734 The Mindset and Discipline to Build a Brand and Business

Have you celebrated where you are today? It’s important to have big goals. It’s important to have high standards. But you also need to acknowledge all you’ve done. Life isn’t only about the grind. It’s also about joy. This is a lesson I’ve had to learn through the years, and I believe it’s a key to my success. You have to enjoy every step along the way. I share this thought and many more on this special episode of The School of Greatness where I invited the winners of the Inspiring Life Contest from around the world to join me in the studio. This past year, we held a contest on our Facebook Watch show, Inspiring Life. Those winners got a bunch of prizes including getting flown out to CA for an interview on the podcast. Amanda Michel from Dubai, Jackie Morey from Seattle, Pete Kotzbach from Redondo Beach, Julie Richard from New Brunswick, Canada, and Kelsey Ruger joined me for a live Q&A. They asked me questions on how I’ve created The School of Greatness, what makes a good interview, and my goals for the future. I also share some behind-the-scenes information on the podcast. Get ready to hear me answer questions from you, the listeners, on Episode 734. Some Questions They Ask: How did you start reaching out to people for your podcast? (5:30) How did you build up to live events? (11:00) At what point did you start to think of yourself as successful? (16:00) At what point did people start asking to come on your podcast? (21:00) When you started, did you feel that people supported you? (41:00) Who do you look up to? (46:00) How far out do you set your goals? (1:05:00) In This Episode You Will Learn: The importance of celebrating wins (18:00) Why you have to come from joy (20:00) The questions I ask every interviewee before we record (33:00) How to surround yourself with the right people (42:00) The lesson that took me six years to learn (43:00) About the interviews I felt didn’t go well (52:00) How The School of Greatness evolved into what it is today (55:00) How I map out the year to accomplish my goals (1:06:00) How I met my girlfriend (1:14:00) Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  Episode number 734, this is something I've never done before.

• 0:07Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:32Lewis Howes?

  Welcome everyone to the School of Greatness podcast. I want to share a couple of quotes with you to start. Napoleon Hill said something interesting, "Strength and growth come only through continuous effort and struggle." Harvey Firestone said, "The growth and development of people is the highest calling of leadership." The growth and development of people is the highest calling of leadership. What I learned from that is if we are not constantly looking to grow and develop new skills, new ways of being, new ideas, new actions, then we will never reach our highest calling of being a leader

• 1:14Lewis Howes?

  in our life, in our relationships, in our health, in our businesses, our careers. So focus on growth, focus on learning, figure out a way that you can get yourself out of your comfort zone. As we're getting close to the end of the year, I'm evaluating that myself. I always think about what are the things I'm still afraid of? What are the things that I don't want to do? What are the things that I'm insecure about, or embarrassed about, or unsure about with myself, or don't have the confidence around something? And whatever those things are, I say, okay, the three biggest scariest things, that's what I need to tackle first, that's what I need to go all in on so that I'm not insecure about them, so I can develop new skills and continue to grow.

• 2:00Lewis Howes?

  And every time I do that, it's scary at first, it sucks, it's humiliating, all these things. And then I start to get better at those things day in and day out. And over time, I start to master those things. And with mastery comes confidence, and with confidence, you start to attract and manifest what you want more in your life. Whether it's you want to build your business, or get a raise at your job, or you want to campaign for something new in your life. It comes through being confident and confidence through mastery of skills. Not fake confidence, but actual real confidence because you are sure of yourself. You've done the work.

• 2:42Lewis Howes?

  So I really liked that about what Harvey Firestone said and Napoleon Hill said, "Strength and growth come only through continuous effort and struggle." I don't think you need to look at struggle as a negative thing. You can look at it as, "Man, this is challenging." You know, "I am still in pursuit of playing with the USA Men's National Handball Team." "I just got back from Puerto Rico playing with the team." "I'm going to Israel and Germany to play in early in January to play another five or six games with them." And training camp is not fun. I wouldn't say it's a struggle. I would say it's just, it's not fun at all. It's challenging, it hurts, it's painful.

• 3:24Lewis Howes?

  But I try not to focus on it being like a struggle, this hard thing that's where I'm like suffering. It's more of a, a choice because I have a higher purpose and a higher calling. So something to think about today. As we go into this episode that we've never done before. Uh, I am bringing on some of you. I did a contest, um, a few months back where I had a talk show on Facebook. It was one of the first shows that Facebook did with their Facebook Watch platform. And we did a talk show called Inspiring Life with Lewis Howes. Many of you watched it, many of you shared it. Thank you very much and you enjoyed a lot of it.

• 4:06Lewis Howes?

  And we did a little contest where we said, "Hey, you share this out, you leave a comment, a couple of other things." Uh, you get a chance to have us fly you out to Los Angeles, put you up for a few nights, give you a, a very special greatness goodies bag and some other cool things. And, and we picked five winners. Only one of the people couldn't make it, but we had four of the people come to LA for the weekend. We had dinner after the interview. They all got to ask me questions. It was amazing. So Jackie Maury, Julie Richard, Pete Kotzbach and Amanda Michel all flew in from around the world. Again, we put them up, we paid for everything, had them come in.

• 4:50Lewis Howes?

  We had a, a special dinner over at Soho House here in Beverly Hills afterwards. And we got to connect. And in this interview, we talk about how I built my brand and what I recommended. If you don't have an audience yet personally, on how you can build your brand. We talk about the importance of taking the time to celebrate your wins, especially now as it's the end of the year. Have you celebrated your wins and the victories you've had throughout this year? Or do you constantly just go on to the next thing and the next thing? And once you do something great and hit a milestone in your life? I try to focus on my wins every single day and every single week, and we'll talk about that.

• 5:31Lewis Howes?

  Cover my mindset when it comes to approaching big goals and growing my business. Sometimes when we have big dreams and goals, they can be daunting. So how do we break those down? How do we focus on growing your business when you feel like you've hit a plateau? I'll cover that. And how I approach negative people in my life and online. And I say some probably unpopular things at this part as well, but things that support me in my life and I think will support you. So I'm excited about this one. I'd love to hear your thoughts. Take a screenshot and share it with your friends over on Instagram. Tag me at Lewis Howes as always, as I try to reply to almost every comment that I can on the DMs over there. So go ahead and share this out and let me know what you think.

• 6:13Lewis Howes?

  There's a full video interview at lewishouse.com/734 and on the show notes there as well. All right, my friends, I'm excited about this one. Let me know what you think all about the making of the School of Greatness podcast and the mindset and discipline to build a brand in business.

• 6:36Lewis Howes?

  All right, welcome everyone back to the School of Greatness podcast. We have a special episode today. We've got winners from around the world who are with us in the studio, part of a contest that we ran. And it's the first time we've had, you know, the audience members come in and connect. So I'm excited about this because we've never done this before. So you guys are the first people to be here. So go ahead and say your first name, where you're from, and we'll go around really quickly. What's your first name and where you're from?

• 7:01Speaker 01

  Julie, New Brunswick, Canada.

• 7:03Lewis Howes?

  Okay.

• 7:04Speaker 02

  Jackie from Seattle, Washington. Amanda, I'm from Switzerland, but I live in Dubai.

• 7:09Speaker 03

  Pete from Redondo Beach.

• 7:11Lewis Howes?

  And we had, we had five winners for this contest. This was part of the Inspiring Life Talk Show on Facebook. We ran a contest to try to get exposure. And we gave a bunch of prizes to people who were part of this contest. There was another person who is Kelsey Ruger, who couldn't make it last minute, but just wanted to give a shout out to Kelsey. And you guys won a lot of prizes. So first part of the prize was a free trip to LA. So you guys are staying at the Andaz. You guys got a flight from Dubai, from Canada, from Seattle. You drove up, I guess, right? So no point, we didn't helicopter you in. You guys got, so you guys got your flight paid for. You got the hotel paid for, three days, two nights. We also have this, this backpack, the Bag of Greatness, which I'm gonna talk about what's in it.

• 7:56Lewis Howes?

  And you have all my courses, which is like a year long for Inner Circle, School of Greatness Academy, seven-figure webinars. Legacy, that's like a $4,000 value right there. Plus, we've got some other stuff I'm gonna give you. You've got greatness hats. I'm gonna give you guys all a bag here in a little bit. Nomadic planners, you've got swag, you've got t-shirts, School of Greatness shirts, Chase Your Dream shirts. And in this bag, it's like so heavy. But you've got a Nomadic backpack, which is my favorite backpack. And inside, you've got the Yeti mug, which is amazing, I use this for my coffee. Someone got me this as a gift. And it's hard to buy gifts for me, I think. It's really hard for me because I don't really care to have anything. I don't like things.

• 8:41Lewis Howes?

  And I can buy whatever I want. So it's hard to like get something. But this is a really quality gift because I use it all the time. So you've got the Yeti. And I'm just gonna open it up and share a few of these things. See if I can...

• 8:53Speaker 03

  I got a Yeti as a gift last year. And I can't get it away from, I can't get it away from my wife.

• 8:57Lewis Howes?

  Oh, really? She stole it.

• 8:58Speaker 03

  She's like, oh, it's fine.

• 8:59Lewis Howes?

  Yeah. So in the bag, let's see if I can open this. All these goodies and... You got all the products that I use for my health. You got all my books. We've got some other journals and there's tons of stuff in here. So I'm gonna be letting you to go through all this a little bit later. You got the swag bag. You've got all these goodies. We're also doing, um, we gave you guys two tickets to the Summit of Greatness this year, or at least one ticket. I'm gonna give you guys two preferred seating tickets to next year as well. As an extra bonus that wasn't even announced. We're doing a dinner tonight somewhere special. Um, we're spending some time in the studio. So you guys, this was part of the, and I think there was a few other things, but you guys got all this stuff. You got a lot of stuff.

• 9:43Lewis Howes?

  So I appreciate you guys being a part of the contest, sharing it out and supporting the, uh, the show. It's a lot of fun. So we're here now and I wanted to open it up to you guys. If you guys had any questions about your careers, your businesses, your life, I'd just let you guys have a couple of questions each and kind of see where it goes. So that's what I wanted to do for you guys is let you ask the questions, be on here, talk about anything you might be going through and, um, let people know more about who you are as well. So maybe we'll go around and let you guys do one question each. I'll share my thoughts on it. If someone else wants to jump in, we can do that. This is like an experiment, so we'll see where it goes. But do you have a question you wanna start with first?

• 10:29Speaker 01

  So I am starting a podcast with Paul and from our inner circle. And I think my question would be, how did you start reaching out to people? So my focus is gonna be moms. Like, how did you find, did you just go on a limb and start contacting people you didn't know?

• 10:50Lewis Howes?

  Do you wanna do an interview show or do you want it to be more about you?

• 10:54Speaker 01

  I wanna celebrate moms. They don't have to be famous, but they have to be doing something.

• 11:03Lewis Howes?

  Interesting.

• 11:04Speaker 01

  Yeah.

• 11:04Lewis Howes?

  Interesting. So you wanna do a mom podcast?

• 11:06Speaker 01

  Mm-hmm.

• 11:07Lewis Howes?

  Uh, the first question I'd ask is why do you wanna do the podcast?

• 11:10Speaker 01

  Because when I became a mom, you forget that you're a person besides that. And that's what I wanna bring out into, into women. They kind of forget that they have this whole other life that they used to have. So I wanna inspire other moms to be. Follow their dream. Don't forget, don't forget your dream.

• 11:31Lewis Howes?

  Are you, are you guys moms?

• 11:32Speaker 01

  I'm a mom.

• 11:33Lewis Howes?

  You're a mom? No.

• 11:36Lewis Howes?

  And sometimes, I can't relate.

• 11:38Speaker 01

  No, I know.

• 11:39Lewis Howes?

  But I've seen other moms where they get so wrapped up in their kids' lives and they kind of forget their own life, right?

• 11:44Speaker 01

  Uh huh. And then they wake up at 60 and they're like, what happened?

• 11:47Lewis Howes?

  Where's my life?

• 11:48Speaker 01

  Right.

• 11:48Lewis Howes?

  Okay, so you want to celebrate moms and give them a purpose to do what?

• 11:54Speaker 01

  To follow their dreams.

• 11:56Lewis Howes?

  Okay, okay.

• 11:56Speaker 01

  Whatever that may be.

• 11:58Lewis Howes?

  How long are you willing to do the podcast for?

• 12:01Speaker 01

  Forever.

• 12:02Lewis Howes?

  Really? For a long time?

• 12:04Speaker 01

  For a long time.

• 12:04Lewis Howes?

  So it's something you want to do for a while, it's not just something you want to do?

• 12:07Speaker 01

  No, no, I want to...

• 12:09Lewis Howes?

  And when do you want to launch it?

• 12:11Speaker 01

  We're working on next month.

• 12:13Lewis Howes?

  Next month?

• 12:13Speaker 01

  Uh huh.

• 12:13Lewis Howes?

  What day?

• 12:16Speaker 01

  You're being very specific.

• 12:17Lewis Howes?

  Yeah.

• 12:17Speaker 01

  I don't know, I didn't, I didn't talk to Paul yet.

• 12:19Lewis Howes?

  Okay, alright.

• 12:20Speaker 01

  Let's do December 5th.

• 12:22Lewis Howes?

  December 5th, okay. Do you, is you want it to be all interviews? Do you want it to be some just your own thoughts and?

• 12:28Speaker 01

  No, I think I want to do just interviews.

• 12:30Lewis Howes?

  Just interviews?

• 12:31Speaker 01

  Yeah.

• 12:31Lewis Howes?

  Why just interviews?

• 12:34Speaker 01

  Because I just want that experience. Like, I want to learn from other moms. Plus, I want other people to listen and be like, okay, I can do this or whatever.

• 12:44Lewis Howes?

  Yeah, when I started out, it was just finding, connecting with people I already knew. So it was like, who were the people I'm most inspired by that are friends of mine that would do this?

• 12:52Speaker 01

  Right.

• 12:53Lewis Howes?

  And maybe you have some friends that you met at someone of greatness or in the inner circle or like find the communities or the mom groups that you're already a part of.

• 12:59Speaker 01

  Uh huh.

• 12:59Lewis Howes?

  And find five or 10 moms that you want to interview that you already know.

• 13:03Speaker 01

  Yeah.

• 13:03Lewis Howes?

  Or have some type of connection to them.

• 13:05Speaker 01

  Yeah.

• 13:05Lewis Howes?

  That's what I'd start with. Because a lot of the bigger, well-known moms, I guess, it's gonna be harder to get them unless you have something to offer.

• 13:12Speaker 01

  There's no credit, yeah.

• 13:13Lewis Howes?

  Yeah, credibility or an audience. Otherwise, why would they do it?

• 13:16Speaker 01

  Right.

• 13:16Lewis Howes?

  If they're your friends, they're more likely to do it. So I did that early on, just reaching out to people I knew. Luckily, my platform started to build pretty quickly.

• 13:24Speaker 01

  Uh huh.

• 13:25Lewis Howes?

  And I think I was just always reaching out to people and building relationships.

• 13:29Speaker 01

  Right.

• 13:30Lewis Howes?

  Not knowing where it would lead. And I would ask people if they knew someone who wanted to join or who'd be a part of it. I was always looking for people who had something to promote, like a book or a product or... And saying, hey, I want to promote you and help you sell this. So it's like benefiting them more than me was the goal. And so finding that like timing, like I've been working on some guests have taken me two, three years to book. But it's just following up every few months until I get them at the right time. So I start with what you know now, start with the people you know now and keep working on it. But it's going to take time to get the bigger guests.

• 14:05Speaker 01

  Well, sure.

• 14:06Lewis Howes?

  Unless you want to say, you're like, I've had a guest where I said, listen, I'll buy 500 copies of your book to have you on. If I want them that bad, like I'll spend some money. And if it's going to benefit them, they'll do it.

• 14:18Speaker 01

  Right.

• 14:19Lewis Howes?

  Even some people I've offered a lot of money that they, they won't do it. I've offered like 50 grand for a guest one time, they want to do it. Yeah. Or I was like, I'll make, I'll make a donation to your charity. I'll do this. I'll buy thousands of books, like.

• 14:32Speaker 01

  Not into it.

• 14:32Lewis Howes?

  They just don't care.

• 14:33Speaker 01

  Right.

• 14:34Lewis Howes?

  So I think you got to figure out what you want. But I think starting out with like the everyday mom who's like building a business on the side or doing it, or following their dream on the side, who's like, that's a great place to start. And I think you can get a lot of moms like that. That's where I start, like create a list of the five or 10 names that you already know.

• 14:50Speaker 01

  Yep. It's already going nicely.

• 14:53Lewis Howes?

  And then just start reaching out to them and say, hey, I'd love to do like a 30 minute interview Skype or whatever. Cause no one's coming up to Northern Canada, right?

• 15:00Speaker 01

  What do you mean? It's a retreat.

• 15:03Lewis Howes?

  You could also start with like the, the local moms that are just like inspiring in your city.

• 15:07Speaker 01

  Yep, totally.

• 15:09Lewis Howes?

  So that's what I would start with. Do you have a schedule of like, how often you want to do it? Like once a week?

• 15:17Speaker 01

  Probably once every two weeks.

• 15:18Lewis Howes?

  What's the title of the podcast going to be?

• 15:20Speaker 01

  It's called The Great Mama.

• 15:21Lewis Howes?

  Great Mamas. I like that. It's good. It's good.

• 15:24Speaker 01

  It's good.

• 15:25Lewis Howes?

  It's cool.

• 15:26Speaker 01

  Yep.

• 15:26Lewis Howes?

  All right. Any other follow up question on that?

• 15:28Speaker 01

  No, I think it's good.

• 15:30Lewis Howes?

  It's good. All right. You got a question?

• 15:32Speaker 02

  Yes, I.

• 15:33Lewis Howes?

  Say your name again.

• 15:34Speaker 02

  My name is Jackie.

• 15:35Lewis Howes?

  For people just listening, yeah.

• 15:37Speaker 02

  Yes, and I've been doing Facebook Lives. I love Facebook Lives. Because from the video, then I can extract the audio.

• 15:44Lewis Howes?

  Uh huh.

• 15:45Speaker 02

  Right?

• 15:45Lewis Howes?

  It's a fun one.

• 15:46Speaker 02

  Right. And then when I do Facebook Lives, then I can also download the video and put it on YouTube. I started my webcast, or I don't know, call it a, or like a web show. And I've done it, season one, I've done five episodes. So I did the last one this last Saturday. And the name of the podcast is The Exponential You. And my first season, it was just me, talking head. My question is, well, I'm, and then I'm gonna start season two. I'm scheduling it for another five seasons. It's gonna be interviews with people that I know. Anyway, my question, Louis, is, when did you start doing live events? And how do you transition from the podcast to the live events?

• 16:31Speaker 02

  How did you build up so you could start doing live events? And you just started, or?

• 16:35Lewis Howes?

  I was doing live events nine years ago. Before the podcast. Yeah, I was doing these LinkedIn networking events. I did almost twenty of them in about a year. And I was doing them all around the country and some in other countries. But I was building an audience on LinkedIn. So I was building audiences on LinkedIn and promoting those every single week to these different events. These were like three to four hour, like networking events. But we were getting three hundred to five hundred people to show up. And I was charging like five, ten, fifteen bucks to the door. And I would get sponsors and, you know, get a commission from the food and bar, like the restaurants we were at. So in terms of the podcast, I waited three years to do like a conference.

• 17:16Lewis Howes?

  But I did a book tour first, and then I did the Summit of Greatness. And it took me a few years. But I think it's hard to get a lot of people to come to one place. If it's not like a smaller event, a smaller priced event in a city, it's hard to get people to come to a destination. The Summit of Greatness, you came to the summit. It's hard, even though I have the massive audience. You know, we had fifteen hundred people show up. I was hoping for more. But if I did a, an event in Columbus, Ohio for locals, that was like five to ten bucks, it'd be easier to get a lot more people. So I think it just depends, you know, we don't wanna make money on the event, the big event that we do. It's like a break even. But it's a way for me to give back to the community, to meet more people and to add value.

• 18:02Lewis Howes?

  So I think it just depends why you wanna do events. Cause it's a lot of work, a lot of energy and not a lot of like money, unless you're able to price it at a premium and monetize it that way. But it took a couple of years for me to wanna launch it. And then every year it's building. Yeah.

• 18:18Speaker 02

  Thank you.

• 18:19Lewis Howes?

  But I mean, some people are making a lot of money, like Rachel Hollis, who's a friend of mine. She sold out her event, like thirty five, thirty five hundred seats in twenty seven minutes.

• 18:27Speaker 02

  That's a rise, no?

• 18:28Lewis Howes?

  The rise, yeah, yeah, twenty seven minutes, she sold out like thirty four, thirty five hundred seats. At like premium price points, but I think um her audience is all moms, it's very dedicated. It's like, she's like a bottle rocker right now, where they're just like adding so much to the identity people. Her and her husband Dave, so some people are making a lot of money on events and it makes sense when your audience is ready for it. But if I was just starting out, I would start doing local events in my city. That's what I would do right now. If you just started a podcast or a small show online, I would start doing like local networking meetups and try to get like thirty people. The first one and then fifty and just build it and do it once a month. And then eventually you're gonna build a name in your community, in your city, and you can start expanding it.

• 19:11Lewis Howes?

  That's how I would approach it, because I think, well, I think events are powerful and that's how I built. My brand early on was doing these events and going around the country and hosting them. They got, they just got so hard for me because it was just like, man, I'm not making that much money. It was a couple of grand that I was making and it was a lot of energy to constantly promote. So it just wasn't scalable for me. That's why I do one big event a year, a year now. It's hard to sell tickets to a live event. That's why I sell tickets at the event for the next year. So we sold over eleven hundred to next year's event at this year's event.

• 19:46Speaker 02

  Wonderful.

• 19:47Lewis Howes?

  Which takes the pressure off of like having to sell, because so many people have to sell all year round to promote their event.

• 19:52Speaker 02

  Right.

• 19:53Lewis Howes?

  And if you're not gonna make a lot of money on your event anyways, it's like, man, I could be promoting something else and making money. So that's the challenge. I think starting on a local level is the way to go. Build, build a network in your community first and be well known there and then you can start to expand it.

• 20:08Speaker 02

  Fabulous. Thank you so much.

• 20:10Lewis Howes?

  That's what I do, yeah.

• 20:11Speaker 02

  Thank you. Great answer.

• 20:12Lewis Howes?

  Yeah.

• 20:13Speaker 05

  My question would be more for you, actually.

• 20:15Lewis Howes?

  Okay.

• 20:15Speaker 05

  At what point did you start to consider yourself as successful? Was there ever like a turning point where you were like, okay, this is, this is rolling, this is big now? Almost like a, like a step one.

• 20:28Lewis Howes?

  Yeah.

• 20:29Speaker 05

  Tick.

• 20:33Lewis Howes?

  I feel like mentally, I've always been like, you know what? Even when I had nothing, I was like, I know I'm going to create what I want. I know I'm going to reach what I want. But at the same time, even 10 years ago, but even now, I'm like, I still haven't felt like I've scratched the surface. Like, I feel very grateful and appreciative of everything I've created. And I have access to all these amazing people that I get to connect with and ask questions to. And I've built businesses with people and stuff like that. And, but I still don't feel like I'm making the impact I want to do. So, on one hand, I'm like, yeah, I feel like I'm doing great things. And on the other hand, I feel like I'm not doing anything still.

• 21:14Lewis Howes?

  So it's a constant battle between celebrating and appreciating what I'm doing every single day. But also saying, okay, but what can I do tomorrow? Now, I used to always think I'm not doing enough, and I never celebrated my days. I never celebrated like the big wins or the little wins. And I never felt enough inside. Now, I'm like, you know what? I'm not doing what I want, but man, I'm doing so much today. And we like did some amazing things and we impacted these people's lives and like what we created over here. So I've learned, you know, over the last four or five years to start celebrating more.

• 21:52Speaker 05

  Is there anything in particular you did for that shift of mindset to be like, I want more and more and more and not appreciating already what you've accomplished?

• 22:00Lewis Howes?

  I think I just started to accept who I was, you know, five years ago when I opened up about being sexually abused and like all the other stuff that I was ashamed of. Once I started to embrace everything and like heal and overcome the shame that I was feeling, then I didn't feel like I had to prove myself to the world anymore. I was like, okay, I'm good with who I am. And that inner peace gave me the power to say, all right, what's a new vision as opposed to try trying to impress people and prove people wrong? What's my vision moving forward?

• 22:35Lewis Howes?

  I learned that people miss out on the fun of life when they stop, when they don't celebrate their, their days, or anything they accomplish. You know, we set these big goals, at least I have. And I'd set these goals for years it would take me to achieve them. And then I'd achieve them and I wouldn't celebrate it. It's like, what's the point of doing this if we're not gonna appreciate what we've been through? And so I think, you know, especially since at the end of the year right now coming up, it's like really reflecting on your year is important. And I try to reflect on my month, on the quarter, and on every night, I reflect on the day. And when I started incorporating like nightly rituals of acknowledging the work that I'd put in, or even just acknowledging that like, hey, I didn't do much today,

• 23:18Lewis Howes?

  but my body needed rest and I acknowledge myself for taking a break today. That, just, I just enjoy life more. And I think we're supposed to enjoy, it's not supposed to be like this hard work grind all day long, without enjoying it as well. And I think we see that a lot online right now, which is like work hard all day long, hustle, grind, which I'm all for hard work. To achieve high performance, you have to work hard. But if we can't enjoy it, then like, what's the point? We enjoy it when we're 80 and like dying, you know, it's like, look what I did now. It's like, let's enjoy every day, because we're gonna sleep better. We're not gonna live in anxiety every single night saying, I'm not doing enough, I'm not doing enough. That's anxiety.

• 23:57Lewis Howes?

  And we can't create a beautiful thing from fear or anxiety. We can create things, but if we're constantly stressed, it's not going to be as impactful of a thing that we put out. And our energy is gonna show up in a stressed out way. And I believe the reason why, one of the reasons why I've been able to create what I'm doing is because I come from a place of joy. And like, why do people come on my show when I didn't have a platform? Because I came from a place of joy and excitement, like this is gonna be fun, like let's, you know, I'm gonna help out, I'm gonna do whatever I can. It's just like, getting people excited. If you don't have a platform, if you don't have an offer, if you don't have an audience, people will do things because you're excited.

• 24:42Lewis Howes?

  At least that's my, that's my view. And Matt was saying like Louis is enrolling. He said that when he was over here. And I think enrolling is just like being excited about life. And when I'm excited, people, I just wanna do things.

• 24:54Speaker 05

  It's very contagious.

• 24:55Lewis Howes?

  Right?

• 24:56Speaker 05

  Yeah.

• 24:56Lewis Howes?

  And when you have a friend who's like, gosh, but let's go on this trip together. It's gonna be amazing. You're like, alright, you know, it's like, sure, let's do it. It's the same thing with the way I look at with my, my business and like what I'm manifesting. And so I'm grateful with everything I've created now and I'm appreciative. And but I don't feel like I've like arrives, because I don't think I'm ever going to arrive. It's just like there's always a new level, but also appreciating what I've created. So that's what I think.

• 25:23Speaker 05

  Yeah, it makes a lot of sense. Actually, I was discussing with someone about goal setting and things like that. And they were saying how when you set a goal, it actually also makes sense to set the reward that you're gonna give yourself after you achieve that goal. So when it gets really hard and you're like, you have doubts and you grind and it's tough, you go like, okay, this is the goal I set for myself. And on top of that, I get to celebrate in this way. And that actually helps a lot, so.

• 25:47Lewis Howes?

  Celebrate it, yeah.

• 25:48Speaker 05

  Because you deserve it, putting so much work into things and then.

• 25:51Lewis Howes?

  So much work, so much sacrifice, so much energy. It's like, what's the point?

• 25:55Speaker 05

  Why would you not celebrate?

• 25:56Lewis Howes?

  Exactly, yeah, that's great.

• 26:00Speaker 03

  I guess my question would be, how surreal was it? When you started, you were out always asking people for interviews. And now, at what point did it turn for you where people started going, oh, he's so successful what he does?

• 26:12Lewis Howes?

  Yeah.

• 26:12Speaker 03

  Let me ask him.

• 26:13Lewis Howes?

  I mean, the last few years, it's been more and more. I think like every day, we're getting requests to come on the show. On one end, really nice, another end, really annoying, because it's not the people that I want. You know, it's like everyone's pitching, like, can you interview me? Can you have me on? And I was telling you guys before off camera that like I've set a standard for the name of my show, School of Greatness, to constantly find people that are doing more and more interesting things. And there's lots of, with all the podcasts out there, 600,000 plus podcasts, there's lots of other shows that just like, let's interview the six-figure earner and like tell that inspiring story. There's a lot of other shows like that. That's just not my show. And so I appreciate people reaching out and one out of 30 are someone that I'll choose maybe.

• 26:57Lewis Howes?

  Yeah, it's like from the people pitching me. It's like maybe one out of 30, maybe one out of 50. But it started turning over the last two, three years and it's still hard to get guests. You know, I'm doing all the booking myself. So I'm doing all the booking, doing all the interviews. Sometimes we'll do three interviews in a day and these are hour, hour and a half moments with people. Where I'm sitting across this table, right here, connected, present, listening, it's a lot of energy. So I'll do two, three interviews in a day and then talk with them for 20 minutes before, talk with them for 20, 30 minutes after, build a relationship, ask them how I can help them, ask them what I can do to promote them.

• 27:40Lewis Howes?

  Then five o'clock rolls around and it's not like my emails, nothing came through. It's like all the things that I need to get back to, I start at five o'clock. Right? So it's a process, but I've, I've got a couple of other people that are helping me book, but really at the end of the day, it comes down to you. You've got to like book these people yourself. So I've been doing that for almost six years from the beginning. And that's where I think the magic comes from also is like, it's, I'm finding the people that I'm very fascinated by. Hopefully one day I'll be able to book anyone I want.

• 28:15Speaker 03

  Is it interesting to go from wanting to interview the people you've always wanted, to now want it, people want to interview you?

• 28:23Lewis Howes?

  Yeah.

• 28:23Speaker 03

  Just because you've interviewed all these other?

• 28:26Lewis Howes?

  Yeah, it's interesting, but I think, I don't want people to interview me because I've interviewed other people. I want them to interview me because I've done something interesting or meaningful or impactful. And that's why it's important for me to continue to create. Works of art and meaningful content like writing bigger books that stand for something. That's what I appreciate when when I have a book out and someone wants to interview me for that. That's that's interesting. Instead of just having. Yeah, yeah, it's just like, oh, you've interviewed all these people, let's have you on. Or because you have a big platform, let's have you on. But it's like when I've written a book, that's when I want to be interviewed. So, yeah, I appreciate it. It's nice. But I'm constantly, I'm always thinking of like, what's the thing that I want to do?

• 29:11Lewis Howes?

  That'll get other people excited, you know, I'm pursuing my dream of being, I play with the USA handball team. And through my career of playing of this business of the last 10 years, I've been pursuing my own dreams outside of business. Like trying to make the Olympics. I've been on that journey. And so I want people to be like, wow, Lewis is not just putting in business. He's doing things that he loves as well in his life and he's pursuing other passions and other dreams that fulfill him. That is like really hard work behind the scenes that no one sees. And so I'm trying to live my life to where I have no regrets of like, at least I went for this. I went for this. I wrote that book. I did this thing that I like was thinking about.

• 29:53Lewis Howes?

  And whether it works out or not, I'm OK with as long as I at least went for it. What failures have you had in business? Well, you know, I learned early on about in sports that we're supposed to fail. That's how we succeed. So I never looked at it as like, oh, I've failed and I'm a loser. Because it was just like, OK, this was the lesson. The failures were always the the foundation for success. Because that's where I learned quickly. So coaches wanted us to fail quickly. And it was never like a bad thing. It was a bad thing if we did the same mistake over and over. So if I do the same mistake over and over, then I'm failing. The most interesting people, the ones that take risks. And so I'll make an example for a failure, I guess, something that didn't work out.

• 30:37Lewis Howes?

  Was it two years ago? It might have been three years ago. I wanted to launch a magazine called A Greatness Magazine. And the way I do things, I think about like, what's the thing that's gonna be different in my industry that no one's willing to do? What's the hard thing that people don't wanna do? I wanna do that, right? So when everyone was getting away from live events and big, you know, annual events, I was like, I'm gonna dive into it. Cause it's not the smart thing to do, cause you don't make money unless you can like, sell out and do this. It's just like, it's hard. It's a hard thing to do. It takes a year to put together. And people wanna do things that are easy right now. They don't wanna work hard. So I was like, I wanna launch a magazine because magazines are dying, right? It's like the stupidest thing to think of, but I was like,

• 31:17Lewis Howes?

  let me try this and see if we can make something beautiful, just a digital magazine. And make it beautiful, make it a piece of art that people want to be a part of. And I kinda make a real life version of the podcast in a beautiful aesthetic, like beautiful design. And we put together three issues that no one has seen. And we were going to launch it and then at the time, this is two or three years ago, like iTunes, we're gonna launch it on iTunes and then the magazine platform like changed and it became like the news app or something. And I was just like, this is so much work and so much energy. We spent like $60,000 designing these and all of our team for six months. I was like, you know, I just feel like,

• 32:00Lewis Howes?

  I'm all for doing like the hard work and taking time, but something felt off. I was like, maybe we should just pause this. Like our team wasn't fully invested and I was like, alright, something's off. And so we just spent all this time, all this money and nothing launched. It was a good lesson, but I don't look at it as a failure. I look at it as like, alright, maybe it wasn't the right time or maybe we, maybe I wasn't all invested, like we were trying to do too many things at once. We had a lot of projects happening. And anytime you wanna launch something great, you've gotta put a lot of energy into it and focus on attention. And you gotta be willing to be consistent through the challenges. And we just weren't willing to do that, I think. I thought it was gonna be a lot easier. And anything great is not that easy. So.

• 32:46Lewis Howes?

  That was a lesson. But I still have the magazines and I'm like, maybe we'll bring it back at some point.

• 32:52Speaker 03

  Commemorative or something.

• 32:53Lewis Howes?

  Yeah, some point, like, or maybe, you know, I have a, I have a vision, I wanna do this. And I haven't said it publicly, but I wanna create like a greatness one hundred, like Time Magazine, like hundred. Do like an annual thing. And have like one magazine for the year and just like a hundred pages and like one person per page. And kind of like, create like this, this interesting thing in the industry. So maybe we'll bring it back and make it that, but yeah, we'll see.

• 33:21Speaker 03

  It's more hidden something.

• 33:22Lewis Howes?

  Yeah, it's something, you know, something will go come from it. But I like doing that and failing because at least I'm trying something new. I'm trying something innovative and risky. And I think the ones that take the biggest risks get the most attention and make the most impact. If there's like a strategy behind it and if there's like thought behind it. We just filmed a documentary that finished a month ago. And we, we screened it at the summit, I don't know if you saw it. And I've never done a movie, I don't know what I'm doing. I've never done a documentary, I'm like, any of this stuff, it costs a ton of money to make. I don't know if I'm gonna make that money back. But I felt called to try this.

• 34:03Lewis Howes?

  I felt called to be like, I wanna do this because I have a vision of this being on Netflix. That's the vision. Now, it may or may not work out, right? I have a meeting with them next week, it may or may not work out. But that's the vision that I set, the intention I set when I was creating this. And I have a vision to impact a lot of people who see this, you know, and that's, that's my mission. But it may or may not be exactly where my vision is and it may be better in another situation. It may be better if I launch it online myself or have a different partner.

• 34:33Speaker 03

  Do you find yourself, like you have the documentary in your head and you're like, okay. I mean, for me, like you're going to Netflix, okay. If that doesn't work, are you looking at plan B and C?

• 34:42Lewis Howes?

  Yeah, of course.

• 34:42Speaker 03

  Different distributions.

• 34:43Lewis Howes?

  Afterwards, I will, yeah. And I'll probably have lots of different. You know, I'm reaching out to all my network right now about like people who have done movies. And I'm like, where should I go? Tell me this, tell me that. So it's like I'm learning as I go. And for me, every year I want to do something that I've never done before. That's a challenge for me. Like, three years ago, when was this? Four years ago? I don't know. It was like writing a book. It was like writing a New York Times bestseller. Then the next year it was doing a live event, like a big annual event. Then it was, you know, the documentary, then it was, or then it was a different book. The Mask of Masculinity was like trying something new in a different space, like writing about masculine vulnerability. No one thought I would do that. You know, it's like doing something that's uncomfortable for me is really important every year.

• 35:29Lewis Howes?

  And so next year I'll start planning like, what's the thing that's going to scare me? That's uncomfortable, that I can go do, that may bomb. But at least I'm doing something that's like different and interesting. So that's what I think about every year. I'm thinking about what are we going to do as a team, a business? Is that annual thing, or do you have? Every year, once, yeah, at least once a year. And it's like, what are we going to do that's different? And that scares us, you know? But also that could support the vision of the overall brand of impacting a hundred million people. So it's got to make sense in the vision as well. Yeah, yeah. Let's go back to you on the question. Anything open up?

• 36:09Speaker 02

  Not right now.

• 36:12Lewis Howes?

  Okay.

• 36:13Speaker 02

  I have a question.

• 36:13Lewis Howes?

  Go ahead.

• 36:15Speaker 02

  How did you learn the art of being where you can actually be so present? But then know when to ask a question that really hits the bit where they're gotten, they start to, you know, really get emotional and something.

• 36:28Lewis Howes?

  I think it's, I mean, I've been doing it for six years on my podcast, but also for about four years prior, I was interviewing people that I wasn't recording and publishing. So I feel like I've been doing this for almost a decade. And even before then, growing up, I just used to ask a lot of questions and be observant. Because growing up, I was...

• 36:49Lewis Howes?

  Really insecure about my level of knowledge. I didn't feel like I was a smart kid in school because I tested very poorly. So I never felt like I had anything interesting to say to my peers. So I would just observe and ask questions. So I think I learned how to do that at an early age to observe. But over the last six years, I think I've learned a lot about the setup of an interview being very important. So before someone even comes into the studio, what's the communication been like with them beforehand? How have I connected with them, whether it be email or as a friend before? And I really set an intention before they come in. And I think about what would be, where do I want the energy to go?

• 37:33Lewis Howes?

  Like, where do I want this energy to go? So that people are impacted when they listen to it, that they have something in their heart that says, oh, I felt something and I want to go take a change in my life or try something. And I felt something so powerful, I need to share with a few friends. So that's my intention is like everyone that listens to any interview, they feel like they got one thing away that they could apply. And it was that meaningful that they wanted to share it. So that my audience shares my message for me. So it's not just always the pressure of me promoting something. Then I ask a few questions when the person comes in before we record. One of them is, is there anything off limits? So I say, is there anything off limits that you don't want to talk about?

• 38:17Lewis Howes?

  And if they say something, then, for example, most of the time, people, there's nothing off limits for people. But maybe 5% of people, they have stuff they don't want to talk about. You know, some people, if they've been through divorce or if they've got some bad breakup or, you know, whatever, they just, politics, it's fine. I'll give an example, though. Chris Gilbo, who, do you guys know who that is? Chris Gilbo, he's a good friend of mine. New York Times bestselling author, great guy. He's got an event called World Domination Summit. He came in and he was like, yeah, I don't want to talk about the death of my brother. And his brother, I believe his brother committed suicide, right? His brother committed suicide like six months prior or maybe it was a year prior. And it really hit him hard.

• 39:02Lewis Howes?

  And I said, okay, we don't have to talk about it. But can I ask why you don't want to talk about it?

• 39:10Lewis Howes?

  And he started talking more and more about like, you know, I just feel this and this about it, and I feel this and that. And I go, listen, totally respect it. We don't have to talk about it. But I'm letting you know now, if people heard what you just said, they're gonna love you that much more, they're gonna connect with you. You know, it's gonna help your mission of anything we talk about. It's gonna help it further. And what if someone else is going through this right now? Like, you might be robbing them of like, a feeling or of a level of connection with you if you don't share it. So, not trying to make you wrong or right either way, but I wanted to just like, let me know. And he goes, you know what? You're right, let's talk about it. So, it's not like I'm trying to make someone like, pressure them to, but I'm just trying to find out why.

• 39:55Lewis Howes?

  And there's been other people, I won't say who, but there's been other people who are like, no, I just don't want to talk about it. I'm like, okay, that's fine. So, I start with that question. And then I say, after that, I would say, okay, do I have permission to go anywhere and everywhere to make this the most impactful interview you've ever done? So that people are inspired to move into action and transform their life? And then just kind of sit with that, they're like, oh, we're about to do this. You know, so I kind of set that intention of like, do I have permission to ask anything and go anywhere? So that this is the most powerful thing you've ever done? So I kind of let them know, like, I want this to be the most empowering thing you've ever done in your life. This moment, it's not just another interview

• 40:39Lewis Howes?

  where you say the same thing like you say everywhere else. This is different. And I think setting that intention personally before they come in, then saying that intention to them, along with building, you know, rapport and just like connecting with them about things they're interested in, that allows them to feel a little bit more safer with their guard down. I also feel like I'm very vulnerable with people. Like when they come in, I'm open and I'm very friendly. You know, when they come in, I just give them a big hug. I give them a big hug, I smile and I make it about them. It's not about me. So I think setting the stage, even if it's a couple of minutes, like even with Kobe, we had like two minutes, Kobe Bryant, we had like two minutes before the interview was supposed to start.

• 41:23Lewis Howes?

  When he came out, I met him, we're miking things up and I had two minutes to connect. Cause I didn't know if he was gonna open up the way he did or not. Did you guys listen to any? I did. Yeah. I had no clue. We were there an hour and a half early, Tiffany and I were there an hour and a half early, setting up. Like everything's ready, waiting, right? And we knew we had like 20 minutes, which we like begged to get 40 minutes, which he gave us, which was amazing. And I remember thinking to myself like, who knows if he's gonna be open? If he's gonna be like saying the same things that he, you know, maybe he would in other interviews? Or if he's gonna really open up? And I remember I was just like, I'm going to just appreciate and acknowledge him like right when I see him and just accept that intention.

• 42:06Lewis Howes?

  Ask him if there's anything off limits and, um, and connect. And we made a couple of connections. I remember telling him, I go, listen, I play with the USA handball team and I've heard from so many Olympic friends that say that you're one of the kindest people at the Olympics and you're interested in all these other sports. And they said that you always took time with them and you were just like so caring and like interested in them. And I just wanted to acknowledge you for, for being such a cool guy at the Olympics. And right away he goes, hey, you play handball? That's amazing. I played handball growing up in Italy. He was like, it's a huge sport there. And we just kinda like connected on that. And then we were talking about other people that I had on that are his friends and, you know, in two minutes.

• 42:50Lewis Howes?

  So I think it's just like making it about them is the key. So making it about these moms, you know, it's like really acknowledging them for doing something that's hard. You know, it's hard to be a frickin' mom and pursue your passion and like remember your identity and like unlock your sexuality and like feel this and all this stuff. It's really hard. It's the hardest thing, right? Like it's, it's amazing. So it's like acknowledging people. I think the art of acknowledgement has been lost as well. You know what I mean? It's like, it's been lost in a big way, so.

• 43:28Lewis Howes?

  Jay Shetty did a post yesterday. It was either this morning or yesterday on Instagram. It was of the sky with dirt around the outside, like looking down from if you were being buried. Right, like six feet in the ground, looking up with like dirt in like a hole, like a coffin hole. He put a post about like, you know, everyone comes to celebrate you when you're gone. But we forget to celebrate ourselves and other people while we're alive. And I remember when I started this, I was like, I'm going to acknowledge people. And you guys, at the end, I acknowledge people, right? And so I usually acknowledge them in the beginning as well off camera. And I think it's like, it's just a simple thing.

• 44:12Lewis Howes?

  We all want to be seen for what we're doing. We all want to be seen and acknowledged, even if it's just like a quick little thing. It doesn't have to be this. You want to be seen, you know, so.

• 44:23Speaker 01

  So a question on that. When you started, did you feel people that you were close to supported you? Not, I know your family, you've talked about that. But like, I think I struggle with that. And I know you say dream big dreams and they'll laugh at you and it's fine. You need to keep going, but did you feel that support?

• 44:46Lewis Howes?

  Yeah, I think I felt the support, but I think I've also learned how to find the right people that aren't going to not support me. Like for the last 10 years, I've only surrounded myself with those people. And the people that are negative, I just don't hang out with.

• 45:02Speaker 01

  You let go.

• 45:03Lewis Howes?

  Yeah, or just during my life, but I'm not asking them for advice. I'm not, I'm not paying attention to their energy in terms of like what I should or shouldn't do. I'm just very focused and I listen to the people that are doing things that are doing way more bigger things than me and I get feedback from them. The people that I'm inspired by, I seek them out and I ask them advice. I don't ask advice from people that are like not doing anything. Because.

• 45:30Lewis Howes?

  If they haven't done it, what are they gonna tell me? So, but yeah, I mean, there's been a lot of like, but I struggled back in, you know, ten, eleven years ago when I left school and went off to play professional football. I had a lot of friends that kind of like stopped talking to me and stopped hanging out with me and were kind of like negative. And I felt very sad because I just wanted my friends to support me to go chase my dreams, but they weren't supportive. It was very hurtful for about a year and a half, two years. I was just like, man, this sucks. We just spent like four years together. We built this incredible bonds. Like all my buddies, I felt like maybe one or two of them supported me. And I think it was more their fear, you know, it's like,

• 46:09Lewis Howes?

  It is.

• 46:09Lewis Howes?

  Yeah, it's more their fear. That I was going to pursue something and that I was inspired by and they weren't pursuing their thing that they were inspired by. And I think it's just like, you know, it's where people are at, but we can't take it personally. I took it very personally and it hurt me. But then I learned quickly, I was like, well, like I would call them and they wouldn't call me back, they wouldn't get back to me. And I was like, man, I'm trying to like reach out and they're not getting back to me. Why is this? But I just started finding people that were really supportive and just like believed in me. I was like, all right, let me just hang out with these people as opposed to trying to convince the people who are negative to like believe in me and just don't take it personally. It took me friggin', I don't know, six years to not take things personally while I started my business ten years ago.

• 46:52Lewis Howes?

  I would react to every negative comment online, every negative comment. I would ruminate over it and like comment back and defend myself and be like, you don't know shit, you know, I'd be like so frustrated at people. I was like, you don't know how hard I work. You don't know what I've been up to, like, how can you critique this one thing that I did, like, look at the whole picture, you know? And one of my coaches saw this one time, like he saw a response that I gave to someone where I was like a little passive aggressive in defending myself, but trying to make it nice, but really,

• 47:22Lewis Howes?

  But you weren't.

• 47:23Lewis Howes?

  To see through it, yeah. And he calls me and he was like, Called you? He called me, he goes, Louis, never do this again. He's like, you're not going to convince these people that are critiquing you to like anything and it doesn't look good on you. So just, I was like, what do I do? I want to respond. He's like, you either don't respond or you say thank you for your feedback and you move on. That's all you can do. So I learned that like, I'm not gonna please everyone. People are gonna critique me. Usually the people who are critiquing me are not creating anything. They're not like, because you'll never find an author.

• 47:58Lewis Howes?

  Like, write a negative review of another book. You'll never see that.

• 48:02Speaker 05

  Absolutely.

• 48:03Lewis Howes?

  Because they know how hard it is to put a piece of work out there. The only critics you really see write negative reviews are ones who aren't doing anything in their life. Or at least that. They're not doing that thing.

• 48:14Speaker 05

  But they want to.

• 48:15Lewis Howes?

  They want to and they're like really critical and this and that and they'll write something negative or give you a one-star review and you're like, what is that person doing? You never see a big author write a negative review. If they write a review, they'll send a rather positive review and they'll email you a positive thing as well, separate. You just have to be, have that perspective, like people that are critiquing you, online, offline, usually aren't doing that thing in their life. And that's okay. You're not gonna be able to please everyone. As much as I want five-star reviews on books and podcasts, like, I'm not gonna please everyone.

• 48:48Speaker 05

  Right.

• 48:49Lewis Howes?

  So, to get past it.

• 48:51Speaker 05

  I think you obviously inspire a lot of people and a lot of people also look up to you. I think all of us here are here for that reason. Who do you look up to? Do you have any mentors?

• 49:02Lewis Howes?

  Yeah.

• 49:02Speaker 05

  Who do you seek advice from?

• 49:04Lewis Howes?

  You know, I look up to a lot of people in different industries. I look up to a lot of athletes. You know, the people I've interviewed, Novak Djokovic, Maria Sharapova, you know, those individuals I really respect. I look up to friends of mine. You know, I just feel blessed that I have a lot of great friends. Like, Scooter Braun is a friend who's just doing incredible things in business and music and he's got a great family life and doing all that.

• 49:27Lewis Howes?

  Rob Dyrdek is another friend of mine that I really respect, who's just doing amazing things. He's been on the show. But I, you know, I admire and respect The Rock. You know, he's been someone I've wanted to have on for a while. Will Smith, you know, these guys who are... They've set an example of like how to live a life and build a business career. Even though I don't wanna be like them, I like the model that they've created where they're like grateful, appreciative, and making an impact and doing the things they love. And kind to people.

• 49:58Speaker 05

  And successful.

• 49:58Lewis Howes?

  And like, successful in their own way, right? Not saying I need to do what they're doing, but just like their way of being, their energy, their generosity towards humanity while they have, you know, the world in their... They could be jerks, right? But I think at least their persona is that they're very kind people. And they're very grateful for what they've created and the results they've gotten. So I admire like Will Smith, The Rock. I'm a big fan of those guys. I'm learning from them and all the time anyways, even though I'm not friends with them. So, but I mean, a lot of these people on the wall that I have here, they inspire me every day. I feel, you know, Sarah Blakely and Jesse Itzler are a great couple that inspire me.

• 50:41Lewis Howes?

  All these people, I feel very grateful to have incredible relationships with some of the most inspiring people in the world. And it's like, that's one of the beauties of having a podcast where it's a big show. It's like you get to interview these people and, and a lot of them I've become friends with, very close with. Not everyone, there's some people I'm less close with than others, but there's some people you just really connect with. And it's like, I've been, you know, I just had lunch with Sean T. this morning before you guys got here. He was on the show about a year ago or something. And he spoke at the Summit of Greatness this year and it's just like, we've become good friends. A lot of these individuals where it's just been like, it's a great starting point to develop relationships with people that are inspiring.

• 51:26Lewis Howes?

  And I can text them or call them or ask questions and lean on them for feedback and advice.

• 51:30Speaker 05

  I'm sure they have that kind of personality where they also want to help.

• 51:33Lewis Howes?

  Absolutely.

• 51:33Speaker 05

  If you were to reach out and be like, I have a question, I need help with this, they're more than happy to help.

• 51:37Lewis Howes?

  Absolutely. It's, it's like a, you know, two way street. I'm helping as much as I can. But I lead with generosity first. I'm like, let me have you on the show and promote whatever you want to promote. So I just focus on giving to them first. It's not about asking or something like that. It's about giving, giving, giving. But yeah, I'm inspired by the model. I kind of look at like Oprah, I'm very inspired by because she's had an interview show her whole life, right? For a long time, I'm inspired by the impact she's made from that show. I really like The Rock on how he's built his brand around. Generosity and hard work, right? And I think that's a cool thing. I'm not looking to be an actor in that sense,

• 52:20Lewis Howes?

  but I do want to create more inspiring media. And so I think it's cool what he's done there. And then I really like what LeBron James has done. Being from Ohio, I really respect the symbol that he has created around his brand and his image. He's building schools for kids in Ohio. He's giving back in a big way. And he's he's just constantly elevating Ohio, where he comes from. He's elevating like his own career. And I just really respect that. It doesn't mean I agree with everything that all of them say, but I just appreciate the brand and the symbol of inspiration that they've all built. And that's what I want to be. I want to be a symbol for people of inspiration,

• 53:04Lewis Howes?

  of like what's possible. From where I've come from to where I'm at now, from where I'm at now to where I want to be in the next five to 10 years. I want to continue to be a symbol. And I think as long as I do that, I'm very happy if I'm making an impact from just the way I'm being, the way I'm showing up. Trust me, I make a lot of mistakes and talk to my girlfriend. She'll tell you I'm not perfect. But I'm constantly learning and growing and trying to be better, so.

• 53:30Speaker 03

  That's cool. I always tell people I forgot to take my perfect pill this morning.

• 53:34Lewis Howes?

  Exactly.

• 53:35Speaker 03

  So mistakes happen.

• 53:36Lewis Howes?

  Yeah, that's right.

• 53:37Speaker 03

  When you interview people, are they always people you wanted to talk to?

• 53:41Lewis Howes?

  No, no, not all the time. But I'm pitched a lot by people. And sometimes I don't know who they are. And I'll have someone on my team do research and watch a lot of interviews first. And she'll either say yes or no, like I think it'll be a good fit. But only like maybe 10% of the people she says yes to, I'll say yes to. So like then I go and do more research. I'm like, I don't know if I'm not feeling it. So, but once I say yes to having them on.

• 54:13Lewis Howes?

  Usually, I'm very curious about what they're gonna do, or what they're gonna say. Sometimes, though, it didn't go the way I wanted it to. Or I didn't feel like they opened up in a powerful way. So there's been maybe three or four interviews where I was like, "Eh, I don't know if I should put this out there, because I have such a high standard." And I really, like, I'll talk to Tiffany afterwards and be like, "I don't think we can put this out." And I feel really bad, but I don't wanna let my audience down. Because if I lose the audience, then they're not gonna respect and trust my, like, ability to choose the right people that are gonna be inspiring and helpful for them. And sometimes, people, I feel like people are just too, like, self-promotionally, and I don't know, maybe it's my own thing, but... And so I'm like,

• 54:57Lewis Howes?

  "I'll say I'm not posting this," and then my team will be like, "Well, let's just, like, send it to the editor and we'll cut up some stuff and make it shorter and all this stuff." And then the editor will say, "Actually, that was really good." So I think I'm just, like, very self-critical. And I'm like, "It's gotta be even better than the previous one." It's gotta be like, you know, if every person doesn't cry or open up or do thi- or do something, I feel like, eh, it was kinda whatever. And then sometimes, those interviews are like the most powerful for people. Like, I'll put those out there and then people are like, "That blew me away," right? I'm like, so I'm like, "Yeah, I know, that's pretty good."

• 55:32Speaker 03

  Knew it the whole time.

• 55:33Lewis Howes?

  Yeah.

• 55:33Speaker 03

  I've had the same problem.

• 55:34Lewis Howes?

  Really?

• 55:35Speaker 03

  I had one podcast interview and I was like, "Oh my god." I thought it was terrible on my end.

• 55:41Lewis Howes?

  On your end, but people enjoyed it or they got value?

• 55:43Speaker 03

  Yeah, you got a lot of downloads. I'm like, "Oh."

• 55:45Lewis Howes?

  This was actually, there was a recent episode, actually, where I was like, "Eh, I don't know if I could do this." And then, um, I was like, "Maybe we cut it down to like just 20 minutes and not 50 and clip stuff out," and I think we cut a little bit out. People liked it, so I'm like, "All right, it's just me then," you know? It's just my fear of like, I just want everything to be great, you know? I want it to be a standard.

• 56:07Speaker 03

  So on that, 'cause I'm in a similar boat.

• 56:11Speaker 03

  When you started on the Skype interviews and all that, obviously the quality, the lighting, everything was not.

• 56:17Lewis Howes?

  Yeah, I started on like my iPhone and on Skype, yeah.

• 56:19Speaker 03

  Yeah, so were you always just like, when can I get to the camera, can I get lighting?

• 56:26Lewis Howes?

  Well, I think I was just, you know, in the first year, I was like, I'm just gonna do audio only, and if I can have them in person, cool, if it's Skype, cool. I wasn't really like too mind flow, but I just said, I'm gonna do this for one year and see where it goes.

• 56:39Speaker 03

  Right.

• 56:40Lewis Howes?

  And if I still like it after a year, then I'll keep doing it. It was never like this, I'm gonna go forever thing. And I wasn't monetizing it the first year, I was just like trying to build, add value to my audience and grow my audience. That's what I wanted to do. I was just trying to reinvent myself at the time, because I just sold a company. And as it started picking up and people were like, wow, this is actually like helping my life and changing my life, and like, you have no idea what this means to me. I was like, alright, let me invest in this. Let me put more time, more energy, let me get a couple cameras, lights, like all the thing. We'll like do it in this room, you know, this room is like transformed in multiple different ways. We used to have like this white carpet that was just stained everywhere. It was just like, it was embarrassing to bring people in here, and we tried to like clean it every week, but then the stains

• 57:23Lewis Howes?

  would come back. It took like a couple of years till we got like nicer carpet. And then you see some of these photos, it just had like greatness letters up on the wall with like a couple photos in the background. It was just like, this used to be a closet with like clothes hanging in the back of it, like it was just, it wasn't the most professional thing, you know? And then we're like, let's invest in this, and let's hire a full-time videographer to help capture. We just started doing video two and a half years ago, it was just audio before that. So we started, you know, investing in the video equipment, the lights, and as it grew, I realized like, this is a real thing. This isn't just like a side thing to like have fun. This is actually the thing. I had other courses and programs

• 58:07Lewis Howes?

  and products before, and I was like, I'm just gonna like do this to add value, but I really need to make money over here, so I'm gonna start like, put more attention on selling these programs. But I realized when I put all my attention on the podcast, like it helped everything else. And so I started really investing.

• 58:23Speaker 03

  And go to the webinars and...

• 58:24Lewis Howes?

  Yeah, I started really investing in the quality of the show, and you know, having a producer do research, show notes, and like all this stuff, so. And it's...

• 58:35Lewis Howes?

  When I kind of flipped my mentality like this is the thing, the podcast is the way, not just like something I need to keep up on the side, like I need to invest in this full time. That's when everything just kept evolving and growing. It's kind of the chicken or the egg, you know? Yeah, exactly. But you got, I think you gotta test it first to see if like you're gonna like it. Like, and you gotta do it for six months or a year to be like, am I invested? Consistently with all the 600,000 plus podcasts, why would they listen to mine? Right. What's different about it? There's a thousand mom shows, why, how is mine different? You know, maybe all of them are hour-long interview style, mine's gonna be 15-minute. You know, what's the difference between mine, so it's not the same as like 20 other shows?

• 59:19Lewis Howes?

  I think that's been, um, I got into it, you know, six years ago before the po, it was like the second wave of podcasting. Where 10 years ago, there was like the Joe Rogans of the world, like the tech shows. Then like mine and like a bunch of others got in, you know, six, seven years ago. And then there was a bigger wave three and a half, four years ago with like Serial and then like everyone got in. And so I kind of got lucky with timing where there weren't a lot of like long-form interview shows like this at the time. I got in early enough to build a brand and keep evolving it while everyone else has an interview show with entrepreneurs and athletes. Like, it's lots of people doing interview shows. Yeah. And so my uniqueness is that I don't have people on that are on every other show anymore.

• 1:00:04Lewis Howes?

  Like, unless I'm the first. Like if someone's got a book coming out, I'm like, how many other podcasts have you done? Right. Then I can't have you then. Or we need to put ours out a week before. Because if you're gonna be on 10 other shows that are similar to mine and size, it's like, why would they want to listen to me?

• 1:00:19Speaker 02

  Yeah, right.

• 1:00:20Lewis Howes?

  I want it to be different. It's gotta be unique or the first. Now, if it's someone like, you know, The Rock, and if he's done 10 other shows first, I'm gonna still have him on. So it's like, you know? I guess I know them. Yeah, right. But um, that's the way I look at it. It's like, I wanna find the people who've never done a podcast. Who do we have on last week? There was someone a couple of weeks ago, that was their first, oh, Darren Brown, I think, was the first. This guy I've been a fan of, he's got a few Netflix specials. He came on and he was like, "This is my first podcast." You know, I'm always finding people. Who else was recently? Mike Holston was his first podcast. So there's all these other people. I try to find the people that I've never done. I think Jay Balvin, I don't know if he'd done a podcast either, and he's like a huge Latin pop star.

• 1:01:01Lewis Howes?

  David Goggins, well, he did Joe Rogan's about a year ago, but he was the first one in like this year or something. So, you know, Larry King, I don't think Larry King had done a podcast. Sara Blakely was like, she did one other show, which was How I Built This on NPR. And that was her second podcast, but it was like, she hadn't done one in my kind of space. So that's what I'm looking for is like, who are the people I can introduce to my audience that they might have seen in like a five-minute interview on like a Tonight Show or something, but they haven't really heard their story? Yeah. Yeah, that's what I look for. Again, it's called the School of Greatness on the School of Average. So that's my opportunity and challenge. Yeah.

• 1:01:43Lewis Howes?

  And I've thought about just doing other shows, like just a business show where I can interview, you know, any type of business person from any level. Or just a health show where I can interview people who have all sorts of health books and... But I have a standard for this show. Yeah. And I think that's what helps it grow, and that's what helps me attract the best people. Best listeners and the best people to interview. But it's much harder to do. Yeah. And it takes a lot of time of me researching who I want to have on that's different. You know, I'm DMing people all the time to try to get them to come on. Uh, I'm going to events just to meet people. Tons of reschedules. I mean, I've got someone I've been rescheduling for months who keeps having to change it around

• 1:02:26Lewis Howes?

  because they're a big celebrity, and it's like you gotta deal with their schedules if you want them on. Yeah. It's just like, that's the game I'm playing right now. Hopefully, my show gets so big where it's like, they all want to come to me because... It's just so big that they're like, I have to. I have to. Well, their publicists will tell them though. You gotta be on here and here's the time and you can't be late and you can't schedule it again. It's like, yeah, it's like being on James Corden. It's like you're not. That's always leverage, right? Who has the leverage? Exactly. So.

• 1:02:54Speaker 05

  I have a follow up question on that. If someone were to look at starting a podcast, it's such a crowded space.

• 1:03:00Lewis Howes?

  Yeah.

• 1:03:01Speaker 05

  And obviously you need to find your niche, but you also need that niche audience to be big enough that you can have a reach. How do you balance it out?

• 1:03:09Lewis Howes?

  I think all the path.

• 1:03:10Speaker 05

  Starting?

• 1:03:10Lewis Howes?

  Yeah. You know, my girlfriend Jen, she's a, she's got almost a half a million followers on Instagram. And she's really smart and really talented in her craft, being a doctor of physical therapy and helping people with mobility.

• 1:03:24Lewis Howes?

  And I've advised her not to do a podcast. I was like, just keep building Instagram and go on other podcasts for now. Like just go be a guest on other podcasts and keep building your attention around your name. And build your email list and create content on the channel where most people are at right now, which is Instagram. Now, I encourage her to do like a YouTube show because I think that's going to be better for her to demonstrate things and moving her body.

• 1:03:50Speaker 05

  Cause it's very visual.

• 1:03:50Lewis Howes?

  It's a visual thing. So I think like that or like an IGTV, it could be good. Where it's like a weekly, once a week, like video series. But you could also turn it into a podcast later. I just think with it being so crowded, I don't recommend doing a show unless you're going to be doing it for years. Cause otherwise, what's the point of launching something for six months and like it's too much work? You're not going to make any money unless you're building your audience to buy something from you. You're not going to make sponsorship dollars with a small following. So it's gotta be an audience builder for you, a brand builder. And then if you have a product or a service or you're a coach, then you can get clients from that smaller niche audience. And that's, you can make a lot of money with just 10,000 listeners a month if they're the right people.

• 1:04:35Lewis Howes?

  But you've got to be very strategic of why you're doing it and that you're going to do it consistently. It's just hard to get millions of downloads, you know? My first year I got 750,000 downloads in the first year doing it every single week. Total, we get.

• 1:04:53Lewis Howes?

  Over a million downloads a week now, right? And that's seven hundred and fifty thousand dollars in the whole year. Right? And now it's more than a whole year in one week.

• 1:05:02Speaker 05

  It's good to look back and be like, whoa.

• 1:05:04Lewis Howes?

  It's come a long way. Year two is one and a half million downloads or three million downloads.

• 1:05:10Speaker 05

  That's the thing, maybe all of those podcasts out there, like, how many of them are gonna keep grinding for that long that they actually stay? And then, because you know, eventually some of them will be like, it's too much work. It's too much effort.

• 1:05:21Lewis Howes?

  Too much work, there's no money, it's taking so much time.

• 1:05:23Speaker 05

  Why am I even doing this?

• 1:05:24Lewis Howes?

  Why am I doing, that's why I was asking you, like, why do you wanna do this in the first place? And are you committed to it long term? Now, I do think there's another model, which is like, these, like, launching a podcast with seasons. Like, I'm gonna launch this, it's gonna be five to ten episodes on a topic. That would be the only other thing I'd recommend. It's like, if my girlfriend Jen wanted to do it, I'd say do eight to ten episodes, like, covering mobility of the body, and you just drop those one a week and you stop. And you get the feedback on it, then three months later, you do another series. Maybe you're interviewing eight experts and you're dropping them. And it's like an evergreen thing, but it's not gonna be like constantly growing. And it's also not gonna take up all your time. Cause you can batch these episodes, you can script them out, you can do these things.

• 1:06:10Lewis Howes?

  But it'll be like a destination you can send people to. But it's just hard to keep growing that consistently unless you have a massive audience already, which most people don't have, so, or massive distribution. There's so much content out there, like, why are they gonna listen to you? That's the thing, that's why I think it's smart to get very specific about like the mom space, like, who, what type of mom we're interviewing, the, the format, that are how it's different, all these things, so it's, so people know like, oh, I can go to this episode, this podcast, I'm gonna get it, it's different than the other mom shows. So that's the way I look at it. How far out do you, like, uh, your goals? Are you doing like a five-year goal? Twelve months. Twelve-month goals. I think, uh, so much changes for me.

• 1:06:55Lewis Howes?

  I used to have these bigger, like, year, like, five-year goals, whatever, but everything changes so fast. Right. For me. I know that it also takes time to develop things. So I'll think about a year-long project, like, what's gonna take a year, maybe a year and a half, max, to take? My time, like, it's hard for me to be consistent with something for five years. Like, be like, okay, this is my five-year goal, I'm gonna do this every day for five years.

• 1:07:22Lewis Howes?

  Like the podcast was like, I'm gonna do this for 12 months, once a week and see how I feel. It's been almost six years now and January to be six years. But I wasn't like, I'm gonna do this for six years. Cause that's too daunting for me. But 12 months, I personally, that's how I work. It's like easier for me to see 12 months. Anything can change in a day. And I don't wanna be tied to like some goal, but I had this goal for five years. I was gonna do it this way. Anything can change. And now I get so many opportunities. One opportunity might be a hundred times better than what I already planned for. And I don't wanna say, well, I'm not gonna do this opportunity because I planned for this thing for five years of my life. Like I'm not gonna turn down some big TV show or something else where I'm like,

• 1:08:06Lewis Howes?

  but this is what's gonna help me get to my vision faster. So I keep it open where I'm like, what are the things I can control? Kind of control like every year. And I can write a book. I can do this documentary. I can do this event. Like these things I can control. I can launch this thing. Can launch a course, a program, whatever it may be. I can go on a tour, all this stuff. So I focus on what are the things I wanna do in the next 12 months? And I think of three big things. The rest is going to be like, like the podcast growth, I'll think of like, how many downloads by the end of the year do I want it to be? And I know that I need to show up every single week consistently to drop three episodes a week. Like that's a consistent thing that's gonna happen no matter what.

• 1:08:51Lewis Howes?

  That's the goal at least. But what are the other three big goals? Like I wanna write and launch my next book. I wanna sell the documentary. I wanna do, you know, all these things. I think about three big goals. Really, that might be too many for people. Because that takes a lot of time depending on where you're at in your, in your life. I've got a team. I've got resources. I've got momentum so I can do two or three bigger goals. Cause I've got that time with a team. If you don't have the team, you might just have one goal. My goal is to finish my book in 10 months. Cause it's all me. So I think, I think of three big goals, 12 months. And then I really schedule out the year. Of dates of when I wanna complete things by. So I map out the year.

• 1:09:36Lewis Howes?

  And that allows me to reverse engineer everything. It's like creating deadlines and dates to complete things by. Right. If I don't have a date, it's not gonna get completed. And it forces me, it creates pressure and accountability with me and my team to know, we are doing this by this time. What do we need to do to make it happen every single day, every single week and month to make that happen? And then I empower my team to schedule and structure a project management system of like when I need to do something by, or when they need to do something by, or I need to get something by someone else by, to move the project forward, the goal forward.

• 1:10:14Speaker 03

  Sounds like your football day.

• 1:10:15Lewis Howes?

  That's it, just like football, that's all it is. Everything's in like a season for me. So a year season, and then every season of the year as well, every three months, you know? And it's just blocking time and executing on it. My challenge has never been like fear of doing something. It's, I've never been like, well, what if someone doesn't buy my book? Or what if, you know, like, what if it sucks? Like, I've never been afraid of that. That's not been my problem. Problem is just like organizing everything and having the time to execute it all at the highest level and keeping a high standard.

• 1:10:47Speaker 03

  Has that held you back at all? Always wanting a high level, high quality?

• 1:10:54Lewis Howes?

  Um, no, because I'll put stuff out even if it's like eighty, ninety percent.

• 1:10:58Speaker 03

  Okay.

• 1:10:59Lewis Howes?

  Still, which I don't like, but I'm like, I know I need to do this, otherwise I'll just obsess over this for years and never do anything.

• 1:11:07Speaker 03

  Is it sometimes a thing where you know no one else is gonna see it, but every time you look at it, you go, ah, I should've?

• 1:11:12Lewis Howes?

  Yeah, I mean, I look at stuff all the time and I'm like, I obsess over stuff after it's out, I'm like, why is this thumbnail like this? You know, it's like, why? You know, my event, Summit of Greatness, there were so many things behind the scenes that were very frustrating to me. That maybe you guys didn't see at the event, maybe you did, maybe you didn't, but I obsess over behind the scenes and I'm like, why are the monitors on the stage like three inches off when it's not centered? Don't you guys know how to center things? And like, like, stuff like that frustrates me because I believe in experiential design and energy. And if the energy is off on something I'm putting out into the world, it frustrates

• 1:11:54Lewis Howes?

  me because I know it could be a more impactful experience if the design and the energy was done differently. And so I get frustrated about that stuff because I want people to have a good time. I want them to have a great experience, I want them to feel something. Where they're not distracted by mistakes. Right. They're not like, oh, why is that like light out there? Why is that the, you know? Because when we're distracted by a mistake, we're not focused on the message. And that pisses me off. And I'm like, we've got the best speakers in the world. We've got this whole experience, but that thing is off and it just took everyone away from it, you know? But I also get to learn how to let go of that as well and know like mistakes are gonna happen. And I'm not gonna be perfect all the time. So I feel like I do a good job of it and I just kind of complain about it afterwards.

• 1:12:39Lewis Howes?

  I'm like, why did we do this?

• 1:12:42Speaker 01

  And nobody noticed.

• 1:12:43Lewis Howes?

  Yeah. That's what I'm saying to me. Everyone's gonna remember crowd surfing with White Claw. But yeah, exactly. And I try to, you know, because there was so much happening backstage. It was kind of chaotic at different times. And I've got another speaker coming in 45 minutes. I've got to say something. I've got to map, you know, it's like all these moving parts. There's an intro with drummers and I'm like coordinating all of it with my team. And so I might be like, literally like this backstage, like what are we doing? You know, why is this happening? And we said this for the whole year, planning this or whatever. And then it's like, lights are on, you know, music's playing and I've got to walk out on stage and not show that. And so I just gave myself like a little cue, like every time I crossed the curtain.

• 1:13:27Lewis Howes?

  I was like, I'm leaving all this behind and I'm just bringing the joy to the audience. I'm just walking out with a big smile and open my arms, just like, good to see you guys. When really I was just like frustrated like two seconds before. But if I bring that negative energy onto the stage, people are gonna feel it. Whereas years ago, I probably wasn't as good as letting that stuff go. I would just like wear it on my sleeve ongoing. And it would bleed into the stage or into my speech or into whatever. And it would affect me. So I've learned how to like turn the switch off a lot faster, which I think leaders do really well. Like, you know, I can only imagine, well, great leaders do. I can only imagine like Obama. When there was probably a lot of chaos like in the private rooms before he went and did the press,

• 1:14:12Lewis Howes?

  like so many things happening like, what are we doing? You know, it's like, and he has no control. And then he's gotta be like, put on the face and like, show grace and positivity.

• 1:14:20Speaker 03

  I still remember the story about Obama was, the night they were going after Osama bin Laden, he had to do the, um, the press dinner. And so, like, he's at the dinner and everyone's making jokes and that. And he's

• 1:14:32Lewis Howes?

  Thinking, we gotta, we gotta create this mission.

• 1:14:34Speaker 03

  Yeah, we're doing the mission to go kill Osama bin Laden.

• 1:14:36Lewis Howes?

  Is that crazy?

• 1:14:37Speaker 03

  Yeah, while he's joking and people are having fun and he's like

• 1:14:39Lewis Howes?

  And he's gotta be present with people and connected and also

• 1:14:43Speaker 03

  And know what's going on.

• 1:14:44Lewis Howes?

  It's really challenging.

• 1:14:45Speaker 03

  Same day.

• 1:14:46Lewis Howes?

  Crazy, right? Yeah, so, I'm not that level, but I think I'm like, you know, I'm just going out on a stage here.

• 1:14:52Speaker 03

  We're getting there, we're getting there.

• 1:14:53Lewis Howes?

  But I think it's all been great practice, you know?

• 1:14:55Speaker 03

  Yeah.

• 1:14:56Lewis Howes?

  And I think that's what's required of like, making it to your own next level is like, continually shedding like, the old energy that keeps you from expanding. So I'm learning that as well, yeah.

• 1:15:09Speaker 02

  Can you share with us how you met your girlfriend Jen? And if you've ever talked about having kids?

• 1:15:15Lewis Howes?

  Yeah, sure. We met on Instagram, actually, about four and a half years ago. I reached out to her. She'll always say that she had a bigger following at the time. So I reached out to her. This was before DMs and I like, left a comment on one of her photos. And you couldn't, I couldn't even see her face on the photo. It was just a handstand that she was doing. And you couldn't see her face, but there was something about her energy that I was just like, this is like, a special person. So I left a comment. Yeah, followed up on Facebook Messenger, I think, when I messaged her there and took her on a date and kind of been together ever since. Marriage and kids, yeah, we talked about certain things. She likes to have privacy on some of that stuff, so I won't really share more about that, but, um,

• 1:15:57Lewis Howes?

  I'm in a place where I'm just very committed to my vision right now. And that's what I'm excited about, so, yeah. But, she's amazing, so, everyone should follow her. Doc Jen Fit.

• 1:16:08Speaker 02

  Yeah, thank you.

• 1:16:09Lewis Howes?

  Yeah, of course, yeah. But I reached out to her and, yeah, she didn't like me the first time she'd met me. Yeah, I kinda turned her off because I think I was like, so intimate. Like, I was so like, asking her all these deep questions and like, interviewing her, you know, like She was like, who are you? So, um, I think I grew on her over time, but yeah. Great, yeah.

• 1:16:32Speaker 05

  I have a less personal question.

• 1:16:33Lewis Howes?

  Sure.

• 1:16:34Speaker 05

  What are the biggest differences between Louis's today and you five, six years ago?

• 1:16:43Lewis Howes?

  That's a good ques- you probably have to ask my like friends and family.

• 1:16:46Speaker 05

  I don't want their opinion on what yours. It's more about self-awareness and how.

• 1:16:49Lewis Howes?

  I think I um, I can sleep at night better now. Like I used to beat myself up a lot.

• 1:16:55Speaker 05

  Okay.

• 1:16:55Lewis Howes?

  A lot about things. I used to take everything. I used to beat myself up about everything probably. If it didn't go the way I planned, I would get very frustrated. And take things very personally. I was very defensive.

• 1:17:12Lewis Howes?

  Yeah, I was, I was like always one of the fight people that were.

• 1:17:15Speaker 05

  Like the comments?

• 1:17:16Lewis Howes?

  Critiquing me or saying things to me. That was kind of like just my upbringing, I think. And it wasn't until I started to address and accept myself for everything that happened in my past and start to heal and like let go of things and forgive myself and forgive other people. I was like, oh, okay, I can sleep at night. I can breathe. I can. I don't have to take anything so seriously, like if it doesn't work out exactly the way I envisioned it. I think that's helped me a lot. Just like be at peace internally. And I think I always like suffered inside and I, I didn't know. I just felt like this is who I am. Like I guess people just feel this way. And I didn't know there was a way to move beyond that. I was so focused on results.

• 1:17:58Lewis Howes?

  And performance and like winning and being right and proving myself. I was so focused on that five, six years ago. That um, I think I missed out on a lot of like

• 1:18:11Lewis Howes?

  just you know, peace and love and joy, you know? And I would, it took me a long time to get over things. Took me a long time to like let go. And now it's like, I can let go of things really fast. Which allows me to put that energy back into creation or connection. So that's been a powerful lesson because I think it helped me back a lot. I think I could have done a lot more in my twenties. But I just held on to so much stuff and uh, you know, it was angry at stuff, you know? But it's hard to make something meaningful out of anger and fear. And I would achieve results, but still feel left empty or unfulfilled,

• 1:18:54Lewis Howes?

  or insecure, or not enough, or whatever. Like, no matter what I achieved, I still didn't feel enough inside. And now I've just learned how to reprogram, I guess, the way I think, because I'm appreciating what I'm creating every day. I'm appreciating myself and accepting myself. And that's been a powerful lesson. Yeah. Not easy, but it's been powerful, yeah. And I'm constantly learning, you know, it's still, it's not perfect still, but I'm.

• 1:19:23Speaker 05

  It's a never-ending process at the end of the day.

• 1:19:25Lewis Howes?

  Yeah. Every time I'm trying to elevate my business or whatever, there's new hurdles that I get to learn about how to jump over. It's something that's like in the way to get me to the next level, always.

• 1:19:37Speaker 05

  But that's also the game of life, the never-ending growth of, you know, doing new things and taking on new challenge. With that comes new stuff, and you have to learn how to deal with it.

• 1:19:45Lewis Howes?

  Yeah, exactly.

• 1:19:46Speaker 05

  But then you grow and you move on, and yeah, life is good.

• 1:19:49Lewis Howes?

  That's it, yeah. But it's just like accepting that it's gonna happen and being okay with it, not like being so hurt by it. That's been the biggest lesson, so, yeah.

• 1:19:57Speaker 03

  When you go into an interview, you have a structure. Like, I see you using your notepad, your iPad, whatever it is.

• 1:20:04Lewis Howes?

  Yep.

• 1:20:07Speaker 03

  And like, but when you did with Mike Posner, all of a sudden you got into music and playing the guitar.

• 1:20:11Lewis Howes?

  Yes, they're playing, yeah.

• 1:20:12Speaker 03

  Do you look for those things? Or is it just completely spontaneous and just happens? Where it just goes off the rails where you're at?

• 1:20:18Lewis Howes?

  When he came in, when he was coming in, I was like, it'd be kinda cool to like play something with him, because I'm not that great at guitar, but I can like play some like campfire songs or whatever. And I was like, it'd be cool to like play something and hear him sing. I had a lot of singers come on, but you never know if they're gonna be willing to sing.

• 1:20:34Speaker 03

  Right.

• 1:20:35Lewis Howes?

  But I always feel like it's gonna be powerful if they do. So I set that intention like, hey, if you wanna do something, I'd love to hear even like a 10-second thing. Like LeAnn Rimes came in, and I was, um... I was like, man, I'd love to hear her voice because she's so powerful. And I was trying to learn one of her songs beforehand for hours. I was trying to learn like one of her songs, but for whatever reason, like the chords in her songs that were popular that I knew, they were like some weird chords that I was like, eh, I just don't want to mess this up, right? So I was like, okay. I was like, let me try to learn like a different song that maybe she would want to sing. And I started learning the, uh, what's it called? Shallows, which is the, um, Bradley Cooper and Lady Gaga movie. Star Wars. Star Wars, yeah. So it was like this popular song and I was like, maybe she knows this song.

• 1:21:20Lewis Howes?

  And I started like trying to learn it and I was like, oh, this is actually pretty easy to learn. I was like, maybe we could just sing like a little duet. You know, I was like, that'd be amazing, right? Even though I wouldn't sound that good, I was like, maybe I'll just let her sing and I'll play. And, um, the opportunity didn't come up where I felt right for me to ask. But I asked her to sing something else. So it was really cool. She did like this chant, this like meditation chant that she'd never done publicly. And like her voice was like an angel, you know, I was just like, even though it was like 10, 20 seconds, I was like, this is amazing, you know? So I was like, oh, it's enough for me. I was like, I don't need her to sing a song. Yeah. But, um, when Wyclef came in, I just had the guitar here.

• 1:22:02Lewis Howes?

  I didn't say anything and he came in and just picked up the guitar and starts playing like, what was he playing like something? I can't remember what it was like No Woman, No Cry or something like Bob Marley's song or something. And I was like, this is amazing. I was like, start filming, you know? Yeah. So I just think those are cool moments when, um, we can do that. Like when a poet comes on, I want them to do a poem, you know, it's just, I want to highlight people's gifts and make something special on the show. So that's what I look for. It's like, what's the way to, to make this person look the best they've ever been? To highlight them. Yeah. That's, that's my intention. I want them to feel like, man, that was the best interview I ever did. This little podcast called School of Greatness, like that was the coolest thing, you know? That's what I want from people. I had someone recently, I won't say who it is, but, um,

• 1:22:48Lewis Howes?

  he hadn't done other shows, other podcasts, but he's done lots of huge national and global press. Like every major talk show he's been on. And he did the podcast and he was going on a much bigger podcast like the next morning. And, um, I was like, yeah, it's going to be a big deal. Like this person has, you know, millions and millions of followers and it's like a massive show. It's like one of the biggest in the world. I was like, I hope it goes well. And he emailed me afterwards and he was like, just between me and you, like, I really enjoyed your show more than this one this morning. With like this massive, you know, so I was like, oh, that's nice, you know? Who knows, he might have just been saying that. But I want people to feel like it was a great experience.

• 1:23:32Lewis Howes?

  And I think the only way that's possible is I make, if I show how interested in I am in them. And not, you know, me talk 5%, them talk 95. And I think there's other shows out there that might be bigger, but the host is more of like the talker, you know? It's like the Howard Sterns of the world where like, he's like running this show, you know? Not a bad way, but it's just like.

• 1:23:55Speaker 03

  That's how he does it.

• 1:23:56Lewis Howes?

  I think when someone is, feels that someone is interested in them constantly, that person becomes the most interesting person. You know, if I'm asking you questions, I'm just like, tell me more, tell me more. I'm just like so fascinated by it. You become the most interesting person in the room when you're interested in other people. And that's been kind of like my secret. I think growing up, I never felt smart, so I would just ask questions. As opposed to like say things. So I was like, what I say is not, not interesting compared to like my friends in elementary school. So I just became interested. And people are like, man, I like hanging out with that Louis guy, like, he doesn't say stupid stuff and he like asked me cool questions and like, he's just so interested in what I'm, what I'm, what I'm about.

• 1:24:40Speaker 03

  He likes me, so.

• 1:24:41Lewis Howes?

  He likes me, yeah. And that's why it's like, show that you care and people are gonna care back, so.

• 1:24:47Lewis Howes?

  It's not rocket science, it's just like being a good person. That's what I try to think about. I don't try to impress people by being smart. I try to express that I care and build a relationship. It's not like a strategy, it's just like who I am.

• 1:25:05Speaker 03

  Did you know that about yourself when you started? Or is it something you've kind of evolved into?

• 1:25:11Lewis Howes?

  I knew that about myself in high school. I remember a senior year was really the year that got me out of my shell. Because as a freshman through, through junior year, I leaned on my athleticism to get like friends and acceptance. I was like on varsity as a freshman in every sport. So I had like these connections with these like, you know, my, the brothers on my team. But I was always the youngest and still got kind of like made fun of or picked on because I was like the rookie, even though I was better than a lot of these like juniors and seniors because of my athletic ability. I was still like the younger guy that they kind of like razzled, but they needed on the team to like be successful too. So I had like this connection and bond with all these athletes on every team and those were like my friends.

• 1:25:54Lewis Howes?

  Now, when I became a senior, I realized like all my friends were gone. Cause I was always the younger person with older friends. In my senior year, I remember being like, wow, I have no friends. I had friends, but I was like, all my closest friends are gone to college.

• 1:26:11Lewis Howes?

  Like, I remember going from the summer of my junior year to senior year, I was like, huh.

• 1:26:17Lewis Howes?

  Now that I'm not gonna be judged by my friends anymore.

• 1:26:20Speaker 02

  Yeah.

• 1:26:20Lewis Howes?

  I wanted to be friends with lots of people, but you kind of, either like the group wanted to just hang out with themselves and you know, whatever. I was like, now that I'm not gonna be judged by my friends, I can do whatever I want. My mission, my senior year was to connect with every person in my school that I normally would never connect with. Like weird people, like science people, music people, like art people, like anyone. And that was the greatest gift for me because making that decision and like kind of having my friends leave and being aware of this, I was like, I don't want to just hang out with one group of people, like athletes. I want to know lots of people. And I had lots of interests, you know, I sang in choir and I did other stuff. So I told myself this going into my senior year.

• 1:27:04Lewis Howes?

  And I only had three hundred and thirty kids in my school, so it was a small private school. But I started connecting with all types of people. I'd just reach out to them and hang out with them and I was curious about them. From again, I joined, I did a tap dancing class. I was like, I want to do everything that I normally wouldn't do. I did a, like three months of tap dance class, right? There was no other like jocks in the tap dance class. I joined synchronized swimming.

• 1:27:33Lewis Howes?

  My senior year, I did a whole three months of synchronized swimming. Again, I was like, what are the things that I would never do?

• 1:27:38Speaker 03

  Yeah.

• 1:27:38Lewis Howes?

  I'm doing them. Synchronized swimming, I was in the musical, the school musical, which I was terrified to perform on stage. I'd never acted in my life. I never like, you know, done any of that stuff. Done a play, never. And I was like, I need to at least try out for this. There's auditions, I was like, I'm at least gonna try out. And I was like, if I'm gonna do this, I need to try out for the lead. The lead male role. And I was terrified to like sing in front of these people and like audition and like read lines. I had no clue what I was doing, terrified. But I was like, you know what? At least I'm gonna do this and say I tried it. And if I don't get it, I gave my best. And I got the second lead, right? I got the second lead in this school musical.

• 1:28:22Lewis Howes?

  And it was one of the best experiences of my life. We like, we're doing late nights together, practicing these things. Like, I'd never done this stuff. And it was all theater nerds, right?

• 1:28:31Speaker 03

  Yeah.

• 1:28:32Lewis Howes?

  And me, this like big jock, whatever. But I felt like, man, these people are so amazing. And I got to really connect with people that were different to me. I did this in lots of different ways my senior year. I was talking to freshmen, sophomore and juniors. I was talking to everyone, it didn't matter. I was like, I wanted to know about you. I think maybe that was partly that my friends were gone. Maybe it was partly that I was like, I felt like I was being more superficial most of my high school and I had more awareness. But I was like, I just wanna know more about people.

• 1:29:03Speaker 03

  So you think you got that from your parents?

• 1:29:05Lewis Howes?

  Um.

• 1:29:06Speaker 03

  Or your brother?

• 1:29:06Lewis Howes?

  My dad was pretty good at like connecting with people as well, but I think I had a very eclectic family as well. My older brother is a very talented musician. My sister's a singer-songwriter, you know? And I wasn't that. And so I, but I appreciated it growing up. I like would watch them and I was like, I appreciated it. And so I just wanted to meet people. I like hung out in the art room and just would see people like paint and draw my senior year. And just like, I just wanted to be a part of things that were different than me. I think that was the foundation for realizing that we have so many differences and yet we're also alike. Like I started to really learn about how.

• 1:29:50Lewis Howes?

  I think that's probably that senior year was the foundation for me being able to do what I'm doing because I'm connecting with so many different types of people. It's not just like business leaders or athletes. It's like spiritual leaders and men and women and gay, straight, like transgender, all these things. I'm connecting with people of all walks of life and I feel like I can relate to all of them. And I feel like I'm able to bridge the gap between their life to my audience. I think that's, if they ask me, I think that's one of the keys of it being successful, that I can speak to a billionaire and make it resonate to someone who's on their sister's couch. I can speak to an Olympic gold medalist and make it resonate to a high school person

• 1:30:34Lewis Howes?

  or a college person or to a mom of three. Like I can bridge the gap of ideas. And I think it's because I've been fascinated by people from a young age. But I think that's just what I'm into. That's like my thing, that I like that. And I'm just curious, I think everyone has something fascinating about their life. I don't know, so. It's working out. This is my thing, you know, this is my like thing, yeah.

• 1:31:03Speaker 02

  What's your next book, Luis, gonna be about?

• 1:31:06Lewis Howes?

  Ooh, I just started thinking about this over the last few months. That's good timing. I just talked to a couple of publishers, actually, this last week. I don't have a title for it yet, but the theme is about how to eliminate self-doubt. Yeah, I think a lot of us are held back from not believing in enough in ourselves. And so we doubt ourselves. We doubt ourselves in our relationships, in our careers, our business, our dreams, our goals, you know, whatever it may be, we doubt a lot. And I think, um... It is the factor that holds us back from at least trying and going after it and putting something out in our life.

• 1:31:51Lewis Howes?

  It's the thing that holds us back from getting out of a toxic relationship. What if I can't find someone else that's gonna love me? So I'm just gonna stay in this miserable one. It gets us, holds us back from pursuing a relationship. Well, what if they don't love me? What if they reject me? You know, it holds us back from launching a podcast, a business, whatever it may be. Self doubt. And so if we could eliminate self doubt and understand the fears that hold us back, I think it would help a lot of people. So my whole mission now for the next book is to help people eliminate self doubt. Yeah. It's actually a very simple topic. Like, I feel like my last book about masking vulnerability was more of like a risk to write about that.

• 1:32:35Lewis Howes?

  It's different than the School of Greatness, it was like a risk. So I think I almost wanna go back to like, okay, let's go back to simple things that are fears that everyone resonates with. But I haven't started writing, I've just been kind of like writing down notes and talking about it. So what's your biggest thing that you doubt about yourself?

• 1:32:55Speaker 02

  For me, it would be at this point in my life, balancing being a wife and a mother and homeschooling my two kids and then also being a coach and then my podcast. So it's really wanting to find the balance of, I don't wanna be too out there where I neglect my priorities as a wife and as a mother. And still I wanna make sure that I'm pursuing the destiny that I've been created for. Just really find that balance of, okay, am I focusing too much now on the business and coaching people? And yet my son wants me to read to him a book.

• 1:33:33Lewis Howes?

  Be there at night, yeah, be present.

• 1:33:34Speaker 02

  Yeah, exactly. So it's those kinds of things.

• 1:33:36Lewis Howes?

  So what do you doubt? You doubt like you have the time or the energy to do it all? Or that if you go after your dream or your business, that you'll be sacrificing your family?

• 1:33:45Speaker 02

  Yeah, I'm doubting where I can find that balance or if I can maintain that balance and, you know, my husband needs me and children need me and clients need me, that kind of thing.

• 1:33:55Lewis Howes?

  Do you feel like you have a lack of belief in yourself though? Or do you feel like you have a strong belief that you can do anything you want?

• 1:34:02Speaker 02

  I'm more towards the latter, where I believe I can do it. I still don't want to neglect my priorities. So yeah, I'm gonna be a, I mean, you know, I think my husband tells me I'm a great wife. And my kids tell me I'm a great mom, you know.

• 1:34:15Lewis Howes?

  What's the thing that holds you back the most from having what you want?

• 1:34:21Speaker 02

  Right now, it's

• 1:34:25Speaker 02

  it's probably not necessarily doubt, Louis. It's more than likely some resources. Because my husband says, you know, when I get this promotion, I definitely want to support you and hire a nanny, part-time, so that you can actually work on business. You know, so those things are a little bit, you know, kind of.

• 1:34:42Lewis Howes?

  Got it.

• 1:34:42Speaker 02

  Yeah. But I'm sure I doubt myself every now and then.

• 1:34:47Lewis Howes?

  Every now and then.

• 1:34:48Speaker 02

  So yeah.

• 1:34:48Lewis Howes?

  That's not your challenge, yeah.

• 1:34:49Speaker 02

  It's not.

• 1:34:50Lewis Howes?

  Resources.

• 1:34:50Speaker 02

  Yeah, that's it.

• 1:34:52Lewis Howes?

  Cool. Anything else for you guys? Anything else you want to share? Questions?

• 1:34:56Speaker 05

  What's the one question you would have liked us to ask?

• 1:35:00Lewis Howes?

  Good question. I ask that a lot, yeah.

• 1:35:04Speaker 02

  Flip it around.

• 1:35:04Lewis Howes?

  Right, yeah.

• 1:35:07Lewis Howes?

  It doesn't matter what I want. I want, the question I would want you guys to ask is the thing that's gonna help you the most.

• 1:35:15Lewis Howes?

  So I don't know, yeah.

• 1:35:16Speaker 01

  We still have dinners, so it's fine.

• 1:35:18Lewis Howes?

  You still have dinner, yeah. You can ask me anything you want for dinner, yeah.

• 1:35:21Speaker 01

  That's right, off-camera. I was gonna say you need to write your book. That's all we need.

• 1:35:25Lewis Howes?

  You need me to write it?

• 1:35:26Speaker 01

  Yeah.

• 1:35:26Lewis Howes?

  Do you feel like you doubt yourself in anywhere?

• 1:35:27Speaker 01

  All the time.

• 1:35:28Lewis Howes?

  You do? About what?

• 1:35:30Speaker 01

  Everything.

• 1:35:31Lewis Howes?

  Like what?

• 1:35:32Speaker 01

  Like, small example, I've been in Inner Circle since February, and I've never introduced myself to anybody.

• 1:35:39Lewis Howes?

  So you're part of a group called the Inner Circle?

• 1:35:41Speaker 01

  No, no, I make connections, but I mean, put myself out there.

• 1:35:44Lewis Howes?

  To the whole group?

• 1:35:45Speaker 01

  Right.

• 1:35:46Lewis Howes?

  Publicly? You haven't done like a video, like say, hey, it's 2:00 AM?

• 1:35:49Speaker 01

  No, but I want to. It's in my, like I have.

• 1:35:51Lewis Howes?

  Why have you not done it?

• 1:35:52Speaker 01

  Because I'm...

• 1:35:54Lewis Howes?

  Where's your phone? Do you have your phone on you?

• 1:35:55Speaker 01

  No.

• 1:35:57Speaker 01

  No, no, we'll do it later.

• 1:35:58Lewis Howes?

  You'll do it right now?

• 1:35:59Speaker 01

  No, we'll do it later.

• 1:36:00Lewis Howes?

  We'll do it today?

• 1:36:01Speaker 01

  We'll do it today.

• 1:36:02Lewis Howes?

  Okay, good.

• 1:36:03Speaker 01

  But, but that's just a small...

• 1:36:04Lewis Howes?

  Why is your, why are you afraid to do a small thing?

• 1:36:06Speaker 01

  So I came back from Summit, and I can't, that was one of my goals. I came back from Summit, powered up, and I was like, I'm gonna do it. Now we're here and I haven't even

• 1:36:17Lewis Howes?

  What, what holds you back? You know, and this is a small thing. It's just introducing yourself to a community of people over video.

• 1:36:23Speaker 01

  And it has nothing to do with them specifically.

• 1:36:26Lewis Howes?

  Of course it doesn't.

• 1:36:27Speaker 01

  It's layers of self doubt, like going back to. So when you wrote your book and you talked about all these, it's layers of stuff that you had to unlock. And that's what it's, I have layers of

• 1:36:42Lewis Howes?

  Yeah, of doubt?

• 1:36:43Speaker 01

  Of doubt. Like years.

• 1:36:45Lewis Howes?

  What's the fear if you put your video out there saying, this is who I am, 60 seconds, I'm just introducing myself. What, what's the fear that you have around putting a video out to a group of people just saying, here's who I am?

• 1:36:59Speaker 01

  What do I think they're gonna say? That's what it is.

• 1:37:02Lewis Howes?

  Your fear of what they're gonna say?

• 1:37:03Speaker 01

  Or think or

• 1:37:03Lewis Howes?

  Or what if no one leaves a comment? Or what if people don't like it?

• 1:37:06Speaker 01

  Right.

• 1:37:08Lewis Howes?

  That's what you're afraid of?

• 1:37:09Speaker 01

  Yeah.

• 1:37:09Lewis Howes?

  What people think about you?

• 1:37:10Speaker 01

  Yeah.

• 1:37:11Lewis Howes?

  Why are you afraid?

• 1:37:12Speaker 01

  I never used to be like that. It just

• 1:37:14Lewis Howes?

  Why are you afraid of what people think about you?

• 1:37:16Speaker 01

  I don't know.

• 1:37:19Lewis Howes?

  When did you not used to be that way?

• 1:37:22Speaker 01

  Before I was in grade six.

• 1:37:23Lewis Howes?

  Oh, really?

• 1:37:26Speaker 01

  It's a long story.

• 1:37:27Lewis Howes?

  Okay, yeah, we can talk about it out camera. So you're afraid of people's opinions of you, judgment. So it's really three main fears that cause us to doubt ourselves.

• 1:37:35Speaker 01

  Oh, yeah.

• 1:37:35Lewis Howes?

  Fear of success, failure and judgment. Judgment was always my fear. That's why I was very reactive to people. Whenever they would critique me, I was like, you don't know me. You know? It, it didn't hold me back from putting something out there. But it made me very defensive to, to, to wanna reply to people.

• 1:37:50Speaker 01

  When they

• 1:37:51Lewis Howes?

  When they did.

• 1:37:52Speaker 01

  Yeah.

• 1:37:52Lewis Howes?

  So it didn't hold me back because I wanted to be successful.

• 1:37:55Speaker 01

  So I think that's my trigger point is like, I won't react the way you did.

• 1:38:01Lewis Howes?

  You just won't do it. You just won't put it out there.

• 1:38:03Speaker 01

  It's the, yeah, no.

• 1:38:05Lewis Howes?

  You just won't even put yourself out there because you're not willing to receive the judgment.

• 1:38:08Speaker 01

  Right.

• 1:38:09Lewis Howes?

  So people are gonna judge you either way. They're judging you.

• 1:38:11Speaker 01

  Oh, they're doing They're doing it now, I know.

• 1:38:14Lewis Howes?

  People are judging you by playing the way you're playing or they're gonna judge you by playing a different game.

• 1:38:18Speaker 01

  Yeah.

• 1:38:19Lewis Howes?

  So you're already being judged. You might as well do something.

• 1:38:22Speaker 01

  Yeah.

• 1:38:22Lewis Howes?

  Meaningful, right?

• 1:38:24Speaker 01

  That's true.

• 1:38:25Lewis Howes?

  You might as well put your show out there. They're gonna judge it.

• 1:38:27Speaker 01

  But it's believing it and it's feeling it. That's the big

• 1:38:31Lewis Howes?

  What, believing what? What they say or?

• 1:38:34Speaker 01

  No, in yourself. Like it's, it's one thing to say it in your head, but you have to believe it.

• 1:38:39Lewis Howes?

  What is it you don't believe in?

• 1:38:41Speaker 01

  Myself.

• 1:38:43Lewis Howes?

  Why don't you believe in yourself?

• 1:38:49Speaker 01

  Because I've disappointed people, so eventually I started believing that that was

• 1:38:54Lewis Howes?

  You disappointed people by putting something out there?

• 1:38:56Speaker 01

  Or just not doing what

• 1:38:58Lewis Howes?

  They expected.

• 1:38:58Speaker 01

  Right.

• 1:38:59Lewis Howes?

  Yeah, I mean, you're gonna be disappointing a lot of people for the rest of your life.

• 1:39:02Speaker 01

  Oh, for sure.

• 1:39:03Lewis Howes?

  I disappoint people every day.

• 1:39:05Speaker 01

  Yeah.

• 1:39:05Lewis Howes?

  But I focus on who are the people that I can impact more.

• 1:39:09Speaker 01

  Yeah.

• 1:39:10Lewis Howes?

  Okay. Anything else for anyone? We'll talk about it afterwards, Mark.

• 1:39:15Speaker 01

  No.

• 1:39:15Lewis Howes?

  Good. Any final question? This is, uh, this was fun, guys. I appreciate you guys coming on. This is the first time we've had four people on. Um, live Q and A, so I thank you guys for, for one, supporting the podcast, for sharing out the Inspiring Life Show, and for, for being, you know, part of the community. It means a lot to me, so thank you, guys. And we can finish with, um, we'll finish with, you can say your name, your website, your Instagram handle if people want to check you guys out. So we'll finish with that. Say, say your name, where you're from, again. When you first heard about the School of Greatness or me, just so I have some understanding of that, and then your website and your social media, so go ahead.

• 1:39:55Speaker 01

  So Julie from New Brunswick, Canada, and I think I started following you maybe two years ago on Facebook.

• 1:40:04Lewis Howes?

  Do you remember how you found it, or?

• 1:40:07Speaker 01

  I can't, I can't remember. Yeah, I know. I can't remember.

• 1:40:10Lewis Howes?

  You listen to the podcast from now?

• 1:40:11Speaker 01

  Yes. Yeah.

• 1:40:13Lewis Howes?

  Awesome.

• 1:40:14Speaker 01

  And my Instagram handle is TheGreatMamas.

• 1:40:16Lewis Howes?

  The Great Mamas. I like that. Okay, cool.

• 1:40:19Speaker 01

  Awesome.

• 1:40:20Lewis Howes?

  Don't judge her.

• 1:40:22Speaker 01

  Or you can. I just have to take it.

• 1:40:25Lewis Howes?

  Embrace it.

• 1:40:25Speaker 01

  Yeah.

• 1:40:27Lewis Howes?

  Go ahead.

• 1:40:27Speaker 02

  I'm Jackie Maury, and I've, I started listening to Lewis and watching you on YouTube. I found you on YouTube.

• 1:40:33Lewis Howes?

  Really?

• 1:40:34Speaker 02

  Yeah.

• 1:40:34Lewis Howes?

  That's great.

• 1:40:35Speaker 02

  I love watching YouTube.

• 1:40:36Lewis Howes?

  Oh, that's cool.

• 1:40:37Speaker 02

  Yes, and then

• 1:40:38Lewis Howes?

  When was this? Recently?

• 1:40:39Speaker 02

  No, three years ago.

• 1:40:41Lewis Howes?

  Why were you starting YouTube?

• 1:40:42Speaker 02

  Yeah.

• 1:40:44Speaker 02

  Years ago.

• 1:40:45Lewis Howes?

  And what's your site?

• 1:40:46Speaker 02

  Okay, JackieMory.com. That's J A C K I E M O R E Y dot com. And on Instagram, I'm at JackieMory1.

• 1:40:56Lewis Howes?

  Okay, cool.

• 1:40:57Speaker 02

  Yeah.

• 1:40:58Lewis Howes?

  Awesome.

• 1:40:58Speaker 02

  Thank you.

• 1:40:59Speaker 05

  My name is Amanda. I am from Switzerland, but I live in Dubai now. I actually started listening to the podcast when I moved out to Dubai. I started meeting a lot of new people. Obviously, it was a new city and a new life. And the people I had in my circle were very kind and very good people that helped me grow. And they were like, listening to podcasts and doing a lot of reading and self-development. And I was like, what, what is going on with these people? What do they do like? And then they started saying like, you should listen to this podcast. It's really good. And someone shared a link and that was it.

• 1:41:33Lewis Howes?

  Wow, that's cool. Do you remember what episode it was or no?

• 1:41:35Speaker 05

  No, I can't remember actually, because I listened to a lot since then. So I can't really pinpoint which one it was. But I remember it was just like, probably one of the first podcasts ever I listened to.

• 1:41:44Lewis Howes?

  Oh, wow.

• 1:41:44Speaker 05

  Yeah. I feel really bad saying it because it's only a year and a half ago. And where have I been for the past five years? But.

• 1:41:50Lewis Howes?

  It's all good.

• 1:41:50Speaker 05

  Yeah, it's, it's really good. So that's when I started.

• 1:41:53Lewis Howes?

  Glad it was good enough for you to keep listening.

• 1:41:54Speaker 05

  Yeah, it was really good. Yeah.

• 1:41:56Lewis Howes?

  It wasn't one of the ones that I didn't want to put out.

• 1:41:59Speaker 05

  Maybe there's nobody else.

• 1:42:00Lewis Howes?

  That's true, yeah.

• 1:42:01Speaker 05

  So that's it.

• 1:42:01Lewis Howes?

  Cool. All right.

• 1:42:03Speaker 03

  Pete from Redondo Beach. Feel even worse now because my, my first podcast was.

• 1:42:08Speaker 05

  It's all right, don't worry.

• 1:42:09Speaker 03

  Eight months ago, nine months ago.

• 1:42:10Lewis Howes?

  All good.

• 1:42:11Speaker 03

  I, I had heard of him. And then Gary Vaynerchuk, started listening to him. And then I think you were on his show. And, and I was just like, let me. And then I started listening to you.

• 1:42:23Lewis Howes?

  Cool.

• 1:42:24Speaker 03

  So. Just eight months, nine months.

• 1:42:26Lewis Howes?

  What's your site?

• 1:42:27Speaker 03

  Instagram is thetravelwins.

• 1:42:30Lewis Howes?

  Travelwins?

• 1:42:30Speaker 03

  Wins.

• 1:42:31Lewis Howes?

  W I N S. Okay.

• 1:42:33Speaker 03

  That's my Instagram, it's my, my podcast page.

• 1:42:37Lewis Howes?

  Cool. All right. We'll finish with, I usually do three truths, but we're going to finish with four truths. You each get one truth to share with the world. So I don't know if you guys remember the question, but it's, if this was your last day and you only had one thing to share with the world, one lesson that you would share and you couldn't, no one would have access to anything else you put out there because you have to take it with you.

• 1:43:01Lewis Howes?

  What would be your truth or your lesson? I'll start with you. A lesson you'd share with the world, this is your last day on earth.

• 1:43:10Speaker 05

  Don't worry what other people think.

• 1:43:12Speaker 03

  Hmm, okay.

• 1:43:14Speaker 02

  This is how I end my broadcasts. Live a life of significance and leave your legendary legacy.

• 1:43:21Speaker 03

  Hmm, cool, alright.

• 1:43:25Speaker 05

  I think I would go with there's no such thing as a failure as long as you keep trying. It only ends really when you stop trying. The rest is just experiences and there are good ones and bad ones.

• 1:43:36Speaker 03

  Hmm, cool, alright. Treat others how you want to be treated.

• 1:43:43Speaker 03

  Awesome.

• 1:43:48Lewis Howes?

  And there you have it, my friends. I am so excited about where you're heading in your life. I'm excited about the opportunities that lie in front of you, the dreams that you have yet to start to manifest, and the steps you're about to be taking through the rest of this year and all of next year to start creating the life of your dreams. You deserve to have the life of your dreams, but it's not going to just be thrown at you. People aren't just going to give it to you unless you're willing to take the steps to make it happen. This is what this life is all about. Manifesting what we want. Taking the idea, the thought, the principle that we have in our minds and bringing it into reality.

• 1:44:32Lewis Howes?

  You are all the creators of your own life. You can make anything happen that you are meant to make happen. You just have to be willing to overcome the challenges, the fears, the insecurities. Take the actionable steps and start manifesting what you want day after day, day after day. It's a process. There is a path to achieving this. You just need to make sure you're willing to take the path on and take those steps down this scary path. If you enjoyed this episode, please share with your friends. LewisHowes.com/734. Thank you again to the Inspiring Life winners for coming on and just being cool people. We had a great time again at dinner. Just really enjoyed their company and everything that they're up to.

• 1:45:16Lewis Howes?

  Exciting to see their growth and all the results they're going to be getting in their life this year as well. And as our good friend Harvey Firestone said at the beginning, "The growth and development of people is the highest calling of leadership." If you want to become a better leader in your life, you have to start... Growing, you have to start developing new skills, mastering things, overcoming fears. You can't lead other people if you're still afraid of something yourself. You'll always be limited by your ability to lead based on how many fears and insecurities you have. So now is the time to take on the fear challenge and start tackling that thing you're afraid

• 1:46:01Lewis Howes?

  of every single day until the fear goes away. As always, guys, I'm so blessed and grateful to be on this journey with you. We've got some huge interviews coming up very soon. If this is your first time here, please subscribe to the podcast. We are on Apple, we are on Stitcher, we are on Spotify, we are on Pandora that just released their new beta platform with podcasts. So make sure to find us anywhere, Google Play, all the places podcasts are at. Please subscribe, leave us a review, share this with a friend and spread the message of greatness with someone in your life who could use it. I love you so very much and as always, you know what time it is.

• 1:46:44Lewis Howes?

  It's time to go out there and do something great.