“I Lost $700,000” – Why Mike Majlak Is Single, Won’t Buy Real Estate, & Can’t Leave California

OpusClip: Enter the contest and get free credits at https://www.opus.pro/clip-the-future Helium Mobile: Sign up (even for the FREE plan) & get $10 in Cloud Points with code COFFEE: https://app.heliummobile.com/o6WA/4jqp0oe5 Shopify: Sign up for a $1 per month trial period at https://shopify.com/ich Follow Mike Majlak : Youtube Vlog Channel - youtube.com/@MikeMajlakVlogs Podcast - youtube.com/@Impaulsive On Instagram - instagram.com/heybigmike On X - x.com/mikemajlak 10/10 Burger - https://www.1010burger.com/ Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Apply for The Index Membership: https://entertheindex.com/ Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: [email protected] For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:01:01 - Graham and Mike's online beef 00:05:07 - Privacy issues 00:18:24 - Destined for success? 00:18:36 - Sponsor - OpusClip 00:21:56 - Source of confidence 00:25:43 - Has money increased confidence? 00:30:16 - When did you feel rich? 00:33:13 - Most famous phone contact 00:37:21 - Good Networking = Enjoying Networking 00:38:56 - Sponsor - Helium 00:42:09 - Networking with no connections 00:43:25 - Frugal Mentality 00:48:44 - Has money changed people? 00:50:08 - Successful vs. victim mindset 00:55:45 - Who you always answer the phone for? 00:56:59 - Forever linked to Logan’s brand? 00:59:40 - Most misunderstood celebs 01:01:30 - Revenue streams 01:04:11 - Sponsor - Shopify 01:05:40 - Moving to Nevada? 01:09:35 - Membership clubs 01:12:58 - Alcohol's losing popularity 01:17:25 - Prime’s operations and success 01:25:12 - Ownership in Prime? 01:26:33 - Relationship with Logan 01:31:54 - Addiction recovery 01:40:35 - Why you're good with women 01:48:07 - First date budget 01:58:24 - How to get better with women 02:03:08 - Last time girl rejected you 02:11:54 - Rapid fire questions *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 0:30Speaker 01

  I remember having to like put two bucks in gas into my gas tank. And so I see money as security. I know that I have gas for the next 20 years. I never thought I was gonna have anything, bro. Take your keys, mom. You have a brand new car. I think people really expect stuff to just happen and they don't see the work it takes to get there.

• 0:52Graham Stephan?

  Well, obviously you're very successful. Would you have become successful regardless?

• 0:57Speaker 01

  A thousand percent. Everything that I do in life to an extent is finesse based. That has always been my forte. So as far as like the combo of me and Logan is concerned, he's always been the strategic mind. He's always been the pull and I'm the handshaker. My true wealth is in network and access.

• 1:14Graham Stephan?

  How does someone get started networking like that, assuming they have no connections, no podcast? They just want to meet great people who are levels above them?

• 1:22Speaker 01

  I think there's two things you have to do. I think one is you have to understand.

• 1:31Graham Stephan?

  Welcome to the podcast. Really appreciate it. We had a bit of a back and forth online, I saw. You lost $700,000 on a house. I reacted to it.

• 1:39Speaker 01

  Yeah.

• 1:39Graham Stephan?

  Then you reacted to my reaction.

• 1:41Speaker 01

  Yeah.

• 1:41Graham Stephan?

  What happened with the house?

• 1:43Speaker 01

  It was a dream purchase of mine and I saw all the videos, obviously, and I'm trying to remember like what things you were right about and what things you were just like making assumption on. Cause you're usually pretty spot on.

• 1:52Graham Stephan?

  I think I broke down, I think I broke down your income, I tried to, based on what your monthly mortgage payment would be, assuming you like a 25% DTI. I I I worked backwards to try to figure out what you're making.

• 2:06Speaker 01

  What was the number that you came up with?

• 2:08Graham Stephan?

  I think it was like two million a year, give or take.

• 2:11Jack Selby?

  No, it was it was three million.

• 2:12Graham Stephan?

  It was three million?

• 2:13Jack Selby?

  Is what you came to.

• 2:14Graham Stephan?

  Oh, because of taxes, yeah.

• 2:15Jack Selby?

  That's assuming that you maxed out the the house purchase based off of your income. You also could have bought something, you know, lower.

• 2:20Speaker 01

  I could, yeah, I could, uh, I, it's, you're, that assumption's probably, at the time, was probably pretty accurate. Yeah, I, listen, I went into a peaked out LA market. I wanted to make a purchase. I had the means to make a purchase. I, you, you guys have never seen me buy a Lamborghini, although you do like the car. That's outside, we can talk about it after, but.

• 2:40Jack Selby?

  What do you, what do you drive?

• 2:41Speaker 01

  I got an RSQ8 and I did a build out with Opt Performance from Germany. So it's an RSQR. It's like a one of one hundred. I love it.

• 2:48Graham Stephan?

  It's gorgeous. I could hear it pull in.

• 2:50Speaker 01

  It's really, it's great. But still, I mean, I, I just haven't made a lot of those big purchases and I, you know, at my age, I try to be a little bit more safe with with the stupid that I buy. So, so when I went into the market in twenty twenty one, twenty twenty two, to try to buy a house, I kind of came out looking for like a two million dollar house. And if you're watching this right now from like a non LA market, you would think like, wow, that would get you like a pretty nice, like, that doesn't get you in the door anywhere in LA. Like, it will put you into something that you, I just didn't really want to be in. So the, the budget just kept going up, up and up. And I found that house and I ended up getting into like a bidding war with like, I know Stassi was like bidding on it and like a bunch of other like creators.

• 3:34Speaker 01

  It was just this really beautiful like canyon's view. And, I mean, dude, that's a three point five, three point six million dollar house. And by the time my realtors were like, you gotta come in with a strong offer, like, we want to go in at four point one two five. And I was like, dude, whatever, man, like, let's do it. And so I get it. And it was, I, I realized pretty immediately, like, I was like, dude, I'm, I'm gonna get rinsed on this, dude. I just bought at the height of the market. Things started to correct right after I bought it. And, uh, Some things happened that forced me out of the house in a time that, you know, I would have liked to have continued holding it and letting equity grow in it. And I was, I was kind of forced to get out of the house quickly.

• 4:16Speaker 01

  Um, and I got just rinsed on, you know, on the sale.

• 4:20Jack Selby?

  The agent fees, basically. And did you, also, we should clarify, yeah. You didn't, he's a ex real estate agent, but you, you didn't clarify that this is not anything that you did that then got you kicked out of the house.

• 4:34Speaker 01

  Correct, correct.

• 4:35Jack Selby?

  People are gonna assume that like something went wrong, like a neighborly dispute or...

• 4:38Speaker 01

  No financial thing. I mean, I, I, I'll put it like this, it's...

• 4:44Speaker 00

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• 5:14Speaker 01

  At some point I'll get a little bit more granular on it, but it became a little bit of like a security risk. If you don't know about what goes on in LA, like if you're going to be a creator or a celebrity or an athlete that lives in like a non gated neighborhood, you probably need like some pretty heavy security at the house. And even though I'm somebody who has nothing to ste- I don't, you know, this is my watch. You know what I'm saying? Like, do you want my rubber band? Like, um, it's, you just, you need to be cautious. And I wasn't as cautious as I could have been about how the home was purchased and how I shot around it and stuff like that. And it became a bit of an issue. And at some point, maybe I'll be able to tell those stories a little bit more clearly.

• 5:57Speaker 01

  But I was basically forced out because of the conditions of the city and just the, the culture out here and how... Things happen and so.

• 6:07Graham Stephan?

  Yeah, for security, is there anything you would have done differently in the future?

• 6:11Speaker 01

  You know, there's like a whole like play out of of how you you're supposed to like defend a home. And like, there's like deterrence, there's, you know, monitoring, there's, you know, a acute safety measures. Um, and a lot of those I I did to the best of my ability, but I just, I just, um, there's just only so much you can do, you know what I'm saying? And it's like, it's like you'd in in in other states, you know, there's, there's a little bit more response and a little bit more penalty and and LA is just really the Wild West. I don't know how much time you guys spend here, but you guys see what's going on at this current time and it's our, we've got a, we've got an extremely weak

• 6:55Speaker 01

  government and extremely weak, uh, police force as a result of that government. You know, they're kind of handcuffed and it actually sucks to watch it happen. I'm talking about here in California, not as a whole. Um, it actually sucks to see it because a lot of the cops can't really even do their job. They're they're handcuffed. I mean, we've had, we've had a number of um, over the years, security issues, whether it be me, Logan, you know, even when I was dating Lana, like there was just always like problems here and the reaction time is just, is just insanely slow. I mean, you might have someone in your house with a, and you might wait like thirty, forty minutes for a a cop to get there. It's it's pretty.

• 7:34Graham Stephan?

  That's one of the things about California is that you can't use force on someone who breaks into your house unless your life is in immediate danger. And sometimes you don't know if someone breaks through your front door and they're not armed, how do you know that? If it's at three o'clock in the morning and they seem deranged, how do you make those decisions of whether or not you defend yourself? And if you do, then there's so many risks that come with that as well.

• 8:01Speaker 01

  So like as someone who who obviously has had to like study that playbook like in and out and was very, very fluent in it in my last living arrangement.

• 8:14Speaker 01

  If if someone uses some level of significant force to enter your home in the middle of the night,

• 8:24Speaker 01

  I think even in California that they have that they have produced enough for an assumption of bodily harm. So if if if someone, I don't know, smashes through your back door and has a mask on and you don't know what's in their hand, I believe and and some legal person will check this out for me, that you have justified a capability to use force on them at that time. Whether or not they have a weapon, because they've they've used force entry to get into your home, you have reasonable assumption of risk. Now, the difference in California is, man, if that dude does a quick turn and you get him in the back, it's it's you're in a major, you have a major problem.

• 9:06Speaker 01

  And so that's it. That's really where the issue i- i- in um non-standard ground states, right? Is like, dude, if you if somebody can even make an attempt at saying that they were trying to flee or retreat, is the legal term, you're you're in trouble, you know, so.

• 9:24Jack Selby?

  Yeah, and then the problem is a lot of, I mean, virtually everybody doesn't know that small nuance when they have their home broken into and they're being flooded with those emotions. They can't make that call in that second, like, oh, they're turning around, you know, or this or that. It's just like, this person's in my house, you know, and they just stomped on my cat. Like, I gotta do something.

• 9:42Speaker 01

  Exactly. And so for me now, man, I'm a, you know, upstairs, multiple layers of like key fob, security, protocol type of guy. I just don't, I just don't wanna. There's beautiful apartments all over the country.

• 9:58Jack Selby?

  You know what's funny is I always thought when I, so I live in a house right now with four other guys, and I always think if an intruder were to come in, would I be the first room that they enter? And in the house that I grew up in, I was in the bedroom that was closest to the front door, and it always freaked me out that like if there was something like going on, they'd probably go the first line of defense.

• 10:16Speaker 01

  Yeah, I will say, generally speaking, the front door is not the most utilized option for break-ins.

• 10:21Jack Selby?

  Okay.

• 10:22Speaker 01

  It's it's that's not. Usually they're they're more glass skies out there, um, but but, uh, you know, just from my past in general, you know, whether you want to think it was this past house or from my days as a, you know, dealer and over the the history of my life, there's really no adrenaline dump like having that wake up call. I mean, it is, it is, I I would encourage every person that's watching this to have, whether you are a firearm owner or not, to have a real drill and a real protocol for, uh, those type of events because if you think you're going to be relying on, uh, your ability to make decisions and come

• 11:03Speaker 01

  and strategize at 2:30 in the morning with, you know, 30 milliseconds of time to to come up with something, you're wrong. You should, you should have a full on fail proof drill that you've run through a million times that includes, you know,

• 11:20Speaker 01

  a safe harboring for family members that includes, you know, your own firearms handling, um, and what that looks like. And whether you live in the safest state in the world or not, you know, I mean, if you live in Dubai and you're watching this, like, just having good safety protocol for all these types of scenarios, I think is important, whether it's nuclear attacks, zombies, or or break ins, yeah.

• 11:40Graham Stephan?

  So what's your advice for homeowners who have a place that they don't want broken into? How would you prevent that from happening?

• 11:45Speaker 01

  It just, once again, I think it just depends on where you are and and to an extent, the the the likeliness of that type of thing happening. I mean, and and everybody has their own, you know, uh, comfort levels and has their own, um, idea of how how how likely it is to happen. But I mean, all the way up to like, they make great shields for glass that you can put down at night, um, they make, um,

• 12:14Speaker 01

  This gun is gonna drive me crazy right now. They make armor tape. So like dude, like I've been through all of this. Like this, I went all the way up to like 24 hour armed security at $50 an hour. Like just imagine the cost of that type of activity. Run that through your annual income calculate.

• 12:37Graham Stephan?

  I am, I'm already doing that now.

• 12:39Speaker 01

  It's a lot, it's a lot, but um, you know, they make armor tape. I think, I think first and foremost, how are you keeping people out of your yard? Next is how are you keeping people out of your actual quarters? And then after that, it turns into like, hey, be ready to go, you know? And, and dude, that, those moments are, you'll remember them for the rest of your life. You'll remember, you know, being at 90% on the trigger and just waiting for a target. It's, it's, there's, you know, for anybody who's ever done a tour or anything like that, it's Washington. There's no adrenaline dump like that. I mean, it's, it's, it's a mind blowing, mind blowing thing to, to deal with. And, and, and certainly for anybody watching that's been through it, it's, it's a trauma inducing event.

• 13:22Graham Stephan?

  How long does it take you to go back to sleep after an event like that? Like just, just spend another night in your house?

• 13:31Speaker 01

  Never, I mean, I would assume never, you know? I mean, I just don't think you ever really do, you know? It's just, it's just, it's, I mean, I've, I've been through so much of it in my life. I've been through so many, you know, of those adrenaline moments of like car accidents, police chases, stabbings, you know, ICUs, organ removals, felony arrests, you know, like.

• 13:54Graham Stephan?

  Organ removal?

• 13:54Speaker 01

  Yeah, I got my spleen removed in 299 and, and it's just, for me, like, it's all just too common. I mean, there's a reason why, you know, I have a bestselling book. It's one of the best reads you'll, you'll ever read if you're into really graphic recounts. And we, it just got optioned out for a movie, actually for a full motion picture, which is insane. Cause if I can be the first creator with a full motion picture with a, you know, 15, 20 million, million dollar budget, that's pretty awesome. Thank you, thank you. What happens if it gets developed, but um it's, I mean dude, those, those type of moments in life are um are they're harrowing. You know, they change your, they change your perception.

• 14:31Jack Selby?

  And how do those moments in life compare to losing 700 grand on a house? Would you say that that was just as harrowing or do you think that that was like, ah, you know, it's not that big of a deal?

• 14:41Graham Stephan?

  Yeah. How do you stomach that? That's a pretty big amount.

• 14:45Speaker 01

  Ah, it's, it's horrible. I mean, it's horrible, but you want to know really the sense I made of it? I, I think that like having as, as a, you know, mid level or macro. With, with, with who gets to a point where they're blessed enough to say, I've been doing this for five to 10 years. Everybody has their loss story.

• 15:08Jack Selby?

  Yeah.

• 15:08Speaker 01

  You know, Logan and Jake and, and Aiden and, and Banks and all these people that I'm with all the time, like they've got multiple, right? I mean, Jake probably has more than anyone, I would assume. Um, and so for me, I had almost felt like, uh, it comes with the territory of like, it's, it's a very unfortunate situation. Uh, shout out to the accountants, you know? I'm sure there's going to be some creativity as it, as it pertains to how that plays out, but you know, like.

• 15:33Jack Selby?

  Was that the biggest loss you've ever had?

• 15:35Speaker 01

  Yeah, for sure. Because keep in mind, because keep in mind, I, I, it was, it was, it was a 700K loss on the sale. So I bought 4.125. I'll, I'll get completely transparent with you. Bought 4.125. The, uh, 1.125 of that, you could check your math now, was the down payment. So it was a, uh. I think it ended up being like, yes, it was for, for a jumbo non-interest, uh, non-interest, or sorry, interest only loan. Right? At three point, like three point, like four percent.

• 16:08Jack Selby?

  For how long?

• 16:09Speaker 01

  10 years. I was, I got a really good loan. I was the last tranche before the rate hike.

• 16:15Jack Selby?

  Right.

• 16:16Speaker 01

  So, so when I got the check back for the house sale, I think I got back like 3.47. Or three, like somewhere in the 3.4s. And so the rest of it wa- was completely washed out. So it was like 700 plus thousand. And then on top of that, the, as you were talking about the video, the monthly flow. Plus tax on that house was about 20K, if not more a month, 20, 25K a month. So it was like times 36 months. It's like another, so to be in that house for three years, almost exactly three years, cost me like a million and a half.

• 16:57Graham Stephan?

  I mean,

• 16:57Speaker 01

  Which is insane.

• 16:58Graham Stephan?

  Listen, very fortunate to be able to say that you were able to lose that amount.

• 17:02Speaker 01

  And still be smiling on your podcast.

• 17:04Graham Stephan?

  Yeah, for sure.

• 17:05Speaker 01

  Extremely fortunate, extremely grateful for, for, for it, but just.

• 17:11Graham Stephan?

  See, no, I'm curious.

• 17:13Jack Selby?

  I don't think you're grateful for that.

• 17:14Speaker 01

  No, not for that, but just to be here. But like, keep in mind too, my, the worst part of the story always is when you really keep in mind what you had to make in Los Angeles to lose 1.4. Because I'm taxed at 53%, the highest tax rate in the country, right? So it, think about that. Like I had to make over 3 mil, I had to lose, I lost basically $3 million worth of work. Money.

• 17:39Graham Stephan?

  No, there's no way that you could write that off or find some.

• 17:42Speaker 01

  There's, there's creative means for sure. There's creative means for sure. It was, it had become an investment property. It was rented out. So it, it, there's a whole bunch of creativity that can go into it for sure.

• 17:52Graham Stephan?

  Have you made money on real estate previously?

• 17:54Speaker 01

  Absolutely not. I've never made money on anything except for work and, and like, like really like brand revenue. Like that is my, and ad revenue. That's my.

• 18:05Jack Selby?

  You're infuriating Graham with that and we're going to get on to that.

• 18:07Speaker 01

  Yeah.

• 18:07Jack Selby?

  Yeah, that's, because that is.

• 18:09Speaker 01

  I'm sure. It's, it's, here's the thing, man. I like to say that, and I'm probably wrong about this, but I like to say that I've probably done more brand deals than anyone in the space. Like really, I've, I'm, I'm 500 episodes of Impulsive Deep and I'm, you know, seven years of weekly night shift episodes and I have had a sponsor in every single one of those, you know, episodes with, with the exception of a few. So if there's, I'm sure there's another creator out there who has done. 700 plus brand deals, but like dude, I put Bluetooth on the map. You know what I'm saying? Like I was the fir- one of the first creators. I was one of the first creators to work with prize picks.

• 18:52Speaker 01

  I'm gonna, you're probably gonna have to bleep some of these for your sake, but you know, I've worked with every single brand that runs the circuit, Manscaped and, and all these brands. I was with them at inception for a lot of these creator programs because I understand creator programs because that's where I come from. And that is where my money comes from. My money comes from sponsorships. My money comes from clothing. My, my money comes from book sales, but as far as passive and, and, and strategic investments are concerned, I've, I've done a terrible job.

• 19:24Graham Stephan?

  Yeah. Well, obviously you're very successful. Would you have become successful regardless? Like, like no matter what life throws your way, do you think you would have found a way to make things work? Now, really quick, you might've noticed that short form content has become one of the biggest drivers of growth for the iced coffee hour. After every episode, like this one with Mike Malak, we turn the best moments into short form clips that we could then post throughout TikTok, Instagram, YouTube and more. But let's be honest, it takes a lot of time to do it correctly. That's why tools like our sponsor, Opus Clip, are a game changer.

• 19:58Jack Selby?

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• 20:20Graham Stephan?

  And right now they're celebrating their two year anniversary with a huge giveaway. They're handing out $5,000 worth of cash prizes, exclusive swag, and even a MacBook Pro to one lucky winner.

• 20:30Jack Selby?

  And everyone who joins through our link down below in the description gets free credits just for participating. All you have to do is head to opus.pro slash clip hyphen the hyphen future right now to learn more and enter the contest. Again, guys, that is opus.pro slash clip hyphen the hyphen future. We also have a link down below in the description. Easy to click that link. If you want to make content, this is the easiest way that you can get so much volume.

• 20:51Graham Stephan?

  At a very cheap cost and it's also really good stuff. So thank you so much to Opus for sponsoring this episode and back to the podcast. No matter what life throws your way, do you think you would have found a way to make things work?

• 21:02Speaker 01

  A thousand percent because I mean, I mean, first and foremost, like before I, before the term influencer existed, I was running social media strategy at Lovesac for a furniture company. You know, I joined them when they were doing, I don't know, 50 million annual. I, everything that I do in life to an extent is finesse based. I mean, I'm an East Coast guy. I've got the gift of gab. I've got great energy. I can walk into a room and make people laugh and make people happy and excited. And my friend, Andrew Flanagan's father told me when I was, or told him when I was a kid. He's like, that Majlak, he's gonna fall ass over feet into money for the rest of his life. And you're gonna have to work your ass off, but he's not.

• 21:42Speaker 01

  And like, I try to remain extremely positive always and bring a really positive vibe to every scenario. And in a world where we're extremely anemic on positivity, it's refreshing. And so I had this job at Lovesac, I had a 401k, I had stock ownership. And this is coming with no credible background in marketing, completely fake it till you make it. Like busted my way through the door there, um, by way of Sean Nelson, the CEO. And, um, I was good there. You know what I'm saying? I mean, I was just about to creep over six figure income there. I had stock ownership, 401k, retirement, you know, um, and that's how, and that's when I was introduced to Logan. And we started back and forth.

• 22:26Speaker 01

  I joined him on the business side first, and then we started the podcast together in 2018.

• 22:30Graham Stephan?

  You still have your 401k now?

• 22:31Speaker 01

  No, I rolled it over. I do have, I do have money managers. Like I'm not like completely like an idiot. Like I've got teams that manage my cash. But as far as like, you know, like, oh, you know, I bought this in Houston, this, you know, two family in Houston in 99. And then, you know, tripled my money, never, never dude. It's, it's more like, oh, I lost 20K in Vegas this weekend.

• 22:58Graham Stephan?

  Where do you get this level of confidence from? Um, you're obviously very, very, very good with people and with words.

• 23:04Speaker 01

  Yeah, I, you know, it's, it's, uh, it's something I've kind of always had. I've always had it. It's, it's, it's, it's to an extent, like sometimes kind of. Non-credible and just created, but I think as you start to make credible, take credible actions in life and create an inventory of work, that's when your confidence really goes crazy. Like if I'd come and sat down here with you guys like five years ago, like, you know, my vibe might be a little bit different. But you know, you, you start to put together a catalog of work and successes and bestselling books and podcasts with presidents and, you know, numerous things and all of a sudden that will boost your confidence. And that's why it's important that people that don't have confidence,

• 23:49Speaker 01

  do fake it, right? And, and find a way to immerse themselves in activities that scare them. Because that wading into the resistance is what will create confidence for you if you don't already have it. The, I tell people all the time, the resistance is where you want to be. You know, as, as yesterday would say, seek discomfort, right? Like, that is where you want to live. Whatever is saying like, you're not ready for this, whatever is saying like, you, you, you can't do this or might not be able to do this and it scares you and you feel your nerves and you sit down and you turn a camera on and you start sweating and stumbling over words you normally wouldn't. That's exact, you're doing exactly what you need to be doing to, to create confidence.

• 24:27Jack Selby?

  But how do you rationalize that confidence when in the beginning of the podcast, or even maybe it was before we, we started filming, you were like, yeah, I have like horrible anxiety and like I snapped this, you know, bracelet on my wrist.

• 24:36Speaker 01

  It's been a tremendous undertaking. I mean, my, my mental health is, is, uh, it's, it's probably, that's probably the reason why it took as long as it took for us to get the show done. I mean, I, as much as I show up for my audience, I'll go non-external shows for months at a time if I'm going through a really rough time. You know, I, I struggle a lot with my mind. I always have. It's part of the reason why I went to substances in the first place and spent, you know, almost 10 years as a, and, and, and all the things that I used to do because I have to.

• 25:17Speaker 01

  Take steps every single day to cope with those situations. And so I guess that's kind of the answer to the question is like, that's my first job every day. I clock into that job before you get a text back, before I do any of my brand discussions, before I talk about 10 10 Burger, before I talk about any of the new companies we're launching, or set up, you know, new guests for Impulsive. It's, it's my first job, which is get up, rearrange my, my narrative that's in my mind, that might not be one that is beneficial. It's go to the gym for an hour and sweat and continue to work on my body and drink water and do

• 26:00Speaker 01

  all these things that, you know, you can't, at least I and people like me have to do just to show up to job number two, which is this, you know? And so, um, I write a lot about this. I talk a lot about this. Um, I just, it's just something I've always dealt with, you know? And, and you can see it in some of the first shows, you know, I walked off set multiple times, having panic attacks and have, haven't had panic attacks as much anymore. Um, but, but even a few months ago, you know, if I, any, anytime I go through a major life trauma, which I've, it has never ended. I've been through so many and they just kind of continue. Uh, I will, I'll be more prone to have those type of panic attacks and, and, uh, mental health emergencies or crises.

• 26:45Graham Stephan?

  Has making more money helped boost your confidence?

• 26:49Speaker 01

  It's funny, it's funny, cause like, the, the confidence and the mental health ironically, like, don't play as much together as you would think. Like, I don't know how to describe it. It's more of like, just like, cause like I said, like, I've always been super confident. Like, I, I will look back at, you know, the girls that I was dating when I was 15 years old, or when I was 100 pounds overweight after I got, like, I always had a hot girl friend. I always had a bunch of great friends. I always was doing something that people were like, how was he doing this? You know what I'm saying? Like, why is, why is, you know, he doing a show with this person? Or how did he get, get connected to the president? Or why? Like, that kind of stuff is always just, I've always been able to make that stuff happen. So from a confidence standpoint, yeah, money surely helps fuel that, but it

• 27:30Speaker 01

  doesn't help with mental health. It, I mean, it just, it's, that whole, like, money's gonna fix everything. It's like, dude, there's a reason why the, the, the problem doesn't go away for Anthony Bourdain, or for Robin Williams, or for...

• 27:47Speaker 01

  You know, other people who have endless amounts of money, who by the way are also some of the most beloved. They're not, these are, these are people who are like not even really criticized. They're like people that are just universally adored and loved people. Because it's, it's, if, it's just something that unfortunately is, is, uh, you gotta work on it all the time. You know, and it, and it, and it unfortunately continues to become more and more prevalent because of the phones and social media and, and everything that we have nowadays.

• 28:15Jack Selby?

  So at what point in your life, though, would you say that you got rich? And what in your life did improve then, if not for more mental health and like, you know, clarity and stuff like that?

• 28:24Speaker 01

  The one thing like that really improves the most about your mental health is like, when you get to a point where I remember having to like put two bucks in gas into my gas tank, you know what I'm saying? To go to the methadone clinic, like I remember it and I had a Ford, um, this like little Ford SUV that the catalytic converter was like broken on and it would smoke on the highway and like I would have to like, I remember those days. And so when you, when, when I see money, I look at like, I see money as security. I don't look at it as like, oh, I could get a bigger house or I could get this. Like I look at it as like, I can't, I know that I have gas for the next 20 years, you know what I'm saying?

• 29:05Speaker 01

  And like, I think, I think like, that is the biggest blessing you could ever have. Like yo, if I don't really this up in a meaningful way, like there's a chance that I might not have to worry about that. You know what I'm saying? And like, that's what so many people out there,

• 29:22Speaker 01

  you know, have to think about when they wake up in the morning is like, how am I going to eat today? How am I gonna, how am I gonna pay my rent and

• 29:30Speaker 01

  being able to kind of like put that away and, and to not have to think about that the second you wake up every day is, is, is the gratitude that does keep you sane when you don't always feel sane. Because you just can't help but feel so thankful for that ability in life to not have to, to worry about how you're going to eat that day and how you're gonna put gas in your car, you know what I'm saying? And so many people have to worry about that. And so that's definitely one of the biggest, one of the biggest changes. And then after that, it just, it opens you up to, to explore. And to try new things and to create new mediums and to evolve where if you're a nine to fiver,

• 30:10Speaker 01

  you really have to like hustle. And I did that. Like I, I remember when I, when I first went over to work with Logan at Maverick after Tokyo, um, I, I talk a lot about risk in the book and about calculated risk, not gambling. And so when I, when I was going to go over to Maverick and start working with, with Logan on the business side, I, I made sure that I took LoveSack with me. So I consulted to LoveSack for a monthly rate as a consultant because I, because I wanted to make sure that like, hey, like, you know, you just did Tokyo and then you tased that rat and like, what are you going to do next? Like what if Maverick, even though it's doing $50 million

• 30:51Speaker 01

  a year in revenue right now in 2018, by the way, what's going to happen or sorry, 2017, major difference between 2017 and 2018 for that organization. What, what happens if something worse happens, right? So for me, I'm a shradler. I'm a big believer in diversified income, diversified revenue streams, and everybody needs to get into that habit. Like you need multiple verticals of revenue to, to really feel that security because things happen.

• 31:18Jack Selby?

  And at what point would you say you became rich?

• 31:20Speaker 01

  Honestly, like a, a lot of, a lot of my, a lot of my like realizations about money have come from losses, which is funny, uh, because I remember those days more. I, I'll, I'll always remember like, you know, my, when I first started getting like six, six figure wires, like I'll, I'll remember that and like, okay, like, wow, I just got a, you know, check for $260,000. Like that's insane. You know what I'm saying? Like it just, and it just hits your account. You wake up and you're eventually gets to a moment where you're just like, it just goes in with the rest of the money and maybe it doesn't even hit you the same. But I, the days I remember the most are. It may be like my, the first year I had to pay seven figure taxes.

• 32:05Speaker 01

  Oh. Was probably like, I, I, I remember the day, like it was yesterday and my accountant called and shout out Alex. And he was like, um, hey, we just, you know, revised all your numbers and we have your final figure. And I, I think in my mind, I was like, you know, five, 60, seven, 20, like where's he gonna, where's he gonna land? This is when I really first started making money. And he was like, he was like, uh, by next Monday, you got a wire out like 1.23 million to the, and I was like,

• 32:37Speaker 01

  I was like, what? And I remember, and I, and I remember my bank, my bank of America, I looked at my account and the number for the wire had to go down to another line. So like, so like, you know how it's all lines of your spends and, and, and debits and credits in your account? It had to go down to the next line. So it was like one comma, two, three, zero, like, and then zero, zero. You know what I'm saying? Like it went down to another line and I was like, bro, this is, this is horrible. And, and now I look back and I'm like, obviously it was a blessing to have made that much money and, and, and to, to, to be able to contribute to fix that many potholes, but like,

• 33:20Speaker 01

  just when you start sending those, uh, and, and I remember, uh, there was the Drake lyric before I ever even made that much money. And he was like, now, nowadays it's six figures when they tax me. And I would always hear him say that before I even started making money. And then when, by the time it came to me, it was seven figures and I was like, oh my God. And now I've done that multiple times, obviously, and it's just been, you know, when you start, when you start moving and in those levels, it's, you know, that's kind of when you start having the realization. It's like, okay, like I've, I've made some money here. But for me, but for me, the difference for me, dude, and the difference for me and every other creator, and I really like, maybe with the exception of like maybe banks

• 34:01Speaker 01

  to an extent is like, my true like wealth is in network and access. Like I just.

• 34:10Speaker 01

  Have finessed and like created a network that is like.

• 34:15Graham Stephan?

  I'm just, I'm so curious. Who is the most famous person in your phone?

• 34:18Speaker 01

  Bro, you couldn't even believe it. You could, I mean, we can, I mean, whoever you want. And whoever you want. We could get on FaceTime with Dave Chappelle right now. I mean, we can.

• 34:27Graham Stephan?

  Are you serious?

• 34:28Speaker 01

  I'd spend nights out in Dave Chappelle, with Dave Chappelle in Australia, in Brisbane. I, I, I remember I was in, uh, I was in, um, Gold Coast on this trip and we had done shows with UFC with Perth, but I split off after and I went to Gold Coast and I was at the Langham and I was getting into the elevator and I see somebody walk by me with security. I was like, I wonder who that was? And, and he turns around, I turn around and he goes, he goes, Mike? And I was like, Dave, what the hell? He goes, what you doing here, man? Like, I, I usually could do a better accent, but he's like, I got this show tonight in Brisbane. He's like, uh, and I was with these two, uh, Australian girls. He was like, bring them up, bring them up to my show. You know, in Brisbane tonight. And so I go up there and, uh, he does this like sold out arena show.

• 35:11Speaker 01

  And his manager texts me, he's like, Dave wants you to come back to, to their, to his red room. Cause his, he has no green room, he has a red room. I go back there, he's got his, a giant speaker. He's just sitting back there with like tequila and joints and. And it's just me, him, these two Aussie like, you know, Instagram models or whatever. And he's talking to me all night about like, what you guys are doing in the podcast and what those brothers are doing.

• 35:39Graham Stephan?

  That's pretty good.

• 35:39Speaker 01

  For the sport of boxing is, you gotta let me tell that story and, and, you know, and I, I'm like, dude, do you eat by any chance? I was like, do you wanna like, should we go get dinner? Should we go out to dinner? And he's, he's wheeling this, uh, this, uh, portable speaker with him and he keeps playing the same Radiohead song over. He's just as eclectic as you would imagine. He's playing unreleased podcasts, him, Talib Kweli, uh, Bill Murray, Kanye, like podcasts.

• 36:04Graham Stephan?

  Holy shit.

• 36:05Speaker 01

  I don't even think I've ever even heard See the Light of Day potentially, but we go out, we go to dinner. This restaurant in Brisbane hooks us up, Briz Vegas, as they call it in Australia, and all this Australian wagyu. We go to this, uh, to this club after. And I remember I had a, I had a, one of the most embarrassing moments for me of all of this like fame and, and, is I was in this club in Australia and it's me and Dave Chappelle, literally just standing by ourselves, two of us, his buddies DJing.

• 36:36Speaker 01

  This Aussie, like seventeen year old Aussie kid, or maybe a little bit older, comes up to me in front of Dave and goes, hey, can I get a picture with you? Cause he's a YouTube, cause he's a new age YouTube. And I, I just, I wanted to say, dude, do you know who you're in front of right now? This is the greatest comic of all time, potentially. Like, are you, and I, I think I did. I think I pulled him around and said that to him, but dude, it's, it's, um, that has always been my forte. So, so as, as far as like the, the combo of me and Logan is concerned, he's always been the business side. He's always been the strategic mind. He's always been the pull. And I'm the handshaker. And, and truthfully, like, there's, there's a bunch of, there's a bunch of comparatives and, and complimentaries, like,

• 37:20Speaker 01

  you know, you've got fanatics with Michael Rubin. He's got a right hand named Will Macris, who is incredible at, at handshakes and and roomwork. That is my bread and butter. That is what I do. If I told you how many of the guests that were on Impulsive that were relationships of mine, that were brought on because I had spent, you know, three days with them in Vegas and out every night at XS and, you know, or, or, or, you know, they were going to fly into Saudi Arabia. And I said, okay, I have the plug in Riyadh or in Jeddah. And I connect them with, you know, Faisal, shout out Faisal. And, you know, I, I've, I've worked every country on this planet and have the plug everywhere. Like when I go to Copenhagen in two weeks and

• 37:59Speaker 01

  I want to go to a beach town in Sweden, you know, in a car, like it'll, the car will be ready, you know, like it's, that's what I do. For me, I'm just like a big relationships guy and, and I truly care about people and, and that goes from all the way from, you know, Chappelle and, and, and those type of people all the way down to my audience, you know, like not down to, but like across to my audience. Like even though I said, it's not what I've need.

• 38:23Graham Stephan?

  Do you have to like networking to be good at it?

• 38:25Speaker 01

  A hundred percent.

• 38:26Graham Stephan?

  You do.

• 38:26Speaker 01

  A hundred percent, dude. Cause, cause also like the-

• 38:29Graham Stephan?

  Like you can't fake this. I'm just saying, like for the audience, let's just say there's someone out there who doesn't know anybody, but they want- Graham doesn't like networking. I hate network.

• 38:36Speaker 01

  So does Logan. You, you couldn't drag him to anything. He just doesn't do it. And, uh, and so what, so what does it take? I mean, and, and how do you do it? Once again, it's, it's, it's definitely-

• 38:50Speaker 01

  Uh, making conscious decision to, to go swim in the water and to go towards the resistance. The idea like, dude, I, I can't tell you how many times I've gone out in, uh, I was at the box in London with Alex from the chain smokers. These are all just random nights that just pop in my mind and like a couple of business guys, maybe like two months ago. And they'll hang out there, but at some point in the night, you know, it was like four in the morning. I make a decision where I'm just like, I think there's more to see tonight. And I'll just go explore, like I'll just go out and depending on where I am, maybe security, maybe not whatever. And I'll go and I met, I ran into a group of, uh, young Macedonian dudes. And they were like, let's go to the casino. And I'm like, let's go.

• 39:34Speaker 01

  And I, all of a sudden those are my, that's my new crew for the night. Like it's not just Chappelle. It's like, dude, I will hang out with anyone. To your point, love meeting people and I don't care what you do. I, I'll sit and talk at the bus stop and talk to the, to a person at the bus stop for 20 minutes.

• 39:50Graham Stephan?

  How do you keep in touch with everybody though? Cause I can only handle maybe a 10 people on my phone. That's it.

• 39:58Speaker 00

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• 40:27Speaker 01

  Dude.

• 40:28Graham Stephan?

  But really quick, here's a fun fact for you. If you're looking for an easy way to cut back on your expenses without really changing your lifestyle, then your phone bill is one of the best places to start. Most people are still paying 60, 80, or even more than a hundred dollars a month on something they barely even think about. That's why we're really excited to be partnering with today's sponsor, Helium Mobile, because they're doing phone service completely different.

• 40:51Jack Selby?

  I know this might sound crazy, but Helium has a plan that is literally zero dollars per month. They give you three gigabytes of data, 100 minutes of calls and 300 With no contract, no credit card, and yes, it actually works. It's absolutely perfect if you're just a light user or you want a cheap second phone line.

• 41:06Graham Stephan?

  They also just launched the Sprout Plan made specifically for kids. For $5 a month, your kid gets their own line and you get full control to set limits, approve usage, and even manage how they spend rewards from inside of the app.

• 41:19Jack Selby?

  And if you want more data, you can have the Air Plan at just $15 per month. You get 10 gigabytes of data, or you can use the Infinity Plan at $30 per month for unlimited data, which is so much cheaper than traditional carriers. The way they can do this is with a hybrid network where you get full 5G nationwide from T-Mobile, plus extra coverage from the helium community powered network. It's kind of like the Airbnb of telecom, if that makes any sense. And you actually earn cloud points from using your phone, which you can redeem for gift cards to brands like Amazon and Apple.

• 41:45Graham Stephan?

  Use the link in the description to try Helium Mobile today and enter the code COFFEE to get $10 of cloud points, which could be redeemed towards gift cards to your favorite brands after 90 days. Again, the link is down below in the description. Thank you so much, and now let's get back to the episode.

• 42:00Speaker 01

  If you even could, today might even better slowed it, like, look at, those are just from while we sat down.

• 42:05Graham Stephan?

  No way.

• 42:07Speaker 01

  Just since we sat down, those blue dots.

• 42:09Graham Stephan?

  Dude, this is every, like, few minutes.

• 42:12Speaker 01

  No, not even, it's, it's like,

• 42:14Graham Stephan?

  Oh my gosh.

• 42:15Jack Selby?

  Every minute, you're getting a new tech.

• 42:16Graham Stephan?

  358, 346, 339, 38, 36, 32, 32, 27, 18, 17, 12, 309, that's all in the last,

• 42:26Speaker 01

  Yeah, and, and, and I don't know, I mean, if you see any, there's, might be some names that you know in there, but it's, it's, you know, it's usually like, there's business stuff, there's travel planning, there's,

• 42:37Graham Stephan?

  Oh my god.

• 42:37Speaker 01

  You know, it's like, it's, it's, it just never really ends.

• 42:40Graham Stephan?

  Holy, that is hilarious.

• 42:42Jack Selby?

  It's not. How often are you just leaving people on read?

• 42:45Speaker 01

  All the time, all the, I did, the classic story that everybody always talks about is, one of Jimmy's favorite, beast's favorite thing to do is to call creators when he goes for walks.

• 42:55Jack Selby?

  Yeah.

• 42:55Speaker 01

  Everybody knows this, right? And he has brought it up like multiple times on shows, he's like, only person that doesn't answer my call on it is Mike. Doesn't answer my call, doesn't respond to my, I'm like, dude, I, The greatest mind in our generation, like in our group, in our creative set. Jimmy is a genius, an actual genius, but I just, I don't, I don't always see it. Like I, I won't see it. It'll get mixed up with, you know,

• 43:19Jack Selby?

  The guy at the bus stop.

• 43:20Speaker 01

  Literally, literally, or like the bottle girls from Atlanta, like a Joe or, or whoever, right? And it's just, I think like a, a certain level of, of the networking thing is just, is just priority control, which obviously even in that, in certain cases, like beast is a failure on my part, but like,

• 43:39Speaker 01

  you know, managing the alligator closest to the boat.

• 43:41Graham Stephan?

  How does someone get started networking like that? Assuming they have no connections, no podcast, they just want to meet great people who are levels above them.

• 43:50Speaker 01

  I think every city has players. They're, they're not our, they're not us, right? But like every, like in Orange, Connecticut, you know, which is like a city of probably 20,000 people. There's, there's someone there that is connected to someone above them. It's a, it's, it's to an extent, like I hate to use the term, but like they call it ladder climbing. And you know what I'm saying? Like one room just is simply going to put you in the next one. And the first room is not going to be attractive. It's not, it wasn't for me. My first room might've been an AA meeting. Like the first person that ever gave me a chance was this lady named Denise, who was doing freelance work with AOL. And she was like, I just like your energy. I think you're, I think you're a good person and I want to give you a chance taking pictures and writing about local businesses.

• 44:35Speaker 01

  You know what I'm saying? And, and, and now the room is Mar-a-Lago. You know what I'm saying? Or it's, or it's, you know, somewhere in Abu Dhabi. You know what I'm saying? Or I've got deals now in Dubai. I've done a ton of work with Saudi. I've, you know, like it's, it's wild how some creative application could bring you to places that you never thought of, especially in 2025, especially in 2025.

• 44:58Jack Selby?

  Couple of things, that's funny you're using that chapstick because I went on Amazon and I sorted by the cheapest per chapstick. Cause they tell you like the price.

• 45:05Graham Stephan?

  By unit count.

• 45:06Jack Selby?

  Yeah, by unit, that's the cheapest one.

• 45:08Speaker 01

  So, so this shirt was sent to me by Culture Kings. I did not pay for it. This hat was sent to me by a guy named Ogg11 is his company. He sends these to me for free. These shoes, these Travis's I got as a, as a, a brand deal with a clothing store. I'm I'm so cheap dude like I and it's I really really I'm just such a I like I don't like spending money on I just don't I just don't I I get offended by it I've always been around like reckless spenders that like just make me like cringe a little bit and Logan was always kind of an example of that because he has just different habits than I do but now it's like Aiden is like watching Aiden is just I've never seen anything like

• 45:53Graham Stephan?

  Well, we got I'm curious what about Aiden?

• 45:55Speaker 01

  Oh, I mean dude he'll he'll just he'll book a uh LA no sorry he'll book a Miami to Vegas to LA to San Diego to Vegas to LA to San Diego to Vegas to Miami jet

• 46:09Speaker 01

  like as opposed to normal people who would book a a private jet like to normal people normal rich people who book a private jet based on their legs that they know they're doing then like he'll be like no I'm not going on that anymore and the Jets like well I mean you know you paid in the cruise here and you're paying for this right is he's he Aiden's like

• 46:27Graham Stephan?

  Is he paying that out of pocket or is does he have like sponsors he's paying out of pocket?

• 46:31Speaker 01

  Yeah, it's out of pocket but he has

• 46:33Graham Stephan?

  So how much is something like that gonna cost? Twenty thirty grand probably

• 46:36Speaker 01

  Well, for for the one leg

• 46:38Graham Stephan?

  For one for one way

• 46:38Speaker 01

  It depends on the leg I mean he could spend

• 46:40Graham Stephan?

  Hundreds of thousands of dollars just like that

• 46:42Speaker 01

  I just am always shocked when he does like that because I've known Aiden now for like you know a good several years and we lived obviously together in in the Clyburn house with banks and he's just he he just it's the one thing I will say about him is he just doesn't understand real life because he was like what like you know eighteen or nineteen when he started making absurd amounts of money so he never had to put two bucks in his gas tank but

• 47:09Graham Stephan?

  Have you ever tried to talk to him and say hey man maybe we should dial back twenty percent?

• 47:14Speaker 01

  Yeah yeah about something that I'm not even gonna begin to talk about but he's got some stuff coming up that is I tried. Just so everyone know, I tried. I tried my absolute best. I love, I love Aiden. He's, he's, he's incredible. And Tav manages him now and, and that's my best friend and, and he, Tav has done a good job of keeping him within reason, but he just, I, I guess, I don't know. I guess some people, I see outside of the industry all the time. I mean, you get some of these people that have the, it just levels of money that doesn't make sense and they'll.

• 47:47Graham Stephan?

  I joke that, that if someone pays me a hundred grand a year, I will save them 10x that.

• 47:51Speaker 01

  Yeah.

• 47:51Graham Stephan?

  As long as they just call me before and I approve or disallow spending.

• 47:55Speaker 01

  The thing is, is some of them don't want it, dude. Like I, I, I remember I, I had this guy, uh, fly us from LA to Miami for F1 and this was several years ago and you know, G650 and you know, the whole nine and there's like seven of us on the jet and he's like, hey, uh, he's like, you know, there's, there's these three girls in Vegas. I want to fly out here. I was like, okay, like sick. What are you gonna do? You're gonna, you know, book them tickets on the flight or whatever. He sent a 550 to just grab them. Like they treat them as like taxis. And that's in a 550 Vegas to Miami is.

• 48:31Graham Stephan?

  Eighty grand.

• 48:31Speaker 01

  Yeah, something like that. Maybe. Cause it's such a, it's such a great jet, but like.

• 48:35Graham Stephan?

  Gosh.

• 48:36Speaker 01

  Some of these people don't want your, they don't want your advice. And by the way, they'll be mad at you. Like I've gotten, had people be like, if, if you're their guest especially, like if I'm in, you know, if I'm in Saudi or in one of these countries that, that their culture is to take care of you. Like I've had times where I've just been like, dude, I don't need that. I don't need that. Like I, like you don't need to send a, a, a Maybach to pick me up at the, like, and I, I have so many random stories that when you ask me questions, I just think of them. Like I remember my ex got,

• 49:11Speaker 01

  she got like, remember when those floods were in Dubai?

• 49:14Graham Stephan?

  Yeah.

• 49:15Speaker 01

  She got diverted to Abu Dhabi. She, she was flying through Qatar and Accuswe on, on Qatar Airways and she got diverted to Abu Dhabi and she was gonna have to wait like some like. Very manageable amount of time to like, take like a hop over from Abu Dhabi to Dubai or whatever, or from Qatar to Dubai, whatever. She got stuck at one of those airports and they were just like, we'll pick her up and drive like across an entire country in this like extended Range Rover autobiography. Like, they just, in certain places, it's of, the Arab culture is extremely hospitable. It's part of their culture. Like, you cannot say no to these people. You can't. They won't allow it. I've had them come up to me at restaurants and be like, you're not eating here tonight. You're eating at my home.

• 50:01Speaker 01

  And one time I said no and they, they'll pull on your beard. It's like a, it's like a sign of like, we don't accept your answer. And like, I'll just, and like I said, like I'll do anything. So I'll just go to their house and eat with their family. Like, I'm a really like adventurous person.

• 50:17Graham Stephan?

  Have you ever seen money change people for the worse?

• 50:20Speaker 01

  It's not often that you're around for moment of inception as well as the timeline it takes to see that type of change occur. Um, I don't know, dude. I'm around, I'm like, like truthfully, like, I'm around great people. Like, I really, I really cherish, I think, I think because of how I curate my, my circle and how I, how I, how I think about my network and the people I spend time with, like, I love all the people that I'm around. And, and, and so what that means is they're the ones leaving the big tips at the tables. They're the ones like always saying thank you, always saying like, you know, being appreciative of their teams,

• 51:00Speaker 01

  of the, of the service, of the people that we work alongside, like, you know, some of it has been learned and some of it had to be instructed or, or, you know, didn't come intuitive to a 18 or 19 or 20 year old with millions of dollars. But like, I don't know, I, I, I've been very blessed to not really witness these, these nasty people that, that, you know, or, or people that are affected by money like that. You know, I, I see a lot of giving. I see a lot of Steve will do it. I see a lot of Aiden does, Aiden employs probably 40 people. I mean, he, his friend, every one of his friends is on payroll. You know, I mean, it's, it's like, I see a lot of, I see a lot of good and a lot of people that get a lot, that get bad names.

• 51:40Graham Stephan?

  I'm curious, what separates that from a lot of the people who feel like they're stuck in a victim mindset?

• 51:45Speaker 01

  That is the separation. It's because they're not doing that, right? Like, maybe at one point they were, but it's, it's just, it's such a, it's just, that strategy is just not. It's it's just not gonna bring you anywhere in life. It's just not. I mean, do you do you guys think that like, how would you describe that? You know, like, like, they get into this like, whoa of me state of mind and they just kind of live there?

• 52:07Graham Stephan?

  Yeah, exactly. Like, it seems like in your life, you've really seen an optimized for opportunity and that you see the positive in just about anything and and the sky has opened up for you in a sense because you're able to see what so many people don't. And I I think when you're in that mindset of just like, I can't do it. Everything I do fails.

• 52:27Jack Selby?

  But it's not everything I do fails. It's like everything around me fails me. That's more the victim mindset. It's like, I tried this and then this person cheated me out of this money. Or like, I was just walking and then I tripped and I fell or like, I was, I was, it's a stupid one. I was driving and you know, a brick fell out of the car in front of me and smashed my windshield and I I have to put it on credit because I don't have the cash. How am I supposed to start my own business when I have this? And I'm tripping and falling everywhere I go.

• 52:52Speaker 01

  Life is, life is hard, dude. And I don't, I don't even really fault those people because and I and I want them to not be like that. And I I certainly had points in my life where I was like that. But I think, I think, I think there's two things you have to do. I think one is you have to understand and and these are so clea-, both of these things are so cliche. You have to understand the, how how long this whole thing, hopefully, if you're blessed and and and and things work out for you in life, how long this thing is, this life is. I think people really expect stuff to just happen, you know, and they don't, and they don't see

• 53:36Speaker 01

  the failures. I mean, I mean, dude, I spent a really, really good chunk of my life just fighting every single day to survive. Like, you look at me now and, you know, and and and if you didn't know my backstory, and luckily I've been so vocal about it that like the majority of people do, but you don't know my backstory. You just see someone who got, who everything kind of happened for, you know, like, it kind of just was in the right place at the right time. I'm sure that's how his life's always been. You know, they didn't see the state-sponsored detox. They didn't see me paying for bread with an EBT card. They didn't see me trying to find a couch to sleep on. They didn't see me asking someone at the gas station for a dollar so that I can get to the clinic. They didn't see that stuff. You know what I'm saying? And and

• 54:18Speaker 01

  so when you, when you, when you are constantly comparing yourself to people. That are doing great in that exact moment, you're gonna, you're going to get into that victim mindset. You're going to think to yourself, well, why I'm trying my best. Why is it all work? But you didn't, you're not seeing their, their, their zoomed out life. And so I think like, one of the most important things is just patience. It's really just patient, patience and calculated risk. And, and knowing that you sometimes just have to zoom out and really just be appreciative of the things that are going right in your life. Cause, cause if you're breathing, watching this episode right now, something's going right for you. I don't care how bad the rest of your life is. Something is going right for you because you're here.

• 55:01Speaker 01

  You're still here. You're watching this episode. You woke up this morning. You have opportunity to, to put one foot in front of the other and to take one step to this room, to meet this person, to do this thing. And then build off of that and build off of that. There's no, this isn't a Lotto ticket. You know what I'm saying? For me, it was, it was Denise and AA. It was Patsy and trading penny stocks. It was Craigslist ads to meet Shawn Nelson. It was working for him in a closet at Lovesac. Then it was a desk. Then it was an intro to Logan Paul. Then it was, you know, 80,000 a year with Maverick. Then it was starting a podcast. Then it was my own show. Then it was businesses. It's all stepping stones. It's not, you know, there's no, there's no

• 55:45Speaker 01

  today's this, tomorrow's that. So it's not worse. That's number one is patience and zooming out. And number two is, I think Gary, this is a Gary Vee structure, but I've always loved it so much is trying your best to find an intersection of what you love and what you're good at. And like really finding a sweet spot there because if you love painting, but you are awful at it. You can keep doing it if you want, but like just understand and be realistic about the outcome, about the potential outcomes. You know what I'm saying? Like really dig deep and, and think of what you're good at. Like what are you good at? You, you are good at money management and the discussion of money and real estate.

• 56:28Speaker 01

  And you said, okay, wow, there's this intersection between creator and the desire to be educated and made aware of money and also an intrigue and a curiosity about the, the, the finances of the rich and famous. Wow. Look at that beautiful intersection and that wonderful. Vertical that's been created, right? So you saw that, you saw that before anybody else did. You got into it and you became the guy at it, right? So it's like, it's, it's, you just gotta understand your strengths. And for me, my strengths have always been what they are, which is, which is positivity, the ability to talk, the ability to disarm people and make them feel comfortable in conversation, which is extremely important for podcasting and networking.

• 57:13Speaker 01

  Okay. Hey, um, it's me. Let's crack a smile, laugh, let's, let's link, right?

• 57:18Jack Selby?

  So I'm curious, you said that Mr. Beast calls you all the time.

• 57:22Speaker 01

  Not anymore. I think this was back when I was getting more views, okay?

• 57:26Jack Selby?

  Mr. Beast calls you and you don't answer. You have probably very famous people reaching out to you all the time, calling you and you don't answer. Who is someone that when they call you, you always pick up?

• 57:35Speaker 01

  My mom, number one, number one. My mom, my family, my friends, manager Jeff, for sure. Jeff Wittek, people that I know that need me. If you're my friend, you can count on me. That's a family member you can count on me. I'm, I, I'm back to Connecticut, which means LAX to JFK and a two and a half, $300, two and a half hour, $300 Uber ride to Connecticut once every month or two months. I am obsessed with my family. They're the reason I'm still alive. My mother's the reason why I'm still here. Like, I'm always answering the phone for my family, like number one. Then like, yeah, it extends out obviously to a Logan who, you know, obviously gave me opportunities that, that, you know, have changed my life.

• 58:19Speaker 01

  And we obviously do a tremendous amount of business together. Um, but, but certainly Jeff, Jeff is like manager Jeff is like kind of my guy here in LA. And me and him have, have beyond just the business side, really had created a friendship together.

• 58:32Jack Selby?

  In terms of your relationship, both business and personal with Logan, do you ever feel like sometimes?

• 58:40Graham Stephan?

  You're not able to go and branch off on your own as much because a lot of it might be linked to Logan and his brand, his image.

• 58:47Speaker 01

  There's so much misconception and like misinterpretation of mine and Logan's relationship. It's, it's, it's, it's wild. Like I can do anything I want. I can do anything. If I wanted to start a podcast tomorrow and called Impulse, Impulse Evo and do a, he would be like, great. Anything I'm not doing is simply a result of my own lack of desire to evolve or insecurities or anxieties. He, he, he has wanted me to succeed in my own lane more than anybody in the world. Like literally 10, loves 10 10 burger, loves the night shift, loves all the stuff I do on the side. When I commentate for karate combat, when I, any of the things that I do, my book, he was the, he bought me a billboard. Like he is, he is, he's always

• 59:30Speaker 01

  been the biggest promoter of, um, of me as a brand. Um, and so it, you know, I don't, I don't think as far as relationships go in, in, in the space, it's like who, you know, who has a more storied relate? I mean, dude, we've done so much together. We've, we've, we've built entities together and, and there's always been so much speculation about how our dynamic is, you know, on show, off show, business side. And I mean, people just never seem to get it right. It's always like, you know, like almost like Logan's some sort of boss. And certainly there were times when he was, um, in 2018, 2019, but I mean, him and I have been, have been, you know, complementaries to each other for a number of years. Now he calls for advice. I call him for advice. We talk through strategies

• 1:00:13Speaker 01

  and, and guests and conversations and, and he's been extremely gracious in terms of like my ownership on the show. Like he didn't, I certainly don't have to have as much as I have or didn't have to. And so he's been a, you know, he's been a great, he's been an incredible partner and, and it's just so miss, it's, it's just crazy how miss, how the misconceptions about him as a person. And I think over the next couple of years, a lot of the stories that have wronged him and a lot of the big, you know, Commentaries that have gone on around him around certain topics will be right sized and reversed and and you know him and I've had to swim through that for a long time and you

• 1:00:54Speaker 01

  know it's funny because as much as I've reaped the benefits of having him as a friend I've also had to go through all of the landslides and pitfalls too and I've lost brand deals and and had you know things pulled because of the relationship as well but you know.

• 1:01:12Jack Selby?

  Who do you think are some of the most misunderstood celebrities?

• 1:01:15Speaker 01

  Logan and Jake number one. I mean Logan and Jake number one. I mean it's it's I think I think they because of their own doing, don't get me wrong, like obviously the stuff that they did at the beginning of their career, right? And and like I agree with that, but the the why they did it, the age involved, the maturity levels and the shifts in who they are as people. People decided we hate these guys. We hate Logan and Jake and we will never unhate them. It does not matter what they do and they're certainly a massive, massive community of people that just simply don't like them. And so I would say that they they certainly, you know,

• 1:01:57Speaker 01

  you know, are probably at the top of that, at the top of that bucket. And it my I've been I've been so blessed, me personally, because I've never really had to deal with a lot of that because I came out and just said, hey, like, listen, like, I used to love crack and, you know, I like stars and like, you know, like, I never said, like, hey, kids, like, buy my candy, you know what I'm saying? Like, like, watch my content to learn how to do building blocks. Like, I'm I was a piece of I try every day to be less of a piece of than I was the day before. And that's like, you know?

• 1:02:29Jack Selby?

  So people don't expect it.

• 1:02:30Speaker 01

  No, I mean, I think I think I I try to speak to a community of people who struggle, community of people who struggle with with with substance and with with mental health problems and relationships and and and need a voice from somebody who want who perseveres and continues to struggle, you know, every every day. And so.

• 1:02:51Speaker 01

  It kind of makes your job easy when you put out a book that talks about the stuff that I talked about in the fifth vital it. You know, it's like, okay, he's he's we know this guy and who he is. He's not pretending, you know, so.

• 1:03:03Graham Stephan?

  And to round out the finance and like money business conversation, I'm just curious, where is the money coming from on your end?

• 1:03:10Speaker 01

  Up until this year, the majority of it has been sponsorships on my YouTube channel. So on the night shift, like every week since. I mean, I'll just throw some stuff out there because this isn't the case anymore because I've been a little bit not as consistent and brand spend is in a kind of a weird place right now, to be honest with you. From about 2018 until call it like last year, right? Or into last year. Every video that I put out on the night shift generally had like a between like 30 and 70,000 dollar sponsor in it. So like, yeah, so so like

• 1:03:54Speaker 01

  for a long time and I have had great brand sponsorship connections and it's it's been sponsorship's been great. My merch did well when I did it, but I stopped doing that. Uh, ad revenue on YouTube. Uh, Snapchat revenue, which you know about, right? Snapchat revenue. I was one of the first creators in the creator program. Uh, as a snap star, when the program first started, it was a dramatic amount of money. Like, I mean, disgusting amounts of money, like the amount of money people, oh, my God, I mean, it was like, it was like. People, I mean, I was having personally like 40, 50,000 a month every month, like it was, it was a lot of money. And I'm talking about not a ton of posts, like I would post here and there.

• 1:04:34Graham Stephan?

  Are we talking about the stories?

• 1:04:36Speaker 01

  Yeah.

• 1:04:36Graham Stephan?

  Where the last photo is like some bikini or something like that?

• 1:04:40Speaker 01

  Yeah, yeah, yeah. There are girls. I won't name them, but they're like, dude, like have been having 300, 400,000 a month on Snapchat for ages. And people don't even know about this, dude, like, like, and, and you know who the big dog is on Snapchat? It's Austin. Believe it or not, Austin has been like Austin McBroom has been crushing on Snapchat for a long time.

• 1:05:03Graham Stephan?

  I thought David Dobrik.

• 1:05:04Speaker 01

  Dobrik was, but I mean, he's had so much. I don't know where he's at now. I know he was doing, I thought he was doing like a mill a month.

• 1:05:11Graham Stephan?

  That's what I heard too.

• 1:05:12Speaker 01

  And I think that's accurate. Um, so Snapchat, YouTube revenue across sponsorship and ads, um.

• 1:05:20Speaker 01

  Then Impulsive obviously is a fully separate entity. So any kind of ad revenue we do there, any across all of the short channels as well. And then any kind of sponsorship activity that we do on Impulsive.

• 1:05:30Jack Selby?

  And you had a percentage of that?

• 1:05:31Speaker 01

  Yeah.

• 1:05:31Jack Selby?

  And is that a percentage of sponsorships and ad revenue? And it's flat across all those things?

• 1:05:36Speaker 01

  Correct. Yeah, yeah, on the Impulsive side. So I'm just like basically called like a co-owner of the show, which has, Logan was very generous.

• 1:05:45Graham Stephan?

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• 1:06:31Jack Selby?

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• 1:06:47Jack Selby?

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• 1:07:13Graham Stephan?

  Why are you still in California? I feel like you would save so much money just moving to Las Vegas, moving to Puerto Rico.

• 1:07:20Jack Selby?

  Especially if you're traveling as much as you are.

• 1:07:23Graham Stephan?

  Dude, the Puerto Rico move alone, I mean, that would be so easy because Logan's there.

• 1:07:27Speaker 01

  I don't know. I don't know, man. I, I, I.

• 1:07:30Graham Stephan?

  Is it the network?

• 1:07:31Speaker 01

  Yeah, to an extent, I think.

• 1:07:35Speaker 01

  I think I'm a creature of habit to an extent. I mean, I certainly have been my whole life. When I fall into a habit, I can stick with it for some time. And, and you know, I, we, LA and California is just in a terribly sad state of despair outside of the taxes. Okay. Like forget, because, because one, I'll say this right off the bat. If, if it was 53% taxes, but I loved where I lived and I loved the state and the, and the state of things, you couldn't pay me a percentage back to leave and go somewhere I didn't like. I'm not, I will not change my location based on money. I just won't do it. If I was, if I was making less or

• 1:08:15Speaker 01

  something, maybe, but like, I just won't do it. I want to, there's nothing more important to your happiness than being happy where you are. And so like, truthfully, like if you, if you're going to have 10% more money, but you're going to be somewhere you don't want to be, it just, to me, that was just never attractive. It just wasn't to me. And so, and so now that gets into a weird place because California is in a bit of a state of despair. I was introduced to California in 2015. I fell in love with the state. I fell in love with the weather, the hills, how it looks. It's not the California that I fell in love with, but I just, I don't know. I just haven't been able

• 1:08:55Speaker 01

  to pry myself from, from the things that I do like about it. And the weather being one of them, you know, there are people here, Tav and Kefa and, and who are my best friends, manager Jeff is still here and, you know, his house luckily held up in Palisades. And, and also keep in mind too, one last note on it. There are these, there are these perceived exoduses to Vegas, to the big one was Miami. Everybody's going to Miami. The whole world's going there. The Nelk Boys, Steve Will Do It, and a bunch of OnlyFans girls went to Miami. Okay, like, like, don't overdo it, okay? Like, it's not, and, and a bunch of TikTokers, right?

• 1:09:36Speaker 01

  Like, I walk down in Brickland, it's like, every second is like, dude, like, can we do a street interview? The big dogs are still in the, the two coastal cities. They just are. A lot, some people moved to Texas, but dude, you wanna, you wanna talk about heavy hitters? They're not scared off by the extra 12%. The big, big dogs. Like, I'm talking, like, I'm good friends with, really good friends with Rich from Fashionova. He just dropped 141 million dollars on the one. Like, he didn't say, like, oh, I think, like, I'll go to, he actually, sorry, he did, because he just bought a 30 million dollar house in Miami as well, but he's at a level where he can, he can do that, but he stays here. He can stay anywhere he wants in the world. He can go to Monica, he can go anywhere he wants, he lives here.

• 1:10:20Speaker 01

  Because, no matter what you say, i- if you're playing in that echelon, you, you own in Brentwood, you own in Palisades or Malibu. Because it, it's, you know, there's people in Miami, don't get me wrong. Tom, we just did a show with Tom Brady, he's got a great house and, and, you know, there's a number of people who have homes there, but, but the, the two coastal centers are, are still New York and LA. And, and, so as you continue to spend time with these people and network with these people and work those rooms, you're, you know, I'm, I go to membership clubs here in New York. I'm at Zero Bond in New York, I go to Living Room here and Bird Streets and...

• 1:11:01Jack Selby?

  Why do you go to these membership clubs?

• 1:11:03Speaker 01

  That's where, it's where everybody's kinda hanging out now. We've, the, the, the nightlife has moved towards membership clubs.

• 1:11:10Jack Selby?

  So, what is, what is that?

• 1:11:11Speaker 01

  Every city has three or four good membership clubs that you have to pay a annual dues to, and you have to be accepted into the club. And certain ones are harder to get into than others. But basically, there's usually a really good restaurant, there's a really good lounge, you could host meetings there, and it's where kind of like the upper echelon of people go. And so, like, I, I can give you every ci- like, this is, this is like my world, right? So I can give you every city. It's, um, LA has a place called Bird Streets. There's San Vicen- uh, San Vicente, there's a bunch of, like, older ones, but right now, it's like Bird Streets and a place called Living Room, and Living Room is-

• 1:11:52Speaker 01

  Extremely, extremely selective. Like, I have to go do interviews to try to have a committee vote me in right now. And that's so living room is, I don't even know if I'm supposed to talk about this, but I don't care, but maybe it'll, I'm sure they're fine with it, but it's like maybe 4,000 hours for the year, right? Oh, it's not bad. It's not crazy. Yeah. Then you've got, um, in Vegas, they're opening Zero Bond, will be at the win. What is that? Uh, Zero Bond is a New York-based membership club, but there's one opening in Vegas. Oh yeah, you should know about this. I'll, I'll connect you to, to the guys there. How much is that? Uh, about the same, maybe 3,000 or 3,500. That'll be at the win, so members only, so.

• 1:12:26Speaker 01

  Do you just go whenever you want, or is it scheduled meetings at certain days? No, you can go whenever you want. And what is it, just like a hangout? It's a hangout, it's a lounge, but like, it's like, you're, you know, it's, it's, Travis Scott is at that table, and then the next one over is, you know, like, Michael Rubin. Like Soho House? Yeah, but, uh, super elevated. Not, not Soho House, cause it is like Soho House, but it's, whereas the pricing is about the same, they're more selective in their, in their process of accepting people. So you can't, it's not just because you can write that, you have to be accepted into the, into the place. Got it, okay. You have to be usually nominated by, or referred by two or more guests, and then you have to be accepted by the committee at the club, most of the time. Makes me want to do it. I want to do the Vegas one.

• 1:13:09Speaker 01

  No, they're cool, they're cool, they're cool. The Vegas one is where you want to be for, for you. Yeah. And then in New York, you've got, you've got, uh, Zero Bond is a great one in New York, but then Crane Club is a town establishment, so Crane Club's been crushing it in New York. All of it is built off of a very London feel, and London is a very, very membership-heavy city, and so if you're not at a membership club in London, you're really not doing the right thing. It's, it's not like you're going to like clubs and bars. It's, there's, Annabelle is probably the most famous membership club in the world. I mean, you're talking about some people dropping a million to $2 million to get into a special section of Annabelle, which has unguarded Picassos on the wall, like it's the real deal. Um, then there's

• 1:13:52Speaker 01

  a place called 22 in London, there's a place called Arts Club, and, you know, they serve some of the best otoro and some of, you know, great steaks, and it's just. Good conversation, good people, protected, secure. Where, you know, I was at Bird Streets a couple of weeks ago and you know, Taylor and Travis came in and they're just sitting there and they don't have to worry about who they're next to, you know what I'm saying?

• 1:14:14Graham Stephan?

  Yeah.

• 1:14:15Speaker 01

  I mean, they should in my search circumstances. Who's this idiot? But like, but it's an interesting dynamic and I don't, I don't, I don't currently belong to any, I'm finally making a, I will get the zero.

• 1:14:27Graham Stephan?

  How are you in there then?

• 1:14:29Speaker 01

  You can go as guests, you can go with anyone who has a membership.

• 1:14:32Graham Stephan?

  So is that the, the shift from nightlife right now is gone from like clubs and going to like, what was the one, One Oak? They used to be like really big here.

• 1:14:40Speaker 01

  Yeah, Oak, Oak closed and there's now Keys.

• 1:14:45Speaker 01

  There, there's certainly, so, so first and foremost, as far as nightlife is concerned, alcohol is in decline. Alcohol is in rapid, permanent decline, they're saying.

• 1:14:55Graham Stephan?

  Yes.

• 1:14:56Speaker 01

  There's just a lot of people out there who just don't want to drink alcohol anymore. It's very, you know, it's, it's, it's very detrimental to your health, to your decision-making, obviously. Um, and so some people are going towards psychedelics, some people are just doing drugs, like there's a lot of stuff going on out there, but alcohol has become, yeah, it, it's in decline. And so what you're seeing along with that is you're seeing a lot of very alcohol dependent scenarios also decline. And that means super clubs because there's really no way to, to want to spend that much time in a club, like a super club without being under the influence. It's just not a, so I think you're, I think the trend will continue to push towards lounges,

• 1:15:41Speaker 01

  places that you can have conversation, which is great. Um, and, and, and of course, like we live in a world where everybody wants to have, uh, they want to be in an aspirational scenario. Everybody wants to be at the place that you can't get into. You know what I'm saying? It's just kind of, kind of the thing. And right now that's membership clubs, but it is also even behind the, the, the, the, the rise of Delilah, for example. I mean, Delilah in Vegas, I believe Delilah in Vegas is the number one producing restaurant on the planet, right? I could be wrong. This could be completely off, but, and it might not be like, I think a lot of places will list Mila in Miami.

• 1:16:24Speaker 01

  I mean, we're talking about hundred and like hundred million dollar annual establishments at this point. Like it's insane and I love Mila in Miami as well. It's a it's a fantastic restaurant, lounge, bar, club, everything. But it certainly feels like people are moving away from the from clubs and more towards lounges, speakeasies and places that play music.

• 1:16:48Graham Stephan?

  You would make a fortune if you started your own.

• 1:16:50Speaker 01

  I would love to. I I wouldn't. I don't. I don't think it's outside of my.

• 1:16:54Graham Stephan?

  No, I think it's perfect. I think it's.

• 1:16:56Jack Selby?

  You deserve burgers there.

• 1:16:57Graham Stephan?

  Dude, with your network and who you have behind you, oh my gosh. I mean, it would be crowded day one. No other influences during that.

• 1:17:07Speaker 01

  It's funny you say that because we we almost just did one to to to house 1010. They wanted it to be a a combo of like a bar and and 1010. And we didn't do it all simply because it was here. We didn't like the location.

• 1:17:21Speaker 01

  But but certainly and and also like that's that's like the the weird situation to be in now is like the access to capital like for creators like at at this level is just insane. Because I was excited to come on the show today and it's because like I do see all of the stuff. Like I see all of the backend that like the world doesn't usually hear about. But like there's a lot of these companies right now that have a ton of funding to like buy perpetual ownership of creators. Like I'm sure you guys have probably either been offered or know.

• 1:17:50Graham Stephan?

  I've been offered, but the offers are so low when you look at like the payback period, which I understand for a creator could go to zero overnight. So you have to.

• 1:17:58Speaker 01

  But what are you talking like 30, 15, 30 years? Are you talking about the length of the payback period? Or the length of which they own?

• 1:18:05Graham Stephan?

  No, I'm talking about the length of the payback period. So it's like it will. I would be better off just taking my ad revenue for 12 months. And like take a buyout offer.

• 1:18:13Speaker 01

  Well, the the whole thing is they do it in the event that you need upfront capital.

• 1:18:19Graham Stephan?

  Yep.

• 1:18:19Speaker 01

  And the the the the obstacle they're up against is when they're coming at people that don't have needs for upfront. There's only a few people who spend all of their money on their business. And and and and like truthfully, like. With Jimmy, like, we'll see where it ends up. You know what I'm saying? Like, we'll see what there's all these people out there that want to count everybody's billion paper billions. You know what I'm saying? Who knows where it goes? Who really knows what happens? You know what I'm saying? Now, for Jimmy, it's gonna work. Oh, yeah. His little experiment will work, but for other people who are just dumping 100% of their revenue into their projects, like it's, dude, it's not always gonna work. You know, and so.

• 1:19:00Speaker 00

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• 1:19:56Speaker 01

  No, there's just so much capital out there, like, that's the one thing that, like, is the easiest thing to get. Like, it's the hard thing to get is operational acuity, expertise. Like, like, dude, the reason why Prime is Prime is not because they had somebody that was willing to put up $20 million. It's because they got operational greatness in their partner. You know what I'm saying? Congo, like, like, they got the best in the world. They got world-class operational support, manufacturer, distribution connections. But it just, it all comes down to. Who you're working with and and like the and like how pa- how the passion for the project actually works. 10 10 Burger works because I it is don't it's I care about that burger like it's my child.

• 1:20:41Graham Stephan?

  Yeah.

• 1:20:42Speaker 01

  It is the best burger. It really is. I am obsessed with it, you know, and Logan is obsessed with Prime. Obsessed with it. He wakes up. It's the only thing he thinks about and talks all day about. You know, so it's it's that's a part of it.

• 1:20:55Graham Stephan?

  It was cute. By the way, I I had um some gardeners who are redoing my front landscape and I had their kid with them and the kid was maybe like five years old, six years old. And anytime I have someone at the house, I offer them, I say, hey, can I get you waters? And I just happened to do you want waters? I got Prime? And the kid, oh, my God, his eyes lit up and the mom was like, you have Prime? And I'm like, yeah, I have Prime. And the kid was like a big fan of Prime, like that was his thing. And I brought out Primes. And there was a new flavor that I don't think was in stores yet, and I gave that to him. I'd never seen someone so happy. And then I said, do you like Feastables? And he's like, Mr. Beast? I'm like, yeah, Mr. Beast. And I brought out candy for him. They were so excited.

• 1:21:35Speaker 01

  Yeah, yeah, yeah.

• 1:21:36Graham Stephan?

  So excited.

• 1:21:37Jack Selby?

  It's crazy. I remember, you know, that reminds me during Halloween this year, I have a neighborhood that gets thousands of kids like like we probably bought 4,000 pieces of candy and we ran out with like two hours to spare. And I remember I had a bunch of Prime because I keep sending it to me as well. Like I have, keep sending it. Thank you very much. But I remember I would randomly pick like one out of every 20 or 25 kids like, all right, come on, what we're gonna do is we're gonna play a game. We're gonna throw a piece of candy off of the uh the top of the staircase. And if you catch it in your basket, I'll give you a special treat. And it was a Prime. And when I gave it to the kids, they would freak out. I was like, you know, like it's a drink, which is great, but I don't know what it was, but like, I don't know. And then everyone started talking about it. People would like try to sneak back in like.

• 1:22:21Speaker 01

  It's it's lightning in a bottle. I mean, truthfully, like what happened with Prime is not to be replicated. It's it's I I how it worked and and and it's it's like it's a combination of things. It's it's it's like I said, it's the marketing acuity, manufacturer capability and and distribution connections uh to to to get to retail, to do all that stuff and do it right. It's the marketing, the day to day marketing, the short form marketing, the storytelling that Logan and KSI did. But then it's really more than anything else. It's like. Have I have I identified a hole in the marketplace that really is has has a yearning to be filled? Who knew that was gonna?

• 1:23:03Speaker 01

  I don't think anyone on that team thought that that product was gonna do more than $20 million like like like dude, when when when they started talking about billions with an S in sales like it's mind blowing. It is mind blowing to imagine where that product has gone. And it's because all of those three things checked out. There was a there was some sort of desire within the or or or or ability to disrupt that that sports drink or hydration space that they filled.

• 1:23:35Graham Stephan?

  Yeah. But I think but it's such a strong brand that I think especially kids really, really, really resonate with. Like, I remember, speaking of Jack's Candy, Jimmy sent us his candy, but it was wrapped in $100.

• 1:23:50Speaker 01

  Yeah, yeah.

• 1:23:51Graham Stephan?

  Of cash. And he sent it if to give it out in Halloween. And so what we did for fun is I took the candy bar out. So it's just the cash.

• 1:23:59Speaker 01

  And then you took the money to the blackjack tables.

• 1:24:02Graham Stephan?

  Yeah, and I tripled up. No, no. So in the giant thing of candy, we have a wad of hundred, a wad of $1 bills for $100 and then the candy. And we just let the kid pick. The kids never picked the money. They would pick the Mr. Beast bar over the $100. Now, I'm talking like they're four years old, five years old, whatever. But there's a few times where the parent was like, are you sure you want that? And like, yeah, and a candy. Are you sure you they picked the candy over the $100.

• 1:24:31Jack Selby?

  Yeah, but then we had some like older trick or treaters that were like, you know, 14, 15. And then we would like pulled out the money and they'd like take the money.

• 1:24:38Graham Stephan?

  Yeah, but it upset me.

• 1:24:40Jack Selby?

  Some kid with a mustache came up and I'm like, okay, like, what do you?

• 1:24:43Graham Stephan?

  But you know what it upset me? How ungrateful they seem like they would just take the money and then no reaction.

• 1:24:48Jack Selby?

  I think they were in shock. Is that like they're like, this is no way.

• 1:24:51Graham Stephan?

  No, but they would take a look at it, put it in the bag, thank you. And then it's like that that wasn't just a candy. That's a hundred bucks in cash.

• 1:24:58Speaker 01

  No, kids are losing. I mean, dude, look, they're losing track of like, it's like I go online nowadays and The the the storylines around how much everybody's making, which you see all the time, and they're so wrong. I mean, they are so wrong. I like it's like DDG posted this like funny screenshot last week.

• 1:25:17Graham Stephan?

  That was that's not real.

• 1:25:18Speaker 01

  Not even one twentieth. He doesn't even like, you know what I'm saying? Like a 12 million dollars a month? He's making 144 million dollars a year in ad revenue. And every kid that read that was like, oh, wow. Like, what a that's a good month for him.

• 1:25:33Graham Stephan?

  Bro, what what are you talking about?

• 1:25:35Jack Selby?

  I I was surprised people believed that.

• 1:25:37Speaker 01

  Some people, all the young kids, they've lost track of like, not lost track, they never learned what money means or how much is realistic or whatever. It's like, you know, like, once again, I'm not going to pocket watch DDG. And he makes he makes great money, but he doesn't make 12 million dollars a month. I would I would assume if he has a great month, he might make 400,000, 300, 400,000 dollars on a great month on Twitch. Maybe, maybe.

• 1:26:00Graham Stephan?

  But you know what? It's on kick, but it's good marketing.

• 1:26:03Speaker 01

  And he's great. I was just on stream with them last. He's DDG's great, and he's a great creator. But but dude, come on, they they they're just too young to understand what those numbers mean. And they're too and they're too, uh, brainwashed by those big numbers and contracts that are real. Like, when you find out, you know, uh, you know, when you find out the size of of a of a Steph Curry contract, you know, now that type of stuff makes sense. You're like, whoa, wait, dude, like, if he is Steph Curry has a contract for, you know, 250 million dollars, then certainly like, you know, uh, no, Neon is making 100 million. Like, they don't understand like the deviations between the the how much people are making.

• 1:26:48Jack Selby?

  I just remember there was a period of time where it was a few months and I saw like so many Twitch streamers had their revenue leaked like 10 times.

• 1:26:56Speaker 01

  Because it's just all, uh, it's a thing. Yeah, it's farming. That's all it is. That's all it's just farming.

• 1:27:01Graham Stephan?

  Wait, so those weren't accurate? Because some of those I saw and they seemed very believable.

• 1:27:05Jack Selby?

  Yeah, I think they were accurate, but like there was there. I think it happened like five times in one month with like the same creator is like, oops, and he's like screen recording something clicks on like a browser. And then it shows like 400 grand or whatever.

• 1:27:17Speaker 01

  Yeah, today. More like that day. Yeah.

• 1:27:19Graham Stephan?

  Yeah, but the sellers are obviously inspect element and they go and they change the number.

• 1:27:24Speaker 01

  Well, that's yeah, yeah. And you can, you can, you can usually see it, but they don't understand, you know? But, but yeah, the, the product side and the CPG side has gotten crazy and it's like, uh, you know, it's seeing like what happened with Alani and, and, and just all of these, these uh, creator products is just crazy.

• 1:27:43Graham Stephan?

  Were you able to get any percentage ownership of Prime?

• 1:27:46Speaker 01

  No, I have, I have a verbal guarantee that I will be made whole. And then, and then I was given equity on lunch leave, which is great. Cause, cause Beast is involved. It's a, it's a great product, but the, the prime joke, as it is seen now, wasn't always, I mean, it was a sore spot for me for sure. It kept me up a lot of nights and you know, it's a, it's a heavily protected cap table with, with less people on it than you could ever even imagine. And it just didn't work for me. It didn't work out, you know, and, and it wasn't even Logan that said, no, you know what I'm saying? It just, it's, it's just an unfortunate situation and, and you know?

• 1:28:27Graham Stephan?

  What do you think being made whole means?

• 1:28:30Speaker 01

  I think it means, you know, you have been a part of the journey and you post it whenever you can, and you share it and you connect people and you network it for people and you support it. And most importantly, it's in front of you on every episode of a show that you co-own. You know, and, and is responsible for probably one quarter of the impressions that have driven the brand.

• 1:28:56Speaker 01

  They're gonna be fired up.

• 1:28:59Speaker 01

  I, I, I believe that there will be a retribution there for it. I truly believe that.

• 1:29:04Graham Stephan?

  How do you handle any creative differences like that between you and Logan? Cause Jack and I have a very similar dynamic where we're partners on this.

• 1:29:11Speaker 01

  Yeah.

• 1:29:11Jack Selby?

  I would say I'm more of the networker. Like I'm always like hanging out with who, who, God knows who.

• 1:29:16Speaker 01

  Yeah.

• 1:29:16Jack Selby?

  And Graham kind of keeps to himself, but like does a lot of the operating.

• 1:29:19Speaker 01

  How long have you guys been doing this?

• 1:29:21Graham Stephan?

  Yeah, six years, six years.

• 1:29:22Speaker 01

  Together, six years.

• 1:29:23Graham Stephan?

  Five years, five years on a podcast, six years working together.

• 1:29:26Speaker 01

  Got it. So you, so you probably also have gotten to a point where. They're a lot far and fewer between, I would assume, those disagreements.

• 1:29:36Jack Selby?

  I honestly can't even remember the last time Graham and I had a. Like, we have, we have some guest disagreements.

• 1:29:41Graham Stephan?

  That's really the only disagreement we have is Jack will suggest a guest that I'm just like, oh, I don't want to talk to this person.

• 1:29:47Jack Selby?

  I'm willing to have on anyone, you know, and, and Graham is a little bit more selective, but it's, it's a push and pull and it's, it's good that we have that disagreement.

• 1:29:53Speaker 01

  For sure, for sure. So, so, I mean, I mean, dude, like, Logan and I are coming up on about almost 10 years now of friendship, of business, of creative, of navigating some of the most insane PR and, and real life disasters you could ever imagine. I mean, their book, my second book will at some point come out and it's just, we've been through so much. It's, you know, globally and, and just online. And, and a lot of those, a lot of that stuff was, we, we, we had some real fights, dude. Like, I mean, real, like, fights that would potentially or disagreements that potentially can other relationships, like to a point where like, dude, like, we had a really,

• 1:30:37Speaker 01

  we've had times where we didn't talk for months, you know, and, and had to like have third parties come back and like re-interview. And those, they stopped happening probably maybe like four years ago, I would say, and now we don't disagree. I mean, dude, like, it's, it's so rare for us to have even a slight moment of like, we, it's just, we just, if I start a sentence, he finishes it. If he starts it, I finish it. It's, it's, we're just so lasered in, uh, tuned in on, on the things that we do work together on. So then he's got a, a massive share of stuff that I don't even know about, never hear about. But on the stuff that him and I work on together, we are, we're locked in.

• 1:31:17Jack Selby?

  What do you think you or he had to change in order to affect a relationship like that?

• 1:31:24Speaker 01

  Yeah, hopefully it's interesting for the viewer, but I mean dude, it's, I mean, it's a, it's a great question. Cause it's, cause like dude, but we, we, I think we both had to, but certainly as an older, as a person who's older and a person who has, has had a tremendous lesson on empathy throughout life and, and, and, and how to work with other people. I certainly came into the relationship with Logan with more experience in that space. I, I had a little bit of corporate background. I knew how to give, you know, the feedback sandwich of positive, negative, positive. Like I knew how to do all that stuff. And I was the one that had to go and teach him how to,

• 1:32:06Speaker 01

  you know, fire someone who had done something terrible or how to um, give feedback to someone that he had a creative disagreement with. And so a lot of it was like learning that I had to instill in him. But that is always difficult when you're trying to instruct someone how to

• 1:32:28Speaker 01

  give feedback on something that you're involved in. So that's when we would break. I mean, I mean, you know, I got him out of with other people a million times. I tell them all the time. I, I like to think that I had at least some impact on the smoothing over of the relationship with the UK and the Sidemen. Because with all of the, with all of the

• 1:32:51Speaker 01

  furious, you know, and, and, and just terrible energy between him and KSI that got to a point where it was, I mean, we, we had security issues. I mean, all the time. I mean, we would have to travel to Manchester with heavy security. They would have security here. Like

• 1:33:07Graham Stephan?

  What were they, what were they afraid of between that? Like, I can't imagine none of the Sidemen like pulling up on Logan.

• 1:33:13Speaker 01

  No, fans probably. Fans or, or, yeah, or, or, or, I mean, dude, we, we had, I remember we um, when Logan and uh, and, and, and KSI, when that, all that beef had first started, I mean, we, we pulled up to Yamashiro. Cause I knew KSI was there and we, we just, me and him pulled up and, and Logan on him and we, and they got each other's faces. And it was like, really like heated moments. Like, like there was a number of times where that almost happened um, outside of the boxing ring. Right? And um, and, and so like in that scenario, like. They hated each other, but I was always trying to work with, you know, Bazinga and this person and that person to try to keep the relationship alive.

• 1:33:55Speaker 01

  And I'd like to imagine that there was that at least represented some level of, of smoothing over in the process to get those two back together. You know, maybe they would deny that, but I don't know. That's where I'm at. So it's, so it's like, you know, it's, it's, it's, it's, Logan matured a lot and we started, I think, to see more eye to eye on stuff that we, we might not had, have in the past. And that, and that's now we just are on autopilot.

• 1:34:25Jack Selby?

  I've heard from people that were in the past that one of the most difficult parts of recovering from,

• 1:34:34Jack Selby?

  or this or that, is that when you take, it's like one of those pleasurable visceral experiences that you can have. And then after that, life that exists, you know, you don't have that level of stimulation in anything. Is this true or is that like,

• 1:34:52Jack Selby?

  not really something that affects?

• 1:34:53Speaker 01

  It certainly is true for an, in early recovery, certainly. Because the good, the good news about it and the good news about life in general is that the brain has a miraculous ability to regenerate. It, it is, it's an incredible organ that just, that just can truly, truly regenerate. And, and so in early recovery, certainly you are, you are numb to everything. And there's really nothing that's going to, to, you know, feel the same way that it did. But

• 1:35:34Speaker 01

  you will start to find a lot of pleasure in the clarity that you get from being sober. And your ability to say and speak into existence and, and, and do things that you just never would have had. And, and I mean truly true, being truly sober, not on, or not on, off of everything, getting to a point where you're just literally just back in the world. Because, because I had moments where I got down to a few milligrams. And I was on a little bit, it's not the same. It's not the same until you get fully clean. But even now, yeah, to an extent, I sometimes do feel that still. I do, I do sometimes feel like,

• 1:36:16Speaker 01

  Whether it's that or

• 1:36:21Speaker 01

  any of the other dopamines that I've been to in my life, that without, without that adrenaline and without that spike of or drip of dopamine that I do feel a little bit less enthused about things that other people find massive amounts of enjoyment in. And it's been, and it's been a tough path to navigate only because it it pushes me away from some of the simpler pleasures of life, which is, you know, uh, which can, can, can end up being more, can create more sadness in the long run. I've had trouble in relationships. I've had trouble in

• 1:37:02Speaker 01

  finding joy in things that other people, watching a sunset, or, you know, any of those more, you know, thoughtful activities could usually invoke in people, um, just because I've, I've, I've become so attuned to that adrenaline and to that, that, you know, overstimulation, you know, and that's what I'm trying to fix now. And I think, I think truthfully, like a full dopamine, this is like the next layer, like forget just the drugs, but like real true dopamine detox, meaning like, hey, 20 minutes a day on your phone, 10, you're not responding to any of the text messages. You're, you're really just really living and you're not, you're not, you know, you're not having the ice cream.

• 1:37:46Speaker 01

  You know what I'm saying? Like you're not, and you're not, for me, you know, I've had my,

• 1:37:51Speaker 01

  you know, struggles with on the sex side, like you're not doing that. You're not going to Vegas and hooking up with the girl, the bottle girl or this star or that person or whatever. You're just not. Because then you start to really reset that receptor and you really start to then potentially get enjoyment from going for a walk with a dog, you know? Cause you can really, yeah, you can burn your, you burn your glands out, you know? I mean, there's only so much, there's only so much dopamine serotonin in your brain can create before you're, before you deplete it.

• 1:38:24Graham Stephan?

  What would you say you're to now?

• 1:38:26Speaker 01

  Right now?

• 1:38:27Graham Stephan?

  Yeah. And it might not be like a substance. It could be like views. It could be,

• 1:38:33Speaker 01

  I'm in a, I'm in a, could, I'm in a pretty good, the phone for sure. That, that for sure. That is not, that might be my only right now. That one and, and.

• 1:38:45Speaker 01

  You know, and, and, and certainly I still, I'm still, I'm still working through, to be completely transparent, I'm still, I'm still working on the girl stuff a little bit. I, I certainly just, it's, it, it has always been kind of part of my real world brand, my content brand.

• 1:39:06Speaker 01

  I love girls. I don't know how else to say that. And, and so I, I just had a relationship for a year and a half and I did great. And it was wonderful. We just, we just had some compatibility issues that, you know, were not related to that. And I, so I have it in me, but once you then, once I then get returned to the streets, as they say, you know, it's, it's, it's, it's not something that I, that I am incredibly, always incredibly proud of. So, so, but the phone is number one. The phone is number one. I mean, I, I cannot get the thing out of my hand. It's, it's, and, and, and for someone who understands and understands coping mechanisms and has learned how to work through things, the idea that some 13 year old is learning about this and dealing with this is, that sucks.

• 1:39:50Graham Stephan?

  Yeah.

• 1:39:51Speaker 01

  Cause, cause this isn't like, or, or something like that. This is every single human. With the exception of a few Buddhist monks and some people that maybe can't afford it. I don't know. Like every kid out there is just walking around looking at the phone all day, 12 hours, 13 hours, 16 hours. It's, it's, it's not, we were not manufactured, evolved, we did not evolve to this type of activity. When I walk out of here, as you know, and we could, I can give you the phone back again. And you could look at the, the re-up, which will still be going right now. We, our brains were not trained to interact in some way with a thousand people a day.

• 1:40:31Graham Stephan?

  Yeah.

• 1:40:32Speaker 01

  That's just not.

• 1:40:33Graham Stephan?

  It's tough though, because for you, that's also your livelihood of like, that's your network. That's your social media. You gotta check your emails. You gotta take phone calls. Same thing for me too. It's very difficult to get off of it.

• 1:40:43Speaker 01

  But you should, but if, as, as a 40 year old, I wish that I was, could, could say that I was a little bit more disciplined in not, you know, falling into the doom stroll every once in a while, or, you know,

• 1:40:59Speaker 01

  There's only so much stuff that I would still like to talk about because like I've I've tried to like really provide present a better. My DMs, I always have funny DMs from girls and it's a funny thing to just look at like you'd never believe so.

• 1:41:14Graham Stephan?

  What do you get?

• 1:41:16Speaker 01

  They're just because of the girls that I've always hung out with and like I not as much anymore, but obviously like I had my past with with the adult stars and and all that. It's like, girls are very forward. So just like.

• 1:41:28Graham Stephan?

  What's so?

• 1:41:29Speaker 01

  They'll just send me like, like, hey, I just got to LA. Can I like give you? Or like just.

• 1:41:34Graham Stephan?

  Are you serious?

• 1:41:35Jack Selby?

  Are these girls that you've ever talked to before?

• 1:41:37Speaker 01

  No, no, no, no. They're just like random messages and like, so it's it's it's like another thing that we weren't really designed as humans to.

• 1:41:44Jack Selby?

  And what does that make you feel when you see somebody?

• 1:41:46Speaker 01

  Nowadays, nothing like it's it's it's I don't even won't even respond 90% of the time, but it's just like. Well, no.

• 1:41:53Jack Selby?

  90 is honestly not that like if you get 10 a day, that means.

• 1:41:56Speaker 01

  No, it's not. It's not that many. It's not. It's not that many, but it's it's it's it's like. I've just oh, and and that's been that way since I've gotten here just because I'm I'm a fun outgoing person and like I like Cyndi Lauper said, girls just want to have fun like they love going out and going to the membership club or having dinner or going traveling or whatever, you know, we're doing it more than anything. Just want to laugh. Just want to have a good time, make jokes, like whatever. And so it's like for me, that's like always something that I've had to like. Deprioritize from a time standpoint and that's why I've just been so like lately, just wanting to.

• 1:42:34Speaker 01

  Make the relationship side work because it it allows me to like take the the to to really, first of all, build something great with someone and. Achieve a level of happiness and close emotional closeness and like have a friend, you know, at that level that you can be vulnerable with and they're there for you. But it also like allows me to avoid a lot of distraction. Uh, but I just, it just hasn't worked out for me, you know? Just like for a lot of other people, it hasn't, you know?

• 1:43:07Graham Stephan?

  So how are you so smooth with women? What's the secret?

• 1:43:11Speaker 01

  I don't take it. I just don't. I like, I just don't care per se. Like I think I think like truthfully, like the more you. The more.

• 1:43:23Speaker 01

  Like effort, you're really, the more you show that you actually like are like affected by any kind of outcome, like it's it shows so much like if you if like, I'm not saying to play games if you're if you're trying to get into a serious relationship. If you're in a relationship mindset, then it makes sense to be upfront and thorough and and and say like, hey, listen, I I care about you. Like, why don't we do this? And then to fully lock in and not try to not look like you care like that's your partner, be a partner, right? And I just did that for the past two years.

• 1:43:56Jack Selby?

  Wait, so so you're saying in order to get the initial interest, you have to act kind of like apathetic towards them like you just kind of, ah, you know, it is what it is. If they do something to try to test you to see if they can get a reaction, you're just like, ah, you know, it's not a big deal. And is that is that stuff that they do that you have to be not affected by? Or is it just everything in your life you have to be not affected by?

• 1:44:16Speaker 01

  This is like this, like this, I know, I hate talking about this. I'm gonna, we're gonna talk about it, but I hate talking about this because I don't like people ever feeling like I'm I'm like bragging about stuff. It's like a really big insecurity of mine. I know that, no, I appreciate that. I just, it's a huge insecurity of mine. And like I I hate like, it's one of the reasons why I wear a rubber band and I don't, you know what I'm saying? Like, I don't wear a watch and I don't, I just, oh.

• 1:44:43Jack Selby?

  But you you have evidence. I mean, we have here that you you dated the the most Googled woman on the internet, right?

• 1:44:49Speaker 01

  Yeah, yeah.

• 1:44:50Jack Selby?

  So you you have evidence of being decent with with this?

• 1:44:53Speaker 01

  Sure. And yeah, definitely. And among, you know, many other great women for sure, but.

• 1:45:00Jack Selby?

  Yeah, you know, of course.

• 1:45:03Jack Selby?

  Men downplay F2, yeah.

• 1:45:04Speaker 01

  Yeah, for sure. But but so basically what I say is this, there there's just so many like cushion pull mechanisms as it pertains to those like initial meetings with women. And and and and the early phases and like for me, it's it's like with with girls that I talk to, like, I always have like a absolute perfect level, like right where oil meets water, like a perfect level of mix between compliment and playful.

• 1:45:40Speaker 01

  Banter and that means like I'm I'm generally like talking a little bit like messing around, but in a way that's making them laugh like and making them feel comfortable to do the same back to me. Like if you watch any of my content with either of my last exes, like we're usually poking fun at each other in a fun way. So I'm doing that early on, like I'm picking out like little funny things and you ought to be careful with this. You know, it's never it's it's you gotta be, you know, like anyways, you but you're not you're really not trying to appear in the beginning like you don't care. You just really need to kind of not care in the beginning like like, you know, it's a lot of these guys get into a lot of trouble because they they're they're too quick

• 1:46:25Speaker 01

  to text back because they they just get really excited and there's nothing there's nothing wrong with it. You shouldn't feel bad about the fact that you feel strongly and you like someone and and and you know, you want to talk to them. That's great, but but there's just a lot to be said about how a girl reacts to your nonreaction and to your non, you know, over desire to like over over stimulate the conversation. It's it's it's it's a massive, massive thing in terms of

• 1:47:02Speaker 01

  making a girl feel like maybe potentially they're not your only option. Maybe potentially like maybe maybe they they should be interesting and interested in potentially texting you and and and asking what you're doing that day. You know what I'm saying? And and a lot of of course comes down to what your value is like, what do you bring into the table, right? And and and and for a lot of people, all you need is is that ability to to make them feel comfortable and and laugh. I mean, dude, you'll you'll you'll see a ton of, you know, people that you wouldn't expect dating way out of their league because they're they just they just know how to make a girl have fun,

• 1:47:45Speaker 01

  you know, and and there's a million ways to skin it, dude. There's other guys that are really dude, like the other one that's like a known person here is Banks is, you know, kind of in a similar boat and he he's a bit different than me. He's like a big like, because I study all the these different. People, he's more like-

• 1:48:04Jack Selby?

  So you're saying this is something that you like practice and work on?

• 1:48:07Speaker 01

  It becomes a practice.

• 1:48:09Jack Selby?

  It's not kind of natural?

• 1:48:10Speaker 01

  No, it is, it is, but it's, it's, you certainly just, it's just like anything else in life. You just certainly become better and better and better and better at it. You know, as you, as you, you know, as the, the, the relationships and as the girls you're going after, or trying to talk to, go from all the way up now to most Googled on the internet. Now all of a sudden, you're, a conversation with Em Rada is like everyday conversation. You know what I'm saying? Because you're just like, okay, like, this is, you know, another Googled girl from the, I've done this stuff. I know it sounds crazy, but, but like Banks, for example, is like, he's just a big, he turns in, he's like the sweetheart, full on sweetheart. So he's like, you know, meets a girl, he's already got flowers, he'll like go grab flowers from the attendant.

• 1:48:52Speaker 01

  And like, he's just really like, he's super complimentary, like, I'm the opposite. I'm like, I'm a little talker and I want to like banter.

• 1:49:01Jack Selby?

  Yeah.

• 1:49:01Speaker 01

  And, and so there's a million different styles, if that's what, listen, don't do any of this, by the way. Like my, my, my real advice is like, go find a good girl that doesn't need to be, you know, charmed or, or, or, or like game played with and settle down with her and do, and if that's what you want, and go do that. Like this is not, this is what I was, I'm trying to avoid is just like, the idea that, that that is an outcome that you even want in life necessarily. I think, I think guys want to experience it, but it's another thing that you can certainly get to. It's another thing that I, I, I've, you know, it's like when you have, I, I say this, I wrote this in my second book,

• 1:49:45Speaker 01

  that I, you know, I haven't published, obviously, or had anybody read anything of, but I said, men grow up-

• 1:49:55Speaker 01

  With this desire to every girl in the world. And for a very, very select group of people. They uh they are dealt the curse of actually having the ability to do so. Because it's uh it's you know, like it it it it it devalues and and and and devolves such a beautiful thing, which is a relationship between a man and a woman into something that becomes gay almost gamified and and you know um. It it seems very attractive from the outside, but I can assure you it's an empty, it's a very empty um. Thing if you're doing it for that reason, if you're if you're doing it to try to find a a a a a partner, then then certainly. But hopefully you don't need to play games to do that.

• 1:50:40Jack Selby?

  How much on average do you spend on a first date?

• 1:50:42Speaker 01

  Probably like seven or eight hundred bucks.

• 1:50:44Jack Selby?

  Oh wow.

• 1:50:46Speaker 01

  I got a hotel yesterday so that she could change before Nobu and we didn't stay at it. I'll if I'm if I'm gonna do it. Yeah, but we just she we went there after.

• 1:50:56Jack Selby?

  She couldn't change in the restroom?

• 1:50:59Speaker 01

  It I don't know why I did that. I did it because I wanted to just have a home base in the I it was Malibu's far. It's so I just I it's pretty insane. I'm not gonna lie to you. I just I I if I do dates, I rarely do dates. Most of the time it's like, yo, come meet me at Barney's or or.

• 1:51:15Jack Selby?

  Or what?

• 1:51:17Speaker 01

  This Ibiza trip that we're going on.

• 1:51:21Speaker 01

  There's like 10 girls coming on it and probably like. There's probably been like a collective like 150,000 spent on just that.

• 1:51:29Jack Selby?

  What's what's the most you've ever spent on a first date?

• 1:51:31Speaker 01

  Thousands. I mean, I mean, for a for first dates have sometimes been have been like meet me at at, you know, the to the meet me at Venice, jet to Vegas, three nights away at, you know, Encore's Tower Suites. You know, dinner at Delilah, night out.

• 1:51:50Jack Selby?

  First date?

• 1:51:52Speaker 01

  Yeah, because it's not a date for me. It's like, because that's not how I don't work like that. I, I, I'm crazy. I'm actually like, actually like, not even showing you guys, but like, I'm actually like, I will talk, talk to a girl online or whatever, or meet a girl for five minutes in passing at Air One or something and be like, yo, like, do you want to go to Vegas? Like, it, it is a first date and like, I don't know if I'm gonna like them or not. And by the way, I might not like them.

• 1:52:20Jack Selby?

  And what are you doing?

• 1:52:20Speaker 01

  I might get halfway into this because I always will be cool with them. It doesn't matter.

• 1:52:24Jack Selby?

  Send them away?

• 1:52:25Speaker 01

  No, no, no, never, never.

• 1:52:26Jack Selby?

  But then what if you find a different girl that you do like?

• 1:52:28Speaker 01

  It's happened. It's happened.

• 1:52:30Jack Selby?

  And what happens?

• 1:52:30Speaker 01

  Certainly happened. Maybe the girl that I brought to Vegas has their own hotel room and

• 1:52:38Speaker 01

  I don't know, like, it's, it's a hundred percent happened. It actually happens a lot where the girl that you thought you were going to be interested in has a friend and that always, that happens.

• 1:52:48Jack Selby?

  Have you ever been on a first date and the girl just like orders the nicest bottle of wine and you're like, well, hold on a second?

• 1:52:54Speaker 01

  Not really. It's, no, because I don't, I can spot that before I get to the table.

• 1:53:00Jack Selby?

  What are the red flags?

• 1:53:01Speaker 01

  How they act in conversation, how they, because you get like,

• 1:53:08Speaker 01

  how they talk, the things they talk about, the subject of the conversation, how they talk about their friends, how they talk about other people, what they do for work. Like dude, if you just got off, if you just miraculously came back from Dubai and I don't know why you were there and you didn't, and you posted a new Hermes bag, I'm probably not going to go to dinner with you. You know what I'm saying? I'm probably not going to be like, hey, let's go out, let's go. Because you got to understand, once again, I'm not, these aren't dates. I'm like, I'm almost like, I am, I don't have any kind of intent. Like, I don't really, if things progress and something happens and there's this or that, and that is why when I say trying is the worst part, because they know that.

• 1:53:49Speaker 01

  They know I'm just trying to curate a good time for myself, my friends and them. Or even just myself and them like last night like I didn't say hey like you know it was really nice meeting you and like um I just thinking like maybe if you're not busy like I was just like yo like what she this girl came here for three days she's from Miami I was like had you have you been in Obamalabou like do you want to go there we went there like it was cool she left this morning on a flight back to Miami you know what I'm saying like they're not like dates or just like

• 1:54:18Graham Stephan?

  you're just having a great time

• 1:54:19Speaker 01

  yeah they're just having a great time connecting join the network maybe I'm gonna go to Bangladesh in six months and want to bring a few people to come hang out and they're all they all have say to their friends like I love Mike he's so much fun he's like super just chill about everything and he just you know like and so for me it's just always like it's never like it doesn't feel like a date dude just feels like I'm with one of the homies you know what I'm saying and it just happens to be a hot girl you know so it's like different I don't I don't know how to explain it to people that live lives that make sense you know what I'm saying and like mine doesn't and it never has and might never will

• 1:54:55Graham Stephan?

  what's the biggest waste of money you've ever spent

• 1:54:57Speaker 01

  girls I don't know um cars cars for sure cars are the worst

• 1:55:06Graham Stephan?

  what what okay so how did you what was the biggest waste of money that you spent money on on a car

• 1:55:10Speaker 01

  they're just they just deep they're just I don't I don't I mean that car that could the RSQA I'll be upfront I paid I bought a brand new 2025 2024 2025 whatever it was it was a hundred and 185,000 and then the the the build out for it was another 80

• 1:55:31Graham Stephan?

  it's one of a kind

• 1:55:32Speaker 01

  no not only that but like that car weighs 6,500 pounds

• 1:55:36Graham Stephan?

  oh yeah nice

• 1:55:36Speaker 01

  appreciate it yeah okay so like so like everything I do is like slightly in the vein of like being a cheapo it doesn't even matter like when it's an expensive car like you ain't gonna see me in a McLaren because it doesn't hit the curb weight

• 1:55:49Graham Stephan?

  do you ever get self-conscious or like insecure when you're dating that girl that every other guy wants to get with

• 1:55:55Speaker 01

  for for whatever reason I never do I I it's it's the it's the weirdest thing dude I don't know that's one thing I don't know how to explain and it goes back to the same rationale I guess I give for

• 1:56:08Speaker 01

  For people early on in the relationship, which is like in their mind, they're just like, dude, if, if, if like, if I do something stupid or like make a mistake of some sort, he's just gonna take and like, um, like as much as he loves me, like he, I, I've always had like that type of policy. Like if you've, you know, if you do something up, like I'm just gonna like see you. You know what I'm saying? Like I'm not doing anything wrong.

• 1:56:31Graham Stephan?

  Yeah.

• 1:56:32Speaker 01

  I've never cheated in my life. You can date. Every girl I've dated for the past like 10 years has my passcode. So, so I think it's, I think it's reciprocal, right? It's like, it's like they, I, I, I operate under a oath of, of, of, of trust and of respect, right? And so like, so like, I'll give you that leash and I've never, I've never been bitten on the hand by it. I mean, even, even with Lana who like, obviously there's so much like wild conjecture on like how that relationship would work. And obviously she was retired, but like dude, she was, I never had, she would, she would get messages from DMs from

• 1:57:13Speaker 01

  every football player, as you said, most Google person on the internet, girl, every football player, every rapper, every athlete, every business person you could ever imagine. And as soon as the message she would come in, she would be like, what are we responding? What are we responding? What's our response? Like, like, I, like, do you want me to respond to this? Do you not want? Do you want? You know what I'm saying?

• 1:57:35Graham Stephan?

  Why would she respond to any of them?

• 1:57:37Speaker 01

  Well, like, no, we wouldn't, but it's, but she simply, no, no, not even. It's simply the fact that she would just show me and be like, like, listen, just so you know, this is coming in. Like, sometimes I would know the person and be like, dude, like, what are you doing, dude? Like, this is, you know, I'm dating this girl, right? Like,

• 1:57:53Graham Stephan?

  But there's no one that came through where you're like, oh, like,

• 1:57:56Speaker 01

  No, nev- never. Just because I don't know why. I don't know what the rationale is.

• 1:58:00Graham Stephan?

  Let's say like Drake.

• 1:58:02Speaker 01

  I mean, maybe he was one of the people, you know what I'm saying? No, but certainly, okay, I'll tell you what, I'll tell you what, if I'm early stage, like if I'm just talking to a girl that I intend on dating and, and Drake, there's like a select group of people that certainly I would be like, oh, dude, a hundred percent. But I think,

• 1:58:18Graham Stephan?

  What would you even entertain?

• 1:58:20Speaker 01

  What do you mean?

• 1:58:21Graham Stephan?

  Like if Drake DM'd like, hey, what's up? Like,

• 1:58:24Speaker 01

  Well, well, here's the thing. Well, here's the thing. Here's the thing. There's this like, there's this like social media thing where like, like, uh,

• 1:58:34Speaker 01

  Every, as I say, like, for Drake specifically, like, every girl's in a relationship that, that can't get DM'd and touched by a guy unless, until Drake comes. But truthfully, dude, I'm telling you, and I swear to you, and I truly believe this, it's just, it's just not the case. Not every guy's a cheater, not every guy in the world is a cheater, and not every girl in the world is, is going to, to, to leave you for a, a super celebrity. They're just not, they're, I'm telling you, it's just not the case. There's a, the, the ones that, the ones that are, to me, that are at risk are girls that have never been around it. So like, if you're, if you're, if you live in Memphis, and you know, your girlfriend doesn't even have Instagram, and Drake somehow finds a way to see her, and she's just so in it.

• 1:59:19Speaker 01

  But dude, a lot of these girls, like, have, even if they haven't hooked up with a lot of the guys, they've seen just how gross and, and, and, and, and demoral, like, this entire space is, and they're off it now. They don't want it. They don't want to be a part of it anymore. They, like, you tell them that there's a Drake party in the hills, they're not going to that party specifically because of that. Anyways, like, like I said, this stuff's like, it's fun to talk about, but it's just so, it's just not, it's, it's like, dude, the amount of, like, moral guilt and like, the moral dilemma and like, even for me, like, I'm a Christian, so like, the religious dilemma for me has been more pain than it's been good, just because

• 2:00:02Speaker 01

  it's just, I don't know, it's, it's, it's, it's just hard, dude. It's hard to, it's hard to have that, to have that type of scenario where, where, you know. And it's not, and, and one last thing on it, the one last funny thing on it. Is it's not all money either. That's, that is, that's the, that's like, the biggest misconception, is that like,

• 2:00:25Speaker 01

  Is that like you're at risk from somebody who has more money than you? It's just not the dude like I know a ton of really, really wealthy people that 1,000% wished that they had the game to be able to do it and cannot do it. They cannot do it. It does not matter. It doesn't matter how much is in their bank account. Doesn't matter if they fly girls out. It does not matter because it's, it's, it's a comfort thing. It's a humor thing. It's a aura thing to use a word for Gen Z that is just to an extent is just not teachable. It's not buyable. It's not.

• 2:00:57Graham Stephan?

  So if someone does want to get better with women, how do they do that? Because if you just said it's not teachable, you can't buy it.

• 2:01:03Speaker 01

  Go into the resistance again, go into the waters, get out there, talk to girls at the bar, talk to girls at the grocery store, you know, like if you have to manipulate a joke and, and, and really like practice it, then go for that. But I mean, dude, like, so like when you, if you're, if you're, if you're wanting to become some sort of, I'm not once again, like promoting, but if you're wanting to become some sort of like Casanova, like, like high level at it's, it's, it's so much deeper than that. It's like really being able to think on your feet, understand their, you know, by minute desires, like when you've been at a restaurant too long, it's time to move locations, like it, you know, like I was on a date last night, you know,

• 2:01:45Speaker 01

  the, the, the, I have funny stories. Oh my God. The, the, the manager, the GM at Nobu Malibu got swapped out. That was my guy. He, I, he, I could sit on the rail at being on the rail at Nobu Malibu is that is where you want to do your date.

• 2:02:03Graham Stephan?

  What is the rail?

• 2:02:04Speaker 01

  It means you're on the water. You're literally sitting table rail, waves crashing on the sunsetting beach at Nobu Malibu. So you, you, I had my GM there and I would text and be like, day of and Nobu Malibu in itself is a tough res, but that's even a sit inside. Then there's tier two, which is outside. Then there's tier three, which is like close. Then there's the rail, right? And the rails usually, you know, it's like there's Tiesto and there's this person. So I get there last night and I had to do it through the GM in Newport and he had to set me up and I, and I go inside and they said, come, oh, Mike, welcome. You know, like here's your table and it's like tier two. And so I'm like, okay, so now I'm, now I'm like.

• 2:02:46Speaker 01

  I'd still, I'm still fine. Like, there's no issue. We're still here, but like, I like to, I like to show up as much as possible. So, you know, it's, we order some at a momma, she gets a drink, whatever. And then I say, I gotta go to the bathroom. I'm not going to the bathroom. I'm going to the hostess stand. GM, hey, listen, man, like, I was close with Troy. Like, I know we don't know each other on that level yet, but like, this is the first day. Five minutes later, waitress comes to the table, hey, um, we're just gonna move your stuff. Like, you guys can get up and go to the table on the rail. We're just gonna move your stuff over for you. You know what I'm saying? So like, it gets to a point where you're doing micro calculations that involve other people on the TV. So like, you know, like-

• 2:03:24Jack Selby?

  But this, if this girl is impressed by that, then is that a good or a bad?

• 2:03:28Speaker 01

  If she's impressed, I don't know. It depends on what you're after. I just got out of a relationship. I don't know what the hell I'm doing at this point. I'm just, you know, like, I, I wasn't even aiming to have anything happen, like, necessarily. Like, I just was, I like going out and having company and, and eating good food and, but I like to do everything by utilizing the relationships that I have the best I can and showing up in the best way I can. And so that's advice, certainly, to people who are trying to talk to, like, do, do the best you can to set up for success. Truthfully, like, people think chivalry is, I didn't, I, I made the mistake. I was paying the valet guy. I forgot to go around and open the door for her. You know, and, and, and, you know, people like, people go, oh, you're simp for doing that or whatever. Dude, wake up.

• 2:04:12Speaker 01

  Go around the car and open the door for the girl. You know what I'm saying? If, if that's all you got, if all you got is that move for the night because you don't have the rail connection, or, you know what I'm saying? Or whatever it is, like, go bring, bring the chivalry back. You know what I'm saying? Whatever you can do, show up in the best possible way that you can. You know what I'm saying? That's, that's, I mean, that's a piece of advice, but, but certainly, like- Keep it light. Don't overdo it. Don't. And don't go to the other side of the spectrum either. I can't even tell you how many guys mess things up by renting the Lambo. Gosh, yeah. Or dude, like it's, it's so, I'm telling you, man, like.

• 2:04:54Speaker 01

  If you can just learn a little bit about humor and a little bit about conversation. Pick a topic that you think is fun, that she's going to be interested in. If you think there's a hot show that girls are watching and you want to talk about, um. Uh, you know, ninety day fiance, love on the spectrum. That's a great one. Bro, go watch a season of that and I guarantee you that you bring that up at, at, at. You know, Toko Madara or something, or wherever you guys went and you say like, hey, I'm watching this show on Netflix. I'm sure you've never heard of it before. It's called ninety day fiance. Like if that's the game you gotta play, then do that. You know what I'm saying? But I mean, for me, it's, it's been, it's been like, how can I turn this off? Like that's been my desire for the past five years is like, I want to, I, I've been much more focused on trying to, I'm trying to settle down and, and.

• 2:05:38Speaker 01

  Remove that, that aspect from my life, you know? When's the last time you got rejected? It's hard to say because I can't remember the last time that I was interested in someone.

• 2:05:52Speaker 00

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• 2:06:22Speaker 01

  I cannot remember, dude. It, it, bro, it's been, I'll tell you this. Okay. I'll tell you this. I've had DMs go unanswered. I'm not a huge DMer. I'm just not. I, I do respond to DMs, but I'm just not a huge like proactive DMer. I used to be more, there's been a couple of girls, uh, you know, that, that didn't respond to my DM. And I consider that a rejection to extent, to an extent, even though they've probably got a million and maybe might not even seen it. And sometimes they'll respond a year later. You know, I've had that happen too, where they'll be like, oh, I saw you DM me. I just came across your profile or whatever, but rejected.

• 2:06:59Speaker 01

  I don't freaking remember, dude.

• 2:07:01Jack Selby?

  When's the last, so it, when you get rejected, when you've got rejected and they, they don't respond, do you feel anything or do you just, oh, it's just like, whatever?

• 2:07:09Speaker 01

  No, nothing. The only thing that makes me feel anything is when I get to a point in a relationship where I have feelings. And that for me is much later than the average person. I only date.

• 2:07:24Speaker 01

  Girls, date, like truly date girls that I really, really, really like love. Other than that, there's no in-between. There's no in-between. There's, there's that and there's, that's like the homie. You know what I'm saying? Like we, you know, maybe we mess around, we had like, but like I'll know within a, a very, like with my last girlfriend, like I knew pretty quickly, like that I was gonna, that I was gonna date her. And then everything else shuts down, you know, so it's, it's, um, I don't know. And then, and then the rest of the time, it's like, it's like, yeah, certainly. It's like, I just go out and have a good time and, and, you know,

• 2:08:06Speaker 01

  try to show them a good time. And like a lot of them are also creators. And so like they have questions. They wanna know, they, they wanna pick my brain the same way you do on, on, on any given topic. You know, the, the girl I was with last night is a creator. We sat, we had dinner. You know, we, we, we hung out and, and, you know, now she knows she can hit me up if she wants to hike or she wants to, you know what I'm saying? A lot of them end up becoming friends. I, and, and being people that I'm friends with, you know, so, um, but, but I'll know within, you know, the first little while if it's gonna be somebody that I'm serious about. And, uh, and then I'll probably usually take about a good year to get out of the relationship too. And I'll be pretty sad for a while, just like anybody else, you know? So this, this, this last one was, was rough and, uh,

• 2:08:52Speaker 01

  Even though truthfully it was it was my doing, um, I just, I just think as you, as you, when you build those relationships, you kind of, no matter whose fault it is, it's painful. You know, and just, it just wasn't working out and lacked the compatibility that we needed.

• 2:09:09Speaker 01

  But it will work out at some point. It will.

• 2:09:12Jack Selby?

  All right. Well, we want to be respectful of your time and we really appreciate.

• 2:09:15Speaker 01

  I could sit with you guys forever.

• 2:09:16Graham Stephan?

  Dude, this is, this is fun. Is there anything, is there anything you want to talk about that we didn't ask?

• 2:09:20Speaker 01

  Just 10, I mean 10 10 burger for sure, but I mean, just, and just, just briefly, I mean, we're, it's, it's been so conceptual and it's taken so freaking long to get to a point of, uh,

• 2:09:31Speaker 01

  of, of, of actual brick and mortar locations and like, it's like, it's like with CPG, like you can, you can create X dollars worth of product and you can get the distribution. Signing leases for actual bricks is a major and, and, and, and, and I think, I don't know if you said this or not, but you definitely know it. The, the, the, the, the service and food space is terrible. I mean, it's so hard. It's like the hardest space to, to, to make money in and to do right. But finally we've got some good partners. We'll open probably LA, Miami.

• 2:10:04Graham Stephan?

  Vegas.

• 2:10:05Speaker 01

  Vegas for sure.

• 2:10:06Graham Stephan?

  Great one on the strip.

• 2:10:07Speaker 01

  Yup, yup. A hundred percent. If we can find the right location in the near term, uh, Nashville, Cleveland, Austin, I think are our target sites to start. Um, and hopefully soon enough we'll have, you know, you'll be able to finally have 10 10 burger. Right now it's just festivals, events, food weeks, that type of thing.

• 2:10:23Jack Selby?

  I really, really want to try 10 10 burger.

• 2:10:25Speaker 01

  I want one right now.

• 2:10:26Graham Stephan?

  Jack is a burger guy.

• 2:10:27Jack Selby?

  Graham knows and all my close friends know burgers are like the food that when I was a kid, I mean, even now, if I go to a steakhouse, if I go to any restaurant and they have a burger, I, I don't even need to look at the menu.

• 2:10:38Graham Stephan?

  I get the burger everywhere.

• 2:10:38Jack Selby?

  Anywhere I go, if they don't have a burger, I'm cooked. Like I don't, I don't know what I'm gonna order.

• 2:10:44Speaker 01

  So where do you live now?

• 2:10:45Jack Selby?

  I live in Vegas now. I grew up in SoCal.

• 2:10:47Speaker 01

  Okay. So you know, I'm like credibly able to talk about burgers everywhere. Like I know the inventory of every city, like even on the NorCal side, but for Vegas. You guys finally got some representation there. So, so what, what, where are you going right now?

• 2:11:05Jack Selby?

  Dude, I don't. In-N-Out. I go to In-N-Out, like just because it's easy, it's right next to my house.

• 2:11:09Speaker 01

  Bless you right now. There's a burger in Vegas called Stay Tuned Burger.

• 2:11:15Jack Selby?

  I haven't had it.

• 2:11:16Speaker 01

  It's in a bar off the strip. It is phenomenal. It is phenom- it is such a great burger, dude. I think I gave it like a nine, four or nine, three, which for me, that's like, that's unheard of levels. Like my highest is like a nine, six in, uh, San Antonio. Uh, there's one in Santa Barbara that's a nine, five as well. Third Window Brewery. Obviously LA's got a number of like nine, threes, nine fours, but I'm telling you, Stay Tuned Burger is very good. It's in a bar. You have to go in. It's a really strange setup and I, there's like, you know, it's in like a bar.

• 2:11:48Jack Selby?

  Yeah.

• 2:11:49Speaker 01

  And there's just a window and it's like, almost like the bar's not called Stay Tuned. It's, it's a different name and you go and you get the burger from there.

• 2:11:57Jack Selby?

  I'm gonna get that burger and I'll let you know how it is.

• 2:11:59Speaker 01

  I, I already know how you're gonna enjoy it. Like I'm, I'm, my rating system is like tried and true.

• 2:12:04Jack Selby?

  So, and, and smash burgers are your top?

• 2:12:05Speaker 01

  Yeah, but I can, but I have every burger. I've had every restaurant, Lugers and, and Four Charles and everything.

• 2:12:11Jack Selby?

  What do you think of the Habit?

• 2:12:13Speaker 01

  Habit is amazing. I think Habit's better than In-N-Out. Chain is concerned, it's a good burger. And I mean, it was one of the first burgers I ever rated because Nade Shot was a fan. And so we did a, we did a rating of it, uh, at, at, at the Hundred Thieves headquarters, like seven years ago or something like that. Habit's a good burger. For me, I always based a lot of my stuff on, as far as chains is concerned, on Shake Shack. And obviously a smash really came up. Um, but, but you know, listen, like right now, as far as I know we're over saturated on smash burgers. Everyone's tired of hearing about them, but truthfully, in a lot of the secondaries, they don't exist. You can't get one. It's Philly. You could get, it's not good. You, maybe can't even get one.

• 2:12:53Speaker 01

  Nashville's got a, a, a place, um, uh, I forgot the name of it now. Um, but, but some of these cities have no smash burgers, none, let alone the quality of the first time you ever tried a SoCal smash burger. Of, of like For the Win or, or, or, or, um, or Burger She Wrote or Heavy Handed Quality. Where you're just like, my life just changed because of how the crispiness of the edges of this burger melted with the American cheese, the potato bun, this sauce. I'm, I don't want any other type of burger. People in Detroit haven't had that. So there's a hole in the market and, and I intend to, to, to fill it.

• 2:13:34Jack Selby?

  Have you had dang burger in Santa Barbara?

• 2:13:36Speaker 01

  No, but I feel like someone told me, I'm telling you, if you ever get a chance to go to Third Window Brewery in Santa Barbara, once, I think it's only, I don't know if it's every day, they have an American Wagyu smash burger there, that's, it's absolutely insane. But no, my number one still remains as last place in San Antonio.

• 2:13:52Jack Selby?

  Yeah.

• 2:13:52Speaker 01

  Mark at last place burger.

• 2:13:54Jack Selby?

  Well, I'm excited when you open it up in Vegas, I'll, I'll try it.

• 2:13:56Speaker 01

  Oh, we're, we're coming, for sure.

• 2:13:58Jack Selby?

  They look good. They look like the kind of burger I need.

• 2:13:59Graham Stephan?

  Yeah, they look delicious. I was secretly hoping you would come with like three burgers and.

• 2:14:04Speaker 01

  You would think to a business podcast, but I, I mean, you know, I came without burgers and not thinking we'd be talking about how to pick up chicks.

• 2:14:12Jack Selby?

  I also actually think that smash burgers are not as saturated as you think. Like, I think the pub burger is way too oversaturated.

• 2:14:18Speaker 01

  Yeah, yeah.

• 2:14:19Jack Selby?

  It's just not a great burger. It's a good one, but I think that it's overdone and they all taste kind of the same.

• 2:14:24Speaker 01

  There's definitely so much more room in the market and like you've, you've, you've just got other stuff going on, like Philip and N A D C in Austin, just opened in New York as well. And that's not even a smash. There's people that are nonsense. In my eyes, there's probably always room for more burger places. I had the same experience in life as you did as a kid. I grew up and it was the only thing I wanted. And it's still pretty much, I just can't all the time now, just because from a weight standpoint.

• 2:14:48Jack Selby?

  So we're gonna, yeah, I'm worried that that, that my time's gonna come where I can't get a burger.

• 2:14:52Speaker 01

  You're not there, buddy. You got a lot, you got a lot of metabolism left in that body.

• 2:14:57Jack Selby?

  Thanks. We're gonna do rapid fire questions just to round this out, okay? What is your biggest insecurity?

• 2:15:03Speaker 01

  Probably my inability to, to, to, to, this is such a meta answer, like find that emotional closeness that I, that I want. I know that's cra- I know that's crazy. I ju- I don't know. Or also, I don't know, maybe my knees.

• 2:15:18Graham Stephan?

  Your knees? You got like weird kneecaps or something?

• 2:15:20Speaker 01

  No, I just, I just battered my body so badly that like my body's falling apart. Like my, my like true athleticism, maybe, I don't know. I don't, I've gotten to a point, I think as you get older, you just really shed a lot of insecu- like, they still exist, don't get me wrong. Yeah, or like you kind of right size them with other things. I don't know, but there's, I'm, there's nothing that I tremendously like dislike about myself. Right? Like, I, I don't know. I, I, I'm actually a pretty big, big fan of who I've become.

• 2:15:50Jack Selby?

  What is an invalid criticism you get all the time?

• 2:15:52Speaker 01

  Probably that I think that people think that I like, certain people will think that I think like extremely like highly of myself to a point that if you ever met me out in person that like I wouldn't be your best friend. You know what I'm saying? And like, I really do like, and I hope that someone that watches this show has met me in person before and has had a 20 minute conversation where they cried on my shoulder about their family or something like that because I've had so many amazing interactions. Um, that like, I feel like sometimes my delivery is a little bit askew from who I actually am as a person, which is like someone that like really does deeply care about other people.

• 2:16:38Speaker 01

  Um, and, and, and I'm definitely imperfect and definitely like misunderstood because of the space that I'm in, but I think like that would be the thing like if anybody ever thought that like I just wasn't like a kind person because like I, I truthfully like believe that that's like my biggest quality is like my ability to care for other people.

• 2:16:57Jack Selby?

  What's a valid criticism your mom would give you?

• 2:17:01Speaker 01

  Oh my God. Um, she definitely like doesn't like me like

• 2:17:10Speaker 01

  think like,

• 2:17:13Speaker 01

  like she definitely thinks I spend too much time with girls and just like wasting time on like that's like not super and, and ironically, she might say that like, she might say that, and this could potentially even be true. Like she might say that I don't, that I, even she might say that I care too much about myself. Maybe, I don't know. Maybe she would say that. I don't know. I called her today and I literally only asked about her the whole time specifically because one thing, my biggest strength dude, truthfully is my awareness. Like I'm super aware of like places where I'm starting to like mess up and like, and need to do better and, and that I think is like the, that I think is like the greatest skill you can ever

• 2:17:54Speaker 01

  have in life is like being aware of like your shortcomings. You know what I'm saying? And, and being able to right size them. But she would just say, dude, you're, you are spending too much money. She's not the right girl for you and. You know, you shouldn't, you you need to get more sleep and to eat better or like something like that. Moms just stay moms forever. They never stop moming. You know what I'm saying? It doesn't matter what level of success you have in any department, they're gonna moms are gonna mom. You know?

• 2:18:23Jack Selby?

  Does frugality ever bother your wealthy friends?

• 2:18:26Speaker 01

  Oh, no, no, no. It's their favorite joke.

• 2:18:29Jack Selby?

  Okay, so what is something that you do that's cheap? Like, what are the main things that you cheap out on?

• 2:18:33Speaker 01

  I really don't anymore. I think it became a joke, but like, dude, like, I'll certainly like, I'm definitely gonna be the guy like that. If we all get lunch together, I'm probably gonna be like, all right, where are your cards at? You know what I'm saying? Like, and I mean, like, some of these lunches are expensive, dude, like, if I'm

• 2:18:48Jack Selby?

  What do you mean, where are your cards at?

• 2:18:49Speaker 01

  Like, dude, like, the bill comes, the bill comes, like, I'm generally not like, okay, like, I got this.

• 2:18:54Graham Stephan?

  That's reasonable, yeah.

• 2:18:56Speaker 01

  That's what I said, and these people have money too. So like, the fact that they're, they think that I should just like pay for shit. Or like, I don't know, like, I guess I'm just like, I always feel like there should be a fair distribution, if that makes sense.

• 2:19:08Graham Stephan?

  I've gotten better at that too. Like, sometimes like one personal order of soda. And I'm like, well, they pay a few dollars extra because they got the soda.

• 2:19:16Speaker 01

  For sure.

• 2:19:17Graham Stephan?

  You know, it makes sense. To me, that's

• 2:19:20Jack Selby?

  I I'm actually, I'm a fan of that. I think a fair distribution is really important.

• 2:19:24Speaker 01

  I think so.

• 2:19:25Jack Selby?

  Because you're you're aiming towards an equitable kind of like arrangement. And if you're not, then what are you doing?

• 2:19:30Speaker 01

  Well, also, like, it should be, it's sometimes it has to be proportionate. Like, like, like with Rich from Fashion Nova, for example, like, he wants to do stuff that like I can't do. So like, if you, if he really wants me to come along, like, unfortunately, dude, you have to have a disproportionate, like,

• 2:19:51Speaker 01

  like, dude, like, there's no world where that yacht that you're talking about in south of France is on my, is in my budget. It's just not, dude. So like, I can give you 10,000 bucks, maybe. But like, you have to cover the other 800,000 dollars. It's like, I can't do it. There's nothing

• 2:20:06Graham Stephan?

  Is there a ratio, though, where then it just seems like petty? Like, if he's like, all right, give me the 10 grand?

• 2:20:10Speaker 01

  No, I told him to do it. I told him recently to do it because he has friends that think that way. And they're like, oh, he should, he's got billions, he's worth He's a deck of billionaire. Yeah. Like, he should just pay for every- no. I don't think that's fair either. If he's- it should be proportionate. At least, right? So if he's paying- if he's paying X percent of his money, which like, it doesn't matter what he does.

• 2:20:30Graham Stephan?

  Point zero zero zero.

• 2:20:32Speaker 01

  Like, you should probably, at least if that's only $12, should you give me $12? You know what I'm saying? Like, that's how I feel. I told him that the other night at his house. I said, dude, like-

• 2:20:41Graham Stephan?

  I think it's reasonable. I understand that, yeah.

• 2:20:43Speaker 01

  Yeah. So, I don't know. It's a weird.

• 2:20:47Graham Stephan?

  There just becomes a point where it's like, to give him $10 is not even worth his time.

• 2:20:51Speaker 01

  No, he'd rather just not even touch the bill.

• 2:20:53Graham Stephan?

  Exactly.

• 2:20:54Speaker 01

  Because he might get sick.

• 2:20:56Graham Stephan?

  All right, Mike.

• 2:20:56Jack Selby?

  Thank you so much for coming on the Ice Coffee.

• 2:20:58Graham Stephan?

  Let's do this again. Let's do this again.

• 2:21:00Speaker 01

  Hopefully you guys enjoyed it, watching it from Grand Staff and Land and Ice Coffee Land. And, uh-

• 2:21:06Graham Stephan?

  Thank you. Also, big shout out to White Glove Estates for giving us their showroom on Sunset Boulevard to film in. We'll link to their info down below in the description. Any luxury, high-end remodels, furniture, staging, you name it, they handle all of it. Really high-quality stuff. I mean, solid wood. Thank you, guys. Till next time. See ya.

• 2:21:37Speaker 00

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