523 Going Viral: The Magic of Creating Mind-Blowing Content with Julius Dein

"Be happy for this moment. This moment is your life." If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/523 Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 523 with the viral magician Julius Dean.

• 0:08Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:34Lewis Howes?

  J.K. Rowling said, "We do not need magic to transform our world. We carry all of the power we need inside ourselves already." Welcome to today's interview. We have Julius Dean in the house. Born and raised in London, he has fast become one of the world's most recognized social media stars through his magic and viral videos on Facebook, Instagram, and everywhere online. Mixing together mind-blowing magic with hilarious pranks, travel, culture. Julius Dean has over 10 million followers across his online platforms. His videos have received over 1 billion views.

• 1:17Lewis Howes?

  And every time he puts out a video now, it gets 50-plus million views per video. It's amazing how he's hacked the social media world, how he's hacked culture, how he's hacked the travel world through his skill and talent, magic. And some of the things we cover today are why doing magic brings everyone together. Also, whether storytelling or doing tricks is more powerful to captivate an audience. The value of a loyal social media following and what you can create with it. Why the first three seconds of any video online are so vital and the elements you need to have in them. The key components of any viral video and how to make sure you create a viral video

• 2:02Lewis Howes?

  every time it comes out. How to succeed in a super competitive industry, and so much more. I think you guys are gonna love this one. Before we dive in, want to give a shout out to our fan and review of the week. This is from MitchMidi1 who said, "The School of Greatness podcast is absolutely my go to podcast. On my frequent commutes throughout the day between appointments and meetings, I delve into the inspiring lessons and stories from successful leaders of our world. I find myself naturally referencing what I learned in a recent podcast and conversations, integrating myself with the knowledge of my new mentors. Thank you so much, Lewis Howes, for bringing these new people into my life

• 2:44Lewis Howes?

  and for expertly navigating their interviews in a seemingly effortless way that only you can do." Thank you so much, Mitchy Mid1 for that. And if you haven't left your review yet about the podcast, just go on over to iTunes or your podcast app. Leave a review for your chance to get a shout out as the review and fan of the week. All right, guys, let's get into the show. I'm super pumped for this. Get ready for some magic with the one, the only Julius Dean.

• 3:16Lewis Howes?

  Welcome back everyone to the School of Greatness podcast. We have Mr. Black Magic himself, Julius Dean in the house. Hey, how's it going? Good to see you. Now, you have, I think you've gained over a billion views on your videos. You're one of the biggest social media stars right now, specifically on Facebook with over 10 million fans. You've got videos that have over 100 million views and it seems like every video put out now gets at least like 30, 40, 50 million views within a few days. Right. So you've kind of cracked the code on a couple of things. One, doing funny magic that's like mind blowing, inspiring, fun. You have this kind of fun-loving approach to it.

• 3:54Lewis Howes?

  And two, translating your craft, your art into something that people see all over the world. And most people have neither of those. They don't have a talent and they don't know how to turn their talent that's shared to the world. And then some people who have a powerful gift that no one knows about them, or they get a thousand views, haven't learned how to translate it into. Millions of views or millions of of fans or an audience.

• 4:20Speaker 01

  Right.

• 4:21Lewis Howes?

  You've done both of those and you're only twenty three, uh, you're from London and uh, it's been fun to connect. We've uh, this is our third time meeting this week, right? We've met a few nights ago, then another night. Uh, so it's been really cool to connect with you and I'm excited that you're here, so thanks for being here, man.

• 4:34Speaker 01

  Thank you for inviting me.

• 4:35Lewis Howes?

  Um, well, you did a couple of tricks for my team before. It's funny, Sarah, my assistant, she's like, got nervous when I showed her one of your videos yesterday. She's like, what is this guy doing? How's he doing all this stuff?

• 4:45Speaker 01

  She ran away from me.

• 4:46Lewis Howes?

  She ran away. She was like praying this morning. She's like, I don't know when he's gonna show up. I go, don't worry, it's all just magic.

• 4:52Speaker 01

  Yeah.

• 4:53Lewis Howes?

  Um, but I'm excited you're here, man. It's been cool. And when did you first get into the idea of magic? When was your first trick or when were you like, I wanna be like that?

• 5:01Speaker 01

  Yeah, so, so it was just when I was a kid, I was nine years old. I picked up a, a magic set and I was like, whoa, this is cool. Started doing it, getting reactions and then I fell in love with the art and over the last ten years, I've just been performing at higher and higher levels. And I, you know, when I was fourteen, fifteen, I got my first job doing a bar mitzvah. And then I started doing a few parties and then whilst I was at university, I got into social media.

• 5:22Lewis Howes?

  Really?

• 5:22Speaker 01

  To which, to which changed.

• 5:23Lewis Howes?

  Where'd you go to school?

• 5:25Speaker 01

  I went to King's College, London.

• 5:26Lewis Howes?

  King's College, okay. So you were going to school, were you making money as a magician before then?

• 5:32Speaker 01

  Yeah.

• 5:32Lewis Howes?

  A little bit?

• 5:32Speaker 01

  Yeah, a little bit. I was, I was getting the odd gig. Something like that, yeah, yeah. I was, I was actually, I thought I was killing life. I was like, whoa, I'm getting three.

• 5:38Lewis Howes?

  Two fifty for a bar mitzvah, yeah.

• 5:39Speaker 01

  Hash, hash.

• 5:41Lewis Howes?

  Right, right. Um, and what were you going to school for then?

• 5:44Speaker 01

  I was studying international relations, like history economics type of thing. Yeah, at my university and I was going because um, you know, my parents were like, right, you know, you've got, you don't know what you're doing in your life. Being a magician.

• 5:54Lewis Howes?

  This magic thing isn't gonna make any money, it's just a hobby?

• 5:56Speaker 01

  Yeah, well, they, they didn't say that, but they just said, look, it's good to have multiple options.

• 6:00Lewis Howes?

  Got it, got it.

• 6:01Speaker 01

  And it doesn't hurt you to have a degree if you don't know what you're doing.

• 6:03Lewis Howes?

  Sure. Were they, did you always think you wanted to be a magician, like a full-time working magician or was it just a hobby?

• 6:09Speaker 01

  I actually wasn't interested in being just a magician. I was always in, I'm, I'm, was entrepreneurial. I was always thinking of ways I could expand my enterprise, which is why I got into social media, because social media is a way of um, scaling a business as a magician.

• 6:21Lewis Howes?

  Right, right.

• 6:21Speaker 01

  Yeah.

• 6:22Lewis Howes?

  But did you think that magic was the tool that you wanted to be working in at least?

• 6:26Speaker 01

  I, yeah. I actually had ups and downs with magic. So I I was obsessed with magic. And then whilst I was at university, I saw it as a, I enjoyed it, but I saw it as more of a tool to to to be able to talk to people and, you know, to be able to like really break the ice very quickly. And then I, and then, and then I, in the last year, I've really, and then I kind of moved away from it a bit. And then I've really got back into it in the last year.

• 6:47Lewis Howes?

  Really?

• 6:48Speaker 01

  Yeah.

• 6:48Lewis Howes?

  You moved away for a couple of years or like a year?

• 6:50Speaker 01

  Yeah, it's kind of ups and downs.

• 6:52Lewis Howes?

  Some months you're in it and then other months you're like, I'm taking it.

• 6:55Speaker 01

  Yeah, exactly, exactly. Because I became known as, when I was at university, I became known as the magician. And everywhere I would go, people would say, I'll do it. Oh, mate, he's a magician. Yeah. Show him a trick, show him a trick, show him a trick.

• 7:04Lewis Howes?

  Sometimes you're like, all right, I'm over this.

• 7:06Speaker 01

  Yeah, exactly, exactly. Yeah, I'm a human being as well.

• 7:08Lewis Howes?

  Let me just like enjoy my moment.

• 7:10Speaker 01

  Yeah, yeah, yeah, yeah. But then.

• 7:12Lewis Howes?

  So the first thing you came in, I was like, do a trick, do a trick.

• 7:15Speaker 01

  Yeah, downstairs, there's a security guy as well.

• 7:17Lewis Howes?

  Hilarious.

• 7:18Speaker 01

  Yeah, he's like, you're from Facebook, yeah.

• 7:19Lewis Howes?

  Does that get old for you when you're constantly asked to do stuff then or no?

• 7:23Speaker 01

  I I actually, so I came to a decision in my life. I was like, right. So I I'm I've kind of, you know, I'm built, I've built my social, I built a social media following. And I'm, you know, I've got a big audience now. Do I want to be defined as a magician? Because I know that for the rest of my life, wherever I go in the world, people are going to ask me, I'll do a trick. You're the magician from, you're on from Instagram or Facebook. And then I thought, you know what? It's fun. Like, it's really fun to be able to just entertain and amaze. So I was like, you know what? Let's do this.

• 7:47Lewis Howes?

  Embrace it.

• 7:47Speaker 01

  Exactly.

• 7:48Lewis Howes?

  Embrace it. And you bring in this level of, uh, again, it's fun. People remember it. You know, you do something where people are always going to remember you when you do a trick. You know, if you just have a normal conversation with someone.

• 7:59Speaker 01

  It's very true.

• 7:59Lewis Howes?

  It may not be as memorable as like that one guy still blown away how he did it, or it was just a fun moment. And you bring other people around. Again, it's, it's the best icebreaker.

• 8:07Speaker 01

  Yeah.

• 8:07Lewis Howes?

  I don't know any other icebreaker that has an effect of shock, awe, inspire, like, uh, how, wonder, you know, how did he do that?

• 8:17Speaker 01

  Exactly. It makes people little kids again. People forget about their insecurities and trying to be cool. And people just become little kids again. It's a great way of breaking people down and getting right into the heart of who they are as a person.

• 8:26Lewis Howes?

  Yeah. And because when you are blown away and you react like a crazy, like, three year old, that your mind is blown, you don't look cool. And you're like, no way. And you're like freaking out.

• 8:35Speaker 01

  Exactly.

• 8:35Lewis Howes?

  That's hilarious, man. So you've learned to embrace it now.

• 8:38Speaker 01

  Right.

• 8:38Lewis Howes?

  And you don't mind when people ask you, you've always got something on, you've got a deck of cards, you've got something pretty much all the time, right? You're ready to go. Uh, and are there tricks that you do? That are better, that you're better than than other things. Like, can you do things that just are sleight of hand, that you don't even need like props or anything? Um, or you like card tricks, or do you have a certain style of tricks that you like the most?

• 9:02Speaker 01

  Yeah, so I have a variety. Every magician has a pack of cards, as do I. I think it's really important to be able to do things without packs of cards. I get asked very commonly, oh, can you do something without a pack of cards? And I can. So that's actually what I've incorporated into my, into my videos. I try and do things that belong to people, like using, using, using phones, using rings.

• 9:23Lewis Howes?

  Rings, coins, dollars.

• 9:24Speaker 01

  Exactly, yeah. Cause I mean, that's more impromptu. People are like, whoa, this is my belongings. So it's not a setup.

• 9:29Lewis Howes?

  Hmm. Interesting. What gets the best reaction?

• 9:32Speaker 01

  Best reaction is stuff that's super visual. The closer it is to real magic, the better the reaction. You know, sometimes you can, you can, magicians can beat around the bush with a pack of cards, put it in, you know, all this complicated. You can, you know, there's something going on.

• 9:45Lewis Howes?

  Right, some slip, yeah, yeah.

• 9:46Speaker 01

  With the videos that I create, I try and make every clip, you know, 10 seconds or so, 10 to 15 seconds, and the, the trick is just super, super visual. So bang, something crazy happens. Everyone freaks out. Next clip, moving on.

• 9:58Lewis Howes?

  Wow.

• 9:59Speaker 01

  Yeah, yeah. If you can, if you can make it fast paced, if you, if you can make it like real magic, people are gonna believe it's real magic. They're gonna give you that reaction.

• 10:05Lewis Howes?

  Wow. Okay, so in a moment, we're gonna, we're gonna do a couple tricks.

• 10:09Speaker 01

  Yeah.

• 10:09Lewis Howes?

  And then after we do these tricks, I want to talk about and breaking down how to create, uh, the viral and viral moments through video on, on social media and how to grow your audience using this, cause you've kind of cracked the code. You've got a formula that we were talking about the other night. So I think it'd be really fascinating to learn how you grew so quickly, and really like a year and a half, right? And all this happened in the last year and a half.

• 10:31Speaker 01

  Yeah.

• 10:32Lewis Howes?

  Um, and how you're now teaching others. You did one case study where, I'm not sure where this guy's at right now, but you showed me he had like 6,000 fans on Facebook. 600 fans.

• 10:41Speaker 01

  This was two days ago.

• 10:42Lewis Howes?

  Two days ago. And then you showed me that like six hours later at night, he had like 80,000 fans.

• 10:47Speaker 01

  Yeah.

• 10:47Lewis Howes?

  Do you know where he's at?

• 10:48Speaker 01

  Yeah.

• 10:49Lewis Howes?

  What's he at?

• 10:49Speaker 01

  Almost 300,000.

• 10:50Lewis Howes?

  300,000 from one video.

• 10:52Speaker 01

  Yeah.

• 10:52Lewis Howes?

  So not only have you done this for yourself, but you've replicated and taught someone else how to do it, which I think is fascinating for my. On is to learn because we have a lot of people that are entrepreneurs that want to grow their business and learn about content creation. So we'll, we'll set up that trick first through you showing a trick. Uh, and some of your magic on the, on the, uh, the podcast. So do you, you have one, you said you had two for us, right?

• 11:15Speaker 01

  Yeah, I brought a couple, I brought a couple.

• 11:17Lewis Howes?

  Okay, let's, let's do one first.

• 11:19Speaker 01

  We'll do one, we'll do one. So I'm going to show you something with a pack of cards.

• 11:24Lewis Howes?

  Okay.

• 11:25Speaker 01

  Now, you know, I said to you that everyone asked me to do magic all the time. I do love it. I love being a magician. Right? I've embraced it. Sometimes I'm like, I'll take a step out. Alright, so I brought with me my little friend today. Alright, this is him over here.

• 11:39Lewis Howes?

  Okay.

• 11:40Speaker 01

  You see him?

• 11:41Lewis Howes?

  Uh, the guy holding the cards. Yes.

• 11:43Speaker 01

  Yeah.

• 11:43Lewis Howes?

  Yeah, coming out of a cannon. Yes.

• 11:45Speaker 01

  Okay, and where's the camera? Where's the camera? Is that the camera?

• 11:47Lewis Howes?

  Right here.

• 11:48Speaker 01

  Can you see it right there? Alright, so, um, I'm going to get you to think of a card.

• 11:52Lewis Howes?

  Okay.

• 11:52Speaker 01

  Alright, thinking of a card?

• 11:54Lewis Howes?

  Yes.

• 11:54Speaker 01

  Alright, say the card.

• 11:55Lewis Howes?

  King of diamonds.

• 11:56Speaker 01

  King of diamonds. It's my little man over there, little cartoon character. I'm going to go through. Check this out.

• 12:03Speaker 01

  Little man.

• 12:05Speaker 01

  Look, he's getting into the cannon. Do you see that?

• 12:08Lewis Howes?

  Uh huh.

• 12:10Lewis Howes?

  Oh, I like it. Now, how did you create that?

• 12:15Speaker 01

  Oh, I just drew on every card.

• 12:18Lewis Howes?

  Nice, he did the trick.

• 12:19Speaker 01

  Yeah, yeah, there you go. I'll do it one more time just so you see that. Look, little man. He's getting into the cannon.

• 12:25Lewis Howes?

  Yes.

• 12:25Speaker 01

  He's shooting out the cards. He's got one card. It's the king of diamonds.

• 12:28Lewis Howes?

  Oh my gosh.

• 12:29Speaker 01

  Yeah.

• 12:30Lewis Howes?

  Smooth.

• 12:31Speaker 01

  There you go.

• 12:31Lewis Howes?

  Smooth operator.

• 12:32Speaker 01

  There we go, yeah.

• 12:33Lewis Howes?

  Okay, awesome. And you have one more trick? Should we do it now or?

• 12:36Speaker 01

  Yeah, uh, let's do it now. Let's do it. I'm going to show you this, right? So as a magician, um, you know, trying to influence people.

• 12:46Lewis Howes?

  Yes.

• 12:46Speaker 01

  In different ways, okay? So I've got a pack of cards. Right, now, you're a smart guy. How many cards in a pack?

• 12:51Lewis Howes?

  Fifty-two, right?

• 12:52Speaker 01

  Fifty-two cards, right? So if you're going to split them into four equal piles.

• 12:55Lewis Howes?

  Don't ask me to do math, but what is that?

• 12:57Speaker 01

  Four piles of. Thirteen.

• 13:00Lewis Howes?

  Thirteen, okay.

• 13:01Speaker 01

  Alright, so. Yeah, sorry, sorry. Um, you need to instinctively. Just take off thirteen cards and put them over there, alright? Hold on. Okay, you need to do this instinctively, right? Because if you follow your intuition, this is gonna work. Alright, you're gonna take off thirteen cards. We're gonna split them into four equal piles and it's gonna be through intuition, alright? So fifty-two cards in the pack, three, two, one, take off thirteen cards, put them there. Alright? Alright, how do you think you did?

• 13:25Lewis Howes?

  I think it was a little more.

• 13:26Speaker 01

  Yeah, alright, fine. Another thirteen, put them there. Here we go, just intuition, go with the flow. Boom, last thirteen, put them there.

• 13:34Speaker 01

  Okay. How do you think you've done?

• 13:37Lewis Howes?

  Close.

• 13:39Speaker 01

  Um, close?

• 13:41Lewis Howes?

  I don't know. Clo- it felt good.

• 13:44Speaker 01

  Yeah? Yeah, it felt good? Alright, let's see, let's see.

• 13:48Lewis Howes?

  Felt good, but.

• 13:49Speaker 01

  Alright, let's see.

• 13:49Lewis Howes?

  Might be one or two off.

• 13:50Speaker 01

  Two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, thirteen, fourteen, fifteen. No, fifteen, alright, that wasn't quite the thirteen.

• 14:01Lewis Howes?

  Yes.

• 14:02Speaker 01

  But.

• 14:04Speaker 01

  You did cut to the four aces.

• 14:06Lewis Howes?

  Hmm. That's impressive.

• 14:09Speaker 01

  Yeah.

• 14:09Lewis Howes?

  That's impressive.

• 14:10Speaker 01

  All the cards are different, by the way.

• 14:12Lewis Howes?

  Wow.

• 14:14Lewis Howes?

  So I cut to the aces. But not equally. Still pretty impressive.

• 14:22Lewis Howes?

  That's interesting, wow, okay.

• 14:24Speaker 01

  It's weird, you followed your intuition.

• 14:25Lewis Howes?

  I don't know how I did it, but yeah.

• 14:26Speaker 01

  Yeah, well, dude, you're the magician, dude. Who would have thought? I should be a bit worried, like, giving away.

• 14:31Lewis Howes?

  I like it.

• 14:31Speaker 01

  Giving away the tricks of virality.

• 14:33Lewis Howes?

  Wow.

• 14:33Speaker 01

  If you're gonna.

• 14:35Lewis Howes?

  I'm not sure I was done. That's pretty cool.

• 14:38Speaker 01

  You did it, dude. I didn't, I didn't touch it. Nice.

• 14:43Lewis Howes?

  Okay, cool.

• 14:47Lewis Howes?

  I'll have to ask him how he did it later.

• 14:50Lewis Howes?

  I like it, man, I like it. Um, what's your favorite trick to do?

• 14:55Speaker 01

  Favorite trick. I don't have a favorite trick.

• 14:57Lewis Howes?

  You don't have a favorite trick?

• 14:57Speaker 01

  No, no, no. I just test it on the individual. You're obviously, you're business orientated. You're a thoughtful guy. You know, you're very kind of, you seem intellectual. So I thought this is kind of cool because I'm taking a step back.

• 15:10Lewis Howes?

  Yeah.

• 15:10Speaker 01

  And you know the odds of you cutting four aces next to none. So that's why I thought that would be cool. Sometimes i- if you've got like a really giggly person, I'll do something a little bit more visual where it's just like bang, oh my god!

• 15:20Lewis Howes?

  Yeah, right, right. That'd be Christine.

• 15:22Speaker 01

  Yeah, yeah, yeah, exactly, exactly.

• 15:25Lewis Howes?

  Amazing, man.

• 15:25Speaker 01

  You know what I did with Christine earlier with the balls, just pop jumping into a hand, there you go.

• 15:29Lewis Howes?

  Yes, and then I was holding balls afterwards.

• 15:31Speaker 01

  Exactly.

• 15:32Lewis Howes?

  Another version of balls.

• 15:32Speaker 01

  Yeah. Yeah, he's got to, he's got to weigh it up. You know, as a magician, I'm a performer as well. I've got to weigh up each situation and just figure out what the best thing is.

• 15:40Lewis Howes?

  How much of it is the trick itself and how much of it is the setup and the storytelling and the persuasion for you?

• 15:46Speaker 01

  Uh, yeah, storytelling. Well, it's funny because I would say storytelling is everything. But because I, because I'm creating viral online videos, it's actually become more about the trick. Because every clip has to be short.

• 15:59Lewis Howes?

  Ten seconds.

• 15:59Speaker 01

  Yeah, yeah, yeah. So, so.

• 16:01Lewis Howes?

  There's not as much storytelling.

• 16:02Speaker 01

  Exactly, yeah. So for live, for live performance, it's about the story, it's about the character. But for virality, I'd say it's as much about the trick. You know, when you see David Blaine and Dynamo and Chris Angel, right? Like, a lot of these guys don't have huge personalities, right? But, but it's their kind of dark, mysterious. Yeah, exactly. That's what makes, and amazing magic is what's going to drive their brand.

• 16:24Lewis Howes?

  Hmm. Do you feel like because you're more of this, you know, you have this humor-based magic, I would say in general, right? You bring more like kind of laughter and fun love to it. Do you think that's to your advantage or to disadvantage based on these other characters who are more dark and mysterious?

• 16:38Speaker 01

  Yeah, yeah. Well, it's all about being, I think it's important to be different, not to follow the trend. There's been trends in the magic world. You had the David Copperfields with the suited and booted with the white rabbits and that style of magic. Then he moved over in the, in the 21st century to the street magic. You've got the David Blains, you've got the Chris Angels, right? And now with the rise of social media, you've got TV shows like The Carbonara Effect, which are prank-oriented. You've got viral YouTube. Like the pranks, the pranks and the magic that have a more comedy element and the hidden camera shows and and that's the more the style that I'm focusing on.

• 17:13Lewis Howes?

  Yeah.

• 17:13Speaker 01

  I'm still about the mind blowing, mind, you know, mind messing magic stuff. But I have a more fun, enjoyable millennial style to it, rather than taking it too seriously.

• 17:21Lewis Howes?

  Yeah, yeah.

• 17:21Speaker 01

  That's my, that's my style, just enjoying life.

• 17:23Lewis Howes?

  And how much do you study the craft? Do you study it and research it a lot? I know you have consultants that you work with as well on kind of developing new tricks and coming up with new stories. But how much do you personally feel like you're just studying, researching, mastering, breaking down how a magician did something so you can learn and apply it to your style?

• 17:40Speaker 01

  Yeah, well, I'm immersed in the magic world. If I go on my Facebook feed, you know, it's fifty percent my, my rivals on Facebook.

• 17:47Lewis Howes?

  Really?

• 17:47Speaker 01

  And well, you know, it's.

• 17:48Lewis Howes?

  Just watching them.

• 17:49Speaker 01

  Yeah, yeah, watching, watching them, bit of news and a lot of magic, other magicians. I'm, I'm in the, the magic circle in the UK, which is this kind of elite magic society, which only a few people, only a few thousand people are in it in the wild. And we all share tricks all the time and, you know, we're constantly in conversation. So I'm very involved in the magic world. I'm, I'm constantly learning new tricks. I do have consultants because I'm focused so much on the creative and, and the kind of, um, the business side of things. That often I don't have time to kind of strategize.

• 18:17Lewis Howes?

  Create it.

• 18:18Speaker 01

  Exactly, yeah. But, but the way, the way it works with, with, with my kind of recent trend of videos is to do magic in different parts of the world on a weekly basis. So I've just released the Miami video this morning. Um, last week, uh, last week I released a New York video, you know, in the last couple of weeks I've done Ibiza, I've done Rome. And it's creating fanbases in those areas, but I've got about five titles lined up. I have my magic consultant who's working on different tricks for that. And then I'll come up with some concepts as well. We'll sit down together, we'll, we'll kind of figure out what the best tricks are, what's going to go the most viral.

• 18:47Lewis Howes?

  Practice them and.

• 18:48Speaker 01

  Exactly, and then we'll go shoot them.

• 18:50Lewis Howes?

  Well, how often, how long does it take for you to practice something until you feel like you've actually mastered it where you can get it? Nine out of ten times or, you know, ninety nine out of a hundred times where you've like performed it perfectly and.

• 19:01Speaker 01

  Yeah, yeah, yeah. Well, I'd say the first, the first, getting the first ninety percent of a trick. So if you say a hundred percent is the best you can get a trick, first ninety percent can be learnt quite relatively quickly.

• 19:10Lewis Howes?

  Yeah.

• 19:11Speaker 01

  It's that final ten percent that can take months or years to learn.

• 19:13Lewis Howes?

  Really?

• 19:14Speaker 01

  Yeah, like, yeah, yeah. Yeah.

• 19:16Lewis Howes?

  Wow. And so when you learn a new trick, do you start performing it a week later? Like if you if you learn it in a few days?

• 19:23Speaker 01

  Yeah, yeah.

• 19:24Lewis Howes?

  Wait a few months where you're like, okay, let me really perfect this.

• 19:26Speaker 01

  No, I'm fast. Also, you've got to remember, like, this isn't live performance. I'm filming this. So if I mess up, I just do it again.

• 19:32Lewis Howes?

  Do it again. Yeah.

• 19:33Speaker 01

  Yeah.

• 19:33Lewis Howes?

  So you can, you don't need it to be perfect every time. You can just do it and.

• 19:36Speaker 01

  Yeah.

• 19:37Lewis Howes?

  You you even you do fail videos as well. We're like, oh, we messed up.

• 19:40Speaker 01

  Right, right. That was initially, I there was a, you know, a couple of tricks where I like, I didn't get it right. And then there was a situation, I can't remember which what what happened. Oh, yeah. This is what it was. It was in it was in my Rome video that went insane on one hundred and thirty five million views on Facebook.

• 19:55Lewis Howes?

  Yeah.

• 19:55Speaker 01

  Over a million shares. And what it was, it was um these these three Asian ladies sitting by like the Colosseum.

• 20:02Lewis Howes?

  I saw this one.

• 20:03Speaker 01

  You saw it exactly. I see you burst out laughing. You saw that in front of me. Yeah. And I went over to them and I I plucked like a sponge ball from behind their ear. Right. And I was expecting, you know, applause.

• 20:14Speaker 01

  Just some type of reaction. And they and they just stared at me. Right. And I just kind of stared at them. And there was just this moment of nothingness. And, you know, I I I put that into the video. It was this kind of fast paced viral, you know, like crazy, like high energy magic, like boom, boom, boom. Everyone's tagging their friends, sharing. But then the most the most tags and and shares, the most tags and and seem to be from.

• 20:36Lewis Howes?

  Comments.

• 20:37Speaker 01

  This clip. Yeah, exactly. The most comments where everyone's tagging their friends going, oh, this is, yeah. So so I was like, wow.

• 20:42Lewis Howes?

  Fail. It's from the fail trip.

• 20:44Speaker 01

  Right, right, right. Exactly. And then I have the slow mo with the sad music.

• 20:47Lewis Howes?

  Yes.

• 20:50Speaker 01

  For me, exactly. I wouldn't say that too much. You might get striked on YouTube.

• 20:53Lewis Howes?

  Exactly. Yeah, yeah. You're allowed to do like a two second clip or something, right? Yeah.

• 20:57Speaker 01

  Exactly.

• 20:57Lewis Howes?

  Um, amazing. So you started realizing that they, you know, you started testing these different things. What was the first video that actually went viral for you? Was it? When was it?

• 21:06Speaker 01

  So the first viral, uh, first video went viral was was not was not even magic. Um. It was actually, um, it was like a snake prank, alright, and I just took a fake snake and I, I chucked, I put it on people in London on, on South Bank. And I made a little compilation of it, posted it online and it just started getting hundreds of thousands of shares and I think the video is now on fifty million Facebook views.

• 21:25Lewis Howes?

  When was this, a year ago?

• 21:26Speaker 01

  This was, yeah, about a year ago, a year and a bit ago.

• 21:28Lewis Howes?

  So it wasn't even a magic trick video?

• 21:30Speaker 01

  Right, yeah.

• 21:31Lewis Howes?

  Prank video?

• 21:32Speaker 01

  Yeah, yeah.

• 21:32Lewis Howes?

  And, and then when did you try to do the magic style of, of viral video?

• 21:37Speaker 01

  So magic style was, well, I'd basically been incorporating magic the whole way. So bits and pieces of magic, kind of more prank sketch orientated videos. And then my first viral magic video was called the invisible chair illusion, right? And I basically took, I basically.

• 21:54Lewis Howes?

  Where you sit down and one leg or whatever?

• 21:56Speaker 01

  Right, exactly. And then I can lean back. It's like the Matrix.

• 21:58Lewis Howes?

  I always wonder how that trick happens.

• 22:00Speaker 01

  Ah, keep, keep wondering, my friend. Yeah.

• 22:03Lewis Howes?

  Yeah, I always wondered that. I don't know if I saw, I think I saw a video of someone else doing that, so I don't know if it was with you.

• 22:08Speaker 01

  Yeah, it's actually funny.

• 22:08Lewis Howes?

  They just sit down and they're like reading a paper and you're like this.

• 22:11Speaker 01

  Right, right. That's exactly, that's exactly what I did. Yeah.

• 22:13Lewis Howes?

  So you did that trick?

• 22:14Speaker 01

  Yeah, I did that trick and then it, it, it trended. I think it got like half a million views on YouTube and then like twenty, thirty million views on Facebook.

• 22:20Lewis Howes?

  Just doing it in different locations and getting reactions to the crowd or the people walking by, homeless people like, well, you know, whatever.

• 22:26Speaker 01

  Exactly.

• 22:26Lewis Howes?

  Interesting. So what, that was about a year ago as well?

• 22:28Speaker 01

  About a year.

• 22:29Lewis Howes?

  Right afterwards, that snake trick?

• 22:31Speaker 01

  Yeah, I just started, I was a, a, a production machine. When I, when I started the social media game, I was a production machine. Like I would, I would go, I was third year of university. I'm twenty three now. I was twenty two back then, or you know, maybe just turning twenty two. So it was about a year ago, yeah. And, um, I was, you know, intent on building my social media profile. So I didn't have a lot of money in the bank. But I would fi- hire, um, like videographers on, on Craigslist or Gumtree for like fifty to a hundred dollars. They'd come up with me for the day. We'd come up with a concept. We'd go out, film it all day, have a laugh. And then I would, uh, take the concept, the, the, uh, the footage, go home, edit it up and, uh, I would post it online the same day.

• 23:11Speaker 01

  I was, it was in like the, the, the, the, the drive I had back then. And I was making three, four videos a week. So I was really a production machine. I was production, editing, you know. The actor in the video. So, yeah.

• 23:23Lewis Howes?

  Create, you know, creating the storyline, creating everything.

• 23:25Speaker 01

  Exactly, yeah, yeah. And then I had the situation with one of my videos just pop. And the thing about social media is once one thing goes viral, your audience will just come. It's crazy.

• 23:34Lewis Howes?

  So the first videos weren't going as viral, maybe it sounds like until.

• 23:38Speaker 01

  Yeah.

• 23:38Lewis Howes?

  How long were you doing these three to four videos a week until one popped?

• 23:41Speaker 01

  Yeah, I was put about six, six, six, seven months.

• 23:45Lewis Howes?

  Really?

• 23:45Speaker 01

  Six of months of, of, of nothingness.

• 23:47Lewis Howes?

  What's nothingness? A couple of thousand views or a thousand views, maybe? Is this on Facebook or YouTube or both?

• 23:52Speaker 01

  This is on, uh, both.

• 23:54Lewis Howes?

  A couple of thousand views.

• 23:55Speaker 01

  Well, actually, I'll tell you. It was, yeah, a couple of thousand views. Now, shall I tell you about my strategy in terms of how I blew up?

• 24:01Lewis Howes?

  Yeah, yeah. Well, first off, I mean, yes, I want to hear that. So you did the snake video first, which got how many views?

• 24:08Speaker 01

  About thirty, forty million.

• 24:09Lewis Howes?

  And then after that, you started doing three to four videos a week for months?

• 24:13Speaker 01

  I was doing, I was doing three to four videos. Actually, I'll tell you, I'll tell you, actually, it wasn't the snake video that went viral first. It was a prank video with this, with, with like a girl. That was the first video that popped. But it was basically the same time as the snake video. They were within about two, three days of each other. The first video that went absolutely bonkers was, was, was like a prank war I did with this girl. Who, who was like my, my girlfriend at the time. And then I posted that video online and that's what popped.

• 24:38Lewis Howes?

  Got it. And this was after six months of you doing videos that weren't doing anything?

• 24:42Speaker 01

  They were, they were doing a little bit, bits and pieces. Yeah, yeah. I, I was getting some traction, but I had about ten thousand likes.

• 24:48Lewis Howes?

  Yeah, that's it.

• 24:49Speaker 01

  Yeah, yeah. It was a grind.

• 24:50Lewis Howes?

  For six months, trying, working every single day, ten thousand fans.

• 24:54Speaker 01

  Yeah, yeah.

• 24:55Lewis Howes?

  Ten, fifty thousand views, maybe a video, max.

• 24:57Speaker 01

  Right, right, right. Exactly.

• 24:58Lewis Howes?

  What kept you like continuing to do this when you weren't making any money? Your audience wasn't growing. You weren't seeing the views grow.

• 25:03Speaker 01

  Yeah.

• 25:04Lewis Howes?

  Why'd you keep doing this grind, you know, ten, twelve hours a day?

• 25:07Speaker 01

  Yeah, well, it, it's the social media, building a following is, is priceless. You can't buy a social media following. So I saw the value in that. I still do. And the fact I was getting some positive comments, I think.

• 25:19Lewis Howes?

  Drove you enough.

• 25:19Speaker 01

  Yeah, yeah.

• 25:20Lewis Howes?

  And you were at college. You didn't have too many responsibilities to like.

• 25:23Speaker 01

  Honestly, it was, there was a level of boredom. There was absolutely, I was at university. I don't know how it is in America, but in the U, in the UK, you, you sometimes get six, seven, eight hours a week of lecture time.

• 25:34Lewis Howes?

  Yeah, bored.

• 25:35Speaker 01

  Right. My degree was relatively easy. Um. I had a lot of free time. I had some options. I could either go go to the societies or the clubs or. And I was like, right, I really want to build the social media. I've got I'm doing some magic gigs. I've I'm quite. I understand the kind of the magic world. And I understand, you know, also, I I spent a year in UCLA. So I met a lot of the I met the kind of Vine community.

• 25:55Lewis Howes?

  Yes, yes.

• 25:57Speaker 01

  So I I was when I got back to the UK for my for my year abroad, I was intent on building what they'd already done. It's crazy. These people in LA.

• 26:04Lewis Howes?

  Machines.

• 26:04Speaker 01

  Machines, they they they've built, you know, fantastic incomes and fantastic careers off their hard work in in their childhood and their young adulthood. So when I got back to London, I was like, right, I really should have been making videos. So, yeah, I I just did it and and I was driven and I think it was a mixture of um free time.

• 26:21Lewis Howes?

  Boredom, yeah.

• 26:22Speaker 01

  Bit of bit of boredom, okay, uh and also good good fitness. I think if you know, when you're going to the gym every day and you're eating super healthy, you you just your mind is is in a different.

• 26:31Lewis Howes?

  Yeah, clear. You have ideas running all the time and you want to go do create.

• 26:35Speaker 01

  Exactly, exactly.

• 26:36Lewis Howes?

  You wanted to build something.

• 26:37Speaker 01

  Yeah.

• 26:37Lewis Howes?

  Um. So but it still took you some time to kind of figure it out. The six month window of time where you weren't really doing much, but it was kind of like your testing ground. You're seeing what worked, what didn't work.

• 26:47Speaker 01

  Right.

• 26:48Lewis Howes?

  Uh. Then you figured out the model. It sounds like you did a couple of videos that went viral. And is that when you were like, okay, now I see all the elements that need to be in one video for to have the potential to get some traction. Is that what you kind of recognize? Is this aha moment or?

• 27:02Speaker 01

  Yeah, yeah. So so let me give you let me give you the rundown. Right. So I had no followers, no likes. Step one, get my friends and family to like my page. Right, you you know, message everyone, hey, can you like my page?

• 27:11Lewis Howes?

  Beg them, please. I don't have anything cool. We do it anyways.

• 27:14Speaker 01

  Yeah, yeah. And it's funny, because I I I sent everyone a a that question, the same copied and pasted.

• 27:19Lewis Howes?

  I've done that before too, man.

• 27:20Speaker 01

  Exactly. And it's funny, because these people hit me up like a year and a half later. And like, oh, hey, like, I'm doing a I'm doing a fundraiser and I just see like the previous thing is me asking them a question.

• 27:28Lewis Howes?

  Yeah.

• 27:29Speaker 01

  You know, it's it's interesting that. But um that was step one. And then, so step two, which was going to take me from about a thousand likes to seven thousand likes overnight, was what I would do is I would I was thinking, how could I make my videos get some traction? Okay, so um on YouTube, it was about Reddit. Reddit, trying to get on the front page of Reddit, just trying to get, I mean, I'd have like fake proxy accounts doing upvotes and stuff, which is how some of my videos got like a million views. But more Facebook orientated, what I would do is I would reach out to pages that have followings, right? And there are so many pages on Facebook with, you know, two hundred thousand likes, four hundred thousand likes, et cetera. Um, as there are YouTube channels with two hundred thousand subscribers, et cetera. So I would basically message hundreds of them and say, hey, got a great video, can you share my video?

• 28:12Speaker 01

  And the way I would find these pages is I would go on to another viral page. So for example, like, uh, you know, whatever, go on to Tiger's page and then I would click on all the, all the shares. Say he's got a hundred thousand shares on the video, I would just choose one person, right? Who, and their public profiles, because they appear in the shares. And then I would just go on that profile and just scroll through their newsfeed, this random person somewhere in the world and just see what stuff they'd shared. And it's usually from pages. So then I would, um, just find loads of random pages from around the world through finding these random people from these, you know, public celebrities or viral pages. And I would send them the message, hey, I'm, you know, got a great video, can you share that video? Right. And I would, I mean, I sent so many messages, I ended up getting blocked for a day.

• 28:54Speaker 01

  Um, yeah, yeah. And, and, and what happened is, is after sending a couple of hundred messages, I eventually got a response.

• 29:01Lewis Howes?

  You got ten, twenty different pages that are like, sure, I'll share it out.

• 29:04Speaker 01

  Yeah, yeah.

• 29:04Lewis Howes?

  Interesting, right?

• 29:05Speaker 01

  Yeah, well, it wasn't ten, twenty pages, but there were a few.

• 29:07Lewis Howes?

  Okay.

• 29:07Speaker 01

  Some asked for, yeah, some asked for, some asked for money.

• 29:10Lewis Howes?

  Yeah.

• 29:10Speaker 01

  Some did it from the kindness of their heart or, you know, whatever reason, I'm not sure why they did it. But I got a page called Mayor Boss, right? He was just, he had five million followers.

• 29:19Lewis Howes?

  Mayor?

• 29:19Speaker 01

  Mayor, M A Y O R space B O S S.

• 29:22Lewis Howes?

  Mayor Boss.

• 29:22Speaker 01

  He's gonna get an influx of messages now. And for some, for some reason, on, on a thousand likes, he, he, I got a message from him a month later and he said, yeah, bro, got you. I'm like, what? And then I look at my pages and I'm, I'm, I'm refreshing and they're just bombing up the likes on my page.

• 29:39Lewis Howes?

  Cause he shared one video.

• 29:40Speaker 01

  One of my videos, it got reshared and when something gets reshared on Facebook, the traffic will just come back in because your, your video will appear on the newsfeed with the like button next to it. Right? So I went from a thousand to seven thousand likes overnight and that was really what gave me the momentum. I was like.

• 29:56Lewis Howes?

  Oh, when people share my videos, then it's, it'll grow faster.

• 30:00Speaker 01

  Exactly. And I, I thought I'd made it. I was like, mum.

• 30:03Lewis Howes?

  Sometimes likes.

• 30:05Speaker 01

  See you later, guys. Yeah, yeah. And, and yeah, and then the grind, and then the grind continued. And then there was, um, and then I, there were some big pages on Facebook. That run apps in the background, right? So I've got a good friend who runs a page called Fortify, right? And they run the app Color Switch. Color Switch has been on the top 10 in the App Store for the last year, pretty much kind of moving off occasionally, but it's top 10, you know, making a lot of money from the ad revenue. It's on the, you know, it's like number six or something on the free. Anyway, their business model is they get influencers who are small on Facebook or on social media to make them a video that involves their game. And in return, they get A, a tag. So, you know, if you're a big page, and Fortify has 10 million followers. Sure.

• 30:49Speaker 01

  Right? So it's big page, right? They're like a viral sharing page. But so, so you're an influencer, I'm Fortify. I say to you, you know, can you make me a video? And in return, I'll give you a share, I'll give you a tag. So that means when the video goes viral, they're on my page. Your page will be tagged. Exactly. So then I started getting traffic from that. And also, maybe down the line, if you need some help with the share, later down the line, I'm going to do that for you. So I made a ton of videos, right? I started getting followers just off the tag because I had a big page using my content. Right. And then at the same time, I was making my own content. And then one day, this was, this was actually the first truly viral video. February the 14th, 2016, I made this video. At 6:01pm.

• 31:32Speaker 01

  It was, it was probably about 2:30pm. I remember it. He knows exactly. I remember it because it changed my life, because I went from a small time influencer, I went from 60,000 likes to half a million likes overnight. Right? To the guy. To the, I mean, yeah. A celebrity in a moment. Dude, it was nuts. And people were hitting me up from all around the world. So let's just backtrack to it. So I made this video, right? And I had earned a share from a powerful page. Now, to get a viral video online in any aspect, whether it's Instagram, Facebook, YouTube, etc. You've got to have good content and good distribution, right? To start with. Now that I've built, you know, 10 million followers, I don't necessarily need people to help me out because I've got my own audience that are going to share it. Your own distribution. Exactly, exactly. Well, it's still under Facebook, but you know, more so than someone with no followers.

• 32:16Speaker 01

  But it's very important to consider. So the point is, I had a great viral video, proven by the fact it got reshared so many times. But I had a great video that was obviously had viral potential, posted it on my page, it was doing really well. And then I hit up my my shepherd, I hit up Fortify, I said, hey, bro, can you give me a share?

• 32:34Lewis Howes?

  Yeah, I've got my my credit, I want you to share this one.

• 32:37Speaker 01

  This is it, this is it.

• 32:38Lewis Howes?

  This is the one.

• 32:38Speaker 01

  This is the one.

• 32:40Lewis Howes?

  How many views did you have before he shared?

• 32:42Speaker 01

  It's like a couple of thousand.

• 32:44Lewis Howes?

  Oh, so it wasn't even that viral yet, but you knew.

• 32:46Speaker 01

  Ten thousand, I had like a hundred shares, I was like, whoa, a hundred shares in like an hour.

• 32:49Lewis Howes?

  But you're like, okay, it's got something for your audience size, you're like, oh, that's more than my twenty, which I normally get.

• 32:54Speaker 01

  Exactly, exactly.

• 32:55Lewis Howes?

  Got it. So you're like, okay, this is the one.

• 32:57Speaker 01

  Yeah, this is the one. So I posted, so I got him to share it. And it was just mayhem. I did not sleep for like thirty six hours.

• 33:06Lewis Howes?

  Refresh, refresh, refresh.

• 33:07Speaker 01

  I was just refreshed, refreshed. And I was just watching, I was, every time I'd refresh my likes, I would go up like a hundred, two hundred likes a pop. Like it was in, and this video was trending, so I ended up getting like over half a million shares. And then the next, the next day.

• 33:19Lewis Howes?

  How many views did it get?

• 33:20Speaker 01

  It got like seventy, seventy six million views, something like that.

• 33:22Lewis Howes?

  And the most you ever got before then was?

• 33:24Speaker 01

  I mean, fifty, maybe fifty, a hundred thousand views.

• 33:26Lewis Howes?

  Wow.

• 33:27Speaker 01

  Yeah, yeah, but it it it basically led me.

• 33:30Lewis Howes?

  Shows you the power of distribution.

• 33:31Speaker 01

  Right, right, exactly.

• 33:33Lewis Howes?

  Because having a viral video on its own, or a great piece of content on its own, is not going to get the views unless you have some help with distribution, it sounds like.

• 33:41Speaker 01

  Yeah, well, I mean, it's different on Facebook to YouTube. YouTube, the algorithm can pick it up, or Reddit can pick it up. But on Facebook, the barriers to entry are much lower. So if you can find someone, so if people who are watching this might be thinking, right, how can I create my own viral video for my product or for myself? If you can find a page that is willing to share your content, whether for a fee or for free, or you can do some type of favor in return, like exactly, I I've done all three. Then you can take that video and potentially make it go viral, but you need to have good content. And that is what most people miss. They miss either good content or good distribution, as you mentioned at the beginning.

• 34:16Lewis Howes?

  Hmm. So if you're someone like me, I don't know if you've you've seen some of my stuff, it's mostly inspirational interviews, inspiring people, moments, messages, you know, two to three minutes, kind of inspirational words, speeches, type of stuff. How could someone like myself continue to not even just grow, but like take it to a hundred X different level? Is there a way to do that?

• 34:40Speaker 01

  Yeah.

• 34:40Lewis Howes?

  Obviously, there's other pages like Goalcast and other pages that do this with videos, they're just taking like two minute clips of Arnold Schwarzenegger and then creating like a little viral video and they've figured out how to do it, but. What would you recommend for someone like me or?

• 34:53Speaker 01

  Yeah.

• 34:54Lewis Howes?

  I guess really just anyone.

• 34:55Speaker 01

  Yeah.

• 34:55Lewis Howes?

  You know what I mean?

• 34:55Speaker 01

  Yeah.

• 34:56Lewis Howes?

  Anyone in any space of business or industry.

• 34:58Speaker 01

  Right, right, right. Well.

• 34:59Lewis Howes?

  Cause they might say, well, he's a magician. So it's like a cool thing to watch. And I'm like.

• 35:03Speaker 01

  Yeah.

• 35:03Lewis Howes?

  Uh, you know, an entrepreneur that just sells insurance, you know, or whatever. I don't know.

• 35:07Speaker 01

  Yeah, no, I understand what you're saying. Well, look, the, what I would say is that when you're looking on your newsfeed, things are going viral from all walks of life, whether it's inspirational talks to, um, you know, to, to, to, to, to asking for, you know, uh, you know, uh, cancer research donations to puppies, to, to magic tricks, to, to social experiments, to, you know, health awareness. Everything in its different formats.

• 35:28Lewis Howes?

  Political stuff, everything.

• 35:30Speaker 01

  Exactly. Right. So, so people that say, oh, you're a magician, you know, you, you know, it's not even true because most magicians don't go viral. I'm, I'm.

• 35:36Lewis Howes?

  Right.

• 35:37Speaker 01

  I mean, I think I'm the only really, the only really, really, really viral magician. I've got a few friends that are doing social media really well, but I'm definitely the one that's consistently making viral videos. So I wouldn't, for magic, for magic. Um, so I wouldn't, I wouldn't say that, oh, you're a magician. That makes much difference.

• 35:49Lewis Howes?

  Cause a lot of magicians, I can't get any of these.

• 35:51Speaker 01

  Exactly, exactly. But what, I mean, there are a few great guys. Don't get me wrong. Um, but what I would say is, um, you, there is a, there is a formula to going viral.

• 36:01Lewis Howes?

  Hmm.

• 36:01Speaker 01

  Particularly, particularly on Facebook, right? And the formula is to remember, okay, that, that, that, um, on Facebook, people are just scrolling. Scroll, scroll, scroll, scroll, scroll, scroll. So you've got to catch them. Right. On YouTube is a different story. YouTube is about long form content. It's about fan base, right? Facebook is about virality. It's about sharing. It's about something exploding on the internet, right? So you've got to remember YouTube and Facebook are very different. They're both powerful. So what I would say is that for my YouTube audience, um, you know, I've got a more, and my Instagram audience, I've got a more loyal fan base to understand what I'm up to in life.

• 36:37Speaker 01

  With Facebook, it's just about viral. You know, if you can smash a hundred million views on a video, you can build a, a huge audience and from that you can target, you know, target ads, you can build a business, you, you know, get exposure, you can potentially, you know, start to get loads of emails, um, from building your brand. But, but let me answer your question. So. On Facebook, people are scrolling, you need to catch their attention. So forget about a long introduction, right? The first three seconds are crucial. So if I was in your position, right, let me say in my position, I've just released a video on Facebook called Miami reacts to magic. It's on about three and a half million views in three hours. And the first three seconds of that video, something really interesting is happening. It's like bang, magic trick, someone freaks out. Right? So it's catchy. First three seconds. So you got that formula down, you know, okay, here's the moment. Exactly, exactly. Yeah. And to put that into your position, say you were going to do

• 37:22Speaker 01

  an inspirational talk on how to build a business. For me, if I was in your position, which is, which is a similar thing to what Gary Vaynerchuk has done. Some of his videos have had 20, 30, 50 million views on Facebook. He starts with something interesting. So he'll ask you a question, you know, so, so it might be, you know, the, the first three seconds might be, so what do you want in life? That could be an example, you know, or it could be like, when you die, what are you going to regret? Just something that brings people in. Right? So that's, so that's why I would say have a, have a snappy introduction, have a- It's a tough question, you're welcome to question. Exactly, exactly. Yeah. It doesn't necessarily have to be a question, but just think to yourself, are people going to find this interesting? Because I've seen the difference between putting a boring introduction and an, and an interesting introduction. And it can lead to the difference of millions of views. Because if people click off straight away, it's going to have way less

• 38:06Speaker 01

  people who are going to share that video, it's going to go way less viral. Okay, so that's the first part. First part. So, okay, so forget these long introductions. It's not a YouTube video. People don't know who you are. You're talking to people that some of them may have no idea who you are. Especially when it gets reshared onto some random person's timeline in the, in the Philippines. You know, and they just want to, they want to see something in action. Right? Second thing, right? Make sure that what the content you're making is, is common, if people want to tag their friends. Right? So if you're doing something inspirational, you want to create the type of content that people want to tag their friends. So whether it's funny or emotionally eliciting, or it's cute, right? It's very important that you're, you're creating format that people want to tag their friends, because that's what, that's what, you know,

• 38:48Speaker 01

  Facebook is all about and Instagram as well. People tagging their friends, making, making each other aware. The most viral videos in the world are the ones where people, the people are tagging their friends and, you know, shareable videos, which is inherent to the video being viral. Right, right. Okay.

• 39:01Lewis Howes?

  So that's the next thing.

• 39:02Speaker 01

  Yeah.

• 39:03Lewis Howes?

  Is there another element?

• 39:04Speaker 01

  Oh, is, is, is having, I think, clickbait, having a clickbait thumbnail.

• 39:07Lewis Howes?

  Having an image. Do you always have an image thumbnail?

• 39:09Speaker 01

  Yeah, I, I actually take it separately. Yeah, I take it separately.

• 39:11Lewis Howes?

  Separate image.

• 39:12Speaker 01

  Yeah.

• 39:13Lewis Howes?

  And you upload it with the video. You can make a thumbnail in Facebook video. Is that the deal?

• 39:16Speaker 01

  Right. Yeah, exactly. Exactly. Um, I subtitle everything. On Facebook, seventy percent of people, uh, sometimes.

• 39:23Lewis Howes?

  Don't turn on the sound.

• 39:24Speaker 01

  Right, because they're at work. They're scrolling, you know, there's no sound. So I subtitle everything manually. I know Facebook have like an auto subtitle, but I don't even bother with that. I just subtitle it manually, make it crystal clear. You want to make your content crystal clear. Where some videos lack is there is a lack of clarity. So maybe, you know, fifteen seconds to nineteen seconds, there's, there's, um, you know, something happens that's not very.

• 39:46Lewis Howes?

  Confusion.

• 39:46Speaker 01

  Exactly. Exactly. And then there's no easier place to exit than the internet. You just carry on scrolling where you click on.

• 39:51Lewis Howes?

  I'm lost. Gone.

• 39:53Speaker 01

  Exactly.

• 39:53Lewis Howes?

  So it's got to be crystal clear throughout the entire thing. What's the duration, the length that you found is the best length for something to be shared?

• 40:01Speaker 01

  Yeah. So if we're talking Facebook, I guess right now we're on the Facebook topic. I'd say between one and two minutes. Facebook are pushing long, long form, longer form content. Um, so if you can make a two, three minute video that's, that's, that's viral, that, that's a great video, then so be it. But six second videos don't really seem to do, if you look on, if you look at your, your feed now, there's not really many six second videos anymore, are there? Because on the algorithm, Facebook are pushing long form content. The same way they're introducing new TV shows and they're introducing monetization for videos over a minute and a half. They're, they're introducing.

• 40:33Lewis Howes?

  An ad and a halfway, yeah.

• 40:34Speaker 01

  Exactly. That, that's being introduced.

• 40:36Lewis Howes?

  Yes.

• 40:36Speaker 01

  Um, so, yeah, I think.

• 40:38Lewis Howes?

  So a minute to two minutes, and if you're going to extend it to three or four and still keep it interesting and good edits and subtitles, crystal clear and unique and, you know, or thought provoking, then you can kind of stretch it to three or four.

• 40:49Speaker 01

  Right. I, I keep my videos, I try and keep them between two and three minutes because I know that that's going to reach most of my audience because it's a, it's a longer form video. So it's going to, you know, show better on the algorithm.

• 40:59Lewis Howes?

  And then. What about the end of a video? We talked about the beginning, the middle, what about the end?

• 41:06Speaker 01

  Yeah, well, it's nice to have a twist. Alright, so if you look at the most viral videos on the planet, with the the viners or, you know, there's, or even with my video. So the video that got a hundred and thirty five, four, whatever it is, a hundred and thirty three million views from uh from May, there was a funny twist at the end, which is where I steal the guy's girlfriend with a magic trick. And it was more of a sketch than an actual trick, but people tagged the hell out of that.

• 41:29Lewis Howes?

  The grandparents, right? Is that, yeah, yeah.

• 41:31Speaker 01

  Yeah, it was with, yeah, exactly, yeah.

• 41:32Lewis Howes?

  The older lady and the older guy, it's like running after you in Rome or something.

• 41:35Speaker 01

  The video, it was called How to Impress a Girl with a Magic Trick, and the final clip was that I make a lollipop appear from fire.

• 41:40Lewis Howes?

  Yes.

• 41:40Speaker 01

  And then she she give me a kiss on the cheek. And then the final, the very final clip is me walking off with her and her husband running after me shouting, "No, that's my wife."

• 41:48Lewis Howes?

  Yes.

• 41:48Speaker 01

  Cut. People, it's just funny. People want to share. I mean, that video has over a million shares.

• 41:54Lewis Howes?

  Crazy.

• 41:54Speaker 01

  Yeah. And right now it's getting shares probably about, you know, fifty to a hundred shares a minute right in this very second.

• 42:00Lewis Howes?

  Still.

• 42:01Speaker 01

  Yeah, yeah, yeah.

• 42:02Lewis Howes?

  Months later.

• 42:03Speaker 01

  Yeah, exactly.

• 42:04Lewis Howes?

  It's still going viral, yeah. So do you always have a twist at the end then?

• 42:08Speaker 01

  Not every time. No, it's.

• 42:09Lewis Howes?

  Why not? If you know that's the thing that does it.

• 42:11Speaker 01

  Yeah, well, it's difficult to come up with twists. I mean, the video I've released.

• 42:16Lewis Howes?

  Logan talked about this though too, when I had him on, he was like always having like a double, you know, joke in the joke. And then a six, when he was talking about vining back in the day, he was like, you know, something about, he didn't slip on the banana pill and then he did, and then he did a backflip. You know, it's like a whole joke and a joke and a joke.

• 42:33Speaker 01

  Yeah, yeah, yeah, yeah.

• 42:34Lewis Howes?

  Bring you full circle or whatever, so.

• 42:36Speaker 01

  Yeah, you've got to think about what people want to share. If you can, if you can, they watch a great video, they've enjoyed it, oh, this is cool, you know, that, you know, and then something happens that brings them to the next level of emotion, they're gonna share that.

• 42:49Lewis Howes?

  Yeah.

• 42:49Speaker 01

  Or much more chance they're gonna share it than if it kind of goes up and then it goes down, you know, because if it goes down, then people are like, ah, that's kind of a move on.

• 42:56Lewis Howes?

  Yeah.

• 42:56Speaker 01

  You want to keep the, you want to keep the excitement high, you know, and then you can kind of like bump up and down, but you want to make the ending, great, you know. So if you look at my, my last, my last video that I posted last week, or, or, um, the video that I posted today with Miami. The ending, it's not a twist, but it's a great trick. Everyone's freaking out, high energy, bang, finish. So.

• 43:18Lewis Howes?

  So it should get a lot of virality coming.

• 43:19Speaker 01

  Yeah, I think it's got twenty thousand shares since I posted it a couple of hours ago.

• 43:22Lewis Howes?

  How many times are you posting a week right now?

• 43:24Speaker 01

  Posting once a week.

• 43:25Lewis Howes?

  Once a week?

• 43:26Speaker 01

  Yeah.

• 43:26Lewis Howes?

  Is that kind of the format too? If you post too much every day or every, every week, is it too much? Or?

• 43:32Speaker 01

  Um, I would say.

• 43:34Lewis Howes?

  It just takes time for you to kind of develop a great video.

• 43:36Speaker 01

  Yeah, well, I'm focusing on other things as well. So, I mean, I'm doing, I'm doing like corporate appearances. Um, I've got production meetings, which my agent has sorted out in L A. So I've been in L A. The last couple of weeks. Um, for some kind of stuff in, in that area.

• 43:49Lewis Howes?

  Yeah.

• 43:49Speaker 01

  Um, but I don't need to be quantity. I don't need to post three, four videos a week. I'm going to get burnt out. You know, I think with, I think with Facebook, it's, it's about viral. So as long as I'm staying, as long as I'm smashing a fifty million view.

• 44:02Lewis Howes?

  People are still seeing the video everywhere. It's like.

• 44:04Speaker 01

  Exactly.

• 44:04Lewis Howes?

  You don't need to create new content.

• 44:05Speaker 01

  Exactly. Yeah. And if I take, look, if I, if I take every, you've got to treat every platform differently. So Facebook, the great thing about it is if I don't post for two months, well, I'm not going to fizzle out. I've seen some YouTube channels.

• 44:17Lewis Howes?

  You've got to keep it up consistently.

• 44:18Speaker 01

  I've seen some big YouTube channels.

• 44:20Lewis Howes?

  Miss a month, dead.

• 44:21Speaker 01

  Dead. It's on his.

• 44:23Lewis Howes?

  Dead to the world.

• 44:23Speaker 01

  Can you imagine?

• 44:24Lewis Howes?

  You spend years of your life building a relationship and then.

• 44:28Speaker 01

  And then gone.

• 44:28Lewis Howes?

  I'm just burnt out. I need a break.

• 44:30Speaker 01

  Right.

• 44:30Lewis Howes?

  Too bad.

• 44:30Speaker 01

  Right, which is.

• 44:31Lewis Howes?

  You've lost people.

• 44:32Speaker 01

  Right, right. Which is why it's so important.

• 44:33Lewis Howes?

  Heartbreaking.

• 44:34Speaker 01

  It is, I would feel so sad if that happened to me. Fortunately, I'm diversifying my audience. I've got, you know, one and a half million on, on Instagram. Um, I've got a big Snapchat audience, about two, two, two hundred and fifty thousand daily Snapchat viewers. So I am moving them around and I'm, you know, I'm, I'm doing it. You know, yeah.

• 44:51Lewis Howes?

  Smart.

• 44:51Speaker 01

  Yeah.

• 44:51Lewis Howes?

  Well, if one platform shuts you down for whatever reason, it's like, oh.

• 44:54Speaker 01

  Exactly.

• 44:55Lewis Howes?

  You want to be able to spread it out.

• 44:56Speaker 01

  Yeah. One thing I've learned is you can't trust the, the, the social media platform. I mean, they're not working for me. You know, I mean, Facebook's a data company. I mean, I'm, I'm helping them.

• 45:04Lewis Howes?

  Yeah.

• 45:04Speaker 01

  You know, they're helping me, but you know, they're certainly not looking out for me.

• 45:07Lewis Howes?

  No.

• 45:07Speaker 01

  It's not like YouTube. You know, YouTube has a more community spirit.

• 45:10Lewis Howes?

  Mm hmm.

• 45:10Speaker 01

  Facebook is about viral, you know, trends, it's fast moving. You know, but the, but the benefit of, of the fast moving elements is that, you know, I can not post for a month and a half. And then if I post an amazing video later, it will go viral.

• 45:22Lewis Howes?

  Yeah.

• 45:23Speaker 01

  Um, I, I don't, I don't give six weeks off generally. But I'll try and post once a week. So and then as well, every time I post a viral video, my Instagram will fly up. Um, you know, my other socials will fly up.

• 45:33Lewis Howes?

  Everything. Yeah.

• 45:33Speaker 01

  Exactly. Yeah. So.

• 45:34Lewis Howes?

  Are you always doing new tricks as well? Or do you repeat some of the tricks in your videos from previous? Does it matter?

• 45:39Speaker 01

  Yeah, generally, I generally I do new stuff.

• 45:41Lewis Howes?

  New stuff. Yeah.

• 45:42Speaker 01

  There's so, there's so much out there in the magic world. It's pretty crazy.

• 45:45Lewis Howes?

  There's like, um, this is probably like a thousand tricks you could do with a dollar bill.

• 45:48Speaker 01

  It's, you know, I mean, yeah, that pack of cards over there. I can, I can entertain people for hours. I mean, it's just so, and that's just a pack of cards, coins, same thing. There's millions of gimmicks. There's different jokes on, on the same.

• 45:59Lewis Howes?

  Uh huh. Yeah. Yeah. Are there any other elements to a viral video that you think people should know about for Facebook?

• 46:05Speaker 01

  Um, I don't think so. I don't think so.

• 46:09Lewis Howes?

  Those are the main things.

• 46:10Speaker 01

  Just keep, keep it snappy. Remember, just, just, just to get, dive straight into it. Don't, don't bother with introducing yourself and all that jazz.

• 46:18Lewis Howes?

  Right.

• 46:18Speaker 01

  And you still on my cards.

• 46:19Lewis Howes?

  Magically appeared.

• 46:20Speaker 01

  Wow, there you go.

• 46:22Lewis Howes?

  Uh, what's your vision? I mean, it's been a year and a half essentially since you've kind of gone from a nobody to having this recognition, like even when you came into the building, the, the doorman was like, hey, aren't you Julius from Facebook?

• 46:34Speaker 01

  Yeah, yeah, yeah.

• 46:34Lewis Howes?

  You know, people are, are, are recognizing you all over the place. You've done events with, is this correct? You did events with Nelson Mandela and, and Kelly Rowland's birthday and One Direction and Russell Brand and all these other people. You've done different, uh, appearances for them.

• 46:50Speaker 01

  Yeah.

• 46:50Lewis Howes?

  What's it like for you now? Again, a year and a half ago in school.

• 46:54Speaker 01

  Yeah.

• 46:54Lewis Howes?

  You graduated?

• 46:55Speaker 01

  Yeah.

• 46:56Lewis Howes?

  Graduated and now all of a sudden, essentially kind of like overnight, you're getting this recognition.

• 47:01Speaker 01

  Yeah.

• 47:02Lewis Howes?

  How is that? How are you staying humble, grounded? Are you letting it get to your head? Is your ego bigger than your hair right now?

• 47:09Speaker 01

  My hair's pretty big.

• 47:09Lewis Howes?

  I know.

• 47:10Speaker 01

  It's the two for you, you know?

• 47:12Lewis Howes?

  Exactly.

• 47:12Speaker 01

  Yeah.

• 47:13Lewis Howes?

  How are you managing it? Are you keeping good people around you or people that are more like building you up too much? What are you doing?

• 47:19Speaker 01

  Yeah. Well, look, it's, this is a business. Well, I'm having a great time. I'm loving life. I'm making a sustainable income. It's allowing me to travel, create viral videos.

• 47:28Lewis Howes?

  Yeah.

• 47:29Speaker 01

  Um, but this is, this is my life, right? And this is, I don't see this as just like, oh, yeah, yeah. I'm getting people DMing on Instagram, right? This is like, it's all about, you know, keep it, keep seeing this as a business. So. Um, I have a business model, right? And I have a way in which I deal with this. So I've got, so, so for example, at the end of every, so, so let me tell you like that, I've kind of the way I've broken it down, right? So I've got the viral videos, right, which, which correlates to the ad revenue. Yes. Which this is the way a lot of the YouTubers and other social media sites will see it. So you've got, you've got, you've got, you've got the ad revenue, right? Which is, which is one aspect of the business model. You've got the live shows, live touring, which is something I'm really excited about. So at the end of every video, I'll, I'll say, tell me where to go next, right? And then I'll get thousands of people commenting, coming to Florida, come to Fort Lauderdale, come to Australia.

• 48:13Speaker 01

  And that creates people in their mind, they're thinking about me coming to their city, right? And I'm excited. You're seeding a tour. Exactly. Well, that's exactly what I'm doing. And I'm excited because no, there are, I don't think there's anyone in the world as a magician that's constantly weekly creating viral magic videos. That have that kind of message, which is like, I'm coming to this city, I'm coming to that city. I think it is unique. It is, yeah. Right. So, um, I'm very excited for, for like, so like, so live touring, ad revenue, um, which is kind of along YouTube and Facebook. Facebook is monetized now, so that's important as well. Um, brand deals. So as my profile builds, as I get more Instagram followers or Facebook followers, as my, as my identity builds, as I do more celebrity collaborations. Um, that's really important. I've got the corporate side of things. So doing corporate speaking, um, kind of high profile events.

• 48:58Speaker 01

  Um, and then there's merch, um, and I guess also kind of slightly similar to that is book deals. So these are all things and also live performance as well. So, you know, whether it's like a, you know, Nelson Mandela's birthday party, whatever it is, but that's a little bit similar to corporate, corporate events. But so those are kind of, those are kind of the areas of focus. Right. Um, so really the, the way I, I look at it is just to try and work on all those areas. So, you know, I've got an agent and a manager. Um, that are, you know, helpful, but, but I'm certainly the one driving it. Driving it on, yeah. Yeah. So, I mean, I could sit around and, and. Wait, but they're not gonna do anything. Yeah, yeah. I mean, one thing I've learned is people generally aren't gonna do things for you. Yeah. That's, you know, you, you, the, the number of friends I've got in Los Angeles. You're like, bro, I just need a good manager. And you know, I've said it as well.

• 49:41Lewis Howes?

  Manager's not gonna do anything for you. You've got to be driving it, then they can kind of help support and help make decisions and negotiate. But you can't expect to be like, I'm talented, manager's gonna like pick me up and just like make millions. It's just not gonna happen.

• 49:54Speaker 01

  Exactly, exactly. And that's it. And that's why it's important to remain extremely proactive, to expect nothing from people. To surround yourself with as many good people as you can. So important. If you're around good energy, like my buddy over there, he's, you could come with me, Danny, shout out. You know, just good, good energy, people that push you outside your comfort zone. That's really important. And to remain current. Current. Yeah, I mean, so I had a, I made a video last week in New York, you know, that went viral and, you know, all of a sudden I get a message from MTV. So I had a meeting with them this morning about potentially developing something. And that's happened multiple times with different news outlets and, you know, messages to come to India to perform at big events and all this type of thing. And the Grand Prix in a few months. So,

• 50:35Speaker 01

  just for me, the most important thing is to stay hot, to, to, and then to kind of focus on those areas of the business model.

• 50:42Lewis Howes?

  Yeah.

• 50:43Speaker 01

  And then hopefully to leverage that, you know, into the TV stuff, into the live stuff, into developing my brand further.

• 50:49Lewis Howes?

  What's the vision for you, I guess, in the next few years then?

• 50:52Speaker 01

  I guess, I guess that's it. It's to, it's to really, like, I'm having a great time.

• 50:56Lewis Howes?

  Yeah, you're 23, you're just getting started.

• 50:58Speaker 01

  Yeah, exactly. Well, exactly. Yeah, exactly. I'm hitting new cities.

• 51:01Lewis Howes?

  When I was 23, I didn't even know like anything, you know, I was just like, oh, what do I do?

• 51:05Speaker 01

  Yeah, well, you're sitting doing great as well.

• 51:07Lewis Howes?

  Thanks, man, yeah.

• 51:08Speaker 01

  This is the school of, you run the school of greatness. You're great. There you go.

• 51:11Lewis Howes?

  But 23, you've done so much and you got, you know, so much has got to change over the next five years.

• 51:15Speaker 01

  Yeah, yeah.

• 51:17Lewis Howes?

  Two years, a lot's gonna change. Five years, 10 years, it's gonna be a completely different life for you, different experience. You're gonna learn so much, you're gonna probably make a ton of mistakes.

• 51:25Speaker 01

  Yeah.

• 51:26Lewis Howes?

  Because you're gonna take a lot of risk right now, I'm assuming.

• 51:28Speaker 01

  Yeah.

• 51:28Lewis Howes?

  And the stuff you think's gonna work may not, it might. And stuff that you're like, oh, we were just doing this for fun, it's gonna blow up. You'd never know.

• 51:35Speaker 01

  Definitely.

• 51:36Lewis Howes?

  But if you could have it your way with your clearest vision in the next three to five years, where do you think?

• 51:43Lewis Howes?

  You'd wanna be.

• 51:43Speaker 01

  Yeah, right. So it's a great question. Think about it all the time. Um, I would, I wanna, I wanna build my brand on all the platforms. Right now, social media is power.

• 51:55Lewis Howes?

  It is.

• 51:56Speaker 01

  Right. I mean, currency. I mean, I, I did, I did a, a, a collaboration last night with a big YouTuber called David Dobrik. And he's not paying me, you know, I'm not paying him, right? The, the currency is social media promotion.

• 52:08Lewis Howes?

  Mm hmm.

• 52:08Speaker 01

  So in the, the next six to 12 months, I wanna keep pushing these viral videos a lot across my platforms. I wanna get to fifteen, twenty million followers on Facebook. Um, and yeah, I mean, now every video I'm posting is bumping me up about half a million likes. So, I mean, I could, I don't know if I should, you know, but if I refresh on my Facebook page right now. Constantly flick up, up, up every, you know, fifty likes, fifty likes, so, um, the, the, so keep building my, my viral Facebook videos that are getting me kind of worldwide recognition. Um, focus on my YouTube audience, which is, you know, the vlogging, the, the more personal, um, audience. And then, um, use that content to build my brand, to, to, to get more, to kind of get the celebrity collabs in the next, you know, couple of months.

• 52:50Speaker 01

  Drake followed me the other day on Instagram, you know, we had a little chit chat, so maybe do some stuff with him, do some stuff with, I did some magic with Tiger the other day at an event. But just build, build, you know, become more mainstream, I guess is the point there.

• 53:00Lewis Howes?

  Yeah.

• 53:00Speaker 01

  Um, have a, have a TV show that's based around my brand, my travel, my kind of pranky magic type brand. And then, yeah, just to, just to build the Julius Dean brand over the next couple of years and, and to position myself as the leading, um, you know, uh, fresh pioneering kind of social media. Came from social media magician and slash personality. Uh, but it's gonna take a lot of grind. I'm, I'm, you know, I'm, I'm happy that I'm, you know, a few of the footsteps in. But it's gonna take a lot of work to really move off social media, um, to the mainstream. And I think that's, that, I, I, I'm the great.

• 53:31Lewis Howes?

  Challenge.

• 53:31Speaker 01

  Exactly.

• 53:31Lewis Howes?

  Not many social media celebrities or influencers. Have done that.

• 53:36Speaker 01

  Yeah.

• 53:36Lewis Howes?

  I don't know, actually, many. They've got their social media fame.

• 53:39Speaker 01

  Yeah.

• 53:39Lewis Howes?

  But they haven't converted into mainstream thing.

• 53:41Speaker 01

  Yeah.

• 53:42Lewis Howes?

  Whether it be kind of the acting world, or like the credible magician world, or whatever it is, you know. Um, do you know of any? Who who's really been able to translate it to be like, oh, they're accepted within that space?

• 53:52Speaker 01

  Yeah.

• 53:53Lewis Howes?

  And that industry is like so uncredible.

• 53:55Speaker 01

  Yeah, yeah.

• 53:56Lewis Howes?

  You know?

• 53:56Speaker 01

  Not really.

• 53:57Lewis Howes?

  Youtubers, uh, you got Lindsay Sterling, maybe.

• 53:59Speaker 01

  Hmm.

• 54:00Lewis Howes?

  As like a violin YouTuber who's like now selling out arenas.

• 54:04Speaker 01

  Yeah.

• 54:04Lewis Howes?

  But she's a great performer and a great musician. But do you know any other?

• 54:07Speaker 01

  Not not really, not really, no, but it's it's it's still very new.

• 54:10Lewis Howes?

  They don't need to.

• 54:10Speaker 01

  There are, there are, I can't remember their names. There there is a YouTube channel that got picked up and became like a TV show.

• 54:15Lewis Howes?

  Hmm.

• 54:15Speaker 01

  Can't remember their name, but I'm not worried. You know, I'm not, I'm, one thing I've I've I've, we were speaking about this the other day, um, when we were hanging out, is just not to focus too much on other people.

• 54:26Lewis Howes?

  Yeah.

• 54:26Speaker 01

  Uh, because they're on their journeys and I'm on my journey. As far as I'm concerned, I'm doing something right. You know, I I I'm I'm I'm building my brand and as we spoke about at the beginning of this podcast, magic touches people. It gets right into their mind. So and and I'm all, I'm in the habit of getting outside my comfort zone as much as possible. So when I go to an event, so I when I was at the event the other day with Tiger, you know, ran straight up to him, I was like, hey, yeah, let me show you some magic. You know, we got on video, you know, cool little bit, but just it's it's about the the the off the offline and the online. So, you know, it it and that's that's what's important for me. So I'm not thinking about other people. Can they get to the to the, um, can can they make it to the, you know, to the to the mainstream? I think I can, um, and I think it's just about, um, the the right strategy, keep pumping those viral videos,

• 55:11Speaker 01

  and then the offline approach, which is celebrity collabs, building up a fantastic live tour, where I'll go and see all those fans in in different cities and and do something fantastic where I have a show. And then I think off the back of that, it's just about brand building.

• 55:24Lewis Howes?

  That's it, man.

• 55:25Speaker 01

  Yeah.

• 55:26Lewis Howes?

  Doing shows like this.

• 55:27Speaker 01

  Yeah, exactly, exactly. There we go.

• 55:28Lewis Howes?

  What do you think's missing? Or what do you think is gonna be your biggest challenge? In order to make this happen.

• 55:33Speaker 01

  Yeah. Good question. Biggest challenge. I think I'm, so I'm building my team.

• 55:42Lewis Howes?

  Finding the right people, making sure.

• 55:44Speaker 01

  Yes, makes you sure.

• 55:45Lewis Howes?

  Team is everything.

• 55:45Speaker 01

  I think, yeah, I mean, you know, Dynamo, friend of mine, he's got a fantastic manager, right? And he was with him on the journey from the start. Right, and.

• 55:56Lewis Howes?

  So he got it, he understood the whole process.

• 55:58Speaker 01

  Yeah, he had a great magic team, right? You know, a guy called Tom, a guy called Harry. He's got a fantastic team. Right? And if you look at any of the big social media stars and the mainstream stars as well, you know, they're only as good as their team. So my challenge in the upcoming months is to build a fantastic team, whether it's on the creative, the vlogging, videography side of things. I mean, I've already got some fantastic people. I've got a great magic consultant. I've got a great creative director who, you know, I can bounce ideas off. I've got a good editor as well, but just about, you know, having the glue to that team, because I'm effectively a CEO of this team. And it's about keeping it together and then sticking, going on the journey up.

• 56:36Lewis Howes?

  Yeah, wow. I like it, man. And how's your family supporting this now? You know, now so much has changed for the last year and a half. What are they, are they supportive? And are you the only child or?

• 56:46Speaker 01

  No, I've got two sisters, Asha, Tara, my little brother Jonas.

• 56:50Lewis Howes?

  Two older sisters?

• 56:50Speaker 01

  Uh, one, one, one older sister, one younger sister and a little brother.

• 56:54Lewis Howes?

  Got it. And they all supportive and?

• 56:55Speaker 01

  Yeah, they're great. Yeah, great, great family. My dad still doesn't know what Twitter is.

• 56:59Lewis Howes?

  Right.

• 56:59Speaker 01

  So I still struggle explaining to him that this is what I do for a living.

• 57:02Lewis Howes?

  Yeah.

• 57:03Speaker 01

  You know, but they're very supportive. They know, they know, they know, at the very least, they know that I'm, you know, I'm funding my own lifestyle. So they're not giving me any money.

• 57:12Lewis Howes?

  Sure.

• 57:12Speaker 01

  Um, and they haven't given me any money. They've obviously helped my life. I mean, right, right now I'm running a business. Um, and this is my lifestyle and everyone I bring into it, my people that come on my travels, the people that are helping with the videos, you know, that's all funded by me. And they know that and they see the viral video. My mom sees the viral videos as well and she.

• 57:28Lewis Howes?

  And when her, her friends are like, oh, your, your child is doing something funny. Like that, then it gives her some joy probably.

• 57:35Speaker 01

  Yeah, I mean, I'm, I'm sure they're proud of me.

• 57:37Lewis Howes?

  Yeah, of course.

• 57:37Speaker 01

  And I'm very lucky to have my family who are very supportive of what I do. So my dad always said to me. He always said, you know, just do what makes you happy. Even the other day, I rang him up. I'm like, Dad, thinking about moving to America. You know, it's such a great place. And my, he was a little bit sad on the phone, but he just said, you know what, you know, this is, this is your life. You know, you, you decide what you want to do. And, you know, very lucky to have that.

• 57:59Lewis Howes?

  Yeah. Are you gonna move here?

• 58:00Speaker 01

  Good question. You'd like that, wouldn't you? It might happen. I'm, I'm thinking about it.

• 58:05Lewis Howes?

  Or at least coming here like every couple of months for a month, you know, at least being here. I feel like everyone in. If you want to blow up in social media, continue to grow, you've got to be coming to LA for parts of the year.

• 58:15Speaker 01

  I agree with you.

• 58:16Lewis Howes?

  To have the relevancy, the connection of the influencers, there's so much happening here. It's the center of the universe in that space.

• 58:22Speaker 01

  And coming from London, I mean, I mean, the number of times I've heard the word follower in my time in LA is unbelievable. Like in London, people don't get it. Right? I mean, even like videographers, like in camera and photographers, right? So in LA, in London, you know, I'm looking for a good cameraman, you know, I'll get, you know, the people will quote me feeds, which is understandable. Right? In LA, like I'll, I'll put one hashtag, hashtag, you know, whatever, LA or something. Okay, people messaging me all, all day on Instagram. Hey, can we do collab, collab, collab, collab, collab, collab? And that's the culture. Social media followers equals currency, you know, and it's great to be in a city where people are really.

• 58:56Lewis Howes?

  They get it.

• 58:56Speaker 01

  Exactly.

• 58:57Lewis Howes?

  Yeah. What does magic mean to you?

• 59:02Speaker 01

  Does magic mean to me? Good question. Well, it's. Magic is, magic is my language. I'd say it's, it's my way of going into a, a room, a stuffy room full of, you know. High profile CEOs or, you know, a fashion event or, you know, even at a nightclub, you know, a bar. Whip out a pack of cards, do some mind blowing stuff. People, their comfort zone, you know, they, they just become little kids again. And it's my language, you know, whenever I leave the house, I'll carry some type of trick on me. I think that's why people fall in love with magic and become magicians because they can relate to people and talk to people in a way that that's, you know, very unique.

• 59:45Lewis Howes?

  I think it's a way of you can connect to someone in such a powerful way that most people can't do without magic.

• 59:50Speaker 01

  Yeah.

• 59:51Lewis Howes?

  It takes more of a time to build a relationship and connect, but you can connect in, you know, thirty seconds.

• 59:56Speaker 01

  Yeah, exactly.

• 59:57Lewis Howes?

  Blow someone's mind.

• 59:57Speaker 01

  Especially if people think they're getting, you're getting in their minds.

• 59:59Lewis Howes?

  Yeah, exactly.

• 1:00:01Speaker 01

  If you're thinking right now that I'm in your mind, you're gonna treat me very differently.

• 1:00:05Lewis Howes?

  Yeah.

• 1:00:05Speaker 01

  If I'm.

• 1:00:05Lewis Howes?

  Level of respect, you're like, watch your back.

• 1:00:07Speaker 01

  Might reveal some stuff on the podcast, although you've got the editing controls, so probably not.

• 1:00:11Lewis Howes?

  Exactly, exactly.

• 1:00:14Lewis Howes?

  I like it, man. I'm excited for you. It's been really cool to get to know you over the last, you know, this week, and I'm excited for your future. I think it's gonna be amazing. A couple of final questions for you. This one's called the three truths. It's what I ask all my guests at the end. And imagine it's your last day, a hundred years from now, because you have this magic trick that extends your life. And you live a lot longer than most people. Uh, and you've achieved everything you want in your life.

• 1:00:39Speaker 01

  Yeah.

• 1:00:40Lewis Howes?

  Every dream you've ever wanted, it's happened and then some.

• 1:00:43Speaker 01

  Yeah.

• 1:00:44Lewis Howes?

  You had the life of your dreams and everyone else around you did as well.

• 1:00:47Speaker 01

  Yeah.

• 1:00:49Lewis Howes?

  But for whatever reason, all the content you ever created was erased.

• 1:00:53Speaker 01

  Yeah.

• 1:00:53Lewis Howes?

  No one had access to any videos or anything that you'd ever done, books, whatever you decided to do. Uh, but you have a piece of paper and a pen to write down the three lessons, the three truths that you know about your experience of everything you've learned, and that's all of the world would have left of Julius.

• 1:01:09Speaker 01

  Yeah.

• 1:01:10Lewis Howes?

  What would you write down as the three truths that you would share with the world?

• 1:01:14Speaker 01

  The three truths. So, okay. Um, so it's actually funny because I can, I can take out my phone. I've got like a list of quotes I buy by.

• 1:01:22Lewis Howes?

  Oh, do you?

• 1:01:23Speaker 01

  Yeah, yeah. One of them is be happy for this moment. This moment is your life. So people watching this, everyone is in different situations. A lot of people will, will, will, will hit me up. They'll be like, oh, you're doing so well. You've got millions of followers. It's funny because right now, being in, in the heart of La La Land, all you're looking at is the other influencers and the other people. Comparing, yeah. We've got five million followers, who've got 15 million Facebook followers. And I've realised that it's gonna be, it's gonna be difficult to, to, to be happy permanently if we're competitive. So the first thing is just to be happy for this moment. This moment is all I have to try, to try and enjoy now. Because, you know, this is your life. This is all, you know, if it's not how you want it to be, then that's a shame.

• 1:02:04Speaker 01

  But you just have to, you know, you can't just spend your life looking, being, being, being miserable about it. You have to try and enjoy what is on the table rather than what isn't. Okay, that's the first one. Um, well, can I, can I, can I take a look? Yeah, go ahead. So let's see, here we go. Oh, he's bringing you. Yeah, yeah. So, uh, all right, all right. I think it, I don't know, it's on there anyway, whatever. I would say, um, what my second one, I would say, right, so this is something I live by. It's important. And I would say, just paleo is so great. Paleo? Yeah, yeah. I'm not, I'm not, this, my, my phone actually doesn't have the, the quotes in it. All right, but it's fine, whatever.

• 1:02:46Speaker 01

  Paleo, I just think that, I mean, I, I was eating really unhealthy, um, eating like a lot of carbs. And then I just started eating paleo and I just felt so much better and lifting, and lifting weights. That was so great. So taking care of your health. Yeah, yeah, yeah. But I just, I cut out all carbs. This is kind of, it sounds a bit weird, but I literally, this is, this was actually when I was at the peak of my viral video making. Not even, the, the peak of my video making, when I was just making as much content, I was a production machine with no followers. And I was just going to the gym every day, lifting weights, so important because you just feel so creative and, and you just, yeah. And then just cutting out, um, carbs, right? And, and just all processed food. That's so important. And after I had my viral video that went crazy viral, I started eating carbs again and you just felt like bloated. You know, but then you just cut out carbs, you go to, you try to go to the gym as much as possible.

• 1:03:31Speaker 01

  Just life is better. You just feel like you're living. Um, you're just more energised, you see the vision. You know, you you get more excited. So that's the second thing I would say if I was. And then.

• 1:03:41Lewis Howes?

  The third truth.

• 1:03:42Speaker 01

  Yeah, the third, the third truth. Um.

• 1:03:45Lewis Howes?

  Or lesson to live by.

• 1:03:47Speaker 01

  Lesson to live by. I'd I'd say I would, I mean, I've got I've got this friend called Evan Burger, shall I ever? And when I met this guy, he would do, he was just, he had this, he wrote down every day. Right. What he would do to get outside his comfort zone.

• 1:04:05Lewis Howes?

  Hmm.

• 1:04:06Speaker 01

  And he is just a fantastic human being. Right. Because that because that was that was his life. His life was not to stay in a shell. And and to always do things that can get outside your comfort zone. Right. So like eve- even me right now, I'm I'm creating a magic product. Right. I'm I'm like, should I do this? Shouldn't I do this? Um, and you know, I'm I'm creating this product. And, you know, I'm and it's like, it's gonna be a course. And some magicians might go, you know, you know, Julius Dean is revealing tricks. But I'm getting outside my comfort zone by creating this course. And I would say that, um. You know, same with the same with starting social media and started making videos, especially in the UK where the the the culture isn't as supportive, it's far more reserved in London. People kind of frown at you a lot more when you're walking down the streets, whereas in LA, everyone's super hyper happy for whatever it is you're doing.

• 1:04:51Speaker 01

  Oh, you're homeless? Fantastic. You know. Um, so I would say that, um, when I, well, that's that was kind of what got me started, just to get outside my comfort zone to to do what other people don't usually do, you know, is to do kind of ridiculous snake pranks and to go doing magic on pretty girls, you know. People didn't didn't look at it positively at first. People were like, what is this guy doing? But once you achieve some form of success, then people will start to look at you a different way. But I think whatever aspect it is of your life, I think it's really important to try and get outside the comfort zone as much as you can every day. Because, you know, whether it's talking to a pretty girl or approaching a CEO or sending that email, you just do it. Once you do it, you never regret it.

• 1:05:28Lewis Howes?

  Yeah. It's a good truth.

• 1:05:30Speaker 01

  Yeah.

• 1:05:30Lewis Howes?

  I like those, man.

• 1:05:31Speaker 01

  Thank you.

• 1:05:31Lewis Howes?

  Well, before I ask the final question and tell people where to follow you, I want to acknowledge you for a moment, Julius, for your fun-loving nature.

• 1:05:37Speaker 01

  Thank you.

• 1:05:38Lewis Howes?

  I think the world needs more joy, more humor, more um magic. And you bring that magic to people's lives, even if it's for a moment when they're watching a video on Facebook. You know, you bring someone who's driving a truck all day, like a little bit of joy to their life. And we need more of that in our lives to to be happier, to live healthier and to get out of our comfort zone.

• 1:05:59Speaker 01

  Thank you.

• 1:05:59Lewis Howes?

  Which one of your three truths are. So I want to acknowledge you for. Being a young gun who's just going after your dreams and and trying to have fun along the way. I think it's a great example that a lot of other young people and older people should follow is doing things they love. So I acknowledge you for that, man. Before I ask the final question, where should we connect with you online? Where can they learn more about the magic products?

• 1:06:22Speaker 01

  Yeah, sure. So best one Instagram, Instagram at Julius Dean, J U L I U S D E I N. Okay. And then get me on there, but got Facebook page, Facebook, but that's, you know, I'm all good with that.

• 1:06:35Lewis Howes?

  Yeah, you're trying to grow the Instagram.

• 1:06:37Speaker 01

  Yeah, exactly. I went up, I went up 40,000 likes this morning on Facebook.

• 1:06:40Lewis Howes?

  Wow.

• 1:06:41Speaker 01

  So it's just, once you hit a certain level, it's just natural now. But I'm really focusing on Instagram. Being in LA has reminded me how powerful Instagram is.

• 1:06:48Lewis Howes?

  Huge, man. Huge. And do you have a website too? We can follow you for future tour stuff or anything like that?

• 1:06:54Speaker 01

  Yeah, I've got, we've got www.juliusdean.com. But, you know, that's more my socials at the moment.

• 1:06:59Lewis Howes?

  Got it. Follow you on social media, you'll learn everything about what you're doing.

• 1:07:02Speaker 01

  And you'll be targeted with ads.

• 1:07:03Lewis Howes?

  Yeah, but you will be.

• 1:07:05Speaker 01

  Yeah, watch 95% of the video to be targeted with the magic, the magic product.

• 1:07:11Lewis Howes?

  Sorry, we were having a conversation about this before.

• 1:07:18Speaker 01

  Yeah. And if you watch 50% of the ads, you're going to be retargeted for the next three months.

• 1:07:22Lewis Howes?

  So check them out. Yeah. Well, I appreciate you coming on. My, my final question for you is, what's your definition of greatness?

• 1:07:34Speaker 01

  To a definition of greatness, definition of greatness, I think comes back to getting outside your comfort zone and to, and to not being a sheep in the crowd and to have an instinct in your body or in your mind and to swallowing your insecurity and just to getting out and doing whatever it is. And whether you succeed or whether you fail, as long as you grow as a person, that's the most important thing.

• 1:08:00Lewis Howes?

  Hmm.

• 1:08:00Speaker 01

  Because when you get outside the comfort zone, you feel alive.

• 1:08:02Lewis Howes?

  Mm hmm. The fun-loving, real-world Harry Potter.

• 1:08:07Speaker 01

  Julius Dean, thanks, brother. Appreciate you. Great to meet you. Thank you.

• 1:08:12Lewis Howes?

  I hope you enjoyed this one, my friends. I loved connecting with Julius. I think he's got a powerful perspective. Again, a young guy who has worked hard for a couple of years to figure out how to get these videos to go viral and grow an audience. He's done something very specific. Mastered a craft of learning magic and was doing that for a long time. Then said, "Hey, how can I get my craft, my art form, my skill to reach millions of people around the world?" Then he perfected this art. So I hope you enjoyed this. Make sure to take a screenshot of the podcast and tag @JuliusDean and @LuisHowes over on Instagram. And let me know what you thought. It's lewishowes.com/523.

• 1:08:55Lewis Howes?

  So have your friends swipe up on your Instagram story to listen to the episode. And also check out the full video interview back at the show notes at lewishowes.com/523. Again, "We do not need magic to transform our world. We carry all the power we need inside of ourselves already," said J.K. Rowling, "because we are magical. We have magic within us. Bring it out. Bring it alive in your craft, in your business, in your art form, in your sport, in your music, whatever it is. Bring it alive to the world. Share it with the world. Use the things that we talked about today on how you can spread your message to the world and attract people interested in who you are, what you do, and the gifts you can bring to the world."

• 1:09:38Lewis Howes?

  I love you very much, and you know what time it is. It's time to go out there and do something great.