Start With Yourself: The Mindset That Built an Empire | Emma Grede

Emma Grede's most surprising confession is that she never saw her childhood in East London as a disadvantage. While raising her younger sisters, skipping school, and watching Oprah to find her blueprint for life, she was quietly building the belief that she was more capable than anyone around her. That unshakable self-trust is the thread running through everything she has built, from Good American to SKIMS to the Obama Foundation board. For anyone who has ever let fear, self-doubt, or the weight of other people's opinions keep them stuck, Emma's story is a direct challenge to reconsider what is actually holding you back. This conversation will show you how to stop measuring yourself against everyone else's standards, put money at the center of your plan without shame, manage your emotions like a skill rather than a sentence, and build a life that is entirely your own design. The Greatness Playbook: The Self-Led Success Edition Emma’s book: Start With Yourself: A New Vision for Work & Life Emma's Instagram Emma's Website In this episode you will: Discover how to reframe your hardest life experiences as the very thing that makes you exceptional rather than the thing that holds you back. Learn why putting money at the center of your goals is not greed but the clearest path to freedom, and how to stop apologizing for it. Understand the practical steps Emma used to manage anger and emotional reactivity starting at age nineteen, and how that discipline became one of her greatest competitive advantages. Break free from the trap of other people's opinions by building a personal scorecard rooted in your own values, not what the world expects of you. See how to think in seasons so you can go all in when it counts, protect what matters most, and make tradeoffs without guilt. For more information go to https://lewishowes.com/1914 For more Greatness text PODCAST to +1 (614) 350-3960 Follow The Daily Motivation for essential highlights from The School of Greatness More SOG episodes we think you’ll love: Lewis Howes Solo [Everything You Want In Life] Myron Golden Eric Thomas Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  I think that we've got ourselves into a really dangerous position when we feel like the only businesses that are valid are billion-dollar unicorn-sized and shaped ones. There's a lot of different ways to do businesses. And so I would think, are the limitations real? Or are you putting them on yourself before you get out of the gate?

• 0:19Lewis Howes?

  Emma Grede in the house. One of America's richest self-made women, having built multiple billion-dollar brands. And she's now the author of Start With Yourself. She's here to challenge everything you think about ambition, success, and the life you're capable of building.

• 0:34Speaker 00

  You have to get out of your own way. You've got to make sure that your biggest enemy isn't between your own two ears, right? You have to say to yourself, okay, wait a minute. I have these giant aspirations. You've got to get off your desktop, out of your head, and do something.

• 0:49Lewis Howes?

  If you could go back to the younger version of you, with all the lessons you know now, what would you say to her?

• 0:54Speaker 00

  I'm going to be really honest with you and say something that's maybe deeply unpopular because of where we are in this country right now.

• 1:05Lewis Howes?

  Very excited about this. One of the things I'm curious about is how you were able to become so successful with your mindset first, without having everything growing up in the perfect environment. Because I know you didn't have the perfect environment, the perfect schooling, all the opportunities given to you. So how did you develop a mindset that allowed you to have a thriving life, thriving marriage, thriving family, thriving health, thriving community, and everything else you've created?

• 1:33Speaker 00

  I love that you start there. That's like the best thing, the best first question ever. Because I feel like where I come from and the way that I started is so foundational to my success. And I often hear people talk about scarcity, or childhood trauma, or like the stuff that happened to them in a negative way. And I think for me, it was fundamental to the person that I am now. First of all, like, I come from East London. I'm the eldest of four girls. Raised with a single mum and so my life was really like from the beginning it was about doing, right? There was a role to play. It's like my mum's the dad, I'm the mum, we've got three kids together and my job was to like get them out the house, make the packed lunches,

• 2:15Speaker 00

  iron the shirts, get them to school. By which point I would turn around, go home and watch Oprah. So I missed a lot of school. Um, but it's interesting because I felt so capable, you know, by like ten or eleven, I could cook dinner for five people. And I never thought about it as like, God, this is like such a drain. I was like, look how much stuff I can do. Like, look how capable I am. And I really felt superior to people around me, to the kids around me. Yeah, I really did. I was like, look at these, they're like playing in the street. Meanwhile, I've just cooked dinner for five kids and all my shirts are ironed for tomorrow. Like, I really believed that. And I think I was lucky because I had a mum that really, you know, when you come from a place that's like, you know, devoid of

• 2:58Speaker 00

  hope, like my mum kind of gave me a lot of hope in myself. She didn't kind of like gaslight me, but she was very much of this idea, you know, she was like, Emma, you're not better than anyone, but no one's better than you. And I really believed that. I was like, oh, okay. So as I kind of went through my life and I, you know, it's like I left where I was from in Plasto. By the time I started getting jobs and in England, you know, there's such a hierarchical class system. I never imagined that any of these kids that went to Eton or Harrow were any better than me. I never imagined that because, no, I didn't think because they had an education and I didn't, that they were better. I was like, you've got one thing, I've got some other thing. Like, my stuff is gonna be all right.

• 3:38Lewis Howes?

  Why did you believe that though, when most people don't see that?

• 3:41Speaker 00

  Because I, I think I really knew better. I proved my capability. I had proved that I could like have an idea of what was gonna happen. And I really, in my head, had lifted myself. Out of where I was from, like I was always kind of looking over there, imagining what could be in my future. And also, I was a very, like my mom, again, I said she didn't gaslight me because she was like, you can have anything you want. So long as you're willing to work for it. So I was like, I'm just gonna be the hardest worker. I'm gonna do the most. And so it's like, I had a paper route. I worked in a deli. I worked in the local shop. I sold fireworks. Like, I did anything to get a buck, you know, like, I mean, anything. I used to sell like Ralph Lauren and Y S L shirts to the teachers at recess.

• 4:24Speaker 00

  I was, you know, I was a hustler in every sense of the word. And so to me, that like, you know, those dollars, that just meant freedom. That meant like, God, there's like something that I can do. I can take this. I can turn it into this. But I never ever thought that I was disadvantaged. Like, that just wasn't in my head.

• 4:43Lewis Howes?

  So it was just your mom at home?

• 4:44Speaker 00

  Yeah, just my, and my mom went to work every day. So she, she worked in, in a bank. She would literally get up super early. And she'd be out the house by like seven, seven thirty. So I was really left to my own devices because she was not coming back. You know, she was going to like bingo after work. She was doing what she was doing.

• 5:00Lewis Howes?

  Relax.

• 5:00Speaker 00

  I was, yeah, I was left with these kids of mine, my sisters. And, uh, you know, it was, it was up to me what I was gonna do. And I, I just knew like, you could make the day great. Or you could make the day terrible. And I was like, I've got to make the day great because these kids, they're vibing off of me.

• 5:17Lewis Howes?

  Sorry if I don't know this, but was your father never around or?

• 5:20Speaker 00

  No, so my mom and dad split when I was like five years old. So my mom had three kids under five when she was twenty eight. So when you think about that, like she was such a young woman. Um, and it was tough for her. It was really tough for her. So that's why there was never like a, oh my goodness, do I have to help my mom? It was like do or die. Like, of course you have to help your mom. Like you've got, you need to get through the day. Everybody's got to do what they do. Um, so my dad wasn't around. He came back in my life. In my kind of late teens and he's like, he's a great guy. You know, in my head, I was like, it didn't work out between them. That had nothing to do with me. And so it's like, I've done so much therapy and so much work on myself.

• 6:04Speaker 00

  And, you know, looked everywhere for the daddy issues. But again, I never thought that was about me. I was like, those two didn't work.

• 6:10Lewis Howes?

  Interesting. So you didn't feel like he left you or anything? They're just.

• 6:14Speaker 00

  Let me tell you, in no uncertain terms, he did. But it's just that I never thought that was a verdict on me. No, I mean, listen, I could probably have done with the presence of him. But, you know, I had an incredible granddad. I had amazing uncles. And, you know, in my book, I talk about those people that in my life, like, came and rescued me, that came and they were my figures. And I never missed out on like a male influence. And by the way, I mean, my mom is like five men. So it was totally fine for me.

• 6:45Lewis Howes?

  I'm curious. I don't know if you've shared this, but what is the greatest lesson you learned from your, the absence of your father during that period of time?

• 6:55Speaker 00

  No one has ever asked me that question. What did I learn? You know, I learned, you know, I think I learned about myself. I, I learned that I was capable and that I didn't really need anyone. You know, I learned that, I think what was interesting is I was surrounded by all of these women. My nan, my mom's one of four too. So she has sisters, you know, I had aunties, I had like a lot of women around me that seemingly were just doing everything and getting on with everything. And, and moaning about it a lot, a lot, a lot of kind of, you know, no one was quiet in my family.

• 7:35Speaker 00

  But I learned that women were really unbelievably capable. And there was no sense to me that you would miss out on something by the lack. Or the void of a man being around.

• 7:47Lewis Howes?

  You mentioned beforehand that you've been married for seventeen years. You've got four amazing kids as well. Thriving business, thriving marriage, thriving kids. What did your parents' separation teach you about how to have a thriving marriage?

• 8:02Speaker 00

  Well, you know, I think that what I learned from my mom is that that you don't make compromises on the type of person and life that you want to live. And as I've gone into my marriage, I think I was very clear about that.

• 8:16Lewis Howes?

  How did that look?

• 8:17Speaker 00

  So I, you know, it's like, I've had, you know, quite a lot of boyfriends. I went, I went around before I found the one that I decided to settle down with. And I think I was always really clear about what type of man I would want to be with. You know, I'm a very ambitious woman. And it would never have worked for me to be with anyone who is anything other than that. And anyone who accepted anything less.

• 8:42Lewis Howes?

  Or wanted you to be something different.

• 8:43Speaker 00

  Yeah, like that was never going to happen. And so I think that in everything I do, I have really high standards. But I have high standards for myself. I have high standards for everyone around me. And so when it came to like looking for a husband, my standards were high. I was like, I'm cute. I know what I'm doing. Like, I'm a good package. You know, I can, I can make it work. I don't need anyone for anything. And so I think when I was looking and thinking about, you know, boyfriends ever in my life, and certainly whoever I was going to settle down with, I, I kept those standards really high. I was not going to settle, like I was never going to settle. And the funny thing is, you know, I met my husband when I was, what, twenty four? And so relatively early by today's standards.

• 9:24Speaker 00

  Um, but I knew immediately, I, I knew that that was the man I was going to marry.

• 9:29Lewis Howes?

  Wow, really?

• 9:29Speaker 00

  Yeah, straight, like I.

• 9:31Lewis Howes?

  First day, like first moment.

• 9:32Speaker 00

  Like the first moment, because what, what will, what I should tell you is that my husband turned out to be my first ever investor. So when I met my husband, I actually started working for him and his business partner. And after about six months, I spun out into my own company and they were my first investors. Pre-relationship, pre-marriage.

• 9:53Lewis Howes?

  But you knew when you.

• 9:53Speaker 00

  But I knew. I knew when I met him on the day that he he wrote something down on a piece of paper, which was my deal that I would be going into this company and I was like, here's your equity share, here's your profit share, this is what your base salary would be. I still have that piece of paper.

• 10:08Lewis Howes?

  Come on.

• 10:09Speaker 00

  No, I swear to God.

• 10:09Lewis Howes?

  You have it framed?

• 10:10Speaker 00

  No, I don't have it framed, but I have it in a little book in my office. I know, wouldn't it be so good? Just a little reminder, it was a very low offer, by the way, which I negotiated. But yeah, I I I really, um, I really loved him. I did, yeah.

• 10:23Lewis Howes?

  And so the.

• 10:24Speaker 00

  Enough to keep the piece of paper.

• 10:25Lewis Howes?

  So you met him, he made this offer, but then it wasn't until later when you started dating, right?

• 10:30Speaker 00

  Yeah, it was like about a year and a bit later.

• 10:32Lewis Howes?

  Really?

• 10:32Speaker 00

  Yeah.

• 10:33Lewis Howes?

  But you knew in your mind for a year.

• 10:34Speaker 00

  Oh, I knew.

• 10:35Lewis Howes?

  This is my guy.

• 10:36Speaker 00

  Yeah, I had a, you know, again, these things are always complicated. They're never straightforward. He had a girlfriend, I have a boyfriend. I'm not that girl.

• 10:44Lewis Howes?

  Something inside of you intuitively, you're like.

• 10:46Speaker 00

  I was like, that's my guy. It's just a matter of time.

• 10:47Lewis Howes?

  Wow.

• 10:48Speaker 00

  Yeah, yeah.

• 10:50Lewis Howes?

  That's interesting. That's interesting. So you knew that the relationship you were in wasn't meant for you long term at that point.

• 10:58Speaker 00

  Yeah, and that's a really hard thing to say because I am, I'm a relationship.

• 11:02Lewis Howes?

  I've done that too.

• 11:03Speaker 00

  Yeah, I'm a relationship person. I think oftentimes, certainly with me, like, I'm a person who cooks the thing before they move to the thing, right? I'm like, I'm a risk taker in business, but in my personal life, like, I ain't messing around with that. I'm gonna make sure I'm good there before I take away from here.

• 11:21Lewis Howes?

  Clean, clean space.

• 11:22Speaker 00

  Yeah, yeah.

• 11:23Lewis Howes?

  But intuitively, you were like, oh, this is not the guy I'm supposed to be with. I'm supposed to be with someone else. Like intuitively, like you knew.

• 11:29Speaker 00

  I knew.

• 11:30Lewis Howes?

  Yeah.

• 11:30Speaker 00

  I knew.

• 11:31Lewis Howes?

  Gosh, isn't that interesting? Most women say that they know on the day of their wedding, whether they're supposed to be with that person or not, or if it's gonna work out or not. It's like, yeah, looking back, I knew on the aisle, something wasn't supposed to work out.

• 11:42Speaker 00

  I would never, see, I'm the, I would be the runaway bride. Like, first of all, I just never even get there because any doubt that I have, like, I'm so attuned to listening to myself that now, you know, it's like, if I got like a weird feeling, I'd be like, do you know what? I can't do this interview and I'm so sorry to waste your time, but I'm out. Like, I don't, I don't go against.

• 12:00Lewis Howes?

  Lock the doors, don't let her.

• 12:02Speaker 00

  I don't go against how I feel, like, ever.

• 12:06Lewis Howes?

  When was the last time you went against your intuition where it didn't work out for you? And was there something such a big enticing carrot that was like, wow, this is big money-making opportunity, but this person is just, something's a little bit off. But I'm gonna let that slide and then let's let's move forward the deal and then did something blow up in your face?

• 12:25Speaker 00

  When I was kind of late twenties, somebody very prolific came to purchase my company and I wanted to sell. I was a seller.

• 12:36Lewis Howes?

  You were ready.

• 12:37Speaker 00

  And I knew that it wasn't right and I was proven right ten fifteen years later.

• 12:44Lewis Howes?

  Did you end up selling it?

• 12:45Speaker 00

  Intuition. I sold the business, but not to this person.

• 12:47Lewis Howes?

  Okay.

• 12:48Speaker 00

  And I was absolutely right not to sell it to that person. And the only reason I say is because there were other people involved.

• 12:54Lewis Howes?

  Yeah, yeah, yeah.

• 12:55Speaker 00

  Usually I'd be like.

• 12:56Lewis Howes?

  Sure, sure, sure.

• 12:56Speaker 00

  There were other people around that situation, but for me, I was looking so much to get out of that business and to have a new chapter in my life. And I was like, this ain't it.

• 13:06Lewis Howes?

  But when was the last time you went against that intuition?

• 13:08Speaker 00

  I don't know that I do and I tell you why, because that comes from a place of real privilege, right? Like I don't need the money. I don't need to make sacrifices. I'm, you know, usually the the boss or the leader in the situation. So I don't need to sacrifice my integrity or my decision making to to go somewhere. I mean, listen, there are things that I say no to all the time, but also like I'm wired not to be a people pleaser. Like it just isn't in me.

• 13:36Lewis Howes?

  I can sense that about you.

• 13:37Speaker 00

  Even as a kid before I had choice, like it just isn't my makeup. It's just I'm not wired that way.

• 13:42Lewis Howes?

  Until maybe like four years ago, I was wired to be a people pleaser.

• 13:45Speaker 00

  You were.

• 13:46Lewis Howes?

  Until about four years ago, when I actually learned about boundaries and confrontation and just like saying no to people and being like, no.

• 13:54Speaker 00

  No.

• 13:54Lewis Howes?

  I'm not gonna do this.

• 13:54Speaker 00

  It's also part of where I come from.

• 13:56Lewis Howes?

  Yeah, you have that, you have that energy.

• 13:58Speaker 00

  You don't, you don't say things to make people happy, you know, and it's like, and also you're judged. It's not even like just the toughness. It's like you would be judged for actually like not doing what you meant and not saying what you mean. So in that way, it's like I am just like hardwired to tell you the truth.

• 14:16Lewis Howes?

  I wish I would have met you like fifteen years ago and like not had to suffer for so long, you know what I mean? It's like I was wanting so much to kind of keep the peace and not speak up that I would just like betray myself over and over to like please other people until about four or five years ago. And my wife was actually the one who was like, did I just watched her just confront people? And just like, no, I'm not doing it. And no, and in a kind way, not like a mean way. But I was like, wow, that's really inspiring.

• 14:45Speaker 00

  You know, it's so funny because I am, I remember I interviewed Melody Hobson, who is like my business hero.

• 14:51Lewis Howes?

  Talking about in your book, your mentor, your business mentor.

• 14:54Speaker 00

  I'm, I'm like obsessed with Melody and she says something beautiful, you know, it's like you can be honest. You don't need to be brutally honest.

• 15:01Lewis Howes?

  Yeah, you don't have to be mean.

• 15:02Speaker 00

  That you don't have to be mean about it, but you can be really straightforward. And I think that one of my like superpowers in life is that no one's ever left guessing around me. No one's like, I wonder what Emma's thinking. You know what I'm thinking.

• 15:14Lewis Howes?

  You can tell that right away.

• 15:14Speaker 00

  It's like, yeah, it's like, I've told you, my face has said it. I'm gonna have a conversation with you in the moment. I ain't waiting. And that is also just about like, I don't wanna carry stuff around. I don't wanna suffer. Like I am a person who is really, really straightforward. What you see is what you get. And you're gonna get it straight away, like it or not.

• 15:31Lewis Howes?

  I think you've mentioned twice by now in this conversation that you grew up not needing someone. Specifically like a man. I think you mentioned maybe something around that. Like I was strong enough or independent enough. I didn't need someone to make it in some way. I can't remember exactly how you said it. Where would you be if you weren't in a beautiful marriage though? You know, not that you need your husband, but in some ways we need other people to experience beautiful moments of life and to experience more love and abundance. So I guess I'm, I'm asking, not questioning you, but asking like, where is that line of not needing someone? But also needing other people to create those moments in your life.

• 16:10Speaker 00

  So I love that question because I'm somebody that really thrives in community. Like it's like I have my people, like my ride or die. And make no mistake, like I need my husband. Like my husband is somebody that I think is my best friend. And he's the person that I find the most interesting on the planet. And I still really fancy him. Thank God. Um, and, and I really need him. I think that I don't, when I say I don't need. Anyone, my expectation on people is never that they will be everything to me. Like, I haven't set Yens up to be like all the things that I need. Because I need different things from different people.

• 16:53Speaker 00

  And it's like, I have like a bunch of girlfriends and I have the people that I work with and I have my sisters and I have my family and I have my husband. And my life is like a tapestry of all of these different things that I've created around me. And I need all of them. I need everything. I need all of it. And I love that because I am somebody that like, like, I'm a real life person, you know, I wanna be in person with you. I would like give the phone up tomorrow, you know, I am an in-person person, I wanna do meetings. I wanna be in the office, I wanna chat with you for three hours. It's like I have zero time for like nightclub chat, you know, frivolous conversations. I wanna go straight in, all in, tell me everything, like, tell me about your wife, the kids thing, the thing, do you know what I mean?

• 17:36Speaker 00

  Like, that's what I care about. So I am a person who needs those relationships. And that's what makes it so difficult when you move away from home. Because you move and you lose, you know, the, the kind of price of opportunity is familiarity. Do you know what I mean? You lose everything that you feel so good and that makes you tick and that makes you you to some extent. And so I feel like those sacrifices and those trade-offs, while they've been important and amazing for my success. I have given something in order to get that back.

• 18:10Lewis Howes?

  What have you given?

• 18:11Speaker 00

  Well, you've given up, like, you know, the, you know, familiarity is an interesting thing. Because when you're somebody like me, I don't wanna, like, I don't wanna do new people all the time. Like, I would rather, you know, it's like, I'm invited to a lot of things, I don't wanna go. I wanna like, you know, I, I don't wanna go, I wanna be with somebody that I care about, who cares about me and talk about that thing that happened, you know? It's like, that's just who I am. And so I think when you leave where you're from, a little piece of you kind of, you know, falls away. Because like, I don't have that same connectivity with all of the people that I love. I had to give something up to get something else.

• 18:53Speaker 00

  And so that's, there, there's a real cost to that, you know?

• 18:57Lewis Howes?

  I feel like mentally and. In the world, you've been achieving greatness since you were a young kid, from, you know, having multiple jobs to running your siblings' lives and managing all these things and also having a positive mindset along the way to transitioning into the business world and being extremely successful. And in your book, you have a quote on page seventy that says, "The ascent to greatness is rarely pretty and you'll learn the most from failure." Since we're on the school of greatness, what is the thing you failed the most that has taught you about greatness?

• 19:30Speaker 00

  First of all, I love the name of this podcast. It's so good. I stole the marker there because I was like, I want to drink from the school of greatness every damn day. I was like, let's go.

• 19:39Lewis Howes?

  Take it.

• 19:40Speaker 00

  You know, the reason I tried to include all of the mistakes and all of the failings is because they have been in hindsight, right? So hard when you're in it. But of course, there've been the places where I've grown and everybody knows that. And I have kind of retrained my mind at this point to look for the fear, to look for the moments where I might not come out on the other side in the best way, because I know that that's where all the growth is.

• 20:09Lewis Howes?

  Really?

• 20:09Speaker 00

  Yeah, like, and it's a really difficult thing to do because specifically for women, I think that we are sort of engineered in a way where our emotions can take so much about decision making. And what I talk about in the book is how I, or one of the reasons I think I've been able to build this life is because I've been able to manage my emotions. Not that I've got rid of fear or guilt or sadness or anger or any of the things I feel, but I've trained myself to understand what is useful and what is going to get me somewhere. And so when I think about all the failures, I don't look at them as like an assault on me and my character. I'm like, that was just a moment where I had something to learn

• 20:51Speaker 00

  and, and life had something to show me and I had to go through that terrible time to get on the other side. I couldn't have this without that. And so now I find myself going, what scares me? Like, what am I really scared of doing now? Because I am a hundred percent sure that's where the next like moment of greatness is coming from.

• 21:13Lewis Howes?

  I mean, you talk about this, you know, managing your emotions on page seventeen, you say to reap the benefits of your gut based intuitions, which we're talking about, and to use your emotions in a healthy way, you need to learn how to modulate and manage them. So what is the first step then to managing your emotions in an uncertain world?

• 21:32Speaker 00

  Yeah, isn't that difficult? Because it is so uncertain. And I find that, you know, for me, like, my default emotion was always anger.

• 21:41Lewis Howes?

  Really?

• 21:41Speaker 00

  Yeah. Where I come from, it was like, the first thing. I wouldn't get sad. I didn't feel like, you know, like, I felt angry.

• 21:51Lewis Howes?

  About what?

• 21:51Speaker 00

  Everything. You know, also because that was what was around me, you know, I come from a really blamey culture, where it's like, you know, I can't get a doctor's appointment, they're not picking up our trash.

• 22:01Lewis Howes?

  The weather.

• 22:02Speaker 00

  These people taking our jobs, the weather is miserable. And, and it was this blamey culture where everyone was angry about everything all the time. And there were moments in my life where I've really blown up and been so mortally embarrassed.

• 22:17Lewis Howes?

  Really?

• 22:17Speaker 00

  Like, like, to the point where I felt like the pits of the earth. I've been like, how can I ever recover from this blow up?

• 22:25Lewis Howes?

  Like from something you said or did or emotionally?

• 22:28Speaker 00

  Did and said a way I behaved, how I've acted, like, yeah. And I, I mean, I went, I put myself in anger management counseling just for, oh, yeah. Like when I was nineteen, absolutely. I was like, this is not, this is not going to serve me.

• 22:42Lewis Howes?

  You put yourself in it.

• 22:43Speaker 00

  Oh, yeah.

• 22:44Lewis Howes?

  Something dad must have happened to put himself in it.

• 22:46Speaker 00

  Oh, I talk about in the book, it's my most embarrassing moment ever. I, um, I just, like, I think I can be, as a, as a kid, I, I didn't understand that there was another way. There was nobody that ever explained to me that you could. Take a deep breath, that you could go inside yourself, that you can have an emotion and that there can be some detachment from who you are. I thought that was who I am.

• 23:14Lewis Howes?

  You thought the emotion was you.

• 23:16Speaker 00

  I thought it was me. I thought that I am that person.

• 23:19Lewis Howes?

  Not I'm experiencing this emotion.

• 23:21Speaker 00

  No, no such thing. I really believed that's who I was and I only had that. That was my default mode. And so when I, you know, it's like, when you know better, you do better. But I had to go out and find that because it wasn't presented to me in that way.

• 23:34Lewis Howes?

  Wow.

• 23:36Lewis Howes?

  That's fascinating. It's kind of like when my, I kind of had my turning point when I was around thirty years old, because I had a lot of anger inside of me as well. And I think it's, I felt like I was being taken advantage of most of my childhood. And all of a sudden, the anger just came out kind of in every area of my life. And my friend was like, I don't want to hang out with you anymore. I got, I got in a physical fight on a basketball court, actually in the main streets of West Hollywood. And in a pickup basketball game that had nothing on the line.

• 24:04Speaker 00

  A physical fight in your thirties? That's scary.

• 24:06Lewis Howes?

  I was twenty nine, I was twenty nine, so almost thirty. But I got in a fistfight with someone. And I remember walking back into like my apartment and looking in the mirror and just like looking myself in the eyes in the mirror, shaking and being like, I don't recognize who I am. Like, what, who am I? What am I doing? Like, I'm a grown man getting in a fistfight over nothing. Nothing. And I could have like really done something bad, you know? Thankfully, the guy was okay afterwards, but just never know where that emotion could lead if you don't learn to like address it, right? And so that's pretty insightful that you did that at nineteen.

• 24:43Speaker 00

  No, and I, I've learned that over the years, you know, because I think anger is one that, for me, I was able to get a grip on and understand, but it's still there, right?

• 24:56Lewis Howes?

  You still, you still have to like take a breath.

• 24:58Speaker 00

  There and you don't have to go that far to find it. But there are all of these very unhelpful emotions. And I think the older I've got, the more I've understood, you know, what would I do if I wasn't really scared? What would I do if I didn't feel guilt? And so, so much of what I'm talking about in this book is like figuring out, like a vision for yourself and an idea of who you are. And I think that as a kid, I had a strong feeling that where I was from wasn't who I am. I was like, I am not supposed to be here. This is not the rest of my life. I belong somewhere else. There is better stuff for me. And I was like, what can I do?

• 25:38Speaker 00

  What is within my reach to get me out? And that for me was work, any type of work. I was like, get on a train and go into town and find a way that you can physically get away from this place. And in the beginning, it was just that, the distance. I was like, if I get on a train and go for an hour, I'm far enough away that I can be somebody else.

• 25:57Lewis Howes?

  Wow.

• 25:57Speaker 00

  And I really, I remember the thought of that, like, you know, I just could, you know, in, in London, we have the Tube map. And I was like, if I go from this zone, all the way into this zone, I'm so far away that I can be who I'm supposed to be.

• 26:11Lewis Howes?

  Did you not feel like you could be who you were supposed to be at home?

• 26:14Speaker 00

  No, it was too difficult.

• 26:16Lewis Howes?

  Really?

• 26:16Speaker 00

  There were so many responsibilities and I was, you know, I was already set up to be mum to, you know, my sisters and um it was so, I had to be really tough. And when I understood that that toughness was causing me to be unnecessarily angry, I was very clear about the correlations. I was like, I have to get out of here. I have to be out of this place where I'm in constant reactive mode and I have to choose my choice. And that's when I started to think, oh my goodness, like, that's not the woman I want to be. Like, for me, it was Oprah, right? I used to watch Oprah on the T V.

• 26:54Speaker 00

  And you have to go back, you know, if you go back twenty five years ago, she introduced all of this stuff to the culture that we take for granted now. But it's like, no one was talking about mindfulness, meditation, gratitude, like, that was, she introduced that stuff, certainly to me. And so I was like, oh, I want to be that type of woman. I was like, she, I didn't know anyone like that. I didn't know a woman who spoke like that. And of course, she was a black woman. And so for me, I was like, I'm gonna be like Oprah. I'm gonna be that woman. I'm gonna say intelligent things and I'm gonna have a lot of money and I'm gonna be like graceful and I'm still gonna be strong. But I'm gonna do it in this like really beautiful.

• 27:32Lewis Howes?

  And feminine and this.

• 27:33Speaker 00

  Yeah, and I was like, that's it. That's the blueprint. Like, she's, she's got it, you know, and in my head. I was like, she's also making a ton of money like because you used to see in the newspapers that Oprah's done this and she's done that. So to me, I was like, okay, I'm going to model that behavior. I'm going to like read everything that she says. And I'm going to speak how she speaks and I'm going to do this gratitude thing. And I was writing down, well, you know, I had nothing to be grateful for.

• 27:55Lewis Howes?

  Yeah.

• 27:56Speaker 00

  But I was like, I'm going to find the things. And so I found a way to vision a life for myself. And still now I think about that because I think there's so much in our culture and in society for you to measure yourself against. And I am always very careful that I'm measuring myself up against the things that I want, the vision that I have for myself, the type of mom I want to be, the type of leader I want to be, the things that are important to me, my principles, my values. And then I can have fear and guilt and disappointment, but not against somebody else's idea of what I should be.

• 28:30Lewis Howes?

  Interesting. This is fascinating because when I was thirteen, I begged my parents to send me away to a private boarding school.

• 28:36Speaker 00

  You did?

• 28:36Lewis Howes?

  I begged them. They did not want me to leave.

• 28:38Speaker 00

  No, who wants their thirteen year old to leave?

• 28:40Lewis Howes?

  But I grew up in such a environment, you know, that was just didn't feel emotionally safe for me, you know? And so I wa- I was, I ran away essentially, right? And I wanted to get out and I couldn't get out fast enough. And I, it, I don't think there's anything wrong with wanting to get away from your environment or wanting to run away. Uh, for me, I needed to run away for certain reasons for my emotional safety. But eventually I couldn't run away from myself later. Like I stepped, like I was still running away internally, spiritually, emotionally, psychologically, right? Chasing and running away to try to fulfill something. It doesn't mean it's right or wrong, good or bad, but it's just what I did to survive until I had to come back home to me.

• 29:24Lewis Howes?

  What was the thing you were running away from the most? And when did you feel like you came back home to you? To emotional safety within yourself?

• 29:33Speaker 00

  I think that what I was always running from was a future that looked like all the stuff that was around me. I was scared less that I would end up like all the women I could see. Crying over some guy that left them devastated that someone had cheated on them, left broke and alone, you know, I could see that despair all around me. And I was like, that can never be me. That can just, that can never be me. And also I saw a lot of women, not my own mother, but they were at the mercy of the partners that they had, right? So when he was up, they were up, new car,

• 30:17Speaker 00

  new curtains, lovely stuff, you know, all great. But then when that went away, it was, it was gone, you know, you had a drunk husband and, you know, no money and the car goes and the woman's just like, what happened? And I was like, no way, like, no way could that ever be me. And I saw it in my own family. And I saw it in the people around me. And so that was like a fear of mine. And so for me, working and having this idea of my life was like, that was gonna be my escape. That was like, that's my plan. That's my get out plan. And then I get to decide and I'll create the the buffer and I will be in a position where it doesn't matter who is around me, like, I'll be good.

• 31:02Lewis Howes?

  Yeah.

• 31:02Speaker 00

  And to the point where that still shows up in my life today. My husband laughs all the time. You know, I have my own lawyers, like, we have, we have a family office and we have our companies. And we have, you know, like, business managers and I still have my own separate lawyers that will look at my stuff. Because I'm like, I get it. I love you. We're together. We're gonna do everything. And he's like, but you know that you are just like paying through the nose. Our lawyers are your lawyers. And I'm like, yeah, but you know what? I don't know. I don't wanna be one of those girls.

• 31:28Lewis Howes?

  You never know.

• 31:29Speaker 00

  You never know. You never know. So it's in there still.

• 31:33Lewis Howes?

  Still in there.

• 31:33Speaker 00

  Deep down, it's there and it ain't going anywhere.

• 31:36Lewis Howes?

  Still worried.

• 31:37Speaker 00

  Still worried.

• 31:38Lewis Howes?

  So you still gotta start with yourself. You'll still do the work.

• 31:41Speaker 00

  I'm still working.

• 31:43Lewis Howes?

  Did you guys do a prenup before?

• 31:45Speaker 00

  Actually, we did a postnup. We discussed it and then, you know, with wedding arrangements, we never got around to it. But the nup is there. Oh, yeah. It was fully, fully fleshed out and negotiated. And it's actually a really funny story. We were in a restaurant and it turned out that a very famous agent and her husband were sitting close to us, but we couldn't see and watched our whole negotiation. And every time I ever see this couple, they're like,

• 32:07Lewis Howes?

  No way.

• 32:08Speaker 00

  Your prenuptial arrangement dinner. We heard the whole thing and they were cracking up and went home and like, why don't we have a, why don't we have a prenuptial agreement?

• 32:17Lewis Howes?

  But you probably, I mean, were you making the money, a lot of money then?

• 32:20Speaker 00

  Not, no. So that is a great point. No, at that point, we were very uneven. So my husband had started his business journey in his kind of late twenties, early thirties, and he was doing way better than I was. But, you know, I'm always going to bet on myself. I was like, it's a matter of time. Tik Tok. I was like, just wait. So no, I went in and negotiated like I was already who I am today. Yeah.

• 32:47Lewis Howes?

  That's interesting.

• 32:48Speaker 00

  What a psycho. Now I think about it. I'm like, what was I being so hard ass about? I had absolutely nothing.

• 32:54Lewis Howes?

  In the future, when I have this.

• 32:55Speaker 00

  I had a salaried, I had a company that I owned a piece in and I was a salaried person at that time. So I was really betting on my future.

• 33:04Lewis Howes?

  You didn't have a big net worth or anything at the moment.

• 33:05Speaker 00

  No, at that time, absolutely not.

• 33:08Lewis Howes?

  Maybe a year's worth of savings or a few years maybe or something.

• 33:10Speaker 00

  I had very little and was spending, I was, I've never ever spent beyond my means because I'm seriously frugal. And I know the price of everything. And when I say frugal, it's like, I love nice things. Like, don't get me wrong, because my people will be out there going, oh, what is she talking about?

• 33:28Lewis Howes?

  She's betting on this.

• 33:29Speaker 00

  We just went to Chanel. She's a liar. But I am very mindful of money and it's still. I still understand how much every single thing costs and the value of everything. I think that's what makes me good at my job. You know, it's like if I am expecting a customer to spend a hundred and fifty dollars on a pair of jeans, they're going to be worth every one of those hundred and fifty bucks. Because I have a, I have an understanding of what it takes to make a hundred and fifty bucks. So it's like, I'm fully, I'm fully still in relation to what things cost.

• 34:00Lewis Howes?

  If you go back to the younger version of you, with all the lessons you know now, and all the work you've done, and we're all work in progress for, for the rest of our lives, what would you say to her? Like the girl who's there taking care of your siblings and the father's not there anymore, and you're kind of helping your mom, you're parenting your mom and parenting yourself.

• 34:17Speaker 00

  I would say to her what I said, which back in those days, I used to be like, it's all gonna work out. Like I really knew, and perhaps I'd made an unfair correlation in the work piece of it, but I was like, if you are just a good girl and you work really hard, it's all gonna work out for you. How can I really believe that?

• 34:39Lewis Howes?

  Wow.

• 34:40Speaker 00

  And I still believe that.

• 34:42Lewis Howes?

  Do you believe that you would have been able to accomplish the results you have staying in your home environment?

• 34:49Speaker 00

  No way.

• 34:50Lewis Howes?

  Really?

• 34:50Speaker 00

  No, and I say that in two ways, right? Because for me, home environment is one, sort of East London, and two, England. You know, I'm gonna be really honest with you and say something that's maybe deeply unpopular because of where we are in this country right now. And we all know the underbelly of it, right? I'm not gonna sit here and say that we aren't in a really tumultuous time and there isn't an underbelly to where we are and that America has a lot of chaos around it. Having said that, you know, I look at myself and I think I am the living, breathing embodiment of the American dream. There is nowhere on earth. That in eight or nine years, you can come to and have the kind of success and trajectory that I've had.

• 35:31Lewis Howes?

  Wow.

• 35:32Speaker 00

  And so as difficult as things are right now, you have to look at me and go, wow, this country is kind of amazing. Because of the people and the communities and the way that you're allowed to come in to a system and be successful within that system. So what worries me about where we are right now is that you would take away the single best thing that this country is all about. Like that you would erase the very thing that makes you America. Like to me, it's unfathomable because I look at it and I'm like, damn, this place is good. Don't get rid of that. Do you know what I mean? It would be like me without hair or I don't know, like not good, you know, like not a, not a vibe.

• 36:16Speaker 00

  Like you, you need that in this place because that's what makes it so amazing. Like that, that fabric of the place coupled with those people that are here and the way all of that works together. Like that's the magic of America.

• 36:30Lewis Howes?

  Where were you in your business or financial aspect of things before coming to USA?

• 36:36Speaker 00

  I was doing pretty good. So I had bought, um, I had created and sold two companies before I came here. So I started my first company in my kind of mid twenties and that was a twelve year build before I eventually sold it. I sold it to IPG Media and in the middle of that, I got involved in this kind of blog platform thing. Like they were bloggers, not influencers then before we even had that language. Um, where I aggregated the ad sales and sold, you know, like the, the ad sales of a group of fashion bloggers. And I also sold that company. So I had done pretty well, not well like I am now, but I had made tens of millions of dollars. Yeah. And I was like, to me, I was rich, rich, rich. You know, I was like, um.

• 37:19Speaker 00

  You know, I didn't feel done, but I was very much like, I've done the thing. You know, it's like I've started something, I've built it, I've sold it. I made a lot of mistakes, you know, I had offices in London, in New York, in L A, I closed in L A. It's like I did all of the things. Um, and and that made it actually even harder because I was living, you know, I had a house in London. I had a beautiful house in the country, the the dream of England, you know, and.

• 37:44Lewis Howes?

  Get away on the weekends.

• 37:45Speaker 00

  Yeah, you know, take my two beautiful kids to my country house. I thought I was like Kate Middleton, you know, I was like queen of the castle. Um, and so it was even harder to risk it all and leave all of that to come into uncertainty. And honestly, to come to L A, which was never a place that I fancied, you know, I was like, English people. I was, I'm a Londoner, you go to New York, you know, I thought this was like for for the entertainment industry. I was like, who lives there? It's sunny all the time. It's so weird. The people are weird, you know. I didn't, I, that's what, that was my appreciation of it.

• 38:17Lewis Howes?

  My first year I moved here, I did not like L A.

• 38:19Speaker 00

  You didn't?

• 38:20Lewis Howes?

  My first year here.

• 38:21Speaker 00

  What to get with?

• 38:21Lewis Howes?

  Cause I came from Ohio, but then I lived in New York City for a while. And I loved the vibe of New York City, the energy, the grittiness, the realness, the rawness. And I was like, everyone here is fake, you know, that's my first interpretation.

• 38:33Speaker 00

  Totally.

• 38:34Lewis Howes?

  But then after a year, I was like, gosh, everyone's in blizzards all over the world and I'm like.

• 38:38Speaker 00

  Look at us.

• 38:39Lewis Howes?

  It's pretty nice.

• 38:39Speaker 00

  With our legs out, just sunning ourselves. No, and I I understand that, cause to me, you know, L A was like in yesterday, you know, I was like, the time zone doesn't work. I can't call my people.

• 38:52Lewis Howes?

  Yes.

• 38:52Speaker 00

  What are you gonna wear if it's sunny every day?

• 38:54Lewis Howes?

  You're so far behind, everyone's already got their work done.

• 38:56Speaker 00

  They're on the next day, they're gonna be ahead of me. So it was a sacrifice. Um, and because I was doing pretty well, it was even harder for me to fathom like why, like everybody around me was like, but you've made it. Like you have all the things, like you want more, like what is wrong with you? But to me, there was something much bigger and and almost like kind of bigger than myself. I, you know, I'd had these two kids, Lola was three months old, Gray was about two and a half. And my husband at that point was like, you know what, Emma, he's like, you have in this. In good American, he's like, you have a tiger by the tail. You can do with it what you will, but I think that you need to be and put yourself like right in the middle.

• 39:40Lewis Howes?

  In the epicenter.

• 39:40Speaker 00

  Where it happens.

• 39:41Lewis Howes?

  Yeah, yeah. So you launched it in.

• 39:43Speaker 00

  I launched it while I was in the UK and it really took off, like nobody had the visibility that it would take off like that. And so I, you know, with Jens's encouragement, I was like, okay, let's go to a like, we'll go there for three years and then we'll come back to civilization.

• 39:56Lewis Howes?

  Civilization.

• 39:57Speaker 00

  Eight years later and I'm not going anywhere.

• 40:00Lewis Howes?

  What's been the biggest mindset shift you've had since moving from the UK to the USA? And what has unlocked for you with that mindset?

• 40:09Speaker 00

  Well, I would say everything has changed because the possibility for me here seemed endless.

• 40:15Lewis Howes?

  Really?

• 40:15Speaker 00

  Yeah, because when you get, when you come from a place that is, you know, London is a big international city. But, you know, make no mistake, it's still a small place, right? It's still in some ways such a locked community. And I came here, no one knows my accent. Everybody thinks I speak like the queen. I do not, by the way. I am not.

• 40:36Lewis Howes?

  Your team is like, ah, she doesn't talk like that.

• 40:38Speaker 00

  She ain't talking like the queen, but there is no judgment here. There is like, here is a person, like, how good are your ideas? How hard are you willing to work? And so for me, that was very freeing because you come to a place and you're like, there's no baggage. I am whoever I want to be here.

• 40:52Lewis Howes?

  Yeah, and people care about results more than anything. They're not like trying to put you in a box, I guess. If you can create something like the market will decide.

• 41:00Speaker 00

  Yeah, and that, and that for me, that level of opportunity and that shift into thinking, you know what? I am as good as my idea and there will be somebody who wants to think about this, to fund it, to get behind me. And so I guess to answer your question, like any limitations that I, that I thought were attached to what I was doing, completely disappeared. And I think that I started to think in a much bigger way and America and Americans helped with that.

• 41:33Lewis Howes?

  Yeah.

• 41:33Speaker 00

  Naturally, right?

• 41:34Lewis Howes?

  Yeah.

• 41:35Speaker 00

  There's just, there's a, there's a speed and there is an appetite and there's, there's a willingness like, and also people want to take a bet. They're willing to be like, yeah, go on then.

• 41:45Lewis Howes?

  Go for it.

• 41:46Speaker 00

  Kid, oh, like, go for it, you know?

• 41:48Lewis Howes?

  For someone watching or listening, that might have come from a similar environment where they didn't have the opportunities. They didn't have the educational side of things. They didn't have the resources. What's a limiting thought around money that is holding them back from what they can create financially?

• 42:05Speaker 00

  Well, the first thing is to think that you need a lot of money to do anything. I think that we've got ourselves into a really dangerous position when we feel like the only businesses and the only ideas that are valid are billion dollar unicorn sized and shaped ones. Right, I have a lot of friends and a lot of people around me that do incredible businesses, incredible because they afford them a lifestyle, they can hire people from their community, they're little and lovely with four employees or with forty employees. There's a lot of different ways to do businesses and to have a business. And so I would think about is, are the limitations real or are you putting them on yourself before you get out of the gate?

• 42:47Speaker 00

  And that's something that requires an enormous amount of self-reflection and honesty. So you have to get out of your own way. And what happens is that people really live in their heads. You've got to make sure that your biggest enemy isn't between your own two ears, right? You have to say to yourself, okay, wait a minute, maybe this thing, I have these giant aspirations, but you've got to get out of the gate. You've got to get off your desktop, out of your head and do something. And it also, you've got to understand that life comes in seasons. There are moments, like you don't need everything to happen to you right away. You don't need it to be the biggest thing. You might do something, it goes completely pear shaped, there's another opportunity and another one and another one. So I want people to understand that actually you've just got to do the thing.

• 43:32Speaker 00

  Have a go, get out of your own way. And within that, you can test and change and figure things out and learn. Like, that's the beauty of business. Everything transitions, right? Like, people imagine that you're going to start a company and that's what it is. The truth is, good American looks nothing like it did in the beginning. Right, your principles, your reason for being, the problem that you solved, your purpose, all of that stays the same. Everything else transitions on the way up. So you have to know that you're going to start with this thing and that it's going to change and shift and you're going to change and shift, but you've got to start. That's it.

• 44:14Lewis Howes?

  What is the thing in your life that you feel like needs a shift?

• 44:17Speaker 00

  There could be a different balance. You know, what what happens is that, and when I say balance, I mean, I have been an owner and an operator for, what am I? I'm forty three years old. It's like twenty years, right? That's how long I've been.

• 44:36Lewis Howes?

  We're both forty three.

• 44:37Speaker 00

  Oh, wait, what a lovely age. And glorious, by the way. Um, you know, I've been telling to everyone throughout my whole um, press run around this book that I'm forty two. And I did an interview at home the other day. My husband was like.

• 44:50Lewis Howes?

  When's your birthday?

• 44:51Speaker 00

  September twenty third. Like, I'm gonna be forty four. I'm not even forty three for that much longer. He was like, just so you know, I was like, oh, my God, people are gonna think I'm lying about my age. I'm forty three, I'm forty three, I'm forty three. Um, but your question, I am.

• 45:04Lewis Howes?

  The balance.

• 45:05Speaker 00

  The, yeah, so, so I think that as your kids get older, they require, and this is the crazy thing, because you imagine that they need you when they're babies, right? You have these two little precious five month old kids. And, you know, there's so much that pours into them, but actually, as they get older, they understand things in a different way. And so I'm trying to make sure that I get that right. That I get like, that I can be around for the things that are important to my kids, not all the things that happen, because that's not possible. But that I can be where I need to be for them and fulfilling my own needs. And so it's really just making sure that as my life changes, that I'm part of the, the design changes, do you know what I mean?

• 45:48Speaker 00

  That I am being purposeful and thinking like, what is the shape of that?

• 45:51Lewis Howes?

  You can't keep doing what you did, you know, while you were launching and building this business at the next season with your, with your kids, is what I hear you say.

• 45:57Speaker 00

  Because I've been two hundred percent for the longest time. And, you know, I'm really lucky because a lot of what I do isn't in the startup phase now. But that is a choice, right? You can choose. To stay with that mentality, or you can choose to hire a CEO or a president and shift and change your role. And I think, again, there are seasons, there are moments where I've been two hundred percent all in, tunnel focused, and there are moments where I've said, you know what, I've just had a baby, I'm gonna take a minute, I'm gonna outsource some of this stuff, and there's other moments where I have to lean in. But I want that to be my choice, I don't want that to be dictated to me. And so I try to make sure that I'm really mindful and understanding of that.

• 46:41Lewis Howes?

  Did you, I mean, I can only imagine the complexities of being a driven business leader while having kids. I can only imagine the potential, maybe judgment, but also praise that you might have had over the last decade of like, wow, you had four kids and you launched all these billion dollar brands, like, and people either praising you or maybe judging you for what they don't know. How did you deal with that judgment of people saying, well, was she really, you know, if she's two hundred percent here in her business, is she really there in her family, like, how did you navigate that internally?

• 47:17Speaker 00

  I think that I've learned as I got older that I, it's, you know, like, it's just me against me. At the end of the day, like, I really tune it out, and I am one of those people that don't really let, like, you know, it's like, everybody's gonna have their point of view, and, you know, you've got other parents at the school and people that you work with. And that's why, like, I'm very clear about what type of mother I intend to be. Like, what is really important to me, like, I like the kind of like, I like to wake my kids up in the morning, and I really like to put them to bed.

• 47:55Speaker 00

  I don't take them to school every day, I don't make their lunches, I don't, I'm not at the school gates to collect them, I don't get to every event. If it's a thing that's really important to them, if they're racing, if they're in a play, if that, like, then I am there, but it's like, That's okay by me because I have my things and I'm only measuring myself against that.

• 48:15Lewis Howes?

  Yeah.

• 48:15Speaker 00

  Everything else can just kind of drown out. And I do try to talk a lot about this idea of trade offs. Because people imagine, yeah, you're trading off stuff you don't want to do. No. The trade offs are always things that you really want to do. So you have to choose your life.

• 48:30Lewis Howes?

  Sacrifice.

• 48:31Speaker 00

  Right. It's it's a and it's a huge sacrifice. And so, again, that's why I like to think about my life in these seasons. Because I think there's a time and a place for me to be all in. There's a time and a place where it's like, I'm going to be in lockdown. I'm not going to speak and see my friends as much as I want to. That's the reality, right? Something's got to give and it's usually not going to be my kids. So there's other places of sacrifice. Um. But I think so long as you choose them and you're not impacted by other people's opinions.

• 48:59Lewis Howes?

  I mean, maybe this was your British upbringing of having kind of thicker skin. But how did you learn to not focus on criticism in business, success or failure, personal life, whatever it might be?

• 49:10Speaker 00

  Useful. It's not useful. It doesn't serve me. You know, like, I am not. When I say I'm not a people pleaser, it's like I'm missing the gene. Like, I don't care if you liked it. Like, do you know what I mean? Like, in a, in a way, I'm like, I really am so, I mean, the book is called Start With Yourself.

• 49:28Lewis Howes?

  Yeah.

• 49:29Speaker 00

  Like, do you know what I mean? What the first interview I did about the book was this wonderful woman and she said, Emma, I can't believe I opened the family chapter and it starts with you. I'm like, that is so me. Like, I didn't even think about that. But that's how I think. Like, I am right at the top of my list. Because if I'm not good, then no one around me is good. And I know that feels difficult to hear from a mother of four. But it's really the truth. And I believe that, like, I believe that I can live up to exactly the type of woman that I want to be. And I can be a good mom. I believe that I can, you know, do deeply meaningful and impactful work and make a load of money doing it. Like, I don't think it needs to be either or. That's right. I write a whole chapter. It's both and.

• 50:13Speaker 00

  You make those decisions for yourself. Don't be thinking about what everybody else has got to say because it will never please you. And here's the thing, nobody's watching you. You know this. Like, nobody's thinking about you as much as you're thinking about you. So you've got to kind of sit back and go, it's totally fine. No, like, I'm good with me. And as long as you're good with you and you can lay your head down on the pillow at night and be like, you know what? I feel really good about the decisions I made. I feel really pleased with the type of person I am. Like, what else matters?

• 50:44Lewis Howes?

  Yeah.

• 50:45Speaker 00

  I'm not watching for other people's opinions.

• 50:47Lewis Howes?

  Bottle up that, you know, gene or lack of gene and sell it. That's, that's your next

• 50:51Speaker 00

  And there's the idea.

• 50:54Speaker 00

  We need an Emma peptide.

• 50:55Lewis Howes?

  Most people are so worried about the opinions of others. They're so worried about the one negative comment or one negative review rather than the hundreds of positive ones or thousands.

• 51:04Speaker 00

  Yeah.

• 51:05Lewis Howes?

  That it cripples them and it focuses on that one thing where it sounds like you don't have that.

• 51:10Speaker 00

  I just don't think it's useful.

• 51:11Lewis Howes?

  Yeah.

• 51:12Speaker 00

  And I try to focus on the things that are moving me forward. You know, I always get these questions of how do you do all of these things? How do you have the businesses? How do you have kids? Are you a good wife? And I'm just like, how do I do that? Like, I have a set of goals and I say no to everything that isn't getting me closer to those goals. That's it. I have a set of things I want to do with my kids and I say no to everything else. Like, it isn't that difficult. We made it difficult. We also have kind of like got into this space and place right now where parenting has gone completely mad. Parenting didn't get harder. The expectations of parenting got harder. You know, and back in like when I was a kid, if we had fresh milk and an apple in the house, my mom was like, job

• 51:53Speaker 00

  done. You know, like, they'll survive. Now we have to watch every ingredient. We have to monitor every friendship. We have to understand how our kids are thinking and feeling and playing and have we got the right developmental toys for the stage that they're at? Like, it's, do you know what?

• 52:08Lewis Howes?

  I ate so much crap as a kid and I turned out.

• 52:11Speaker 00

  It's not that deep. Do I think that your kids should sit and be, you know, like raised by the iPad? No, I don't. But at the end of the day, when we've turned parenting into another part of our ambition, that's failure to me, right? My kids need a mom who loves them. They need someone they can rely on. They need somebody that can give them like a big lovely cuddle and they need like

• 52:33Lewis Howes?

  Presence.

• 52:33Speaker 00

  Attention and presence from me for about 15 minutes a day. There are four of them. Then it's over.

• 52:39Lewis Howes?

  Then they're moving on. They're bored. They're thinking about something else.

• 52:41Speaker 00

  They're on to the next one. And that has to be okay. Because the spin that we've got ourselves in and this idea that we're constantly failing, like, that's about as useful as the people pleasing stuff.

• 52:51Lewis Howes?

  It is.

• 52:51Speaker 00

  Don't do it. Don't do it to yourself.

• 52:53Lewis Howes?

  I love that you said your friend opened up the book to the parenting part. It started with you. The book is called Start With Yourself. And also you end the book with you're starting with yourself, which I loved. I love when you reference the Snoop Dogg because I love that video when he

• 53:07Speaker 00

  I wanna thank me.

• 53:09Lewis Howes?

  It's the greatest. I feel like in some ways, someone could look at that and look at it as an egotistical approach, but I was like, man, giving yourself permission to acknowledge all the hard work that you do, or you do, or someone does to create that. Yes, you can thank the people that supported you, but you're the one who had to live with you all day long and show up and do all those reps.

• 53:29Speaker 00

  A hundred percent. And here's what I know that I have, I'm such a team player, right? I really do look at myself as I, I'm the coach. It ain't my job to get in the middle of the game and go and score the goal, but it's like, I'm gonna be the best I can be for all of my people. And leadership is what I happen to be very good at, right? It's like, that's, I am really good at building a strategy and bringing everybody along on the ride and saying, here's the vision, here's how we're gonna do it. And everybody come with me. Here are the parts that you guys should play. I have to be a great team player, but I don't imagine for one second, because I don't know everybody's little piece of the pie, that I shouldn't be the one in charge, not for a second. I'm like, I'm the leader. I'm the

• 54:11Speaker 00

  one who's doing this thing. And so it's just, I have a great appreciation for everybody else and the role they play.

• 54:19Speaker 00

  I just also have that for myself.

• 54:21Lewis Howes?

  Yeah, that's great. Now, I'm curious, Emma, do you feel like you were destined to be wealthy?

• 54:26Speaker 00

  I mean, it would have been a hard life to live in the way that I wanted to if I wasn't. Let's be fair. I think I didn't enjoy being poor. I remember of time when all I wanted was to order something from the menu and not look at the price, you know, like that feeling. I just wanted to be able to like,

• 54:49Lewis Howes?

  Hundred percent.

• 54:51Speaker 00

  I'll have the burger and the foie gras and a glass of champagne, please, and not worry. And that took a really long time. I think that I was destined to, I was destined to be successful and I have always been focused on making money. Yes.

• 55:10Speaker 00

  I always put money in the centre of my plans. I never imagined it would find me because I didn't know anybody that that happened to. And I never was shy about asking for what I am worth because I have audacity and I have a work ethic that matches it. And so I wasn't expecting anyone to come to me and be like, here you go, dear. But by the same token, I was like, if I work like this, you better be ready to pay me. Do you know what I mean? I was like, and I'm gonna take it. So that was the conundrum. Like, I really thought about money in that way. I was like, effort in, product out, correlation. Like, I'm gonna like find the money.

• 55:43Lewis Howes?

  If you don't make money at the centre of your work, what will happen to you?

• 55:48Speaker 00

  Well, it avoids you, right? And, and, and again, this happens. You know, I, I have a husband who's in business and he sits on the phone to his guys. And they chat and they tell each other like what, you know, they're investing in and what money they're putting in the market. What crypto thing to do and how they paid this lawyer and this like deal that they did to structure the house before they had the money. And I'm literally sitting there going, I don't have one of those calls with any of my girlfriends. Why not? Because still there is some stigma attached to the way that we think about money. And somehow it's like, ew, like she's gross. She said money like twenty times. I, I write in the book that I did um a panel.

• 56:30Speaker 00

  And this wonderful, incredible woman said to me, Emma, darling, you really speak about money too much. And I was like, but the name of the panel is Women, Power and Money. What are you talking about? You know, and so I don't think that we should avoid subjects when that's exactly what we want. Right? I think that we have to put ourselves in line to get what we're owed. And I don't expect that anybody is coming to save me, that anybody's gonna pluck me from obscurity and go, here's the thing that you want. It never happened to me like that. So if you don't ask, you don't get.

• 57:04Lewis Howes?

  Hundred percent. Wow. Do you feel like, I was asking you beforehand, off camera, I said, um, do you feel like your last name supported your destiny for having, you know, greed is your last name? Do you feel like words have intentions that set us up for a future destiny? Like you were eventually going to earn more?

• 57:27Speaker 00

  It's a, it's a really funny question because when I am, when I met my husband and my mom said, you know, how do you pronounce his surname? Because I took his name um and I told her and she said, well, of course you were destined for that name. And I thought she kind of said it in a derogatory way and I was like, I just thought it really suited me like it was. I was like, I'm gonna get a T-shirt, you know, like the Mr. Man, Mrs. Greedy, like I felt totally at ease and comfortable with it. Um, I don't know, you know, I still feel like that feels like his name and I've taken that name and that is our family name. I'd have been successful if you'd have called me Emma Poor, do you know what I mean? Like I, it was always gonna work out for me. That's how I feel.

• 58:07Lewis Howes?

  Really?

• 58:08Speaker 00

  Yeah.

• 58:08Lewis Howes?

  But do you feel like anything shifted with taking that on and like embodying that word or?

• 58:15Speaker 00

  No, because I've been embodying, you know, I was a poor kid in, you know, Plasto, which, you know, so far, I went back there two weeks ago. And if you see these photos, it is so gray and so grim and so.

• 58:31Lewis Howes?

  Especially in the winter too, yeah, yeah.

• 58:32Speaker 00

  So bad. And, you know, even there, I was like, this is not where I'm supposed to be. This is not for me. I felt not special. I felt like this is just not my end. This is not where I'm supposed to be. And to the contrary, when I got a job and went into, you know, into the centre of London and worked on South Molton Street, I felt like I had arrived. I was like, oh, like, these people are more interesting and this place is much more beautiful. And I would go into, you know, in England, we're full of galleries and I would go into galleries and I would go to museums and I thought, this feels much more like what I wanted.

• 59:15Lewis Howes?

  Your environment.

• 59:16Speaker 00

  Yeah. Yeah, and and again, never ever feeling like I was better than anyone, but better than my situation for sure. And and just a willingness to to do whatever it would take. You know, I feel like I've spent my whole life with my hand up. You know, I always, whenever I speak to people and they say, Emma, how can I, you know, how can I get ahead in my job? I'm like, just have your hand up, I'll do that, I'll do that. I did everything. I worked such miserable, unsatisfactory jobs for ages. Cause I was just like, I'll do it. What do you need? I'll go, please may I, like, all the time.

• 59:51Speaker 00

  Because I was sure that if I could just be excellent and show people that I was excellent, that somebody would find me, that somebody would recognize that there was a skill. And guess what? It totally works. Because when I'm looking at people in my business right now, I'm like, look at that person being excellent. The way she packs up the boxes and puts every bit of tissue so nice and writes notes like beautifully. I'm like, that's an excellent person. That's somebody who takes pride in what they do. Like, people notice when you do that.

• 1:00:24Lewis Howes?

  Hundred percent.

• 1:00:24Speaker 00

  They really do, and they notice it in every way. And so I really believe that if you apply yourself and if you work really hard, and if you don't try to make it a secret, great stuff is gonna happen.

• 1:00:36Lewis Howes?

  If you try to make what not a secret?

• 1:00:38Speaker 00

  That you're up for it, that you want more, that you're ready to work hard. But again, it's like.

• 1:00:44Lewis Howes?

  And I'm willing to do what it takes.

• 1:00:45Speaker 00

  I want you to be with your hand up.

• 1:00:47Lewis Howes?

  Yeah.

• 1:00:47Speaker 00

  I don't wanna have to come and find you out of five hundred people. And that's why I talk so much about, you know, proximity and visibility. I need you there, right in the office, where I can see you, where you can see me, where you can see how I move, where you understand the flow of the business and what we're doing here. I don't want you on a Zoom call. I'm uninterested, like entirely. And again, people are like, oh, but Emma, you're a woman and a mum. So surely you understand flexibility. Of course I do. Of course I understand that. But surely you understand that if you're really ambitious and you want a great career, visibility and proximity is essential. It's not a nice to have, it's just essential.

• 1:01:25Lewis Howes?

  Yes.

• 1:01:26Speaker 00

  Let's not set people up for, you know, failure. It's like, just be honest about what is needed. You wanna pay rise? I need to see you.

• 1:01:35Speaker 00

  In the office.

• 1:01:36Lewis Howes?

  I like the attitude.

• 1:01:37Speaker 00

  There's no other way.

• 1:01:39Lewis Howes?

  I love the attitude. What is, I got a few final questions for you.

• 1:01:41Speaker 00

  I love your questions.

• 1:01:43Lewis Howes?

  Thank you very much. What is one question you wish more people asked you?

• 1:01:48Speaker 00

  Like the reality of what it takes, because I feel like, you know.

• 1:01:52Lewis Howes?

  What does it really take?

• 1:01:54Speaker 00

  Oh, it takes like, you've got to be resilient. I know that that gets chucked around in podcast land so much. But what does it mean to be resilient? Like taking a lot of knockbacks, taking a lot of information that rightly or wrongly is going to be leveled at you. And it comes from all places, you know, it comes on a board level and an investor level from your customers, from your colleagues, like you have to absorb a lot of stuff and you have to go forward anyway. You have to do it anyway. And it's every day that I have resistance.

• 1:02:31Lewis Howes?

  From all places.

• 1:02:32Speaker 00

  Everywhere. Nobody calls me and says, guess what's happening today? We're selling out, it's going amazing. Nobody, nobody ever. I only have problems. My day is a series of problems morning to night. And you have to get with that. And so I wish people could understand like the reality of my life and how complex it is and how nuanced it is and how many hoops I have to jump through and how heavy it can be sometimes, because when you have that responsibility, like that's your responsibility. That's yours to deal with. I can't outsource my work. I can't go, could you not do it? It doesn't work like that. The buck stops with me. And so I, I often, you know,

• 1:03:14Speaker 00

  and, and I try to be really honest about this. I try not to sugarcoat it. And so much in the book, I had a level of honesty throughout about all the mistakes and all the things that I could have done differently. And a level of, let's just like get real with this, because it isn't how we're presenting it to be right now.

• 1:03:33Lewis Howes?

  How do you navigate the heaviness and the weight of all the responsibility that you have?

• 1:03:38Speaker 00

  I guess I kind of juxtapose it with all the stuff that I've got as a result of it, you know, and I don't just mean like the, the, you know, a house or a car. I'm like, wow, what choice I have, you know? I get up really early in the morning, but that's a choice. I really love what I do, you know? I really love the work. I really enjoy. Like working with products and solving problems and I love being around people. There's like, you put me in a proto review meeting with sixty people around and trying to figure out what a seasons collection looks like. That's me in my element. That's to me the single best job that you could have in the world.

• 1:04:18Speaker 00

  And I really appreciate that so much because where I grew up, people just went to work to pay their bills. And they did mostly unenjoyable work and they got to five o'clock and they were like, let me get out.

• 1:04:31Lewis Howes?

  And they went to the bar.

• 1:04:32Speaker 00

  Right? Like, that's what they did. That was the flow of their day. And I'm like, my day is, I am so lucky.

• 1:04:39Lewis Howes?

  It's an adventure.

• 1:04:40Speaker 00

  It's, it's, it's a privilege and an adventure and I don't take one single thing for granted. Like not, like I opened my fridge this morning and I was like, imagine when I was there, oh, if you had a fridge with all those drinks in there, that's great. And I'm fully having that conversation with me, myself, like fully. So to me, it's like, I'm so aware of everything that has happened. And, you know, I always think of this funny story because I'm obsessed, I love comedy. And when I was younger, I used to always watch Dave Chappelle and, um, and Chris Rock. And Chris has this thing where he talks about like when he gets his first big house. And he keeps the bag packed at the door because he imagines one day someone's going to be like, knock, knock, knock, you're out.

• 1:05:24Speaker 00

  And that's how I feel. I'm like waiting for someone to say, these things are not your life, girl. Are you crazy? Like, go, go back. So there's an, there's a constant like thing for me to always be like, okay, I'm not going to rest on my laurels. If I get an opportunity, I'm going for it. If I have, uh, somebody saying to me, Emma, have you looked at this? Is this possible? Like, I'm going to go all in because I imagine that all of it can be lost in a second.

• 1:05:51Lewis Howes?

  Really?

• 1:05:52Speaker 00

  Oh, yes. Oh, yes.

• 1:05:53Lewis Howes?

  Do you feel like you've made it?

• 1:05:55Speaker 00

  In so many ways, I have. Um. Because I'm so happy and I'm so like, I'm very aware that I am living the single best moment of my life. Like, I don't get happier than now. I don't get better looking than now. I don't get fitter than now. Like, in fact, I'm on my way out. Like, it's all down here. Um. But I I I really have an awareness about that. And so when I think, you know, it's like I take a long time off in the summer, like real Euro style, you know, it's like I go away.

• 1:06:22Lewis Howes?

  Six weeks, month, whatever. Yeah, yeah.

• 1:06:24Speaker 00

  I go to Europe and I like, you know, I really go in because to me, like, that time you can't get back. Those summers you can't get back. My kids are only going to be little for so long. And so I really try to put a lot in and I'm like a memory maker. I am crazy. I will celebrate everything. Easter, Thanksgiving, Halloween, Christmas. I love America because you're always celebrating something. Like, I didn't even know what Thanksgiving was ten years ago.

• 1:06:49Lewis Howes?

  Yeah, yeah. Now you're doing it. Let's go.

• 1:06:51Speaker 00

  Christmas practice. Like, I'm like, let's go. Let's do Turkey number one. But you know, it's like I'm and I do it big. I go all in and I make the celebration. Cause I know that life is so precious and I'm so excited about it. And I am just like here for like every single bit of it. So as much as I love the work and the and the chase and the and the whole thing, I'm very um, I'm very mindful that I also need to really enjoy it.

• 1:07:19Lewis Howes?

  Yeah.

• 1:07:20Speaker 00

  And there's an awareness of that.

• 1:07:21Lewis Howes?

  It's a both and, like you talk about.

• 1:07:23Speaker 00

  Both and all day long.

• 1:07:25Lewis Howes?

  Two final questions for you, Emma. Again, this has been really inspiring and powerful. So thank you for opening up and sharing. Your book is called Start With Yourself, A New Vision for Work and Life. Make sure you don't only get one copy, but get at least two, one for you and one for a friend. Give a gift away. Uh. Because something you mentioned earlier made me think about when I started making money. For many years, a lot of people had to buy my meals. And I remember the first time, because you mentioned like the first time you could like not look at the price. And then you just say, I'm gonna, I want this, whatever, fifty dollar steak or a hundred dollar thing, whatever, and be like, and I'm okay. And I'm not gonna go broke. I remember the first time. I could pay for a friend's meal.

• 1:08:06Speaker 00

  Wow.

• 1:08:07Lewis Howes?

  And the feeling it gave me of like, I'm safe. Like, I'm gonna be okay. And I'm not gonna be broke, when for years, people had to buy my meals. And it felt very shameful when I was in my mid twenties and I couldn't pay for my own meals.

• 1:08:19Speaker 00

  Oh, yeah.

• 1:08:20Lewis Howes?

  And so I want to acknowledge you for the journey you've been on, for all the things you haven't had to overcome. Even though I know you said like, you knew from the beginning and everything was fine. I still know that there must have been, there was anger for a reason.

• 1:08:36Speaker 00

  Yeah.

• 1:08:36Lewis Howes?

  There was a lot of anger for a lot of reasons that I know you talk about in the book, but also that you're probably still unpacking in your own life. And you don't need to share it all here, but I want to acknowledge you for finding some peace in your heart. Because I think you with peace is better you with anger.

• 1:08:53Speaker 00

  Oh, God.

• 1:08:53Lewis Howes?

  And I think if you with a level of anger could have created what you've created, I can only imagine what you with all love can do in the world.

• 1:09:03Speaker 00

  Can you imagine?

• 1:09:04Lewis Howes?

  And so I really acknowledge you for the journey you're on. We're all on a healing journey forever. You know, it's good to take time for me, you, everyone. But I'm so excited to see you in three, five, seven, 10 years with love continued to be added. Not that it wasn't as well, but at a whole different level of your life. And I'm just so excited for the difference that you've made and you'll continue to make with that intention living in your heart. So I hope people get the book. Yeah, you're welcome.

• 1:09:35Speaker 00

  That's such a lovely thing to say.

• 1:09:36Lewis Howes?

  You're welcome.

• 1:09:38Speaker 00

  Me too, by the way.

• 1:09:39Lewis Howes?

  Yeah.

• 1:09:41Lewis Howes?

  Cause again, I was driven by, I was driven by anger, frustration, you know, whatever it was, not feeling good enough, all those things to go achieve. And I did it.

• 1:09:48Speaker 00

  Yeah.

• 1:09:48Lewis Howes?

  But then I was like, oh, but I still don't feel good with me. Why is there still anger in me or why? And then I started to shift and started to do the healing work. And it's like, oh, look what I can create with more love.

• 1:09:58Speaker 00

  Right.

• 1:09:58Lewis Howes?

  You know, it's not that I don't have some of that in me still.

• 1:10:00Speaker 00

  No, and you need that little bit in you. You have to transform.

• 1:10:04Lewis Howes?

  Yeah, exactly. So I acknowledge you for that. It's pretty cool. People can get your book, uh, start with yourself. They can go to your Instagram. You've created a lot more content, your podcasts as well. EmmaGreed.com, that's G R E D E dot com as well. This is a question I ask everyone at the end. It's called the three truths. So imagine a hypothetical scenario. You get to live as long as you want, but then it's the last day on this earth for you.

• 1:10:27Speaker 00

  Oof.

• 1:10:28Lewis Howes?

  And in this hypothetical scenario, you create all of your wildest dreams. All the memories happen, life, it all works the way you want it. But on the last day, for whatever reason, you have to take all of your work with you. This book, this conversation, everything you shared in the world, it's got to go with you to the next place. So we don't have access to your content anymore. But on the final day, you get to leave behind three lessons. I call it the three truths. What would those three truths be for you?

• 1:10:56Speaker 00

  And the first one has to be about who you surround yourself with. Because I was so lucky that I had such an incredible family unit coming up. And I've seen what that has meant and and the sort of stabilizing factor that that had in my life. I felt so loved as a kid. I didn't have much, we didn't have a lot to go around. But it's like there was never a question of whether or not I was loved. And so the big truth would be that, you know, how important family is and to love one another and to lead with love.

• 1:11:36Speaker 00

  Like, that was just, you know, and I was, I can't remember who I was listening to. It might have been Oprah recently who said, nobody ever told her that they loved her. And I was like, wow, I was told every day, every family member in my, you know, they kiss you on the lips, like it or not. And they tell you that they love you and they mean they love you. And I always felt that and I do the same with my kids every day.

• 1:12:02Lewis Howes?

  That's beautiful.

• 1:12:03Speaker 00

  So that would be the first thing.

• 1:12:04Lewis Howes?

  That's beautiful.

• 1:12:05Speaker 00

  I think the second thing, the truth is that, and I'm learning this and continue to learn this as I get older. But I have a great friend, Diane von Furstenberg, and she says, the most important relationship you'll ever have is the relationship you have with yourself. And I take that so seriously, like how I speak to myself, how I treat myself, how I think about me and my needs, my wants, my abilities. And as you get older, getting close to yourself is so important. And I think that the more of that that I'm doing, you know. I'm not religious. I have a spiritual practice.

• 1:12:50Speaker 00

  But like really getting close to myself and understanding myself is like probably my best investment.

• 1:12:56Lewis Howes?

  Beautiful, yeah.

• 1:12:58Speaker 00

  The last thing, the last truth is maybe that your work isn't what you think it is. You know, this idea of self fulfillment, like I do a lot of nonprofit work. And I'm on the board of the Obama Foundation. I'm on the board of an incredible organization called Baby to Baby. And when I think about the sum of my work, not just in the businesses, but the full sum of it and what I'm able to do, and I would never be able to do those what I do in nonprofit world, had I not had the commercial reality of my businesses. But the full sum of my work has been so important that you have to choose really carefully where you put your energy as it pertains to your work. And that's a real truth.

• 1:13:43Speaker 00

  Because I could just keep going and going and be thinking about me. And so much of what I'm doing between my podcast and the book is actually about creating a blueprint and a new model.

• 1:13:57Speaker 00

  For the people outside me, like I didn't write the book because I thought people care particularly much about what it is that I've done and how I've become successful. I think people want to understand how they can be successful themselves. And so I think about your work and your energy as being so important. And how you use that is like such a big thing for me. So I would be really mindful about how you use your precious energy as it pertains to your output.

• 1:14:26Lewis Howes?

  Amen. Final question for you. Again, make sure you guys grab a copy. Start with yourself right now. The final question, Emma, what's your definition of greatness?

• 1:14:35Speaker 00

  My definition of greatness.

• 1:14:39Speaker 00

  It has to be, I guess, self fulfillment because I think at the end of the day, that's what we're all here to do.

• 1:14:43Lewis Howes?

  Yeah.

• 1:14:44Speaker 00

  Right? We're here to live up to our highest potential. And I think that that is what I'm trying to do. It's what I'm on a journey for, and I think that that's greatness.

• 1:14:55Lewis Howes?

  Hmm. Thanks for being here.

• 1:14:57Speaker 00

  Thank you, my dear. What a pleasure.

• 1:14:59Lewis Howes?

  I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately that you are loved, you are worthy, and you matter.

• 1:15:43Lewis Howes?

  And now it's time to go out there and do something great.