Making money with AI design (Runway, Midjourney, ChatGPT)

**Sign up for free thttps://www.ideabrowser.com for startup ideas AND to participate in the giveaway** (full rules below) Join me as I chat with Brett from Designjoy as he walks through his process for creating high-quality AI-generated designs and videos using a combination of tools. He demonstrates how non-designers can create professional-looking content by using ChatGPT to generate sophisticated prompts, Midjourney to create styled images, and Runway to add motion. Brett emphasizes that while these tools aren't perfect, they make design accessible to everyone and can produce consistent, cohesive branding assets quickly. **$5,000 GREG’S GIVEAWAY (sponsored by Bolt.new)** - No purchase necessary - Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited) - How to enter: 1️⃣ sign up for free at https://www.ideabrowser.com/ 2️⃣ **Like the YouTube video and comment what you’d do with the $5k** - Entry window: 26 May 2025 → June 10th 2025 (ET) - Winner chosen at random and emailed on 03 June 2025; must claim within 48 h - Prize: $5,000 USD via PayPal or wire or what the sponsor chooses - Odds depend on entries. Taxes = winner’s responsibility. - Not sponsored by YouTube or any social platform. **Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing Timestamps: 00:00 - Intro 00:42 - Giveaway 02:47 - Why anyone can use these tools 04:08 - Higgs Field for easy video creation 07:13 - MidJourney and other Image Gen Tools 09:35 - Explanation of prompts, image references, and style references 10:57 - ChatGPT for prompt creation 15:16 - The process of generating AI assets 18:34 - Creating a motion video with Runway 21:55 - Startup Idea: AI Creative Agency 25:12 - Runway Video Result 26:16 - Making these assets into Ads 28:04 - Final Thoughts Key Points: • Brett demonstrates how AI tools like Higgs Field, Midjourney, and ChatGPT can be used together to create professional-quality designs and videos • The process involves using ChatGPT to generate prompts, Midjourney for image creation, and Runway for adding motion to static images • Brett emphasizes that these tools are accessible to non-designers and don't require special skills beyond basic prompting • Creating cohesive branding assets is highlighted as one of the biggest current opportunities in AI design The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Thanks to Bolt.new for sponsoring the $5k! BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND THE BRETT ON SOCIAL X/Twitter: https://x.com/BrettFromDJ Design Joy: https://www.designjoy.co

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  Brett from DesignJoy is this one man designer who's making millions of dollars a year, but that's not the most interesting part about him. The most interesting part is he's using AI to generate some of the most beautiful designs I have ever seen. And Brett, by the end of this episode, what will people get out of it?

• 0:22Speaker 01

  So I think people will be pretty shocked by the simple path it is to arrive at beautifully generated graphics, no matter what you're doing. There is no kind of magic, magic behind the scenes all that much. These tools are really powerful. Long story short, it's super easy and I think people will be surprised by that.

• 0:42Greg Isenberg?

  Hey you, you want $5,000 to go build out your startup idea? Cause I'm giving away $5,000. So it's a giveaway, we're doing it. The way to enter, super simple and free. So let's go ahead and do it right now. Step one is like this video. So go ahead and go find that little like button. Boom, like, done. Second thing, comment on this video. Go to the comment section, scroll down, oh, there it is. Answer what startup would you want to build with the $5,000? Don't know the answer to that? That's okay. Even what space do you want to go build in? Dating app, fintech app, you name it. And then number three, you're going to want to go to idea browser.com.

• 1:27Greg Isenberg?

  I've pinned it, it's a pinned comment. So you can go to that link, hit it, open it up, and you're going to see this website that gives away a free startup idea based on a trend every single day. So we're literally dishing out free startup ideas. This is a startup I co-founded and go and sign up to it for free and hopefully it'll get your creative juices flowing. I want to give a special shout out to bolt new for ponying up the $5,000 to give to you. They're putting their money where their mouth is. A lot of you know bolt new because I've, I've used the product a lot and you know, but for, for people who don't know, it's a AI coding tool.

• 2:10Greg Isenberg?

  Where you write a few words and software magically comes out of it. It's a beautiful thing. Check it out, bolt new and thank you for supporting the startup ideas podcast. And for the last giveaway, we're going to announce who won in a few weeks. I'm actually hoping I can bring them on to the podcast and film their reaction. So we'll see, hopefully they want to come on, but excited to announce who won the last $5,000 giveaway.

• 2:48Greg Isenberg?

  And when you say easy, you know, you're, you're a super talented designer. So I'm someone who's, I wouldn't call myself a designer. Will someone like me be able to create insane value out of these tools?

• 3:00Speaker 01

  That's the goal, right? And we'll go through this, there's definitely, there's definitely levels to this AI generation thing. Most of the content that I put out there is not geared directly towards designers. It's geared towards, you know, anybody with a, with a mid journey subscription, chat GPT subscription. So really don't have to have any prior design knowledge at all. Having good taste definitely helps, but aside from that, there's no, there's really no skill issue here at all. If you're a non creative.

• 3:30Greg Isenberg?

  All right, let's get into it.

• 3:32Speaker 01

  Yeah, I mean, so there's a lot of different realms with this AI generative AI sort of a phase that we're in right now. You know, you have image generation, you have video generation, you have all kinds of different things. So we'll start with the top, we'll start with like the easiest form. If you want to kind of get your feet wet with this AI creation thing that we're in right now. Not sponsored by any of these tools, these are just tools that I, that I use in different, different sort of circumstances. So we'll start with like the easiest, then we'll go into like the realm that I play the most in. So like, if you just wanted to, for example, if we're in here, essentially like Higgs field is, is one of those, again, you have no experience at all, you want to just see how, how this works. So Higgs field is.

• 4:19Speaker 01

  Basically all these templates that you can use, right? So we can try one out if you want to. Can we do that real quick? It's a pretty quick thing. So, um, one of the hardest parts about AI is understanding how to talk to the AI and what to tell it to actually do. I mean, if we're doing an ad, for example, when it comes to video, most of us don't talk like a director. We don't know what dolly in, dolly out, all that typically means. So Higgs field is like, is coming down to our level and giving us these sort of preset uh, actions, so, so to speak, and effects. And so we can just take, let's just take this for example here and I'll show you how well this works. So, uh, let's go, let's see, hopefully this follows me. So let's do like a liquid death can. Do you drink liquid death?

• 5:04Greg Isenberg?

  I, I, I've tried it. I like my water out of.

• 5:08Speaker 01

  Yeah, yeah, yeah.

• 5:09Greg Isenberg?

  Out of a glass bottle, you know?

• 5:12Speaker 01

  I hear you. Um, that's fair. I've never tried it, so I'm not neither a fan nor a, nor a foe. So, so we'll just add this in. So let's say you have a drink company or if you have anything, you know, really anything, we'll see how actually well this works. So literally all I did was I picked a preset, right? Uploaded a picture of a, of a product and let's just hit generate and see what happens. So hopefully what it should do, well, actually we've done this before, so we can, we don't even have to wait for this. So what it should do, um, I think there's one down here that was interesting. Yeah. So it actually takes into consideration the, the can and the branding. It could swap the model out. And then when you play this, you know, it's like.

• 5:53Greg Isenberg?

  My God.

• 5:55Speaker 01

  It's perfect. You know, it maintains the text on the can. That's one of these things where the text has always been kind of the, the problem child of AI generation, because it never quite got it right. Well, we're met, we're past that point now. Uh, it gets text right.

• 6:09Greg Isenberg?

  I wasn't into Liquid Death before, but after watching that video, well, I'm into Liquid Death.

• 6:15Speaker 01

  There you go. There you go. Yeah, I mean, it is quick, right? I mean, the hardest part about AI generation, just waiting for the image to generate. But with this tool, right, you don't have to prompt it. It has all these presets, right? So this is, and you have, if you click over here, right? This is where you could prompt it if you wanted to do something very specific, upload your reference photo. And then if you click into here, you have, again, all of these different effects, right? If I wanted to turn something into metal, if I wanted to just sort of call out different basic camera controls on certain things, and then it just, it just does it really quick. No, no, this is like, again, like a good early entry into AI generation. Now, do I do a lot of this? Not really. This is like, it's fun to show. And again, if you have a product,

• 7:00Speaker 01

  it's a great way to create some cool, like, ads for Instagram and stuff like that. But the real fun is, is over in the ChatGPT mid-journey side of things. So ChatGPT, again, all of these, we'll go to mid-journey for a moment. Mid-journey is where we generate these images, right? It's not video. We're going to generate, if you're going to do video, this is where you oftentimes start because you need a, you need a base initial, a kind of reference image to begin with. And so what's your, Greg, have you used mid-journey quite a bit? Or, yeah?

• 7:34Greg Isenberg?

  I would say I've used it a decent amount.

• 7:36Speaker 01

  A decent amount. Yeah. So the issue right now is you have all these tools and they pop up all the time, right? We have, we have clean, we have create, we have all these different, we have visual electric, flora. There's a, there's a hundred of them out there. I, it's easy to get distracted and figure out, you know, should I be trying all these tools? I pretty much stick to like the top three or four of them. I keep a pulse on all the other ones, but really like mid-journey, mid-journey, ChatGPT are the two that I use by far the most. And I use them together in a really like special way. So Midjourney is like phenomenal at styling.

• 8:15Speaker 01

  You know, if you want to, like this morning, for example, I'm doing branding for a work called Leisure Labs. You know, and so I'm generating these, these sort of like Kodak vintage aerial photos of, of a golf course, for example. Then I wanted to supply a different, a different sort of brand direction for, for like a surfer or something like that. Right. Kind of on that leisure, leisure side of things.

• 8:41Speaker 01

  Did some other stuff around, around creating some, some buildings and stuff, but it gets the styling as far as like the artistic styling is part of none than, and then any other tool out there. So this is where I go if I want to create something really artistic. Chat GPT, on the other hand, is where I go if I want something very specific. So I'll take a photo here, for example, and Midjourney can sometimes get the image right. If I want to add in a person to this photo that's like teeing off or something. But you could, you could tell if I were to zoom in on this, it kind of, I mean, kind of look at that shadow, right? Kind of weird.

• 9:19Speaker 01

  And in an ideal world, you take this into, into Chat GPT and say, hey, take this photo, just insert an overhead shot of a golfer. And it would, it would get it mostly realistic, way more realistic than Midjourney. So using them, knowing how to use them together is definitely key. But these systems are only as good as what prompt you give them or what reference image you provide. So for those that haven't used Midjourney before, it's a very simple system. We don't need to spend 30 minutes going, undergoing how it works. But you essentially have a prompt that you can tell it what you want to do. And then you're basically going to be using image prompts and style references. So image prompts for those don't, that don't know is if I insert a photo into here of the surfer, it's going to, the next image it's going to generate might have a person in it.

• 10:04Speaker 01

  It might have a surfboard in it. It might have, you know, sort of like greenery in it. If I insert a style reference, for example, this one right here, it's whatever image I generate is going to have those colors, the same shadows, highlights, depth of field, that sort of thing. So you use those together in really cool ways. And it's fun to like mix styles. So if I wanted to upload like this orange style with this green style, you can get some really cool generations that are quite a bit, quite surprising. But again, they're only as good as the prompt that you provide. And so that's where ChatGPT comes in. So it used to be that prompting was a skill and it was before GPT got as good as it was. Knowing how to describe these things that

• 10:48Speaker 01

  you wanted was like, it almost took, you know, like author level skills when it come, when it came to writing and describing and kind of visualizing and imagining these things. But nowadays, prompting is not a skill. It's like, people in the AI community like to gatekeep it. You know, they'll say, here's the prompt that I wrote. And people like, how do you think of those things? Or, or a lot of times, they don't even share the prompt. But ChatGPT is very good at giving prompts. So we can see an example here. So if I'm going to pull up, like, for example, I was doing, I want to do some like cowboy, cowboy art, right? So I started with a simple thing. I want, I want to write some image

• 11:31Speaker 01

  prompts that generate a zoomed in photo of a cowboy on the back of a horse riding the reins. They're holding, holding the reins. The photo should be zoomed in on the hands and reins. So it basically gives me, you know, a few options for a prompt. And it does it in a, in a really well done way where I could never write this stuff, right? I could never think of it. Um, and if we go over here to ChatGPT, we can actually see what, what these things created. Uh, so let me scroll down here for a moment. So I used, I used a style image, a style reference of this image right here. So something that I created to mid journey, uploaded to as a style reference, didn't, didn't upload an image prompt because I, quite frankly, I have a prompt. I don't really need that

• 12:12Speaker 01

  all that much. So I put it in here and got several, several like really solid options. Um, and this is, this is sort of in the, the realm of perplexity branding for those that are fans, fans of it. Huge fan of it myself. And then, you know, I basically just talked back to it. I said, now I want one zoomed in on a cowboy. And it gave me some, and I was like, ah, that's not what I wanted. I meant, I wanted, I wanted zoomed in on the cowboy's hat. Right? So boom, got this like amazing image. And it's, it's right in line with this. And I kept that going. You know, I was like, uh, now I want one zoomed in on the cat, on the, on the horse. Horse's face, boom, done. And then, you know, one that was zoomed out, showing some mountains in the environment.

• 12:54Speaker 01

  And all I'm saying is mountains in the same environment. And it's like adding in all of this extra like rich detail that really makes the image what it is. So I'm just over here. And then you could say, like, you could even tell GPT, say, hey, I want to create a collection of these as posters. Give me some different scenes that tie back to the, to the same, you know, initial prompt, but have different elements in different environments. And it'll just dream up all these collections. You don't have to say like a zoomed in photo of the horse, a zoomed in photo of this or whatever. You can let it kind of dream and imagine for you, which is really cool. So this is the starting point for really good generated, you know, AI art.

• 13:33Speaker 01

  Is actually constructing a good prompt. And then you take that into here, you know, you plug in a style image and you're, you know, you're done at this point. If you want to do that. And you can see I've done this, you know, I've been doing this with different worlds. And this is my latest sort of tutorial is on these sort of like, you know, isometric 3D, you know, worlds that we bring into runway and add motion to them. Which we can go through, but it's really not that complex. You have to basically have a very basic idea of what you want. Prompt that in chat GPT, say, hey, make me a prompt around this idea or make me several. And take those and just start plugging in the mid journey, find a style that you want, like Pinterest is phenomenal for this.

• 14:16Speaker 01

  It's all I use to generate, you know, stylistic directions. I'll come on that. It may not have anything related to what I want to do, but it may be like the right style, the right like 3D art or the right kind of like feeling and vibe. Now upload as a style image, style reference, plug in my prompt and you just kind of just like, at that point, it's just fun to sit back and see what, what's created, you know?

• 14:36Speaker 01

  But yeah, that's, that's sort of like. That's the the second tier of of AI generation is using chat GPT and Mid Journey together in that way. And then, of course, you can take these and throw them into runway and add motion to them. You can bring them into Photoshop and do generate to fill. You can even do all kinds of things. You can throw them into Magnific, which is like an upscaler to really get all these like super rich details, which I've done in several of my tutorials. So then you start kind of leveling all these tools on and that's where you get this really dope stuff that is, you know, hard to replicate unless you know how to how to use them in tandem with each other.

• 15:13Greg Isenberg?

  I mean, even even this. So the stuff that I'm seeing on the screen, and I've seen some of this on your X, you know, I think a lot of people saw these beautiful images and are like bookmark and like, but I can never do that. Because Brett is a designer. He's like been studying this for years. He's a practitioner. He's made millions of dollars, you know, doing design work. Therefore, yeah, I'll see you later tutorial, AKA bookmark. But deep down, I think a lot of people are like, I can never do it.

• 15:50Speaker 01

  I'd be happy to show you. We can do one in like, we can do one of these scenes, for example, from scratch in, in, you know, five to six minutes. It's not hard, right? Like going through the process of like, you can see this, for example, right? This beautiful image here. All I did was I went on Pinterest. I found a picture of a cabin, right? Which was, let's see if this loads up. Of course, it's not gonna load. Ah, I'm right here. Boom.

• 16:20Speaker 01

  Yeah, found a picture of a cabin. This was not AI generated. This was just simply pulled from a Pinterest, a Pinterest search. Had a reference image here, which was this one here, a style image that I have saved. I keep these like in folders in my in my computer. So I have all these different styles that I can just reference back and forth. And so, yeah, it's going to create this cabin with the style of these mountains. And then you can see where, you know, pulling in this color here, but then this this sort of object is is get gets placed here with this simple, very simple prompt. And then you go over to Runway, you upload this picture, you give it a prompt, which you create with ChatGPT. You go to ChatGPT, say, hey, here's the image that I want to turn into a video. Give me a prompt that would tell Runway what exactly to move.

• 17:05Speaker 01

  And it'll come back and it'll give you, yeah, put soft ripples in the water, have the smoke coming, have the trees blowing softly in the wind. But it's like telling it to you very eloquently and sophisticated. And then you just press generate and you sit back, wait for it to generate and boom, like five minutes later, you have a beautiful, a beautiful video. Then you can even take that further. You can go over to Kling, you know, Kling is another image to video tool. That allows start and end frame, which means that you can loop it. So the video will start and end with the same frame and Kling will just fill in the in-between. So that if you had like a, an icon that you wanted to put on your site and you want it to kind of endlessly loop or it wasn't this harsh reset. You just set the start frame and end frame to the same image and it just infinitely loops.

• 17:51Speaker 01

  And then once that's generated, then it has a little button that says AI sound. And it'll take into context the video and give you sound options that are AI generated. So you can, I mean, you can go, and then if you wanted to, right, these, these, these prompt tools are limited to about 10 seconds per video. You can go to the in-video, right-click on your, your computer, save the last frame as an image. Upload that as the next video. So the, the next video will start at the last frame of your last video and have a continuous shot for as long as you want. And it's stitched them together with a, with a simple video editing tool that you don't have to have really any experience doing. You're just dragging clips onto a timeline and exporting. So it's not, it's not really that, it's not really that complicated when you, when you look at it this way.

• 18:34Greg Isenberg?

  Could we look at some of the, the more complex runways or, you know?

• 18:40Speaker 01

  Yeah. Do you wanna, should we like just for the sake of this, just do one of these? Yeah. So let's do, um, let's pick an image here.

• 18:50Speaker 01

  Which one do we like? Like, I like this one.

• 18:53Greg Isenberg?

  Oh, yeah.

• 18:54Speaker 01

  This one's cool. So what I would do, I could probably describe the movement because I've done this 100 times creating a, creating a tutorial, right? Um, but we're just gonna throw this into here and we're gonna tell it, we don't have to be, we don't have to be sophisticated in the way we, we talk to chat GPT. It, it can understand very little and expand upon it. So I'm going to use runway to add motion to this image. Give me a prompt.

• 19:26Speaker 01

  Okay. So it's gonna understand, it's not even just gonna understand it. Well, it's gonna understand what you want to do, but it's even gonna understand the tool that you're gonna use so that it writes it a certain way. Cause if I were to say like, I want to use this up at, put up at mid journey for something, it's gonna give you like the style parameters and all these sorts of tags at the end. But since it's runway, we just need very, kind of a text format. So we'll head over to runway. And this is just one of many, many of these tools, clean, Korea, all of them do it. Uh, runway is, is certainly on the upper echelon of like quality. Um, so we'll just upload a, we'll upload an asset here that we have already generated before.

• 20:06Speaker 01

  Let that upload. And then, so that's our image. We're gonna just paste the prompt in here. Let me read, read through this real quick, just to make sure that software is okay. Keep that, keep the camera completely still for a piece. So it even get, it even understands that. So there's not this, all this movement around. But of course you could tweak all this, right? And we're gonna have the aspect ratio just be square. Uh, we'll do 10 seconds. Like I said, it's generally five to 10 seconds and we'll let that, we'll let that run.

• 20:32Greg Isenberg?

  Why did you choose square versus another format?

• 20:35Speaker 01

  Well, so I'm cheer, I'm typically sharing this on X. Uh, I like portrait media for, for the most, but when you're sharing a video on X, it'll add black borders to the side of it. I don't like that. I hate it. Kind of ruins the aesthetic for me. So square is the, square is the best. Now, if you wanted to share something super cinematic, you'd do like 16 by nine, but. I like square because it's bigger on your screen. It's going to catch your eye far more. And one other thing I'll say about all this, and this goes for ChatGPT, not ChatGPT as much. It usually nails things. Midjourney and Runway and all these tools, they're far from perfect.

• 21:15Speaker 01

  You know, I've done, for example, I was trying to do a 3D logo rotate like on a, on an axis. And it like got halfway and then just some cartoon character popped out of it. And I'm like, what the heck? Where did that come from? So they're, they could be a little finicky. So you have to, you have to kind of understand what it's going to be good at and what it's, what it might do some weird things. And, and just adjust your prompts accordingly. So we'll do this. It might nail it, but it might also have like a weird zoom in on it. And so we'll have to readjust things. We won't do this for the video, but there might be some weird artifacts or something like that, that you, that you notice. And you just have to kind of redo it, re-prompt it if you need to and kind of keep trying, but.

• 21:55Greg Isenberg?

  And while this is uploading, I'm curious your perspective on this. So this podcast is called the Startup Ideas Podcast. It's generally people who want to build startup ideas and, and quit their job or do a side hustle or something like that. What does this whole world of, you know, AI designing or vibe designing enable for, you know, for these people? And what are some opportunities that you can think of that you think will, will be very lucrative?

• 22:30Speaker 01

  Yeah. I mean, there's, there's what's capable today, which is again, like a lot of what's being shared out there is, is really more on just like the fun, creative side. Kind of just, you know, testing these tools out, generating things that aren't quite used every day in the actual design world, more, more than just like a Twitter post, you know, sharing a tutorial. But I think the biggest opportunity right now for creatives is, is really on the branding side. You know, there, the, the web design side hasn't really had its day in AI quite yet. It's on its way with tools like Bolt and Loveable and all these, but the output's pretty mediocre, right?

• 23:10Speaker 01

  Branding is, you know, is amazing. So if I, if, for example, what I can do for you, Greg, if you wanted to hire me to design like a leisure, you know, leisure brand like I was describing, right? I can go into mid journey over here. I can, as your designer or even you, you know, once you, once you find one asset that you really like, you can go into mid journey and actually set up a mood board. Have you ever done this before or seen this before?

• 23:34Greg Isenberg?

  No.

• 23:35Speaker 01

  Yeah. So you can set up a mood board, right? And I set up a mood board for these, for these cowboy images. Now, anything that I want to do at this point in time, I can use this, this code as a prompt and it's going to reference back to all of this here. And so it gives you the ability to basically create content that's, that's, that's relate, that relates to one another's continuity between the content and it's, it's a, what's the, what's the word I'm looking for? Consistent, right? So I could give you, I could give this to you and then you could basically, if you, if you have, you know, this is a background or whatever for a social media post or whatever it is, you have the ability to then begin to kind of replicate that at very fast paces. And it's all going to be kind of cohesive. There's little things like, it's not good at logo design

• 24:20Speaker 01

  right now. You can't really like generate the entire brand using it. It's not, text isn't perfect. It doesn't do vector art, you know, things like that. So you still need a designer for some of those pieces. But once those pieces are set, the ability for you to take those references and continue to build new additional creatives off of it is really, really where the opportunity is today. I think that'll get even crazier as times go on, especially with the website side of things and like that sort of thing. But branding is really the biggest, the biggest leverage point at this point when it comes to AI and the ability to just generate consistent assets, you know, at a very quick pace.

• 25:01Speaker 01

  Yeah, that's, you know, obviously outside of that, chat GPT and stuff can be used for all kinds of things when it comes to startups, but the actual design piece, that's really where, that's really where the majority of the, of the opportunity is at this point in time. Let's go back to this and see if it did it. So we'll play this and hopefully we cross our fingers and it just nails it.

• 25:19Greg Isenberg?

  Put that in a museum.

• 25:21Speaker 01

  Right? And then what's crazy, okay, we can, we can sit down here and we can say upscale to 4K and we just click it and it just does it. You know, now we have a 4K, a 4K video. And then what's crazy is you can, you can take this, I can right click on this and save a video frame. I can bring this back over here to here and say, hey, runway, you know, or chat GPT or mid journey, like pretend as if you're a, a real estate photographer. And I need different, different angles of this building shot for, for a listing or a magazine or something like that. And it can get into that role and take this reference and take different shots of it. Then you could throw those into runway, add the same

• 26:03Speaker 01

  motion we just did, stitch them together in one video and then you have this amazing, you know, multi-frame, multi-scene, scene video very quickly. So it's pretty, it's pretty, it's pretty amazing.

• 26:16Greg Isenberg?

  I would imagine the use case for a lot of these videos is going to be ads.

• 26:21Speaker 01

  Yes.

• 26:22Greg Isenberg?

  How would you, if I wanted to put text on top of these videos, is that possible?

• 26:28Speaker 01

  Yeah. So text on top. So it does require, there's certain things where you want to branch off, right? Like you could tell runway to do that. It may get it, but if it doesn't, it's slightly off. You can't just like use your mouse pointer to like move it, right? It's embedded in the video. So this is where I would, I would say this video, use a very user-friendly video platform like CapCut, where you're just going to drag this in and then drag a text layer on top and you're done. You can position it however you want. You don't have to have any video experience at all to do that. Very simple, takes, you know, five seconds. So that's where there are certain points where you do want to use traditional tools to get, to get those things quite right.

• 27:10Speaker 01

  But again, like, ChatGPT does a good job of that, but ChatGPT doesn't do video, really. They have Sora, but it's really poor output. But yeah, just like, I was doing stuff this morning for an ecommerce shop, and they have their products on set on these like, cool background images and stuff. And so I was just generating all kinds of psychedelic weird like, background images. Yeah, it's, it's, it's a creative person's dream, but it's definitely fun, even if you're a non-creative, to be able to just generate something as beautiful as this. Like, you could never have done anything remotely close to this. I'm a creative, and I could have never done anything remotely close to this for the rest of my career, most likely. But now I can do it in five minutes.

• 27:48Greg Isenberg?

  Brett, this has been eye-opening. I'm getting my hands dirty, literally, right after this. Thank you for coming on. I'm gonna include where to find Brett and follow his tutorials in the show notes, so people can go and follow him there. Brett, is there anything you wanna leave people with, or say?

• 28:11Speaker 01

  Yeah, no, I mean, like I said, like, what you're gonna do, get your hands dirty. Utilize ChatGPT to help you talk to these AI tools and know which ones are good at different things. But yeah, mostly just get your hands dirty. Don't, don't stress about there being too many tools, like, pick a couple that you're, that you like, stick with them, learn how they work. Yeah, you can do, you can do really remarkable things with very little effort, which I think is the coolest part about AI. And something that a lot of people wanna say or admit, you know, I think there's a, there's a level of gatekeep, keeping this around this sort of stuff. And, and my goal is just to kind of break down those barriers and show, pretty much anybody can do this sort of stuff. So, yeah, that's it.

• 28:48Greg Isenberg?

  Well, I appreciate that, like, this is sauce, as far as I'm concerned. This is like, good sauce that you're sharing, and, and you demystify this for thousands of people watching, and it's gonna make a difference in their lives, 100%. So thank you for sharing your knowledge and being here, and being so generous.

• 29:06Speaker 01

  Of course, my pleasure, thanks for having me on.

• 29:09Greg Isenberg?

  Brett from Design Joy.

• 29:12Greg Isenberg?

  Peace.