Prof G Markets: Rivian and Volkswagen’s New Partnership + Scott’s Tax Strategy

Scott shares his thoughts on Volkswagen’s investment in Rivian and why he thinks the electrical vehicle industry is entering the “Valley of Death”. Then Scott and Ed discuss JPMorgan’s tax management business and Scott breaks down different tax avoidance strategies he thinks more young people should know about. Follow our new Prof G Markets feed: Apple Podcasts Spotify Order "The Algebra of Wealth," out now Subscribe to No Mercy / No Malice Follow the podcast across socials @profgpod: Instagram Threads X Reddit Follow Scott on Instagram Follow Ed on Instagram and X Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

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• 1:00Scott Galloway?

  Today's number, seven billion. That's how much US Airlines collected in baggage fees last year. True story. Last week I was arrested at an airport. I guess you're not supposed to yell shotgun before getting on a plane.

• 1:23Scott Galloway?

  That was the best I could come up with. That's the best. Do you know, I have not, true story. I have not checked in luggage in, I think 30 years. I'm all carry on. I will go around the world for a month and not.

• 1:36Ed Elson?

  This is because, this is because you fly private. That's very different. There's a distinction here.

• 1:41Scott Galloway?

  No, even before private. No, now that I fly private, I have like Sherpas. I'm literally like the queen of fucking England pulling up to the plane with cases of shit. But if I'm flying commercial, daddy doesn't check luggage.

• 1:53Ed Elson?

  That's impressive.

• 1:54Scott Galloway?

  And I'm an outstanding packer. I can, I'm literally like, I have my Ramoa thing, a little carry on and I can, and I got my podcast case. That's one of my few competencies. This is on.

• 2:07Ed Elson?

  Yeah, where do you put the podcast? I've been struggling with that recently. And now that I'm a famous podcast.

• 2:12Scott Galloway?

  Well, Drew, our tech guy is a genius. He gave me this little bag or this little, it's actually a really cute little green or gray case. And it's got everything in there and it goes in my, my little duffel. It's outstanding.

• 2:24Ed Elson?

  You're bringing it to Greece next week, right?

• 2:27Scott Galloway?

  I am, and I'm going to be on a boat and I keep emailing our travel agent and saying, do we have Starlink, which is kind of a business story. I think that's going to be the technology of 2025.

• 2:38Ed Elson?

  Which we'll discuss in this episode.

• 2:40Scott Galloway?

  That's right, we will. But I take my pod stuff literally everywhere.

• 2:44Ed Elson?

  Where in Greece?

• 2:44Scott Galloway?

  We take off from Bodrum and then we go to all these different islands.

• 2:47Ed Elson?

  Bodrum?

• 2:48Scott Galloway?

  Yeah, Bodrum in Turkey.

• 2:49Ed Elson?

  Are you going to hit the new Scorpios there?

• 2:51Scott Galloway?

  There's a Scorpios in Bodrum?

• 2:52Ed Elson?

  They just opened one up.

• 2:53Scott Galloway?

  I didn't know that.

• 2:53Ed Elson?

  Yep. As of this year.

• 2:55Scott Galloway?

  Yeah, no, unlikely. That's, that place is a little too young for me.

• 2:58Ed Elson?

  It's one year too young.

• 3:00Scott Galloway?

  Well, yeah, no, I like to go with those old men and young Russian prostitutes. I mean, when there's people my age, people my age. Okay, anyways, do you know how to tell if a woman's a prostitute, right?

• 3:11Ed Elson?

  How's that?

• 3:12Scott Galloway?

  She returns my eye contact. Boom. That means there's money involved. That means if they don't like look away and fear like, oh my God, he's looking at me. That means pro. That means pro. Or at some point that person worked for me and it's like, oh, maybe I should be nice to them because I need another job.

• 3:28Ed Elson?

  Prostitutes.

• 3:28Scott Galloway?

  Yeah, I've got a lot of those people out there.

• 3:30Ed Elson?

  One and the same.

• 3:31Scott Galloway?

  Anyways, what's going on today? Oh, wait, today we're discussing Rivian's partnership with Volkswagen, people's car in German, and JP Morgan's tax strategy business. Here with the news is Prof G analyst Ed Ellison. Ed, what is the good word?

• 3:46Ed Elson?

  Just want to remind everyone to follow Prof G Markets wherever you get your podcasts. If you're still listening to us on the Prof G pod feed, you're missing out on an additional episode every week. Last week, we spoke with Ryan Holiday about how stoicism makes us better investors. The week before, we spoke with Ray Dalio, and we've got some awesome new guests on the slate. We've got Aswath Damodaran coming up and also Anthony Scaramucci, the mooch. So don't miss it. Go subscribe to Prof G Markets. Let's start with our monthly review of market vitals.

• 4:20Ed Elson?

  The S and P 500 rose nearly 4%. The dollar gained steadily. Bitcoin fell about 8% and the yield on 10-year treasuries dropped as inflation cooled. Shifting to the headlines. YouTube is working on licensing deals with record labels to train an AI song generator on their artist's content. YouTube reportedly offered lump sums of cash to Warner, Universal and Sony to encourage artists to consent to the deals after only 10 artists agreed to participate in the test phase for its previous gen AI tool. The production studio A24 has closed a new funding round led by Thrive Capital that values the company at around $3.5 billion. The investment from Josh Kushner's firm gives A24 a valuation that is 40% higher than its previous funding round, which was two years ago.

• 5:05Ed Elson?

  And finally, SpaceX is rolling out a mini version of its Starlink device for $599. Service for the compact kits will cost consumers an additional $150 a month. SpaceX says it is looking to reduce the price of Starlink to make it more accessible to people without an internet connection. Scott, your thoughts?

• 5:22Scott Galloway?

  YouTube, I think this is a really good idea. What we're seeing is a lot of content creators are saying, Sam Altman, distinct of your hushed tones and faux concern about the world. When it's clear LLMs are returning or ChatGPT is returning. When you say, give me an overview of today's business news and it verbatim lifts two sentences from a story in Forbes, there's a problem and Forbes should be compensated. And I think that the kind of worm has turned against these guys. And what they're doing here, I think YouTube's doing here is they say, okay, and we haven't talked a lot about this, AI might offer a great new age of music production.

• 6:04Scott Galloway?

  But if it starts sounding a lot like Michael Stipe and you're not losing your religion, but you're losing your region, according to the LLM, they're going to get upset. And so I think them trying to license full libraries of content such that they know anything it spits bag is legit. I think this just makes a ton of sense and I think it's the right way to build these models because from the get go. These content creators are getting compensated or they sign their rights away to someone who's getting compensated.

• 6:34Ed Elson?

  And it's legal. And just some additional context, last week, Universal, Warner and Sony all filed a lawsuit against these two AI companies, this company Udeo and this company Suno, for using their music to create this AI generator. And they're seeking $150,000 per work in Fringe. So when you consider the number of songs that these companies have probably crawled, if they win this suit, it could just flat out put these companies out of business. And these are legit companies. They've raised millions and millions of dollars. So I feel like what we're beginning to see here, you know, that lawsuit in conjunction with YouTube beginning to make a licensing deal, it does feel like the precedent is

• 7:17Ed Elson?

  being set. And that is if you're an AI company and you want to build a generative model, there's basically no question now, you're gonna have to pay for it. You can't just build these things for free. And we should remember that at one point, that there was debate over that question. Like, you know, the argument from a lot of these AI guys was, oh, well, we're just, we're crawling the internet as the same way that anyone else would. You know, we don't have to pay to use your content. But I think what we're beginning to see, as you talk about a lot, I feel like the algebra of deterrence here is taking effect. It seems as if these companies don't want to gamble with these copyright lawsuits. They'd rather just comply. And I think that that's a win for publishers. It's a win for creators. It's a win for journalists, all these different creators.

• 8:01Ed Elson?

  And if they can negotiate some good deals here, this could be, this could be good for them.

• 8:05Scott Galloway?

  Let's talk about eight twenty four. This is Lauren Sanchez in a thong. And instead of Bezos, this is another guy having a midlife crisis. And instead of Lauren Sanchez, this is a movie and film production company. And the best way to become a millionaire is to get into media when you don't know what you're doing as a billionaire. And I think, I knew a guy who ran a huge credit fund and his partner bought a big film studio. And he's like, why is he doing this? He's like, he must go to the Academy Awards. I'm like, well, at least that's honest. This generally, eight twenty four is an amazing company. They're the, they're the best of a sorry lot. This is a shitty business and a guy in venture capital shouldn't be investing in this business, in my view.

• 8:44Scott Galloway?

  And I think he's made, he's probably, I met him once, I did a meeting with him. He's such an impressive young man.

• 8:51Ed Elson?

  Josh Kushner you're talking about, who's the founder of Thrive Capital?

• 8:54Scott Galloway?

  Yeah, Josh, he's an incredibly impressive young man. And my guess is he's made a shit ton of money and he wants to have a good time. And he's convinced his limited that, oh, I know what I'm doing. We're gonna make money and I'm gonna go, you know, to the Academy Awards. I'm gonna hang out, I'm gonna go to, you watch, within about six months, he's gonna be at the Cannes Film Festival. And so I just see this, again, almost every non-economic or irrational decision made in corporate America can be reverse engineered to a dude either going through or about to go through a midlife crisis. This is the first evidence of the midlife crisis of this Kushner kid, but he, he should not be in this business.

• 9:33Scott Galloway?

  This makes no fucking sense. His, let me get this, his limited partners and they, they think he should invest in software companies or tech companies that have scale. Instead, he's investing in a really cool, hot film production company that he's overpaying for, would be my guess. And I, I just, this smells to me like, okay, Doc, increase my testosterone and my Cialis prescription. What do you think, Ed?

• 9:59Ed Elson?

  I mean, the thing you have to remember about Josh Kushner, everyone says that he's this very low key guy. He lays pretty low. He doesn't, he doesn't really like the spotlight. He doesn't like the fame. At the same time, he's also married to a Victoria's Secret model. His wife is Carly Claus. So maybe he doesn't like doing interviews, but I can guarantee you, he likes actresses, models and celebrities. So, yeah, I'm with you. I don't think this was a normal investment. I don't think they care about the returns here. This, to me, is his way of leveling up the friend group from hanging out with his brother Jared and kind of all of the lame, unfashionable Trumpy people to, yeah, Leo DiCaprio, Tobey Maguire.

• 10:42Ed Elson?

  Now he gets to go hang out in California. And I will say, he deserves it. I mean, he's an incredibly successful investor. They've gone from zero to fourteen billion dollars in AUM. And I think around a decade, if there's one thing. A good investor deserves, it's an invite to after parties for the Oscars. So good on him. Mission accomplished.

• 11:04Scott Galloway?

  I agree, but his, this notion that you said he doesn't like the limelight, I'll kind of, marrying someone or falling in love with someone doesn't necessarily mean, you know, you like the limelight or you don't like the limelight. He stayed out of the way. He didn't want to get involved with the Trump administration because he probably said it went, the, the brand of like fascist clown isn't going to age well. And so I'm going to create some distance. He was smart enough to go, I'm going to create some distance between me and the insurrection. I just, that's probably, that, that brand is probably not going to age well. But I mean, at the end of the day, you know what kind of person likes models and actresses, Ed?

• 11:39Ed Elson?

  Scott Galloway.

• 11:40Scott Galloway?

  Men. Men like models and actresses, Ed. Good for him. Enjoy it. But just be clear, the LPs in that fund, you may want to skip that fund until they get back to the boring shit of making money. There's got, there needs to be an Academy Awards for SaaS companies, like the adorkables or something. There needs to be.

• 11:58Ed Elson?

  I think it's called Cannes Lions.

• 11:59Scott Galloway?

  Actually, it's interesting you say that. I, you know, I'm on the board and investor in Open Web and they hosted a dinner. And granted, they, their clients are media companies, but I thought a Cannes is like, Cannes used to be where they give out awards for, you know, the best co-commercial and now software companies are hosting dinners and Yahoo and News Corp and the Telegraph are all showing up for these dinners. I thought, anyways, it's all, it's all changed. Anyways, what else is next?

• 12:25Ed Elson?

  Starlink. $599 for a mini Starlink you can put in your backpack.

• 12:29Scott Galloway?

  Every year we do a, a predictions stack. Mia pulls together a deck. And then I roam the planet talking about predictions for 2020, you know, name it. And some we get right, some we get wrong. And every year we predict a technology for the following year that'll be in that news a lot, create a lot of shareholder value. I think in 2021 it was voice. Then we said, our technology for 23 that we predicted in 22 was AI. And then in 23, we predicted 24 would be the year of GLP-1. It's shaping up and I don't want to commit to this, but it's shaping up that I believe the technology of 2025 is going to be SpaceX's Starlink. And I told you I'm going on a boat next week. And what's interesting, it is a big purchase. I'm going with a family, but still a shit ton of money.

• 13:12Scott Galloway?

  And I didn't ask anything about the boat, but I called the broker and I had one question. Does it have Starlink? And at that moment, I thought, wow, I am now making huge purchase considerations based on this technology. And I thought, okay, that means, I mean, so a quick lesson, right? And this is the kind of first construct of my brand strategy class. All strategy comes down to clearing three hurdles and I call it the hurdle test. The first is, is it truly differentiated? Like, is your product really different? Is it really? And that's hard. Brand is synonymous or shorthand for differentiated. The second is, okay, that differentiation is irrelevant. So at one point, the Hot School of Business was considering calling itself the Internet Business School. That would be highly differentiated.

• 13:58Scott Galloway?

  Yes, it would be relevant, right? Does anyone care? And differentiation and relevance are in constant combat with each other. Because whereas Ferrari is highly differentiated, it's not that relevant. Very few of us are in the market for a $550,000 electric car. Whereas Kleenex is highly relevant. We all need it, but it's hard to maintain that differentiation. So these two things are in combat with each other. But say you find something that is truly differentiated and is relevant. Well, Tesla seems to be differentiated and it's relevant. People are interested in EVs. Okay, the third hurdle, is it sustainable? Can we own it? So back to Starlink. It's differentiated. I mean, you get a call on a plane on FaceTime video. It's crystal clear. Is it relevant?

• 14:43Scott Galloway?

  Oh, yeah. I mean, we're going to try and do these pods next week. I need serious broadband, highly relevant. And then is it differentiated? And this is why I think this thing is going to be the technology of the year. 60% of all currently orbiting satellites belong to SpaceX. Sixty, almost two thirds of all, that's just crazy. So even if someone says, this is an amazing business, we got to get into it. We're Boeing, whoever it is, we're Amazon, we have deep pockets. To figure out a way to get the Falcon X heavy rocket, or whatever it is, to the launch capacity to get these satellites into space, that is a moat the size of the

• 15:22Scott Galloway?

  Amazon. Anyways, this latest version, 599, this is a 10x better product at substantially lower price. This is just, I'm intoxicated just thinking about it, but I really wish it was you that had come up with this, not this fucking weirdo that has 78 children now. Anyways.

• 15:42Ed Elson?

  What did the, what did the yacht guy tell you?

• 15:43Scott Galloway?

  He said, oh, we have outstanding, it was the yacht broker, they're like, we have outstanding internet. I'm like, well, okay, what does that mean, boss?

• 15:49Ed Elson?

  To me, that sounds like you won't have it. If he's unwilling to tell you.

• 15:52Scott Galloway?

  He's dodging me?

• 15:54Ed Elson?

  Yeah, he's not telling you the word Stalin.

• 15:55Scott Galloway?

  I'm being ghosted? He's treating me like every woman I've dated in my twenties and thirties? No, I'd really love to get together, but I'm busy.

• 16:03Ed Elson?

  That's exactly what's happening.

• 16:04Scott Galloway?

  I'm super busy, but I'd love to get together.

• 16:07Ed Elson?

  By the way, I just want to credit Stalin for giving us the story of the year. And that is Stalin was gifted, last year, it was delivered to this Amazonian tribe in Brazil, who had never had an internet connection before, one of the last great remaining civilizations without internet. Within nine months, all the girls were addicted to social media. A quote from Sinama Marubo, 73 years old, she told the New York Times, quote, "When it arrived, everyone was happy, but now things have gotten worse. Young people have gotten lazy because of the internet. They're learning the ways of the white people, the last great community, and we just had to come in there and fuck it all up with a Stalin." It's, it's the story of the year, in my view.

• 16:45Scott Galloway?

  Yeah, but they're, they're connecting the world, Ed.

• 16:51Ed Elson?

  We'll be right back after the break with a look at Rivian's partnership with Volkswagen.

• 17:04Scott Galloway?

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• 17:49Scott Galloway?

  Find out why Nutraful is the best-selling hair growth supplement brand at nutraful.com, spelled N-U-T-R-A-F-O-L dot com, promo code PROP G. That's nutraful.com promo code PROP G.

• 18:06Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits, and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. Their Agentic Trust platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 18:51Scott Galloway?

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• 19:13Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits, and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. The regentech trust platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 19:58Scott Galloway?

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• 20:24Ed Elson?

  We're back with Prof G Markets. Volkswagen is investing up to $5 billion in EV manufacturer Rivian. It's poised to be a mutually beneficial partnership. Rivian lost $39,000 per car in the first quarter and could use the cash. It'll also be able to leverage the manufacturing might of the second-largest carmaker in the world. Meanwhile, Volkswagen will gain access to Rivian's EV software to help it tap into the electric market. Shares of Rivian soared more than 50% in after-hours trading on news of the partnership, while Volkswagen shares slipped about 3%. Scott, what are your initial thoughts on this partnership?

• 20:57Scott Galloway?

  I think this is so interesting. The first is, I think it's a great idea. They both bring something to the partnership. Rivian is a really cool brand. It's a really beautifully designed car. I imagine it has some software. And battery technology. So they bring some IP, call it, and some brand equity to Volkswagen, who's probably looking to get from letter E to letter H as quickly as possible in EVs. At the same time, there's just no getting around it. And the reason why I still believe Tesla's going to go down 50, 70, 80%. Automobile manufacturing is a shitty, low-margin business of scale, emphasis on scale. Basically, what automobile companies do is they come up with one kind of platform, and they figure out the tooling and the manufacturing and the assembly line and the factory,

• 21:42Scott Galloway?

  and it's really expensive. It's like a billion-plus dollars to create this platform. And then it's about how many cars can you can you push, shove through that platform? So the SUV platform at Volkswagen produces the Torig, which is a Volkswagen branded, the Q7, which is Audi branded, and the Cayenne, which is Porsche branded. And the reason why Volkswagen works is it can shove through all of this production, different brands, different finishes, different positioning, through one SUV platform. And those are the only guys that survive. They can really push volume and scale through the platform. At the beginning of the 20th century, there were 100 automobile brands. By 1949, basically, it was the big three. So this is consolidation, and I would imagine

• 22:26Scott Galloway?

  this is date before we get married. If this goes well and they like each other, they'll take an increasingly large stake. But the insight, and again, it goes back to the Kushner thing. This is all about a guy in his 50s and the decisions he's making, or in his 60s. I think Bezos is actually older than me, which makes me feel pretty good. This is an incredibly disciplined operator and business person. And I think when Bezos bought The Washington Post, I think the newsroom thought, we're precious, we're doing important work, long-form journalism, someone should fund it just because, you know, we're so awesome. And I think they were expecting him to fund it indefinitely and just pay for them to play in journalism.

• 23:08Scott Galloway?

  And I think he said, no, you guys either figure out a way to make money or we're going to start firing people because he's realized the moment you kind of say to your kids, oh, you're so cute. I'll pay your rent. Now I'll pay your mortgage. Now you end up with dependence the rest of your life. And I think he said the same thing at Rivian is like, okay, what's our path to profitability here? And they're like, wow, we could.

• 23:31Ed Elson?

  And I just want to make it clear for our listeners. So Bezos, he doesn't directly own Rivian, but.

• 23:38Scott Galloway?

  It's Amazon, right?

• 23:39Ed Elson?

  Yeah, exactly. So Amazon invested in Rivian back in 2019 and they bought around 20% of the company that they've been diluted down to around 17%, but that's the, that's the basis for this. Sorry. Continue.

• 23:50Scott Galloway?

  Usually you find in every board or in any organization, there's kind of one or two people making all the decisions. I got to think when Bezos has a view around Rivian, they're really inclined to do that. And because he has so much credibility and obviously controls a huge stake here. I would bet he's just kind of said, it's the deepest pocket. Amazon, look, we're not going to continue to hemorrhage money like this. I think they only had about nine months of capital left. So they needed to find a solution and there was probably two solutions. One was named Jeff Bezos and the other was, you know, fill in the blank and it ended up being Volkswagen. And I think the same thing that's happening in the Washington Post was like, sorry, folks, you're either a company that works here or makes me much

• 24:34Scott Galloway?

  sexier to the world. You know, I think it was considering even buying the Washington Commanders at some point, or he has now the third biggest three mass yacht in the world. And the Washington Post doesn't make me any sex here, Rivian a little bit, but it's not worth the money. You guys either need to get profitable, show me a path to profitability, or we're going to partner with Volkswagen. I, I actually ordered a Rivian. I'm really excited about it. I got it in foam green. I'm going to be in Aspen. I'm going to put Leia, my Great Dane in the back. I'm going to cruise down into town and they will love me, Ed. They will love me. I'm also going to put a bike in the back that I will never ride, but I want people to think I'm outdoorsy.

• 25:10Ed Elson?

  I'm just going to make a prediction. You, you keep saying you're excited about this Rivian. I think you've been saying that for maybe at least two years, I want to say. I don't think this Rivian is ever going to arrive.

• 25:22Scott Galloway?

  You don't think it's ever going to be delivered?

• 25:23Ed Elson?

  No, I don't think you're ever going to do whatever paperwork is needed to have it arrive at your house. I don't think you care about getting a Rivian.

• 25:31Scott Galloway?

  I don't know. For some reason, that hurts my feelings. I'm not sure why. I was actually thinking of ordering it and then auctioning it off for charity water. And then I thought, I'm not that generous. I want, I want the option to have the Rivian.

• 25:40Ed Elson?

  That's exactly, I think something like that's gonna happen. You're never actually gonna own a Rivian, but you'll continue to be excited about it.

• 25:46Scott Galloway?

  That's my plan, to wait for the ask answer. Anyways, the fact that they can't make it, that means this is it. I mean, I think Fisker just went out of business. I believe that Tesla's gonna hit a wall, but I've been saying that since the stock was at 15 and it's now at 160 or something. But I would bet that Rivian becomes the next SUV that's shoved through the Volkswagen platform.

• 26:07Ed Elson?

  Just to give some color to how far this company has fallen, it was worth, when IPO'd, it was worth $130 billion.

• 26:15Scott Galloway?

  Jesus.

• 26:16Ed Elson?

  I don't know if you remember, but everyone was obsessed with this thing. Everyone was saying it was like the best new car company. It's gonna compete with Tesla. It's gonna solve climate change. It was actually more valuable than Volkswagen at one point. We said many, many times that this was ridiculously overvalued. It's now worth around $15 billion. It's fallen 90%. So I feel like we kind of won that prediction. We also talked about the burn rate. So let's just go through the numbers here. Operating cash outflows last quarter were $1.3 billion. Capex for the quarter was a quarter of a billion dollars. So total cash burn of one and a half billion dollars, losing roughly $40,000 per vehicle.

• 26:59Ed Elson?

  As you mentioned, at that burn rate, the company would be out of business by the beginning of next year. They had nine months of runway left. So it was in an extremely dire situation. People are saying that this Volkswagen investment was a lifeline. I think that's often hyperbole. In this case, it's completely true. If no one had come in, if Volkswagen hadn't come in here, this company would have died, which makes me think.

• 27:24Ed Elson?

  Why didn't they just buy the company?

• 27:26Scott Galloway?

  Effectively, what they've done is they've peed on this thing and no one else's. That's it. No one else, any other dog or choir is going to Volkswagen's here.

• 27:35Ed Elson?

  That's really good.

• 27:35Scott Galloway?

  So they've, what they've bought is essentially an option. And that is rather than saying, okay, for them, Volkswagen's market cap is $58 billion. And this is one of the biggest, best run automobile companies in the world. The fact that Rivian was at one point were twice that gives you a sense for just how batshit crazy it is. Right now, what is Rivian's market cap?

• 27:58Ed Elson?

  It's 12 billion.

• 27:59Scott Galloway?

  They would have to come in and offer probably 13 or 14 billion to take the same private. Instead, they come in at 1 billion. If the stock goes way up, good, they've made a bunch of money. If it comes down, they buy the whole thing. They couldn't give 25% of their outstanding equity to Rivian shareholders to buy something losing money. So this is a chance to date, get some technology, work together. And if Rivian, you know, the stock goes from, it's at 1458. If it goes from 1458 to five, they'll step in and they'll take the whole thing.

• 28:29Ed Elson?

  Do you think that this is the beginning of a huge run up for Rivian? Like, does this renew your excitement for this company? Or is this just kind of like softens the landing?

• 28:39Scott Galloway?

  It happened. Rivian stock, I was even looking at this thing. Rivian stock popped about 20 or 30% in the last, you know, few days. It went up, it was trading at 12, it went up to, it went up to 16. So what was that? It was up 30 or 30 or 35%. Now it's down to 14 and a half. I would be shocked if it wasn't. I mean, I guess you could say that some of that pricing, you know, was, it was at 10 bucks pretty recently was that fear about them coming into a cash crunch. And now that's sort of been taken off the table, or at least they take the can down the road. But this thing still has a, you know, a $12 billion market cap for a company that's hemorrhaging money.

• 29:21Scott Galloway?

  This is just, this is how fucked up this, this company's worth $12 billion. Ford Motors were 12.3 billion.

• 29:27Ed Elson?

  That's crazy.

• 29:27Scott Galloway?

  And Ford is a profitable company pushing out a ton of cars.

• 29:31Ed Elson?

  Any long-term predictions for the EV market? You mentioned Fisker went out of business. So did Lordstown Motors, so did Proterra, three different EV companies that went bankrupt in the last two years. EV sales last quarter in the US also fell 7%.

• 29:48Ed Elson?

  Is this kind of the beginning of the end for not EVs but EV startups?

• 29:52Scott Galloway?

  That feels right. I mean, what is it that that curve or the Gartner curve? I don't know who invented it, where there's growth, excitement, froth, hysteria, and then disappointment, realization, valley of death, and then consolidation. The weaker players get swept off the deck and then it comes back. It feels like we're entering the valley of death and that is companies are either going to go out of business or need more capital. I mean, there's been a bunch of electric EV kind of truck companies that have really struggled. And I think that as a whole, I mean, I think the market was only up three, the market for EVs was only up 3% year on year.

• 30:35Scott Galloway?

  But as the Chinese enter the market, bring the prices down, as it becomes more accepted, as the charging station infrastructure is built out, supposedly one out of five charging stations aren't working right now. I think that this market, it just feels to me like the whole world is headed this way.

• 30:52Ed Elson?

  We'll be right back after the break with a look at tax harvesting.

• 31:02Speaker 05

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• 32:02Scott Galloway?

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• 32:47Scott Galloway?

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• 33:13Ed Elson?

  We're back with Prof G Markets. JPMorgan Chase is on a mission to take share of a growing business, tax strategy. The bank has attracted more than $15 billion in assets under management in its tax advantaged accounts, known as SMAs, or separately managed accounts. Unlike a regular account, these accounts offer personalized tax management advisory. And according to one JPMorgan banker, quote, "It might be the fastest growing piece of asset management over the last 18-plus months." The growth is not just at JPMorgan, however, it's industry-wide. Assets in separately managed accounts have increased 30% year-over-year in 2023, and asset managers say 45% of assets are now subject to tax management. That's up from 33% in 2022.

• 33:56Ed Elson?

  So Scott, tax avoidance is becoming increasingly popular from the numbers here, and to be clear, this is different from tax evasion, which describes illegal tax strategies. We're talking about legal tax strategies, tax avoidance. So as someone who works quite a lot with tax lawyers, could you describe what some of those tax avoidance strategies actually are that wealthy people are using today?

• 34:20Scott Galloway?

  So first off, this is a key component of obtaining and maintaining wealth, is tax, we call it tax minimization. We have an entire chapter in the algebra of wealth on taxes. If you don't, it's just, it's going to be near impossible for someone to become economically secure, much less really wealthy unless they have a pretty strong grasp of taxes. To not, I mean, you're driving, you're driving towards economic security. Do you want to figure out which toll booth is two bucks versus seven bucks? You know, you just got to figure this shit out.

• 35:01Scott Galloway?

  You got to understand how to get through this toll booth as inexpensively and as quickly as possible. This is why I think young people need to talk about money. You need to understand taxes. If you, I mean, I just did the math. When I, I was living in New York and in 2010, I just had a couple of kids and I was doing the math and I thought, okay, we make a lot of money and I feel broke and I don't like it. And so we decided to move to Florida. And in addition to the lifestyle arbitrage where the private school we sent our kids to was, no joke, $14,000 a year at that time versus 58 at First Presbyterian. And, you know, everything was cheaper.

• 35:44Scott Galloway?

  I was going to save, the income tax savings was 13%. And I did the following, and I was very disciplined about this. I took the majority, not all, but the majority of our lifestyle savings and I took that 13%. I did the math and said, every month, I'm going to take 13% of my top line income and I'm going to pay taxes to me and that is I'm going to invest it. And it, it changed my life economically. So thinking about taxes and how to minimize your taxes, I mean, it's like the guy Wayne Hizenga who passed away was the founder of Blockbuster and I think ended up owning the Miami Dolphins for a hot minute. When he was doing ads for Florida, he used to say, it's not what you make, it's what you keep. He's right.

• 36:28Scott Galloway?

  And what people don't focus on enough, they focus so much on how much they make, they don't focus on what they keep. Anyways, tax minimization is about what you keep. So there's some very basic strategies. The first is geographic arbitrage, right? Moving to a low tax state or establishing residence in a low tax state. The second is just being thoughtful about timing of sales. And that is you really don't want to be in any asset less than a year because the top... Tax rate for the short term capital gains, that's assets you own for less than 12 months, is 37% versus I think it's 22.8% for long term capital gains. So anything I buy, almost anything, investment I make, I assume I'm going to hold longer than 12 months.

• 37:11Scott Galloway?

  Now, on the flip side, if there's a loss at the end of the year, I think about taking those losses. I harvest losses. Could you just describe how how tax loss harvesting actually works? Yeah, you buy, you own Amazon, what's the stock that's gone down? I'm trying to think of what stock has gone down the most over the last 12 months. That would actually be interesting to see what, you know, so whatever it is, stock's gone down 50%. You sell it on December 30th, you you paid $10,000 for it. It's worth 6,000, you sell it at the end of the year, you get a $4,000 tax deduction. You recognize the loss and there's now there's funds that whenever anything's down, they sell them right away and they have to wait a certain amount of time to buy back in.

• 37:55Scott Galloway?

  But they're constantly harvesting losses, which which juices the returns. So being really thoughtful about tax minimization is just hugely important. So there's, there's, I mean, I'll give you an example. Vox is going to owe me a lot of money. I did this strategy or did this agreement with Vox, who distributes this podcast, where they're going to give me a lump sum of money in May of 2025. And because that's current income, which I hate, 37%, I'll lose 37% of it right away. I'm going to do something, or we're talking about doing something called the installment method. Now, what is that? They can pay me over six years, which they like, which because it saves them cash flow, because it's a sizable amount of money.

• 38:37Scott Galloway?

  We pick an interest rate, I don't know, call it 7%. And over six or seven years, they pay down, I'm basically loaning them. The money they were owing me, say it was $100, I'm loaning them 100 bucks and they pay it off over six or seven years, like a mortgage, and they pay me 7% on it. But here's the fun part. Because they're paying it off over seven years, I'm getting 7% on the pre-tax income. So for the first, whatever it is, three or six months, I'm getting 7% on a hundred dollars. Whereas if I sold it all, or I just recognized the gain with a 37% tax rate, I'd end up with 63 cents and I would need to get 10 or 12% on an investment.

• 39:19Scott Galloway?

  The biggest tax loophole that has increased my wealth is our tax system. Our tax system really loves real estate and it loves entrepreneurship. So I would start companies, small companies. And if they had less than 50 million in assets, which any company I start does, you can either invest in it or start it in the stock you get. If you hold on to that stock for more than five years, the first 10 million or, or whichever's greater, the first 10 million or 10 times the initial investment is tax-free. So when I sold L2, the first 10 million was tax-free. When I made an investment in a small company that went up dramatically,

• 40:01Scott Galloway?

  I got 10, the first 10 times my initial investment was tax-free. So that's 1202. Also, in terms of entrepreneurship, creating a company, you can run a lot. You know, if I'm, if I'm going to LA and I see my dad in San Diego, but I spent four of the five days in LA working on an original scripted drama on Big Tech, based on the book The Four written by Scott Galloway, I can write off all of my expenses. You can shove a lot of expenses through a small business because you'll find most of your life, at least if you're an entrepreneur, is somewhat related to business. Who really gets fucked is the person working at Goldman or working in a law firm or working for an employer,

• 40:44Scott Galloway?

  where every year they just get all of this reportable income. That's top line and then it's all current income and it gets taxed in a high tax state. Like you are now at a point, Ed, where you're going to start paying thirty, thirty-five, forty percent tax rates because there's no hiding or there's really no hiding your income. So the key to tax minimization is to figure out a way to save enough money as an earner such that you become an owner because then you can get long-term capital gain. Think of yourself as a stock and that is every year the stock of Ed Elson goes up, call it a hundred and fifty grand in value. Every year you have to pay forty percent tax on that. Whereas if you've managed to save money and you buy a hundred and fifty grand worth

• 41:29Scott Galloway?

  of Amazon stock over five or 10 years and it doubles, it goes up a hundred and fifty grand unless you sell it, it is growing tax deferred. So at the end of the day, the kind of the ultimate rich person's tax avoidance strategy is the following. You have a lot of stock in Amazon and you never sell it. You just let it increase in value and then you borrow against it and you never recognize a capital gain and you can even write off the interest on the money you borrow. Now, at some point, you got to pay that back. So what do you do? You pretend you want to spend more time with your father and you move to Florida. And then when you sell that stock, it's taxed at a much lower rate. So it really is, you want to be, you really want to learn about taxes and understand

• 42:11Scott Galloway?

  tax policy because if I had been paying, again, that thirteen percent that I was disciplined enough to reinvest every year in stocks that grow tax-deferred, changed my life economically. And these strategies are out there and it's important that you know them. And again, if it sounds like we're fucking the young and people who make all of their money from current income from sweat, who are earners as opposed to people who own or invest or own real estate, trust your instincts. It's yet another transfer of wealth from the entrance to the incumbents.

• 42:43Ed Elson?

  I think that's something that a lot of. A lot of people would criticize you for, which is, you know, what we talk a lot about is the fact that the ultra-rich, generally speaking, are not really paying taxes. Wealthiest 400 families in the US paid an average effective tax rate of 8% in the past decade. You talked about the buy, borrow, die strategy, where you have a huge asset base and instead of selling and registering, you know, and having to pay taxes on those, on those sales, you just borrow against it and you keep on doing that. And you can do that at an extremely low rate because you're so rich. There are all these different strategies which you use. And so I think a lot of people would say that you're being hypocritical because you're arguing against

• 43:27Ed Elson?

  this and talking about how it does screw the young over, but at the same time, you're also doing it. So what would, what would your response be to that criticism?

• 43:35Scott Galloway?

  I understand the criticism. The question is, is anyone at my funeral going to say he paid more taxes than he was supposed to? What a great guy. Be clear, I am going to vote for people who restore a progressive tax structure.

• 43:50Ed Elson?

  Why? What if your, if your job in a capitalist society is to make as much money as you can? And it's your job to minimize your taxes, to protect yourself. Why would you vote for someone who's going to increase your taxes?

• 44:04Scott Galloway?

  Because I want a healthy America and I want an America that makes the same forward-leaning investments in the middle class that were made in the 60s and 70s and 80s that benefited me. And so I want to see the same opportunities provided to people your age that were provided to me. Having said that, I will absolutely, I'm not going to disarm unilaterally. I will take advantage of every single tax loophole. Now, now that I feel a little bit defensive, I'll say the following. I recognize my privilege. I got to a certain number and I decided anything above that, I was either going to spend or give away. And my personal code around this is I look at my spending every year and I give away that or more every year as a self-imposed tax.

• 44:47Scott Galloway?

  Over the last four years, I think I've given away approximately somewhere between 17 and 20 million dollars. And I think a virus that infects America is hoarding. There is no reason to have more than a hundred million dollars. I just can't rationalize why any individual would need more than a hundred million dollars. Do you want to build a dynasty? Well, guess what? Your kids are probably going to be fucked up. That's not good for your kids. I'm not saying it's bad for them. Make sure they have some money and they can buy a house. But I have, there's no evidence that building dynasties does any, any good for anybody. Once you have the nice house, the second house can do amazing things. Take care of your parents, take care of your kids, give money away. Why do you need more money? You don't.

• 45:31Scott Galloway?

  And it's a society telling you that your worth is based on a number that keeps getting bigger and bigger. You need to get off that treadmill. So spend it. I think it's great and give it away. And that's what I do. But be clear, along the way, I'm going to minimize my taxes and try and increase my wealth. And above a certain point, I'm going to either spend it or give it all away. And that's another tax loophole is a donor advisor fund, and that is a DAF. If I think I'm going to give away 10 or 20 million dollars, I put it into a DAF and immediately, immediately, or just stock, I'm going to give this away. It's been designated that I'm going to give it away. And immediately I get the tax deduction without giving it away right away. And I can borrow money against it.

• 46:14Scott Galloway?

  I mean, essentially for every dollar that's donated in philanthropy, the government loses like 72 or 73 cents. So really what we have here is kind of people, rich people deciding what are our social priorities? And the government not gaining from it, not, it doesn't replace government spending because they don't get the, you know, it doesn't help the government.

• 46:34Ed Elson?

  But that argument doesn't really work in your favor here because that is something that you're doing. I think, I mean, I, and by the way, I just want to be clear, I'm with you. I, I would be doing the same thing. But I just think the, the critics would say, well, why are you deciding where that money goes? Why are you spending all this time? If you believe that you don't need that much more money, why not just hand it over to the government? They need money. They need to build infrastructure. Why are you deciding that it should go to this charity and doing all this work to minimize the taxes? Such that you don't have to pay it to the government?

• 47:06Scott Galloway?

  I, I understand the argument, but the idea of just sending Uncle Sam, first off, I don't think they'd let you. I mean, maybe they would. Then it just would feel weird to send money to the treasury. And what I do is I say, okay, I'm very, my two big charities are teen depression. And right now vocational programming for young men and women. And those are two things I'm really passionate about. I think those add social good. I don't create large organizations or offices. I just sign them a check. I inspired my Mackenzie Scott. I don't want my name on shit. I gave a bunch of money to UCLA and Berkeley for vocational program. They said, do you want to call it the Galloway thing? I'm like, no. In 20 years, they're going to find out I said things that are upset. I don't want my kids to be embarrassed.

• 47:51Scott Galloway?

  Respect. I don't just, I want it, I just want to, I don't want my name on anything. I think this is, I think it's anyways. So, but yeah. If, if, if the notion is I should just send money to the government that I don't technically owe. No, I don't do that. I, but I do try to pay it forward and impose a hundred percent consumption tax. My big, my big aha moment was my number, if you will, kept getting bigger and bigger and bigger. I thought, at one point I thought, when I sold L2, I thought, well, I could start a private equity fund, raise a shit ton of money and maybe in 10 or 15 years I could be a billionaire. And I just like the sound of that. Scott Galloway billionaire. That just felt sexy. That just felt right.

• 48:34Scott Galloway?

  And then I remember a moment, which is personal, I won't go into it. I remember like, why the fuck do I need to be a billionaire? Like, who am I trying to impress? I need to impress the people who I love and love me. And the way I do that is a set of shared experiences and spending more time with them, which is not going to happen if I get on a hamster wheel to try to get to a billion dollars. And also you have to take a lot of risks with the money you have to get to a billion. So I said, I just need to get off this fucking treadmill. And it's hard to get off it, Ed, when your whole life, you're trying to get to a bigger number and you keep getting shot in the face and going to zero. And finally you're back and then you go down and you go up. It's just hard to get off that treadmill. But be clear, no one's going to disarm unilaterally. Rich people aren't stupid.

• 49:18Scott Galloway?

  They're not going to start cutting checks to the government. What we need to do is elect people, and I do this. I spend money and I work and I canvass for people who are going to restore a progressive tax structure, have an alternative minimum tax on corporations who have the lowest tax rate since 1939. Their taxes used to be 1% of GDP. Excuse me, 2.5% of GDP, now they're 1%. And also have an alternative minimum tax on very, very wealthy people, such that no matter what loopholes they manage to invent, they pay at least 20 or 30% of their income. But tax strategy, the tax code's gone from 400 pages to 4,000, and those 3,600 pages aren't there to help out the middle class. They're there to fuck the middle class.

• 50:02Scott Galloway?

  Not intentionally, but to say, to have thoughtful conversations and then do things like opportunity zones, which by the way, I've invested in. Here's a good one. Put a million dollars into an opportunity zone fund. And they've designated a bunch of low income areas. And if you invest in an opportunity zone, and that is a warehouse in Reno that Amazon just leased out, which I invested in. I invested, I think I invested $5 million, $5 million tax deduction. In seven years, I'll have to pay taxes on that, but I get to invest with $5 million in pre-tax income for seven years. And any gains on it, if I hold on to it for 10 years, are tax free. And they couch it as helping low income neighborhoods or whatever. No, it's not.

• 50:47Scott Galloway?

  It's a tax loophole for rich people. These are everywhere, Ed. These things are everywhere. And they're even more present in real estate and among corporations. If you own commercial real estate, you can depreciate the property 2% or 3% a year. If you own Apple and it doubles, you can't depreciate it. You can actually depreciate commercial real estate. If you own, I mean, if you own an asset in real estate and it goes up, it doubles in value from a million to 2 million, a commercial, piece of commercial real estate, you can do a 1031B exchange. And as long as you roll it into a similar asset class, you don't trigger a capital gain. If you sell Apple... At a hundred bucks a share and you've made 50 bucks, you get taxed on it.

• 51:32Scott Galloway?

  So, real estate, very effective lobby, hugely tax advantaged. And what are we doing? Trump raised the limit on trusts where if I put money into a trust, it grows tax-free. And then my kids inherit it.

• 51:47Ed Elson?

  I mean, she's probably the thing that needs the most.

• 51:50Scott Galloway?

  Hundred percent. We're turning into dynastic wealth. But, but so a lot of people, what they do is they go earn money, invest it, borrow against it, die, and you never pay taxes on it. It gets your kids get it. And Trump, Trump, I think, increased the per person trust limit from five million to 13 million. So if you're a couple, you can put $26 million in a trust that your kids will get, and they'll never have to pay the taxes that you accrued while you were alive.

• 52:20Ed Elson?

  Yeah, but he's fighting for the working people, so.

• 52:22Scott Galloway?

  Yeah, so look, the tax code has been weaponized by the rich and corporations. I want to be clear, I will fight hard to change it, but no, I'm not going to disarm unilaterally and just cut a check to the government.

• 52:34Ed Elson?

  Just be clear about your position. You want to get rid of the loopholes, but so long as they exist, you will use them.

• 52:40Scott Galloway?

  Yeah, hundred percent.

• 52:41Ed Elson?

  Which I think is a fair position. Because the way I think of it, it's like, it's a lot easier to pay, to pay 20%, 30% taxes if so is everyone else. But if you look around and these other rich guys are paying 8% or nothing, a lot of them are literally paying nothing, it's a lot harder to do that.

• 52:59Scott Galloway?

  But let me just put it this way. If Team England finally calls me up in the finals against Germany in Berlin, because I actually have a pretty good foot, I don't know if you know this about me, and, and I get fouled in the last minute of the game, or someone knocks me over in the penalty box, I am, I am so falling to the ground and pretending I've torn my ACL and trying to win. I am so flopping, I'm going to try and win it. And if that's unethical, fine, I'm unethical, but I'm going to play by the rules of the game and do my best to win, full stop.

• 53:36Ed Elson?

  Let's take a look at the week ahead. We'll see the unemployment rate for June and the minutes from the Federal Reserve's latest meeting. Do you have any predictions?

• 53:44Scott Galloway?

  Well, that was my prediction was that Starlink is going to be the technology from SpaceX is going to be the technology of 2025.

• 53:51Ed Elson?

  This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss. Our executive producers are Jason Stavas and Catherine Dillon. Mia Silvera is our research lead and Drew Burrows is our technical director. Thank you for listening to Profty Markets from the Vox Media Podcast Network. We'll be back with a fresh take on markets on Monday.

• 54:45Speaker 06

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