3 Profitable Business Ideas You Should Start in 2022, Dog Food Billionaires, and Focusing on the Next Step with Steph Smith

Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) are joined by Steph Smith (@StephSmithIO) to discuss why you shouldn't think beyond step 1 when starting a business, how to identify 10X productivity employees, and how to automatically generate side-hustle ideas. ----- Links: * Steph's website - http://stephsmith.io/ * Steph's podcast - http://listenandlearn.co/ * Spring loading community - https://discord.gg/xhhFEwgWTf * NYT First Said - https://twitter.com/NYT_first_said * Nuuly - https://www.nuuly.com/ * MSCHF - https://mschf.xyz/ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (01:30) - Chewie.com Billionaire (6:30) - Are you buying the dip (16:15) - New York Times first said (22:00) - MSCHF (27:00) - Is 10X talent real? (32:30) - Why Steph still works for an employer (40:00) - Nuuly (49:00) - The side hustle generator (01:15:00) - Why Steph still calls her fiancee her "partner" ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:06Steph Smith?

  Okay, first thing, super quick. So have you guys heard of this Twitter account? It's called New York Times First Said. Have you heard of it?

• 0:15Sam Parr?

  No.

• 0:16Steph Smith?

  Okay, so it's kind of just like this fun little Twitter account where they track all of the articles being published by the New York Times and then they find words that are published for the first time. And it's just kind of like a fun thing because I'll send you guys this, or I'll post it in the doc. This is a link to a couple of the ones that they published. So like dead ass, for example, was a word like first found in the New York Times, March 2019. Doom scrolling, May 2020. Tech bro, apparently was January 2022. Like, that surprises me. So this is just kind of like a fun thing, but I was thinking that this should exist for jobs. So on Indeed

• 0:56Steph Smith?

  or Glassdoor or something, there's a really, really quick transition period these days between like just completely new jobs coming to market. And I think there should be an account that tracks these. Like, oh, this is the first time I've seen like, I don't know where I saw this, but there's like professional falconer. Like, what? Who does that? How much do they get paid? I don't know. But I'm surprised to know it exists. And I'm sure there's many more practical jobs out there that are coming to market that people should know about. And so someone should just create the equivalent of this instead of the New York Times, it should be for Indeed.

• 1:27Shaan Puri?

  How do they do this?

• 1:28Sam Parr?

  It's a great idea.

• 1:29Shaan Puri?

  How do they track this? How do they track every word and check if it's ever been said before?

• 1:33Steph Smith?

  I think it's just a scraper. I mean, I don't know exactly how they set it up, but I don't think it would actually be that hard to do.

• 1:38Shaan Puri?

  This has 200,000 followers. So for that person out there who's just been grinding, trying to put out great content and has like 3,000 followers, just know you could have been tweeting out like single word things from the New York Times and gotten 200,000 followers.

• 1:51Sam Parr?

  I actually think that's a great idea. Have you guys seen the, remember how we talked about this kid that was tracking Elon Musk's private jet on Twitter? Now he's tracking all the private jets and private yachts of all the Russian oligarchs.

• 2:05Shaan Puri?

  Great pivot. Shout out to you, kid.

• 2:10Steph Smith?

  Also Elon offered him $5,000 and he turned it down. He's like, no, I'm gonna keep doing my thing. But both of his accounts have a lot of followers.

• 2:18Shaan Puri?

  He offered five grand for what?

• 2:18Steph Smith?

  Elon Jet.

• 2:19Shaan Puri?

  Stop tracking him?

• 2:20Sam Parr?

  Yeah.

• 2:20Steph Smith?

  To stop. Yeah, cuz Elon was like, I don't want people to know where I am.

• 2:23Sam Parr?

  What a stupid thing. If you're gonna, if you're gonna come and offer someone money, do it right. Five thousand dollars.

• 2:30Shaan Puri?

  You best not miss Elon. That's how he should have replied.

• 2:35Sam Parr?

  Five grand. I think this is cool stuff. I actually think this is a wonderful idea.

• 2:40Steph Smith?

  I also think that companies would pay for this, right? As in like, companies that have competitors want to know what their competitors are doing. And so like, we're launching something at HubSpot soon and I've already gotten an email from someone who works at TechCrunch who's like, hey, saw this on your site. Or like, they basically dug something up that we publish. And they're like, what's going on here? And imagine you had the same thing where you're like, oh, I saw like Salesforce is, you know, hiring for these roles. Or I didn't know that was a role at Netflix. I think companies would pay for that in tow.

• 3:10Sam Parr?

  That's actually crazy fascinating. If you could aggregate, like, let's say that you're in the, when I was at the hustle, I cared about what, like, there's like 30 companies that I cared about what they were doing. It would be kind of interesting to add, if I would have paid a monthly fee and I would have gotten a daily email with like the movement and people's job, uh, job listings.

• 3:29Shaan Puri?

  Yeah, that's, that's what I was gonna say. I don't think it's so interesting, like the Falconer or whatever. It's like, oh, whatever, someone made up a random job, but, oh, like, we see this a lot where it's like, oh, Netflix is hiring a web three engineer. That means they're probably trying to explore something in that space. And so you can kind of get a sense of what direction somebody's going. Oh, they're hiring enterprise sales. Okay, they're trying to go up market, right? So there's a competitive intelligence that comes from these, but I think that, I do think that exists. I've seen people tracking these. I don't know if they're just doing it for their own fun, or if there's like a service that tracks that. Uh, but it is kind of interesting. I like that. All right. What else you got, Steph? Oh, by the way, I should say one more thing. I love my thing about this. A hilarious story. I went into work one day and my buddy Neil, who's like a programmer at our company, he was sitting at the coffee machine making a coffee. It was like 10 a.m.

• 4:15Shaan Puri?

  And I hadn't even said anything to him yet. We were just standing next to each other and he just goes, "These are my first words."

• 4:24Shaan Puri?

  He's like, he realized he hadn't spoke that day yet.

• 4:29Shaan Puri?

  Gone to the coffee machine and like had started programming like his commute. He didn't talk to anybody. He was at his desk. He didn't talk. He just started, "These are my first words." And I thought that shit was so funny. And, uh, and actually it was great. When he said that, I realized how funny Neil is. And so we've replaced our marketing person with Neil. He's our iPhone programmer and he wrote all of the release notes for our apps. Cause he was just hilarious and he was like low key hilarious, but these are my first words. I'll never forget that.

• 4:59Sam Parr?

  How does that relate, relate to?

• 5:00Shaan Puri?

  Cause it's like a word tracker, you know, first time the New York Times said this word.

• 5:06Steph Smith?

  First time Neil spoke.

• 5:08Shaan Puri?

  It's interesting to think about, what are your first words every day? Like what's coming out your mouth for the first time every day?

• 5:17Sam Parr?

  Mine's usually like, like a grump. It's like a, ah, fuck. When I say enough, you know what I mean?

• 5:22Steph Smith?

  No, Sam, yours is always just sup to everyone. Sup.

• 5:27Sam Parr?

  I usually say, I always say sup. Yeah. Or I just like am sore from exercise or something and I'm like, oh, fuck. That's usually my first word.

• 5:36Shaan Puri?

  Well, that explains a lot.

• 5:40Shaan Puri?

  All right. And then I forgot to tell you this, but this is the most important thing. Uh, I can't believe we didn't talk about this earlier, to be honest with you. Because if you're listening to this and you like what you're hearing right now, and you haven't gone and subscribed to the My First Million Podcast, wherever you get your podcasts, then that's the thing you've got to do. There's nothing more important than doing that right now. And don't do it because I said to do it. Do it because you want to do it. Do it because that's who you are.

• 6:04Shaan Puri?

  All right. What else you guys there?

• 6:07Steph Smith?

  I guess related to companies hiring. So you guys know mischief, right? It's this like company that does these crazy stunts. They're on, I think stunt number 70 and I their latest stunt, I thought was really interesting and relates to this idea of just like creative hiring. So if you scroll down.

• 6:25Sam Parr?

  Tell me about what mischief is. I don't entirely get it because they raised funding. But when you explain what they are, I'm like, who, what grown adult would trust this child with money?

• 6:34Shaan Puri?

  It's like South Park or Saturday Night Live. It's a weekly show. It's like a weekly sketch. But it's just done through code. They make a website instead of like a video making a joke. They make a website that's a joke.

• 6:46Steph Smith?

  Yeah.

• 6:47Sam Parr?

  But is it?

• 6:47Steph Smith?

  Exactly.

• 6:48Sam Parr?

  Does it make money?

• 6:49Steph Smith?

  I think it does. I don't know how much they've made. They've raised three and a half million dollars. So I don't know, like you're saying, I don't know who those investors are, what they're looking from mischief. But just to give like two examples, so one of them recently was, I think it's like called Tuntin'. I don't know why it's called that, but basically it's called the game of death online, which you sign up. You get an account and you pay $10 to join the game and all you have to do is log in daily to stay alive. And the last person who stays alive gets all of the money. So it's just kind of like these silly quirky games. But the last one they did was, they also do like commentary through their game.

• 7:28Steph Smith?

  So it was a commentary on, in this case, the MSAT. So they got people to pay $50 to take the MSAT. And the highest score won, it's basically like a, a their version of the SATs. And the person who got the highest score won the entire pot. So they didn't actually have that many people did it. They had 500 people who did it, but it reminded me of something you guys talk about on the pod or have talked about on the pod, which is, you know, the power of like crowdsourcing things, like SpaceX, if they want to develop some new technology, they put out some competition. And that tends to attract more interesting people than, you know, if they hire a bunch of recruiters to go, you know, find the people in theory they're looking for.

• 8:10Sam Parr?

  The example, the example I think you're thinking about is they were trying to figure out some like, were they trying to like decode some protein or something that helped with this AIDS? Medication and they like turned it into a video game and they'd spent 10 years trying to solve it. And then like a bunch of video gamers got it done in like three weeks.

• 8:29Shaan Puri?

  Yeah.

• 8:30Steph Smith?

  Well, there's the SpaceX. What's the SpaceX challenge? The one that everyone knows.

• 8:34Shaan Puri?

  Which is about X Prize?

• 8:35Steph Smith?

  It's just like their...

• 8:37Shaan Puri?

  That's not from SpaceX.

• 8:37Steph Smith?

  Yeah, but there's also...

• 8:38Shaan Puri?

  Yeah, that's like a version of that where they basically just put out the bounty and then let people, let anybody sort of enter to try to win.

• 8:46Steph Smith?

  Okay, there's a, I feel like there's another one that SpaceX does, but in any case, like, what I'm getting at is all, I mean, we work for HubSpot. There's all these companies that are trying to attract like quote unquote "top talent", and they're doing it in a way that in most cases, like true top talent, like, are you gonna want to be like DM'd on LinkedIn and go through like a traditional interview process? Like, in most cases, no. And so, my question is, why isn't there like a really like mischief-style recruiting agency that puts out these challenges that the smartest people on the internet are like stoked to solve? Just out of like sheer pride? That they then can funnel potentially into these companies?

• 9:30Steph Smith?

  Maybe it's the case that these people just like would never want to work for these larger companies, but I just wonder why there isn't a more creative route to recruiting.

• 9:38Sam Parr?

  I have something for you. So, this is one of the very first articles The Hustle ever wrote. I don't even know if you can Google it anymore. It was literally like, we wrote it like two weeks after starting. And it was about my friend named Max. And if you Google, Ben, "The Hustle Google Interview", or "The Hustle Secret Google Interview", so my friend Max was teaching himself some, I gotta remember all the details. This was like six years ago. He was learning some type of coding, some type of language. It was, and it was like a rare language. And he was typing in all these things on Google, like, "What does blank mean? How do you do blank?" And after a while, his Chrome browser like went, like, looked like the Matrix, and it said, "You look like you might belong to one of us."

• 10:21Sam Parr?

  And it says, "We've noticed that you've been Googling a lot about this type of language, and we are hiring for that. Would you be interested in applying here?"

• 10:29Shaan Puri?

  That's amazing.

• 10:30Sam Parr?

  And very few people ever saw this, but we wrote an article about this. This article got seen by millions of people. What's it say, Ben? What was the language? "Google has a secret interview process, and it landed me a job." That's the headline. And he ended up working there, and it worked. It worked. And it was wild.

• 10:46Shaan Puri?

  That's dope. And you know, only Google could do that because they own the browser and the search engine, but, but what if you were just like, what if there was just like an app that just sat on your computer? That basically just tracked everything you did. I know, sounds great, but like gave you job opportunities based on what you do on your computer, right? Like if it knows that Steph is in all these different like subreddits and it's like, and she's like looking at Google Trends and all this stuff, that's like a signal for what type of person you are, right? Like it's actually like a much higher quality signal in theory than any job interview you could do where you're just trying to like present yourself as a certain way versus what you actually do on the internet, right? Like, oh, you spend a lot of time in Excel or what you actually do on your computer. It's

• 11:25Shaan Puri?

  like, you spend a lot of time in Excel, you know, so we've seen, we've seen what your capabilities are. Okay. If you're doing macros in Excel, you could probably qualify for certain types of jobs. And so I wonder if there's like a thing you could do like for college students. It's like, hey, put this on your computer and like, do you want your first job out of college? Like, we'll, we'll help figure out what that job should be. We'll help get you like a job opportunity just by putting this like tracker on your computer.

• 11:53Sam Parr?

  Quick interruption. Do me a favor. Scroll down and you're going to see a link to the Hustle. So if you want to stay up to date on the tech and business news you need to know, check out the Hustle. It's a daily email. I used to help write it. I love it. So check it out. Scroll down below.

• 12:07Shaan Puri?

  Sounds very not.

• 12:08Steph Smith?

  Yeah, I mean, though, yeah, I know. It's always like a, oh, tracking everything on your computer thing. But the reason I thought of this is because I watched the QAnon documentary and in it they have, have you guys heard of like Cicada 3301?

• 12:20Shaan Puri?

  No.

• 12:21Sam Parr?

  No.

• 12:21Steph Smith?

  No, it's, they covered it in the documentary, but basically it was like the epitome of these like crazy online puzzles. I think there's been three of them. The first two were solved. The third one still has not been solved. And they are like, you know, there's, there's like a picture online and there's like a message and encrypted in that message. There's a bunch of numbers and then you have to know to like go to another website and put it in. The point is, a lot of people thought that this was actually a recruitment tool for like either the NSA or the CIA. And so I was like, man, there should be something, maybe not that crazy, but something like that online for companies.

• 12:54Shaan Puri?

  Did you guys ever do one of those? I did this in college. We found this website. And it was like, you know, it said some like vague thing. It was like, the game has only begun. But have you realized that it's begun yet? And it's like, you have to like right click, view source and then the source code, there's a URL. You go to that URL. And then it downloads an audio file. You listen to the audio file. It sounds like nothing. You listen to it backwards. All of a sudden it gives you coordinates. You go to those coordinates on a map. The map and it was like a 50 part game, like mystery game. And me and all my friends got totally obsessed with this. We spent like hours and hours and hours for weeks. I don't remember what the name of this is back in college. This is like 15 years ago, but like the, uh, I remember at the end, the, the last puzzle.

• 13:38Shaan Puri?

  We could never solve. And I think the guy just made an unsolvable puzzle. Like I just think there was no solution. Uh, and his name was Mr. Wiggles or Mr. Squiggles or some shit like that. And he, um, he had this puzzle that was like the unsolvable thing at the end. But it was so much fun. And actually, now that I think about it, that is actually a great like filter and barometer for who might be good at certain times of, types of work, like the type of person that would do that for fun and solve that problem. I would love to hire that person, right? Because I know what that took.

• 14:09Sam Parr?

  Could you? Could you be like, uh, there's this, like, if you're that game maker, Mr. Wiggles or whatever, like, could you like, do that as a service for a variety of companies? Uh, and like make these games like, hey, we're going to try and find you. But I bet it's like, hey, I bet we're going to do this thing, this and this thing. And I bet you we're going to get you 20 new applicants every month. To these silly games, but they're going to be high, high quality. Steph, what's, uh, what's newly?

• 14:36Steph Smith?

  So newly, have either of you guys heard of newly? N U U L Y? I think this is just a quick one, but basically, so it's this company that is part of the Urban Outfitters subsidiary. So Urban owns Urban Outfitters, Anthropology, Free People.

• 14:51Steph Smith?

  And newly and newly is a different take. So all those other businesses sell clothes in a very traditional way. What newly is is a rental business. So every month they send you six items. You choose those six items on your own. They send them to you. You get to rent them for a month. And then at the end of the month, you have the option to keep them at honestly, a pretty discounted rate somewhere between like 15 to sometimes up to 60%. And they have a ton of brands in there, including their own brands. And the reason I thought this was interesting is, you know, there's other rental clothing services out there, but this is tacked on to existing businesses that weren't renting clothes. And it spoke to me because it was kind of similar to what Amazon's done, turning a cost

• 15:35Steph Smith?

  center into something that maybe in this case isn't a profit center, but is way more profitable, I think, than the traditional clothing business that they have. So if you guys remember, I think, was it Mark Lor or one of your guests talked about just how many returns there are for clothing? It's, let me just pull up a stat right here.

• 15:53Sam Parr?

  It's like 20%, right?

• 15:55Steph Smith?

  Yeah, exactly. And a return with clothing can cost up 66% of the, the cost of an item. So actually, a lot of these clothing stores were just saying like, look, you can, you can just keep the stuff. You don't even have to send back the item. In this case, newly not only doesn't have to like send items to people and not have them returned because it's so expensive. I'm paying newly to rent these clothes. So they're not losing money on the rental. They're now making money on the rental and they've structured it in a way where it's actually really compelling. And so I think newly is, I don't know the exact size of it now, but at least where I live, I've run into like at my coworking space, all of the girls there are wearing newly. And I just like, I wonder how

• 16:39Steph Smith?

  this can be applied to other businesses. So like, what are those cost centers that could actually be turned into a profit center?

• 16:45Sam Parr?

  Sean, what's the return rate on the things that you're involved in through investments or whatever?

• 16:49Shaan Puri?

  Way lower.

• 16:52Shaan Puri?

  Way lower than the 20%. So like, you know, more like, and I don't know if that's, I don't know if that number is like, what percent of your orders get returned? Or what percent of your revenue, what, what, what percent of revenue is your cost of returns? So I'm not sure exactly what that, what that's meant to quote. But you know, of course, any return is like a drain on the business. And so you, you know, any way that you could turn returns into, uh, to either a neutral or profitable thing would be, would be kind of amazing.

• 17:21Sam Parr?

  What do brands do with returned clothing or returned items?

• 17:24Shaan Puri?

  They kind of like, so typically you sort of like, there's like a, it's like an ER, right? So the patient comes in and it's like, okay, it's, it's, it's, it's a lost cause. You just gotta dump it or right, or it's like, oh, this could be patched up. Okay. So you just need to like re-tag it. It's in good condition, re-tag it, put it back in a, back in packaging. It's all good to go. Sometimes you have to like clean it, steam it, whatever, like, and in fact, uh, there's a guy, Sonny, who follows us on Twitter and listens to the pod. And he has this thing called Rock Returns. So I think he had an e-commerce brand. He had like a suit brand, like a nice men's suit brand. And returns were kind of like killing them because it's like a very kind of like heavy thing to ship and it's an expensive product. And, um, he's like, well, what am I supposed to do with this?

• 18:05Shaan Puri?

  And his three PL or like his warehouse was not like, they weren't willing to, um, like reprocess the, the suit. And he couldn't, he couldn't send out a questionable suit. So he had to know that this is like, if it did get, if it is going to be sent back out, it's in good condition. And so he actually created his own returns warehouse. And he's doing it for himself and now a bunch of other brands, right? Same as the AWS model. So he turned his cost center into a profit center. And I think this business is better than his e-commerce business overall. And he's just becoming an expert of like, oh yeah, like here's the efficient way to handle returns. And now he's doing it for himself and a whole bunch of other e-commerce brands. And, uh, and he's like nerding out about it hardcore. He's like, dude, I found this new way of like steaming the thing that like makes it, you know, where we get extra 10% of them back into circulation because they're, you know, they're better now.

• 18:50Shaan Puri?

  Or like, we could turn it around at this cost. And they just charge like a cost per return processed basically for, um, for, for the brands.

• 19:00Sam Parr?

  Damn, that's badass.

• 19:01Shaan Puri?

  Because usually what makes you good at processing returns is not the same thing as what gets you good at like warehouse, a general warehouse with a bunch of pallets and boxes and shipping orders out. It's like, takes like a different skillset in a way.

• 19:12Steph Smith?

  Can we talk about one other idea?

• 19:14Sam Parr?

  Yeah.

• 19:15Steph Smith?

  So, what you talked about Sean reminded me of, so there's all this real estate and I'm sure this is like a overdone idea, but there's all this real estate that people have access to. And not everyone knows what it can be used for. So maybe it could be used for a fulfillment center, maybe your garage could be rented out. And there's a couple of examples that I came upon that I thought were interesting. And I wonder if someone could aggregate all of these different ways that real estate or parts of real estate can be used to gain some income. So let me give you a couple of examples. A lot of people have heard of solar panels. So companies will pay you so that you can install solar panels on your roof. You'll get into a licensing agreement and they'll make money off of that. That's why they'll often install it for free. Another example is churches. So apparently, due to

• 19:59Steph Smith?

  the height of churches and specifically the steeples on churches, different telecom companies will pay these churches for access to their steeple. So an example is the National Cathedral in Washington is paid, guess how much actually? Guess how much they're paid by Motorola every single year?

• 20:16Sam Parr?

  I would have thought like a thousand a month?

• 20:19Steph Smith?

  So a hundred thousand a year, just for access to their 234 foot tower. And some churches are even building steeples. They don't even have a steeple, but they're like, "Look, I heard this other church is getting a hundred K a year. We want that." So, that's another example. One final example I'll share is Surfline. My partner, he surfs all the time. He uses these surf cams to check, you know, how the waves are every day. Well, where are these surf cams? Apparently, they're actually in people's backyards. So if you have a backyard that is in a strategic area to see the surf... You can either sign up yourself or you can recommend or refer people to be like a surf cam house and they'll come, they'll install it. And then I believe you get, I'm not actually sure in this case, how much, but you get paid a certain amount to have that surf cam in your backyard.

• 21:04Steph Smith?

  So those are three examples. I'm sure there's many more, but I feel like there should be a site that says like, oh, you've got a house in this area. You have a roof that gets this much sunlight, or it's this tall, or it's this much square footage.

• 21:16Sam Parr?

  Would you go as far as to put this into cars too? One time, years ago, Sean and I listened to this pitch of this guy who created a, you know how cabbies have like advertising on top of their car? He was doing that for Uber drivers. And I don't actually know, I see him everywhere, but I don't know how the business, what happened with the business.

• 21:35Shaan Puri?

  It raised a huge valuation, so they definitely got some traction. I think it's like a multi hundred million dollar company now. It's called Firefly.

• 21:42Sam Parr?

  Wow.

• 21:44Steph Smith?

  Yeah. And there's another one that has like the screens. Have you guys been in Ubers? Where it's like a screen and it's just playing ads. Those ones are, I feel like the execution on that has been terrible, but like, that's another example where it's like, oh, you actually have valuable real estate, which is the back of this car seat. Cause you have people's attention.

• 22:00Shaan Puri?

  I have an idea for you. New side project for you. It's called the Side Hustle Generator. And we'll put it on the My First Million Podcast website. And it's a side hustle generator. It's just a giant quiz that leads you into a list of potential side hustles you could be applicable for. So you're like, you know, in your thing, it's like, do you, do you own a church? Do you, do you live by the surf? Do you, do you have a car that you don't use all the time? Right? Like, there's all these different ways. Cause I think, you know, people, people don't realize the number of opportunities that are like literally at their fingertips. It's like, do you own a phone? Do you know you could get paid to test websites for companies? All you gotta do is just go to the website and just talk out loud as you try to use their website.

• 22:42Shaan Puri?

  Usertesting.com, right? Like, my, my mom didn't know that. And then she knows that. And that like, kind of like changed her life a little bit, right? She like, all of a sudden had this thing she could do every day that kept her busy, that made her some money and she enjoyed it. Then, you know, Airbnb, I remember telling my parents about Airbnb. It's like, you know, took some, you know, somebody had to educate them about it, but now they make six figures a year Airbnb-ing their home. And so there's like, how many of these exist?

• 23:06Sam Parr?

  Your parents do?

• 23:07Shaan Puri?

  Yeah.

• 23:09Sam Parr?

  Where do they go?

• 23:09Shaan Puri?

  They'll just go like, you know, to a hotel. They'll go on vacation. They'll just leave the city. They'll come to my house. They'll go anywhere. Like, they don't care. They're because they can get like, you know, $700, $800 a night for their home. And they'll go rent a hotel, you know, if 40 minutes away or an hour away, they'll go to wine country or whatever and rent a hotel for $200. And they, you know, they pocket the difference.

• 23:29Sam Parr?

  Did you guys remember the company, I bet stuff you do, The Penny Hoarder?

• 23:32Steph Smith?

  Yeah.

• 23:32Sam Parr?

  So The Penny Hoarder started as a blog. It started by this guy named Kyle. He spoke at one of our events. He's a cool dude. And then his business partner is a friend of mine. And anyway, he started it in 2012. And he started it where he would just talk about all the side hustles he was doing. So for example, he would go on TaskRabbit and like, get people's groceries. And he would talk about how much money he was making. He would become an Instacart driver. He would talk about how much money he's making. He would do Uber driver and how much money he was making. And he got really good at getting traffic. And eventually Uber goes, hey, for every new driver you refer to us, we'll give you $2,000. Instacart did the same thing. TaskRabbit did the same thing. User testing did the same thing. And then like a person who like you need to answer surveys. And so that's what he did. And he built this business, this digital ad business.

• 24:17Sam Parr?

  When he came to the event, he brought his dog. And I was like, oh, how'd you get your dog on the plane? And he goes, oh, I fly private. And I was like, what? Are you crushing it that hard? He goes, yeah, we bootstrapped it and we'll do about 70 million in revenue this year. And he owned 100% of the company and he recently sold it for, I forget the exact number, but it was in the hundreds of millions of dollars. And the whole premise was just on like, talking about ways that you can make, it was mostly lower income people, like people like, like maybe a mom who's just trying to like make ends meet with just like 10 hours that she has available instead of taking care of her kids. And he killed it. This business crushed it.

• 24:52Sam Parr?

  You've never heard of The Penny Hoarder, Sean?

• 24:54Shaan Puri?

  I've heard of it from you, but I never went to it. So I never like, used it.

• 24:58Sam Parr?

  It's just a WordPress blog. That's all it is.

• 25:01Shaan Puri?

  Uh, sorry, I was looking at Steph's doc and realizing how many interesting ideas there are in here. Steph, we have to do a two parter. So, uh, so let's. Well, let her bang out a couple more. Yeah, let's give us one more.

• 25:11Steph Smith?

  I'll come back anytime. I mean.

• 25:13Shaan Puri?

  Was the worst ideas and the middle of the list was the best ideas. So that's my feedback to you.

• 25:16Steph Smith?

  Well, why don't you tell me, what, what's an interesting one that you, you have your eye on?

• 25:20Shaan Puri?

  Oh, I'm looking at some of these like trend success stories. I think those are pretty interesting. Um, that's the one I was kind of looking at just at the moment. Which one of those is your favorite?

• 25:29Steph Smith?

  Hmm. Well, I feel like, okay, so let's call out a couple of them real quick. So last time I was on, I talked about like this idea of like your listicle is my opportunities. Couple of people have actually taken action on that. They've created these sites that identify the healthiest versions of not very healthy things. So one guy started a Tik Tok. It got hundreds of thousands of views in the first few days. Um, and then someone else tweeted about this, actually just, just last night. Um, let me see what they did. They're called fast food cravings where basically the headline says eat what you want, not what you can. And it lets you like put in a specific restaurant and find the healthiest version of the food at that restaurant.

• 26:07Steph Smith?

  We talked about insider trading at, on one of the very first episodes I was on and this guy, after that episode, I think this actually existed before the episode, but Connor DM'd me and he was like, so there are these sites that track insider trades, but there are specific types of insider trades that are more interesting than others. And specifically it's stock grants to executives. It's not obviously a sure thing, but he said, he was like, typically what that signals is the company trying to, you know, invest in a particular thing. If the executives hit certain targets, it's, it's generally a good sign. Obviously not investment advice, but he created this community called spring loading.

• 26:46Steph Smith?

  And what he does is he started a scraper that looks for all the insider trades, but then specifically vets them for this particular aspect. Like is the company granting a buttload of stock to a group of executives? And he just, he's, he basically shares these and then he, I shared an example in the chat, but he basically, he sends the, uh, financial report. He sends the grant details, then he summarizes it. He says, "Look, these people are getting this grant. This is what I have, you know, what additional information I have." And then he gives a conviction rating. So some of his conviction ratings are like, one, like, guys, this is probably nothing, maybe something. If you want to take a bet, go for it. Some of them, he's like, this is a five. So I, I shared one, again, not investment advice, but he shared one, for example, for CloudFlare a little bit ago.

• 27:31Steph Smith?

  Obviously, CloudFlare with all the other tech companies has tanked recently, but he was like, "This is one of the biggest performance grants I've ever seen, uh, with pretty massive price targets. I don't think there's any news in the near future, but I do believe that CloudFlare has massive potential and the stock is down thirty-five percent over the last month." And then he shares, again, the, the exact grant values, what targets they need to hit. So for example, these execs have different price targets, similar to, you know, you guys discussed like Elon Musk's like crazy price targets. If they hit, I think, um, CloudFlare today is at ninety-five dollars or something like that. Their first price target is one hundred and fifty-six dollars and it goes all the way up to nine hundred and seventy-nine dollars. So this is what these execs internally

• 28:12Steph Smith?

  are tracking towards. So I don't know. I thought that was like another interesting example. I think he's, I think this community is pretty successful. He's charging people a monthly fee.

• 28:21Shaan Puri?

  I'm intrigued by this idea. Did you bet on this?

• 28:23Steph Smith?

  I haven't. Uh, Cal, my partner, he's been in the community. He did actually, I mean, again, not financial advice, but he bet on one and I can't remember what company it was, but it did one, one day like go up ten X, but this was also in the, uh...

• 28:37Shaan Puri?

  Don't even tell me more, actually. Just leave it there and I'm convinced, don't even, I don't, I don't need anything else.

• 28:44Steph Smith?

  Well, I was gonna say, I definitely like, don't want people to be go, going and gambling their money on, on that one anecdote, but it is interesting to even just like be in there and, and what I've found, because I'll just like dabble in the community. I haven't placed any bets, but to see, um, what, like, I, I'm learning about a bunch of different companies that I've never heard of. I'm seeing like how these different companies are structuring stock grants and like why, and someone commenting on it. And then of course, there's just like a bunch of, a bunch of people commenting like, "Are you betting? Like, oh shit, like I'm fifty percent down. Like, how are you doing?" And it's, so it's kind of like a fun community as well.

• 29:17Shaan Puri?

  Do you guys have, do you guys have a, like a, like a degenerate budget or like a learner budget where it's like, okay, this is my fuck around with money that I can, I can try different things? Or do you guys not do that? Same, you're shaking your head, no?

• 29:31Sam Parr?

  I don't, but, but do you? It sounds like you do.

• 29:34Shaan Puri?

  I do, yeah.

• 29:35Sam Parr?

  How much?

• 29:36Shaan Puri?

  Uh, well, let's just talk about like in percentage terms. So it's like, you know, what would that be? It's like.

• 29:43Sam Parr?

  No, don't do percentage terms, like literally how much like, like $50,000?

• 29:47Shaan Puri?

  No, more than that.

• 29:49Sam Parr?

  Wow.

• 29:50Shaan Puri?

  Yeah, for sure.

• 29:51Sam Parr?

  And so what will you do with that? What's an example of your, of a dumb, of a risky thing that you've done?

• 29:56Shaan Puri?

  Uh, like, I think I've told this story before, but I remember watching, so the idea with these is, um, I'll just tell the story first. I watched a YouTube video of this guy, no idea who this guy is. Some Wall Street, some, some hedge fund guy. Basically he's a prolific short trader. It was kind of like the vibe I got from this video. Couldn't tell you.

• 30:16Sam Parr?

  How tall was he?

• 30:17Shaan Puri?

  Tell you his name, couldn't tell you what his tracker was. Uh, white guy, looked reasonable enough. And, um, he basically was like, he's like, yeah, I'm a, he's like, my short pick of the year is Tootsie Roll. And, uh, I was like, well, I was listening. I was like, why, what Tootsie Roll? I didn't even realize it's a public stock. He's like, Tootsie Roll? He's like, first of all, who the hell eats Tootsie Rolls? He's like, do you think Tootsie Rolls is growing? He's like, no, the people who eat Tootsie Rolls are like, you know, 50 and up. They're, they're a dying market. Kids don't want Tootsie Roll nowadays. They want like all these other candies. He's like, Tootsie Roll has zero innovation. They refuse to change their product. And, um, they don't come out with anything new. He's like, and then it's also poorly run and not going to be sold. It was like owned by some woman who was like.

• 31:03Sam Parr?

  I think it's owned by like a 92 year old lady.

• 31:05Shaan Puri?

  She passed away now, but at the time, this was like five years ago or something like that, like, uh, that, that this happened. I don't know where this was. This was a while back and, um, I remember watching that video and I was like, oh, this guy's totally right. Tootsie Rolls fucking dead. And I went back to it and I bet against Tootsie Roll. I made a bunch of money just on this like zero thought process, zero diligence, like, just like, take, take a punt and, uh, you know, do something on a whim. And so that was the first time I realized like, actually I want a designated budget and with crypto, this has become like, you know, kind of a necessity with crypto, you basically have like. You have so many new things that are all interesting and you can't get to high conviction because they're new, it's rapidly evolving, like the opportunity is in front of you today.

• 31:47Shaan Puri?

  And so you don't have time to diligence all these. You don't have time to get to high conviction, but you do know like where, you know, you can sort of sense certain signals. Like if a bunch of smart people are looking at it, if you see, you know, developer activity in that space, if the premise is like, you know, interesting, it might hit, might not hit, whatever. You could basically take punts on things in crypto and you get paid off. Unlike the stock market, right? I think on the Tootsie Roll thing, I made like, I don't know, 20, 35%, something like that. In crypto, you can make like 20X when you're right on these things. And so with crypto, the, the odds just shift in your favor where yeah, it's super fast moving and things can go to zero, but the, the upside when you hit is so high, it pays for all of your other bad bets.

• 32:28Shaan Puri?

  And so I basically created a budget because I was like, I can't, I can't overthink this. I need to, I need to intentionally underthink this. So what does that mean? It's like, there's been, in the last five years, there've been so many examples of things that I've, I've come across my radar in crypto that I don't take action on because I feel like I don't have enough information to make an educated decision. And actually, if I had just made uneducated decisions, I would have done far better than my like educated decisions turned out to be because the space is just where there's a lot of progress being made and you, you can't keep up with all the different projects, all the different tokens. So I basically set out a budget where I said, if somebody tells me something that's interesting, I have money that I could just like dump into that. It's a small amount of money. I don't care if that money, that money goes to zero.

• 33:11Shaan Puri?

  And I'm not putting it all into one. So I'm taking like a portfolio of these and let's just see what the happens. And in doing so, I get to actually learn how these things work.

• 33:21Shaan Puri?

  And so, you know, like I did one the other day and I put it in the milk road, explaining literally step by step what this, what this project was and why I'm, why I'm going into it and how I have no idea if this is like a great idea, a bad idea. I didn't audit the security of the project. Like I didn't have time for all that. I'm just like trying to learn how these things work and I'm putting small bets in a bunch of different areas with money that I'm I can afford to lose. Do you do that Steph?

• 33:43Steph Smith?

  So I don't, Cal does. I think it's smart though, because like Sean saying, these are the type of investments where like, if you don't have money sequestered for this, it's gonna, it's gonna capture your psychology. That's actually why I don't dabble in these things, but he's done that a lot for NFTs, right? So at first he was like, Steph, I'm just gonna buy one. Obviously he's bought more since then, but he, he has a certain amount and like that's all he's willing to invest. If it goes to zero, he's happy with it. But he's also probably sold a lot too early because he has a concentrated amount. So he's like, oh, I gotta sell this to buy another thing. Sean, did you get into proof? I feel like that was a big.

• 34:23Shaan Puri?

  No, I didn't do proof. That's a, that's a great example of one where I'm like, oh, interesting. Kevin Rose is doing this NFT thing. I should, I should, you know, I should just take a punt, right? Like it's, I'm seeing this before most people. I should go in and like, again, like with these things, it's not gonna, it's not like gonna go to zero, quote unquote. It's like, you know, so I can trade out of the thing if I want to and you know, three months from now, but like to weigh each, I don't want every decision to be heavy and and I, have you guys seen this meme? That's like the, it's like the curve. I think it's called like the midwit meme. It's basically like, there's an idiot on one side. There's a genius, like, so on one side is the idiot. He looks like a troll. It looks like, you know, like whatever, Shrek. And on the other side, there's like a Jedi master.

• 35:09Shaan Puri?

  And then the middle, which is like the top of the curve is like the average person. And it's like, you know, like for example, like, oh, like the idiot would be like, oh, that monkey looks like, that's a cool looking monkey. I'll buy. All right. The genius is like, oh, this, you know, this has a chance to be an iconic, you know, like, like whatever iconic NFT, buy. I didn't think about it more than that. And then the like middle guy is like, you know, but why would anybody buy this picture of a monkey? And like, how do the tokenomics work? And they like try to like, analyze the whole fucking thing and they're, A, they're just paralyzed. That's some sort of analysis paralysis where they don't, they don't take action on anything. And then they overthink things. So they miss the like, the big, simple opportunities that are in front of them a lot of times. And I heard the guy from YC, who Michael Seibel talking about this. He goes,

• 35:52Shaan Puri?

  he goes, this is often the case with startup ideas. He goes,

• 35:56Shaan Puri?

  A beginner like you know you out of college when you don't know anything about anything you just think it's all like you don't you don't know how hard it's gonna be you don't know what you don't know how to vet opportunities you just be like oh that sounds cool like let me try that and then same thing with the Jedi Master the Jedi Master is like oh like you know would it be cool if we could take a rocket to Mars let's try that you know like that's also the like you don't need to analyze it beyond that at the beginning it's like this fundamental decision is very simple and then like the person he's like the person I hate talked to talking to is like the second time founder who's trying to like over optimize their cap table and like try to get like really complicated about the like the valuation and this and then that and then they're trying to do like this lean startup validation about every single thing and it's like that's the hardest person to deal with because they're they know too much but not enough to know how to keep it simple and he's talking about like the best ideas the best startup ideas they go to like that that idiot genius category where it's like you know like should make cars that are electric you know like

• 36:56Steph Smith?

  We should sell books online yeah it's like

• 36:58Shaan Puri?

  What if you could buy a book online it's like that's it you don't need to go too much further than that

• 37:03Sam Parr?

  What's that what's that video called

• 37:05Shaan Puri?

  It's a it's one of the Y Combinator it's it's Michael Seibel and this guy Dalton Caldwell they do like a split screen side by side and they just talk about something for 30 minutes and this is one of them I don't remember the name of the video

• 37:16Sam Parr?

  Do you know the name of the title I want to listen to it

• 37:18Shaan Puri?

  Uh real quick while while you guys talking but I don't know do you guys believe in that like this idea of the sort of like idiot genius like don't overthink it thing

• 37:27Sam Parr?

  Well I just did the idea I just did the idea well go ahead Steph I'll let you go first

• 37:30Steph Smith?

  Well I was just gonna say quickly like yes I believe in it and yes I think it applies to like different things so I would say I'm the like would you call it like mid twit or something uh somewhere in the middle for like mid wit in in finance that's why I don't dabble because I'm like I overanalyze things I hear one piece of news I'm out kind of kind of deal but um I think it applies to like with startups I think I'm maybe not that with other things I certainly am like just just terrible and so I think it I think

• 37:58Shaan Puri?

  Our friend Jack Butcher is a great example of this right like he saw NFTs and was like oh that looks cool like I'm gonna buy one I'm gonna make one uh what should I make it of I don't know like this what about this diagram I already have like you know it's like the simplest shit and the guys paid millions of dollars this year

• 38:15Sam Parr?

  How much how much do you think he's made off those How much do you think he's made on it? Is he? Do you think he's wildly wealthy from those?

• 38:21Shaan Puri?

  Uh, I don't know. You know, he's done well for sure. I think, you know, he bought apes. He bought, you know, he bought a punk. I think he's bought some of the like, the projects that went up from like,

• 38:31Sam Parr?

  For sure.

• 38:32Shaan Puri?

  You know,

• 38:33Steph Smith?

  And plural, like you said, like apes, not, not like one ape. He's bought multiple of all of those.

• 38:37Shaan Puri?

  Yeah, I think those were like priced at like, you know, a thousand dollars, like, you know, 18 months ago. And now each one is worth like, you know, 250, 500,000 dollars. So I don't know if he held. I don't know what it was. But even just the stuff he made, right? Like, I know a lot of people that are like, oh, Web 3, the metaverse. I need to create an empty project. It needs to have this and that and utility, blah, blah, blah. He's like, hey, I minted a picture of like, you know, a thing that says not like, right click, save as. You know, it's kind of like just making fun of the space. Sold it for like $50,000, right? Like, did that in an afternoon. And that's like the mid, you know, instead of being the midwit over analyzer, logical, you know, processor of all things, you know, he went to the kind of the idiot genius zone and just took a punt.

• 39:21Shaan Puri?

  And because he's in the idiot genius zone, it's not heavy. It doesn't take a lot of time or energy or money to like try it. And so I specifically carved out a portion of my investing budget to say, look, this is my, my gamble. Like, you know, I'll get rid of my gambling energy. I'll learn by doing this because I'll do things I wouldn't otherwise do. And I'll have skin in the game, so I'll actually pay attention to it. And like, who knows? You know, maybe I'll, maybe I'll have some, have some hits out of this. And I bet, I honestly think that that part of my portfolio is going to do better than the, the well thought through, quote unquote, part of my portfolio.

• 39:55Steph Smith?

  By the way, Sam, I think you do this really well when people, like I've seen people come to you and they're like, Sam, I'm thinking of like, starting this business and like, I want to cover this topic and I want to blog and all this stuff. And you're like, all right, like, what's your first step? Or like you, you'll be like, just write or something like that, which just like, simplifies to the like idiot Jedi, like just do the thing, not like over analyzing the like 50 startup articles this person has got online.

• 40:20Shaan Puri?

  Dog, you just needed to.

• 40:23Shaan Puri?

  He goes Randy Jackson on him.

• 40:25Sam Parr?

  Well, I get, I just get frustrated. I think, because I think that like, I think that it's good. So if like, building a business is step zero to 10 and 10 is like, you're this billionaire, or like, your vision has been achieved, you know, you, you, you own all this property, whatever that is. It's good to have number 10. And then, a lot of people are like, alright, that's step number 10. And then like, steps three, four, five, six, seven, eight, nine, I gotta figure those out. In my mind, I'm like, no, what's the only thing that's important is 10 and one. And one, after you get done with one, you'll figure out number two. Just, but until you get to number two, don't even think about worrying about number three. It's not important.

• 40:59Shaan Puri?

  Dude, I have, I have the same exact thing. I call it A, B, Z. Literally like, word for word, your thing. And I, I went on Jack's, to Jack's community, he asked me to give a talk, and to his like, uh, visualize value community. And I, this was the one thing I told him. I go, you, you have, you're at A, that's where you are. Z is the vision, it's the dream. It's good to have that. It's good to know what that is, right? That's like the North Star. And like, without that, you know, you don't really have the motivation, or really understand like, what the hell you're trying to do. But wherever it gets paralyzed is they think they need to know a step B, C, D, E, F, G, H, I, J. And it's like, and then they get paralyzed, or they start thinking about step D, when they haven't even done, you know, A to B yet. And so I go, A, B, Z, it's all you ever need. It's like, where you are, you gotta know that accurately. The next thing you need to do, you need to

• 41:42Shaan Puri?

  know that. And then you need to know the end vision. And everything else is irrelevant. Like, just do that. And so you just literally said the same thing with your own, like, with numbers, basically. Instead, that's awesome.

• 41:51Sam Parr?

  Great, great minds think alike. I mean, that's exactly how I feel. Cause I, every time I've ever had any bit of success, or even when I've like, done something and it didn't work out, I just think that like, if you just start, and you're gonna see so many things, that you didn't even expect or realize were an opportunity, and, or that weren't an opportunity. You're like, oh, I thought this, it's actually way different, but that's cool, or that's not cool, we gotta quit. Uh, you know what I mean? And uh, you just, that's why you just have to do something. Um,

• 42:19Shaan Puri?

  I have this-

• 42:20Sam Parr?

  And I get really frustrated with inaction.

• 42:22Shaan Puri?

  I've been saying this lately, uh, I love thin books and quick silence. And so what does that mean? Like, I love a thin-

• 42:30Sam Parr?

  Did you make that up?

• 42:31Shaan Puri?

  I love a thin book, because a thin book is like, a simple idea, presented without the fluff. And that's it. That's the value. You know, don't, don't try to, you don't need a thick book, uh, for everything. So I'm a big fan of thin books now. And then the other one is a quick silence, which is, I call my buddy Suleo about every business question I have, basically. It's like, oh, we're starting the milk road. Hey, what do you think about this? And then- There's a quick silence. Like, he says his thing. It's obvious. That's the answer. And I was like, building up in my head, I need to like, oh, man, I really want to sit down with him and talk. It's like, within three minutes, we've reached a good pause where it's like, well, I guess nothing else really matters till we go do that, right? Yep. All right, well, I guess I'll just go do that obvious thing. Yeah, check you later.

• 43:13Shaan Puri?

  Like, and so that quick silence to me is like, now what I want, whereas I used to want to fill that silence with more detail, more analysis, more planning, more nuance, more like if then statements and like, you don't really need any of that. Like, we talk, by the end of my sentence, he says his sentence. Uh, sorry for, I guess I didn't really need to call. I guess I could have just done a text and, you know, like, I guess I kind of knew this to begin with, like, maybe I didn't need to call you, right? But that quick silence is really showing me like, that's when I'm on the right track, is when I get either a thin book or a quick silence, is like, when I'm on the right track. And when I need more answers, typically, I'm just, I'm actually going in the wrong direction altogether.

• 43:54Sam Parr?

  Dude, that's good.

• 43:54Steph Smith?

  Yeah, that reminds me, uh, from coding, if you, uh, if you run into an error and you're on like, Stack Overflow or something, and you're just like, you're, you can't find your answer, it's probably because you're Googling the wrong thing. Like, you've completely messed it up. You're in the complete wrong direction. Um, I feel like that applies in, in most cases. If you find yourself asking like 10 questions, it's like, hold up, like, you are, you're just like going in the complete opposite direction that you should be, like, pull back and revisit.

• 44:21Sam Parr?

  How many people reach out to you after each one of these episodes goes live, Steph, and said that they like want to pitch you on something, or they want to recruit you to come join something?

• 44:30Steph Smith?

  Well, it grows. And some of your buddies reach out, which is always fun, but I, I feel like, um,

• 44:35Shaan Puri?

  Who are we talking about? What, what, what are we talking about here?

• 44:37Steph Smith?

  I don't want to drop any names.

• 44:40Shaan Puri?

  Dummy. That sounds like a story. What's, what's behind that?

• 44:44Steph Smith?

  No, no, I just mean, like, it's, it's cool because, well, also, I should say, like, some people that I've really looked up to, I don't want to call out their names because I don't, obviously, these are like private messages, but people that I've looked up to that I was like, oh, I used to read your stuff, or like, I've literally read your book, or like,

• 44:59Sam Parr?

  Or we're from the same country.

• 45:00Shaan Puri?

  Andrew Wilkinson reached out to Steph's email and said, hey, Steph, you're great.

• 45:04Steph Smith?

  I'm not naming any names, but, uh, it's been cool. And it's grown, obviously, because you guys have grown the pod a lot. Um, so, yeah.

• 45:13Sam Parr?

  Well, there's few people I'll get a fistfight over. You are one of them, Steph. So, let me know who, uh...

• 45:20Steph Smith?

  You haven't broken your contract, Sam, so you're good.

• 45:25Sam Parr?

  Uh, well, good. I'm happy you came. You have so much more to cover. I think we should wrap up here, though.

• 45:30Shaan Puri?

  Yeah, sorry. I actually apologize to everybody who listened to this, because Steph had a bunch of gold, and I feel like I took it in these really random directions. So, to make up for it, we're gonna do a second part of Steph if you'll come back, and we'll do more of these ideas rapid fire, and I'll shut up.

• 45:44Steph Smith?

  Yeah, I'm down. Let's do it.