991. Q&AF Ft. Pejman Ghadimi: Maturity Vs. Risk Taking, Equipment Or Employee & Choosing Your Path

On today's episode, Andy and DJ are joined by entrepreneur and author Pejman Ghadimi. They answer your questions on how to calculate what risks are worth taking in life, how to decide between investing in new equipment or new employees when growing your business, and how to pick between choosing your own path to success vs. following someone else's blueprint.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:16Andy Frisella?

  What is up guys? It's Andy Frisella and this is the show for the realists. Say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality. Guys, today we have Q and AF. That's where you submit the questions and we give you the answers. And DJ is going to tell you how you could submit your questions.

• 0:34Speaker 01

  Yeah guys, you can email these questions into [email protected]. You can also click the link in the description below and submit your questions for a chance to be answered. Or drop them down in the comments of the Q and AF videos on Andy Frisella and Innovation.

• 0:50Andy Frisella?

  If this is your first time listening, we have shows within the show, okay? Tonight, we're going to have CTI live. We will be broadcasting live at 7pm on YouTube and X. This is where we talk about what's going on in the world. We speculate on what we think. We have some laughs and then we talk about how we, the people, have to solve these problems going on in the world. Other times, we're going to have real talk. Real talk is just five to 20 minutes of me giving you some real talk. And then we have 75 Hard Verses. And 75 Hard Verses is where someone who has completed the 75 Hard Program comes on the show to talk about how their life was before, how their life is now, and how they used the 75 Hard Program to become the version of themselves that you see today. If you're unfamiliar with 75 Hard, it is the world's

• 1:34Andy Frisella?

  most famous mental transformation program ever. And you can get that for free at episode 208. It is the initial phase of the Live Hard Program, which is also available for free at episode 208 on the audio feed. There is a book available at andyfrisella.com called The Book on Mental Toughness. You don't have to buy it, but if you do, it's got a whole bunch of more information than what you get in just the podcast. Check it out. For somebody like me that likes to know the ins and outs, it's a must have. Alright, and then we have a fee for the show and the fee is pretty much, give me all your money. Right? Yep. Yeah. Isn't that right DJ? That's a new fee, right?

• 2:13Speaker 01

  That's right.

• 2:13Andy Frisella?

  Yeah. Now, the fee is very simple, alright? We ask very simply that if you get value from the show, if it makes you think, if it makes you laugh, it gives you a new perspective, if you learn some shit. Do us a favor and don't be a hoe.

• 2:26Speaker 01

  Share the show.

• 2:27Andy Frisella?

  Alright.

• 2:28Speaker 01

  You almost got me there.

• 2:29Andy Frisella?

  Yeah.

• 2:31Andy Frisella?

  Drinking that water. Got a special guest. I'm joined by one of my very, very good friends, Benjamin Ghadimi. What's happening, brother?

• 2:39Speaker 02

  What's going on, man? After 11 years, we're here.

• 2:41Andy Frisella?

  Yeah.

• 2:41Speaker 02

  Around two.

• 2:42Andy Frisella?

  Yeah. So for those of you that don't know, PJ and I have been friends for... Fuck.

• 2:49Speaker 02

  I think 13 years.

• 2:50Andy Frisella?

  Yeah.

• 2:50Speaker 02

  Yeah, around.

• 2:52Andy Frisella?

  And, uh, you know, we've, we've... I mean, we've grown together, we've built things together and, uh, very, very highly intelligent, deeply philosophical friend of mine, uh, he's written a number of books, uh, and which you should read all of them.

• 3:11Andy Frisella?

  Especially Third Circle Theory, but if you want to explain which books.

• 3:14Speaker 02

  I mean, Third Circle Theory was your favorite, the one that, you know, you talk about a lot on the show, but Third Circle Theory, Radius, Gator Choice are three basic books that are the framework to what I believe to be the most practical way for a human to become his high self. So it starts with awareness, identity, and then control over time and consciousness. So, uh, depending on where you are in life, these books will mean different things to you, so you can just review them each year.

• 3:41Andy Frisella?

  That's the cool thing about it.

• 3:42Speaker 02

  That's exactly how.

• 3:43Andy Frisella?

  I love books like that.

• 3:44Speaker 02

  Yeah, that's how they've been written in a timeless manner, so they're always relevant and even more relevant as you evolve because you'll catch on more things.

• 3:51Andy Frisella?

  Yeah. You know, one of my favorite books, dude, is that it's a very basic book called The Magic of Thinking Big by David Schwartz. Very basic. But dude, if you read that book like once a year, it will mean different things to you on your journey and it's just, uh, I really enjoy the books that are written in that, in that way and Third Circle Theory is, is...

• 4:14Andy Frisella?

  I think one of the best books ever written, so.

• 4:17Speaker 02

  I appreciate that very much.

• 4:18Andy Frisella?

  It's the truth.

• 4:18Speaker 02

  Yeah.

• 4:19Andy Frisella?

  So.

• 4:20Speaker 01

  So Florida's home, right?

• 4:21Andy Frisella?

  Yeah.

• 4:21Speaker 01

  Florida's home.

• 4:22Speaker 02

  The what?

• 4:22Speaker 01

  Florida's home.

• 4:23Speaker 02

  Florida's home, well, Coratona's home.

• 4:25Andy Frisella?

  And I'm jealous.

• 4:27Speaker 01

  Why?

• 4:27Speaker 02

  The weather's amazing all the time.

• 4:28Andy Frisella?

  That's what I'm saying.

• 4:29Speaker 02

  The women are beautiful, you know, we have no complaints. You should be jealous.

• 4:33Andy Frisella?

  You guys got Florida man?

• 4:35Speaker 01

  There's a Florida man, fucking a national celebrity.

• 4:37Speaker 02

  Yeah. So while we're west out there, we get like very like, uh, jaded when we live there, we assume everybody in the world drives Bugattis.

• 4:44Andy Frisella?

  Yeah.

• 4:45Speaker 01

  No, Missouri's kind of the same, you know, no alligators, we got pit bulls though and uh the same tape.

• 4:54Andy Frisella?

  It's kind of the same.

• 4:55Speaker 02

  I don't know where you are going.

• 4:56Andy Frisella?

  It's kind of the same, but not at all.

• 4:58Speaker 01

  Yeah, not the same at all.

• 5:00Andy Frisella?

  I would say Missouri man could give Florida man a ride.

• 5:02Speaker 01

  Oh, easy.

• 5:03Speaker 02

  That part I believe.

• 5:05Andy Frisella?

  Yeah, yeah, that's a fact, bro.

• 5:07Speaker 01

  Like, easy, come on, that's not, that's not even, that's easy. Yeah, man.

• 5:11Andy Frisella?

  So PJ's gonna help us answer some questions for you guys today.

• 5:15Speaker 01

  Yeah, I'm trying to make sure he's not looking at my screen.

• 5:17Speaker 02

  No, no, I can't see, dude, my eyesight's been getting so much worse as I get older, I don't know what.

• 5:21Andy Frisella?

  Dude, what is that?

• 5:23Speaker 02

  I don't know, like, I'm 43 now.

• 5:24Speaker 01

  Okay.

• 5:25Speaker 02

  Terrible. I can't see, like, I, it's weird, like, when I was, like, much younger, I always had 2020 vision, but now, up close, it's like, really, like, difficult, like, far, I can still see, really good, but like, up close, it's like, getting.

• 5:37Andy Frisella?

  That just happened to me, like, this year.

• 5:39Speaker 02

  Yeah, same here.

• 5:39Andy Frisella?

  Yeah, it was like.

• 5:41Speaker 02

  I'm telling you, we share a lot of.

• 5:42Andy Frisella?

  Yeah, dude, I was, I started not being able to read my supplement bottles and I was like, oh shit. It's happening.

• 5:49Speaker 02

  Exactly, I was reading a book for the car shit, and I'm like, looking, and I'm like, what the, what the fuck is it?

• 5:55Andy Frisella?

  Yeah.

• 5:56Speaker 02

  What's happening?

• 5:57Andy Frisella?

  Then I find myself with my phone, like, this, and I'm like, oh, man, it's only a matter of time before I got the text this big.

• 6:03Speaker 01

  You're gonna be yelling at people, get off your yard.

• 6:05Andy Frisella?

  Yeah, that's, oh, yeah, 100%.

• 6:07Speaker 01

  It's coming, man, damn.

• 6:08Andy Frisella?

  Don't walk on the grass.

• 6:13Speaker 01

  Oh, shit, man, well, yeah, man, guys, it's, uh, it's Q and A F, so we, uh, as always, we have some great ones. All right, PJ's gonna help us out with some of these, so, uh, PJ, Andy, guys, question number one.

• 6:26Speaker 01

  Uh, Andy, I don't recognize myself compared to who I was a few years ago, not in a bad way, just different. There's less fire, I'm more cautious, um, I've got more to lose now, and I can feel it changing how I move. What are some ways to know the difference between simply maturing versus slowly playing too small?

• 6:49Speaker 01

  It sounds like a risk adverse type of situation. You get like, how do you deal with the risks the older you get then? Like, does that change?

• 6:55Andy Frisella?

  Well, I think it's natural, you know, I think when people get a little bit of comfort in their life, it becomes more about what they have to lose. When you have nothing to lose, it's easy to go hard and you don't really worry about it because the alternative is the shit you've already.

• 7:07Speaker 02

  It's what we talked about earlier. The greatest enemy to a great life is a good life. As life gets good, it becomes harder to break free.

• 7:14Andy Frisella?

  Yeah.

• 7:14Speaker 02

  But I also want to point out that in his question specifically, he specifically gave his own answer. Most people do. He literally said, I don't know if I have too much to lose or I'm thinking. And so that means that he's already thinking that he's afraid to lose the good he's had or the transformation he's had. So, most people actually in their own questions, answer their own questions like.

• 7:35Andy Frisella?

  Yeah, they're looking for confirmation.

• 7:37Speaker 02

  Fact, giving away the information as to what's happening.

• 7:39Andy Frisella?

  Yeah.

• 7:40Speaker 02

  So like, that's one of the ways, this particular situation, I don't know about other people, but generally he's indirectly saying that, hey, I've made some good progress and I feel pretty good about that. And I just don't have that original drive that got me to that progress because technically if I go from here to the next level, I'm just not sure if it's going to pan out the same way and I have, there's a cost basis to that loss because there's actual money to lose now. Or, you know, time or anything else that comes with that. And so, in this particular case, I think you just have to be relentless in your decision very early on in life about what success looks like. You know, like in my family, we're all poor, so success was like, hey, you know what?

• 8:22Speaker 02

  If you have a nice car, you have a nice house, you got a couple of kids, this success. And I'm like, the fuck, I don't want that shit. Like, that's fucking gay. I mean, like, I'm sitting there and I'm like, that's fucking retarded.

• 8:32Andy Frisella?

  Yeah.

• 8:33Speaker 02

  Yeah. Look at all my family members, I'm like, y'all are fucking gay. Y'all in marriages you don't like, you're in, you know, situations, you're trying to figure it out.

• 8:41Andy Frisella?

  Yeah, man.

• 8:41Speaker 02

  Your houses have been the same for 20 fucking years. I'm like, there's no fucking success in that. Then I look at other people, I'm like, that guy got 30 cars, he got this, he got that. I'm like. Oh yeah, I want his life. So I'm like, okay, so that's my goal, right? That's my destination. So I don't, I, I remove everything in between to feel like I've made it until I have that. So that way I'd never feel like I had something to lose because it was never mine to keep, right? So I go like, unless I'm getting to that fucking destination, then everything under that was nothing that I was going to hold on to anyways. It was part of the journey. And so what if I lose it? Cause that's, I'm not where I want to be. You know, it's like if you made a, a trip to from Florida to California and you somehow end up in Missouri, you gotta figure out like, did I really want to go to California or not?

• 9:24Speaker 02

  And if you did, that means you might have to like start walking if your car breaks down.

• 9:28Andy Frisella?

  Yeah.

• 9:28Speaker 02

  Like, but, but you gotta commit to that destination, whatever that is.

• 9:32Andy Frisella?

  Yeah. And I think it's also important for people to realize that the minute you stop improving, everybody else is catching up and there is, there is abundance, but there's also limited

• 9:46Andy Frisella?

  success because we're operating in, in a, in an environment that is real. It's a, it's a competition. Okay. If you're a plumber, there's other plumbers. If you're a carpenter, there's other carpenters. If you're, uh, you know, sell supplements, there's other people that sell supplements. And if I were to say, hey, this is where I want to be. Okay. I have to be aware that if I continue to just sit there, that other people are going to catch and potentially pass up what I'm doing. And one of the biggest things that I've seen really affect people, especially when it comes to owning their business, being entrepreneurs, et cetera, is that they get to a point where they're doing well and they feel comfortable and they get a little hesitant about continuing down the path. And while they get comfortable, they stop paying attention and they get less sharp.

• 10:30Andy Frisella?

  They don't really understand what's going on and that's a potential for you to get beat.

• 10:34Speaker 02

  And the competition rises at that.

• 10:35Andy Frisella?

  Correct. Correct. So you have to understand that we are not in a static environment. The environment is always progressing. It is always moving forward. Everybody around you, you have to assume is continuing to work. And if you sit where you're at, because it's comfortable now, it will become very uncomfortable later for you. So you have the momentum now. You have the skillset that you're acquiring now. You're getting down the path of where you want to go.

• 11:06Andy Frisella?

  You just gotta continue and actually that's a really good spot to be in and if we're being real.

• 11:13Andy Frisella?

  The only way that you're gonna really lose what you have is by staying right where you are.

• 11:17Speaker 02

  And it's also much harder to reinvent yourself if you have to start over.

• 11:22Andy Frisella?

  Yeah.

• 11:22Speaker 02

  As you were stagnant.

• 11:23Andy Frisella?

  Yeah.

• 11:23Speaker 02

  Then if you went through the difficulty of going from, you know, one million to 10 million to 100 million to whatever it is. In the same field that you've already gained expertise in.

• 11:32Andy Frisella?

  Mm hmm.

• 11:33Speaker 02

  So sometimes when you get complacent, you don't realize that your business also has an expiration date in its current form. And reinventing your business is a lot easier than reinventing yourself. And so one of the things that people don't realize, they get complacent and then their business fails and then they go, okay, well, I'm gonna start again. That it never hits as well, right? Like, so they gotta start something new. But to start something new, they gotta go back to putting 10 years again.

• 11:57Andy Frisella?

  Right.

• 11:57Speaker 02

  So, so it's like, well, why didn't you just push a little bit harder when you were at that edge? And reinvent what you were doing to like excel again and again and again and again, instead of having to stop and say, well, maybe I should do something completely different than being a plumber, you know, maybe I should now go into, uh, building some kind of technology and you're like, well, that's gonna take a long time to figure out.

• 12:16Andy Frisella?

  Yeah.

• 12:17Speaker 02

  You know, and that's much, much harder, uh, than just being really good at what you fucking do and never ending that push.

• 12:23Andy Frisella?

  Right.

• 12:24Speaker 02

  Until that destination's hit. And whatever that is, right? That's a personal destination from a number standpoint, that's a business destination from where your business goes. But at least he gives you that, that, that runway to not have to reinvent yourself. Cause once you have like the first 20 million in your bank account, 50 million, whatever that is, then you're like, hey, you know what? I can take time and really choose how to reinvent myself. Because I, I put in the, the dues right before to get to that point.

• 12:49Andy Frisella?

  Yeah.

• 12:50Speaker 02

  And now I got that, I got that some, some time freedom, you know?

• 12:52Andy Frisella?

  Right.

• 12:53Speaker 02

  Yeah, versus the other guy that gets to almost 10 million and drops and goes.

• 12:57Andy Frisella?

  And there's a big difference between reinventing yourself with a few bucks in the bank versus reinventing yourself out of necessity. Huge difference.

• 13:05Speaker 02

  Yes, significant, yeah.

• 13:06Andy Frisella?

  Yeah, you know, um, the question I would ask you if you were here in front of me would be, okay, you're comfortable. What about your family? What about, what if something happened to you? What if, what if you went away right now? Would your family be good? You know what I'm saying? Are you setting the best example by chilling out? What are your kids seeing? What are your neighbors seeing? What are they seeing? Right? Because there's a lot of people that start something, become moderately successful, and then sit on their hands as if they're king of the world. And, you know, I could totally relate to what you're saying. But at the end of the day, you have to continue to expand your responsibilities,

• 13:51Andy Frisella?

  even if it's not real in the moment, if you want to continue to grow. Because the pressure of the responsibilities that you choose to bear and carry are what's going to create that drive that you're going to want, that you say you're missing right now. So if you want that drive back, I would consider taking on more responsibility. And that doesn't mean like doing more at the office. That means I'm responsible for all of these people. You know, one of the biggest, one of the biggest things, because I was in this place in 2014, and quite right when you and I really started becoming friends. At the time, I was making more money than I'd ever made.

• 14:36Andy Frisella?

  I was making more money than all my friends by a lot. All right? And I got sick and I was sitting on the couch for 17 days. I had pneumonia and I was watching fucking TV and I'm looking at my phone and I see my bank account going up and, you know, I'm winning and I'm like, this sucks, dude. I don't feel good. I don't, this isn't what I, like, this is why rich people kill themselves, dude. And what it taught me was that I needed to expand my purpose outside of just myself to encompass my team. Okay? And that was the first realization I had about expanding purpose. And I think a lot of times when people get comfortable.

• 15:18Andy Frisella?

  The reason that they end up feeling very empty is because they don't expand their purpose as to what they're willing to take on responsibility wise, which is what creates that pressure for you to drive. And so if you're looking to regain that edge, it's very simple. Expand your purpose, expand your responsibility, take more, right? And let that drive you forward to where you are because dude, at this point in my life, success isn't about me personally, it's not. It's about the people around me. It's about you guys who are hearing this message right now. And I've taken that responsibility on by choice because

• 15:58Andy Frisella?

  it helps me continue down the path and keeps me from becoming stagnant to the point where, you know, I'm not paying attention to what's going on in my industry. I'm not paying attention to what's going on in marketing. I'm not paying, and then dude, to like try and reinvent that. I've seen that crush so many people. And really dude, the, the, the only way I've ever seen people truly lose is not from making mistakes while they move forward. It's from sitting where they get to a place where it's mildly comfortable. And they, they have a hard time breaking past that point.

• 16:32Speaker 02

  And you know, sometimes you can also, like I was saying earlier, is reinvent your business by taking risk without having to completely put everything good at stake. So like if your business became what it was, based on what you believe they could have been, and then you stopped competing because you probably ate enough and you survived enough and you're good. At some point, you can look at larger scale versions of your business and take on a challenge, how do I go from here to there? But reinvent how I look at my business to compete on that level outside of my sphere of what I can see, like maybe not in my state, maybe in a country or what are other people doing in other countries around this industry and so on and so forth? Like, because sometimes what gets stale too, is the repetition of work, right? The boring shit they say in business, right?

• 17:17Speaker 02

  That's like really annoying and marginally better each year, which is that's part of most people. Yeah, I was like, you're doing same shit over and over and over. And you're like, we gained 5% and you're like sitting there like, yeah, we're. Winning, 5%, but those that don't realize that they're like, well, I grew 30%, 40%, 30%, and then 2%. Like, I'm failing now. And sustaining those bad years, which are not really growth years, like sustaining them by preparing strategy, sometimes gets confused by people as stagnant. You know, like-

• 17:46Andy Frisella?

  When it's just part of the process.

• 17:47Speaker 02

  Yeah, exactly. Like, yeah, exactly. So, not knowing the exact circumstance of the person, the business area, etc. Sometimes we get to a level where we feel because we don't have double-digit growth or something extraordinary or whatever else, we think of those as like failing years or like, because we had so many growth years. But reality is they're part of the process, because no one has a perfect cycle of, you know, like 25 perfect years of 30% growth every year, we'd all be billionaires. You know, it just doesn't work that way.

• 18:12Andy Frisella?

  Right.

• 18:13Speaker 02

  So, so sometimes people just get confused and mistake stagnation with just the lack of excessive growth, you know, revenue or whatever else it is.

• 18:21Andy Frisella?

  Because they lack the perspective of going through it before, right? But if you ask anybody who's a seasoned operator of any sort of organization-

• 18:29Speaker 02

  Always that way.

• 18:30Andy Frisella?

  Yeah, it's part of the deal. You're gonna have two, three, four years, sometimes, cycles where, you know, you're gonna be given 100% effort, but the, the growth is gonna be 2 or 3 or 5%, or sometimes, in certain cases, not losing, or sometimes, in certain cases, losing less than everybody else is losing.

• 18:49Speaker 02

  You know, that's a really good point, because in the last couple of years, a lot of businesses struggled, right? With all the tariffs, the things happening, the changes, and the ever-moving dynamics. And sometimes, you know, like, I'll have in my business, I'll have a year where I have like 8% growth, and I'm used to like 30% growth, and I'll sit there and I'll be like, "Thank God." And people are like, "What are you talking about? We lost like 22% over last year." I go, "We didn't lose that. We made money, and we grew 8%." I'm like, "Okay." There are people whose stock went 50% down. There's other people who laid off 10,000 people, 30,000 people, lost their companies. I'm like, "Trust me, we're doing really fucking good. We're beating the average by like, a substantial amount."

• 19:27Speaker 02

  I'm good, like I'm super thankful and so once you change the perspective and if you have a couple of these years, one thing I recommend people do is really look at your business in the metrics of revenue outside of the dollar, which is like, are you growing maybe actual customers, you know, are you losing market share, like what's actually happening because sometimes you'll realize it's a really good opportunity to reinvent something in your business to spark it again, you know, because it's like maybe people, customers have gotten used to what you do, maybe they're growing at a slower rate, you gotta like introduce something new, do something and it challenges you as an owner to like face this shit and be like, wow, maybe I have gone lazy, how did I get those first 10 fucking growth years because I was constantly building shit, telling people about promotions, doing marketing and now suddenly I'm like,

• 20:13Speaker 02

  what's a metrics on Facebook? Okay, good, like do we make some extra money? It's like, I'll just sit back and like see how that works out.

• 20:19Andy Frisella?

  Why you got the hungry guy next to you, it's like thinking the way you used to think.

• 20:23Speaker 02

  Exactly, he's running at this pace, he's like, I want to have what that guy has and I want to put that shit out of business.

• 20:29Andy Frisella?

  It's very easy to get passed by when you lose that edge, very, very easy. And the thing is, you don't really lose the edge, you just forgot how you created it and how you created it was through pressure. You created it by taking on a massive goal and you said, I'm going to do this goal and the problem a lot of people have is, you know, unfortunately, they let's, they, they say, oh, I'm going to sign up for this marathon and they get to mile 17, they're like, oh, I was good enough. No, the fuck it ain't. I ran in the marathon. Yeah, you didn't run the marathon, bro. So, you know, I think, you know, at least for me,

• 21:09Andy Frisella?

  continuing to expand the vision, continuing to welcome the pressure, you know, I think a lot of people try to avoid the pressure that they look at pressure and fear and doubt as.

• 21:24Andy Frisella?

  Negative things without understanding that those things will actually sharpen you and make you better if you're willing to accept them.

• 21:32Speaker 01

  I was gonna ask you guys on this topic because I wonder if this also comes down to like a confidence issue, right? We were talking about resparking that that light. You know, could it be, okay, well damn, like I know I'm good now, I see, okay, maybe I have some ideas of what I could be doing differently. I just don't have the confidence in my skills or ability to actually follow through.

• 21:51Andy Frisella?

  Well, did you have the confidence on day one?

• 21:53Speaker 01

  Right.

• 21:53Speaker 02

  Well, I mean, you got here, so I don't think it's a, I don't think it's a confidence issue. I think you have. You genuine, when, when you're broke and you have nothing and you're starting, you're hungry, right? Like you, that hunger is like, I just fucking need food, right? Like I need to, I need to win. And then when you start filling your belly, like the way you get hungry changes and how hungry you are changes. Then you're like, well, I need to rest more because I, because I'm eating now. So, so the, the drive to hunt for food just starts to slow down because you have a process where food slowly being delivered to you at a pace. So you don't make these leaps towards your business or yourself at this exponential rates. And, and that's what needs to go back to the original destination you set.

• 22:37Speaker 02

  Like, are you actually there or not? And if you're not, then at some point you rested too early. You know, in your head, you thought you had a rest, but that shit didn't exist. You just invented that. So once you realize the rest was the illusion, then you go, wait a minute, like, why the fuck am I sitting here waiting around for something to happen? I'm not even where I'm supposed to be. Like, I don't know why I'm lost here. So then you find the drive again to how the fuck do I keep going towards that journey I'm gonna go? But if you're having bad years, it's part of the process. If you're having tough years or you had to make cuts or you had to retract before you expanded or you had to go a new direction, try new things. I mean, I can tell you every single year, we try something new. I have this thing in my company where I'm like, if we're not breaking shit or figuring shit out this year that's new and introduced, then we're not in business.

• 23:21Speaker 02

  And they go, but it's working. And I go, it's not the thing, the argument's not working, is that it's gonna be broken eventually. So I want you to figure out what's next before it fucking breaks. So, so we catch it before it collapses, right? Like, so, and, and people have to think that way. They have to start thinking like when.

• 23:36Andy Frisella?

  You have to innovate before the innovation is necessary.

• 23:39Speaker 02

  Necessary. So when things are good. That's when you work harder because you're like, well, look at the environment. I'm better. I'm making more money. So fuck it. Push harder. Like keep crumpling everything around you because you're like, this isn't the time to go on vacation because you made money. This is the time to hit because if that hit goes away, you're gonna have to reinvent yourself 10 fucking years back to the beginning of that shit. So you might as well right now, right here, commit to like, whatever it takes to fucking get there, whatever shit I gotta put aside that I put aside the first five years. Fine, but we're here. We're in the middle of it. So it's not time to rest. It's not time to go to Italy on vacation and be like, we made some money. Fuck it. And I'm just gonna step away. It's time to realize that you now have shit that other people want. And you didn't have shit. Nobody took you seriously. Now you got shit. People want it. They're coming after it.

• 24:23Speaker 02

  So now you gotta build even faster.

• 24:25Andy Frisella?

  Yeah. I love it, dude. Yeah, bro. I think, I think the, the, the biggest mindset.

• 24:32Andy Frisella?

  We talk about this all the time. The greatest people in the world rarely actually achieve their goals, quote unquote. Because by the time that goal that they've set is within their vision, they're already thinking past that. They are raising the bar before they hit the bar. And that's why when you look at people like Nick Saban, or Tom Brady, or, you know, uh,

• 24:58Andy Frisella?

  most recently Kurt Signetti, right? These guys, they don't fucking cheer and go party for a week after they won a game. Like, bro, it's back to fucking work, bro. Because they understand, they think

• 25:14Andy Frisella?

  the way great people think. And great people think, how do I fucking innovate? How do I raise the bar? How do I get better before it's required? Because they've already tasted the the time in their life where they had to perform or else. And if you had enough of that, you'll remember that taste forever.

• 25:35Speaker 02

  And you can really see this even in sports with like boxing, right? All these comeback stories, like Tyson trying to come back, you know, Tate trying to come back to these games. You look at that and you go, it's not that like you don't have it in you to win anymore. So you haven't practiced in 10 years, right? Like, so you're, you're like, been sitting home.

• 25:53Andy Frisella?

  Yeah.

• 25:53Speaker 02

  The, your competition's been practicing every day.

• 25:56Andy Frisella?

  Yeah.

• 25:57Speaker 02

  For kicking your ass.

• 25:59Andy Frisella?

  Yeah.

• 25:59Speaker 02

  And you've been sitting there saying, I'm sitting on my title. I'm great. Like I, I've won this. Like you've earned it.

• 26:05Andy Frisella?

  Yeah.

• 26:05Speaker 02

  But then either you stay home and you call it quits. Or you go back to training because you're not going to get back in the ring just with one week of training and being like, well, now I'm back because I was once great.

• 26:15Andy Frisella?

  Yeah.

• 26:15Speaker 02

  And we see what happens.

• 26:17Andy Frisella?

  No one gives a fuck that you used to be great, bro. Kind of fooling yourself.

• 26:21Speaker 01

  Sit back down.

• 26:22Andy Frisella?

  Yeah, yeah, yeah.

• 26:23Speaker 01

  I love it, man. I love it. Let's get to question number two, a little tactical business, guys. Andy, question number two. Should we invest in equipment or employees? I'm just starting out my countertop fabrication shop. It's just my wife and I right now. We fabricate everything by hand. Would buying a CNC machine or hiring an employee be a better investment?

• 26:47Andy Frisella?

  Well, it depends on what the return's going to be.

• 26:50Speaker 02

  There's a lot that goes into play in that question. You'd have to know the type of business, what they do with it, like, will the machine open more time for them to do what they want to hire the other employee for?

• 26:59Andy Frisella?

  Can you, how much more can you produce with just the two of you with the new machine? Versus how much can you produce without the machine with another person? Yeah. And you have to weigh those things and make a proper decision. But yeah, there's a lot that goes into that, right? I would have to know much more about what it is you've got going on to answer that question directly. But I could tell you how to think about it. You think about it very simply. Can I make more money with the machine and my wife and I? Or can I make more money with the employee and without the machine? That will allow me then to invest in the machine later or vice versa. It's, it's a very simple thought process. Yeah.

• 27:39Speaker 02

  But in most cases, people also haven't mathed their business, meaning they don't really know. They haven't done the math behind like what impact things have.

• 27:47Andy Frisella?

  Right.

• 27:47Speaker 02

  Because in most cases, if your business is already producing, you can probably get a loan and buy the machine anyways. So the cost basis doesn't always come into the employee or the machine. Depends on the business. I mean, there's some cases where obviously you don't have any money or any leverage. But if you do the math generally, scaling when it comes to machinery or employment is usually self fulfilling, meaning it pays for itself through. The dollar that the new sales guy brings in or the cost cutting that the machine does etc. So the math is the only way to go forward if you don't have all the context of the situation. What is the cost? What do I get back out of it? And can I afford not to do it rather than can I afford to do it?

• 28:26Speaker 01

  So for somebody to try to scale, I guess this, let me ask this question for him then. Where do people fuck up with scaling or trying to scale? Like, I mean, just getting started out, now you're about to expand or you're thinking about expanding. And maybe you know you need to expand. What are some, some, maybe not, you know, end of the world detrimental mistakes? But like, I mean, where do most people fuck up?

• 28:45Speaker 02

  I'll tell you where I've seen the, the larger mistake that I've made personally earlier. Now I don't make that fucking mistake anymore. I used to hire people when I needed them. And I said, my, my biggest mistake was at the time I was like, oh, we need a new sales guy. So let's go hire one now that we're over, like overdone, too many leads, too much stuff going on. Let's go hire a new sales guy. We should have hired a sales guy seven months before that. Oh, we should have looked at the metrics and say, hey, the rate of growth shows that it's going to take six months to train a person to become a tribal part of what we do, right? Businesses are tribal, like you have your ways of doing things. You have your culture, you have the way you operate, like maybe here

• 29:25Speaker 02

  at first form, people like work really hard and they're committed to the vision and they're, they don't care about the hours, right? But hiring someone from the outside doesn't always bring that kind of talent. Cause someone on the outside is like, I go home after like 40 hours, you know? I don't know what you guys are doing.

• 29:38Speaker 01

  It's 458.

• 29:38Speaker 02

  Right, like, what do you mean? I have something to do. So to find that character, that person that's going to be part of your tribe and then get them used to what, how the tribe operates, even if they're willing and they just don't know. And it's like, this is how things work. It takes time and I think that sometimes in business, we, we look at cost first. We go like, well, if I hire someone now for six months, what if they're not producing the dollar I need them? But by the time you need them, your rate of dollar is so much higher because you're now losing money by not having them. So, so you're technically hurting yourself more and your dollar, your personal worth in your business is more because the business is making more money. And now you have to give your time to training someone.

• 30:20Speaker 02

  At a time where it's just not a fit. So I always say like having a pool of people like I have always hiring sign basically in all my companies like we're always hiring every position all the time and people are like, well, what if you have them and they've been here eight years. I'm like, I'm not replacing them. I'm looking at growth. I'm looking at can I bring someone to challenge them, maybe compete with them, maybe even try to double sales that way. Maybe I should look at a person that is really like, it's gonna be so hard to find them when I need them. So maybe I need to keep them in reserve, even if they're not really doing anything. Maybe if the character is there.

• 30:54Andy Frisella?

  Yep.

• 30:54Speaker 02

  And I'm gonna need to go through a hundred interviews anyways. It's not like I'm gonna put one ad, thirty people show up, I pick the best one and it goes done, finished.

• 31:01Andy Frisella?

  That's what people think.

• 31:01Speaker 02

  Right. Right. It's not how it works. So by the time you like find the person that you go, okay, I feel like I could trust you. I feel like I can speak openly around you. I feel like you understand what we do here. And I, I believe I can spend time training you and you'll take it seriously for next six months. Like that might take you like forty ads, you know, fifty phone calls, three hundred Instagram listings, and then eventually you get one guy that shows up that's like, that's the guy. But when that guy comes, it's not always convenient. Right? It's not always like, oh, well, he's here exactly when we had an opening. Perfect.

• 31:31Andy Frisella?

  Never happens like that.

• 31:33Speaker 02

  Fits in that bucket. Thirty dollars an hour was what I wanted to pay for that job. And the guy's like, yeah, make three hundred grand a year. You're like,

• 31:38Andy Frisella?

  Yeah.

• 31:39Speaker 02

  Fuck.

• 31:39Andy Frisella?

  Yeah.

• 31:41Speaker 02

  You know, but, but you figure out a way to basically integrate that person because you realized not taking them is so much more risky and costly than taking them. So you have to like think ahead. And that's, that's what I've always said in scale. You have to look at the trajectory of scale and, and manpower is the most volatile and hardest thing to fulfill in, in scaling. You can always buy machinery. You can always buy uh, like location, you can get temporary locations, you can buy more crates, you can do whatever, but you can't really bring the right people on exactly when you need them and put them in these cost boxes that are very tiny and then be like, well, this is so conveniently perfect. And as I make more money, you'll make more money. We're all good. Everybody's happy and fantastic. And don't fuck up, please.

• 32:26Andy Frisella?

  Dude, I'll tell you, I'll tell you a relevant story from my experience that is pretty relevant to this question.

• 32:35Andy Frisella?

  So back when we had, we had like,

• 32:39Andy Frisella?

  I think this, we had about 10 retail stores at this time and all the stores, all of them,

• 32:48Andy Frisella?

  we, we could never get more than like 40 transactions, 50 transactions a day. Okay? And, and they were all like in the same zone and we're sitting here like beating our heads on the, on the, on the wall. We're like, dude, if we could just get to 80, then we could hire a new person, put a new, put a new POS unit in the store and we'd rocket the fuck out. But we have to, we have to get to 80 before we can do that. All right. And that's what we thought. So we ran a test and you know, to get a new POS system for 10 stores back then, we weren't really making any money. It was a big investment. So we took one store and we added a second POS

• 33:32Andy Frisella?

  system, which I think we spent like five grand on. And then we added another employee because then there was payroll dollars to go on top of it. Within 60 days, that store went from 45 transactions to 90 transactions. And what we learned was, is that there was a capacity of how many people could actually be handled the way that we want to handle them and that we couldn't breach that capacity without making the investment.

• 33:54Speaker 01

  You were not about to get 90 transactions.

• 33:56Andy Frisella?

  It would have never happened. It would have never fucking happened. It was, it was literally impossible. And the way that we figured out it was impossible was because I actually went to the store and I sat there for an entire day and I watched one of our best guys. I, I purposely went to the store that I thought was the best and I watched him all day. And then I asked myself when I walked out, I said, could he have done any more? And the answer was fucking no. And so we decided to add this in. And by the way, it doubled our, because then after it worked in one store, we did all 10 stores. And that's what set the company up to really start to grow, which you know, really everything that you guys see was born from that decision. So you,

• 34:38Andy Frisella?

  what you're saying is correct. You have to make the investment upfront before the business comes in. And whether that's personal or whether that's equipment, it's reality. You could only do so much with so much. And

• 34:51Andy Frisella?

  People have a hard time with this because we always say, well, when we get to here, we'll invest in this, but you can't get there without making the investment first.

• 34:58Speaker 02

  This is also because it makes us feel, yeah, but it makes us feel like we stay poor in business too, because the more we grow, the more we put our money back in the business to support that growth.

• 35:07Andy Frisella?

  Right.

• 35:08Speaker 02

  And then we don't realize that the business worth is going up and we're technically getting richer because we're not seeing that money, right?

• 35:13Andy Frisella?

  Right.

• 35:13Speaker 02

  So we get like, well, I can't buy a new car, like I can't buy a nicer house, but I'm working way more than before, or I'm doing way more revenue. Where's the money going?

• 35:21Andy Frisella?

  Yeah.

• 35:21Speaker 02

  It's there in the baseline.

• 35:23Andy Frisella?

  Right.

• 35:23Speaker 02

  Eventually it blows out and suddenly you're super rich.

• 35:26Andy Frisella?

  Yeah.

• 35:27Speaker 02

  But, but people are used to jobs where they get progressive pay every year and it gets better. So in their businesses, when they get to this place where they're doing better, they expect more money and, and they don't realize that there's this transition place where you gotta keep investing, keep investing, keep investing, and then you get a return.

• 35:42Andy Frisella?

  Yeah.

• 35:42Speaker 02

  So, so business isn't proportional in growth, the same way a job is, you know, where every year you get a lot of money.

• 35:47Andy Frisella?

  And then the other thing too, is that a lot of people don't realize is that the growth that you get on the backside and the enterprise value is exponentially more than what you would make in cash.

• 35:56Speaker 02

  Exactly, yeah, yeah.

• 35:57Andy Frisella?

  So, understanding that is very important because maybe you have a $5 million business, but now it's a $15 million business, but you're not making any money.

• 36:05Speaker 02

  Yeah.

• 36:06Andy Frisella?

  Right? So, these are things to consider, um, but without knowing more about this specific situation, that, I think this is the best we could answer.

• 36:15Speaker 02

  Yeah, it's very hard to answer.

• 36:15Andy Frisella?

  I thought that was great. That was great. We got, uh, that question number three.

• 36:20Speaker 02

  Yeah.

• 36:20Andy Frisella?

  Already, huh?

• 36:21Speaker 02

  Yeah, we're there.

• 36:21Andy Frisella?

  Moving.

• 36:22Speaker 02

  We're there. Uh, this is a good one, guys. PJ, Andy, question number three.

• 36:26Speaker 01

  Andy, I'm struggling. I'm struggling with the line between discipline and delusion. On one hand, every successful person says to follow a proven path and execute it relentlessly. On the other, I hear that if the path is clear, it's probably someone else's and greatness requires forging your own way. How do you personally know when following someone else's blueprint is smart execution? And when staying on the path is just fear of taking full ownership and building something that's actually yours?

• 37:02Andy Frisella?

  Oh, no, I think this is a great question.

• 37:05Speaker 02

  This is a great question.

• 37:05Andy Frisella?

  Yeah, this actually goes right along with what you talk about going from a self-employed to business owner to an entrepreneur.

• 37:15Speaker 02

  So, growth and trajectory, destination paths, whatever you can call it, are progressive in nature, just like the human being progresses through their growth individually. So, when a person says, should I follow a proven path? So, let's, let's talk about it before even going into self-employment. Let's talk about a job. Like, someone works a job. How many times do we hear bullshit like, well, I'm tired of building other people's dreams? When has anyone that has ever worked a job built someone else's dream? Never. They work for themselves. How many people would still work that job if they got zero pay for no reason? They would just show up like, I want your dream, man. That's all I'm fucking here for. I'm, I don't care for what I want, I just want what you want, and if you get what you

• 37:59Speaker 02

  want, I'll have salvation, I'll fucking go and just go to rest.

• 38:03Andy Frisella?

  Said nobody ever.

• 38:04Speaker 02

  Ever. So, even a job with the right intent, like, you know what? I believe in your cause, I'm, I'm here and I want to work in this place, still has a personal component of dream, which is like, I want a bigger house, I want a nicer job, I want a promotion, I want these things. So, that line has created a lot of corrosion in the world, where people have this belief that just having a job is a negative quotation, or, or, like, you're not, you're too stupid to go figure your own shit out. You get a job when you lack the ability to market your skills to the public.

• 38:35Andy Frisella?

  Or, you have no skills. Right, right. I mean, if you're going super basic, you have nothing, then you learn how to even work in McDonald's. If you don't know how to cook fucking french fries, and the guy next to you knows how to make the best fucking french fries, it's probably a good fucking idea to follow his little path.

• 38:48Speaker 02

  And, and, but the, the point, I didn't go that far back, is french fries, we can go to like a normal job.

• 38:54Andy Frisella?

  Yeah.

• 38:55Speaker 02

  But if you have some skill, like, a company will hire you. You might be like, hey, you have good customer service skills, come here, sell my product. Okay, cool. That skill is there, and there's a value to that skill to you as an employer, and there's a value to that skill to me, to selling it to you as an employer, but I don't have the capacity to sell that to the public, scale it, and, and know how to do that. So, I either have to earn more skills by going into that company and saying, can I learn new things? Maybe I'm good at service, but put me in sales, like, let me become a better, more versed person. And that transition occurs even as you go from a job to like self-employment, which is like, oh, well, you know what? I have an idea. I've been doing this for people. Maybe I'll start a consulting firm and offer these services and train a few other guys. That's not really entrepreneurial, but it's still innovative.

• 39:40Speaker 02

  And now you're learning again how to market yourself to the world out there and so on and so forth. So when you follow someone's blueprint, like someone says, hey, if you do this, you'll make some money, you'll go down that path. There's two things you gotta ask yourself. The first one is regardless that it's your dream or not, or that it's a temporary thing or not, are you willing to commit to becoming the fucking best at it? Because if you're not, you're gonna fucking fail even at that blueprint that's set for you. And I'm gonna tell you why, because you're gonna lose interest. Because the success isn't gonna come at the rate that it came for the first guy that invented the blueprint. Usually that's how it works. It's like, hey, I went down this path. I was first. I got all that money out of it. You can still make money. There might be some truth there. I'm not saying like, oh, it's a bad thing to follow that footstep.

• 40:24Speaker 02

  But it's not gonna come at the rate and at the speed or at the increase that the person got it. So you're gonna lose interest because you're like, I thought I was gonna get millions of dollars, but I really made like 15, 20 grand and I don't think it's for me. So if you're not willing to commit to what that business is or what that blueprint is, then don't start because you're gonna drop off and you're gonna lose years. You could have invested in something of your own in that path and taken that suffering stage. And that's worse. The worst thing is to go down a path, make no money, waste three years, come back to zero in that loop and then be like, well, I could have spent three years devoted to this. I still made no fucking money. I would have at least gotten through the trenches by now.

• 41:01Andy Frisella?

  Yeah, and most people get caught in that loop forever.

• 41:03Speaker 02

  Forever, correct, because it's the next thing that's promised because they're looking at the reward, not the work. Whatever the blueprint is, whatever the job is, whatever the decision of the business is, are you willing to commit to become the best at whatever that is? If you're not interested in plumbing and you're not interested in maybe digital media or you're not interested in podcasting, just because someone else has made a billion dollars in it does not mean you will fucking make a billion dollars in it. You are not interested in becoming the best. They were interested in. Really fucking being on a podcast, you know, like, like, yeah, starting a podcast. And so they committed to that art. They didn't commit to the money that came with it. They got so good at it that the money came to them.

• 41:45Speaker 02

  And they were like, you know what? We'll give you millions of dollars in brand deals. We'll do this. We'll bring you some big guests. But people are like, well, other people did it. Why can't I? Are you even interested? Not, not, they did it fine. It's possible, but are you interested in that topic even? To even start there, because they, they don't take that at all. They don't pay attention to that shit whatsoever. They just go, there's money there. So that's where I should go. Maybe this will work, yeah. But if there's no interest, there won't be a commitment. Like if there's no like, I, I don't know anything about cars or a lot, like I get guys come to me and they're like, I want to learn watch trading. I'm like, great. Here, take this course. And they're like, oh, yeah, I, I don't like watches. I'm like, then why the fuck do you want to learn? Well, I saw that guy made a million bucks. I'm like,

• 42:27Speaker 02

  yeah, but he loves fucking watches. He came here and he's like, I love luxuries. I love watches. I'm going to figure this shit out. And the first thing you tell me is like, I don't like this, so I'm probably not going to do good at, yeah, you're probably not. Like, because you already have this defeated attitude that, hey, I'm coming into this and I tell you before I even start, I have a handicap. And I'm like, no, you don't. You're a human. You have many things that I am working on. You have many things that you probably do that are going to work out. And the lack of interest is what makes people go, oh, I'll go to next thing, next thing. So, you know, if you want to start your own thing and you don't have the proper, like, e- either past track record, skill set, or you haven't learned how to market these things, then it's okay to start a smaller business, to inquire some funds, work for someone,

• 43:12Speaker 02

  earn more skills, get some money behind you and then be like, how long of a runway did I build? Three years of survival? Okay. I'm not going to get too comfortable. I can take three years. I can go launch my own thing. But the other thing that's also this society has done is this stigma that If you're not an entrepreneur, you're a loser. You know, like if you're not like building your own shit, you're a loser and you're like, you're not good enough and you're stupid. It takes a lot of like real dedication and effort and time and fucking sacrifice to build shit. And it's not for everyone at all stages of life at the same rate, just because someone else did it, you're gonna do it. So there are guys making five, six hundred K a year, working jobs. Like I have people in my company.

• 43:52Andy Frisella?

  Because they become great at that thing.

• 43:54Speaker 02

  Exactly. And they're really fucking talented and I'm great.

• 43:57Andy Frisella?

  They're irreplaceable.

• 43:59Speaker 02

  They would not do a great job at entrepreneurship. They're making plenty of money. They still drive Ferraris. They're doing their shit and they're not like senior level guys that are like, you know, the guy's been there 32 years and he took it. It's just fucking guys that three years later, they're making like five, six hundred grand. So and they live very well. Like, does that guy, should he give up and be like, I'm a lost cause if I don't go out there and build this giant? Why? Like, what? Do you even know what you want to do? Because the idea of entrepreneurship by itself doesn't mean anything. Like when you're like, I want to be an entrepreneur.

• 44:33Andy Frisella?

  How many fucking actual entrepreneurs are there?

• 44:36Speaker 02

  Right, like very few.

• 44:37Andy Frisella?

  There's very few because people don't understand what entrepreneurship actually is. You have a really accurate and interesting take on what that is and you should define that for people so that they understand.

• 44:49Speaker 02

  It's really the simplicity of looking at uniting people around the creation. The creation is the key element. So if you're, for example, Steve Jobs, you unite people around an idea like a phone or a different type of computer. And then first you unite your first layer, which are your close friends, your employees, people that are gonna help build it. You gotta get them to buy in to that creation. You're gonna be like, help me build it.

• 45:13Andy Frisella?

  We're gonna do something that's never been done.

• 45:14Speaker 02

  Exactly. Like, let me show you what that creation looks like. They gotta buy in today. Their friends have to buy in, their funds, whatever you need to get, whoever is.

• 45:21Andy Frisella?

  And most people aren't gonna buy into it.

• 45:22Speaker 02

  Yeah. And then you need to unite customers around it, right? And business becomes the vehicle of basically moving that creation to the marketplace. So there are people who have great businesses who are not entrepreneurs and who Facilitate the transaction. You could be, for example, a franchisee and say, I want to own 10 Apple stores where we're going to sell these Apple computers, but I don't want to create these. I'm not interested in

• 45:44Andy Frisella?

  You can make great money.

• 45:45Speaker 02

  Any of this shit like

• 45:46Andy Frisella?

  That's the whole reason franchising exists.

• 45:49Speaker 02

  Exactly. I'll make my 10% margin. I'm good. Like, we'll sell this. This is a great product. I believe in it. I think you guys are doing great. I'll sell the shit out of it because I know how to build sales teams. That's a great business and you could build millions of dollars in income doing it. Like, you don't have to go to that scale, but I'll also say this. Entrepreneurship comes over time usually. Like, you work a job, you work self-employment, you build businesses, only to realize, I'm in this business. I've committed to this industry. There's a void here. This doesn't exist, but I now have experience, some money I've built, contacts, and I think I can, I think I can be that guy to fucking bring that to the marketplace. Like, and, and I think I know

• 46:30Speaker 02

  how to be that guy because I've seen how to not be that guy over the years and I know now that I'm ready to take that step. But, but a lot of times, the idea of being an entrepreneur is more exciting than that. So like, when, when you have to ask someone, what should I do in 2026 to be successful? Trust me, you're not fucking ready to be an entrepreneur. Like, there is nowhere, the word entrepreneur should not be in your fucking dictionary for the next three years. Like, just don't even think that way. Because if you don't know what you want to do, like, you're not going to just start shit and it's magically going to work. It's going to be what you commit to. So if you don't know what you want to do, how do you know what you're going to commit to for 10 fucking years? You don't.

• 47:10Andy Frisella?

  Right.

• 47:10Speaker 02

  And it's going to take longer than 10 fucking years for it to really hit the way, oh, you know, there's flowers coming from the ceiling. Everybody welcomes you and you're making millions of dollars. It's not how the shit works, right? Like, they're, like, what are you willing to lose for? And if you don't buy into that, you're just never going to, ever going to become an entrepreneur. You're just going to loop into these opportunities like, oh, this guy's going to teach me Forex. I'm an entrepreneur. No, no, you're fucking not. Oh, this other guy's going to teach me how to, like, I tell my guys that learn watch trading. I'm like, you're not fucking entrepreneurs. You're learning how to fucking sell watches. It's not entrepreneurial, like it's a fucking watch. So you're not inventing a watch. You're buying it. You're selling it. Jewellers existed before your ass. Jewellers will exist post your ass. You figured out how to do it better and great. You're making money. This model works, et cetera.

• 47:55Andy Frisella?

  Right.

• 47:55Speaker 02

  That's it. Like it ends there. Like make fucking money. Like, don't start fucking thinking this grander of like, we have an ultimate brand and this brand is like, I'm like, it's a fucking watch. You're selling a watch. Like, don't make things bigger than they are. Make them impactful for what they are and then let that ride you into the next step.

• 48:12Andy Frisella?

  Yeah, leverage it.

• 48:13Speaker 02

  Yeah.

• 48:14Andy Frisella?

  Right?

• 48:14Speaker 02

  You like my word.

• 48:15Andy Frisella?

  Well, it's the truth. It's the truth, dude. And you know, there's a lot of value when you start with zero skill. Like, let's use the French, the French fry guy, right? I like to make things very simple. You, you show up and you have no fucking idea how to make fucking french fries. But you have Captain Fucking French Fry of America working right down the fucking next to you. That's a tremendous opportunity for you to follow a path that allows you to make up ground very quickly. Okay? Apply that to whatever skill you want to learn. Whatever it is that you do, plumbing, electric, fucking tech, whatever. Get next to someone who has already cut the path.

• 48:59Andy Frisella?

  Learn everything that they want to learn. And then start thinking about, okay, well, how can I evolve this? How can I take this? How can I put my own spin on it? How can I do this differently? And when you graduate into that world, now you're an entrepreneur. So there's a lot of value and I'm glad you brought up a thing about, you know, a lot of people think, you know, if they have a normal job, they're somehow a fucking failure.

• 49:23Speaker 02

  Yeah, and it's like terrible.

• 49:24Andy Frisella?

  Total bullshit.

• 49:25Speaker 02

  Bullshit.

• 49:25Andy Frisella?

  Okay?

• 49:25Speaker 02

  Total bullshit.

• 49:26Andy Frisella?

  It's the path that you choose for your life experience, right? Not everybody, like, and I don't say this to like,

• 49:35Andy Frisella?

  Being asshole, but if you took a normal person off the street as casual of a day that we've had, the stress that I've had during the casual day that you and I have had would fucking crumble someone who is not used to feeling that. Every text that I've gotten today, none of it was fucking good. You know what I'm saying? Like,

• 49:57Speaker 02

  I haven't even looked at my, I'm trying to understand the good mindset.

• 50:01Andy Frisella?

  That's right. So, so when we, when we, you know, when we think about like the idea of taking a path that is clear versus a path that is unknown, what we're actually talking about is deviating from the clear path. Once you have the understanding of what it takes to clear a path and then creating your own thing, you can make up a whole bunch of progress by modeling other people's behavior. And by the way, like PJ says, you can fucking be very successful in that. Do some of the richest dudes in the, in the United States of America, they're franchise owners or they're, they're executives at companies, bro. And they've

• 50:43Andy Frisella?

  just become great executives. They're great. And if you're the fucking french fry guy and you go out and figure out how to make the, the french fries like french fry America over here. Okay. Now you've got a skill. Okay. And that skill will translate into other skills. And one of the things that you said that was so important for people to grasp is that you are in the business of you. You are your own brand and you have to think about this. What level of skillset does your brand represent? What, what value do you bring to an organization? What value can you bring to the market?

• 51:24Andy Frisella?

  This is no different than thinking of a company, but you're thinking of it as yourself. And a lot of people don't do that. They do exactly what he said. They're, "Oh, I'm fucking tired of building everybody's dreams."

• 51:35Speaker 02

  And they don't want to commit to someone else's job because they feel that somehow they should have committed something else. But the reality is, if you can't commit to a job that's already been established for you, has guidelines for you, and is simple for you, how the fuck are you gonna commit to forging a path that doesn't exist?

• 51:52Andy Frisella?

  That you've never seen.

• 51:53Speaker 02

  Yeah, they don't understand how this shit looks anyway. Like, it's just so fucking stupid.

• 51:56Andy Frisella?

  It's like putting the cart before the fucking horse.

• 51:59Speaker 02

  Yeah, and it just doesn't make sense. And that's one of the key reasons why people derail themselves off of a good plan. Like, I've had great employees that were making six figures, fantastic, sitting there and fucking killing it. And I'm like, "I see this," and I'm like, "The trajectory is crazy for you. You're gonna make 300, 400 next year, and it's gonna keep going." I'm like, "Dude, three years ago, you weren't even making $10. Like, you're making like 150K." You know, like, I feel like I'm behind. Behind who? Like, what the fuck? Like, three years, 150K? Like, and they're like, "Well, there's a guy..." What was we talking about earlier? He's 22, he's got a Bugatti. I'm like, "What? On what fucking planet?" Like, maybe in the fucking, with Monopoly money, like, it's fucking going away soon.

• 52:40Andy Frisella?

  Fake Instagram world.

• 52:42Speaker 02

  Yeah, and then it's gonna go away. It's gonna be in your garage.

• 52:45Andy Frisella?

  Yeah, all you gotta do is pay... Start in jail.

• 52:48Andy Frisella?

  Out of the 15 years that I've been doing personal development content at a very high level, I have yet to see someone, like you just said, 22-year-old, "I got a Bugatti 22-year-old," that was there the next year, and the next year, and the next year, and the next year.

• 53:04Speaker 02

  Fast money is always good. I always say, "Fast money made is fast money lost." And what I'm saying is, no one said you can't gamble and get lucky and do that. And you can sell that as a dream to someone else. You can gamble and do that. But reality... It takes years of mastery. And you also have to think of this, which Instagram has polluted this shit. Think about it this way. What is a Bugatti? It's the mastery of automotive perfection. Like, think about it that way. It's the highest pinnacle of shit. Who the fuck are you? What have you done to deserve that shit? Like, ask yourself that shit. And I don't mean that in a, "Oh, well, you're not good enough," but you're probably not fucking good enough.

• 53:42Speaker 02

  So what have you won at like not the not I've gotten a way to figure out how to fight my way to getting this fucking car. Well, you're not going to be able to afford keeping this fucking car. So let's talk about like what have you done at a level so fucking high at the pinnacle of fucking mastery that allows you to gift that billionaires that are fucking driving these cars have that you're like I fit into that fucking circle. No, you don't.

• 54:09Andy Frisella?

  Yeah, and it's a lie.

• 54:10Speaker 02

  Yeah, and it's an illusion, right?

• 54:12Andy Frisella?

  Yeah, it totally it's it is it's ego. It's the overestimation of one's own place in the world because we are taught all of this all of this shit.

• 54:26Andy Frisella?

  What do people say? They say this, oh, you think because you have this, you're better than me. No.

• 54:34Andy Frisella?

  I am fucking better than you.

• 54:36Speaker 02

  Well, I usually say yes, I am.

• 54:37Andy Frisella?

  No, no, no, no. I'm better than you at what it takes to get that. That doesn't mean I'm spiritually superior or I'm a better human being. Superior. It means I'm better at the thing that creates this outcome than you. And that's a real thing. And this idea that we're all equal and everybody's special and everybody deserves this or that is complete fucking horse shit. It's never existed that way in the history of humankind and you are not going to be the first motherfucker.

• 55:12Speaker 02

  You know, and I've watched something Tony Robbins said recently, which I think is so relevant here. And he's like, we're all equal in a soul level.

• 55:19Andy Frisella?

  That's that's dude, I saw that same clip.

• 55:21Speaker 02

  The values and equal in a marketplace.

• 55:23Andy Frisella?

  He said, that was that clip with the fucking American income guy.

• 55:26Speaker 02

  Like, yeah, what the fuck do you do?

• 55:27Andy Frisella?

  Yeah, it was such a great line.

• 55:29Speaker 02

  It was a great fucking like.

• 55:30Andy Frisella?

  I'm not we are the same on on a soul level.

• 55:36Speaker 02

  Correct.

• 55:36Andy Frisella?

  But I.

• 55:37Speaker 02

  Our marketplace value is different, like we figured out how to do things.

• 55:41Andy Frisella?

  It was such a good way. Dude, I'm such a huge Tony fan because he always communicates things in such a great way. And if did you notice in that clip too that he goes, so you're a billionaire and he goes, fortunately, I am. Like, like he said.

• 55:56Speaker 02

  You have to own it, right? You're doing it.

• 55:58Andy Frisella?

  But he said, you know, he's most people like he said it almost like he was going to say, well, unfortunately, but he said, well, fortunately, I am. And it was just like. Yeah, fucking Tony.

• 56:09Speaker 02

  You own that shit.

• 56:10Andy Frisella?

  How you not want Tony Robbins to win, bro? Anyway, I love Tony Robbins, dude.

• 56:15Speaker 01

  That's a good point, though. It made me think, like, imagine we're all fucking cavemen and you kill the fucking others. Oh, you think you're better than me because you killed the elk?

• 56:21Speaker 02

  Yeah, I did something.

• 56:24Speaker 02

  You're sitting in the cave, holding your dick while that fucking man ran in there and got us food and shit.

• 56:28Andy Frisella?

  That all comes from this fucking fake shit that these kids have been taught for the last 20 fucking years. Like, oh, well, you know, I got a trophy at sixth grade field day for showing the fuck up. Well, that's sixth grade, motherfucker. That ain't real life.

• 56:42Speaker 02

  No.

• 56:42Andy Frisella?

  You know, and this idea there that's taught to the younger generations and has been for the last two decades. And it's not their fault. They don't have a perspective outside of that. But this idea that everybody is equal is not real. That's not a real thing. It's not, it's just not a real thing. And if you go through life thinking, well, I'm as, I deserve that because I'm breathing the fucking air. You're gonna have a very disappointing existence because the world doesn't reward people that breathe fucking air. It rewards people that actually contribute value at the scale that brings you the things that you want. Okay, so your analogy is 100% accurate. What the fuck have you done to think that you sit at that motherfucking table?

• 57:25Speaker 02

  Exactly.

• 57:26Andy Frisella?

  And because you don't.

• 57:27Speaker 02

  You, you, most people that attain the goods without the mastery of your capacity to basically retain them. It just doesn't make sense. Like, if you, if you live in an apartment and you just put all your money and bought a car. What is the likeliness that that's gonna sustain? Like, that's not, you're not at the level where you should have this item. You're just trying to do it to feel like you've gotten it. But I'm not saying you shouldn't push yourself, but I'm saying there are levels to the game where you have to understand where you, where you are. And what you need to do to get there, not what you need to do to acquire things other people have that are there. Like, and, and that's the part people aren't understanding. Like, even cars are generations of, like, excellence that has been passed down from, like, a father to a son

• 58:10Speaker 02

  who worked at Ferrari, who worked at Lamborghini, who built just the interior of something. And he's like, this fucking leather is the only cow in the fucking world. Goes in a world choice and you're like, I don't understand that, but like that guy takes that shit very seriously.

• 58:22Andy Frisella?

  Yeah.

• 58:22Speaker 02

  And it's mastery on a level and he's like, I've created mastery and I've created masterful experiences. For people who have mastered their environment so they can sit in this fucking car, touch the steering wheel. And be at peace after they've seen the chaos in the outside world. Like you haven't earned your fucking stripes. You haven't been to war. You don't get to sit in the fucking car.

• 58:43Andy Frisella?

  That's it dude. And that's a real, it's a real thing. It's a real fucking thing. And it really upsets people when you fucking point that out, you know, but dude. Fuck you mean, I came. Yeah, but it shouldn't upset anybody because it's just reality. It's no different than gravity. It is just the way that it is. And if you're offended by that, then you have to adjust how you're seeing the world. Because the world, that reality is never changing. Okay. So you either.

• 59:10Speaker 02

  Even if you fake it, it's gonna go away.

• 59:12Andy Frisella?

  Bro, and we see, dude, we talked about this earlier.

• 59:14Speaker 02

  All the time.

• 59:15Andy Frisella?

  You know, early, like in PJ and I were two of the very first, like I would say, success entrepreneurs on Instagram.

• 59:22Speaker 02

  Yeah, I agree.

• 59:23Andy Frisella?

  There's a handful of other guys.

• 59:25Speaker 02

  Couple of guys that are legit and have done.

• 59:26Andy Frisella?

  But you know, back in our day, we were both big car guys. Okay. But. You know, when I met PJ, bro, I had a fucking, uh, you know, I had an R eight. And I had a fucking Aston Martin Vantage that was like thirty thousand miles. Okay. This was the shit that. I could afford at the time. And here's what we have now. We have these kids because of Instagram. Thinking that they gotta go out and stretch themselves so fucking far out into the future by. Financing a fucking Bugatti for four thousand months, you know, that like. They should be in that R. Bro, exactly. They're, listen dude, we gotta understand that there is, there's stretching and then there's stupid shit. Yeah.

• 1:00:09Andy Frisella?

  Okay. And because of the pressure that all these kids feel. They, they feel like they gotta put all this effort into looking the part. When in reality, dude, you don't wanna look the part in the beginning. You wanna be the fucking part ten years, fifteen years down the road. And it's hard to understand that when you're twenty years old and you look on the internet and you see. People who are two or three years older than you saying, look what I got at twenty-three. And it's like, bro. That's, it's not real.

• 1:00:37Speaker 02

  But you don't understand the context either, right? You just see, you don't know if someone's dad bought it. You don't understand what's happening. Like you just go like, he has it. So whatever he wrote is probably true. So I'm just gonna assume whatever is happening is true. And that's what it is. Yeah, I mean, it's a way it's set up, you know? So like-

• 1:00:50Andy Frisella?

  It's no different than a magician, bro. Look over here. Look over here. Look at this thing. Look at this thing. Look at this thing. And then the truth is fucking right here. Pulling that rabbit out your ass. That's right, bro. And there ain't no motherfucker pulling rabbits out their asses.

• 1:01:01Speaker 02

  Raccoon at that point.

• 1:01:05Andy Frisella?

  That's a fucking rabbit.

• 1:01:07Andy Frisella?

  Yeah.

• 1:01:09Andy Frisella?

  Yeah, and then they'll tell you it's a fucking rabbit. It's clearly, no, that's a raccoon. No, it's a fucking rabbit. Yeah.

• 1:01:19Speaker 02

  Instagram in a nutshell.

• 1:01:21Andy Frisella?

  Fuck dude, it's so true, man. And it's unfortunate because like, you know, all of you guys listening that are young, you have to understand that every single person that you looked up to was in your position at some point in time. And there's no shame in that. You should embrace that. You should be like, alright, look, I'm not gonna be like one of these fake motherfuckers. I'm gonna actually make it. I'm gonna actually create value. I'm gonna actually build something real. And this is why I'm so critical of the coaches coaching coaches to be fucking coaches. Like that's not a real fucking thing. You don't have anything to coach them on. You haven't done anything. You don't build anything. Oh, I've built lots of shit. Let's see it. Because anybody that's actually built shit has no problem saying, here's what I've built.

• 1:02:06Andy Frisella?

  And look how fucking amazing it is. Okay? Fortunately, I am. Right, exactly. Like anybody who's real is not going to hide the secret sauce. They're gonna say, here's what I've done. This is how I did it.

• 1:02:21Andy Frisella?

  You can decide how you wanna do things, but this is, this is the real thing. And there's very few of those people out there. Very fucking few. That's real, man. So- That's real, dude. I love it, man. Yeah. Man, I fucking, this is great, dude, guys. Are you inspired? I am, dude. I'm gonna kick some ass.

• 1:02:36Speaker 02

  Was it the raccoon part?

• 1:02:37Andy Frisella?

  Yeah, I gotta go find-

• 1:02:39Speaker 02

  I think I really like it, hit him.

• 1:02:41Andy Frisella?

  Yeah, no, no, he just, he just heard coo.

• 1:02:45Speaker 02

  My whole perspective is shifted right now. I'm finding this fucking raccoon-

• 1:02:50Andy Frisella?

  Bro, his eyes lit up. You said fucking raccoon, his eyes got big as fuck.

• 1:02:55Andy Frisella?

  Oh shit, man. Well, here, at the end of the day, dude, here's what it is. Alright, look. Shit's hard. You gotta be good, and it takes a lot longer than you think, and you gotta be way better than you think. And if you think you're just gonna fucking start an Instagram page and come out and fucking shitty Bugatti out your ass, good fucking luck, because it ain't gonna ever fucking happen. You have to commit. You have to decide. You have to go at it relentlessly as if it's the only motherfucking thing that matters for a long time. And other people are gonna come to you and they're gonna say, well, what about balance? Or what about this? Or what about that? Those are the rules for everybody else at this point in time. And you will be living by a different standard 20 years from now, 10 years from now than they will be.

• 1:03:40Andy Frisella?

  If you follow their rules now, you will have their life later. If you don't follow their rules now, you will have a different life later. And the reality of winning is this. It takes more than you think. It takes longer than you think, and you have to be better than you think. And if you can just accept that you don't know shit, and you have a long way to go, and you commit yourself to that process, the outcome will happen automatically. It is not something that you even have to stress about. And you guys who are young right now are at such a massive advantage, because very, very, very few young people truly understand what the fuck we're talking about here. They are gonna be enamored by the quick.

• 1:04:22Andy Frisella?

  They are gonna be exactly what PJ said. They're gonna get into something for a year or two, and they're gonna say, oh, it's not for me. And then they're gonna do another thing for two years, and they're gonna say, oh, it's not for me. And then you're gonna repeat that cycle fucking 10 years in a row and lose a whole decade, bro. Or two decades, okay? Because they had a bad week, or they were bored. You wanna know what the, you wanna know one of the most important things to becoming successful the course of your life is the ability? To tolerate monotony and boredom and still execute at a high level. Because I'm gonna tell you this right now, no matter what the fuck you think, how exciting shit is. Dude, if you would have, if you would have pilbbling out in 1997, when I was 17 fucking years old,

• 1:05:06Andy Frisella?

  and said, Andy, this is where you're gonna be in 2025. I would have been like, holy shit dude, no fucking way. But you know what? I'm here and there's days that I come here and I'm like, this is fucking boring. But on those days that I feel bored, there's never a part of me that says, oh, I should be doing something else. Or I should just stop this.

• 1:05:26Speaker 02

  And you have to be good at being alone.

• 1:05:29Andy Frisella?

  Yeah.

• 1:05:29Speaker 02

  Solitude is equally part of that journey. Because solitude, not just working alone, but just cutting out noise from people telling you which direction you should go, what you should do, and just being alone. This is something that's just, like, people are like, oh, I want to do it. Why are they getting partners? Because they're afraid of being alone. They're like, I don't want to fail alone. But why the fuck would you fail? Why would you start something you think you're gonna fail at? But the larger equation is, I'm just so afraid of being alone that I constantly want feedback and I want my friends as part of this. And I, and it's just not there. There's no work-life balance. There's no fucking friend time. There's no like, oh, I'm just gonna go see a movie tonight.

• 1:06:09Andy Frisella?

  Not in the early years.

• 1:06:10Speaker 02

  No, like, for a long time. I mean, for the first 15 years, I was in a fucking cave looking at the wall, I got a computer all day. Every day. And I was like, it is what it is. It takes what it takes. I lost multiple girlfriends, I lost, you know, all this time. And it's just, it was what it was. And there was, there was no point in there where at some point I look back and I said, maybe I'm being an asshole. Maybe I should stop and spend time with my family. And then I realized, I said, but I'm not where I need to be yet. So, so this sacrifice will have been for nothing if I don't see it true to the end. So, I'm not losing these fucking years, I'm gonna finish this. So you just, you have to be able to do that independently of someone motivating you halfway and coming in and be like, I'm gonna help you because you don't like doing the boredom shit. You're like, what the, you're like, what the fuck are you talking?

• 1:06:55Speaker 02

  Who's coming to save you? No one's come to save you before.

• 1:06:57Andy Frisella?

  The last thing you're gonna have, especially when you're fucking, especially, like dude, especially when you come from, if you don't, okay, if you don't come from, uh, success and you're not surrounded by success and, and.

• 1:07:14Andy Frisella?

  You, let's just say you come from like where you and I came from, okay? A, a place of where very few people around you were quote unquote, "successful."

• 1:07:22Speaker 02

  Yeah.

• 1:07:22Andy Frisella?

  If you can't fucking see it, but you see it for yourself, that's great. But you, you can't expect the other people to fucking understand it.

• 1:07:31Speaker 02

  Never.

• 1:07:31Andy Frisella?

  They will never fucking get it because they've never seen it, ever. They've never seen it, which is why we talk about this being an obligation. Because if you can show them, then that instills belief in one or two or three of those other people that then also go down the path.

• 1:07:50Speaker 02

  Many of those guys are afraid you'll make it too.

• 1:07:52Andy Frisella?

  Yeah, for sure. Yeah, they're afraid you'll make it.

• 1:07:54Speaker 02

  They're very afraid you'll make it.

• 1:07:55Andy Frisella?

  Yeah, well then we get into discussion of fucking-

• 1:07:56Speaker 02

  And they're like, "Well, you know, like, if he fucking makes it, then what the fuck did I do wrong?"

• 1:08:01Andy Frisella?

  Yeah.

• 1:08:01Speaker 02

  They're like, "What the fuck is going on now?" So, so part of them doesn't want to see it, part of them doesn't want you to even try getting it.

• 1:08:08Andy Frisella?

  Yeah.

• 1:08:08Speaker 02

  And because they know that they might even see potential in you and they're like, "Oh, this guy might actually fucking be committed enough to make it." And then they'd feel really fucking stupid, you know?

• 1:08:16Andy Frisella?

  Well, and you, you know, as, as someone who's been doing what you do for a very long time,

• 1:08:25Andy Frisella?

  the frenemy aspect, right? Like, some of these people will hang around you pretending like they're supporting you, hoping secretly that you don't make it. And it's very hard to identify those people, like, because it appeases your ego.

• 1:08:41Speaker 02

  They look like they're encouraging you.

• 1:08:41Andy Frisella?

  That's right.

• 1:08:42Speaker 02

  They look like they're doing shit.

• 1:08:43Andy Frisella?

  That's right.

• 1:08:44Speaker 02

  And so you trust them and then they throw that one thing trying to derail you halfway without taking accountability for it.

• 1:08:49Andy Frisella?

  Bro.

• 1:08:49Speaker 02

  This is, this is just a reality of human nature.

• 1:08:51Andy Frisella?

  I had someone fucking do that to me not that long ago, who I trusted, who told me something about myself that was a- a- actually my strength. And they, they said, "Well, you need to, you need to tone this down and, and think about this and do this." And it fucked me up. And then I came to realize that wasn't fucking, that, that was said to me for the purpose of removing the magic that I had.

• 1:09:16Speaker 02

  Mm-hmm.

• 1:09:17Andy Frisella?

  You see what I'm saying? And, you know, you, you become more-

• 1:09:24Andy Frisella?

  Aware of these things as you go down the pipe, but you know, to speak to like the quote unquote being alone. You know, when you look at all these people who have done big things and you wonder why they won't let you in their fucking circle. Well, the reason is, is one, you don't fucking have the value to bring. And number two, they've been fucked over by some of the people that they thought were their best fucking friends. So when you're that kind of a person and you've had those experiences, you know, uh, they don't, they don't want to, uh, have a cup of coffee with you, bro. Yeah. You know, hey, can I pick your mind? They're not dying to grow the circle. And by the way,

• 1:10:02Andy Frisella?

  buying someone a cup of coffee is not a fucking value.

• 1:10:05Speaker 02

  Yeah.

• 1:10:07Speaker 02

  As if we can't afford coffee.

• 1:10:08Andy Frisella?

  Yes. Like, hey, man, can I pick your brain off the 30 years of business experience that you have over, over lunch? No, you fucking can't. You fucking can't. Not a restaurant in the world. Yeah, that's right. Yeah. So, you know, think about that too, when people, when you'd say these things. And you try to proposition these people to put yourself, it's, it's no different than what we were talking about with the Bugatti.

• 1:10:35Andy Frisella?

  What do you, why do you deserve to be at that lunch? What do you actually bring?

• 1:10:40Speaker 02

  And what have you done, right? What's your track record?

• 1:10:42Andy Frisella?

  Have you done anything?

• 1:10:43Speaker 02

  Why is your perspective relevant to be at that table?

• 1:10:45Andy Frisella?

  And, and by the way, things of value could be things like we talk about with the cultural fit, right? Like, like maybe there's somebody who is an excellent athlete. And I can see very clearly that they are fucking super dedicated to their craft. And they are, they've become one of the best in the world at their craft. And they want to sit down and fucking have a talk. Yeah, I'll do that. You know why? Because I know that person possesses the ability to push through towards the thing. And it's not going to waste my fucking time with me sharing some valuable shit, right? So you either have to display that you have what it takes to actually push through and achieve things. Or you have to bring real value, you know?

• 1:11:30Andy Frisella?

  Plenty of people want to help people win. They just don't want to waste their fucking time.

• 1:11:34Speaker 02

  Right, that's the key.

• 1:11:35Andy Frisella?

  Yeah.

• 1:11:36Speaker 01

  That's real, man. Well, guys, PJ Andy dude, that's a hell of a way to start a week, man.

• 1:11:39Andy Frisella?

  Yeah.

• 1:11:40Speaker 01

  It's a beautiful Monday for you guys.

• 1:11:41Andy Frisella?

  Yeah. Tell them, uh, where they can follow you and also the books that you've written so that you can get these books.

• 1:11:48Speaker 02

  The easiest way to follow me is on either X or Instagram. I create millionaires, um, the easiest way, or you can go to learnfrompj.com. Uh, and all my books and all the courses are there. There's also a free starter kit to learn about wealth integration and everything else there for people.

• 1:12:04Andy Frisella?

  Cool, cool. Well, bro, thanks for coming up, man.

• 1:12:07Speaker 02

  It's been a long journey, man.

• 1:12:08Andy Frisella?

  Yeah.

• 1:12:08Speaker 02

  We both have gone crazy.

• 1:12:10Andy Frisella?

  Yeah.

• 1:12:11Speaker 02

  Crazy places.

• 1:12:12Andy Frisella?

  Yeah.

• 1:12:12Speaker 02

  11 years later, they're reading you and finally.

• 1:12:15Andy Frisella?

  Yeah, for sure.

• 1:12:16Speaker 02

  You can't wait 11 years for next one, I might be dead, but.

• 1:12:17Andy Frisella?

  We're not for sure. So, uh, well, dude, thank you for coming up, bro.

• 1:12:21Speaker 02

  No.

• 1:12:21Andy Frisella?

  Means a lot.

• 1:12:22Speaker 02

  Always, always incredible to see what you guys have built and the culture continuing to grow around here.

• 1:12:27Andy Frisella?

  Thank you, brother. All right, guys, don't forget tonight, 7:00 PM Central, we will be live on X and YouTube and, uh, don't be a hoe.