Dumb iPhone Apps Are Making People Rich Again (Here’s how)

Get Pat's guide to find a $1M business idea: https://clickhubspot.com/whv Episode 799: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to the Starter Story founder Pat Walls ( https://x.com/thepatwalls ) about selling his company + business ideas he’s seen lately. — Show Notes: (0:00) Being pre-close (2:11) Starter Story (5:49) Pushscroll (10:12) Puffcount (12:31) 5-0 Scanner (14:23) Cal.ai (16:10) B2B Video (30:30) Busyness is for losers (33:57) EOS (39:56) I am my own biggest obstacle — Links: • Starter Story - https://www.youtube.com/@starterstory • Starter Story database - https://www.starterstory.com/explore • “I Am My Own Greatest Obstacle” - https://patwalls.com/2020-i-am-my-own-greatest-obstacle — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  When I talk to 12 founders a week, I'm seeing six of them are crushing it with iOS apps. There's a guys that we interviewed on the channel that have an app that forces you to do pushups. They're doing 30K a month.

• 0:20Shaan Puri?

  Pat is here from Starter Story. Pat HubSpot just bought Starter Story. That's amazing. Congratulations.

• 0:27Speaker 00

  Thank you.

• 0:28Sam Parr?

  Is the news out?

• 0:28Speaker 00

  It is technically not closed yet, so I'm in a going through a whirlwind. I'm going to try to put on a good face for you guys.

• 0:37Sam Parr?

  You're seven days out right now from selling and when this goes live, it is presumably closed. And yet you are nervous. What's that about?

• 0:46Speaker 00

  Well, the deal is supposed to close tomorrow, but you know, it's the psychology of it needs to be signed, closed, wired. Otherwise I cannot take myself to that place yet, that place to, you know, celebrate or tell people or anything like that. And it's kind of weird, you know, doing the production process because you know, content needs to be recorded early to go out. So it's super weird to do an interview before it's done.

• 1:10Shaan Puri?

  How did you do with the negotiation? Do you feel like, walk us through how you approached that and how you think you did? Give yourself a score there.

• 1:17Speaker 00

  I had a number in my head before any of this conversation happened. When it just came to my head and I started talking to chat GPT about it, having a little conversation of like, what is before even the sale or anything conversations happened, said like, what would be my walk away number? And I just remember thinking back what that number is. And when I went back to the negotiation and then it sort of was that number, I was like, okay. Well, I made up that that would have been my number before any sale influenced me or anything like that. I negotiated to that number because I wanted to be like authentic in my negotiation of like, that was like truly my number, not to make up something for whatever. That was actually the number.

• 1:58Sam Parr?

  Do you feel any bit of regret because you're like, oh, I got my number. I should have asked for more.

• 2:03Speaker 00

  Yeah, 100%.

• 2:05Shaan Puri?

  You haven't made it. If that doesn't happen, that's the final stage. Maximum regret and then it turns to maximum relief when it's done.

• 2:12Speaker 00

  Yeah.

• 2:14Shaan Puri?

  All right. So let's, let's explain what is Starter Story. People don't even know.

• 2:17Speaker 00

  Starter Story is a lot of things, but it started out as a side project while I was working a nine to five because I couldn't start any successful business. So I said, why not just start interviewing founders and sharing their stories online? And maybe I will find a co-founder through that or I'll find a good idea through that. Long story short, it took off. We found other mediums. We had the blog with the case studies. We had products. We had community. We had a YouTube channel. It is all built around interviewing founders, doing anywhere from 10K to 100K per month.

• 2:49Shaan Puri?

  Let me ask you, what'd you get right? Because this idea of, hey, I'm going to interview founders about, you know, how they did it. That's not like a new idea. And you did this only a couple of years ago. How many, how many years have been? Three, four years?

• 3:01Speaker 00

  No, no, I've been, I've been in the game longer than, than you might think. Eight years is when I officially started the business.

• 3:08Shaan Puri?

  Even eight years ago, that wasn't a completely novel idea, but you, you did well with it, right? You separated yourself from the pack. You made it a success. What do you think you got right? That others didn't. And I really hope it's not just like a, I worked hard, you know?

• 3:23Speaker 00

  Yeah, I think one thing that now I'm looking back, what, what did we get right is that we were, you had to share your revenue to get on the website. So a lot of founders at the time, they didn't want to share those things because they had investors. It was private or whatever. We made it a requirement to share your revenue on the site. This is something that we got from Indie Hackers at the time, which was big on that too. Shout out Cortland who built that. But once you could see like, well, you don't want to read a story about a business and you don't know how much revenue they're making. You want to know, how's this business doing? Okay. Now I want to learn from this business. So having that revenue number at the top, that was really, really big.

• 3:57Sam Parr?

  If you guys Google like starter story case studies and you could find one or and you could find this thing, it's called the full case studies database. And so early on, you were really interesting because you would interview people. And I always thought that I was like within a very small niche of people who like this, but I think it's actually a lot of people who like it where I love numbers. I'm obsessed with numbers. And you would do these interviews with people and they very clearly were not interviews of you speaking. It was as if you just sent people a Google Doc, the same Google Doc over and over and over again. And you asked questions and they typed out the replies. And then you created a graphic at the top and it said, here's one, it says Brewmate, I think it's called Brewmate. Yeah, Brewmate. I grew a drinkware brand to 1.1 million dollars

• 4:42Sam Parr?

  per month at 23 years old. And it said Jacob, and it said his revenue per month is 12 million dollars. There's one founders, there's 53 employees. Like the way he you did such a good job of just outlining those numbers. And then what you did was, once you had like 100 of these, I could sort through like D to C, SaaS, I could sort through all these things. And frankly, if I was just trying to clone someone's company.

• 5:04Shaan Puri?

  Yep.

• 5:05Sam Parr?

  That's probably not the right word, but figure out what business model I wanted to do and like.

• 5:09Shaan Puri?

  Which I wouldn't.

• 5:12Sam Parr?

  Well, if you wanted to clone someone's company.

• 5:14Shaan Puri?

  What if some asshole was gonna do that?

• 5:15Sam Parr?

  Yeah. But like, if you wanted to like, research, that's a better word. You were like, you and indie hackers were like the best, but like you had like, a bunch of legends. Like you had David Hauser from Grasshopper and a bunch of people like that on early on. And it was really cool.

• 5:31Speaker 00

  Every single week, I talk to founders, as I mentioned, that are doing between 10K and 100K per month. And people that have sort of their businesses had took off recently. So I like, I get to see, I get to have these conversations every single day and see like what's working like right now. We can go over some of that if you want to.

• 5:48Shaan Puri?

  Yeah, give us one.

• 5:50Speaker 00

  Yeah, sure. What do you guys want to talk about? I have a couple of options for you. We can talk about iOS, we can talk about YouTube SEO, we could talk about APIs, we could talk about B2B video. What's exciting to you?

• 6:03Sam Parr?

  Let's do iPhone apps because to me, that sounds like. 10 years ago.

• 6:08Shaan Puri?

  Yeah, that was probably the most surprising one on the list, right? It's like, wait, that's the that's the now opportunity? I feel like that was the the 2010 opportunity.

• 6:17Speaker 00

  Right, right. So, yeah, it might it might feel like it's an old opportunity or it's too broad. But again, this is all this is not something I read on Twitter. This is not something that I just came up with through chat GPT. This is what when I talk to 12 founders a week, I'm seeing six of them are crushing it with iOS apps. This is where this is coming from. So a couple of examples, there's a guys that we interviewed on the channel that have an app that forces you to do pushups before you can go on social media. Like you scroll, it blocks you, and then you have to put your phone out there and prove that you've done pushups. They're doing 30K. They're doing 30K a month, and actually, they're doing a lot more. Can't disclose it exactly, but after we interviewed them, they told me some crazy numbers.

• 6:58Speaker 00

  And there's another one that does basically the same thing, but it makes you pray, makes you do a prayer to God before you can go on TikTok. Yeah, yeah.

• 7:07Shaan Puri?

  Just like God intended.

• 7:08Speaker 00

  Yeah, yeah.

• 7:10Shaan Puri?

  To enter heaven.

• 7:12Speaker 00

  Yep, there's like a feature in the iOS API or something like that that allows you to screen block apps. So there's tons of apps like this or just, you know, basic blocking apps. There's a bunch of productivity related apps that are popular like that, that have some sort of sort of almost gimmick element to them. But you see it on TikTok, you see it on social media, and you're like, oh, let me try it. Okay, I want to do so I want to get a little healthier or whatever.

• 7:35Shaan Puri?

  And are these okay, so I see it push up, push up time blocker, right? Push up.

• 7:39Speaker 00

  Is it push scroll? Push scroll, that's the one.

• 7:42Shaan Puri?

  Push scroll, okay, gotcha. So you go push scroll, okay, push scroll screen time. So you you replace doom scrolling with a healthy habit. It literally has a picture of a guy doing pushups like with AI watching him. And then it says it can limit your apps you're addicted to. And basically, you earn, you know, you earn it as you as you make progress. Now, here's my question, are these doing the same kind of like you make a fun kind of novelty app? And then you do like massive TikTok content by giving, paying influencers or affiliates, or basically getting like a hundred or a thousand pieces of content posted every week.

• 8:18Speaker 00

  Yeah.

• 8:19Shaan Puri?

  They'll come up with their own hooks, like, oh, my God, y'all, you know, check this out. I haven't used Instagram at all this week because of whatever, right?

• 8:26Speaker 00

  Yes.

• 8:26Shaan Puri?

  Or here's where these gains came from. Instagram, what? And then it's like, you know, is it that? Is that the playbook that they're all doing?

• 8:33Speaker 00

  Sean, you should become a TikTok affiliate. That's pretty good.

• 8:35Shaan Puri?

  That was kind of natural.

• 8:36Speaker 00

  What was really cool about this app, and this is a cool story worth telling, is that they didn't actually build the app first. They created the viral video first. And this is a really cool story that we told is basically they created a video about them having to do pushups before scrolling. They pretended that the app exists and they showed them having to do pushups or whatever. And they created a bunch of other videos about other app ideas. This is the one that went viral. And then when it did, it got some hundreds of thousands of views. They went and scrambled to create the app. And then it took off. So they were able to validate the idea through TikTok and through their marketing show they're going to use and then build it, which I thought was super cool.

• 9:15Sam Parr?

  Were they technical?

• 9:16Speaker 00

  One guy, there was two guys. One guy was the technical guy. The other guy was the kind of the marketing.

• 9:21Shaan Puri?

  The pushup guy.

• 9:22Speaker 00

  Yeah.

• 9:23Shaan Puri?

  One guy's just created pushups. So this is the opposite of Field of Dreams, right? Instead of, you know, if we build it, they will come. It's like, if they come, then we'll build it, I guess. I guess we've got to build it then. And they just went viral first.

• 9:35Speaker 00

  Exactly. They reversed the whole process, which I think is the right way to do things now because imagine creating 10 apps and having none of them work. That would take you a year or creating one video in one day and having it work. And that takes one day.

• 9:52Sam Parr?

  All right. So Pat is giving you guys something straight out of his playbook, which is his method to finding a $1 million business idea. It's a template that guides you through seven proven methods to identify 21 problems that you can solve. It gives you a real founder case study so you can build and validate your ideas fast. If you want the template and case study straight from Pat, you can download it right now. Just click the link in the description. Now back to the episode.

• 10:15Shaan Puri?

  Are there other apps that you're seeing and other genre of apps that you're seeing that are working?

• 10:19Speaker 00

  Apps are the new info products, I think. So anything in health, wealth, relationships, productivity, self-improvement, these are all great spaces. And the reason why I wanted to share the dumb apps, because they're the most funniest when you think about them. I'm not saying go build a dumb app, but build anything in these sorts of spaces right now. Health, so fitness, gym apps, these sorts of things, wealth, money, productivity, these sorts of things. That is a great space to be building right now.

• 10:49Shaan Puri?

  What are you seeing in wealth?

• 10:51Speaker 00

  Well, there's not any kind of the silly apps, but anything that's in like crypto, trading, these sorts of things, those are really, really popular.

• 10:59Sam Parr?

  What's a stop vaping app?

• 11:01Speaker 00

  Yep. So that would be another one of the health. I think the health one is a good space. There's a guy that just built an app that helps you track, it was called Puff Count, and I think you just track how many puffs you took. And then once you get to a certain low amount, it sort of gamifies the process of quitting nicotine. That was a cool one. He sold it for a lot of money. And that was a really cool example. Did a lot of TikTok.

• 11:23Sam Parr?

  Who bought it? Like Philip Morris and they shut that sucker down? Get that out of here.

• 11:32Sam Parr?

  And are these kids built, like I assume, I watch your channel and it's almost a young, like 20-somethings. Are a lot of them actually technical? Or are they just using AI to make this stuff?

• 11:41Speaker 00

  That's the thing, is they're using AI coding. And this is why it's big now and you're thinking it was big 10 years ago. It's big now because in order to build an iPhone app, you needed to have a team of four. To build a good iPhone app, you needed a designer, you needed a product person, you needed an engineer, probably a backend and a frontend engineer. But with AI coding tools, you can just have an idea. It's not perfect, but it's like 95% of the way there. You can just build it with zero. Basically, a team of zero. Apps that couldn't have existed before because it wouldn't have been cost effective. You couldn't have built a stop vaping app with a team of four people getting paid $100,000 a year or $200,000 a year. It just wouldn't have been feasible.

• 12:24Speaker 00

  But now there's this opportunity for all these little kind of weird, fun apps that blow up on social media because you don't need anybody to build them anymore.

• 12:33Sam Parr?

  You know what's interesting is you said that apps, the new info products, that didn't hit with me until just a second ago. Do you guys remember the police scanner app? I think it was called five dash radio or five O radio. Do you remember that, Sean?

• 12:47Shaan Puri?

  Hmm, not really. I've heard of these, like Citizen is the one I know about.

• 12:51Sam Parr?

  This was before that. So I'm part of this forum where this guy is a poster and I knew he was kind of a celebrity to me a little bit. And his name's Alan Wong and he started this thing called five O scanner. So if you guys Google him, he kind of was famous because he created this iPhone app. And I think his story was that he was an immigrant from another country. He came here with nothing, his family. I think, I think they worked in a restaurant, something like that. He created this thing called the five O scanner right when the iPhone got started and he made eight figures. I think he was making like $5 million a year repeatedly for a very long time. And he like wrote the story about how he was able to retire his mom and dad. Then he like bought a Lamborghini and he took a photo of himself in the Lamborghini when he was like 24 and he kind of went viral for that. But he never actually taught how to make apps.

• 13:36Sam Parr?

  He was like, kind of like true to like just making apps. And I remember this guy and he was like one in a million. There was like not other people doing like these iPhone apps that were making five or eight million dollars a year with one employee. He was one in a million and it was so cool. And he's like a celebrity a little bit to me because I kind of grew up, he was kind of like my Tai Lopez. And it is kind of interesting to say that these, they are the new info products because info products, when I was growing up, when I was 19 and 25, 19 and 21, trying to get into the internet, it was always info product people that like, I didn't, I didn't exactly look up to because I thought they were sleazy a little bit, but I was like, I want that life. I aspire to have that, like I can make money anywhere, anytime, be on a beach type of lifestyle. And it is funny that you're saying that the, and apps weren't even on my radar because I didn't know how to make them.

• 14:20Sam Parr?

  I couldn't, I physically couldn't do that. But now I probably could. And that is kind of an interesting way to look at it. And then we saw, we had this one, what was the kids who we had on here, Sean?

• 14:29Shaan Puri?

  Calorie Tracker, Cal.

• 14:30Speaker 00

  Cal AI.

• 14:31Sam Parr?

  We had Cal AI. He was a-

• 14:33Speaker 00

  Have you guys seen how big that business is now?

• 14:35Sam Parr?

  So he talked to it. This guy Zach talked to us. Literally, it was noon on a Tuesday. I go, what are you doing here?

• 14:40Shaan Puri?

  Between fourth and fifth period.

• 14:42Sam Parr?

  He goes, I came home for lunch during high school to like do this interview and I have to go back to school. And at the time, I think it was a $30 million a year business. How big is it now?

• 14:51Speaker 00

  I saw on X, so it's not verified or anything like that, but they said they did 6 million in January alone. So 70, what is that, 70 something million?

• 15:02Sam Parr?

  That's incredible. Well, he launched a thing called App Mafia, which is like a course on how to make apps. And I don't think it landed. I think people kind of mocked it, but anyway, it was cool to like see that this is the new info product.

• 15:15Shaan Puri?

  Well, it's cool because there's, it sounds like there's two trends coming together, right? It's apps are getting easier and easier to make with AI and vibe coding. And then on the other hand, you have a new discovery platform, TikTok, that you can get your app downloaded from. And both happening at the same time, like Charlie Munger calls these like Lollapalooza effects where multiple factors kind of conspire in your favor. And then suddenly you get this like crazy sort of Lollapalooza effect out of it. And so you get one, two, three, four variables, all pushing in the same direction unintentionally. And it creates like a new opportunity. So we were joking like, dude, iPhone apps is, this is like 2010. Like, what do you mean? That's the opportunity. Well, there's something that changed. Apps got way easier to build.

• 15:56Shaan Puri?

  And apps got way easier to be discovered. There's a new way to get discovered as an app. So the playing field reopened in a way that the window was sort of closed, you know, over the last, let's say, five years ago. It was less juicy than it is currently.

• 16:09Speaker 00

  Yep, that's right.

• 16:10Sam Parr?

  Okay. You want to do another idea? What else you got?

• 16:12Shaan Puri?

  Let's do this B to B, B to B video. I'm curious what you have there.

• 16:16Speaker 00

  Yeah. I don't have like crazy business ideas here, but I have just some intel on how big this opportunity is. And there's so many business ideas you can do off of this. So I know this and you guys know this is that video content is hard. Doing anything on video is hard. Doesn't matter if it's long form, short form, paid ads, organic, getting authentic, non-AI generated. I don't talk about AI generated stuff, like video to work for your business that gets views and converts customers. There it's really, really hard. At companies, there's lots of functions, right? Design, that's pretty much solved. You get good designers, they do good stuff. Product, it's a little tough, but kind of generally solved. Engineering, kind of solved, especially with AI.

• 17:00Speaker 00

  Sales, there's lots of playbooks for all of these, right? But there's no playbook right now for video. I'll stop there. Let me know what you guys think immediately about that.

• 17:10Shaan Puri?

  I think you're spot on. I've said before, video is now the native tongue of the internet. It's the language that the internet speaks. And so if you can't make good video, you essentially it's like moving to America and not being able to speak English. You might be able to get by, but it's not going to be easy for you. And so you're right that the way you just put it is really great, which is that companies don't even have really the job function yet at the majority of companies to be able to produce video. Who in the company should be able to produce video? Right now, it's like it's kind of the youngest employee maybe is going to do it. You know, the guy who happens to have a camera and to, you know, understands TikTok a little bit. I guess you can sort of do it. The social media person's supposed to be expected to do this.

• 17:51Shaan Puri?

  But it's probably going to elevate up to the level of product, design, project management. Like, there's going to be one of these functions at companies where you need to be able to produce good video because that's how we communicate with the world now.

• 18:03Speaker 00

  Yeah.

• 18:04Sam Parr?

  What's it be the person who's least embarrassed? What's funny is like, so starting in December, I started doing, I tried, I wanted to learn Instagram. So I was like, I'm going to make a video a day. I was so ashamed to be doing this.

• 18:17Speaker 00

  Yes.

• 18:18Sam Parr?

  And like, then I like started learning how to do this and I was like, this is so like manipulable. Like, I know how to do this now. It took me about 30 videos to master, but what was holding me back was just the shame, just the shame. Like, it's just so embarrassing to like be walking down the street and talking and be like, hey, so here I'm going to, wait, hold on, got to redo it again. Hey, so here I'm going to, I was like, well, if I hold it a certain way, I could just pretend that I'm on FaceTime, but people hear me repeating the same thing over and over again. Like, this is stupid. Like, I'm acting here. It was horrible.

• 18:48Speaker 00

  Well, that's actually why it's a huge opportunity. And I have this in one of my other ideas, which is around YouTube SEO, but that's also related to video. But I talk to a lot of founders or people that want to be founders. People are afraid to put themselves on camera. That's actually why there's one of the biggest opportunities because 99% of people would rather write an article or do something with like Google SEO or just do something that doesn't have to put themselves out there and put their face out there. And that's actually why YouTube, I think, will be a huge opportunity because most people are too scared to actually put a camera in front of their face and start yapping.

• 19:22Shaan Puri?

  It's also hard, right? Like, it takes a lot of work to do YouTube. Compared to a podcast, a podcast is so much easier than doing planned, scripted, edited, packaged YouTube content. And then you get the big view number in your face and you get an immediate slap or that quick high that you're then going to chase, right? And that's a very tough cycle on YouTube. I think short form is sort of similar. There's like the phrase like 200 view jail where a lot of people will create TikToks and they just sort of never get past the 200 view number. You just stay stuck in that state.

• 19:55Speaker 00

  Right.

• 19:56Shaan Puri?

  But there's a huge amount of, I don't know, self-consciousness as well as actual work that goes into doing this.

• 20:03Shaan Puri?

  Today's episode is brought to you by HubSpot. Did you know that most businesses only use 20% of their data? That's like reading a book, but then tearing out four fifths of the pages. Point is, you miss a lot. And unless you're using HubSpot, the customer platform that gives you access to the data you need to grow your business, the insights that are trapped in emails, call logs, transcripts, all that unstructured data makes all the difference because when you know more, you grow more. And so if you want to read the whole book, instead of just reading part of it, visit hubspot.com. So what's the solve here? How do you actually, how do you actually solve this? What are different angles you could take? Like, Sam, how would you, let's say you believe this was the problem. I think Pat has accurately described the problem and the value that's there, but you still need a key to unlock the door. What's the, what would be the key? What would be an idea that you would create in your space?

• 20:47Speaker 00

  I could show you a couple. People, one guy that I think is cool, he does, so big companies, they want to get into video. HubSpot obviously wants to get into video. Big Fortune 50, Fortune 100, Fortune 500 companies, they need to figure out YouTube and they need to figure it out fast. And I know a guy who has an agency that he goes for the big boys. He goes for like the Microsofts, the Figma's, and he basically just sends them, he helps them build YouTube teams and he sends them packaging ideas. Do this title, do this thumbnail, do this title, do this thumbnail, because you are Microsoft or some massive company. He charges, like, it's different probably per client, but he's told me some crazy numbers, like 50 to 100,000 dollars

• 21:28Speaker 00

  per month, just for YouTube strategy. And that shows you how much B2B, this is a B2B specific play here, how much they're willing to pay to have this problem solved. And I still don't, like, that's like one example. I don't even know a lot of people that are solving this problem. I don't know what you guys think.

• 21:47Shaan Puri?

  Well, there's other people who are doing like done for you, right? So we've talked about the guy, I think his name's Josh, who does the street interviews for companies. So it's like, you know what, you know what's the most shameful and awkward and difficult version of video is like, man on the street interviews. So he's like, just niche down into like, I'll give you that format, you give me money, I will walk around New York, I will stop people on the road and I will ask them, you know, three goofy questions to try to get, you know, try to get you some clips. Okay, so that's like, one guy who's doing the done for you service. I know these other guys that do, they fly to companies and they, they podcast interview them. They're like, look, forget even getting booked on an actual podcast, I'll just interview you, chop it up like you were on a podcast. Nobody

• 22:30Shaan Puri?

  even needs to know that there's no long form podcast actually underneath this, and I'll just give you the clips. And for you, that's a lot easier. The user, the CEO or the founder is pretty comfortable just sitting down and being interviewed about their company in a podcast format. And they just do it, the whole thing turnkey. And it's like, wait, let's just cut out the part of helping you get booked on actual podcasts and cutting it. We'll just fake the podcast. It's great. And so that's like another, like, we will deliver this format to you for a, you know, tens of thousands of dollars a month, type of thing. Now, you only need 10 customers and you're, you know, now you're cooking at over 100 grand a month.

• 23:06Speaker 00

  Yeah. I like the idea of taking one popular format and then turning that into a business. Like you said, the street interviews. Do that one format for one business and I actually met that guy who started that business and he told me some pretty wild numbers about his revenue.

• 23:21Sam Parr?

  We talked about it. Yeah, it was doing, I think this year is going to do 10 million in revenue.

• 23:26Speaker 00

  Yeah, one format. It's crazy.

• 23:28Sam Parr?

  Well, here, do this, Pat. Let's show. Okay, so do me a favor. You sent me a thing where you have your Google Sheet, or sorry, your Google Doc that you have for every single video that you made. I want you to show it to Sean. And the idea here is like, what you, your pre-work for your YouTube video was really good and it outlined the whole story. You did a really good job of when you showed me how to make a YouTube video. And what Sean's describing is basically just doing that, but for companies.

• 23:55Speaker 00

  Let's do it.

• 23:55Sam Parr?

  So for the audience, Sean and I have done 750, almost 800 podcasts. Sometimes they're super well researched. Other times we're like, let's just riff. What do you want to talk about? Tell me about your weekend. Let's just talk. And it requires like no work. And occasionally those will get seen by hundreds of thousands of people. Occasionally there'll be an interview that has little research and we're just friends with the person and that could potentially get a million views. But then I saw yours and it was so much more work, but worth it.

• 24:22Speaker 00

  Yeah, I'm very anal retentive and I want everything to be planned out and I don't like off the cuff. I don't like spontaneous. I want everything to be there in the doc before that gets filmed. I'm not saying that's better or worse, but that's more my style. But I can pull up, let me just find the right one to show you. Okay, so this is what we call a prep doc. I mean, my first million has something like this too, but this one is a little different. This is our prep doc for all of our videos that we do at Starter Story and we will do a couple of things in here. First, we start with the packaging. So this is before anything gets filmed. It's not post-film, it's pre-production. And we do the title and thumbnail. So this is this guy here, it's a different guest, but we're saying, hey, this is the thumbnail we're going to do. And this is the video. This

• 25:06Speaker 00

  video did pretty well. I think it got like 5, 600, 700K views. So that's why I want to show it's like a good example. And I learned this when I read this production book. It was like Hollywood production book. But when you sell a script in Hollywood, they have what's called a treatment. And it's basically a pitch of a video of why someone will want to watch this video. If you want to sell your script in Hollywood and convince some director to pick it up or whatever happens in Hollywood, you have to sell this, you don't give them the 120-page script. You sell them. The sales page of the script. So we always have title thumbnail, obviously. And then we have what's called a treatment. I'll stop there and let me, you guys, let me know what you think about this.

• 25:51Shaan Puri?

  Let's just read the treatment. So you go, this is Mike, founder from Australia. Now, are you thinking about this? Like, what, what needs to be nailed in the treatment? What do you have to, what's the important part to find when you write this pitch?

• 26:02Speaker 00

  Yeah. I always try to think about how, and this might've been written by my producer. But what I like to think about in the treatment is like the vibes and the feeling that the viewer will get when they watch it. Why should this video exist? Why will this, why will they leave this video and think about it for the next two weeks? Or tell their, send it to their friend. I, I like to think about the feeling that you have when you watch it. Maybe this isn't the best example of that, but what is the viewer going to walk away? This isn't really like an intro. This is more like sell, I'm telling my producer right now, sell me on this idea so that when we go to record it, we know exactly what we're trying to get out of this and that it ends up being how we planned.

• 26:47Shaan Puri?

  So in this case, is the, kind of the, the, the main thing I would be feeling or wanting is, oh man, I really want the sort of exact playbook.

• 26:56Speaker 00

  Yep.

• 26:56Shaan Puri?

  You know, in this case, the 10 step playbook validated by a Reddit post with 151 comments of how he's built these, you know, he builds SaaS apps to 200 K MRR, something like that.

• 27:07Speaker 00

  That would, that's the premise of this video is that, hey, I have this very specific 10 step playbook. And this is something that we found because he had written this awesome Reddit post about it. And it was really like a simple 10 step playbook. If I do this, I do this, I do this, I do this, something that our audience really likes. So we build the whole video around that checklist. And that checklist almost becomes like a character in the video that we can further dive deeper on. And this, the whole video, and this is another thing too, I kind of have it down here a little bit, is that. Every video has like a big idea, like, why should this video exist? I don't want to tell the entire story of how, you know, he was born and how he grew up and all these things. I want to do it around one idea.

• 27:49Speaker 00

  And for this video specifically, it's the 10-step playbook. And then everything is built around that video because when the, yeah, that's something that our audience likes and is really valuable because he used it to actually build a great business off of.

• 28:03Shaan Puri?

  Gotcha. That's very cool. And then when you go to interview them, you're, you're trying to extract, you're trying to basically now fill in the blanks of this skeleton you already think is a winning video.

• 28:11Speaker 00

  Yep. Yep. Exactly. And I like to look at, I mean, one thing that I like to look at is successful social media posts, successful Reddit posts, successful seminars or like talks that they gave at a conference. Those are all good bones for a great, and this is the checklist right here that he did. Are the 10-step process. Those are all great bones for any video. It's like how, how I like to think about videos. If they've done this sort of talk or, or they've written this before, it's always, always a great outline, I guess.

• 28:42Sam Parr?

  So you, how many of these videos are you doing a week?

• 28:44Speaker 00

  We're aiming for two to three right now.

• 28:47Sam Parr?

  So you're making two or three of these a week. That's a lot.

• 28:49Speaker 00

  Yeah.

• 28:50Shaan Puri?

  Yeah, it seems like you kind of undersold yourself at the beginning when you were like, you know, I stuck with it. I think obviously consistency and sticking with it mattered. But it sounds like also what really mattered was, uh, building a system.

• 29:02Speaker 00

  Yep.

• 29:02Shaan Puri?

  To be able to do this at scale, right? A team and a system, you, you had to do that. I would say most creators don't know how to build a system.

• 29:08Speaker 00

  Right.

• 29:09Shaan Puri?

  Um, and it sounds like you found the, the growth, the growth hypothesis, which was, if I put these types of stories on YouTube, there's always, YouTube will keep feeding me more and more audience for this type of content and I can grow that way versus SEO versus anything else, right? Like, yeah, one of the frameworks I always liked that I think has kind of gone out of style was Eric Ries, when you did a lean startup and he said, basically a company, you, you really have two main hypotheses. There's the value hypothesis that if I do this, this will be valuable to this type of person, right? It will help this type of person with this problem. And then he goes, you have the growth hypotheses, which is totally separate from the value one, which is if I do X, Y, Z, that will create sustainable compounding growth.

• 29:52Shaan Puri?

  And that growth hypothesis can be if I run Facebook ads, I can spend this much money, acquire users for this much and generate this much to reinvest to buy the next user. It can be SEO, it can be YouTube, it can be anything, right? Where you're going to basically have some hypothesis as to how you grow. And he's basically like, if you get the value hypothesis wrong, there's no company. If you get the value hypothesis right, but the growth one wrong, you've built a very, very small business. If you get both of those right, you just have to be an idiot to not get the money part right at the end. And I always, I always liked that framing. And so whenever I do a project, I sort of try to think about what's our value hypothesis? And I call it a hypothesis because we don't know until we go test it. And what's our growth hypothesis? We don't know until we go test it.

• 30:33Sam Parr?

  What do you do with the money once you've already made it? This is a question Sean and I ask our successful guests all the time. And the reason we ask it is because if you are successful, if you do have a little bit of money, information on how to spend or invest your money, it's actually really hard to come by. And I know this because inside of Hampton, which is my community of founders, people ask this question all the time. People who have made 10 or $50 million, how do you spend it? How do you invest it? And so to help solve this problem and answer this question, I actually interviewed 80 plus founders, guys like Scott Galloway, Alex Ramosi, Brian Johnson, people who are worth 50, 100, even billions of dollars. And we got them to reveal everything. So their net worths, how much they pay themselves, their monthly expenses, their portfolio, things like that. And we turned these 80 interviews into one document. And I don't think you could find this type of information literally anywhere on the internet. And it's completely free.

• 31:17Sam Parr?

  So if you want to see behind the net worths of people who are worth billions of dollars and their portfolios, their expenses, everything, you go to joinhampton.com/reveal. Again, joinhampton.com/reveal. Check it out. I have a feeling you have a bunch of other like system related stuff up in that Chrome window with all those tabs. Yes. And I personally am very interested in seeing you click around. Can you do that? Yeah, let's do it.

• 31:42Speaker 00

  So yeah, as Sean said, I'm a big fan of systems and processes. And maybe that's just like my more like logical brain, former software engineer spreadsheet kind of guy. So I tried to build my company around a lot of systems. And I had a note in here that I wanted to talk about, which was busy people are the biggest losers. I used to be in corporate nine to five and I hated when I hated urgency culture. I hated getting emails and one-off Slack messages. I worked at Deloitte and you'd get an email and then all of a sudden you're working a deal the whole weekend. I hated that. So I knew that when I started a company, I didn't want to build my business like that at all. I wanted to build it around systems, asynchronous systems, so that I could play tennis every day at noon.

• 32:27Speaker 00

  And also my people that work for me enjoy that too. It's not for everyone, but this is how we operate. So everything exists on a Notion. So right here, we have our all tasks that need to get done in the company are simply assigned out to people and there's no like real like deadline or meetings about them. There are just things to get done when you can manage that deep work session that you meant to do that day, go and do those and we're good. As long as you get the stuff done that we plan to and we hit our KPIs and all these things, you can work whenever you'd like and everything is here in this Notion.

• 33:06Speaker 00

  Additionally, we have all of our production for our company, including YouTube, Instagram, Twitter, everything, everything we post on any sort of social media, we track it all inside Notion here. And we have freelancers helping edit the content and create the content.

• 33:23Shaan Puri?

  Who manages this board?

• 33:25Speaker 00

  I would say, well, I have a producer, like Producer Light, I call him, who's sort of starting to manage this more. But I built this over, I wanted to get more serious about repurposing. So I built this over like the course of like two, three months, built it. It's more just like created the spreadsheet and created the processes. And then I sort of handed it over in the last two months to someone else. So I have a light producer who manages this right now.

• 33:48Sam Parr?

  Light as in part-time? Or light as in half a person? A little guy?

• 33:55Speaker 00

  Both.

• 33:56Sam Parr?

  A little guy. A little guy who works a little amount.

• 34:00Speaker 00

  Yeah.

• 34:03Speaker 00

  All right.

• 34:03Shaan Puri?

  I love the busy, busy people are the biggest losers because I think busy is a badge of honor in a lot of different

• 34:09Speaker 00

  Yes.

• 34:10Shaan Puri?

  circles. And what a, what a terrible badge to, to, to be proud of.

• 34:15Speaker 00

  Yes.

• 34:16Shaan Puri?

  Um, in my opinion. I remember my buddy came and worked for me and he used to work in, um, in, uh, investment banking. And he would, he kept saying this phrase that we were like, dude, Sam, what is this thing you keep saying? And he would say, he's like, yeah, he's like, can you get that to me ASAP or sooner? And I was just like, dude, what is ASAP means as soon as possible? What does ASAP or sooner mean? And he's like, I don't know. We just always say that in investment banking. And I was like, what a, what a like fighter flight, what a cortisol phrase, right? To just keep injecting in your company.

• 34:50Speaker 00

  Yeah, you know, everyone has that friend when you, you hang out with them and they're always on their phone. They're always on work emails. They're dropping out to take calls. I remember when I was a kid, I was on a hike with my buddy and his dad was on the hike. I'll never forget this. I was probably like nine years old or something like that. And his dad was just on the phone for the entire hike. Really, it was like really nice hike. And I was like, man, I just never want to be that person. Like you said, it's a, it's, it's a choice. It's more typically around a bad business or flaw, systems flaw, or an over extension of yourself. It's usually not like you're just handed that.

• 35:25Sam Parr?

  What's that EOS thing up there?

• 35:28Speaker 00

  Yeah. EOS is cool. Entrepreneur operating system is, um, you guys are probably familiar with that, right?

• 35:36Shaan Puri?

  Yeah, I've never actually done it. Do you, do you do it, Sam at Hampton? Do you pay for EOS?

• 35:40Sam Parr?

  Well, you don't have to pay for it. You could read a book and just make your own shoot.

• 35:43Shaan Puri?

  No, no, but like people pay for the implementer and all that stuff.

• 35:46Sam Parr?

  Yeah, I paid, um, an implementer for a, uh, one day seminar with our leadership team and

• 35:51Shaan Puri?

  And that was like 20 grand or something?

• 35:53Sam Parr?

  No, no, it was like $3,000 for one day.

• 35:57Shaan Puri?

  Oh, you got like the clearance integrator or what did you do?

• 36:00Sam Parr?

  No, like I like someone who was like a certified like implementer or something. I was gonna hire him and then I showed him my pre-work and he's like, well, you guys are actually almost there. Let's just meet with your whole team for six hours and I'll teach everyone how to do it. And then we'll go over your current rocks and I'll show you the right format and then you're good to go, it looks like.

• 36:18Shaan Puri?

  Is this the first company you did it at?

• 36:20Sam Parr?

  No, I did it at the Hustle as well.

• 36:22Shaan Puri?

  EOS specifically?

• 36:23Sam Parr?

  Yeah.

• 36:24Shaan Puri?

  Oh, wow.

• 36:25Sam Parr?

  Yeah, I'm a fan of it. I think that I'm.

• 36:27Shaan Puri?

  Are you like a I swear by it kind of guy or where are you at with it?

• 36:30Sam Parr?

  I swear by a, we use like a transformer version. So for example, EOS, for those listening, it's an operating system, run your company. The book is called Traction by this guy named Gino. Gino, by the way, Sean has asked to come on a whole bunch, so if we want, we can invite him on. But basically, it's the crux of the whole thing is your L10 meeting, which happens for us every Monday at 3 o'clock. It's two or one and a half or two hour meeting. And each team has some number or metric or goal that they are assigned to and then tasked below to reach that goal. And we go over each week, what's going well, what's not going well and how to improve. Typically EOS is divided quarterly. We actually at Hampton do ours every six weeks. So we do rock planning every six weeks as opposed to quarterly. I think quarterly is too long for a startup.

• 37:15Sam Parr?

  But so you can kind of like manipulate it to like fit your needs. But over the course of many, many years, we've kind of made our own.

• 37:22Speaker 00

  I like the six weeks that we do it quarterly, but I already like that idea.

• 37:27Sam Parr?

  It just takes too long. It's like with a startup, like with a startup, like you can get new information relatively quick. And so what we do is we actually, each team actually only, we try to limit it to two rocks. So each team just gets two important rocks and that's six weeks. And then we change them or keep them, but whatever we want to do every six weeks.

• 37:45Speaker 00

  Yep, yep.

• 37:47Sam Parr?

  And then you have a scorecard and what we're looking at is your scorecard where you go over every single week, what's going on. So this looks like the scorecard that you go over at your L10 meeting.

• 37:55Speaker 00

  Yep. It gives you nice, for someone like me with no management experience, I have MBA, don't manage people, it was nice. We've been doing it for like two, over two years. It's nice to just have a basic, I don't think it's the perfect system, but I think it's a system for someone who's a creator, like we talked about earlier, who wants to start building more of a business, or someone who's going from solo entrepreneur like me that didn't intend to build a business. It's a good rails or system for KPIs, planning, and it's not perfect by any means, but it is a system. And most people just need a system.

• 38:32Shaan Puri?

  Can I say a quick disclaimer? Because I used to be the kind of guy who, somebody, I'd be watching something or I'd hear a talk and somebody would be like, "Oh, I use this system." They give me some acronym, and then they're like, "Yeah, this is what I do. This is, it's so good for me." And I'd be like, "Ah, that's what I've been missing." Just an, that's the tool. I was one tool away. I was one framework away, one acronym away from success. And turns out, spoiler, I was never one acronym away from success. And there's a specific type of person and a specific moment in time when you need a system tool. And that is when you have growth, but you have a growing headache. So the business is growing healthily, but your headache is growing, you know, maybe even more than that or proportionately

• 39:17Shaan Puri?

  to that. And I think what most people have is a business that is not really growing enough, and then they try to add systems and processes, and it actually slows them down, and they don't even grow faster. Because growth often is like a matter of like striking a vase, like drilling for oil. You don't need to be super efficient. You just need to find the oil. And sometimes that's brute force. Sometimes it's a little bit of gut instinct. Sometimes it's a little bit of cowboy-ness to trying different little experiments. But I think, you know, I just want to say that out loud because I wasted a lot of time when I actually needed growth, and then I adopted systems of people who had growth. And I've conflated the two. I thought the system creates the growth. No, no, the system

• 39:59Shaan Puri?

  manages your headache as you grow. That's, that's how it's been for me, at least. It's my personal experience.

• 40:05Speaker 00

  I'll take the other side of that, which is, I think that there are times where the system does create growth. Because I think typically what happens when you have companies, you can get to a million or two million or three million in revenue. Through a combination of either luck, or you knew how to do one thing well, or for a variety of reasons. But what I have found is whenever I hit those that like three, whenever I get to like three million in revenue, I then like, think like, okay, I need to now go do this new marketing channel, or do this new thing. And oftentimes, the actual answer is, no, you should actually do less things and just do this one marketing thing over and over and over again.

• 40:41Shaan Puri?

  You're saying at three million. I'm saying, most people are not even at the three million. Most people don't get to three million. Most people who watch this, or are gonna watch any type of content on YouTube, are pre getting one, two, three million in revenue. And for those people, I think that's the sucker like spot where you think you might be a tool away. So I totally agree with you. If you've already got the thing that's, again, you have healthy growth if you've gotten to one, two, three million in revenue. And, you know, from there, you need, you need systems to scale, right? But you don't need systems to scale if you don't have a working thing.

• 41:15Speaker 00

  Or even when your team size gets kind of above four people, you kind of like have to like have something. But yeah, I hear what you're saying. You want to show us anything else?

• 41:24Shaan Puri?

  I want to ask you a question about this blog post. In December 2020, and maybe you could take us back to like, how the business was doing back then. You wrote a blog post that says, 2020, I am my own greatest obstacle.

• 41:36Speaker 00

  Yeah.

• 41:37Shaan Puri?

  I already, I haven't even read the post. I already nodded my head, because I think every entrepreneur gets there to this realization. Can you explain where you were at this blog post? And what this blog post means?

• 41:46Speaker 00

  Yep. This all, this blog post all revolves around a single week in my life, where I, it's post COVID, I was about three years into building the business. And what most people don't know, they think, oh, you just built Starter Story and you grew that. Well, no, I was the guy with like 10 side projects. And I had two businesses that were like, I was splitting my time on and then other side projects and other personal brand and doing all these things. Starter Story was making $8,000. These are sort of high level numbers, but it was making $8,000 a month. And then this other business I was building, which is like a software plugin type app, was doing $2,000 a month. And I thought this was going to be a bigger than Starter Story, because I didn't think Starter Story is going to be big. And I was so burnt out, that I said, I heard about this Think Week by

• 42:31Speaker 00

  Bill Gates, where you go off to a cabin, and you just think about stuff. So I couldn't afford a cabin in the woods or anything at that point. And I decided, okay, I'm just gonna go get in my car, I'm gonna go drive across the country, and I'm gonna think. Through that process, through that week of not being on the phone, you know, this is no social media, nothing. I couldn't even check my email. I realized that Starter Story was the was the business I should be going all in on. This is the business that I was meant to be built. I'm throwing basically no time into this business as doing $8,000 a month. And I'm throwing all my time into this business that I'm supposed to be building. This is how I get into YC and I do all these things.

• 43:12Speaker 00

  I should, I'm putting 20% of my effort into 80% of the revenue. Let's just drop everything else. And in that moment, after that week, after I realized all this, I basically sold that business, stopped working on anything else, and I went all in on Starter Story. And this is three years after starting it. Best decision I ever made, obviously. And I don't know if I would have made that decision if I didn't take that week off. And essentially, I doubled the business's revenue in a single month after that. And then everything went up after that. And that's probably why I'm here today, selling my company and talking to you guys, is that I realized that I was the biggest obstacle, right? If I, I was limiting my own success by thinking I could do everything.

• 43:58Shaan Puri?

  I love that. That's, that's very powerful. What sounds right on paper and what's actually right for me might be two different things. Because a lot of people would tell you, you should do the SaaS business, recurring revenue. It's amazing. You know, you could do this plugin and it's software and all these great things. But you kind of realize like the thing I'm good at, the thing I enjoy, the thing that has momentum is this other thing. And if I keep splitting focus, I'll never know.

• 44:26Speaker 00

  There's something that I like to call, you have your ego business. This is, this is the business you're supposed to build, the business that you look up to other people because they built those. Or that's the business that you're supposed to start, whatever. But actually, follow the money. Where, what's making money? What are you truly good at making? What are you meant to build? I think it's like a lot of people watching this, maybe think about that. What's the ego business and what's the actual business?

• 44:52Shaan Puri?

  So for this think week, you just drove 3,000 miles?

• 44:55Speaker 00

  Yeah.

• 44:56Shaan Puri?

  I'm looking at the map. It looks like you started, where'd you start? Salt Lake City?

• 45:01Speaker 00

  Yeah, I was living with my mom at the time. So shout out my mom for housing me in this time when I was trying to figure things out. But yeah, I went from Salt Lake or up through the, down to the West Coast and then up and around back.

• 45:14Shaan Puri?

  Driving like a giant circle, basically.

• 45:15Speaker 00

  Yeah.

• 45:16Shaan Puri?

  On the West Coast.

• 45:17Speaker 00

  It wasn't my plan.

• 45:18Shaan Puri?

  All the way up to Jackson Hole, but in a circle format.

• 45:22Shaan Puri?

  Being 29 and living at home, and I think in this blog, you say you met a girl later on. So I assume you're single, 29, living at home, trying to like do this thing. That's definitely not the most glamorous place to be in.

• 45:34Speaker 00

  Yeah. I was more just, I would do anything. I, I worked in corporate for five years. I worked at Deloitte, I worked at some startups, I worked at some like big companies. And my motivation, I was so sick and tired of that. I think a lot of entrepreneurs just start early. They start at 17, they start at 18. I actually went through college and the corporate life. So starting this business was more about freedom and I knew I would do anything. I moved to Asia because it could be like a thousand dollars a month. I lived with my mom because I would, I could not go back to a, a regular job. That was my main motivation. And then obviously the business started working out and that's why I live with my mom.

• 46:14Shaan Puri?

  So check this out, this is your monthly revenue at the time. So it looks like for the year preceding your think week, you were basically plateaued from August 2019 to mid 2020, August 20, almost August 2020, June 2020. And you're basically at 8K a month for a year flat. You do the think week, you make the decision, six months later, you're now over 25,000 a month. And the trajectory, you changed the trajectory of the business with that.

• 46:41Speaker 00

  Yep.

• 46:41Shaan Puri?

  I think that's a great story. Also in this blog, I like, you know, you were talking about like. You know, how you felt, you're like, I know I had so many projects and tasks I know I should do, but at the same time, I felt unmotivated to start any of them. I'm in this really weird spot right now. I don't feel motivated about work. Nothing feels super important to work on. I don't feel like tweeting or writing. I don't want to read any books, you know, kind of burnout essentially. And you know, the solution to burnout wasn't like, I need to take six months off. It was like, I need to do something that's just more in alignment with what I'm trying to do. And simplify rather than keep adding.

• 47:14Speaker 00

  Yep, exactly.

• 47:15Shaan Puri?

  That's cool, man. Well, congrats, congrats on all the success. Congrats on, you know, fingers crossed that this thing closes. We have to air this episode anyways. And it will be a cautionary tale about counting your chickens before they hatch.

• 47:29Speaker 00

  But thank you, guys. Yeah, you guys are huge inspirations to me. Been listening to My First Million, obviously got a lot of inspiration to do what we do through everything that you've done, both in My First Million and out of it. So you guys are awesome. Keep doing what you're doing.

• 47:41Sam Parr?

  You're the shit. Thanks for doing this, man.

• 47:44Speaker 00

  Thank you, guys, for having me. I feel lucky. I feel lucky.

• 47:47Shaan Puri?

  Cool. Check out Pat, check out Starter Story on YouTube and yeah, all the things.

• 47:51Sam Parr?

  That's it. That's the pod.

• 48:03Sam Parr?

  All right, my friends, I have a new podcast for you guys to check out. It's called Content is Profit and it's hosted by Luis and Fonzie Camayo. After years of building content teams and frameworks for companies like Red Bull and Orange Theory Fitness, Luis and Fonzie are on a mission to bridge the gap between content and revenue. In each episode, you're going to hear from top entrepreneurs and creators and you're going to hear them share their secrets and strategies to turn their content into profit. So you can check out Content is Profit wherever you get your podcasts.