Anthropic’s Trust Nuke, OpenAI's new releases, Google Claims AI Crown | Diet TBPN

Diet TBPN delivers the best of today’s TBPN episode in 30 minutes. TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays 11–2 PT on X and YouTube, with each episode posted to podcast platforms right after. Described by The New York Times as “Silicon Valley’s newest obsession,” the show has recently featured Mark Zuckerberg, Sam Altman, Mark Cuban, and Satya Nadella. TBPN.com is made possible by: Ramp - https://Ramp.com https://ramp.com/ AppLovin - https://axon.ai https://axon.ai/ Cognition - https://cognition.ai https://cognition.ai/ Console -https://console.com https://console.com/ CrowdStrike - https://crowdstrike.com https://crowdstrike.com/ ElevenLabs - https://elevenlabs.io https://elevenlabs.io/ Figma - https://figma.com https://figma.com/ Fin - https://fin.ai https://fin.ai/ Gemini - https://gemini.google.com https://gemini.google.com/ Graphite - https://graphite.com https://graphite.com/ Gusto - https://gusto.com/tbpn https://graphite.com/ Labelbox - https://labelbox.com https://labelbox.com/ Lambda - https://lambda.ai https://lambda.ai/ Linear - https://linear.app https://linear.app/ MongoDB - https://mongodb.com https://mongodb.com/ NYSE - https://nyse.com https://nyse.com/ Okta - https://www.okta.com https://www.okta.com/ Phantom - https://phantom.com/cash Plaid -https://plaid.com https://plaid.com/ Public - https://public.com https://public.com/ Railway - https://railway.com https://railway.com/ Ramp -https://ramp.com https://ramp.com/ Restream - https://restream.io https://restream.io/ Sentry - https://sentry.io https://sentry.io/welcome/ Shopify - https://shopify.com https://shopify.com/ Turbopuffer - https://turbopuffer.com https://turbopuffer.com/ Vanta - https://vanta.com https://vanta.com/ Vibe - https://vibe.co https://vibe.co/ Sentry - https://sentry.io https://sentry.io/ Cisco - https://www.ciscoaisummit.com/ai-virtual-summit.html Follow TBPN: https://TBPN.com https://tbpn.com/ https://x.com/tbpn https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231 https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235 https://www.youtube.com/@TBPNLive

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00John Coogan?

  So, um, we've been thinking more about the, uh, the Super Bowl that's coming up. We've been thinking more about ads, uh, the response to the ads, the back and forth with the ads. Rune had a good post here, putting my media observer hat on. Anthropic ads are pretty brilliant because they're dishonest in a way that's only going to rage bait OpenAI heads and certain industry insiders, but are funny and striking to everyone else. When you're a call, when you're a call option, oh, calling, calling them a call option, kind of a diss. Not fired. Uh, variance is good. Mario Kart Blue Shell. Are you familiar, have you ever played Mario Kart?

• 0:38Jordi Hays?

  Not enough to get the reference.

• 0:39John Coogan?

  So I played Mario Kart, I think so long ago, Blue Shells didn't exist, but I've been playing with my kids. And I've since learned the importance of the Blue Shell. The Blue Shell, it targets just the first player, just whoever's in first. It's a great metaphor for what's going on here. When you're in, when you're not in first place, you get the Blue Shell, you can take a shot at the leader without even needing to call them out. So you can just say, the category's bad and everyone assumes you're talking about, you know, who. So I thought that was an interesting thing.

• 1:08Jordi Hays?

  Trey says Sam Altman, the Konigsegg collector.

• 1:11John Coogan?

  Yes, yes.

• 1:12Jordi Hays?

  Yes, that one.

• 1:13John Coogan?

  Yes, deep dive.

• 1:14Jordi Hays?

  Anyway, so, so everybody had a take on this yesterday. It was, uh, perfect in how much kind of controversy it generated. It was wildly entertaining. I wanted to kind of, I'll read through kind of like my updated take. Uh, I got a little bit of.

• 1:29John Coogan?

  Processed it a little bit.

• 1:30Jordi Hays?

  Yeah, I got a little bit of pushback. I, I said they were playing dirty. Signal responded to me and said, not dirty at all. So I wanted to address that. Yeah, I was processing this more. We obviously watched some ads yesterday. We watched the get, get a Mac campaign. We watched the Bud Light special delivery one, which is about, uh, uh, Bud Light is in a castle. They get an order of corn syrup. They're like, we don't use corn syrup. That must be for Coors Light and, and other, other competitors. And so like, I was processing them and like, the difference there is that those advertisements are truthful. Right? Like. People that have had a PC have probably gotten a virus, right? So when Mac is like riffing on that, it's like, it's truthful, right?

• 2:09John Coogan?

  Yeah, and they had some data to back it up.

• 2:11Jordi Hays?

  It's not deceitful.

• 2:12John Coogan?

  I would, I would say if I'm putting on my Steel Manning Microsoft in 2007 hat or 2003, I would say, hey, we do have Windows PC Defender. We're fighting viruses and, and is it possible to get a virus on a Mac? Probably is it, is it, is it possible to not get a virus on a PC?

• 2:29Jordi Hays?

  Yeah, and, and on Microsoft's side, people are like, yeah, no one makes Microsoft, or no one makes viruses for your computers because you don't sell very many. It's not very ROI positive.

• 2:39John Coogan?

  That's a good point.

• 2:40Jordi Hays?

  And then Bud Light's campaign was like truthful, even though it was aggressive in that you could look up the ingredient list of their competitors and see that they did in fact use corn syrup.

• 2:49John Coogan?

  Yeah, and you can make your own decision on whether or not you like that ingredient, but they were just drawing awareness.

• 2:53Jordi Hays?

  Yeah, and so, and so my point is that I think that Anthropic's ads are like closer to political attack ads and that they're sort of intentionally trying to be deceptive, right? They haven't broken any laws.

• 3:03John Coogan?

  Yeah, I know.

• 3:04Jordi Hays?

  They don't name ChatGPT. They're just sort of like throwing mud at the whole category. Yeah, so anyways, I said they were playing dirty. I got some pushback on it. I asked Claude, I said, Claude, how would you define playing dirty? And Claude said, playing dirty generally means achieving your goals through tactics that are deceptive, unethical, or that violate the understood rules and norms of a given context, even if you're not technically illegal. It's the gap between what you can do and what you should do. A few dimensions to it. It goes into deception, misleading others about your intentions, hiding information, or creating false impressions to gain an advantage. These campaigns do an amazing job creating a false impression of, of what ads in, in LLMs are going to be like.

• 3:43John Coogan?

  I do think the response, just to chime in with some random stuff, but I think the response to the ads, we were wondering like, you know, outside of the, you know, the, the TBPN, we love ads, ads are fine, and, and they're not going to do anything weird. We're, we're, we're strong supporters. What will the public's reception be like? Will Claude skyrocket to the top of the charts because these ads are so effective? Will general consumers buy the line? That yes, you're, the, the, the chat apps are going to get weird with the ads or not. And I I was scrolling on Instagram reels last night completely randomly. I was not looking for anthropic content. I think I followed the Claude account, maybe, maybe not. It just targeted me. It hits me with a vertical version of the ad.

• 4:25John Coogan?

  It's called deception, I think, something like that. No, violation. Violation is the one.

• 4:30Jordi Hays?

  It's not called deception. It'd be a little too on the nose.

• 4:32John Coogan?

  I think there is one called deception. There's a bunch. They all have different names. Anyway, it's called violation.

• 4:36Jordi Hays?

  Oh, yeah, yeah, I remember. So people were like, the anthropic deception ad is deceptive?

• 4:41John Coogan?

  Yeah, yeah, yeah. So violation pops up and it's this, and it's Claude AI. And it has almost 6,000 likes, even when it just got served to me. I, my interpretation was like, this is working. This is popular. This is, it's not just beautifully shot. It's well edited for vertical.

• 4:56Jordi Hays?

  Yeah, it's either, it's either really resonating or they're putting a massive amount of spend behind it or both.

• 5:01John Coogan?

  This is the funny thing. So in this ad, you see the guy struggling to do a pull up. He asks, you know, what's supposed to be an LLM, create a fitness plan for me. And then the fitness bot says, hey, you know what else can help? Uh, one inch insoles from Height Max or something like that. And it's like this looks maxing thing. It's very funny. I scroll up. What's the next ad that Meta serves me? An ad for three inch inserts, three inch inserts. And, and the ad is actually deceptive. It says, uh, it says the guy can go from five nine to six one. That's four inches. And so these are full shoes that have the inserts built in. And for some reason I got in, even though I'm, I'm not in the market for, for, for insoles. The algorithm just knows that I love these ads because they're very funny and they're very on trend with the looks maxing thing.

• 5:46John Coogan?

  And so I get served these ads constantly. This is all Meta shows me is, is these, uh, is these height enhancing shoes. Cause I think I actually clicked on them and was like digging in.

• 5:55Jordi Hays?

  So you, you bought them, right?

• 5:56John Coogan?

  Of course, of course.

• 5:57Jordi Hays?

  You're trying to get to seven feet.

• 5:58John Coogan?

  That would be, that would be good. That would be good. Tyler, do you have something on this?

• 6:00Speaker 02

  Uh, yeah, I was just gonna say, so I, I saw on Instagram as well. I saw some of the Claude ads. And in the comments, I mean, people were riding with Claude.

• 6:06John Coogan?

  They are.

• 6:06Speaker 02

  Yeah.

• 6:07John Coogan?

  Yeah, they are.

• 6:07Speaker 02

  It was like normies.

• 6:08John Coogan?

  Yeah, yeah, yeah. No, totally, totally. Yeah. Like, like, like, like they're winning the vibe war. They've been winning the vibe war with developers and they've been winning the vibe war on X. And now it feels like they're about to win the vibe war.

• 6:18Jordi Hays?

  I said two things can be true about the campaign. It's brilliant, well timed and incredibly strategic. For a few reasons I'll outline below and it's designed to plant a false impression of chat GPT's forthcoming ad product in the minds of hundreds of millions of Americans. They could argue, oh, we're not trying to do that, but you can't really kind of argue with the effect. So Anthropic accomplishes a lot. The campaign entertains America, right? It's wildly entertaining. It's hilarious. The perfect like sycophancy that you can hear, you can hear the M dashes, the pauses. It's amazing.

• 6:50John Coogan?

  Really good.

• 6:51Jordi Hays?

  Mother, uh, mother is the name of the agency that they did it. They're also putting themselves on the map ahead of the IPO. I think in some ways, like certain audiences would know more about Anthropic than Claude.

• 7:00John Coogan?

  Yeah.

• 7:01Jordi Hays?

  Even if you're just like generally interested in investing in AI, you're probably hearing about Anthropic more than you're hearing about Claude.

• 7:07John Coogan?

  Yeah.

• 7:07Jordi Hays?

  It builds their aura with insiders. If they spend a hundred million dollars on this campaign and all it does is help retain a couple of like truly elite researchers.

• 7:14John Coogan?

  Yeah.

• 7:15Jordi Hays?

  It's worth it. What are you laughing at?

• 7:16John Coogan?

  I love it now. It's like Anthropic is campaigning to get themselves banned. With misinformation, just going way too far and it backlashes. That's just funny to me.

• 7:25Jordi Hays?

  It's somewhat continues their like fear based messaging that they've been, they've been kind of riding with in general.

• 7:31John Coogan?

  Yeah, yeah, yeah.

• 7:31Jordi Hays?

  Back at the essays.

• 7:33John Coogan?

  More nuanced.

• 7:33Jordi Hays?

  Effectively rage baits OpenAI. They got, they got, they got fully baited.

• 7:39John Coogan?

  Completely.

• 7:39Jordi Hays?

  Sam switched out of his like, you know, lowercase typing and was like, I gotta go into uppercase for this one.

• 7:45John Coogan?

  Lots of responses.

• 7:45Jordi Hays?

  And then the other thing is like, it's going to broadly damage consumer trust in LLMs.

• 7:49John Coogan?

  That does feel right.

• 7:50Jordi Hays?

  Some, some people will just be like, wait, like they're, they've been kind of like making money on me without me knowing, right? Or, or can I trust every output as, as like actually good advice or am I being monetized? So.

• 8:02John Coogan?

  Yeah. And this is the one that you think could come back to bite them. The other five are pretty good.

• 8:05Jordi Hays?

  Potentially. I said, uh, Anthropic has consistently told the market they don't care about consumer, but I'm not sure. The argument for ads is that they'll make LMS free for people that can't afford to pay a subscription. But Anthropic has already lost the race to serve billions of people, right? I don't think that they're, when you look at, when you look at Gemini's sort of traction, OpenAI's chat GPT heat traction.

• 8:27Speaker 02

  Like it seems like the race to get to three billion monthly actives is kind of over.

• 8:32Jordi Hays?

  So, so the question that kind of where I was taking this is can they deliver a luxury product to a smaller cohort in the hundreds of millions to kind of iPhone numbers, right? There's like roughly like one and a half billion iPhones that are like active in the world. Those people could all buy a cheaper Android and, and just cheaper devices, but they've paid a premium for the iPhone because they can and for many people delivers a better experience. So I said the iPhone was not the first smartphone. Claude was not the first consumer L L M. The iPhone did differentiate on specs early, not unlike a model card, but Apple did eventually pivot to more emotional arguments for why you should be seen with an iPhone. It tells people you care about the environment, that you don't have adult apps flooding your app store and that you take privacy seriously.

• 9:16Jordi Hays?

  These have had varying levels of success. Every tech company was able to tell an E S G story and I can't imagine an Apple exec even saying the word porn today, even though Steve Jobs was very pointed about it back in 2010. He said, you know, there's a porn store for Android. You can download porn, your kids can download porn. That's a place we don't want to go, so we're not going to go there.

• 9:35John Coogan?

  Calling out the competition by name and dropping that is like.

• 9:39Jordi Hays?

  Yeah. And the, and the key thing here is that it was factual, right?

• 9:42John Coogan?

  It was true.

• 9:43Jordi Hays?

  Like it wasn't deceptive.

• 9:44John Coogan?

  No, no.

• 9:45Jordi Hays?

  Um, and so I don't think, I don't think that was, that was edgy, but he wasn't playing dirty.

• 9:49John Coogan?

  Yeah.

• 9:50Jordi Hays?

  Consumers deserve choice. It's great if they want to pay for ad free tiers. Most don't.

• 9:54John Coogan?

  One percent in Europe for Facebook, by the way. That's the stat.

• 9:58Jordi Hays?

  Crazy.

• 9:58John Coogan?

  They all have the option to pay for Facebook, for ad free Facebook and only one percent pay.

• 10:02Jordi Hays?

  So consumers deserve choice, but they should not be misled about how ad platforms work. Android has generated an immense amount of value for the world, so has Google broadly. Let consumers choose, but let them choose intelligently.

• 10:13John Coogan?

  Yes. My steel man is that they didn't cross the line. They didn't play dirty because they didn't call out chat G P T directly. Okay. You can take that whatever you want, but will something like this happen?

• 10:23Jordi Hays?

  They are punching up.

• 10:24John Coogan?

  They're punching up.

• 10:24Jordi Hays?

  They are punching up.

• 10:25John Coogan?

  There is a world where something like this will happen. There is a world where the ads do get integrated in such a seamless way. If you look at the evolution of Google's 10 blue links, it started with 10 blue links, no ads. Then it was a very clear yellow box with ad and it was very clear that it was not. And over time, the, the UI evolved to be. A lot less aggressive about telling you that it's an ad. And the ads on meta platforms do get creepy sometimes. You talk about something and then you see the ad. And maybe that's just confirmation bias or some sort of cognitive. You only notice the ones that are weird. So they all feel weird. You see a lot of stuff that you weren't talking about. That doesn't trigger anything. But when you see the thing that you were just talking to your friend about.

• 11:10John Coogan?

  I was just talking to you about sweaters and I see an ad for sweater. I'm like, how did it know? And realistically, it knows because you just went on Facebook. You found that sweater, you bought it. It knows that we're friends, we're DMing, we're talking. We're literally friends on the platform. And so it's like, well, Jordy likes this and they're hanging out all the time, sending each other DMs. Why don't I just show John what I just sold to Jordy? That makes perfect sense. That's something that can be done with just stock vanilla machine learning. You know, core AI in inside Facebook and meta. And they do that very effectively. But it can feel sort of creepy sometimes and some people get creeped out by it. The idea that an interaction like that might happen is not complete science fiction. It is possible. And so they are sort of warning that if you want to make sure that this never happens,

• 11:54John Coogan?

  it's our pledge, that's not even on the table.

• 11:56Jordi Hays?

  Yep.

• 11:57John Coogan?

  Now, the big question is, when's Anthropic launching ads? We gotta get them, we gotta get them to launch ads.

• 12:02Jordi Hays?

  Well, I don't think they can now. Zach Kukoff says, every time I see Anthropic and OpenAI try to distinguish themselves with comms marketing, I realize how much we are replaying the PC wars from the 90s. Anthropic, tasteful, elegant, opinionated, prosumer, expert, enterprise. OpenAI, populist, broadly appealing, low consumer, low consumer plus typical enterprise. Yeah.

• 12:23John Coogan?

  Yeah, so Anthropic is the Apple and OpenAI is the Microsoft. And they're also aligned with Microsoft, owned in part by Microsoft.

• 12:31Jordi Hays?

  It would be interesting to hear Dario just talk for an hour purely about just the risks of advertising in AI. Because that would be powerful. Certainly wouldn't have been as effective as dragging OpenAI in front of hundreds of millions of people.

• 12:46John Coogan?

  Yeah.

• 12:46Jordi Hays?

  But Matt Turk says, regular startup. We closed a few customers and shipped some new features. Good week so far. Anthropic, we destroyed our main rival with our Super Bowl ads and tanked the entire software category in public. Markets by announcing some plugins. Good week so far.

• 13:01John Coogan?

  Oh, yeah, we barely even talked about this, but Anthropic launched a lawyer in your pocket. They launched a legal tool or they announced it. I don't know. Is it actually available in the app yet?

• 13:11Jordi Hays?

  I don't really think it competes with Harvey.

• 13:12John Coogan?

  No, no, no. So I don't think it does because they're selling it direct to consumer, I believe at least. But it seems like an amazing product, like it seems like the demand for this would be incredible.

• 13:21Jordi Hays?

  Yeah, it will compete with LegalZoom. Like LegalZoom is down 15%.

• 13:26John Coogan?

  Okay.

• 13:26Jordi Hays?

  Since this announcement.

• 13:27John Coogan?

  Sure, sure, sure.

• 13:28Jordi Hays?

  It's now a 1.38 billion dollar company.

• 13:31John Coogan?

  Yeah, it's sort of. I mean, LegalZoom is a little bit different because it can actually file you incorporation documents. And they've been, they face pressure from Stripe, Atlas for a long time.

• 13:40Jordi Hays?

  Yeah, and a bunch of other.

• 13:41John Coogan?

  LLCs and whatnot. But I mean, truly, like if you're getting a job and your employer gives you an offer letter, like taking that to a lawyer can be really expensive if you're, if it's your first job. You're probably not going to review it, but just being able to just forward the email in or integrate your Gmail and just say, hey, I got this offer letter. Like, does anything in here look weird? Is there anything I should ask about? I don't have a ton of leverage, but I want to understand this document. Claude should be able to do that and it makes a lot of sense. And I expect OpenAI to launch this product like ASAP.

• 14:09Jordi Hays?

  He over on X says, TBH, the Anthropic ads are good, but I think they're a bad idea. Normies are not going to think, wow, this is what ChatGPT is going to be like. I better subscribe to Claude.com. They're going to think, wow, this is what AI is going to be like. Rune agrees. He's not biased at all. He says, suicide bombing strategy, it's bad for them, but worse for OpenAI. You almost have to respect it.

• 14:29John Coogan?

  Claude also announced a new model from Anthropic, of course, introducing Claude Opus 4.6. We have Sholto coming on the show at 12:30 to discuss that. It's the smartest model and it got an upgrade. Opus 4.6 plans more carefully, sustains agentic tasks for longer, operates reliably in massive codebases and catches its own mistakes. It's also our first Opus class model with a 1 million token context window in beta. What was the the benchmark that stuck out to you, Tyler? You said?

• 14:58Speaker 02

  Yeah, I think it was Arc AGIV 2. It's now at like 69%. I think previous was, I believe it was 5.2, which was at, I want to say 55 around. So like pretty sizable upgrade.

• 15:09John Coogan?

  In terms of just the vanilla, go and ask a question. It's been able to get you a pretty good answer for like years now. But it hasn't been able to go and pull a bunch of financial data together, fact check it all, put it in an Excel sheet. This is what they're pushing and this is what Cluso Investments is so excited about. Ooh, says Cluso. Anthropic updates AI model to field complex financial research. So Opus 4.6 is designed to carry out financial research and other work-related functions. The company's expansion into new areas, including legal service, has rattled Wall Street and sparked concerns about which companies and services will be disrupted by AI. The SaaS apocalypse is upon us. We will be asking, Sam Altman, is software dead? Or?

• 15:50Jordi Hays?

  Are we back?

• 15:51John Coogan?

  Are we back? Who knows? So OpenAI unveils Frontier, a product for building AI coworkers. This is in the Wall Street Journal and OpenAI also posted about it. The new platform launched in market, uh, launched amid market fears over AI's disruption to software is aimed at helping businesses develop AI agents that work alongside humans. And so there are some interesting questions here about.

• 16:10Jordi Hays?

  Think of these as like AI coworkers that are actively trying to take your job.

• 16:16Jordi Hays?

  Like they're trying to help, but they're also like want, they want your title, they want your comp.

• 16:21John Coogan?

  Yes.

• 16:21Jordi Hays?

  They want to learn everything about what makes you great and they want.

• 16:24John Coogan?

  Maybe, or maybe they're just trying to empower you, Jordy. Maybe they're just trying to make you a better you.

• 16:28Jordi Hays?

  Maybe they're just coming over, just cracking jokes, trying to distract you.

• 16:31John Coogan?

  Yeah.

• 16:31Jordi Hays?

  While learning so that they can take you.

• 16:33John Coogan?

  They can literally do both. They can literally do both. Frontier works with OpenAI's previously announced AI agent building tools and makes it easier for businesses to combine sources of data that agents need to perform tasks. The agents will be able to process information from various sources and complete tasks like working with files and running code, OpenAI said. So no more copy paste everything into your, into your ChatGPT Enterprise edition. It should have access to your network, plug into all your different systems. You'll be able to write API bindings, I imagine. And there might be some forward deployed engineers or some associates from OpenAI that are helping you actually onboard fully to the agentic workflows that have been promised.

• 17:12Jordi Hays?

  Yeah, they're hiring how many consultants to help with this go to market?

• 17:16John Coogan?

  They are hiring hundreds of AI consultants to boost enterprise sales.

• 17:21Jordi Hays?

  There we go.

• 17:22John Coogan?

  Information.

• 17:22Jordi Hays?

  Job creation.

• 17:23John Coogan?

  Yeah, this is a great gig. I would highly recommend jumping on this if you're in this if you're in this market. OpenAI is hiring hundreds of new staffers to expand a technical consulting team that helps large corporations develop custom AI applications and agents to automate employee tasks, according to a person knowledgeable with the company's plans. The hiring effort could help it beat back a competition from arch rival Anthropic, which has also upped its game in catering to enterprises. It comes as OpenAI prepares to launch a new enterprise offering that would unify businesses' efforts to use AI. The ChatGPT maker is expanding its number of technical consultants, also known as forward deployed engineers, who can customize OpenAI's model using a client's own data. These engineers can, for example, help T-Mobile develop AI to respond to customer service

• 18:08John Coogan?

  requests or help Intuit provide its customers with tax preparation services. So you have all this data, you want to do long context reinforcement learning on it. Long context reinforcement learning has been very, very successful in the coding world because Git has a complete history of every line of code that's been written, every comment, why it happened. You have this perfect record of everything that happened when you built a piece of software. And there's a ton of open source repositories. You can download all of GitHub, basically, and see how software is developed. So you can train the model on that.

• 18:40Jordi Hays?

  Yeah, let's pull up an image. There's a little graphic here that they made.

• 18:44John Coogan?

  From OpenAI's tier, openai.com/index/introduce.

• 18:49Jordi Hays?

  Yeah, and if you can zoom in a little bit, at the bottom, you have your system of of record. You have business context, agent execution, evaluation and optimization, your agents, OpenAI agents, third-party agents. That feels significant, right? They they want to be the orchestrator, right? And if you want to bring in some other other folks in to help out.

• 19:09John Coogan?

  Yep.

• 19:09Jordi Hays?

  Great, at least for now.

• 19:10John Coogan?

  Yeah.

• 19:12Jordi Hays?

  And then they have interfaces, which they they're ChatGPT Enterprise, OpenAI Atlas, and other business applications.

• 19:19John Coogan?

  I'm a little upset that they didn't go with a Mad Max theme like Gastown. I like the pole cats. I like the mayor. I like the the deacon. I thought that was a fun metaphor. They went with something a little more enterprisey, but I think Frontier is a good name. I don't know. It sounds good. Why is Tyler laughing?

• 19:35Jordi Hays?

  Tyler's laughing.

• 19:36Speaker 02

  Yeah, I'm getting flamed in the comments.

• 19:38Jordi Hays?

  What's up with Tyler's hair today?

• 19:40John Coogan?

  Yeah, what happened? Did you? Did you use shampoo nor conditioner?

• 19:44Jordi Hays?

  I need a haircut.

• 19:45John Coogan?

  I need a haircut. Maybe maybe you need a hat. Maybe you can grab one of those TDPN hats over there. You'll be good. Don't worry. Alphabet's sales hit record, spending to double. They're going all in on AI. Google parent Alphabet reported an 18% jump in fourth quarter revenue driven by growth in digital advertising. Sales reached nearly $114 billion ahead of analyst expectations. Net income $34.5 billion, a 30% increase compared with the period a year earlier. Company reported a record $403 billion in sales for 2025. Profit $132 billion. Not too bad. Google, like other technology companies, plans to spend tens of billions of dollars to develop

• 20:26John Coogan?

  AI models and build the data centers needed to train and run them. The company said it expected to to spend between $175 billion and $185 billion in capex in 2026, up from $91 billion to $93 billion in 2025. So they're like doubling, which is exponential growth. Maybe get ready for some AI progress.

• 20:49Jordi Hays?

  Yeah, somebody I don't have it pulled up, but somebody was saying that the 2026 projected capex will be more than the lifetime capex for Google up to 2021. So in a single year, they're gonna eclipse that, which is just insane. Bucow had a good take. He said, "Google capex on purpose. Tell the market this is what it will take to defeat us before IPOs hit." Yeah, certainly nerve wracking if you're competing with them, but they have the edge on on the capital side in the capital war over Anthropic and and OpenAI, but. The race is still real.

• 21:25John Coogan?

  Yeah. Ad and cloud growth acceleration justify the recent surge in Alphabet's stock, but blowout capex forecast still takes one's breath away. The motto for the artificial intelligence race today should be, if you've got it, spend it. That's a message that Meta Platforms took to heart during its fourth quarter report last week when the Facebook and Instagram parent announced plans to spend up to 135 billion on capex compared to about 72 billion last year. Google managed to up the ante Wednesday with its own plan to spend as much as 185 billion this year, which would be about doubles last year's outlet. Google's annual revenue has now topped 400 billion, about twice as large as Meta's. Still, that new spending target, even for a company that has been firing all cylinders lately, takes one's breath away.

• 22:10John Coogan?

  Google has both the political and financial capital to lay such a bet. The company's Gemini 3 model has put it on top of a heap of performance for AI models, while the unmatched distribution of its search engine and products like Gmail have quickly driven adoption. Google said Wednesday that it has more than 750 million monthly active users just on its Gemini app, which only represents a portion of Gemini's actual users because it's vended into all the different products. What's going on in the chat?

• 22:37Jordi Hays?

  4O Army has entered the chat.

• 22:40John Coogan?

  Interesting.

• 22:40Jordi Hays?

  They're hitting the chat with hashtag keep4o.

• 22:43John Coogan?

  Okay, okay.

• 22:44Jordi Hays?

  They want to be heard by Sam Altman.

• 22:46John Coogan?

  My question is, like, when does the AI buildout stop? Because if you're constantly investing more and more, where does the cash flow come from? Like, as an analyst, you look at this and you say, okay, they're spending, you know, 50% of their revenue or 40% of their revenue on the AI buildout on data centers, but how long will they need to do this? Like, if they have to do this forever, then you just permanently have a worse business because you're just constantly buying hardware.

• 23:19Jordi Hays?

  Well, yeah, I mean, you get a massive capability increase, lots of labor, moves into data centers, and eventually, maybe you can enter a scenario where it makes sense to continue to increase capex because revenue is accelerating even faster.

• 23:35John Coogan?

  Yeah.

• 23:35Jordi Hays?

  Richard says, "Google is a company that doesn't do hype. For them to go and increase capex from 90 billion to 180 billion is probably the most bullish thing long-term investors can see as it shows the scale of future revenue growth."

• 23:46John Coogan?

  Mm-hmm.

• 23:46Jordi Hays?

  I'm shocked that at this stage, most still don't understand this.

• 23:50John Coogan?

  Google made 130 163 billion in CFO last year and is now planning to spend 180 billion in CapEx next year. Now deaf think acceleration is coming, but wowza, I'd rather go bankrupt than lose the race.

• 24:06Jordi Hays?

  Joe Weisenthal says the average person on earth is watching 25 YouTube shorts every single day. YouTube shorts average 200 billion daily views.

• 24:16John Coogan?

  That's a lot.

• 24:17Jordi Hays?

  That's just insane.

• 24:19John Coogan?

  That's a lot. I mean, you can watch a YouTube short in like, what, five seconds on average, right? Because you skip one, you watch one for five seconds, one for 15 seconds.

• 24:27Jordi Hays?

  So I don't scroll on YouTube shorts yet.

• 24:30John Coogan?

  Yeah.

• 24:31Jordi Hays?

  I find if I search for something, like let's say I'm looking up a car, it's nice to get a 60 second explanation of it, but I'm not like sitting there scrolling.

• 24:39John Coogan?

  Yeah, it still serves.

• 24:40Jordi Hays?

  Clearly, a lot of people are.

• 24:41John Coogan?

  But I rarely scroll through, whereas on Instagram, I will scroll the feed of reels. Staying in the content world, Kalshi shared that just in YouTube generated over 60 billion last year, more than Netflix. And Paulie Mouse says YouTube is beating Netflix with this really sneaky content strategy in which their creators make stuff people want to see and are then rewarded for it with views and money. And it is a simple encapsulation of the YouTube strategy.

• 25:05Jordi Hays?

  Netflix hates this one simple trick.

• 25:08John Coogan?

  UGC. UGC is a big, big business. Who would have thought? There is other news as always. The number of horses per county? I didn't see this chart. And Chadson says, these are rookie numbers, should be double, even triple this. Horses everywhere, wall to wall horses.

• 25:26Jordi Hays?

  I totally agree. I found out, as you know, in escrow on a new property and I was talking to somebody very enthusiastic about horses and I was getting the breakdown on what kind of horses I'll be able to support on the property. So they were giving me the lay of the land. So I hope to contribute to, it's going to be on everyone to get these numbers up, right? It's not enough for

• 25:50John Coogan?

  Totally.

• 25:51Jordi Hays?

  one of us.

• 25:51John Coogan?

  I mean, Darko Tsushari, CEO of Uber, yesterday came on and said that, you know, 75% of all land in cities is parking lots or something. There's a lot of parking lots. What's going to happen to them when we don't need them because of autonomous cars? Stables! Yep. You take your Waymo or your autonomous Uber into the city, you hop on a Steed and you go from place to place.

• 26:15John Coogan?

  Excellent execution, jury. Excellent execution.

• 26:20Jordi Hays?

  I love horses.

• 26:21John Coogan?

  I do love horses.

• 26:22Jordi Hays?

  According to the information, upcoming Avocado model for Meta is referenced as the most capable model to date internally. This doesn't tell you that much.

• 26:31John Coogan?

  It doesn't. It's the most powerful iPhone ever. We get it, we get it, we get it. But how does it benchmark?

• 26:36Jordi Hays?

  Not even that. It's like, this is like some, they could make the most capable model for Meta.

• 26:41John Coogan?

  Yeah.

• 26:41Jordi Hays?

  Could be the least capable if you compare it to their lab.

• 26:45John Coogan?

  Yeah, yeah, but it's the same thing that happens in W W C where you stand on stage and you say it's the most powerful iPhone yet. It has the most battery life of an iPhone ever. But it's very exciting to see that they're making progress and they're sending out memos and they're leaking to the information and their excitement building. And I think that, I do think that we are going to get something pretty powerful. Avocado is a good name and based on the team and the compute and the money, like, they're gonna jump to the frontier. Like, there's just no question that they'll be really, really close to the frontier.

• 27:12Jordi Hays?

  We gotta go back to the horses. Al, Al in the X chat says they have two horses doing their part.

• 27:18John Coogan?

  Yes.

• 27:18Jordi Hays?

  Thank you.

• 27:19John Coogan?

  Oh, thank you, Al. And full circle.

• 27:21Jordi Hays?

  Get those numbers up, though. Don't just say, oh, I'm doing my part. I don't, like, if you...

• 27:25John Coogan?

  You gotta be growing exponentially. You gotta go to four, then eight, 16, 32, etc.

• 27:30Speaker 02

  Okay, just on the Meta model thing for a second. Historically, food-based models with the name, with food in the name, have done really well, right? You have Nano Banana.

• 27:39John Coogan?

  Yes.

• 27:40Speaker 02

  You have Strawberry.

• 27:40John Coogan?

  Strawberry.

• 27:41Speaker 02

  Yep.

• 27:43Speaker 02

  That's all I can think of. I mean, Avocado, it's a good sign.

• 27:45John Coogan?

  Yeah, okay, okay, it's good, it's good.

• 27:48Speaker 02

  It'll be a great day.

• 27:49John Coogan?

  Have a great rest of your day.

• 27:50Speaker 02

  Have a wonderful afternoon and evening. We love you.

• 27:52Jordi Hays?

  Bye.