast. They had a sugar high from the out of control kind of content wars. It was slowing down. It was rationalizing. So the oxygen was coming out of the room and the writer's guild decided to strike at exactly the wrong moment, providing them with a multilateral forced pause in spending, which was a gift to them. And so it was like, they had no negotiating leverage. And so after five months, when they took their members and said, we want you to make no money for five months such that we can go get you a 5% increase in salary, which barely covered the inflation that was registered during the time they were out making zero money. And I'm pretty sure they sat down

• 29:19Scott Galloway?

  with the studios and said, okay, can you put in some language such that we can pretend we got some protection around AI? And the language was literally like, the studios agreed to discuss any use of AI. And it's like, okay, bitch, we've discussed it. Now, welcome to your AI twin. And there's some things in there that were always illegal.

• 29:40Ed Elson?

  Yeah, it basically said, it basically said, you can use AI, but we have to receive credit and compensation if our work was used as an input. That was federal law.

• 29:51Scott Galloway?

  Yeah. So, look, you can't, it's like saying to them, it's, I remember when I was in business school in my second year, we actually had a professor saying, you're not allowed to use spell check. I'm like, what? Not allowed to use spell check? What do you mean? I mean, or, there were, there was a big movement among teachers not to let kids use calculators in class in the seventies. There's no putting the genie back in the bottle here. The good news for creators is, I'm about to go into a writer's room, and I don't know if you've heard, I've sold an original scripted drama to Netflix that was bought in the room, which is lingo for I rock the fucking house.

• 30:25Ed Elson?

  Bought in the room? As in, you went in, you pitched it, and they bought it?

• 30:30Scott Galloway?

  Oh, you clearly don't understand the machinations, the inner workings of Hollywood. I didn't know it either, actually. There's a term called bought in the room, and our pitch was bought in the room. And it was absolutely my incredible insight, not Rosamund Pike reading the script. I could watch her read the phone book, by the way. Literally, I saw these people just sitting there like they were being like a baby in a lullaby when she started reading. Anyways. The good news for creators, I'm using AI a lot. I think of myself as a creator. It's an amazing partner. Just as Google was an amazing resource, this is just taking it to a new level. So where I do think it'll have a bigger impact on though, is some of the infrastructure around storyboards.

• 31:14Scott Galloway?

  I mean, just as a green screen probably reduced production costs because we don't need to go to Antarctica to film the scene. You think that's only going to get better and better and better. I think the thing that is going to hurt this industry more than AI, which always has a kind of a boogeyman factor to a technology, feel scared because these people don't understand it, is some really boring shit and that is it is cheaper to produce films now in Albuquerque, New Mexico, Dublin, Ireland, Seoul, Korea and Madrid than it is in Los Angeles. And it's essentially just as it became easier to produce a world-class car in Japan and South Korea than I guess China to a certain extent. The same thing's happening to Hollywood. It's really interesting. Hollywood's becoming Detroit and they're going to blame AI

• 31:57Scott Galloway?

  because they don't understand it and it sounds more spooky and scary. The cost reductions and threats of AI will be incremental. The thing that is going to kick the shit out of Hollywood, I think already is, is just globalization and outsourcing to other nations.

• 32:11Ed Elson?

  Yeah, I mean, I think this whole headline is basically just a giant victory lap for us, mostly you, but.

• 32:20Scott Galloway?

  You're sounding like Kara Swisher. We were right. We were, and I was right.

• 32:25Ed Elson?

  Let me just point out that something I think people forget is that the original demand of the writers was that you're not allowed to use AI.

• 32:36Scott Galloway?

  Good luck with that.

• 32:36Ed Elson?

  They literally said to the production studios, you're not allowed to use it. That's our demand. And the studio said, no. And then they came back a few months later and as we pointed out, they said, okay, you can use it, but you need to credit us, which as we have discussed was not a win because that was already federal law. So they lost five months of pay to achieve nothing, basically. And.

• 32:59Ed Elson?

  The reason I want to point out the victory lap is because everyone said that they won. Everyone said it was a victory for the Hollywood, for, for the writers. I have some headlines here from Jacobin Magazine. Quote Hollywood writers score historic victory. Here's a, here's a article from The Guardian. How Hollywood writers triumphed over AI and why it matters. And there was, I mean, you were getting a lot of shit from a lot of people for saying, look, I think this is a shitty deal. And the writers have not won. I mean, you were predicting they wouldn't win and they, and we looked at the, the agreement with the, the WGA set with the production companies. And it was a shitty deal.

• 33:39Ed Elson?

  And here we are a year later and there is a headline saying that one of the biggest production companies is going to partner with an AI company to do all of its graphics and its storyboarding. And obviously it's not going to just be storyboarding. That's what they're saying right now. It's going to transition to editing and then to production and then to writing. It's going to keep on snowballing until, yeah, we don't need set designers. We don't need makeup artists. We don't need graphics editors, et cetera, et cetera. This is clearly the beginning of the end for Hollywood. Box office sales are down 10% this year. That's expected. The cinema is dying. Theater attendance down 40% in the past decade, also expected. Film and TV production down 40% this year.

• 34:24Ed Elson?

  And unemployment in Hollywood is 13%, which is triple the national average. To transition out of this, Ron, what I would ask of you is you've got, probably got a lot of people in Hollywood who don't like you, except for your friends who are in the writers room with you and Rosamund Pike. But there are a lot of people in Hollywood who probably think, fuck that guy Scott Galloway, who, you know, seems to be preying on our downfall. That's not what you're doing. But what would be your advice to? Someone in Hollywood, call it a makeup artist, who might be listening to this podcast right now and needs to figure out something. They've got to change something because you cannot just expect the WGA or your union to figure it out for you.

• 35:09Ed Elson?

  What would be your advice to those people?

• 35:12Scott Galloway?

  So the question you just asked me is the question, you know, I track on my inbound emails and the number one inbound email used to be is, is it too late to buy Nvidia? But by far, if I looked over the last five years, what is the essentially the subject of queries I get in my email inbox? And it's, what should I do? Is it too late for me? Should I transition out? And the reality is that is there's no silver bullet and it's very situational. What I think the process for trying to figure it out is to say, all right, what are my advantages? And if you're young, your advantages, one of your big advantages is your mobility. So if you think about what's happening to the creative community, it's not that it's, it's going away.

• 35:56Scott Galloway?

  It's that it's being disrupted and going to the lower, a lower cost producer. So content spend is still growing. Content is up 2% this year, but it's growing outside of the US. This year Netflix's international content spend will surpass US spending for the first time. Why? Because producing squid games in South Korea was 10 times cheaper than producing Stranger Things in the US. Content spend through 2028 will decline over 20% in North America and grow in South America, Africa, Eastern Europe and Asia. So this sounds very basic, but the first question I'd ask is, if you're in LA and having trouble paying $3,500 for your one bedroom apartment, are you mobile? Because that's an advantage. Because if you're mobile and you're talented,

• 36:41Scott Galloway?

  I would think really thoughtfully around where is the economy in the, in the creator economy growing? And why wouldn't you move? Because a lot of us can't. Once you have kids and dogs, it gets harder and harder to move. So the first is lean into your strength, your mobility.

• 36:54Ed Elson?

  Well, they're all there because they, they, they want to hang out at the Chateau Marmont.

• 36:57Scott Galloway?

  I get that.

• 36:58Ed Elson?

  And they want to go to the Bundles.

• 36:59Scott Galloway?

  I a hundred percent get that. But they have beer in Dublin and I heard Albuquerque. Well, I don't know. I don't know. I've only been to South Korea once. But so this is going to sound passe. Lean into how American you are. And that is, America started out as an agrarian society. We were, we had, you know, huge crops, huge natural resources. Then we moved to a manufacturing economy and we were the best in the world. Then when other places, it started getting outsourced to lower cost manufacturers. We became a services economy. We had the best M and A law firms and investment banks and consulting firms. And then we became essentially technology is now the tail wagging the dog. We are the most agile society that's ever been created.

• 37:44Scott Galloway?

  Now, we have a lot of built in advantages in terms of, you know, friendly Canada to the north, harmless Mexico to the south, oceans protecting us from everyone. We have more natural resources than anyone. We are blessed with a lot. But our agility is really what has continued to make us the economic miracle. And ask yourself, how can I be as agile as possible? How do I create a clean slate of where I need to be? And, and also what I will say about your generation. I was with, I was with a group of people in New York last time I was there. And this woman was working in interior design and she said, you know, it's just so expensive. And I'm like, well, you have to move to New York. And she literally looked at me and she's like, I think I'd kill myself if I had to leave

• 38:28Scott Galloway?

  New York. I'm like, are you, you realize that there's seven and a half billion people and 7.499 are reasonably happy not living here? And it feels as if, and I'm, I'm becoming a boomer. I do meet a lot of young people that are under the impression the world owes them the ability to live in New York or LA.

• 38:54Ed Elson?

  That's right.

• 38:55Scott Galloway?

  And, okay, get past that. There's a lot of people who are really happy. Are really happy in St. Louis and figuring out a way to write software manuals, which might sound awful, but they can do it from their house and they have nice homes and nice families and they're doing just fine and they live a nice life. But what is it lean into your strength, it's your strength, your flexibility, your agility, get a group of people who can help you. Don't be afraid to ask for help. I think a lot of young people, especially in this Instagram generation, want to pretend that their life is just fucking Dom Perignon and Gulf streams and are embarrassed to ask people for help. Like, oh my God, I don't know how I'm going to make a living. I need help. Greatness is in the agency of others. It is really hard to read the label from inside of the bottle.

• 39:41Scott Galloway?

  Find people who can advise you, recognize if you have to leave LA or New York, you're gonna be just fine. The majority of people have done it. And recognize it might be, you know, what they say when, um, you know, God closes a window, he opens a door. Also, the Boeing CEO said that, Ed, but get it?

• 40:02Scott Galloway?

  I must go find my reindeer and go get fondue. Please leave me alone. Unattractive, unattractive man from Brooklyn. I don't care what you are telling the national cotton growers of Northern Europe about.

• 40:16Ed Elson?

  We'll be right back after the break with a look at Amazon's new return to work policy.

• 40:29Speaker 05

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• 41:30Scott Galloway?

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• 42:15Scott Galloway?

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• 42:41Ed Elson?

  We're back with Prof G Markets. Amazon is calling its employees back to the office five days a week. That's a step change from its current three day a week policy, which will expire at the end of the year. In a memo to staff explaining the reasoning for the new policy, CEO Andy Jassy wrote, quote, "Keeping your culture strong is not a birthright. You have to work at it all the time. When we look back over the last five years, we continue to believe that the advantages of being together in the office are significant." Scott, what do you make of this strategy?

• 43:11Scott Galloway?

  Look, I think that... It doesn't surprise me. The really unusual or the most enduring thing about COVID is or the most enduring structural shift is the intersection between human and financial capital, which is basically a fancy way of saying remote work is probably the biggest structural change. Amazon gets to dictate the terms of their employment or employees. And if people don't like it, they can find another job. Where I think it's tough and our producer Claire pointed this out is that they might lose a lot of mothers or new mothers, where women are always going to bear a greater share of, of whatever you would want to call

• 43:50Scott Galloway?

  it, care. And that's not fair. And I salute people, couples for sharing the work equally. And we shouldn't, we shouldn't expect that to be the case. But it is the case and it will be for a long time. So how does the corporate world respond to the notion that they've done a great job elevating women who aren't married and not having kids, single women under the age of 30 are now earning as much or more than men. And they should because they're seeking tertiary education at greater ratios. So they should make more money. But what do we do about the, the kind of stagnant problem of women, once they decide to leverage their ovaries, they go to 73 cents on the dollar. The real kind of miss

• 44:31Scott Galloway?

  or dysfunction in corporate America is still, how do you maintain and engage mothers? How do you maintain their career trajectory? How do you keep them engaged at work without making their life just fucking impossible? Well, we basically say to women who want to be successful in terms of the corporate world, and also, as is the case, and I think 60, 80, 90% of families will burden a disproportionate amount of the work. The answer isn't just to say, well, men should do more work at home. Okay. Good luck with that. And Facebook should be nicer people. What we need, in my opinion, is a new classification of worker that is called the care worker. You have kids, you're taking care of an elderly parent, you have a different set of rights. Or the company says we're care worker friendly and

• 45:14Scott Galloway?

  says, we're going to make accommodations for you. We're going to figure out a way that you can work remotely, one or more days a week, and we're going to do our best to maintain your income trajectory because

• 45:28Scott Galloway?

  The nation will pay one way or another if we have a lack of care at home, whether it's kids ending up with mental health issues, obesity, or being incarcerated. The investment or tax credit the government could offer this new classification of workers, we would get back in spades.

• 45:45Ed Elson?

  Doesn't seem that hard, though, for companies just to be accommodating to women. If your employee is a mother and they have a child, then have a conversation and make life easier for them. Don't keep them in the office until 9:00 PM at night. And yeah, maybe if they need to take a day off work, let them take a day off work. I don't see why it needs to be such a huge structural thing to just accommodate people with children. I mean, so that's one part of this. Second part of this for me is I think this is exactly the right move to go back to the office. And the reason I think that is related to

• 46:27Ed Elson?

  a lot of what you talk about surrounding loneliness and isolation in America, which to me is the number one problem that our society is facing right now, where you have half of Americans who say that they are struggling with their mental health as a result of their loneliness. Among my generation, that number is 80%. You've got time spent with friends at an all time low. You've got 1 in 10 Americans saying they have zero friends, which is at an all time high. You've got the surgeon general declaring a state of emergency about loneliness in this country. But the idea that we're promoting this generation, you've got, you know, whatever it is, half of my generation working remotely, doing

• 47:11Ed Elson?

  their work from their laptops in their beds. I know people who graduated college and they work from their beds. They don't get up and get dressed and put their clothes on. They stay in their pajamas. They open up their laptop and they just lean back and do their job. And then we're wondering, why are kids not motivated? Why are they feeling isolated? Why are they feeling lonely? It's like, get them in the fucking office.

• 47:34Scott Galloway?

  So one of the kind of core characteristics or attributes of an autocrat is that when someone rises to power and becomes very popular, the autocrat senses that they are a threat to them and they have them murdered. I just felt that sensation with you.

• 47:55Scott Galloway?

  You are now, Ed, you are now better at this shit than me. Let me get this. People need to get in the office, loneliness, isolation, and you're much, I literally just saw for the moment, memo to self, must kill Ed, threat to dominance and power. I, anyways, I thought that was, I think you're exactly right. And I think the, I love that you're saying this. I love you believe it. I'm going to be redundant. I think the biggest threat to America is one extremism on both sides of the political spectrum, that no one wants to get along. There's no connective tissue around institutions to get us to get along. It's, it's far, far right or far, far left. And they all meet to agree on really

• 48:39Scott Galloway?

  heinous things. And two, that people in isolation become not only unhappy, I'm sad for them, but men in isolation become dangerous. They become prone to conspiracy theory. They become violent. Women who become lonely, it's no less a tragedy, but they don't pick up AR-15s. They're generally pretty good at finding other places to give and receive love. But I find it just tragic when I'm meeting so many people in their twenties and thirties and I talk to them about, you know, working at home and they're upset they can't meet people and their expectations are so unreasonable. I'm like, this person is just setting themselves up for kind of a life of incremental but increasing disappointment.

• 49:24Ed Elson?

  We need structure. I think we thought when the pandemic happened that we're all just kind of these floating islands. We can do whatever we want. But I think it turns out that we actually need structure. Sure, it's kind of annoying if you're standing by the cooler and you, you know, have to have a conversation with someone you don't even know that well and whatever, I mean, all of the annoying things of the office. Sure, there are the downsides of the office. But, I mean, Clearly, we need these guardrails. We need a system of getting up, doing the commute, interacting with other people. It's just something we need. It's hardwired into us.

• 50:03Scott Galloway?

  I think the whole shooting match is, is relationships and mating. And the most rewarding things in life, I think, are a function of your friendships, the colleagues you meet at work, and who you decide to have kids with. And let me be clear, before the DEI people come for me, or lawyers.

• 50:21Ed Elson?

  I can feel that they're gearing up.

• 50:23Scott Galloway?

  If you are above a certain seniority level in any company, your fly is up and locked, female or male. You do not have sex with other employees, full stop, because the power dynamic creates too much risk for you, for the company, and, quite frankly, for a situation where you put someone in a very uncomfortable position. Above a certain level, VP or above, pick the level. That's it. You take that shit off campus. But below that, I have gone to, I don't know, a dozen weddings of people who used to work at my firm. And I'm always the last one to know. I'm like, what, they're seeing each other? Like, yeah, they've been going out for two years. And it's a wonderful thing. It's a wonderful thing. I'm pretty

• 51:08Scott Galloway?

  sure we, I'm pretty sure that you guys, the kids in our firm, picked that workspace because I've heard there's a bunch of hot men there. That's just what I've heard. That's just what I've heard. Claire, can you validate that? Where's our producer?

• 51:19Speaker 08

  We need Mia or Caroline to come on and comment for that one.

• 51:25Scott Galloway?

  I'm sorry. I'm a straight man. We're both looking at the same thing, Claire, but I can recognize, I can recognize hot men. I can recognize hot men. Way in here.

• 51:34Speaker 08

  They are, yes, there are many hot men who all kind of look the same, very tech bro, kind of keep to themselves.

• 51:43Scott Galloway?

  Very demure. Very demure. Anyways, I'm going to try and save this by saying that when people meet, 99% of the relationships that begin at work are consensual. People, we need to err on the side. I'm going to go totally off script here. You know what young people need to do? Claire, Ed, you need to start fucking drinking more. Not the two of you, you're in healthy relationships. But all this shit from Peter Attia and the Huberman Lab talking about how bad alcohol is, they see drunkenness among young people. You know what I see? I see togetherness. You guys need more reasons to bond. You need more reasons to establish long-term camaraderie and affection for each other. You need more confidence to kiss each other.

• 52:27Scott Galloway?

  You need more. And all roads lead to alcohol.

• 52:33Ed Elson?

  Anything that can get people together. I think alcohol gets people together and that's why it's good. Christmas parties get people together. The office gets people together and we're spending nine hours of our waking hours every day at the office or doing our work. You you might as well just include some other people in that in that time. All I will say to end here is nothing happens alone in your bedroom. Nothing exciting happens.

• 53:04Ed Elson?

  Let's take a look at the week ahead. We'll see data on the personal consumption expenditures index for August and we'll also see earnings from Costco. Scott, do you have any predictions for us?

• 53:14Scott Galloway?

  I think Starlink is going to be hugely disruptive and there it's you think, okay, buy SpaceX stock. I don't think that's the play here. I think the play is there's going to be a bunch of companies that are going to get the shit kicked out of them. So I did a search on companies offering some sort of wireless or broadband in the transportation sector. So GoGo, which I hate. I hate GoGo. I literally hate it. ViaSat, MRSat, KVH Industries, Iridium, Cess.SA, I don't know what that is. Utilstat, God, these are terrible names. Telestat. I bet a basket of these eight companies, and I'd be curious what their performances

• 53:56Scott Galloway?

  so far, but I think when Starlink, when the word is out, they're probably all in denial in their earnings calls saying like McDonald's, oh, it wasn't GLP-1, it was inflation, which might be true. But the moment these companies start coming out and saying that, yeah, Starlink is eating into our lunch and an analyst goes, well, is there any way you could shoot hundreds of satellites into the air and control 60% at a low Earth orbit? And they're going to realize, okay, there's nothing we can do except try and slowly die here. I think these companies are going to be the equivalent of, as I said, Paramount Global, Warner Brothers Discovery. Name your company that's getting the shit kicked out of it at the hand of Netflix. SpaceX is to these companies what Netflix has done to the rest of the entertainment industry.

• 54:41Ed Elson?

  I think we need to try to secure you some advisory shares at SpaceX, but you might have sort of botched your chances of that with the whole Elon ranting.

• 54:47Scott Galloway?

  Yeah, I don't think that's gonna happen. Although I did meet his brother. His brother came up to me. He's very tall, very handsome, his brother.

• 54:53Ed Elson?

  That's a good idea. Let's cozy up to Kimball. Yeah.

• 54:56Scott Galloway?

  Let's cozy up. Is that his name? Kimball? Kendall? Kendall Roy?

• 54:59Ed Elson?

  Kimball.

• 55:00Scott Galloway?

  He came up to me. I was at Cannes and I went and I busted into my speech about SpaceX and he come and he said, "Thank you for saying nice things about SpaceX." I'm like, "Is that you?" And he's like, "Oh, no, I'm Elon's brother." Awkward, awkward, awkward. Anyways, read us out, Ed.

• 55:15Ed Elson?

  This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss. Our executive producer is Catherine Dillon. Mia Silverio is our research lead and Drew Burrows is our technical director. Thank you for listening to Prof G Markets from the Vox Media Podcast Network. If you liked what you heard, hit follow and leave us a review wherever you get your podcasts.

• 56:16Scott Galloway?

  I don't need to be that good today because I'm looking especially handsome.

• 56:19Ed Elson?

  Jesus. Hello, ladies. Hello. Look at that, that glow, that London glow.

• 56:28Scott Galloway?

  Where are you, Ed? You look like you're, what, you got a Norwegian family has adopted you? Where are you? It looks very European.

• 56:36Speaker 09

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