TikTokers Making TV Shows For $5,000 With Millions Of Views, and Other Ways To Make $ Online

Episode 400: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about TikTokers making shows with millions of views, the success of Coffeezilla debunking internet myths, the power of Click Funnels for making money online and more. ----- Links: * Papa Swolio TikTok * Buying Time TikTok * Keep The Meter Running TikTok * Einstein Elementary TikTok * The Adventurists * Coffeezilla YT * Gently * Click funnels * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ------ Show Notes: (09:25) - TikTok shows (14:30) - Windows vs Doors (18:05) - The only business mistakes that are irreversible (23:10) - MFM's gentleman's agreement (34:35) - The Adventurists (40:00) - Coffeezilla (47:15) - New Click Funnels ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  The company that we talked about where we said, oh, we met this girl. She was a college student at NYU. They did that clubhouse thing where they did shoot your shot. And I met her and I was like, wow, you're a star. I don't know what this idea is. She was doing like some web three version of The Bachelor. I was like, oh, that's a terrible idea, but this is, hey, that's okay. This is your terrible idea. You're gonna do amazing things. I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella. And it's these shows. So the watch one has in four weeks, 14 million views, 2 million likes and a total budget of, I think, $2,000.

• 0:33Sam Parr?

  What?

• 0:33Shaan Puri?

  190,000 followers.

• 0:41Sam Parr?

  All right, we're live. Brother, it's been dry for me. Not a lot of research and ideas going on. Are you the same?

• 0:47Shaan Puri?

  Dry season?

• 0:48Sam Parr?

  It's dry season.

• 0:50Shaan Puri?

  Yeah, I I know what you mean, but I can't say I relate because your boy's wet.

• 0:57Sam Parr?

  Really? You have stuff?

• 0:59Shaan Puri?

  I'm just dripping with concepts. Actually, I have all the stuff prepared and then like typically in the four hours before we record, I just come up with a whole different set of things that I want to talk about. The first one is, okay, so I don't know the full backstory of this, but I do think it's kind of cool. So I saw a tweet that basically said there's like five 21 year olds who are building, you know, some next generation media company. Okay, what are you guys doing? Well, basically it took them one month and they launched a series of original TikTok shows. So not just like themselves on TikTok, but an actual show. So there's one show called Buying Time. It's where they buy and sell watches, like kind of like on the fly.

• 1:45Shaan Puri?

  And you get to see them like buy or sell, negotiate the watch.

• 1:47Sam Parr?

  What's the name of the company?

• 1:48Shaan Puri?

  So the name of the company, what is their name?

• 1:52Shaan Puri?

  I thought it was related to that Mad Realities thing. It might be.

• 1:55Sam Parr?

  So I say it sounds like that.

• 1:57Shaan Puri?

  I think it is related to them. I'll try to try to go find it. Yeah, it is. It's either produced by them. It's theirs or they're like in the network. I'm not sure, but they're in in their bio for all the shows. It's at Mad Realities, right? So that the brand that we the company that we talked about where we said, oh, we met this girl. She was a college student at NYU. They got they did that clubhouse thing where they did shoot your shot. And I met her and I was like, wow, you're a star. I don't know what this idea is. She was doing like some web three version of The Bachelor. I was like, oh, that's a terrible idea, but this is hey, that's okay. This is your terrible idea. You're gonna do amazing things. I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella and it's these shows. So the watch one has in in four weeks,

• 2:41Shaan Puri?

  14 million views, 2 million likes and a total budget of, I think, $2,000.

• 2:45Sam Parr?

  What?

• 2:46Shaan Puri?

  190,000 followers.

• 2:47Sam Parr?

  And what are they doing on the show? And does that too?

• 2:49Shaan Puri?

  By the way, some of these numbers might be a little off. We got we got Brandon, the researcher. He's running on the hamster wheel in the back here. He's trying to get all the data, but sometimes I mess up kind of reading his data. So so numbers are directional for for anything I ever say.

• 3:04Sam Parr?

  Okay.

• 3:06Shaan Puri?

  But I did watch this other one. Keep the meter running. So keep meter running is cool. You'll like this concept. They get in a cab in New York and the guy's like, all right, where are you trying to go? And he's like, uh, where do you like to go in New York? Why don't you take me there?

• 3:18Sam Parr?

  I've seen this. It's so good.

• 3:21Shaan Puri?

  He's like, take me to your favorite favorite place. You know, let's go eat. You want lunch? Have you eaten today? And the guy's like, no, I don't eat till the end of my shift. He's like, let's go. Take me to your favorite. He's like, okay. He's like, yeah, just keep the meter running. And they basically drive to like, you know, the little the like halal town part of New York to get out.

• 3:39Sam Parr?

  And you hear the story, something like that.

• 3:40Shaan Puri?

  He's like, he's like, leave the meter running. They go inside, they eat. He asked him about his kids and his life and how he ended up with a taxi. Does he like it? And they're just enjoying a meal and they just do that the whole day. Also, 2.4 million likes, 160,000 followers, budget was $3,000.

• 3:53Sam Parr?

  Really, really great, man. That's a really great show. Have you seen it?

• 3:57Shaan Puri?

  I've seen it. It's like if Humans of New York was a TikTok show. And, um, and so they definitely find some gems of like human beings. And you're just like, by the end of it, you're just like, I just love this dude. I just want this like taxi driver to have an easier life and it's a great show. But he's happy too, which is the best part. It's not, it doesn't make you feel guilty because they're sad. They're very happy and content with the simple life. And, uh, most of the people who are watching TikTok have like 10 times more going for them than, than this guy. And are 10 times less happy and, you know, discontent to scrolling TikTok basically at the time. So it's like one of those things that makes you feel good. So it's a feel good show. Then they have this other one called Einstein Elementary. It's basically this guy. He calls himself the Einstein of Wall Street. Kind of looks like Einstein, got gray hair puffing out to the side.

• 4:41Shaan Puri?

  And he just explains stock market shit in like simple terms. And this one has a million likes and a hundred thousand followers. And I'm just like, this is really, really cool. They're basically prototyping these shows that could be produced into real shows, or this might be it. And the reason I wanted to bring this up is because A, 21 year olds doing cool shit. Love it. B, if you think about like, what's the next generation? Like, you know, you worked on that show or worked with the guy from American Pickers. So like, there's all these like random niche shows, right? Like, yeah, these guys, they go into fucking storage units and they like, you know, they have to cook a meal out of what's in there. Yeah. What it's like, who the fuck thought of this? Why am I watching this for two, two and a half hours?

• 5:26Shaan Puri?

  Those shows are going to happen on TikTok, not TV, and they're going to happen like a thousand fold. You're going to get a thousand times more experiments just using TikTok. The second thing is I have this framework that I learned from my buddy Sully, which was the doors versus windows. So when I saw this, I was like, huh, they got like, you know, millions of views, but they kind of don't make any money and it kind of goes away. So I don't really see the opportunity. And at first I kind of wrote it off like, yeah, that's the problem with TikTok, man. You can get, you could pop off, but like, then what? So what? And I think that so what drives away a lot of people. But there's another part of me that's like,

• 6:05Shaan Puri?

  Of course, this is valuable. Of course, if you created a show that people like and millions of people watch it, there's going to be value there on this platform that's growing and taking over like the entire social media. It's like the fastest growing company in the world. Of course, you being one of the fastest growing channels on the fastest growing, you know, media app is a, is a very valuable thing. It's just not clear exactly what that value is, how you'll capture it. And in a few years, it'll be like, wow, this person makes a hundred million dollars off TikTok. That's crazy. Right? The same way we say about Mr. Beast on YouTube and people on Twitch. Oh, Ninja makes how many millions of dollars on Twitch? That's crazy. Just for playing video games. And to me, this is a windows versus doors thing. When the analogy

• 6:47Shaan Puri?

  goes like this, most people only want to work for window on window opportunities, window opportunities where you could see straight through, you could see what's the value on the other side. And you see what's inside, then you could open, open the window or break the window, whatever, hop in and take the value. But a door opportunity is like a door's opaque. You can't see what's on the other side. You know, there's probably something, but you don't see exactly what it is. And it's good to go for window opportunities because you can see exactly what's there. But it is bad to be the type of person who only will do things and only take massive effort on window opportunities and you never go knock on doors. And when you knock on doors, it's because 90% of other people have just walked by because they don't know what's inside. They don't, they don't want to make the effort. And I think this is a doors opportunity

• 7:32Shaan Puri?

  where people on TikTok are going to get way bigger than most people realize. They're going to figure out how to make money, even in these like 15 seconds of fame moments that they're having. And huge brands are going to be built this way. And I just think it's a door opportunity. We haven't, we haven't heard the five success stories you need to hear before it becomes a gold rush and everybody starts to copy it.

• 7:52Sam Parr?

  That's true. I think though, in some regard, you like, I work in media industry. So do you? Like, it's a pretty like tried and true method of like getting an audience and making money through advertising. So I have faith that they'll figure it out. The thing that a lot of these companies where they screw up, there's basically, I've been thinking a lot about those, but there's like one or two mistakes that you Can make, well, I mean, I've thought of one or two mistakes that you can make in business that are like basically irreversible. So most decisions are reversible. Not all, but most. And a few that are not is if you screw up your cap table and you raise too much money.

• 8:31Sam Parr?

  And you have a company like BuzzFeed that makes like 350 million in revenue, maybe like 50 million in profit. I think their market cap is 150 million right now because uh, like they're like, I don't know how they're gonna, you know, I don't know how the markets work like this, but they're never gonna like live up to the hype that they once had of like 5 billion or whatever it is. Same with like Bird Scooter. Bird Scooter, maybe not a horrible company. Did you see what their market cap is today?

• 9:00Shaan Puri?

  It's like 70 million or something, right? What is it?

• 9:02Sam Parr?

  No, 40. 40 million dollars.

• 9:04Shaan Puri?

  Wow.

• 9:05Sam Parr?

  40 million dollars. And so a company like the

• 9:08Shaan Puri?

  There's houses worth more than Bird.

• 9:10Sam Parr?

  Isn't that crazy? The founder, the founder owns house. The founder bought a 20 million dollar house.

• 9:17Sam Parr?

  Isn't that nuts? Like The Hustle was basically almost worth more than Bird and Bird sold or raised, I think like a billion dollars, right?

• 9:27Shaan Puri?

  To be fair, The Hustle was way cooler than Bird.

• 9:29Sam Parr?

  I mean, hey dude, scooters littered all over the city. Like I fuck with that. You know, I like riding a scooter. Oh, nice. We got your socks on. But the, the, the point being with this, with this person's business, they could, I think they could kill it as long as they don't raise too much money. Because if they do, then I think that they're gonna, they're gonna die and it's gonna be horrible. Did I ever tell you the story about Elizabeth Murdoch calling me?

• 9:50Shaan Puri?

  No, what was it?

• 9:52Sam Parr?

  So the week The Hustle launched, I wrote this blog post saying that we launched and I get a call, a call and there was this Australian lady. She goes, hi, this is Elizabeth Murdoch. And I knew right away who that was, but I was like, wait, like Rupert's daughter, like the owner of Fox?

• 10:09Shaan Puri?

  Liz was popping.

• 10:10Sam Parr?

  Yeah, I was like, Liz, what's, what's up? What are you doing calling? She goes, hey, I saw your blog post and I think what you're doing is really cool. I, I think she said either she's launching or she already launched this company called, uh, I think it was called Vertical Networks. And it was exactly this thing where she goes, uh, basically I negotiated a deal with Snapchat and, uh, they asked me to make content for them. So I'm funding people to make content and you seem kinda like a loose cannon who's pretty funny. Can I like, I don't remember, I don't wanna put words in her mouth, but she was like, can I like, buy you or like fund you and you just make content for us on Snapchat? And I was like, huh, that's interesting. So I get in touch with like the guy running the company. His name's Tom, he's awesome. And he was like, yeah, so basically just like move here and just start making content all day, uh, for Snapchat.

• 10:55Sam Parr?

  And I was like, I don't know, man, that seems like a lot of work. I don't really wanna do that. I've got a girlfriend who I'm probably gonna get married to. And he goes, all right, well, no big deal, we'll find someone else. And so they find someone else and it's, uh, these four guys or three guys. And they started a YouTube channel and a snap or a Snapchat channel and then a YouTube channel. And it's called Yes Theory. Have you heard of Yes Theory?

• 11:14Shaan Puri?

  Oh, no way, that's, that came from that?

• 11:16Sam Parr?

  Yeah, isn't that crazy? So Yes Theory is this, it's like three guys and their whole idea is like, they do crazy shit where they like, and these guys are like, they're, they're my age, but at the time when they started, they were like 25 and 26. So like these young, like good looking dudes and they would meet someone on the streets of Venice, this like cute girl and be like, hey, do you wanna go to Rome right now? Or they would get in, they would get in an Uber and they're like, hey Uber driver, um, do you wanna go to Hawaii this second? We'll, we'll go and just leave your car, then we'll just pay for everything. And they do these crazy things like this and it's a good, it's a great show. And it started this way as, as one of these Snapchat shows. And so what these young women are doing with this, like with this media company is the same thing that like has worked before in the past.

• 11:57Shaan Puri?

  Yeah, that's, that's really cool. I didn't know, uh, I didn't know you did that. Wow, you were so close to a whole different life.

• 12:02Sam Parr?

  I don't regret it, man. Those guys like have, if you follow their story dude, they get burnt out like, cause they would do this crazy stuff. At first it was like, let's go skydiving, or let's make a bucket list and do it. And then it was like, let's go to the most remote place on earth for 24 hours. And then let's go live on an island with people who have never seen white people.

• 12:22Shaan Puri?

  Why is it that you always hear about YouTubers getting burnt out, but you never hear podcasters really getting burnt out?

• 12:28Sam Parr?

  Cause we don't do shit. We just sit here and talk. Like, we don't have to do anything. Like, dude, my friend Noah Kagan has this YouTube channel where he has to go and like, among many things.

• 12:36Shaan Puri?

  Knocks on doors and shit.

• 12:37Sam Parr?

  He like knocks on doors and asks people how they got rich. Dude, I don't even, if I don't see cornflakes at the grocery store, I don't buy it. I'm too embarrassed to ask the clerk at the counter where they are. Like, if it's not on Amazon or easily available at a corner store, I don't buy it. Like, I can't imagine knocking on a door and asking them how they got rich. It's hard. It's exhausting.

• 12:55Shaan Puri?

  Especially, like Noah's cool. He's a friend of ours, but isn't it kinda like, Noah, you're above this. Like, Noah, you're rich. We should be knocking on your door and asking you how you got rich. Isn't the point of being rich that you don't have to do this bullshit?

• 13:11Sam Parr?

  Yeah, but he's, you know, he's just trying to-

• 13:13Shaan Puri?

  Leave it to the broke boys.

• 13:14Sam Parr?

  He's trying to play the game. He's trying to get popular. I don't know. He's just trying to get popular. And so it's working. And he actually has this new series where he interviews old people and who are rich and asks them if it was worth it. And that's actually a very, very cool series.

• 13:27Shaan Puri?

  That one's cooler. It's also more like a podcast.

• 13:30Sam Parr?

  It's, yes. But yeah, dude, YouTubing is just, it seems too hard of a job. So anyway, yeah, I'm on board with what these young women are doing. But before you move, are you ready to move on to the next one?

• 13:39Shaan Puri?

  Yeah, let's go to something else.

• 13:40Sam Parr?

  Wait, but before you do, I have to, I want to say something to our listeners. I'm going to say this every episode now until we hit like 500,000 subscribers. I want to present a gentleman's agreement. Do you know what a gentleman's agreement is, Sean?

• 13:54Shaan Puri?

  Born under a gentleman's agreement.

• 13:57Sam Parr?

  Good. A gentleman's agreement.

• 13:59Shaan Puri?

  I don't know what that means.

• 13:59Sam Parr?

  Actually, I actually don't know what it means.

• 14:05Shaan Puri?

  Non-papered contracted agreement.

• 14:07Sam Parr?

  So people tell us all the time that they get addicted and they get obsessed with this podcast. That is awesome. And so it doesn't matter if you're on YouTube, if you're on Spotify or you're on iTunes, whatever you're using right now. If this is the first episode you're listening to, you get this one for free. But if it's the second episode or more that you've listened to, here's our gentleman's agreement. You go to your YouTube app or whatever you're on and you click subscribe or follow or whatever it is. And you do that for us. We make this for you. We're your like little research laboratory rats. We're doing all this crap for you. Just go and do that for us because the more you do that, the more views we're gonna get, the more hyped we get, the more dopamine we get and the harder we work. So that's our gentleman's agreement. If this is your second plus episode, just go and do that for us right now. That's all. That's my gentleman's agreement.

• 14:52Shaan Puri?

  And, and the goal is you said 500,000, what YouTube subscribers? I think we should just say 500,000. I think we should just say 500,000 YouTube subscribers. We've gone from 20,000 to 150,000 in the last year.

• 15:05Shaan Puri?

  150 to 500 this year. 2023.

• 15:08Sam Parr?

  All right, down 500,000.

• 15:09Shaan Puri?

  Also, where's our plaque?

• 15:12Sam Parr?

  I don't know, dude. I want the plaque. Like.

• 15:14Shaan Puri?

  Where is the plaque?

• 15:16Sam Parr?

  People talking about participation trophies like it's a bad thing. I want it. I want that.

• 15:23Shaan Puri?

  You say 80% of success is just showing up. Well, I showed up. Where's my plaque?

• 15:29Shaan Puri?

  We were supposed to get a flag at 100,000. He got sent to the HubSpot headquarters somewhere. Dharmesh is sitting there polishing our plaque, showing it off at his parties like it's his. Where is the plaque? I need to know. There's a conspiracy and I didn't know. And I told, I told the people on Twitter, because I said, hey, who should keep the plaque? Me, Sam, how are we gonna do this? We're remote. It's only one plaque.

• 15:50Sam Parr?

  They said they'll give you a bunch of them.

• 15:51Shaan Puri?

  And then people said, small boy stuff. You're worried about a hundred thousand, a hundred thousand subscriber plaque? And I said, you know what? You're right. We're gonna take the plaque. We're gonna take it to a field and we're gonna destroy it because it's totally small boy plaque. We're not, we're not celebrating until we're at a million. But we need the plaque to destroy it, office-based style. Like that is the, that is the idea.

• 16:11Sam Parr?

  I have no problem destroying your plaque.

• 16:14Shaan Puri?

  Yeah. You frame yours.

• 16:18Sam Parr?

  My point is, this is our gentleman's agreement and I'm gonna, I'm gonna bring up our agreement every single time we do a pod. So that's it. That's all I gotta say. We can go to the next segment.

• 16:25Shaan Puri?

  I do think you totally misused gentleman agreement, but whatever. It's for the best. Okay. What, um, you had a thing about, uh, Coffeezilla and also, can we talk, two after things happened? After our previous episodes. Number one, Tim Ferriss tweeted on our podcast, cool moment. Tim Ferriss, maybe what was one of the first podcasts I ever listened to. Love that guy. He listened to our section where we're talking about him and my experience meeting him and all that, your experience meeting him. And he said, first he emailed me, he just goes, hey, heard the, heard the pod, loved it. He goes, so funny. Sam was talking about how OCD I am about editing things. He goes, normally I am, but you edited a great thumbs up. Don't worry about it. And I was like, okay, good. Uh, and then.

• 17:08Sam Parr?

  By the way, I hope I was, I hope you didn't take that as disrespect. It was supposed to be a compliment.

• 17:13Shaan Puri?

  Yeah.

• 17:13Sam Parr?

  An admirable thing.

• 17:14Shaan Puri?

  Tim, ignore the words we say. We're sucking up to you. All right. Whatever we say, we might make some footfalls on that, but we just badly want to be your friend. All right. That's just all that's, that's all that you need to take away from any of this. Um, all right. Second thing, we did this episode with Billy McFarland, the guy from Fire Festival, and I think you like hit him up and hung out with him afterwards. Is this true?

• 17:38Sam Parr?

  Yeah. He, on the pod or either like before, after I forget, I told him where I'm, I'm basically visiting family right now. And he said, oh yeah, I'm right down the street from you. And so I texted him and I just said, thanks for coming on. Yeah. Like I'm, I'm down the street from you. And he, and he said, great. You want to go hang out right now? I go, yeah, sure. Let's just go, we'll go get

• 17:56Shaan Puri?

  It's my ice cream. What'd you guys do?

• 17:58Sam Parr?

  We went and got, we got tea because it was past 3pm and I didn't want to drink coffee. So I got.

• 18:03Shaan Puri?

  That is the move. Don't do coffees anymore. Ice cream. Just take people out to ice cream. It's funny, amazing. It's an amazing move.

• 18:12Sam Parr?

  I didn't want to lick a thing in front of them. I think that's weird.

• 18:15Shaan Puri?

  Well, you gotta get the spoon.

• 18:18Sam Parr?

  And so we went and hung out and we talked about like, I can't talk about it all, but we talked about like his family. I just wanted to ask him, I was like, tell me about how you were raised, like, tell me about your family. So I won't mention that stuff, but we talked about family stuff. And then we talked about like, uh, prison stories, um, which he like, mentioned on the pod a little bit. And then I basically told him what I said here, which was this idea that you had on the pod? That's really stupid, man. I bet you that you could charge startups $20,000 a month and be like a consultant. Just do that. And he goes, yeah, let's talk about that. And so we talked about that, about like what we would do if, if we were in his situation and what I think he should do. And, uh, I talked about, um, the mistakes he made and like, why did you, why, what were you thinking?

• 19:03Sam Parr?

  And he basically expanded on what we talked about in the pod, which was like, I just didn't want to look stupid and I lied and I was embarrassed. And I just got into this, you know, I just did something bad, but, uh, yeah, hung out with him. And here's my takeaway. I understand why people believed him. Very believable, very charming.

• 19:24Sam Parr?

  Like every time.

• 19:25Shaan Puri?

  He did take you to ice cream after all.

• 19:28Sam Parr?

  Dude, yeah, like I got wind and done and I could honestly see myself becoming friends with him. But at the same time, I'm like, are you doing it again? So, you know, and that's what I told him. I was like, it's hard for me.

• 19:41Shaan Puri?

  I think he was, I think he was entertaining enough and I think he was, he seemed fun, like, why not be friends with him? And hey, even if he does it again, it's, that's my fuck up friend, man. Every's got a fuck up friend who just keeps fucking up. He might be yours. It's okay. If that's the worst case scenario, let's say it's the worst case scenario. He kind of, you know, steps in, in poo poo again, makes, makes the bad decision. Let's say that's the worst case scenario. That's all right. No, no, no sweat. I feel like you're a little scared to just be friends with this guy. Just be friends with him, dude.

• 20:13Sam Parr?

  Our software is the worst.

• 20:14Speaker 02

  Have you heard of HubSpot? See, most CRMs are a cobbled together mess. But HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot, grow better.

• 20:28Sam Parr?

  I'll be friends with him. I won't do any business with him for a long time until like we've, you know, he's proven otherwise.

• 20:33Shaan Puri?

  Will you hang out with him in public together? Are you ashamed?

• 20:35Sam Parr?

  I already did. I already did. No, I hung out with him in public. No, and if someone, if I was, if I was with him and someone said something mean to him, I would be like, dude, you gotta, don't do that right now, please.

• 20:44Shaan Puri?

  Don't say that about my friend Billy.

• 20:46Sam Parr?

  Yeah, don't say that about my friend Billy, because here's the deal.

• 20:49Shaan Puri?

  That's what I'm talking about.

• 20:50Sam Parr?

  Dude, he served his time. So I've like volunteered, I'm a saint, by the way. I volunteered at prisons before. So like I'm a real saint. I've like worked with these types of people before. Everyone gets, gets a second chance. And man, five years or how much did he serve? Four years? That's a long fucking time. That is a long time. That is college, except like you don't leave your dorm room ever, you know? Like it's the worst. And you know, I think he paid the price. So it was really exciting to kind of hang out with him. What did you think about the pod with him?

• 21:24Shaan Puri?

  Yeah, I thought it was good. I thought he was, you know, likeable and I thought he was interesting and I, all the same things you thought. I thought he was likeable, I thought he's interesting. You know, I thought he's, you know, owned up to what he did and he didn't try to deny it or deflect it or give some BS excuses. He was just like, yeah, I messed up. I did it. And I think that most people who lie, don't lie because they're evil. They lie because they're insecure and they lie because they're afraid. I know this because anytime I lie is because I'm insecure or afraid. And, and so, you know, I don't really, like, I think that's a completely understandable thing. And I think he did it at a scale, which was bad. Obviously that affected people that was bad.

• 22:08Shaan Puri?

  But also, you know, put it into perspective, you know, like. What did he do? He lied to professional investors who, you know, in their diligence didn't uncover it. They're fine. You know, no harm done for them. There were some people that went to this festival that got disappointed. That's, you know, unfortunate, but you know, okay, there was a bad, really bad party. And then I think the worst thing was like the locals of the island, I think, were sort of left holding the bag in some way. I don't know the full details of that, but I would say that's probably the most kind of harm done from it. And I don't think that was his intention at all, right? I think his intention was to try to pull this thing off. And he, he tried to fake it till you make it. And he faked it and didn't make it. And like, this is what happens when you fake it, didn't make it, right? So like, I think that he rightfully got convicted. I think he

• 22:52Shaan Puri?

  served his time and I don't hold that against him. Go forward. I was just giving you a hard time because I feel like you like the guy, but you're trying to like, slightly tiptoe a bit around it. And I think your honest feeling is like, I like this guy and he's fine. And you know, like, let's, let's move on with life and see what he does from here.

• 23:09Sam Parr?

  That is my honest feeling. I like him and I'm eager to see what he does, but I'm still like, I'm still arms length. But here's, here's what the fascinating thing that I, when I hung out with him. I call it like the resistance. So I've said this before, the world wants us to be vanilla. They want us to put, put us in his box. And people who resist that-

• 23:26Shaan Puri?

  So entertaining of you. Where are you going with this?

• 23:29Sam Parr?

  People who resist that, I'm fascinated by them. Even if they are truly a saint, or if they're a criminal, there's like this allure, this fascination that I have with them, no matter what. And I think we all do. We all like that. You know, people who are like, this is why cult leaders are awesome. You're like, oh my God, you're convincing me that there's like another way of living. And, and he has that same thing. And there's levels to this is what I'm learning. And his level of like, he, he kept telling me, he was like, I thought I could pull it off. And in my head, I'm like, you're fucking insane. Everything, every little bit of, of evidence points to you not being able to pull this off. But there's something about you that you think that you could pull this off, even when all the odds are against you, and you're delusional,

• 24:13Sam Parr?

  you still believe it. And there's something incredibly fascinating about this. And it's so interesting that, that he raised $25 million for a festival when he was 25 years old. And he was just like, yeah, this is what we're gonna do. I only look forward. He was, I think he said on the pod, he goes, I only look forward to like, what's gonna happen. And I like, I was like, that's fascinating to me because that is not what we are, we're, we're, we're bullied into this box. And anyone who resists that, I think is interesting to me.

• 24:40Shaan Puri?

  I think you are, you've touched on something very, very true. I used to say this all the time. I go, I feel like the world is Baskin Robbins, but all 31 flavors are vanilla. And I'm just, cause I was like, I look around and it's all vanilla, vanilla over here, another vanilla choice over there, another vanilla choice over there. Everybody's living these very vanilla lifestyles. And I'm not gonna pretend I'm some Renaissance man, adventurist, but in my own way, I feel like I fight the good fight against vanilla. I try to choose to live my life in a way that makes sense to me, even if it is non-standard. And that is, that is something like, deep inside, deep inside the core, I feel that. I feel

• 25:24Shaan Puri?

  that that's what I'm meant to do. That's how I'm meant to live. And I take great pride anytime I do something non-vanilla. I try not to do it just for non-vanilla sake, but actually sometimes I do that too. Just to push it, right? Like, sometimes I just go and I go eat the, you know, caramel ribbons, or the bubblegum flavor, whatever. I don't even like it. The bubblegum flavor tastes nasty, but I'll just do it just to remember, remind myself not to be totally vanilla. And so, I am with you on that. And that brings me to something that you tweeted out that I wanted to talk about. It's called The Adventurist. How sick is that? You tweeted something out about this. You go, this, you said, I don't know what you said. This looks awesome. I want to do it. I go to the website. Immediately, I'm

• 26:09Shaan Puri?

  like, oh, this requires leaving the house. Not gonna do it. But let's just check out what other people are doing. The copywriting is so good. The copywriting is great. I'm just gonna read it out loud, because I think it is worthy of a little oral speech here. So, we're The Adventurist. This is what it says on the website. "We're fighting to make the world less boring. Our planet used to slap us about the face cheeks with iron fists of adventure every day. Maps had edges to walk off. Whole continents lay undiscovered. But now, the entire surface of the earth has been scanned by satellites and shoveled into your mobile phone, tagged with twattery about what restaurant serves the best mocha latte frappa shit. We live to find ways to make the world a bit more difficult. To bring chaos into our over-sanitized lives. To create

• 26:52Shaan Puri?

  adventures where you don't know what will happen tomorrow, or even if you'll make it. Because we think there's no greater moment than those seconds as you leap into an abyss of uncertainty and potential disaster." Okay, so this is art.

• 27:09Shaan Puri?

  Fellow artists out there. You remember the episode where Sam declared that he's an artist? And he's got to create shit. This is, this is really amazing copywriting. I think this is like such a good example for the swipe file of a, I like, you know, in my power writing course, I'm going to like, use this as one of the examples of an us versus them, us versus them frame, where a status quo breaker, which says the status quo, if they took something good, which was that, wow, your mobile phone has, you know, like the full map and you can get directions, you can find the best restaurants, you can, and they're like, you coddled little baby. You are, you're living this over sanitized life. Don't you remember what you were put on this earth to do and how life used to be back in the good old

• 27:50Shaan Puri?

  days? And I think that that nostalgia, the us versus them, this is amazing copywriting. Are you going to actually do one of their things?

• 27:58Sam Parr?

  Yeah, I messaged them and I, and I said, like, I was like, hey, I'm going to try and brag to you because I want to impress you, but here's who I am. And I like listed off a bunch of credentials. I go, I'm not asking for a discount.

• 28:08Shaan Puri?

  Also great copy. How do you, how do you brag without, how do you brag while nodding at, look, I know what I'm doing here. I know why I'm doing this. I just want to say this out loud, likeable bragging.

• 28:17Sam Parr?

  I emailed them. I go, well, I'm going to list a bunch of accomplishments because I want you to know who I am. I'm not exactly a somebody, but I'm not exactly not a somebody. Here's what I've done. And I, and I listed it out and I go, the reason I'm explaining this is I'm going to pay full price. I'm not asking for any type of discount or anything like that, but like, I want to do one of the America one, and I want to maybe like bring a bunch of friends and like tweet about it and things like that. Like, when are you doing an America one? Cause they, basically what this company does is you pay $1,900 or something like that. It's pretty cheap. And then they either give you a car or a motorcycle or maybe a bicycle for different races. And they host these races like in Mongolia and they drop you off at point A, and then it's like you have three days to travel 300 miles to point B.

• 29:02Sam Parr?

  And they literally just say, all right, everyone, bye. We'll meet you at point B. Figure it out. And like one of those things is like, you have to drive a mini bike, which is like a 50cc, which is a very small motorcycle. It's basically what they wrote on Dumb and Dumber. Another one is like a car that is a rickshaw, which is like a.

• 29:21Sam Parr?

  Well, you know what a rich shot is.

• 29:22Shaan Puri?

  Yeah.

• 29:23Sam Parr?

  Yeah. And so like they do these crazy things and yeah, they're amazing. And Sean, go to their FAQs for the event. This is another like really good, um, a really good way to like, explain how to do copyrighting because their FAQs, they're discussing, go to like, click one of the random races and then go to like the FAQs. They're discussing really serious topics in an incredibly conversational way. So they'll say like, they'll say like, um, we plan on doing this unless COVID ruins it. Then it just ruins it. Like they just like talking to really.

• 29:54Shaan Puri?

  Here's an example. I clicked Mongolia and it says the route, uh, the section one, the route. Mongolia is big, really effing big. And driving through it, as any of you ex-Mongol rallyers know, is brain squashingly awesome. Thousands of miles of endless horizons, mountains, dirt, roads, nomads, blah, blah, blah. So riding through it on a motorbike designed for children is simply resplendent. I don't know what that means. Uh, Mongolia calls to the soul like a fly to shit. And then it sort of explains what's going on.

• 30:23Sam Parr?

  And then go to the, go to FAQs and you'll see like, they're like, you pay $1,900. With that comes your little mini bike, some of which are good, some are bad, but that's part of the excitement. And then like, like they, uh, and they just like explained this like.

• 30:35Shaan Puri?

  What will I eat? Mutton? Noodles? Question mark? Whatever you bring with you, buy on the route or are lucky to be offered, lucky enough to be offered along the way. Period. Next question.

• 30:44Sam Parr?

  How good is that?

• 30:48Shaan Puri?

  Yeah, this is really cool. Who's behind this? Is this like, uh?

• 30:51Sam Parr?

  Just a guy. I think it's just two guys, like two friends, like these, like, I, I watched their videos. They had make launch videos for each one and just two guys. Uh, it's really fascinating. So I want to do one. I don't want to travel to Mongolia because like, by the time they have it, maybe I'll have like a kid or something. I don't know, but like, I would like to like, I like, if they were like, if I could go to Colorado or Canada or like Mexico, I would do it.

• 31:13Shaan Puri?

  We're more of like a convenient adventurous. Yeah.

• 31:19Sam Parr?

  So like.

• 31:20Shaan Puri?

  Call of the wild in my backyard.

• 31:22Sam Parr?

  Yeah. So if they could do that, uh, speaking of like levels and like content, have you seen Coffeezilla?

• 31:30Shaan Puri?

  I've seen Coffeezilla, yes.

• 31:32Sam Parr?

  Can we talk about this?

• 31:33Shaan Puri?

  Yeah, let's talk about it.

• 31:34Sam Parr?

  Let me give you the background about this guy. So his name's Coffeezilla. He only has one point something million subscribers on YouTube. So he's not huge, huge yet, but he's growing quickly. And yeah, small boy stuff. He, um, and he, uh, basically his whole thing is he wants to uncover internet scams. Not just internet, but mostly internet. So guys like, um, uh, fellow podcast guests, uh, Ty Lopez, like he'll do a whole thing on Ty Lopez, or he'll do a whole thing on Andrew Tate, or a whole thing on Dan Locke, who's like another internet guy, which are like typical.

• 32:08Shaan Puri?

  He, he answers the question that I often Google, which is, is X person legit?

• 32:14Sam Parr?

  Exactly.

• 32:15Shaan Puri?

  And he's trying to answer that question. And it, and usually he's going in saying they're not legit. Here's, here's what we know. So he do this with, you know, a bunch of people.

• 32:22Sam Parr?

  And now he's doing one on Logan Paul. Logan Paul had a thing called the Crypto Zoo. I think it was called, which was like this crypto project that had all this shit going on. And but the point being, he has the most attention to detail shit I've ever seen. Like, I, I saw this on Casey Neistat. Casey Neistat, I'm like, how are you making just your commute to work so fascinating? It was like, because he had all these interesting shots that were so thoughtful. This guy has the same thing where there'll be like a robot sitting behind a bar. And it's just like, you know, like, oh, I had a tough day at work. Coffeezilla is talking to like a fake robot. And I'm like, how is this interaction so freaking good?

• 32:59Sam Parr?

  Or he'll like fly in people who worked with Logan Paul and he'll interview them in person and make this whole like 30 minute video that's as good as 60 minutes. And it's so fascinating. And it just shows you that there's levels to like the game and people who turn it up a notch, I think they're rewarded.

• 33:17Shaan Puri?

  Yeah, this guy, uh, his production quality has gotten like kind of insane, um, recently. And I think that, you know, he's thriving on some of the big, you know, questions or controversies, SBF, uh, Logan Paul, who else did he do? Um?

• 33:33Sam Parr?

  Jake Paul.

• 33:34Shaan Puri?

  I think he did, uh, what's his name? Andrew Tate, things, things like that. Yeah, he's, he's cool. He's, he's good. And I really like this niche. I think he's carved out like a really strong niche and brand, like visual brand too. So I think he's done a kind of amazing job with, with his videos and his content.

• 33:52Sam Parr?

  But he kind of has pigeonholed himself and there's this one move that a lot of people make. The Liver King made it when he said, I do not take steroids. And now this guy is, he does the same thing where he says, I do not make money through advertise, through ads, because I want you, the reader or the viewer to be supporting me so I can make more genuine shit. And I'm like, no, don't shut that off. You may feel that way. You may feel that way today. But like Casey Neistat has this funny thing where he was like, dude, I had a hundred million views before I turned ads on my YouTube. Because I thought I was being like an artist and that was the stupidest thing ever because like I had, I was so broke at the time. And I couldn't like make more videos and had I done that, I would have made an additional million dollars or whatever it is. And that's how exactly how I feel. I'm like, dude, just take the money. You could take the money and still be cool and ethical.

• 34:37Shaan Puri?

  And by the way, we could put like a before and after on the screen. Like if you go back into his channel, three years ago, it's literally him in a messy bedroom, holding a mic up with his hand. And you know, he literally looks different. His background looks different. And that's like, you know, how he started. And this, you can see the jump up in quality in three years is like, pretty insane to be honest with you.

• 35:01Sam Parr?

  Three years isn't that long, dude. This podcast is three years old, I think. And like, just like the other day, you like, didn't even wear a shirt when you recorded, like, like, like we still don't, I don't even have a camera that works yet. I mean, like,

• 35:18Sam Parr?

  this guy, this guy is doing it.

• 35:19Shaan Puri?

  Basketball hoop behind me now. So we're moving up.

• 35:23Sam Parr?

  Like it took forever just to get a video camera that works. And we still call it a video camera. Like,

• 35:31Shaan Puri?

  My camcorder is broken.

• 35:32Sam Parr?

  Yeah, I started to get a camcorder. Yeah, his progress is wonderful.

• 35:38Shaan Puri?

  Yeah, that's amazing. All right. What else we got? What other, what other content you want to do?

• 35:44Sam Parr?

  I don't have anything.

• 35:48Shaan Puri?

  The well, the well runeth dry. Okay, let me give you one. Have you seen this website gently.com?

• 35:56Sam Parr?

  No.

• 35:56Shaan Puri?

  I think this is kind of a cool idea. Basically, it's, you know, like people, you do this probably, you probably buy like kind of vintage leather goods or whatever off of like, I don't know, whatever, some like eBay or Poshmark or Depop.

• 36:08Sam Parr?

  I do.

• 36:09Shaan Puri?

  There's all these secondhand marketplaces that that exist. So I just named three or four of them. The real real, right? There's like all these different places you could go. What gently did was pretty smart was they just said, all right, how do we make a search engine? So you just tell us what product you want. We will go search all the different places. And then we will just send you text message alerts as we find good deals on that thing here and that brand or that item that you want. I think this is pretty smart. And then they cut a deal with all the different marketplace, which is, hey, if we send you the customer we bought, we get to bring the customer, the buyer to you. How do we get, you know, our 10% cut or whatever it is off of that purchase? I think this is anytime you have like a fragmented set of places where something is,

• 36:50Shaan Puri?

  the one stop search for it and search and look, they did smart. There's like these alerts. So as soon as you put in that you're interested in something, they'll just constantly alert you about this thing. It's sort of like this, like highly targeted, you know, ad that they're sending you each time and then you can go and you can buy the thing. And I think this is pretty cool. Saves this customer a bunch of time, brings these marketplaces customers and, and does it in a way that's like actually like pretty seamless. I thought this is actually a pretty cool idea.

• 37:18Sam Parr?

  I'm going to sign off for this. You are right. You stereotyped me correctly. You made some bold, you made a stereotype and you're 100% correct.

• 37:27Shaan Puri?

  I was looking at investing in it and I was like, all right, let me just try using this thing. And I was like, oh, I don't have like hobbies or tastes like, you know, there's not a, I don't know any of these brands. I don't buy any vintage goods or like, you know, exclusive designer things. And so didn't really know what to do.

• 37:45Sam Parr?

  Well, it looks like it's.

• 37:46Shaan Puri?

  You try it out. Tell me if it's good.

• 37:48Sam Parr?

  Well, it looks like it's for women mostly because it's Poshmark. That's mostly women. I think only women or mostly women, the RealReal, mostly women. I actually just went to the RealReal yesterday. They have a store where I'm staying. It's mostly women, I believe, but no, I like this. I don't know if this could be a big business. Wouldn't the margins be like nothing?

• 38:08Shaan Puri?

  Yeah, because you're taking a cut of a cut. So I think that's the the hard part. You have to have like really high volume.

• 38:15Shaan Puri?

  But I do think there's an, it's enough of an interesting wedge where like they'll probably need a second miracle. Meaning if they have to, the first miracle is getting this popular where people start using this all the time. And then the second miracle is going to be something like, you know, they they create their own, you know, supply on the on the marketplace. Or they create their own marketplace out of this, or they got to do something, maybe it's a subscription. I don't know. They have to come up with some other thing that's going to, um, got to make this work. So, so I do think that that's the, that's the second thing. All right. Let me give you an idea now.

• 38:48Shaan Puri?

  You've used ClickFunnels, correct?

• 38:51Sam Parr?

  Yeah, I have. I've made a lot of money using ClickFunnels.

• 38:53Shaan Puri?

  If I asked you, what is ClickFunnels great at? Why would anybody use ClickFunnels?

• 38:58Sam Parr?

  Quickly spin up drag and drop landing pages that can also accept money.

• 39:03Shaan Puri?

  And the landing page, well, there's a bunch of landing page builders that are drag and drop. Why ClickFunnels? Is it better design? Is it, you know, faster, easier to use? What is the benefit?

• 39:15Sam Parr?

  It's mostly horribly designed. It looks like it was designed with like a set of crayons. And the reason it's like,

• 39:26Sam Parr?

  yeah, it looks like someone like just got like a red and blue crayon and like whiteboarded it. They just like, turn that into a website.

• 39:35Sam Parr?

  So, no, it does. It just has a three or four features that are exactly what you need for getting money quickly on a website.

• 39:43Shaan Puri?

  And I think, you know, one of them, the way I would describe it, it's called ClickFunnels for a reason, which is that they are, they're specifically funnels. So they're like designed to convert a customer through a funnel, which the funnel might have a few steps. It might be like, first, we're going to grab their email. We're going to optimize for grab email. Then, once they grab the email, we're going to then offer them this upsell, or we're going to then ask them to pay. And if they don't pay, then they'll go here in the funnel.

• 40:07Sam Parr?

  The whole point of their software is to get your money to become my money. And that's like what they do.

• 40:18Sam Parr?

  They go, you have someone on your website? How do you get the money in their bank account into yours? And they make it easy. So you can like,

• 40:30Sam Parr?

  you accept an email, you get the sale, you do an upsell, you do all this stuff and they're unabashed. They're unashamed, whereas like a Shopify.

• 40:39Shaan Puri?

  Upsell, it'll be like upsell one. Then if they say yes, hit them with upsell two. If they say yes, hit them with upsell three. If they say no, hit them with down sell, down sell one, down sell two. Down sell is like, what the hell are they? I literally don't even have enough products to like fill your funnel. I don't have down sell products. What are these? But it works, it works, it was quite effective. And I think ClickFunnels does over a hundred million in revenue or something like that. They throw that a hundred million number around a lot.

• 41:05Sam Parr?

  I think it's way more than that now.

• 41:06Shaan Puri?

  Or an annual thing.

• 41:07Sam Parr?

  I think their churn is really high. That's, that's the problem with these things is like the churn, like that attitude of like, make your bank account, my bank account, that doesn't exactly have the most like, the best longevity. But yeah.

• 41:19Shaan Puri?

  Your customers are kind of piece of shit marketers.

• 41:24Sam Parr?

  Bowling them, yeah.

• 41:25Shaan Puri?

  I think, so I think somebody can make ClickFunnels 2.0.

• 41:31Shaan Puri?

  In fact, I think we could make ClickFunnels 2.0. Like I think if we used our brand, we could create a better ClickFunnels.

• 41:38Sam Parr?

  Which is what the guy did, Russell Brunson. He had a, he was like a content guy. I mean, he, he like had masterminds and shit like that, but he had like a huge email list. And then he like launched the software and it wasn't great at first. In fact, it's still not really that great.

• 41:51Shaan Puri?

  If there are any developers or designers that don't use crayons, you know, build us a ClickFunnels competitor. We will, we will promote it because ClickFunnels is honestly a very useful tool. It is very

• 42:01Sam Parr?

  Super useful.

• 42:02Shaan Puri?

  Good at doing the job, which is the your money to my money thing, which is exactly what a lot of people want. And it's simple. And that's, that's the beauty of it. When you make a ClickFunnels page, it's like, there's no navigation, there's no footer, there's no scroll. It's like, yeah, it's a giant box that says, give me your fucking email. And it says, it's like a flashing button. And it says, if you click this thing with your email, something real good is gonna happen.

• 42:25Sam Parr?

  And like they'll

• 42:26Shaan Puri?

  Might be something good. I guess I'll put my email in.

• 42:29Sam Parr?

  And for some reason, I don't know why this is still a thing. When you sell a product there, all of the product images are like pictures of DVD and PC game boxes. Do you know what I mean?

• 42:41Shaan Puri?

  It's a box set always.

• 42:42Sam Parr?

  It's like a CD.

• 42:46Sam Parr?

  Dude, like I don't even own a thing that could accept a CD. Why is like this, this like product always like a set of CDs?

• 42:53Shaan Puri?

  Yeah, exactly.

• 42:54Sam Parr?

  It still looks like that.

• 42:55Shaan Puri?

  Cause it's infomercial, right? It's the equivalent of an infomercial, but online.

• 43:00Shaan Puri?

  So I think some, somebody click click funnels. I also think specifically for e-commerce, there's not really a click funnels for e-commerce. There's a bunch of people who think there are click funnels for e-commerce and trust me, I am in e-commerce. I have tried to build funnels using Shogun, Builder, all of these guys. Nobody's done it. Nobody has made it simple. Nobody has made it stupidly obvious where you hit the customer over the head with the offer. And like, that's all you really need to do. And I've looked at so many of these and nobody has, nobody's made it dumb enough. Everybody makes it too smart. And, um, and so I think there's, there's generally like a click funnels, like 2.0. And I think that there's click funnels for e-commerce is a, is an opportunity that's out there. And I think you would need like, you'd either need to be a Russell Brunson type of guy where

• 43:45Shaan Puri?

  you are going to independently build your brand as a smart entrepreneur marketer type dude, or you should partner with, or like we, like someone like us who already has that audience and that brand can distribute a product like this and get it to, I don't know, probably somewhere between like three and six million ARR, just off of our audience. If the product is actually good, but the product actually has to be good.

• 44:11Sam Parr?

  Have you heard of, uh, well, so another thing that click funnels did, like these guys are really fascinating. And at first I was a hater on them. And then I was like, oh no, they're all right. But they, they. They're what? Their conferences are a little cringe, but still cool. Like, I respect it. But they make money off info products. And this was so fascinating and so smart. So a lot of big software companies, they're like, dude, I'm not going to sell anything but the software, because like this one thing makes so much profit and revenue. Like, I'm just doing this one thing. And they were like, nah, F that. See, we don't have a lot of money to spend, so we're bootstrapped. Our marketing is going to be profitable. And so they write like guides and do all this stuff, and they'll charge like $100 for like a book. And when you buy that book,

• 44:54Sam Parr?

  you're automatically like get a, you know, a month free of ClickFunnels. And they, basically, when they hit 100 million in revenue, it was 80 million in subscription revenue and 20 million in info product revenue. And they would create these info products and sell it. And that's good because they would acquire a customer for a break even amount for an info product and automatically add them into their subscription revenue for their software. And that was really fascinating. I thought it was a great idea. And they've proven that it can work really nicely.

• 45:24Shaan Puri?

  Yeah, I think in general, break even marketing is a phrase I've used in every, every single company I've built, which is like, what is a version of our marketing that itself is a, not a cost center, as a profit center? It doesn't have to be the main marketing channel, but like, we should do something. Like, for you, HustleCon was a good example of this, right?

• 45:43Sam Parr?

  Yeah.

• 45:44Shaan Puri?

  I'm going to do HustleCon. It's going to get people to find out about the hustle. It's going to take people who like us and make them love us and make them super evangelists. And it's going to get all these speakers to come speak. That'll become content. So that's marketing there. But you were like, yeah, but this is not just like a money pit. No, we need to make money on our marketing. And I just feel like most people don't really consider that, but it, like, at TwitchCon, when I was at Twitch, this is the same thing. Twitch, there's this thing called TwitchCon. It's this like, I don't know, 30, 40, 50,000 people, something, show up to this thing. It's all

• 46:18Sam Parr?

  Did they make money off that?

• 46:20Shaan Puri?

  And they, they don't really try to make money off of it. But the merch store at TwitchCon, literally, the line is like,

• 46:29Shaan Puri?

  It's like, imagine like the San Diego Conference Center, whatever, which is like a, you know, three mile long building or some shit like that. The line is the entire three miles. It's like the craziest line you've ever seen. People waiting slowly, like hours to go in to buy your hoodie. And I was like, this is crazy. How much are we making off this? And like, it was like, you know, run by this like two person team. It wasn't really like the main focus and like, you know, the event itself, you know, has sponsors, stuff that they did have revenue, but like, I felt like there could be so much more that was done. There was so much more like potential to commercialize that thing. And I get it, which is like, in your company of Twitch's size, you don't need to worry about making a couple of million bucks off this thing. But if you shrink that down-

• 47:09Sam Parr?

  It still kills me. It still kills me.

• 47:11Shaan Puri?

  Yeah, exactly. Exactly. It's like, well, first of all, you should have just been able to sell more merch, just like, by being more efficient, like, you know, how many people didn't wait in this four hour line? You know, that, that's just like one thing altogether. The second thing is, if you're not Twitch, you're not generating, you know, call it billion dollars of revenue, if you're ClickFunnels or The Hustle, you're a normal sized business, these, these break even marketing things, a marketing event that makes you 500K or 1.5 million or something like that, that's actually quite meaningful compared to it losing 500K or losing a million dollars, which is where most companies default to. And I think just with a little bit of creativity, you could turn a lot of cost centers into profit centers, or at least break even when it comes to marketing.

• 47:54Sam Parr?

  Dude, there's this attitude that I've been having lately. So I've been working on this like new project and I've switched my attitude. When I was starting The Hustle, I was like, I'll do anything for any advertiser to make any amount of money. Like, whatever dude, you know what I mean? Like, I'm like, whatever, I just need, I need pennies. Give me pennies, I'll do it all. And I'm like, yeah, sure. Like, you know, you know, the rules said no CBD, but like, you know, like what's, I have an eraser, we can erase that rule. And-

• 48:24Sam Parr?

  Now I've been like saying like, nope, this is what it is. I say no to everything and like, oh, this person wants to join. I don't really feel like it. Let's just raise the price really high so they don't want to join or like, you know what I mean? Or like, like, like this, this, this type of attitude. It's made, it's made the businesses so much more successful having that attitude. And like, it's, it's pretty funny, you know? You know, like, there's this hot girl that I knew and I was like, and she was like joking and she was like, my motto for getting dudes is, uh, treat them mean, keep them keen. The meaner I treat them, the happier and more they want me. And I was like, that's the greatest thing ever. I'm gonna do that with my life. Of course, it didn't work with women, but, uh, it's kind of worked with business. It's treat them mean, keep them keen. It's like, the more we say no, the more they want it. And I can't believe

• 49:09Sam Parr?

  it's worked that way.

• 49:12Shaan Puri?

  Dude, rhyming is just an underrated strategy in general. Let me just put that out there. I don't know what the hell she's talking about, but it rhymed and that made me feel good. Made me think that she's got her shit together.

• 49:24Sam Parr?

  Treat them mean, keep them keen. You lived in Australia. Keen means like, you know, like, you like them.

• 49:29Shaan Puri?

  Yeah, you shouldn't need a dictionary for your catchphrases. Uh, that's my personal opinion.

• 49:34Sam Parr?

  You didn't know who Dolly Parton was though. So like, you don't really know anything.

• 49:38Shaan Puri?

  All right. Um, I got a bone to pick with the fitness industry. So you're fit. I'm aspiring to be fit. Yeah. And a lot of the products I feel are geared towards people like you. It's like, bro, you want to be ripped. It's, hey, do you want, you know, girls? Do you want a bigger butt and flatter stomach? You know, that's kind of like most, I would say.

• 50:03Shaan Puri?

  That's you. And then that's the female version of you. Um, I feel like 90% of like ad dollars go towards that when it comes to fitness. Would you say that's true?

• 50:15Sam Parr?

  Yeah, just people who want to look good naked. So you're struggling with your light bulb there, by the way.

• 50:20Shaan Puri?

  I know. See, there's this thing. There's this compass that lets you show how to center it perfectly so that it, uh, floats. But it's not, not participating.

• 50:30Sam Parr?

  People are loving that thing, by the way. You're gonna sell a lot of them in the videos. They're loving that light bulb.

• 50:34Shaan Puri?

  Yeah, I know. I'm not shouting out who made this because I'm gonna make our own. This is, this is the start of our merch store. I've decided we need to do merch.

• 50:43Shaan Puri?

  We're too, we're too fucking catchy to not have merch.

• 50:46Sam Parr?

  We need coins, bro. We just gotta get the coin business.

• 50:50Shaan Puri?

  Coins, dollar bills, whatever. Alright, so anyways, fitness.

• 50:53Sam Parr?

  Okay.

• 50:54Shaan Puri?

  Ninety percent of dollars, I feel like go towards getting you spring break ready, but

• 51:00Shaan Puri?

  my trainer, for example, he works out, he works me out in the garage. And in doing so, there's a whole bunch of people that pass by, and I gotta say, the most interested group of people that pass by are not looking to get ripped, shredded, jacked, swole, whatever words you want to say, those aren't the words that they're interested in. They want to be knee pain free. They want to be back pain free. They want to be foot pain free. And I feel like the pain free version of, of exercise is a little under marketed. And for every, you know, P90X or Beachbody program, I think that there should be a even bigger version of that, that's just helping mom not have knee pain when she walks or gets up from her chair.

• 51:44Shaan Puri?

  And, um, and I think that what happens is there's a lot of workout programs that would say, we could do that. That's what ours, our program is great for that. Like, we both like knees over toes guy. He's great for that, but there's still this leap that the person has to put together that, oh, if I do these exercises, then that will be the, the benefit that I get out of it, whereas somebody else might be trying to jump higher, run faster. And I think that in the same way that the, uh, you know, that vitamin brand, Ollie, how they, instead of saying, we provide vitamin D, uh, or we, we provide magnesium, it's like

• 52:19Sam Parr?

  It's like we make you sleep better. Yeah.

• 52:21Shaan Puri?

  Yeah. Immunity, sleep better, you know, whatever. They, they basically just go straight to the benefit. And I think that there should be a juggernaut of a fitness company that is simply trying to make it so that you are back pain and knee pain and foot pain free, neck pain. These are common pains that people who are, you know, have a ton of money, have a ton of motivation to get these things fixed. And it's just a lightweight exercise program.

• 52:44Sam Parr?

  I've been telling you about this. Remember, I was like, my Instagram feed is just full of shirtless dudes, like stretching their hips and like doing like stretches. Like it's just This whole, they call it mobility now. Mobility is the new pain free, you know, or mobility is like the new yoga.

• 52:58Shaan Puri?

  Mobility is, I think, I think it's the right idea, but I think it's the wrong frame. I don't need shirtless dudes stretching their hips. I need mom saying, I woke up every day and I had this problem. I just, I just thought it was, I'm getting old, that's it. And then they put me on this, you know, 21 day program by Dr. Knee and Dr. Knee, thank you so much. I now walk pain free. I walk my dog. I can play with my grandkids. Thank you so much, Dr. Knees. And we need Dr. Knees as the brand and we need the testimonial not being ripped shirtless guy stretching his hips. It needs to be, you know, what do they call it? The silver tsunami or whatever? Like it needs to be somebody with a little gray hair.

• 53:42Shaan Puri?

  Saying how they used to not be able to just, you know, do simple stuff in the kitchen and then getting out, getting out of bed and now they can.

• 53:50Sam Parr?

  I mean, I don't know else to say other than, yeah, I agree. The company, um, was it called, uh, what was the thing that it's like, I have one, is it hyper volt? I forget one of the, one of those like either hyper volt or theragun companies. They said, I remember the scene, their pitch when they raised money, they go, we want to be the Nike for recovery. And I actually don't think.

• 54:11Shaan Puri?

  I think is the.

• 54:12Sam Parr?

  Is it hyper ice? I think that'd be challenging to pull off because they're just kind of selling like a product that's a bit commoditized now, just like this vibrating thing. But they've done a pretty good job with the branding, but I think that that pitch was quite interesting. And I actually think it has legs. I think challenging, but it has legs. And I think you could also have like a Nike for, you know, like pain free, like, like I actually do think that that's like, there is something quite interesting there with that.

• 54:37Shaan Puri?

  Yeah. The way calm did around meditation, if someone did around just getting rid of pains that you think you have to live with, but actually can be reversed.

• 54:48Sam Parr?

  Do you have pain?

• 54:50Shaan Puri?

  I know, but like, like, for example, my trainer, he trains, he trains me, but he also trains my mom. He trains my neighbor who's like the CEO of a big tech company, but then he also trains his mom. And in fact, my neighbor who's the CEO of a tech company, he will miss sessions all the time because like, you know, whatever, he's on calls and shit like that. But his mom never misses it and she's never worked out, like she didn't have a gym membership. So she went from not having a gym membership to having a personal trainer. And when you see what he has her do, it's like, is this a library? Like you're stationary for like 90% of the workout. And it's like, yeah, if she's sitting down, flat footed, she's just trying to push up from like, you know, her toes, because her toes are incredibly weak. And that's causing a whole bunch of structural issues. So he just works toes, then ankles.

• 55:32Shaan Puri?

  Then he gets to the, to the calf and the hamstring and the knee, you know, and he, he's just working his way up, rebuilding it. And she's like mowing her lawn now, like she couldn't like walk, basically. Like she, from my neighbor's house to my house, she basically couldn't get there each day. And now she's literally mowing her lawn and, um, and that's kind of a kind of a crazy recovery.

• 55:51Sam Parr?

  Why don't you just get ripped? Just do that also.

• 55:55Shaan Puri?

  Bro, I'm trying.

• 55:59Shaan Puri?

  Your boy likes cheese. Okay. There's a little bit of a problem.

• 56:03Sam Parr?

  I,

• 56:03Shaan Puri?

  You ever had a Dorito?

• 56:05Sam Parr?

  So I, I'm gonna have to show you a shirtless pic because, oh, so I like, got really strong. And then over the past like eight weeks, I've lost 15 pounds and I'm trying to like, I just like to try to do things. So now I'm trying to get skinny and everyone's like, how are you doing it? And the answer is, I just don't really eat. You just be, be hungry all the time. And my trainer, my trainer was like, well, what's your goal? And he, I go, uh, I want to look good naked and live forever. And, uh, he was like, cool. Well, one of the proven things that makes, that people live for a long, for a long time is calorie restriction. So just not eating a lot. So if you want to live for a long time, you just got to get used to not eating a lot. So I've been getting used to it and it's not so bad. It's not so bad, but it is kind of bad.

• 56:51Shaan Puri?

  It's pretty bad. I'm on that Warren Buffett kick, bro. I'm trying to live till 95, rich, happy, telling great stories, eating like shit, but enjoying every, every meal as you drink like a Coke Zero.

• 57:03Sam Parr?

  A Coke Zero. That's my splurge. I drink a Coke Zero and I drink a Fresca. That's my drink. You ever drink a Fresca?

• 57:09Shaan Puri?

  Here's another service. Someone who has the exact same life scenario as you, but is fit, will send you a shirtless picture every day and say, there's no excuses. Oh, you're, you're a mother of three? Here's a mother of three who's fit. She's going to send you a picture every morning. What's your excuse now? Oh, you're an entrepreneur? Sam Parr is going to send you a picture every day and say, yeah, I'm also an entrepreneur. What's your excuse?

• 57:33Sam Parr?

  It's going to be called shamefully. Shamefully.io.

• 57:39Shaan Puri?

  Shamefully.ly, shamefullyly. And we simply ask you, what's your excuse? What? Look, we start actually like a nice guy, hey, we understand. Life's tough. What's holding you back? The realities of life? Is it time? Is it money? Is it your kids? Is it your, your unsupportive husband? What is it? And then we find you an exact match who's overcome that, that thing. And they just guilt you every morning.

• 58:04Sam Parr?

  If you're on your phone right now, listening to this, go to Tik Tok or maybe also Instagram, but for sure Tik Tok and type in the word Papa Swole. So it's P A P A and then Swole, S W O L L, I think, or S W O L E. There's this guy on Tik Tok who came out of nowhere. And he has at this point, like three or four million followers, or maybe even more. I forget, I looked a few months ago. And all he does all day is he has one video and he just walks up to the camera and he goes, go to the fucking gym. Go to the fucking gym. Go to the gym. That's all he says. And now he's selling T-shirts and mugs and all this stuff. And he, three times a day, he makes the same video every single day.

• 58:49Sam Parr?

  And it just says, go to the gym, go to the gym. And it's hilarious. Have you seen this?

• 58:54Shaan Puri?

  Yeah, I've seen, I've seen this guy. He just walks up to the camera dramatically and says this one thing and everyone, everyone goes crazy.

• 59:00Sam Parr?

  It's the best.

• 59:01Shaan Puri?

  Let me tell you about a different, a different Tik Tok thing that I think is pretty dope. All right, um, let's, let's wrap it there. I still got some more, but it's, it's too late, the episode to bring them up and bring them up now.

• 59:11Sam Parr?

  All right.