Masculinity Debate: Are Dating Apps Creating A Generation Of Incels?! Lonely Men Are More Dangerous Than Ever!

Are we raising a lost generation of men? Is society failing young boys? In this emergency discussion, Steven sits down with expert guests to explore the recently published ‘Lost Boys Report’. Scott Galloway is a professor of marketing at NYU Stern School of Business and a member of the advisory council for the American Institute for Boys and Men. Logan Ury is a behavioral scientist turned dating coach and the Director of Relationship Science at Hinge. Together, they bring expertise in culture, psychology, and societal trends to unpack the crisis highlighted in the Lost Boys Report. They explain: Why young men are giving up on love, work, and ambition How toxic masculinity narratives are damaging adolescent boys Why dating apps may be fuelling loneliness and resentment in young men How rising violence among young males signals a deeper societal problem Why traditional paths to success are failing modern boys 00:00 Intro 02:13 The Lost Boys Report 03:46 Who Is Logan and What Does She Do? 05:07 Who Is Scott 06:12 How Did This Happen? 10:38 Fatherless Homes 14:40 Are Boys Mentally Weaker? 16:51 Is the Education System the Problem? 22:49 Where Are Male Role Models? 30:08 What the Stats Say About Dating 34:42 Dating Standards 44:23 Do Women Really Want Emotionally Attuned Men? 46:16 If They're Okay, Always Go on a Second Date 48:06 Men's Groups: Should We Have Them and What Are the Benefits? 54:57 Ads 55:50 Steve's Supportive Group of Friends 1:02:42 The Dangers of Porn for Young Boys 1:08:01 How Scott Helps Men With Porn Addiction 1:13:12 Men Approaching Women in a Post-MeToo Era 1:15:27 Teens Don’t Know How to Ask Girls Out in Person 1:25:22 Do Successful Women Struggle to Find a Partner? 1:28:11 Ads 1:29:14 The Rise of Feminism 1:30:54 Money Equals Identity for Men 1:36:09 Does Money Give Self-Worth to Women? 1:38:42 The Human Dating Boot Camp 1:47:33 How Is the Left Going to Get Men Back? 1:52:16 Advice for Parents of Young Boys 1:55:12 What Scott and Steve Had to Unlearn About Being a Man 2:10:02 Closing Message for the Lost Boys You can learn more about the March 2025 CSJ Report, here: https://g2ul0.app.link/2kI16MnW6Rb Follow Scott: Instagram - https://g2ul0.app.link/iY8VsRwW6Rb Twitter - https://g2ul0.app.link/mtdT5dzW6Rb Website - https://g2ul0.app.link/V8ukmVDW6Rb Follow Logan: Instagram - https://g2ul0.app.link/z6h5BeGW6Rb Twitter - https://g2ul0.app.link/jzjDZkIW6Rb Website - https://g2ul0.app.link/5SIP1FOW6Rb You can purchase Scott’s book, ‘The Algebra of Happiness: The Pursuit of Success, Love and What It All Means’, here: https://g2ul0.app.link/gNRRlBCU6Rb You can purchase Logan’s book, ‘How to Not Die Alone: The Surprising Science That Will Help You Find Love’, here: https://g2ul0.app.link/4aQGk5EU6Rb Research document: https://stevenbartlett.com/wp-content/uploads/2025/03/DOAC-Lost-Boys-Independent-Research-and-Further-Reading.pdf The 1% Diary is back – limited time only: https://bit.ly/1-Diary-Megaphone-ad-r… The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb Get email updates: https://bit.ly/diary-of-a-ceo-yt Think like a CEO – join the 100 CEOs newsletter: https://bit.ly/100-ceos-newsletter Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Shopify - https://shopify.com/bartlett Perfect Ted - https://www.perfectted.com with code DIARY40 for 40% off Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  This is a critical conversation around truly the future of humanity.

• 0:04Scott Galloway?

  But we don't like to talk about this.

• 0:05Steven Bartlett?

  This report is absolutely shocking. This is a crisis and young men are struggling. So I sat down with two leading voices on societal issues to discuss the rise of millions of lonely, addicted men. And the most important question is, how do we fix this? So let's start with this graph. It shows that young women are now out earning young men.

• 0:23Speaker 00

  It is true. We have given women so many tools to achieve, but now boys are being left behind.

• 0:29Steven Bartlett?

  And that the number of males aged 16 to 24 were not in educational employment has increased by a staggering 40%.

• 0:35Scott Galloway?

  And the data I've seen is that when the woman in the relationship starts making more money, they become twice as likely to get divorced.

• 0:41Speaker 00

  Because traditionally, women seek partners who have more economic or social status than they do. And emotional intelligence is the new currency in dating. But these guys were raised not to be emotionally intelligent, but to be a provider.

• 0:55Scott Galloway?

  That a lack of male involvement in kids' lives is a big factor leading to this. And once they lose a male role model, they become much more likely to engage in criminal activity.

• 1:02Speaker 00

  And so we are just creating a lot of these angry, young, single men who are saying, well, this is rigged against me.

• 1:08Steven Bartlett?

  We actually asked some of our audience to write in. And this guy, Jeffrey, wrote in and said, my entire life, I have never felt like I was good enough. Like I could never earn my place in society.

• 1:17Scott Galloway?

  It's devastating, but something that's controversial. I've got pushback on. I think the secret weapon for men that they don't leverage is to.

• 1:24Steven Bartlett?

  I want to hear a woman's perspective on it.

• 1:25Speaker 00

  Honestly, what I would do is.

• 1:31Steven Bartlett?

  I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you. If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to doing this thing we love. If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time.

• 2:13Steven Bartlett?

  Lost Boys. In March 2025, the Centre of Social Justice released this report, which has sent a couple of shockwaves across the UK, especially across the media. And just to give you a little bit of a sort of preface and some context on what this report says, at the start of the report, Andy Cook, who's the CEO of the report, says, "We listen to those working on the frontline, the teachers, the youth workers, the charities, and the parents who day in, day out see the struggles of young people. And in recent years, they've been telling us the same thing. Something is going on with our boys." And because of this, they wrote this report called The Lost Boys, which looks at all of the different facets of why young men are struggling. And in this report, they say, "Boys are struggling in education. They're more likely to take

• 2:58Steven Bartlett?

  their own lives. They're finding it more difficult to find stable work. And far too often, they're caught in crime. The numbers don't lie. Something has shifted, and we cannot ignore it any longer. It's not just about Andrew Tate or online influencers. These are symptoms, not the cause. The deeper truth is that too many boys are growing up without the guidance, discipline, and purpose they need to survive." And there's some frankly horrific graphs, which actually sent the CEO of my company, a lady called Georgie, into quite an emotional state. She texted me and told me she was crying, looking at some of these graphs, which we'll talk about today. But this is a subject that I know both of you know very, very well. So I'm keen to get into exactly why this is happening and what we can do about it. But to preface this discussion, to understand where you

• 3:42Steven Bartlett?

  both come from and the perspective you have. Logan, who are you?

• 3:47Speaker 00

  Yeah.

• 3:47Steven Bartlett?

  And what do you do?

• 3:48Speaker 00

  I'm a behavioural scientist turned dating coach. So that means that I take all the lessons from the field of behavioural science, how we make decisions, and then I apply them to the field of relationship science, which is how love works. And so I'm really passionate about this topic, because for a long time, I've found that wherever I go, people say, "Oh, I know all these great single women. Do you know any great single guys?" And I just thought, "Oh, okay, maybe that's always been happening." But when I actually dug into the data, I saw that we are truly in a dating crisis right now. And there is a huge mating gap between the type of men that women are looking for and the type of men that are available. This is a critical conversation around truly the future of humanity, because marriage rates are down, that means birth rates are

• 4:33Speaker 00

  down. And so this conversation is extremely important.

• 4:38Steven Bartlett?

  And what sort of reference points do you draw upon? Because you've got some sort of unique access to data, right?

• 4:43Speaker 00

  Right, so I work at Hinge for the last five years. And so I have access to tons of data there around how daters are dating now, how daters are dating differently, what sets successful daters apart. And then I also have conducted my own research for this conversation. So I sent out a survey to thousands of my newsletter subscribers. And people were very excited to talk about this. And I've conducted a lot of new research that I'll be sharing for the first time on this topic.

• 5:08Scott Galloway?

  So I make my living licking at data and trying to come up with insights. I spent most of my career licking at data to try and add shareholder value. And then I have the luxury now of focusing on things I'm really interested in. And I just sort of stumbled upon data about the reflects that the cohort that has ascended fastest globally is women. And this is a wonderful thing and a huge collective victory. And the group that has fallen furthest fastest is men in Western markets. And the data was just so overwhelming. And also, I was close to being one of these men. I didn't have a lot of economic or romantic prospects when I was a young man. But there were programs and an environment where I could be successful.

• 5:51Scott Galloway?

  And I worry that some of the temptations of technology, the economic trends, had they been where they are now, then, I could have very easily ended up a statistic. So I just sort of relate to these problems.

• 6:08Steven Bartlett?

  I'm keen to understand from your perspectives, what you think like the first domino that falls in a young man's life or a young boy's life that causes the outcomes we're talking about today? Like, what is, where is the first place to start?

• 6:20Scott Galloway?

  So the research I've looked at, and Richard Reeves from your American Institute of Boys and Medicine, good researcher, the point of failure, if you reverse engineered issues to, is when a boy loses a male role model. And that is, in the US, we have the second most single-family parent homes, behind Sweden. And what's interesting is that in single-parent homes, girls actually have similar outcomes, similar rates of high school attendance, income, rates of self-harm. Boys, once they lose a male role model, become much more likely to be incarcerated, engage in criminal activity, harm themselves. It ends up that while being physically stronger, boys are emotionally and mentally much weaker.

• 7:01Scott Galloway?

  So the loss of a male role model is, I would argue, kind of the first point of failure that predicts that a kid, a boy, is going to struggle. And that has impacts on family court, economic policy, and just general zeitgeist in our society where men need to step up. If we want better men, we need to be better men. We need to step into that void.

• 7:24Speaker 00

  Another one that Richard Reeves talks about is that there's not enough men in the education system.

• 7:29Scott Galloway?

  Hundred percent.

• 7:29Speaker 00

  So I believe when Tim Walz was a teacher, one out of three teachers in his school was a man. But now it's like 24%.

• 7:35Scott Galloway?

  Yeah.

• 7:35Speaker 00

  And so where do kids spend most of their time? In school. And who's teaching them? Mostly not men.

• 7:42Scott Galloway?

  And it's, and you think, well, women can be fantastic teachers, and it's true. But after-school programs, not as many coaches that typically are male, not as much compensation, so they don't get rewarded for being coaches. And if you just think about it logically, who does a teacher champion? A teacher champion is someone that reminds them of themselves when they were a kid. So, and also just look at the, there's incredible bias, I would argue, against males in school. A boy is twice as likely to be suspended on a behavior-adjusted basis, twice as likely to be suspended for the exact same infraction as a girl. Five times as likely if it's a black boy. And so, and once you're suspended twice, it probably means you're not going to college. In addition, look at the behaviors we promote in school.

• 8:24Scott Galloway?

  Sit still, be a pleaser, be organized, raise your hand. You basically just described a girl. And so, and also, quite frankly, a lot of the jobs that require tertiary education attainment, there's more women now in law school and medical school, and quite frankly, good for them. They're just better at that. They're better students. They deserve to make more money. They deserve it. But the reality is, it has huge ramifications when we no longer have wood, auto, or metal shop. They've gone away.

• 8:50Speaker 00

  Right.

• 8:50Scott Galloway?

  So those used to be a pass to do some middle-class jobs. They've been replaced by computer science. And so what are the paths for the two-thirds of males that aren't going to end up with a traditional liberal arts college degree?

• 9:02Speaker 00

  Right, and just to add a few more stats to that. So we know that 70% of valedictorians in the US are female, and women are much more likely to be in the top 10% of their class. But then, on the SAT, men and women, or young men and women, earn the same scores. So there's definitely something happening in schools that is prioritizing the female experience, or that women are better at that. We definitely want to celebrate the success of women. I think the changes that have happened over the last 50 years are incredible, and I feel like I'm a beneficiary of that, and so is my daughter. If you look at all of the books that my daughter was given when she was born, they're about great women in history, you can be anything, dream big, little one. And so I feel like we have given women so many tools to achieve,

• 9:45Speaker 00

  and in many ways, those have been manifested, but now, boys are being left behind. And so this isn't a zero-sum game. I was nervous about coming on here because I thought people would say, she's a male apologist. She doesn't see how much women are still struggling. I think everyone is struggling. I think life is hard. But what's happening right now is we need to have empathy for young men, and we need to bring them up, because this isn't just a problem about young men. And patriarchy doesn't just hurt women. A lot of people think about the patriarchy as something that prizes men and hurts women. But when there's a very narrow definition of men, everyone is hurt by that. And that's all the research that I've done, is over and over seeing, women feel like they are not enough good men to date,

• 10:29Speaker 00

  and men feel like they're being held to a ridiculous standard of holding both sides of the coin, being feminine and masculine.

• 10:37Steven Bartlett?

  It turns out, as you were speaking, I was looking at the stats around fatherless homes. And it turns out that there has been a significant increase in the amount of young boys being raised without a father present. About 25% live without a biological step or adoptive father, according to the National Fatherhood Initiative. And the US has the world's highest rate of children living in a single parent household. And 92% of the time, that's with the mother alone. And in 1968, only 11% of children lived with only their mother compared to 21% in 2020. So that's doubled in the last 50 odd years, which is pretty staggering.

• 11:16Steven Bartlett?

  And then obviously, the consequence of that, as Scott described, is that individuals from father absent homes were 300% more likely to carry drugs, to carry guns, to deal drugs. And there's this huge plethora of mental health consequences if you don't have a father in the home. I mean, what do we do about that? And like, where are the fathers?

• 11:35Scott Galloway?

  Yeah.

• 11:35Steven Bartlett?

  Where are the role? Where are they going?

• 11:38Scott Galloway?

  Well, it's complicated. There's male abandonment. There's just no getting around it. But also, going back to family court, sometimes the courts in our economy make it difficult for a man to stay involved in the kid's lives. And also, you know, family court's getting better at saying, all right, the kids. I mean, just a personal anecdote. I have a friend who recently has gone through divorce, two daughters, very much wants to be involved in their lives. They're 13 and 15 year old girls. And quite frankly, dad's there on the weekends and they got their own thing going on. And they don't necessarily make dad a priority. And dad's not around for what I call the garbage time.

• 12:19Scott Galloway?

  And that is what I found with my boys is the moments of serendipity and connection happen randomly. When you're taking them to school, when you're out in the back, you know, jumping around or playing, whatever it is, these garbage moments. And when you're not in the household, for whatever reason, there isn't that much garbage time. And I think slowly but surely, they lose sometimes connection with their kid. There's also, there's something weird going on. I'm curious, Logan, if you've got data on this, but you have a one year old daughter, right? You're going to be amazed when my unfortunate boy had a Halloween party.

• 12:58Scott Galloway?

  And the boys are like, cute, but they're dopes, they're boys. There are some 14 year old girls who look like they could be the junior senator from Pennsylvania. They're five foot 10, they're articulate, hello, Mr. Galloway, how are you at a lovely home? And the boys are like, I don't know. And biologically, girls mature faster. Their prefrontal cortex is 18 months ahead of a boy's. An 18 year old girl or woman is competing against a 16 and a half year old when she's competing against an 18 year old. And they're even finding that it's getting worse, that women or girls are starting to menstruate earlier and boys' testicles are descending later. So the gap in maturity, biological gap, they think might even be growing. And they don't know if it's pesticides.

• 13:40Scott Galloway?

  But when I meet my eighth graders' colleagues, there's a huge difference.

• 13:47Speaker 00

  Colleagues.

• 13:48Scott Galloway?

  Yeah, between the boys and the girls.

• 13:51Speaker 00

  Yeah.

• 13:51Scott Galloway?

  And Richard's, one of Richard's suggestions is that we red shirt boys, that we hold them a year back. The boys start kindergarten at six, whereas girls start at five.

• 14:01Speaker 00

  So the research in the UK shows that 70% of girls are ready to start school at age five, but many fewer boys are capable of starting at that age in terms of readiness. And so if you were to hold boys back, then they might be on more equal playing field for those critical moments of four to five, of 13 to 14, where the brains really develop at a different stage.

• 14:25Steven Bartlett?

  I want to talk about that sort of early education experience and how it can be adapted, but also just like if the environment of the classroom is right for boys. As we're talking about the point about fathers and listeners as well, I found this graph, which is also pretty shocking. And it goes into what something you said, Scott. It basically shows that the absence of a father on a boy causes depressive symptoms. But the absence of a father on a young girl doesn't cause the same depressive symptoms, which means that the absence of a father for a boy. Drastically increases their chance of being depressed. Whereas if for a girl it doesn't.

• 14:59Speaker 00

  There's a lot of other graphs that look like that in terms of women and young girls are just actually a lot more resilient in childhood. So if you are in foster care as a young woman, you have less negative outcomes than young men. And so there's this theory in parenting of is your child an orchid or a dandelion? And so the orchid really needs very particular situations to grow. They need a certain amount of light. They need to be watered in a particular way and they'll thrive in some situations and they will not thrive in others. Whereas a dandelion can really survive in many situations. And so women, young girls tend to be more dandelions in childhood. And so that's why when you have a boy and a girl, both in negative situations, the boy is more negatively impacted.

• 15:41Scott Galloway?

  Boys are just weaker. There's a crazy stat I read that two 15 year olds, a boy and a girl, both sexually molested. And to be clear, they're equally heinous crimes, but the boy who's sexually molested is six to 10 times more likely to kill himself later in life. It ends up that boys are just less resilient.

• 16:02Speaker 00

  Do you think there's somehow more of a stigma there? Like, I wonder why that's so dramatic.

• 16:06Scott Galloway?

  Shame they can't talk about it, can't, uncomfortable, feel, there's, and I have, there's a lack, I mean, I think just until a few years ago, the social incentives were to never speak about it.

• 16:16Speaker 00

  Right.

• 16:16Scott Galloway?

  I was on Lewis Howes podcast and he just openly said, I was sexually abused as a child. And it was so shocking for me.

• 16:23Speaker 00

  Wow.

• 16:24Scott Galloway?

  To hear this big handsome guy.

• 16:25Speaker 00

  Yeah.

• 16:26Scott Galloway?

  I don't think he would have said it 10 or 20 years ago. I think people would have assumed that it was his fault that made him less of a man. So I think a lot of that has hopefully gotten better, but we just have to acknowledge boys mentally and emotionally are weaker than girls.

• 16:44Steven Bartlett?

  Lewis Howes didn't admit that until. A couple of years ago.

• 16:47Scott Galloway?

  Is that right?

• 16:48Steven Bartlett?

  So he's lived with that his whole life. Wow. It wasn't until he was, I think, having dysfunctional relationships and a few other things had happened that he decided he wanted to say it publicly for the first time, which again feeds into your point. We actually asked some of our audience to write in and one of the people that wrote in was a teacher in a primary slash preschool. And she said to me, she was an anonymous teacher in Germany. And she says, every year, it seems like more and more children, always boys, have this new energy to destroy the classroom dynamics. These boys almost always have two things in common, a lack of boundaries at home, an unsupervised, unlimited access to all kinds of content on the internet, e.g. porn. Their perception of what is okay and what is right becomes completely distorted. I

• 17:31Steven Bartlett?

  have tried so many things and every year it's becoming an even bigger challenge.

• 17:39Steven Bartlett?

  Young boys in school. So one proposal is to delay education for boys, put them in education later. Is the classroom itself a problem? Like the sitting in school, listening to someone speak at you? Someone proposed to me on this podcast before that, boys need more sort of practical play and the classroom isn't designed for that. I wasn't sure if that was.

• 17:59Scott Galloway?

  Well, in, in single-sex boys' school, they end up with double the amount of recess time. And that is if they have, I equate boys to dogs. A happy dog is a tired dog. And if it's not tired, if it doesn't get to run, it's going to cause trouble. And I feel the same way about boys. So in these schools where they decide what's best for the boys, there's usually more exercise and more free play and more roughhousing co-ed schools. And you're also seeing, I think with boys, I mean, there's just, we, by even acknowledging that men play a critical role in boys' lives a few years ago, that was seen as sexist. What you mean? What? You're saying moms can't do this? And I can just

• 18:43Scott Galloway?

  tell you, there are certain moments when my partner needs me to weigh in. I don't know if it's the depth of my voice, my physical size, the way they relate to me, the fact that I'm not, you need dad.

• 18:57Scott Galloway?

  Or that's what I have found, especially with boys. They need almost like that, that, that not physical intimidation, but it's almost like they begin tuning out their mom over time. I mean, they're incredibly close to their mother. They look to her for nurturing. When they really have a problem, I find they go to mom. But they will constantly test the boundaries, constantly. And I think a lot of, a lot of single mothers, quite frankly, with boys just can't keep a lid on that kid. They can't control the kid. So, and I think you're finding at schools, when there's no male kind of, I don't know, involvement or that, that, I don't know, what I'll call physical presence.

• 19:36Scott Galloway?

  And then you add on this DOPA machine, that they get used to squeezing a DOPA bag 100 times a day as they need it. And then you take the DOPA bag away, they're just more prone to emotional outbursts. I'm curious if you've done any research around why that, is that emotional outburst more common among boys than girls?

• 19:57Speaker 00

  I haven't done that research, but I am imagining that there's moms out there that are raising boys on their own and they might be like, yes, it is hard, but what do I do?

• 20:06Scott Galloway?

  Right.

• 20:07Speaker 00

  And so for that boy who isn't taught by a lot of guys in school and isn't in the Boy Scouts, which doesn't exist anymore, or doesn't have big brothers, big sisters, like what does that mom do?

• 20:18Scott Galloway?

  So with that, you talked about a Boy Scouts. In America, there's, there's Scouts for America.

• 20:23Speaker 00

  Right.

• 20:24Scott Galloway?

  And it can be boys and girls.

• 20:25Speaker 00

  Right.

• 20:26Scott Galloway?

  But Girl Scouts have their own single sex.

• 20:27Speaker 00

  Yeah.

• 20:28Scott Galloway?

  But Boy Scouts aren't allowed to have their own

• 20:29Speaker 00

  Right.

• 20:30Scott Galloway?

  single sex. So the question is, all right, you know, what do you do? And I think that we need a societal zeitgeist that says immediately, if there's no longer a male involved, we have to get other men involved.

• 20:39Speaker 00

  Mm-hmm.

• 20:40Scott Galloway?

  And acknowledge that that's not being sexist, that that's, you know, that that's important, that you get men involved. And I think, so I came from a single parent household, raised in, by a single immigrant mother who lived and died a secretary, light of my life. As soon as my dad was gone, and then he had to move away for work, she got other men involved in my life. And I had wonderful men involved in my life. I had a stockbroker, neighbor down the hall came in with his girlfriend and said, you want to go horseback riding? You sign me horseback riding. I don't know if men would be comfortable doing that. In today's age, so getting men involved in their lives after school programs, Boy Scouts, I had a lot of wonderful men. I used to go camping, you know, and there were men everywhere involved in my life.

• 21:24Scott Galloway?

  And I worry that a lot of those institutions.

• 21:26Speaker 00

  Yeah.

• 21:27Scott Galloway?

  And also, there's a reticence and a hesitance for men to get involved in a boy's life that isn't theirs for fear they're going to be perceived as something's wrong with them.

• 21:37Steven Bartlett?

  I was thinking that. So if we have less men in the home raising the children, and then we go to school and the stat says that 72% of teachers in middle school are women as well. There's no men at school either. It's no wonder that boys are struggling so severely at such a young, early, early age for so many reasons, because one would assume that they're being socialized in the same way as girls. I'm seeing, I've got a mother at home, don't have a father. I've got women at school, don't have male teachers. I mean, that's a controversial thing to say. I'm sure it used to be, but I think people are waking up a little bit now.

• 22:13Scott Galloway?

  We need more male teachers. There's more, there's more female fighter pilots per capita than male kindergarten teachers. There's just, there's an absence. There are some boys, not some, there are millions of boys in America whose first male role model is a prison guard. And there are just no men in their lives. After school programs being canceled, no women, very, very few men, K through 12. Dad's not around. There are, there are, there are literally communities. You read articles about it, where it's like, where are the men?

• 22:43Steven Bartlett?

  Yeah, that's what I'm trying to figure out. Where are they?

• 22:46Speaker 00

  Online.

• 22:47Steven Bartlett?

  Doesn't look like they're in work. They're not in college.

• 22:52Scott Galloway?

  The reality is, there just aren't, for a lot of reasons, a host of reasons, male, a lack of male involvement in kids' lives is a big, big factor, leaning this. There are other factors. There are socioeconomic factors. There's biological factors. There's a lack of vocational training. There's outsourcing of many of the jobs that made a man's path to male class viable. I mean, you want to talk about the UK, a big problem is the lack of growth.

• 23:18Steven Bartlett?

  Yeah.

• 23:18Scott Galloway?

  There's just not, there's not a lot of income opportunities for a young man who's not exceptional. And what we've seen in the US is essentially, if you look at our economic policies and college, it's never been better to be remarkable. Like, if you're in the top 10%, if you're a high school class, you're going to make more money than the top 10% did, 10, 20, 30. If you enter into Google, you're, you're going to make, a kid at Google, who's amazing, computer science degree, can make millions of dollars by the time they're 30. But I can prove to every one of us mathematically that 99% of our children are not in the top 1%. And our economic policies have basically said that school and college is meant to identify a superclass of 1%ers that we're going to try and turn into billionaires,

• 24:02Scott Galloway?

  instead of figuring out the infrastructure and the programs to ensure the bottom 90 have a shot of being in the top 10. And one of the stats is just around college acceptance. When I applied to UCLA, the acceptance rate was 76%. Now it's 9%. I was unremarkable, for whatever reason, prefrontal cortex, single mother, whatever you want to call it. But back then, they had the mission and the charge to let in unremarkable kids. And that's no longer the case because America's superpowers are optimism, and we all believe our kids in that top 1%. And the reality is they're not. Or people think, I like an economy where you can make a billion dollars because that's going to be me one day.

• 24:43Scott Galloway?

  So they have ignored the fact that we are crowding more and more prosperity and opportunity into the remarkable. And I, for me, it comes down to what is, what do we want in America and the UK? Do we want a superclass of billionaires? Or do we want a society and an operating system that gives unremarkable people a shot of being in the top 10%? It's become winner take all, and we have purposely Created a set of economic and educational policies that crowd a massive amount of prosperity into the top 1%, and we have opted for it because we believe we have a shot at being in that top 1%.

• 25:18Speaker 00

  I love that because I think the winner takes all applies to a lot of different things. So I bet the top 10% of Americans now are healthier than they've ever been, while the rest of the country has never been healthy.

• 25:29Scott Galloway?

  Best healthcare in the world if you're in the top 10%.

• 25:31Speaker 00

  Yeah. Or in marriages, the top marriages today are the best marriages of all time, yet we have declining marriage rates. So we're nearing the lowest rate of marriage that we've ever had in American history. So most people are, or fewer people are getting married, but if you're, you know, two college graduates who get married in your 30s, you might have an even stronger bond than people in the past, but that is a small group at the top.

• 25:55Scott Galloway?

  Marriage has become a luxury item.

• 25:57Speaker 00

  Yeah.

• 25:57Scott Galloway?

  If you're in the top quintile of income-earning households, you're, you're 75% get married. If you're in the bottom quintile, only 25. If you're in the lower quintile of income-earning men, only 1 in 4 chance of getting married.

• 26:11Speaker 00

  And this has huge impact on our society because we know that married people are healthier, they're wealthier, they live longer. When couples are married, they actually have lower rates of child poverty. And so this has huge implications for our society if we're having fewer marriages, especially when you think about having fewer babies.

• 26:29Steven Bartlett?

  I am, I want to get into dating and marriage and love and all those things. I, one of the things that really shocked me as I was preparing for this conversation was this graph. Because this isn't the narrative that we hear. Can you both see this one? This is the reverse gender gap.

• 26:43Speaker 00

  Oh, yeah.

• 26:44Steven Bartlett?

  Gender pay gap graph.

• 26:45Speaker 00

  Right.

• 26:45Steven Bartlett?

  And it shows that young women are now out-earning young men. That's not what I heard. In terms of like, if I log on to social media, we've been trying to fight the gender pay gap, but to see that young men are now falling behind, both in education, both in unemployment. Young men face higher unemployment, nearly twice the rate of women. Looking at the early developmental stats, this graph was horrifying. I like, I actually couldn't believe that was true. That young, young boys are struggling so much in education, but then to see also that it's reflected in.

• 27:13Speaker 00

  So that graph shows that boys aged sixteen to twenty four are making ten percent less in full-time employment than women. And so it is true that we're seeing a reverse income graph. But what we do need to talk about is even when women make more in their twenties, that changes around age thirty.

• 27:30Steven Bartlett?

  And they have kids.

• 27:31Speaker 00

  When they have kids, right? It's like this meteorite hits and there's this huge burden placed on women. And I think that's a big part of the conversation that we'll talk about when we talk about dating is women still feel like they have to have, you know, do all the household chores and raise the kids, but suddenly they have to earn a full-time income too. And so so many of the gender roles are changing. And so, yes, that graph is true. We have seen since twenty twenty that there's a shift, but I don't want to just say, oh, women are making more in perpetuity. Because as soon as there's kids involved, they pay the price.

• 28:04Steven Bartlett?

  Do you know, you said that women feel the need to then also earn a career and all those things. Where did that come from?

• 28:10Speaker 00

  Well, there's this idea of hypergamy. So traditionally, women seek partners who have more economic or social status than they do. And for most of human history, this worked because men had the resources. And so there was sort of this arrangement where women could often marry someone who was more educated or earned more. But over the last fifty years, that's really changed. And so what I'm seeing in my work, working one-on-one with women, is that when they say that there aren't enough good guys to go around, that's actually true. So we now have this huge mating gap where we have these high-performing, high-earning women that have done the work and gone to therapy and work out, and they're ready for their great partner, but they're not able to find enough guys who are available.

• 28:55Speaker 00

  And if this is a problem now with the women I work with in their thirties, we are going to be facing a much more severe crisis. 10, 15 years from now. So currently 60% of college enrollment is women. But soon it's going to be for every two women that graduate, it'll be one man. So that means half of those women will not have a guy who graduated from college. And so this is a crisis because these women are saying, "Okay, if you cannot be the provider, then you need to be offering more." Emotional intelligence is the new currency in dating. But these guys were raised not to be emotionally intelligent, not to give emotional support, but to be a provider.

• 29:37Speaker 00

  And so they've been chasing this lion, I'm going to hunt for this lion of being a provider. But suddenly they're told you need to hunt for a tiger, which is emotional intelligence. They don't have the skills to do that. And so women have raised the bar in terms of what they need from men, while men are continuously falling behind.

• 29:55Scott Galloway?

  Yeah, there's, there's a lot there. There's some nuance around the pay thing. So the data I've seen is that women under the age of 30 in urban areas are now making more money. But to your point, the moment they have kids, where corporate America has really failed is it hasn't figured out a way to maintain a woman's professional trajectory once she decides to deploy her ovaries and have kids. And there's some data saying, okay, 2/3 of divorce can be reverse engineered to the man starting to make less money. If, when the woman in the relationship starts making more money, they become twice as likely to get divorced, three times as likely to use ED drugs because the guy loses a sense of purpose and self-esteem. What gets lost in that data is the reality is if a woman is stepping up and stepping into the economic void

• 30:37Scott Galloway?

  and being more economically, being a greater economic contributor, then logically it would make sense that men need to step up logistically. And I think what a lot of women are saying is like, "Okay, I'm not getting anything. I'm not, you're no longer a provider. And by the way, you haven't filled that void. You haven't made up the delta." So there's some, there's some nuance around it. What, what also I think is important to say is that if women are better students and showing the discipline and the skills to go to college in an information economy and making more money, then okay, good on them. Just as, for whatever reason, men made more money. Maybe it wasn't fair, but it's not a crime against humanity if women have the skills to make more money.

• 31:20Scott Galloway?

  What happens, though, is the second order effects that you're talking about, and that is, and we don't like to talk about this, 75% of women say that economic viability is hugely important in a mate. Only 25% of men. For men, it's not a criteria. For women, it is. And Chris Williamson of the Modern Wisdom Podcast, he has this great stat, or he calls it the high heels effect. And that is 50% of women say they won't date a man shorter than them. I'm curious what you think, but I think it's more like 80%. I think it's embarrassing that you say, because just instinctively, women feel like they'll be vulnerable during gestation, and they want someone they think physically could protect them. I just think it's hardwired into them, even if they don't know it. Women metaphorically are getting taller every year. And women made horizontally and up, and men horizontally and down. Right.

• 32:05Scott Galloway?

  And when the pool of horizontal and up keeps shrinking, they just have... So this notion, a ton of great women, where are the men? Or there's no men? There's a lot of men, just not men they'd want to date. Right. And then you speedball it with the guys who are in the top 10%, can engage in Porsche polygamy. They can get a date every goddamn night, which does not encourage long-term or very good behavior. So the guys they all want are not incented to enter into long-term relationships. And the bottom half of men are literally shut out of the mating market. And we always kind of, and this goes to your bailiwick, kind of portray men as the predators and idiots,

• 32:48Scott Galloway?

  and they just got their act together. There's something strange going on in that is online dating. When a woman, a woman can go out with a guy, a high-status male, and I'll put forward this thesis, and I want you to respond to it, she can have sex with him, which gives her the impression that's her weight class for a relationship, but he's not interested in a relationship. And then she basically decides the bottom 90 are no longer in her weight class. And you can't tell a woman to lower her expectations, but the reality is, and what the data I've seen on dating apps, is that all of the women want the same few guys, and they shut out the rest.

• 33:28Speaker 00

  Yeah, okay, so there's a few things I'll respond to there. So one, going back to the income graph, I want to just call out that yes, right now, in a few urban markets, women are making more than men. So women in DC and New York, under thirty, are making more than men on average, but in most situations, men are still making more than women. But we're talking about a projection. Going back to the dating research. So yes, it's exactly as you described. What we have right now is there's fewer and fewer men that are hypergamous mates for women. So if there's a much smaller pool of guys, then what you have is you have a bunch of women competing for the same men, and then a bunch of guys get ignored. But what I also see is that those top guys are having a

• 34:11Speaker 00

  hard time deciding. So I feel like in my coaching practice, as a dating coach, I'm working with a lot of women who say, what do I do? I've changed my profile the way you said I should. I took your class, but I still feel like there's just not enough great guys. And then I work with these CEO men who are having such a hard time choosing. And so I think we really have this exacerbated problem where so many women are competing for the same men, and then a bunch of guys are getting ignored. And then what ends up happening is where do those guys go? And they go online. That's what

• 34:43Scott Galloway?

  They go to porn.

• 34:44Speaker 00

  They go to porn, or they go to Reddit. I mean, I love Reddit, but they're really going to some of these red-pilled communities. And so what you're seeing now is just men really opting out of society. So when you go back to that stat, one in seven young men in the UK is need, not in employment, education, or training. They have just opted out. And as Scott says, there's nothing scarier than a single man, a young, single man. And so we are just creating a lot of these angry, young, single men who are saying, well, this is rigged against me. And so that's why I am worried about the rise of people like Andrew Tate. And if we wonder, where are the dads? Where are the men? Well, men are finding these father figures, but they're finding them online,

• 35:26Speaker 00

  and they're not the father figures that I would choose for the majority of men. And so I'm really worried about this, because I feel like women are saying, guys, you need to step up, because I can provide, and I don't need that from you. And guys are not prepared to rise to the occasion.

• 35:41Steven Bartlett?

  What are women looking for? Scott talked about height.

• 35:44Speaker 00

  Yeah. So I would say, you know, I work at Hinge, but I do think that apps have perpetuated this issue around height, because if you can set your height filter to something, then you might set it higher. And then it's as if you have, the dating app is a club and you're literally having bouncers that prevent a bunch of guys from even getting into the club. So many women in the US set their height filters at six feet, but only 14% of men in the US are six feet or taller. So what happens to the other 86% of men? And women are saying, where's my guy? It's like, well, he's not even showing up on your app. And so a huge thing that I push women to do is to change their height filters and just say, there is nothing that proves that you're going to have a successful long-term relationship

• 36:29Speaker 00

  if the guy is higher. I'm married to a short king. I love it. I feel like I really found this gem. And I think that so many women are missing out on great potential partners because of things like height.

• 36:41Steven Bartlett?

  Scott's point as well about they will date one of the men in the top 10%, sleep with him potentially, and then that kind of adjusts their standards and they expect all other men to meet that standard. But there isn't just, there isn't enough men to meet that standard, is there?

• 36:54Speaker 00

  I haven't specifically heard that. I mean, there is a lot of evidence around a sort of mating, that people sort of have an internal sense of how attractive they are, and that they end up with someone similar to that. But a sort of mating is different than hypergamy, which is really this idea, as Scott said, that women tend to date horizontally and up, and men date horizontally and down. So if you have two thirds of women who are college grads, and one third of college grads who are men, and some of them are going to date women without college degrees, you truly do have this dating crisis where there's just not enough men to meet this hypergamous mating.

• 37:29Scott Galloway?

  Again, you can't tell women to lower their expectations, but this is the reality. When you ask a man, if you could have a woman who had 80% of everything you wanted, 75% say, yeah, I'm on board. When you say to a woman, a man has 80% of what you want, 75% say that's, that's not enough. But if you, but even look at the media.

• 37:50Speaker 00

  Right, right, right.

• 37:50Scott Galloway?

  What does the media tell a woman to do? He's out. But he didn't open your door? He's not nice to his parents? You'd walk, walk right out on that man. Like, it's literally, every piece of media is, you don't need him. You're a strong, independent woman. Pull the ripcord. You're out. And it is.

• 38:09Scott Galloway?

  The, the, the basic kind of communication around this is you are a strong, independent, powerful woman. That is wonderful. And quite frankly, you don't need the imperfect man. And they're just not, they're just not connecting. I read that on Tinder, a man of average attractiveness has to swipe right 200 times to get one coffee. And then four of those five coffees will ghost him. They will, they will decide they don't want to meet him, or they won't show up. That means a guy of average attractiveness has to swipe right 1,000 times to get one coffee. Now, what does that tell that guy? Women don't value me. Women make me feel rejected.

• 38:54Scott Galloway?

  And then they go online and they meet, they see these misogynists telling them it's not your fault. And these men become much more prone to misogynistic content, much more prone to nationalistic content, blaming other people for the lack of economic opportunity. They start sequestering from society. I worry that we are literally evolving a new species of asexual, asocial male. And if a man by the age of 30 hasn't either lived with someone or married someone, there's a 1 in 3 chance he's gonna have a substance abuse problem. Wow. In addition, it goes so much deeper than that because if they don't develop the skills, you know, the reason romantic comedies are two hours, not 15 minutes is this shit is hard.

• 39:36Scott Galloway?

  Like finding an attractive, intelligent woman, generally speaking, 75% of people who've been married longer than 30 years say, in the beginning, one was much more interested in the other. It was almost always the man. Women are, women are much choosier. The basic, the basis of evolution is seed trying to get everywhere, men, and women deploying a much finer filter to, to select the strongest, smartest, and fastest speed. So, men need an environment to demonstrate excellence. And you hear these women talk about it. He was kind. He was good at work. I liked the way he smelled. He was funny. Where do men demonstrate excellence? When they're not going to college, they're not going into an office because of remote work. Where do they have, they're not going to church, they're not going to temple.

• 40:18Scott Galloway?

  Where does a woman have the opportunity to fall in love, other than these baseline metrics? And you were talking about...

• 40:28Scott Galloway?

  Women say, you've seen these sit talks, over $100,000, that's not unreasonable, and over six feet? That's 2.2% of the male population. So where do they fall in love? Where can a man demonstrate excellence? It used to be go to temple, seven single women, seven single men, and they kind of paired off and worked it out. And online dating, similar to online e-commerce, online rentals, it's created a winner-take-most, if not all, environment. And it's basically been amazing for attractive guys, attractive wealthy guys, tall wealthy guys. It's been amazing for them. For all the other guys, it's been a disaster, and it's been made it mildly shittier for every woman.

• 41:11Scott Galloway?

  It is, the digitization of mating, I believe, has been a disaster. It's been bad for women, it's been disastrous for men.

• 41:20Speaker 00

  I want to talk about how the genders seem to be separating in a lot of important ways. We know from research around political affiliation that women are now, on average, 30% more liberal than men. So they are definitely experiencing political polarization. Then, for the first time in history, more men are attending church than women. And when I started this research, I really came at it from this point of, is it just me, or there are not as many eligible guys? But when I dug into this, I found that both genders really feel misunderstood. And so I asked men and women, who has more power in relationships? So, equal amounts, men and women said, oh, we have the same amount of power, 42% of that. But then what was so interesting is that 46% of men said women have more power,

• 42:05Speaker 00

  and 46% of women said men have more power. So there's this huge feeling of, oh, the other gender has all of this power. And when I spoke to people, I want to tell you about three dating paradoxes that I saw. So the first dating paradox for men is this idea that now that women are providers and do not need a man to take care of them financially, they really want guys to step up with emotional support. But here's the paradox, they were not raised and they don't know how to give that emotional support or emotional availability. So we know women, even if they have the same number of friends as guys, the women are talking to their friends much more often. Women speak to their kids, even starting at a very young age, they use more emotional language with their daughters and their sons.

• 42:50Speaker 00

  So constantly, we have this feeling where we're asking men to do something when they don't have the skills. I was talking to my friend David and he said, women are in graduate school when it comes to emotional conversations and guys are in third grade. The other part of the paradox is that women are asking men to be more emotionally open, but then they get shamed when they do that. So we have this great quote from Brene Brown where she says, "We beg guys to open up, we beg them to let us in, and then when they do, we can't stomach it." And I heard that over and over in my research. There's this quote where a guy says, "A woman would rather see me die on the white horse than fall off of it." And so there's this sense that I have to be perfect, I have to be the masculine and the feminine, but I don't have the skills to do that.

• 43:34Speaker 00

  And women say that they want these guys to be emotional, but as soon as they show emotionality, it can freak those women out. So one guy that I spoke to for this said, "I went on a few dates with this woman, at some point I told her that my mom had had a suicide attempt. And the next day she texted me and said, 'I'm sorry, I can't see you, I cannot process your emotional trauma for you.'" And so guys are getting a lot of mixed messages. We want you to be feminine, we want you to support us, but when you do, it freaks us out, and so we don't want that. And digging into the research, and I want to look into this more, I think it's that a lot of women want emotional support. They want you to support them in their emotional journeys, but they're not as ready to have you open up in your emotional journey.

• 44:17Scott Galloway?

  Can I put forward a thesis and I want you to respond to it?

• 44:20Speaker 00

  Yeah.

• 44:24Scott Galloway?

  In marketing, we call it consumer dissonance. What people say they want.

• 44:27Speaker 00

  Yeah.

• 44:27Scott Galloway?

  And then what they actually buy. And what women say they want is an emotionally untouched man. And what they want is a masculine man. And that they will articulate what they want in a man. It includes being more emotionally available. And then they want to have sex with a traditional masculine man. And what I hear from a lot of, and this is anecdotal evidence. And it's pulse marketing. And you tell me what the data says. But there's just so many single women in my age group. And there's, it feels like there's literally no men in my age group. As bad as it is for people in their twenties and thirties. Try being a woman in your fifties trying to date, right? And they tell me the same thing. These are liberal, progressive, educated women. They say, by the way, I like a manly man.

• 45:10Speaker 00

  Yeah.

• 45:11Scott Galloway?

  And they say it under their breath. So there's what supposedly is stated around, I need more emotional availability. Someone to touch with their feelings. But what the research shows is they want a guy with facial hair. Who's the, who's still, women are still very attracted to traditional masculine attributes.

• 45:30Speaker 00

  Yeah, I mean, I think we're just in such a hard moment. Because you have women who are saying, I don't want to date a guy who earns less than me. And you might think, okay, well, the data hasn't caught up with the dating. If more women are in higher education and more women are earning more. Then maybe you're going to be the one who earns more in your relationship. But what they feel like is projecting out, I'm going to end up doing most of the housework. Most of the childcare. I might as well get a guy that can contribute financially. So they don't want to change their expectations around that. And so I think we truly are in a moment where women are being asked to do more masculine things. And men are being asked to do more feminine things. And I think a lot of that is progress.

• 46:11Speaker 00

  But it also seems to be creating a lot of confusion in the dating world.

• 46:16Scott Galloway?

  Yeah, it's sort of, I was just thinking, I coach a lot of young men. And occasionally, women ask me for data advice. And you coached, it sounds like a lot of both. And what I, first thing I say to men is I ask them like, would you want to have sex with you?

• 46:30Scott Galloway?

  All right, are you in shape? What do you look like naked? Are you, do you have a plan? You don't have to be rich now, but do you have a plan? Right? Have you, do you, have you found means of being confident? Can you demonstrate kindness and excellence across anything? And the only advice I give women is second coffee. And that is, maybe it wasn't great. I mean, if you don't like the guy and you're just like turned off, fine. But if it was just okay, maybe give it a second coffee.

• 46:57Speaker 00

  I have a chapter in my book called Make the Second Date the Default.

• 47:00Scott Galloway?

  Yeah.

• 47:01Speaker 00

  And it's really because I feel like I won the lottery with my husband. But he is somebody that takes longer to open up and he's the slow burn. We met in college, we met again seven years later. Then we were friends for a year. And I feel like he's this incredible partner, husband, father. But I don't know that if we'd met just randomly on the first date, that I would have gone on the second date. And so I think people really do need to train themselves to look for these slow burns.

• 47:24Steven Bartlett?

  Logan, Scott said something there about what he thinks women want, which is these sort of traditional masculine features. Is this what you see in the data?

• 47:31Speaker 00

  What's hard is I think Scott's right about what people say they want versus like so stated versus revealed preferences. So according to the research that I did, women are saying the number one thing that they're looking for is kindness and compassion. That's also what men are saying that they're looking for. So in many ways, this is great. People are looking for the same things, but I just feel like there's these huge disconnects now where people don't feel like they can get what they want.

• 47:56Steven Bartlett?

  Men are saying they want kindness and compassion.

• 47:58Speaker 00

  That was, I made them say, what are all the things that you care about? And then what is the number one thing that you care about? And kindness and compassion was first for both of them.

• 48:06Scott Galloway?

  The stuff I've seen or the stuff I've read is that for women, and I've talked to men about this. Number one is they have to signal resources. And we don't like to say it out loud. And by the way, it doesn't necessarily mean you have to have a Range Rover and a Panamera now, but you have a plan. Right? You, you have your shit together. You go home at midnight when everyone's parting because you have to be up for work. You work out, which shows a level of discipline and that you can commit to something. You're in school, you've got a good job. This person is going to have resources. And I don't think that's changed a whole lot. I think a man's ability to, to signal future resources has gone down. I'm not sure it's become any less of a criteria. Number two is intellect.

• 48:48Scott Galloway?

  And it's very instinctual because if you make good decisions for the tribe, your kids are. More likely to survive. Someone who's smart is more likely to take care of your offspring than someone who's stupid. What's interesting, and I love this, is the fastest way to communicate intellect is humor. And I joke, and this is bad, but I say, this is my impression of a woman. I'm laughing, I'm laughing, I'm naked. And that is, I always thought if a guy can make a woman laugh, she will, she will date him. And then the third thing, and this is where guys screw up. This is what I tell a guy's secret weapon is. It's kindness. Women want to see that you are a good person.

• 49:29Scott Galloway?

  You, you treat service staff well, you're good to your parents, you have manners, you treat people well, even with no reciprocal expectation, because they know that a kind person, if and when she's vulnerable and needs help, and maybe isn't bringing as much to the table for certain periods of time, that, that this is a kind man. And, you know, sure, you want to do your best to signal resources and have a plan? Sure, maybe you're smart, maybe you aren't, there's not a lot you can do there. But the secret weapon, I think, for men that they don't leverage, and I do think it's a practice, is to demonstrate kindness. And we don't talk about that enough as men. It's like, well, okay, and it's little things. Have good manners, be thoughtful, follow up with people.

• 50:13Scott Galloway?

  And I, I think that, anyways, those are the three things that I have read women want in men.

• 50:20Speaker 00

  Okay, there's so much there. So one, one is, I do think we need a new definition for modern masculinity, or mature masculinity, or evolved masculinity. And I think that that's why this moment feels so painful, is that we don't have it. Because I agree with you, I don't think women are saying, I want a feminine man. I think they want a modern masculine man. And so that means somebody who is decisive and can provide, but also somebody who's able to communicate with them emotionally. And so, one of the suggestions that I came here today to talk about is this idea of men's groups. So about a year ago, my friend David Clavins, who happens to be a world-class magician, came to my husband and said, I'm gonna form this men's group.

• 51:03Speaker 00

  And so, it's about six or seven men, and they meet together monthly. And they have served, they, they have formed this council of peers. So every month that they get together, every guy sits down with post-it notes and says the two issues that are most pressing for him. So first of all, I think that that's a great way of doing it, because it's actually that time to say, what am I struggling with? I think many people in their lives, maybe especially men, don't sit there and say, "What's top of mind for me?" So guys get the quiet time to do that. Then they go around in a circle and whoever has the most pressing issue, they get to take their time. And some men might say, "You know, these are top of mind for me, but it's not a priority. I'll give the time to someone else." And each month, they talk about what's going on for them. They hold each other accountable. So month three, they might say, "Hey, David,

• 51:47Speaker 00

  you've been talking about that for the last three months. Are you gonna actually do anything about it?" And I love that these men have a masculine space to actually go through what's going on for them. Because maybe they have wives and girlfriends they can go to. Maybe they don't. But I think it's a different type of advice that you get from a council of trusted peers. And I really do think that men's groups could change a lot of these issues. Because I can sit here and say, "Everybody should be in therapy." Guess what? Therapy's really expensive and many insurance companies will not provide it, or there's a huge waiting list. And so if we just sit around for all these guys to go to therapy, that's not gonna happen. But men's groups are a way that men can lead each other. They can provide this tribe of peers.

• 52:31Speaker 00

  And I have just seen so many changes in this group. So David told me his story where he had a lot of anger about his mom's debilitating illness. And he wasn't really experiencing it and it was coming out as anger at his mom, but he wasn't conscious of that. But by getting the anger out in a safe place with men, the only place where he felt like he could truly be angry, he was able to get over it and to actually treat his mom with a lot more empathy. Or my husband has gone to the group and talked about ego stuff at work or how hard the transition to becoming a parent has been. And I feel like the men in this group have grown so much over the 12 months that it's been happening that I just paid for my brother-in-law to be in a men's group. And I want there to be tons of men's groups because I really feel like this isn't an issue

• 53:16Speaker 00

  that a therapist or a mom or I can really solve. I think men need to be solving this problem within themselves.

• 53:23Scott Galloway?

  What you said is really powerful because if you walk down the hallway at Stern, there's Golden Seeds, Venture Capital, Women in Venture Capital, Black Women's Consulting Club. There are women's support groups.

• 53:35Scott Galloway?

  There's nothing for men. And these groups are really wonderful. Man Talks is one that I've been looking at where they've said, let's get together and just be supportive of each other. And it's a fairly new phenomenon.

• 53:49Speaker 00

  Yeah, I think people are afraid of men gathering because traditionally, bad things have happened in that.

• 53:53Scott Galloway?

  Gangs.

• 53:54Speaker 00

  Right. I mean, gangs, I'm just thinking of like many situations in which like if, once there's a tiki torch, I want there to be some women there, right? Like, so there's a reason why people have been fearful of this. Or it's like, when the whole world was a men's group, the men's club, you didn't need to have men's clubs. But I think in this moment, this is a really powerful, organic grassroots way for men to change. So I imagine that you have group chats with men that are your peers that you go to for advice. And I feel like there's men out there that don't have that. And we are meant to make decisions by getting advice from other people. I personally have a board of directors that in my life, when I'm going to make a big decision, I meet with them.

• 54:36Speaker 00

  So when I took my last job, when I decided to move, all these different things, I meet with my board of directors and I say, what am I not seeing? What are my blind spots? And they've given me a lot of good and hard advice. And I think we all need to be building our own board of directors and for men, that might be this men's group.

• 54:54Steven Bartlett?

  Do you mind if I pause this conversation for a moment? I want to talk about our show sponsored today, which is Shopify. I've always believed that the biggest cost in business isn't failure, it's the time you waste trying to make decisions. Time spent hesitating, overthinking, or waiting for the right moment. When I started my first company at 20 years old, I had no experience and no money. What I did have was an idea and the willingness to move fast, and that made all the difference. If you've been thinking about starting your own business, Shopify makes this entire process so much easier. With thousands of customizable templates, you don't need coding or design skills, you just need a willingness to start. Shopify connects all your sales channels from your website to social media, and it handles the backend payments, shipping, and taxes too, so that you can stay focused on

• 55:38Steven Bartlett?

  moving forward and growing your business. If you're ready to start, visit Shopify.com/Bartlett and sign up for a one pound per month trial period at Shopify.com/Bartlett.

• 55:50Steven Bartlett?

  It is hard as a, as a young man to share how you feel with other young men. Even if they're like your best friends, it's so much easier just to roast each other.

• 55:57Speaker 00

  Yeah.

• 55:58Steven Bartlett?

  Like my, my group chat with my guys.

• 56:00Speaker 00

  Yeah.

• 56:01Steven Bartlett?

  Is probably a little bit more advanced in terms of emotional openness. But most of it's just like a war zone. We're like criticizing each other, attacking each other. But that's kind of our way of showing love. And then you'll have, once every two weeks, someone will be going through something. So like one of my friends now, they've just found out that there's a complication with the pregnancy and the tone shifts and we all become supportive. But my girlfriend tells me how rare that is, that we have this space where we'll, we'll talk about our emotions and how we're feeling. And we'll switch, switch from like trying to kill each other in the most like funny way to being really, really emotionally supportive. A lot of men don't have that.

• 56:36Speaker 00

  Well, so funny that you said that because my husband's really funny and so are some of the other guys in the group. And they actually had to talk about how they needed to be less funny because the humor was becoming a distraction. And somebody brought up, you know, in their own male way, like I think that sometimes we're about to go deep and then someone makes a joke. And even though that joke was really good, we don't go back to where we were and we don't go as deep. So they actually work on being less funny in that group. But look at the work that you do. You sit for hours a week and you learn and you ask people questions and you're working on yourself. I'm not surprised that you have a group of peers that you can go to for that. But I would wager that the average man doesn't have that. And I feel like there are going to be so many women who are listening and watching this and they're like, I want that for my husband.

• 57:18Steven Bartlett?

  What is the evolutionary basis for this? This is what I was thinking the whole time. I was like, did we lose the man's group at some point in our past? And is that why we're adding it back into our lives? Like what was, what used to do this job before?

• 57:29Speaker 00

  So what I've heard, and I think evolutionary biology, you always have to take certain things with a grain of salt because people can kind of explain away anything with it. But it's that a lot of times men were sitting next to each other and they were having these conversations on the savanna. And that's often why like guys prefer to do activities side by side and not facing each other. And so you had men who were in conversation with their peers or, you know.

• 57:54Scott Galloway?

  And outside.

• 57:55Speaker 00

  And outside.

• 57:56Scott Galloway?

  Yeah. Hey, heard you getting divorced.

• 57:59Speaker 00

  Right, right. Or it's like, you know, why it's so good to have conversations in the car. I feel like you had a lot of men that were in groups at church. You had men who were in the Elks Club. You had veterans that were meeting. We actually feel like this is a time where much fewer men are getting together. And this is all of the amazing research that's happening now around loneliness. Is that the average young guy is spending many fewer hours a week with their peers face to face. So even though a guy might be catching up with his friend, playing video games, I just don't think that that's the same thing. And so I feel like we need this in-person time with our friends to develop these relationships. And instead, we have people on TikTok, people on Twitch, watching other people live their lives.

• 58:42Scott Galloway?

  You brought up two interesting things. One is your, your, your friend group. I have a similar group, same eight guys, eight guys I lived with my freshman year at UCLA. For thirty or forty years, we've been kind of constant contact, email now on WhatsApp. When your friend had something bad happen to him, I think for a long time, men have weighed in and showed empathy for each other. What none of my male friends have ever done, their friend group would say, is I, I've never heard one of my male friends go, I'm depressed. I'm just super fucking lonely and depressed. You just don't hear that from men. I'm struggling with anger. I'm, I have, I'm, all of a sudden I have erectile dysfunction. You would just, I've never heard one of my male friends, when their mom dies or they

• 59:26Scott Galloway?

  get divorced, we weigh in with a lot of empathy, but you never hear them really open up. Because men are worried that if we display weakness, another man might kill us and take our shit from us, or the women aren't going to want to have sex with us. So there's still, I think, a huge inability for men to proactively talk about how they're really feeling. And then you talked about a board of directors. A great board of directors for a man in his twenties, unfortunately, not unfortunately, is a girlfriend.

• 59:56Speaker 00

  Yeah.

• 59:57Scott Galloway?

  And I'll just use personal experience. I had a great girlfriend when I was 24 and she basically said to me, "If you don't stop getting high every night, I'm gonna stop having sex with you." That was very motivating for me. I really liked being with a partner. Without the guardrails of a romantic relationship, I think men are just, I don't wanna say lost, but women create more social connections outside of a romantic relationship. And sometimes that absence of a romantic relationship, they pour that energy into friendships and their professional life, whereas men start pouring it into video games and Reddit and porn. So, the fact that only one in three men in America under the age of 30 has a girlfriend and two in three women has a boyfriend,

• 1:00:41Scott Galloway?

  you think, "Well, that's mathematically impossible." It's not, because women are dating older, because they want more economically and emotionally viable men. If I hadn't been in relationships that were great guardrails for me in terms of my own behavior, my own ambition, men need, without the prospect or the existence of a romantic relationship, men have worse outcomes than women who don't have. And is what I'm, do you agree with what I'm saying? Does the research bear that out?

• 1:01:12Speaker 00

  You know, it's interesting, because part of me, where my head goes is like, "Are you asking women to do the emotional labor of raising men?" And when you phrase it like that, it sounds really negative. But from anecdotal experience, from my own life, you know, I've been with my husband for 10 years. I think we both really shaped each other. But like, even yesterday, he texts me and he's like, "I'm gonna get an Uber instead of renting a car at the airport. You've taught me how to be such a savvy traveler." Like, that's a small example, but it's like, you really do influence each other. And I think that, I think sometimes about my single friends and how they go to bed at night and they don't have a person next to them to give them advice and to listen to them talk about their day. And I think that when we're in long-term relationships, there's an element of raising each other and building memories together and making each other better

• 1:01:57Speaker 00

  and having that investment.

• 1:01:58Scott Galloway?

  One plus one equals three.

• 1:01:59Speaker 00

  Right, and that's why I just, all these women that come to me and all these men that are looking for love, that want relationships, and something is happening right now where the gap just seems to be widening and these relationships aren't happening. And this is even true in teenage relationships. So it used to be that for baby boomers and Gen X, three quarters of men had had a relationship in their teen years. And now it's under 50%. And so if you start building your relational skills at an early age, then you get better and better at dating over time. But if, as you said, by the time you're 30, you haven't been in a relationship, that's seen as a red flag to a lot of people. And so I think we have a problem now, but I'm really projecting that we're going to have a much greater problem in the future.

• 1:02:42Scott Galloway?

  I think a real enemy of relationships and mating for people in their 20s that we haven't talked a lot about. I had Dr. Anna Lemke from Stanford on my pod talking about addiction and something we're just starting to come to grips with. And as I read more about it, I think porn is really...

• 1:03:01Speaker 00

  Let's talk about porn.

• 1:03:02Scott Galloway?

  Well, personal experience. I used to go on campus. The only reason I graduated from UCLA, I graduated with a 2.27 GPA. If I graduated with a 1.97, I wouldn't have graduated. Not the only motivator, but a real motivator for me was the prospect of meeting someone. I could go on to campus and there might be a chance I'd meet friends, be social, and possibly meet a potential romantic partner. It was very motivating. And if I'd had porn on this and on my screen always available, I'm not sure I would have gone on campus. I just would have spent a lot more time at home. And unfortunately, the deepest, pocketed, most talented companies in the world are trying to convince young people

• 1:03:47Scott Galloway?

  that they can have a reasonable facsimile of life on a screen with an algorithm. And what I say to young men I coach is that I'm not going to tell you not to consume porn, but try to modulate it. Because I think that fire of wanting to meet someone and wanting to demonstrate excellence and being... Having perseverance and enduring rejection and getting your shit together and dressing well and smelling nice and showering for God's sakes, that mojo, that desire is incredibly important for society. And we're taking young men's mojo away with frictionless, open access, on-demand porn.

• 1:04:24Speaker 00

  Have you seen these no-fap communities?

• 1:04:27Scott Galloway?

  Yeah.

• 1:04:27Speaker 00

  Have you seen this?

• 1:04:28Scott Galloway?

  Yes.

• 1:04:29Speaker 00

  Okay, so I was listening to this episode of Modern William with Chris Williamson, and he was interviewing Hamza, who was self-identifying as a former red-pilled person. And he was talking about how much it changed his life to try to enter the no-fap community.

• 1:04:41Scott Galloway?

  Which means?

• 1:04:43Speaker 00

  No masturbation. And so I do think that porn is a huge problem. My first job out of college was running the porn pod for Google. So what this meant was that we would sell ads for the porn advertisers. This team does not exist anymore. This was a long time ago. My parents were like, I sent you to Harvard, and now you're selling ads for pornography. But when I look back, I'm like, what was I perpetuating? Because I feel like there's just so many problems with what technology is doing in terms of replacing human connection. So let's just project out. ChatGPT is already amazing. I'm currently in my Google feed getting ads for Replica. And the ads say, get your perfect AI boyfriend, always there

• 1:05:27Speaker 00

  for you. So you think about the fact that real-life relationships are messy. I tell my husband on a weekly basis, please throw your contact lens in the garbage. And every week, we have a disagreement about that. Well, guess what? Your online girlfriend, she doesn't nag you. She doesn't tell you to pick up your socks. She only tells you how great you are and always tells you, you know, that you're doing the right thing and how was your day. Then you insert sex robots. Okay, so you have your emotional needs met, you have your sexual needs met, maybe you're watching porn while engaging with your sex robots. Why would you want to go through the very challenging potential rejection of real-life relationships? And I feel like if all these things come to pass, which it

• 1:06:12Speaker 00

  seems very likely that they will, we are truly in a crisis moment when it comes to birthrate and future generations.

• 1:06:19Scott Galloway?

  And it impacts them. It'll impact the economy because the skills you have to develop to be successful in the mating market are life skills.

• 1:06:29Speaker 00

  Mm hmm.

• 1:06:30Scott Galloway?

  You have to be able to endure rejection. You have to have a sense of humor. You have to be able to read the room. Show me a guy who's good in a bar, I'll show you a guy who'd probably be good in a boardroom. And the skills you have to develop as a young man, if you want a romantic and a sexual relationship, pay dividends the rest of your life. And if you don't develop those skills, I think it impacts your life across a bunch of dimensions.

• 1:06:51Speaker 00

  This is something I'm worried about for Gen Z in general. So I did a ton of research with post pandemic Gen Z daters, men and women in the UK and the United States. And such a big theme that came out of it was that they don't have rejection resilience. And I think that we hear this in many aspects of life. So someone that I'm close to, he's the former dean of Brown, he's a professor there. And he was talking about how it used to be that his office hours were empty and that's when he could do his reading or play solitaire. But now students come basically saying, tell me exactly what's going to be on the test. Tell me exactly what to write in my paper because they are not willing to fail. I have friends who are managers at Google and they give somebody feedback in a Google Doc and the person is crying because they take that as extreme rejection. And so if you don't have the resilience built up

• 1:07:35Scott Galloway?

  Hundred percent.

• 1:07:35Speaker 00

  to fail, then you are not going to take risks. And everything in life worth having is worth taking a risk for. And so I feel that I have my dream job. Nobody messaged me on LinkedIn and said, hey, Logan, do you want to study dating and relationships? No, I invented this job and now I get to have it. And same thing is true with relationships. It's not about waiting for the perfect person to show up. It's about becoming a great person who somebody else chooses and going after what you want.

• 1:08:01Steven Bartlett?

  I want to talk about all of this and specifically offer some solutions to the young, to the parents, to the boys, to the teens, to the men that are listening. We had a young man actually write in on this subject. And he said, I've suffered with crippling loneliness and so I've spent over a thousand dollars hiring women online just to talk to me and to keep me company. On top of that, I've spent several thousand dollars more engaging in other business with them. After doing this for nearly a year now, I still feel incredibly unfulfilled. And on the subject of porn, 30% of internet traffic is now related to porn with about 80% of that porn traffic coming from men and 20% coming from women. I actually had a conversation on this podcast before about porn. And funnily enough, the top comment was, by the way, Us women, what get porn addicted to?

• 1:08:47Steven Bartlett?

  Because it was a bit of a blind spot to me, but I think that's something that's worth acknowledging. And the stats are staggering in terms of how higher porn consumption correlates to higher probabilities of depression. What do you do about it? Like on an individual level, I get it. Try not to watch porn, but I mean, that doesn't seem like incredibly great advice because if you're lonely, you're not getting laid. No one wants to date you for all the reasons we've talked about today. Restraint seems to be a pretty shitty.

• 1:09:17Steven Bartlett?

  Solution.

• 1:09:18Speaker 00

  I'll give this one to Scott.

• 1:09:19Scott Galloway?

  Okay, so I coach young men. I take two to three on at any time and I don't know if this is the right way, but it's my way. I'm like, you gotta lean into your advantage. When you're our age, you have more, you have capital, you have more money than time. They have capital, they have a lot of time. And I ask them to unlock their screen and I say to them, I gamble with options. I gamble. At my age, I still gamble. I preach about low cost index funds and I buy call options. That makes no fucking sense. It's gambling, but I know it. I watch porn. I try and modulate my use so I can put the majority of my sexual energy into my partner, but I watch porn. Cause I want them to not feel like I'm going to judge them. And they unlock their phone and I say, we're going to find eight to 12 hours a week of time of capital.

• 1:10:03Scott Galloway?

  And we're going to reinvest that capital in higher ROI investments. It is so easy to find eight to 12 hours. I can sometimes find seven hours or 15 hours just in TikTok.

• 1:10:14Speaker 00

  You look at screen time.

• 1:10:15Scott Galloway?

  I look at screen time and I say, all right, come with through with me. We're going to find eight to 12 hours. And then we're going to reinvest that capital in three investments. One, we're going to start working out and getting fit. You're going to work out three times a week with weights. You should be able, the, the human male form is spectacular. You should be able to walk into any room under the age of 30, if you're a man. And know that if shit got real, you could kill and eat everybody or outrun them. I need you to be strong. You're going to be more mentally healthy. You're going to be kinder. Look at the people who break up fights at bars. They're big, strong men. Look at the people who defend their country. You want to be strong as a man. It feels fucking amazing. Testosterone, your, your bone structure, your muscle mass, it's amazing.

• 1:11:00Scott Galloway?

  Lean into that. We're going to get strong. Two, you gotta start making some money. And the kids, you know, to be honest, the kids I'm coaching are really struggling. These are kids at home at the age of 23 with their mom, not getting along with their mom. Nothing going on. If you have a phone, you can make money. I don't care if it's Lyft, TaskRabbit, because you got a taste for the flesh. And the way to start making a lot of money is to start making a little bit of money. Because you start to figure out the economy. How could I make more money? Maybe at some point, could I buy a car and hire a driver to be an Uber? You know, what, what is the way? You know, could I get a certification in, in plum? You start figuring out and you start getting your greed glands get going. Oh, my God, I tossed that money.

• 1:11:44Scott Galloway?

  I can go out, I can go to a concert. It gets those greed glands going. And then the third thing we're going to do is we're going to put ourselves in a company of strangers and the agency of something bigger than ourselves twice a week. Church group, softball league, nonprofit, charity, whatever it is. And then 3A, and this is, I just started doing this. I've been doing it two times. And it's an exercise, and I say, and it goes to your, I think no is the way to success. Show me someone who's successful, I'm going to show you a shit ton of no's. I've been, I ran for sophomore, junior, senior class president, lost all three times, decided to run for senior class president, lost. I applied to 38 jobs, I got one offer, nine schools, rejected by seven. I mean, I just, my whole life has been about no.

• 1:12:29Scott Galloway?

  And that's why I'm successful, is I was always able to endure it. So I say, this is what I want you to do. I need you to go up to a stranger at wherever we're doing, church group, writer club, writers' club, whatever it might be, online educate, not online, excuse me, education, continuing education. And you're going to ask them out for coffee. It's a friend. Hey, what are you doing? You want to watch the game? Do you want to watch the Liverpool game this weekend? Let's go to a bar. If it's a woman, you might have an attractor to you. Hey, try and get a rap going. Would you like to have coffee? And here's the goal. The goal is no. And we're going to celebrate no. Because you're going to call me and I'm going to say, did you ask someone out for coffee or to a bar? And most likely they'll have said no. They'll be polite, they'll come with excuses. And then I'm going to ask you if you're okay. And you're going to say yes. And that's the victory.

• 1:13:12Steven Bartlett?

  It's interesting, because if you go on TikTok or if you go on X, you'll find a lot of videos of women filming themselves as a guy inappropriately came and made a gesture to them and then like publicly shaming them on the internet. It's very popular to do it in the gym. They set up a phone, they're working out. A guy comes over and asks if they need help with the weights. It then goes viral online because that guy was being inappropriate. Like you shouldn't. So like as a guy, it's quite complicated to know how and where you can roll up without being filmed and going viral.

• 1:13:41Speaker 00

  I know. So we talked about the first dating paradox, which is the idea that women now need more from men and are raising the bar because they can be providers on their own, but men weren't taught how to do that. And there's sometimes shame for it. So I think the second big dating paradox is that men are expected to lead and to approach, but I truly feel like in a post me too era, it's much more confusing. And so so many people say to me, I don't want to meet on an app. That's not romantic. I want to meet in real life, but I'm not finding that people are meeting in real life because people are afraid to approach each other. I think one is being afraid of being called creepy. But the other one, which is what you're talking about, is that this culture of making TikToks or going online with this date entertainment to talk about how this person approached you

• 1:14:25Speaker 00

  or how inappropriate that was. And so I feel like there's a lot of women waiting for men to approach them, but then shaming the men who do. I think one of the solutions there is we should allow people to shoot their shot in a non creepy way.

• 1:14:38Steven Bartlett?

  Can I just say something to that? If the guy rolls up and he's six, four and he's, you know, gorgeous, it's fine, it seems.

• 1:14:46Scott Galloway?

  The difference between creepy and romantic is the perceived attractiveness of the person making the overture.

• 1:14:51Speaker 00

  I think that that is true. If you are super hot, it's less likely to be perceived as creepy. But you have all these people that are saying, I want to be approached and they're not being approached. And so there was this rise of run clubs last summer, right? Everyone said the new dating app is a run club. I ask everywhere I go, have you met someone at a run club? No, people are not really meeting there. So since 2017, the number one way that people are meeting is online. Hinge is setting up a date every two seconds. This is where the dating is happening. If people want more things to happen offline, they actually have to approach each other. And I'm just not seeing that happen.

• 1:15:25Scott Galloway?

  But my understanding is the majority of women still expect the man to take the initiative.

• 1:15:30Speaker 00

  Absolutely.

• 1:15:30Scott Galloway?

  And. This is one of the most frightening stats I've seen. According to Pew, more than 50% of men between the ages of 18 and 24 have never asked a woman out in person. And I just find that so just upsetting and rattling because that means they're either not asking people out or they're asking them out online where, quite frankly, they can't demonstrate any sense of excellence. And I think the beautiful thing about human sexuality is sometimes you don't even know why you're attracted to someone. You like the way they smell, you find out they're funny, and that happens in person. But we need one more third spaces, more places people can meet. And also, I actually think it would be helpful to have in the senior of high school, a class

• 1:16:15Scott Galloway?

  called adulting, or amongst other things, you teach them about the interest rate on a credit card, you know, little things. My kid can do integers and he doesn't understand the interest rate on his credit card. And also, quite frankly, I think young men need guidance around how to express romantic interest while making the other person feel safe. And also, that if you express romantic interest and ask someone out for coffee and they say no, you're both gonna be fine. You haven't committed a crime against humanity, as long as you're respectful and you don't make the person feel uncomfortable. But men aren't even asking women out.

• 1:16:52Speaker 00

  Everything you're saying is what I'm seeing. So I was talking to this incredible 16-year-old girl who built this AI chatbot called Ask L. And she's taken all of the relationship science research that she's seen, and she's trained this chatbot, and she's trying to help teens get safe and empowered dating advice. And I asked her, what is the number one question that you're getting? And it's how to ask someone out. And so I think people are really struggling. It's not that teens in all of human history had the secret, it's that they were willing to do it and fail, and now we're just not seeing that. And so I think that we have glossed over the pandemic. It was this really traumatic time, really scary stuff happened, and we don't want to talk about it. But people that came of age during the pandemic, their social skills are worse.

• 1:17:34Speaker 00

  They missed out on critical moments of becoming a human, and we are seeing that in the workplace. All of these things about Gen Z, Gen Alpha, that came from something. It came from parenting, it came from digital addiction, it came from the pandemic and online learning. And I think that if you do not have the social skills to approach someone and ask them out, there just will be literally fewer couples.

• 1:17:56Scott Galloway?

  I want to throw a Molotov cocktail into this and something that's controversial. I've got him pushed back on. I think one of the enemies of mating is that there's too little drinking. If you look at millennials, they spent thirty billion dollars on alcohol. Gen Z, it's crashed to two billion. Peter Attia and Andrew Huberman have declared war on drinking. I think young people need to drink more, go out and make a series of bad decisions that might pay off. I don't see drunkenness, I see togetherness. And I don't know how it was for you and your relationship, but I think of the majority of great friendships I have and the romantic opportunities I've had. Not always, but often alcohol played a role. And I worry that with a lack of going out, being out of the house, and also a lack of drinking,

• 1:18:39Scott Galloway?

  that we've taken away a social lubricant that breaks down some of the walls and some of the initial awkwardness and entry into a potential romantic relationship.

• 1:18:46Speaker 00

  I think some of the increase in being sober, sober curious, comes from interest in being healthy. So we hear from Gen Z, I don't want to have hangxiety the next day. They are much less likely.

• 1:18:57Scott Galloway?

  And it's expensive.

• 1:18:58Speaker 00

  Yeah, they are much less likely to millennials to feel like there's a two drink minimum for dates. But in general, we're seeing less risk-taking behavior from Gen Z. They are getting their licenses far later, if at all. They are losing their virginity much later, if at all. And so I feel like there's this rise of, there's this decrease in risk-taking behavior, which in some ways is great, you know, fewer kids dying in car crashes and people being responsible. But I just feel like people are having, people are missing out on the experience to make mistakes as a young person. And I think when I think back to my college experience, if there had been cameras that have high-quality video on them at all times, I would have lived a very different college experience.

• 1:19:43Speaker 00

  I am so grateful that Instagram was not there when I was in college. And so if you live in a surveillance culture where at any moment, somebody is snapping the room and they could see what you're doing, you're going to take fewer risks. And I just feel like there's this entire culture of people being very safe. And part of dating, part of mating, is making mistakes, taking risks and failing.

• 1:20:07Steven Bartlett?

  So what do we do about it, Logan? Speaking, Scott gave a really good sort of advice for the young man or the young person who's trying to increase their mating value, their dating value. If I'm a, what advice would you give to a young man about how to be attractive? Because there's going to be a lot of young men listening right now. I imagine from the stats.

• 1:20:26Speaker 00

  First of all, I love what Scott said in terms of his advice, and I feel like it's one of those things where the secret to happiness, the secret to success is simple but hard. So it's not like there's infinite things you need to do. It's actually quite a simple plan, but it's quite hard to execute on it. A few things that I would add. So one is I have this friend, Sam Parr. He started The Hustle. He started the podcast My First Million. One thing that he did to make himself more attractive as a mate was he would develop these passions and really talk about them on dates because he found that women were really drawn to the fact that he was pursuing other activities. So he got really into denim and he would talk about these denim meets that he would go to. And he found that women were really drawn to

• 1:21:07Speaker 00

  that. He's very into the growth mindset and working on himself. He felt like that was something that women were so drawn to, how he was growing. Because if you think about the projections, well, when he met my friend Sarah, he wasn't making any money. She was making a lot more than him. But she could see that he had a great path ahead of him because he was constantly working and improving himself. The other thing I would tell men is through my research, I found that men think, I need to be perfect. I need to be six feet tall. Look, women are not expecting you to fly them to the moon. They want effort. Remember the name of their best friend. Text them when they had a hard meeting and say, how did it go? Plan a thoughtful date. And so I think that you have men over here saying,

• 1:21:52Speaker 00

  if I'm not six feet tall, I don't have a chance. So why participate anyway? And then you have women saying, in some ways, I just want you to be an effortful, nice person, and I'm not even getting that. And so I think that for men, they can actually get much farther than they think and be better than 90% of men by doing some of these bare minimum things that other men aren't doing. So I have this question that I ask in my book, which is when you're deciding if you should break up with someone. If your partner were a piece of clothing in your closet, what would they be?

• 1:22:24Steven Bartlett?

  In my, is it my clothes or her clothes?

• 1:22:27Speaker 00

  Yeah, yeah, yeah.

• 1:22:27Steven Bartlett?

  My clothes.

• 1:22:28Speaker 00

  Your clothes.

• 1:22:28Steven Bartlett?

  Oh, okay.

• 1:22:28Speaker 00

  And it really has to be gut reaction. So Scott, if you thought of one, I want to hear it.

• 1:22:32Steven Bartlett?

  I thought of like a black silk shirt. And that's probably because that's where we spend quality time together. It's when I'm wearing a black silk shirt. Special occasions, date night, restaurant, make an effort.

• 1:22:47Speaker 00

  Do you feel good in it?

• 1:22:48Steven Bartlett?

  Yeah, of course, I feel my best in it. Yeah.

• 1:22:50Speaker 00

  And do you have one for your wife?

• 1:22:51Scott Galloway?

  Brunello, Cucinella, cashmere, v-neck sweater makes me look fantastic, makes me better and is beautiful.

• 1:22:57Speaker 00

  Yes, and mine for my husband would be this awesome orange robe that I have that represents being at home. I love the orange color that's really bright and it represents our family time. So I've asked this question to-

• 1:23:08Scott Galloway?

  I feel ashamed. I feel like mine was so superficial.

• 1:23:11Speaker 00

  No, no, no, yours was great.

• 1:23:12Scott Galloway?

  Cashmere, v-neck, brunette.

• 1:23:14Speaker 00

  I think your answer-

• 1:23:15Scott Galloway?

  Family orange robe. I feel so shamed.

• 1:23:18Speaker 00

  No, no, no. I think your answer is wonderful and I actually in general find that outer where answers are very strong because it means that you feel warm around them. It's you at your best. This is your favorite.

• 1:23:27Scott Galloway?

  I just feel fucking fabulous. I don't know if I feel warm.

• 1:23:29Speaker 00

  That's all that matters. Your answer was great. The answers that worry me are something like a wool sweater that feels good, but then it's itchy, so I take it off. The ratty shirt that I wear to the gym. These are real answers I've gotten. Point is, for years I've been asking people this question. Well, now I want to ask people the question of if you were a piece of clothing in your closet, what would you be? And I feel like we spend so much time saying, I'm looking for this in a partner. This is the checklist. Well, look in the mirror. Do you have those traits? And so for somebody who says, I'm a ratty sweatshirt and it's not the thing that I would choose to wear, well, then work on yourself. And so I feel like there's a lot of feelings of, I'm gonna relation shop. I'm gonna look for a partner the way I look for Bluetooth headphones.

• 1:24:13Speaker 00

  Well, a lot of that is about breaking people down into these parts. And I feel like we should spend less time thinking about the checklist for our partner and more time thinking about who am I and am I somebody who would be chosen?

• 1:24:25Steven Bartlett?

  We've talked a lot about how young men are struggling. Which demographic of women do you find struggle the most as it relates to mating, dating?

• 1:24:33Speaker 00

  So I work with a lot of very successful women and that's also because I'm expensive to work with and that's who my clients are. But I have a newsletter where I hear from 85,000 people. And so what I'm hearing is that a lot of women are saying, men are intimidated by the amount of money that I make. They say that they're not going to be, but the more successful I become, the more threatened they are. I'm just talking to tons of women, personal friends. I feel like at my house, on one side of me and then two sides over are women who are having babies, can they call it, like, single mother by choice, where they literally were just like, I can't find a man and I want to become a mom, so I'm going to do it by myself. And so I feel like there are just all these great women who are saying, Logan, I'm following

• 1:25:17Speaker 00

  your advice, I'm putting myself out there, I do all these things, but they're just not finding partners.

• 1:25:22Steven Bartlett?

  Do you find that the more successful a woman becomes, the more difficult it becomes for her to find a man that will not feel emasculated by her success?

• 1:25:31Speaker 00

  I don't think that there's an exact correlation because it really depends who the guy is. There are guys out there who are like, let's be a power couple. But I feel like there are women who just feel like there is not enough good guys for them. And I'm curious what you think about this, but I live in the Bay Area, I'm seeing so much polyamory. And I think polyamory is interesting, I'm pro polyamory, I like the fact that people are thinking about relationship structures in a new way. Fifty percent of marriages end in divorce. Obviously, our one size fits all approach to marriage isn't working. But I'm also wondering, well, let me tell you the story. I went to this dating event and the dating event had five single women who were great and their friends were hyping them up.

• 1:26:14Speaker 00

  And then there was two guys and they were both polyamorous. And so I wonder, if you're a guy who feels like there's not that many good guys, why should I have to choose? I feel like that's a trend that I'm worried about.

• 1:26:26Scott Galloway?

  Porsha polygamy. If it's never been better to be a very attractive male. But you have so much opportunity, it does not incent good behavior or long-term relationships.

• 1:26:37Speaker 00

  And I work with these guys, and you might think that they're the happiest people in the world. They are having sex, they are getting a lot of attention, but they're suffering from decision paralysis. And these are some of the guys that hit forty, forty-two, and they haven't gotten married, they don't have kids, and they sort of are like, why would I ever settle down if I don't have to, or I'm gonna wait as long as possible. But they don't understand the opportunity cost, which is building a life with someone, having kids. Every year that you wait to have kids is a year that your kids will be alive without you. And so I really feel like these people in the top percentage, yes, they're having a much easier time, but they also have problems because they're having decision paralysis, and they're not settling down.

• 1:27:19Scott Galloway?

  But I would just say, I think the reality, though, on the ground is that if you're a high-status male, you think age is on your side.

• 1:27:30Speaker 00

  And it is.

• 1:27:31Scott Galloway?

  And because the reality is, the math is just unfair to women.

• 1:27:35Speaker 00

  It is.

• 1:27:35Scott Galloway?

  Because if you're a thirty-year-old male making really good money, and, you know, relative, like, just not unattractive, at forty, you're gonna be even sexier. Your sexual currency goes up.

• 1:27:50Speaker 00

  I do think that there's a point where it starts to go down, and I've seen that with my coaching clients, and part of that is just how the dating apps work, that if you are an attractive woman, and you set your age maximum at forty, I do see that those men see diminishing returns after that age.

• 1:28:06Scott Galloway?

  Especially if they haven't ever been in a long-term relationship.

• 1:28:08Speaker 00

  Right, then that is seen as a clear red flag.

• 1:28:11Steven Bartlett?

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• 1:28:36Steven Bartlett?

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• 1:29:14Steven Bartlett?

  What role does feminism and the rise of feminism play in all of this? Because I've had people on my podcast, I think actually our last episode we published was a lady who's a child psychologist, she's been that way for three decades. And she came on and said that the feminist movement has let men and women down in some ways. There's been grey upsides, but there's also been a cost. And one of the things she was really big on, which I thought would be extremely controversial, it turns out it wasn't in the comment section, is that she believes women should be there for the first two years of a child's life. And I was like, I questioned her on that, I was like, and then I looked at the stats and I looked at the research, and she basically makes the case that because the mother is producing certain hormones, so I searched, it was true, we fact checked that episode.

• 1:29:55Steven Bartlett?

  And then beyond there, the man, the father, brings out another set of hormones in the young child, which are about play and adventure and all these kinds of things. So she makes the case that we've kind of lied to women and we've told them that they can have it all, they can have an incredible career, they can also be incredible mothers. And she says that in her office, she often sees mothers coming in saying that they're 39 years old, they're struggling, they're trying to do IVF, they feel like they were lied to, throwing all of that out there.

• 1:30:23Speaker 00

  I'm going to quote Scott to Scott, which is, you can have it all, just not at the same time.

• 1:30:27Scott Galloway?

  Yeah, I don't, you know, it's, we can talk about what is the best hormone balance and brings out the best in kids, and then there's the real world. And my partner was working at Goldman Sachs with two babies and getting up at five in the morning, and it was hell for her. And at the same time, and I, you know, at the same time, I was struggling with trying to get economic traction, because my whole identity as a man, and I'm not proud of this, has been defined by money.

• 1:30:54Steven Bartlett?

  So is mine. I don't think men say this enough, like, yeah, I, I thought this was really weird, because we're in Austin right now, and... My team put me in a hotel and it's just like a normal hotel. I'm like, so I don't give a fuck. My girlfriend comes to town tonight. Immediately my brain goes, oh my God, we need to move into a better hotel, Airbnb, because my girlfriend, I've been with her for seven years. She doesn't give a fuck.

• 1:31:16Speaker 00

  Yeah.

• 1:31:16Steven Bartlett?

  She doesn't care about material things. She doesn't have a Louis Vuitton, anything. She's a breathwork, she's a yogi, right? But there's still this part of me, even at this stage where I'm like convinced she's not going anywhere, where I constantly think about, I need to be successful, I need to have money, I need to demonstrate strength, or she won't like me. It's so, it's so weird because it's not true. Like objectively, I know it's not true, but it's in me.

• 1:31:41Scott Galloway?

  I don't know. I think it's mostly true.

• 1:31:46Scott Galloway?

  I think in a capitalist society, the healthcare of your children, the opportunities your children have, your ability to provide, your ability to take care of your parents, unfortunately in our society, is so tightly correlated to money.

• 1:32:01Steven Bartlett?

  Yeah.

• 1:32:01Scott Galloway?

  That I, I think at the end of the day, masculinity kind of comes down to provider, protector and procreator. And I think every young man should take, at least start with the notion they're going to be the economic provider. And by the way, that might mean getting out of the way and being more supportive of your partner who happens to be better at the whole money thing than you. That's part of masculinity too.

• 1:32:22Speaker 00

  Right.

• 1:32:23Scott Galloway?

  But a good place to start is to assume in a capitalist society, that you're just, you have a responsibility to be economically viable. And every piece of incentive in our society. I remember in the seventies, when I was in grade school, our principal was a cool guy. He wore cool jackets and he had great hair and he smelled Aqua Velva and he drove a two forty Z. You could be a high character, handsome, interesting, cool guy into karate or whatever. Now I just think it's all about the Benjamins. I just. It is so much, our society, democracy, your rights, your sexual attractiveness as a man. I don't care what, yeah, write me an article about how men just need to be emotionally available.

• 1:33:05Scott Galloway?

  Bullshit. It's, it's so disappointingly about money, in my view. All the incentives telling young men, and so they go to these get rich quick schemes. If they can't make money, they feel, they feel like losers. But what you're feeling, quite frankly, is common sense from every signal. That if for some reason it doesn't work out with your mate, your selection set of mates, how interesting you are to other men, your opportunities, your rights, your democracy, is going to be based on your ability to be economically powerful. It's not the way the world should be, but it is the way the world is. And what I say to young men is, there's just no getting around it. You have to be economically viable.

• 1:33:46Speaker 00

  Would you say the same thing to women? Or would you say, there's no getting around it, you have to be hot?

• 1:33:51Scott Galloway?

  No, I think women, I think women, unfortunately, so this is base analysis. Women, men get turned on with their eyes. It's more important for a woman to be aesthetically attractive than a man. We, men, women get turned on with their ears, is the way I would describe it. I think women, economic liberation and independence is paramount. You know, the thing that was the hardest thing in my life growing up, you know, whatever trauma I had, was not having, wasn't not having a dad in my life. It was that me and my mom didn't have any fucking money. And it was humiliating for us. It was very hard on her, it was emotionally very trying on her because she felt like she was failing as a mother.

• 1:34:33Scott Galloway?

  So I think women, absolutely, women making a lot of money is a collective victory of our society. It is hugely important and wonderful. We should do nothing to get in the way of that. That doesn't in any way, though. Obviate the fact that a man's opportunity, sexual currency and place in our society is almost going to have an R of one, regardless of how many subscriptions to The Atlantic or The New York Times you have, of his economic viability. And I just don't, I think it's gotten worse. I don't think it's got, you used to be able to, if you were a high-character, kind of cool, interesting, nice guy, who was a principal at a junior high school, you had sexual currency.

• 1:35:16Scott Galloway?

  Now I think you can be a fucking dipshit, but if you sold $10 million in Doja Coin, you can get laid. And, and it's just getting worse, because our capitalist economy is providing so many advantages solely based on money. And it sends the wrong signal, but I just tell, I just tell dudes, you have to be economically viable. And some of that is just having discipline around saving money and showing that you have your act of that. Maybe you don't make a lot of money, but I'm responsible. I'll be a good mate. I'll be a good partner. Maybe you're making more money than me, but I'll bring discipline. You know, I, I know how to fix shit. I, I can be a good mate. But one of the things I really am worried about in America is just everything has become about the Benjamins.

• 1:36:01Scott Galloway?

  Character is being squeezed out by money. God, that sounded awful.

• 1:36:08Steven Bartlett?

  Look, I want to ask you, have you ever felt what Scott describes? Have you ever felt that your sort of sense of self-worth equates to how much money you have? Because I felt that.

• 1:36:18Speaker 00

  I don't think I as much have money equals identity and self-worth, but I do think for many people, there's a sense that money equals security. And so we're all chasing that dollar, which is security. But I think for men, it's much stronger. I don't relate to what you're talking about.

• 1:36:35Steven Bartlett?

  Yeah. So this is, I've never actually asked a woman this before, but. It's the number one topic of conversation in my group chat with my boys is how much are we working Saturday and Sunday to make more money, make ourselves more successful? And then one of my friends, who's not in my group chat, but one of my extended friends, went through financial hardship and he's in the lead up to starting a family, etc. And he went through a moment where he was going to be declared bankrupt and he was inconsolably depressed. His partner was fine. She was kind of like, you know, we'll get through this. But he, it was like his, he actually said to me, he goes, I've never, quote, I've never felt more worthless. And that's something that I've heard echoed by many men who go, you know, go through sort

• 1:37:18Steven Bartlett?

  of economic, financial roller coasters.

• 1:37:21Speaker 00

  That was actually one of the stats in that report, the Lost Boys Report, or Richard Reeves talks about this. I think that's actually where it comes from. So Richard Reeves says that the number one cause of death for young men under 15 is suicide and that men in general, the things that they describe in their notes, when they commit suicide are these words worthless and useless. And so if men feel like their identity and their value and their worth comes from money, when they don't have money or they can't be a provider and they're sort of on the edge of society, then they're literally opting out sometimes with their lives. Okay, I want to take the metaphorical iPad and ask you guys some questions because I

• 1:38:03Speaker 00

  feel like I've kind of said what I want to say about this topic, but I'm sure there are just millions of people that look up to both of you as symbols of masculinity. Scott, this is true, right? Moms talk to you all the time and say, how can I help my son? And so like, there's things that I want to know because this topic is the thing I'm most passionate about. I want to spend the next five years really helping with this supply problem and the mating gap, but I don't know that men will listen to me, but they will listen to you. So I want to learn from you. So if you could teach a dating bootcamp to all guys and even talk about what you would have them unlearn, what are some of those messages?

• 1:38:42Steven Bartlett?

  I would, a dating bootcamp.

• 1:38:44Speaker 00

  Yeah, or being a human bootcamp. Let's just extend it.

• 1:38:47Steven Bartlett?

  We'd have module one, comedy.

• 1:38:50Speaker 00

  Ooh.

• 1:38:51Steven Bartlett?

  Because the only thing that got me laid when I was broke was I was like slightly funny sometimes. I could be broken funny and I'd have like some sense.

• 1:38:57Speaker 00

  This could be improv, this could be just, yeah, keep going.

• 1:39:00Steven Bartlett?

  Something around confidence, which is just standing, I noticed that posture correlates to dating success. So I'd have men learn to stand up straight and to control their posture and take up more space. And I mean that in the nicest possible way, which is don't be shriveled. So like stand up, standing up straight, which is obviously one of the things that going to the gym does. It kind of pulls you out a little bit as well. Typical, but going out of fashion male manners. Open up the door. I still open up the door for my girlfriend every single day, even though apparently they went through a phase where that was seen as like not okay to do. But I've always taken great pride in it. And funnily enough, opening up the door for my partner makes me feel good. I'm like doing it for selfish reasons. It makes me feel like a man. It makes me feel strong. Also, like when a bus comes, I love the fact that I put my hand across my girlfriend.

• 1:39:46Steven Bartlett?

  That for me makes me feel like a man. I love that when we cross a road, I'm the one that's looking out. I love that I stand on the roadside of the pavement, et cetera. So I'd teach men these kind of behaviors. And definitely going to the gym and then, as Scott said, like entrepreneurship or making some money. That would be central to my bootcamp. I'll give you one more. It would be conflict resolution. And this goes to like the emotional empathy point. One thing that I struggle with, or at least I struggled with until my girlfriend coached me. And I did this podcast so many times that I learned some lessons is just how to deal with conflict. When, when the sparring partner is a woman, because men in conflict, we have a certain way typically. But learning the skill of hearing and understanding your partner.

• 1:40:28Steven Bartlett?

  And which is very difficult and like, listen, this might just be me. I find it incredibly difficult. To sit and to listen to my partner for ninety minutes when she tells me indirectly all the things I did wrong. I've had to learn the skill of doing that. And I sat here with someone who's a psychologist and said, she, they said to me, if you're a man, you have to learn the skill of sitting down for ninety minutes a week and letting your partner tell you everything that they're feeling and going through. With my boys, we don't do that. When we go on holiday, it is total silence. We're eating fucking Pringles and watching the game. But when I'm with my partner, and I'm sure when she's with her friends, it's talking. So I always, I've developed the skill now of just like sitting and listening.

• 1:41:13Steven Bartlett?

  And then sometimes I take notes. And then sometimes I repeat back to her what she just said to me. And this is totally alien to me. And it hurts when I do it. It like hurts. And I find it so uncomfortable. Like I find it really, really uncomfortable to do that.

• 1:41:26Speaker 00

  Even though this is something you spend hours a week doing for your job.

• 1:41:30Steven Bartlett?

  Hundred percent. It's so unnatural to me.

• 1:41:32Speaker 00

  But you've worked on it.

• 1:41:33Steven Bartlett?

  I've worked on it, yeah. I did it like three days ago. My girlfriend said, I was traveling around the world and we were in, I don't even know what country we were in. She goes, I've got some things I want to talk about. Can we put some time in the calendar? Do you have sixty minutes? I've got off stage in Sweden. I put in sixty minutes into my calendar. She video calls me and she talks to me for about forty five minutes. I don't have anything to say, I'm so tired. And I just sit there and listen. And in between the lines, it's like things I could do better. She's not blaming me or anything, but it's hard for me. My boys would never do that. Our friendship isn't contingent on those things. So that's what I would say.

• 1:42:07Speaker 00

  I love that.

• 1:42:08Steven Bartlett?

  Like, I don't know if you relate to that, but.

• 1:42:10Scott Galloway?

  I think about this a lot with my boys. And I think the kind of the three legs of the stool are provider. I'm probably over focused on the economics. That doesn't necessarily mean making a lot of money, but at least being disciplined and responsible about it. Developing skills, certification, having a plan, right? Don't be the guy ordering a bottle of Grey Goose at two in the morning. I'm going home because I gotta get up. You know, I have a plan. And.

• 1:42:35Scott Galloway?

  You know, I have a vision for how I'm gonna be a good provider. A protector, good manners. Your default system is protection. You constantly talk, speak well of people behind their backs. You hear someone being critical of someone else. Your inclination is to defend them. You don't demonize special interest groups. Your default setting, if somebody needs help anywhere or is being threatened. It's so heartbreaking to me that women feel unsafe when they see men. When they see a group of men coming down the street. Surveys show women are inclined to cross the street. And it just feels like from an early age, men need to be taught.

• 1:43:19Scott Galloway?

  Anyone smaller, anyone more vulnerable than you, anyone in a special interest group. Your default is protection. That's what men do. Think about masculinity, a soldier, a cop, a fireman. What do they do? At the end of the day, they protect. That is your default operating system is a move to protection. And then procreator. I think you should wanna have sex. I think you should be willing to take risks. I tell my boys, I did this for a while. They can't get back in the house unless they talk to a stranger. And my oldest, no problem. Hey, what's going on? My youngest, not as easy.

• 1:43:57Scott Galloway?

  Just go up and pet their dog. I think there are so many men out there that have no willingness or ability to open, to, you know, to just say hi. Where are you from? To just open. And to want a romantic relationship is a wonderful thing. There's nothing wrong with that. Modulate your porn. Decide.

• 1:44:23Scott Galloway?

  Ask yourself, would you wanna have sex with you? Get strong, get fit, get your act together. Smell nice. Groom. If you can't dress well, find someone who can dress you. And initiate contact and want to have.

• 1:44:41Scott Galloway?

  A relationship with someone, that's a wonderful thing. That mojo is the most purposeful, wonderful thing in my life is that I'm raising two patriotic, decent men. And it started with me really wanting to have sex with this woman I saw at the pool at the Raleigh Hotel. Right? And I know, that sounds crass. It's like, I looked at her and thought, I am really attracted to this woman, so I'm going to take a risk in the middle of the day without the benefit of alcohol. I'm gonna walk up and introduce myself to her and another guy, and to a woman, she was like, hey, where are you guys from? And then 18 months later, our first son was born, middle name Raleigh, after the hotel. Take risks, be, want to have mating opportunities.

• 1:45:25Scott Galloway?

  You're a provider, your default system is a protector, and there's nothing wrong with wanting to be a procreator.

• 1:45:33Speaker 00

  I love everything you said. And then one thing was going through my head as you said it was, it feels really sad that in this moment in time, we have to tell people to become pro creators. Don't you feel like there's something sick in our society if that has to be taught? Evolutionarily, all of our software is towards procreation. Like, that is how we are wired. Yet, people are so sick from the food that they eat, from all the medications that people are on, from all the pornography, from all the technology, that you literally have to teach your sons the importance of procreation. And that's why I'm here, and that's why I'm really freaked out by all this stuff, because we are at a point in society where in South Korea, of 100 people of childbearing age,

• 1:46:17Speaker 00

  they are going to produce 12 grandchildren, based on a 0.7 birth rate. And the fact that you talk about the P of procreation, like, I'm so worried about our society.

• 1:46:30Scott Galloway?

  It's 60% of 30-year-olds 40 years ago used to have a kid, now it's 27%.

• 1:46:37Speaker 00

  So when I was on the plane on the way here, I told this woman who was sitting next to me what I was going to be talking about. And her gut reaction was, oh, why do we have to worry about that? Women are doing better than men, like, great, let us do that for the first time in history. Like, her gut reaction was, why is this a problem? Then I started telling her these stats around lowest marriage rate, we're approaching the lowest marriage rate in US history. The birth rate has gone down 20% in 20 years. And she didn't know these numbers. And I feel like people are afraid to talk about this topic because they think it's a zero-sum game, where when men lose, women win, and vice versa. But right now, we're all losing.

• 1:47:16Scott Galloway?

  There's huge economic impact, too, because it used to be 12 people working age to support every senior. Now it's three to one. If we don't have kids, we're going to go into economic decline.

• 1:47:25Speaker 00

  Yeah, South Korea is replacing its nursery schools with its nursing homes. Like, they are the anti-example for us, and I think people need to be paying attention.

• 1:47:33Steven Bartlett?

  By 2050, about 40% of the population will be senior citizens, and the labor force could have halved within the next 40 years. The Bank of Korea warns that if current transpasseists, the Korean economy could begin contracting in 10 years' time. And this presents a national service risk as the country relies on its conscripted military. And this will fall by hundreds and hundreds of thousands of people by 2025. Though half, oh my gosh, could fall from 250,000 troops to 125,000 troops. Politics is the last thing I wanted to talk about, and how this sort of intertwines with everything we've talked about today. Obviously, Trump is now in power. And as we saw in the data, and it was touched on early on,

• 1:48:17Steven Bartlett?

  young men have become more right-leaning and more conservative than ever before.

• 1:48:22Steven Bartlett?

  The left hasn't necessarily offered the best vision of masculinity to young men, as something Scott's talked about previously. I was wondering, I think this morning in the hotel, I was wondering, I was like, how are, how is the left going to get men back? Is that possible? Because the vision of masculinity, this is something Scott's talked about, that the left portrays is not, doesn't seem to be in line with all the things we've just described that we feel intuitively as men. The things we think are important, like economic viability, being strong, you know.

• 1:48:52Speaker 00

  I'll let Scott go first.

• 1:48:54Scott Galloway?

  Well, on the right, they've conflated masculinity with coarseness and cruelty. The two kind of role models, you know, President Trump, who in my opinion demonstrates a lack of grace and a lack of empathy and a lack of kindness. And Elon Musk is concurrently being sued by two women for sole custody of their kid because he hasn't seen the kid. I mean, is that, those are the role models we want for young men? And on the left, their vision of masculinity is act more like a woman. I don't think that's helpful either. I went to the Democratic National Convention and there was a parade of special interest groups.

• 1:49:38Scott Galloway?

  Everyone was represented, except for the group that needs the most representation right now, in my view, and that is young men. If you go to the DNC website, they list 16 special interest groups and they say, who we serve. They call it out, who we serve. Asian Pacific Islanders, seniors, the disabled, immigrants, Black Americans. And I added it up. It's 74% of the US population. And when you say you're actively advocating for 74%, you're not advocating for the 74%. You're discriminating against the 26%. And who are the 26%? Young men.

• 1:50:11Steven Bartlett?

  Is this a consequence of DEI?

• 1:50:13Scott Galloway?

  I think that's part of it. I think there's been so many groups that have been discriminated against. And the way I would just loosely describe the Democratic Party is we have the right ideas and then we just take it too far. You know, there were, women have gotten a raw deal. So they need advantage. You know, gays have been persecuted. The people, non-whites have had, there were 12 black people in 60 years ago in Princeton, Harvard and Yale combined. That was a problem. This year, more than 60% of Harvard's freshman class identifies as non-white. So I think we got to get out of identity politics, but the notion, I, this, this, it largely came from the left, this notion of toxic masculinity.

• 1:50:57Scott Galloway?

  There's no such thing. Because there's violence, there's people who are criminals, there's people who are unkind, that means they're not masculine. Masculinity is being a protector, a provider, a procreator. And the Democratic Party seems to believe that leaning into anything around your advantage of being male in terms of your strength, your kindness, your wanting to procreate, your initiating sexual contact or sexual romantic interest is somehow a threat and somehow toxic. I just think they've sent absolutely the wrong signal. And into that void has stepped basically thinly veiled misogyny that is just so ugly.

• 1:51:39Scott Galloway?

  You know, the, the, and he, Trump flew right into it. The reason Trump won this election, in my view, is the groups that pivoted hardest from blue to red, 2020 to 2024, were Latinos, who were sick of being categorized by their identity. But numbers two and three were people under the age of 30, especially males, who are not doing very well and feel like Donald Trump feels their pain. And women aged 45 to 64. And my thesis is that's their mothers. Because if your son isn't doing well, you don't care about territorial sovereignty in Ukraine or transgender rights, you just want to change. My son isn't doing well.

• 1:52:16Steven Bartlett?

  Those are the people that whisper to me in the streets about these conversations. It's the 42, 55-year-old mother who has a son, who doesn't feel like she can speak up, but says to me privately that she's worried about her, her kids. And actually, we had some, some mothers write in, all of which wanted to stay anonymous, saying this exact same thing. They've got an 18-year-old son, they're super concerned, they've got a 16-year-old son, the son looks lost. And as the stats show from the report, they're not leaving home, in the same way that women, their daughters leave home, but they don't know what to do about it. So for those parents that are listening now, we can't change society. What would you recommend a parent of a young boy does?

• 1:53:00Scott Galloway?

  First thing is forgive yourself. There's this natural part of a separation where, and I think this is true of girls, but especially boys, where to make the separation easier, we don't get along with our parents in our senior year in high school. And that doesn't mean your son doesn't love you. That doesn't mean your son's not going to figure it out, but to forgive yourself. There's, but going back to more actionable things, try and get male, try and get men involved in his life.

• 1:53:34Scott Galloway?

  And then, you know, dumb stuff like my mom made sure I was in Boy Scouts. My mom, when I got cut from the high school basketball and football team, she enrolled me in city leagues so I could continue to play sports. But it was mostly, she always ensured that I had men in my life. And I think that was really, really important for me. But, you know, I would just say that I feel like I need to coach men more. Like what I say to boys, one of the first thing I say to boys, I had lunch with, it happens every, I had lunch with someone who's a fairly famous news anchor and her son. And I asked the mom to excuse, they started going at it. And I asked the mom to excuse herself and I said to the mom, I'm like, you realize this is the only person in your life ever that wants you to be more successful than you.

• 1:54:19Scott Galloway?

  You just gotta cut this shit out. This woman is not your enemy. And I heard that and I was, I was a bit ashamed because I remember like being such an asshole to my mother, you know? So I think, but I think I could say that to him because I could look him in the eyes and say, what the fuck are you doing? So I just think that male involvement for single mothers.

• 1:54:45Scott Galloway?

  And I think men are really willing to get involved, whether it's someone down the street, a coach, you know, a sibling, your brother, whatever it is. But I do think, again, the research shows that the the point of failure is when a boy loses a male role model. And also to forgive yourself, being a single parent with a son, I think that's hard. I just think it's hard. Logan, you've got some questions I can see.

• 1:55:11Speaker 00

  Oh, yeah, I do have some questions for Scott, but I would love for you to answer them, too. So one of them is, what is something about being a man that you learned growing up that you have had to unlearn? And I'm wondering specifically in how you're raising your sons to avoid some of those things.

• 1:55:30Scott Galloway?

  I think a great proxy for masculinity and manhood is, and Richard Reeves introduced me to this. I think it's so powerful and at a surplus value. It's not about a religious ceremony. It's not about having sex. It's not about an age. It's about getting to the point of surplus value. You create more tax revenue than you absorb. I say to my boys, you're negative value. Look at all the resources going into you. Look at all the love. We love you so much more than you love us. Your teachers are spending all this time and energy and you're giving, you aren't giving anything back. At some point, that needs to pivot. So creating more tax revenue, noticing people's life, registering more complaints from other people than you are complaining,

• 1:56:15Scott Galloway?

  protecting people, you know, adding surplus value. So, you know, these notions that, and I wasn't that guy. I wanted more from everyone else than I was giving. I was the guy that's, when someone honked at me, I was the guy that sped up and honked back to restore the universe to its place. If a Delta, if a, if a ticket counter agent at the airline counter was rude to me, I needed to get back in their face to restore harmony to the universe because I'm a fucking baller. And what you realize is being a man is occasionally taking a hit. Right? It's having surplus value. It's noticing people's lives. It's listening to complaints. It's occasionally thinking, well, maybe this person who come off in traffic, I don't know what's going on with them. Maybe their kid has diabetes.

• 1:57:00Scott Galloway?

  Maybe they're going through divorce. It's adding more value than you're taking. And until the age of like 40, I looked at every relationship. Am I getting more out of this than I'm giving? And if I'm not, I'm out. And what you realize is, good business partnerships, you add as much or more value than your partners. Good relationships, you witness the person's life. You make them feel fucking awesome. If you leave this world a little bit in debt, that's the whole point. That's the whole point. Or a little bit, if the world's in debt to you, that's the win. And I used to think as a young man, that meant I needed to exit the relationship. I'm not getting more money or services than I'm giving. I'm not getting more kindness than I'm not giving.

• 1:57:44Scott Galloway?

  I'm not getting more hot experiences with this romantic partner than they're giving me. I'm out. No, it's the other way around. Being a man is surplus value.

• 1:57:53Steven Bartlett?

  Yeah, I've never thought about that before, but it's so true that like, as a man, you should aspire to be considered generous. And actually, the first time someone called me generous was like such an unbelievably wonderful compliment to me because it means that people see you as someone that's giving things. But to answer your question, for me, it was just a willingness to express my emotions when I'm struggling. That's like the, that's always been a difficult thing for me, especially because of everything I've said earlier about wanting to be a strong, wanting to be a provider. There are going to be moments where regardless of how well you play the game of life, you're going to struggle. And I did not have the tools. I still really don't have great tools for this, but to turn to someone and say, I'm really struggling with this and not to feel emasculated.

• 1:58:37Steven Bartlett?

  And I would say that because as a man, pretty much the only person you have in your life typically that you can turn to is your, your, your, your romantic partner. That's also the last person you want to turn to and say you're struggling. Because again, for me, that felt like I was being emasculated. So I remember the day very vividly when I was like 30 years old, turning to my girlfriend and like running the experiment of letting her know that I was struggling with something. And how difficult that was. But the only reason I did it was because I almost felt like I had no fucking choice. I'd like gotten to the point where I was like, I need to tell someone this. And she was the the only person, and I still don't think I'd tell my my guy friends, everything. I would tell them some

• 1:59:22Steven Bartlett?

  things, but I don't think I'd tell them everything. And when I look at the stats around mental health and depression, which are absolutely horrific, and some of these quotes that we had from some of the guys that wrote into the show, this guy Liam said, for me, the biggest challenge that young men face today is I feel like I'm striving for meaning, but I can't find it anywhere. I struggle to even sleep at night with some form of substance, because my brain is constantly firing different scenarios at me that I'm failing in my life. When I am alone with my thoughts, it's like having never ending lesson about how useless I am, and how I need to change everything in my life. And the hardest part is I can't even tell anybody this, because I would feel weak. And then this guy Jeffrey wrote in and said, my entire life, I have never felt like I was good enough, like I could never earn my

• 2:00:02Steven Bartlett?

  place in society. And even though I think I've achieved some things by the age of eighteen, I still feel like deep inside, I will never be enough, and I'm still not enough, and I can't tell anybody.

• 2:00:14Steven Bartlett?

  And I think that's a problem that's quite unique to men. It might be a problem unique to my upbringing, but I just don't have the tools. So when I look at the stats around depression and men killing themselves, seventy five percent of suicides in the UK are men, and seventy five percent of the worldwide are men. And suicide, as you said, I think earlier, is the leading cause of death amongst young men in fifty countries. Yeah, if you feel that meaningless, and you feel that worthless, and you don't have anyone to console about it, to maybe tell you that you're wrong, you know?

• 2:00:42Speaker 00

  That's why when Scott said that you don't necessarily buy the research that women are looking for someone who's emotionally intelligent, fine, then don't do it for your partner, do it for yourself. Yeah. I just saw the stand up special by Kumail Nanjiani. It's it'll I'm sure it'll like come out on streaming soon, but the last twenty minutes was pretty incredible. Basically turned from like sort of silly stand up into Kind of like his TED Talk. So he told this amazing story about how one day he was speaking to the press and he said, I started to go to therapy when there were a bunch of bad reviews about my movie because I realized so much of my identity was tied up in external factors. And this turned into headlines around the world that said, bad reviews land Kubil Nanjiani in therapy. And he was really frustrated by this.

• 2:01:27Speaker 00

  So in the standup special, he took the five most popular things that people said criticizing him and he broke down each one. So for example, one of them was, oh boo hoo, poor, you know, super rich movie star feels sad about bad reviews. We should all feel sad for him. And he's like, no, you don't have to feel sad for me, but I can feel sad for me. And he went through all these things and he talked about his therapy journey and how before therapy, he thought, I just don't experience negative emotions. I don't experience sadness. And through therapy, he understood, oh, I experience sadness all the time, but I don't allow myself to feel it. So it just comes out as anger. So he told a story about talking to his dad on the phone. His dad had just been in a car accident, but was fine. And then he helped his dad through that experience.

• 2:02:10Speaker 00

  And then a few hours later, he's like, where the fuck is my Ninja Turtle T-shirt? And it's like, he needed therapy to explain to him, he's not upset about the T-shirt, he's upset about his dad. But I think that the fact that he, you know, in his 40s or however old he is, had to learn that, it makes me feel like everyone needs to learn that. If it's not for a romantic partner, then it's for yourself because life sucks. If you can't cry, you can't express emotions, you don't have people to talk to. And so forget about attracting a mate, just not killing yourself, just being a happier person. I think we just need more room for men to express emotions.

• 2:02:48Steven Bartlett?

  The first time I went to a therapist was when I was about 30, 30, 31. And I put it off for so fucking long for this reason, because every part of it made me feel like emasculated. And as a man, you're like, I know I can deal with everything myself and I've got this. Like I said, when the bus comes, I put my hand in front of my girlfriend. I'm always the protector. So when you find yourself in a position like these men who've written into the show where you feel meaningless, or you feel hopeless, or there's some other challenge in your life. You think it's your job to fix. Well, I thought it was like my job to fix. And also like, maybe because I've been a CEO since the age of eighteen. I'm always like holding forth for everybody. So you learn to like, keep a fucking straight face.

• 2:03:30Steven Bartlett?

  The business is on fire. We have no money to pay one hundred and seventy people's wages. And it's Friday and they're expecting, like you learn this skill of like numbness. And that doesn't serve you when you're trying to resolve something. And this is why I think porn, gambling addiction become the avenue. Because there's not another avenue to sort of take pressure off the pressure valve. So, yeah, it's difficult. It's difficult.

• 2:03:56Scott Galloway?

  The way you, the email you just read from that young man. I, I've stopped. And it sounds crass. I can't handle the emails I get anymore. I'm getting so many emails from young men who are just. I mean, you, you read an email like that and you just like, it's devastating. You know, I haven't gotten over the death of my father. I'm living alone. I've become addicted to, I mean, you just hear this shit and like, I know I have value to add. I just can't figure it out. Or, I mean, just, there's just so many of these men out there. And I think a lot of it is, I always look to economics. I'm like, we've got to figure out vocational programming.

• 2:04:40Scott Galloway?

  I think we should have national service so people feel a sense of identity and connection and purpose. Some of the lowest levels of young adult depression are in Israel, despite all the existential threats. Cause they all serve in the IDF for two to three years. I think we need more freshman seats at colleges. I think we need more third places where people, I think a lot of it comes down to economics and policy programs. I think there's a lot we can do to help young men. But in the US, it's now seventy seven percent moving to eighty percent suicides. It's four to one. If there was any special interest group, we go into a morgue in America and five people die by suicide. Four are men. If that was any other special interest group versus the control group, they'd weigh in with programs.

• 2:05:24Scott Galloway?

  But because of the enormous advantage I registered, and let's be honest, it was enormous. Basically, all prosperity in America, which was unprecedented, was crammed into thirty percent of the population, basically white males. So we just had, we had staggering advantage.

• 2:05:41Scott Galloway?

  And now 19-year-old males are paying the price for my advantage. There's really a lack of empathy for them. And what I do think is hopeful is that mothers and women in society now realize that the country and women are not going to continue to flourish if men are flailing. And it finally feels like we're having a real program. The governor of Maryland, Westmore, has said that his focus for his administration, this is the governor of a state, a liberal state, is going to be on helping the state's young men. I mean, that took such fucking balls for him to say that. And you know what? The populace received it well because on the ground, people are feeling it.

• 2:06:26Scott Galloway?

  They're really feeling how much young men are struggling. So I'm actually quite hopeful that we've turned a corner in terms of the dialogue. Because when I started talking about this four or five years ago, right away, oh, your massage, your hair wasn't on fire when women were, I mean, just, oh, it was such, there was such a gag reflex. It has changed so dramatically in the last four or five years.

• 2:06:50Speaker 00

  Where do we send these guys?

• 2:06:54Scott Galloway?

  That's a great question. And I wish I had a list of resources. I'm trying to assemble it around, all right. I mean, I'm, I'm involved with it because it's difficult to discern between ordinary young adult or adolescent problems and when a kid's suicidal. I wish I had some sort of AI filter that would go, this kid needs help right away. Like, here are some resources. Here are some men's groups. You know, and I do a shitty job. I can't talk to all of them. A couple of them, I take the lazy guy. I say, here's 500 bucks, do better help online therapy. I'll pay for your first four sessions.

• 2:07:26Speaker 00

  Yeah.

• 2:07:27Scott Galloway?

  Just, but I gotta be honest, I don't know.

• 2:07:30Speaker 00

  I mean, I think we should put together this list of resources. And I feel like there are good guys out there. I put Chris Williamson in this group. I put both of you out there. Podcasts are how a lot of modern wisdom is being expressed right now, right? You don't go to church. You get your sermon through your AirPods. So like, who are the guys that are saying healthy things? And I feel like if we can fill their ears with the healthy messages of masculinity, we are taking away the space and the attention from the people that are really profiting from these negative messages.

• 2:08:03Speaker 00

  I think you need a place to send the people who email you.

• 2:08:05Scott Galloway?

  Yeah, and I appreciate the offer and we should do this, but we should have a list that says, all right, what are you struggling with? And here are some, here are some resources or things you should think about.

• 2:08:17Speaker 00

  But even what you both said to my answer or to my question around like, what's the bootcamp? Or what would you tell guys? Like, that's not a crazy list. I think it's like for a lot of these guys to have you as sort of a male role model of like, go to the gym, make money, be kind, look out for others. Like, I just feel like that can be condensed into, and maybe that's what your new book is. But like, truly, I think people are looking for a script. With the lack of religion, lack of institution, we've lost all these scripts that tell people what to do. Let's write a new script.

• 2:08:54Scott Galloway?

  It's on you, brother. You've got more tread on your, you've got, look at all these cameras.

• 2:09:02Speaker 00

  I mean, somebody's gonna watch this and pull it together into all of your advice. But I'm just saying.

• 2:09:07Scott Galloway?

  I like the idea of a collective.

• 2:09:08Speaker 00

  It needs to get out there because if you don't fill the space, somebody else will and they already are. And it's not the messages that you want to have the next population, the next generation having.

• 2:09:21Steven Bartlett?

  I agree. We'll talk about this.

• 2:09:23Speaker 00

  Okay, one, two, three.

• 2:09:27Steven Bartlett?

  Anything else you wanted to ask us? I know you see you're Scott's a hero of yours. So if you've got any other questions you wanted to ask.

• 2:09:31Speaker 00

  No, I'm just really glad that we're having this conversation. I feel like maybe I wouldn't have had this conversation a year ago. I do think the tide is turning. I think the title of the report as Lost Boys is very helpful. And I just want to end with the message that women don't have to do worse when men do better and vice versa. And let's raise up everyone so that we're all thriving and.

• 2:09:57Speaker 00

  Yeah, let's help these lost boys and also help women.

• 2:10:00Steven Bartlett?

  Any closing points on it, Scott?

• 2:10:02Scott Galloway?

  Well, just a message to young people in general. The arc of happiness is a smile. And that is, kind of zero to 18 is prom, football, you know, making out. It's generally pretty happy. The least happy years for people are usually kind of 18 to 45.

• 2:10:25Scott Galloway?

  Economic stress, relationships are hard. You probably are someone you love a great deal, get sick and dies. And if you're struggling, what I would just say is, you know, don't be afraid to reach out for help, but also realize that if you're not a member of parliament and you don't have a fragrance named after you, it doesn't mean you're failing. And to forgive yourself and to recognize that those are tough years. I, you know, when my first kid was born, I tell this story a lot. It's supposed to be angels singing and bright lights. I felt nothing but shame. I was 42 and I was broke. I had put everything into my tech company. Great financial recession came along. I think my accountant called me and said, you're worth a negative $2 million.

• 2:11:09Scott Galloway?

  If we look at your debts, you're worth negative $2 million. And about that time, my oldest son had the poor judgment to come rotating out of my girlfriend. And all I felt with this kid was shame. Like, I have failed. I've failed myself. And now I failed on an entirely new dimension as a provider and a father. That was the first thing I felt when my son was born. And I wrote about it. And I can't tell you how many men I heard from. That all I felt when I had my first kid or kids was a sense of embarrassment and that I was already failing.

• 2:11:44Steven Bartlett?

  That energy that you felt at that moment. Did you channel it into something or were you tempted?

• 2:11:50Scott Galloway?

  Nausea.

• 2:11:51Steven Bartlett?

  Nausea.

• 2:11:52Scott Galloway?

  I was in the delivery room and they were more worried about me and they thought it was because I was grossed out by birthing. It was because I was so ashamed. I would just immediately felt like, oh my God, how did I put myself in a position where I'm a terrible provider on day one? I just felt a tremendous amount of shame. And I think most people, when you talk to them, at some point have felt really down and really like embarrassed. And I just don't think that's anything unusual. And you, you, you wanna, you wanna forgive yourself. You wanna say to yourself, I can add value to a company. I can make someone very happy. You know, and try and surround yourself with people that make you feel good about yourself.

• 2:12:35Scott Galloway?

  And every day, just little baby steps, write some things down. Try and exercise, try and eat well. I can tell when I'm getting depressed and I have this method of getting out of it. I call it SCAFA, S C A F A, sweat. It's like resets my operating system, clean, try and eat really well at home. Abstinence. And when I say abstinence, abstinence from pot and alcohol, both of which I love. And I'm really good at them. They add value to my life. But when I'm not feeling good, I take them out of my life because whatever's going on with my sensors, I just don't want to mess with them. F is family. I find being around my boys is really important. And then A is affection.

• 2:13:15Scott Galloway?

  I find affection, being around, even if my dog's laying on me or my boys, I'll say to my boys, let's watch TV and my boys instinctively throw their legs on mine. Not necessarily sex, but affection with my partner. Those are the things that get me out of a dark place. So try and figure out, if you can, what things help you get out of a dark place. But recognize, everyone struggles. And I'm not saying that you shouldn't reach out and find help, but everything online is telling you, you should be in a Gulfstream and parting in St. Bart's. No, that's just not, that's not the real world. And try and build a support system and also forgive yourself.

• 2:13:56Scott Galloway?

  Life is, happiness is a smile. Kind of 20, 20 to 45 is usually, you know, it's full of a lot of joy, but it's also full of a lot of, you know, oftentimes a lot of anxiety.

• 2:14:07Steven Bartlett?

  Do you go to therapy?

• 2:14:08Scott Galloway?

  No.

• 2:14:09Steven Bartlett?

  Have you ever been?

• 2:14:10Scott Galloway?

  I did. My first marriage, we went to marriage counseling and after the first session, we decided to get divorced. So I'm a little traumatized by therapy. Yeah, he cut right to it. Saved me real money.

• 2:14:20Speaker 00

  Yeah. Oh, Stephen, I wanted to add one more thing. I think an underappreciated resource for men for building empathy is reading fiction books. So I'm in a book club. I read fiction all the time. Fiction builds a lot of empathy because you are truly inside the mind of somebody else for two or 300 pages. When I talk to guys, they so rarely read fiction. Do you read any fiction?

• 2:14:43Scott Galloway?

  Not at all.

• 2:14:43Speaker 00

  A lot of guys that I talk to, they say, oh, I read nonfiction. And there's so many lists online of like the 100 nonfiction books to get your MBA. And it's like, we're all reading so much nonfiction on our phone at all times. Read a book of fiction, get inside the head of somebody else, get inside the head of a woman. I think that for $0 at the local library, you can actually become a better person.

• 2:15:06Steven Bartlett?

  You know, it's interesting there. There's a reason why men read books about how to make money.

• 2:15:09Speaker 00

  Yeah.

• 2:15:10Steven Bartlett?

  Because it goes back to everything we've said. If I said to my boys, boys, we're gonna start reading fiction, that my friends read stuff that's gonna help them build a business, make money, or gain muscle mass.

• 2:15:19Speaker 00

  Yeah, but can I convince, what if, what if, what if you're single and I'm gonna say, read this fiction and you're gonna get laid? Like, why can't we just reframe and change the narrative on fiction?

• 2:15:29Steven Bartlett?

  Yeah.

• 2:15:31Speaker 00

  I mean, I just feel like there's so many examples of times that I haven't really known what's going on with the group. And then I read a book about that group and I'm not an expert in them, but I can think about them more. And I just feel like, look, if you are not having success with women and you don't have any women in your life, read a fucking book by a woman.

• 2:15:48Scott Galloway?

  Just a quick anecdote. When I was a senior in high school and a freshman in college, I remember thinking, I'm strange. I'm, I'm, I remember feeling very insecure about my own psychological makeup and that didn't help. And then I read a bunch of John Irving novels, The World According to Garp, Cider House Rules, and the people in it were just so fucking strange. It made me feel better about myself. I'm like, oh, there's other weirdos out there. So what you say really resonates. It made me feel less self-conscious about how unusual I thought I was. So it just dawned on me that that was a big help for me.

• 2:16:26Steven Bartlett?

  Wow.

• 2:16:26Speaker 00

  TikTok is not gonna give you the empathy that spending 300 pages inside the mind of a person different from yourself will.

• 2:16:34Steven Bartlett?

  Thank you both for so many reasons. Scott, you're actually writing a book at the moment, which is going to be published shortly. We've talked about it a few times. What is the title of that book and what is it about?

• 2:16:44Scott Galloway?

  Well, I determined, I don't know how it is for you with books, but basically your publisher does nothing and then obsesses over the title. That's the value of it.

• 2:16:53Speaker 00

  That is very true.

• 2:16:54Scott Galloway?

  So I had it work. It was supposed to be originally about masculinity, and then I realized that I don't have the skills or the domain expertise to summarize masculinity. So I changed it to work in progress, notes on becoming a man. And I just talk about stories that I've written about, about some of the things we've talked about today and trying to use masculinity as a code. I think everyone needs a code, whether it's the military, the religion, their family values. And I think masculinity can serve as a code if defined correctly for young men. But it's just a series of like stories about things I've gone through, some of my many ways I've failed and what I learned about trying to become a man, trying to be a good dad, trying to be a good partner.

• 2:17:33Steven Bartlett?

  When is it published? When is it going to be published?

• 2:17:34Scott Galloway?

  It'll be on the fall.

• 2:17:35Steven Bartlett?

  On the fall, okay. And Logan, you have an incredible book, which is, I mean, one of the, I think, the book on this subject matter called How to Not Die Alone: The Surprising Science That Will Help You Find Love. And what does someone discover in that book?

• 2:17:50Speaker 00

  Well, it's really about understanding the blind spots that hold people back from finding love and then making a plan to overcome them.

• 2:17:58Steven Bartlett?

  I'm going to link all of Scott's books and all of Logan's book in the comments below for anybody to read. I also wanted to say a huge thank you to the Centre of Social Justice for making this report because it's, again, it's caused a huge conversation in the UK and now around the world around lost boys. And we have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for. And the question I'm going to ask both of you is, Logan, what are you most scared of?

• 2:18:26Speaker 00

  I'm most scared of losing my husband.

• 2:18:30Speaker 00

  Because he has had a brush with death, he had very serious bone cancer. I feel like we've just been through such hard stuff with him medically that right now, I'm here today with you. He's climbing. I was just thinking, you know, what happens if something happens to him with climbing? And we have a one-year-old daughter. And so maybe the most obvious answer is something that happened to my daughter. But for me, it's really something that happened to my husband.

• 2:18:55Scott Galloway?

  Scott, what are you most scared of?

• 2:18:58Scott Galloway?

  The way I took that was what am I most worried about? I'm really worried about an epidemic of loneliness.

• 2:19:06Scott Galloway?

  From a societal standpoint, the people are starting to believe they can disengage from life.

• 2:19:12Scott Galloway?

  And that leads to anxiety and depression and polarization that makes the world a less safe place. Personally, my fear has always been the same. I'm always worried that my kind of selfish instincts

• 2:19:23Scott Galloway?

  manifest in an ugly way and I end up alone and old. You know, that's my that's my biggest fear, that I end up dying under bright lights. You know, surrounded by strangers. That's my biggest fear. Because your selfish instincts manifest. You do something wrong in your relationship or you fuck up your Yeah, just always my dad is not a very, my dad ended up, my dad's basically alone at 95. And some of his less, some of his lower character quality attributes I see in myself. And that's a fear. My fear is that, you know, end up dying surrounded by strangers.

• 2:20:00Speaker 00

  Steve, do yours.

• 2:20:04Steven Bartlett?

  The first thing that comes to mind is something happening to my partner. I just can't imagine, I just see her as this like perfect human being that was like this angel. So thinking, I just can't imagine ever finding anybody comparable. So something happening to her, finding out she was sick, I think is the first thing that comes to mind. It comes to mind, but actually, but above anything, anything in my life. And then I do have a little bit of Scott's fear, which he expressed there, which is that I will make bad decisions based on I'm going to just say it, just like the temptation of life. And that'll lead me up, lead me to be a bad father, not be around for my kids, not be able to be around for my kids and be lonely

• 2:20:50Steven Bartlett?

  and old and rich and miserable. It's like kind of a fear I've always had. It's interesting I said the word temptation.

• 2:20:59Speaker 00

  Yeah.

• 2:20:59Steven Bartlett?

  Because in the world, you know, there's a lot of temptation.

• 2:21:01Speaker 00

  There is.

• 2:21:02Steven Bartlett?

  People don't talk about it a lot.

• 2:21:05Steven Bartlett?

  Thank you, Scott.

• 2:21:07Scott Galloway?

  Thank you.

• 2:21:07Steven Bartlett?

  I want to say thank you to you in particular because you've been one of the leading voices in this fight.

• 2:21:11Scott Galloway?

  That's a generous thing to say. I appreciate that.

• 2:21:13Steven Bartlett?

  It's absolutely not generous because it's absolutely true. When people think of this subject matter, they think of you now. And you also stuck your neck out and started speaking about this subject long before it was okay to speak about this subject.

• 2:21:24Scott Galloway?

  Thank you.

• 2:21:24Steven Bartlett?

  And you spoke about it in such an eloquent, hilarious, wise way that both sides listened. And I think you're one of the key people on this subject matter who's even allowed these kind of reports to exist. Because I'm actually not sure that if it wasn't for you, reports like this would exist.

• 2:21:42Scott Galloway?

  I think you're wrong, but I'll take it.

• 2:21:44Steven Bartlett?

  I think I'm absolutely right. Like, I actually think I'm right because the reach you've had on this subject matter is hundreds and hundreds of millions of people across the clips, across the podcasts you've done. And like I said, listen, there wasn't a lot of people saying it before you could say it. You've actually given cover to a lot of people. You've even given cover to me. And it's because of the wonderful science and art that you deploy as it relates to communication. And Logan, thank you as well, because you've made the decision as well to lend your voice to this subject matter, which is complicated. And it's like problematic and it's full of like landmines, it feels like. But you're adding an incredibly important perspective when that comes from tremendous research, lived experience.

• 2:22:23Steven Bartlett?

  And you're a very important, I think, individual in this, in this fight to speak, to speak and to sort of create a better world for our young and lost boys.

• 2:22:34Speaker 00

  Thank you. Can I thank Scott too?

• 2:22:36Steven Bartlett?

  Knock yourself out.

• 2:22:37Speaker 00

  You know, just to make you uncomfortable.

• 2:22:39Scott Galloway?

  Go on.

• 2:22:40Speaker 00

  Okay. Yeah. So as I've been talking to people about my interest in this, the first thing they always say is, oh, the stuff that Scott Galloway is talking about. And if you weren't talking about it, I don't think they would have anyone to point to.

• 2:22:51Scott Galloway?

  But I just need to, I feel like a plagiarist because the majority of my good data comes from Richard Reeves.

• 2:22:56Speaker 00

  I know that that's true, but the point is you are the most effective communicator in the world right now. Your ability to turn stories and facts into persuasion is something that no one else is doing. So you're taking Richard's data and combining your lived experience and you're getting this message out there in a way that no one else is doing.

• 2:23:17Scott Galloway?

  I think that's generous. Thank you.

• 2:23:20Steven Bartlett?

  And no one else could reach both sides in such an effective way, which I think is really important. So again, thank you, Scott. Thank you. Thank you for being so generous with your time. Really appreciate it. We launched these conversation cards and they sold out and we launched them again and they sold out again. We launched them again and they sold out again because people love playing these with colleagues at work, with friends at home and also with family. And we've also got a big audience that use them as journal prompts. Every single time a guest comes on the Diary of a CEO, they leave a question for the next guest in the diary. And I've sat here with some of the most incredible people in the world and they've left all of these questions in the diary. And I've ranked them from one to three in terms of the depth. One being a starter question and level three, if you look on the back here, this is a level three,

• 2:24:04Steven Bartlett?

  becomes a much deeper question that builds even more connection. If you turn the cards over and you scan that QR code, you can see who answered the card and watch the video of them answering it in real time. So if you would like to get your hands on some of these conversation cards, go to thediary.com or look at the link in the description below. I find it incredibly fascinating that when we look at the backend of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you. If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button.

• 2:24:47Steven Bartlett?

  The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to doing this thing we love. If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time.