How AI Will Change the Music Industry Forever w/ will.i.am | EP #70

In this episode, recorded during this year Peter’s Executive Summit, Abundance360, Peter and Keith Ferrazzi discuss with will.i.am the implications of artificial intelligence (AI) on creativity, ownership, and the human experience. 01:33 | will.i.am on AI: Surprising Perspectives 08:21 | Uniting Creativity and Technology 52:41 | Transforming Communities Through Empowerment Will.i.am is a multi-faceted artist, entrepreneur, and philanthropist best known as a founding member of the Grammy-winning group The Black Eyed Peas. Beyond his music career, he's a passionate advocate for STEAM (Science, Technology, Engineering, Arts, and Math) education and has made significant strides in the tech industry with various innovations. His visionary approach seamlessly blends creativity with technology, making him a prominent figure in both the entertainment and tech sectors. Download will.i.am’s new app for creatives: https://fyi.fyi/index.html _____________ I only endorse products and services I personally use. To see what they are, please support this podcast by checking out our sponsors: Get started with Fountain Life and become the CEO of your health: https://fountainlife.com/peter/ Use my code MOONSHOTS for 25% off your first month's supply of Seed's DS-01® Daily Synbiotic: seed.com/moonshots _____________ I send weekly emails with the latest insights and trends on today’s and tomorrow’s exponential technologies. Stay ahead of the curve, and sign up now: Tech Blog Get my new Longevity Practices book for free: https://www.diamandis.com/longevity My new book with Salim Ismail, Exponential Organizations 2.0: The New Playbook for 10x Growth and Impact, is now available on Amazon: https://bit.ly/3P3j54J Learn more about my executive summit, Abundance360 _____________ Connect With Peter: Twitter Instagram Youtube Moonshots Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 0:31Speaker 01

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• 1:01Speaker 02

  Out of all the times to be alive, this one here is like, wowzers. We could get it right, and as an optimist, I think we will, or it could be very wrong.

• 1:13Speaker 02

  We're skirting on a very thin line between authenticity, ownership. Do I own my facial math and facial recognition and AI right now? Nope. Does Beyonce own her timber on her voice right now? Nope. We should. If Leonardo DiCaprio's voice can be mimicked and cloned to the T with AI, shouldn't he own that? Just by his, you know, physical right of how his timbers produce his voice? I believe that AI should not mimic a person. I'm preparing myself for this time where humanity has to be more human than we've ever been. Because machines are gonna outdo a lot of the shit we used to do.

• 1:58Speaker 02

  And it's gonna force us and push us to be more human to one another.

• 2:04Peter Diamandis?

  In March of 2023, Keith Ferrazzi, the CEO of Ferrazzi Greenlight, and I sat down with Will I Am for an extraordinarily vulnerable conversation about Will's creative genius, his childhood upbringing, and his views on AI and how artificial intelligence is going to be empowering the next generation of creators. Who owns what when it comes to AI and the input it provides to creatives? We're going to dive into this with Will I Am. If you don't know Will, you will in a moment. He is a musician, a producer, the entrepreneur extraordinaire, who has won multiple Grammys and sold over 33 million records worldwide. He's a technologist. He's

• 2:48Peter Diamandis?

  an inventor. He's creating extraordinary software, which he'll tell you about. He's one of the biggest promoters and benefactors of First Robotics. He's the creator of the I Am Angel Foundation. So, sit back for a beautiful conversation with Will I Am and how one of the leading creative thinkers of our time views AI. His views may surprise you. They did me. All right, jump in. This took place during my private summit, Abundance 360, in March 2023. I'm super honored to introduce our next speaker, who is a legend in many different

• 3:29Peter Diamandis?

  industries, but also someone I consider a friend. He embodies leadership and innovation, a huge positive impact on many people in the world of entertainment, of technology, of STEAM education, philanthropy. A key element of his global success really is his multi-tiered career track and the amazing people he knows globally around the world. He most definitely is a futurist. Whenever I get a chance to see him, he is on the cutting edge. I mean, across all telecom, all compute platforms. He's teamed up with Accenture and Apple and Adam

• 4:13Peter Diamandis?

  Bank and Beats and BBC and Coca-Cola and Gucci and Honeywell and IBM and Intel and ITV and JP Morgan Chase and Marvel and Mercedes Benz and Microsoft and Penguin Publishing and Pepsi and Salesforce, just to name a few. Like him, he and I are both huge fans of Dean Kamen and I pride myself again to call him a friend. Do you want to bring Will up on the stage and then embarrass him or?

• 4:43Speaker 04

  Yeah, no, let's do that first.

• 4:44Peter Diamandis?

  Okay, all right. Please welcome Will I Am.

• 4:51Speaker 04

  So on the embarrassment piece, I didn't quite know what to do with somebody who's been interviewed as much as he's been interviewed. So I thought, all right, let me make this easy. I'll go to Chat GPT and ask, what are the five questions Will I Am does not want to answer? And so that's what we've got to start with. Just kidding. But by the way, you should do that. It's really interesting. So let me do a slightly different introduction. A very dear friend of mine has been working with Will on some of his philanthropic contributions in the world. And I said to him, I said, you know, what are the things that we wouldn't naturally know? And you probably know of his great musical

• 5:33Speaker 04

  talent, but do you know that he actually sold more than 60 million records, won seven Grammys? Now, probably one of the most interesting songs that he's ever written actually won a presidential election, if we remember, Yes We Can song and its contribution to the Obama election. And actually, if I'm not mistaken, he broadcasted a song from Mars in collaboration with NASA. Not, I don't think you were personally there, but you broadcasted it from there. Otherwise, Peter would be terribly jealous if you were personally there. In terms of your philanthropy, he grew up in a very poor community in Boyle Heights, but he then went back there, which is one of the reasons of being here, success to significance. He went back there and made sure that every one of the projects had

• 6:15Speaker 04

  5G internet in the entire community, if I'm not mistaken. His I Am Angel Foundation, now in

• 6:23Speaker 04

  alone serves 12,000 students in youth robotics. Um, he gave $1 million to then Prince Charles to really start uh the um uh the stem cell program at the Prince's Trust. He also got in pretty early at um Beats by Dre, which is probably not a bad investment after it exited, I believe, to to Apple.

• 6:44Speaker 02

  Well, yeah, no one put money in that. That was just like ideas. Jimmy Iovine is like the best. It's like my hero.

• 6:53Speaker 04

  You got sweat equity on that one.

• 6:55Speaker 02

  No, so I would come home for tours. Jim Basili. Jim Basili was one of the first people that were like, you got crazy ideas. Why don't you come up to Waterloo? So I'll fly up to Waterloo to the RIM guys back in 2005, 6, around that same time. Um, there was Paul Jacobs and Jim Basili who would like encourage my wild, crazy ideas.

• 7:18Speaker 04

  Paul Jacobs from Qualcomm?

• 7:19Speaker 02

  Yeah. They they were like, you know, took me serious going to Global GS in Barcelona. And uh, I would, I came home one year, 2006, and told Jimmy, let's, let's use our music to sell our own stuff. Let's make our own stuff. Cause Jimmy one year was like, you know what, Will? Maybe we need to make ketchup.

• 7:43Speaker 02

  I met the Heinz family. They took tomatoes, put some sugar in it. They're billionaires. We need to find our ketchup. So one year I come, I'm like, yo, Jimmy, just make our own shit. Sell our own stuff, bro. Like, we're always selling somebody else's stuff. Imagine if we sell our own stuff? So then 2007, he's like, you know, I was walking on the beach with Dre.

• 8:10Speaker 02

  And his manager wants him to sell sneakers. And I remember that talk that we had last year, and I told Dre, fuck sneakers, let's sell speakers.

• 8:22Speaker 02

  You wanna be a part of it? I'm like, yeah, but I was thinking about computers and shit. He was like, yeah, we're gonna start with headphones, then we're gonna do computers. And that's how we, how it all started. So I had like a small piece.

• 8:36Speaker 04

  Well, he went on from there to be a real creator, if he hasn't already in his talents. But how many of you in this room can say you have custom designed six distinct cars, of which one of them, the flip, is something that Mercedes actually made? He then went on to pitch an idea to Coca-Cola, which was an entirely new venture, using their residual plastics, taking that to market along with the brand. And most recently, in the world that we all know, which is the Web 3.0 and all the conversations we've been having today, his new company FYI, which I think maybe would be a good place to kick off, and just understanding, what is your intention in building this regenerative AI community for creators?

• 9:20Peter Diamandis?

  So we're in Geneva, we're at the first global competition. You're on stage, I'm going on stage, and you're like, Peter, check this out. And Will shows me this, this platform, like, which is the combination of, WeChat and Zoom and, and five other tech companies, and it's working flawlessly. And I'm like, holy shit, what is that? Well, it's FYI, and it's now powered by GPT-4, which you got early access to. What was your vision? What was sort of the creative moment of you? Because you've been building, how many companies have you generated ideas for well over the years?

• 10:02Speaker 02

  So when we sold Beats to HTC, so one year Jimmy says, you know what, Will, one day you're gonna realize that you shouldn't be the talent, you need to collect talent. So I'm like, wait, you collected me? I'm a part of your collection? Get the fuck out of here. Wow, you got me, Dre, Pharrell, Tiff, wow, you got a collection

• 10:29Speaker 02

  of talent. I was like, wow, okay, I need to start collecting talent. Oh, I want developers. I want rappers and beat makers. I want developers that could develop software to make beats, software to write raps. Oh, I'm gonna go out and find real talent, next level talent. So when we sold Beats to HTC, I went to Israel and acquired a machine learning team. Went to Bangalore, acquired a natural language understanding team. And Singapore, a natural language processing team back in 2013, 12.

• 11:11Speaker 02

  And we created a voice operating system by forking Android. And who did I call? Paul Jacobs to give us a Snapdragon Qualcomm chip. We forked Android, put it on a Qualcomm chip, got a technical acceptance from AT&T. And it was a watch.

• 11:32Peter Diamandis?

  I remember the watch.

• 11:33Speaker 02

  Came here.

• 11:33Peter Diamandis?

  Yeah, we were, yeah, we were the X Prize Visionarium we used to hold here.

• 11:36Speaker 02

  Yeah, and there's this dude by the name Naveen Jain, who was like, gave me all this energy of like, you know, to make me believe. So certain people spark, plant a seed to make you go out there and believe that your ideas are valuable. And that got us, you know, from AT&T technical acceptance to 3 Mobile technical acceptance. So that has everything to do with FYI. So then we sold that to Vonage, that team to Vonage, and Majad Al Fataim.

• 12:16Speaker 02

  So if you're in Dubai or UAE and you are at Karfur or the Mall of Emirates or Vox Theaters and you're conversationalizing the softwares, that voice AI is built by a team that I sold to them. It's called I Am AI. And that was from 2014, 15, 16, all the work, 15, 16, 17, till now. So during COVID, I realized that the creative community had no software made for them. So if you're a financier, there's software for you. If you're any field, there's software for you. But when it comes to creatives, creative across all disciplines, you're working off of WhatsApp or some messenger.

• 13:00Speaker 02

  And to do that, you need a Dropbox. And if you're having conversations about the things that you're working on, some of the conversations are in the comments, some of them are on the texts, some of them are in the email, and shit's all over the place. And meanwhile, your IP and your team flow is all scattered. So I was like, wow, imagine if there was like a singular interface for Creative Enterprise, where the messenger was the file storage and the digital asset management, and the calendar, and the conferencing, and elliptical cryptography keys. Because why should an NFT have more controls and safety and privacy

• 13:43Speaker 02

  than your conversations and your digital assets when you're working? Why just the NFT? Why just the cryptocurrency? Why can't it just be all my conversations, all my data, and all my shit? And so, and then let's put generative AI in the middle of it, to where you and your team can collaborate with different AIs collaborating. Not just you and the AI on a silo, and then you send like screenshots of what you and the AI talked about to your friends. But what if AI is all in the mix with you and your group? Not just one AI, but a whole bunch of them. And so that's FYI. FYI.ai, focus your intents with AI. Focus your ideas with AI. Not for your information, obviously.

• 14:28Speaker 02

  It's focus your ideas and intents with.

• 14:31Peter Diamandis?

  By the way, it's not an idea. It's, you know, we were just playing with it a few minutes ago.

• 14:36Speaker 04

  I just, we saw him earlier in a four-way conversation on two different phones. So two different individuals, two different creatives, basically getting into it and co-creating together, along with two AIs.

• 14:51Speaker 02

  Well, there'll be infinite.

• 14:52Speaker 04

  And there'll be those individuals. It was, it was just crazy to watch. It was very cool.

• 14:56Speaker 02

  Yeah. So you said a sentence, scarcity. Technology takes scarcity and makes it abundance?

• 15:02Speaker 04

  Yeah.

• 15:03Speaker 02

  So let's say like Mark Benioff, yourself, Dean Kamen. You guys are hyper networkers. So any idea that you guys have, you go to your Rolodex. You'd call anybody in your Rolodex to get things done. But the random person in Boyle Heights, or Compton, or Watts, they don't have an awesome Rolodex. They have ideas, but nowhere to actually manifest that idea. So what used to be like your amazing Rolodex, it's gonna be an amazing Rolodex of AIs to help people materialize their ideas on FYI.

• 15:35Peter Diamandis?

  So you have a clone of Tony Robbins, and Marc Benioff, and Dean Kamen, that you can bring into conversation with you?

• 15:41Speaker 02

  Well, not clones, just awesome AIs. Because you wanna be careful with that word clones when it comes to AI. Because I believe that AI should not mimic a person. Because I write songs, and I own those songs. But we're skirting on a very thin line between authenticity, ownership. So if you... Do I own my facial math? In facial recognition and AI right now? Nope. Does Beyonce own her timber? On her voice right now? Nope. We should.

• 16:21Speaker 02

  If Leonardo DiCaprio's voice can be mimicked and cloned to the T with AI, shouldn't he own that? Just by his, you know, physical right of how his timbers produce his voice? There's so many things that we have not crossed, and we have not protected people yet. So we can't say clone in AI, because then it brings up a whole bunch of ethical stuff, where there's no regulations and governance on people's safety, their ownership, their identity. Because identity and data is identity. We need to make sure that identity protects people, their individualities, and their communities when it comes to distinguish yourself from AI and people.

• 17:03Speaker 04

  If we wind back to half the statement you just made a bit ago, you were talking a bit about your MTP, your massive transformative purpose around bridging that digital divide. What are some of the things that you're really cranking on, like FYI, that you think are gonna be crucial in that journey that you're on? That, you know, what are your moonshots within your massive transformative purpose?

• 17:28Speaker 02

  Well, this decade is a very...

• 17:33Speaker 02

  I think we're all, if you had to, if we spiritually had to pick what time we wanted to be alive, at some point in time in our spiritual journey, we all decided to be here at this point in time. Because this is the most transformational point in time for humanity.

• 17:54Peter Diamandis?

  It's the 99th level of the gameplay.

• 17:55Speaker 02

  Right. So, out of all the times to be alive, this one here is like, wowzers. We could get it right, and as an optimist, I think we will. Or it could be very wrong, that there's no middle ground. It's just more transformational than like, electricity. Even though that was a pretty big one, I wasn't around, but thank God they got it right. We got lights, bitch! But we got it right. This one is a different level of illumination.

• 18:37Speaker 04

  What are you worried about in the short term? That we could, what's the inflection point, that we get it right, or get it very wrong?

• 18:44Speaker 02

  Well, there's, the digital divide is so wide. Algorithmic bias, we haven't seen how disruptive it's going to be for communities yet, because we're just in the beginning of it. Data bias, we know that they exist, but yet, we don't have a flock, a herd, of inner-city, poverty-stricken kids that are learning to write algorithms and build, you know, systems, training systems, training data. And the only way to fix algorithmic bias is to have

• 19:28Speaker 02

  a more diverse, inclusive participation in making those algorithms that are going to be serving communities and people that live in them. So, that's the reason why, you know, the work that we do at I Am Angel is super important to have people of color in and around robotics, computer science, engineering.

• 19:49Peter Diamandis?

  Earlier, when we were talking before this conversation, the question was put to you, you've used your celebrity, your fame, your wealth, on multiple different dimensions to try and make the world a better place. And the question was, was that a recent transition, or is that who you are? Please answer it as you did before, and then I want to ask a follow-on question for those who are parents listening. How did your parents make you who you are today? Because I think one of the things we need to do is help make our kids contribute to society as part of their core DNA.

• 20:32Speaker 02

  I'll start with, today, I'm staying at a hotel. Because if I'm in LA for so long, I just stay in a hotel, because I don't want to stay at my house. So I've stayed at a hotel, and then I wanted to just drive, which is like two minutes, to get some breakfast, but it took me two hours, because it was the marathon. And in that, had to drive all the way to Brentwood. Just to cut across, to come back around to Fairfax, to come back up. Took me two hours. In that two hours, I remembered my bus ride from East LA to Brentwood to go to school. And now I'm in my freaking GT63 Mercedes,

• 21:16Speaker 02

  and I'm just giving flashbacks of my childhood, going through the rich neighborhood. Knowing that last month, I was in a father box with the Mercedes team, brainstorming on how to improve the driving experience in the car. I'm like, wow, what the fuck? How did my life, how did this happen? It's freaking amazing.

• 21:44Speaker 02

  But I grew up in a very poor neighborhood and I got bussed out to Britwood. And somebody came up with that concept to have a magnet program to send kids from poor neighborhoods to rich neighborhoods to get better education. But while I lived in the poor neighborhood, my mom would sign up for government assistance.

• 22:10Speaker 02

  And there were like food drives where Britwood, where the rich kids would come to school with canned foods or boxed foods to give to the poor families. For many years, that food that they collected came to my house.

• 22:27Speaker 02

  And during the summer, when we would get summer lunch programs, because when you're poor and your kids are not in school, you only have one meal a day, not three, because breakfast and lunch at school is a very important experience for families that can't afford to have three meals a day. So during summer, these kids, we were hungry during the day, so we had summer lunch programs. In the summer lunch programs, our family gave out the free food, because what you don't want to have is rich people giving poor people free shit, because the dignity, how they feel is bad.

• 23:09Speaker 02

  So my family in the neighborhood, we always signed up to assist.

• 23:16Speaker 02

  So, and my mom was the after-school teacher, my uncle was the after-school basketball teacher, my aunt worked at the homeless shelter, my grandmother worked at City of Hope. So this is what we did when we were poor. So now that, you know, I've had success, I would be doing this shit even if I was poor, because that's what my family still does today. So it's not like, you know.

• 23:46Speaker 02

  That's just the way my mom raised us. But yeah, today was awesome. Because I remember driving in the yellow bus through Brentwood like, wow, look at those big houses. Damn, that's crazy.

• 23:59Speaker 04

  So that two-hour drive you had is going to be able to be 30 seconds with your new Jetson that you got today?

• 24:06Speaker 02

  Eventually, when we're able to drive it through the cities. But I remember going through those neighborhoods like, wow, look at those big houses. Now I'm like, damn, these houses are small.

• 24:20Speaker 04

  You know, I saw the child in Will light up when he saw the Jetson preview earlier today. When it comes to somebody who likes his toys, I think... I've never seen a faster, yes, I want one, no, I want two. You're giving two for one, right?

• 24:42Speaker 02

  Here's why, because I always have these projects that I have, side projects that I'm working on. So there's like three projects that I'm working on currently.

• 24:52Speaker 02

  One of which, when I asked the guys from Jetson like, yo, how big is your team? How long did it take to build this? What did it cost? And as I was excited, I was furious. Because there's this one project that I'm currently working on, which is like a three-seater electric vehicle that has a tilt, goes zero to 60 in 1.5 seconds.

• 25:18Speaker 04

  It's called a rocket, huh?

• 25:20Speaker 02

  No, it weighs a thousand pounds.

• 25:27Speaker 02

  Yeah, and I'm like, darn it, I should have just like not did that and just like invested all my money with these guys. But we're still gonna push it through. You don't give up, but yeah.

• 25:40Speaker 04

  Wait, before you go there, you just said something. You said you don't give up.

• 25:43Speaker 02

  No, hell no.

• 25:44Speaker 04

  How many times have you looked back and said, I should have given up maybe a little earlier on that one? Or how do you think about this idea of abandoning things versus perseverance? Dreams that you might have had that you today are willing to say, well, not anymore? How do you think about that trade-off?

• 26:04Speaker 02

  If you have the ability to see something through no matter how long it takes, you're supposed to see it through.

• 26:11Peter Diamandis?

  If it's your highest calling. Right, it's not just, I mean, there's times where you do something for the money, and it gets super hard.

• 26:20Speaker 02

  Oh, you never do things for the money.

• 26:20Peter Diamandis?

  Okay, so just make that premise, right?

• 26:22Speaker 02

  You never do things for money. You do it because like, your heart's burning.

• 26:27Peter Diamandis?

  Yes.

• 26:28Speaker 02

  Like you do it because like, oh my gosh. You waking up like, oh my gosh. Like every moment of the day is like, oh my gosh. And if you have a project like that, you'd never give up. Don't care if like, there's gonna be these twists and these turns, there's gonna be ups and downs. If you're not a roller coaster rider, if you don't know how to freaking like, ride it, you shouldn't be here in the first place. But you'd never give up. There was this one thing like fail fast, like whoever said that's weak as fuck.

• 27:02Speaker 02

  You only fail fast if you're in it for money. If you love it, you, you go through it. And you're gonna come out learning so much more at the end. So many folks, the reason why they say fail fast because they're afraid of failing. And they don't want people to know they failed. So fail quick. Right, so that's like, that's what an investor would say.

• 27:29Peter Diamandis?

  We're gonna go, we're gonna go back and rewrite all those agile operating systems in your organization.

• 27:33Speaker 02

  No, but dreamers should not. A dreamer should not fail fast.

• 27:40Speaker 04

  That's a good one, there you go.

• 27:43Peter Diamandis?

  So, so Will, the, the conversation here is success to significance. We've got a room full of successful entrepreneurs, CEOs, business owners, um, and you know, there's a point at which you make enough money and you can't spend it in a lifetime. Uh, you don't want to leave it to your kids and ruin their lives. You don't want to leave it to your lawyers to give away after you're dead. Um, and I guess one of my missions through Abundance 360 is help people play at a bigger game. Right, to do those things, I believe that the world's biggest problems are the world's biggest business opportunities. And why not go and solve the world's biggest problems?

• 28:26Peter Diamandis?

  Can you, as you think about huge, you know, scary ass problems that you want to go after,

• 28:37Peter Diamandis?

  do you die blind? Do you go pull a team together? How do you, how do you think about going to do something big, bold, a moonshot?

• 28:48Speaker 02

  Teams, putting, putting teams together, the team building,

• 28:56Speaker 02

  having dream partners to tackle-

• 28:58Peter Diamandis?

  Collectibles.

• 29:00Speaker 02

  Yeah, you want to, you want to have dream partners to tackle nightmares. The only way out of a nightmare is to dream out of it. Like the moment you wake up from a nightmare, you're eventually going to go back to sleep and face that nightmare. But you want to create the dream. And that dream team, that assembly of that dream team is how you creatively solve problems.

• 29:28Speaker 02

  But I wouldn't even look at them as problems, you're just creating. And that creation of whatever that issue is, is a beautiful task.

• 29:37Peter Diamandis?

  But you create to create a better world and not just to go and, and flip money to make more money? Yes, is that true? How do you think about that?

• 29:52Speaker 02

  I don't, I don't, I think that's, that's my biggest issue.

• 29:59Speaker 02

  I don't look at it from making money.

• 30:04Speaker 02

  I've been blessed to have made money to fuel my idea manifestations.

• 30:14Speaker 02

  And some of my ideas have made money, but I don't go in it from making money. And it's the same way with songs. There's some songs that I wrote that are like, "Yo, this is gonna be a smash."

• 30:28Speaker 02

  And then there's some songs that are like, "Oh, this is how I feel right here, and I gotta get this out." And that "Where's the Love" is, "This is how I feel right here, I gotta get this out."

• 30:40Speaker 02

  "I Got a Feeling" is, "This is gonna be a smash."

• 30:46Speaker 02

  But "Where's the Love" is a special one. I wouldn't be able to be at the seat to write "I Got a Feeling" if it wasn't for "Where's the Love." So, purpose, from the heart, questioning what's going on, that. And I apply that same methodology to coming up with ideas and having the, you know, being audacious and ambitious and fearless to then go to Muttar Kint at the time when he was the CEO of Coca-Cola and say, "Hey, companies the size of Coca-Cola should be verbs in society. If you don't believe me, Google it." And your verb is Coke backwards for E-K-O-C for eco-consumption, eco-collaboration,

• 31:31Speaker 02

  eco-concept, eco psycho, eco-community. And let's take your by-product, create a new base cloth and license that to other companies to execute their sustainability efforts. And we call that ECO-C. So, are those eco-psycho Levi's? Are those eco-psycho Beats? And so, they bought that idea. And so, we arm-wrestled for a while, who owns Coke backwards?

• 31:53Speaker 02

  So, I own that with them, which is another crazy shit, like, "What?

• 32:01Speaker 02

  Who the fuck would've thought that one?"

• 32:05Peter Diamandis?

  So everybody, I want to take a short break from our episode to talk about a company that's very important to me and could actually save your life or the life of someone that you love. The company is called Fountain Life. It's a company I started years ago with Tony Robbins and a group of very talented physicians. You know, most of us don't actually know what's going on inside our body. We're all optimists. Until that day where you have a pain in your side, you go to the physician in the emergency room and they say, "Listen, I'm sorry to tell you this, but you have this stage three or four going on." And you know, it didn't start that morning. It probably was a problem that's been going on for some

• 32:44Peter Diamandis?

  time, but because we never look, we don't find out. So what we built at Fountain Life was the world's most advanced diagnostic centers. We have four across the US today, and we're building 20 around the world. These centers give you a full-body MRI, a brain, a brain vasculature, an AI-enabled coronary CT looking for soft plaque, a DEXA scan, a GRAIL blood cancer test, a full executive blood workup. It's the most advanced workup you'll ever receive. 150 gigabytes of data that then go to our AIs and our physicians to find any disease at the very beginning, when it's solvable. You're gonna find out

• 33:26Peter Diamandis?

  eventually. Might as well find out when you can take action. Fountain Life also has an entire side of therapeutics. We look around the world for the most advanced therapeutics that can add 10, 20 healthy years to your life, and we provide them to you at our centers. So if this is of interest to you, please go and check it out. Go to fountainlife.com/peter. When Tony and I wrote our New York Times bestseller, Life Force, we had 30,000 people who reached out to us for Fountain Life memberships. If you go to fountainlife.com/peter, we'll put you to the top of the list. Really, it's something that is, for me, one of the most important things I offer my entire

• 34:09Peter Diamandis?

  family, the CEOs of my companies, my friends. It's a chance to really add decades on to our healthy lifespans. Go to fountainlife.com/peter. It's one of the most important things I can offer to you as one of my listeners. All right, let's go back to our episode.

• 34:26Speaker 04

  Tomorrow morning, this group of Titans are humbly gonna meet each other and have a conversation about some of the places they're struggling, some of the places they're looking for transformation in their lives. We believe that through empathy and vulnerability, great relationships are created. So, question I would have for you is, whether it's personal or professional, where are the opportunities for your transformation? What are some of the things that, right now, you're working on? It's a big deal.

• 34:59Speaker 02

  Preparing myself for what's coming. And AI is an amazing... We're, like I said, we all came here spiritually for this moment. And what we're experiencing is a massive transformation to how we do things. If you're a mathematician, a calculator, wow. Probably can't out-calculate a calculator. You're not gonna out-logic a logic machine.

• 35:40Speaker 02

  And these new creative tools, it's amazing. It's gonna render a lot of jobs obsolete. If you're a bus driver, that won't be your job in 2030. Truck driver, delivery driver. If you're a legal assistant and you read through the contracts, that's not your job. If you're a finance manager, that's not your job.

• 36:10Speaker 02

  A lot of jobs are gonna be gone in these next 10 years. And, um, but for the, the hyper creative, that person that can't, that never was able to sleep. The person that exhausted their friends and family and their close ones with like another idea, they're like, "Oh, come on Bobby dude, I'm asleep dude." And that person felt like, "Gosh, I've exhausted every single person with an idea." Now they feel liberated because now they have a freaking ping pong partner to freaking go head to head with. And they've never felt freer. AI is gonna supercharge that hyper creative. I know what that feels like.

• 36:55Speaker 02

  When you call your friend randomly because you got another idea to fine tune and you've exhausted your whole freaking rolodex.

• 37:04Speaker 02

  So, I'm preparing myself for this time where humanity has to be more human than we've ever been. Because machines are gonna outdo a lot of the shit we used to do. And it's gonna force us and push us to be more human to one another. Um, and that's gonna be, it's an amazing time.

• 37:26Speaker 04

  At your core, what do you believe your superpower is that can't be chat GBTed out?

• 37:35Speaker 02

  Uh, right now,

• 37:40Speaker 02

  it's not gonna out idea me, like original idea.

• 37:45Speaker 04

  Ever?

• 37:47Speaker 02

  No.

• 37:50Speaker 02

  And I don't say that arrogantly.

• 37:54Speaker 02

  It won't. Because it doesn't have the heart. And what, what's generating that idea? Yeah, it's gonna come up with ideas, but it's not gonna relate to the human.

• 38:05Speaker 04

  So it could have the emotional drive behind it?

• 38:07Speaker 02

  Yeah, so the ideas, the ideas are like, human ideas or that, that are, that a human connection. Yeah, it's cool, it's gonna come, it's gonna do some awesome shit, don't get me wrong. This shit is fucking amazing. But I just know that it's gonna push people like me to fucking do even more awesome shit.

• 38:30Speaker 02

  I don't sing like Michael Jackson. I can't dance like freaking James Brown. Can't play the piano like Stevie Wonder. I can't well like fucking Jimi Hendrix. But I got some fucking ideas. Right? And so, I don't, you, uh, hyper creatives do not let other genius dim their light. It makes your light even brighter. Like, "Oh shit, I'm inspired by you. Look what I can do." And that's what AI is gonna do, but this time it's gonna do it from a human to human perspective. We're gonna be more human with one another.

• 39:06Speaker 02

  And if you think about like

• 39:09Speaker 02

  body dysmorphia, what filters have done to people. How...

• 39:16Speaker 02

  I'm, I'm worried that

• 39:19Speaker 02

  there's people that look at themselves on Instagram filter. And that's what they wanna look like now. And they go and change their body around. They change their face around. They don't, they're depressed inside. And if that's what happened to camera. Imagine what's gonna happen to people when they rely on the machine to think for them? Imagine you're on a group chat. And you feel daunted that everybody's firing off. And now AI is fucking firing off more than you are. So you feel like, "Oh shit. I'd rather be represented by my AI version of myself."

• 40:02Speaker 02

  There's gonna be new types of psychologicals I don't feel... I, I'm not there. Adequate. Adequate. So, these are things that we have to be, we need to empathize on. We need to make sure that we are, you know, more patient with one another.

• 40:23Speaker 02

  You see how, remember when we were in elementary school? Remember being in the classroom? And the teacher said, raise your hand. Some people didn't raise their hand. The ones that were like extroverts raised their hand. Those folks that felt like, oh, I don't know. I don't, I don't wanna, I don't wanna be called upon. I don't wanna be judged because I don't want people to think that I don't know. You know what's coming? How people are going to behave and conversate? We are in a society right now with the most awesome tech. And we are talking with memes and emojis and SMS short sentences. That's what most people behave in conversation.

• 41:04Speaker 02

  They are responding with pictures, memes and emojis. At the time where AI is rifling off deep, complex thoughts. Look at how unbalanced we are already starting off. Now imagine that the body dysmorphia that filters have done to people. What's gonna happen psychologically to people? When mental health is a big subject. Moving forward, this is how we're starting off. Chat GPT, oh my gosh, look at this. Ask all these questions. People who graduated college, they leave college remembering things. Now, it's about not knowledge, it's about being curious and the right questions to ask.

• 41:49Speaker 04

  Yeah, I'm not, I'm not sure that anybody else has heard the term intellectual dysmorphia, but I think we might have coined it this evening, thanks to you, yeah.

• 41:57Peter Diamandis?

  You know, Will, there's a lot of fear mongering around AI. And I just wanna talk one second about the ability it has to level the playing field. At the same time that we're concerned about a digital divide, right? To make healthcare.

• 42:18Peter Diamandis?

  Democratize and demonetize and education democratize and demonetize. We're gonna have Saul Khan on stage with us on Tuesday from Khan Academy, right? Who just partnered up with OpenAI. We'll have Ahmad Mustak tomorrow. He's about to roll out an educational program across all of Malawi using stability AI. There is the potential for this to, looks like Google is the same for the poorest child and the wealthiest child, as long as they have a smartphone. There is the potential for this to level much of the playing field out there. Yes?

• 42:51Speaker 02

  Yeah, forever learning.

• 42:53Peter Diamandis?

  And health.

• 42:55Speaker 02

  Yeah, that also comes with forever learning. So the reason why we have health issues is because people really don't know much about their bodies and nutrition, what a calorie actually is. The junk food, survival food that's around them at disposal. So forever learning is super important where we're going. So I believe that AI will play a big role in that concept of forever learning. Not you go to elementary, to go to junior high, to go to high school, to go to college for eight more years and then that's all you know and you're never gonna learn anything and then you work for some odd years and retire.

• 43:40Speaker 02

  That's old school. You're gonna have something that's in your life, like aspiration or GPS. Right now, we know what GPS is geographically. I could get from here to there. You tell Siri or whatever, directions to LAX. And if it tells me to make a right when I should have went left, it does a recourse instantly and ETA. But the same isn't for like, I want my bank account to be X in the next five years. There's no aspirational GPS. This is what I want to accomplish in my life. This is what I want to be in the next five years.

• 44:24Speaker 02

  There's no aspirational GPS. There's GPS for destination, not GPS for destiny. And so is AI gonna play that role for us? And if it is, how ethical is it going to be? Are there regulations? Are there governance to make sure that we're protected? And with all of that, how are we safe?

• 44:45Speaker 04

  I think you just created a new product for Merrill Lynch.

• 44:47Speaker 02

  What?

• 44:48Speaker 04

  The aspirational financial GPS.

• 44:51Speaker 02

  No, that's FYI, bro.

• 44:53Speaker 04

  Okay, got it. Hey, how long are you gonna live? And what are some of your really big bucket list items between now and then?

• 45:04Speaker 02

  What? How am I gonna live?

• 45:06Speaker 04

  How long do you live?

• 45:06Peter Diamandis?

  The conversation we have here a lot is, you know, how long do you want to live a healthy life?

• 45:11Speaker 02

  How long am I gonna live?

• 45:12Speaker 04

  One ten is mine. What's your number?

• 45:13Speaker 02

  I'm gonna live forever. How long am I gonna live? That's a freaking scary question.

• 45:19Peter Diamandis?

  Yeah, without a target, you'll miss it. So what's your target?

• 45:23Speaker 04

  With all this technology that tomorrow you can sign up for?

• 45:33Speaker 02

  Hundred and twenty?

• 45:34Speaker 04

  Good. There you go. And so bucket list items between now and then? One or two biggies?

• 45:40Speaker 02

  I have a school. And that school teaches kids that have no parents or come from some poverty-stricken area. Forever learning. And that campus is for R and D on all things tomorrow. And it's like a hybrid of MIT and...

• 46:07Speaker 02

  Yeah, that's, that's my dream, is to have that.

• 46:11Speaker 04

  You still thinking about being a dad?

• 46:14Speaker 02

  A dad?

• 46:17Speaker 02

  In, in ways, I am a dad, because of the kids that I support. But one day I will have my own kids. Um, unfortunately, I'm gonna be a grandpa dad. Um, I'm forty, just turned forty-eight two days ago.

• 46:32Speaker 04

  Young man, very young.

• 46:33Peter Diamandis?

  I had my kids when I was fifty.

• 46:35Speaker 02

  Yeah, what's up, bro?

• 46:38Peter Diamandis?

  Yeah, you gotta, you gotta play it out. By the way, it's one of the best longevity programs ever, they keep you young. Um, well, uh,

• 46:48Peter Diamandis?

  people here who have like, gotten to the pinnacle, they've sold their company, their company's running on automatic, they're, uh, you know, they're a little bit bored in what they're doing, they're excited here. Going back to the success to significance, what would you tell them? What's the steering question? About, uh, how they use their talent, their treasure, their tech, their connections? How do you think about that?

• 47:23Speaker 02

  Building teams, identifying leaders to expand those teams to solve whatever problem. There's a bunch of problems to solve. And there's ways to solve them, uh, in a beautiful way that encourages, that empowers and enables. Um, and maybe, business comes out of it.

• 47:45Speaker 02

  Um, maybe a solution is, uh, comes through that journey of twelve years. It's really a twelve-year program.

• 47:56Peter Diamandis?

  Me- meaning, you should, if you're gonna get into something, be prepared to take it on for a dozen years.

• 48:03Speaker 02

  Yeah.

• 48:04Peter Diamandis?

  I mean, people don't real, you know, people forget that most successful companies that you think of are overnight successes, you know, it's overnight success after eleven years of hard work.

• 48:12Speaker 02

  So, I remember it was two thousand eight, we just did, Yes We Can.

• 48:19Speaker 02

  And I was jazzed and pumped. And Mark Benioff introduced me to General Colin Powell. And I'm sitting next to him, he's to the left of me, we're in San Francisco. And I'm like, hey, General Colin Powell, it's nice to meet you. You know, now that, you know, people that got activated and, you know, did our part, what do you think a person like me should do to keep the momentum going now that Obama is elected? He said, if I were you, Will, I would focus on the neighborhood that I come from, that you come from. Um, I'm not, I don't want to be some, to assume, but I'm pretty sure it's some inner city. I'm like, yeah, it is. He was like, focus on that. There was nothing to hold you back or slow you down.

• 49:03Speaker 02

  And you could, you could do some serious work with the energy that you have and the commitments you have. So I started there in 2008 with 65 kids. And then Ron Conroy introduced me to Lorraine Powell Jobs. And Lorraine Powell Jobs had a program called College Track. And I asked her, hey, can we bring that to LA? She says, well, I have no plans taking it to LA. It's only in the Bay Area. And if, and if we consider it, um, it's a big responsibility on you because you have to fund it. Um, and that's a 10-year commitment. So I'm like, I have to fund it. It's your program. You've got a whole lot of money.

• 49:45Speaker 02

  She was like, yeah, but to be fair, we only focus in the Bay Area. I had no intentions on taking it to Los Angeles. Um, and it's a $10 million commitment. Because you have to see these kids through high school and to college. And you have eighth graders, they haven't even graduated yet. So it's 10 years, two, the last two years of middle school, four years of high, um, high school, four years of college. I'm like, alright. At that point in time, I didn't have that much money. So I'm like, $10 million?

• 50:24Speaker 02

  Fuck it. Let's do it. I'll figure it out. So, we figured it out.

• 50:33Speaker 02

  Sixty-five kids, now it's twelve thousand students. We sign up another ten years. That's what a person can do when they have no money. Imagine what you can do with the money you guys have?

• 50:47Speaker 04

  There you go. Drop the mic.

• 50:49Speaker 02

  One time, Dean Kamen. In Dean Kamen's house. And Dean's like, "God, so much energy." This dude's energy is like, "I thought I had energy." This Dean Kamen guy. He's freaking like, electricity.

• 51:05Speaker 02

  So Dean's like, "We've been doing first for twenty years." "Nobody knows about it." So I'm like,

• 51:13Speaker 02

  "Have you put it on TV yet?" He's like, "Nobody wants to see a robotics competition." "At least that's what they tell us." I was like, "Oh, we're playing the Super Bowl this year."

• 51:25Speaker 02

  "I think we can figure out how to put it on television." So I called ABC. I said, "Hey, how much does an hour of time cost?" They was like, "Well, around about a million bucks." So I was like, "Okay, I'll buy an hour of time in September back to school program." So they sold me an hour. Then I called Dean. "Hey Dean, I got an hour of TV. It's gonna take the robotics competition that we play the halftime show. We're gonna put it on television." The problem was, nobody wanted to put up the risk money. Everybody wants to do things, but who's putting up the risk money?

• 52:07Speaker 02

  Quiet. So somebody has to put up the risk money. So I was like, "Fuck it, I'll do that too." So we did it, made our money back. At least we broke even, but more importantly, more people knew about FIRST. And that's when General Charlie, sorry, General Charlie Bolden from NASA then called me. That's how I got the song to Mars. Because he says, "How can you do what you did for FIRST for NASA?"

• 52:34Peter Diamandis?

  Hey everybody, this is Peter. A quick break from the episode. I'm a firm believer that science and technology and how entrepreneurs can change the world is the only real news out there worth consuming. I don't watch the crisis news network. I call CNN or Fox and hear every devastating piece of news on the planet. I spend my time training my neural net, the way I see the world, by looking at the incredible breakthroughs in science and technology, how entrepreneurs are solving the world's grand challenges, what the breakthroughs are in longevity, how exponential technologies are transforming our world. So twice a week, I put out a blog.

• 53:14Peter Diamandis?

  One blog is looking at the future of longevity, age reversal, biotech, increasing your health span. The other blog looks at exponential technologies, AI, 3D printing, synthetic biology, AR, VR, blockchain. These technologies are transforming what you as an entrepreneur can do. If this is the kind of news you want to learn about and shape your neural nets with, go to diamandis.com backslash blog and learn more. Now, back to the episode. Can I ask those of you who are supporters of FIRST, can you stand up one second? Just go ahead, stand up if you're a FIRST supporter here. All right.

• 53:55Peter Diamandis?

  So every year, we raise money through the Longevity Platinum Program and through A360 for FIRST, take people to Dean's home. FIRST is one of the most extraordinary programs, and you are one of the Faces advocates, promoters of FIRST. Can you take one second and just tell, because it's religion, I made a deal with Dean the first time I met him. He would support X Prize, but he said, "First and foremost, you must support FIRST," and it's been a deal I've kept. And I donate and support every year. What is FIRST? What does it do? And why is it important?

• 54:29Speaker 02

  So FIRST is... For inspiration. It's, first of all, FIRST is the most inspirational program for youth robotics, or youth empowerment, youth acknowledgement. Seeing how amazing these kids work in solving problems and how technical they are, to building tomorrow's tools. It's amazing. And I was transfixed the moment I saw the kickoff in New Hampshire in 2009.

• 55:07Speaker 02

  And since then vowed to, you know, bring that program to inner cities like mine.

• 55:18Speaker 02

  And I started with, I think we had three teams. And those three, that three teams now turned into 400 schools across LA. So out of all the programs, our LAUSD collaboration with FIRST is the biggest LAU, uh, school district that has the most robotics teams across America.

• 55:46Speaker 02

  And I, I think, I thank Dean all the time for trusting. Imagine what his board must have thought when I went and said, hey, I wanna, he's in a rap group, he goes out to clubs all the time, is that who we want to represent? FIRST.

• 56:09Speaker 02

  And the reason why you have to take that into consideration on, on how protective and concerned they might have been. Cause it's not like there's, there was a, another person that comes from popular culture that was working with FIRST Robotics before I came there. So of course the board would probably have been a little concerned.

• 56:31Speaker 02

  But to Lilly and Tatiana and the I Am Angel Foundation, how delicate and that we've been at the same time as, you know, taking it to our heart like it was our program. Like it's not, that's not my program. It's Dean's program. But you adopt it like it's your program because it is the best program. And when you have something that is someone else's that you adopt like it's yours, that is now your north, my north star. Because I acknowledge the responsibility and the accountability and how it's transformed my community.

• 57:15Speaker 02

  Like it truly has transformed my, my community. We've sent kids to Dartmouth, to Brown, to Stanford, to MIT. I mean, not MIT, that's where they want to go. That's their dream. And one of our kids said, you know, I couldn't get into MIT or Carnegie Mellon, but I got into Brown. So we're really, really, really happy with the results. Seventy percent of our kids, 100% graduation rate, 70% of which go to school for a STEM skillset. So, yeah.

• 57:52Speaker 04

  So the question, you've been so crazy generous in the world and to so many causes. There's a lot of folks here that might be able to be supportive of you. I would ask two questions. One is, is there an ask for this audience in terms of their individual participation in anything you're working on that you'd like to say?

• 58:13Speaker 02

  I Am Angel Foundation first.

• 58:14Speaker 04

  Whatever it is. And then the second thing is, at a minimum, you've got a lot of influencers here. Is there a specific behavior change you'd like to ask this group of individuals to consider? How they walk around in the world? Is there some X to Y that you could imagine that the world would be better if they picked up some, some behavior change? So a cause that you could, they could support in and some behavior change?

• 58:41Speaker 02

  I'll answer, I'll answer the second one first. The fact that everybody's in this room, that, that behavioral...

• 58:51Speaker 02

  The idea of a behavioral change is not needed because they're rocking. We're all rocking in the vibration of the optimism of Peter. And we all rhyme with that vibration. So to say that there's a behavioral change would be, oh, nope, we're all vibing. So this is an awesome group. If there was a behavioral change, then that would reflect Peter's magnetism and how he's curated this event. So everybody's like rock solid.

• 59:32Speaker 02

  First, for some reason, raising money to make machines smart is super easy. Raising money to make kids smart is super hard. Wow.

• 59:52Speaker 02

  So I am Angel. That's all we want to do is making sure that we make kids smart.

• 1:00:01Speaker 02

  Because if there's any time kids needed to be smart moving forward, it's right now as we face intellectual dysmorphia as an issue that no one's thinking about. We're excited about GPT, wow, these natural language models, wow. You know what's gonna happen to kids. You know what's around the corner. If somebody can program, you could create AI to do a bunch of stuff. You could create, you can create an AI to scrape all your Facebook information. That's for sale, by the way.

• 1:00:42Speaker 02

  To scrape facial data from your family members on your Instagram page as they posted all their snacks and foods.

• 1:00:52Speaker 02

  That's for sale, by the way. To then call you, mimic your family. Right, which is not regulated, by the way.

• 1:01:04Speaker 02

  And fuck with people's minds.

• 1:01:09Speaker 02

  And hit you with all the targets that affect how you feel.

• 1:01:15Speaker 02

  Because there's no governance, by the way. That's where we are, by the way.

• 1:01:20Speaker 02

  And none, none of that is like, we have to be super empathetic. We have to be super like mindful and at the same time, make sure our kids are prepared for this tomorrow. That's starting now, by the way.

• 1:01:35Peter Diamandis?

  Let's take just two or three brief questions and then let's give Will a chance to actually have dinner. Nora.

• 1:01:44Speaker 05

  Hi, I have a question related to that sort of intellectual dysmorphia, but generally ways that we could potentially combat. Knowing whether something is human or not, authenticity, which has a whole bunch of other consequences. Anyway, there's a log that is, I think was used by the SEC. That predicts like anything that's naturally or organically occurring is going to have a certain number of. Like the number of volcanic eruptions or the number of hairs on your head or stars in the galaxy. It all falls on like this distribution of like, if it starts with a one, it's way more likely.

• 1:02:25Speaker 05

  Starts with a two, like second most likely, I think three is somewhere there and it like drastically drops off at nine. I was wondering if there's ways that you could use that or even like personality typology to program AI. To combat bias, like are there ways we can use certain tools that capture humanity in a distinct way? To solve some of these problems?

• 1:02:54Speaker 02

  I don't know the answer to that. All I know is this deep fake stuff. It's gonna get even more indistinguishable from real stuff.

• 1:03:05Peter Diamandis?

  Ray, who's a dear friend, Ray will be with us answering questions on Thursday. His prediction is 2033, high bandwidth, BCI to the neural, to the neocortex, the brain. How do you feel about that? Are you number one on the waiting list or never?

• 1:03:25Speaker 02

  Never. And that's because I don't know what's on the other side of that. And I grew up apostolic. And I don't trust, I don't trust the algorithm to put my mind that's connected to my spirit there.

• 1:03:55Peter Diamandis?

  Fascinating. All right, one last question from Annie here. Behind you.

• 1:04:00Speaker 06

  Hey, Will. You've been an incredible creator your entire career, and we work with startups all the time where founders run into big blocks. What, how do you get past that? If you ever run into blocks where, you know, you've got a dream, you've got something in your heart? What's your, what's your technique? What's your advice?

• 1:04:22Speaker 02

  Oh, when you, when you hit a wall or an anxious, a muddy anxious surface, you just create more. I've, I've just, I've never had a block. The reason why you have a block is because you're worried about getting it wrong. And improv tells you, jazz tells you, there's no such thing as wrong. You create and you wake up, you look at it, maybe it's horrible, but you still create it.

• 1:05:05Speaker 02

  And the moment you create and you're judgmental on your own stuff is when you hit a block. But you're not supposed to create and judge yourself. You're just supposed to keep on creating, free of, of judgment of your own self. Because, yeah, that's a...

• 1:05:25Speaker 02

  Yeah, you don't judge what you create.

• 1:05:29Peter Diamandis?

  Thanks. Ladies and gentlemen, give it up for Will Am.

• 1:05:45Speaker 07

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