Is The Rock Going to Make $1B+ From Tequila? + Placebo Water, STR Update, and More

Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) have a classic idea shoot around where they talk about things like The Rock becoming a tequila billionaire, a placebo water called Felix Felicis, Sam gives an update on his STR group, and much more. ----- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (00:23) - Previewing the Ryan Holiday episode (coming next Wednesday!) (1:35) - Becoming a billionaire/trillionaire (12:37) - Sam's STR Group (16:15) - SpeedTest (22:35) - The Rock's tequila business (24:35) - Sam and Shaan's new employment opportunities (32:10) - Shaan's silly ideas: Felix Felicis and Galimony (38:10) - @ElonJet twitter account ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  He texts me, he's like, you know, I just expanded the vision for, for what I'm doing. He goes,

• 0:06Shaan Puri?

  this is eventually going to be the next BlackRock, bigger than BlackRock. I think I can be a trillionaire in the next 50 years.

• 0:11Sam Parr?

  Oh, my gosh.

• 0:25Sam Parr?

  All right. Um, what's going on?

• 0:28Shaan Puri?

  Not too much, dude. We, um, is the last episode, the Ryan Holiday one?

• 0:32Sam Parr?

  Yeah. What did you think?

• 0:34Shaan Puri?

  I wanted to debrief that real quick because I thought he was, um, really great. Uh, I said, I think I said this, maybe, I don't know if this was on air or if this was afterwards, but he, um, he felt to me like one of the happier, more calm and peaceful people that we've ever had on the show. Uh, he just had this vibe about him like he wasn't, um, like a lot of people come on the show and they try to put on a show. They are trying to perform or they're trying to kind of play up something they're doing, trying to sell you on something. They're trying to, present themselves as bigger than they are. And that's not just on the show. This is life and, uh, or you meet somebody and they're kind of like, you know, they have the disease of more, more, more, more. And I know it because I have it myself in many ways where I kind of want, uh,

• 1:20Shaan Puri?

  you know, more success, more whatever. Um, and I just felt like he was a guy who was curious about certain things, liked to do certain things, but didn't have this like, he didn't seem like an itchy person. Didn't seem like there's all these itches across his body that he was trying to scratch. He seemed at ease and I thought that was just like one thing that I don't know if it comes across on a podcast because you're listening to it or you see the guy, you don't necessarily pick that up, but that was the one thing that stood out to me.

• 1:46Sam Parr?

  I think he's really like that. I've, uh, I've been friendly with him. I wouldn't say we're like close friends, but friendly for a couple of years now, but Neville and Noah are all really good friends with him. And they said that like, pretty much just stays at home most of the time. And like, if you want to see him, you gotta drive out to his farm and like he's a homebody and he like just knows what he likes and he, and he does it.

• 2:06Shaan Puri?

  Yeah, I thought it was interesting because his reputation, at least for me in my head, the image I had in my head was this guy's like this internet marketer, growth hacker, which is like usually one breed of person, right? Like that comes with a certain, certain package usually. And then, you know, we had this like, kind of, he's an author and then he has like, but his books are all about like, kind of interesting things, right? He doesn't, he's not writing boring, normal, calm books. He's writing like conspiracy and how the media is messed up. And then like, you know, trust me, I'm lying, right? Like these provocative books. And then he had the daily stoic. And I was like, okay, reminded me a little bit of like, you know, like Tim Ferriss, I think is kind of like this where

• 2:47Shaan Puri?

  Tim Ferriss started off, you know, selling brain supplements, which is again, like an internet marketer type of thing, you know, that comes with a certain package to create a brain supplement company. Then second to that was like an author. And then, you know, now is like extremely zen and like into mindfulness and detoxification and digital detoxing and moving away from San Francisco and, you know, was just trying to get away. But like even people, usually when I find people who are gravitating towards things like meditation and stoicism and, you know, microdosing psychedelics, they feel like they're still on the search for that calmness. He felt like he found the calmness. And that was kind of the distinction.

• 3:29Sam Parr?

  I think I was envious of him for two reasons. The first was he said that he dropped out of college because he wanted to be a writer. And he is a writer. I was incredibly envious that he had found what he loved and he found it very early. And he, and he, he actually

• 3:43Shaan Puri?

  Same thing with his wife. He said he met his wife and he was 20. They've been dating since they were 20 or something like that. Right? This guy found love early.

• 3:50Sam Parr?

  I was envious of that. And the second thing was, he did a, not maybe not envious, but what I learned was he did a really good job of basically, you know, you and I talk about ideas and all this stuff, and we know a lot of successful people. But at the end of the day, once you get past a relatively low point, it's about being happy. And he did a really good job of putting that into perspective. You know,

• 4:10Shaan Puri?

  Bringing it into action, I would say, like, you know, It's one thing to say it. We all say it. It's another thing to actually do it. And, uh, you know, it's like, oh, so okay. You got this money. You made this money doing this. You know, you made this money. Are you using that to parlay your fame and whatever into more and more? And it's like, no, I like writing. So I keep writing, right? And it's like, um, do, okay, you, you know, you, what do you do with your investments? Are you crypto trying to hit the next big home run? I bought a bookshop. Oh, shit. This guy's extremely grounded.

• 4:41Sam Parr?

  So Rob Dyrdek made one line on our pod that always kind of stuck with me. So he's like this happy guy, but then I made a comment like, yeah, I think like, I didn't know that you were going to be this big. And he goes, yeah, like I'm on my way to becoming the billionaire like I deserve. And I thought it was funny that he's like, he definitely had a chip on his shoulder. And he was like, more, more, more, more, more, which isn't bad. That's very human. But that was interesting. And I almost felt like Ryan didn't necessarily have that.

• 5:10Shaan Puri?

  We have a buddy who texted me yesterday. Uh, he's, you, you, you don't know him as well, but, uh, I think I could mention him. I don't know. Maybe I shouldn't say his name because it's a funny, funny quote.

• 5:21Sam Parr?

  Say it, say it, and then say his name, then bleep him.

• 5:23Shaan Puri?

  Okay.

• 5:23Sam Parr?

  We'll bleep it out.

• 5:24Shaan Puri?

  Texted me and he goes, um, you know, I, he texts me, he's like, you know, I just expanded the vision for, for what I'm doing. He goes, um, this is eventually going to be the next BlackRock, bigger than BlackRock. I think I can be a trillionaire in the next 50 years.

• 5:38Sam Parr?

  Oh, my gosh.

• 5:40Shaan Puri?

  And I was like, and he says it with a straight face. He's not like joking, which is, uh, you know, amazing and delusional and amazing again, right? That's like those, that's my, that's how my brain goes. I'm like, wow. Then I'm like, wow, that's delusional. Then I'm like, well, you know, great. You know, good for you. That's what gets you excited.

• 5:59Sam Parr?

  Capable?

• 6:00Shaan Puri?

  Is he capable pulling it off? Yeah. Like I, I said this early on, I met him when he was like 19 or 20. And I said, of all the people I've ever met, if I had to bet my life, which one of these people who today is worth less than, you know, $5 million will be a billionaire? I would have put my life on the line on him. Yeah. Cause I was like, he's singularly focused on just that. So it's like, you know, Michael Phelps woke up every day and swam like for fucking three hours and then 18,000 calories and then did that for like 12 years straight and didn't take a day off. So it's like, yeah, when you devote your life singularly to a pursuit, whether it's swimming laps in a pool or it's becoming a billionaire, um, you

• 6:41Shaan Puri?

  know, that already cuts you away from 99% of the population that wants to be wealthy, but also wants to be, you know, in a good relationship. It also wants to be this and also wants to have fun with their friends and go out on the weekends. It's like, he cuts out all that. So, you know, I think it gives him the odds on top of being a very smart, capable guy, right? Like he's already amongst the like high IQ people. Then within that he's got an obsession on money that very few people have.

• 7:06Sam Parr?

  Let me, let me play devil's advocate or as my other favorite podcast calls it devil's avocado. Let me play devil's avocado here for a second.

• 7:14Shaan Puri?

  Who says that?

• 7:15Sam Parr?

  So, uh, Michael Bisping said it at his old, he goes devil's avocado. Yeah. So, uh, of two things. One, I'm reading this book or I already read it called sport recently called sports gene and they basically talk about genetics and they're just like, look, like the closer you live to the equator, the longer your limbs are and the shorter your torso is. And that just makes you like 15% better runner. And what that means is like, if your legs are longer and you're, that just means that if, if we all work the same and the best people from who don't have long legs and short torso, some of them definitely can compete, but like you have a 15% edge. And when you're talking about gold medals and being the best in the world, that 15% is like a world.

• 7:55Shaan Puri?

  Tens of seconds on things, you know, that helps.

• 7:57Sam Parr?

  Yeah. They're like, that's just, it's like, it's like, it's like a giraffe versus a hippo or, you know, something like that. Like that just matters. And so one, becoming like a billionaire, which is an outlier, like I actually think that like you can kind of sweat your way to like maybe five or 10 million in a lifetime, but becoming a billionaire and this huge outlier, I think it takes like a particular type of skill. Like you just genetically predisposed to have it in your favor. And I think that matters here. Not saying this kid does or does not have it, but I think that it's more important than just like training for 12 hours a day. I think that just being. Gifted genetically is more important than hard work. To be the best, though, you need both. Second, you know, like, I definitely believe like the whole pull yourself up by your bootstrap

• 8:42Sam Parr?

  thing, but in order to be like, let's just call the threshold a billion. In reality, it's probably like 200 million, 100 million. Like, there's so much luck that needs to be involved. On a macro level, it's like, which country are you born in? But on a micro level, it could be just like, well, like, did you just happen to do?

• 8:58Shaan Puri?

  Who was your random roommate in college?

• 9:00Sam Parr?

  Yeah. Or are you able to stay healthy? Did you not fall in love and meet someone? Like, you know what I mean? Like, there's all these tiny, like, luck things that really matter. Like Jeff Bezos, like, did his mom, I think, wasn't he adopted?

• 9:13Shaan Puri?

  Yeah, he's adopted.

• 9:14Sam Parr?

  So like, that is like, it's a big decision, but it's like a relatively small, like, decision. It's a yes or no decision that changed everything.

• 9:23Shaan Puri?

  Totally.

• 9:23Sam Parr?

  Or did you decide to go to Princeton versus Stanford? Like, it's a...

• 9:27Shaan Puri?

  And Jeff Bezos would have been successful no matter what, but there's a difference between, this guy made 10 or 30 million dollars in his lifetime versus became at one point the richest man on earth, or the richest man ever to walk the earth or whatever. You know, like, there was a, the variance. So, to me, success is very, success has, success itself, the yes or no, has very little to do with luck. The magnitude of success has a lot to do with luck. But that's why I was saying, you know, I'm creating a funny hypothetical, which is of people who already are not already in a good position financially, like, under 5 million net worth, let's say, they're not, they don't have some edge there, where they're just gonna invest their way to success. Of those people who haven't already made it, who would I bet is most likely to make

• 10:10Shaan Puri?

  it? Well, I agree with you that if it was the field versus him, I'd take the field. But what am I gonna bet on? Like, for example, I think you could say, like, our buddy Jack Smith. I think you could say, you know, Jack is a quirky, curious guy, who's actually not obsessed with money at all, but just is like, really into what he's into, and it's usually off the beaten path. That's gonna usually win in a way, and he's super smart also, right? Like, they're still in the top 1% IQ or whatever. That's gonna have a good outcome. I believe that. But, but you're kind of betting that this guy's luckier, his magnitude of success is gonna, he's gonna have more luck than this guy. And I think you could kind of tell who's gonna get luckier, who's not.

• 10:53Shaan Puri?

  But it's really hard to place it like, who would you bet if I said, if I had told you that same situation? I don't know if you have a name, but before somebody had a bunch of money, who in your life did you run into that you're like, all right, if I had to say who's going to become a billionaire in my life, this is who I would pick.

• 11:09Sam Parr?

  I mean, when I met Moiz Ali, he didn't, he had sold the company and he probably was worth less than $5 million and immediately it took a few days of meeting him like, oh, you're a shark.

• 11:20Shaan Puri?

  And what was it? Yes, shark is a good word. What made you?

• 11:23Sam Parr?

  He was a shark. Um, he was had a singular focus. I mean, he was customer focused, but singular focus. He's like, and really high intensity, very high intensity, singular focus.

• 11:35Shaan Puri?

  Uncomfortable intensity. I'm uncomfortable when I talk to him.

• 11:39Sam Parr?

  Yeah, uncomfortable. And also he like, he was a lawyer from Harvard. So like, top of the top of the top. Yeah. And then his brother is uber successful. So I'm like, there's no reason why you should screw this up. And so when I met him.

• 11:52Shaan Puri?

  That I thought was hilarious. He has these great one liners. Moiz said something that was like,

• 11:57Shaan Puri?

  you know, like, I don't know, some people were put up. You see Usain Bolt and you say that guy was put on earth to run. You see this person, they were put up, Michael Phelps, you see his body, he was put on earth to swim. I was put on earth to do one thing, increase earnings per share.

• 12:13Sam Parr?

  He always, uh, he, he like, one time he told me, he goes, you know, my worst, the worst phrase I hate on earth is when I hear it, it makes me cringe and I run the, run the other way, blue chip stocks. He goes, you want to talk about words that I love? Uh, what did he call it?

• 12:28Shaan Puri?

  Distressed assets.

• 12:30Sam Parr?

  Distressed asset. That's what he said. He goes, he goes, the two most beautiful words of the English language, distressed assets. And he said that I was like, oh my God. And then one time I, one time I heard of.

• 12:42Shaan Puri?

  Amazing one liners.

• 12:44Sam Parr?

  One time I heard him, uh, one time we met with this person who has this vitamin company that's doing really well. And he was being really cordial and nice and everything and just saying hi. And then this person walked out the room and he looks at me and he goes, that person's business is one Google search away from me ruining it.

• 13:01Sam Parr?

  It's like, that's one Google search away from me copying their company. Cause he's like, the formula is nothing. And he, that was like, that was the first line that he said. He is really, he's a poet.

• 13:13Sam Parr?

  All right, I've got an idea. So Andrew Wilkinson texted me because he's in my STR group. STR stands for short-term rentals, my latest obsession. We'll see if it sticks, but very interested in it.

• 13:25Shaan Puri?

  And I think you need to rebrand that, by the way, way to like STD. You know, like, does anybody know what an STR is? No, why don't I just say like, you know, my like real estate or Airbnb, you know, or whatever vacation rentals.

• 13:37Sam Parr?

  Dude, here's the truth. I made this group when I was going to the bathroom and I just tweeted it out. And you'll notice the picture is just a boot. That's just because I just like Googled, like I Googled something.

• 13:49Shaan Puri?

  Like this is a shoe.

• 13:50Sam Parr?

  Yeah, it's just a shoe. I don't remember, but that was, that picture was available.

• 13:56Shaan Puri?

  Which goes back to your, your point you did a long time ago, that people got really upset with you. We were like, don't think about a name or don't buy a domain, a good domain or something. You said something like that, that people got really pissy about. And you were basically saying, don't let that, don't let figuring out the branding and the name holds you back from the thing, which is like getting it out there.

• 14:14Sam Parr?

  Yeah. Yeah. So that's what I did. I like did it like literally when I was going to the bathroom. This was like a, literally a two minute thing. And it just is, what's it called? Sam's STR crew. No, I keep wanting to say STD. So 1,200 or 1,500 people, you know what I think I could do? I'm not sure if I'm going to do this, but you know what I think I can do? I think I could turn this into a newsletter business. And I think it could be like a really good business. And I'm going to explain why. Have you ever heard of Ock Davis, the hedge fund, Dan, Daniel Ock?

• 14:42Shaan Puri?

  No.

• 14:43Sam Parr?

  Okay. So look up Daniel Ock. I think he's like probably worth eight or $10 billion. So Ock Davis is like a famous hedge fund. This guy like is, I think that I'm almost positive that when Elon Musk got shorted, this guy was one of the guys and he sent him like a pair of shorts, if I remember correctly. And so it's this billion dollar, multi-billion dollar, maybe $40 billion hedge fund. Anyway, it got started because the Davis was this guy named Ziff Davis, who started, I'm sorry, his name was Bill Ziff, who started Ziff Davis Publishing Company. Have you heard of Ziff Davis? Okay, so Ziff Davis was a basically at this point, it's still around. It has a $5 billion market cap. It does over a billion dollars in revenue. It's been around since probably the 60s. It's got it.

• 15:27Sam Parr?

  It got its start because it owned magazines in a ton of different, super specific, but high end industry. So for example, they owned the most popular magazines on popular, popular electronics, sailing, flying. They own this thing called Mac Week. They eventually started CES, which are they started, um, it was called one thing. And then it now is has become CES.

• 15:50Shaan Puri?

  Masasun started CES, no?

• 15:51Sam Parr?

  Masasun bought it from Ziff Davis.

• 15:54Shaan Puri?

  Okay.

• 15:55Sam Parr?

  And so he like, it was all niche publications and it's still a business. And I think I could do something like that for STRs where you create an empire based on like things that aren't exactly side hustles, but have like serious money going into them. For example, this industry probably isn't big enough, but I've met a bunch of people that have like, they bought like 10 cars just for like Toro and and all that kind of thing. And I've also, and so that's kind of intriguing to me like, I just think that like something can be done here. There's this company called The Penny Horder, which is sold for like a hundred plus million dollars. And they basically wrote blog posts on this and they drove, drove traffic to it and made money. But anyway, I thought that was interesting. And let me tell you one last thing.

• 16:39Sam Parr?

  Have you heard of this website called Speedtest?

• 16:42Shaan Puri?

  Speedtest, like the internet speed test?

• 16:45Sam Parr?

  Yes.

• 16:45Shaan Puri?

  Yeah, of course. I go to it all the time.

• 16:48Sam Parr?

  All right. That's owned by Ziff Davis.

• 16:50Shaan Puri?

  Oh, no way.

• 16:51Sam Parr?

  So check this out on similar web, it gets 100 million visits a month in there. If you scroll all the way to the bottom and you click a button that says advertise, that's what you always want to click for these types of websites. And it tells you all about their traffic. According to their website, it says they get 10 million visits a day.

• 17:10Shaan Puri?

  You're giving away the tricks of the trade here on how we get these numbers.

• 17:14Sam Parr?

  I am. And so it, it says they get 10, it says they get, uh, uh, I think it says 40 or 50 million monthly uniques, but 10 million total visits.

• 17:23Shaan Puri?

  Right.

• 17:23Sam Parr?

  Now go back to that homepage, Ben.

• 17:25Shaan Puri?

  Well, I always have ad block on, so this is my first time seeing it with ads. Dude, it's like, so there's a button that says go, like test your speed. And it is, oh, it's like, it's like, it's like an army is, it's like, you're surrounded. There's nowhere to go. You are gonna look at these ads. There's a MailChimp ad up top and on the right and on the bottom and on the left, there's a UFC.

• 17:45Sam Parr?

  So look at this. That's one, two, three, four, five ads right there. I don't know what like the current CPM is on Google, but let's just say that all of those, because this is like a relatively high end potentially market. Let's say that's $15 per CPM. It could be 10, but I bet you it's between 10 and 15. On 10 million visits a day, that's $50 million a year just on, on this, these ads. Plus, go to the top right, Ben, and click where it says developers. They also sell all these solutions. So you can like test the internet speed of, I actually don't know like why anyone would use this. There's a world where like this is a two or three, eh, maybe $200 million a year business just from this simple ass webpage.

• 18:26Shaan Puri?

  That's wild. And then there's also, I think, who, who came out with a competitor? I think Netflix did or somebody.

• 18:30Sam Parr?

  Speed.com. Yeah, yeah.

• 18:33Shaan Puri?

  Uh, yeah, somebody came out with that as well, but I think this one's like pretty entrenched.

• 18:37Sam Parr?

  It's, it, it, this would, I, I looked up, if you, like, there's some websites that they're called, um, I forget what they're called, but Ben, if you Google speedtest.net or wherever the URL is, and then the word revenue, there's all these websites that tell you how much your traffic is worth. And like, they're not really that interesting, but they kind of are. This one, it says a billion dollars. It says there, this URL is worth $1 billion.

• 19:02Shaan Puri?

  By the way, is there like a mobile version of Speedtest? Like, is there an app that just, you open it up and it just tells you how fast your internet is right now? And like with iOS widget, you can just leave that open all the time?

• 19:11Sam Parr?

  Great question. So I, in order to get all this information, I went and read a lot of Z, um, Ziff Davis's annual reports. And they just acquired a company that they want to integrate into this company that does that for mobile. So they're working on it, but clearly there's opportunity here.

• 19:25Shaan Puri?

  Yeah, that's funny.

• 19:28Shaan Puri?

  Yeah, the thing with Speedtest is, is like any, uh, it likes, they get free customers because anytime somebody, like if you call your Comcast or whatever, they're like, hey, can you go run a speed test? Go to Speedtest and they like send you the link. And so it's like, it's like every troubleshooting IT person like sends you this link. So they, they don't like paying for customers. They get it for free that way.

• 19:48Sam Parr?

  Which is an interesting, which is interesting.

• 19:50Shaan Puri?

  But you kind of said two things. So you're, so zip is interesting, but then you were saying, what could I do with STR? So there's kind of like, let's say, three paths. There's default, do nothing. There's path two, which is, okay, I keep this Facebook group and I just actually do the short-term rental, which would be like the equivalent of the Alex Hormozi guy or whatever, doing like building out more gyms, right? So it's like, well, you can actually make a lot of money if you just do the short-term rentals and just use that information, put your energy there. Or you could put your energy towards building the community and the content around people who are interested in short-term rentals. And there's clearly appetite. You're things that like a thousand members and there's like super valuable, interesting content being shared there. So clearly there's value in either a paid community or a paid newsletter plus a paid community or something

• 20:34Shaan Puri?

  like that. How do you think about which one is like a good thing to do?

• 20:38Sam Parr?

  Well, I might do the first one, which is do nothing. I didn't create this to build a business. I did it just because people were reaching out to me. I didn't want to talk to everyone and I needed a way just to like communicate. But if and maybe if I want to, but also maybe if I never want to, I think the way that you go about this is you do like a, I would do one of two things. I would create either a weekly or a bi-weekly newsletter that explains the news that impacts this business and regulations, followed by I would do what you do, which is take like the five most interesting tweets from the week of STRs and I'll explain my opinion of them. I would do that. And then I would also create a, a, a, a paid tool. So I would create the best sheet.

• 21:21Sam Parr?

  So like whenever you like, look at these properties, you create like a sheet that like you put your inputs in. Yeah. And then, and then it would say like, look, like a lot of people are current. What we've noticed is that currently people are getting 20% cash on cash return. So if above, you know, do that, if below, don't do it. And here's like how your math should look. So I think you could create something like that and, and, and sell it for maybe $300 to $500 a year. And then if you wanted to, you do a higher end thing like $10,000 for people who already have three or four Airbnbs. And it just, you talk to all the experts who have scaled this up successfully to like 10 and 20 units and done it relatively hands off. And I think you could charge $2,000 to $5,000 for that.

• 22:02Shaan Puri?

  Yeah. Yeah, I think there's a ton of options. So yeah, I think you've stumbled into a very. A very cool niche that you're genuinely interested in. So I think, you know, it'll play out how it plays out.

• 22:14Sam Parr?

  It's cool, right?

• 22:15Shaan Puri?

  It's very cool. Yeah, it's one of one of the more interesting little things that that I've kind of seen one of our friends doing recently.

• 22:23Sam Parr?

  Yeah, I think it's intriguing.

• 22:24Shaan Puri?

  I have two silly ideas for you.

• 22:27Shaan Puri?

  So silly idea. Number one. So I was looking at, so remember the guy from Liquid Death came on and he was, he came on, I don't know when that was, maybe like a year ago or less than a year.

• 22:38Sam Parr?

  No, I think it was like two years ago and because I

• 22:41Shaan Puri?

  How long have we been doing this thing? Two years?

• 22:43Sam Parr?

  Well, you're right. But I still had an office and and we closed the office a while ago, but he and we were, I thought we were late. He had raised like 20 or 30 million dollars. I think the other day he raised like 100 or like something crazy.

• 22:58Shaan Puri?

  So it's just continued to do super well. And and I've just seen a bunch of like, kind of like different water, water beverage companies. By the way, did you see this, this funny thing they have this kind of tangent? Did you see this? So Austin Reeve tweeted out, the guy, that guy from Morning Brew, he tweeted out, you know, hey, you know, The Rock is going to become a billionaire off of his tequila. Did you see this tweet?

• 23:19Sam Parr?

  Yeah. And then The Rock replied.

• 23:21Shaan Puri?

  So I'll explain. Yeah. So he goes, Rock's going to become a billionaire from from this tequila. And he goes, you know, Ryan, who is, George Clooney, George Clooney's Casamigos was sold for 1.2 billion and was doing like 170,000 cases. The Rock is already doing like, whatever. I don't know. It was like three and a half times that. So, you know, The Rock's doing whatever. No public math. X, X more cases. He's going to become a billionaire off this business. And The Rock replies, which is kind of amazing because The Rock is one of the most famous people on social media, period, like in the world. So pull, Ben, pull that tweet up.

• 24:01Shaan Puri?

  By the way, this Ben screen sharing thing, in the words of Sam Parr, can you say game changer?

• 24:10Shaan Puri?

  Make that a little bigger and we need a name, you know, like powerful young Jamie. We need, uh, you know, like powerful Mormon Ben. We need like some, some killer nickname for you. Could you, uh, just make the font bigger so I can see it? All right. There we go. So he, so Dwayne Johnson replies and says, uh, the following, let's scroll that down. Okay. Cheers, Austin emoji of a tequila glass. I don't know about that first line lol, but I can speak to part to the parts to, I can speak to the other parts of this tweet, blushing smiley face. Like the rocket is flirting with him. And then he goes, uh, our projections to 1 million cases is pretty mind boggling and expedient, which I just like, when he said expedient, I thought

• 24:53Shaan Puri?

  it was so funny. I was like, that shit came out of left field. And he goes, big, exciting, big comma, exciting, terramana, uh, announcement coming next week. Stay tuned, man. Picture, emoji of the earth and then emoji of a fist pound, which I don't, is that the symbol of terramana? I don't know. Uh, that's a weird, but that's so funny to me. Uh, like I lost it.

• 25:18Sam Parr?

  Wait, but what were you even talking about in the first place?

• 25:20Shaan Puri?

  Anyways, okay. So I'm talking about beverage brand.

• 25:22Sam Parr?

  Wait, let me tell you really quick. Yeah. Austin texted me and he goes, hey, some kid that we just hired at the morning brew said he listened to your podcast and he said, because Austin asked this new guy, like, all right, now who else should we hire? And the kid goes, uh, well, I listened to this.

• 25:35Shaan Puri?

  In their employee onboarding, they, they say, we just hired you. Who else should we hire? Which is like a recruiting question.

• 25:41Sam Parr?

  Yeah. And this kid raises his hand. He goes, I listened to this podcast with this guy named Sam Parr. I don't know what he does for work. We should hire him.

• 25:52Sam Parr?

  Like he's, he goes, he seems like a pretty good podcast, podcast host. Maybe we should hire him. And just the other day, Sean got an offer to be, or like asked to interview for the head of digital for Playboy Enterprises and I'm getting offers that morning brew like.

• 26:07Shaan Puri?

  To be a staff writer.

• 26:09Sam Parr?

  Yeah. To be a, they want me to be a junior associate writer at Morning Brew or I could, uh, become head of digital at Playboy Enterprises. Who comes out on top?

• 26:19Shaan Puri?

  What's your reaction to the, uh, to the job offer? What do you think about that?

• 26:23Sam Parr?

  You know, like I'll have to talk to my family. We'll have to talk to my family and I'll have to see what we can do.

• 26:28Shaan Puri?

  Excited to announce my next chapter. That's so funny. But, um, by the way, at one point I remember, uh, when I was running my startup, this was one of my like, I thought this was fair game, all's fair in love and business, but, uh, but I think other people would think this is like completely unethical. I told people on my team, I was like, oh yeah, you should, uh, go interview or maybe even just fuck, go work at one of these companies like, you know, while we're building this thing for the next three months, like go just find out some information about these other companies that like, are like, they're not like our direct competitors, but like, if I knew information, it would be quite valuable to me. And, uh, I remember to me, I literally, I literally didn't even think twice about it, which is like, you know, maybe where my moral compass is broken, but,

• 27:14Shaan Puri?

  I remember and like half of my team was like, oh, great idea. And the one person was like, you know, I don't know if that's the best idea. And I was like, what, why, what did I say? And then I like realized, I was like, oh yeah, I guess I could be seen as kind of like, you know, dirty, I guess. So, you know, I was like, whoops, my bad. Nevermind. If I, uh, if I asked you to do anything that is considered bad, cancel, uh, cancel the plan.

• 27:35Sam Parr?

  The other tactic is you just, um, try to recruit the other people's team, not intending to hire them for a particular role. And you say like, super high salary. Yeah. And they're like, well, why would you consider leaving this company? Oh, you don't like how it's run? What, what don't you like about it?

• 27:51Shaan Puri?

  Right. I definitely talked to ex-employees. So I've done this twice. I found somebody who worked at a place before, I'll call them up. And usually like somebody who's like, you know, left the company, they don't really mind sharing. And they're not sharing like confidential information, but like, they'll tell you like, you know, we thought, initially we thought about things this way, but then we learned this. It's like, I, I saved, I remember once I just pivoted my business because we were going to do this one thing. And then, um, I talked to this guy and, uh, actually it's funny because this actually played out. I was building a thing that was getting really popular amongst teens doing group FaceTime. So this is before the iPhone let you do groups. And, um, and so it was like, we kind of started to grow really fast amongst teenagers.

• 28:33Shaan Puri?

  And I was like, how has nobody thought of this before? This is not like a new idea, just like, oh, is that a FaceTime? Group FaceTime. And so I went back and I talked to the, I forget who it was, like there was some app that like had blown up seven, eight years before that, before House Party. So we did this and House Party was just starting to do the same thing. And I went and talked to somebody from like Vauxhall or I forgot what it's called. There's like some app like that that like had done this before. And they had gotten pretty far, like they had raised like tens of millions of dollars. They had millions of users. They were like sponsoring concerts that like teens were going to and be like, oh, download our app. And then group FaceTime, yeah, group FaceTime when you go home. And like, it was like the thing and it like didn't work. So I asked the guy, I was like, hey, I'm kind of building group FaceTime now. Like, what went wrong for you guys?

• 29:18Shaan Puri?

  And he's like, buddy, let me tell you here, here's how your future is going to play out. And he basically described kind of like word for word, a bunch of things. And I was, I was like, it's in my head, I'm thinking, yes, good input. It's good feedback, a good like real world data. Do I, in my mind, do I have a compelling counter argument to why my fate is going to be different than this person's fate? And I did not. And so I was like, yeah, I think the things he's saying, I have really know, like, I think basically his like main thing was, it'll grow, but it won't stick and you'll never make money.

• 29:51Sam Parr?

  Which was like the whole, whole point of the clubhouse thing.

• 29:54Shaan Puri?

  Yeah, which is very similar to what ended up happening at Clubhouse before Clubhouse, House Party. So the guys who created Meerkat, they pivoted to House Party. House Party blew up, VCs are funding it, tens of millions of dollars, doing group FaceTime. And I remember telling one of the VCs who did it, I go, hey, here's why we pivoted away from this, like just a couple of months ago. Even though we kind of had similar, like pretty explosive growth was I saw some problems with churn. I couldn't think of what I would do to mitigate it. And then I talked to this guy and he was like, yeah, here's the problem. They'll come home from school, he's like, he's like, there's this, there's a sweet spot in age where they have friends, but they don't have a car. And so they come home and they're like trapped. So they just want to group, they'll just like go home, go to the room and they'll just call their friend for like six hours straight. He's like, let me guess, in your data, you're seeing six hour sessions.

• 30:39Shaan Puri?

  I was like, yeah, we are. And he's like, yeah, cool, you, that's normal. And I was like, oh, I thought we were special. He's like, no, that's, that's exactly how they'll use this. And then they go to car and then they'll go to college. And when they go to college, their freshman year, they'll use this ton with their friends from high school. And then they'll never use it again because they don't, they stopped talking to their friends from high school. And then in college, their friends are all around them. They don't need group FaceTime and then they become an adult and they never need group FaceTime.

• 31:01Sam Parr?

  So why, why, why did these get funded then?

• 31:05Shaan Puri?

  Because you see the chart, you see growth like we were saying, you see six hour sessions and you say, ah, is this the next big social network? Maybe this is the next Snapchat, next Tik Tok. And so you bet and like, sure enough, House Party sold for not a lot to Fortnite, basically in the end as like a team and technology acquisition and that never saw the light of day again. Like, it didn't work out. But, you know, I think other people should do what I did, which was talk to the past competitors and they're always going to have like, they're always going to be jaded. So, you know, they're never going to say this will work because their shit didn't work and they think they're smart. But when you hear their argument for what went wrong, you say, does that match my data and experiences? And then secondly, do I think anything has changed? Is the why now any different? And in my case, it was not.

• 31:50Sam Parr?

  Damn, that's crazy, man. We gotta, we gotta like, when I see some of these things get invested, I also get intoxicated into them as well. I'm like, oh, wait, this is not going to work.

• 31:59Shaan Puri?

  Yeah.

• 32:00Sam Parr?

  Consumers are so hard.

• 32:01Shaan Puri?

  It's still a fine bet. Like, somebody was saying this when I did that clubhouse thing and a bunch of people were like, I think that's true that I think that's how it's going to play out. A couple of smart people pointed out like, look, these guys invested, I think they invested like a hundred million dollars. I think, I think Andreessen invested a hundred million dollars at a $4 billion valuation for Clubhouse at its peak. And like, since then, the chart just shows it going down, down, down. But they're like, you know, their fund is this big. So this is like, it's not, it's not, it's not a like majority, it's not like they're betting the house on this. They're betting like their normal size bet. It's just a big number to you. Secondly, it's a pretty binary option. Like, this is either going to go big and this is going to, this price

• 32:44Shaan Puri?

  is going to look cheap or it's going to go to zero. And if it goes to, even if it goes down, they're going to be able to sell this for something and they have preference. So they're going to make back, you know, if this thing sells for $50 million eventually to Twitter or whoever, you know, they're going to get the whole 50 because they have like, they get the money first. So they'll make back their money first. And so like, You know, like on the whole, it's not that bad of a bet, even if it doesn't work out. And if it does work out, you know, you're a genius and great, you're, you know, everything worked out great. So, um, so, yeah, it was whatever.

• 33:16Sam Parr?

  What?

• 33:16Shaan Puri?

  Okay, I was gonna tell you an idea.

• 33:18Sam Parr?

  Yeah, well, you're.

• 33:19Shaan Puri?

  So my ideas are on a beverage company. Okay, so I was thinking about, I was like, damn, everybody's done every variation of this. It's like bottled water, boxed water, Liquid Death is water in a can that looks like a beer can.

• 33:28Sam Parr?

  Logan Paul has one.

• 33:29Shaan Puri?

  There's vitamin water, there's non vitamin water, there's flavored water, there's sparkling water. And then there's like 10 of each of these, right? I was like, what, what haven't people done? What's the, and so I came up with this brand and this is free for anybody to run with. Um, just.

• 33:42Sam Parr?

  Ketchup, what's it like hot dog water?

• 33:44Shaan Puri?

  Boys in, cut your boys in, uh, if you do this, I'm calling it Felix Felicis. Um, which is, I don't know if you ever read Harry Potter, but it's basically this potion that Harry gets. He wins this thing and the professor gives him this potion. It's like, you get one drop of this and it's, it's going to give you great, like good luck for one day. 24 hours, you're gonna have, everything's gonna go your way. And, uh, the potion was called Felix Felicis or something like that, or Felices. I don't know how you say it, but like in my head, when I was reading it, I called it Felix Felicis. So we're gonna go with that. So basically it's, it's good luck water.

• 34:18Sam Parr?

  Felix Felicis and it's like you're one lucky cat?

• 34:22Shaan Puri?

  I don't know, I bet, I bet I'm just butchering the pronunciation and I don't know what it is. But what a great slogan that you just came up with as we build this brand in public here. Felix Felicis, you're one lucky cat. And, um, and the, you know, the brand, it's, uh, the, basically it's water that's infused with things that give you good luck. I don't know what that is. It might just be good vibes. It might be like some crystal, uh, like, you know, that Goldslogger liquor, like there's like some flakes at the bottom that are your little good luck charms. Um, this comes from, you know, the Himalayas, you know, it comes from whatever the luckiest place on earth is. I don't know what that is, we'll find out. That's the idea. It's just placebo water and it's openly placebo water. But you know what?

• 35:05Shaan Puri?

  I like when I feel like I had a little good luck charm at the start of my day. I like the idea that, hey, you know, I got that big test today. If I'm, what am I gonna go grab? Vitamin water or lucky water? I'm gonna go grab the lucky water if I got the test, just in case, just in case this thing's real.

• 35:19Sam Parr?

  I've heard a lot of ideas on this podcast and that is definitely one of them. That's, that's what I would say about that.

• 35:30Shaan Puri?

  Okay, my second silly idea, my second silly idea is again, another great name. It's called Galimony. What's Galimony, you ask? Galimony is alimony for your girlfriend. So here's the deal. Let's say you're a girl, you're dating a guy who's super into crypto, right? You're, he keeps talking to you about Ethereum and Bitcoin and Zcash and the next big thing. And he keeps telling you that Web three is the future and, you know, smart contracts and the dollar's going to crash. He never needs to talk to a lawyer again because of smart contracts. You say, oh, that's cool. Actually, I have a great smart contract idea for us. And she, he's like, oh, I'm so glad you're finally getting into Web three. This

• 36:12Shaan Puri?

  is the future. You're like, yeah, it's the future for sure. Um, hey, why don't you just use your MetaMask to log into Galimony? And what you do is you put up one ETH and if we break up, I get half. And it's, it's basically a divorce for non-married couples where the boyfriend is obsessed with Web three and you're the girlfriend and you're like, how do we profit off of this guy's annoying obsession?

• 36:34Sam Parr?

  All right, that's actually good.

• 36:35Shaan Puri?

  Galimony, that's good. Smart contract that would go viral and you just both lock up your, you both lock up your ETH or maybe he locks up your ETH, he locks up the ETH and it's actually, actually here's, okay, let me make it better. Let me just riff with myself here. This is a one man brainstorm. Okay, he puts in the ETH, the ETH is never at risk. So, because you know, maybe he's like, why, why would I take this deal? You say, the ETH is never at risk, my friend. If we break up, you'll always get your ETH back. But while we're dating, this is going to be automatically yield farming interest and I get to keep the interest on this thing because I'm putting in this time dating your schmuck ass who's obsessed with Web three. So put a little collateral up, it's going to be farming. We get to have

• 37:18Shaan Puri?

  a Web three experience. This is the future. Am I right? That's what I would be doing if I was dating.

• 37:22Sam Parr?

  But so, so how does she get paid? She like clicks a button says we?

• 37:26Shaan Puri?

  The smart contract, actually, maybe it's tied to like your Instagram account. I don't know. Well, you maybe, maybe both sides have to confirm that you're broken up.

• 37:34Sam Parr?

  Yeah, but why would I ever confirm that?

• 37:36Shaan Puri?

  Because then you start dating the next girl. I'm just going to send her this. This link that says he signed in with a cryptographic signature that only he could do with his private keys saying, we are not broken up. And so, you know, you kind of need that proof of proof of relationship to be accurate. Otherwise, you're leaving a little liability out there by saying with the utmost truth, truth that you are in a relationship. So he's gonna have to, he's gonna have to be true.

• 37:59Sam Parr?

  Have you heard young kids, what they say now is receipt?

• 38:02Shaan Puri?

  Yeah, these are receipts.

• 38:04Sam Parr?

  Yeah, like, show me the receipt. And that's what we're talking here. I just learned that on that TV show that you discovered for everyone else called Cheer.

• 38:12Shaan Puri?

  Yeah, you know, I'm just like, you know, such a, I basically like at like these indie festivals, just finding these hidden gems like Cheer.

• 38:19Sam Parr?

  Yeah. So, Gallimony, I'm on board with. I think that's cool. That is a viral idea.

• 38:24Shaan Puri?

  Ben, young, powerful Mormon Ben, can you come out here and tell us, give me your rankings, one to 10, 10 being, I'm quitting my job, I'm going, starting this, one being, I can't believe you just said that idea. Give me Felix Felicis, where are you at?

• 38:38Ben?

  I'm honestly at like a nine or 10.

• 38:41Shaan Puri?

  Thank you. Thank you.

• 38:43Ben?

  You threw out the term, though. You just kind of threw away like placebo water, which I also think is like a separate brand, maybe for like, science nerds, but like, same.

• 38:53Sam Parr?

  And the tagline is like, at least we admit we're full of shit.

• 38:56Shaan Puri?

  No, no, it's, it's, no, it's actually placebo water is actually part of the category. I'm a category creator in addition to a entrepreneur, designer and fashionista. So the category here, it's like plant-based, but it'll just be called placebo-based beverages. And these are placebo-based beverages of which we are, you know, we launched the first one.

• 39:16Sam Parr?

  Okay, and what about?

• 39:17Ben?

  I'm on board. And Gallimony, that one, not quite there, not, not quite to the level of Felix Felicis. I'm going to say that's more like a six. Like, there's something there, but you need to develop it a little bit more.

• 39:31Shaan Puri?

  Okay.

• 39:31Sam Parr?

  Anything less than an eight is a zero, by the way.

• 39:34Shaan Puri?

  Feedback is a gift. So I thank you for the gift, Ben.

• 39:37Sam Parr?

  Can I tell you about one thing really quick that I just discovered? So have you heard of the Twitter handle Elon Jet?

• 39:44Shaan Puri?

  Elon Jet? No, what is that?

• 39:46Sam Parr?

  Dude, there's this young kid who created.

• 39:49Shaan Puri?

  Elon's jet? Is that the guess?

• 39:51Sam Parr?

  Who just tracks Elon's jet. And so as of now, he's near where our friend Jack lives in Hawaii.

• 40:00Sam Parr?

  And so, basically, when you have a jet.

• 40:02Shaan Puri?

  How many followers does this have?

• 40:03Sam Parr?

  Eighty-three thousand.

• 40:07Sam Parr?

  And so it's a 20 minutes ago.

• 40:08Shaan Puri?

  To the poor guy who's like trying to produce high quality content every day and is grinding to like 12,000 followers. And then Elon's jet just zips to 83,000 followers overnight.

• 40:19Sam Parr?

  It says something like, um, all right, took off from Kailua, Hawaii, now going to Austin, Texas. Arriving in six hours and 17 minutes, landed in Austin, Texas, approximate time, six hours and 21 minutes. It's pretty, pretty wild, isn't it?

• 40:38Shaan Puri?

  This, you're not a big sports guy, like a mainstream sports guy, but this became a big deal every year for NBA free agency. So basically, you know, Kawhi Leonard becomes a free agent. He just won the finals. He's the finals MVP is like the hottest free agent and nobody knows where he's gonna, where he's gonna sign. And all the reporters were trying to like work their sources, but like their sources are basically like teams leaking information that makes them look good. And the agent leaking information that just like is a negotiation in public against other teams. And Reddit actually solved the case. They're like, hey, we can just track Kawhi's jet. Oh, look, he's going to LA. I bet he signs at the Clippers and sure enough, signed to the Clippers like.

• 41:17Sam Parr?

  Wait, what type of jet did he have? Like why, so I, I, how does jet registration work?

• 41:22Shaan Puri?

  So they could, so they could track basically any private, private flight has to go through air traffic control. That's how these guys do all the stuff.

• 41:29Sam Parr?

  So they have the, and they have to name the passenger?

• 41:32Shaan Puri?

  They just figure out once what they don't, you don't know who's the passenger, but you figure out who's jet is it? So for example, this is Elon's jet. What they were tracking for Reddit, I think was the owner's jet. So they knew, um, they knew which owners, which teams were going to pitch him. So it'd be like, oh, a flight from Miami to Toronto just left. That's, that's the Miami Heat owner's jet. So that's them going and pitching their case. Oh, they got a second meeting. So that means they're doing better than the Knicks who didn't get a second meeting. And they were tracking that. And then I forgot how, I think what it was, was like the, someone had lent, basically like they, they know who the, they know who the billionaires jets are. And you can't like shake that once that's tagged, it's tagged. And so from there they knew, and somebody was like letting him use their day.

• 42:13Shaan Puri?

  It wasn't Kawhi's jet, but like something like that was going on where a rich guy was letting Kawhi use his jet for this purposes. And so they knew before the professional journalists knew where he was gonna sign.

• 42:24Sam Parr?

  This is badass. I've never heard about this. This is awesome. I knew that like jet tracking was, was like that, but I didn't realize it was that good that you could like for basketball trades.

• 42:33Shaan Puri?

  Right.

• 42:34Sam Parr?

  It's really scary. It's kind of like

• 42:36Shaan Puri?

  I feel like you shouldn't be able to do this.

• 42:38Sam Parr?

  Dude, what's crazy is like, my head automatically goes to like crazy stuff like JFK shit like, I'm like, oh, I could go kill Elon.

• 42:45Shaan Puri?

  Yeah, some kidnapper, some like, you know.

• 42:47Sam Parr?

  Like, like, just with a, with a good enough shot, you know, I got this.

• 42:52Shaan Puri?

  Right. He needs Harrison Ford flying with him, Air Force One style. If we're gonna put Elon on a jet,

• 42:58Sam Parr?

  Get off my plane.

• 42:59Shaan Puri?

  Yeah, exactly. That's pretty good.

• 43:03Shaan Puri?

  Wow, I'm impressed. All right, we're at the top of the hour. I think you got a jet, so uh,

• 43:07Sam Parr?

  I gotta go.

• 43:08Shaan Puri?

  We'll track where you go on jet.

• 43:10Sam Parr?

  Yeah, right.

• 43:11Shaan Puri?

  Yeah, can someone make one of these for us and just leave mine at home?

• 43:15Sam Parr?

  Southwest?

• 43:17Shaan Puri?

  I'll send you my Southwest anytime flight details. I'll just give it to you and you can just post it.

• 43:24Sam Parr?

  Yeah, does Hertz car rental, like, they put an air tag in my Ford Taurus?

• 43:30Shaan Puri?

  Yeah, Sean's still in the burbs. He went to the park with his kid. Still there. Hasn't left.

• 43:35Sam Parr?

  Oh, Chick-fil-A.

• 43:40Sam Parr?

  Oh my God, it's so stupid.

• 43:44Shaan Puri?

  All right, we're done.