Episode 527: Jack Dell'Accio: How Your Mattress Impacts REM Sleep, Brain Recovery and Performance

You can sleep eight hours, follow all the usual tips, and still feel foggy and sore. If recovery isn't improving, the problem usually is the environment you're ignoring at bedtime. In this episode of Habits & Hustle, I sit down with certified sleep coach Jack Dell'Accio to break down why "cooling" mattresses backfire, what actually drives REM and deep sleep, and how toxins and EMFs keep the nervous system stuck in survival mode. Jack Dell'Accio is a Certified Sleep Coach with over 20 years of experience studying restorative rest and sleep environments. He is the Founder and CEO of Essentia, a company focused on non toxic, organically made mattresses designed to support neurological and physical restoration. What's Discussed (01:12) Why mattresses are overlooked despite being the biggest sleep exposure (07:28) REM and deep sleep as drivers of brain detox and physical recovery (08:44) How EMFs alter blood behavior and keep the brain in defense mode (15:51) Why mattress toxins stimulate the nervous system and reduce deep sleep (21:39) How sleep tracking increases pressure and backfires on performance (24:08) Why most organic mattresses still rely on coils and fall short (29:22) How "cooling" mattresses fragment sleep through constant repositioning (42:51) Sleep hygiene versus sleep environment and why people confuse the two Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen Find more from Jen: Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Jack Dell'Accio: Website: https://myessentia.com Instagram: https://instagram.com/jackdellacciosleep https://instagram.com/essentiaorganicmattress Youtube: https://youtube.com/@EssentiaOrganicMattress

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Speaker 00

  Hi guys, this is Tony Robbins. You're listening to Habits and Hustle. Crush it.

• 0:07Jen Cohen?

  Welcome to Habits and Hustle and we have a special guest. Well, every guest is special, but this is even an extra special guest because he's Canadian and all the Canadians have an extra specialness to them. His name is Jack Dell'Accio, guys, and Jack is a sleep coach for many high performers and athletes. And I recently met Jack because I became really obsessed with something that he created, which were these mattresses, actually of all things, that are like EMF protected and like a high-performance mattress, which I never heard of, by the way. And I thought it was super interesting. So I invited him to come on and just kind of talk

• 0:49Jen Cohen?

  about sleep and to talk about like, like true sleep hygiene that some people get wrong and or that's become super trendy and maybe not necessarily true. So without further ado, here and welcome to the podcast. Hello, Jack.

• 1:05Speaker 02

  Hello, and thank you very much for having me. I'm really excited to be here in person.

• 1:10Jen Cohen?

  Absolutely. I've enjoyed getting to know you. We've seen each other only a few times once was at Udemonia. Actually, that was the first time and probably the only time. We always talked on the phone. And like I said, I really found you really fascinating. So I wanted to have you on. And so what we do on this show, just to start off, is we take these performance shots by someone called Magic Mind and it kind of helps us keep our focus, being more sharp, and it has amazing ingredients. So since you're someone who's interested in bio, you know, more high-performance things, this is a great thing to have. So cheers.

• 1:45Speaker 02

  Cheers.

• 1:45Jen Cohen?

  And then we just take it back.

• 1:50Jen Cohen?

  Good, right?

• 1:51Speaker 02

  Great, really nice.

• 1:52Jen Cohen?

  I know, it's really good ingredients.

• 1:55Speaker 02

  So I'll tell you, I, when we spoke on the phone the first time, and first few times, I should say, we really connected.

• 2:03Jen Cohen?

  Yeah.

• 2:03Speaker 02

  I thought you were awesome. I thought it was an us thing. Then I saw you to ammonia and the whole world loves you.

• 2:08Jen Cohen?

  Oh.

• 2:09Speaker 02

  So it's not just me.

• 2:10Jen Cohen?

  That's really nice of you. Oh my gosh. Thank you. Well, I mean, I wouldn't go that far. I know a lot of people who don't love me, Jack, and I can give you a long list of them. But, you know, I try to, um, you know, I think it's important, people, you, you gotta lead with how, like, I think that what I, I, I do well, which is why you probably saw, is that I'm very much someone who wants to like, help and connect other people a lot. Like, that's kind of like what I do naturally. And I don't, there's no ulterior motive. Like, I'm not doing it because there's like, oh, I'm gonna like, get X or Y at the end of the

• 2:47Speaker 02

  Sure.

• 2:47Jen Cohen?

  thing. And I think that maybe people find that, like, maybe they feel that, and so that authenticity, I don't know. Maybe not. Who knows? But I can tell you, like I said, a million people who may not feel that way. But, uh, yeah, like you're, so you know what's interesting? Like, I didn't know even you existed, or like, the mattress existed or anything. And then when I found it, then like, all these people came out of the woodwork, oh yeah, I use that one. Oh yeah, it's amazing. So can you kind of just like, before we even get into any of this stuff, kind of talk about your background, like what you're, I want to hear like how they, like what you do day to day and how you became the sleep, a sleep coach, like to all these athletes and high performers.

• 3:29Speaker 02

  Sure, thanks. Well, uh, yeah, you know, I guess not everyone talks about their mattress, right?

• 3:34Jen Cohen?

  That's, that's, nobody does. That's why it's such a random thing.

• 3:37Speaker 02

  And, and when you do talk about it, that's when things come up. And you, you know, if you speak to anybody, you know, that, that's, that's into wellness, longevity, typically, our name should come up. You know, that we've been doing it for 21 years. You know, my journey started 25 years ago. And, you know, the purpose that I came into this was I had people in the family had cancer and just learning about. Their sleep environment, their home environment and realizing cer- certain sensitivities that they had to chemicals, uh, exposure to pain after treatments. So the products that were out there weren't really covering that. So I went into my first

• 4:17Speaker 02

  direction into here is trying to figure out, I have an entrepreneurial side since always. And so, you know, I started researching how we can make it better, how we can make latex perform better, have pressure relieving distribute, uh, properties. So when I dove into that, it took me about three and a half, four years to develop a product. Again, it was still not a business or anything and, and, and I still wasn't a sleep coach at that point because it was just more of a material science side of it. But I had developed this product and then I was trying to, okay, well, who wants to take on this product? So I tried to offer it to the big mattress companies, the big foamers. Nobody really wanted, it was a more expensive option, but it was a healthier option.

• 4:58Jen Cohen?

  Right.

• 4:58Speaker 02

  Uh, but that's not what general big business looks for. A big business looks for, you know, more le- lower costs, uh, higher efficiencies, uh, but not necessarily wellness and health was not the driver.

• 5:10Jen Cohen?

  Well, you know, it's interesting because like you just said, like to that point, you know, when you think about health, you don't naturally go to my mat, your mattress, right? But I think there's been much more focus recently in the last few years about toxins, right? Like in your environment.

• 5:25Speaker 02

  Yeah.

• 5:26Jen Cohen?

  And so like home, like in your home, right? That people don't necessarily even, again, they think about now cooking, cookware. They think about microplastics, of course, in bottles, plastic, whatever. Yeah, they think about, but not just even in cookware, with like even like, um, you, things to like cleaner, cleaning supplies. Still, never your mattress, which is what you're on half your life on. Like you're on, like you sleep at least, let's say, six, seven, eight, nine, 10 hours a day. And I think that no one's made the connection or the correlation between, wow, I'm on this thing for half my life and yet it could be super toxic.

• 6:07Speaker 02

  And one of the interesting things is that, you know, I don't, there's two things that I do. I'm a sleep coach to so many athletes, like you said, hypervores, but more than anything else, our company, I don't think we're a mattress company, we're a wellness company.

• 6:20Jen Cohen?

  Yeah.

• 6:20Speaker 02

  Uh, completely, just because a lot of that misconception is people not fully understanding what sleep is about, what sleep is for, that, that sleep environment, how important it is. And it's all comes down to brain health and it's not physical health. Because if, if, if we're clearing up the mind, so when people think about mattresses, they think about shoulder pain, neck pain, back pain. It's time to change the mattress, but they're not actually realizing what we're trying to accomplish in six to eight hours is to get three, three and a half hours of REM sleep and deep sleep. Why are we looking for that? We're looking for brain health. We're looking for, to detoxify the brain. We're looking for the brain to be able to communicate to the body, to put it, its repair systems in. It's all managed and run by our brains.

• 7:05Speaker 02

  So we're not just supporting our bodies, we're supporting our brain. That doesn't come with a pillow. That comes with taking out all those stimulants and disruptors, which are toxins, which are excessive heat, which are EMFs, uh, the allergens. All these things are keeping your brain defenses active. If your brain's defenses are active, it's not, it's not recovering and healing.

• 7:29Jen Cohen?

  So are you telling me that most mat, like, okay, so, cause that's interesting. Cause I know like the whole thing about having an EMF protected mattress. I'd never even heard of that in my life. So does that, does that mean most mattresses are what? Basically, cause mattresses don't, wouldn't naturally have an EMF situation because that would come from wifi or phones.

• 7:54Speaker 02

  Correct.

• 7:54Jen Cohen?

  So what, what's the correlation between a mattress and EMF?

• 7:58Speaker 02

  So it's all the sleep environment, right? That's, that's what we obsess over. And all mattresses and others at, at different levels, different degrees are the most hazardous item in your bedroom. So whether it's a coil mattress, which is make. Truly becoming an antenna for EMFs and attracting EMFs to be spiraling through your body. Then there's a plug-in devices with beds that again are also channeling more currents through your body. Grounding systems are just funneling through your body. So grounding itself is not a solution for this. In all of those circumstances, and again, working with institutional customers and all that, we really focus on everything evidence-based.

• 8:42Speaker 02

  So what really happens during EMFs, which are transmissions from your phone, tablets, Wi-Fi, all that stuff is the real dangers of EMFs today. Old school EMFs, we're talking microwaves, we're talking toasters, that's what old school EMFs used to talk about grounding all these items. But today's toxicity, electrical toxicity comes from signals that are all around us.

• 9:07Jen Cohen?

  Not to even like, you know, interject yet, but does that mean your phone has more EMFs than a microwave these days?

• 9:18Speaker 02

  Well, your microwave is not in your bedroom next to you.

• 9:20Jen Cohen?

  No, but in general. No, I'm not even talking about that.

• 9:23Speaker 02

  So, yes, it's very, very different, though.

• 9:27Jen Cohen?

  Okay.

• 9:27Speaker 02

  So what's coming out of your microwave, if you were to have your microwave next to you on your bed, yeah, I wouldn't advise that because that's something that's emitting from the microwave.

• 9:38Jen Cohen?

  No, no, I know I'm gonna have a mic, well, very few are gonna have a microwave. But what I'm saying is, what is the, I'm curious, is forget about the mattress, forget about, I'm just curious, just apples to apples or oranges.

• 9:49Speaker 02

  Well, I would say the microwave is worse than the phone, however.

• 9:54Jen Cohen?

  I don't have a microwave because of that.

• 9:56Speaker 02

  But now, but now the phone is something different because during these transmissions, it's pulling in the signals. What these signals are doing to your blood cells, and we can showcase this through dark field microscopy, and you see your blood, it creates an environment where your blood cells start to cluster together, which is called the Rulo effect. It's kind of like rolls of coins. That's what it kind of looks like. So your blood is actually being impacted by these transmissions. So we see it right there. A lot of times people have difficulty understanding that something is bad for you because they can't see it like toxins. I can't see it. I can't smell it. It's not bad for you. Well, toxins are really thin.

• 10:35Jen Cohen?

  Right.

• 10:35Speaker 02

  Thinner than air, but they they they they absorb through our skin. They

• 10:40Speaker 02

  they go through our our bloodstream. So toxins are bad for you. People are accepting that these days. EMFs is that next wave where where not everyone accepts I can't see it. It can't be hurting me. But you see it now. Today, we've been able to discover that we can see that through your blood cells and it is doing something. And, you know, we can't tell you exactly what that a cluster of cells is doing for you. We can hypothesize that it's blocking some of the oxygen flow from freely going, which means that you're not healing and recovering as quickly. Maybe in 20 years, we'll learn other negative impacts of that uh uh effect of your blood of your bloodstream. So what a lot of people do is try to block that out.

• 11:20Speaker 02

  I work with a lot of athletes and and what thing athletes won't do, because a lot of them have been away from home from a very young age. They need to stay communicated. You know, they they've been training all day. They're on the road. They play games. Their only contact with family and friends is that cellphone at the end of the day, right before going to bed, right? So for years, I kept telling them, keep these things out of your room. Just stay away from it. And it didn't really connect. You know, they'll do everything but that.

• 11:46Jen Cohen?

  Yeah.

• 11:47Speaker 02

  And a few years ago, I was working in uh in Switzerland with a with a doctor that was really exploring the use of having a dominant wave that would force the the signals to come in in a dominant wave because the cellphone use doesn't require an erratic wave to come in. It just the signal could come in in a harmonic wave. So we started to explore that and we saw that, hey, this is really is this is really real. This is something. So we made our bed, our foam actually, with an informed quartz, where the quartz has a signal. And that signal mimics the human body's signal. So when you're getting a phone call on our foam,

• 12:31Speaker 02

  it's coming in with a harmonic, natural, organic wave, and it actually does not impact your blood cells. So we are able to demonstrate that during an active phone call, streaming downloads, watching whatever movies you want on our phone, your blood cell behavior is completely normal and does not get affected by that.

• 12:50Jen Cohen?

  Is it because there's no coils in the mattress?

• 12:53Speaker 02

  No, the coils are a huge negative thing not to have, but just the coils alone are not. So if you buy an all foam organic mattress, it won't behave as ours.

• 13:05Jen Cohen?

  Right.

• 13:05Speaker 02

  Because ours has this dominant wave pattern in it.

• 13:09Jen Cohen?

  Exactly.

• 13:10Speaker 02

  Which is, we all have a signal. Our bodies have signals as well. The quartz is amplifying the same signal that we have.

• 13:17Jen Cohen?

  How did you figure out the quartz is the trick?

• 13:19Speaker 02

  Wasn't me. It was Dr. Valera from Switzerland. That was his finding. The only thing in our collaboration, we realized that it married so well. Our foam amplified the signal that much more because our foam is also organic. And they, when they merged together, the impacts were huge.

• 13:38Jen Cohen?

  Okay, so that makes sense. So that's what makes it EMF protected.

• 13:41Speaker 02

  Correct.

• 13:42Jen Cohen?

  It's because of the quartz and the foam that are together. So why are more people not putting quartz in their mattresses?

• 13:48Speaker 02

  Uh, well, I mean, it's a specific, a specific formula that we have. Uh, it's only at Essentia. That's part of what we've developed. And so it, it, it really takes this organic product, this organic blend, and it's something proprietary that we do.

• 14:05Jen Cohen?

  Interesting. So, okay, so then let's say if I were to do a test myself.

• 14:10Speaker 02

  Yeah.

• 14:10Jen Cohen?

  Right? Like a, like a third party test. And let's say do therapeutic or whatever that mat, what's that mattress called? Therapeutic?

• 14:17Speaker 02

  We don't want to name names.

• 14:18Jen Cohen?

  I'm going to, I'm just going to say a therapeutic mattress or one that has no coils, okay? Foam.

• 14:25Speaker 02

  Yes.

• 14:25Jen Cohen?

  And then your mattress. Would I actually see my blood be different in both mattresses if I took a test?

• 14:32Speaker 02

  Absolutely, yes. But I'll tell you, there's a lot of things going on there. Now you opened up a whole other thing.

• 14:37Jen Cohen?

  Okay, good. That's what I'm here for.

• 14:39Speaker 02

  So, um, I would say that the EMFs that you're exposed to on that mattress is not number one on your problem list.

• 14:49Jen Cohen?

  Oh, it's not?

• 14:49Speaker 02

  No, number one on your problem list on, on the product that you're describing, as an all foam mattress, is toxins. So number one, that one is emitting toxins. So that's, so what those toxins do, again, we go to about brain health. What are those toxins? They're stimulating your central nervous system to actually speed up. It's like, I call that the sleeping pill. You get on that bed exhausted, you're knocked out. You may say you sleep for eight hours, but you're actually getting light sleep. Because the central nervous system activation that that causes keeps you in light sleep more than deep sleep. So it takes longer to try to fully recover to get your three, three and a half hours. Most people don't even get them on those mattresses.

• 15:32Speaker 02

  Why? Because your brain is too active and not slowing down and able to get into REM sleep and deep sleep. Those are the key parts of sleep that lead to recovery. And we obsess over REM sleep and deep sleep in all of our sleep studies.

• 15:47Jen Cohen?

  Yeah.

• 15:47Speaker 02

  Just because that's what moves the needle on wellness. Both mental wellness and physical wellness happens in those two stages.

• 15:56Jen Cohen?

  So this is actually very interesting to me, to be honest, because this is like an area that you don't really hear. I know it may to some people listen, they're like, why are they talking about mattresses? It sounds so silly, but it's actually not because it's not something that people ever think about. And it can make a huge impact on your overall health. You know, like I said, I'm going to reiterate this. This is why I have you on because everyone's talking about the same things over and over and over again. And they're like forgetting these like fundamental pieces that really can impact someone's overall health. Like what you're actually sleeping on. So it's not just about sleeping eight hours or six hours in a cold room that have, that's dark.

• 16:38Jen Cohen?

  It's all these other things that impact your actual recovery and brain health and sleep. So, okay, so I didn't even think, so basically you're saying, I want to just summarize that. Cause I want to make sure I understand this and I want to make sure people listening do. So when you're sleeping on a mattress, it could be any, you know, mattress that's very popular. That's doesn't have what you guys have. Because your brain has to be fighting off the toxins or your blood. You're automatically, you're actually not getting the same type of rest for your brain as you would otherwise.

• 17:09Speaker 02

  Correct.

• 17:10Jen Cohen?

  So like those, like because it has to be constantly in like fight mode. And you're sleeping not as deeply and heavily because of it, which is what keeps your, that's what actually gives your brain the health to give your body the recovery. Is that right?

• 17:25Speaker 02

  That's correct, yeah.

• 17:26Jen Cohen?

  That is very interesting to me.

• 17:28Speaker 02

  And the whole source is from the brain. Your whole immune system functions.

• 17:32Jen Cohen?

  It's from the brain.

• 17:33Speaker 02

  It comes from the brain. That's where, that's basically our main computer, right? That's what's.

• 17:38Jen Cohen?

  Yeah, I agree.

• 17:39Speaker 02

  Feeding every signal around your body to do everything it needs to do.

• 17:43Jen Cohen?

  Like what I would challenge people to, and what I'm gonna do actually, I don't, I stopped wearing a lot of the wearables, like the, you know, all the things to like, track everything, because I think it becomes a stress in itself. I used to wear the Oura rings and the whoops and the this and that. I track on my watch, I track my steps, how many miles I go, that type of thing, because that just keeps me competitive with myself. I want to make sure I'm like hitting my fifteen, twenty thousand steps a day. Yes, that's how much I try to do, not ten. I think ten's arbitrary, depending on who you are. Ten for some people could be great, not, not for my, you know, my monkey mind has to be way busier, more active.

• 18:26Jen Cohen?

  But my point is that, that like if they were tracking this, it would be an interesting exercise to see where their RAM, where their deep is on a mat, on a, on a regular mattress. Because like, and this is actually, maybe it's psychosomatic, I don't know, but when I sleep on my mattress, I actually do sleep, I think, better. Like I don't wake up as many times.

• 18:50Speaker 02

  Absolutely.

• 18:50Jen Cohen?

  Like, and I don't know if it's just because, and it doesn't even matter, I guess, right? It doesn't matter what if it's, what if it's psychosomatic or placebo or whatever, if it's, if it's helping, it's helping. But I've never actually done a true test between this mattress and that mattress.

• 19:06Speaker 02

  So, so we're the most third-party tested product out there.

• 19:09Jen Cohen?

  Really?

• 19:10Speaker 02

  Yeah, absolutely. So, I'll give you one, when we talk about placebos.

• 19:14Jen Cohen?

  Yeah.

• 19:15Speaker 02

  Two years ago, we did a, a double-blind study, sleep study with seventy-five pro athletes. Half of them, everyone thought they were sleeping on Ascensio, but only half of them were.

• 19:24Jen Cohen?

  Really?

• 19:25Speaker 02

  Yeah. So and in that whole study, one is everyone sleeping on Ascenda score 20 to 60% more REM sleep and deep sleep, 20 to 60%. That's a game changer. Like, that's what we call moving the needle. And just to tell you, the placebos were all top performing mattresses, the selection that all the players thought would be the most performing mattress. So, so what these players thought would be, according to their trainers, according to, you know, the leaders out there, would be the healthiest mattresses for high performing athletes, those were who we put as placebos.

• 20:07Speaker 02

  And yet, the Ascenda product was hitting 20 to 60% more. What was really also incredible is that, aside from, and these were all using trackers, that's what the beauty of these days is tracking it. One of the things about you mentioning of not getting distracted or getting stressed over your sleep, we also tell the athletes not to look and not to read into their REM sleep and deep sleep on a daily basis, just because the opposite impact happens is that if they're going into a big game and they look at their tracker and they say, I had a bad night's sleep, they're going to be stressed out and concerned that they may not perform well that night. So we always tell players, do not, do not track your sleep, have somebody in the organization can look at it, you

• 20:49Speaker 02

  look at 10 day averages, don't look at the day alone. So, so we try to eliminate that mental part of the game that you want them to be always at their best. But one of the interesting things was the less evidence based is that we were able to ask them questions. Now, this is all subjective answers, but we asked them about their perceived happiness, we asked about their focus, we asked about their ability to absorb plays and new lessons of the day. And overwhelmingly, the Ascenda group was scoring much better also in that. So you can see how

• 21:25Speaker 02

  Proper sleep leads to better life, better happiness, better focus, concentration, better performance. And when, when you're sleeping well, when your brain is well rested, your it improves your reflexes. It actually improves, it decreases your, your possibility of injury. Because when you're out of focus, a little blurred, you're making the wrong moves, you're doing something wrong, and you expose yourself to injury as well. So there's so much that happens in proper REM and proper deep sleep.

• 21:56Jen Cohen?

  Why is nobody talking about this then? Like, why are people not talking about like, this part of, of like, sleep hygiene?

• 22:05Speaker 02

  I don't think it-

• 22:06Jen Cohen?

  I mean, I don't ever hear, I've never heard anyone really talk about it.

• 22:09Speaker 02

  No, because-

• 22:09Jen Cohen?

  And it's so important.

• 22:10Speaker 02

  Because everyone's out to sell a product. And, and honestly, you know, my approach to this is, is wellness, and-

• 22:16Jen Cohen?

  Aren't you? You have a, you have a product?

• 22:18Speaker 02

  I, I do have a product, but I always invite people to learn from us. You go on our website, learn, read about it. Because the, you know, some products become pricey, and, and I just want you to learn. So if you can take away some of these stimulants, you know, start with an organic mattress, at least that-

• 22:34Jen Cohen?

  That's like a basic, right?

• 22:36Speaker 02

  That's, that's a basic.

• 22:36Jen Cohen?

  So when someone gets an organic mattress, right? What does that mean?

• 22:40Speaker 02

  Well, one, so, so-

• 22:41Jen Cohen?

  It means like, the materials are what?

• 22:44Speaker 02

  Um, natural materials. They have to be natural pesticide-free materials. But the problem is, most organic mattresses out there are with coils. And that's something else. So-

• 22:53Jen Cohen?

  Oh.

• 22:54Speaker 02

  If you-

• 22:55Jen Cohen?

  Is that right?

• 22:56Speaker 02

  Correct, yep. Ninety-five percent of organic mattresses sold out there are, have spring coils in them. Because a true organic mattress is just taking your cheapest, non-organic mattress, and just making those materials organic. So for example-

• 23:12Jen Cohen?

  Yeah.

• 23:12Speaker 02

  Your regular, cheap mattress could be a three to $700 mattress.

• 23:18Jen Cohen?

  Okay.

• 23:18Speaker 02

  That three to $700 mattress is a coil unit with some polyester padding on it, a thin layer of foam, and a polyester quilt on top.

• 23:28Jen Cohen?

  Yeah.

• 23:28Speaker 02

  That's what that is. It's very basic, very simple, inexpensive. The organic version of that is going to be a thousand to a thousand- Five kind of overpriced, to be honest with you, because they're not much. All they've done is they've kept the coil unit in there. They've replaced the thin foam layer with a thin latex, organic latex foam layer, but not enough for any real physical well being. They've replaced the polyester with wool and they've replaced the polyester shell with organic cotton. So it's it's it's sort of like your entry level cheap mattress.

• 24:03Jen Cohen?

  Yeah.

• 24:04Speaker 02

  The only thing it's doing, it's not off gassing, but it's not giving you all the other stacked benefits that you really need. It's better.

• 24:10Jen Cohen?

  Like what? Give me the other ones, though, you talked about like.

• 24:13Speaker 02

  So thermal regulation, so and and that's a whole other ballgame that we got.

• 24:17Jen Cohen?

  I want to talk about all of it. That's why I want people to understand because like I said, I didn't understand any of this. And I'll tell you something, I was like talking about your mattress on like one of my social media things I was doing like, oh, I got this new mattress. Probably everyone thought it was like a sponsored post that I got paid. I did not get paid and I was like saying it was EMF protected. It was a non toxic, organic, blah, blah, blah. I had so many people ask me like, what does that mean? Who cares? Wouldn't be a non toxic or what do you mean EMF protected? What do you mean a high performance mattress? Like so many people who are in the health and wellness space. So like this is like, again, I kept saying it over and over again. I think it's like one thing that nobody knows.

• 25:00Jen Cohen?

  They don't think about it like, by the way, your my kids, your kids, they're all sleeping on these mattresses like half their life. Again, like they're spending like 12, 15 hours on these mattresses. Okay.

• 25:11Speaker 02

  And and and part of the things, one of the things I when I see, when I start talking to someone about it and people who think they know, they they just cut you off because they think it's such a simple. There's a lot going on in your sleep. There's a lot going on and it's too much because sometimes people don't want it to be that long. So sometimes they'll answer me, oh, I know I've got this or I've got that. I go, yeah, do you really know? Because that organic mattress, it's just not cutting it. It's not enough. That's not that's not enough for brain health. You you've detoxified the room, which is awesome. We haven't handled EMFs, you haven't handled just the basics of posture, support, pressure redistribution, blood cell circulation.

• 25:52Jen Cohen?

  I want to hear all I want to hear about the thermo. Would you call it thermo?

• 25:55Speaker 02

  Thermal regulation, your body's ability to regulate its temperature.

• 26:04Jen Cohen?

  Today's episode is powered by AMP. You know those days when you're just done? I mean, the meetings, the kids, the to-do list, and you still want to move your body, but the gym feels a million miles away? That's exactly why I love my AMP. AMP is a smart, AI-powered strength training device that sits right in your home. It's super sleek, literally looks like you got it at the Apple Store, and it also counts your reps, adjusts your weights for you, and you're always training under the perfect amount of tension. So whether you've got 15 minutes or 45, AMP adapts in real time to make every workout simple, effective, and completely personal. And the app is super cool, too.

• 26:48Jen Cohen?

  It has hundreds of different workouts: strength, Pilates, mobility, recovery, and it's so easy to use. It's literally been a game changer for me. I don't have to plan my workouts or wonder what I'm going to do. I just turn on my AMP and it takes care of the rest. And as a mom and a business owner and a podcaster, that convenience means I stay consistent. And, you know, strength training, especially for women, is so key for my hormone balance, longevity, and of course, confidence. So you can see why I'm obsessed. Go to joinamp.com/gen to learn more. That's joinamp.com/gen.

• 27:31Jen Cohen?

  Because strength should fit your life.

• 27:40Jen Cohen?

  Okay, the other thing I was going to say, because I just thought of this. But then if they ask, or I'm going to ask, like, okay, well, I'm going to put a, like, I have a sheet. You put your sheets on the mattress. So if that's covering the mattress, are you then safe? Because if you're like, if you are shielded by, you know, a protective layer, does that change the adverse effects of the mattress?

• 28:02Speaker 02

  So we're talking about toxins? So when it comes to toxins, no. Because earlier I mentioned how,

• 28:08Jen Cohen?

  All of it, yeah.

• 28:09Speaker 02

  Well, toxins are thinner than air. Can't see them.

• 28:12Jen Cohen?

  So it goes through.

• 28:12Speaker 02

  It goes way through, just, just as, as, so, so you, you can't, you can't box in those toxins. They're constantly emitting and, and affecting your body.

• 28:20Jen Cohen?

  Okay.

• 28:21Speaker 02

  So, and, and in fact, if you have a good quality organic mattress, you want an organic sheet to make sure that that breathability is constant and always happening as well. So your sheet should be organic as well.

• 28:32Jen Cohen?

  You need to get a second job for this stuff, right? Cause it's expensive. And then what about the pillow? So if you're getting every, if you're doing everything right with the mattress.

• 28:39Speaker 02

  If you're doing everything right, all of that needs to be organic. All of that needs to be without any coil systems.

• 28:44Jen Cohen?

  Right, cause so pillows are safer, right? But there's no coil system in there. So you can get organic materials with the, with the pillow and then have an organic pillowcase.

• 28:53Speaker 02

  Exactly.

• 28:53Jen Cohen?

  So that's okay.

• 28:54Speaker 02

  Exactly.

• 28:55Jen Cohen?

  That's okay. It's really about how the mattress is being made.

• 28:59Speaker 02

  Correct. And, and, and so now if you have this fully foam or fully organic foam material, that's your foundational element. And that's why I like to tell people if, you know, like do your best to eliminate the important stimulants and, and, and toxins is one of them. Thermal regulation is something, that's a big myth out there. Everyone, because old school, when you don't have the proper devices or you don't have the proper tools, you make with what you have, right? So, so you know, old school is sleep in a cold room. Absolutely, that's great. That's, that still doesn't move the needle on REM and deep sleep. Why? And the biggest popularity, especially with the toxic foams, is everyone gets a cooling bed.

• 29:41Speaker 02

  If you go shopping for a mattress, they're gonna sell you cooling gels, cooling foams, cooling covers.

• 29:47Jen Cohen?

  That's true. Yeah, exactly.

• 29:49Speaker 02

  But you cannot introduce mechanical or chemical cooling devices. First of all, our bodies are not, are not meant to be refrigerated. Again, with our obsession with sleep studies, we're able to see one. If you put in a chemical, which the most, most we use right now is a chemical, uh, cooling agent that goes into the foam and goes into the textile of the fat.

• 30:10Jen Cohen?

  Are we talking about brands that we all know?

• 30:12Speaker 02

  Yes, yes. Every, every, every single major brand uses the chemical treated cooling.

• 30:18Jen Cohen?

  So these are all considered to be wellness companies too. And yet like their cooling systems are non-organic.

• 30:25Speaker 02

  Correct.

• 30:25Jen Cohen?

  And very toxic.

• 30:26Speaker 02

  Exactly, so.

• 30:27Jen Cohen?

  And they're, and they're selling. Millions of of units.

• 30:31Speaker 02

  Yes, exactly. Now, two things that are happening to your body and to your brain when you're on one of these cooling beds.

• 30:37Jen Cohen?

  Okay.

• 30:37Speaker 02

  Is it's a chemical reaction. So you get on the bed, feels fresh and and and men, there were shoppers for this because men like like to be cool. And they'll go into a mattress shop and they'll feel all and then all of a sudden it feels like they're touching ice. And they love it. It goes, that's what I need to sleep on. They're not really thinking of that chemical reaction that just happened. Their face changing chemicals. So when you're when it's confronted with heat, a chemical reaction happens and a cooling sensation comes out of it. And it lasts maybe thirty seconds and then the temperature starts to warm up again. So on that bed, you're chasing the cold. So you get in position, feels refreshing.

• 31:17Speaker 02

  Then it gets warmer, you toss into a new position, you chase the cold again, create a new chemical reaction. Then that warms up, then you change position again. So you're chasing the cold.

• 31:28Jen Cohen?

  Yeah.

• 31:28Speaker 02

  You're not really sleeping. You may not be conscious, but you're not really sleeping.

• 31:32Jen Cohen?

  So it's not staying cold?

• 31:34Speaker 02

  It doesn't stay cold. It needs a reaction to happen every time. The reaction happens once, then you're tossed into a new position, it happens again. You toss it another, so you're chasing the cold area.

• 31:45Jen Cohen?

  Okay, I want to ask a question. Hold on, okay? I thought, I assumed, I should say, that all of these cooling beds, mattresses, I should call them, are are like better for you, like they're organic or like, so again.

• 32:02Speaker 02

  We're the only ones actually making.

• 32:04Jen Cohen?

  And nobody's even, no one's questioning it.

• 32:06Speaker 02

  No, and we're and we're the only ones making it. We're the only ones making.

• 32:09Jen Cohen?

  Do you make a cooling system?

• 32:11Speaker 02

  So so I'll explain how it works and why we make it better and why it's the only way to go. So number one is, we don't refrigerate the body. Our foam technology, and we have two different versions of this, two different formulas, allows your body heat to escape. So this is what needs to happen during your sleep cycles, is your body heat needs to expel at the rate that it needs, and that changes every day. Because if you had a huge day working out, constantly working, and I see you going all over the place, right? You're the perfect candidate for this. Well, at that night,

• 32:52Speaker 02

  your body will need to expel more body heat. On a day that you're meditating, I don't know if you do that, because I see you zipping around all that. I'm not a meditator. I wish I was. But if you have a relaxing day at the spa, if you're just taking that day unwinding, reading books, you're not building up that hyperactivity in your body, so you won't be building as much heat. Simple day that you may be eating a lot of red meat, eating a lot of red meat, your digestive system is working really hard, that creates body heat. That means your body needs to expel more heat that night. So the body heat, your thermal regulation needs changes day after day. It could be similar, because if you have the similar habits every day, but it changes, and it changes at different points in your

• 33:36Speaker 02

  life. Menopause changes for women completely. So you have a partner in bed, and your thermal regulation needs may be different than the other person. So you're going to refrigerate yourselves at the same pace? That doesn't make sense either. So the key is through the sleep cycle. Let's assume it's eight hours, and that also is different for everyone, because you're trying to achieve three, three and a half hours of REM sleep and deep sleep. If you can do it in five, you can do it in five and a half, you can do it in six, it's great. The average is seven to eight for most people to hit those numbers. During that period there, if your body is expelling the heat that it needs, your central nervous system is constantly on a slowdown. When your body temperature is on the rise, your

• 34:19Speaker 02

  central nervous system becomes more active and is ramping up. Your body knows that basically the warmest part of the day is when you're awake, the coldest part of the night is when you're asleep. And those are the the predictions that your brain is making. So if if it's warming up, if your body if your body temperature is on the rise, it's your your your brain says it's time to wake up. If your body temperature is on the decline, your your brain is saying it's time to rest and restore. So that's what we've done is allow a product that allows your body heat to expel naturally at the pace that it needs, constantly keeping a slowdown

• 35:00Speaker 02

  of your central nervous system, which means we keep you in REM sleep and deep sleep longer and in the light sleep cycles, because it's a cycle that's always ongoing. But if we can keep you in for a shorter time in light sleep and longer time in REM sleep, cumulatively, we'll we'll achieve the three, three and a half hours of REM sleep, deep sleep in a shorter window of time. And if you now, if you're sleeping eight hours, well, you may be hitting even more REM sleep and deep sleep. The more you get of that, the more physical mental recovery that you get.

• 35:30Jen Cohen?

  Okay, that's interesting. How about like brands? I don't even know if I'm allowed to just bring up these brands, but like, you know, Purple and Casper, they're all, they have no coils in them because they come in a box. Unless you put a mattress with a coil in a box?

• 35:45Speaker 02

  Yes, yes, you can.

• 35:46Jen Cohen?

  You can?

• 35:47Speaker 02

  Yep.

• 35:47Jen Cohen?

  So do those mattresses have coils?

• 35:50Speaker 02

  Some of them do. So so Casper has an all foam version and they have a spring version, I believe.

• 35:56Jen Cohen?

  And that one's not organic?

• 35:58Speaker 02

  Neither of those brands are organic.

• 36:00Jen Cohen?

  Neither of them are?

• 36:01Speaker 02

  They're they're they're basically polyurethane foam and silicone gels. So those are the the two products that they use in their in their products. And they're just chemical products. So

• 36:12Jen Cohen?

  This is so, I mean, these are like being mass per like mass used. Is it because of price point?

• 36:18Speaker 02

  It's it's it's all about price point. It's all about price point. Then then there's also a different part of it, which is the merchandising of business, right? So certain brands, their bread and butter is going to be their thousand dollar mattress or eight hundred dollar mattress or five hundred dollar mattress. But then they want to be part of the premium product, premium mattress. So they use the same materials they have there and they make it a little fancier, they make it a little thicker, they put a little more tailoring on it and they'll have a two thousand, three thousand, four thousand, five thousand dollar mattress that's made out of the same toxic materials anyhow.

• 36:51Jen Cohen?

  So what are they what are they adding for a few thousand dollars more?

• 36:54Speaker 02

  More of it, more of their product, higher density levels of their product. But more than anything else, you're really not getting a true value of that product. They're just using their brand power to sell that. And that will be the uninformed shopper that says, well, you know, I can afford more. I'm gonna buy the best that company has to offer, but hasn't done the homework to know what's really under the sheets there.

• 37:19Jen Cohen?

  Literally. So are you literally the only person that's making a mattress that's non-toxic EMF protected?

• 37:26Speaker 02

  So we're the only ones making these stacks. So for example, you can buy an organic mattress, you can buy an all foam organic mattress and they're great products. So if you just wanna detoxify your room, those are great products as well.

• 37:38Jen Cohen?

  They don't have the quartz in it.

• 37:39Speaker 02

  They don't have the quartz in it. They don't have the thermal regulation in it.

• 37:43Jen Cohen?

  How do you put thermal regulation in a mattress?

• 37:45Speaker 02

  That's my formula. That's, yeah. So no, that's the formula that I developed. So that, again, that's, that's, that's, you know, very, that's why I like to tell people, do what you can. If, you know, if, if, one of the things is, and I'm not here, I don't like to be pitchy, so I don't like to be pitchy.

• 38:02Jen Cohen?

  No, no, I know, it's okay.

• 38:03Speaker 02

  So, but.

• 38:05Jen Cohen?

  You're here because I invited you.

• 38:06Speaker 02

  Yeah, but I'm just saying like price for price, we're there for people's wellness. So for an all foam, all organic mattress, we're like half the price of the competitors. So we're not like, we're not.

• 38:17Jen Cohen?

  Really?

• 38:18Speaker 02

  Yes, because we, we, we pour this ourselves, we make this ourselves.

• 38:22Jen Cohen?

  Where do they, you don't get that stuff from China or wherever?

• 38:24Speaker 02

  No, no, no, it's all, we pour all of this in Canada.

• 38:28Jen Cohen?

  Canada?

• 38:28Speaker 02

  Yeah.

• 38:29Jen Cohen?

  You make this in Canada?

• 38:30Speaker 02

  You make this in Canada. And now we just opened our new facility in Boca Raton, Florida as well. So now we have our second factory. So we make it all. We pour this, we blend this. We make it all ourselves and it's direct to consumer. So, so, you know, I've been, as I've been researching this, I've been developing the product. And instead of, you know, initially, when I first started developing this, I was offering it to other manufacturers. And I didn't like that they were misusing it.

• 38:57Jen Cohen?

  How were they using it?

• 38:59Speaker 02

  They were just buying very insignificant quantities and putting it on their toxic beds and and promoting the features of my product that was an insignificant quantity of their mattress.

• 39:11Jen Cohen?

  Really?

• 39:12Speaker 02

  So.

• 39:12Jen Cohen?

  So they could just say that it was a non-toxic.

• 39:14Speaker 02

  Exactly, you know, that it features this non-toxic component. So, you know, listen, I I I do well, I'm very comfortable, very happy. I probably could be doing a hundred times more if I sold out and just offered them those products. Because it would probably, our product would probably be in every product, but it would be misused, mishandled. So we just stayed as a smaller company and offering just wellness to whoever whoever finds us, you know?

• 39:41Jen Cohen?

  So what would be some symptoms or things that people can, like if they are doing everything else right? Let's say they are, all their cleaning supplies are non-toxic, like I said, their cookware is non-toxic in their home. Uh, they have a, they have an air doctor, some kind of air purifier that's, you know, helping the air. And like, but they have not thought about the mattress. What would be some symptoms or things that people would maybe like, oh, I didn't even think about checking that or changing that? That they would maybe see in their bodies?

• 40:12Speaker 02

  Well, everyone's a little different, everyone has different sensitivities.

• 40:16Jen Cohen?

  Right.

• 40:16Speaker 02

  Some people have intolerances to them to break out in hives. Some people are just not sleeping as well. One of the things I would say is start tracking your sleep. Because i- if you if you're not, I've noticed a lot of people when I'm talking to them and coaching them through sleep and I start to understand, well, why are you looking for sleep coaching? There's usually a reason why somebody is is approaching me for this. And it usually has to do with, I'm just not feeling well. I'm just, there's something wrong. I'm, I, I, I don't, I don't think I'm getting the sleep I need. So usually it's, it, when you're not sleeping right, you have excessive stress, anxiety.

• 40:49Jen Cohen?

  Right.

• 40:50Speaker 02

  We all deal with a lot in our days.

• 40:52Jen Cohen?

  Yes.

• 40:53Speaker 02

  How you sleep affects not only how you deal with it, but how you walk away from it at the end of the day. So if you've slept well, you're able to take on your challenges of the day and you're able to walk away from them at night because you've had full clarity that you've done what you can to address your challenges of the day and you go on with your evening. When you walk into your day exhausted, stressed, not able to manage your thoughts, you're kind of jumbled through these challenges of the day. And at the end of the day, you're not satisfied because you know you didn't do it right. Something is gnawing at you mentally because you didn't meet the challenge of the day to what you feel you're capable of. A lot of it has to do with just not sleeping right.

• 41:36Speaker 02

  So sometimes it goes way beyond just physical ailments. Usually only the physical ailments will people say, I need to sleep right because I have neck pain. I need to sleep right because I have a back pain.

• 41:47Jen Cohen?

  Or stress and anxiety is what I think that is a big one too.

• 41:50Speaker 02

  Yeah, that is a huge one.

• 41:51Jen Cohen?

  Like life situations.

• 41:53Speaker 02

  Exactly. So that's what sleep is there for.

• 41:56Jen Cohen?

  But you know what though, I think also it becomes like a self fulfilling prophecy. Like if you're not sleeping well, like this has happened to me. If I'm not sleeping well and now like for like a few nights, I get really nervous that I'm going to have another bad night's sleep.

• 42:09Speaker 02

  Okay.

• 42:09Jen Cohen?

  Right? It's like, oh my God. Like you get super anxious about going to bed because you're like, am I not going to sleep again tonight? And like you freak yourself out and then you just, and then you just have insomnia because of this like fear of like not being able to sleep well.

• 42:25Speaker 02

  So there's two things that people have to bring together. And some people think of one and not the other or the other not one. But both of these things is one is sleep hygiene and one is sleep environment.

• 42:35Jen Cohen?

  Okay.

• 42:35Speaker 02

  The two are really important to bring together.

• 42:37Jen Cohen?

  Are they different?

• 42:38Speaker 02

  Sleep hygiene is your habits, what you prepare for, your timing. Because again, it all leads back to your brain. If you go to sleep, if you go to bed at every night at 10:00 PM, say that's your night and you're always doing that. Well, your brain will now be able to anticipate and predict that, okay, well, 10 o'clock's approaching, you'll start to mentally feel ready for it as of nine o'clock. You'll know. You're actually getting fatigue. That's your brain preparing and slowing down because it knows, hey, you've done this for the last 10 days. It's anticipating that tonight. Now, you can, you know, sometimes you go out and you're partying and all that. You'll, if you're a person that follows this routine, you'll go out for supper and now you haven't, you have a commitment, a

• 43:23Speaker 02

  social commitment. Around that time, you're actually going to feel tired.

• 43:27Jen Cohen?

  Yep.

• 43:27Speaker 02

  You're going to battle through it because you're out and you battle through it and now you've overcome it. You get your second win and you're ready to go. But that's a well.

• 43:36Jen Cohen?

  Not really.

• 43:37Speaker 02

  Well, in many cases, but that's a well-trained mind, a well-trained sleep hygiene that's taking effect. Now, if you keep battling through it, you're no longer predictable. So you'll no longer get tired at that time because your, your brain no longer recognizes as that your sleep time anymore. Maybe that's going to shift it to midnight. And if it changes every night, your brain can't predict anymore. So the onslaught of sleep will be more challenging for you. So, so hygiene is about habits and things and triggers for the mind for the onset of sleep. So hygiene has nothing to do with, with, with, with the full sleep cycle. It has more to do with falling asleep and.

• 44:19Jen Cohen?

  Your habits around.

• 44:20Speaker 02

  And habits around sleep. And sometimes it's triggered by an odor, by lighting, all those type of stimulants that can trigger the brain knowing now's the time for me to rest and prepare for it. When I say sleep environment, I talk more on other stimulants like the toxins, things you can't really see, the body temperature, things that are going to keep you asleep and make the best quality sleep for that whole duration. And that's to me, probably the most important part because that's true recovery happens.

• 44:50Jen Cohen?

  So sleep environment would be things such as?

• 44:54Speaker 02

  Everything in that room that could be complete. I include light in that as well. So, and when I say environment, the reason why have I focused so much on the mattress? Because that's the biggest problem in the bedroom.

• 45:07Jen Cohen?

  Yeah.

• 45:08Speaker 02

  In every case, that's where most of the toxins come out. That's where most. People's mattresses and antenna to EMFs. They have adjustable beds that are plugged into the wall and have even more EMF currents coming from it. Those are the ones that trap heat. So if they're not trapping heat because they're polyester and they're fully synthetic and you're sweating in bed. Or you're cranking up or cranking down, I should say, the room temperature. But now if your if your room is cold, your body's hot. And your mattress is plastic, you're just going to be sweating and swimming in your own sweat. That's not a proper way to sleep. That's not going to keep you asleep and keep you in the proper sleep cycles. So there's so much that happens to that mattress. And that's where when I really almost everything I do leads back to the mattress.

• 45:52Speaker 02

  And that's how it's been over the last 20 years. That's the biggest point of contact in your bedroom that makes all the difference.

• 46:00Jen Cohen?

  So that's, yeah, that makes sense to me. Like, that's the so that's sleep environment, obviously.

• 46:12Jen Cohen?

  Let me share my daily routine game changer with you. It's the Momentus three. I've been using their protein, their creatine and omega three combo for months now. And the results are undeniable. These nutrients are key for long term health and performance. But hard to get enough of through diet alone. The Creo Pure Creatine boosts both physical and your mental performance. The grass fed whey tastes great with no weird aftertaste. And their omega three is a must for recovery. Since adding these, my energy, my recovery and my overall well being has really improved. So if you want better performance, this is the way to go.

• 46:54Jen Cohen?

  Visit livemomentous.com and use my code Jen for 35% off your first subscription. That's livemomentous.com code Jen for 35% off your first subscription. Trust me, you'll be happy you did.

• 47:20Jen Cohen?

  You know I'm all about finding an edge. The small daily habits that give you more energy, focus, and resilience. But that's why I am hooked on MANNA Vitality. Most people are mineral deficient, and that means low energy, brain fog, slow recovery, and dull skin. But MANNA flips the switch by giving your body a complete spectrum of minerals it actually knows how to use. We're talking Shilajit from the Himalayas, Ormas from the Dead Sea, and marine plasma from the ocean, plus amino acids and 88 other trace minerals. The benefits are real. We're talking steady all-day energy, sharper focus, faster recovery, a stronger immunity,

• 48:04Jen Cohen?

  plus glowing skin. But the biggest win? It fuels your cells for real longevity. Think of it as like a cellular switch-on formula, not as a stimulant, but the raw power your body needs to create energy and repair itself. Try it now, and I bet you'll be hooked too. Go to MANNAVITALITY.COM and use code JENNIFER20 for a discount. That's MANNAVITALITY.COM. M-A-N-N-A-VITALITY.COM and use code JENNIFER20.

• 48:47Jen Cohen?

  What are some other misconceptions, misunderstandings of sleeping?

• 48:55Speaker 02

  Hmm, geez, other misconceptions. I thought the biggest one is how to sleep cold. I think we reviewed that.

• 49:03Jen Cohen?

  We did.

• 49:04Speaker 02

  I think we...

• 49:05Jen Cohen?

  How about putting your thermostat to... Like to sixty seven or sixty six.

• 49:10Speaker 02

  That's, that's, that's, that's great for the onset of sleep.

• 49:13Jen Cohen?

  Right, for the onset.

• 49:13Speaker 02

  So the onset of sleep, because that, that, you know, starting off cool. But again, if you're not on the right surface, you're not going to stay cold. So, so there's two methods of, of cooling down that the companies use. It's mechanical or chemical. If you go the chemical route, you'll feel cool, but you'll, you won't sleep well. You'll be chasing the cold because you need that chemical reaction to happen.

• 49:34Jen Cohen?

  Yeah.

• 49:35Speaker 02

  And that can, every day that chemical reaction happens, your body's defenses have to go up. So your central nervous system has to activate to defend itself from the chemicals that are emitting from it. The other way is mechanical, where you have companies that are making sleep pads that plug into the wall. And they, they basically, it's a micro plumbing system that'll have cooled down water running through these micro tubes.

• 49:58Jen Cohen?

  Yeah.

• 49:58Speaker 02

  Two things there, that's a synthetic product. So again, introduces toxins. Number two, it's an electronic product. And number three, it doesn't allow your body heat to escape. It's refrigerating you. And that's not what you're really going for. You want your body heat to expel and not that you're chilling it down.

• 50:14Jen Cohen?

  Yeah, I liked where you just explained it better. That was a really good way of putting it, because if you're plugging it in, you're right, you're getting the electricity part.

• 50:21Speaker 02

  Yep.

• 50:22Jen Cohen?

  And you're also getting the toxins.

• 50:25Speaker 02

  Correct.

• 50:25Jen Cohen?

  Yeah.

• 50:26Speaker 02

  Yeah.

• 50:26Jen Cohen?

  And you're not, you're not, uh, you're not cooling down kind of naturally is what you're saying.

• 50:31Speaker 02

  Yep.

• 50:32Jen Cohen?

  This was interesting. Uh, did we forget anything?

• 50:35Speaker 02

  You know, uh, we forget anything, there's so much to talk about, but at the same time.

• 50:40Jen Cohen?

  Is there something I missed?

• 50:41Speaker 02

  No, you, you know, again, on the more traditional side, we, we, we touched the topics, nobody. But most people look for a mattress when they have pain points. So now, pain points is something else where, where high density material, high elasticity material is needed for proper posture support, for proper.

• 51:01Jen Cohen?

  Oh yeah, we didn't even talk about this.

• 51:03Speaker 02

  We didn't talk about that, which is the most traditional thing.

• 51:04Jen Cohen?

  Oh my God, so there you go. We're just only talking about the like wellness part. Oh my, sorry. Okay, you're right.

• 51:09Speaker 02

  No, no, but.

• 51:10Jen Cohen?

  I'm curious. Okay, you're so true.

• 51:12Speaker 02

  And, and I, I, I basically discovered this a long, a long time ago, is that the whole industry has worked it the wrong way. And they only did it for dollar and cents reasons. So the way a mattress is built is you have the lowest density item at the surface.

• 51:27Jen Cohen?

  Okay.

• 51:27Speaker 02

  So the lowest density item will often be a fiber pillow top.

• 51:31Jen Cohen?

  Mm hmm.

• 51:32Speaker 02

  What happens with a lowest density fiber is it's all air. So when you have fluff and air, when you get into the first time you use the bed feels, oh, this is so nice because it just absorbed you in, but it's actually giving you support. So because that fluff is not there for support.

• 51:49Jen Cohen?

  Yes, I'm so glad that we didn't forget about this part.

• 51:51Speaker 02

  So you need high density, but high elasticity, because if it's just high density, it's hard as a rock. It doesn't contour your body. So high density, high elasticity. Again, the opposite of what that industry is doing is they're putting the fluff on top. And then they'll put low density foams so that it continues to have the cushioning. Two things that's wrong with that, you're actually not getting the physical support you need. So people who are fit and are useless, they realize immediately that that's not the support they need. And that's an easy fix going into a high density surface product. But the other issue is they're not long lasting because of their low density. They break down really quickly. And another problem is people make these huge investments in mattresses.

• 52:35Speaker 02

  And then by year two, year three, it's not performing the same way. They only they'll only change it after eight to 10 years. Because once you've made that investment, you're not about to change it after two years.

• 52:45Jen Cohen?

  Yeah, exactly.

• 52:46Speaker 02

  But yet they're no longer sleeping well. Because the fact that they're not getting that support through a high density product. They're sacrificing the quality of their sleep for an additional five or six years. Until they decide to make another investment again. So those are the kind of things to be careful on. Like sometimes you're not putting in the right investment into sleep. But it's it's you're just not getting good sleep and you'll have to change it sooner than later.

• 53:12Jen Cohen?

  So what about like a mattress that like the pillow top mattress, right? I think those are very popular. I used to have one. So what is that then? That's a that's not a good, that's not a good choice for people who are what? Active?

• 53:27Jen Cohen?

  Or

• 53:27Speaker 02

  It's technically not a good choice for everyone unless you're so lightweight, you know, that that you're not really, it's not making such a big difference on it.

• 53:35Jen Cohen?

  Because why then? Give me the like, give me the top.

• 53:38Speaker 02

  So, so

• 53:39Jen Cohen?

  In a very concise way.

• 53:40Speaker 02

  And, and, and so where, where you say the fitness makes a difference just because you, you don't need to be heavy to be dense. So a person who is has a high muscle mass.

• 53:51Jen Cohen?

  Yeah.

• 53:52Speaker 02

  Is going to be heavier concentrated weight than so, so, so a person hundred pounds of muscle will penetrate through these low density areas and not give you the support you need.

• 54:02Jen Cohen?

  Oh, interesting.

• 54:03Speaker 02

  So, so, so you don't need to be to crush the material. You don't need to be 300 pounds. But it's, it's that concentration and density of your body that will crush that weight.

• 54:13Jen Cohen?

  Exactly.

• 54:13Speaker 02

  So, so, so ultimately, a very fit person needs to have high density resilience, supporting it and high flexibility resilience, uh, contouring the body. So that for a fit person, it's critical to be on a high density product.

• 54:29Jen Cohen?

  If you have a low back, low back issue, like I have like, I mean, I don't know. I have now, I just got, I don't know, I have like sciatica now on the right side. I think too much activity. Does it matter if I'm sleeping on a, is it better to sleep on a high density mattress?

• 54:44Speaker 02

  Yes, you need it, especially because the high density, you know, I, I, I add the high elasticity. Because if, if you're sleeping on a hard bed, you're not going to cover your curves and, and contours. So that product needs to fill that zero, the, the negative space.

• 55:00Jen Cohen?

  Yeah.

• 55:01Speaker 02

  In your lower back. It needs to completely contour that without putting, without putting pressure on you. That's where the elasticity comes in and the contour comes in. If you're, if you're filling up that contour with fluff, it's not actually supporting the lower back. It's straining your lower back because there's nothing there that, that, that's really holding it up properly.

• 55:19Jen Cohen?

  Right, right, right, right.

• 55:19Speaker 02

  So that's where, you know, that's where the product that I developed is quite heavy.

• 55:25Jen Cohen?

  Very heavy.

• 55:26Speaker 02

  Yeah. So, so yeah, you experienced they're extremely heavy.

• 55:29Jen Cohen?

  I couldn't believe how, how heavy this mattress was.

• 55:31Speaker 02

  You know, the really weird thing is it's probably thinner than any other mattress you've had. So, so, so it's probably.

• 55:38Jen Cohen?

  It's super dense.

• 55:39Speaker 02

  It, it, it has half, half the height, yet twice the, the weight in it. That's the concentration of materials that are there are all high quality, high elasticity, specifically for posture support.

• 55:52Jen Cohen?

  But what for posture support? So what happens if people though, like that's why they make all these mattresses? They make some for they're firm, they bake ones that are soft, they make, because everyone has a different preference. So are you just turning off a lot of people? Because they're just naturally.

• 56:09Speaker 02

  Because that's how people have been trained to buy by comfort preferences. I remember I was with, uh, I was with one of the owners of a hockey club, which was kind of cool.

• 56:20Jen Cohen?

  Which one? Now we're talking about Canada again.

• 56:22Speaker 02

  So it was Montreal Canadiens, yes.

• 56:23Jen Cohen?

  Of course, Montreal Canadiens, of course.

• 56:25Speaker 02

  So, so, so we had gone and we, I'd done some sleep coaching with, with the players. And on the second visit, he wanted to know a little bit more because I've been, I was vetted by the training team and all that kind of stuff. Actually, I had to sit down with all the VPs and make sure what we were presenting was, was something that they approved of. And basically the owner said, you know, like I, I'd like to come by and, and, and see this. So, uh, so he came by our, our, our office just outside of Montreal and, uh, he came, he looked and he goes, all right. So, uh, you know, how do I choose a mattress? Cause we do have a, a, a range of, of, of models, I think there were six models all together. And I go, you know, I, I told them, you don't choose a mattress, the mattress chooses you.

• 57:09Speaker 02

  Because comfort comes from being well supported. All the mattresses we make are comfortable just because we don't make fluff. So there's a purpose. Yeah, yeah, we, we, there's, there's purpose behind every single one that we make. So I, I, I look at someone's posture and tell them what they need. And then, uh, so, so that, that, that's the match. If I'm supporting your body as you should, you will be comfortable.

• 57:34Jen Cohen?

  Oh, that's so interesting. Okay. So what is the most popular, like what is by the way, in general, the most popular type of mattress in terms of like support? Just for curiosity.

• 57:44Speaker 02

  Well, most people like to be to be in a softer mattress.

• 57:47Jen Cohen?

  They do? Oh, they don't like firm?

• 57:48Speaker 02

  They don't like firm, firm, because the wrong firm is lower, causes lower back pain. So a lot of people who like firm, they typically have a flat back. And if they have a flat back, they've had the best life experiences on a firm mattress. Because what happens when you have a flat back is your, your weight distribution is all in your lumbar area. The flatter your back, so if you have a, a pronounced curve, your weight distribution goes to your shoulders. So, so someone with a flat back has had, likely had bad experiences on soft beds. Cause they'll hammock inside it, cause that's where their concentration weight is. That just means that they've been on low density mattresses, bad experiences. And they come in there swearing, I need a firm bed.

• 58:31Speaker 02

  No, you, you need a quality bed, you need a high elasticity, high density product. That won't happen, no matter what type of posture that you have. That's kind of the difference. So when, when you go to a regular mattress store, it's soft, medium, firm. The reason there's a medium and a soft means is because when unsure consumers go into a store, what do you think they do? They go with medium. I'm not sure if I'm a soft, not sure if I'm a firm, I'll go with a medium.

• 59:00Jen Cohen?

  That's what I did.

• 59:01Speaker 02

  Yes. So that's why the medium exists.

• 59:04Jen Cohen?

  Yes. I bet you it sells the best, doesn't it?

• 59:06Speaker 02

  It, it does. Well, we don't sell those, but I'm just saying statistically in the industry, the medium is what sells best, right? Usually leans towards a medium or soft. And then the flat back individuals will go with the firm every single dime. Again, that's from their own mental experiences that they've had bad sleep on soft beds. You know, with us at Essential, we've done this completely different. The only time you're choosing a different mattress is how seriously do you take sleep? You know, when I started the company.

• 59:40Jen Cohen?

  Are they all firm though?

• 59:42Speaker 02

  They're all high density, high elasticity.

• 59:44Jen Cohen?

  Okay, high density.

• 59:45Speaker 02

  So, so, so, so, so why is that, why is that difference? Because, you know, when you, when you vertically touch the bed, if you put your hand on it and your fist on it, it's gonna seem like it's soft. When you're horizontal on it, you're gonna realize, oh, it's actually not soft. Because that density is there, that, that elasticity is there when you're, you know, a lot of people like to kind of do a fist check. They'll, they'll pump into the mattress, oh, this is too soft, or this is too firm. That actually is not the right test. You need to lay down horizontally to know if it's supporting your body.

• 1:00:15Jen Cohen?

  How do people try one out? Like, one thing about going to get, like, I never understood why people order these, you know, box mattresses, because how do you know if you like it? What if you wanna return it? Like, you know, I used yours because so many of my, like, so many people told me, like, a few people told me they were using it, it was really good. So I took a chance and you guys return it, if you said you guys return it. But like, if someone wants to try it, what do they do?

• 1:00:41Speaker 02

  So, I mean, right now, the, the way to, the way I know to buy a mattress is you buy it by spec and by quality and all that. So, so if you're buying it right, you don't need to try it. Now, that, that, that, that's, you know, fortunately, twenty years in, we've built that reputation and, and we're, and we're fine with that. Most people are disappointed with what they buy sight and seeing.

• 1:01:01Jen Cohen?

  Do you get a lot, so you, you don't get a lot of returns?

• 1:01:03Speaker 02

  We don't get a lot of returns, just because one is, like I mentioned.

• 1:01:07Jen Cohen?

  It can pack it up again, it's so heavy, so like, I'll fuck it, I'll just keep it.

• 1:01:10Speaker 02

  No.

• 1:01:11Jen Cohen?

  It's so heavy.

• 1:01:12Speaker 02

  We, we, we, we, we offer that hundred and twenty days, but what ends up happening is when they get on it, they realize they're on a, on a quality product and feel well supported. And they're all comfortable. When I say how seriously they take your sleep is that, you know, our, our, our, our most expensive product has a higher level of thermal regulation. It has features on it that you can't feel. So, the REM nine has the best results in REM sleep and deep sleep because of the thermal regulation, because of the responsiveness. But it's just as comfortable as our REM five. The REM five has five degrees of thermal regulation instead of nine. You're not gonna, when you get.

• 1:01:48Jen Cohen?

  What's the difference?

• 1:01:49Speaker 02

  So the ability for your body heat to escape faster. So it's a formula change that we have. So on the REM five, it's not, doesn't have the same capacity as the nine. When you get on the bed, they're both comfortable. They both feel great. They actually feel quite similar. But it's the, we know the difference in your REM sleep. That, that's how we know. So it's, as I say, how seriously did they get sleep? But there's a huge, a substantial price difference and cost difference. From when we go to our REM five formulas or REM nine formula.

• 1:02:19Jen Cohen?

  Why?

• 1:02:20Speaker 02

  Because of the essential oils that are used and, and, and essentials are extremely expensive. So, so those essential oils. And just recently, about, I guess it's been eighteen, eighteen months ago, we were approached by the military to try to overcome a, a problem that they had with overcoming mold issue in barracks. So I was brought in just as an advisor to sit on a panel to talk about, you know, what materials can overcome this. So our product was already quite mold resistant. You know, and mold resistant, you gotta be careful with the words because those are external spores that get onto a product. And they just multiply, right? More so on a synthetic product than the organic rubber product.

• 1:03:04Speaker 02

  So what I did then is our, our unique process includes essential oils in there. And I converted all of our essential oils to a higher acidity level essential oil. And then we were able to test in labs that, wow, those mold spores were not growing anymore. In some cases, they were retracting. So, so they were dying off. So the mold was not growing as quickly. So that what we ended up doing is just about a year ago, after all that testing, I changed all of my formula to have a high acidity level to make sure that the mattresses can resist mold as much as possible. So more so, yeah.

• 1:03:42Jen Cohen?

  That's amazing, too.

• 1:03:44Speaker 02

  Yeah, that's, again, that's something else that there's, there's so many details that we get really into.

• 1:03:50Jen Cohen?

  This is so amazing. Give me a couple more. Okay. By the way, I never in a million years ever thought I'd be speaking about a mattress for over an hour. Like this is not what I would ever expect. Like, I mean, like, it's so, it's like such a arbitrary thing to think, oh, we're going to be talking about mattresses. But I'm learning so much. So

• 1:04:07Speaker 02

  But you see, the problem is every salesman in a mattress store can't invest an hour with each customer. So they just revert to do you want what's your preference?

• 1:04:18Jen Cohen?

  Small, I know, soft?

• 1:04:19Speaker 02

  What soft, medium firm?

• 1:04:21Jen Cohen?

  Exactly.

• 1:04:22Speaker 02

  Simple.

• 1:04:22Jen Cohen?

  Simple. It's very, very simple. Exactly. So then what makes a mattress that soft, medium, like Sealy or any of these big mattress companies? I don't know, but whatever. Like when they're charging a ton of money for a mattress, this again, it's the same materials, but they put more of it, basically, right?

• 1:04:38Speaker 02

  Correct. Yeah. You'll have a thicker one. You'll have

• 1:04:40Jen Cohen?

  Yeah.

• 1:04:41Speaker 02

  A lot of it will be the tailoring. There's some, some

• 1:04:44Jen Cohen?

  Oh, yeah, tailoring.

• 1:04:44Speaker 02

  There's some mattresses out there that are in, in, in, you know, some organic mattresses that are charging 20, 30, $50,000 for mattresses, like really some, some crazy numbers out there.

• 1:04:57Jen Cohen?

  But they're not giving you

• 1:04:59Speaker 02

  They're not giving you the sleep performance. You're getting, you're getting materials that are not toxic, which is great, but it's just one element.

• 1:05:07Jen Cohen?

  You're not doing the mold, the, the

• 1:05:09Speaker 02

  You're not doing the mold. You're not doing the thermal regulation.

• 1:05:12Jen Cohen?

  Thermal regulation.

• 1:05:13Speaker 02

  The EMFs.

• 1:05:14Jen Cohen?

  The ports and the ports is the EMFs.

• 1:05:16Speaker 02

  Exactly. Yeah.

• 1:05:17Jen Cohen?

  Okay, what, is there anything else that you're doing that's different?

• 1:05:21Speaker 02

  Oh, geez, I think we covered a lot.

• 1:05:23Jen Cohen?

  I really did. I'm going to wrap this because people are going to be like, Jennifer, like, I can't hear any more about a mattress, right?

• 1:05:29Speaker 02

  Exactly.

• 1:05:30Jen Cohen?

  My cameraman's probably like, what are you? It's like,

• 1:05:32Speaker 02

  We apologize for going too deep. We apologize for going too deep.

• 1:05:36Jen Cohen?

  No, I think it's super interesting. Okay. If you haven't noticed, I really like his mattress. It's called Essentia. But yeah, but I think we learned, I learned a lot. And I'm like, thank you for coming on the show.

• 1:05:47Speaker 02

  Thank you.

• 1:05:48Jen Cohen?

  And if you want to know more about, if you want to know even more about a mattress, check out essentia.com, right?

• 1:05:55Speaker 02

  What's, what's kind of cool is go to look to learn.

• 1:05:57Jen Cohen?

  Yeah, just go and learn. You don't have to buy one.

• 1:05:59Speaker 02

  You don't have to buy, absolutely. And you can even call our people because our, our, our people are, are, are trained to serve and not trained to sell. And it's all about helping people. And, and sometimes if, if they come out of there, learning something, even if they couldn't buy anything, that's, that's cool. But just awareness and understanding the importance of sleep, the importance of sleep environment, like that makes us feel good.

• 1:06:20Jen Cohen?

  And all the differences between them.

• 1:06:22Speaker 02

  Yeah.

• 1:06:23Jen Cohen?

  Well, thank you for being on our podcast here.

• 1:06:26Speaker 02

  Thank you. This is awesome. Nice being here.

• 1:06:28Jen Cohen?

  I love that you're here. Okay, guys, have a good one and leave me any type of comment or whatever you have. If you want to see something in the show or you haven't seen something in the show, drop me a line, let me know, and have a good one. Bye.