How To Become A Millionaire In 2023 [MASTERCLASS] EP 1377

https://lewishowes.com/mindset - Order a copy of my new book The Greatness Mindset today! Today’s Masterclass episode is all about how you can become a millionaire in the next year of your life. Three financial experts share their tips and strategies for how you can start attracting money and accumulating life-changing wealth. In this episode,Dave Ramsey, radio host, author, & businessman, shares how you can master your money during times of uncertainty. Grant Cardone, entrepreneur, investor & best-selling author, explains why the phrase “It takes money to make money” is a myth and how thinking small can have lasting problems. Rachel Rodgers, entrepreneur & author, walks us through how everybody can become a millionaire and the fastest ways to do it. For more, go to lewishowes.com/1377Full Episodes:Dave Ramsey: https://link.chtbl.com/938-podGrant Cardone: https://link.chtbl.com/1069-podRachel Rodgers: https://link.chtbl.com/1183-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:03Lewis Howes?

  Here's the thing, there is one person in charge of how successful, how fulfilled, and how happy you'll be in 2023 and beyond. And that person is you. That's right. I've got some good news, though. I want to help coach you into living your greatest year yet for free in my upcoming training. And I'm going to break down the keys to create long-lasting change over the next 12 months and beyond. And you can follow through on pursuing your dreams. You can rewrite the story in 2023 and stop living out the same fears and self-doubt that has held you back for years. And you can take a major leap towards multiple areas of your life. But first, you just got to make sure you click the link and show up. Join me for this upcoming free training, The Four Keys to Overcome Your Fears and Achieve

• 0:47Lewis Howes?

  Your Biggest Goals by going to lewishouse.com/reprogram. Make sure to click the link to sign up, and I can't wait to see you there.

• 0:55Dave Ramsey?

  I mean, the chances of you being in the exact situation you're in, in a few months, is almost zero. Your life is not a snapshot. You're not trapped in this moment. It's a film strip. There's very few people whose you see a meteoric rise in their wealth or their success today.

• 1:13Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 1:37Lewis Howes?

  Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful, so let's go ahead and dive in.

• 1:55Lewis Howes?

  What are you telling the people right now who are saying, you know what? I didn't follow your advice. I didn't do what I should, I should have done. I, I still love off credit cards. I overbought, paid for my house and I've got this expensive lifestyle and credit cards that I, I know I'm wrong. I made a mistake. I own it and now I'm screwed. And I just got 50% cut of my work. I might lose my job in two months. I've got all these bills. Like, how do you even, how do you even respond to something like that?

• 2:26Dave Ramsey?

  Well, I certainly don't say I told you so. That's not, that's not the message because I've been there. I've done stupid stuff too. And that's not helpful. Uh, and it, it doesn't bring, it doesn't bring any healing. Uh, the thing is this, we all get wake up calls. We get wake up calls in our relationships, our spiritual walk, our leadership styles. We get wake up calls in our finances and some people, the phones are ringing off the hook right now. Uh, they're getting wake up calls on a bunch of things. Uh, they're at home with their family and it's, and they're starting to realize I was disconnected from my family. I haven't been plugged in my, they got a wake up call on their relationships at home. They've gotten a wake up call on, you know, I, I don't have any savings and I've got, I'm deeply in debt.

• 3:11Dave Ramsey?

  This isn't working. And so the, you know, the, the, the cool thing is when you get the call, then you have to make the choice. Are you going to answer the phone? If you pick the phone up, that means maybe it's time to change. And, uh, you can look back and you might be, uh, 27 years old right now, watching this and you're screwed. You lost your job. You got no money. You got no savings and you feel like it's all over. Uh, and I remember in 1970, I was 10 years old and I was in my grandpa's backyard. We were tearing down an old deck and I pulled some nails out of those old boards as we were taking the boards off. And he taught me to put them down and straighten them with a hammer and save those used nails in a coffee can.

• 3:56Dave Ramsey?

  Now, my grandpa Ramsey was one of my favorite people on the planet. This is 1970 and he was still answering the phone that rang in the Great Depression. It changed his life. He was frugal and careful and wise with money the rest of his life. And so someday, 27 year old, and you're going to get that opportunity. I was 28 years old and I lost everything. It was my fault. It was the SNL crisis. The banking climate changed. I'd built a house of cards. I was stupid.

• 4:31Dave Ramsey?

  And the phone rang. It was my wake up call. Are you going to answer the phone? Are you going to change your life to where you say, never again? I'm going to control the controllables to where I'm the little pig in the brick house. Never again.

• 4:49Lewis Howes?

  Preach to me, Dave. Come on now, I love this. What's the biggest wake up call for you that this has had? Maybe it's not the financial side of things or business because you guys are thriving. Is there something, you know, relationship, family, friendships, health? Is there anything that's woken you up now or in the near future recently?

• 5:09Dave Ramsey?

  Well, I've spent the last 15 years pouring into our leadership team and into the Ramsey personalities, creating the succession plan of, and so it's not a wake up call. It's more of a source of pride as to how our leadership team and our Ramsey personalities are reacting in the moment here without me coaching them. They already knew what to do.

• 5:30Lewis Howes?

  They're leading.

• 5:31Dave Ramsey?

  They're out there doing it. They're doing it.

• 5:33Lewis Howes?

  They're not waiting for Grandpa Dave to say, what do I do? Tell me the steps.

• 5:38Dave Ramsey?

  They already did it. They already did it. And then I found out about it, you know, and that's awesome. And so it's just a sense of, ah, this is starting to work, you know? I mean, when Rachel Cruz and Ken Hogan and these guys are doing, Ken Coleman are doing all these hits and Chris Hogan, all of these guys are doing all these hits. These radio and TV and appearances and all this stuff everywhere. And the networks are calling and asking for them, which is awesome. And so, you know, that kind of thing is, I don't know if it's a wake up call as much as it is, it's very satisfying to say, you know, all that work of the last decade and a half of getting everybody ready to win because we were winning in a winning environment. But then when you get the pressures on and you get squeezed, you see what comes out

• 6:23Dave Ramsey?

  and it's good stuff coming out.

• 6:26Lewis Howes?

  What was the last, I mean, what year would you say was the last big wake up call for you around, you know, one of the main areas of your life? Do you remember when that was where you're like, oh, you know, I'm eating a little too many. Uh, candy bars or um, you know, my relationship or you know, what it sounds like you've had to finance it down for many years, but is there another?

• 6:47Dave Ramsey?

  Yeah, yeah.

• 6:47Lewis Howes?

  Where you're like, oh, you know what? I really didn't do as good as I should have done here.

• 6:52Dave Ramsey?

  I, I guess it's probably leadership and I probably get one of those calls every day. Um, there's some days I'm a world-class leader and some days I'm just a butt.

• 7:01Lewis Howes?

  In what way? Like, how are you?

• 7:07Dave Ramsey?

  So, I mean, I sometimes I do a better job than other times as a leader and I uh, uh, I own it. I'm, I, I get it, but uh, you'd think as old as I am, I'd be doing better. So, uh, but I, I know what I'm supposed to do, but sometimes I just don't have the energy to do it. I don't care. And uh, I, I should just care more. I really should. I shouldn't be such a grouch.

• 7:27Lewis Howes?

  Oh, no, you're, you care a lot about a lot of people. I'm curious, what's the best, uh, what's the best dad joke? You share?

• 7:34Dave Ramsey?

  Oh, Lord, I can't, I have no idea. Oh, you got me. I, I'm not a dad joke guy really, other than just stupid stuff off the cuff that doesn't even make sense generationally. So, yeah.

• 7:45Lewis Howes?

  No good dad jokes. What, uh, what is the, the most common thing that you're hearing with your, your, the people that are calling in for you right now? What's the thing that you hear over and over again that they need the most support with?

• 7:58Dave Ramsey?

  I think there's a sense, I, I think when hope gets gut punched, the way it has for folks right now, um, the, the, the, the answers fall, a lot of them fall in the category of this is not gonna last forever. Uh, because there's this sense that, you know, stock market's down. Do I take my investments out? Well, only if you think it's gonna stay down forever.

• 8:22Lewis Howes?

  Right.

• 8:22Dave Ramsey?

  Uh, cause you know, you're, you're 35. You're gonna be investing for 30 more years. You don't think it's gonna come up in 30 more years? I mean, really, you predicting the end of America? I mean, that's, that's silly, but your emotions tell you lies when, when they're based in fear. And when they're based in anger and they tell you lies and and they tell me lies. We believe those lies in situations like this. So, uh, you know, you I lost my job. I know, but that's happened before and it probably happened again. Just get you another one. Well, there's a lot of people hiring right now.

• 8:56Lewis Howes?

  There are a lot of people hiring.

• 8:57Dave Ramsey?

  Amazon, Amazon's hiring a hundred thousand people right now.

• 9:00Lewis Howes?

  Yeah.

• 9:00Dave Ramsey?

  So, I mean, there's jobs. It may not be the one you want, but you can get some food.

• 9:04Lewis Howes?

  Yeah.

• 9:04Dave Ramsey?

  Uh, I mean, get you a leaf blower and rich people are afraid of leaves, you know? I mean, you can make some money. So there, there's some stuff to do out there. But I mean, the chances of you being in the exact situation you're in in a few months is almost zero. Your life is not a snapshot. You're not trapped in this moment. It's a film strip. The story's going to continue to unfold.

• 9:26Lewis Howes?

  Yeah.

• 9:27Dave Ramsey?

  And so that, that when hope takes a gut punch, though, we, and we get down in that fear or we're mad or we're what, however it is, we manifest that stuff, that those negative things, we, the emotions that we all have in these situations, that's where a lot of my questions are coming. They're all built in that. And I'm spending all my time going, uh, yeah, but it's not going to last forever. Uh, yeah, but it's not going to last forever. Uh, yeah, but let's visit this in May. I think you're going to be okay. You know, some people are going to have devastating horrible things that are going to be life changing, but that, that's a very small percentage compared to the number of, that are worried about it.

• 10:03Lewis Howes?

  Yeah.

• 10:04Dave Ramsey?

  And so, you know, you.

• 10:06Lewis Howes?

  And you're going to get out of it. You're going to get out of it.

• 10:08Dave Ramsey?

  Be okay. Most, I mean, you're, you're going to be okay.

• 10:11Lewis Howes?

  I like, I like preacher Dave, man. This is a, this is just a preacher show, you know? I like this. What is the worst investment people should be making during this time? And what's the best investment they can make?

• 10:23Dave Ramsey?

  Um, in my life, when I have become desperate, right after that's when I become stupid.

• 10:34Lewis Howes?

  Yeah.

• 10:35Dave Ramsey?

  And.

• 10:35Lewis Howes?

  Explain.

• 10:36Dave Ramsey?

  The other one is, the other one is when I get. Well, when, you know, when you get scared and you go rushing towards something out of fear, that sense of desperation, this "Ohhhhh" thing, when you do that, you're getting ready to screw up.

• 10:52Lewis Howes?

  Hmm.

• 10:53Dave Ramsey?

  I mean, just count on it. Uh, and the other time you do that is if you're greedy. Uh, if you think you, okay, I got this one. I can take advantage of this. And, uh, I mean, greedy as a lack of virtue greedy, I don't mean greedy in a, a positive way where I'm being ambitious, okay? I mean, the negative sides of greed. And so if you're functioning in desperation or in this no holds barred, I've, I'm gonna just clean up on other people's pain thing, that's when you're getting ready to screw up and you're getting ready to make a major mistake. And, and so you're set up also for con artists when you do that.

• 11:33Lewis Howes?

  Hmm.

• 11:34Dave Ramsey?

  Um, and so if you're, if you're functioning in high emotion, your brain just doesn't work good. My friend Art Laffer says, well, people, when you're panicked and when you're drunk, you don't make good decisions. And so, you know, you, you're, when you're on high emotion, your brain is, it's your critical thinking skills shut down. And, and so that's when I've made the biggest mistakes in my life is when I was desperate. And the few times that I was greedy where I thought, oh, I'm gonna slip in there and that's gonna be easy money.

• 12:00Lewis Howes?

  Well, what was that?

• 12:01Dave Ramsey?

  Easy money.

• 12:02Lewis Howes?

  Could you share a story of one of those greedy times where you tried to jump in and it didn't work out?

• 12:06Dave Ramsey?

  Yeah, a buddy of mine, a buddy of mine, I was in my twenties and a buddy of mine was buying gold. And, uh, now this is in the eighties. Okay, it's a million years ago. And he's buying gold and he had this friend that was a gold, he was a gold bug, he was picking gold. And this guy had picked the gold prices where they were going within a dollar, uh, like 14 times in a row. And so we both dropped five grand into this thing. And if we had hit, it was a, it was a margin deal. And so I would have made 50 grand. And I thought, I'm putting 5,000 bucks in here. I'm gonna make 50 grand. But it's a margin play, which means you're either gonna make 50 grand or you're gonna make zero.

• 12:45Lewis Howes?

  Hmm.

• 12:47Dave Ramsey?

  And so he picked it right 14 times. The time I got in, the 15th time, missed it. I got zero. Turned 5,000 bucks into zero instantly. Last time I bought gold, last time I played stuff on margin, last time I got greedy.

• 13:02Lewis Howes?

  Was there, is there ever a time where, so what's the difference between greed and a great opportunity of being ambitious? Can you make money, can you make money fast in certain things? Or is typically most things take a certain amount of time and energy and effort?

• 13:19Dave Ramsey?

  The vast majority of people who are successful financially and successful have done it incrementally. Uh, there's very few people whose you see a meteoric rise in their wealth or their success that's keep it. And I, I think because you build your character along the way to be able to hold on and be able to do it. I think that's, that's my theory on it. Uh, I mean, I got rich quick. I started with nothing. And by the time I was 26, I had four million dollars worth of real estate. I built a house of cards, you know, and I had a million dollar net worth. I made $250,000 in 1984. I was making 20,000 bucks a month and in my twenties. So, I mean, but you thought I had it all figured out. Meteoric rise to the top. But the very thing that caused me to be, the, the incredible overdrive of ambition

• 14:04Dave Ramsey?

  uh, caused me to go so fast, uh, that, that I missed the blind spots. I missed the detour signs. I missed the bridge out signs. And so I built this house of cards I thought was a stone house, but I was naive and didn't know. And along comes some regulations changes, a few shifts in the economy, uh, a little SNL crisis and kaboom.

• 14:27Lewis Howes?

  Comes down, yeah.

• 14:28Dave Ramsey?

  You know, all of a sudden Dave looks like an idiot instead of a genius. Uh, and so it turns out I was a little of both because you don't build something like that at 25 if you're not somewhat of a genius. But I was obviously an idiot in the way I built it. And so I get to do it again. Get the oppor, the wonderful opportunity to start over.

• 14:45Lewis Howes?

  And built it the right way, yeah.

• 14:47Dave Ramsey?

  Yeah. But I mean, in the midst of that, as I was falling. It took two and a half years to lose everything they own. I had stuff presented to me. I almost got conned. Serious con, like people just a real con artist type guy. There's not many of them out there. Most of the time you get screwed by well-meaning ignoramuses. But these were real con artists coming into my path. And I was about to give them money because I so desperately needed to turn quick money into big money to save myself. I was desperate. And right about the time you get desperate is when you get stupid.

• 15:20Lewis Howes?

  So don't make those decisions. So there's not really... So what I'm hearing you say is the wealthy, wealthy people. It takes time and it's incremental. It's not an overnight thing. It's not a quick rise. There might be some spikes here and there, but it's typically over time.

• 15:34Dave Ramsey?

  It's okay to take a spike, but anytime I get a spike, I'm always a little suspicious of it.

• 15:40Lewis Howes?

  Really?

• 15:41Dave Ramsey?

  It makes me even more careful. I draw back and I go, "Well, that's really cool. Is it okay?"

• 15:48Grant Cardone?

  A bad investment is still better than a smart spend. So wealthy people don't spend money. They invest money. Number two, they also know that money is not required. I think a lot of us, if we grew up poor, we believe it takes money to make money. Our parents told us that. Maybe a grandparent or the neighbor or somebody said that to us because that was their... How they justified not having their breakthrough. And getting trapped. They're like, "Oh, the reason I didn't get out." And we know everybody's got an excuse in their lifetime. Everybody uses them at some point in their lifetime to trap themselves. This idea that it takes money to make money is not true. It's a myth.

• 16:32Grant Cardone?

  It's the number one reason why I did the show, the Discovery Show, to debunk that on TV. That I didn't need any money at all. They offered me a hundred bucks. I'm like, "Just keep it, dude." Like, "No, no, we gotta give it to you. It's part of the show." And I'm like, "I don't need the hundred." They're like, "No, but you gotta take the hundred. It's part of the show." So the third thing I would say about wealthy people is they're... I mean, different people have different ways they invest, but they tend to be more focused on the long-term appreciation of an asset rather than "give me money this second." And I think they're not stuck in this "get rich quick" thing.

• 17:11Lewis Howes?

  It's a delayed gratification.

• 17:13Grant Cardone?

  Yeah, they're more like, "Yeah, I'd rather have wealth tomorrow than rich today." And they do have a distinction between the rich and the wealthy. You know, the super wealthy are looking to create wealth beyond their own means and needs. Like, they're not thinking about their kids, their boat, their plane. I know people think that, but that's not actually true. They're actually thinking about, "How do I create wealth for a lot of people?" Amazon's got a million employees. Now, most of them only earn minimum wage, but there's some people at the upper level of Amazon that are making fortunes.

• 17:46Lewis Howes?

  Yeah, and I'm curious. You wanted to debunk this myth of that it takes money to make money, which is something I heard a lot growing up. And a lot of people think, "Well, unless I can't make it because I can't invest it until I have it." So what were the lessons you learned, you know, starting from essentially zero, having no money, no contacts, no relationships, no opportunities in a town that you went to for this show? What did you realize were the keys to actually making money, even if you didn't have any?

• 18:16Grant Cardone?

  Well, as you see the show, you see that I actually never make any money, right? So the two girls, they actually, they followed three of us. And the two girls went out and got a job in the first week. And I'm not saying that's right or wrong, or my way's better or worse. But they are strategies, okay? They're different strategies. I was not there to get a job or to earn money. I was there looking for one thing: opportunity. I never spent time looking for money, ever, the entire 90 days, okay? I'm not looking for money. I was actually looking for contracts through the contacts. I wasn't looking for money because I knew the evaluation of the company in the last segment.

• 19:00Grant Cardone?

  An evaluator will come in and determine what my company's worth, my new company, right, that I created. And at that point, I just need to validate to him. Dude, my company's worth this based on that. The entire 90 days, I never touched the first hundred they gave me. And this was to prove to people, dude, you do not need money. Like, it's just, it's not true you need money. You do need contacts.

• 19:24Lewis Howes?

  You need people. You need relationships.

• 19:26Grant Cardone?

  You need people. You need the right people, though. The right people that are already in play. Okay, just because a guy's got money. I remember a billionaire friend of mine, you know, he could buy a jet. And I said, "Hey, Bob, should I buy a jet?" He said, "You should. I shouldn't." Meaning, Grant should because, and he's way wealthier than I am. He could have bought 40 of them. He's like, "I don't have a place to go on mine. You have a, you could use yours every day." So you, you gotta find somebody that's in play, somebody that not just has money, but somebody that wants to do more with their money. So you'll notice in the first 10 days, I don't spend any money. I don't spend money on shelter, not on food, and not on water. Nothing. Then what I do is I end up accumulating assets.

• 20:12Grant Cardone?

  And it's unfortunate that the viewer doesn't see this. Within five days, I have two vehicles. One was given to me by Discovery. And the other one was a $40,000 Jeep that I basically used from Ryan, this guy I met, and told him, "I'm gonna sell your Jeep. I'm gonna drive it around town and put 10 miles a day on it, and I'm gonna sell it." Well, that's a $43,000 asset. My truck was worth four grand. I still had my hundred dollars. I lived in a $46,000 RV that I was trying to sell. So, and what's the other thing I did? And I picked up $10,000 to do, in a 15% partnership, in the equity of the upside of this guy's company.

• 20:55Grant Cardone?

  So literally in 10 days, I was accumulating contacts that could get me equity. And the, and the part, part of that story is, man, go get you some equity. You know, Jay-Z talks about this. You're getting, you know, so many of you young brothers are getting an advance while I'm picking up the equity.

• 21:13Lewis Howes?

  Oh, yeah, they're trying to get the get rich quick. Let me give you the money now. Where the publisher is getting a long-term residual income for decades off of your work.

• 21:25Grant Cardone?

  Kevin Hart, look at what Kevin Hart did with this with this show, right? He owns that show. He owns the ticket sales. He was willing to promote it, not just be a comedian where Richard Pryor showed up and got his check, told his jokes. Kevin Hart says, yeah, I'm gonna show up, I'm gonna tell my jokes, but I'm gonna own, I'm gonna own the entire platform, the equity.

• 21:45Lewis Howes?

  So how do you get someone to give you $10,000 when you have nothing to give them a return? Or what is it that you're selling them a greater promise in return?

• 21:53Grant Cardone?

  So what I did was I pitched this guy. I said, look, he's a business owner. He wants traffic in his company. Every, every business owner wants traffic. Every entrepreneur wants traffic to their website. And I said, look, I'm gonna drive traffic to your store. He owned a mattress store, big margins. And I said, I'm gonna, I'm gonna make sure you have the biggest weekend that you've ever been here. And I said, if you give me $6,000, I'll take the six grand to the store. In fact, you don't give me the money, just call it in and approve it. I didn't want to touch his money. I never asked anybody for any money. And I said, I'm gonna go run a promotion for you. I'm gonna put together the banners, the logos. I'm gonna stand out in the street.

• 22:38Grant Cardone?

  I'm gonna drive the traffic to your place. What do you want, Grant, uh, Louis? What do you want, Louis? I did that more than once, by the way. What do you want, Louis?

• 22:46Lewis Howes?

  You did?

• 22:46Grant Cardone?

  Cause my name was Louis, right?

• 22:48Lewis Howes?

  Yeah, yeah, yeah.

• 22:49Grant Cardone?

  And I said, dude, I don't want anything. He tried to give me money to do this. I don't want your money. I just want the opportunity. I want to prove myself. Cause what I really wanted from him was I wanted him to front the bill at the print shop. So that he could put me in play. Well, I went and ran the whole promotion that weekend. I said, if you, if you send them, if you just authorize the spend, I'll conduct the promo. I'll run it and do it. We did $91,000 worth of mattress sales. We did $15,000 that weekend and then another $65,000 over the, the next three weeks. And he's like, dude, you're a star.

• 23:31Grant Cardone?

  Now, he's like, "Hey, what do you want for what you did for me this weekend? That was the best weekend we've ever had." And I'm like, "I don't want anything, except to be your partner."

• 23:39Lewis Howes?

  So you wanted equity?

• 23:40Grant Cardone?

  I want to be your partner, dude. And I said, "I want 15% of the upside of your company." I said, "What's fair?" He's like, "15%. Everything above what I'm doing now, I'll give you 15%." He's the one that made the offer. I said, "That's awesome." And then that's when I said, "Hey, can you give me an advance of $10,000 on the 15%?" People think that I asked for 10 grand. I actually didn't get $10,000. I got an advance on a partnership, which is even better.

• 24:05Lewis Howes?

  That's fascinating. So you never really, you never asked for money. You said, "Give me equity with everything."

• 24:10Grant Cardone?

  Give me equity. And then, once I got the equity agreement on the upside, most people are willing to give you this.

• 24:16Lewis Howes?

  Because it's more than they've already made. They're already making a certain amount. They've never crossed past that probably in years. So they're like, "Okay, if you can help me 10x it, I'll give you 15%."

• 24:24Grant Cardone?

  I don't want a piece of what you're already doing. That's not fair. That's an unfair deal. I mean, you know, people are like, "I need to ask for more." Yeah, but you don't want to ask and be, look stupid. Like, you can't ask somebody to give you something of a company they already have. Also, it's interesting, because again, they didn't show this. And I look forward to kind of breaking this thing down. We're gonna actually, I'm gonna create a whole platform where I go in and break the show up and show people what they didn't see. When I left Vegas to fly to Pueblo, the production company said, "Hey, what's your first move? First move, I'm going to the bank to drop off the 100. Second thing, I'm going to the gym to meet people. Third thing is, I'm gonna find a business for sale, and I'm gonna see if the guy that owns the company can give me a place to sleep."

• 25:07Grant Cardone?

  Those three things happened exactly the way I predicted before I got to Pueblo. Before I even knew I was going to Pueblo. I mean, it happened just every one of them. And then Discovery came to me at four days and said, "Bro, you gotta slow down." I said, "What do you mean? We don't have a TV show if you keep winning."

• 25:24Lewis Howes?

  Right. If you make it happen in two weeks, what are we gonna do?

• 25:28Grant Cardone?

  I'm like, "Okay, come out here and watch me throw up. Okay, come out here and watch. I'm sick. I was sick from altitude sickness. I'm like, "You guys gotta cover how hard this is for me. I'm terrified, I'm cold, my back hurts. I don't have a good place to sleep. I'm pissing in a bottle." And then they cut all that out of the show. So the point of that story is, quit going for some dead Benjamins and start getting you some equity. Okay? $100 bills are dead. They're from the past. Equity is the future. You're better off with a future if you believe in yourself than you are with a dead Benjamin.

• 26:05Lewis Howes?

  What are some things people should be looking for in terms of the right people or the right products or companies to say, okay, and how to position and package themselves to make a partnership equity deal? What should they be looking for and how can they position and package the way you did?

• 26:22Grant Cardone?

  Yeah, so like in Pueblo, there's 112,000 people that live there. The average household income there is $24,000 a year. Household income. Like, it's one of the most beat up, economically beat up cities in America. They were at 8% unemployment when the country was at 3. When COVID hit, it went to 22.

• 26:43Lewis Howes?

  Wow.

• 26:44Grant Cardone?

  Like, just ridiculous, right? So, now, when I'm in a problem environment like that, you have to do the math. So I'm like, okay, there's 112,000 people there. I can't meet them all, and I don't want to meet them all. I only have 90 days. So then I said, okay, who's got the money in this town? The businesses have the money in the town. This is the unfair advantage I have in this show, is that I did not go there to start a new business. I went there to find a business that was already banking. A lot of people think I started...

• 27:15Lewis Howes?

  Did you have that intention before?

• 27:17Grant Cardone?

  100%. I said, there's no way I'm gonna start a new business. There's 34 million businesses in America. America does not need a new business.

• 27:25Lewis Howes?

  And it's so hard to launch and create momentum, especially if you don't, even with your audience, it's hard to launch a new business.

• 27:31Grant Cardone?

  Dude, it is so ridiculous. It is so stupid what people are doing today. I'm gonna start a new beauty salon. I'm gonna start a new masseuse place. I'm gonna start a new cosmetologist house. I'm gonna start a new... You got a new idea, nobody needs it. Like, if you were an alien looking down at the United States of America and saying, okay, what is there too much of? Restaurants, bars, and businesses. There's too many of them. And then, and then somebody, some kid pops up, Paul pops up and says, I'm gonna start a new business. And, and the guy from outside the planet is looking down there saying, well, that's stupid. Why don't you just go, two thirds of all the businesses in America break even or lose money?

• 28:10Lewis Howes?

  So what I'm hearing you say, Grant, is a lot of people have the dream of wanting to start and launch a business. But what I'm hearing you say is, it's probably a lot smarter to go find a failing business, or a business that's breaking even, jump in, add value, and see if you can 10x that.

• 28:25Grant Cardone?

  Dude, that's, that's how you get on planes. That's how you, you know, you go to the hospital. You need emergency care. You don't build a hospital. You just go to the hospital. You want food, you go to Whole Foods. You want gas, you go to the gas station. It's no different in business. It's called a going concern for a reason. Find a going concern that's got a brand. Go in, that's what I did. I just went in and added value. Once I added value, actually, we end up splitting off another business out of that. So, so out of that relationship, your, your first question was, hey, who are you looking for? I'm looking for contacts that can actually become contracts. I'm looking for specific relationships. They have to have money. They have to have credibility.

• 29:10Grant Cardone?

  They have to have credit lines. That's the only people I was looking for in Pueblo. Out of 112,000 people, are there 50 of them? I need to meet 50 people that have money, credit, and credibility.

• 29:22Lewis Howes?

  How did you feel, uh, cause I saw in, you know, the first episode that you got rejected a few times. How did you feel from someone who is getting yeses a lot and building their business so fast, to go into a place where people just say, nah, I don't believe in you, or eh, you don't seem credible? Or how did you take it in security wise internally?

• 29:43Grant Cardone?

  Well, what, what, again, pieces you don't hear is I was in this meeting and this guy starts flexing on me. And he literally like I had to sit there and listen to his, well, I did 30, I raised 30 million dollars. And I bought all this and I put this together and I'm the king and la, la, la. And I'm sitting there thinking to myself, dude, I'd like to just draw, I'd like, you want to see a flex right now? You know, the same day I had written a check for like 45 million dollars. And I'm, I'm having to bite my tongue. Like he doesn't know I could be his investor. By the way, there was a great lesson in that. Like I was nobody, shaved head, old truck, no name, no social media following.

• 30:26Grant Cardone?

  And this guy treated me just like that, like I'm a nobody.

• 30:30Lewis Howes?

  And you never know who you're talking to or who they're friends with or who their family is that could support you potentially.

• 30:37Grant Cardone?

  Totally like the same day this guy's flexing on me about how he raised 30 million and he's the king of Pueblo. And blah, blah, blah. I mean, like what I had in my checking account that day is Grant Cardone. I just wanted to pop it out on him. Shut up, dog. Treat everybody like you, you never know who you're dealing with. You know, and just because they're, they're having a bad day. You, you, one, you don't know who you're dealing with. And you, and number two, more importantly, you don't know who they're going to become.

• 31:10Lewis Howes?

  Yeah, they may not have money yet, but in 10 years, they might have a brand or audience or something that could support you.

• 31:16Grant Cardone?

  Every accredited investor was a non-accredited investor at one time. Every whale was a minnow.

• 31:22Lewis Howes?

  I mean, you've been doing sales for what, four decades now? You've been selling from cars to real estate to everything in between, you know? 11 bestselling books, you've been, you've been a selling machine. How did it feel to go in without being able to use any of that? And go back to kind of the basics of like, okay, I'm a brand new car salesman, just trying to figure out how to do this thing. How did you have the confidence or the courage to go in blind and try to build these relationships?

• 31:53Grant Cardone?

  Because I had the commitment, you know, I was committed to the, I was committed to the, the outcome. I always say, man, commitment comes with time and money.

• 32:02Lewis Howes?

  The thing that you do extremely well is you're a master enroller, Grant. And I believe that we're either enrolling people in our vision, or we're unenrolling them in our vision every moment, every day, with our content, our posts, our interactions. And we could be unenrolling people in our brand from one conversation, or one thing that we do to piss someone off. Where did you learn the skill of enrollment? Of getting people to buy into you and your vision?

• 32:28Grant Cardone?

  I think what I do is, and I talk about this in Seller Be Sold. I've been a sales guy for a long time. And I just learned early on, and I was terrible at sales. Seventeen years old, eighteen, nineteen, part-time, part-time sales guy. I was awful. When I finally realized that sales was the only job I could get at 25 years old, I'm just like, dude, I just gotta tell people the truth because I can't do all these tricks.

• 32:52Grant Cardone?

  The NLP, the, and look, if it works for you, good, whatever. But the mirroring, the matching, they ask a question, you ask a question, the hot potato. I've heard all these strategies. And I'm like, dude, I just can't do it. I'm just gonna be me. Hey, guys, I'm moving from LA. I'm out of work. I'm looking for opportunity. I'm trying to move my family here. My name's Louis Curtis. 2008 beat me up. I gotta get my family out of LA. Real estate's impossible. I can't buy it there. It's priced out of the market. And I'm here in Pueblo because I think there's opportunity here. And that's all I'm looking for. No handouts, no help. I don't, I got an old truck with me. I got no money. I left my kids with, you gotta have your story.

• 33:38Grant Cardone?

  So people enroll, but you also have to be talking to the right audience. I only spent time with people that were able, capable, qualified. I spent no time, I was in a meeting once in Pueblo. I walked into the meeting, assessed the situation, and bounced. I said, guys, I'm done, I'm out of here. Boom, and I walked out. And my partner at that time, you'll see it later in the later shows, he's like, what just happened? I'm like, there's nothing here, bro.

• 34:04Lewis Howes?

  There's no money here.

• 34:05Grant Cardone?

  There's no, there's no opportunity here. And I'm on a clock. I couldn't tell him I'm on a clock. I couldn't tell, I couldn't tell anybody. So I had these little secrets going on. So, you know, how do you enroll people? It's like, you gotta get enrolled. You know, my, my, my personal integrity and ethics is why I can sell so hard. Because I believe in my product, I believe in my investment vehicle, I believe in my company. I don't trick people, screw people. Like thirty-five years I've been in business, there's not one person in thirty-five years that says I owe them money.

• 34:41Rachel Rodgers?

  It's so funny because, and I wrote about this in my book, like for women, we have shame if we don't have enough money, but we also have shame if we have quote-unquote "too much."

• 34:50Grant Cardone?

  Really?

• 34:51Rachel Rodgers?

  Yes.

• 34:51Grant Cardone?

  Why?

• 34:52Rachel Rodgers?

  Because it's like, you know, "Oh, I have more than them and let me hide it because people are gonna think I'm showing off." Or they have imposter syndrome, right? Am I worthy of having this much money? I've experienced that myself at different times, right? Like you've worked hard for it, but you think that you don't deserve it for some reason. And I think that we just have, I think society was sort of designed so that we wouldn't talk about money.

• 35:17Grant Cardone?

  Why?

• 35:17Rachel Rodgers?

  Because I think it's designed so that we have a few people at the top and a lot of people at the bottom. And so now, you know, then of course the middle class emerged. And we've gone through different things as a middle class, as a collective, right? But I think it's, I think that's part of the reason why. It's like, don't tell, you know, employers saying, "Don't tell your coworkers how much you're making." Because I'm paying you more than I'm paying this one and I don't want y'all to know. Right? So it's like, it comes from those places, but it's reinforced everywhere, you know?

• 35:49Grant Cardone?

  Right. Everyone's reinforcing it.

• 35:51Rachel Rodgers?

  Exactly, and I think-

• 35:52Grant Cardone?

  Not just corporations or-

• 35:53Rachel Rodgers?

  Yes, and because there's so much mystery, it's like, "I don't, I don't know how much you make, right?" You don't know, maybe you know how much I make because I talk about it all the time. But, but I don't, you know what I mean? So like, we, we don't know and we're scared to make assumptions and we're sort of guessing. And we're like, "Well, if I put mine out there, I might be embarrassed because I discovered that like, I'm actually either making too much related to my peers or too little." And I think it goes back to belonging. We just want to belong to a community, to a group. You know what I mean? And so because of that, it's like, we don't want to do anything that's gonna make us not belong. It's such an inherent human need to belong. And so I think that we don't talk about money because we think it's going to affect our ability to belong,

• 36:34Rachel Rodgers?

  whether it means we're too broke or we have too much, you know, or somewhere in the middle.

• 36:40Lewis Howes?

  So what conversations should we be having around money? How consistently should we be having them and with who?

• 36:45Rachel Rodgers?

  Yes, okay, so in terms of the conversations I'm having, I'm telling people like, if I get a speaking gig, here's how much they paid me, right? And I asked for more and they gave it to me. So make sure you do that too, right? Or I negotiated for higher pay, or I negotiated for profit sharing, or I asked for more vacation days, right? Like, we need to share our money-earning strategies with each other, especially with, you know, women and people of color, right? Like, putting more money, like, that's what allyship is, in my opinion, is putting money in the pockets of the groups who need them, right? And who, you know, we have this huge wealth chasm in this country. So like, how can we start to change that? And so that's why I share how much I got paid for a book deal, like, all these things that you're not supposed to share.

• 37:30Rachel Rodgers?

  I'm like, I'mma tell y'all. This is how much I got, this is how I got it, you know? And I think it's important. So I think sharing money-making strategies is very important. I also think one of the things that has been so valuable to me with some of my peers, especially, I will say, my white guy peers in particular, have showed me, like, they have taught me things about like, you know, investing strategies, or, you know, like, oh, here's a strategy that I'm doing with my money, or I'm investing in real estate, or I'm doing these different things. Like, what are people doing with money once you have some, right? Like, once you have a little bit more than you need to live off of, what do you do with the excess? And sharing those things, right? Sharing that information, because it's usually hidden.

• 38:13Rachel Rodgers?

  And it's like, there's a small group of people that know, and you don't know until you have peers who have done it, and then you find out, right? In those quiet conversations that aren't on, you know, on Facebook, right?

• 38:26Lewis Howes?

  Should people be talking with their friends, their family members, their spouses about money?

• 38:32Rachel Rodgers?

  Yes.

• 38:33Lewis Howes?

  What if someone's really uncomfortable says, you know what, I don't want to talk about the money I make and what we should be doing. What conversation can you have to try to break the wall down?

• 38:42Rachel Rodgers?

  Well, I think you could say, here's why I want to talk about money. And here's why, like, we have to be, I think if we're willing to be transparent, people will be transparent with us. That's what I've found in the conversations that I've had. And that's how I've learned a lot about money is by having conversations. You know, like, the friend that I was spending time with last night, she's an investor and a financial advisor, and so I was asking her, like, "Okay, well, what are you investing in and how are you thinking about it? And what is an investment thesis?" Like, I don't even know what that means, right? Like, you know, we were having conversations and she was teaching me all of this stuff because I was willing to tell her, like, "Okay, here's how much money I want to invest, but I don't know where best to put it," you know, that kind of thing. So I think you've just got to be willing to put yourself out there first.

• 39:26Rachel Rodgers?

  And I find that people want to talk about it. So when I bring it up and I start sharing, they immediately start sharing because it's like they were like waiting for an opportunity to talk about this, is what I find. So I think we've just got to start doing it and create more transparency around it. And then, yeah, it creates opportunity for all. And that's the other piece of it is like, I recognize that, you know, even someone who would be considered a direct competitor, I mean, they sell the same thing I sell. I don't believe in competition in that way. I think there's more than enough money to go around. I think there's more than enough opportunity to go around. And I choose to, like, be friendly with and support my competitors, quote unquote, and vice versa.

• 40:11Rachel Rodgers?

  And that just means that we all get better at what we're doing. We all conserve our clients better, right? We all can make more money. But I don't want to be a person who's closed. So I'm just gonna, I've just got to be me and it is what it is, right? Like, there's gonna be some occupational hazards when you're being transparent.

• 40:27Lewis Howes?

  Absolutely.

• 40:29Rachel Rodgers?

  And you've just got to navigate that as best you can. But I just choose to be who I want to be in the world instead of who I feel like I need to protect myself, you know?

• 40:38Lewis Howes?

  What was harder for you, making your first hundred thousand dollars in a year? Or making your first million dollars in a year?

• 40:43Rachel Rodgers?

  One hundred thousand dollars, for sure.

• 40:46Lewis Howes?

  Why is making a hundred thousand harder than making a million in a year?

• 40:49Rachel Rodgers?

  Because it's like, I think we're just figuring it out. I also think we're charging too little for our work at that point.

• 40:57Lewis Howes?

  Is this when you were working as a career? Or when you had your own business?

• 41:01Rachel Rodgers?

  I never made a hundred grand prior to starting my business. You know, I went from college to like, I had a job in between college and law school. And then I went to law school. And then I started my own practice, so.

• 41:12Lewis Howes?

  So you didn't work at a law firm after law school? So you started pretty much right away being an entrepreneur?

• 41:17Rachel Rodgers?

  Right.

• 41:18Lewis Howes?

  Which is really hard to do.

• 41:19Rachel Rodgers?

  Yes, my last salary before I became an entrepreneur is, was forty one thousand dollars a year. And like really good health insurance. And I was thrilled.

• 41:27Lewis Howes?

  That was in between law school or in between school and law schools?

• 41:30Rachel Rodgers?

  Yes, no, in between, um, this was after law school because this was my clerkship.

• 41:35Lewis Howes?

  Okay, got you.

• 41:36Rachel Rodgers?

  Yeah, so you know, you kind of sign on for a year. You, your paycheck is not that big, but like, and you're a lawyer, right?

• 41:43Lewis Howes?

  You're running the ropes, you're getting reps, you're.

• 41:45Rachel Rodgers?

  Exactly. And that's kind of why I decided to start my business at that time. Because I'm like, I already don't have a lot, right? Like, I already know how to live off of this amount of money. Yeah, so I'm like, if I can live off of this now, let me keep my expenses this way or lower them even more. Like I sold my car and we owned a house and we rented it out, moved into a smaller place.

• 42:06Lewis Howes?

  How many kids do you have at this time?

• 42:07Rachel Rodgers?

  I had none yet. Oh, actually, that's not true. I had my, my stepdaughter, but she didn't live with us full time.

• 42:12Lewis Howes?

  Okay.

• 42:13Rachel Rodgers?

  And so that's what I did at that stage is like, I cut down my expenses as much as I could so that I could build this business.

• 42:20Lewis Howes?

  How old were you then?

• 42:21Rachel Rodgers?

  I was twenty seven, I would say, two thousand nine. Or, yeah, two thousand nine to two thousand ten.

• 42:28Lewis Howes?

  Okay, cool.

• 42:29Rachel Rodgers?

  Is, this was that year. And then I clerked for the judge and I started my, my practice. And I was like, you know, I made like, there were months where I made five hundred bucks and months that I made two thousand dollars. And that's why I like linking together, you know, I was doing. My friend bought a salon. She was a stylist, a hairstylist. She wanted to buy her first salon. I did the transaction. She was purchasing an existing business. And I charged her 500 bucks for that. I don't think I've actually ever told anybody.

• 42:56Lewis Howes?

  That's cheap.

• 42:57Rachel Rodgers?

  And I, because I was ashamed. I was ashamed that I didn't know what to charge for that. And that I undervalued my services so much that I like literally have never told anybody. I charged 500 bucks for that. And she's still a good friend of mine.

• 43:11Lewis Howes?

  That's not her fault.

• 43:12Rachel Rodgers?

  No, it's not her fault. She made bank with that salon and she's since now sold it.

• 43:17Lewis Howes?

  But you also got experience doing that, you know, doing that transaction, that deal, which you'd probably never done at that level.

• 43:23Rachel Rodgers?

  Yes.

• 43:24Lewis Howes?

  Seems like. So you gained confidence from that.

• 43:26Rachel Rodgers?

  Yes.

• 43:27Lewis Howes?

  So there was a win there for you as well.

• 43:28Rachel Rodgers?

  There was a win. And, but when I saw how many hours of labor were involved.

• 43:32Lewis Howes?

  You put like weeks probably, right?

• 43:33Rachel Rodgers?

  I guess. I'm negotiating with the other side, dealing with like a difficult lawyer.

• 43:37Lewis Howes?

  That $500 is a steal.

• 43:39Rachel Rodgers?

  I mean, for the whole thing.

• 43:40Lewis Howes?

  Can I hire you for that?

• 43:41Rachel Rodgers?

  I should have, I should have charged $5,000 minimum, you know? But it was like, but I learned from that. Oh, I add value. I could, I can figure it out and I have a skill in that. I'm trained in knowing how to figure it out.

• 43:54Lewis Howes?

  Yeah.

• 43:54Rachel Rodgers?

  You know what I mean?

• 43:55Lewis Howes?

  And that was kind of like working on the job experience. Like you weren't fully probably experienced for that yet, it sounds like. But you learned, okay, I didn't need to do these 10 hours of calls that I did here. I could have done this in an email, whatever. I don't know how that works, but whatever it was, you, you learned your process to simplify it, to maximize it, so.

• 44:13Rachel Rodgers?

  Exactly. And back to that 100 grand question, I think that's why. It's like, we're figuring it out. Usually we don't know exactly what we sell in those early stages of the business, so we're selling everything.

• 44:22Lewis Howes?

  Everything.

• 44:22Rachel Rodgers?

  Whatever people come to us with, we're like, yeah, we could do that. We just created a custom offer for them.

• 44:27Lewis Howes?

  Whatever money we can bring in, we'll do it.

• 44:28Rachel Rodgers?

  We will take it. And so you're very busy. I call this stage Busy B. Because you're very busy at this stage, but you're, nothing's refined, nothing's efficient. Everything is just sort of like your mass of labor towards whatever you can make happen. And so that first 100 grand, I think you are hustling for that. But in order to get to a million, or at least to do it in a way that feels sustainable, you need systems, you need process, you need team, right? And so now you're starting to build a sustainable business. You're not just, you know, by brute force, making money.

• 45:03Lewis Howes?

  And you need to clarify your offering and your, your audience and your niche and what your specialty is.

• 45:08Rachel Rodgers?

  Exactly.

• 45:09Lewis Howes?

  I'm not just a lawyer that can do anything you want me to do, but here's what I really specialize in.

• 45:12Rachel Rodgers?

  Exactly.

• 45:13Lewis Howes?

  Here are my three packages at these different levels and.

• 45:15Rachel Rodgers?

  Yes.

• 45:16Lewis Howes?

  And you go all in on marketing that.

• 45:17Rachel Rodgers?

  Yes, and there's money that you're saying no to.

• 45:20Lewis Howes?

  Absolutely.

• 45:20Rachel Rodgers?

  You learn that lesson that not all money is good money.

• 45:23Lewis Howes?

  Isn't that crazy?

• 45:23Rachel Rodgers?

  Yes.

• 45:25Lewis Howes?

  I've said this a lot to people, I go, it's weird that I'll turn down massive checks all the time.

• 45:30Rachel Rodgers?

  Yep.

• 45:30Lewis Howes?

  But I'm just like, that's not what I want to do and it doesn't serve my mission.

• 45:33Rachel Rodgers?

  Yes.

• 45:33Lewis Howes?

  If it's not serving the mission and I don't need the money, then I shouldn't do something just to bring in more money.

• 45:39Rachel Rodgers?

  Exactly, because it's a distraction.

• 45:41Lewis Howes?

  At different stages of my life, a different season, now that I've said yes to everything, you know, when I'm broke, you say yes to all these things.

• 45:47Rachel Rodgers?

  Yes.

• 45:47Lewis Howes?

  But then when you're like, okay, I'm here for a mission and to serve at the highest level of my skills and abilities that brings me the most joy and brings others the most joy and benefits the most number of people, then you start saying no to money, which is crazy.

• 46:00Rachel Rodgers?

  Yes.

• 46:00Lewis Howes?

  It sounds crazy, doesn't it?

• 46:02Rachel Rodgers?

  It's delightful.

• 46:04Rachel Rodgers?

  I love it. I feel, I feel like, to me, it lets me know that I'm not, it's like I've not made money my master.

• 46:11Lewis Howes?

  Yes.

• 46:11Rachel Rodgers?

  Right? Like, it's very important, but it is a tool.

• 46:13Lewis Howes?

  That's good.

• 46:14Rachel Rodgers?

  You know what I mean? And I'm not beholden to it and I won't trade anything for it. There is plenty of things that I will not do and I don't care how much you pay me, you know? So I think that it's good to remember that. And so when you're turning down opportunities, it's, it's just an example of like, okay, I'm, I'm, I'm doing things right.

• 46:31Lewis Howes?

  Well, I think you gotta understand that just because you turn down money over here, doesn't mean it's not going to keep coming to you. Like, just because you turned down something that's not right for you, doesn't mean abundance of something that is right.

• 46:42Rachel Rodgers?

  Yes.

• 46:43Lewis Howes?

  Will keep coming to you.

• 46:44Rachel Rodgers?

  There's so much opportunity, there's always more where that came from.

• 46:46Lewis Howes?

  Absolutely.

• 46:47Rachel Rodgers?

  You know?

• 46:48Lewis Howes?

  That's powerful. Okay, so the first hundred thousand, how long did it take you? How many years until you made a hundred thousand in one year?

• 46:54Rachel Rodgers?

  Yes. So my first year in business, and it was like, I started September 1st, 2010. And so from that year till like September 2011, I made like sixty grand that first year.

• 47:06Lewis Howes?

  That's great.

• 47:06Rachel Rodgers?

  But I think the first full twelve month calendar year was like year two. So it wasn't, it didn't take too long.

• 47:12Lewis Howes?

  And then how long until you made seven figures in one year?

• 47:16Rachel Rodgers?

  Yeah, that took me seven years.

• 47:18Lewis Howes?

  After that, yeah. From starting business.

• 47:20Rachel Rodgers?

  From, from, from September 2010, I think it was, maybe it was six. It was like 2016, 2017.

• 47:26Lewis Howes?

  Yeah.

• 47:27Rachel Rodgers?

  I think 2017 was my first seven-figure year. And I had gotten close, but not, you know, like almost there, but not quite. And twice, and you know what, it was interesting, what happened is, like, I had my business, my revenue was doubling in the beginning. It was like, I made a hundred grand, then I made two or two fifty. And then, you know, then I made five hundred.

• 47:47Lewis Howes?

  Then it's like...

• 47:49Rachel Rodgers?

  I plateaued.

• 47:50Lewis Howes?

  It's like, okay, five sixty, and then six twenty.

• 47:52Rachel Rodgers?

  I know. It started to make me mad, like from five hundred to seven hundred thousand. I think I was there for like three years. And there was all kinds of stuff going on in my life. One, there was a lawsuit that, one of my business partners, so like, this is one of the things where you too trusting too quickly, caused some issues. So that was a huge distraction for me at that time. I had had two babies back to back.

• 48:13Lewis Howes?

  Wow.

• 48:13Rachel Rodgers?

  So, you know, I was busy with them. And then there were just a lot of lessons I needed to learn. Like, I had all these people working for me, but I didn't have good boundaries. And I didn't, I just kind of let them do whatever they wanted and didn't have, you know, like, I was learning how to become a boss. I was learning how to become a leader and a manager.

• 48:32Lewis Howes?

  So much more challenging than just doing your skill. Like, let me just be good at the law thing, which is what people wanted me for.

• 48:39Rachel Rodgers?

  Yes.

• 48:40Lewis Howes?

  Now they want my business for that and me, but I've got to train the team and...

• 48:44Rachel Rodgers?

  To deliver, right. Exactly.

• 48:46Lewis Howes?

  It's a different skill.

• 48:47Rachel Rodgers?

  It's totally different, and it's, it can be challenging. And I think that's why a lot of times we're like, well, I'm just gonna go back to doing it myself. And it's like, you can, but it's gonna keep you small.

• 48:55Lewis Howes?

  Yeah.

• 48:55Rachel Rodgers?

  You have to say yes to those challenges and learn that new skill, right? And I think leadership skills are so valuable for everybody, so... Um, yeah, I had to learn that and it took me a couple of years to like, figure out how to have stronger boundaries, figure out how to stop letting people waste my time. Figure out how to charge for what I, what my services are worth, right? All of those things, those were lessons that I was learning in that time.

• 49:22Lewis Howes?

  Who was wasting your time, like clients or employees?

• 49:26Rachel Rodgers?

  Clients were wasting my time, team were wasting my time. Um, even family members, right? Like I, I, my desk was like right in the front door. So like, it's like the door is here, my desk is right here. My husband would like be coming in and out. He's a stay at home dad at the time, taking care of the kids. Um, and he just ran a tight ship with our household. It was amazing. Like I had so much support in that way. Uh, but he would like, every time he came through the door, would talk to me, interrupt me. Yes, exactly. It was like, I didn't know how to create boundaries around my work time. Uh, and I did eventually learn it. I started getting up at 4 a.m. because I was like, I'd get up at six and these kids would, it's like they could tell, like they had a radar the moment I woke up. So then I would get up at six, like I would be like, okay, I'm going to beat them. I'm going to get up at 5:30. Nope, still get up with me.

• 50:10Rachel Rodgers?

  Five, nope, 4:30, nope, 4 a.m. and they stayed in their beds.

• 50:16Lewis Howes?

  I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple podcasts. Share this with a friend on social media and leave us a review on Apple podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.

• 51:00Lewis Howes?

  And now it's time to go out there and do something great.