Jake Paul Breaks Silence on Getting Sued, Going Broke, & Making $40,000,000 Per Year

OpusClip: Enter the contest and get free credits at https://www.opus.pro/clip-the-future NetSuite: Take advantage of NetSuite’s Flexible Financing Program: https://www.netsuite.com/ICED Shopify: Sign up for a $1 per month trial period at https://shopify.com/ich ZocDoc: Go to https://www.zocdoc.com/ICED and download the Zocdoc App for FREE Follow Jake Paul : On Youtube - https://youtube.com/@UCcgVECVN4OKV6DH1jLkqmcA On Instagram - https://www.instagram.com/jakepaul Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Apply for The Index Membership: https://entertheindex.com/ Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: [email protected] For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:01:19 - First real paycheck 00:03:24 - Competitive nature 00:04:45 - Split household pros/cons 00:07:48 - Learning management 00:08:37 - Who gives you advice 00:09:52 - First viral moment 00:13:32 - Fallout from fame 00:16:20 - Sibling rivalry 00:16:27 - Sponsor - OpusClip 00:20:00 - YouTubers going mainstream 00:21:32 - Disney earnings/drama 00:25:58 - Legal trouble 00:28:55 - Content that went too far 00:31:25 - Spending money at 20 00:34:20 - Time for a change 00:37:41 - Sponsor - NetSuite 00:38:50 - “Everyday Bro” money 00:40:44 - Business lessons 00:43:14 - Always being relevant 00:47:14 - Lowest point 00:50:08 - Boxing criticism 00:53:05 - Investing in boxing 00:54:18 - Boxing earnings 00:58:07 - Boxing plans 00:59:50 - UFC pay controversy 01:02:39 - Promotion company 01:06:12 - Best & worst boxing moments 01:06:17 - Sponsor - Shopify 01:07:43 - Sponsor - Zocdoc 01:10:29 - Tyson fight payday 01:14:28 - Fighting Logan? 01:16:21 - Diss tracks 01:19:24 - His motivation 01:20:50 - Billionaire goal 01:23:49 - Sports betting 01:25:39 - Health risks 01:27:26 - Learning Meditation 01:29:41 - Hardest part of fame 01:31:17 - Going out in disguise 01:32:15 - Public relationships 01:34:37 - Keep money, lose fame? 01:35:06 - Mental experience 01:41:40 - Unfair criticisms 01:43:55 - Tyson’s fight IQ 01:44:56 - Tyson's wardrobe malfunction 01:45:28 - New business projects 01:47:51 - Best way to spend money 01:49:12 - Private jet 01:49:48 - Investments 01:50:09 - His biggest waste of money 01:51:40 - Rapid fire *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 0:30Speaker 01

  Looking back in hindsight, it's absolutely insane. What I'm 19, 20, making millions of dollars, getting millions of viewers, attention. You feel invincible and like, oh, I can do anything and whatever. And it took me a long time to realize how wrong I was.

• 0:49Jack Selby?

  When did you realize that you needed to make a change?

• 0:53Jack Selby?

  He is the problem child, Jake "Bill" Gill.

• 1:02Graham Stephan?

  Do you think that people doubted you more as a boxer?

• 1:05Speaker 01

  Everyone said, no way can this kid box and beat someone up. And like, he's just like a Disney princess. I take everything I do very, very seriously and I'm very competitive. So when I went into boxing, it was no different. I have two main goals, definitely becoming world champion. And I want to exit a company for $1 billion.

• 1:30Graham Stephan?

  I feel like in terms of upping the stakes with boxing, are you ever gonna fight Logan?

• 1:36Speaker 01

  I haven't really announced it yet, but...

• 1:42Graham Stephan?

  Jake, thank you so much for coming on the Ice Coffee Hour. Really, really appreciate it.

• 1:46Speaker 01

  Of course, yeah, thank you for having me. I appreciate it.

• 1:48Graham Stephan?

  So I'm curious, what was your first big paycheck that made you realize that you've made it?

• 1:55Speaker 01

  That's good. Um, well, honestly, the one that comes to mind is I made like $400 when I was 16 off of a Vine post. They like paid me $400 for this app to promote this game. It was called like Bubble Jump or something. And to me, $400 for like making a six second video. I thought I was like the richest person ever. Went right to the mall, bought some LeBron Christmas uh edition shoes and then this like big watch and didn't have any money after that. I was down to zero. Yeah, it was like The bigger the watch, the more expensive it is, is the It was like this Diesel. I don't know if you know this brand Diesel.

• 2:40Speaker 01

  Yeah, at the mall, right? Yeah, at the mall. And I was like, dude, I'm balling. But that was, that was like the first one where I was like, I can't believe I just made. Cause I was, I was landscaping for $10 an hour, you know, and only on the weekends or something like, so I could only get like two jobs in and make like a hundred dollars or whatever. But this was, this was definitely memorable. But I would say after that, like a big, actual big paycheck, I think was after I started selling merch while I was daily vlogging. I think the first month I sold merch, I made like 400,000 or something. And I just couldn't believe it after that. How did that compare to YouTube ad revenue at the time?

• 3:25Speaker 01

  It was exponentially bigger. I think my channel never had a good CPM just because I was doing crazy stuff. And so I think they limited my, the ads that were being run on my channel. I think the most I ever made in a month off of YouTube was 400,000. But I got, I was getting 400 million views in a month. So. It's like a $1 CPM, basically.

• 3:54Jack Selby?

  You're extremely competitive, I've noticed. Do you think that's something you're born with? Or were you raised that way?

• 4:00Speaker 01

  I think there's a little bit of nature and a little bit of nurture for sure in that. I mean, definitely, my mom is super competitive. And watching her and her family, and they were, you know, all athletes. My great grandpa was the NFL quarterback. And it's funny, I was like going to fight Mike Tyson. They bring us to the locker room. He played for the Dallas Cowboys. And I'm like looking around the locker room and I forgot that he played for the Cowboys. And I see my great grandpa on the locker room, like right before I'm about to fight Mike Tyson, which was crazy. But we had a whole family of athletes.

• 4:42Speaker 01

  And I think seeing my mom and how competitive she was playing tennis really rubbed off on me. And then having an older brother that you're always beefing with and oh, I'm doing this better. I'm doing that better. My dad was always pushing us in football. But I also do feel in my soul that the way I was born, whatever I am, whoever I was, my soul is, I think, wanted to achieve more and do big things. So I think there's a little bit of both of nature and nurture.

• 5:15Jack Selby?

  You've been vocal about humble beginnings, being raised in a split household. What would you say are some of the positive and negative things that you learned from each parent that you still use today?

• 5:26Speaker 01

  Yeah, I mean, the positive from my dad first off is hard work. He still works incredibly hard. It's just who he is and he genuinely enjoys it. And he instilled that in me and my brother. We genuinely enjoy hard work, which I think is very rare. I love completing a task. I love having a big task in front of me. It started with, you know, cleaning out a hoarder's house, roofing, odd jobs, landscaping, painting houses, just helping our dad do his like blue collar work. And we just loved the process of it. And it was very rewarding to complete a task. And then

• 6:11Speaker 01

  I would say my mom isn't, she was a nurse for, you know, thirty, forty years. And she's very caring and giving and empathetic and loves helping people. So I would say that is something that I learned from her and I, I love just being there for my friends, my fiance, whatever, whatever it is. I would say those are probably the two positive traits. And then I guess you, you asked about the negative. I mean, I would say when you, my dad is, was in the army and so he, he has that like militant

• 6:49Speaker 01

  style of parenting. And I would say that comes into my life where like, I sometimes forget to smell the flowers and enjoy life. Like everything's like, next test, next test, next test, get this done. Work, work, work, work. Um, and I think that can like, take emotions out of your life and like, you're just a human doing and not a human being. And so I think that is something that I've had to shed and to not be, I treat myself like in that militant manner, which is brought a ton of success. But I think also it can void emotions sometimes. So I've had to like shed that skin and just be proud

• 7:34Speaker 01

  of myself, learn to love myself more. And then to also treat people on my team, sometimes I notice, if I'm like tired and hungry, I'll start to like turn into my dad with like yelling. I'm like, bro, what the, I can't do that. I can't do that. But it's, it's, it's my default settings. And so, and, and by the way, some, to be a CEO, entrepreneur, have multiple businesses, you, you kind of have to have that not care to hurt people's feelings side. But there is a better way to, to go about it. I mean, you kind of do have to be, it's, it's a fine line. Like, how do you be the leader, keep everyone in intact, but still be nice? It's a, it's a hard, uh, tight rope to walk.

• 8:18Speaker 01

  How do you learn those skills? Is it just trial and error? I think trial and error. I'm, I'm still learning, you know, and I'm young too. So it's like, Having to figure that out. And just, you know, just feeling it within yourself like dang, was I too mean? Was I too this, whatever? And then also seeing how people respond, but definitely just years and years of experience is really, really the only way. And it's definitely hard sometimes because I also care. I'm friends with a lot of the people I work with, like best friends, family that it's really a family at this point. So it's kind of hard to play both sides sometimes.

• 8:59Speaker 01

  Like everything's mixed into one because we just are always together, training, filming, traveling, all of these things.

• 9:07Graham Stephan?

  Who do you go to for advice outside of your family?

• 9:11Speaker 01

  I don't have somebody, you know? I thought about this the, the other day. I've never had like a mentor. I don't know. I just don't like to ask for help.

• 9:20Graham Stephan?

  Do you watch YouTube videos? How do you learn about like what to do if you're stuck at a crossroad in business?

• 9:25Speaker 01

  I guess I've just done it myself and like figured it out. I do have, you know, my, my, my business partner and manager, Nikisa. And then also I would say my business partner and my fun Jeff Wu, those, those are two of the smartest people I know. And so I guess I do have those conversations with them. Um, but I've never had like some sort of mentor or something. I, I just, I think what I'm doing is so new and different. There's like no one who can really give me advice on it.

• 10:06Speaker 01

  Like, I feel like I'm the best person to talk to this new age of digital marketing, social media, content, creativity, building businesses, promoting boxing, selling fights. Like all this whole world is still like the wild west. So I don't know.

• 10:21Graham Stephan?

  You've definitely managed pretty much any platform you decided to go on and like really mastered it. Uh, even on Vine, like what was the first Vine you did that really blew up? And then what made you want to continue growing it?

• 10:33Speaker 01

  Yeah, I think.

• 10:35Speaker 00

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• 11:05Speaker 01

  Me and my brother had a YouTube channel and so we just filmed videos for fun. It was like a hobby. We loved it, enjoyed it, did it for a couple of years and then Vine came out. And so naturally I just started making vines because I enjoyed video editing and creating and coming up with the ideas and all of that stuff. And then the first video, we, if you remember on Vine, you had to touch the screen to record. And so we used the assistive touch bubble thing to like touch the screen and made it seem like the phone dropped down the stairs, but then like we were the ones to catch it. So people were like, how did you record this without touching the screen?

• 11:50Speaker 01

  And that's what made it go viral. And then we got a little bit of taste of like the quality or the level of video had to be for it to go viral and that kind of unlocked like, okay, we need to go harder. We need to try more at this, but I think Logan gained like 6,000 followers. I gained like 3,000 and we were like, dude, we're famous. Like this is it. Like we're the coolest people in the world.

• 12:16Graham Stephan?

  Did people start treating you differently at school?

• 12:18Speaker 01

  At first, everyone loved it. Like my high school was supportive of it until it got bigger and bigger and bigger. And then like, that's when the jealousy of the peers came in. But I think we realized we were good at it and then it was fun. And then we went viral. So it was like our first time going viral. And that was like a dopamine rush. And we were like, this is really cool. We can keep on doing this and really just never stopped since that day.

• 12:55Graham Stephan?

  How did the jealousy portray itself? Like what did you start noticing?

• 12:58Speaker 01

  Oh man, dude, it was crazy. Like.

• 13:04Speaker 01

  People were tweeting all the time, just talking, saying things about me, saying my videos are cringe. There was like this anonymous account that would just go off on me every single day. And you know, in high school, if you get like one or two favorites on a tweet, that's like normal. Anytime someone would tweet about me, it would get like thirty, forty, fifty favorites. Some of them would get like a hundred. So the whole school was like turning against me. These girls like made another fake account about about me and in person, people were like saying,

• 13:46Speaker 01

  and then just like ostracizing me, Facebook pages, like all, all sorts of and it got to a point where like my, I showed my mom one of the tweets from like someone who I thought was my friend. And she like called up their mom and was like, what the is wrong with your kid? Like, we go to lunches together, like she was friends with the mom. And like these kids were just, these kids were just ripping me apart, which, you know, like, I, I, I don't know, it was, it was just like weird, weird to go through, especially because at first they were supportive and wanted to be in the videos and then it just turned into this whole like Jake Paul train essentially.

• 14:31Speaker 01

  And

• 14:32Graham Stephan?

  How does it change your mindset, like being a teenager and having to go through that? I feel like you would either shut down or you would like be discouraged from trying more or that might hold you back.

• 14:43Speaker 01

  It um, made me like want to go harder. And once I, once people found out I was going to LA, I remember one kid said to me, he was like,

• 14:55Speaker 01

  You're never gonna make it in LA like you're gonna go there, try to be like auditioning and then you're gonna end up back here. And I was like, what does that say about you? Like you're already just back here. So like, why can't I? Why can't I like go, even if I go and try and fail, we're gonna be ending up in the same spot. And also my teachers were a part of it, which is why I like, I, I, I, I have beef with teachers. But my principal was ganged up against me. He was like, you, you trying to get me to not film vines anymore and like delete my account and he hated me and was trying to like figure out ways to suspend me.

• 15:39Speaker 01

  My teachers would like gang up on me and talk and basically like torment me and say that like, I'm never gonna do anything with this career and that I shouldn't drop out and what is it that you're doing and?

• 15:53Jack Selby?

  Who are your biggest believers though? Who was on your side? Like rooting for you? Was a single teacher on your side like?

• 15:58Speaker 01

  Not, not a single teacher. No, my, my, my parents were on my side. Logan, uh, Logan was on my side and Logan was experiencing the same at Ohio University. So the frats wouldn't let him into parties like, he was going through the same thing. So at least we could like relate in that sense. And I had about seven to eight friends in high school that were still on my side that like helped me film all my videos. So shout out to, shout out to those, uh, those people, but it was like us against the rest of the school. Like we would sit at a table and

• 16:37Speaker 01

  we basically like created our own, our own squad. But it is pretty bizarre, you know, like thinking back, like I don't, I think mostly for the teachers. I understand the kids hating and being jealous and they're just my age. They're not emotionally mature. They don't know the impact they're having. But I think it's, that's why I just don't understand like teachers trying to block a kid's dream and ripping them down and all this stuff.

• 17:10Speaker 01

  But that whole school is just a show of a school, to be honest, like.

• 17:17Speaker 01

  It's crazy as happened there, so.

• 17:20Jack Selby?

  How important was your competitive nature with your brother at the time? Would you say that was one of the main things that kind of kept you and kept him going?

• 17:27Graham Stephan?

  Really quick, before we go into that, I just want to say, if it hasn't been evident so far, short form content has been one of the biggest drivers of growth for the Iced Coffee Hour. After every episode, like this one with Jake Paul, we take the best moments and turn them into clips for YouTube, Instagram and TikTok. But let's be honest, it takes a lot of time to do it correctly. That's why tools like our sponsor Opus Clip are a game changer.

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• 18:21Jack Selby?

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• 18:42Speaker 01

  I would say we didn't really become competitive until I was like 19 and he was like 21. I think like right around when we both started YouTube was when the competitiveness really came out of us, for whatever reason. We both started vlogging and we were both growing really fast. And I think we both wanted to be the biggest vlogger. And so I think in that whole.

• 19:16Speaker 01

  Ecosystem, we are getting older, I think, trying to prove ourselves and that's when things got kinda crazy.

• 19:23Graham Stephan?

  Those are really special time on YouTube. I just have to say, when you and Logan were doing the daily vlogs, Casey Neistat was doing the vlogs, like 2016, 2017, that's when I started. And there was something really cool about it still feeling new, in a sense. When did you realize that YouTube was gonna be the next big opportunity?

• 19:43Speaker 01

  Yeah, man, I miss those days. That was the peak internet, man. Things, things kinda suck nowadays, but I think the whole, I was super passionate about Team Ten. And I think influencers and that whole world was starting to be recognized by the rest of the world. And so you could feel this energy where influencers were like kinda the new celebrities or people who have the most attention. And it felt like it was just starting to blow up then. And TikTok was kind of also starting to go crazy, or musically, it was still at

• 20:26Speaker 01

  the time. But you could just feel we were doing something different and something special. And no one had ever garnered the amount of views that me and my brother were getting as vloggers. And so I just knew it was this big movement. I guess just one thing led to another and, you know, just going from platform to platform. Just cuz as a creator, you had to adapt. And the new wave was to go to YouTube. It was Vine, then Facebook, then it was like Snapchat for a little bit. And then everyone started vlogging and then that's where things really took off.

• 21:00Graham Stephan?

  I do remember that was the time when things really started to go mainstream. And then you had Bizarre Vark, like a side quest going on at the same time. That opportunity come from YouTube? And what was it like going from like traditional media there to doing a vlog channel?

• 21:17Speaker 01

  Yeah, so I had been auditioning in Los Angeles basically since when I moved there. And so I had agents and stuff who would send me auditions. And I got the opportunity to audition for this Disney show. It was basically a show about social media, like kinda like a iCarly spinoff. And as soon as I

• 21:42Speaker 01

  Audition, they pretty much immediately loved me for it. I had to audition a couple more times. But eventually got the role and that was always the goal moving to Los Angeles. One part of it was, okay, all these creators are in LA. We're gonna go there. Collaborate with them, grow our brands, do more brand deals. And then the other part of it was traditional entertainment, like we want to be actors, we want to do business. Growing our careers in general. And so it was definitely felt like a big accomplishment to be in mainstream media on Disney Channel. I think it's one of the craziest moments of my life and I think it validated what I was doing and why I was there and

• 22:29Speaker 01

  it definitely put my career on another level, so. Was it pretty lucrative? Like, would you get paid a lot per episode? No, not at all. We would get paid like 10,000 an episode. Okay, well, that's not bad. Like, how long would it take for you to film an episode? It would take six days and like 10, 12 hours a day. Oh, really? So. So it's a week? It's a week. It's a week's worth of work? Yeah. Full-time work? Yeah. You're doing like 15 episodes in a row.

• 23:00Speaker 01

  I mean, yeah, it just depends how you like, you know. Look at money, but like if you're, if you're living in California and you're getting 10,000 episode and then that's like 5,000 after taxes. You know, so, and then I'm making more money on YouTube doing brand deals and stuff, so that is part of the reason why in the long run, it just didn't work out. I was spending so much time there. I didn't want to really be there anymore. And it would have been multiple seasons of filming and I didn't feel like valued or anything and I was still making the same amount of money and I was just kind of like, I'm making.

• 23:42Speaker 01

  You know, my whole season's worth of Disney Channel, like selling merch in a couple of days.

• 23:47Graham Stephan?

  What was the real reason why you got fired from the Disney Channel?

• 23:50Speaker 01

  I just started to be a little bit too much for them in terms of their image. Like, I think the Everyday Bro song was kind of the start of that. And I just would ask them like, why I needed to be on set for so long to film one scene? Like, why can't we just film it right now? And I can just go home and they would make me like, sit there for six, seven, eight hours. And I, I eventually realized like, they needed to like, film my hands for some scene. And they needed me to like, stay there for like, six hours so they could film my hands grabbing it. I'm like, just film someone else's hands, I'm going home. And I just like, left. And so I just started to, you know, I just started to do my own thing.

• 24:33Speaker 01

  And it just wasn't working. I was filming kind of crazy stuff in my vlogs. And I was growing up and exploding stuff in my backyard. Like, I just didn't fit the Disney brand and so.

• 24:48Graham Stephan?

  Did that help the ratings of the show? Like, I would imagine a lot of people find you and then like, oh wow, he's on the Disney Channel. Let me want, did that help viewership?

• 24:56Speaker 01

  I don't know. I feel like it was almost two separate audiences. Cause I have people come up to me now that are like 14. And they're like, I watched you on Bizarre Vark. So I think at the time, they were probably like, six or seven. And I feel like my YouTube audience was like 15 to 25 more so. So I felt like it was kind of two different audiences.

• 25:21Graham Stephan?

  Now, I remember on YouTube, it seemed very chaotic, like lighting a mattress on fire in the backyard by the pool, holes in the wall, like how much of that was calculated?

• 25:31Speaker 01

  Not a lot, like, imagine you're just, you just start on a treadmill, you know, and you're just running. And like, every day, just the speed goes up like, point one, point one, point one. And eventually you're just going a thousand miles per hour. And things are just happening and everyone's sort of in this collective energy of chaos and all this stuff. And um, at the time, dude, you're, what, I'm 19, 20, making millions of dollars, getting millions of views, attention.

• 26:09Speaker 01

  You you feel

• 26:12Speaker 01

  invincible and like, oh, I can do anything and whatever. And and rightfully so, you're living in a house. There's no supervision around. There's no one to tell you like, hey, this might be a bad idea or whatever. And so, looking back in hindsight, it's it's absolutely insane that I moved to Los Angeles, made millions of dollars, started a company with creators, all moved into a house, creating insane content every single day.

• 26:41Speaker 01

  So it was definitely very crazy, but you, you know, you you filmed the video. And then your mindset is just like, great, upload, like, what's next? It was like in this never ending treadmill, essentially.

• 26:58Jack Selby?

  Did you ever have any real life consequences to the shenanigans that you got up to on your YouTube channel? Like, like neighbors, I know that was a bit of an issue for some time, or something where there was like a lawsuit and you were just like, okay, I'm done. Like, like, I actually regret the decision there, or was it always just like thinking about growth the next video at all costs?

• 27:16Speaker 01

  I mean, so much lawsuits, legal happened that I just basically like couldn't film videos anymore. I was banned from filming in LA County for two years. So I literally had to like

• 27:33Jack Selby?

  Who banned you?

• 27:34Speaker 01

  Los Angeles.

• 27:35Jack Selby?

  For what?

• 27:36Speaker 01

  They were like threatening the arson charges and stuff over me for my friend, actually, is the one who like lit the mattress technically in the backyard. So they were like holding these arson charges over my head to try to get me to stop filming, which is why I moved to Calabasas, because that was outside of LA County. So, I mean, lawsuits, the so many things, landlord suing neighbors. I don't know. I don't even remember like all the different lawsuits. But basically, it sucked the fun out of everything, you know? And filming just wasn't fun anymore. I couldn't do any like of the creative ideas,

• 28:21Speaker 01

  because I would basically have this lawyer essentially watch every video before I posted it. And then we would like have to take out any little thing that

• 28:34Speaker 01

  People could pick apart and so like filming just didn't just wasn't fun anymore. And even now it's like, okay, cool. Like I jumped Jake Paul jumped on a news van like and said, what are those to the news guy? You know, like people seriously hated me for that. And when I look at it now, it's like, what people didn't realize about me and even still to this day, I I like put entertainment as number one. So.

• 29:05Speaker 00

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• 29:35Speaker 01

  If everyone can joke and laugh and get a kick out of it, like I'm an entertainer. And that's where I think people have a lack of respect and like me being dedicated to the game. Like if you hate me, that's fine, but like I'm going to choose the route and path of entertainment. I look back at the news clip and I'm like, that's hilarious. Still to this day.

• 29:56Jack Selby?

  I thought it was hilarious.

• 29:57Speaker 01

  Thank you.

• 29:58Jack Selby?

  I thought it was funny. The water.

• 30:00Speaker 01

  Yeah, exactly. It's like, why are people so mad?

• 30:05Jack Selby?

  Who who was most mad at you? Was it certain community? Was it people's parents? Cause they're like, this guy has a bad influence on my child. Is it the local media?

• 30:14Speaker 01

  I don't think it was parents. I think it was like 35 year olds. Or so, and maybe older people who like didn't understand it. It's to me, it's like still, still funny.

• 30:26Jack Selby?

  I'm curious, what did you cut out? Like, what did you want to film that the lawyer said, you can't do that?

• 30:31Speaker 01

  Every day it would pretty much be like one thing that would seem like so silly. But it it would come down to, I would be in the car filming and like vlogging call. And I would call my friend, you know, to see what's going on at the house. Like whatever bit we were filming. And it's like, no, you can't be on a call while you're driving. Like it got that serious.

• 31:01Speaker 01

  All this little, you know, I would drive my Lambo like fast down a street and it's like, oh, you were going 70 in a 35. Like you can't put that in the video. It just, it just became a headache to the point where I just got sick of just my whole world and life. And I was like, this isn't even fun anymore. I'm just getting sued. Everyone's so sensitive. YouTube was demonetizing like half my videos because they were becoming more, you know,

• 31:36Speaker 01

  progressive and all of their advertisers would be like, we can't have this, you know, so.

• 31:45Graham Stephan?

  Do you think that was ever sustainable? Because you talk about like amping it up point one like every day. And I understand that perfectly. I posted three videos a week, every week for like six years. And every video I thought had to be a little better than the one prior. It's, I knew it was unsustainable. So like, how long do you think someone or you could push through that?

• 32:04Speaker 01

  Yeah, no, I, I, at the time, like while I was in the heat of it, I was like, this is gonna go on for years. But as it sort of went on and I had to move and couldn't film in LA County and the, the whole business of like team 10, it just didn't work out. Being like teenagers living together and filming, there's too much pride, ego, emotions, parents, other managers pulling people away. So eventually I knew I wouldn't be daily vlogging anymore. Um, and that was probably about like six or seven or eight months before I stopped. But deep down,

• 32:48Speaker 01

  you know, like I knew I was good at YouTube and I definitely liked it, but I knew it wasn't what I wanted to do forever.

• 32:56Graham Stephan?

  When you were making crazy money at a young age, what were you doing with it? Were you spending it, investing it? Did you have people telling you what to do with your money?

• 33:05Speaker 01

  No, man, like I, I had to figure it out on my own. I think, um, A lot of it would be like put back into the videos. Like I would spend maybe two to three grand a day just coming up with different things. And then obviously buying like the team ten mansion. But there was a point where a lot of people behind the scenes that were supposed to be good people were stealing my money and figuring out ways to like funnel it into different areas. And that's just the nature of being in Los Angeles, managers, the

• 33:47Speaker 01

  lawyers, lawsuits, all sorts of stuff. So I pretty much spent all my money on like they it was getting stolen lawsuits, legal stuff. Um, and then, and then California taxes. So basically like that was it. I mean, a couple of nice cars and a house.

• 34:05Graham Stephan?

  Did you have savings at the time or was most of it coming in and then reinvested?

• 34:09Speaker 01

  Most of it was coming in and, and being reinvested. Um, but man, like each, each lawsuit back then was probably like a million dollars, maybe a million.

• 34:21Graham Stephan?

  A million dollars?

• 34:21Speaker 01

  And I was probably in like eight lawsuits.

• 34:24Jack Selby?

  That sounds like the lawyers were kind of.

• 34:26Graham Stephan?

  Did you have insurance?

• 34:27Speaker 01

  No, for sure. No, they were, they were like charging me more per hour.

• 34:30Jack Selby?

  Yeah.

• 34:30Speaker 01

  I, I had, I, I can't like say the names, but there was, there's like a firm who has stolen a bunch of money from uh, celebrities in Los Angeles and athletes.

• 34:44Graham Stephan?

  You don't want to say the name because you're probably going to get sued.

• 34:46Speaker 01

  No, yeah, no.

• 34:47Graham Stephan?

  Another million dollars.

• 34:48Speaker 01

  Probably going to sue them one day.

• 34:51Jack Selby?

  Do a class action or something?

• 34:53Speaker 01

  Yeah, yeah, cuz, cuz I know other people who've gotten a lot of their money stolen from them as well. It, it's just insane.

• 35:00Graham Stephan?

  Is this why just over billing? Is that how we're doing this?

• 35:03Speaker 01

  Yeah, so basically they're, you, you sign up to go with them and then they hire 10 people to watch your account. And then these 10 people are getting like 50, 60, 75 dollars an hour. And then they're just saying that they're like working on it a ton. And back then I was filming every, I would basically wake up eight o'clock, start filming at nine, done filming at like six or seven PM. I would go to the gym until like nine 30, come home and then I was asleep at like 11. And that was just like. On repeat and so I didn't have I I didn't I was just like, oh, I have the best people in LA.

• 35:46Speaker 01

  Watching my money. I have the best lawyers. I have good manners and then everyone's just stealing it.

• 35:52Jack Selby?

  When did you realize that you needed to make a change?

• 35:54Speaker 01

  There was a point where I stopped YouTube and I was like, I'm just not doing this anymore. Cause I need I need something to be different. And I want to like go into a different career path or do something else. I forget what year that was. I think it was.

• 36:16Speaker 01

  I think it was right when.

• 36:19Speaker 01

  I like signed up to fight Deji for my first like amateur fight because. I just couldn't sustain training and filming every day and then I was also like on tour. And I think after the tour, I like got back and was exhausted. And everyone on the tour like made money because I paid them and then. I realized like I lost like a couple hundred thousand dollars doing the tour. And so I was just like, dude, like this is just a lot of work. Everyone else is like gaining from this and I'm kind of just. I'm the one taking the heat, doing the calls, being all stressed and. I was just like, dude, this like sucks and and then I like was training.

• 37:04Speaker 01

  For the first fight against Deji and. I think it was at that point where I like put down the camera and. Sort of just like started living life for the first time after filming for two and a half years, basically.

• 37:17Jack Selby?

  Did you have less money than you thought you had, though? Because of all of like the phantom drain, the money going into.

• 37:23Speaker 01

  Oh, for sure.

• 37:24Jack Selby?

  And so like, when did you realize, oh, my gosh, I have way less than I than I expected?

• 37:27Speaker 01

  It was like around that time.

• 37:29Jack Selby?

  And then that was probably a big stressor among like taking these calls and the times suck and you're like, okay, I gotta.

• 37:35Speaker 01

  Yeah, I was like, basically, I did all this work for the past however many years for like to to basically have nothing, essentially. Um, so. It it it's just.

• 37:50Speaker 01

  It's just.

• 37:52Speaker 01

  Was like depressing, to be honest. Like, I was just like, oh, this. And, and all the stress, like, still had lawsuits, still had all these random things going on. So I was just like, dude, this is like not what I need to be doing.

• 38:07Graham Stephan?

  What's your advice to young people today who are coming into money like that?

• 38:12Graham Stephan?

  How do they prevent that situation from happening?

• 38:14Speaker 01

  Um, live in Texas or Florida and, or Vegas and, nah, but you just have to be very careful who you trust. I didn't have like a good read on people. You know, I was just like a 19, 20 year old kid from Ohio and just thought everyone was nice.

• 38:37Speaker 01

  Go slow. And yeah, live, live below your means. I mean, if you could have your family involved somehow, like people that you really trust to monitor things, I think that is helpful.

• 38:56Speaker 01

  And make sure you're looking at your finances, like everything that's going out, all your payables, all your receipts, all your credit card charges, all that stuff.

• 39:06Graham Stephan?

  One thing I'm curious about, slightly off topic, but in the same vein as this, every day, bro, how much did you make from that? Now, you might be asking yourself, what does the future hold for business? Because if you ask nine different experts, you're going to get 10 different answers from a bull market, bear market. The economy's great, it's doomed. Be very helpful to have a crystal ball at this point.

• 39:26Jack Selby?

  But until that happens, over 41,000 businesses have already future-proofed their business with NetSuite by Oracle, the number one cloud ERP, bringing accounting, financial management, inventory, and HR into one fluid platform. You see, with one unified business management suite, you have just one source of truth, giving you all of the visibility and control you need to make quick decisions. Plus, with real-time insights and forecasting, you're peering into the future with actionable data. So when you're closing your books in days, not weeks, you're spending way less time looking backwards and a whole lot more time on what's next.

• 39:56Graham Stephan?

  So whether your company is running millions or even hundreds of millions, NetSuite helps you respond to immediate challenges. And seize your biggest opportunities. And speaking of opportunity, right now you could download the CFO's guide to AI and machine learning. When you go to netsuite.com/iced. The guide is entirely free for you at netsuite.com/iced with the link down below in the description. Again, that is netsuite.com/iced. Thank you so much, NetSuite, for sponsoring this podcast. One thing I'm curious about, slightly off topic, but in the same vein as this. Everyday Bro. How much did you make from that?

• 40:29Speaker 01

  Definitely probably like two, three million. It's not as, it's not as much as you think like.

• 40:35Graham Stephan?

  Didn't it go platinum?

• 40:36Speaker 01

  It's, yeah, it's a platinum record.

• 40:39Graham Stephan?

  Do you ever expect that?

• 40:40Speaker 01

  But also, but also, you know, like I split the money up with whatever, what, there's like six people on the song or something. And then, again, it has like 200, 300 million views, but if you have like a $1 CPM. It's like 300K, 400K. Yeah, not a lot of money in music, I guess. I don't know.

• 41:03Graham Stephan?

  Were you making any money from Team Ten?

• 41:05Speaker 01

  I, not, not personally though. I actually had to like invest my own money into Team Ten to keep it afloat. Just because it's not a sustainable business model. Like, okay, let's say I get whatever twins or this person or that person making $2 million a year. And then we're taking 20% of that, but then all of a sudden they're like, why the are you taking 20%? Well, I made you famous, like no one knew who you were before. Oh, no, no, no, like my parents think you should be getting 10%. Okay, you know, I'm the nice guy. Sure, we'll take 10%. Okay, you made $2 million. Okay, that's 200 grand. Like, that's one, you know, executive level employee.

• 41:51Speaker 01

  And then for a creator to make $2 million a year consistently is like nearly impossible. So then the next year they make a million, then all this, you know, it's just like.

• 42:01Graham Stephan?

  And now you're underwater on it.

• 42:02Speaker 01

  Yeah, and it's just like all these things and employees and expenses and.

• 42:10Speaker 01

  Margins and merchandise, whatever it is, it's just like, at the end of the day, it just wasn't sustainable.

• 42:17Jack Selby?

  What did you learn going from just managing yourself and treating your own social media as though it's a business to then running like a real business? Like Team Ten, where you probably have like administrators, you have the employees, you have, it's like a full thing.

• 42:31Speaker 01

  I learned a lot. I learned people suck mostly.

• 42:35Speaker 01

  And no one like will work as hard for your vision as you. Working with talent is terrible. It's still a nightmare like till this day. It's, they just egos and laziness and it's just, it's just bad. So I, I learned that.

• 42:57Speaker 01

  From very early on, people don't have gratitude. Humans are naturally like parasitic, right? Like that's how we are in nature is always take more, take more, take more. So people forget where they came from. And I don't know, all of it was just kind of a experience.

• 43:16Speaker 01

  And then I just got blamed and like made the bad guy from everything just cause group, you know, they all grouped together and like knew that they could make me look bad. Like once one person left, they're like, all right, well, he already has that. So like now I can make up some and say it and everyone's gonna believe it. So it was, it was just bad and like it, it, if it was managed properly. And I like had a senior person and people who understood social media. But back in that time, it was all still so new and no one really knew what was going on and all that stuff.

• 43:59Speaker 01

  But you definitely learn more from your failures and mistakes. So I think it definitely sharpened my blade in terms of just like. Execution, having the right team, management, working with investors, all of that stuff, I had to learn a lot about and like go through the fire. So it definitely, in the long run, it's paid off for sure.

• 44:24Jack Selby?

  It's interesting, back in the day when It's Every Day Bro came out and like that whole era, I wasn't even on social media yet. So I was just like a random kid in Southern California watching, you know, YouTube. I was aware of what was going on. My finger was on the pulse. I would see like the Paul brothers just consistently succeed and then fail and then succeed and then publicly fail massively and then succeed and then fail. How have you been able to throughout your entire career continue to be on the top? It makes, it makes note, like we haven't seen a single influencer do what you guys have done.

• 45:00Speaker 01

  Yeah, I guess um, it's a lot to unpack the question, but I think you, you know, as Mike Tyson once said, you only lose when you quit. So the only people that are, can stop you is you. I truly believe that. And just the resilience and knowing who, I can only speak for myself, like knowing who I was as a person. And I think I got looped into a bunch of things, like even in hindsight, it's like, why did everyone hate Jake Paul? You know, like I, I look back at that and it's like, oh, he jumped on a news event. Oh, he did, or people like left Team Ten.

• 45:44Speaker 01

  Like for me, I kind of got wrapped up into a lot of Logan's things.

• 45:48Jack Selby?

  Yeah, I remember that. Yeah.

• 45:49Speaker 01

  He, you know, did some, a lot. And so I kind of just got grouped into the like the Pauls thing because of the serious that he was getting himself into.

• 46:06Speaker 01

  But I think at the end of the day, man, it's like when you're doing something different, when you're succeeding, when you're being a disruptor, we are polarizing. Like, I'll say my opinion, I'll um loud mouth, whatever, sometimes ego, whatever, all of these things, um, that's gonna rub people the wrong way. And I think 50% of the people would see me jumping on the news van and be like, that's hilarious. And then 50% of the people would be like, this kid, he's a rich douchebag, like, how is he making this money? He's annoying, cringe. And I see both sides of it.

• 46:48Speaker 01

  Um, so I get it, but at the end of the day, have that 50% of people that rock with you, like, you can't really be stopped. Do you think you need to be hated in order to be loved? Or do you think that you can be all one? Hand in hand. I, I think for so long, I tried to be the good guy. And like, no, no, no, guys, like, trust me, all those people like leaving Team Ten, they're all lying. Like, I didn't do these things, or like, whatever people were canceling me for, whatever was going on back in the day, I'd be like, no, like, no, like, I'm a good guy, like, but like, people don't wanna hear that. They're not gonna believe you, like, it's, it's, it's worthless.

• 47:31Speaker 01

  And I had nobody to come out and like, back me. So at some point, I just embraced being the villain. I was like, alright, you guys want me to be the bad guy? Like, fine, I'm gonna do it. And as soon as I did that, A, I felt more free, B, all the hate pretty much stopped because people like realized I didn't care and that I was using it to my advantage. And so like, people would still secretly hate and secretly say things, but it wasn't nearly as bad. And so when I embraced the villain role, um, there was such a big shift and it made my life a lot better. So.

• 48:09Speaker 01

  That was, you know, years and years ago, but um now now I just am I don't care about anything like I'm happy. I love boxing. I love my life and I'm just me, you know, there's different sides of me like I can be the entertainer. We could sit here and talk about venture capital, business, all of these things like whatever. There's so many different sides of me and so certain people see different sides and they still like make a judgment. Um, but at the end of the day, I'm just being me.

• 48:47Jack Selby?

  Yeah, you seem really well rounded now and I'm curious. I'm sure those failures were really important for the development. But what was the biggest failure and the lowest low? And then what was the main thing that pulled you out of that? Like, how did you get out of it?

• 49:02Speaker 01

  The there was like that that point where I was just like was depressed, didn't have anything to show for all my hard work was being sued. All my friends and people had left the house and I was just in this like big mansion. I was just like felt so empty. And there was definitely points where I was, I was like

• 49:27Speaker 01

  really hated my life, demonetized off of YouTube because of like Logan's whole scandal. And just everything that could have went wrong, went wrong. And I think

• 49:45Speaker 01

  the only thing in that moment was really like boxing came into my life, which is why I feel like I owe everything to the sport of boxing because it gave me purpose. I had to focus on the fight. I didn't have time to like feel like a victim or oh, look at all these bad things happening to me. I just had to win. And I was surrounded by people on the same mission. So like the team and love aspect came back in and I like felt like I had a group of people around me. And

• 50:20Speaker 01

  It also like healed the relationship with my brother slowly because instead of us fighting, it was like no, we're on a team fighting these brothers. And all of this basically sort of like slowly brought me back to life. And so really like, I, I think that's why I say it like people hate on it, but it's like, I would be dead in jail if it wasn't for boxing.

• 50:46Jack Selby?

  It's so interesting because right here in our notes, we have it by your early twenties, it seems like you had it all, millions of dollars, millions of fans, a strong legacy. Why pivot to boxing? But you're saying it was essentially the exact opposite. Like you felt like you were lacking in all of those categories and boxing was kind of the thing that pulled you out of that, that saved you.

• 51:02Speaker 01

  Yeah, a hundred percent. And I didn't feel like I was living up to my fullest potential, like being a YouTuber, running around doing these things. And I felt like I could do more or do better in life or, or be respected more for my talents and my abilities. I don't think people like really saw the ingenuity behind everything that I was doing. And so I just felt like, yeah, I felt lost in all this stuff. And in boxing, everything sort of started to click.

• 51:41Jack Selby?

  Do you think that people doubted you more as a boxer or when you were getting into YouTube?

• 51:46Speaker 01

  I think people doubted me more as a boxer. Just because I had already like been successful on social media. So I don't think anyone really doubted me as like a YouTuber. But it was like, no way can this kid box and beat someone up. And like, he's just like a Disney princess.

• 52:03Jack Selby?

  It seemed like you really treated it though, almost like a startup. Like you really invested heavily in yourself, trainers, diet, nutrition.

• 52:10Speaker 01

  Yeah, I mean, anything I do, I try to maximize the systems to make it the most prosperous. I mean, that's what I did in YouTube is I, I saw what was working online, which was like MagCon, all of these like friend groups getting together. And that's essentially where. I was like, all right, team 10, everyone's gonna move into a house. So I would just always maximize like the best systems and create these different characters for people to follow along with and editors filming storylines. I would literally like write out storylines like a reality show for YouTube and all of these things would would go behind the scenes and

• 52:51Speaker 01

  I take everything I do very, very seriously and I'm very competitive. So when I went into boxing, it was no different than YouTube essentially. It's I'm gonna have the best recovery, the best food, the best trainers. I'm gonna do it every day like I do with YouTube. And it actually brought me back to my roots of being an athlete as a kid in Ohio. So.

• 53:17Graham Stephan?

  How did you justify spending so much money on it when it was an unproven method?

• 53:23Speaker 01

  Well,

• 53:25Speaker 01

  it was it was less money than I was spending doing YouTube. So I was kind of like, whatever, but

• 53:34Speaker 01

  I definitely still had a lot to learn, but I just knew that I guess that's just the nature of a successful. Like if you go into a new thing, you're just gonna go as hard as you can at it.

• 53:48Graham Stephan?

  How did you make sure you weren't gonna get ripped off? Like you do an event and you don't get paid or like some lawyers like, oh, well, actually you sign this contract and you owe us $50,000. How do you how do you make sure it's profitable?

• 54:01Speaker 01

  Yeah, at at that point in time,

• 54:06Speaker 01

  I think there started to become more trustworthy people around me and I had had the experience of being screwed over a bunch of times. And so

• 54:17Speaker 01

  I could just decipher things better. I think I got like a good, really good like trustworthy lawyer. At that time, so I just felt more comfortable in that. And I wasn't really focused on the money for the boxing match. It was more like, I'm just gonna win and beat this kid.

• 54:38Jack Selby?

  But you still took somewhat of a financial gamble. I mean, it was, you were fighting against the stigma of being like a YouTube boxer versus like a real boxer. Do you think you had to put in some groundwork and kind of financially support it in the beginning to take some lower paid stuff? And when did it start to actually financially make sense for you?

• 54:57Speaker 01

  No, for sure. I mean, the first fight, um, yeah, I was, I was basically like losing money on fighting. Uh, for the first couple of fights, just with all the money I was investing into it and the camps and the coaches and all that stuff. And e- even, even now, it's like some fights you'll take, you're just like breaking, like not every fight is a massive money fight. That's, people just always like see that, um, as, you know, the headlines, whatever, and all of these things.

• 55:36Speaker 01

  So, uh, but you know, when I go and fight Ryan Borland or Andre August, like I'm making money, but it's like not, it's, you're doing it because I'm going to become world champion and I have to stay active.

• 55:51Jack Selby?

  How true are some of the headlines? Like I saw one, it was in 2021 that said you made $40 million from three fights. Where do they pull those?

• 55:58Speaker 01

  Like three, three.

• 55:59Jack Selby?

  Three matches, 40 million from.

• 56:02Speaker 01

  That's true. Yeah. Yeah, I've, I've, I've roughly been averaging like around $40 million a year.

• 56:14Speaker 01

  For the past four years in boxing, the first like year, year and a half of boxing, I didn't make much. But that's, I guess what your question was, like, I was definitely at a loss in the first year.

• 56:26Jack Selby?

  How does that change your perspective on money? And does, do you ever think like, oh man, why didn't I do this sooner?

• 56:34Speaker 01

  I know, I think everything worked out perfectly, right? Like, if I didn't have my YouTube persona and following and everyone doubting me to come become a boxer and people hating me from everything that happened in that world, I don't think I would be making as much. Like in boxing, the villain makes more. So, I mean, that's why I purposely make people hate me and like play that role and be the bad guys. Because what are you gonna pay more? You wanna, you wanna pay for the pay-per-view or tune into Netflix to see the guy get knocked out that you hate? That fear and hate is a more powerful emotion oftentimes in people. Um, so that's what I draw out of it, but it's a lot of money.

• 57:17Speaker 01

  And box, it's like, I'm, I'm definitely blessed and grateful and all this stuff, but it feels like every bit of it was earned. Like, I've worked my ass off for 12 years straight, every single day. And then finally, you know, the, everything clicks overnight and then eight, nine years into it is when I like start feeling like I'm finally making what I deserve. So, I, I feel like every single thing, every penny that I've made, I actually deserve more because of the amount of hard work that I've put in. And I think my biggest paydays are still to come for sure in the sport of boxing, but also in business because I, every day I lay the foundation and that's where people don't

• 58:01Speaker 01

  understand is like, nothing is an overnight success. And the people who are billionaires and all this stuff, they earned that. They truly earned that.

• 58:11Jack Selby?

  Yeah, it seemed like a lot of hard work and it was really cool to observe the change from you seemingly being like a YouTube boxer to like over time as a couple of years have passed, people are like, no, he's like, he's like a real boxer. I remember I was at a bar watching your fight with Mike Tyson and some guys, random older guys, like right next to me were talking, they're like, yeah, Tyson's just gonna show this kid like what's up, he's gonna destroy him. And then the guy he was talking to was like, no, I'm pretty sure he's like a real boxer now. And he's like, no, no, it's not gonna happen. Yeah, and it was like. On all of the screens in a, I think it was Red Rock Casino in Vegas.

• 58:46Graham Stephan?

  That's funny.

• 58:47Jack Selby?

  That was cool to see.

• 58:48Graham Stephan?

  It's funny too, because I don't watch any sports whatsoever, but I've seen all of your matches.

• 58:52Speaker 01

  Thank you, man.

• 58:53Graham Stephan?

  Part of it, I don't know, is because there's like a YouTube camaraderie where it's like, I want to see you fight.

• 58:58Speaker 01

  I appreciate that.

• 58:59Graham Stephan?

  It seems like everyone I know is interested in your fights. The Tyson fight was massive. I probably had 15, 20 people over at the house.

• 59:07Speaker 01

  Yeah.

• 59:07Graham Stephan?

  Watching it.

• 59:08Speaker 01

  No, that, that was like a different level and a different scale. But I think because of my story and the uniqueness of it, more, more people besides the boxing audience are actually interested in the fighting and my story and to see how I'm gonna do it. How am I gonna perform? And it's just continued to grow and grow. And so I think that's the differentiator and why a lot more people are interested in, in boxing now. And this new path that I've taken.

• 59:40Graham Stephan?

  And with boxing, is it gonna be similar to YouTube where like every time you have to amp it up a little more? A little more, a little more. Like where do you see the trajectory going?

• 59:48Speaker 01

  It's different, man. It, it really is. I think boxing is more patience. You can take your time. I can choose whoever I want to fight. And I'm, I'm more in control of my destiny. There's not like YouTube or any of these. I don't have to worry about 15 different creators in my house and all their problems. Like I can just actually focus on, on me. And I've been boxing for five years, right? Which is already double the amount of time that I daily vlogged.

• 1:00:30Speaker 01

  So it is interesting that some people don't even know that I was a YouTuber. Like genuinely that they don't, haven't even watched my videos, but they've watched me fight. So I think I'm more known as a boxer now, which is pretty crazy.

• 1:00:47Speaker 01

  But I definitely want to amp it up and do bigger fights and challenge myself and become world champions. So naturally. Um, I've set that as my goal and I think it'll create such a crazy sports story where I go from zero, not knowing jabs and hooks and body shots and all these things, walking into a gym and then six to seven years later, becoming the best in the world. I, I wanna do that just to inspire kids that they can go after something against all odds and accomplish it.

• 1:01:24Graham Stephan?

  What was the deal with the controversy about boxer pay? I remember this a few years ago and you criticized Dana White and the UFC for not paying their boxers enough. What was that about?

• 1:01:35Speaker 01

  I started being around boxers and MMA fighters and all this stuff and would always hear how underpaid they were. And I obviously know that these are the hardest sports in the world. You're getting bashed in the head like three days a week, right? Early in the morning sparring and Amanda Serrano, she was getting paid like $4,000 a fight and she's one of the best fighters to ever live. And I just couldn't believe it. I was like, how is this possible? And so I started to just hear more about all these stories and I started talking about how these fighters weren't getting paid enough and weren't getting paid a lot. Once I did that, everyone started supporting me

• 1:02:19Speaker 01

  and basically backing me and encouraging me to talk more about it. And UFC fighters were coming to me behind the scenes like, we don't get paid this, we're, we're, we're taken advantage of. And I started to learn more about it and I was like, this is insane. And so I basically accidentally became a spokesperson for like women's fighters and for MMA fighters who are getting paid basically um, and I found out that the UFC only pays its fighters like 10% of its income. Whereas like in the NBA and NFL, the athletes get paid 50, five zero percent.

• 1:03:02Speaker 01

  Of the total income. So like this is a massive discrepancy. They don't have health insurance, all of these things. And so I just started simply speaking on it and it became this massive thing between me and Dana White where we just constantly were beefing back and forth for years. But genuinely, I was just like, hey, man, you're paying these fighters a minimum of $12,000 for a fight. They're risking their lives. Why not just increase it to 50,000? You're going to make the sport better because they're going to take it more seriously. They won't have to work other jobs and it's just going to be better for the whole ecosystem. And that was my only like request.

• 1:03:46Jack Selby?

  What was his reasoning?

• 1:03:47Speaker 01

  He just doesn't have to. I mean, it's just capitalism at the end of the day, right? Like, he has these fighters under contract regardless. He can pay them whatever he wants, essentially, or they won't fight. So it's, it's really essentially a monopoly of sorts. And he doesn't have to listen to anyone or pay them more. And he, and he's not, so.

• 1:04:12Jack Selby?

  So why did you start your own promotions company?

• 1:04:14Speaker 01

  Yeah, I mean, I guess it was just like a natural progression, right? Like from Team 10, just bring it back into boxing. No, but

• 1:04:21Jack Selby?

  Can't get away from it.

• 1:04:22Speaker 01

  I know. But, but truly,

• 1:04:27Speaker 01

  imagine the world of boxing as like taxi and it just these old outdated promoters. No one knows what they're doing. None of them are good at marketing. They're signing these fighters to like 10 fight deals where they're taking advantage of them. Dirty business, shelving fighters, all these egos and weird things wrapped up into the sport. And me and my business partner Akisa were like, we could do this so much better with just a few changes. And we put fighters first. Everyone wanted to be with us all of a sudden overnight. We're doing better marketing, more viral fights, being more creative.

• 1:05:11Speaker 01

  And instantly basically was a success. And everywhere we went, people were like, you guys are the best to work with. You guys are the best to work with. You guys are the best to work with. And so it's been three and a half years now and we've, we threw the biggest. Fight in boxing history and continue to do more. The next fight with Amanda Serrano and Katie Taylor on Netflix. We've made Amanda Serrano the highest paid female athlete for a single event ever. And it's just been really successful. And there's still so much more to do.

• 1:05:46Graham Stephan?

  How are the finances broken down behind the scenes? Cause you know, hosting an event like that could be millions of dollars.

• 1:05:51Speaker 01

  Each, each fight is different, but essentially you're getting paid.

• 1:05:58Speaker 01

  From the broadcasting. So whether that's like pay-per-view or Netflix or Dzone or whatever. And then there's like the ticket sales of like the in-person. And you work out an agreement where the fighters are going to get this much. This fighter is going to get this much. And us as the promotion is taking the risk essentially. But after a certain amount of money, like any of the profit will get split up. Depending between the two main event fighters and then the promotional company. And so you can lose money on events, but you know, knock on wood or whatever.

• 1:06:41Speaker 01

  But we've been, we've been doing pretty well and events can profit millions of millions of dollars.

• 1:06:49Graham Stephan?

  What's your thought on Creator Clash?

• 1:06:51Speaker 01

  I, I thought it was super entertaining. I watched all of them.

• 1:06:53Graham Stephan?

  Really? I was in the first one.

• 1:06:55Speaker 01

  Yeah, I saw you fight.

• 1:06:56Graham Stephan?

  Michael Reeves.

• 1:06:57Speaker 01

  When, um, bro, I think that stuff is, it, it had its era, right? I think like influencer boxing was cool for a bit, but then once the influencers didn't get any better, people didn't want to fight each other. And everything was kind of like sloppy fights. Then it kind of like died out.

• 1:07:22Graham Stephan?

  I think it was the novelty of it.

• 1:07:24Speaker 01

  Yeah.

• 1:07:24Graham Stephan?

  Kind of went away.

• 1:07:25Speaker 01

  Exactly. So it kind of just got old. But actually one of the people who, um,

• 1:07:33Speaker 01

  Helped with Creator Clash, like, works for MVP now. But he's like a wizard and just understands the marketing and the differentiation and disrupting and just being different in the sport.

• 1:07:46Jack Selby?

  What do you think is your highest high and lowest low so far in your boxing career?

• 1:07:50Graham Stephan?

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• 1:09:12Graham Stephan?

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• 1:10:25Speaker 01

  I mean, highest high's gotta be...

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• 1:11:25Speaker 01

  That's a tough one, actually. I would say...

• 1:11:30Speaker 01

  I mean, the Mike Tyson moment, but also, I think, winning Knockout of the Year against Woodley was a great feeling. And then, the lowest? It's easy to point to...

• 1:11:45Speaker 01

  The Tommy Fury loss, but also I would say this year has just been very annoying with multiple massive fights falling through and it just it's just so tiring and the politics of boxing just get old and dealing with people not actually wanting to fight and making fights happen and negotiations just is getting tiring. How much work goes in behind the scenes before something gets announced? So much dude. I mean, we're on calls basically every day for months to make fights happen. And mostly Nikisa, so I feel bad for him, but my manager and business partner and MVP.

• 1:12:30Speaker 01

  But you know, he even has to call me and ask like, okay, what like what size ring, what size gloves? They want this.

• 1:12:42Speaker 01

  They want the fight here. We want the fight there. The judge needs to be this. The ref needs to be that. They want this much money. Are you willing to take, you know, this much less to give them that much more? And I'm like, no. And then he has to go convince them and then, dude, it and all, it's a lot, bro. It's a lot. What was the final number that you won in the Tyson fight? It was like low 30s, low 30 million. Did you do anything with that money immediately afterwards when the wire hit your account? I haven't really announced it yet, but I guess it people kind of know or kind of don't know. But I bought a ranch, a pretty expensive ranch.

• 1:13:25Speaker 01

  It wasn't like right away after the Tyson fight, whatever, but I've been wanting to buy a ranch for the past 15 years. It's kind of been like my dream and why I work so hard. And I think it's just, I love everything to do with hunting, jet skiing, ATVs, fishing.

• 1:13:45Speaker 01

  Horses, cows, all that stuff. I grew up going to a cabin a lot with my dad. And so I've always just wanted to go back to that. And so um been working towards buying a ranch for a long time.

• 1:13:59Graham Stephan?

  How much did it cost?

• 1:14:01Speaker 01

  It cost uh thirty nine million.

• 1:14:04Graham Stephan?

  Wow.

• 1:14:05Speaker 01

  Yeah.

• 1:14:07Speaker 01

  Yeah.

• 1:14:07Graham Stephan?

  It costs about a fight.

• 1:14:08Speaker 01

  Yeah.

• 1:14:11Speaker 01

  Couple, couple of rounds there.

• 1:14:13Graham Stephan?

  How big is it?

• 1:14:14Speaker 01

  It's fifty seven hundred acres.

• 1:14:16Graham Stephan?

  Oh, my God.

• 1:14:16Speaker 01

  It's massive. It's a little bit bigger than I wanted, but when I got there, I was like, I have to, I have to buy this place.

• 1:14:24Graham Stephan?

  Okay, so what are the logistics of buying a ranch like that? Is, do you find a broker? And like, how do you even find that much land for sale? Is this?

• 1:14:33Speaker 01

  Yeah, it's pretty rare for that big of a plot to be for sale, like all in one area.

• 1:14:40Speaker 01

  And yeah, we had a realtor, shout out to Walter Hatchett and John Kohler, but um. Yeah, that I just started, I was looking at a bunch of properties and I was looking online for years and every year that I would look, I wouldn't really find many properties to even go look at, but then I started finding some that popped up on the market because I had all these specifications, like I needed to be able to wake surf and hunt and I want to build a racetrack on it.

• 1:15:11Speaker 01

  So I want to be able to do all of these things and also be able to like, yeah.

• 1:15:16Graham Stephan?

  Do you have your own lake on it?

• 1:15:17Speaker 01

  Yeah, yeah, it has multiple lakes.

• 1:15:19Graham Stephan?

  How big are the lakes? And do you have to stock fish in them?

• 1:15:23Speaker 01

  Um, yeah, so we, it was stocked like a couple of years ago, but you have to stock it pretty much like every, every like five years, you drain the lake and then drain, put it back and then restock it, but the one lake is twenty acres, the other one's thirty, and then there's like a four acre one.

• 1:15:44Speaker 01

  It's insane.

• 1:15:44Jack Selby?

  I feel like that's everyone's dream. Every guy's dream is to like have a ranch.

• 1:15:48Speaker 01

  Yeah.

• 1:15:48Jack Selby?

  You could go there with your friends. You have dirt bikes. You have like, it's like the Danny Duncan life.

• 1:15:52Speaker 01

  Yeah.

• 1:15:53Jack Selby?

  It's like the whistling diesel kind of life, just going around and messing around.

• 1:15:56Speaker 01

  Exactly. And, and also being able to like raise your kids in nature and teach them about animals and all of that stuff. And that's, that's how I was raised. And I think, you know, we're in the iPad kid generation. Like I'm not letting my kids have iPads. Like they're gonna be real and social and it's just amazing like, even the city that it's in, everyone there is so mature and nice and smart. All the kids, like there's literally like kids running a whole coffee shop there by themselves and they're like 15, 14 years old or 12 years old. So I just wanted to be like in that environment and.

• 1:16:37Jack Selby?

  Is that gonna be self-sustaining where you could theoretically just live off the grid?

• 1:16:41Speaker 01

  Yeah, no, it, it, it will be um eventually for sure. That's, that's, that's the goal is to have our own stakes and plants and vegetables. And um anything we want to, to do there is a possibility.

• 1:16:58Jack Selby?

  I feel like in terms of upping the stakes with boxing, are you ever gonna fight Logan?

• 1:17:03Speaker 01

  Man, I don't think so. Um, I really don't think we will fight.

• 1:17:10Jack Selby?

  That would be one of the most anticipated events.

• 1:17:14Speaker 01

  I, that's the only reason why I think we maybe would is just because like, we do everything that no one else does, right? Like no other boxing brothers in history have fought. The Klitschko's, the Charlo's. The, I mean, the list goes on and on, but.

• 1:17:36Speaker 01

  We could be the first, I mean idiots to just say.

• 1:17:40Jack Selby?

  Do you, do you think?

• 1:17:41Speaker 01

  I think it'd be better in MMA because in boxing, like I would, I would beat him pretty easily. And so I think if we.

• 1:17:48Jack Selby?

  You think it won't even be close?

• 1:17:49Speaker 01

  No.

• 1:17:50Jack Selby?

  What would he say to that?

• 1:17:52Speaker 01

  I think he would probably agree, but I think he would think it would be closer. He, he would last like two rounds with me in boxing, maybe three. And, but in MMA, I think he would actually have the advantage because he's.

• 1:18:06Jack Selby?

  Wrestling?

• 1:18:07Speaker 01

  He's really good at wrestling.

• 1:18:11Speaker 01

  And, and he can do like the splits and so I'm pretty sure he could kick me in the head like he can kick highs.

• 1:18:18Jack Selby?

  Would your parents not like that?

• 1:18:20Speaker 01

  No, they, they've always said no. They've always said if you do it, like we're gonna diss someone you type.

• 1:18:26Graham Stephan?

  Do they think it would impact your relationship together? Like if one of you wins, it's the other one is going to be maybe a little resentful over that.

• 1:18:34Speaker 01

  For sure.

• 1:18:37Speaker 01

  For sure, but we've made it through worse, I think. I think diss tracks were worse than us fighting.

• 1:18:43Jack Selby?

  Really?

• 1:18:44Speaker 01

  Yeah.

• 1:18:44Jack Selby?

  I feel like if. But those, I, I saw those and I was like, there's no way this is real.

• 1:18:48Speaker 01

  That was real. Those were real.

• 1:18:50Graham Stephan?

  I, I agree. I, it was with Jack. I'm like, there's no way.

• 1:18:53Jack Selby?

  That's so funny. So we always as an audience only ever had the wrong idea of what was going on.

• 1:18:59Speaker 01

  I think so.

• 1:19:01Speaker 01

  I think so.

• 1:19:02Jack Selby?

  So what was like, what was the realest moment? Like, did you see a notification on your phone? It was like diss track and you're like, oh no.

• 1:19:09Speaker 01

  Yeah, watching it, I was just like this. Oh fuck.

• 1:19:13Graham Stephan?

  So they wouldn't even, he wouldn't even send it to you first? Like no one would send it to you before it was posted live?

• 1:19:17Speaker 01

  No, we wouldn't even talk. We didn't even talk back then.

• 1:19:20Jack Selby?

  So that was the worst relationship that you had with Logan?

• 1:19:24Speaker 01

  Yeah, that was like the worst time for sure. But I mean.

• 1:19:28Jack Selby?

  Was there a bar in that diss track or in any of the diss tracks that like really made you angry?

• 1:19:33Speaker 01

  I think the one, the, the thing that made me the most angry was, uh. He said, uh, does your, or do your investors know Team Ten's not making any money? I was like, bro, fuck.

• 1:19:49Speaker 01

  I was like, bro, I'm working so hard on this company and it's just not working. I was like, that really hurt me. That really hurt me.

• 1:19:57Graham Stephan?

  But how, and then how do you take that and then like diss it back to him? Like, do you ever feel like maybe you've crossed a line? Or at that point it was like, oh yeah, he mentioned Team Ten House. Let's go in with this.

• 1:20:10Speaker 01

  Um, I forget what happened after that, to be honest, but I think it honestly like, even, even though I was like, this is insane and like this is going viral, like everything at that point in time was like adding to the hype. So I just saw everything as like a net positive. I was like, this is great. Now I can go, I think I would like go then show up at his house and like, then we pranked him and then my video got like 20 million views. So like, I really, I really didn't care, you know, like we were on this rampage, but I think what people don't realize about Logan and I is that it's actually rooted in,

• 1:20:53Speaker 01

  in us wanting like freedom and I think more so around like financial freedom for our families. And I think at the time we were just like, this is making money and money is a tool. And people say like money doesn't buy happiness is, it's,

• 1:21:13Speaker 01

  and it buys freedom, which is like the number, one of the number one things in the world that everyone is actually secretly striving for. Um, and it, and it buys you time to spend with loved ones and your family and being there for your kids. So it's actually, it does buy you love and happiness and all of these things and, um,

• 1:21:37Speaker 01

  And not buying you love in terms of like your partner, but like it buys you more time to create love and memories and moments with your with your family. So I think that's where we've been like hell bent and like super driven to make money. And I think that that was really, especially then back in the day.

• 1:21:55Jack Selby?

  What keeps you going most now then? Is it still the pursuit of money? Is it like the pursuit to be the best boxer in the world?

• 1:22:02Speaker 01

  No, number one right now is definitely becoming world champion in boxing.

• 1:22:09Speaker 01

  And I think for me, I've always challenged myself with wanting to exit a company for $1 billion. Since I was a kid, I went to Silicon Valley when I was like 17 and fell in love with investing, startup world, creating the future, creating like a cutting edge company. And I was meeting all these billionaires when I was a young kid. And I was like, these guys are impressive, but I think I can do what they're doing. And so I think I still have those two goals, like one, become world champion and two,

• 1:22:50Speaker 01

  exit a billion dollar company, not the the financial part of it's great. Yeah, I love money. Everyone loves money. If you can't admit that, then you're a liar. But because of the intricacies and the challenge it takes to get there, it's like a real life game of Monopoly. And I think that's always just been a challenge for myself because there's only 3,000 billionaires in the world. And I want to challenge myself to see if I can play the game of life at the highest level.

• 1:23:21Jack Selby?

  How far away are you from hitting a billionaire status?

• 1:23:24Speaker 01

  I'm far. Yeah, it's once you, once you start working towards it, it's like way, way, way harder than you think. And that and that's a billion dollars liquid. Like if I looked at my, if I looked at my net worth, I'm not as far as I think, but having a billion dollars liquid is like way different than having a billion dollar net worth for sure. It's like. Two very, very different.

• 1:23:49Graham Stephan?

  Interesting. We were talking to Papa John. He got over a billion dollars liquid.

• 1:23:53Speaker 01

  Yeah.

• 1:23:53Graham Stephan?

  He talks about just putting it in dividend stocks, earning five percent.

• 1:23:57Speaker 01

  Yeah, you make fifty million a year.

• 1:23:58Graham Stephan?

  And that's it.

• 1:23:59Speaker 01

  That's a hundred thirty-six thousand dollars a day off of five percent. It's insane.

• 1:24:04Graham Stephan?

  Is this how you break it down, like by the day in terms of income? Cause I would do the same thing and I, I put a time for every hour of the day. And then I would calculate, is this worth my time to do this certain thing? Or like take an afternoon off? Cause I would be losing out on that amount of money if I wasn't working.

• 1:24:22Speaker 01

  Yeah, that's interesting. I, I think the focus is, is boxing where I'm making the most amount of money like liquid right now. So for me, it's more so just like framing it around like my fights and working towards a fight. And trying to set up the biggest fights possible, but also, I'm fighting Chavez, you know, June twenty-eighth. And that's not necessarily the biggest fight ever, but it's a challenging fight. He's a former world champion. And then the WBA and the WBC, which are the sanctioning bodies are planning to rank me, depending on how I do in the fight. And based off of that ranking, I'll then be able to go, fight for a world championship.

• 1:25:07Graham Stephan?

  What about fighting Canelo?

• 1:25:09Speaker 01

  Yeah, it almost happened. I mean, we were on the one yard line, letter of intent signed. And then his other business deal, he had a three fight deal that he signed. But he was able to fight one time before that.

• 1:25:25Speaker 01

  And once the, these people figured out that he was gonna fight me, before his three fight deal, they threatened to pool his three fight deal, which was like three hundred million dollars. So of course he was like, I can't fight you.

• 1:25:39Graham Stephan?

  Why would they, why would they pull? I feel like it would be good.

• 1:25:41Speaker 01

  They don't want him to fight me because I have, I have, people who dislike me in the sport, who don't wanna see me succeed and win and be the biggest name in the sport.

• 1:25:54Graham Stephan?

  How much do you think he would have won in that fight?

• 1:25:57Speaker 01

  Like how much would I have made?

• 1:25:58Graham Stephan?

  Yeah.

• 1:26:00Speaker 01

  Uh, like a hundred million.

• 1:26:02Graham Stephan?

  Are you serious?

• 1:26:03Speaker 01

  Yeah.

• 1:26:04Graham Stephan?

  Do you get more or less if you win or lose? Or does it not matter?

• 1:26:08Speaker 01

  No, no, it doesn't matter.

• 1:26:12Speaker 01

  Some, like, ve- very rarely in the sport do you ever see that. It's very rare.

• 1:26:19Graham Stephan?

  This might be a stupid question, but can for- close friends and family bet on you to win? Like, direct friends and family? Or is that not allowed? I'm just curious.

• 1:26:27Speaker 01

  They can. I just am not allowed to know about it.

• 1:26:32Graham Stephan?

  Okay.

• 1:26:33Speaker 01

  So, they, and that, like, rule changed, I think, like, last year. Like, three years ago, that they could bet on me and I could know about it. And then, for some reason, like, a year ago, I think they changed the rules where I can't know about it or something.

• 1:26:47Graham Stephan?

  Can you bet on yourself?

• 1:26:48Speaker 01

  I can bet on myself.

• 1:26:50Graham Stephan?

  Do you?

• 1:26:50Speaker 01

  I was gonna, I was gonna bet, uh, against Canelo, I was gonna bet, like, two million on myself.

• 1:26:57Graham Stephan?

  Did you bet against yourself on the Tyson fight?

• 1:26:58Speaker 01

  Did I bet on myself?

• 1:27:00Graham Stephan?

  Yeah, on your?

• 1:27:00Speaker 01

  No, no. For, just, just because of the odds, like, it, it really, like, wasn't worth it. Because I was the favorite. But with Canelo, I would have been probably like a plus one thousand underdog. So, whatever the math on that is, if I would have bet two mil, I probably would have made, like, I think the math's like twenty or something like that.

• 1:27:21Graham Stephan?

  So, I'm just curious to wrap up the, because everyone wants to know, like, the Jake and the Logan fight. Who do you think wants it less, then? Like, what's the main obstacle? And how much do you think it would make?

• 1:27:32Speaker 01

  Uh, I think if Logan and I fought, it, it would, we'd probably both make, like, like seventy to a hundred mil. But...

• 1:27:42Graham Stephan?

  It would break records.

• 1:27:44Speaker 01

  Yeah, I think so, I think so. Who wants it less? I would, I would say we both really don't.

• 1:27:51Graham Stephan?

  Really?

• 1:27:51Speaker 01

  Care right now.

• 1:27:53Graham Stephan?

  Okay.

• 1:27:53Speaker 01

  Yeah.

• 1:27:55Speaker 01

  He's so focused on WWE and I have like seven people on a list waiting to fight me. And there's, there's plenty of other ways to make big moments and do big things than, than fighting my brother.

• 1:28:09Graham Stephan?

  What about that, the health risks of like eventually one day, imagine you have a family and children and there, there's a serious risk or you just get hit the wrong way. And something happens.

• 1:28:21Speaker 01

  Yeah, I mean, it's, it's scary. I think, you know, ESPN did a study where they ranked the hardest sports in the world. They had like 70 professional analysts vote on the hardest sports in the world and boxing was ranked number one for its danger. And just how hard it is and the dedication and all that stuff and the cardio, the conditioning, it's a sprint and a marathon at the same time. But I feel great. So I don't know, after five years of doing it, I'm healthier than ever mentally doing amazing.

• 1:28:56Speaker 01

  So I'm just always thinking of the positive and even in sparring, I've never been knocked down or knocked out or anything. So I've just yet to experience any like.

• 1:29:11Graham Stephan?

  Have you ever been knocked out?

• 1:29:13Speaker 01

  No, never. Oh, oh, uh, I was meditating once. That's how my nose is crooked. People think my nose is crooked from boxing, but I was meditating once. It's the only time I've ever passed out and, and I got knocked out. But I, I like was sitting on this higher chair thing, meditating, breathing in. And I think I had like low blood sugar or something and it was early in the morning, earlier than I normally woke up. And I just fell forward, straight into the concrete and it broke my nose and I was like knocked out for like five, six seconds. But that's the only time I've ever passed out and got knocked out all in one go.

• 1:29:57Graham Stephan?

  How often do you meditate? I remember you speaking about visualizing the win and like really getting in that, that state.

• 1:30:04Speaker 01

  I meditate every morning for about five, 10 minutes. I figure, I, I like doing it more consistently for shorter versus like trying to like catch up on it. But I just have so much going on in my life that if I don't take that moment in the morning to like think through my day. Have gratitude, you know, think of how I want to attack the day, all the things I want to do. I'll just like lose myself in, in just the madness of everything going on. But yeah, we, so the manifestation thing and visualizing the fight. You're actually like preparing your brain to create that moment. And when it's there and when you're in the moment,

• 1:30:48Speaker 01

  your brain is actually going to react quicker and know what's going on if you're visualizing it time in and time again. And then I vocally say what's going to happen out loud. We live in a vibrational world of frequencies. We're electrical beings on like these different frequencies. And so uh, you're, you're actually just creating the sound and creating the frequency into the world of what you want to happen. And it's, it's worked for me. I think you have to like truly believe it and truly believe in magic. Otherwise it, it doesn't work for a lot of people.

• 1:31:29Graham Stephan?

  We were talking to Michelle Carr and she said that one of the things she was doing to prepare is that she would listen every morning to crowd cheering, just to get used to when she walks in the ring that she would hear the crowd cheering. And then she visualized that was for her.

• 1:31:43Speaker 01

  Yeah, I, uh,

• 1:31:46Speaker 01

  I spar in the last two weeks of camp. I spar in the gym. We have like super loud speakers. I spar with the crowd noise like, and the speakers cranked all the way up. Cause it's a different environment. You want to simulate the environment you're in and not being able to hear your coaches over the crowd sometimes. And so I do all of these things to just mimic the fight night and the pressure and all that.

• 1:32:13Graham Stephan?

  What would you say is truly the most difficult aspect of fame and success?

• 1:32:18Speaker 01

  I guess the fa- I, I don't think there's a difficult aspect of success. Like, uh, besides, besides, you know, the sacrifice and like, you have to give up a lot of things to work hard. But fame has, I think the fame has way more benefits than it does. Any like downsides. Um, and I feel, I feel blessed like I, I think I'm lucky and have worked to be in the position I'm in.

• 1:32:53Speaker 01

  But you know, there is times where I'm like, want to just like go to the grocery store or like. Like I went to Walmart. The other night in like a full disguise and it was just nice. Like I guess just doing normal things, right? Like Michael Jackson once hired. Actors and like shut down a grocery store and had them be in there acting like they were shopping just so he could like walk around and.

• 1:33:23Speaker 01

  Go to a grocery store. So I think like when you're eating and you know, you're with. Your fiance, my fiance and like.

• 1:33:32Speaker 01

  People are coming up and there's food in my mouth and they're like shoving cameras in your face. It's just like little moments like that, but I, I want to make all my fans happy. And so I do want to take pictures with everyone and be nice to everyone. And if I can make their day, that makes me happy as well.

• 1:33:48Jack Selby?

  So you put on a disguise just to go to Walmart? What's the disguise? How do you do this?

• 1:33:52Speaker 01

  Yeah, like pants, long sleeves, like sweatshirt. And then I wear a hat. And sunglasses and then I put the hoodie up.

• 1:34:03Jack Selby?

  What about a COVID mask? I feel like that would.

• 1:34:06Speaker 01

  Yeah, sometimes I do the COVID mask, but then it's like, I can't breathe. But that's if, that's if it's in a super crowded place. I went to Walmart. Late at night. So there wasn't a lot of people there.

• 1:34:17Jack Selby?

  What'd you go there to buy?

• 1:34:19Speaker 01

  Um, I, I was at, at my new ranch and so I was just like picking up just like all sorts of random new stuff.

• 1:34:26Jack Selby?

  Did you get recognized by anyone?

• 1:34:28Speaker 01

  Yeah, one guy.

• 1:34:29Jack Selby?

  One guy still?

• 1:34:30Speaker 01

  Yeah.

• 1:34:31Jack Selby?

  How? Did he hear your voice?

• 1:34:33Speaker 01

  Um, no, I was like in the back and I was like overheating from the disguise. And so I. Took my sunglasses off and the hoodie off. And then he just saw me.

• 1:34:46Jack Selby?

  That is funny. Is it difficult to maintain relationships being so public?

• 1:34:50Speaker 01

  I don't know. That's never really. I don't think that's ever been an issue for me. I think a lot of people have issues with it because they like get so wrapped up in,

• 1:35:04Speaker 01

  I guess, like their fans and how their fans care about the relationship.

• 1:35:10Speaker 01

  But I've just always been able to like really disconnect from social media and like distance myself from comments or highs or lows or whatever people are saying.

• 1:35:22Jack Selby?

  You have a tattoo that says, I wish I could explain.

• 1:35:24Speaker 01

  Yeah.

• 1:35:25Jack Selby?

  What do you mean by that?

• 1:35:27Speaker 01

  Yeah, it has, I wish I could explain.

• 1:35:31Speaker 01

  It, it, it has,

• 1:35:34Speaker 01

  you know, you can't like ever judge someone until you've actually been in their shoes, right? Like, I, I find myself sometimes like being mad at people or not understanding people. But then I realize if I had lived their life and experienced everything that they experienced and I had their genetics, I would be that exact same person. And so that like really removes a lot of judgment. And there was a point where like when I got this tattoo where I just like felt super misunderstood by the world. And I truly felt that if I walked into a bar with my biggest hater,

• 1:36:19Speaker 01

  anyone who truly didn't like me, we would at least leave the bar with a mutual understanding and respect and under and a little bit of love for each other. And I think that frustration of not being able to sit down with every single person in the world and have a conversation with them and come to some sort of middle ground. Of knowing that we're just all flawed humans trying to do our best was frustrating because I feel like I I wish I could explain to these people

• 1:37:02Speaker 01

  my situation and circumstances and why they necessarily shouldn't have certain judgments of me.

• 1:37:09Jack Selby?

  So if you could snap your fingers and you'd keep all the money, but you'd lose the fame, you would not do that.

• 1:37:14Speaker 01

  It depends what day you asked me, but I would say I would say I would I would keep it how it is. Just because I feel

• 1:37:28Speaker 01

  as if I can do good things to inspire and to to help the world with my platform currently more than I could do if I was like just wealthy.

• 1:37:38Jack Selby?

  Yeah. How did ayahuasca change your perspective?

• 1:37:41Speaker 01

  I think I I used to be pretty like sadistic and I think didn't have a relationship with God and I was like just lost. And I got into meditation and breath work. And that's when I like felt the presence of God and then I did shrooms and I was like, whoa, this world is crazy. And I felt like all these emotions and self-identity and ego death and like all these crazy things and energies and this different conscious world. And it opened my eyes up to a lot. And so I just went down this path of

• 1:38:21Speaker 01

  self-improvement, self-learning,

• 1:38:26Speaker 01

  how my actions affect the rest of the world, et cetera. And all of these things were, I think, slowly bringing me closer to a relationship with God. And then through ayahuasca, just experienced so many magical things. Looking yourself in the mirror, which is also like really hard to do. It shows you all your flaws, where you can improve, but it also shows you how amazing you are and where your superpowers lie and what things you're already doing that are great. And it's like this motherly figure, Mother Ayahuasca. And I believe she is a god. I think there's multiple different gods and entities, but

• 1:39:10Speaker 01

  feeling that that love and that connection to that spirit and that God. It's just super, super powerful. And after I did like toad and ayahuasca, I was like, all right, like God is certain. God is real. There's not a shadow of doubt in my mind. And since then, that relationship with God and praying and talking to him and having that guiding figure and that guiding light has just like improved my life in all aspects.

• 1:39:37Graham Stephan?

  Were you nervous going into that? Like this might change me for the worse or I might not like who I become afterwards?

• 1:39:44Speaker 01

  No, I, no, not really.

• 1:39:48Speaker 01

  I, I didn't know what to expect and I think that's what made me nervous. But with, with psychedelics, I've like heard horror stories of people like changing and stuff and all that, but I never had any of those experiences with breath work or, or shrooms, which is where I started. And I'm pretty, I'm pretty strong minded. And so I just looked at it as a tool to help uncover things. And I didn't think it was, and I wasn't going through like an identity crisis where a lot of people do ayahuasca and then like shave their head and change their names and stuff. Like I was, I didn't need the like meaning or searching for like a group or like I'm just gonna become a hippie.

• 1:40:32Speaker 01

  I, I, I know, I know what I was going into it with and my intentions and I know the path I'm on. And so I think if, and I'm pretty self-aware. I think when people like aren't self-aware and they take ayahuasca, then they're gonna hate it. Um, it's gonna be too much for them and that could be mentally damaging, but I think I was doing pretty good as is and then dove into that world.

• 1:41:01Graham Stephan?

  Would you take it again?

• 1:41:03Speaker 01

  Yeah, I've taken it like six times now. Yeah, yeah, yeah. No, I think everyone should take it and everyone needs it. And I think if we all did ayahuasca, the world would be a much, much better place. There would be less judgment and it's like, it's like being in the gym, right? People think you go to take ayahuasca once and your life is complete and you're gonna figure everything out. It's not the case at all. It's it's a look into like what could be, but you have to integrate. You have to actually make the changes. And that's where a lot of people struggle and fail. And you know, I've seen a lot of things where it's like improve here, improve there. And I do good for a little bit. And then I like go back to my default settings. So it's a constant

• 1:41:46Speaker 01

  work for for self-improvement and for psychedelics and ayahuasca and all these things. So you really need to stay at it unless you are super content with with who you are and all these things. But I always want to be better and I know I can be better. And I think sometimes you need those reminders of what areas are lacking in.

• 1:42:10Graham Stephan?

  Now, you've said before that you want to have higher quality thoughts. How do you go about doing that?

• 1:42:16Speaker 01

  It's hard, man.

• 1:42:17Graham Stephan?

  What sort of thoughts are we talking about?

• 1:42:18Speaker 01

  Yeah, it's hard. I had my friend Marcel like come and hypnotize me recently and

• 1:42:27Speaker 01

  we did this like hour and a half long session and he's like yelling at you and like going deep and like making you think of all those bad thoughts and traumas and things. And then like basically trying to like erase it from the hard drive like computer. We are, we are computers and like we're programmed like computers and our thoughts and subconscious and all of these things. And we're electrical beings. So we're literally computers. And so essentially you have to clear up that junk space. You have to get rid of any viruses, anything that is in there. And that's the best way to explain it. But since then, I've noticed a really big improvement. And it's like anytime

• 1:43:10Speaker 01

  something negative comes up or oh, this is gonna be hard or I don't want to do this today or whatever, whatever it might be or anything. The positive thought, you have to train yourself for it to come in and

• 1:43:27Speaker 04

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• 1:43:56Speaker 01

  Take care of the negative thought and focus and prioritize the positive one. And it's every, again, it's like going to the gym. It's like reps, you know? And for me, a lot of times, a lot of the negative thoughts and stuff come in the morning. Like right when I wake up, it's like, oh, I have to do this today. All these things, I'm all stressed out and it's like, no, calm down. I'm going to take care of my responsibilities today with ease. I got this. This is what I'm good at. I'm not worried. I'm excited to box and train and excited to do these calls and interviews and filming today and changing some of those ways of thinking. But it takes time.

• 1:44:37Jack Selby?

  That's interesting that you just say, just like any muscle or any skill, it just takes reps and you can get good at it. I'm curious, what is your least deserving criticism that people give you? That you think people are completely misguided on?

• 1:44:49Speaker 01

  Yeah, rigged fights and like steroids, I think is probably the most ludicrous ones, which, which Dana White started both of those rumors. Yeah, the, like after I beat Mike Tyson, the amount of people saying like, this is rigged and they like showed this clip of Mike Tyson like going to swing at me with a left hook and like, he like stopped doing it. But the average person doesn't understand boxing and.

• 1:45:21Speaker 01

  Saw I had like my right hand up. So he would have like swung like this. I catch it and shoot. He's leaning forward like I I could have knocked him out. So that's why I stopped throwing it. And it's like they play this one clip and it has literally 50 million views on TikTok of like, and Twitter of like, this is a rigged fight. So that's definitely number one, but um.

• 1:45:46Graham Stephan?

  It's interesting. I remember seeing that on Twitter.

• 1:45:48Speaker 01

  Yeah.

• 1:45:48Graham Stephan?

  People are like Tyson was gonna knock the out of him, but he could because it was in the contract. And everyone was like, wow, it's in the contract. I had no idea. Yeah, it's rigged. And it's people just make.

• 1:46:01Speaker 01

  It pissed off Netflix so much that they that people think that Netflix would allow that to be in the contract. First of all, like Netflix Netflix wanted like one of us to die for sure, for the entertainment purposes. But in the next um, in my next fight on Netflix. Uh, there's there's a like multimillion dollar knockout bonus for if someone gets knocked out. So just to combat that narrative of like the rigged fights.

• 1:46:33Graham Stephan?

  See, I always thought the winner would get more in a fight like this. And then that way it would financially incentivize people to like really just.

• 1:46:42Speaker 01

  There's there's sometimes knockout bonuses. I I think for Amanda Serrano and Katie Taylor. I don't know if we can. I don't know if it's announced, but I think there's like a $500,000 knockout bonus. But it's just like rare kinda.

• 1:46:57Jack Selby?

  When you're fighting Mike Tyson, are there certain subtleties in the way that he fights that you don't see in any other fighters? You're like, okay, you've studied the game. You've fought for so long. You're fighting IQ in the same way an NBA player, like someone who's been in the league for a long time. They have high NBA IQ or is every fighter that steps into that professional ring like ready?

• 1:47:17Speaker 01

  Everyone's ready. I think what was surprising about Mike Tyson is like how hard it was to hit him. Like his movement and getting out of the way of punches. He he's like lightning fast even even at his age. So I got to see and understand like his. What made him an icon was that style where he like just disappears out of nowhere. And that was definitely shocking, but I think every fighter has that one attribute that stands out. You know, even if you're you're whooping their ass, they're still a fighter. They're still good. You're still in there with someone who can knock you out. So. You definitely always have to be cautious.

• 1:47:59Graham Stephan?

  I'm curious, what was up with the locker room scene? Where he just turned around.

• 1:48:03Speaker 01

  Yeah.

• 1:48:05Graham Stephan?

  Was any of that planned?

• 1:48:06Speaker 01

  No, not planned. I was watching that too. I thought it was the funniest ever.

• 1:48:11Graham Stephan?

  We paused it. We're like, no way, no way. We have to go back.

• 1:48:13Speaker 01

  He doesn't wear underwear like under his cup. So and I think he just like. Wasn't thinking. I don't I don't know.

• 1:48:23Graham Stephan?

  Didn't care. I thought, listen, when you're Mike Tyson, you could afford just not to care.

• 1:48:27Speaker 01

  Yeah, you can do whatever you want when you're Mike Tyson. It's very true.

• 1:48:31Jack Selby?

  Let's talk about some of these companies you're building. First of all, Better. You raised recently at a $375 million valuation. What is your role and vision with this company?

• 1:48:40Speaker 01

  I'm really like one of the heads of marketing and like the social media side and growing out the media team. But.

• 1:48:50Speaker 01

  The vision for the company was all of these sports gambling. Companies are very hard to use. They're ran by older people. Their marketing is all like very traditional. They're not like good at digital marketing or. Building a brand for themselves and we wanted to make the best app easiest to use. And connect with the next generation of sports fans. Um, and really that's been the alpha and what has worked and. Me and the CEO Joey Levy are the youngest two people in the United States with a gaming license. Um, so. We just have that.

• 1:49:33Speaker 01

  Understanding of of the next generation and how to access these these people and explain the product to them in an easy to understand way.

• 1:49:44Jack Selby?

  Also with W, that was a really interesting pivot that I noticed, like getting into hygiene.

• 1:49:51Speaker 01

  Yeah.

• 1:49:51Jack Selby?

  I thought, like, what's the the main goal there? What was the gap in the market that you wanted to fill?

• 1:49:56Speaker 01

  Well, I mean, most people don't switch their deodorants, like even still, people are probably like using like Axe or Old Spice or like Dove or Degree maybe. And these products like just aren't good for you, hormone disruptors made with things that mess with your body, phthalates, artificial dyes, sulfates, the the list goes on. I I personally think some of the brands are like corny and it was time for something new and a better product that stood for something. Waking up and choosing to be a winner, getting W's, working hard and that's where the brand idea came from and being a better option and a better brand that

• 1:50:41Speaker 01

  the next generation can identify with and not being like still using Axe.

• 1:50:48Jack Selby?

  Yeah, yeah, you shouldn't be using, if you're using Axe.

• 1:50:50Speaker 01

  Get W.

• 1:50:51Jack Selby?

  Reconsider, yeah.

• 1:50:52Speaker 01

  Make the switch.

• 1:50:53Graham Stephan?

  I'm curious, what are the best uses of money that you've found so far? The best things to buy?

• 1:50:59Speaker 01

  Venture capital investments. I mean, I've done great there. I've done great in crypto. I've done great in real estate. Like, I got this house for fifteen point seven. I could sell this for like overnight, like a buyer would buy this in like for twenty five tomorrow.

• 1:51:18Speaker 01

  So, real estate.

• 1:51:20Graham Stephan?

  What about luxuries that you just like for yourself? Like, I noticed you recently got like a, you got a private jet.

• 1:51:26Speaker 01

  I got it. Well, I was gonna say a plane because it's like, it's time, it's access, it's it's it's health, honestly, like going going to airports and.

• 1:51:37Speaker 01

  All the people around sickness is going around the re-filtered hair like if you're if I'm sick for five days and I'm training for a fight like how does that? How does that affect me? So all of these things that that go into it and just the freedom to be able to to do what you want, business meetings, people hopping on the plane, being able to send the plane for for other people to come do something, whatever it might be. Uh, so I think that's another really nice tool and and lifesaver because I I like can't go to airports again unless I have um, like a full disguise on.

• 1:52:15Graham Stephan?

  How often do you use the private jet?

• 1:52:17Speaker 01

  Uh, probably flying like three hundred and twenty hours a year.

• 1:52:23Graham Stephan?

  Wow.

• 1:52:25Speaker 01

  Which is a lot, I think.

• 1:52:26Graham Stephan?

  Yeah.

• 1:52:26Speaker 01

  It's a pretty good amount.

• 1:52:28Graham Stephan?

  I flew on my first private jet just a few days ago.

• 1:52:30Speaker 01

  Oh, really?

• 1:52:31Graham Stephan?

  Yeah. Ben Mala in Florida took us on his plane to go to Atlanta. And it was like having a time machine.

• 1:52:37Speaker 01

  Yeah, it's the best like and you're you're doing business, you're, you know, being creative, your whole team is there, you can get things done and I we have some of our best conversations and best hangouts on a plane, so.

• 1:52:51Jack Selby?

  Do you invest in stocks?

• 1:52:52Speaker 01

  Yeah, I have. I mean, I'm I'm with um, Morgan Stanley and they do like all my traditional money management and they they've done a great job. So I have a diversified portfolio.

• 1:53:06Graham Stephan?

  There you go.

• 1:53:06Speaker 01

  In X funds, crypto, venture capital, real estate, all the poly buff.

• 1:53:11Jack Selby?

  What would you say have been the biggest waste of money you've spent your money on?

• 1:53:16Speaker 01

  Also private plane. So it's like, it's like you uh, you're just like flushing money down the down the toilet, but I mean, it's worth it. It's but it is one of those things where it's like.

• 1:53:29Graham Stephan?

  Do you ever have any anxiety about spending money?

• 1:53:32Speaker 01

  Yeah, for sure, for sure. Just because I've been in that place where I have the PTSD from like making a done and then it all basically going down the drain. So I I still for sure um, have anxiety and I hate it. And I also and like very tight with it. Like if I can, if I notice an expense, I look at all my expenses. So if I notice something and it's like a $200 difference or thing that I think looks too expensive or some vendor charged me maybe a little bit more, I'm like. No, and I put my team on it and we'll like shave off literally like

• 1:54:13Speaker 01

  dollars and I look at every expense and like all that. So and you have to, you have to. And people, you know what's funny? Like when you have money like this, like people just are like, well, you could spend it. You can do this. And it's like, no, the way you build money is by being stingy with it. So,

• 1:54:33Speaker 01

  some things I don't give a about and I'm like, sure. But

• 1:54:38Speaker 01

  other areas we like cut, cut a lot of costs as much as possible.

• 1:54:42Jack Selby?

  We got some rapid fire questions right here to wrap this up. Would you rather invest in stocks or real estate?

• 1:54:48Speaker 01

  Right now, stocks.

• 1:54:51Jack Selby?

  Who's more responsible with money, you or Logan?

• 1:54:53Speaker 01

  I would say it's pretty even, actually.

• 1:54:55Jack Selby?

  Who's better at making money, you or Logan?

• 1:54:57Speaker 01

  I'm, I'm better like at making money right now. But once he sells prime for a couple billion, then he's gonna, he's gonna take the crown.

• 1:55:07Jack Selby?

  Why did you do an interview with a rooster on your head?

• 1:55:11Speaker 01

  I'm El Gallo de Durado is my given nickname here in the Puerto Rican tree. So I had to represent.

• 1:55:19Jack Selby?

  Who would win in a fight? You or 100 grams?

• 1:55:25Speaker 01

  Oh, man. It's 100 of me, man.

• 1:55:29Speaker 01

  Climbing up you, like you gotta shake him off. I honestly think I, I think I would still win, bro. I'm not gonna lie, bro. I'm not gonna lie. I'm not gonna lie. Yeah, but I would, once I knocked out like six, I could kind of build like a pile and like fight behind the pile and then people would like start. No, seriously, seriously, I could be choking him out and then you guys like couldn't, I don't know. It'd be close, it'd be close.

• 1:55:54Jack Selby?

  What's more difficult, getting rich or staying relevant?

• 1:55:57Speaker 01

  Oh, man. I, I think getting rich. You know, the island boys are still out there cooking, man.

• 1:56:04Jack Selby?

  What's something that is truly surprising? I mean, that's true. He's not wrong. Actually, yeah, that's, that's very true. What's something that's truly surprising how lucrative it is?

• 1:56:14Speaker 01

  I think like self improvement and like being on a journey of meditation and like that whole world and the things that you uncover from that are pretty game changing.

• 1:56:28Jack Selby?

  What is a splurge that you have yet to buy?

• 1:56:33Speaker 01

  I feel like I've bought almost everything.

• 1:56:35Jack Selby?

  You've bought everything.

• 1:56:36Speaker 01

  I feel like maybe I I I definitely haven't gone and like drop. I think at some point I'll probably go and buy like a a whole. I have a watch collection, but like I'll probably go and buy like 10 watches at some point.

• 1:56:51Jack Selby?

  What's the most you've ever spent in one night?

• 1:56:53Speaker 01

  I think technically it's like my the the payment I made on the ranch. Or this house I bought in cash. That both of those were expensive.

• 1:57:04Jack Selby?

  Who had the best verse in It's Everyday, Bro?

• 1:57:07Speaker 01

  Um.

• 1:57:11Speaker 01

  I would say.

• 1:57:14Speaker 01

  I would say Nick Crompton.

• 1:57:17Jack Selby?

  What's the best bar in It's Everyday, Bro?

• 1:57:20Speaker 01

  A lot of people don't know this, but I I wrote Tessa Brooks verse. And I think I think the the best was, uh. Yeah, I smell good. Is that Chip Boy's cologne? That was a good, that was a good part of the song.

• 1:57:37Jack Selby?

  England.

• 1:57:39Speaker 01

  Well, so actually, I I wrote Nick's verse too.

• 1:57:42Jack Selby?

  Of course you did.

• 1:57:43Speaker 01

  Actually.

• 1:57:43Jack Selby?

  Yeah.

• 1:57:44Speaker 01

  So and and bro, I swear to God, like I I dropped out of high school and I didn't know that England was a country. And I thought England was the city, like actually.

• 1:57:54Jack Selby?

  Was he fine? He was like, oh, yeah, sure.

• 1:57:55Speaker 01

  No, he thought I was joking and that I genuinely like didn't know. But I'd never been there or like knew I thought I I I just didn't know, bro.

• 1:58:04Jack Selby?

  And no one.

• 1:58:05Speaker 01

  And I was, we did all of this in 30 minutes. So I'm like boom, boom, boom, England is my city. Boom, boom. Oh, yeah, that's fire. Boom, boom, boom. And so I hand it to him and he thought I knew that England wasn't a city and that it was just funny. And so he still said it and then it just like turned into this whole thing.

• 1:58:21Jack Selby?

  Dude, I don't think you realize the impact that had on my life. Like that I I played that song probably like 10 times a day for a year straight. No. With my friends. I would get my friends together and I would play it and I would put on like compilations where it'd be playing for hours and my friends would be like.

• 1:58:37Speaker 01

  That's hilarious.

• 1:58:38Jack Selby?

  Because and and Nick Crompton's verse, I think, is just. Find me something better.

• 1:58:43Speaker 01

  It's amazing.

• 1:58:44Jack Selby?

  Please.

• 1:58:44Speaker 01

  It was an era, bro. It really was an era.

• 1:58:47Jack Selby?

  And I really, I, I hope his, uh, his collar is still popping. That's the one thing.

• 1:58:50Speaker 01

  It is.

• 1:58:51Jack Selby?

  Okay, good.

• 1:58:52Speaker 01

  It is.

• 1:58:53Jack Selby?

  Jake, thank you so much for coming on the show. This means a lot.

• 1:58:56Speaker 01

  Of course, thanks for having me.

• 1:58:57Jack Selby?

  Beautiful house.

• 1:58:58Speaker 01

  Thank you, man. It's gorgeous. Thank you, guys. I appreciate it. Anytime you want a roommate.

• 1:59:03Jack Selby?

  Yeah, just let us know.

• 1:59:04Speaker 01

  There's room up here.

• 1:59:06Jack Selby?

  Thank you, guys, for watching.

• 1:59:06Speaker 01

  Plenty of room.

• 1:59:08Jack Selby?

  Until next time.

• 1:59:18Speaker 04

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