Pod Insights Habits and Hustle Episode 508: Those Fitness Trends Are Failing You with Liron Kayvan About this episode Are viral fitness trends actually helping you get fitter, or are they just a distraction from what really works? In this Fitness Friday episode, I am joined again by my friend, Liron, to dig into the latest social media workout crazes and why so many people overlook the basics that truly get results.
We're covering everything from how to avoid common plateaus to the actual workouts that build lasting strength and why heavy weights and structured cardio can't be ignored.
Liron Kayvan founded BFLA in 2019. He's a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years.
What we discuss:
Are Viral Fitness Hacks Worth Your Time?
We Fall for Crazy Fitness Trends
The Only Fitness Advice You'll Ever Need
Is Food Obsession Hurting Your Fitness Goals?
Why You Can't Out-Exercise a Bad Diet
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Find more from Jen:
Website: www.jennifercohen.com https://www.jennifercohen.com/
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Find more about Liron Kayvan:
Website: www.beyondfitnessla.com https://www.beyondfitnessla.com/
Instagram: @beyondfitnessla https://www.instagram.com/beyondfitnessla
Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:01 Speaker 00 Hi guys, this is Tony Robbins. You're listening to Habits and Hustle. Crush it.
0:08 Jen Cohen? Hey friends, you're listening to Fitness Friday on the Habits and Hustle Podcast, where myself and my friends share quick and very actionable advice for you becoming your healthiest self. So stay tuned and let me know how you leveled up.
0:31 Jen Cohen? Before we dive into today's episode, I want to thank our sponsor Momentous. When your goal is health span, living better and longer, there are very few non-negotiables. One of them, quality. And when it comes to supplements designed for high performers, nobody does it better than Momentous. Momentus goes all in on NSF certification, which means every single batch is tested for heavy metals, harmful additives, and label accuracy. And that's why they're trusted by all 32 NFL teams and top collegiate sports dietitians across the country. Here's the thing, they don't sell every supplement under the sun,
1:13 Jen Cohen? because they believe in nailing the basics with rock solid consistency, and those basics are protein and creatine. Momentus sources Creapure, the purest form of creatine monohydrate available, an absolute must for both men and women who want peak physical and cognitive performance. So if you're serious about leveling up, go to livemomentous.com and use code GEN for 20% off. Just act now. Start today. GEN for 20% off. livemomentous.com.
1:56 Jen Cohen? Hello. We're here again with Fitness Friday with my friend Liron. He does a lot of these things with me because I just like yapping and yapping with you.
2:06 Speaker 02 Two yappers.
2:06 Jen Cohen? You're a yapper and I'm a yapper. And I want to say this because I always forget, guys, please do me a solid. If you guys can like this podcast, subscribe if you haven't subscribed. Leave a review, leave some comments. It really helps the podcast and I would really appreciate it. I always, I always forget to say something and share it. Please share the podcast. If there's something that you heard that is interesting that you think is, can be helpful to someone else, please share.
2:37 Speaker 02 Or you want to talk shit about your friend.
2:39 Jen Cohen? What?
2:39 Speaker 02 Or you want to talk shit about your friend.
2:41 Jen Cohen? Why would you want to talk shit about your friend?
2:43 Speaker 02 You know, like plant-based, meat-based, you know, that type of thing. If you just want to send something as a.
2:48 Jen Cohen? Don't listen to him. He's talking about a different episode. Just do me a favor, like, subscribe, share. It makes a big difference. Okay, with that all being said, let's talk today about viral fitness trends. I love this topic. Okay, I want to start by saying the funniest thing. Someone sent me, speaking of sharing, someone sent me the funniest, funniest reel I've seen in a long time. It was literally a reel of a guy making fun of middle-aged women who basically will do everything, every type of workout, quote unquote, except an actual workout, right? Like, you know, so instead of just doing like weights and some cardio,
3:29 Jen Cohen? they're doing all sorts of crazy wackadoo things, like trying to run up a tree and then run down.
3:35 Speaker 02 It's 100% true.
3:36 Jen Cohen? Well, that's why it was so funny. It was because it was so true. Like, everybody, like all my friends, we basically, middle-aged women, they're going by the droves to try all these wackadoo classes and just to do anything other than the things that will be the most effective. Like, nobody wants to listen to what actually works, which is heavy weights and some cardio. Instead, they literally will go and like, will, will like go on a swing set and like just, you know, basically with your stomach and like up and down.
4:10 Speaker 02 There's always a swing set in there.
4:11 Jen Cohen? There's always a trampoline. A swing. And by the way, I'm a victim of this too. I have my trampolines and da da da. And there's a place for all of it.
4:19 Speaker 02 You're talking about like trendiness and stuff.
4:20 Jen Cohen? Yeah, I'm talking about trends. Like they'll see something on TikTok or they'll see something on Instagram that looks like the new workout of the month or the day. And then they'll go and do it versus doing what's actually the most effective, which is weights, let's say. And I also think running, if they're gonna do a cardio workout, I think running is really effective. I also think inclined walking with a vest, like a weighted vest or with hand weights, the most effective. And besides those two things for cardio, obviously I love walking. Walking is like an incline walk. You know, those are to me the most effective and the most, the most easy to do. But people are like, will do anything but the things that work.
5:00 Speaker 02 Rucking. You know what rucking is?
5:01 Jen Cohen? Of course, rucking is wearing a weighted vest.
5:03 Speaker 02 Yeah, or your baby, like I do.
5:05 Jen Cohen? Oh, you wear a baby. That's basically a weighted vest.
5:07 Speaker 02 Yeah.
5:07 Jen Cohen? So that's what I find really funny. So let's talk about these viral fitness trends. So the one that's really popular right now is this 12% incline with 3%, you're going, you're going 12, 12% on an incline at a 3.0 speed.
5:23 Speaker 02 Very specific.
5:24 Jen Cohen? For 30 minutes. Cause some girl on TikTok.
5:27 Speaker 02 Bodybuilders have been doing that since the 60s.
5:29 Jen Cohen? A hundred percent. But some chick on, on TikTok did it. And now it's called the 1233 workout.
5:35 Speaker 02 It's got a name.
5:36 Jen Cohen? Yeah. And everybody's doing it. It's like the thing to do.
5:40 Speaker 02 Fantastic.
5:41 Jen Cohen? And no, the 12330, I think it's called, or the 1233. I don't know what it's called, but it's basically 30 minutes at 3 miles an hour at 12% incline. And it's all the rage, which is by the way, what I've been doing since I was like 17 years old. You know what I mean?
5:58 Speaker 02 This is not new stuff. Yeah.
5:59 Jen Cohen? It's not new, but this is what everything kind of recycles itself. It's like, everything is cyclical, right? Like, people are acting like they've never heard of such a crazy thing before, which was like, it was like old school.
6:11 Speaker 02 And I bet most of them are holding on the whole time. So it's basically just.
6:13 Jen Cohen? They probably are. I don't know. I haven't seen it. But I will say that, you know, with anything, let me just say this. I want to make sure this is a caveat that I'm saying that no matter what workout you do, if you're doing an incline walk, not an incline walk, whatever, any movement is better than zero movement. Okay. But I want this caveat to be very, very important right now is the fact that no matter what you do. No matter how effective it is, you will plateau if you don't change it up. So don't always do 12% at a three mile at 30 minutes. Maybe do 15 at like 2.6 or maybe do a 10 at 4.0.
6:53 Jen Cohen? The more you change it up, the less your muscles will get kind of acclimated. And you'll constantly see or limit your plateau, basically. Limit the, limit the plateauing situation.
7:07 Speaker 02 I think in general, aside from just changing it, you want to constantly kind of progress. You want to make it slightly harder every time.
7:15 Jen Cohen? That's so true. Not every time. Like what I would say is I wouldn't do it every time.
7:18 Speaker 02 Over time though.
7:19 Jen Cohen? Over time.
7:20 Speaker 02 In the long term, you should be seeing at least some gradual increase.
7:23 Jen Cohen? Like, but a lot of times, like for me, walking is my gateway drug to doing a more intense exercise.
7:30 Speaker 02 To use it as a warm up.
7:31 Jen Cohen? I use it more than just a warm up. So like, I'm much more of a cardio junkie than I am of a weight junkie. So for me to actually get the pump and the energy to actually do weightlifting, I have to do my cardio first because then it's like the gateway. Like I'm sweaty already. I'm already like in the workout mode. Well, let me tell you, I'm already in the workout mode. So then for me to go into like, to, to weight is much more of an easy place to go. Versus me having to like, just go right into like a heavy weighted extra, like heavy weights. Because I will procrastinate and I will think of everything that I have to do besides that.
8:10 Jen Cohen? But just starting to walk is so much easier than thinking to yourself, oh yeah, I gotta go do like really heavy squats.
8:18 Speaker 02 Yeah.
8:19 Jen Cohen? So if I just do some cardio, it could be like 20 minutes. It like really, really helps me go into the next thing. So did I answer your question? You said how long do you do it for?
8:30 Speaker 02 It sounds like it's um, kind of ritualistic for you.
8:33 Jen Cohen? It's a ritual.
8:33 Speaker 02 It's now associative. It's now like, okay, your body is basically getting the message, okay, now we're working out.
8:38 Jen Cohen? It's a habit.
8:38 Speaker 02 Leave, leave all your other stresses and concerns at the door. It's workout time.
8:43 Jen Cohen? It's a habit. And by the way, I don't care how many people. People tell me that cardio sucks. I shouldn't be doing cardio. I should only be doing weights. Because for me, if I don't do that cardio, my brain will be a mess. I'll have higher anxiety. My, I will start to get depressed. I will not be as happy. My mood will really, really be, you know, down the tubes. So for me, my cardio and a lot of people's cardio is more for their brain health and their mental health than it is for their physical health.
9:11 Speaker 02 Definitely.
9:11 Jen Cohen? And like I said, it's a gateway drug for me to actually now feel energized and feel like I can like conquer the world to go and like crush those weights. Which is really what I know what we should be doing as we age. Because as you get into middle age, that to me is fundamental. You need to do heavy weights.
9:30 Speaker 02 Yeah.
9:30 Jen Cohen? So no matter what the fitness trend is, no matter what your friend Molly is telling you to do, you must, must, must do heavy weights.
9:40 Speaker 02 A lot of that, I think, is also social conditioning. I think it's that we think of weightlifting as a young man's game. So elderly shouldn't be doing it, which is the complete opposite of the truth. And women shouldn't be doing it. And I think even though logically, I think we're starting to understand that that's not true, that women should be lifting weights, that older people should be lifting weights. There's so much social conditioning that I think women feel like it's not feminine. So they do the feminine thing and those things are in our society, these silly, yeah, these silly. Not to say they're silly. I actually, again, I have a whole podcast on this, but like,
10:12 Jen Cohen? Play, play, play.
10:14 Speaker 02 So you should be doing fun, dynamic, novel things because your body loves that. It's play. What you're doing is your play and you're mixing workout with play.
10:26 Jen Cohen? You, I think not only mixing workout with play, you're also, it's great for your brain to be doing things that you altered, you wouldn't be doing regularly. Like it's good for your, your mental conditioning, you know? So to me, that's why any movement is good movement. I don't care how kooky or wacky it is. But this is the caveat I was trying to say earlier. But if you're trying to change your body composition and if you're trying to build lean muscle mass, you must do weights. You're not going to get that by jumping on a. Trampoline and doing wackadoo exercise classes that require that are basically you moving in weird ways or like or just doing whatever's trendy like it does come down to old school
11:09 Jen Cohen? foundational fundamental shit that actually moves the needle. I don't care what anybody says. If you want to have fun and you just want to move your body because it's great for your overall, you know, well being marvelous. If you want to change your body composition and you want to actually like change how you, you know, how your genes fit, there's nothing that beats heavyweight and cardio for me anyway.
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13:00 Speaker 02 Do you have an RX? Like, do you have a prescription for people?
13:04 Jen Cohen? Yeah, my prescription is cardio and heavy weights.
13:08 Speaker 02 But how many times a week?
13:09 Jen Cohen? No, my, my prescription for people to get a kick ass body in middle age especially is I would do heavy weights three times a week. I would do one day a week of like light to moderate. So then you're doing four days at minimum weights. I would also do some form of cardio every day for at least 30 minutes. That could be walking, that could be, what I prefer though is incline walking or jogging. I wouldn't do too much of the running because it's bad for your knees. It could be bad for your joints and too much running, quite frankly, can make you look flabby. I'm just being honest. That's why bodybuilders are always doing those incline walks.
13:49 Jen Cohen? Right. And people who are like in competitions, they're not running because you look, you look skinny fat. Right? If you do too much of it. Endurance runners look skinny fat or they just look like, they don't look like the body, the ideal body that people are trying to go for. Do you want to have that body that everybody is ideally trying to get? Which is like really toned, looking athletic. I would say those incline walks with the weighted vest or the hand weights every single day for a minimum of 30 minutes plus four days a week of weightlifting and eating enough protein because a lot of your body is made in the kitchen. It's not made at the gym. It's not. I can work out all fucking day.
14:34 Jen Cohen? And if I'm not eating like on point or eating enough protein and I'm not like keeping my eye on the prize.
14:40 Speaker 02 For some reason, people really seem to, I think most people that I know seem to be able to do the workout part. There's rare, rare people where it's the opposite, but most people seem to be able to do the workout part, but they just cannot get the nutrition part together and I don't know why.
14:55 Jen Cohen? I totally agree. I think that's my problem. I think I'm already disciplined enough to work out. Like I, I work out like a fiend because I'm so now conditioned to work out like a fiend. Like, like I was saying earlier, it's become habitual. It becomes my ritual. So my brain isn't intact because working out for me really helps me mentally. However, where I always slip up and just because I'm a fitness person, blah, blah, blah. People don't think it's true. Is my nutrition because I
15:22 Speaker 02 But what's a slip up to you? What's a slip up to you is gonna be different than a lot of other people.
15:25 Jen Cohen? No, but I'll tell you something. I'm obsessed with food. I love food. I love talking about food. I love eating food. I love, I love going to the grocery store so I can look at food. I just love food. Like an outing for me is to go to Costco and look around for an hour and I'm in, I'm in heaven. It's crazy.
15:43 Speaker 02 I mean, think about it. It is, it is literally your primary drive in life, like a child's first drive, often they breathe. Is to eat. That's what they want more than anything else. So it's so deep in our DNA, the drive for food that if, that if you don't, if you're not a foodie on some level, if you don't love food, there's something wrong with you.
16:01 Jen Cohen? Okay, I totally agree, but there are those people out there and I don't know, God bless them, where they don't live to eat. They eat to live. And they just don't care about food. Like my daughter, she could care less about food. She'll be, ah, eat alone, ah, she doesn't care. My son loves food like me. You know what I mean? Like I, there are people out there who just don't really care that much. And I just don't know. My brain is so wired to like, think about food. Like when I'm eating breakfast, I swear, I'm like, I can't wait for lunch. What can I have for lunch today? And then while I'm having lunch, I'm like, oh my God, like for dinner, if I have this, then I can have that. Maybe tomorrow I can eat this. Like it's a bad thing and a good thing.
16:43 Jen Cohen? Because for someone like me who's so preoccupied with like fitness and all that stuff, like it's a real brain. It's like a mindfuck, right? Because I know all the stuff I want to eat. I really have to be careful.
16:59 Speaker 02 So do you want to hear my theory on this?
17:00 Jen Cohen? Yes, but I wanted to say one more thing. So that's where discipline is really required. And I can't rely on willpower in that way because willpower will only last me so long. And then I, and then I just like collapse and I'll eat and I kid you not, I'll eat like nine pizzas.
17:18 Speaker 02 So, so this, do you want to hear my theory on this?
17:21 Jen Cohen? Yes.
17:21 Speaker 02 Done this on the podcast too, but. My theory is that we're all like that and that's not an individual. I think people often personalize eating problems. They think it's a personal issue and I think to some extent, almost all of Western, particularly American society, has the same problem you have. And the, and so they feel like they're obsessed with food and they're always craving things and they're going to have to fight their desires. But my theory on it, and it's been tested, this isn't just me pulling it out of the sky, is that you're not obsessed with food. You're not, and I'm not talking about you specifically, I'm thinking people aren't so, so much that they're obsessed with food or have an unhealthy obsession, it's that their body is asking for nutrients. And so
18:02 Speaker 02 the cravings are actually adaptive and they're telling you, I want something. And the less you give it into it, the longer that goes and the more sort of extreme. So that's where binging comes from. Binging comes from this suppression, this artificial suppression from the head down, telling the body, no, no, no, no, no, we're not having this thing, X, Y, Z. And then eventually the body, because it has to, rebels and forces the, the brain, the person to binge because it's been suppressed for so long. So it actually makes sense. The body is saying, I don't know when I'm going to be able to have these nutrients in this pizza. You said nine pizzas, right? I'm, I don't know when you're going to let me have pizza, so I'm going to stuff away nine of
18:43 Speaker 02 them. So you get this extreme swing to swing and the way to combat that, the actual solution to that problem is to find the middle ground where you actually just eat what you want and you start to eat intuitively. And I think the biggest specific nutrient that people are missing is saturated fat. So the things we seem to love are the things that we're told we don't like. So we're told, uh, the, we're not supposed to eat. So we're told no salt, right? That's that, maybe, maybe that was more when we were younger. Yeah, no, no. Not anymore. Yeah. But people used to say no salt. Now it's. No sugar and no, no saturated fat. Those are the three things that people need to eat more of. They need salt. That's why I have people supplement with salt in my gym. They need sugar.
19:26 Speaker 02 That's why I tell people to eat fruit. And I'm sorry, I'm flipping everyone off.
19:31 Speaker 02 This is to the people who say, don't eat fat and sugar and salt. And then the last thing is saturated fat. What's saturated fat? Meat, eggs. If you are plant based, then you can get it from coconut and even cocoa butter. But those rich fats that we fucking love, cheese, yeah, eggs, butter, meat.
19:50 Jen Cohen? I, okay, I'm gonna interrupt you. I, okay, only because I agree with you a hundred percent. I think that, uh, I know you're really worried, but I'm gonna, I'm gonna throw a monkey wrench into your thing, right? I think intuitive eating is a really great way to be. I'm much more of a realist and I'm a very practical gal. And I think that a lot of times people know that that's what they need to do and what they should be doing. However, it's much harder said than done.
20:18 Speaker 02 Agreed.
20:19 Jen Cohen? And I think people are already programmed to be a certain way and they've done things for so long. It's very hard for them to unwind that and unravel that. So I don't believe that, you know, you know, there was this whole theory that, oh, you know, everyone should have a cheat meal, a cheat day, right? I don't believe everybody should have a cheat meal and a cheat day. I think that it can really counteract a lot of people, right? Like if you have a cheat day, right? You could end up having like so many calories in that day that it just kind of just like counteracts all the good stuff that you did that whole, that whole week, right? And it's, it's like for your psyche, it doesn't work for some people.
20:56 Speaker 02 Yeah.
20:56 Jen Cohen? So.
20:57 Speaker 02 That can go wrong. Yeah. A cheat, a cheat day, a cheat meal can go horribly wrong. Could also be wisdom in it too. Like it really depends. Like talking about it is hard because it depends how it's done. It depends what the quality is behind that. It depends what, what the meaning is to the person for that cheat day or that cheat meal. Especially psychologically, but also physically. If you feel like you're miserable six days a week, then then then your cheat meal isn't gonna work. Your cheat day isn't gonna work.
21:24 Jen Cohen? I mean, listen, I've tried this whole idea of like, oh, just eat what you want, when you want and see how it works. Well, you know what happens?
21:29 Speaker 02 That's not enough framework.
21:30 Jen Cohen? I know that framework doesn't work. You know what happens? You eat way more calories. And so people over index how many calories are actually burning in their workouts. And then because. Because they over index that the the amount of calories that they're they're actually working out. They end up eating a lot of calories and they're not, there's no, you're you're not getting a deficit. You need that deficit in your calories to lose weight, right? Even for maintenance of some, you you need to know, it is, it's, it is pure, it is kind of a calculation. Like, this is the amount of calories I need a day.
22:01 Speaker 02 No one loses weight on eight thousand calories a day.
22:03 Jen Cohen? Nobody loses weight.
22:03 Speaker 02 From Michael Phelps, maybe.
22:05 Jen Cohen? Unless you're swimming twelve hours a day.
22:07 Speaker 02 Right.
22:08 Jen Cohen? But I think that's why people have to have a come to Jesus and have a realistic expectations. If you are working out like a regular human being in the gym for an hour, forty five minutes, you're only burning like three hundred or five hundred calories. Maybe six if you're someone who's like going at it really hard, okay? People think that's like a thousand calories because their watch says so. Their watches are almost always wrong, okay? These trackers are not accurate.
22:32 Speaker 02 What often happens is if you burn five hundred calories, sometimes what will happen is for the rest of the day, your body will just shut down four hundred and ninety nine calories of your metabolism. So you will stand less, you'll move less, you'll breathe shallower, like you, your, your body, your digestive system will shut down, like your body will counteract that. So that's not necessarily like trying to exercise your calories off is not necessarily the best way to do it.
22:56 Jen Cohen? No, you shouldn't be exercising your calories off. But what I'm saying is what you do is you think, okay, I burned this amount of calories.
23:01 Speaker 02 So now I can eat this much.
23:03 Jen Cohen? And I now I can eat this much more when your numbers are not even like realistic.
23:08 Speaker 02 No.
23:08 Jen Cohen? And so you end up gaining weight. And like the number one way for me to control what I'm eating and to know what I'm eating is to have food that is single ingredient or exactly, I know exactly the ingredients in. So I don't eat any processed food as much as I can help it. I'll eat only things that are that are grown that I know. So I'll eat like a pure protein, I'll eat like a vegetable and I'll eat fruit. I'll eat things that I know are like as single or minimal ingredient as possible versus like going out to a restaurant where they automatically, a meal that you go and eat at a restaurant, you should just add another five hundred calories.
23:46 Speaker 02 And it's also not just, it's not just the calories. It's like that, what you said about the minimum. processed foods. The reason it works is because that's natural foods that your body can understand that. When you're eating these hyper palatable foods that are processed that basically hijack your your brain and your taste system, that's when things go.
24:03 Jen Cohen? Oh, I agree with you. That's, that's, we could do a whole podcast on that.
24:06 Speaker 02 That, yeah.
24:06 Jen Cohen? But I'm talking about like, if I'm going to have a chicken breast, right? I just want to have it grilled, like it's with some olive oil and some very, very simple seasonings. Versus, if I go to a restaurant and think I'm just ordering a chicken breast, a lot of times they're putting a lot of other stuff on it or in it, but putting extra butter, they're putting more oil than I would like. They're cooking it on a, a surface that probably had lard on it. So you're at, the calories get exponentially higher with shit and fat that you don't even want on it or need, right? So like a good way to kind of, you know, offset that is A, make your own food, right? And B, cognizant of those things. So when you go to a place and you're like, you, you are tracking your calories and you are tracking what you're eating.
24:48 Jen Cohen? Always add in an extra three to 500 calories. So you have that like bumper.
24:53 Speaker 02 It's very hard to be in perfect shape or the best shape you can be in without cooking.
24:58 Jen Cohen? All your food.
24:59 Speaker 02 Yeah. If you're eating out three times a day, it's very hard.
25:03 Jen Cohen? No, it's, it's really hard. You, you, you will.
25:05 Speaker 02 It can be done, but it's hard.
25:06 Jen Cohen? It's super hard. Yeah. So I think that's basically what we are talking about on this podcast. Guys, just watch what you eat. I think at the end of the day, this is the, these are the takeaways. The takeaway is try to cook your own food. If you are trying to manage and monitor your weight loss or fat loss, or overall your body, what you're eating, what, what you're doing for your body. Add some calories that you're going to be taking in if you're eating out, but try to minimize that. Do heavy weights for body composition and some cardio. And do move movement, any movement is better than no movement. So do your wacky exercises and your wacky classes and enjoy yourself.
25:43 Speaker 02 Get the swings out.
25:44 Jen Cohen? Yeah. And the trampolines. All right. Thank you.
25:47 Speaker 02 Bye.
25:47 Jen Cohen? Bye.
Previous Episode 507: Robert Herjavec: The Mindset Behind Shark Tank-Level Success Next Episode 509: Renee Fitton: Fast-Mimicking: A Smarter Way to Support Longevity Page updated October 31, 2026 · transcript and summary are machine-generated