Craig Kielburger: ON How Ordinary Individuals Doing Their Part Changes The World & What You Can Do Now

On this episode of On Purpose, I sat down with Craig Kielburger. Craig is an internationally-acclaimed speaker, social entrepreneur, and co-founder or WE Charity, which inspires people to empower themselves to make a significant positive impact on the world. Craig reminds us that the greatest thing we can do for ourselves is help someone else. He shares that serving doesn't just make others feel good, its physical and mental benefits can help lengthen your lifespan. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jay Shetty?

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• 0:44Jay Shetty?

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• 1:27Jay Shetty?

  and has won more 2026 IIHS Top Safety Pick+ Awards than any other car brand as of July 2026. Visit www.iihs.org to learn more. A lot can happen when an accident doesn't. Visit MazdaUSA.com to learn more. Consumer Reports does not endorse products or services. This episode is brought to you by AG1. Are you feeling September reset too? Shorter days, longer to-do lists, earlier alarms, all those routines you promised yourself you'd pick back up. It can feel like your whole life is recalibrating. And when everything around you is changing, it helps to have a few things you can rely on. AG1 Next Gen is one of those easy habits to keep.

• 2:12Jay Shetty?

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• 2:57Speaker 01

  In a Jeep, there were like 20 of us. I didn't even know how we all fit and we held on to the sides and we were bumping down these roads in rural India. It was this crazy journey and everyone was silent the whole time until this one kid started to say the words, "We are free." And the other kids started to say, "We are free." And they started to laugh and they started to sing the words and they would clap for hours. And it was just in that moment, it was why we do what we do.

• 3:27Jay Shetty?

  Hey everyone, welcome back to On Purpose. My name's Jay Shetty and I'm so, so grateful that you're back here. And grateful is the right word. It's the week of gratitude. If you're in the US, you're celebrating Thanksgiving or Friendsgiving. If you're all around the world, it's just a great excuse to get together with people that you love, people that you want to connect more deeply with, share an incredible, meaningful meal and conversation where you can go deeper in your relationships. And this week's episode is something a little bit special that I wanted to share with you. There has been a charity, a movement, a community that I've been wanting to get involved with for a very, very long time. I know some of my friends have been involved, they've had incredible experiences.

• 4:12Jay Shetty?

  And this is something that I'd been thinking about for a long, long time. So I'm really, really happy to share this episode with you. Recently, I got to travel to Vancouver and be a part of We Day. Now, We Day, if you've never heard of it, is where 20,000 kids are rewarded for their service that they do throughout the year with a one-time event. And this event is where celebrities, musicians, influencers, speakers are on the stage to share empowering messages. And actually, when I went out there to actually share my message with this audience, I was the one who left inspired because each and every one of these kids has worked tirelessly throughout the year to serve, to make a difference in the life of others.

• 4:55Jay Shetty?

  And the We Day is part of the We movement or the We charity. And just, just listen to this for a second. They have 1,500 schools and schoolrooms built around the world, providing a quality education to kids who don't have access to it. 30,000 women plus around the world have been empowered with financial independence and 200,000 children have access to education due to the incredible work of We. Now, I got to sit down with Craig Kielburger, who is the CEO and founder of We, and you're going to hear our interview just before we both went on to stage. And so I can't wait to hear this week, where in the week of gratitude, it's Thanksgiving,

• 5:37Jay Shetty?

  it's Friendsgiving, and even if you're not celebrating, isn't it always the right time for us to stop, take a moment to be really grateful for what we have, grateful for the opportunity to serve, and grateful to add perspective to the incredible life we have? So I just want to say thank you. I'm grateful to each and every one of you for the community we're building here, and I'm excited to introduce you to We Charity through Craig Kielburger. I can't wait for you to hear this episode. Hey, everyone. Welcome back to On Purpose, the number one health podcast in the world. Thanks to each and every single one of you that come back every week to listen, to learn, and to grow. And you know that I love sharing this platform with incredible change makers in the world who are doing unbelievable things.

• 6:22Jay Shetty?

  And I love sharing their story with you because I want us to realize that no matter who you are, where you're from, you can have an impact. You matter. And you can change the world. So today's guest is none other than Craig Kilburg. And now today, we are actually recording from We Day Vancouver. For those of you that don't know We Day, it's a series of youth empowerment events organized by the We charity. Today, we're celebrating 20,000 kids who have had an impact on local and global issues. He's an internationally acclaimed speaker, social entrepreneur, and New York Times bestselling author, who inspires people to empower themselves to make a significant impact on the world. Now, listen to this. This is insane. At a young age, Craig realized that an individual, even a 12-year-old,

• 7:06Jay Shetty?

  has the power to change the world. He and his brother Mark committed themselves to the effort to stop child labor, organizing a project called Free the Children. The initiative grew into a lifelong commitment to affecting positive change around the world, and eventually led to the We movement. He's received 15 honorary degrees and doctorates for his effort to promote education and human rights. He's also been awarded the Nelson Mandela Freedom Medal, the Order of Canada, the World's Children Prize, and was named Canada's Most Admired Public Sector CEO in 2015. Craig, it's an honor to have you here, honestly.

• 7:42Speaker 01

  It's very kind of you to say that. Thank you for being with us. And the part that you left there is you're about to get up on stage with us and inspire all these kids

• 7:50Jay Shetty?

  I'm gonna try.

• 7:50Speaker 01

  in person with the message that they get to hear through the podcast.

• 7:53Jay Shetty?

  I'm so excited. I was here earlier. I was here yesterday when we were actually rehearsing. I mean, the stage that you put on, I bumped into some of the kids outside and their energy and just, I've been such a fan and follower of We for such a long time.

• 8:05Speaker 01

  Thank you.

• 8:06Jay Shetty?

  So not only is it a huge honor that on my first We Day, it's my first We Day, I guess that's

• 8:10Speaker 01

  Love that you're here.

• 8:12Jay Shetty?

  But to be with you on my first We Day is the biggest honor, but honestly.

• 8:16Speaker 01

  Very gracious. The feeling is more than mutual as I listen to the podcast, as everyone does right now who's listening also. So thank you. Thank you.

• 8:22Jay Shetty?

  Thank you so much. I want to get straight into it.

• 8:24Speaker 01

  Please.

• 8:24Jay Shetty?

  And I know we both literally have to go on stage.

• 8:26Speaker 01

  Absolutely, yes.

• 8:27Jay Shetty?

  But I want to go straight into it. And what I want to start off with is where does a 12-year-old hear about child labor? Like, where does a 12-year-old even learn about that sort of an issue and feel that they can do something about it?

• 8:40Speaker 01

  Yeah, well, to be very honest, it's not as dramatic as you might have said in that, because I was actually looking for the comics in the paper. And I was reaching for that in the front page. There was this story about this child slave. His name was Iqbal. He was killed when he was 12 years old in Pakistan. He had been sold when he was four. He spoke out and was killed. And that story made me so angry. I tore it from the newspaper. I shoved my backpack and I brought it to class. And, and I asked my friends, would you join me? And I'll, I'll never forget. It was 11 hands went up. So plus me, 12 of us. We were all 12 years old at the time. So we called ourselves the group of 12 12 year olds.

• 9:16Jay Shetty?

  Oh, wow. It's like Ocean's 12.

• 9:18Speaker 01

  Oh, yeah. To change the world.

• 9:20Jay Shetty?

  Yeah.

• 9:20Speaker 01

  But it, it really wasn't that dramatic of a beginning. Like, we weren't searching for a cause. I wasn't one of those kids who was trying to change the world. I was looking for the comics. But I also believe that's important when I share that story with kids today because I think that we live our lives so often expecting some dramatic moment, like a booming voice on the road to Damascus, or the moment we get shoved in the direction of a bus and say like, no, you know, the truth is every day we have these small things like a newspaper story or a friend who needs help. And it's around our daily path. It's, it's whether we choose to act or not. In my case, I was so young, kind of naive, to be honest, that I said, well, of course I can help. And I think we need more of that youthful naivety. And that's what we try to nurture with kids today and tap into.

• 10:00Jay Shetty?

  Yeah, I think it's so important that we think like kids again.

• 10:03Speaker 01

  Yes, a basic sense of right and wrong and just and unjust that young people have. I think we lose that as we become adults. And we never need, we have to hold that wonder and that awe, that sense of, of right and wrong as being a kid.

• 10:15Jay Shetty?

  I love that. Yeah, that, that childlike curiosity to look at things with fresh eyes.

• 10:19Speaker 01

  Yes.

• 10:19Jay Shetty?

  To look at something as if you're looking at it for the first time again.

• 10:21Speaker 01

  Yes.

• 10:22Jay Shetty?

  Because I think so often as we grow up, we just keep seeing things and we get immune to it and we get numb to it.

• 10:26Speaker 01

  Well, and for anyone who, so I'm a parent now and

• 10:28Jay Shetty?

  I'm not yet.

• 10:29Speaker 01

  You're not yet. Okay.

• 10:30Jay Shetty?

  But in the planning.

• 10:31Speaker 01

  Anyone who's a parent, you, you see like your son or your daughter or, you know, aunts or uncles, et cetera, who are out there. They stop when they see a homeless person. We've become so used to that in our society. That's something that I just think is so powerful. This idea of how do we nurture again that basic sense of right and wrong, that empathy and compassion? You know, if we could tap back into that, I think we'd solve so many of the critical issues facing our world.

• 10:55Jay Shetty?

  I'm totally with you. Tell me about how it felt when you helped the first person you ever helped. Like, what did, tell me about that.

• 11:01Speaker 01

  Sure. So how the first, the story started, I was 12, read that story, got my class involved. And started exchanging letters with this human rights activist in India at the time. Because I knew nothing about child labor. And this was 1995. So we, you couldn't just pop on Google. So I went to the local library, found this address, started writing letters to this man. And he said, if you really want to understand what's going on, you've got to come to Asia and see it with your own eyes. So I sat down with my mom and my dad in September, four months later, and say, Mom, Dad, I got a plan. I'm going to go to Asia. I want to research child labor. Like, I'm a kid from the suburbs. I, you know, this is, my parents look at me like, you can't, you're not allowed to take the subway by yourself. You can't go to Asia. And I kept pleading, kept begging. I found a chaperone who would take me, who was a family friend.

• 11:46Speaker 01

  And we set off on this incredible journey. And I was 12 at the time, had a 13th birthday on it. And this activist hosted us. His name was Kalish Satyarti.

• 11:55Jay Shetty?

  Yeah.

• 11:55Speaker 01

  Yeah, so you know Kalish?

• 11:56Jay Shetty?

  I just did a fundraiser for him on YouTube last year.

• 11:58Speaker 01

  There you go. So exactly. So little known at the time, this was 25 years ago.

• 12:03Jay Shetty?

  Before he won his Nobel Peace Prize. Yes, absolutely.

• 12:05Speaker 01

  And so we were, you know, with Kalish going on rescues and freeing child slaves. We spent time with Mother Teresa. You know, she was there. And we walked into the mother house and sitting down with her and found the family of this young child slave in Pakistan. And there was this trade delegation that was happening, total fluke. I'm Canadian and the Prime Minister of Canada at the time was traveling, signing trade deals, but not talking about human rights. And so the local paper in India printed his hotel. And so I showed up at the hotel and I said, I'm Canadian, I'd like to meet the Canadian. He said, buzz off, kid. And so I wrote him this letter and I got it photocopied at Kinko's, basically, and started to slide it under every door in the hotel, figuring I'd get him eventually. And security stopped me, not allowed to do that apparently.

• 12:49Speaker 01

  And I said, you should hold a press conference. And with these two freed child slaves. Held a press conference at the hotel where the Prime Minister was staying, had really no idea what I was doing. Like BBC was there and CNN was there and I just, you know, I had no idea. Kept traveling, two, three days later, I go, I call home, still in Asia at this point. My mom answers the phone, she's like, what the heck is going on? You're on the press and all this. And that was how we started from that time. Actually, my mother said, you know, this makes me sound as a mother. I don't know where you are in Asia and you're 13.

• 13:19Jay Shetty?

  I can't believe they didn't go with you.

• 13:21Speaker 01

  It was a different age. We didn't have cell phones. We didn't have email really that much.

• 13:24Jay Shetty?

  You were writing letters?

• 13:25Speaker 01

  Yeah, I was writing letters. My parents were schoolteachers. They had to work. They couldn't get the time off work. So this trip completely changed my life. And I got back home and the stories of these kids and started to share them in speeches and, and, and the organization started to grow from there, very grassroots. And step by step by step. And, you know, now we work with about a million kids around the world and 1,500 schools and clean water and medical programs. And it's, it's 25 years later.

• 13:50Jay Shetty?

  That is unbelievable.

• 13:55Jay Shetty?

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• 14:49Jay Shetty?

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• 15:32Jay Shetty?

  That's indeed.com/podcast. Terms and conditions apply. Need to hire? This is a job for Indeed sponsored jobs. This episode is brought to you by Wayfair. Home should be a place that feels like a sanctuary, a space that truly reflects who you are. But it can be challenging to balance style, budget, and endless options. I was looking to create a dedicated calm space for my morning meditation and reading, but I was struggling to find pieces that felt grounding but could also stand up to daily use. I went on Wayfair and found a beautiful, solid wood accent chair and a bookshelf. Now that corner is my favorite place to anchor my day. The quality is incredible, it's built to last, and it completely shifted the energy of the room. Plus, you can shop with Wayfair Verified,

• 16:17Jay Shetty?

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• 16:49Speaker 01

  Oh, man. Yeah, we had a lot of ups and downs and honestly, a lot of failures along the way. And I almost feel badly telling it that quick because they don't talk about the failures enough. Because we had so many failures that helped us to understand what really sustainable development is. Like, we used to kick down the doors and free kids. We quickly realized that wasn't enough.

• 17:06Jay Shetty?

  Yes.

• 17:07Speaker 01

  We had to provide safety and clean water and medical and alternative income cooperatives. And now we call it We Villages. It's five pillars and it supports the village on average five years. And we target regions of extreme poverty where there's been trafficking and there's violence, but to prevent that from happening in the first place with kids. So it's a lot of learning over those years.

• 17:27Jay Shetty?

  Yeah, I think a lot of people today find it very overwhelming when they think about supporting and service and help.

• 17:33Speaker 01

  Yes.

• 17:33Jay Shetty?

  Often, we steer away from looking at articles or videos of this nature, or we kind of try and hide away, or we get involved, but then we get overwhelmed very quickly. How did you decide what was important for you to focus on? Because I think that's partly the struggle that anyone listening or watching today may have. It's just, Craig, there's so much stuff going on in the world. Where do I start? What do I do? How did you decide what was important?

• 17:56Speaker 01

  Well, if I can answer your question in two ways. So we have a very unusual mission as a charity, and it's not to drill wells or to build schools. We do that, but our actual mission is to make doing good doable. And some people are like, what the heck does that actually mean? Because when I was 12 and I picked up the phone and started calling other charities and said, I'm a kid, I want to help. Can I come volunteer? Can I get involved? Can I go to school involved? What can I do? And they said you could send money. I said, but I'm a kid. I don't have money to send. Like, what else could I do to help? And that realization that so much of how people think about change in the world is very transactional. It's very limited. And so what we do today is try to answer the question. Our actual mission.

• 18:38Speaker 01

  Is to make doing a doable for especially young people out there, but not exclusively. So we now have 20,000 schools that run service-based learning. So we help students learn by doing through service. So I know this sounds totally different from what I just described, but I'll connect it all together. I promise. So in schools across America and Canada, students will learn their biology by testing water in their community, or they'll learn their computer science by coding apps for nonprofits. So they learn by doing through service. They discover all these important causes in the world, local and global. They do tens of millions of hours of service with us. We're actually have this really cool program in the U.S. called AP with We Service. You know, AP, Advanced Placement Courses. So you can actually get recognition on your college transcript now for the work that you do with us when you're applying to college, all these great programs.

• 19:22Speaker 01

  And we help students with mentorship and coaching and micro grants and support to get started so that they can set something up, whether it's helping us globally or any cause. It actually doesn't matter to us. We help youth take action to help over 7,000 different causes every year. Because really, our belief system is if we could have ordinary individuals each doing their one part of the puzzle, then we can actually unlock the impact we all need to see in the world. But it is only when ordinary individuals all step up. There's a greater power in that than the Bill Gates's and the, the, the, the people of all the well-knowns of the world. We need to tap into ordinary individuals en masse, daily actions to better the world. So to answer your question, ask for help.

• 20:06Speaker 01

  I asked for a lot of help when I was a kid. Oprah was really, really, really helpful when you're a kid, um, starting a charity. But my parents, my teachers, my mentors, and now we try to give that help to other young people out there who want to change the world.

• 20:19Jay Shetty?

  What I love, love, love about that is I think you're spot on. I think the biggest challenge is we don't know how to engage people and we don't know how to engage resources, especially the human resource or the human potential.

• 20:28Speaker 01

  Yes.

• 20:29Jay Shetty?

  And when you talk about service-based learning, I mean, I'm, I'm like so happy hearing that.

• 20:33Speaker 01

  It literally takes what you talk about, by the way, in your podcast and tries to infuse this idea of living a life of purpose.

• 20:38Jay Shetty?

  Yes.

• 20:39Speaker 01

  Right into our education systems.

• 20:40Jay Shetty?

  A hundred percent.

• 20:41Speaker 01

  Because why is it we suddenly, you know, have to tap it outside of schools and things like this? Why aren't we learning? What's the purpose of education?

• 20:48Jay Shetty?

  Yes.

• 20:48Speaker 01

  It is. We should learn Spanish by helping to immigrate to federal government forms.

• 20:51Jay Shetty?

  Hundred percent.

• 20:51Speaker 01

  We should learn, you know, when it comes to art class by raising awareness on mental health. Like, this is what we're putting into schools from millions of young people. And they find their purpose at a very young age. Plus, they actually do better academically.

• 21:04Jay Shetty?

  Yeah.

• 21:04Speaker 01

  So like, for a whole bunch of reasons, this is a good thing.

• 21:06Jay Shetty?

  Yeah, and it's more meaningful to them.

• 21:07Speaker 01

  Yes, yes.

• 21:09Jay Shetty?

  The personal satisfaction and contentment.

• 21:11Speaker 01

  Absolutely.

• 21:12Jay Shetty?

  That you receive from doing service and getting close to that feeling early on in life.

• 21:16Speaker 01

  You know, there's a lot of crises in the world, and we deal with them. Like globally, there's a lack of clean water access. You know, we know here in America, we're doing a whole push right now on youth mental health in curriculum in schools. But there is a crisis of purpose. And I know I'm preaching to the converted on this one.

• 21:31Jay Shetty?

  No, but I want to.

• 21:32Speaker 01

  But there is a crisis of purpose, that we live in a world today where people are searching and struggling. They're saying, there's got to be something more. There's got to be more than the 95 job. And school and society does not help us realize that the greatest purpose, I believe it, I'm going to lobby here on this one. But Maslow's hierarchy of needs, that the pinnacle of it all is when our life is dedicated to something greater than ourselves.

• 21:52Jay Shetty?

  Hundred percent.

• 21:52Speaker 01

  And why can't we help introduce people to that in the most formal way, which is school? So we learn all that, we learn all these skills, all this memorizing. We can actually put a purpose to education to unlock our own potential to better the world.

• 22:04Jay Shetty?

  Hundred percent. I'm totally with you. Everything you're saying just makes me so happy.

• 22:08Speaker 01

  But it's happening. This is the cool part. Like, when we were kids, I don't know if it was the same for you. We were, I was shoved into lockers. It was so uncool.

• 22:13Jay Shetty?

  Yes.

• 22:14Speaker 01

  To want to change the world.

• 22:15Jay Shetty?

  Absolutely.

• 22:15Speaker 01

  Like, that's why we created We Day. We filled stadiums with youth who earned their way here, through their purpose, through service. Because we wanted to make sure that they knew that they weren't alone. In the same way that we want to put this into schools, so the next 12-year-old kid doesn't pick up the phone and go, I have no idea how to change the world. We want to support them through that journey.

• 22:32Jay Shetty?

  Tell me about the first We Day. Today, we're going to go out, there's 20,000 kids out there. There's a concert. I mean, the visuals here are absolutely stunning.

• 22:39Speaker 01

  Thank you.

• 22:39Jay Shetty?

  Like, it's unbelievable. It's a beautiful stage, but there's 20,000 people. Tell me about the first ever We Day. What went right, what went wrong?

• 22:45Speaker 01

  Well, I gotta even go further back. What inspired We Day? So we were in, oh my gosh, where were we? We were in the Andes Mountains with the Puray Indians, the indigenous people of that region. And we were building a school. We, one of the things we do is we bring, as you know, people on volunteer trips. Lee Singh's done this, etc. People, but a lot of, you know, people of all walks, like thousands of people do this with us. And they come overseas, and we'll build, and we'll teach, and we'll engage in community service. And on one particular build, our supplies arrived late. We turned to the village chief. We said, we can't finish the school in time. Don't worry, more volunteers coming in. She says, I'm gonna call a minga. What's a minga? She takes a few steps outside of her home. She shouts this word in her language in Quechua,

• 23:29Speaker 01

  minga, super loudly. Everyone understands except us. Like, the men drop their tools, the women start gathering together, the kids all come running. Then the kids go running to the neighboring villages, and the neighboring villages, and the neighboring villages, and there's no phones, no electricity here, but they spread this through word of mouth. And dozens, and then a hundred, and then hundreds of people pour out, and they build the school together. I'm like, this is so amazing. What is a minga? And the chief basically explained that, in her language, this word is a sacred word. Anyone can invoke it. But when you hear the word, you have to stop whatever you're doing, and you have to help each other. You come together for these collective good projects, like building a school. And she was explaining this in her language, and through the translator, and then she turns and says, what's the word in English?

• 24:14Speaker 01

  There is a great question. And I was like, what's the word, like, downtown New York that you would say, and like, strangers would go, oh, my God, I'm here to help you. You know, it's, it's, we were, so we caught back home and thought, that is so amazing. We wanna call a minga. And at the root of it, the fundamental idea is, it's, it's, it's, how do you shift what you're doing from good for self to good for others? It's from me to we. And, and so that's how we actually thought to translate this word. It's from me to we, this idea of this minga, this, we're all in this together, this higher purpose. So we wanted to organize our first day that embodied this. It was in Toronto where we were from. We put a message out to students.

• 24:56Speaker 01

  You know, we said, we're gonna fill this tiny arena. You have to prove to us that you did service and helped a cause. And if you can prove it somehow, like, bring in, like, signed sheets, it was crazy the first year. We'll let you in, we'll have this giant event, and we'll have inspirational speakers, we'll celebrate. No idea what was gonna happen. So many people, 8,000 people showed up inside. We ran out of seats. They filled the parking lot venue with thousands of people, like, this is crazy, not well organized, and crazy. And there is something here. And when we started to ask people why they showed up, they said they didn't wanna feel alone. Wow. Uh, because they saw so much negativity in the world. They wanted to be with others who were positive and creating good. And we said, oh, my goodness. And from that, we've now organized over a hundred and thirty of these in cities around the world.

• 25:40Speaker 01

  We were just in Nottingham last week. We've got, you know, from the Caribbean to Europe to US and LA and different cities and New York, Chicago and Canada. And it's gathering these incredible, just groups of people who it's free to come. We've got to prove the good you've done.

• 25:56Jay Shetty?

  I know.

• 25:56Speaker 01

  And the people get up on stage and they share their causes. And it's like Ted meets Coachella, but to change the world and a full day celebration.

• 26:04Jay Shetty?

  It's genius.

• 26:06Speaker 01

  Thank you.

• 26:06Jay Shetty?

  It's absolutely genius.

• 26:08Speaker 01

  But it's only because of people like yourself who get up there and inspire the kids. And the coolest part is I think this is the only event where the heroes are in the audience. Like, everyone gets up there and they're like, you're the best.

• 26:16Jay Shetty?

  Hundred percent.

• 26:17Speaker 01

  Malala is like, I love you. And Terry's like, I want to be like you.

• 26:20Jay Shetty?

  Yeah, they're the inspiration.

• 26:22Speaker 01

  They really are.

• 26:23Jay Shetty?

  They're the inspiration. And that's what I loved about the program, that the fact that everyone turning up had done service to be here.

• 26:29Speaker 01

  Yes.

• 26:29Jay Shetty?

  And I thought that was such a special and unique thing, because usually at these events, you're standing up and you're trying to say, oh, we should serve more. And here I'm going to go up and be like, oh, you're already doing that.

• 26:39Speaker 01

  And really what they're looking to you for is they're like, what's the next cause? And everyone's got, they get on stage.

• 26:45Jay Shetty?

  Yes.

• 26:45Speaker 01

  And whether it be like, you know, Muhammad Yunus talking about microcredit. We've got kids like pin drop silent, like, how do I make a difference on this? You know, or Richard Branson on social entrepreneurship, or like, you know, you know, Meghan and Harry talking about mental health and connecting it together. It's, it's, you know, or Gorbachev, I'll never forget, is he stood up there and he said, literally, we came within minutes of launching nuclear warheads. Like, you don't understand, this world was almost not here. Like, you know, you have these conversations. And then the other cool part is it's matched with young people and the local poet and changemaker. And it's like popcorn, thirty seconds, what did you do? What did you do? What did you do? And it gives other people ideas.

• 27:20Jay Shetty?

  Yeah. And I think the greatest thing is that you're allowing kids into the conversation.

• 27:23Speaker 01

  Yes.

• 27:24Jay Shetty?

  Because I think for a lot of us, even when I was young, you always felt, I had to be older to be a part of making a change.

• 27:29Speaker 01

  Yes.

• 27:29Jay Shetty?

  Or I'll be taken seriously when I get older. Or that's an adult conversation, like, you can't get involved. And that's what I love the most is We Day's letting kids into the conversation.

• 27:39Speaker 01

  Absolutely.

• 27:39Jay Shetty?

  So that they're thinking about this much earlier.

• 27:40Speaker 01

  Absolutely.

• 27:41Jay Shetty?

  Tell me a bit about you as, you were saying that your parents were teachers.

• 27:44Speaker 01

  Yes.

• 27:44Jay Shetty?

  And so that's why they couldn't get the holiday to come with you. Tell me about something that they learned. How much of your desire for changing the world and impact, what have, what have your parents taught you?

• 27:52Speaker 01

  Oh, my God, everything, like sincerely. And, and, and I, and I know sometimes that's a curse and a blessing in people's lives. In my case, that's a, it's a deep blessing. So to understand, I never knew so much of my own parents' journey, honestly, until I was a teenager later on in life. So for example, here's my mom would never walk past a homeless person. And I never understood that. Like other, I thought it was normal until I saw other parents who would do it. And she would always stop. Sometimes she'd give money, sometimes she wouldn't. Often she would choose to, and I know some people have their own opinion on that, but that's her choice. And she would always ask them their name. And here's the kicker, I didn't know until I was a teenager. That when my mom was growing up, I knew she lost her father, my grandfather.

• 28:37Speaker 01

  But I didn't know that times were so bad that they ended up not being able to afford their rent. And so they ended up living in a public land in parks. So my mom was homeless for part of her childhood and, and this is something she never talked about. But she just kept it as a guiding principle in how she would engage with others. Remembering that it's not by fault or by choice, sometimes just life happens. And in her case, you know, it was extenuating circumstances that she ended up. And her, you know, it's a beautiful story. My, my grandmother ended up borrowing some money to teach herself how to touch type at night. And while she was scrubbing floors during the day and, you know, chambermaid back in the day. And she read in the paper about a local high school burning down.

• 29:23Speaker 01

  And she showed up at Chrysler's and said, I am a high school graduate. She hadn't finished elementary school. And they said, prove it. And she said, you know, that high school burnt down, those had my high school records. She was, but put me in front of any touch type typewriter and I will touch type faster than anyone else. And that's the only time that someone would have learned how to, to touch type would have been in high school. So she basically faked her way into this secretary's job. That to the day that she died at 98 years old, she never let me tell that story because she was convinced Chrysler would take away her pension. And, but I, I, I love the fact that if it wasn't for that kindness of that one moment that turned my mom's life around. And she became a teacher and as a result I had it. And you look at how life is so. Such a roll of the dice.

• 30:07Speaker 01

  Like you get to sit and we get to same on the weekday stage, welcome these incredible change breakers, icons and activists and heroes. And, and sometimes they're there because they have an incredible talent, but a lot of times it was a total roll of the dice of luck. And, and I think that if we approach life with a little bit more humility in that way, we realize that there but for the grace of God separates myself and someone else's and their reality, we will have that empathy and that compassion to reach out and support others through their own tough times.

• 30:33Jay Shetty?

  This episode is brought to you by State Farm. We talk a lot about intentional decision making and that extends to the practical stuff too, like making sure your coverage actually works for your life. State Farm is there to meet you where you are and they know how sweet it is to feel good about your decisions. Talk to a State Farm agent today to learn how you can choose to bundle and save with a personal price plan. Like a good neighbor, State Farm is there. Prices are based on rating plans that vary by state. Coverage options are selected by the customer. Availability, amount of discounts and savings and eligibility vary by state. This episode is brought to you by Whole Foods Market. If you're talking about quality food, you can't forget Whole Foods Market, who've been

• 31:15Jay Shetty?

  holding themselves to the highest standards since they opened in 1980. That means you'll see thousands of organic products across their stores from the produce department to the aisles. It also means you'll never see certain ingredients. They've banned artificial sweeteners and colors, high fructose corn syrup and more, so you can shop with peace of mind. Shop Whole Foods Market in store or online.

• 31:41Speaker 02

  Mr. President, my company for me of the explosion on our rig on October 2nd. Causing massive water displacement and triggering a tsunami. They all heap the blame on me. Tom Cruise is.

• 31:51Speaker 03

  Digger got us into this mess and Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 31:57Speaker 04

  What would happen if I stopped drilling? You're stalled, you're freezing there, that's what.

• 32:02Speaker 03

  With great power comes great deniability.

• 32:05Speaker 04

  I'm not the first then.

• 32:06Speaker 03

  Digger, see the trailer online, only in theaters October 2nd. Rated R, under 17, not a minute without parent.

• 32:12Jay Shetty?

  Yeah, absolutely. I couldn't agree with you more. And I think it's those moments of humanity almost.

• 32:16Speaker 01

  Yes.

• 32:17Jay Shetty?

  That sometimes your day can just go without, like you can just miss those moments of humanity where, whether it's saying hello or asking the name of a homeless person or speaking to your Lyft or Uber driver in our world.

• 32:27Speaker 01

  Yes, 100%.

• 32:28Jay Shetty?

  Or just stopping and pausing for the person who opened the door for you. Whatever those moments are can actually trigger so much.

• 32:34Speaker 01

  For the other person, but also yourself.

• 32:36Jay Shetty?

  For yourself too, yeah.

• 32:36Speaker 01

  100%.

• 32:37Jay Shetty?

  Absolutely. Tell me about the people, and I'm sure you've heard this a million times, and that's why I'm interested to get your perspective. When people say, Craig, like, I get it, I want to help, but I've just got so much, you know, it's a very valid thought of like, I've just got so much personal stuff going on right now, like.

• 32:50Speaker 01

  Yes.

• 32:51Jay Shetty?

  Like, what have been your response or understanding of that? When people are like, I'm just dealing with me right now, forget we, like.

• 32:58Speaker 01

  Understood. Well, two parts. One, that's fair. There are points in our lives where we need to support our own wellbeing. That's a very fair thing. And we've got to reach out for help, and we've got to be willing to accept help. And that's incredibly important, full stop, period. But on top of that, I'd also add that one of the greatest things we can do for ourselves is actually help someone else. So we do an annual survey. We put this out to schools and students across America and across Canada. So we're talking about 20,000 schools. And we asked young people, what's the number one cause you want to take action on? Any guesses?

• 33:32Jay Shetty?

  No, I don't know.

• 33:33Speaker 01

  Mental health.

• 33:33Jay Shetty?

  I was gonna say mental health.

• 33:34Speaker 01

  It's mental health, but it is. It's like, it's, we're hearing, it's like an epidemic. You know, it's a 56% rise in the past 10 years on youth suicide in America alone. Like, this is crazy. This is unbelievably shocking. This should be, you know, on the front page of every newspaper. Never mind depression, anxiety, and all the other issues. So we convened an incredible group of advisors. You know, we're now in so many schools, we feel a moral responsibility to help on this. We, you know, so we've got hundreds of staff, they're coaching schools, they're working. So we brought all these advisors together, foundations, about South America, JED Foundation, you know, hospitals, universities. And we sat around a table and said, you know how we can solve part of this? Is to go early enough to build the first K through 12 national mental health curriculum.

• 34:16Speaker 01

  There's a lot of great local initiatives, but on scale, I mean, tens of thousands of schools. Scale to bring the resources together to channel them this way. And so we've been systematically doing that and the research is powerful. And we're looking at research and behavior, we're looking at research and information, we're looking at biochemical markers like cortisol level tracking, etc. One of the most powerful things overwhelmingly that you can do as a young person. If you are facing anxiety, if you're facing not clinical, but various factors of depression, if you're facing tough times, is actually to reach out and help someone else.

• 34:49Jay Shetty?

  Yes.

• 34:49Speaker 01

  It triggers, and you know this and I know this, but I really want to make sure because I heard this. And it wasn't until I actually looked at the data and the research on a biochemical level. And you go, oh, my gosh, there really is a helper's high. Like reaching out to others, that sense of purpose in our lives is in some cases. It is actually the thing, there was a psychologist we worked with, and this is an extreme case, but he's made this comment that, you know, you knew a client who didn't take their life on Thursday because they knew they had to be volunteering on Friday. Like that someone counted on them, depended on them. And so when you look at those extreme cases, but just doesn't have to be that extreme, just even the anxiety and the perspective and the gratitude and all of that that we get by helping someone else.

• 35:29Speaker 01

  So so much of what we're now doing is focused on helping young people to help someone else to truly help themselves in the process.

• 35:36Jay Shetty?

  Yeah, I love that. And I've dedicated all my content to mental health, like my whole, everything I do is for that. And, you know, when I first started creating content, not realizing, and I'm sure you felt that, like what impact it's going to have.

• 35:47Speaker 01

  Yes.

• 35:47Jay Shetty?

  And I started to receive these messages from all over the world where people would say, Jay, that video just stopped me from committing suicide. Or that one thing that you wrote that saved my relationship. Or that helped me talk to my parents or whatever, or helped me come out to my parents or whatever it was. And I just feel like when you hear things like that, you start to recognize, and that's what you're saying, this helper's high of that service is that, oh, wow, like even this thing, this three minute thing that I recorded that I had no idea has impacted someone I don't even know.

• 36:15Speaker 01

  Yes.

• 36:16Jay Shetty?

  And I think when people start to feel that, I mean, right now, I hope you can hear it, we can literally hear the music coming. You've built a movement, like you have built a movement and that is not easy. And you built it before social media was at its high. You started before emails and technology was at a space, like you built it and created something. Tell me the pillars, tell us the pillars of building a genuine service-based movement. Like what does it take? What are the three things, five things, whatever it is for you? What are the pillars? If someone's thinking, I want to start a movement of change, what does that take?

• 36:50Speaker 01

  Couple answers to your question.

• 36:51Jay Shetty?

  It's a big question.

• 36:51Speaker 01

  It's a big question.

• 36:52Jay Shetty?

  Yeah, it's a big question.

• 36:53Speaker 01

  Well, but here is the first thing I would actually say.

• 36:55Jay Shetty?

  Sure.

• 36:55Speaker 01

  This is the slightly controversial one. Don't.

• 36:58Jay Shetty?

  Don't help someone else who's.

• 36:59Speaker 01

  No, no, no. Exactly. Yeah. Don't start another movement. Go help someone else.

• 37:02Jay Shetty?

  Yeah.

• 37:02Speaker 01

  And we live in an era where I occasionally have people who come up to me and say, I want to start a charity. Like, do you want to help someone? Do you want to start a charity? Like, they could maybe not be the same thing. Like, you know, there are so many great causes that need your help. We live in a world of 1.7 million charities just in America.

• 37:20Jay Shetty?

  Oh, wow. I didn't know that.

• 37:21Speaker 01

  Yeah. That's, that's how many registered charities there are.

• 37:24Jay Shetty?

  And most of them are struggling?

• 37:25Speaker 01

  A lot of them are struggling. There's like 300 people, 1,000 people, 300 million people. And then you look at 1.7, like, just do the math. Like, it's, it's, there are so many causes already that need people's help as volunteers, as donors, as engagers. So the first thing I would say is to really check the humility of why we're doing this.

• 37:41Jay Shetty?

  Great question. A great, great point.

• 37:42Speaker 01

  Because you can reach out to so many causes that would love your help. And it's easier and you'll have a greater impact. But number two, maybe you have an idea that's fundamentally different. Okay, so now, now we're at that stage. Great. We will actually help you. This, so anyone watching, sincerely, we have micro grants, we've got coaching, we've got support, we've got pitch competitions. Like, we'll actually help you be a social entrepreneur. This is partially what we do. We make doing good doable. So my second big piece of advice, ask for help. You don't have to do this on your own. You know, there are people out there like us and other organizations that will exist for this very purpose. And, and what does that mean, ask for help? It's get a great board of directors, you know, get a great group of advisors, get a great group of family and friends. And, and then thirdly, I'd really fundamentally go to, is it an activity or what's the outcome you're driving towards?

• 38:27Speaker 01

  A lot of people are busy with activities. We do a lot, we've got a lot going on, but what's the outcome? How do we actually solve fundamentally what we're trying to solve in the world? And when we really think of it from that outcome, it'll help sharpen our actions, our plans and our impact.

• 38:41Jay Shetty?

  That's, it's funny you say that because that was exactly the reason I reached out to you. I, I saw your organization doing everything that I would ever dream of, already doing it. And, and I was just going, I was like, well, why would I, why would you start your own thing? You know, like, why would, why would you go? No, no, genuinely, as in you saying, and I was having this conversation literally just on Sunday with a, with a friend who's, we were talking about foundations and charities and developing and creating. And we're just saying, are we creating things for ego to have our name on it to be able to say that this is what I've achieved and done? Or are we involved because we really care about the change and it doesn't matter whose name's on it? And who's remembered for it. And I think that that comes so much closer to my monk

• 39:22Jay Shetty?

  training of like wanting to see a service. And the analogy that we would always give is that of salt. So if you think about salt in a meal, do you cook?

• 39:32Speaker 01

  Terribly.

• 39:32Jay Shetty?

  It's me too. So I can't cook to save my life. So anyway, I'm giving a food analogy to someone who doesn't cook. But but salt is one of those things that if there's not enough salt, or there's too much salt, it will always take the blame. This is too much salt or there's not enough salt. But if the salt is perfect, no one ever says the salt is perfect. People forget that it even exists. And so it's like someone who's of real service is like salt. They're just there. And if it's the perfect amount, then people even forget that it exists.

• 39:57Speaker 01

  I love that.

• 39:57Jay Shetty?

  And so for me, that is genuinely the reason I reached out to you and your team, was because I was just like, yeah, this is so powerful. Service-based learning is my dream. If you could teach kids how to serve and to teach them through education, I think is the smartest thing ever. And I couldn't agree with you more. I think that's what I say to often people is like, what's causing you the greatest pain in the world? Like, where's your pain point? Find out who's helping that pain point and then go and help them.

• 40:22Speaker 01

  Yes.

• 40:22Jay Shetty?

  Right? Like, because someone's thought of the thing before us, someone's already tried to build a platform or a program before us. And assisting is a lot of fun because when you're working together.

• 40:31Speaker 01

  Yes.

• 40:32Jay Shetty?

  It's powerful. That's beautiful. You've also been working with your brother for 20 plus years.

• 40:35Speaker 01

  Oh, my God, since the beginning.

• 40:37Jay Shetty?

  Tell us what that is like, because 20 years is a long, long time.

• 40:42Speaker 01

  So when I was a kid, 12 years old, I flailed my arms and I needed help quickly.

• 40:47Jay Shetty?

  Is he older, younger?

• 40:48Speaker 01

  He's older. Which is unto itself very cool, because how often does the older brother come to the rescue of the younger brother for an idea? Like, it was, it was a crazy childhood, to be very honest. Again, trip when I was 12 that we talked about, came back home. Shortly thereafter, I found myself testifying before congressional committees. I was on the Oprah show when I was 14. Oprah pledged 100 schools with us. We didn't know how to build a hundred schools like back in the day. And suddenly I would never forget her. It was it was it was a multimillion dollar pledge on the show. And her chief operating officer turned to me and said, I want adult supervision to fulfill this. And so the next day, my brother, who was all of, uh, wasn't even 20 at the time,

• 41:33Speaker 01

  flew in from college and he's looking at me, looking at my brother going, this is not what I meant by adult supervision. Like I want an actual organization behind the two of you before we give you millions of dollars to build schools. Uh, and so he and the, you know, it, it, it was this incredible learning and through failure and struggles and asking for help and this, I, I couldn't imagine any other way than doing it with my brother. And, and, but here's also the truth about it, frankly. We were not particularly close growing up because there's almost six years between us. And so I was in, you know, elementary school. He was, you know, done high school by that point, you know? And, and really what actually brought us together was doing this. And I think it's one of the great gifts. Again, we talk about how helping others helps yourself. It's what our family values have now been built around.

• 42:18Speaker 01

  And I don't want to sound all corny about it, but it's true. It's, it's, it's something that like our family will actually come together. And my parents, who are retired schoolteachers, will go overseas in our schools on these family volunteer trips and they'll teach. And, and my brother and I will have a chance to sit around a campfire at the end of the day, and we'll have these incredible conversations and we'll have a chance to do this together. It just, it is such a gift.

• 42:42Jay Shetty?

  Uh, I, I think it's beautiful that you've been able to do it together. I, I think it's testament to you both living it too, and, and, and creating it from a really genuine place. Because, you know, people who are building, it's hard, it's hard to do things with family and close friends.

• 42:55Speaker 01

  And this is why I owe a huge, like, my brother was Harvard undergrad, Rhodes Scholar, Oxford trained lawyer, who walks away from that and says, I'm gonna go help build a children's charity.

• 43:04Jay Shetty?

  Yeah.

• 43:05Speaker 01

  Like unbelievably, oh my, an enormous debt of gratitude.

• 43:08Jay Shetty?

  That's insane. That's amazing. There's so many things I want to ask you, and I know we've got very little time, but one of, one of the big things I wanted to talk about, and I want everyone to see, if you haven't seen it, the documentary It Takes a Child, which I think is a really, really incredible work. I, I wanted to ask you, what is one of your favorite memories from that time?

• 43:26Speaker 01

  Like, oh, man.

• 43:28Jay Shetty?

  Yeah.

• 43:28Speaker 01

  That was that first trip I took to Asia when I was a kid in the early startup days. You know, I'll never forget the moment when we had a chance to see these kids literally being freed and seeing light for the first time. These were kids involved in human trafficking situations and we were driving with them. It packed us. There was in a Jeep, there were like 20 of us. I didn't even know how we all fit and we held on to the sides and we were bumping down these roads in rural India and going through rivers and we had to like tie it and yank it with the, it was this crazy journey and everyone was silent the whole time. And until this one kid started to say the words, "We are free." And he kept

• 44:12Speaker 01

  saying it almost in a mantra-like way in his own language in Hindi and kept saying it again and again and again. And then he started to turn to others and actually like shake them as if he suddenly kind of realized it's like he woke from a dream. And the other kids started to say, "We are free." And they started to laugh and they started to sing the words and they would clap. And for hours, they just clapped and sang the words, "We are free, we are free." And they were clapping and singing and laughing. And it was just in that moment that it was just, it was, it was why we do what we do.

• 44:45Jay Shetty?

  That's awesome. I love that. So we end every interview with a final five. It's a quickfire, rapid fire round.

• 44:49Speaker 01

  Bring it on.

• 44:50Jay Shetty?

  So you can only give one word to one sentence answers, maximum. It's five.

• 44:53Speaker 01

  Oh.

• 44:54Jay Shetty?

  Okay.

• 44:54Speaker 01

  Okay.

• 44:55Jay Shetty?

  Are you ready?

• 44:55Speaker 01

  Absolutely. I know this. Bring it on.

• 44:56Jay Shetty?

  Question number one, what is one of your daily habits that you don't compromise on?

• 45:00Speaker 01

  Can I say talking to my wife?

• 45:01Jay Shetty?

  Yeah.

• 45:02Speaker 01

  Okay.

• 45:02Jay Shetty?

  Definitely. That's a great habit.

• 45:03Speaker 01

  If we save one word, I'm like, oh, talking to my wife.

• 45:04Jay Shetty?

  Yeah.

• 45:05Speaker 01

  Yeah.

• 45:05Jay Shetty?

  Okay, awesome. Second question, what gives you the most satisfaction when your head hits the pillow at night? And it can be one sentence.

• 45:13Speaker 01

  Honestly, thinking of my son.

• 45:14Jay Shetty?

  Okay.

• 45:15Speaker 01

  That's why I do all this.

• 45:16Jay Shetty?

  Nice. Okay. Question number three, how do you plan helping more people in 2020?

• 45:20Speaker 01

  Oh, asking this amazing host of this podcast that is on purpose, that's incredible to join us overseas to film. Wouldn't you want to see him filming a location with us?

• 45:31Jay Shetty?

  Let's do it.

• 45:31Speaker 01

  In a developing country?

• 45:32Jay Shetty?

  Let's do it. Let's do it. Let's do it.

• 45:34Speaker 01

  Okay, you heard that.

• 45:34Jay Shetty?

  Let's do it.

• 45:35Speaker 01

  You cannot edit that out. That cannot be edited out. I got your team nodding their head with me.

• 45:38Jay Shetty?

  Okay. Question number four, if every kid could experience one thing in their childhood, what should it be?

• 45:43Speaker 01

  Shameless idealism.

• 45:44Jay Shetty?

  Ooh, okay. I was not expecting that. I like that.

• 45:46Speaker 01

  Yes.

• 45:47Jay Shetty?

  Okay, we got to dive into that offline. A fifth and final question, how can I serve you more?

• 45:51Speaker 01

  Firstly, keep producing the incredible content you do. And secondly, let's take this on the road. Let's go to more We Days.

• 45:57Jay Shetty?

  Yeah, let's do it.

• 45:57Speaker 01

  Let's film it backstage, get all the great talent sharing their stories.

• 45:59Jay Shetty?

  Let's do it.

• 46:00Speaker 01

  And I want to get you, whether in India or rural Africa, or heading down the Amazon Basin together.

• 46:04Jay Shetty?

  I can't, together.

• 46:05Speaker 01

  Awesome.

• 46:05Jay Shetty?

  I love that.

• 46:06Speaker 01

  Thank you.

• 46:06Jay Shetty?

  Thank you, Craig.

• 46:06Speaker 01

  Thank you.

• 46:07Jay Shetty?

  Thank you so much. Thank you. I genuinely, truly hoped you loved that episode. I'm so excited to share it with you. I know we did something a little different on Friday. Usually I do a solo episode, but because of it being this special week, I wanted to share this episode with you. It's amazing what we can achieve, what we can do for the world when we apply ourselves. Even someone as young as that, as he started, as Craig started, it's incredible what can be achieved. So let's always remind ourselves to wake up tomorrow with three things we can be grateful for. Going to sleep tonight with three things that we're grateful for. Living with gratitude, day in, day out. Thank you so much. I can't wait for you to hear next week's episode.

• 46:57Speaker 05

  Now, more than ever, we need someone on our side. But Rob Whitman? Whitman's votes drove up costs, cut Medicaid, and risked 350,000 Virginians' healthcare to pay for tax breaks for himself and his donors. He's not on our side. Shannon Taylor will fight corruption, cut taxes, and bring down costs. This November, vote for Shannon Taylor. She's for us. Paid for by HMP, the House Majority PAC dot com. Not authorized by any candidate or candidate's committee.

• 47:26Speaker 02

  Mr. President, my company informed me of the explosion on our rig.

• 47:30Speaker 03

  On October 2nd.

• 47:31Speaker 02

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 47:35Speaker 03

  Tom Cruise is. Digger got us into this mess, and Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 47:43Speaker 04

  What would happen if I stopped going? You stall, you freeze in there, that's what.

• 47:47Speaker 03

  With great power comes great deniability.

• 47:50Speaker 04

  I'm not the first man.

• 47:51Speaker 03

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a middle without parent.