Most Followed Neuroscientist: The Effects of AI on Your Brain

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal What if the way you think is costing you everything? Your brain filters 11 million bits of information per second, but only 50 make it through to your conscious awareness. That tiny keyhole shapes your entire reality. And in the age of AI, if you don't learn to control it, someone else will. Emily McDonald (@emonthebrain) is one of the most followed neuroscientists in the world. She has a PhD in neuroscience, studies how the brain constructs reality, and teaches people how to rewire their brains to win. In this episode, she breaks down the science of how your brain filters opportunity, why discipline makes you more attractive, and why AI is quietly destroying your ability to think critically. You'll learn: Why your brain constructs your entire experience of reality and how to reprogram it Why complaining literally shrinks your prefrontal cortex and what to do instead Why discipline is nervous system regulation and makes you biologically more attractive The reticular activating system and how to prime your brain to filter for what you want Why work life balance is a scam and obsession is actually required for success How AI is cooking your brain by training dependence instead of intelligence Retrain your brain to find EVERY dollar in your business. Learn the profit levers to find hidden cash in your business in my free Masterclass → https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction (00:00:26) Your Brain Constructs Your Reality: The Kitten Study (00:00:54) AI Is Cooking Your Brain: The Hidden Cognitive Cost (00:01:11) Discipline Makes You Attractive: The Science Behind Self-Control (00:02:56) Brain Wave Synchronization: Why You Feel Other People's Energy (00:06:04) Curate Your Reality: The People and Content You Consume (00:08:21) Complaining Rewires Your Brain for Negativity (00:16:32) The Self-Talk Superpower: Performance Enhancement Through Words (00:37:00) The Body Image Brain Hack: Why You'll Never Love Your Body Until You Love Your Body (00:44:54) Be Obsessed or Be Average: Why Extreme Wins (00:33:50) The Reticular Activating System: Programming Your Brain to See Opportunity (00:26:59) Color Doesn't Exist: Reality Is a Construct (01:00:56) Talking to Yourself Is a Superpower: Why AI Is Making You Dumber (01:07:49) Content Creation Without Psychological Tricks: The Energy-First Approach ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Speaker 00

  Parenting unlocks some pretty impressive skills like carrying grocery bags, a soccer ball, and a sleepy kid all at once. Good thing the newly designed Chrysler Pacifica has a few tricks of its own. Hands-free power sliding doors and liftgate, rear seat entertainment, and stow-and-go seating and storage that adapts faster than your family's weekend plans. Visit Chrysler.com to learn more. Chrysler is a registered trademark of FCAUS LLC.

• 0:30Speaker 01

  If you want to be balanced, then you're going to get balanced results. That's just the truth. And I think that work-life balance is kind of a scam. That's fascinating. So what do you do? When you are obsessed, when you are all in, your brain starts to filter your reality for more opportunities to get it done. You need that in order to get what you want.

• 0:45Codie Sanchez?

  Today's guest is one of the most followed neuroscientists in the entire world, Emily McGough. She's going to help you use neuroscience to rewire your brain to win, destroy the negative loops you get stuck in, and the things that sabotage you.

• 0:57Speaker 01

  There's a really cool study. They would put this one group of kittens in an environment with only horizontal black and white stripes. And they put different kittens with only vertical black and white stripes. And then at the end of that, they put them into a normal environment with everyday objects. They would bump into them. They didn't perceive them the same way that a kitten that was raised to see vertical stripes did. Our brain constructs our entire experience of reality. Just like the table legs, a lot of the things that we want are actually right in front of our faces, but we can't experience them if our brain isn't wired for them.

• 1:24Codie Sanchez?

  If people use AI frequently now, are we seeing anything in brain science about that having a negative effect?

• 1:30Speaker 01

  It trains dependence, not intelligence. A practice that I have in my life that is extremely helpful is...

• 1:38Codie Sanchez?

  Let's talk about attractiveness. You have this one video that I thought was so interesting. And it was about that actually, discipline can make you more attractive, and the science has data to back that up.

• 1:52Speaker 01

  Mm-hmm. There are studies that straight up show that traits like... Self-control and reliability and the ability to follow through on your word. Those are all traits that are seen as more attractive by the opposite sex. Like which are, that's kind of obvious, right? Like, yes, when I'm looking at even a friend or a romantic partner. Yeah, reliability is something that I value in someone. When we think about discipline, we think about forcing things and forcing yourself to do things. For me, I've never thought of discipline that way. I remember when I was in my PhD and my friend, we were at the grocery store and she has a mad sweet tooth. And she'd be like, Emily, I just don't get how you're so disciplined when it comes to your nutrition. And for me, it's never been about controlling myself. It's about looking out for future Emily.

• 2:37Speaker 01

  Like, what would future Emily appreciate me do right now? Because nutrition plays a huge role in how I feel. Biologically, discipline is nervous system regulation. How would you feel in a room full of people that don't follow through on their word? Are not trustworthy, are not, you cannot rely on them. Your head is going to be on a swivel because you don't really feel safe in that environment. Versus if you were in a room full of people that you know have your back, you know, you can trust and rely on. You're going to feel a lot more comfortable. And it's the same with your brain. If you're not following through on your own word, if you're not doing the things that you said that you were going to do. You tell yourself you're going to wake up tomorrow morning and go to the gym and you don't do it. Now your brain is on a swivel with you. It's not trusting you and you then don't have that self-trust.

• 3:21Speaker 01

  People can actually feel that, like other people can feel the state of your nervous system. They were doing the study where they were recording one monkey's brain activity. And the monkey that was actually getting recorded was looking off at his friend eating. And then they saw that this monkey's brain activity looked like he was eating, even though he wasn't. And it was because he was watching his friend eat. And even like synchronized swimming or dancing, things like that, or like mob mentality. Our brainwaves tend to sync up with the people, well, with anyone we're in communication with. So even us right now, our brainwaves are syncing up. And if we were best friends, they would be syncing up even more. And that's why when you're with your best friend, you feel like you can finish each other's sentences because your brains are actually syncing up with each other. And then there is chemo signals, which are kind of.

• 4:06Speaker 01

  Chemical signals, chemosignals, chemical signals that leak through the air, especially when you're stressed. And they've done studies where they've had people watch a scary movie that stressed them out, and then they left the room, and then they had a group of people walk in and report how they felt in that room. But what they found was that you could actually feel those chemical signals that people leave behind. And so we can feel other people's states of their nervous system. So that's kind of the longer explanation for another reason why lack of discipline is unattractive, because you can kind of feel that lack of self-trust, that dysregulation. They don't feel like that. And the opposite is also true. You can feel when someone's very confident and very certain in themselves, and you walk in and you just know you can trust them.

• 4:49Speaker 01

  You can feel that, too. And so that is why lack of discipline is unattractive.

• 4:54Codie Sanchez?

  So fast, there's so much to unpack there. But one of them that I've definitely felt, we just, we moved into this office not too long ago, and we're looking for a new office. This isn't big enough anymore. And so I've been touring a bunch. And the weirdest thing, I went to this office, it was beautiful. I mean, like, everything I wanted in an office, perfect for us. But the second I walked in it, I was like, ooh, I feel weird about this place. Nobody was really in there, because usually they clear you out before I bring in a team and sort of measure it and do whatever. And what I asked the real estate agent, I'm like, what's the deal with this one? And they're like, the startup's going under. And I was like, I can feel it. I can actually feel it. And, you know, a lot of people on the internet, we live in Austin, so people in Austin would be like, oh, that's because you're super

• 5:37Codie Sanchez?

  empathetic, or you've got crazy powers. And it's like, no, no, no. It's actually chemicals, probably stress, anxiety, a little sadness, a little fear. It bled out, and I could feel it in that office. Why is it so important that you choose the people that you spend the most amount of time with? Can you talk about brainwave synchronization?

• 5:56Speaker 01

  We have neurons in our brain, right? And they're kind of organized into these ensembles. And you can think of, like, I mean, I used to be in orchestra when I was in middle school. So, you know, there's different ensembles, and there's like groups of five that'll play at a time, right? And so as you're thinking and communicating, you have these ensembles of activity kind of going off in your brain. And what it looks like is waves. So as their kind of, their neuron groups are firing, and there's different patterns firing, you kind of just start to record, and it looks like brainwaves, right? It looks like waves. And so when you kind of record two people in communication with each other, you start to see these brainwaves synced up. This has so many implications for your life, and when people that you surround yourself with... And you know, I, I, to me, it's one of the most important things is the people that

• 6:40Speaker 01

  we surround ourselves with. Like, I am a huge supporter of like, cut them off, make them feel it. Like, I, I, I'm very swift with the scissors. I've always said that. And I've also say, like, you don't have to cut people off. Like, you can love them from afar. Because I have a lot of people come to me, and they're like, but I don't, I can't. And, you know, you can love people from afar. And if they're not serving you, if their relationship isn't serving you, it's really important because you can block your blessings, block opportunities, block the job or the relationship. And I think a relationship is the simplest example, because if you're in a relationship with someone that's not serving your best self or your best reality that you want to live, then you're not going

• 7:22Speaker 01

  to be able to get into a relationship with someone even better. And if you did, then you'd be cheating, right? And so it's kind of like the simplest example. But this happens with the content that we consume too, not just people in our, you know, physical reality, but people in our virtual reality as well. And, you know, you can feel this when you're scrolling on social media and how you feel afterward, which is why it's really important to not just curate your friend groups, but also curate your feed.

• 7:48Codie Sanchez?

  That's such a good point. I mean, in the age of AI, I'm kind of obsessed with that. That's why I'm so excited you're here today, because I feel like we have to become sort of superhuman in order to combat this, you know, technological superhuman that is coming into our existence. And one of the only ways to, to change your brain is, is first to have awareness on it, right? And so that, like, awareness that you have, that you talk about, where if, I, I know, for instance, when I'm on X, I find it stimulating, more sophisticated in some ways, lots of interesting things happening, but immediately when I get off there, I feel terrible. Whereas I've curated my Instagram, it's a hap, I'm a little happy little clam on there. I got you, you know, I got, I got some animals on there, I've got business advice, I'm great. And so it's really interesting. And, and I

• 8:30Codie Sanchez?

  think, I didn't realize how much taking in that negativity from places like an X. Actually even affects me and I'm a little bit older and maybe, you know, don't, I'm not on social that much. So I was wondering, you've had shown some science previously about complaining and if complaining actually hurts your brain.

• 8:49Speaker 01

  Yeah. So complaining does, it will, first thing I want to say also, kind of from the social media point that you were saying, is that there is also something called automatic goal contagion, where we subconsciously pick up on the goals or the focus of others, without even realizing it.

• 9:07Codie Sanchez?

  So is that like a subset of memetic desire, but this is the neuroscience behind it?

• 9:11Speaker 01

  Yeah, sort of. And then that's kind of where that sense, feeling of like, unfulfillment comes from, where we just don't feel fulfilled because we're chasing someone else's dreams, someone else's desires, and they're not aligned with our own values. And then we might not achieve it, and even if we do, then we're not feeling the fulfillment that we thought we would feel because it wasn't our goal to begin with. Yeah, so that's another thing. But back to the complaining piece, yes, so science, neuroscience shows that complaining, judging, criticizing, it can actually change your brain. And for multiple reasons, I mean, the first is that it leads to stress, right? When you're complaining, you are, you're, well, you're also activating neuroplasticity. So you're training negative

• 9:53Speaker 01

  thought patterns and you are training your brain to look for more things to complain about. So you're kind of also entering into this cycle, where you're just going to continue to look for more things to complain about and feel even worse. And then your brain's going to filter for your reality for more things. And, but then there's also the other component where this kind of stress, where you're always, negative, negative thoughts in general, not just complaining, judging, criticizing, but negative thoughts in general, they lead to this stress that actually can shrink your prefrontal cortex. And then the prefrontal cortex is kind of the boss of your brain. It's what makes us human. Also, research shows that there's no form of venting or complaining that is positive,

• 10:35Speaker 01

  unless you reevaluate and kind of tell a new story at the end. Like you reappraise the situation at the end of the venting session. So there's no amount of, people are like, oh, but I just need to get it out. Sure, okay, but when you're done getting it out, you have to tell a new story. You have to kind of reappraise. The situation, if you just complain and then leave it at the complaint, you're actually only training your brain to look for more things to complain about.

• 11:06Codie Sanchez?

  That's fascinating. So what do you do? What does that look like? If I'm like, listen, Kyle, real nightmare at work. Terrible at his job filming us, you know, barely gonna make it. Every time, blah, blah, blah. And then, and then what? And then I go, but he's got great dad jokes.

• 11:21Speaker 01

  So you could do, you could, you could do it that way. Or you could be like, okay, if that's the truth, then what are you gonna do about it?

• 11:29Codie Sanchez?

  Ah, so it could be action based?

• 11:31Speaker 01

  Right.

• 11:32Codie Sanchez?

  It doesn't have to just be a Pollyanna sandwich.

• 11:34Speaker 01

  Yeah, it doesn't have to be like, oh, I'm just gonna think positive and tell a new story. It can be, okay, then what are you gonna do to change it?

• 11:41Codie Sanchez?

  Interesting. So every time you complain, do you catch yourself and then say, all right, Em, but? What are we gonna do about it?

• 11:48Speaker 01

  Yeah, I think one question that I like to ask myself is, am I reinforcing my current reality or creating a new one? Because we're always doing one or the other. And when you think of it from the neuroscience standpoint, right? Like with every thought, with every action, with every behavior, we are either, we are either activating the same old pathways we've always activated in our brain, or we're activating new pathways in our brains. And when we activate new pathways, now we're changing our brain. And our brain is what constructs our entire experience of reality. And yeah, I mean, there's been times when I'm standing in the kitchen and I'm either stressed or being negative or complaining. And I have a vivid memory of the first time I ever used this on myself.

• 12:30Speaker 01

  And I was walking to the kitchen and I was like, wait, Em, are you reinforcing your current reality right now? And I was like, damn it, okay, I need, okay, like, what do I want to do? And sometimes it is just kind of changing my train of thought because there's nothing that I can really do. And a lot of times we're just thinking negatively. And not every feeling has a deep meaning. Like, not every feeling has a deep meaning. Sometimes we're just tired, stressed or hungry.

• 12:54Codie Sanchez?

  Yeah, need a walk.

• 12:55Speaker 01

  Yeah.

• 12:56Codie Sanchez?

  Find him a deep breath.

• 12:57Speaker 01

  Like, when you're tired, stressed or hungry, your prefrontal cortex can't really do its job to the best of its ability. And so I think a lot of times too, because I think people are like, oh, like, are you emotional bypassing? Or are you just ignoring your feelings? But I think it's important to recognize. And I, like, a few weeks ago, I was in my car and I caught myself like, Kind of thinking about something, I forget what it was, I was kind of getting annoyed with someone, and then I was like, I'm hungry. Like, you're just, I was like, Em, you're just in a bad mood right now. There, no one, everything's fine, you just need to eat something, you're in a bad mood. I'm like, oh yeah, I'm in a bad mood. And just identifying it, actually labeling it, activates the prefrontal cortex, and then you bring your logical brain back online, and you're like, okay, yeah. And that doesn't mean I need to change a bad mood, but it's just like,

• 13:40Speaker 01

  you should stop thinking about important things right now, because you're not in the place to be doing that.

• 13:44Codie Sanchez?

  That's so good. My friend and I, a long time ago, when we started hearing ourselves kind of cycle like that, we now just send each other a Snickers meme. Because it's like, remember that commercial, it's like, grab a Snickers? And I'm like, bitch, you need a Snickers.

• 13:56Speaker 01

  Yeah.

• 13:56Codie Sanchez?

  And so anything you can do to have that, like, little moment of pattern break or pattern interrupt is so helpful.

• 14:02Speaker 01

  Yeah.

• 14:02Codie Sanchez?

  Because your brain's also really powerful, so I give it some credit. I'm like, I don't know if I would be able to fight you right now, but I think it's Snickers.

• 14:08Speaker 01

  I like to ask myself, like, what would the version of me who has it all do right now? Like, if I had everything I ever wanted, what would I do right now? And I think that's where I maybe am a little different from a lot of the discipline, you know, information out there, because there's a lot of like, forget your feelings, just stick to the plan, and all of that. And I, there are, there are times when, yeah, you should just stick to the plan, but I think that's where asking yourself, what would the best version of me do right now? Or what would future me appreciate? Because sometimes it is just being like, all right, you're being a wimp, you're being too soft, like, get up and get it done. But then there are other times when it's like, actually, you'll be able to get a lot more done tomorrow or later today if you do rest for a second, or go for that workout, or go for that hike,

• 14:53Speaker 01

  because you'll be recharging yourself, and then you'll be able to do better later.

• 14:57Codie Sanchez?

  You know, I was really good friends with this guy, who was former CIA. And I remember he told me, I was like, how could you figure out if somebody's lying to you or not? And he said, there's a really easy recipe for this. He's like, first of all, you never get them in the beginning of the day, you always catch them towards the end of the day, you don't catch them after a coffee, you catch them with a wine, you catch them after something as hard and tiring and intense, because if, if they just have had a super long day, and they're super beat up, it is so much easier to slip. And he's like, so if that's true for a CIA guy who's trying to find a lie, imagine how we are with big decisions at the end of the day. And so I think you're right. I think a lot of, especially for women, I think a lot of this stuff, and I do it too. I'm like, shut up, keep going.

• 15:38Speaker 01

  I mean, and look, being self-critical is, in my opinion, is not a bad thing at all. And I remember, you know, in the past, I've been on the phone with my manager and I'm like, ah, you know, he's like, Em, the greatest performer, like the greatest achievers, the highest achievers, like most successful people, like they are the most critical of themselves. And he's like, that's just what they are. I'm like, yeah. And it is true. And I think, I, so I think that being critical of yourself and evaluating yourself is not a bad thing at all. I think it turns bad when it starts to drain our energy and when it starts to defeat us and discourage us. And that's kind of the line that I like to draw is, am I,

• 16:19Speaker 01

  am I, you know, criticizing myself, am I kind of evaluating myself so that I can grow? Or am I actually just depleting my energy? And that's where the line needs, or discouraging myself, that's where the line needs to be drawn. And it's for the same reasons of, you know, complaining, judging, criticizing other people, except when you're doing it to yourself, now you're also kind of destroying your belief in yourself. And science shows just again and again, that belief in yourself and, you know, believing in yourself and your abilities improves your performance. It gets you closer to achieving your goals. There are so many studies that show that. There are studies that show that it's even more important than talent or intelligence. And so your self-talk is so, so, so important.

• 17:02Speaker 01

  And I mean, you flip it in the opposite direction, it's also a performance enhancer. Like, something that I've done, kind of subconsciously, not even thinking about the neuroscience of it, is, you know, ever since even when I was in grad school in my PhD, I'd be, you know, grinding all day long at the desk, just working. And the only time I would let myself get up is either to refill my water or go to the bathroom. And so I was very motivated to drink a lot of water. And every time I would get up to go to the bathroom or to get water, I would be like, you're doing such a great job, Em. Like, I'm so proud of you. Like, you got this. Like, you're killing it. And that boosts dopamine. And that also is a little bit of that positive reinforcement, right? Like, if you're trying to train

• 17:42Speaker 01

  Your dog to sit, you're you're not going to be just it's not going to learn to sit and or want to learn to sit if you're just yelling at him the whole time. But if you're giving him that positive like reinforcement and telling him, hey, yeah, you're doing a great job. He's gonna have a lot more fun doing it and actually having fun and enjoying the process actually does improve learning and improve the speed at which you can learn it. And it makes it more enjoyable, makes the journey more enjoyable. And that's what life is. It is the journey. And so, yeah, I think it's important for a lot more than just, you know, your brain. It's important for your performance as well.

• 18:18Codie Sanchez?

  But there are studies that show that we actually get more out of others when we do positive reinforcement as opposed to negative reinforcement in the brain?

• 18:27Speaker 01

  Yes, especially, I mean, I'm thinking specifically about relationships and especially like men and women in relationships. You're actually more likely to get what you want out of the other person if you kind of focus on the thing that you are wanting and and almost and almost priming them to like think, feel, or behave in the way that you want. So rather than just being like, oh, like you never do this for me, be like, I love it when you do this. And that actually makes them more motivated to make you feel that positive way because we want to make each other feel good. And so it motivates us to treat other people in that way and kind of almost fit that mold for the identity that we want to have basically in the relationship.

• 19:10Speaker 01

  And so we're kind of priming them to fit into that mold of who we would like them to be. And so, yeah, I mean, that's specifically in relationships. But absolutely, I mean, and I'm sure you've you've noticed that in life when someone's just criticizing you. Like, does that make you want to, does that make you want to show up for that person? Or, you know, be better? If anything, it makes it makes me kind of just want to spite them. I mean, that's that's just me, though. I have a little bit of a rebellious nature.

• 19:38Codie Sanchez?

  I don't think that's just you. I mean, some of the most successful people I know who also talk about their partnerships and how important they've been, like, talking like Dean Graziosi and his wife when he was on here and Tony Robbins, and they talk a lot about. How one of the reasons their partnership is so strong is they actually never allow certain words to come into their equation about their partners, for instance. So like that saying of like the old bond chain, like that not in their vocabulary whatsoever. In fact, it's always pretty positive, like, you know, my wife, the mother of my children, you know, my, my life partner, like these things that have like really durable meaning. And I always really responded well to that because this day and age is so much cooler to be like, ah, my husband's been such a pain this week, or he doesn't get it, or men, you know?

• 20:23Speaker 01

  Yeah.

• 20:23Codie Sanchez?

  And it's so easy to do that.

• 20:25Speaker 01

  Mm hmm.

• 20:26Codie Sanchez?

  And that's why, actually, there was one video I really liked of yours that was about, this is a little bit about pessimism versus optimism, but about how negativity can actually shorten your lifespan. Is that true? And I found one study that was wild. It was like a Harvard study that had 70,000 women, I think, and it was, it was over like decades. And basically, the study took these 70,000 women over, let's call it 20 or 30 years, and had some controls around, you know, weight and socioeconomics and background and genetic disposition and age and that, whatever. But they took these couple of control groups of women and they ran screened them for pessimism

• 21:10Codie Sanchez?

  versus negativity in the way that they communicated. And over this 30-year period, the women who were labeled as more optimistic, not pessimistic, they lived like 11 to 20% longer than the negative communicating women. And I thought that was fascinating.

• 21:28Speaker 01

  Yeah.

• 21:29Codie Sanchez?

  Like, just by us saying negative words, we could actually live less long? And I would assume that has something to do with the brain.

• 21:35Speaker 01

  Right. Well, I mean, so there's actually some interesting things beyond the brain. I mean, we can think about it from the brain perspective, of course, and, you know, it's, we're kind of getting into this theme here where, yeah, I mean, it's all, it all comes down to stress. And when we're negative and pessimistic, we are more stressed and chronic stress ages us, it ages our brain. There's kind of another branch of research on loving kindness meditation, specifically in women as well, where they've shown that it actually can lengthen telomeres. Which are the kind of the endings of our chromosomes. And there is like a little bit of research and kind of a field looking into kind of like as we age, basically our telomeres and our chromosomes kind of shrink. And so if it's lengthening them, they're kind of thinking that that could be a mechanism

• 22:18Speaker 01

  by which we are lengthening our lifespan. And I've seen that specifically in women. And so I don't know if maybe there's, there's kind of an enhanced effect of positive thinking and optimism in women versus men, or maybe they just haven't looked at it as much in men. But yeah, and so there's, there's the neuroscience component of it, but then there's also the kind of the chromosome and telomere component as well. Yeah.

• 22:43Codie Sanchez?

  And loving kindness meditation is basically where you meditate and you sort of meditate with this vision of loving yourself and loving other people, like as you walk past them and like you can do it live. I remember like Tim Ferriss, a friend of mine, explaining to me that like that changed his life when he did it. Is that right?

• 23:04Speaker 01

  Yeah, so it's a practice of you sit down and you imagine someone that you love. You start with someone that you love. That's the easiest.

• 23:12Speaker 00

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• 23:41Speaker 03

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• 24:11Speaker 01

  And you think, you know, may you be happy, may you be healthy, like sending basically, yeah, like good vibes to them and love and joy and health to them. And then you bring up strangers and then you you send that to kind of or acquaintances, right, acquaintances. And then you actually bring up somebody that you're not on good terms with and you do it with that person as well. And that one, you know, that's why you gradually get tougher. But it's it's a wonderful practice and it's really beautiful. And when I do it, it brings tears to my eyes because of the love it activates. But I actually have kind of a fun little practice that I do. I actually will imagine myself sending beams of love through my eyes at random strangers. So I'll just be standing in the gym and like, you know, if I'm like stretching or whatever, I'll just look around at random people and just like send beams

• 24:54Speaker 01

  of love at them. And it never fails to bring tears to my eyes. Like, it always makes me You're just crying in the gym? Yeah, yeah. Like, absolutely. No, I'm a little different. But but it's it's it's cool, though. And I think it kind of gets a little bit of neuroscience also of you get what you give. And when you and this is kind of another part of complaining, judging, criticizing other people and thinking about what's wrong with other people, like, your brain has to simulate whatever trait it is that you're focused on, whether it is at other people or at yourself, your brain has to simulate that trait in order to understand it fully. And so if I'm sitting here, you

• 25:38Speaker 01

  know, sending beams of love at random strangers, it my brain has to be focused on love. It has to be. There's no other way to do it. And then in that meditation, you kind of flip that emotion around on yourself. And you're just like, that's how it feels to be loved unconditionally. Because I think most people don't know how it feels to love ourselves unconditionally. We know how it feels to love others, but not necessarily ourselves. And it's that

• 26:05Speaker 01

  Is an overwhelming feeling, but that one's a little, that one can be a little trickier. But the going out in public and just sending beams of love at strangers through your eyes. That one, that one's a really good one. And if you're ever sad, or just go out there and do it. And also, you know, you'll be, you'll be raising your own energy. You'll feel really good. You'll feel more positive. And I've had just great things happen also in my life. Whenever I do that, like I'll be walking down the street, waving, smiling at random strangers. And then, you know, I'm like, oh, wow, it feels so good to like send love and joy to other people. And then I'll like open my email. I'm like, oh, new deal came through, you know? So it's like, and when you, when you raise your energy and you focus on the good, it's like more good starts to come.

• 26:42Codie Sanchez?

  You know, it's really funny because one of my favorite mentors told me, um, optimists, or I'm sorry, pessimists sound smart and optimists make money. And I think it's so true.

• 26:52Speaker 01

  Yeah.

• 26:52Codie Sanchez?

  This, you know, it sounds so touchy feely and I'm a pretty spreadsheet girl. So like I'm in the math, but what I like about you is you bring the data to these things that a lot of people think are just too esoteric. They're like, whatever, you two beams of light. But, but, uh, you know, one of my favorites is when I'm in the airport, which is one of the most annoying places to be for me. People don't walk fast enough. Like everything's not on time. There's loud noises. Like I'm like, need to get in and out of here immediately. Uh, and so it annoys me, but one of my little plays, like if you're ever somewhere where you're really annoyed and stressed, I just picture one thing on every person that's walking past. And I'm like, that is so cool. Like your earrings. I'm like, whoa, look how cool those are. I wonder if they hurt. They're really beautiful, you know, and every single human. And so it's actually really crazy.

• 27:36Codie Sanchez?

  I haven't yet found one human that I'm like, the whole package, there's nothing, nothing good there. And so my husband and I'll be at the airport and he'll be like, I am so annoyed. And I'll be like, I noticed she has an incredible purple hair splash, you know? And it's like, he's like, what is wrong with you? So I love that. Now, one other thing that I think maybe comes back to this is that we actually get to craft our reality. According to neuroscience. And so you were explaining this to me pre podcast. And I was like, this is fascinating because you actually did all of this in a lab. And I had no idea what a vision lab was, or I certainly have felt before, like probably, you know, if you're listening, you felt this like, no, no, I saw this and you saw that. And why are you gaslighting me? And this is my real reality.

• 28:20Codie Sanchez?

  But there's actual neuroscience, maybe that says that we don't live in the same realities. Can you talk about that?

• 28:26Speaker 01

  Yes. So, well, so there's clear science that shows that no two people see color the exact same way. That we know, that we know. And I can get into that in a second, but kind of zooming out and in color. I love the example of color because it just really showcases, you know, how literal this is, that our brain is what constructs our entire experience of reality. Our brain constructs our entire experience of reality. And actually, there's a really cool study that really shows this. And it's a kitten study. It was a long time ago, like 1970s, late 1970s, or maybe 1970, actually. But two scientists, they ran this study where they had these newborn kittens and they raised them in complete darkness, except for two hours a day.

• 29:09Speaker 01

  They would put this one group of kittens in an environment with only horizontal black and white stripes, and they put different kittens in an environment with only vertical black and white stripes. And maybe a couple hours a day, they would do that until their visual systems completely developed. And then at the end of that, when they were developed, they put them into a normal environment with everyday objects like tables and chairs. And what they found was that the kittens that were raised only ever seeing these horizontal stripes, they did not respond normally to table legs. Like they didn't react to them normally. They would bump into them. Like they didn't perceive them the same way that a kitten that was raised to see vertical stripes did. And it's because their visual systems developed differently, right? Their brains were programmed differently according to the environment that they grew up in. And so now they're grown up and they're thrown into the real world.

• 29:54Speaker 01

  And they're not able to perceive anything outside of what they saw as they grew up. And I remember when I learned that, I was like, whoa, like if these kittens can only see their reality based on what they saw as they grew up, like what am I missing? Because I grew up, you know, thinking like hearing money doesn't grow on trees and you know, all like the lack limitation, like pessimistic and all that. And so I was just like, what, what am I missing because of the way that my brain is programmed? And I've come to find that, yeah, just like the table legs, a lot of the things that we want are actually right in front of our faces, but we can't experience them if our brain isn't wired for them. And I like using the example of color as well, just because it shows like so clearly that like reality is a construct, like color actually.

• 30:39Speaker 01

  And the reason why no two people see color the same way is because color doesn't actually even exist as a physical property of the world. It's a construct made up by the brain in order for us to kind of decipher different wavelengths of light. The brain made up color so that we could know that, you know, this chair is different from this table. And so it's, it's interesting because that's just color, right? It's, it's true for all of our senses. And it's, it's, it's, I remember when I was on the phone with my grandma and I was telling her about this. She was like, that's terrifying.

• 31:14Speaker 01

  And I was like, no, Mammy.

• 31:17Speaker 01

  I'm like, no, Mammy, it's actually so cool and so empowering because that means that if our brain is constructing our entire experience of reality, you can change your brain to change the reality that you experience. And that's exactly what I did to myself. That's why I'm so passionate about sharing all of this is, you know, I went from struggling so badly with ADHD and mental health issues, physical health issues, all these things. And then, you know, studying neuroscience and epigenetics and all of these different things. I was like, whoa, let me get to work on my own brain. And I remember when I first started doing work on my money mindset specifically, and just seeing the changes in my own kind of like finance finances

• 31:59Speaker 01

  pretty quickly when I had kind of started to get rid of all of my lack mindset and my limiting beliefs around it and all the kind of conditioning, right? The stripes that I saw growing up and become aware of like, where am I being the kitten in my own life based on the way I grew up? That's when you can start to really change. And I think it's especially important to look into that because, I mean, I've been diving into this new, I haven't even made content about this kind of yet, but identity based motivation theory. And our brain actually only allows us to dream up and imagine things that are congruent with our current identity. And so we tell people, dream big, you know, be delusional. But if their identity does not align with that,

• 32:42Speaker 01

  their brains won't even allow them to come up with a big goal or dream. And that's sort of where I was too. I was like, I didn't even know what I wanted to do with my life or what I like, what my purpose was or any of that. And then when I started to do the work on my self-concept and all of that, that's when all of a sudden I had all these big dreams. And my first big dream was going to get my PhD in neuroscience. And I fully went to, I wanted to cure drug addiction and win a Nobel Prize for that. Like, that's what I was studying in the PhD. And so I think working on sort of where like your brain first really is that first step because that's when you start to unlock all the possibilities.

• 33:21Codie Sanchez?

  Fascinating, there's this thing in business that we call the wallet trap. But basically, if you were to put a couple hundred marketers, there's a great study. If you were to put a couple hundred marketers in a room, and again, you had a couple of control groups, but you were to ask them how much, I don't know, this iPad was worth. But they didn't know what the cost of the iPad was. They had no market knowledge and they would say, okay, how much is this worth? Well, Marketers who are supposed to be the best at pricing in the world, like they're pricing experts. They're like, I know how to market. So if I set the right price, more people will buy it. The best people in the world, basically what they do every time you give them an option to price

• 34:02Codie Sanchez?

  things is they price it slightly below what their wallet is capable of buying at that moment. So they basically assume that most people are just slightly less rich than them. And that's how they price on average. So like 70% of people would just price this according to right below what they could buy, right? And then they basically did some of your work, which is worked on sort of, you know, historical bias and their limiting beliefs around money. And then they were able to predict the price of things at a 50% better increase after doing it. And so we find that most owners have what we call poor owner mindset, which I don't love the words because it's kind of got a negative connotation. But they price things below what they would pay for them.

• 34:45Codie Sanchez?

  They don't price them based on outcome. They price them based on wallet. And that's really dangerous in business. That's why probably most businesses die because they don't have enough margin to play with. And so I think what you're talking about is really, really important. And, and maybe this comes into the some of the work and videos that you've talked about according to like reticular activating system and how we prime our brain basically to determine things. You want to talk about what is reticular activating system? Why does it matter in your brain? And how might you be priming your things, good, bad, or otherwise?

• 35:16Speaker 01

  Yeah, priming your brain, to me, that's one of the easiest ways to start practicing your powers. And when I, when I tell people, oh, you have superpowers and you've never, you've never witnessed that in your own life, I think priming your brain and using your reticular activating system to your advantage is one of the easiest and first ways to do it. And, you know, in, in Minecraft, in my business, we have people like, I'll just say like, choose a random object. And after listening to this episode, if you're out there listening, like literally choose just a random object, anything like people choose feathers. They choose shapes. Someone chose a purple unicorn, something, a purple unicorn. And then that day they found a hat full of purple unicorns. So it can be anything, but when you do that, right?

• 35:59Speaker 01

  You're priming your brain and your reticular activating system is a system in your brain that sits deep in the brain stem. And it actually just sort of acts as a filter. So we have around 11 million bits of information per second that arrive to our brain. And only about 50 bits per second actually come through to our conscious awareness. So that's 10.99999 million bits of information are being filtered out per second by the brain. And the the reticular activating system is kind of one of the key players in that. And so basically what you do is you'll priming your brain is is you. There's many ways to do it.

• 36:40Speaker 01

  I was just reading a study about how they actually had people. They they asked people to write about a time where they felt very powerful. And then they had another group write about a time where they felt powerless. And then they had them go and do an interview to get a job. And these people that were interviewing them had no idea that even of the conditions of the study about power, powerless, any of that. And they ranked the people that did the the kind of where they wrote about a time they felt powerful. Those people performed far better than the people who wrote about a time where they felt powerless. And and because you can speculate that these people, their brains were primed for power. And their brains were primed for, oh, I'm great, I'm powerful.

• 37:24Speaker 01

  And they went into that interview feeling great and powerful. And so they performed in a great and powerful way. And so this this will affect your performance, your behavior. But also, like we were just talking about how your brain constructs your entire experience of reality. And the visual system is so cool. I think that that's one of the coolest sensory systems we have. I might be biased, but you know, we don't see the world with our eyes. We see the world with our brains. Our brains are what construct that image, right? And color is one example, but even people with, let's say, like body dysmorphia, they've actually found that there's differences in activation in different areas that are responsible for putting together the image that we see. So they're actually their brains are actually putting together a different image of themselves. So you tell them, oh, it's on your head, but it's not. Their brain is actually constructing a different image of themselves.

• 38:09Speaker 01

  And that's why I I remember I told this to my friend, like when I first went to my PhD too, and I was like, I told her, I was like, you're never gonna love your body until you love your body, because your brain is what constructs the image of you. And you can do, you can get all the surgeries and fitness and the diets and the nutrition. But if you don't love yourself, you're never gonna like the image that you see in the mirror. And that's because the image you see in the mirror is not an objective image. It's the image that your brain puts together. And the point of me sharing this is because when you prime your brain, you change the way that your reticular activating system filters that information arriving. Right? Over 99% of the bits, the information bits per second are being filtered out. And when you prime your brain for like that, in that study, power,

• 38:52Speaker 01

  now your brain is gonna be filtering everything that comes through for power. And it's like, oh, I look in the mirror and I'm seeing myself as more powerful. You will literally see yourself differently in the mirror. You will feel differently. And so, and even like if your interviewer, like you talking, you talking to me, all of a sudden now I'm gonna be like, she thinks I'm more powerful. And I'm gonna be hearing you differently. And so you start to experience reality differently, the way that you feel, the way that you behave, the way that other people are coming across to you. And then that, that changes your entire experience. But then it also changes what you see. And I was, I think I was talking to my brother about this yesterday. But it's like, and there's like this red car kind of example where if you're walking down the street

• 39:34Speaker 01

  and I ask you, how many red cars did you see in the past five minutes? You would not be able to tell me, probably.

• 39:39Codie Sanchez?

  Definitely not.

• 39:40Speaker 01

  You would not be able to tell. Because you're in your head and you're thinking about something else. But if I told you, okay, now walk down the street and tell me how many red cars you see, you'd be able to tell me exactly how many red cars you see, because your brain was filtering your reality for them. And so that's kind of the power of priming. You prime your brain and now you're going to notice those things in your reality.

• 40:01Codie Sanchez?

  So good. So let's play this out. Let's say you're listening right now and you don't love your body. You know, I, I've been there, getting older. I like noticed that today. I went to the gym. I usually go pretty early, but I went and ended at eight. And eight o'clock is like this boxing class. And fucking, those chicks are hot. Like they're, it just, everybody is like tan, they've got six packs. Like everything's perfect. They've gotten all the work done. I'm like, oh my God, you guys look great simultaneously. I'm like, I haven't gotten a tan in a minute. You know, I'm not working on my fitness in that same way. So I have a minute almost every time where I'm like, oh, man. I wish I looked like that. And I think that's part of a lot of women today.

• 40:44Codie Sanchez?

  Like, you know, I'm sure there's just like, there's levels to the game, right? If I say that to some people, they'll be like, Cody, you're crazy.

• 40:50Speaker 01

  Yeah.

• 40:51Codie Sanchez?

  If I say that to a person who's like at a level I want to be, they might be like, well, you could do this and this and this, right? Levels. So what do you do when you hate your body? Or when you hate a part of your body? Like, how do you as a neuroscience? How do you as a neuroscientist reprogram that?

• 41:06Speaker 01

  I love this question because someone in my group actually just came to me with this. And he was like, should I start going to the gym with a giant sweatshirt on? And when I look in the mirror, just I'm like imagining it changing. And I actually have, I think, a bit of a different approach when it comes to fitness. And I think I kind of have been manifesting and priming my brain and placeboing myself on accident without even realizing it. But I think, you know, and you probably know about, I think I learned about this in a business course, actually, which is that, you know, there's a minimum and a maximum to which we will allow ourselves to fluctuate between. And if you're trying to reach a level of fitness that you've never been at before, you kind of have to break through that top ceiling that you've ever been at before. And, and I think a lot of that comes with identity work.

• 41:51Speaker 01

  And, and I know for me personally, I, I was doing P90X in middle school. Like, I, I've always been fit, always. I've had abs literally my whole life. And, and it's just, this is just who I am, right? And I'm, as I say that, I'm like, yeah, exactly. That's who you are. And your brain work works 100% of the time to keep you consistent with who you are. The first step is, you know, shifting your identity to I'm the type of person that I'm, I'm like those girls. Like, you said you want to be like those girls and go in the, you're like that then? Like, that's the type of person that I am? And you just start identifying as that type of person? And now, what kind of things do those girls do? They go to that boxing class. And so now it's asking yourself, like, what are the kind of activities and habits that women like that? Do, and it's that they're going to that boxing class.

• 42:35Speaker 01

  They're probably pretty serious about their nutrition, too. They probably get their full hundred or whatever ounces of water a day. They're probably doing a lot of things and that's just who they are. But when you start to identify as that version, then it's very simple to ask yourself, okay, what are, how do those people, how do women like that move? And then you just start moving like that. And then, you know, you'll fluctuate as everyone does. And it's all about just giving yourself grace and bringing yourself back as frequently as possible. But then I think placebo effect is a real effect. Your brain triggers biological changes in your body. I think we've been talking about that with negative self-talk and criticism and hate and judgment. You know, that triggers cortisol and all that in your body and that ages you.

• 43:18Speaker 01

  But you can do the opposite where you look in the mirror and I literally, we were, we were snowed in in Dallas this past weekend and we went on like a family gym trip. And we all walked out and we were in the car and I was like, guys, we all just paid our hot tax. We're all skinny right now. And I'm in the car, I'm like, congratulations, everybody, you're skinny. And that's just the way that I think, like, I just, I'm a very, like, I guess, just dramatically positive person, at least most of the time. And, and I, I think, you know, something that I don't realize until, you know, now that my brain's filtering reality for kind of those examples, like, yeah, what was I doing? I was priming everyone's brains and almost placebo-ing all of us to be like, yeah. And they've done studies on that where they've told women, like, hey, your job of cleaning this hotel is actually a workout.

• 44:03Speaker 01

  It actually is a workout. And they told other women, you know, just, they didn't tell other women anything. And the women that were told, hey, your job is a workout, they burned more calories. Like, they actually burned more calories because they, their brains were primed and they believed it. And who knows, they might've been cleaning with a little extra, you know, they might've been, you know, flexing their core when they were doing it. You don't, we don't know that. But the point is that when you start to like have that mindset as you move, right? Your brain is going to be filtering everything that you're doing. And another thing that I like to do is like even when I'm eating, like something I've always done on Thanksgiving. Is I will hit glutes the day before or the day of Thanksgiving and I'm like every single calorie I eat is going straight to my glutes. And that's just the way that I think and you know, is that accurate? Does it actually work that way? I have no idea.

• 44:46Speaker 01

  But I mean, in my mind, it does. And so I'm almost placebo-ing myself. And literally, so what someone, one of my students in Minecraft, it was a couple of weeks ago that he kind of came to me and he was like, how should I go about this? And I was like, you need to be eating with the mindset and placebo-ing yourself. And you know, that's an ancient practice of praying over your food, right? So just set intentions into your food. And then as you're working now, when you're looking in the mirror, every single rep, right? Mind muscle connection is a real thing and it does improve your results. So have the mind muscle connection, be like every single rep, it's like, yes, I'm building my muscles. And he came back two weeks later and he was like, I've literally seen a bigger difference in two weeks than I've seen in so long. And so that's sort of my, in a nutshell, way that I would start going about it.

• 45:27Codie Sanchez?

  So good. Next time you see me, I'll be at the boxing class, I'll be, I'll be jersey tan. You know, I heard some jersey come out right there. I heard that, that was good.

• 45:34Speaker 01

  I'm from upstate New York, so.

• 45:36Codie Sanchez?

  Okay, okay, a little upstate New York. Yeah, you know, one of the things that has helped me is I just always try to set like one PR every time I go to the gym. Just, and it could be little, like last time I did 10 reps at this amount, next time I'm just, I'm gonna do 11. But like every time to have some tiny forward progress, hey, last time I was only here for 59 minutes, I'm gonna be here for 60 minutes. Like have some personal progress, I think is so cool. I actually, like, this is maybe to go the opposite side. We're giving ourselves some love, we're being positive towards ourselves, but I think there's also data that you've found to show being obsessed and actually a bit delusional helps you be more successful. Is that true? And what does the science tell us about that?

• 46:21Speaker 01

  Yeah, absolutely. So neuroscience shows that, you know, being extreme and going all in, like that, like you need that in order to get what you want. You really do. And when you think about it from just beginning from the perspective of, we were just talking about the reticular activating system, your brain filters your reality according to what you're focused on, right? And we're just talking about priming. And so, and I, I love to use the example of, you know, back in the day when I first started creating content, I was posting an affirmation picture every single day. I would post a picture of nature. It was a nature photo that I would take and then a little affirmation on there, on my story, every single day. And everywhere I went, I would be like, oh, that'd be a good affirmation background. And I would, my, my brain was literally filtering my reality for

• 47:06Speaker 01

  opportunities to take a picture for the affirmation tomorrow. And when you are obsessed, when you are all in, when you're doing something every single day, your brain starts to filter your reality for more opportunities to get it done. And so that's, that's kind of the first example, right? And then, of course, there's the neuroplasticity kind of components of this as well, right? And if you want to live the life that you want to live, if you want to change your reality, you have to change your brain first. Like, I hope that's very obvious through this episode is like, you know, your, your reality and your experience of it depends on the way that your brain is wired. And so if you want to change your reality, you need to rewire your brain. And the way that you do that is neuroplasticity. Neuroplasticity is the ability for your neurons

• 47:48Speaker 01

  to basically change and adapt. And that doesn't, you know, you can, that goes on, right? They've shown that now that you can do this, you know, throughout your life, not only when you're a little kid. And so from when you are kind of extreme obsessed, all in, well, neuroplasticity depends on repetition over time. And it's improved with kind of emotional intensity. And so when you are kind of like obsessed and devoted, I, I mean, the word obsessed can, it can go different ways. It might trigger some people. But the way that I think about it is devotion to something devoted to your purpose and your passion. And I think that, you know, being an extreme about who you are, like, those are the people that make it. Like, those are the people that, the people who are extreme about being themselves and their goals, like, those are

• 48:32Speaker 01

  the people that make it. And it's because exactly like I was just saying, there, well, it changes your brain, it activates neuroplasticity to do that, because you are focused on it all the time. You're, you're strengthening those pathways for what you want. And then your brain is then filtering your reality for opportunities, people. Like, I might meet a person, be like, oh, that person, you know, or an opportunity, or a person, or a place, a location, an object, whatever it is. And so I start filtering reality for it more. And then you start to get momentum, right? And, and it's, it becomes your life. And, and so, yeah, that's, that's sort of the, the neuroscience behind why, kind of like being extreme and going all in. And I think that, you know,

• 49:16Speaker 00

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• 50:15Speaker 01

  I've talked about this before and people will be like, "Oh, what about balance?" And I'm just, if you want to be balanced, then you're going to get balanced results. Like, that's just the truth. And I think that work-life balance is kind of a scam. I think the balance actually happens between the waves of life. And, you know, I would not be sitting here where I am today if I wasn't... When I was in my PhD, I was getting up at 6:00 a.m., I was working out, or even earlier, and I was working out, and then I was going to the research lab, doing research in the lab. And then I would go to my own courses, and then I would go TA, undergraduate courses, then I'd get home, do my homework, then grade undergrads' exams, and then do, read research papers for my research. And then I would create content on the side, because I was living like Hannah Montana at the time, and I was also a content creator by night.

• 50:59Speaker 01

  So, there was no balance about that. Like, how often did I see my friends? How often was I... But it, and I was not burnt out. I was not, that was one of the happiest times of my life. Like, I was so happy and it was because all of that was fueled by purpose. And so I think, you know, and then, you know, I graduated and I moved to Florida to the beach. And I had a little bit of that, like, okay, let's enjoy what got me here for a second. And then, you know, I'm like, all right, now I'm good. Let's get after it again, get to the next level. And so we're gonna have periods of growth and output and then we'll have periods of input. But I think that if you're trying to balance everything all at once, then you're not gonna be able to give your 100% to anything.

• 51:41Speaker 01

  And I personally, I'm going through that, like currently with writing my book. It's like, you have to let some of the balls drop on the floor in order to give your 100% to anything. And I think that, like, hearing that almost makes you be like, it's like a relief. Like, okay, like, I don't have to, like, you're talking about fitness, like, if I'm focused on, like, fitness is taking a backseat. Like, we don't have to be balanced with everything right now. Like, there can be things that I'm gonna let drop on the floor for a little bit while I'm in the pursuit of something purposeful and meaningful to me.

• 52:11Codie Sanchez?

  Yeah. Yeah, it's like, are you burnt out? Are you just spending too much time on things you don't really like to do? With no reason why you're doing them. And I think half the time, you know, people just don't have a why big enough. And if their why was bigger, they would actually be able to do the thing that they needed to do that was right in front of them. So I totally agree. It's kind of funny, too. We teach people about buying businesses a lot. And, uh, and I actually use, in one of my slide decks, the reticular activating system. Because one of my favorite mentors, he said to me, like, this incredible line. He's like, um, imagine you're walking on a path and the path is littered with rocks. And he shows me a picture of a rock. It's a very ordinary looking rock. And I go, yeah, it's a rock. He goes, you pick this rock up on your walk. I go, I don't know, probably not, seems heavy.

• 52:54Codie Sanchez?

  And he goes, well, if you were to crack this rock open, there's all these indicators on this rock that inside of this rock is a diamond. And so when they crack it open, they show that there's a diamond in the rock. And he goes, the problem with you is your opportunity will always be limited by your ability to recognize it. And so if you can't recognize opportunity around you, you'll never even realize it was there. And that's what it's like when you're looking for a deal. If you're trying to find a business, if you're trying to buy something, it isn't going to like come up and slam you in the face and you don't even know what it looks like yet. So how can you find it when you don't know what it looks like? I think a lot of particular activating system that's interesting is life, the things in life that are going to make you successful, they're not a Toyota red car, which we already know what it looks like. You have to like have the reps to realize what is activating and then go after it.

• 53:37Speaker 01

  Yep.

• 53:38Codie Sanchez?

  Just like the first time you saw a lion in the savanna, you really maybe didn't have the word for a lion. You had to kind of explain this thing's going to murder you. And so I think it's so important that people understand this rewiring of the brain because you can change your entire perception about what's around you with everything from success in life to buying a business, which is the weirdest of things.

• 53:55Speaker 01

  Yeah, I was gonna say like, it's a perfect example because it's true for buying a business, but then also my mind immediately goes to relationships and people and you're like, oh, like, how do you meet your soulmate? How do you attract the love of your life and all that? I mean, I dated like a scientist and I had a very clear, with every person I dated, like, it was what I don't like and what I would do like that I want to carry forward, that I want to add to my list of traits that I want in someone. And my fiance that I'm with now, like, he checks every single box on the list. And so what you're saying with The Rock is like, how would I have known who I was looking for if I had not specifically described what that thing, who that person was? And I think a lot of, like, it's true for not just business, but so many different things in life, like the

• 54:39Speaker 01

  job that you want, or the relationship that you want to be in, you need to be so clear about it. And exactly like you're saying, like, if you don't know what that looks like, then it could be right in front of your face and you're, you won't even realize it.

• 54:52Codie Sanchez?

  That's why it's so important, especially in this age where AI and everything is trying to distract us every seven seconds. There's just, we're in a distraction machine, non-stop, basically. And so if you can't take your brain back from this reality around us, I think you're going to be in a world of hurt. So I think it's so important, the work that you're doing. I know a lot of people are like, oh, she's a beautiful girl on the internet talking about mindset. It's like, no, no, it's way deeper than that. Like, if we can get people to actually take control of their brain and recognize it, then we can take our power back from a series of machines that are incredibly adept at stealing it from us. So I'm glad you're doing the things that you're doing. And I wanted to, I wanted to hit on like, two other really, really specific things. Which is, in this world with all this information, you're a scientist. You just said you date like a scientist. But there are so many studies.

• 55:37Codie Sanchez?

  There's like a study for every side of everything. Are there tricks that you use to try to determine like, this is real information? This is fake information? This is a good study? This is a bad study?

• 55:48Speaker 01

  I will say, when I was in my PhD, we had a whole class where it was literally just different person would present a different study every single week and we would just tear it apart. So, every study has flaws. And I was one of the, I've been the person doing them. So, and I know personally that they're done by humans. And humans are, by definition, imperfect. And so, every study is going to have its flaws, which I think is why it's important, I think even more important than looking at one study versus another is looking at many over the same topic. And so, for me, when I am wanting to dive into, you know, like a topic, I read many studies and many articles.

• 56:30Speaker 01

  And if possible, a meta-analysis, which is sort of like a summarization of a ton of different studies. And I think that's the way that you can actually, and then there are journals that are, you know, quote unquote, "better" than others. Like, if it's published in Nature Neuroscience, then it's probably pretty good. It's probably a pretty cool study. But then also, there have been studies, like, there was this one study that we looked at that was in Nature Neuroscience that was a rat hide and go seek game. And so, there, it's not, it's not so clear cut. I think sample size is extremely important. And so, when you're reading a study and you're looking, you wanna know whether or not it's good, you can look at sample size. And if it has, you know, few, like, less than, I don't, I don't wanna give a specific

• 57:12Speaker 01

  number, but if there are few participants, then it's more like, there are outliers in every single study. So, it's, I think it's important to look at Studies with giant sample sizes, those are better. And if there's, if it's a small sample size, then I think it's also just important to be aware of that. Like, it doesn't mean that, oh, this study's wrong. Like, there's this one study that I really like, and it's a very small sample size. But also, you know, I recognize that it's on the frequency 528 hertz, which is a sulphagenium frequency, and in the spiritual kind of side of things, it's correlate, like, we think of the heart chakra. And like, in the spiritual world, that's what that is. And so, of course, there's not going to be a ton of studies on that. But there is a very small study that shows that actually it can have the ability to reduce cortisol

• 57:57Speaker 01

  and relieve anxiety and stress. And I've actually found in people that I work with that it's extremely effective with people. And so I think that it's important to recognize also that, like I said, there are outliers in every single study. And it's, and I like that you bring up AI. And, and I think in, in this age, it's not just about AI. It's just about information in general and being tuned in to your own intuition. And knowing that, okay, this, there might be a meta-analysis and a billion studies showing this one thing, but actually, my intuition is telling me this, and this other thing actually works for me better. And it, that's okay, too. That doesn't mean that you, like, you might just not fall into this specific category. So I think, like, being able to listen to your intuition and being in tune with yourself

• 58:42Speaker 01

  is one of the most powerful things that you can do.

• 58:45Codie Sanchez?

  Yeah, I like it. And checking your facts, too. You know, I think, I saw a video the other day, I don't know if you saw it. It was like, kind of like, an old Eastern European, maybe Japanese-looking monk. And, and he had this study that he was talking about, about how, what a woman, in Feng Shui philosophy, if, if a woman is laying often, you know, in her house, out of laziness.

• 59:09Speaker 01

  I know exactly what you're talking about.

• 59:10Codie Sanchez?

  Yeah. And, and, you know, sleeping too much and lazing about, that actually, according to Feng Shui, this is good. She is bringing, like, calm and peace to her household and blah, blah, blah, blah. Whole study. I watch it, and I'm like... This can't be true. And then I see how many, it's like 3 million views, 300,000 shares. And I look at the comments and everybody's like, oh, exactly, I knew it. You know, so it's a lot of confirmation bias.

• 59:35Speaker 01

  Yeah.

• 59:36Codie Sanchez?

  And low and behold, one, the study's not true. I look it up online, of course, there's no such thing as like Feng Shui lays about strategy. And then two, it's AI. It's not even a real human.

• 59:46Speaker 01

  Oh, wow.

• 59:47Codie Sanchez?

  It's actually created, it's just like some AI-derived monk who now has 2 million followers online.

• 59:52Speaker 01

  I've seen those videos, I know exactly what you're talking about.

• 59:54Codie Sanchez?

  Well, and I've seen them rip yours off. So I've even seen ones where there's like, you know, I've obviously seen it with me too, but like I've seen, well, they'll take something that you say, twist the word slightly, recreate it, but it looks just like a woman. There's just something tiny bit off where I can kind of tell it's AI. But increasingly, that that idea of intuition and then double-checking is so important because holy hell, they're going to be able to just, you know, take information from everywhere and really make us question things. Which is why I think it's important, like that you've trained, you have a background in this. I don't think that's the only way we should judge people, but man, we gotta have some sort of color.

• 1:00:27Speaker 01

  Yeah, and I think that's where in my content especially, I love a good study here and there to describe something that I'm talking about. But a lot of my content, I would say most of it is really more on the scientific principles and foundations of the way that the brain works. Like, I'm not over here like, oh, this study. I do have some content like that when I'm finding out something cool, but I really like to talk more about like, for example, the default mode network and, you know, kind of what we know about the way that it works. And then extrapolate that to something that we go through in life. And I'm like, this is what, you know, neuroscience explains about the brain and then this is how we can use it. Rather than just being like, oh, this study shows this, so this is the way that it is.

• 1:01:12Codie Sanchez?

  Yeah, it's smart. Let's, let's end on two things.

• 1:01:16Codie Sanchez?

  If people use AI frequently now, are we seeing anything in brain science about that having a negative effect on their brain? Are you tracking this at all?

• 1:01:24Speaker 01

  Yes, so there is a kind of, I mean, it's gotta be recent, right? It's kind of new, but it's a study out of MIT that's shown that they had people use AI versus Google versus nothing to write essays. And what they found was that over time, it led people that used AI specifically, like, less engagement in their brain, less activation, and overall, less critical thinking. Yeah, less, it shows that over time, we have a decrease in critical thinking abilities. And I make that point specifically, and I like that study because I talked about on social media about, hey, AI is cooking our brains. And people were like, oh, but how is that different from Google?

• 1:02:05Speaker 01

  And it's a lot different because when you're Googling something, you're having multiple sources come up and multiple results, and you have to read through those results and then come to your own consensus. That takes critical thinking ability and logical thought, and AI doesn't work like that. It's ask a question, and here you go, this is it. Even if you ask it for multiple things, multiple kind of sources, it's still summarizing these multiple sources. It's doing all of the critical thinking for you and taking any of that out of the equation. And I think, you know, beyond that, one step further, kind of tying in the intuition point of it as well, and this is from my own experience, most of my content is from my own experience, and then I'm like, huh, I wonder how this is affecting my brain.

• 1:02:47Speaker 01

  I remember I was sitting and I was actually trying to make content, and I was like, why am I blanking? And I had realized that, you know, a practice that I have in my life that is extremely helpful, it's helpful for my creativity, for being in tune with myself, for, you know, making content, but also just, you know, being ordered in my own brain, is talking to myself. Like, I always, if I'm driving, if I'm going for a walk, I will straight up be like, Em, how are we feeling? And I'll be like, oh, sorry, I feel right now. I'm like, okay, like, where are you on your way to? I will literally talk to myself like I am talking to my best friend and be like, oh, like, I'm like, I'm feeling a little anxious right now, a little overwhelmed. Oh, why are you feeling that way? And literally have a conversation with myself.

• 1:03:28Speaker 01

  What I stopped do, I stopped doing that kind of when AI and ChatGPT came out because There's this external brain that I can go and have a conversation with and so it doesn't have to be by myself. And at first that was great, but what I started to realize was over time, I wasn't, that takes you out of connection with yourself and your own intuition. And, and it trains dependence, not intelligence. And so I stopped doing that and I'm back on talking to myself when I realized that.

• 1:03:55Codie Sanchez?

  Just beams of life, talking to yourself, crying in the gym. Is that a picture of you now? This is incredible.

• 1:03:59Speaker 01

  That's literally me, like driving in the car, like I'm, I'm like, oh yeah. And people definitely think I'm on the phone, but I'm not. And sometimes if I'm going for a walk, I'll put headphones in so people think I'm on the phone, but I'm fully just talking to myself. And it's, it's so powerful, you know, and it's great. And I, I come to the most amazing realizations and like resolutions to things and, you know, and just thinking about just so many different things about life, doing this and I'll, I'll have the most incredible, yeah, realizations. And I remember, I mean, I tell my fiance, I'm like, oh, like I had a realization. He's like, oh, what a surprise because I, I have, at least before AI, I would have one at least once a day that was life-changing. Like literally life-changing, shifting the way that I think.

• 1:04:44Speaker 01

  And then after that, so yeah, I, I don't, I don't do it anymore. I actually talk to myself and then if I want to, I'll kind of do a voice memo recording of that whole session, talking to myself. And you can just copy the transcripts, put it in a chat GPT and then just have it bullet point everything out. Cause I still do like to have it visually, but, um, because I like to analyze myself like that. But, uh, but yeah, I think outside of sort of, you know, reducing our ability for, to critically think. And it, it trains dependence on something outside of ourselves. And something that I tell people in Minecraft all the time in my program is, you know, all of the answers are within you. Like if you are in tune with yourself and your own intuition, like people will ask me, and there's also something is a dumb question, but people will ask me questions.

• 1:05:29Speaker 01

  And I'm like, why are you asking me that? Like that is a question for yourself and that's a question that only you can answer. Like I can't sit here and tell you what to do. You need to like do what's aligned with your own intuition and. And you know, I think with AI, we're almost training outsourcing ourselves.

• 1:05:45Codie Sanchez?

  I think, yeah. I'm actually, I have a couple of friends that have like therapy apps, I guess, that are AI-based. And I just can't get on board. I just can't. And even if they're talking back to you, I do think that, you know, this idea of being able to work through your own thoughts, and then maybe you could go later to something and say like, is there a historical precedence for this? Like, what does this mean in my brain? Are there some ideas? But the idea that every time you're feeling something, you talk to a machine that is already pre-programmed to be relatively narcissistic and that it wants you, it basically is like, as my friend Arthur Brooks would call it, a dark triad narcissist, which is it wants attention because it is programmed for more use. That's how it makes more money, AKA how the platforms make more money is you use it more.

• 1:06:29Codie Sanchez?

  It's programmed to actually give you positive feedback because that increases your attention loop. And it's also programmed for confirmation bias because then you'll use it more. And so, you know, I remember I was using Claude the other day, and I'm a huge AI fan for building things. Like, building things, it's unparalleled. Nothing has ever existed like it. It will remove human like monotony in a way that I don't think we're ever prepared. We're not prepared for it. But when it comes to critical thinking, I would never use it. I mean, I went to Claude the other day, and it was when the Claude code or Claude cowork just came out, which is basically, it's a way for you to code without actually coding.

• 1:07:05Speaker 01

  Yep, yep.

• 1:07:05Codie Sanchez?

  And so, anyway, if anybody wasn't aware. And so, I went in there and I started using it. I had never used the thing before. I'd used Claude intermittently, so it couldn't be very trained on me personally. But I was asking for some sort of data on something in the business, like, hey, this is happening. I think it's this reason. You know, we need to go deeper into, I don't know, lead capture, like, whatever. We're not, we're not having the conversion that we want. Let's just pretend like that was it. And so, it gives me this whole thing, and I ask it to look at a bunch of data. It gives me a bunch of data back and a lot of opinions. And I didn't ask it for opinions. I asked it for data. And the opinions were really fascinating. They were very strong. And at the end, and I said, like, give me like multiple different modes of this, lots of different pathways.

• 1:07:47Codie Sanchez?

  Like, what do we think these things could be? And at the end, it literally gave me an opinion. And it was like, you need to stop planning and worrying about this so much and make a decision. Like, you're fully capable of this. And I was like, the fuck am I asking your opinion for? And then I was like, and then I was like, please cite your sources. I don't see any of the sources cited. Where are these from? And you're like, and it apologized. It was like, you're right. I'm sorry. I made those numbers up. And I screenshot it. It was so ludicrous. I sent it to the CEO. I was like, the fuck is this? And he's like, we're working on it.

• 1:08:19Speaker 01

  No, I mean, I've, I've, when I was fresh out the PhD and I was doing something, I remember I was talking to it about something about like one of the research projects. I think actually it was while I was in my PhD and it straight up was wrong and it will, it will, it will straight up answer incorrectly. And, and yeah, so I think when it comes to certain things, I mean, it's definitely like, it's not always correct and you need to double check it. But yeah, I think it, and I don't want to demonize it though, because like you said, it is, it can be very helpful. Like, I know like my business partner uses it a lot for different things and it's great. And it's even been great for me and it's helpful, it's helpful for even like organization and things like that. And like you said, like monotony and just different like admin tasks, it's very helpful.

• 1:09:01Speaker 01

  But when it comes to, yeah, being, doing the things that humans do best, which is also like being creative and, and thinking critically, it's, it's really important. And I think also we're moving into this new age where imperfection, and I think, I think one of the greatest things that AI is actually teaching us is the beauty and imperfection. Like, I think, you know, when we hear a video or a script that's written by AI, we can, we, we don't feel as connected. It feels a little disconnected. It doesn't feel, you know, and, and it's almost showing us that imperfection. And we've always heard, you know, oh, there's like imperfection is beautiful and all that. And we've heard that. But I think AI is actually showing us that, that there actually is so much beauty and imperfection.

• 1:09:46Codie Sanchez?

  Yeah. Well, okay, here's what I want to close out on. This is selfishly for me, but it's been so fun watching your content journey. And I was curious, you know, you're at like basically two million followers now on Instagram. You've been doing this for two years, right?

• 1:09:59Speaker 01

  Like two and a half.

• 1:09:59Codie Sanchez?

  Two and a half. Amazing. And, um, and you're growing like crazy. You have incredible engagement. You take complex topics really simply. And I was wondering, how much of your content do you use like neuroscience and how we think about things into even the way that you communicate?

• 1:10:16Speaker 01

  Not at all.

• 1:10:17Codie Sanchez?

  Really?

• 1:10:18Speaker 01

  Not at all, surprisingly. And I have people that have asked me like, oh, is there a reason that you do you move this way? And I'm like, no, I'm, I am, like I said throughout this episode, like I was diagnosed with ADHD in high school. And so the way that I share content is very much how I would want to hear it. Uh, and that's just, I make it for me and I, I like my assistant, my full-time assistant is my best friend since high school. And she loves my content too. And so if I have an idea or something cool that I learn, I will literally call her up and tell her about it. And the way that I tell her is the way that I make the video, because if I can make her understand it and keep her engaged,

• 1:10:57Speaker 01

  then I know it will work for the audience. And so for me, it's, yeah, I don't, I've been, I've been kind of, people have asked like, oh, are you using like psychological? None of it at all. It's, it's really just whatever I'm excited and lit up about. And I've found that the content that does best is the content that I'm the most excited about. It's whenever I'm energized behind an idea, those are the ideas that do great. Like the extreme one, the one about the neuroscience, why it need to be extreme? Like I had just done a whole coaching call on that. And I got off the call and I was like, I am making a video about this. Didn't even really think it through, just recorded it and then it hit like 12 million views. So yeah, there's, there's no real kind of like psychological tricks behind them.

• 1:11:36Codie Sanchez?

  It's a good roadmap.

• 1:11:37Speaker 01

  Yeah.

• 1:11:37Codie Sanchez?

  The idea of you need to be excited about what you're creating. If you don't want it, nobody else probably will.

• 1:11:42Speaker 01

  Right.

• 1:11:42Codie Sanchez?

  And I love testing it past another human.

• 1:11:44Speaker 01

  Yeah.

• 1:11:44Codie Sanchez?

  And like having one human that you're talking to as opposed to. You know, you're talking to 2 million people. Well, that's kind of like this amorphous thing.

• 1:11:53Speaker 01

  Yeah, I think the type of people, and this is true for not just me content creating, but anyone having goals or in general, is definitely important, the type of person that you run it by. Like my fiance, for example, he, there's been times where he's completely not on the same page. He's just, and I'll say it and he'll be like, I don't know about that. Like, there was one video I wanted to create, like, I call it my armpit video, but it's about, you know, like, your armpits don't stink because of sweat. They smell because there are, there's bacteria that lives in your armpits that breaks down the sweat into smelly molecules. That's actually why. And, um, and knowing that, for me personally, I have very sensitive skin, at least in my armpits. And so I've always, I've had to use like either special deodorant or just straight up hand sanitizer.

• 1:12:35Speaker 01

  And if you use hand sanitizer, it actually kills the bacteria on your skin and then your sweat doesn't get broken down into those smelling chemicals and you just straight up don't smell. And so I wanted to make a video about that. And he was like, why would you make a video about that? But that video like popped off and it did great. And I was like, because I'm excited about it. And I'm like, it's some, a little cool scientific fact. And, um, and so, yeah, I think, I just say that because, you know, there are people that you're gonna tell your ideas to, your goals to, your dreams to, who are not gonna get it. And that doesn't mean that it's not a good idea or a good goal. I think that's where, and, and that doesn't even mean it's a bad person, right? Like, this straight up my fiance that we're talking about, and he loves me. And so, but my best friend, she's on the wave, right? Like, she thinks about things the way that I do.

• 1:13:20Speaker 01

  She's very into, you know, spirituality, neuroscience, manifestation, all of that. And so it's also, you know, running it by someone who can, who gets it. And I think it's also okay, right? That there are people that aren't gonna get it too, that drives engagement. And so that's where, you know, I think, I was reading The Creative Act by Rick Rubin, and he was saying like, the best art polarizes people. And if everybody, um, if everyone thinks it's beautiful, then you probably haven't gone far enough. And there's a quote that I love, and it's like, if everyone you tell your dreams to can understand them, then you're dreaming too small. And it's all, it all kind of goes hand in hand, right? And so it's actually like a great thing if people don't get it. Uh, it means that you're on the right track.

• 1:13:59Codie Sanchez?

  So good. Yeah, if your parents understand what you do for a living, you're probably not thinking big enough. I love it. M on the brain on all the socials. Is that right? Is it M on the brain on YouTube too?

• 1:14:08Speaker 01

  Yep. Yeah. Oh, well, on YouTube, it's mainly just my podcast, which is Planet M.

• 1:14:13Codie Sanchez?

  That's what it is.

• 1:14:14Speaker 01

  Yeah, so I do have an M on the brain YouTube channel. It's they're really old videos from when I first started out, which maybe maybe you want to go and see the beginning of my journey.

• 1:14:25Speaker 01

  But yeah, it's if you want to like, watch my podcast on YouTube, then it's Planet M.

• 1:14:28Codie Sanchez?

  That's amazing. And the business is Minecraft?

• 1:14:31Speaker 01

  Minecraft.

• 1:14:32Codie Sanchez?

  Thank you so much for coming on the podcast. This is amazing.

• 1:14:35Speaker 01

  Thank you for having me. I've had so much fun.

• 1:14:43Speaker 04

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