Pia Mance: Buying The Right Outfit Made Me a Millionaire Before 30 (The Blueprint For Building Your Dream Life)

Founder of Heaven Mayhem, Pia Mance, joins Maggie Sellers Reum on Hot Smart Rich to talk about what it takes to go from stay at home wife to power couple after building a $10M accessories brand. They get into the unspoken financial rules of marriage, pregnancy planning, viral products, personal stylists and refusing to be known as “just an influencer”. Pia started Heaven Mayhem with just $900 (from a transfer she set up from her husband’s account) , sold 11 necklaces on her first drop & turned it into one of the internet’s most wanted accessories brands! No business plan, just taste and ‘I can do it’ attitude! She shares how one faceless creator’s reel drove a $38K sales day, why dressing better changed her business, how she uses AI, and why people pleasers need to start saying no! Maggie also gets all the tea on Pia manifesting her pregnancy in Canva, preparing for motherhood as a founder, Kelly bags, credit cards, and building a life on her own terms! Hot Smart Rich: the weekly newsletter for ambitious women who want to own the room, gain power and build wealth. https://linkly.link/2ipx8 Heaven Mayhem Discount Code: HSR20 https://heavenmayhem.com Timestamps: (00:00) Pia Mance Episode Intro (03:44) Influencer Events Vs Founders (05:17) Hard Personal Brand Decisions (06:33) Founder Aesthetic Strategy (07:28) Hiring A Stylist (10:50) Style & Success (13:40) AI For Style? (14:47) Heaven Mayhem’s $900 Start (16:33) Faceless Creator Sales (18:35) Building Luxury Brand Community (21:33) Favourite Heaven Mayhem Collab (22:49) Creating Viral Moments (24:10) Pipedrive Ad (25:08) Hardest Product Category (28:47) Standing Out In Interviews (31:07) Becoming A Founder (32:04) No Market Gap Needed (34:50) Marriage After Success (35:22) Relationship Money Dynamics (39:33) Creative Inspiration Process (40:53) Consuming Vs Creating (41:45) Building A Mood Board (42:27) Claude AI Business Hack (44:51) Beginner Mindset Advantage (46:38) Manifesting Pregnancy In Canva (48:03) Founder Maternity Planning (50:41) Fiver Ad (51:50) Stan Ad (53:41) Angel Investing Lessons (55:07) Stop People Pleasing (58:07) Negotiation Tips For Founders (58:48) Employees Aren’t Family (01:01:18) Kim Kardashian Work Ethic (01:03:21) Not Replying To Texts (01:05:13) Rapid Fire Credit Card (01:05:26) Pregnancy Wardrobe Refresh (01:05:40) Credit Card Strategy (01:06:29) One Accessory Forever (01:07:28) New York Or LA (01:08:03) Pia Morning Routine (01:08:26) Delivering Bad News (01:08:35) Best Luxury Hotel (01:08:45) Favourite Comfort Creator (01:09:08) Chic Look Essentials (01:09:38) Birkin Or Kelly (01:10:10) Mini Kelly Debate (01:12:22) HSR Love Note ⸻ Sponsors Pipedrive - http://pipedrive.com/HSR Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Stan - Stan - Learn more at http://getstanley.ai/maggie ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, "Am I even doing this correctly, or do I even want to be doing this?" Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 0:43Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:03Speaker 01

  The best part of waking up? A full cup of Folgers coffee and music on full blast.

• 1:30Speaker 01

  Shop Folgers Instant Coffee and more at your nearest retailer.

• 1:33Speaker 02

  Chronic migraine is 15 or more headache days a month, each lasting four hours or more.

• 1:38Speaker 03

  Botox, onabotulinum toxin A, prevents headaches in adults with chronic migraine before they start. It's not for those with 14 or fewer headache days a month. It prevents, on average, eight to nine headache days a month versus six to seven for placebo.

• 1:51Speaker 04

  Prescription Botox is injected by your doctor. Effects of Botox may spread hours to weeks after injection, causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems, or muscle weakness can be signs of a life-threatening condition. Patients with these conditions before injection are at highest risk. Side effects may include allergic reactions, neck and injection site pain, fatigue, and headache. Allergic reactions can include rash, welts, asthma symptoms, and dizziness. Don't receive Botox if there's a skin infection. Tell your doctor your medical history, muscle or nerve conditions, including ALS, Lou Gehrig's disease, Myasthenia gravis, or Lambert-Eaton syndrome, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

• 2:27Speaker 02

  Why wait? Ask your doctor. Visit botoxchronicmigraine.com or call 1-800-44-BOTOX to learn more.

• 2:33Speaker 05

  I'm not giving up my old life. The baby hopefully will just come into it.

• 2:37Maggie Sellers Reum?

  So you don't necessarily want to take him out, leave?

• 2:39Speaker 05

  I'll probably be offline for like 72 hours and then I'll be reachable via Slack.

• 2:43Maggie Sellers Reum?

  10 million in revenue in your first three years.

• 2:46Speaker 05

  This was a fun hobby. When I did my first drop, my husband took me out, like, "Congratulations, you sold 11 necklaces." And I had a lychee martini. My life totally leveled up when I started dressing better. It's an investment. It changed the brand. If you're sitting at home and you're in your tracksuit, then add an earring.

• 3:01Maggie Sellers Reum?

  Your personal perception is reality? Talk to me about manifesting this pregnancy.

• 3:06Speaker 05

  I said I need to be pregnant on my five-year wedding anniversary, but...

• 3:10Maggie Sellers Reum?

  Oh my god, I'm obsessed with you. Okay, you hate to say no.

• 3:13Speaker 05

  I love to say no.

• 3:14Maggie Sellers Reum?

  Really hard to break up with being a people pleaser.

• 3:16Speaker 05

  I don't care if you think I'm a little bit selfish, because I feel like the people pleaser is like, "I wish I was more like that."

• 3:21Maggie Sellers Reum?

  What do you think you've had to sacrifice to get there?

• 3:23Speaker 05

  Well, so shocked by that.

• 3:26Maggie Sellers Reum?

  How did your relationship change once you started achieving real success? How do you think someone can win in a negotiation? Are you like Hailey Bieber in that you've manifested your life?

• 3:44Maggie Sellers Reum?

  In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.

• 3:54Maggie Sellers Reum?

  PMants, are you ready to get hot smart rich?

• 3:57Speaker 05

  I'm ready.

• 3:57Maggie Sellers Reum?

  I'm so happy you're here. This has been such a long time coming. For someone that's just clicked into this conversation, they might know you, they might not. What are they going to learn today?

• 4:06Speaker 05

  I think they're going to learn how I started my business on my bedroom floor and all the scruffy ways I've done things with no business plan and with no real plan at all. So I think that's what they're going to learn.

• 4:16Maggie Sellers Reum?

  I also feel like they're going to see two friends interact. We have been friends for almost three years. I actually looked at my DMs this morning for the first DM we exchanged.

• 4:24Speaker 05

  We became friends really quick. Like we met for a coffee is the first time we met and we were like, you were telling me stuff that you're like, by the way, I've never told anyone this for the first time. And I was like, okay, so I'll tell you this. Like we were besties day one.

• 4:38Maggie Sellers Reum?

  I'm so interested, obviously, as you've evolved, now you are a CEO of like a very large company and you're doing a lot in tastemaking and influencing and also thought leadership. How have your friendships evolved as you've gone from like, being with your husband and modeling and doing some content creation to now also having to think about running a business and people's livelihoods?

• 4:59Speaker 05

  I'm still friends with all my school friends. I still have them all. We just don't talk all the time because we're also busy and I'm on a different time zone to everyone. But I left Australia when I was 20 years old, so I now just turned 30, so 10 years ago. So of course I'm still in touch with them and I really pride myself on that. Like I don't go through friends quickly. But now my friends are so different. Like I don't go to dinners. I don't do a ton of stuff. I say no to things because I don't want to sit with some people and it's so rude. But at the same time, I only want to hang out with people if I'm going to have a great conversation, whether that's about anything, it can be anything. And I want them to be passionate about it. So whether it's like, they're so obsessed with makeup and they're going to teach me something and they're going to really love it.

• 5:38Speaker 05

  Or they're going to talk about business. Like we just have the best conversations, which always go like business, investing, makeup, boys, business, you know? It's like so varied. Or I want to sit with someone and hang out with someone who's really fun, that I can either like, dance with or I'm like laughing with. But I don't want to sit with these people who leave me feeling energetically drained and are kind of boring. And I've noticed about myself, I can be exhausted and then walk into a room and I'm like, there's nothing I want to do except go home. I go to an event or a dinner or whatever and I sit next to the right person and I'm like, literally I'm high on life. And I could then go all night because I've had the best conversations and they've charged me. But if they're boring. Can't do it.

• 6:18Maggie Sellers Reum?

  I'm so curious on your take because I think you're more in like both the female founder space and the influencer space. You get invited to a lot of influencer events. You get invited to a lot of female founder events. I don't get invited to influencer events. I definitely get invited to founder events. How would you describe the difference between when you walk into an influencer event and when you walk into a female founder event?

• 6:37Speaker 05

  I am super intentional now. I barely go to an influencer event. I'll go if it's a brand founder that I'm friends with or as bad as this sounds, like there's something in it for me. I need to, okay, I want to meet the founder because I want heaven mayhem and them to do a collab or you know, something. I'm not going to go to a big event with a ton of influencers because I don't want to be an influencer. A couple of years ago, I was at an event and a lady from their PR team was like, this is this person, she's a stylist. This is this person, she's in PR and this is, Pia, she's an influencer. And I was like, ah, like my jaw was dropped. I'm like, the fuck? Like, that's who you think I fucking am? That's it? Anyway, she emailed me the next day and she said, hey, I just wanted to say I'm so sorry that I misspoke last night and introduced you incorrectly.

• 7:22Speaker 05

  So I feel like I was like, it's not that deep, but nice step in the right direction. I'm really trying to curate the personal brand like I am a founder first before an influencer. So I'm really intentional of those rooms that I go in.

• 7:32Maggie Sellers Reum?

  That's so interesting. And I feel like a lot of influencers in the past have actually like hired PR and hired teams to help them like be positioned as founders and they've done an amazing job at that. I had no idea that's how you think about things because it's so true. Like your personal perception is reality, but you said something where you're like, I don't care if this makes me sound bad. And I'm like, it's the truth though. Like that is genuinely how you have to think about decisions. What's the last really hard decision that you had to make that was like borderline? Like maybe I'll do this and maybe I won't because it'll make me look a certain way.

• 8:05Speaker 05

  In New York Fashion Week, there's always so many dinners and so many of my friends host these dinners. And I'm always like, do I go? Like, I don't want to be boxed into an influencer event. And also especially during the last New York Fashion Week, I'm like four and a bit months pregnant. I'm so tired. I need to pick and choose. And I'm doing so much in the day, but I think those decisions are hard when you're like, I want to show up for my friend, but I just don't want to be boxed into this. Not that there's anything wrong with being an influencer, but I'm not making any money doing that. So an influencer needs to go to this event to then make money with the brand. And that's what's in it for them to meet the brand founder and like continue that relationship. For me, it's like, I'm literally just there to be there, support the brand out of the love of my heart, because I'm not making any money. That's why I'm like, I need to get something out of it. Unless it's my friend, then I'll be there.

• 8:49Maggie Sellers Reum?

  When I host the first HSR event, you're gonna be there.

• 8:51Speaker 05

  Of course, of course.

• 8:53Maggie Sellers Reum?

  I feel like you are someone who's constantly talked about, that's been able to put together like a personal aesthetic and a personal brand that's really strong and really consistent across anything that you do. How much thinking goes into that of like, I want to look a certain way or have a certain aesthetic, because it's important in the female founder space or for your business.

• 9:18Speaker 05

  Hmm. I mean, a lot of thought goes into it, but also none at all. Like this aesthetic, I guess, is so innately me that it's just so easy. So like, I don't know, even podcast interviews or anything, people like, do you want to prepare? No, I don't need to because I know my business back to front. Like it's me. Like if I ask you a question about you, you know, same as the aesthetic, it's just so innately me. But I am intentional of, I don't know, some specific things I post. Or for example, the team, if they're creating content, like it has to be at this specific caliber of content. And like, when too many people copy what we're doing or replicate our kind of post, then we have to change. So I obviously think about it a lot, but I'm not like trolling Pinterest, trying to find the perfect reference so I can replicate that because I already know who I am.

• 10:01Maggie Sellers Reum?

  Can we talk a little bit? Because people always ask me this question. And I feel like I've posted some breakdown videos about like how the styling industry works. And like, I feel like I first started seeing Georgina through you.

• 10:12Speaker 05

  Yeah.

• 10:13Maggie Sellers Reum?

  How did you meet your stylist? And how does the styling industry actually work?

• 10:17Speaker 05

  Okay, I met Georgina. We, she's Australian. She lived in London. We were with the same agency and I knew who she was, so I followed her. And I like saved a lot of her content for outfit inspo. And then I was in London and I was like, this is the way my life works. And I'm sure you're going to get to manifesting, but I'm like, I need a rebrand. I need a rebrand. So I-

• 10:37Maggie Sellers Reum?

  Was this blonde PR?

• 10:39Speaker 05

  This wasn't blonde here, but it was like brunette with a bit of blonde in it.

• 10:42Maggie Sellers Reum?

  Okay.

• 10:42Speaker 05

  And I was like, you know what, my re- I need a rebrand and I wanna work with Georgina. So I reached out to her and I sent her a voice note on Instagram and I was like, hey, I'm in London. I wanna do this like tiny little press shoot. I'm gonna get my makeup done. My friend's gonna shoot it. Do you wanna style it for free? Just for the day. It's like two looks. Just pull from your closet, cuz I knew she had great stuff. And I almost wanted to test her and we can get into it later, but that's what I do with all my employees as well. I wanted to test her to see if we liked working together and she was great. She came with everything organized. Everything was amazing. I loved what she put me in. She test my boundaries. It was great working with her. She pinned everything. She was amazing. By the end of the shoot, I'd booked her for a Heaven Mayhem shoot one week later and halfway through that shoot, I said, are you free in November?

• 11:27Speaker 05

  Can I fly you to LA and we're gonna redo my whole life? We're doing my rebrand. You're doing my rebrand. And so that's how I met her and that's what we did. It worked perfectly because she is so talented, but I feel like we just met at the right time. Like she, I needed her just as much as almost she needed me. Like we perfectly matched and it was like bang, we can just go crazy now. And I think she really pushes me out of my comfort zone, but equally I allow her to. I'm not pushing back. I'm like, oh, you can have fun with this. You know, do what you wanna do. So we did a first fitting. She shopped for me. She brought it all over in racks. I tried it all on. We put together looks. I told her my budget. We ended up going three times over the budget. The outfits was so good. And then now we just work together on like a daily, weekly basis.

• 12:11Speaker 05

  She'll do a fitting for a trip and I'll get 20 looks or 10 looks or whatever. And then I'll mix and match in my wardrobe. And now since her styling me and we do the wardrobe, I just dress so much better. I have better pieces. So like I can get myself dressed to go do something cuz she's taught me how to dress, if that makes sense.

• 12:27Maggie Sellers Reum?

  Totally. So for someone that's just listening to this for the first time, like you basically pay a stylist to to put looks together for you and then you get to keep those looks sometimes and sometimes you don't.

• 12:37Speaker 05

  So for the first ones, we've done wardrobe refreshes where I buy everything. So she will buy it all and then or even consign and she'll bring it all to my house. And I'll choose all the stuff I want and maybe we'll return 10% of it just to like, you know, whatever, revolve. It's the same as you buy three dresses and return two. And then I pay for it all and I keep it. And I think that is really important to me because I don't want To go to Fashion Week and wear all these amazing looks and then come home and be in trash. Like, I love my clothes so much. Like, I actually really love getting dressed. I love accessorizing. Obviously, it's why I do what I do. But I keep these and then for some holidays or some important events, she gets loans and then I give them back, which works really well if I'm like, I don't need to invest in a huge

• 13:20Speaker 05

  budget for this event. But like, if she can pull me a cool dress, then it's fine.

• 13:24Maggie Sellers Reum?

  Do you fundamentally believe that having great style and dressing well improves your chance of success?

• 13:31Speaker 05

  Oh, my god, yes. My life totally leveled up when I started dressing better in a couple of different ways. One, I think people noticed and people came to me and were like, oh, more opportunities. Look at her. You know, blah, blah, blah, blah, blah. But also internally, I'm like, look at me. Like, literally, look at me. Like, I want to take a photo in my outfit. I want to shoot content. I want to be in TikToks. I feel so good. I get dressed every day. I don't know about you, but I go to the office every day. Thursdays, we work from home. Never in my life would I be in my pajamas, ever. And I don't even own a tracksuit. Like, I own one. I own one pair of tracksuits, which is a recent pregnancy thing because I think it looks cool with a sports bra. That's it. I would never wear gym clothes all day. And I think that like, sets me in this tone for the day. So I think it goes both ways.

• 14:16Speaker 05

  Yeah, people notice, but it's also internally, like, dressing better sets you up for success.

• 14:19Maggie Sellers Reum?

  Well, it's just interesting, even the timelines of stuff, right? Because like, your business started taking off, like, as you're doing this rebrand. And I fundamentally think it's something that people don't want to talk about, but actually does make a huge difference. And it's funny because even in my business, like, once I realized it could be a business and a media company in addition to the investing and doing the SPVs, which we've talked so much about, like, I remember saying to my sister, like, once a quarter, we can take a huge bet. And like, it can be a large expense where maybe it's like $5,000, $10,000, $15,000. And maybe it's like, let's say, an example would be hiring a publicist. And I remember saying to my sister, like, it is hiring a stylist because I don't actually know how to dress myself. And you and I have gone into your closet. You've like, tried to help me like, pick an outfit together.

• 15:03Maggie Sellers Reum?

  And I fundamentally believe that that was a bet that was so worth taking because it actually made me, to your point, feel more confident. So for the total that are listening, that are like, okay, I'm now sold. Like, I want to feel better. I want to be able to start posting, create a personal brand. What do you think are the most important elements to putting a chic look together today?

• 15:24Speaker 05

  I feel guilty that I have to plug my own brand, but I will say that adding any accessory instantly makes you ready for the day. So if you're sitting at home and you're in your tracksuits and then you get dressed, but you then add an earring, you're ready. Like, would you sit on the couch with these big earrings on? Probably not. But when you're leaving the house and you're ready for the day, you add an accessory. So I think I always start with an accessory. I think putting a look together just depends on your body type and like what you're going for. But stick to neutrals, stick to basics, good quality, invest in good quality. Like a good pair of shoes, a good pair of jeans, a good blazer, add the accessories. And then like have some fun. Go on Pinterest, follow stylists like Georgina. I mean, when we do like our posts together, they get so many saves for inspo.

• 16:09Speaker 05

  And it's like, that's the best way to do it. Also troll people's shopmies, that's where I would start. With style, if someone's listening to this and they're like, I am actually now convinced I need to go and invest in my style. Can they use AI for that?

• 16:24Speaker 05

  I don't know. I love AI and I want to implement it in every single way to my business. And I'm sure there's a million things we can talk about offline. But when it comes to content and creativity, I'm not a hundred percent sure. Like Pinterest has an AI algorithm. When you start saving things, it will populate more things that you like. So I'm sure you can use AI in a way. But I think there's something really unique about yourself and like choosing your own things. That's what I also think about content is I think in the next maybe three to six to 12 months, we're going to see a ton of AI content and it's going to be really cool and look really realistic and be like super high production. And for example, I'm planning our holiday campaign and I want this house or snow globe to move on the website. And I'll do it with AI.

• 17:07Speaker 05

  But I think people are going to revert back to loving a lofi iPhone moment because they know that that's not fake and they want to see like the real, raw content. So I think some things I'm like, no AI, because I think the trend's going to like quickly dip. So let's talk a little bit about Heaven Mayhem. Let's do it. So you started Heaven Mayhem with $900. Did you ever think that it would turn into what it did today?

• 17:31Speaker 05

  Never in my life. You know, I was sitting on my bedroom floor, like, cutting the cords of my pendants and putting them together and packing every order. Like, this was a fun hobby. I remember when I did my first drop, my husband took me out for dinner and was like, "Congratulations, you sold 11 necklaces." He's like, "This is amazing." And I had a lychee martini. And I was like, "Yeah!" Like, I was so proud of this small, tiny thing. And now I'm like, "Whoa." That escalated quickly.

• 17:57Maggie Sellers Reum?

  Really quickly. Like, you went from $50,000 to $2.5 million to $10 million in revenue in your first three years. If you had to distill down the growth and scale, what would come first, second, and third in helping you achieve that fast growth?

• 18:11Speaker 05

  I think first is my work ethic and my execution. So, I love to execute. I love to be efficient. I love to work. And I don't need to work, like, so hard. And I say this all the time, like, it doesn't need to be friggin' perfect. It will be perfect one day, but like, let's just get it out. Let's just do it. So I think, because I'm really quick and I like to do that, that's the number one. And then second, everyone asks me all the time, like, what was the one thing that changed the brand? There's not one thing, but second and third is tied between gifting influencers, having it pick up at the right time, right before Coachella, having people who I had been going to their events because I just moved to LA, was trying to make friends, and people like Mariana Hewitt, link and tag. Or then Hailey Bieber wore, then we got on Revolve, then I picked up a bunch of press,

• 18:55Speaker 05

  then all these things, big and small, all accumulated into what it is today. Not one thing was like, "Damn, that's my silver bullet." But I think the number one thing is like the hard work and the execution.

• 19:07Maggie Sellers Reum?

  Who sells the most, heaven may have, other than you?

• 19:11Speaker 05

  There's this girl on ShopMy called Tybalt. Her handle is Things I Bought and Liked. She's never shown her face. She sells like crazy. I remember I was in Mexico, and at the time, I think we were doing like, mm, 4K a day-ish. And I was sitting on the beach with my friends and husband at Nobu, and I'm like, "Oh, we're on 28,000. It's 11 a.m." We got to like 38,000 for the day because she had posted a reel in our mini not mixed, the mixed color. She goes crazy. She's never posted her face. She's never said her real name. Maybe she said her name, but not her full name. That's it. She just posts like random clips. Very anesthetic. I don't know why. She goes crazy.

• 19:54Maggie Sellers Reum?

  And how does she even do a reel when her face isn't even in it?

• 19:57Speaker 05

  Of the, of the earrings in her hand. That's it. Literally of the earrings in her hand from a box that I packed myself. Cause it was the boxes that we were ordering to my house. She opens the box, then she puts them in her hand and then I can't remember the caption, but it went crazy. And she's still our best converter on ShopMy.

• 20:15Maggie Sellers Reum?

  So have you reached out to her and been like, hey, I want to meet you?

• 20:17Speaker 05

  So, here's the thing. Yes, I've reached out to her. Yes, we are like, here's more, here's more. Can I pay you? Like it's, I would pay her whatever because I can see the ROI. She doesn't accept paid deals. So that's the point and purpose of her account is that it's literally things I bought and liked. And so she doesn't do anything paid because she's like so genuine and she's built this cult following of people who believe her because she doesn't sell out and do any paid partnerships because she literally bought them and likes them and shed them. How crazy.

• 20:47Maggie Sellers Reum?

  But she does make money from obviously ShopMy.

• 20:49Speaker 05

  She makes a ton of money on affiliate, but she still has to buy the thing.

• 20:53Maggie Sellers Reum?

  That is insane.

• 20:55Speaker 05

  Yeah. And even if I was like, hey, I'll give you 80% commission. I'll, I'll do whatever. Like she's not a sellout. And that's kind of the point of like building a loyal audience is like, you can't be a sellout because then the people aren't going to believe you or listen to anything you say.

• 21:08Maggie Sellers Reum?

  Well, I feel like you've done actually a really good job of doing both the high followed influencers and celebrities, like who you just mentioned. And then also really bringing your community into everything that you're doing, which it's really hard to build a luxury community brand. How do you feel like you've been able to do that so successfully?

• 21:24Speaker 05

  I think we have been able to get the right connections with celebrity and stylists pulling. So it's been really nice to get those placements, which honestly sometimes never even convert, but it makes us look good and then gets us press, which puts us in this kind of higher caliber. And then with gifting, we think about like UGC and smaller creators and stuff. And then we also think about the community because at the end of the day, they're the ones buying the product. They're the ones buying the product and liking all the posts and knowing the product names and being so invested. So we do want to invest in them as well. And I think it's kind of a chic brand. So our community is naturally chic. So it's kind of a high quality content and community.

• 22:01Maggie Sellers Reum?

  Well, I even remember coming to the Influencer, or sorry, it's a community event, but I literally thought it was an influencer event.

• 22:08Speaker 05

  At the Cara?

• 22:08Maggie Sellers Reum?

  At the Cara, when I walked in, I thought, wow, all of these girls are so incredibly chic. I've never seen them before, what's their handle? And they all just said, we're part of the community. And I was so shocked by that.

• 22:19Speaker 05

  But half of them were influencers and half were community, because that's the other thing. I'm not gonna like segregate my two people. I'm like, oh, you guys, us community over here, you can't mix with my VIPs. Like, of course not, we're all in it together, like, we're literally all girls. And you know what I think's so cool is, I go to these influencer events, if I go. And I'm like, oh, I've seen you before, a hundred times. What should we talk about? You go into Coachella, I go, eh, what are we talking about? The community, it's like, what do you do? Oh, you work in marketing? Oh, what brand? Oh, I have met the coolest girls. And they have conversations with the influencers. And then they might look up to an influencer, the influencer might be like, oh, I'm looking for a videographer. I'm looking for someone to help me here. So it's actually like beneficial on both sides, and that's why I like to do them.

• 23:03Maggie Sellers Reum?

  So there's obviously influencer marketing. Then you've done a really good job with brand collaboration, so brand to brand. How do you decide who's worthy of a brand collaboration with a brand like Haven Mayhem?

• 23:14Speaker 05

  I feel like I'm so picky now, and we get pitched a lot.

• 23:17Maggie Sellers Reum?

  I pitched you last week.

• 23:18Speaker 05

  I said yes, I said yes to that. But I think for us, it has to, it has to like bring us something. Obviously, either it needs to bring us like insane sales and reach a new audience. So for example, maybe like Target wouldn't be so chic, but maybe that would open us up to like this insane audience that we have no, we can't tap into yet. So maybe I would do that. Or someone really cool, like, like an amazing niche celebrity. I would do, because they're super cool and upcoming and like aligns us in the right way. Or the product needs to be like innovative, and it needs to be like, holy shit, that's fucking amazing. Why didn't I think of that? Or like, how cool is that? I don't wanna do collabs that, ah...

• 24:02Speaker 05

  Just like meh. I want them to like make people feel something.

• 24:06Maggie Sellers Reum?

  What's your favorite collab you've done?

• 24:08Speaker 05

  We collabed with an LA brand called Real Fine Studio and we did, they are known for their really high-quality diamonds and their diamond pieces. And then we did a lab version with Heaven Mayhem. And that was really fun because we're both Australian founders. It was fun to bring the jewelry worlds together. It was fun because we could technically be competitors, but we're not competitors and we're so helpful to each other. So that was really fun. And then off the back of that and the success, now we have our own lab jewelry collection as well. But like no bad blood or anything, but that was really fun collab. I'll tell you a collab that I thought was really fun was our Freya collab because we have such a similar audience. And so for us, we were like, this is great because we're bringing our communities together. They're so similar. We would walk around New York doing the

• 24:52Speaker 05

  content and we would literally see girls with a Freya bag and Heaven Mayhem earrings. And we were like, this couldn't be more perfect. Like, people are gonna die and they did. But the problem with that collab was we did an existing product in different prints and colorways to make it more heaven because we have our laptop cases out built and everyone already had the product. So I think that was a really big learning from that collab is that the product needs to be like really innovative and really different and like make people from both sides excited to buy.

• 25:20Maggie Sellers Reum?

  That's so interesting. I never even thought about it that way. What is the most viral product and/or moment you've ever had at Heaven Mayhem?

• 25:28Speaker 05

  I think our book boxes. Obviously, when Hailey Bieber wore our earrings, they did really well. And even to this day, I'll see TikToks like, Ms. Hailey influenced me. Our book boxes went so viral. I didn't have a campaign. My friend was checking out of Sunset Town.

• 25:42Maggie Sellers Reum?

  I was working it with you that day when you were like, Bryony, can I please come and use your hotel room?

• 25:46Speaker 05

  Yes. So she was checking out at like maybe 10 a.m. and then she has the room till 12. So she's like, I'll leave the key at the desk if you can just come in. And I took my three book boxes and I went with my tripod and I put it around the room and took my iPhone photos and took my film photos. And then I just did one reel on the bed and it was like opening the book boxes to jewelry. And it was messy, but it was very UGC and that video got like a couple of million views. Sold out, sold out, sold out. And so that I think is our most viral product because it's kind of innovative and cool. That's what I'm trying to do with our products is like, oh, you didn't think of that, right? Like, why would a jewelry brand known for earrings, we only really had earrings then, make a book that looks like a book but is a box to hold jewelry?

• 26:30Speaker 05

  Kind of crazy. So I like to do products like that.

• 26:33Maggie Sellers Reum?

  Is that what you would say is your road phone case moment?

• 26:36Speaker 05

  Yes, someone said that to me when I launched. They said, oh, my God. I said, this is just as good as the road phone case. And I was like, wow, thank you.

• 26:44Maggie Sellers Reum?

  Can we take a moment to talk about the least glamorous but most important part of building a business? Your systems. I see so many founders and CEOs in my ecosystem who are building incredible businesses, but their backend is just chaotic to the point where deals will literally go cold because no one is keeping track of where things are at. So if that's your business, you really ought to think about switching to our sponsor, PipeDrive. A simple and smart CRM for small and medium sized businesses. That's easy to use because it's all centered around a visual pipeline. So you can see every deal, what stage it's in, and what needs to happen next. Angels, if your ambition is big, like I know it is, your systems need to match.

• 27:28Maggie Sellers Reum?

  Head to pipedrive.com slash HSR to get started with a 30 day free trial. No credit card or payment needed. A hundred thousand companies are already using it, so why not join them? That's pipedrive.com slash HSR.

• 27:42Speaker 02

  I get so many headaches every month.

• 27:44Speaker 03

  It could be chronic migraine, 15 or more headache days a month, each lasting four hours or more.

• 27:49Speaker 04

  Botox, on botulinum toxin A, prevents headaches in adults with chronic migraine. It's not for those who have 14 or fewer headache days a month. Prescription Botox is injected by your doctor. Effects of Botox may spread hours to weeks after injection, causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems or muscle weakness can be signs of a life threatening condition. Patients with these conditions before injection are at highest risk. Side effects may include allergic reactions, neck and injection site pain, fatigue and headache. Allergic reactions can include rash, welts, asthma symptoms and dizziness. Don't receive Botox if there's a skin infection. Tell your doctor your medical history, muscle or nerve conditions, including ALS, Lou Gehrig's disease, myasthenia gravis or Lambert Eaton syndrome, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

• 28:34Speaker 03

  Why wait? Ask your doctor. Visit botoxchronicmigraine.com or call 1-800-44-BOTOX to learn more. Parenting unlocks some pretty impressive skills like carrying grocery bags, a soccer ball, and a sleepy kid all at once. Good thing the newly designed Chrysler Pacifica has a few tricks of its own. Hands-free power sliding doors and liftgate, rear seat entertainment, and stow-and-go seating and storage that adapts faster than your family's weekend plans. Visit Chrysler.com to learn more. Chrysler is a registered trademark of FCAUS LLC.

• 29:12Speaker 01

  The best part of waking up? A full cup of Folgers coffee and music on full blast.

• 29:39Speaker 01

  Shop Folgers Instant Coffee and more at your nearest retailer.

• 29:42Maggie Sellers Reum?

  So now you've done all of these categories. And you're right, like I think at first you're known for earrings, you're known for jewelry, and then you start expanding into all these other categories. So book boxes, belts, sunglasses, like I'm obsessed with your card.

• 29:55Speaker 05

  Yeah.

• 29:55Maggie Sellers Reum?

  Holder. What's been the hardest category to crack? And what's been the one that just like brings in the most amount of revenue?

• 30:03Speaker 05

  The earrings bring in the most amount of revenue still. The hardest one, I guess, to crack is that everyone who comes into Heaven Mayhem is coming in as like a Heaven Mayhem girl. So they're coming in for the earrings or the sunglasses, and they're aware of everything else. Even the book boxes, they're aware. They open it and it's jewelry and they're aware that there's jewelry. Laptop cases for us are also a really viral product and have not brought in any customers from that. So like everyone who buys a laptop case, probably 2% of customers go on to buy something else ever. So I guess that's one that's quote unquote hard to crack because we're like, how the friggin' frig do we get this cohort to come shop other things? And trust me, we've tried everything. Like we do whole shoots, styling your laptop case with earrings and everything else, like office essentials, this, this, this. And they just don't cross over to anything else.

• 30:48Speaker 05

  So that's a hard one to crack.

• 30:50Maggie Sellers Reum?

  Who's your thought partner with big decisions like that at the business now? Like when you're really trying to think through, because you've obviously expanded your team. Who do you go to for decisions like that?

• 30:59Speaker 05

  It's either the brand manager or the VP of Ops. But I usually just ask the whole team. We do an all hands every Monday and I would usually be like, guys, what are we gonna do about this? Like, what are we gonna do? Come back with ideas next week. Like, think about it. I'll talk to the influencer, go like, everyone kind of, let's talk about how we can fix this together. I like to bring them all in on the decisions because it's definitely not just me there. How do you hire the best people to work at Heaven Mayhem? It's hard, but I think you've done a good job. It's a long process. Do you hire slow? Yeah. Hire so slow. It's a first round interview. It's a second round interview. It's a test project. Test project, sometimes we pay for, sometimes we don't, kind of depends on the role.

• 31:41Speaker 05

  But it would be usually three questions and then it would mention like, you will be judged or evaluated on the presentation of the deck as well. So someone might send me the most insane operations deck and it's like, all these X Ls and like, they totally showed that they have the brain. But then like, the other girl put it on a really nice deck with logos and images from social and TikTok and whatever. And I'm like, okay, they care. They like the brand. I don't want to hire any like full on so so fans and like obsessed with everything we do, but I do want them to care about the brand and like want to work there. Then we do an in-person interview where they talk about their project. And I want to like, make sure, I actually encourage the use of AI. I love it, but I want to make sure that they can talk to it. I don't want to see like,

• 32:26Speaker 05

  loads of M dashes in them not really know, I need to know exactly what they meant. And I'll be like, did you use AI? And I like to see people's responses. And then depending on the role for social roles, we do a trial day. And then we have them in office. And then from there, it's like, let's make sure that they have a good vibe with the team. Let's make sure they take good content. Let's make sure they're not scared. Like, if they have to come up to me 10 times a day to take little TikTok clips, I don't want someone who's too nervous. I need someone who's like, no, you said you had 10 minutes. I need 10 minutes. You want me to do this video or not, you know? I want someone confident. And then we usually throw like a tiny task like, um, oh, make sure that you um, clean up the content that you were working on or like, make sure you keep the products orderly. Tiny things that were like, we, we mentioned it at the start of the day and they forgot.

• 33:11Speaker 05

  So like, do they not have attention to detail? Cause it's hard when you're in a small office, an open plan office like ours. It's really noticeable who's not a team player. So we've got to get them from the beginning.

• 33:21Maggie Sellers Reum?

  How do you recommend someone listening to this stands out when they are interviewing or are doing a trial day at a role, at a company that they really want, they're nervous and they need to channel that to more like excitement?

• 33:32Speaker 05

  I think knowing about the brand, bringing some ideas with you or some props. Like if you're coming for content and they're like, oh, I brought some props by the way, bring a bunch of magazines or this and their cameras, like they come prepared versus someone who forgets their laptop is like, uh, it's night and day difference. I think they really need to try little moments like that to stand out and show how committed they are to the role, at least in our team. We had this girl gift us a couch. This is like kind of unrelated, but she wanted to gift us a couch for our office and we do some content and stuff. And she wanted to drop the swatches off to the office so we could choose. And she came in and she brought us all cookies from Levain. Is it Levain or Leviathan?

• 34:08Maggie Sellers Reum?

  Yeah, I know what you're talking about, but I couldn't pronounce it to save my life dyslexia.

• 34:11Speaker 05

  Yeah, yeah. You know, they've got a gluten free one and it's really good.

• 34:14Maggie Sellers Reum?

  Do they?

• 34:15Speaker 05

  She didn't, she didn't know it was gluten free, but she brings this thing and these cookies aren't cheap. And I, I, I said to her like, how old are you? And she was like, I'm 21. And I was like, you keep doing that because I was like, you don't have to pay for cookies every time, but I will never forget you. Like we will post the fuck out of your couch now. And that really made a difference. Not that we need these gifts, but I was like, you cared enough to stop by. You're already giving us this free couch, but you cared enough to stop by and pick up some cookies so that we have a great time in the office, so that we remember you. So I feel like people that do things like that really stand out to me.

• 34:46Maggie Sellers Reum?

  No, it's what we call at Play Story, the one percent. It's like the one percent of thing that you can do to make someone's experience better. Like people don't think about how important they actually are, but it's a make or break to getting a job or to being thought of so differently, especially in the world of content and how much there is, there's so many options for people to choose from. So what can you do that's like one percent gonna make you stand out? Obviously you've done an incredible job building a multimillion dollar brand in three years. What do you think you've had to sacrifice to get there?

• 35:15Speaker 05

  Probably a few friends and relationships, not my husband though, I haven't sacrificed him. Um, but I think nothing that I have sacrificed hasn't been worth it. Like I love going to the office every day. It's fun. To me, it's fun. Sometimes I turn around to the girls. I'm like, see, imagine if we worked from home. We couldn't have this kind of fun. Like I love it and. I like, to me, I'm like, it's not really a sacrifice. It's like, it's an honor.

• 35:42Maggie Sellers Reum?

  Did you always want to be a founder?

• 35:44Speaker 05

  Hard question, because I would look, when I was modeling and when I was like, growing up with my husband's family and listening to them, I would always listen and be like, hmm, I want to do it different. Or like, I would do this. So maybe, yeah, but I never actually put that into words and figured out that was my path. But now that I'm in it, I'm like, God, I'm meant for this. I really am.

• 36:02Maggie Sellers Reum?

  You are really meant for it. What do you think was the turning point, though, that told you I'm gonna do this?

• 36:08Speaker 05

  I just wanted to do something for myself. I have a really strong work ethic. I mentioned it before, but I didn't know how to apply it. So I was like, you know, getting stuff organized. When we moved to the US, a lot of admin, getting a house, a lot of admin, ordering a couch, admin. I'm up till 10:00 PM. Okay, so this arrives this day, I'm gonna mock it up on the cam, but how it's gonna look, all this irrelevant stuff that like, the energy needed to go somewhere. So I think then I'm like, I need to do something. It's gonna be this brand. And yeah, just took off.

• 36:38Maggie Sellers Reum?

  Do you think that's because you saw a white space, or it's just because of who you are?

• 36:42Speaker 05

  I did not see a white space. And I think it's so interesting, because there's a billion brands out there in every category. And like, I want to start 10 million more. And I don't think you need to see a white space or a gap in the market. But I think at the time, that one product that I did have was actually kind of a gap in the market, because I wanted this one pendant necklace that I couldn't really find. But that's not part of my story. I think people who create amazing supplement brands or create a brand to solve a problem is a gap in the market. But for me, I'm like, no, it was just a small, quick thing. I think the problem we're solving is that we are providing chic accessories for the modern girl, and we're bringing them along the ride. So I think it's not really a problem, but there was no gap in the market. We just decided to do it. Well, I decided to do it.

• 37:25Maggie Sellers Reum?

  I think that so many people will love to hear that, because you often hear the complete opposite advice, where it's like, find a white space.

• 37:30Speaker 05

  Find your purpose.

• 37:31Maggie Sellers Reum?

  Yes.

• 37:31Speaker 05

  Yeah, find your why. Like, my why is that I don't want to be staying up till 10, organizing the couch. I want to do something for me and like, make these decisions and curate this thing. That was my why.

• 37:42Maggie Sellers Reum?

  How did your husband take that when you went from being at basically organizing your family life and channeling all of your creativity, all of your work ethic into obviously providing for you and him? How did he respond to you now wanting to go and do something outside of the house?

• 37:58Speaker 05

  I mean, my husband is like my biggest supporter. We've been together since we were so young. He's my biggest supporter, but like, he keeps it real. He's obsessed with me and he tells me every day, I love you so much, I'm obsessed with you, but like, he doesn't treat me like a princess. I'm not on a pedestal. Like, he'll tell me to get the fuck over it. He'll tell me, like, he'll bring me down to earth. So we think it's the perfect balance of like, I'll say to him, oh my gosh, look what I did. And he'll be like, you should have done that yesterday. Or like, you should, yeah, so now go do it 10 more times or whatever. Like, he is my biggest supporter, but he's not like, you're amazing princess and you can do no wrong. Like, he's always kind of pushing me subtly to do better all the time. And I think I do it to him too. And that's why we're like, always continuing to level up.

• 38:42Maggie Sellers Reum?

  Are you guys competitive with each other as two entrepreneurs in the fashion space?

• 38:45Speaker 05

  He's not competitive with me, but I'm competitive with him, but I would never tell him, but he knows.

• 38:50Maggie Sellers Reum?

  He's gonna watch the podcast.

• 38:52Speaker 05

  Yeah, and like, oh, he's kind of competitive. Like, he'll be, he was on my Shopify for a bit when I had five users and then I had to kick him off because I hired another employee. And he's like, every day, he's like, um, just add me back, just add me back. Or like, sometimes he'll go up to the girls in the office, like, we had a sample sale and he's like, what are you on for the day? And I'm like, I don't know, I'm like, attending to the sample sale. And he went and asked one of the girls, or I asked her, I said, can you check? And she said to me, as soon as I pulled up Shopify, he was like, at my desk. So, we're not competitive, but like, he's keen to know and then sometimes I'm competitive with him.

• 39:24Maggie Sellers Reum?

  How did your relationship dynamic change once you started achieving real success?

• 39:29Speaker 05

  It never really changed because it's almost so slowly and it's not like it happened one day and I'm like, I'm a billionaire and I'm famous, like, and he's like, who are you? We're just so normal and we're so the same people that like, nothing's ever changed. Probably the only thing that's changed is like, I'll be like, I really want to go here, I'll pay for it. And I'm like, time for you to pay for a holiday. And he's like, I've been paying for you your whole life, so you can pay for me for a while.

• 39:54Maggie Sellers Reum?

  I actually love that.

• 39:55Speaker 05

  That's the only thing that's changed.

• 39:56Maggie Sellers Reum?

  How do you guys talk about money, deal with money? Do you have family meetings? Is it on the fly? Do you talk about money? Like, how do you guys deal with that as a couple?

• 40:04Speaker 05

  We do talk about money. We tell each other, let's do a meeting, let's do a meeting. We hardly do it. We go on a lot of walks and that's when we aren't like distracted with work. So we'll talk about it or like in bed or over dinner or something. But we do talk about money. We like both invest and we, it's very shared and very open. And it's not like, like, for example, me saying like, oh, I paid for that. I couldn't care less. Like my birthday trip, for example, I booked that and paid for it months ago. And some of my friends were like, wait, you paid for that? What do you mean? Like, what do you mean? We're married. He's my love of my life partner in life. We don't have my money versus his money. It's just like whoever wants something whose credit card can get out first. It's the same thing. So I think we're very open and yeah.

• 40:49Maggie Sellers Reum?

  I think that's such a good way to be. And I think it also shows it's like you have a real foundation because I've had other people on the show even where they were the stay at home mom. They went into the workforce and like their relationship either fell apart because of that. Or it actually, there's actually Amy Lou from Tower 28, who her husband now works at the company. And it's like the company that she started, right? And I think that's why I think it's so important to talk about stuff like that because it's not the same era that we grew up with, with our parents. Like, I never want to be in a dynamic where I don't have the option to buy myself something or leave a room if I'm not, no longer respected. And I think it's really interesting for you, having not worked while you were married to Cody and then go and build this like incredible brand.

• 41:34Maggie Sellers Reum?

  How that relationship stays through all the seasons?

• 41:38Speaker 05

  Yeah.

• 41:38Maggie Sellers Reum?

  Because it's, it's very rare for that relationship to almost become closer than to drift apart.

• 41:44Speaker 05

  Yeah.

• 41:45Maggie Sellers Reum?

  What's like one secret rule of having a strong, healthy marriage with Cody? Now that you have so much going on?

• 41:51Speaker 05

  We, I feel like I've heard this on a podcast, but I think you said it. I think you said it. Cuddle in bed like every morning. Is that what you said?

• 41:59Maggie Sellers Reum?

  We do it every day.

• 42:00Speaker 05

  Yes. I, let me go back to the money thing for one second. I will say that I can buy whatever I want. He would never be like, why'd you spend that? He doesn't even know. He wouldn't ask. Like, it's all good. We can both spend however much we want. Maybe if like he wanted to buy a crazy car, I'm like, do you really need that? But like, not my business. But let me tell you, when I first started Heaven Mayhem, the whole reason that I say I started it with $900 is because. I set up a direct debit from his card to mine because I didn't want, hey, can I have your credit card for this? But I didn't have any money. I was doing some influencing, but I wasn't getting paid very often. We just bought this house. I didn't have any cash coming in. So I set direct debit, his account to my account. Every two weeks, I get nine hundred dollars. With my nine hundred dollars, I can do whatever the fuck I want, get my

• 42:44Speaker 05

  nails, buy the groceries, see a friend, whatever. I saved one of my two weeks of nine hundred dollars to start my brand. And that is why I'm like, it was nine hundred dollars because that is like, all I had at the time, obviously not to my name. We had all these nice things, but like in cash, that's how much I saved. So I have come from a position of being like, can I have this? But also, I'm transferring myself. But at the time, Maggie, I'm like to him, can I have your phone? Because I want to set this direct debit up because I'm not getting paid very often. And I want to have this money and I don't want you to know what I spend. And he's like, there you go. There's my face ID for my net banking or my, you know, he's not like, but why? Like, it's very open and trusting.

• 43:26Maggie Sellers Reum?

  Do you share with him anything about your finances now, though? Like your credit card bills and stuff like that or no?

• 43:31Speaker 05

  I don't. Look, we have very different spending habits. I think if he saw how much I spent on clothes, he'd be like, was this necessary? Like, he's probably bought two things in the past year. But like, then again, he drives a way nicer car than me, and that's what he values. So, no, he doesn't, he would never look at my credit card statement. But like, he knows how much money we spend in the business. I tell him all the time, hey, I've spent this much. He's like, your expenses are way too high. Or like, fuck, you're doing amazing. So it just depends. But I would definitely keep some things to myself. I would never hide it from him if he asked. Like, he'd be like, oh, so you have a new Kelly. I say, yes, he knows. But you know what I mean?

• 44:07Maggie Sellers Reum?

  I'm so impressed with how creative you are on a consistent basis. How do you find creative inspiration so frequently?

• 44:16Speaker 05

  I sometimes people say like, what's your superpower? I think it's ideas. I could think of a billion things and like, of course, some of them are terrible. But I'm just inspired by so many different things. I'll see a like a tile and I'm like, oh, that's an earring. I'll see an old grandma with a pair of sunglasses and I'm like, oh, we should do a shape like that. We don't have that. Or she's got like blue nail polish and like, maybe we could do a blue frame or something. It just really depends on my mindset. I think you can find inspiration anywhere you're looking for it. But you need to like almost train your brain to see random things. The other day, I'm walking my dog around the block at the office and I came in with this gum leaf. It's like a long stick with a little like drop. I'm like, girls, earring, I've got a new earring. No one touch this, it's not trash, it's staying on my desk.

• 44:59Speaker 05

  This is a sample, like you can just find inspiration anywhere.

• 45:04Maggie Sellers Reum?

  I need to be more aware in my life, but I feel like sometimes when you're consuming so much content, you get your own ideas kind of leave you because you're in that consumption mode. I feel like you actually do consume content of other people. Like you watch my stories. Yes, I look at my stories sometimes. You're commenting on my TikToks, being supportive and vice versa. So how do you find that balance of how much you're consuming versus how much you're creating?

• 45:31Speaker 05

  I love consuming and I screenshot everything that I'm inspired by. And then I go to my screenshots album as like my saved Pinterest, because there's like maybe 6,000 photos in there, but 20,000 elsewhere. So if I like something, I screenshot it, put it in there and keep it. But I love consuming and then it gets to a point where you're like, where else can I look? But that is like a really bad trap is at the beginning, I was designing from like, oh, I love this Pinterest reference. I love this, I love this. And then I'm like, holy shit, this other brand saw the same reference as me. Like this has happened so many times from even just like a quick graphic to a actual product where I'm like, we have the same reference and like, I didn't copy you, you didn't copy me, but we actually just saw the same thing.

• 46:13Speaker 05

  So that's why I try and look at other things to keep it fresh because it's fun to have a new, fresh perspective.

• 46:19Maggie Sellers Reum?

  How do you perfect a mood board?

• 46:21Speaker 05

  I love a mood board. It's kind of like what started Heaven. That's another viral moment we had. I was on this set in London and it just like wasn't vibing the way I thought. So I kind of got bored of like tweaking the model's hair and telling them to do this shot. I'm like, yeah, throw those earrings on. And I was pinning the earrings in the mood board and taking photos of it. I'm like, this looks way better, but the photos were just what we had for references for posing. And that ended up being like a viral piece of content that now is on Pinterest every day, but for other brands. But it really, I wish I trademarked that, but it's impossible. But I think, I don't know, it's just like my, my flavor of the month, my mood of the month. Like I said, I'm always trying to think of something new because as soon as I see it's being done a lot, I want to change.

• 47:01Maggie Sellers Reum?

  So I watched a very viral clip of you on the Skinny Confidential being like, this is how I use AI. And it was to ask the AI for advice in someone's tone of voice or what they would do. So I don't know if you watched the Cat GPT episode that I did, we tested that.

• 47:17Speaker 05

  Really?

• 47:17Maggie Sellers Reum?

  So I brought an AI expert on and I said, this is my friend P S Hack. Let's try it. Let's ask for business advice as Maggie Sellers. So it was really interesting because I actually thought that it gave pretty good advice, but it was very generic. It was very high level. So your new flavor of the month with AI. What is the most unhinged but productive or best way that you use AI right now?

• 47:38Speaker 05

  I quit Chat GPT.

• 47:40Maggie Sellers Reum?

  You broke up with Chat.

• 47:41Speaker 05

  God, yeah, I barely even use Chat, to be honest. I use it for some stuff like that, to help me with an email, to say, we have like a million taglines, like Heaven on Holiday, Heaven Bar, whatever, come up with three more. Like stuff like that I would use it for. It's honestly, it's not good. I don't like AI that talks to you like a friend. I like AI that's efficient. My hacks right now is

• 48:03Speaker 05

  we're using Claude and I'm having probably like two meetings a week with people that are building stuff for us with AI to make our business more efficient. I'm like creating my own skills and agents within Claude to make my life more efficient. I think my number one biggest hack is voice noting with AI. So I will go on a morning walk for an hour and sometimes I'll be like, oh my gosh. I like to be in the office by eight thirty, so it's like really not suiting me if I'm on my walk at. Seven fifteen, it's, I'm not gonna have enough time to do everything, plus get ready, which is also an important part of my day. So I walk around for an hour, I talk to myself and I come up with so many ideas. I'll pull up the Canva, I'll go through our launches. I'll just say, add this, add this.

• 48:46Speaker 05

  Uh, I think we should do this kind of concept for holiday. I wanna gift this type of girl, I want the content exactly like this. Slack Annika and tell her this, Slack about this, Slack my ops channel this, ask when this PO is coming in. I'll get a summary, I'll then save it to like add to all my decks and then I'll get all the slacks, like send, send, send, send, send. And sometimes I come through kinda weird, but at least it says sent from Claude, so they know if it's not my tone of voice. And in that hour, I've literally like done so much. And they're like, how does your brain work? You were thinking about this, this and this at once, but I'm like, it's because I was on such a like inspirational moment on my walk that I can kind of go anywhere in the business and then I don't have to write it all down. Cause that would, that would slow me down.

• 49:25Maggie Sellers Reum?

  Do you think that you've always had this beginner's mindset where you're just like, okay, being bad at something for a bit? And that's what gets you on these things very quickly?

• 49:32Speaker 05

  Yeah, and one time, I don't know if I should tell this story, cause it's like so embarrassing. But one time my friend told me, she was like, you know what I love about you? You're just not embarrassed. And I was like, thanks, I appreciate that. And it's true, I'm just like not embarrassed. I'm, I'm the first person to say in a meeting, I don't know what that acronym means. And they're like, you're the, you're the founder, that's embarrassing. I don't know what that means and I like it. I would appreciate to, people think I'm embarrassed, but I'm not. The story that she was like, I love that you're not embarrassed, is when I was literally like seventeen and a half years old. I stayed at Cody's house, like I'm almost adult and I had a peppermint tea before bed and I wet the bed. I literally wet the bed and I told everyone, I, I still think it's funny. His sister brought it up the other day and goes, remember that?

• 50:16Speaker 05

  And I'm like, yeah, that was like one of the funniest moments ever. And you know what he did? I woke him up and I go, oh my God, oh my God, I've wet the bed. And he goes, don't worry, just roll over on my side. I was like, you're my husband.

• 50:28Maggie Sellers Reum?

  But you've known Cody since you were 12.

• 50:30Speaker 05

  Yeah, when we were 12. Yeah. And I was obsessed, obsessed.

• 50:34Maggie Sellers Reum?

  Are you like Hailey Bieber in that you've manifested your life?

• 50:39Speaker 05

  Ah, yeah, I'd say so. I manifest my husband, but I like to plan my life. It's like, is it a plan or is it a manifestation? You know what I mean?

• 50:47Maggie Sellers Reum?

  What's the difference?

• 50:49Speaker 05

  I think people like to manifest like, oh, I'd love that. Don't do anything about it. I'm like, I'd love that. So I'll put in my plan and do it in November 2025. Like, it's in the plan, so it is gonna happen. And I think it's like, I'll show someone my plan for the year. Like, here's my vision board. And they're like, yeah, but that's gonna happen. I'm like, yeah, of course it is, because I'm gonna make it happen. But I think it's, it's not so woo woo. It's like, yes, I'll add it to the to do list and it will get done.

• 51:13Maggie Sellers Reum?

  So the thing that you've manifested the most recently is obviously you're pregnant?

• 51:16Speaker 05

  Yes.

• 51:17Maggie Sellers Reum?

  Talk to me a little bit about manifesting this pregnancy.

• 51:20Speaker 05

  I'll talk to you about manifesting it, and then I'll talk to you about like, the work. I said, I need to be pregnant on my five year wedding anniversary, which is Halloween. And that's what's gonna happen. So that it's in my Canva doc. I have a Canva doc every year of like, my vision board for the year, because it's too overwhelming to have it all on one page. So obviously I have multiple pages per month. So October, November 2025 is pregnancy. Get pregnant. Then, obviously, you have to match it up with your ovulation. So I was freaking out because my ovulation was two weeks after that date, but that's fine. And then, yeah, got pregnant, first try, exactly to the exact time I wanted. I will caveat, all of this is like, yes, I put it in my vision board. Yes, it was my plan.

• 52:05Speaker 05

  But I also went to the doctor a year and a half before and was like, I need to get pregnant this month this year. How, how am I doing? Took a load of supplements, tracked my ovulation, fixed my thyroid, ate super healthy, worked out, made Cody stop going in the sauna. Like, I did all the right things. And then, yes, got lucky on our one try, but it wasn't like, I'm like, let's do it this month and it just randomly worked. You know what I mean? So I like to kind of, that's what I'm saying. It's like a manifestation with a plan.

• 52:33Maggie Sellers Reum?

  Did you call this prep trimester zero?

• 52:35Speaker 05

  No.

• 52:36Maggie Sellers Reum?

  What's your thoughts on that?

• 52:37Speaker 05

  I think it's cool. I think it's really cool and I have seen a bit of content like that. I totally scroll past it and try and avoid it because I'm like, uh, if I didn't do that, I don't want to watch it and be like, shit, did I fuck something up? Do you know what I mean?

• 52:53Maggie Sellers Reum?

  Well, it kind of sounds like you did it. And I've actually been thinking a lot about this for myself of like, how do I trimester zero my business? Because that is a whole different beast that is gonna happen at some point, right? I'm not sure when, but it's like, how do you prepare yourself as the founder to take off the time? To actually enjoy that part of your life?

• 53:15Speaker 05

  Yeah.

• 53:15Maggie Sellers Reum?

  What have you done to start setting up different things? So that you can either take off some time or at least not feel like you're underwater when you're a new mom and running a business?

• 53:26Speaker 05

  I have set up the team and I try and give them so much autonomy and control. And I also think I apply a lot of pressure and I'm like almost a pusher, like this isn't good enough. Do it again, do it again, do it again. To the point where like everyone's so self-sufficient, like I don't have to be there every day. Nothing breaks if I'm not there. Yes, sure, I'm the visionary, but like other people have great visions and ideas too. I think for me, all I need to do is set up our plan for every launch and the design, approve the designs. Like design them and then approve them. But if that's done in advance, like I could take two years off. If I've done every launch, I could literally step away, like they're so good. And I have so much trust and faith in my team that I'm like, it's gonna be fine.

• 54:08Speaker 05

  I did say the other day, I was like, I'll probably be offline for like seventy two hours and then I'll be reachable via Slack. And Vivian, my VP of Ops was like, babes, that's crazy. And I was like, honestly, Slack's like my TikTok. Like, I'm gonna wanna be checking things, I think. But we'll see. I'm just gonna keep it easy.

• 54:25Maggie Sellers Reum?

  So you don't necessarily want to take a mat leave?

• 54:28Speaker 05

  I want to have slow mornings with my baby and I imagine waking up and waking up my baby and then making a coffee for me and my husband and feeding the baby in bed and going for a walk. And then I imagine getting on my laptop in the mid morning. And then I imagine going to the office a couple of days a week. Last thing I want to do is be chained to going into the office eight thirty till five thirty and feel like. Like, I'm here to prove it to you all that I'm still working because that's just unproductive for everyone. So I think I'm gonna take a balance, but I definitely, like, I love working. So I don't want to stop that. And that's the same thing when I got pregnant. I'm like, well, I'm not giving up my old life. The baby hopefully will just come into it, hopefully. But I know it probably sounds so naive, then people who have babies are like, that's never

• 55:13Speaker 05

  gonna happen. So we'll see.

• 55:14Maggie Sellers Reum?

  One thing I will never do is let my team burn out, which happens when someone is stretching themselves across a full-time job and trying to become an expert in something new. But I also recognize that with HSR, there are skills that could 100% change our trajectory as a business that we just haven't mastered internally, like generative engine optimization, no-code engineering, AI-native expertise. Fiber Pro, our sponsor, has been the best solution for this because their talent is expert level and vetted. So you're not just getting anyone, you're getting someone who is really, really, really good at what they do. They can come in,

• 55:56Maggie Sellers Reum?

  work on a project, and deliver to a very high standard. And Fiber Pro's hiring experts will source and manage your freelancers for you. All you have to do is pick from a pool of exceptional talent. Your team stays focused on what they do best, and you don't lose momentum trying to figure out something new from scratch. So if you're building or growing a company, Fiber Pro is worth looking into. Visit pro.fiverr.com to learn more. For the first half of my career, I wasn't allowed to take credit for my own work. I couldn't talk about what I was building, and I couldn't use my own voice. I absolutely hated it. One day, I decided that things had to change. So I became a creator myself. I built HotSmartRich

• 56:39Maggie Sellers Reum?

  as a platform where I could share my insights and own every single word. But if there's one thing I've learned, it's that growing a following requires consistency, which is a lot easier said than done. Stanley, the AI content machine developed by our sponsor Stan, would have been the biggest help to me when I was first starting our channel because Stanley is specifically designed to make it easier. For you to post content every single day. You connect it to your Instagram. It learns your tone of voice and knows exactly what your audience is actually going to resonate and engage with. And it helps you create content based off of that. We just started using it on HSR and it is unbelievable. Give Stanley a try for free at getstanley.ai/maggy. You've

• 57:21Speaker 01

  The best part of waking up? A full cup of Folgers coffee and music on full blast.

• 57:47Speaker 01

  Shop Folgers K-Cup Pods and more at your nearest retailer.

• 57:51Speaker 02

  Chronic migraine is 15 or more headache days a month, each lasting four hours or more.

• 57:56Speaker 03

  Botox, onabotulinum toxin A, prevents headaches in adults with chronic migraine before they start. It's not for those with 14 or fewer headache days a month. It prevents on average eight to nine headache days a month versus six to seven for placebo.

• 58:09Speaker 04

  Prescription Botox is injected by your doctor. Effects of Botox may spread hours to weeks after injection, causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems, or muscle weakness can be signs of a life-threatening condition. Patients with these conditions before injection are at highest risk. Side effects may include allergic reactions, neck and injection site pain, fatigue, and headache. Allergic reactions can include rash, welts, asthma symptoms, and dizziness. Don't receive Botox if there's a skin infection. Tell your doctor your medical history, muscle or nerve conditions, including ALS, Lou Gehrig's Disease, myasthenia gravis, or Lambert Eaton Syndrome, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

• 58:45Speaker 02

  Why wait? Ask your doctor, visit botoxchronicmigraine.com, or call 1-800-44-BOTOX to learn more.

• 58:52Speaker 01

  Parenting unlocks some pretty impressive skills like carrying grocery bags, a soccer ball, and a sleepy kid all at once. Good thing the newly designed Chrysler Pacifica has a few tricks of its own. Hands-free power sliding doors and liftgate, rear seat entertainment, and still and go seating and storage that adapts faster than your family's weekend plans. Visit Chrysler.com to learn more. Chrysler is a registered trademark of FCAUS LLC.

• 59:21Maggie Sellers Reum?

  Obviously dabbled in investing. What is it about investing that's really intriguing to you?

• 59:26Speaker 05

  I like building brands and I like being involved in that. Some of the things I've invested in, definitely not in the building stage. They're like big companies, for example, ShopMy. But I still, I get a front seat to like what they're doing. Like they want to test new features or they want to run something by a founder. They, they ask me, I'm sure they ask a ton of other people, but they'll try it on Heaven Mayhem or Ask Me. Or like Pa Olive that I invested in, I'm like, let me help with this event on a nitty gritty. Like here's a guest list and I'll reach out to these girls. But then like, let's do this for a campaign or have you thought of this? And I just like love having a seat to the show and being involved. And I think to me, I'm investing as like a hobby. I'm investing like, instead of sourcing some crazy bag and paying for that, I'm investing in your company.

• 1:00:08Speaker 05

  And the joy I get out of it is this value and being, having a seat to the show and being along for the ride rather than financial gain.

• 1:00:18Maggie Sellers Reum?

  You've had an interesting investor experience. What do you think you've learned about what not to do when you want to invest in brands? And what to do really well to support founders?

• 1:00:30Speaker 05

  I think what to do really well is like, ask them what they need, but don't overstep. Like be there to help, but it's also their company. And I think if someone was coming to me to invest and then took over control, I would not feel good about that because I, and that's why I haven't taken any investment. But I think, I think I like love helping. And I think the, when you get the right fit, it's like a marriage. You're both in it for the same reason. And especially angel investing, it's not as if I'm writing these $10 million checks that they're like, I can't refuse. Like it's a really, it's quite a small check. So they're like, they could say no to the money, but it's more about having me there and the value I can bring. So I think they're open to receiving it.

• 1:01:11Maggie Sellers Reum?

  Someone wants to pitch you their company. What's gonna make them stand out?

• 1:01:14Speaker 05

  I do think relentless following up is good and you know, staying front and center. But like, not in an annoying email way. Like, I need to see like, what you're actually doing or something different about it when you follow up. I definitely don't want someone to go cold because I'm also like, do you not care? But I think, I think I just have to like them and the product. Like, I, I think a hundred follow-ups and a hundred deliveries of cookies are never gonna do it if I just don't like the product and I just don't resonate with it.

• 1:01:42Maggie Sellers Reum?

  Do you hate to say no?

• 1:01:43Speaker 05

  No. I love to say no.

• 1:01:46Maggie Sellers Reum?

  How is the best way that you can say no if you're a people pleaser?

• 1:01:49Speaker 05

  I'm not a people pleaser, so I say no all day, every day. And it's like, my most favorite thing about myself. And I tell everyone I know, I'm like, hey, by the way, I'm not a people pleaser and like, you should be more like me because it's amazing and it's so freeing. And I don't care if you think I'm a little bit selfish because I feel like the people pleaser is like, I wish I was more like that. So no one really thinks I'm selfish or maybe they do, but if I don't want to do something, I won't do it. If we don't want to do it for the brand, I won't do it. And it's like, I don't think anyone listening is like, what a bitch, what a selfish little bitch. They're probably like, damn, I should do that too. So yeah, I'm not a people pleaser.

• 1:02:20Maggie Sellers Reum?

  No, I've had so many girls on the show and so many of them break up with being a people pleaser as they go.

• 1:02:26Speaker 05

  Yeah.

• 1:02:27Maggie Sellers Reum?

  I'm currently doing that.

• 1:02:29Speaker 05

  Good.

• 1:02:29Maggie Sellers Reum?

  And actually, one of my least favorite parts about investing is having to say no to someone's business. But I posted this on my threads last night, which gets absolutely no views, but plugging my threads, I actually post a lot of VC information there. Yeah.

• 1:02:41Speaker 05

  I need to follow it.

• 1:02:42Maggie Sellers Reum?

  Like, last night I posted a no to a brand and I said to the founder, thank you so much for the opportunity. Never forget that like, you are offering me an opportunity to make money.

• 1:02:53Speaker 05

  Yeah.

• 1:02:53Maggie Sellers Reum?

  You're not a charity. I'm not giving you money for you to go and do whatever with. Like, I'm actually missing out on an opportunity. And when you reframe your brain as to like, I'm offering something to someone that could make them more money. I fundamentally think that you are a better founder because you don't come from this place of like, oh, there's so much more above me. And I think we've also glamorized investors so much of like, knowing so much and being so much better than you. Someone that's listening that resonates more with myself of like, maybe being a people pleaser or maybe coming at situations where you almost think, oh, they're better than me.

• 1:03:30Speaker 05

  Yeah.

• 1:03:31Maggie Sellers Reum?

  How have you been able to coach people in your office to think a little bit more like you, to be less people pleasing, not afraid of saying no, and just like know your value and your worth?

• 1:03:40Speaker 05

  I have trained everyone in the office to be a great negotiator. That's one thing. I'm like, no, go back and do it more. Like, know the worth and know what we're willing to pay and we will negotiate. So that's one thing. I think with the people pleaser thing and feeling like people are better than you, that's where I think it comes from. You're trying to people please because you don't, you feel a little bit less than and something. But I don't know, I went and spoke at Harvard Business School and people like, are you nervous? I'm like, not really. Everyone's probably my age or younger and would love to have a cool brand like Heaven Mayhem and want to know how I did it. I'm just speaking to people just like me. Or like celebrities, they're literally just our age, our age people who have done way cooler things and have been papped more. But like, we're literally all the same people. Exactly going back to the community event versus influencer, like

• 1:04:25Speaker 05

  everyone has so much to learn from each other. So I don't really think I'm better than anyone and I don't think they're better than me. So I feel like bring yourself down to earth. That's my advice. Like bring yourself down to earth for a little and realize like what is so different about me versus them. And like, why can't I say no? Or why can't I be on the same playing field?

• 1:04:41Maggie Sellers Reum?

  How do you think someone can win in a negotiation? Like three simple things that people can take away from that?

• 1:04:47Speaker 05

  I think with negotiating, you need to, you need to be respectful and you need to realize like, what, what value are you getting here? Can you get it elsewhere? And then I think if you can get it elsewhere, or like you can build it yourself on AI, you have such a leg to stand on. So like, go use that and go say to them honestly, like, honestly, our brand is really popping and we have a lot of young founders following us. We can post you guys. Plus, I could probably do this with another company half as much, or I could build it myself with AI. So can you give us this deal? Because this is what we're willing to pay. And they're like, okay. Or like somewhere close to it.

• 1:05:23Maggie Sellers Reum?

  Your employees, they almost feel like family to you.

• 1:05:27Speaker 05

  Well, yeah, not quite.

• 1:05:29Maggie Sellers Reum?

  They're like not family.

• 1:05:32Speaker 05

  I like to keep it like. The most professional sorority sisterhood. We're all such good friends. We will reply to each other's stories. I mean, maybe they all text on the weekend. I don't, but like I'll reply to their story like, you look so pretty. Or like, where's that outfit from? Or like, that food looks so good. But I'm not coming into the office every day hugging them. There is definitely a line like this is professional. We're working and I think sometimes they're like, oh, I wish it could be a bit more fun. I'm like, this is fun. You are working on a fun brand. You have a fun job. You have so much autonomy in your career. You get fun gifts. We do fun work events, but like it's a job. We're only here because we need to make money. So like, I'm reminding them that it's a job. And I think sometimes I see other businesses where it's like, we're such a family.

• 1:06:16Speaker 05

  And like, it does seem really nice, but like at the end of the day, we're there to do a job. So I think that that's like a good balance we have. And I think everyone actually really appreciates it as well.

• 1:06:26Maggie Sellers Reum?

  I agree with you and I actually used to do, I think, a mistake. I would become really close with people at the beginning and almost not have the boundaries. And then it's really hard to add those in later. Whereas like when you set boundaries at the beginning, it's actually a lot easier when you get later on into the process to be like, well, tell me a little bit about your personal life or like, what, what are you doing on the weekend?

• 1:06:45Speaker 05

  Yeah.

• 1:06:45Maggie Sellers Reum?

  I feel like you've learned that obviously from like having entrepreneurs around you. What are the other secret codes of success that you've learned when you're eavesdropping on your husband?

• 1:06:54Speaker 05

  He told me something the other day. I wasn't eavesdropping. He just told it to me, but he was like, we were talking about performance reviews and giving raises. And I think that's kind of like the point. Everyone's like, hey, I've been here for a year. Like where's my raise? And he's like, you know what? I was reading, I forgot what the book was, but he was like, it talks about motivation and like some people, they're not motivated by money. They're motivated by like coming along for the ride and like building something bigger and more impactful. And like, they're so motivated by being a part of this journey that where they're making a difference. And I'm like, yeah, that's so true. So that's like a little bit of secret sauce. It's like, I tell everyone. This work better be so fucking stunning that you would post it on your own personal feed right this second or your own LinkedIn. But equally, like, if it is that stunning, go post it. Like, own that.

• 1:07:39Speaker 05

  You did that. So I think that's part of like the success or the question to answer is like, I want them to feel like this is equally theirs and they're excited about it and they can scream it from the rooftops and do what they want with it as well. And like, they're really part of it.

• 1:07:52Maggie Sellers Reum?

  There is a list of people that I desperately want to meet that I feel like would supercharge the next phase of my growth and not even just in business, also in like the way that I think, my mindset, like my body. Who are a few people that come to mind for you that you're like, I want to meet this person and I know that I'm going to be either a better mom or a better founder or a better friend if they're in my life?

• 1:08:13Speaker 05

  I met her a couple of weeks ago in passing, but I would love to sit down and interact with Morgan Stewart. I think she's hilarious and I think she's unapologetically herself and I would love to see how she operates. I would love to interact with Kim Kardashian because I've heard she's so professional and like she goes into a million rooms every day and is so professional. So I'd really like to see how she operates. And I agree with you. I meet people sometimes and I'm like, goals. Like, I'm learning from you and I kind of replicate some behaviors or like take things away from them as learnings. Who else? I feel like Lauren Ratna would have some really interesting things to say in terms of a marketing perspective. Who's a great mom? Well, I'm already friends with so many good, great moms.

• 1:08:54Maggie Sellers Reum?

  How would you describe yourself as a leader?

• 1:08:57Speaker 05

  I don't know, Maggie. We'll see. Like, I, I feel like I should ask them. I know what I want and I'm like, it should be like this, this and this. Anyone have any thoughts? And then someone will be like, let's say I want everything green, green, green. And someone's like, I just thought pink was better. I'm like, you know what? Pink's really nice. Let's do pink. Like, I'm, I'm not one to change my mind all the time. I'm not erratic. I'm not frantic, but I listen to everyone else. Like, if they have another opinion, I'm like, okay, if you guys agree, if you guys think that, let's do that. I'm really open to their feedback. I don't know how to describe myself as a leader. I've never thought of like what three words I would use. I think maybe I'm inspirational. Like, I like to be like, let's do this, guys. Let's build this. No, I want to be the best. I want this to be about us. I want, let's do this, let's do that. But, and I like to bring them along for the ride.

• 1:09:41Speaker 05

  But, yeah, I'm not sure what other characteristics I would use.

• 1:09:45Maggie Sellers Reum?

  I think specific.

• 1:09:47Speaker 05

  I'm very specific.

• 1:09:48Maggie Sellers Reum?

  And creative or visionary.

• 1:09:51Speaker 05

  Yeah, I think also like efficient. I like things to be done efficiently.

• 1:09:56Maggie Sellers Reum?

  I think that you are very similar in all aspects of your life in a really good way. Like, I always know what to expect with you and you've actually trained me so well because when you get a text message, you will open it and not necessarily respond.

• 1:10:10Speaker 05

  Yeah.

• 1:10:10Maggie Sellers Reum?

  And I would spiral when we were first friends and I was like, oh, my gosh, Pia literally hates me. And it actually helped having a friend like you who I had to relearn a different language with, where you have so much going on and you are a people pleaser and you're very specific. You're very visionary. You're very inspirational. And so I developed a code of language of friendship with you that I haven't really had with other friends. And it's been, I was reflecting a lot on that before you were coming on the show of like, we have a very different relationship than I have with most of my other good friends in a really good way.

• 1:10:49Speaker 05

  Well, let me tell you, that is part of my personal brand and that is like such an intentional choice. If you text me, hey, baby, you in L.A. I've just been broken into. I'd be at your house in five minutes because of course I've seen the message. If you're like, hey, P, I'm in a, I need this, of course I'm responding. But if you're like, hey, what dates are you going to be in Europe? I'm like, that, she doesn't need me. Not that it's so intentional and calculated, but I don't like the feeling that people text me all the time. My friends, yeah, but like people I work with or like, I'm like, you don't get to just like jump into my space right now. Like sometimes people like, you're such a bad responder. I'm not. Like if I want to respond, like my husband gets a response within one second. My assistant, like whatever, they'll get a response within one millisecond, but I think I'm just very intentional.

• 1:11:33Speaker 05

  Like, I don't want to be too available and I kind of want to give that vibe that like, oh, she's not so reachable. Like I truly try that, do that vibe.

• 1:11:42Maggie Sellers Reum?

  Oh, my God, I'm obsessed with you. Okay, we're gonna do some rapid fires. We've been talking forever. Pia Mance, last thing you put on your credit card.

• 1:11:49Speaker 05

  More Claude tokens. Do you know what that is?

• 1:11:53Maggie Sellers Reum?

  Oh, yeah, I just, I just bought a hundred dollar a month plan.

• 1:11:56Speaker 05

  Oh, yeah, you gotta level it up, girl.

• 1:11:58Maggie Sellers Reum?

  It's crazy.

• 1:11:58Speaker 05

  Once you start running skills, you gotta add more tokens.

• 1:12:01Maggie Sellers Reum?

  Yeah, it's crazy. Last, most expensive thing.

• 1:12:05Speaker 05

  I did a wardrobe refresh for my pregnancy style and I bought some new things because I need to feel good and feeling good and looking good is important to me.

• 1:12:14Maggie Sellers Reum?

  What is your credit card?

• 1:12:16Speaker 05

  I have platinum Amex, gold Amex. I just got the American one. It's like Citibank, but I'm planning to use that for points for travel. And I just got an Atlas card and I have Chase Sapphire.

• 1:12:27Maggie Sellers Reum?

  And why do you have five credit cards?

• 1:12:29Speaker 05

  Because I spend a lot of money and someone has to have the credit card under their name for the business. I spend a lot of money for ads or for expenses, so I want to put different things on different cards for different points. And for example, I'll get like business class flights on my points, or I'll go home to Australia. It's like literally $20,000 for flights and I'll do it on my points. So that's why I kind of pick and choose my cards for different reasons.

• 1:12:54Maggie Sellers Reum?

  What's the best card for travel?

• 1:12:56Speaker 05

  I think it's the gold Amex for points, to rack up points. But then I think if you're booking travel, it's the platinum Amex.

• 1:13:03Maggie Sellers Reum?

  Okay. You can only wear one accessory for the rest of your life? Watch, earrings, sunglasses?

• 1:13:10Speaker 05

  I think it's a sunglass. I know it's crazy, but I have them. I guess you don't have them inside, but I have them. I would never leave the house without my sunglasses.

• 1:13:20Maggie Sellers Reum?

  Can we bring some sunglasses over, Bob?

• 1:13:21Speaker 05

  Bag's so not chic.

• 1:13:22Maggie Sellers Reum?

  So like, pick a pair of sunglasses for you and for me right now.

• 1:13:26Speaker 05

  But-

• 1:13:26Maggie Sellers Reum?

  Or these are glasses.

• 1:13:27Speaker 05

  These are glasses.

• 1:13:28Maggie Sellers Reum?

  And I like, what matches the vibe?

• 1:13:30Speaker 05

  These are our Sloanes. They're the best seller. They're best seller for a reason because they suit every face shape. See, don't you think a glass just elevates?

• 1:13:38Maggie Sellers Reum?

  It does. So these I don't even need a prescription for.

• 1:13:41Speaker 05

  No, but your assistant has them and she put her prescription in them.

• 1:13:45Maggie Sellers Reum?

  I know. And then they also are the transcendence one. Wait, what are they called?

• 1:13:49Speaker 05

  When you go outside, she made them go darker.

• 1:13:51Maggie Sellers Reum?

  Yeah.

• 1:13:51Speaker 05

  Yeah.

• 1:13:51Maggie Sellers Reum?

  Yeah. Okay. Wow, you would really pick a glass over an earring?

• 1:13:57Speaker 05

  Yeah, I think so.

• 1:13:58Maggie Sellers Reum?

  Okay.

• 1:13:59Speaker 05

  I just, I love a pair of glasses.

• 1:14:02Maggie Sellers Reum?

  Okay. You can live in New York or a latest starter brand in your twenties. What would you recommend someone do?

• 1:14:08Speaker 05

  Oh, you know what? I might choose New York. I might choose New York. They look really good on you, these glasses. And you actually look like Rachel Bilson right now.

• 1:14:15Maggie Sellers Reum?

  Oh.

• 1:14:16Speaker 05

  With these glasses on, you have to see yourself. But I think I would choose New York. And you know what? I have a tiny pang of regret that I never lived there, but I think it's a fast-paced city. Everyone's working. You get that hustle mentality. I think for some random reason in life, I was born with it or bestowed on it because of my husband. I don't think you get that hustle vibe in L.A., even though it's done nothing but amazing things for me. I think New York's where it's at.

• 1:14:38Maggie Sellers Reum?

  I agree. What is the first thing you do every single morning?

• 1:14:42Speaker 05

  Check my phone. Literally wake up, turn my alarm off, check my phone. Just like any quick urgent text message, Slack, email, like barely check it. Roll over, give my husband a kiss, he'll still be asleep. And then I get up and I go to the gym or I go for a walk.

• 1:14:56Maggie Sellers Reum?

  At what time?

• 1:14:57Speaker 05

  Get up at 5:30 every day.

• 1:14:59Maggie Sellers Reum?

  Oh, my God. Okay, you have to deliver hard news. Are you doing it in a text message, email, or phone call?

• 1:15:06Speaker 05

  Depends who it is, but probably a phone call.

• 1:15:10Maggie Sellers Reum?

  Best hotel you've ever stayed at?

• 1:15:12Speaker 05

  Oh, my gosh. It's in Italy. It's called Castello di Rescio. Amazing. So romantic and so amazing.

• 1:15:20Maggie Sellers Reum?

  Who is your favorite comfort creator?

• 1:15:23Speaker 05

  I like watching you.

• 1:15:24Maggie Sellers Reum?

  I love you.

• 1:15:25Speaker 05

  I like watching you. I like watching, oh, this is so random, but I really like watching people in their homes and doing things. I also really like select mom content. But I've liked it for years. Like, I'll know all about like different things because I've like been obsessed with an influencer who had a baby when I was like 17.

• 1:15:42Maggie Sellers Reum?

  You need to look chic. What is the first thing you're reaching for? Not glasses.

• 1:15:49Speaker 05

  That's so unfair.

• 1:15:50Maggie Sellers Reum?

  No, it's the rules.

• 1:15:51Speaker 05

  Okay.

• 1:15:52Maggie Sellers Reum?

  I'm not people pleasing right now.

• 1:15:53Speaker 05

  Okay, yeah, yeah, yeah. Love it. She is learning. What am I reaching for? I think a big pair of earrings and a slick bun and a lip liner.

• 1:16:03Maggie Sellers Reum?

  And what's your current lip liner?

• 1:16:05Speaker 05

  Wear of a walnut from Makeup Forever. But I will say I have like 10 on rotation that all look kind of the same. And yeah, I'm obsessed with them all.

• 1:16:13Maggie Sellers Reum?

  I mean, you look good in everything. Okay, Birkin or Kelly?

• 1:16:16Speaker 05

  Kelly, Kelly, don't even worry. It's Kelly.

• 1:16:19Maggie Sellers Reum?

  How do you know if you're a Birkin or a Kelly girl?

• 1:16:21Speaker 05

  Well, I'm both, but specific.

• 1:16:25Speaker 05

  I'm always a specific Birkin. I want the Birkin to be like a beat up. I want the Kelly to be beat up too, but I think anything beat up and vintage is cool. Not a mini Kelly for me, just a bigger, like I love the one I have, the box leather one. I would also love a box leather massive Birkin that I can like throw my baby's bottle in. That's the vibe I want.

• 1:16:45Maggie Sellers Reum?

  How do you, okay, this is not rapid fire, but you're developing your personal brand and you decide mini Kelly's are not for me. Why? How?

• 1:16:56Speaker 05

  It's just like innately, I just know that.

• 1:16:58Maggie Sellers Reum?

  Am I a mini Kelly girl?

• 1:17:00Speaker 05

  If you wanted to be, and I think you do, you do want to be.

• 1:17:05Maggie Sellers Reum?

  But what does that say about me?

• 1:17:07Speaker 05

  I don't know, Maggie.

• 1:17:09Maggie Sellers Reum?

  She does say it.

• 1:17:10Speaker 05

  I do know.

• 1:17:10Maggie Sellers Reum?

  Say it.

• 1:17:12Speaker 05

  Well, I just, I think I don't want a mini Kelly because of course everyone has every bag, but to me I like mine because they're like beat up and vintage and they have some personality. I just don't like the way that some people wear the mini Kelly in the same way as almost like a status symbol.

• 1:17:28Maggie Sellers Reum?

  Right, yeah.

• 1:17:29Speaker 05

  And they're also friggin expensive. So like, I'd rather choose something else because by the time you get your hands on a mini Kelly, black paint with gold hardware, like that's a big price tag.

• 1:17:40Maggie Sellers Reum?

  Do you want to hear something so funny? I asked my audience, because you know I get denied from every single Hermès store. Like it is a hilarious thing. I asked my community a few years ago when I was in Paris, maybe this is last summer or the summer before. I said, Hermès keeps denying me. Should I just buy the Chanel bag? And honestly, half of my poll was like, you're not an Hermès girl, you are a Chanel girl. But I feel like I love the Birkin for what it is. Like if you know how it was developed, it was like for moms on an airplane with the CEO in Jane Birkin. Like when you actually understand the history of how functional this bag is, it was so a bag I wanted.

• 1:18:17Speaker 05

  Yeah.

• 1:18:18Maggie Sellers Reum?

  And I would be lying if I said like, if there wasn't a mini Kelly, like available for me, if I would not buy it, I would buy it.

• 1:18:24Speaker 05

  Babe, I would buy it too.

• 1:18:25Maggie Sellers Reum?

  But like, I don't know if that's my nighttime going out bag.

• 1:18:28Speaker 05

  Exactly.

• 1:18:29Maggie Sellers Reum?

  Yeah, but I'm gonna message you and you can help me like do a brand refresh.

• 1:18:32Speaker 05

  Yes.

• 1:18:33Maggie Sellers Reum?

  Okay, two more questions. So you know, I do those HSR love notes.

• 1:18:38Speaker 05

  Yes.

• 1:18:39Maggie Sellers Reum?

  What do you think about those?

• 1:18:40Speaker 05

  I love them. I love them. Keep them up.

• 1:18:42Maggie Sellers Reum?

  Okay.

• 1:18:42Speaker 05

  I love them. Sometimes I read them though, and I'm like, is she sad?

• 1:18:47Maggie Sellers Reum?

  Honestly, yeah.

• 1:18:48Speaker 05

  You're like, um, I do love myself no matter what anyone thinks. I'm like, no one's thinking it, babe. We love you too. But I love the HSR love notes. I say it back to myself.

• 1:18:58Maggie Sellers Reum?

  Okay. So if you could only say one HSR love note for the rest of your life, what would it be?

• 1:19:02Speaker 05

  Something about like,

• 1:19:05Speaker 05

  my intuition will get me wherever I want to go. Or like, whatever you need is within you. Something like that to like, that would be mine.

• 1:19:14Maggie Sellers Reum?

  That would so be yours. If you had to title this season of your life, what would it be called?

• 1:19:20Speaker 05

  Efficiency, I think. It would be called efficiency.

• 1:19:24Maggie Sellers Reum?

  Okay, Pia Mance, I love you so much. You're gonna have to come back on. Like, honestly, probably the most fun I've had in a really long time on the show. Yeah.

• 1:19:32Speaker 05

  Oh.

• 1:19:33Maggie Sellers Reum?

  It's just different recording with people you have a real relationship with and that you know. And also I've seen you come really far.

• 1:19:39Speaker 05

  Can I say one thing? You sent me flowers for my birthday. I don't know when it was, two years ago, maybe. And the card said something like, um, happy birthday, you're smarter than you think, or you know more than you think, or something like that. I wish I knew the exact phrase.

• 1:19:56Maggie Sellers Reum?

  It was you know more than you think.

• 1:19:57Speaker 05

  Yeah. You know more than you think. Love, Maggie. And I'm like firstly, so chic and straight to the point. Love it. But that, when people say, what's the best advice you've ever been given? I say that because I'm like, I actually did know more than I think and I actually still do. And that's what I'm saying. Like, that's why I'm not a people pleaser because I'm like, well, we're all one of the same. But like, you taught me that. So that was incredible advice. Like I've, you should Google it. I've said that in multiple articles. Best advice I ever got. Plugging, clout.

• 1:20:23Maggie Sellers Reum?

  Hot, smart, rich.

• 1:20:24Speaker 05

  Shame dropping.

• 1:20:25Maggie Sellers Reum?

  I love you. Where can people find you and how can HSR help you?

• 1:20:28Speaker 05

  People can find me and Heaven at PM Ants or Heaven Mayhem. HSR can help me with letting us know what you guys want to see. Like, do we want more community design? Do we want more products? Do we want more this, that? I love developing stuff with the community and with other people and like being in my DMs and having conversations. So if there's something you guys want, tell us.

• 1:20:48Maggie Sellers Reum?

  And we're going to manifest an HSR HM collab.

• 1:20:52Speaker 05

  Yeah, what are we going to do? Well, that's what we should ask them.

• 1:20:55Maggie Sellers Reum?

  Yeah. So we'll do something special for people at the end of the episode so they can tell us.

• 1:20:59Speaker 05

  Love it.

• 1:21:00Maggie Sellers Reum?

  Love you so much.

• 1:21:00Speaker 05

  Thanks for having me on. Love you all.

• 1:21:13Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly? Or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 1:21:56Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:22:18Speaker 03

  What's the secret to being a great host this season? Keeping things deliciously simple, like mixing Simply Cranberry into a festive drink as guests arrive, or serving up a warm mug of Simply Apple on a chilly night. That means less time behind the scenes and more time in the moment with everyone. Crafted with real fruit, Simply juices and fruit drinks make any holiday drink effortless, inviting, and completely delicious. Simply, say yes to simple.

• 1:22:47Speaker 01

  Reimagine how you do wellness with new, first-of- their-kind Mochi Bites from the number-one gummy supplement brand, Ollie. Multi-beauty, energy, and sleep Mochi Bites are certified vegan, gluten-free, made with naturally sourced sweeteners, delectably tasty, and take your routine from mundane to extraordinary. All while delivering the same expert benefits. Elevate your wellness with Mochi Bites today. Sold exclusively at Target. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.