How to Market Like a Genius with Billy Gene

This is the interview all of you entrepreneurs and business marketers have been waiting for! Are you wondering HOW to take full advantage of social media and market yourself or your business like a pro? I sat down with the marketing genius himself, Billy Gene and am bringing you all of his marketing knowledge, expertise, tips, and tricks! We are bringing the FIRE 🔥! With over 300 MILLION VIEWS, Billy Gene is one of the WORLD'S LEADING DIGITAL MARKETING ADVERTISERS! If you want to turn clicks into customers, learn exactly how to create BETTER more IMPACTFUL content and get that content in front of the RIGHT people... You MUST watch/listen to this episode! Be prepared to TAKE NOTES, be BLOWN AWAY, and get the MISSING LINKS to your marketing strategy revealed! Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 P.M. And my third day, 6:00 P.M. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time, too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and The Revenant.

• 1:18Speaker 01

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 01

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a minute without parent.

• 1:35Speaker 03

  This is The Ed Mylett Show. Compete, lead, and win.

• 1:43Ed Mylett?

  Welcome back to Max Out, everyone. I'm Ed Mylett, and today is heavy-duty note-taking because I have a guru and an expert sitting here with me today. 300 million-plus views of his content. And if you want to learn flat out, let's just call it what it is. If you want to get more customers, if you want to learn how to create the right content and how to get that content to people, I have the best dude on planet Earth sitting to my right here. So, Billie Jean. Thank you.

• 2:11Billy Gene?

  Hey, thank you. Thank you very much for having me.

• 2:13Ed Mylett?

  It's long overdue and uh.

• 2:15Billy Gene?

  I'm gonna start off by cutting you off.

• 2:17Ed Mylett?

  Okay, do it.

• 2:18Billy Gene?

  So, let me be very clear. In the last eighteen months, two years, like whatever it's been, I've done a lot of like speaking events, teaching about marketing, entrepreneurship, etc. And I will say, hands down, I've seen anyone that you guys can think of speak, literally all of them. Like, you name somebody, I promise you, I've seen them. And I'm not just gassing you up. Like, I'm not just telling you this. Hands down, the most impactful speaker I've ever seen in my entire life.

• 2:48Ed Mylett?

  Wow.

• 2:48Billy Gene?

  And I've seen everyone. You name someone, I've seen them.

• 2:50Ed Mylett?

  Thank you.

• 2:51Billy Gene?

  To the point where, like, last time when we were speaking in LA at Dan, shout out to Dan, Fleschman's event.

• 2:56Ed Mylett?

  Yep.

• 2:56Billy Gene?

  I literally, I turned to my team and I just said, "We have to get ourselves involved with getting your message out."

• 3:04Ed Mylett?

  Man.

• 3:04Billy Gene?

  And like, it transcended my own shit. Usually, we always come from a selfish place of, "I need to do this, I need to help people this." But I was like, "I need to support him in helping people," and that was my thing. That's how I felt. That's how powerful your message was.

• 3:17Ed Mylett?

  Thank you, bro.

• 3:18Billy Gene?

  Twice, and the first time, I was like, felt the same way, never act on it. The second time, I was like, "No, no, no, this guy is."

• 3:24Ed Mylett?

  Thank you.

• 3:25Billy Gene?

  Is the guy.

• 3:26Ed Mylett?

  Coming from you, because you know everybody and you know content, and so I appreciate it. And you did say that to me right after the event.

• 3:31Billy Gene?

  I pulled your side. Remember, I was like, "I have to talk to you about this."

• 3:34Ed Mylett?

  You did, and I could see on your face how deeply you meant it, and even that it was emotional for you.

• 3:38Billy Gene?

  I wanted to tell publicly to every single person listening, "You were in the right place listening to this."

• 3:43Ed Mylett?

  Thank you so much.

• 3:44Billy Gene?

  It wasn't possible before. Like, you couldn't just go into and be a fly on the wall on someone like you spending advice. So, I know today is gonna be focused on how I can help, but I wanted to commend you and just say that to you.

• 3:53Ed Mylett?

  I very much appreciate it. I know you're gonna do that, and thank you. Coming from you, it means a ton, because, I have to be honest with you guys, it's, we talk about maxing out. I have the best person in the world at what he does here. And so, and the amazing thing about him too is he's willing to give up so much information for free to people that you would normally pay thousands of dollars for, because he knows he's how skilled, how skilled he is at actually executing on this stuff. So, thank you for this today in advance. Everyone, you gotta take notes. If you're in your car, listen to this, you gotta go back and you listen to it again.

• 4:22Billy Gene?

  Yeah.

• 4:22Ed Mylett?

  So, give them the full-throated version of what you're about to tell them about documenting, having a videographer, and what the world's going to look like, say, for your two-year-old daughter going forward.

• 4:32Billy Gene?

  Boring will put you out of business. Boring will put you out of business and let me explain for the skeptics out there. They're like, what are you talking about? And by the way, you're only skeptical because you don't want to do the work and I'll explain. If you and I decide to go to a restaurant after this and let's say we're in a new city and we haven't been before. What's the first thing we're gonna do? We're gonna Google, we're gonna look up restaurants and there's gonna be one that has images. There's gonna be one that has like testimonials and it's just a picture of someone with a couple of words below. And there's gonna be another one. They're gonna have a sick ass video tour. They're gonna have music. They're gonna show the type of people that attend the restaurant. They're gonna show the surrounding areas and what the energy is like. Who are we going to choose every single time?

• 5:15Ed Mylett?

  That one.

• 5:16Billy Gene?

  That's why it's going to happen because the people who are hesitant and dragging their heels on this.

• 5:20Ed Mylett?

  Yes.

• 5:20Billy Gene?

  They're going to lose because their competition is going to adapt.

• 5:23Ed Mylett?

  Yes.

• 5:23Billy Gene?

  And then that everybody has to play and it's as simple as that.

• 5:25Ed Mylett?

  You're a thousand percent right and here's what amazes me. When people listen to that, they think, yeah, that's true of that business, but not mine. You can't create a business, any product that I can think of where this does not apply. So stop telling yourself that. Stop resisting this change. I'm telling you right now, if you're not documenting the journey, if you're not creating content, we're gonna talk about this in a minute. You're going to lose eventually. You're going to lose. You need to understand this. I finally embrace it, even in my own industry and the financial services industry, the one that I come from originally. I still think there's people in that industry that think it. You're fools, you're wrong, you're gonna get smoked by those that do create a real experience for people, that create entertainment.

• 6:03Billy Gene?

  And a tangible example, you guys, like when websites came about, it wasn't that long ago. Everybody had an insane amount of hesitance to even having a website. And then the people who actually took the time to build a website, they're dominating in SEO. Same thing goes for YouTube. People are looking at YouTube and they're like, ah, I don't know about this YouTube thing. Do I really need to do video? The people who got on YouTube a decade ago.

• 6:24Ed Mylett?

  Yeah.

• 6:24Billy Gene?

  Are now making millions and millions of dollars. And it's because, not because they're the best. By the way, right now is the biggest time where you get an A for participation. Because the people who participated in YouTube early are making millions of dollars, have millions of subscribers. And they want the best, they weren't necessarily the best or are the best.

• 6:42Ed Mylett?

  A hundred percent right and to your point on that, just as we're going back and forth. The longer you wait, the further behind you are.

• 6:47Billy Gene?

  Yes.

• 6:47Ed Mylett?

  Every day you wait, the harder it will be for you to break through. More and more, you gotta be better and better than you used to be to make a breakthrough now.

• 6:55Billy Gene?

  If I can give everyone a materialistic thing to buy that will help you out is I want you guys to buy a watch. And on the watch, I want you to replace the face and I want the time to say now.

• 7:03Ed Mylett?

  That's so good.

• 7:04Billy Gene?

  I want you, I'm gonna make this watch, I'm gonna send it to all of you for free. And that's it. Every time you want it, when should I do that? It's right now.

• 7:10Ed Mylett?

  Yeah, that's a fact. And by the way, what we're gonna do now, we're gonna step in, we're gonna finish the story piece, but now you're gonna step into what I know about this man. We're gonna step into his brilliance. He calls them superpowers. You have a lot of them. You distill it down to one, but I think one of them is your, and you won't acknowledge this, I think you have a high IQ. I think you critically think quickly, and I think you have an unbelievably, which all great visionary people do, to take very complicated things and make them sound very simple. Which is why this is gonna be so good, what we're about to transfer into. But we need, we need to know how you get there to step in, because it almost became out of almost like necessity that you end up in this space.

• 7:46Billy Gene?

  I worked at a call center, enrolling people into online colleges. It was a college called Ashford University. And my job was to make 600 calls a day, enrolling people into the school. I'm not even getting started on there, but that's where my passion for education really sparked. Because it was the opposite. Like before it was, you know, what do these people at the University of San Diego know that the people in welfare don't know? But at that school, and I don't want to talk bad about anybody ever, but to me, they were calling people who never graduated college. And they were saying, "Do you want your degree?" They were getting them to fill out fast forms to get money, and then giving it to them. They would never finish, and the company would still get paid,

• 8:30Billy Gene?

  but they were really taking advantage of uneducated people.

• 8:32Ed Mylett?

  Yeah.

• 8:33Billy Gene?

  And once I understood it, it just validated everything I said in the beginning, the difference between welfare and educated. Like, it was just, I got really upset.

• 8:41Ed Mylett?

  Yeah.

• 8:41Billy Gene?

  But then I also learned things from there. And I learned that like, there's a 6,000 employees, and I learned about online education at the time.

• 8:48Ed Mylett?

  Yeah.

• 8:48Billy Gene?

  And so I found this company that was selling online quit smoking programs, to help people quit smoking. And I said, "Dude, if I can take your program and put it into the online classroom format, then we can make billions of dollars. This is crazy."

• 9:01Ed Mylett?

  Yep.

• 9:01Billy Gene?

  And so I called up a friend, whose mom just made a bunch of money from inheritance or selling a house, and I knew that. So I said, "Hey, man, let's get into this online education stuff." I pitched him. He gave me 30,000 bucks. I made the stupidest mistake I've ever made in business. You guys should listen to this. This is why you never. People ask me, what's the fastest way to build a business? Find somebody who's already done that and ask them how to build a business. That's step one and always step one. Dude, I borrowed thirty thousand bucks from my buddy. Okay. I spent twenty seven thousand five hundred of those dollars on the biggest mistake ever. Which was? It was on technology to actually host the online courses. And in my brain, I called one company and they said, we can do it for X price. So I thought that's just what it was.

• 9:43Billy Gene?

  So I took all of the money my friend let me borrow, gave it to there, didn't think about anything else. And we lost it. And here's what I found out a year later. The platform that I paid for was actually free. Oh, gosh. I paid them to customize it for us, but it was actually free. Oh, my gosh. I could have, and then later I ended up redoing the same thing. I ended up paying someone five hundred bucks to do the same exact job except better. Gosh, that's crazy. I'm telling you, if you are an entrepreneur underneath the million dollar mark, there's only two things stopping you. Ignorance and arrogance. I embodied both at the time. This isn't so hard. I can just figure this out. I've been there. And then ignorance killed me and I cost myself everything. Wow.

• 10:25Billy Gene?

  Long story short, through trying to sell this online course thing, I stumbled across this thing called Facebook ads. Yes. And that is where it all changed for me because I made money literally while I was sleeping. Sleeping. And it changed my relationship with the thought of money, trading time for money. And I was like, this thing's going to take over everything. Yep. I got obsessed with it. Yep. I started buying courses on it because I wasn't going to try and figure my stuff out. And I started practicing and practicing and practicing. And literally for two years, I took on a couple of clients. I didn't make any real money. Yep, but you were willing to work for free for a while too. And that's a lesson entrepreneurs need to hear, right? So that's how I got all of my experiences. I started just telling people, hey, I can work for free. I went my own way with that smoking company. And I was like, this is actually what it is. I'll give you guys a play by play.

• 11:10Billy Gene?

  If you're really hungry for clients or customers, you can apply this to any industry. I went to Monster, Craigslist and Indeed. And I looked for people who were looking for marketing. I would make them a screen capture video. Meaning there's a software, it's called Camtasia. It's free, thirty days for a trial. And you can film your screen, plug in a microphone. So I would go to their website and say, hey, what's up? My name is Billy Jean. I know you don't know me, but I'm looking at your website. And here's what you can fix to start making more money right now. If you like more advice, call me. Bro, I didn't sleep. I woke up every single day, I did the same process again. Finally, I got a call. And there was this Swedish lady, this company called Kids in the House. Big parenting company, probably still around doing the thing. And she calls and she says, hey, I love your video. We'd love to help you. Can I hire you to be a consultant?

• 11:54Billy Gene?

  I said, what the is consulting? I don't, I don't know what consulting is. This is crazy. But like, I just needed money. I was like, whatever, sure, yes. I go, man, absolutely. Tell me what your consulting needs, blah, blah, blah. Long story short, she ends up paying me a thousand bucks to consult for her. I went up there, I showed them what I can do, and I realized it was validated. I knew what I could do.

• 12:15Ed Mylett?

  Yeah.

• 12:16Billy Gene?

  And then I did that same process again and again and again and again. I started getting clients. And now I had an agency on accident, not on purpose. And then finally, I took all of the winnings I was getting, because I was killing it for people. And I recorded a short video. And here's exactly what I did. I'll give you guys tactical step by steps. I went on Amazon.

• 12:32Ed Mylett?

  Okay.

• 12:33Billy Gene?

  I got a green screen for like forty bucks.

• 12:35Ed Mylett?

  Okay.

• 12:36Billy Gene?

  I got a tripod, which cost me like twenty bucks. I got a microphone cord, a lavalier mic, which probably cost me seven dollars. And I sat down at my parents' house. And I said, and there was a wetsuit company I was working at the time. I said, hey, everybody. I made a short video and I said, hey, everybody, here's how I sold a hundred and fifty thousand dollars worth of wetsuits using Facebook ads on a six thousand dollar budget. If you want to see how I did it, click here. And I brought them to this ten minute video of me outlining exactly what I did. At the end of it, I said, if you want to work with me and you want me to do the same thing for your business, click the button below and schedule the time to talk with me. Ten thousand dollars the next day.

• 13:13Ed Mylett?

  Oh, my goodness. So here we go, everybody.

• 13:17Billy Gene?

  Ten thousand dollars the next day. I went from nothing, parents' house, my parents talking like, are you ever going to figure this thing out? You're really just playing video games? Everything you can imagine, ten thousand dollars next day.

• 13:27Ed Mylett?

  Okay, so you say this, by the way, what you did there is what you embody. So everything Billy Jean talks about, he does, okay? And so you talk about differentiate by demonstrating.

• 13:36Billy Gene?

  Yes.

• 13:37Ed Mylett?

  Okay, and so that's really what this is. This was your, you were demonstrating. First things first, everybody. Number one, if you're, if you need to begin to document. So you said something, elaborate on this. Demonstration out Klaus's proclamation. What do you mean by that?

• 13:50Billy Gene?

  In other words,

• 13:53Billy Gene?

  it all started from fear.

• 13:55Ed Mylett?

  Mm-hmm.

• 13:55Billy Gene?

  I didn't graduate college.

• 13:56Ed Mylett?

  Mm-hmm.

• 13:57Billy Gene?

  Everyone I was selling to was a forty-five-year-old white guy. I was black that cursed like a sailor with a lot of energy. That like I completely, myself, I told myself, they would never take me seriously. So how can I get these people to take me seriously? Is I have to show them ten times the amount of proof than the next person. So I made videos, not because I wanted to. It's because I didn't think they'd believe me without them.

• 14:17Ed Mylett?

  Got you.

• 14:17Billy Gene?

  So I made these videos and I put them out and I demonstrated. And then I realized, I said, "Look, I don't care if I'm black, white, yellow, purple, whatever it is. We all speak the same language, green."

• 14:27Ed Mylett?

  Green.

• 14:27Billy Gene?

  If I can show them how I can make them green, they will buy.

• 14:30Ed Mylett?

  Yep.

• 14:31Billy Gene?

  And then I went from doing that process. Next thing you know, I'm working with some of the largest franchises in the world. And I got three hundred locations of one franchise. I ended up working with like, I don't know, like a thousand companies.

• 14:40Ed Mylett?

  Yeah, by the way, really subtle thing he said there that you're missing. He said, "If I can show them, not tell them."

• 14:46Billy Gene?

  Yeah.

• 14:46Ed Mylett?

  So many of you are trying to figure out a different way to tell people your story. You need to show them your story. Just think about that one insight, that one thing. Even your presentations, what are you showing people as opposed to telling them? What are you demonstrating instead of proclamating? Because people proclaim stuff all the time. And there are, look, look, some of the things you believe about yourself that could be hindrances are true. It may, it's, it's true that there was, there's a hindrance to some extent with certain people taking certain other people seriously in business.

• 15:14Billy Gene?

  Yep.

• 15:14Ed Mylett?

  But they'll always take your demonstration seriously. They don't care how freaking old you are, young you are, black you are, or white you are. If you can demonstrate the results.

• 15:24Billy Gene?

  Exactly.

• 15:25Ed Mylett?

  This is a powerful freaking thing that you talk about, man. So you end up getting great at this. Let's talk about some of the things that I think you're really great at, okay? So, and these are things that I think is gonna teach people a big time. You talk a little bit, I'm just gonna go off my notes here because I don't wanna miss any of these things. You talk about your three E's. So we're gonna, we're talking about creating content. And I wanna tell you what I told every, I wanna tell you, tell them what I told you off-camera.

• 15:48Billy Gene?

  Yep.

• 15:49Ed Mylett?

  I think you create the best content.

• 15:51Billy Gene?

  Thank you.

• 15:51Ed Mylett?

  And so it's the best content. And to the point where I think you ought, I told you this, I think you ought to have a Netflix show or YouTube. Reminds me of Amanda Cerny in this space that... You do an ad, we'll talk about this a little bit later. You do an ad, you tell them it's an ad, and I watch the entire thing. Because it's so good. So his content is incredible, everybody. And so, there's a clue. Everyone listening to this, business would be doing better if you got more attention. You got more views, you got more downloads, you created more content. What are your three E's for creating content?

• 16:20Billy Gene?

  Entertain, educate, execute.

• 16:23Ed Mylett?

  Okay.

• 16:24Billy Gene?

  In that order.

• 16:25Ed Mylett?

  Okay.

• 16:25Billy Gene?

  So, and I will just take a step back. I'm not gonna go too technical, but I need you guys to just focus, put your cellphones away, and grasp this concept. Facebook, Instagram, YouTube, which is where most people are trying to start their business right now, they are auction sites. And in the simplest forms, I'll explain it to you like this. They make money when people click their ads. So if you post content that is boring, and people are ignoring that, they track it. And they say, whatever this person posted, it's making people want to leave our platform. Well, if they only get paid when someone clicks on their stuff, anything that's bringing people away from that, they want off. So if you've ever created ads on any of those platforms, and you're wondering, why aren't they showing my stuff?

• 17:11Billy Gene?

  It's because it's boring, and they punish you heavily for it. Does that make sense without going too?

• 17:15Ed Mylett?

  Big time, really good.

• 17:16Billy Gene?

  Yeah, so that's the entertainment part. Is remember, people go on social media because they want to be entertained. You want to see your cousin's-

• 17:25Ed Mylett?

  Stay there, I'm not interrupting you. Did you catch that? I don't think everybody knows that. I don't think everybody, I think people think that people go to social media for information. They don't. They go to social media to, I didn't interrupt you, but I want everyone to hear this. This is, this is a shift for everyone listening to this. I don't care if you're in fitness, tech, you make sandwiches, okay? They want to be entertained first. Go ahead.

• 17:45Billy Gene?

  And thank you for driving that home. Because, think about it, when we go on, usually, we're bored. That's why we go on social media. We're bored in whatever the hell we're doing, and so we want to look and see, you know, our cousin just had a baby, and we want to look at pictures. Someone that you know just got engaged. The president just said something you either liked or you didn't like. You want to see what friends that you went to high school with are currently doing. Just remember- You're competing with that as an entrepreneur. So if your ad is a stale picture that you found on Google Images with a short headline asking people to buy stuff, and they came on to see a picture of their cousin that just got married, who's going to win that every single time? That's why it's required to entertain, because you gotta compete with that. And once you understand that, that's huge.

• 18:29Billy Gene?

  And a big part of that, and to even go further into it, is meeting customers where they're at. Okay. So, it's an interesting concept, and I want to explain it. Okay. So, take someone like myself, where I educate entrepreneurs on how to get customers, etc. Well, sometimes people will see our ads and they say, "This guy's a [bleep] he showed his Ferrari." "This guy, uh, you know, why does he have to show his office with his team and all of those things?" And this concept is important, is because it's always about meeting the customer where they're at. When people are just getting started in entrepreneurship, we think that success and happiness means nice cars. Sure. Nice houses. That's what we believe at that time.

• 19:12Billy Gene?

  And you can, if you're disagreeing with me right now, when you're a kid, what do you have on your wall? Yeah. Pictures of nice cars, beautiful woman, etc. So when you're trying to get someone's attention, I need to show you what you think. It's a reflection. When you're on social media, you're looking in a [bleep] mirror. Yeah. I'm showing you what you think is success, etc., blah, blah, blah, blah, blah. And then, once I have your attention, now I can educate you. Oh, boy. You get five seconds, and there's three, can I go in? Yes. There's three ways to get people's attention online, even if you consider yourself boring, or maybe more introvert. Here comes brilliance, folks. So, props, and I'd write these down. Props, music, and environment. Okay.

• 19:52Billy Gene?

  Props, music, and environment. So, essentially, think about, uh, whatever industry you guys are in. If I'm in, uh, an attorney, then everybody that I'm targeting is going to recognize a gavel, a courtroom, etc. And the first thing you gotta do is you gotta use a prop in your video to get their attention. If you're an entrepreneur, maybe it is a stack of cash, maybe it's a cash cannon, uh, gun, maybe it's a... I don't know what we look at, maybe it's a car, whatever the hell it is. And so one thing, I'll give you two resources. One's called shindigs.com with a Z. The other one you can use Amazon, but what I want you guys to find is oversized items and really small things. So if I just hold up a shot glass, maybe it gets your attention.

• 20:36Billy Gene?

  But if I find this exact shot glass and it's literally five times as big, I say, and my lad and myself are gonna take this. What's gonna happen in that first five seconds? Yep. You're gonna watch. I'm watching. And what's the difference? It's just bigger, just bigger. So what everyone want to think about props and how you can use that in the first five seconds. Secondly, what I want you guys to think about is environment. And I'll give you an actual tactic to do this is if all of you go on Google right now and you Google these exact words, top 10 most interesting places in my city. Okay. Top 10 most interesting places in my cities and just shoot your video at those places. Immediately people will stop because it's a pattern interrupt. It's something that they're not used to seeing. It's the same reason why people watch this because they see this beautiful home

• 21:18Billy Gene?

  and a very small percentage of people in their lives will be able to see something like this. So they pay attention. So again, and the tactics I'm giving you guys right now are cheap. It may cost you a couple bucks to switch your environment. It's free. Just don't be lazy. Catch a bus, catch an Uber, catch a Lyft, carpool, do what you gotta do. And then the last thing, you got props, you got environment. Next is music. So I'm gonna give you extreme tactics here. Two websites. One's called audiodjungle.net and the other one is called artlist.io. Now, the beautiful thing about these websites in particular is they let you search for music based on emotion. So if you want someone to feel angry when they're watching something, type in the word angry.

• 21:57Billy Gene?

  They'll give you tens of thousands of songs, sad, mad, happy, go lucky, whatever word it is, we use it. It'll populate songs. And here's the cool thing, they'll give you music that you can use in the video legally. So right now, if you tried to use like a song that's on the radio, they're gonna say, ah, you can't use this. And guess how much it costs? Seven dollars per song, seven bucks. So these are all tactics you can do. So right now, if you want to hit someone emotionally at their chords, go to that freaking website, type in emotional music, and then you categorize, to get super tactical, categorize the songs by best sellers. So now you don't even need a musical ear because the stats will show you what people already like. I already show you.

• 22:40Ed Mylett?

  Okay, probably the most content-rich show I've done so far. Yeah. So you know, and stuff that they will really use, which is gonna lead them to you in a few minutes. So I hope you're all, you're all getting this. I promised you this in the beginning.

• 22:51Billy Gene?

  And also too, like, it goes beyond, like, some of you are like, well, I don't have an established business. Well, how can I use it? Well, if you want to start a business, you're gonna need to sell a partner, right? Make a video to sell them. I started making videos because I made, I made videos out of laziness. Is everybody in the class was forced to do a PowerPoint, and I didn't want to do a PowerPoint because that seemed confusing to me. So I asked the teachers, can I just make a video instead? And everybody always loved my presentations because they were just simply different. So like, and that's the thing people don't realize is we tell ourselves all this why we can't start our company or chase our dreams. Because we don't have the capital, we don't have the cash, etc. Dude, people have cash. I have cash, he has cash. You could sell us with a really dope video and we'd probably both give you cash if it was that good.

• 23:32Billy Gene?

  I mean, like, right now, exactly, if someone really hit a, a great video that used all those elements we talked about. Right? Like, let's say you took a, a giant picture of both of our faces. And then you put it on like a popsicle stick and you did like a video and you put like intense music. And you did slow-mo on your iPhone that you can click a button and do and was like, Ed and Billy. We fucking paid, I don't know, pulling shit out of my ass.

• 23:53Ed Mylett?

  No, it's totally true. And so the other thing you do, that you do like amazingly well, is you talk about making people laugh or smile too, right? So like, so is that something, what if you're not gifted at that, number one? Let me ask you that, but so is that something you would also recommend? You do it, but should everybody be trying to do that, make people laugh or smile on their content? Or is that something you do?

• 24:13Billy Gene?

  Good question. So this is actually kind of a controversial subject that I'll kind of touch on next. And I feel two different type of ways about it, but a lot of times people believe that, you've heard the expression like double down on your strengths, triple down on your strengths, like, forget about your weaknesses. But for a lot of people starting out that are watching this, you don't have a strength right now. The only reason why you find your strength is from one thing is you experiment.

• 24:41Ed Mylett?

  Yes.

• 24:41Billy Gene?

  And you need to experiment as fast as humanly possible to find out what you like, what you don't like, what you're into. A lot of people believe, well, I don't do video because I'm not entertaining, I'm not funny, I'm not charismatic, all of those things. Here's what I challenge everybody to do. This is probably the most unconventional business advice that you'll ever get, but I think it may change your life. I challenge everybody to pause this video right now, go to Google, and type in these words, "local improv class." Local improv class. And if you've seen the show, "Whose Line Is It Anyway?" or something like that, go to it. It's probably cost you 15 bucks to go, maybe even free because they're looking for members. And just, you will discover things about yourself that you never knew. You may be a thousand times more entertaining than you thought. You may walk in, everybody may gravitate towards you, you may be on to something already.

• 25:25Billy Gene?

  You have no idea because you've never experienced it.

• 25:27Ed Mylett?

  Yep. And what's powerful about what you're doing is because in the absence of that, by the way, and I completely agree with you because I didn't know that about myself, in the absence of that, you've given them other ways to grab attention, whether that be the props, or be the sound, or be the setting. And so there's other ways other than just that.

• 25:41Billy Gene?

  Yep.

• 25:42Ed Mylett?

  But I wouldn't discount it, as you've said, because the other thing that you're going to find out, the more content you produce, the more you find your groove, the more you find your rhythm. Thing you do in your content that I think is fascinating too is that when it comes to ads, so, let's talk about ads just for a second, then I'm going to ask you a hard question that I'm interested in. But in the ad, one of the things you do that I believe in is like, you tell them it's an ad.

• 26:03Billy Gene?

  Yeah.

• 26:04Ed Mylett?

  In other words, I think one of the, and this is even in closing, in selling in general. I think one of the dumbest things people do is pretend they're not selling.

• 26:11Billy Gene?

  Yeah.

• 26:11Ed Mylett?

  Pretend they're not closing. First, immediately, you've built mistrust in somebody because they know you're selling. If you're going to my house with your product, you're there to sell it to me. If you're on a stage speaking, you're there to sell me something. If I see your video, you're there to sell me something. So I think you embrace that. You do it all the way to the extreme of an ad, and I'm not a dummy. When I watch an ad, I know I'm watching an ad.

• 26:31Billy Gene?

  Yeah.

• 26:31Ed Mylett?

  But your content's so freaking good, and I know you, and you're my friend. I've been to the operation where you create all the content, which by the way, you guys, is unreal, his operation. Everyone who's been there talks about how sophisticated your operation is. But having said that, You tell them throughout the whole ad it's a damn ad and I still watch the whole thing because you think if people know you're selling them or you're advertising to them that they won't continue to watch and it's a zero factor if you acknowledge it. So talk about that for a second.

• 26:57Billy Gene?

  So if for my theater buffs out there, it's called breaking down the fourth wall, right? Which is essentially like what we're doing. We're having an interview with each other, right? We're having a conversation, but then we'll turn to the camera and we'll actually address you guys as human beings and people because we know that you're people watching this. And so when you look at like the biggest brands in the world, the Fortune 1000 companies, 99% of their content doesn't do that. They just place their insurance company in front of you and that's what it is. And they almost belittle you by like making you think it's not, it's just weird.

• 27:26Ed Mylett?

  Yes.

• 27:26Billy Gene?

  So breaking down the fourth wall is one of the most like important things you can do with a successful advertisement in today's marketplace. Is literally start off the ad, like I've started off some of my ads, it says, hey, hey, hey, hey. I spent a lot of money to put this ad in front of you, so pay attention.

• 27:43Ed Mylett?

  Yes.

• 27:43Billy Gene?

  That's how I'll start my advertisement. And here's the thing. The number one thing that keeps people interested in your ad is one word. It's curiosity. Simple. And it's, it's the most powerful thing you can do in storytelling, emotionally, selling. And here's a good way to check yourself when you're creating a video ad is when you're watching it, are you still watching to find out what happens next? If there's any dead space in the whole thing, when you have no idea what's going to happen next, then you're going to start dramatically seeing people leave your videos again and again and again and again. So you always have to have that something of like, what are they looking for?

• 28:23Billy Gene?

  Like even this interview, so for example, some people you may watch because you want to find out about video content and that hook got you. But other people, you're just like, yo, I want to see more of Ed's house.

• 28:32Ed Mylett?

  Right.

• 28:33Billy Gene?

  Curiosity, there's so many different ways to layer it. So that's the whole thing. So in a second, I'm going to give you guys the three best one-liners to close anybody via video. So I think you should keep watching.

• 28:48Ed Mylett?

  So good.

• 28:49Billy Gene?

  Now, you can't click away, right?

• 28:50Ed Mylett?

  Okay.

• 28:50Billy Gene?

  By the way, I don't even have those.

• 28:53Billy Gene?

  You're gonna watch to find out, right? So like, that's the curiosity.

• 28:55Ed Mylett?

  So, you guys, like, and by the way, just take a look at some of his content. You're gonna see this all demonstrated. So, someone says here, "Hey, I'm in a business. I'm not gonna advertise, but I'm on this content creation thing, and I get that I should just be documenting my journey." By the way, just the fact that you document your journey, people begin to wanna root for you and support you. Just that alone, that there's documentation of what you're doing, what you're struggling with, what you're going through, it makes it, and I think people, one of the things you talk about that I love that's true. And the reason that I wanted you here today is that I did some of these things by mistake, and then when I hear you illustrate them, I go, "Oh, I do that." Some of them I make the mistake of, that's why I'm not more successful. But like, for example, it's by no mistake that a lot of my videos have a Pacific Ocean behind it.

• 29:39Ed Mylett?

  And so, I've had these unique environments, right? I try to do something entertaining. I'm certainly trying to do something that educates. But I love what you said about imperfections. Everyone watches, like, "Look, I'm broke," or "I don't look the right way," or "I'm in the fitness space, but I'm not yet super fit," or "I'm an entrepreneur, but I'm not yet super wealthy." And they think these imperfections are a hindrance to them posting or a hindrance to them gathering a following. You would say what to them?

• 30:04Billy Gene?

  It's the entire story. It's the entire reason. Like, you don't watch, uh, you don't watch Game of Thrones to, uh, see a successful king be a king for much longer and have like everything win. People love to see the trials and the tribulations. And so, like, for example, the example we gave earlier when we were talking about it is, just imagine if, here's a quote that I think sums it up. "I'm looking forward to the memories of right now." So... I just think that all of you are along your journeys. Some of you watching this will create billion dollar companies.

• 30:45Billy Gene?

  And you will get someone in a decade from now that will ask you, how the did you do that? And when you can say, as opposed to telling you, I'm going to demonstrate and just show you. Everything changes. When they get to see the story, the other characters and cast that were involved, that's your family and friends. Your competitors, the times you fell, etc. That's when you stop building a following and you start building a brand. That's when people get obsessed with you and they become raving and they watch everything that they do. It's because they saw the hardship. You guys ever seen a TV show and the first five sec or five seasons were fire? But the freaking last two were absolutely horrible, but you watched it anyway. You were too deep into the story. You had to see how it ended.

• 31:30Billy Gene?

  It was boring, it wasn't good, there was new writers, everything went bad, but it's like, guys, you gotta see what happens now.

• 31:35Ed Mylett?

  Yes.

• 31:35Billy Gene?

  You stick around.

• 31:36Ed Mylett?

  Brilliant, brilliant, brilliant. And the other thing is this, my crew will tell you this, everybody. By the way, my crew, to go back to Billie Jean's earlier point, I just want to illustrate this. All these guys that work for me started to work for free. They're willing to prove themselves. Not enough of you in the entrepreneurial spaces, he said earlier, are willing to go out and prove yourself and work for nothing in the beginning to demonstrate how great you are.

• 31:56Billy Gene?

  And you want to hear what's so weird about that?

• 31:57Ed Mylett?

  Yeah.

• 31:57Billy Gene?

  Because you only see this in entrepreneurship. If all of us are going to be doctors. Say we decide to be like open heart surgeons. We understand that it's going to take four years of undergrad, another four years of like, you know, of grad school. We know it's going to be another four years after that of residency. We know to do that, we're going to have to invest and borrow $300,000. We know we're going to have to eat top ramen and crash with people that we don't want to live with for all of that time. And we understand that.

• 32:29Ed Mylett?

  Yeah.

• 32:29Billy Gene?

  Only in entrepreneurship, we're like, yo, I'm going to buy this one course for 200 bucks and I'm going to be rich in six weeks.

• 32:35Ed Mylett?

  So true.

• 32:36Billy Gene?

  Where did the patience go?

• 32:37Ed Mylett?

  So true.

• 32:38Billy Gene?

  Like, why do we think we can skip the steps of success in entrepreneurship? It's weird.

• 32:43Ed Mylett?

  It's so weird.

• 32:43Billy Gene?

  It's weird.

• 32:45Ed Mylett?

  No one says it like that. No one compares it to. Another career that you might be successful in and that's 100% true. By the way, the other part of it that's even more crazy is the people who aren't even willing to invest the capital to learn these things. And then they think they're going to become successful.

• 32:58Billy Gene?

  It's extreme.

• 32:59Ed Mylett?

  Like if you're not investing in programs, you're not investing in advertising, you're not investing in podcasts like this. Like you're crazy to think you're going to be successful.

• 33:06Billy Gene?

  It's because all the content that we see as entrepreneurs is destination. Meaning when you watch your episode of Shark Tank, all you see is the pitch. And then two seasons later, you'll see the update of how they made a million bucks. Therefore you believe that's what the truth is. And as we come up to this next five, 10 years of content, we're going to see more journey and those expectations will change. And people will get educated on what it really takes to be an entrepreneur.

• 33:28Ed Mylett?

  Like what you said about documenting your journey is brilliant. And it's like, it's my great regret that I sort of built most of my career during a time where I didn't document it. Because there wasn't such a form. And now my content that's the most engaged with you guys is when I'm documenting. It's the vlogs I do when I go speak at different events. And so people love the documentation journey. I find myself watching people's content, you guys, this is me, who aren't even successful yet.

• 33:52Billy Gene?

  Yeah.

• 33:53Ed Mylett?

  But it's just I'm fascinated and I love documentaries on Netflix. Like the number one thing I watch, I love watching, I love, I love reality TV, I love documentaries, I love sports. They're all the same exact thing because they're documenting the journey. So you don't have to be on the other side. The other thing I just want to acknowledge that I'm going to ask you a question because this is just like, this is like some of my favorite stuff we've ever covered on the show. Is that your imperfections work. So you know, one thing about the show, everybody, and then Billie Jean's going to talk about this. I don't shoot the same video 10 times. And so when I shoot a video that you see, almost every single time unless I completely screw up, it's one take. They know me around here for doing one take because I'd rather post something with a slight imperfection. Because I think it engages the audience better.

• 34:32Billy Gene?

  100%.

• 34:33Ed Mylett?

  Because I want the imperfections, I want the real thoughts, I want the interruptions, I want the hesitations. Because it's those real things that on your content, it doesn't have to be the perfect picture with your FaceTime edit and every filter and every word right in your post. Do you speak to that, especially even captions and everything?

• 34:50Billy Gene?

  Big time agree. And let's just simplify it all. When people are watching your content, well, actually let's take a step back before that.

• 34:57Ed Mylett?

  Yeah.

• 34:59Billy Gene?

  Entrepreneurs that are watching this. If your customer believes you 100%, they would buy all of your stuff. Accept that truth with me. So for example, if you're a coach that helps people get X, Y, and Z result. If they actually believe that you were the person to get them there, they would give you money every single time. If there was a business coach and I believed I would triple my income as a result of working with them, I would give them money every single time because that's the logical thing to do. So when you're creating your content and when people are stalking you, all we're looking for is one question. Can we trust you or are you shady as?

• 35:33Billy Gene?

  That's all we actually care about. Even when art, like you've got kids or something like that, or you're on Tinder or all that stuff. When you're stalking someone and you're going back years back to see their pictures and what they do, you just want to know, can I actually trust them? Are they not a serial killer? So the imperfections are what make people trust you.

• 35:50Ed Mylett?

  Oh my gosh.

• 35:50Billy Gene?

  When someone is so dialed in and they're buttoned up, the first thing you say is, ooh, something's off about that motherfucker. I don't know. Just everything, every word was perfect. They seem so rehearsed and they're so polished. Something's off. I can't trust them. Even take our president, but if you like him or not, listen to me. He was the most imperfect candidate that you could ever imagine. He said inappropriate things like that, like whatever. There was a piece of him that everybody related to, which is like, damn, he's not perfect.

• 36:18Ed Mylett?

  You, okay, let's stay on that just for a second. Cause I want to, I want to agree with what you just said about something. And by the way, zero politics here. I have a theory about voting for president because I think when you look at that, it'll actually tell you how your whole business life should work too. I have two theories. One is the more imperfect person, that's the more real person. What I call vulnerability, I talk about vulnerability typically wins. And secondly, the higher energy person. So, so, so.

• 36:42Billy Gene?

  I mean, that you just, you just nailed the second thing.

• 36:45Ed Mylett?

  It's a fact because if you go back to, those of you that are political, you know, historian types, go all the way back to Kennedy, Nixon and pair the two candidates against each other and ask yourself, which one was higher energy? Higher energy.

• 36:57Billy Gene?

  Yeah.

• 36:58Ed Mylett?

  Kennedy or Nixon? Kennedy. You can go all the way through, all the way through Jimmy Carter, Ronald Reagan, Reagan, Mondale, right? Go all through, all of it. Bill Clinton and whoever, George Bush's dad, right? Go through all of it. George W. Bush, how George, because he got to run against, no offense, but he ran against Al Gore and John Kerry, slightly higher energy than those guys. Barack Obama, John McCain, higher energy guy, right? Barack Obama, Mitt Romney, higher energy, right? And quite frankly, Hillary Clinton, Donald Trump, higher energy wins? And the more real person wins in every single election.

• 37:30Billy Gene?

  I started seeing TV commercials for Facebook like three or four years ago. And they were advertising this one thing. It was called Facebook Live, which a lot of people familiar with now. You click a button, now you're live broadcasting. So what Trump's administration did is every single city that he was campaigning in, they went Facebook Live.

• 37:49Ed Mylett?

  Really?

• 37:50Billy Gene?

  Hillary wasn't. And this is, this is, like, if you look at the difference of reaching more people, people, like statistically. So what would happen is, let's say Hillary's at a rally. She's reaching, you know, 10,000 people in the room. Donald's same place or different place, 10,000 people in the room. He's Facebook Live. That 10,000 turned into 3 million. She lost by default. There was, there was no, she was outreaching people. He was outreaching people in so many ways. People don't realize that. The difference was Facebook Live. I don't care what any historian says, everything. From a marketing standpoint, if you look, the difference was Facebook Live. You reach more people.

• 38:18Ed Mylett?

  Wow, that's brilliant. And by the way, you can go back even, you talk about this stuff.

• 38:21Billy Gene?

  You can look at this. You can go to this page. Go look at them.

• 38:23Ed Mylett?

  And obviously, a lot of you know the Barack Obama's history. When Barack Obama was people, people did not know who he was. When he was just running on the Democratic side, it was his utilization of social media that got him to go right past Hillary Clinton when he ended up winning the nomination, then ultimately the presidency too. The point is, how's this transfer to you? Energy matters in creating content. Energy is influence. And obviously utilizing these different forums and also imperfections are a value to you, not a negative.

• 38:52Billy Gene?

  And I'll throw a third one.

• 38:53Ed Mylett?

  Okay.

• 38:53Billy Gene?

  Trends and timing.

• 38:55Ed Mylett?

  Okay.

• 38:56Billy Gene?

  So for example, like, like you said Barack, he came on just when social media got going. Trump, he leveraged Facebook Live right when it first got going. Right now, you guys, that same thing, that shift, that paradigm shift is happening with video. The people who own video, the people who realize video is not going anywhere and that in three to five to maybe seven years, every single company will have a videographer in-house, just like they do a salesperson. The person who owns that the fastest and goes all in on it, you will crush your competition.

• 39:27Ed Mylett?

  Oh boy, that's huge.

• 39:28Billy Gene?

  It's real.

• 39:28Ed Mylett?

  So, listen, that's real, everybody. Did you hear that? The faster you just accept that truth,

• 39:32Billy Gene?

  Yep.

• 39:32Ed Mylett?

  you're ahead of the curve. You have to be documenting the journey. You gotta have a videographer. Let me ask you something I didn't, I didn't know I was gonna ask you, but I'm curious about your thought on this. I think there's people listening to this, and I wondered this myself. People say, hey, Facebook's dying. That the engagement level on Facebook's dying. Um, do you, because I know, we're gonna talk about what you're the best on the world at in addition to all this in just a minute.

• 39:52Billy Gene?

  Yeah.

• 39:52Ed Mylett?

  Is there any validity to the, a drop off of engagement on ads on Facebook or utilization on Facebook?

• 39:59Billy Gene?

  So, love the question. Um, a couple of things. One thing I want everybody to realize is that Facebook, Instagram, YouTube, Snapchat, email, text. Someone like myself looks at all these platforms as tools. For example, if something goes wrong in this house, sometimes we might need a hammer. Sometimes we might need a screwdriver. Sometimes we might need a saw. That's how all these platforms are to me. There is no, one is better than the other. They're different tools to solve different problems. But then on a bigger notion, you guys gotta look at this, is Facebook, quote me here, is not going anywhere. Because here's the difference. Facebook, one, has over 2 billion users on it. Nothing in history has ever had anything close to like that. It's not even in the same realm. But bigger than that, Facebook has a hostage.

• 40:45Billy Gene?

  Our memories.

• 40:46Ed Mylett?

  Hmm.

• 40:47Billy Gene?

  People don't understand that. Facebook has a hostage on our memories. I have a decade of my best experiences of my life, which arguably someone would say that's the only thing life is. There's a collection of experiences. And Facebook has them. They have our entire lives in there. Most of you went through a point in your life where you was like, I'm gonna deactivate my Facebook account. We saw you 3 months later.

• 41:07Ed Mylett?

  Wow, that's so factual.

• 41:08Billy Gene?

  It's just real. So, they, they have our hostage, our memories. And for that reason, they're gonna be around forever. And then people are like, well, people are shifting to Instagram. They can't own Instagram.

• 41:15Ed Mylett?

  Right, they own it.

• 41:16Billy Gene?

  They're just pushing Pepsi Coke. Like, you know, they're just pushing you to their other thing.

• 41:20Ed Mylett?

  Yeah.

• 41:21Billy Gene?

  And so what is happening, though, is the demographic is shifting. Like, Facebook's a little bit older, right? The behavior's different on the platforms. People will tend to read a little bit more versus Instagram, where people like to scroll and just kind of see like the image, the picture, the likes. So, behavior's different on all of them. YouTube, people will more go, uh, they're more likely to binge and to go to several videos again and again and again. Um, so it's really just understanding all of the mediums and how they can work together.

• 41:46Ed Mylett?

  Anything on, uh, that you wanna share with people in terms, so your theory is they should be on all platforms?

• 41:52Billy Gene?

  I think you should start and dominate one.

• 41:54Ed Mylett?

  Okay.

• 41:54Billy Gene?

  And you should choose that platform based on where your customer is hanging out. So like the fitness people that are watching this, Instagram is where your customer is hanging out. That's like your thing. Uh, many changes for every single industry, but I think you should dominate one and then trickle into the others. Because most of the time when people are starting out, they don't have the resources to attack all of them at once. So like when I was, for example, like at Gary Vee's office, right? This dude's got 25 people just working on his personal brand. I have six people. You see our ads, our ads have been seen what over 300 million times. I have six people working on that. And that's on the light side, right? That's videos, but there's sometimes where there's 11 people just working on pushing our content to different platforms.

• 42:32Ed Mylett?

  How important is the caption or hashtags or are we past that time?

• 42:36Billy Gene?

  No, no, for sure. They're, they're a thousand percent important. Like your caption goes back all the, if we're talking true marketing, direct response, like captions were in newspapers.

• 42:46Ed Mylett?

  Yes.

• 42:46Billy Gene?

  Right? Like captions, like a headline's a headline. And it's just a simple answer. Every single time you post anything, why should I look at this as opposed to that? It's the same question.

• 42:54Ed Mylett?

  Any other tip on the caption? Should you get your attention in the first line? Is there anything you would tell them on the caption?

• 42:58Billy Gene?

  So with the caption, what I'll tell you guys is you can do a simple exercise is, uh, if you have a blank piece of paper. You guys want to pause this, take a blank piece of paper out and I want you to draw a giant capitalized letter T. By the way, I'm using curiosity right now. I'm having you draw something. You don't know what you're drawing, so you gotta keep watching. So a piece of paper, giant capitalized T. On the left-hand side, I want you to write the word problem. On the right-hand side, I want you to write the word solution. Then at the very bottom, I want you to put audience. Who specifically is your ideal customer? How old are they? What TV shows do they watch? Uh, what gender are they? What color are they? Uh, what bars would they probably be hanging out with? Cool. And then ask yourself one question. What are the top 10 problems that those people are facing? And literally go through and write them out.

• 43:40Billy Gene?

  The top 10 problems that that exact person is facing. And then on the solution side, write the ways that your product or solution solves them. And guess what? You just have content for 10 days.

• 43:50Ed Mylett?

  Oh, boy.

• 43:51Billy Gene?

  And then you know what you do for the next 10 days? Go through the same problems and give them a different way to solve it. Cause there's more, more than one way to skin a cat.

• 43:56Ed Mylett?

  Oh, my gosh.

• 43:57Billy Gene?

  And now you have your content, it's done.

• 43:59Ed Mylett?

  This reminds me of my book and I'm not bragging. Every second of this. is valuable like honestly like my I swear thank you like my book I love it's 100 pages because every single page or something in my book that is of value every single sentence here we've uttered has value you talked about it earlier last little point I want to make by the way I want to tell everybody captions I spend more time on the caption than I do actually creating the content that's how important I think the caption is I learned that from my partner Andy Frisella and how critical shout out to Andy by the way we love you brother credibility so just talk about that that point of creating it how important it is or what's more important or less important

• 44:34Billy Gene?

  give me another exercise there's credibility versus being followed and what I've seen is a lot of like baby boomers are anti-social media because you feel like the people that are branding themselves as successful in their respective fields really aren't and the truth is you're probably right but guess what when they have a hundred thousand followers and you have three and you haven't posted in two years or three years or you only have three pictures you're categorized as a creeper and they're categorized as legit as they would say now so you gotta make like everyone's got to get off this ledge of you can no longer say like is this social media thing gonna go away is it real it's how people make decisions and if you don't get involved in

• 45:19Billy Gene?

  the process you're done

• 45:21Ed Mylett?

  boom listen to that you guys listen to me I don't care what your industry is we are now in the time and will be further in the time where when you're done your lips are done moving they're going to see how credible you are based on how you get a following who engages with you are you hearing this you listen to him on this you may be getting away with this right now not having it kind of excuse me playing around in the space there will be a time where you will be punished punished financially for not having a following and an engagement in your various space regardless of the industry

• 45:55Billy Gene?

  and completely avoidable right now completely avoidable by just actually taking action and perfect action

• 46:00Ed Mylett?

  okay imperfect action let me add the last couple of questions here so you're so good at so many things but if someone's to say to you what are you the best in the world at what are you the best in the world

• 46:12Ed Mylett?

  Period.

• 46:13Billy Gene?

  Period.

• 46:13Ed Mylett?

  Period.

• 46:13Billy Gene?

  Creating videos and stuff like I'm, I understand the direct response side, but I also understand the storytelling side and like having edited videos and stuff. So I have a unique skill set where I understand what it takes to actually create the video. I understand how to write a sales letter and I'm a strong writer. And so then I understand how to actually be on camera. So when I'm writing a script or directing a script or something like that, like I can take all of these things into consideration.

• 46:38Ed Mylett?

  Well, I'm most, I'm blown away by you. What I'm most optimistic about is like, man, imagine what you've done the last six years. Could you imagine the next six years?

• 46:47Billy Gene?

  I'm excited.

• 46:47Ed Mylett?

  What you're going to be and who you're going to become and the influence you're going to have is mind blowing. By the way, I want you all to know something. This guy's an amazing father. Your daughter's two years old, right?

• 46:57Billy Gene?

  Yeah, she's two, about to be three, January 23rd.

• 47:00Ed Mylett?

  Yeah, man, like this is a good man, everybody. Like, and I, I know, like, we've had some shows where like, you gotta go, okay, now you should find out more about so and so. Now they're going like, they want to know, like, how do I find out more about Billie Jean? Who, by the way, is not my lover. He's just a man who knows that I am the one. No, I'm sorry. You never heard that before. I had to do it, man.

• 47:20Billy Gene?

  I knew it was coming.

• 47:21Ed Mylett?

  I wanted it in the intro. I wanted the intro. Like, some of my audience don't even know what I'm talking about right now. So how do they find this Billie Jean and spell it for them? So they don't, we're gonna put it on the screen on the YouTube, but millions of people listen to the audio version of this. How do they find you?

• 47:35Billy Gene?

  Here's what I'll tell you guys. If you go to billiegeneismarketing.com. It's B I L Y G E N E. If you go to billiegeneismarketing.com and just go to our website, you're gonna be pixelled. Which means, which means when you go on Facebook, Instagram or YouTube, I swear to you, you will see us for the end of time.

• 47:54Billy Gene?

  So just go to our website, billiegeneismarketing.com, follow us on the social media, whatever you want. But we're gonna pixel you and you will, you will see us.

• 48:02Ed Mylett?

  It's amazing to me, by the way, so he's transparent about this stuff. He'll get you when you go there. It's amazing to me how many of you listening to this, cause I didn't for a while too, have pixelization on your website or your Facebook or whatever. Like make sure that you're capturing the people that come to see you. So you're amazing. This was killer. Like you crushed, like, like I already know. What's going to happen from this like because we've just like scratched the surface.

• 48:25Billy Gene?

  Yeah, we haven't even we that was yeah.

• 48:27Ed Mylett?

  Like like and so I know it's gonna happen. I've had a few guests like would you please have this person back? And so because we only have an hour, we have to kind of close it there, but I'm telling you I will have him back because I already hear from you guys wanting to hear more. But I kind of asked this often lately and ask every guest the same thing. But we go back to you.

• 48:44Billy Gene?

  Yeah.

• 48:44Ed Mylett?

  At graduating college, almost basically graduated, but didn't.

• 48:47Billy Gene?

  Yeah.

• 48:48Ed Mylett?

  And so whether they're 22 years old, 21 years old, 42 years old, African American, Latino, Asian, man or woman, gay or straight, Christian or agnostic. There are people watching this who are like, hey, I'm kind of where he was back in the day. You know what I'm saying? I'm where he was. I'm I got big vision.

• 49:06Billy Gene?

  Yeah.

• 49:06Ed Mylett?

  And I know it's a big part of your message. You can even add a little that you want, but like I've got a I got a vision for my life. I want to be somebody. I want to win. I'm not completely sure exactly what that looks like. And I'm just not sure what I do next. And if they could get a meeting with you, which is pretty damn hard to get. It was hard enough to even to get you here today. What would you tell somebody asking you that question?

• 49:28Billy Gene?

  I this one hits me because I I told you in the beginning of this interview how I lost 27,000 bucks just like that. That wasn't really even my money.

• 49:38Billy Gene?

  The biggest mistake that anybody watching this can have that I genuinely believe is trying to figure it out by yourself. I I just there is so much you do not know. There is so much I don't and the more successful successful I've become. The one thing that holds you every time is wow, I wake up every single day. Damn, I don't know a lot. There's so much like there and every single entrepreneur, person, human being that you meet, everybody's got their own superpower. So there's stuff that you'll take away from Ed. There's stuff you'll take away from me. The more superpowers that you can create an alliance with, the faster that you will grow. But do not try and figure that out by yourself. Like I cannot stress that enough. Like it is.

• 50:20Billy Gene?

  It is the soul. It just you waste. You save no money because you end up making any mistakes. You save no time. Please get help. And that's something especially like shout out to women. You guys are so much better at it than we are. We are guys. We tend to be stubborn, know it all's arrogant. It's so insane and ridiculous and it just costs us so much pain that could easily be avoided by just finding people who have already been there. And you will be surprised at how many people are willing to help you. But also too, when you go to help. Make sure that you have something in exchange to offer.

• 50:53Ed Mylett?

  Bingo.

• 50:53Billy Gene?

  And that's the biggest thing. So like, listen, you wanna talk about money in the simplest form, at least the amount of money majority of people want to make, which is just to cover their needs. I will break down money to you very simply. The amount of money you make is directly correlated to the amount of problems that you solve and how big that problem is. So for example, if the problem that you solve is being able to clean a place, well, guess what? There's seven billion other people on the planet that can also do the same thing. So therefore, that is worth ten dollars an hour, period. So you have to figure out what can you dive into for years to practice? What craft can you can get that you can charge more money for because you can solve problems that other people can't? Doctors make so much money because if one of us drops down to the floor right now,

• 51:35Billy Gene?

  either one of us will pay any amount of money that we need to survive, especially with children. Attorneys get so much money because if something goes down and we're looking at prison time, then we will pay any amount of money to avoid them circumstances. If a business is going to fail, they will do, and that's how they provide for their family, they will do anything in the world to to avoid that and they will pay for marketers or whatever the hell it is, right? So the bigger the problem that you solve, the easier it is to make money. Very simple.

• 51:59Ed Mylett?

  Fact. I knew, I gotta tell you, like, what you're saying there is scarcity equals value. And so the more scarce the service you provide is, the more valuable it is. And and I've had guests, and I said, this today exceeded my expectations. It today did not, and I'll tell you why. I know how scarce your skill set is. And so I knew before we did this how valuable today was going to be for everybody. And I feel so good knowing I've been a part of something today that provides such massive value for people. And you crushed. You flipping crushed it. And if you wanna know, by the way, we're meeting right after this because I'm getting his help. And so if you if you need any endorsement, there you go. I'm getting his help. And so thank you, Billy, so much today.

• 52:36Billy Gene?

  Thank you very, and honestly too, like, when Ed Mylett asked you to come to his house, you

• 52:43Billy Gene?

  Let's be clear, there was no hesitation. I was in Nashville the day before, just hours, I got in at 1 o'clock in the morning. There was not even a question or a hesitance of like, you're a f***ing copy, period. So, keep watching, keep tuning in. You're dealing with one of the best mentors in the freaking world. And the fact that you take your time to create this type of content, which you do not have to do. I don't think people realize how kind of you that is. And like, whether they buy it or not, it doesn't, it's not gonna change your life.

• 53:12Ed Mylett?

  Right, that's for sure.

• 53:13Billy Gene?

  It ain't gonna change his life, I promise. He'll be good either way. So, I mean, that just speaks volumes about me. To me, when I look outside looking in, I appreciate that.

• 53:20Ed Mylett?

  Thank you, and I told you, the reason I do this show is I wanna hold up the right people to the world, and you're one of those people. And so, I'm so glad I got to hold you up here today. And I wanna thank you for your value. Let me ask you a question, would you be willing to give my audience 10 minutes if they, if one person wanna call with you for 10 minutes?

• 53:34Billy Gene?

  Yeah.

• 53:34Ed Mylett?

  Okay, cool, you heard that. And so, guys, remember this, thank you. You guys know, we run the two-minute drill on social media, on Instagram, every day, rather. Every day, we run the two-minute drill, which means when I make a post on my main feed, if you make a comment within the first two minutes, every single day I do a drawing, I pick a winner, and one of those people gets a coaching call with me, one of my guests, now one of you's gonna get it with Billie Jean. You know what the value would be of that. Access to my book, autographed copies, gear, you name it. But one of you's gonna win a coaching call with Billie Jean.

• 54:02Billy Gene?

  And I'll send him four books, too.

• 54:03Ed Mylett?

  And he'll, was that right?

• 54:04Billy Gene?

  Yeah.

• 54:05Ed Mylett?

  Wow, you just heard that.

• 54:06Billy Gene?

  And I'll give him two of my courses.

• 54:07Ed Mylett?

  Guys, hello. Hello, you, you, two courses, four books, and a coaching call with you. So, you guys hear that?

• 54:13Billy Gene?

  Sales, video creation, and how to create ads that sell A to Z.

• 54:17Ed Mylett?

  There you go, everybody, thank you.

• 54:18Billy Gene?

  Yeah.

• 54:18Ed Mylett?

  Wow, thank you. So, everybody, that's one another thing that you get to win. If by the way, if you miss the first two minutes, don't forget this, as long as you post every day, at the end of the week, we post, we pick someone who posted every day at any time. So, make sure you do that. Follow Billie Jean, continue to spread the word, fastest-growing show on YouTube, on social media, especially on iTunes, we've exploded on iTunes. Thank you so much for listening, God bless you, and max out your life.